WEBVTT

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Hello, I'm James Cridland, the radio futurologist,

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and this is Radioland, my weekly radio industry

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trends newsletter, which is also a podcast. And

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it's a podcast that I don't edit. Sorry about

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that. And we're sponsored by RSS .com, podcast

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hosting that's actually free. You can start your

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podcast for free with RSS .com with unlimited

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episodes, automatic distribution to popular listening

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apps. and detailed analytics from day one. You

00:00:28.250 --> 00:00:32.750
can learn more at rss .com. Now, one of Australia's

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biggest radio shows, Kyle and Jackie O, has ended.

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Tuesday's announcement to the ASX, the Australian

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stock market, makes it clear that this is no

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stunt. The show is now off the air. Kent Small

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is doing the breakfast show in both Sydney and

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Melbourne, although this is Australian radio,

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so he has to have a nickname, which is Smallsy,

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because of course it is. Employment lawyers will

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now be involved in two of the biggest media legal

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cases in the country as things begin to get messy.

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Jackie O. Henderson is now saying that she didn't

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quit or resign in a statement that perhaps pointedly

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doesn't mention Kyle's name once. Kyle, who has

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also taken time away from TV duties, is also

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reported to be priming his lawyers for a reported

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$88 million. potentially arguing that a similar

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argument on air last year wasn't treated as serious

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by ARN. His whole show was based on controversy

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and a slightly misguided view, in my view, that

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ARN's censors should have prevented the argument

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going out. Well, there's plenty more informed

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coverage in the Game Changers radio podcast.

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Now, this may look like a peculiarly Australian

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news story, but actually, I think it raises questions

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for radio people everywhere. And here are just

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nine of them. Question one. Well, Kyle and Jackie

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O were on a massive pay packet reported to be

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$200 million for 10 years, described by one radio

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executive as insanity. That was signed at the

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top of the commercial radio wave a few years

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ago, but the industry has since seen a decline

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in revenue. And this contract seems entirely

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unrealistic now. You'd suspect that ARN are pleased

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to have an excuse to terminate the show. To sign

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up for a 10 -year contract in this media environment

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seems careless. So question one, how long are

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your contracts? That guaranteed income for Carl

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and Jackie O probably made them lazy and disinterested

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in staying at the top of their game, and there

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is considerable precedent for this in the UK.

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Chris Evans, both on BBC Radio 1 and again on

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the original Virgin Radio, clearly went through

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a period of laziness and disinterest, which cost

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him his job on both stations. Most creative people

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need to feel challenged to get the most out of

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them. So by offering them so much money, $50

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,000 per show, it also meant that they were less

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hungry to perform well. They earned so much money,

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they just needed to turn up, not to be successful.

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So question two, how do you pay your creative

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people? It's also reported that the $200 million

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contract gave all creative control... to Kyle.

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So ARN were unable to control the content of

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the show. Now, again, this is similar to Chris

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Evans, who, as detailed in the Breaking Breakfast

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podcast, insisted that he was in charge of the

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content of his show. A radio licence holder needs

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control of its output. Now, ARN put two sensors

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on the show, ostensibly to stop anything bad

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going out, but quite what you can do with a 30

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-second delay is anyone's guess. So question

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three, who is in control? At the same time as

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Jackie Henderson signed her $200 million contract,

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she also started doing her own podcast called

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Her Best Life, co -hosted by her talent manager

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since 2022, Gemma O 'Neill, as part of a new

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venture called Besties. She left that in January.

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Now, I think it's naive to claim that these shows

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were competing for audience, as I've heard some

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say this week, but the new project was certainly

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competing for Jackie and Gemma's attention. When

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does a side project derail the main job, is my

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question four. The ACMA, Australia's media regulator,

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is relatively toothless in what it can do. It

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spent the last year investigating the output

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from Kyle and Jackie O, but still, hasn't actually

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issued any licence changes or fines in spite

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of hearing from ARN more than three months ago.

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Now, in my view, there is a question over whether

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the ACMA is doing its legal duty under broadcast

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law. I've got a Freedom of Information request

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out for ARN's representation, which you would

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assume would be public. So my question five,

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what is ACMA doing and who should resign from

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there? The mad fudging witches. that's not their

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real name, have been campaigning for a long while

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against advertisers who fund the show in a campaign

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called Vile Kyle. And their website, I mean,

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if you're going to use the F word in the title,

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then really you don't have much of a leg to stand

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on in terms of calling other people vile. But

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anyway, their website lists 48 advertisers who

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they say they've successfully convinced to stop

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advertising in the show. There's no doubt that

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this has hurt ARN's revenue. Now, this group

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has been dismissed by many in the industry, but

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I don't think it should be. People, power matters.

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So question six, how brand safe is your programming?

