1
00:00:00,000 --> 00:00:06,160
Hello, I'm James Cridland, the radio futurologist, and every couple of weeks or so I write a

2
00:00:06,160 --> 00:00:12,320
newsletter all about the future of radio. This is it for July 27th, it's called Farewell

3
00:00:12,320 --> 00:00:17,440
All Access, and congratulations to Kyle and Jackie Oh.

4
00:00:17,440 --> 00:00:24,040
I tell people it was in a pub close to 2017's Worldwide Radio Summit, the annual conference

5
00:00:24,040 --> 00:00:30,520
run by Joel Denvers All Access, that the idea of pod news came about, and that's almost

6
00:00:30,520 --> 00:00:35,080
true it was at a restaurant rather than at a pub, but a pub fits my personal brand better,

7
00:00:35,080 --> 00:00:37,960
and I did go to the pub with Kurt Hansen later.

8
00:00:37,960 --> 00:00:43,360
I was chatting with Steve Goldstein, the generous and intelligent founder of Amplify Media,

9
00:00:43,360 --> 00:00:47,920
about where to get news about podcasting, in a conversation that probably only lasted

10
00:00:47,920 --> 00:00:52,600
a few minutes he asked me if I knew anywhere, and I didn't. But the conversation got me

11
00:00:52,600 --> 00:00:59,880
thinking, and just three weeks after returning home, I launched on May 30th, 2017.

12
00:00:59,880 --> 00:01:04,640
It was the type of conversation that came out of the Worldwide Radio Summit, and of

13
00:01:04,640 --> 00:01:10,280
being a writer for All Access, which I was for over five years. Writing articles, some

14
00:01:10,280 --> 00:01:15,800
quite carefully researched, some not so, for Joel Denver, who responded to every post

15
00:01:15,800 --> 00:01:21,240
with thank you exclamation mark exclamation mark exclamation mark in capital letters.

16
00:01:21,240 --> 00:01:26,040
It's disappointing, therefore, to see that All Access will close next month. It seems

17
00:01:26,040 --> 00:01:31,400
to be predicated by changes in the music industry rather than radio, but it's sad to see it

18
00:01:31,400 --> 00:01:38,120
go. I'll miss Perry Michael Simons' often gloriously snarky letter, and Joel's positive

19
00:01:38,120 --> 00:01:43,560
attitude to everything, even while his own home was burnt down in a wildfire, I seem

20
00:01:43,560 --> 00:01:49,440
to remember. My time with All Access was responsible for breathing new life into my career, and

21
00:01:49,440 --> 00:01:51,760
I will miss it. Thank you, Joel.

22
00:01:51,760 --> 00:01:57,120
Now, I've spent some time appearing on the ABC over the last couple of weeks, as Australia

23
00:01:57,120 --> 00:02:03,560
wakes up to the possibility that AM might not be in car radio receivers forever. First,

24
00:02:03,560 --> 00:02:09,040
an appearance on ABC Radio National, which I link to from the newsletter version of this.

25
00:02:09,040 --> 00:02:13,280
It has a lazy bugles headline. What does it say? Let's click through. Have a quick look.

26
00:02:13,280 --> 00:02:18,560
Will electric cars kill the AM radio star? Yes. Focusing on the demise of AM across

27
00:02:18,560 --> 00:02:24,440
the world, Radio National is mostly carried on AM in the capital cities. Then, an appearance

28
00:02:24,440 --> 00:02:29,520
two hours later on ABC Local Radio for New South Wales, where I was plays in with video

29
00:02:29,520 --> 00:02:32,080
killed the radio star. Thank you, Anna.

30
00:02:32,080 --> 00:02:37,280
Both enjoyable and sensible discussions and debate about the future of AM Radio. On Radio

31
00:02:37,280 --> 00:02:43,400
National, I called for the government's RE-MEDIA regulator to require ABC Local Radio to additionally

32
00:02:43,400 --> 00:02:48,360
be available on FM in the capital cities, with the argument that an emergency broadcast

33
00:