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Carl and Jackie O started simulcasting the Sydney

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show into Melbourne last year. Making the show

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national was the only real way that ARN could

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ever hope to recoup some of the costs. But that

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has been an abject failure. Some industry pundits

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will tell you that it shows that radio needs

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to be local to succeed. Others will tell you

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that it was just a bad show and audiences in

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Melbourne were not familiar with the type of

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PURAL programming that Carl and Jackie O have

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put out for years in Sydney. I think it was the

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latter. And I wonder, question seven, how important

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is local? The biggest radio star that ARN now

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has is, with all due respect to Kent Smallsy

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Small, The breakfast host for Gold, Christian

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O 'Connell. He's doing a breakfast show in Melbourne

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and now in Sydney, Brisbane, Adelaide and Perth.

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He's the number one in Melbourne and the exact

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opposite of the crassness and lewd output from

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Kyle. He's a warm, professional presenter with

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a strong work ethic and a real hunger to succeed.

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Its first numbers come out on March 19th, Survey

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1 always being an unusual one in Australia, being

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six weeks long rather than the last two surveys

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mushed together, as the rest of the year is.

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Sydney's numbers will be keenly watched. So will

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the Brit teach the Aussies a thing or two, is

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my question eight. And what is KISS if it isn't

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Kyle and Jackie O? Some industry pundits have

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suggested that the brand is so closely aligned

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with Kyle and Jackie O, that it needs an entire

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reboot. What's clear... is that in most cities,

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Kiss's top 40 format is a highly competitive

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space, with Nova and SCA's hit stations also

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fighting for the audience, which is a much smaller

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audience in radio these days. Gold operates in

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a space that's much easier to own, with many

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more potential listeners. And I've long argued

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that in Brisbane, and who knows, perhaps in Adelaide

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and Perth as well, Kiss should move to digital

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only, and 97 .3 be used for gold. gold. ARN would

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be fools not to do that. So my final question,

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question nine, how closely aligned is your station

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brand to your biggest star? And what would happen

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if they leave? It's a fascinating time in Australian

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radio, but there again, it's a fascinating time

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in radio overall, and well worth keeping watch.

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Elsewhere in radio this week, the BBC appears

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to have pulled its Google Speaker Action, or

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whatever you call these things. making it impossible

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to listen to BBC World Service. From Australia,

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Hey Google, play BBC World Service now seems

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to default to a random American radio station's

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overnight feed. Now that always used to go via

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a thing branded on the screen with BBC Sounds,

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then a thing just branded BBC. I mean, you know,

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it's fine. It's not like there's a new world

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war or anything. In the US, one of the largest

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radio operators, Cumulus Media, has filed for

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bankruptcy. The company which owns the Cumulus

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podcast network and Westwood One is trying to

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eliminate around $600 million worth of debt.

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It'll continue operating under Chapter 11 protection

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in the meantime. Competitors iHeartMedia filed

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for bankruptcy in March 2018. Odyssey filed for

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bankruptcy in January 2024. And Cumulus itself

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last filed for bankruptcy less than 10 years

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ago in November 2017. In pod news, I love writing

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about the history of podcasting. It's a 21 -year

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-old industry. It's got surprisingly little information

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about the more esoteric parts of its history.

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So I'm very proud of a new article that I've

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just been writing about Google Listen. Now, Google

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Listen predated Apple Podcasts by three years

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as a phone app, and by all accounts, did incredibly

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well as well. But of course, Google being Google,

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they had to... close the thing down. Anyway,

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you'll find that linked from my newsletter at

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radiolad .email. Something I missed in Brisbane

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until I was driving past their studios earlier

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on today, Christian broadcaster Family 96 .5

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or 965. Is it 965? 96 .5? Anyway, it's now called

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Rise 96 .5. So they've got rid of Family, which

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is a pretty good thing, particularly Carl and

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Jackie O. And now they're calling it Rise, which

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I suppose is a little bit more obvious that you're

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going to hear Christian music on there. But yes,

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who knows? And finally, the BBC responded to

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a UK government consultation about the renewal

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of its royal charter and how the broadcaster

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will be funded in coming years. We will explore

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opening up BBC Sounds to UK third parties and

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creators, the response claims, which is a brilliant

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idea. won the BBC Trail before the launch of

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BBC Sounds in 2018, won the BBC Press Released

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at launch, promoted again in its 2021 annual

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report and has continued sporadically making

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piecemeal agreements like with Goldhanger in

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November 2024. As ever, Radio France shows the

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way and as ever, the BBC appears to be pushing

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out new ideas or old ideas dressed as new. I

00:11:11.600 --> 00:11:14.539
kind of wish they wouldn't. Now, where am I speaking

00:11:14.539 --> 00:11:16.899
next? I am really looking forward to Riga in

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Latvia. Two weeks. I'm going via Hong Kong. Don't

00:11:20.240 --> 00:11:23.340
worry. I will be doing two things. I'm talking

00:11:23.340 --> 00:11:27.419
with Steve Jones of Stingray on TuneIn on Canadian

00:11:27.419 --> 00:11:31.860
radio and on more things like that. If you have

00:11:31.860 --> 00:11:34.799
questions for me to ask, I would love to ask

00:11:34.799 --> 00:11:38.019
them. Please do send them. James at Crid .land

00:11:38.019 --> 00:11:40.879
is my email address. That would be fantastic

00:11:40.879 --> 00:11:43.679
because I'm very much looking forward to getting

00:11:43.679 --> 00:11:46.519
under the hood of TuneIn, which the company now

00:11:46.519 --> 00:11:49.960
owns. But also talking about CanCon and all of

00:11:49.960 --> 00:11:52.980
that kind of stuff and regulation. Anyway, very

00:11:52.980 --> 00:11:54.620
much looking forward to doing that. And also

00:11:54.620 --> 00:12:00.019
very much looking forward to a thing that I'm

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doing. I think first thing on the Tuesday morning,

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the future of audio is people powered. And I

00:12:05.820 --> 00:12:08.259
will be talking about what the future of radio

00:12:08.259 --> 00:12:12.960
really is. I can tell you now that I now have

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one slide. So that's good. I've started. So looking

00:12:18.720 --> 00:12:20.960
forward to putting that together and looking

00:12:20.960 --> 00:12:23.940
forward to doing that in a couple of weeks time.

00:12:24.019 --> 00:12:27.340
It's not long now. I'm also speaking at the podcast

00:12:27.340 --> 00:12:31.519
show in London in May, keynoting at that event.

00:12:32.840 --> 00:12:35.679
giving the, I'll tell you now, giving the results

00:12:35.679 --> 00:12:39.259
of the Pod News report card, which is a piece

00:12:39.259 --> 00:12:42.120
of yearly research that Pod News puts together.

00:12:42.460 --> 00:12:44.799
So looking forward to that. That should be fun,

00:12:44.879 --> 00:12:46.960
as well as recording a Pod News weekly review.

00:12:47.080 --> 00:12:50.519
It'd be wonderful to see you there as well. And

00:12:50.519 --> 00:12:52.779
I'm probably going to be speaking, as you might

00:12:52.779 --> 00:12:55.919
guess, at Podcast Movement in New York, although,

00:12:55.980 --> 00:13:00.080
you know, who knows? But all of the details for

00:13:00.080 --> 00:13:02.919
that have come out. It looks really good event.

00:13:03.200 --> 00:13:08.059
A week long, two days for Sounds Profitable folk

00:13:08.059 --> 00:13:10.659
talking about the business of podcasting. Then

00:13:10.659 --> 00:13:13.460
a day off when lots of people will be over at

00:13:13.460 --> 00:13:17.159
the IAB up front. Then two days with creators

00:13:17.159 --> 00:13:20.460
for Podcast Movement. Very much looking forward

00:13:20.460 --> 00:13:22.980
to that. More details on that at the Pod News

00:13:22.980 --> 00:13:27.610
website or indeed podcastmovement .com. And thank

00:13:27.610 --> 00:13:31.490
you to our many supporters, including Radio Today

00:13:31.490 --> 00:13:37.730
in the UK, Radio King. Thank you also to Clyde

00:13:37.730 --> 00:13:41.590
Broadcast and to Brunn Audio Consulting. And

00:13:41.590 --> 00:13:43.929
also thank you to Marty from New York, Gavin

00:13:43.929 --> 00:13:47.230
Watson, Greg Strassel. Sam Phelps, Richard Hilton,

00:13:47.389 --> 00:13:49.669
Emma Gibbs, Jocelyn Abbey and James Masterton

00:13:49.669 --> 00:13:52.669
for being regular supporters. If you would like

00:13:52.669 --> 00:13:54.750
to support this in any way, you can buy me a

00:13:54.750 --> 00:13:57.350
coffee, become a member to give regularly. That's

00:13:57.350 --> 00:13:59.309
always good. Or just give a one -off coffee or

00:13:59.309 --> 00:14:02.029
five. You can do that at buymeacoffee .com slash

00:14:02.029 --> 00:14:04.710
James Cridland. There's a podcast version of

00:14:04.710 --> 00:14:06.470
this newsletter. If you prefer that, it says

00:14:06.470 --> 00:14:08.730
here. I should probably have read ahead, shouldn't

00:14:08.730 --> 00:14:14.110
I? I'm also on Mastodon as, well, I should say

00:14:14.110 --> 00:14:16.720
then convert. Conversely, there is also a way

00:14:16.720 --> 00:14:18.620
that you can get this podcast as a newsletter.

00:14:19.019 --> 00:14:21.360
Radioland .email is where you go there. There

00:14:21.360 --> 00:14:26.000
you go. Salvaged. I'm on Mastodon, james at bne

00:14:26.000 --> 00:14:29.159
.social if you're there as well. And my website

00:14:29.159 --> 00:14:31.659
has more detail about who I am and what I do

00:14:31.659 --> 00:14:33.559
and whether I can help you further. The full

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website is james .crid .land. And until next

00:14:37.179 --> 00:14:38.480
time, keep listening.
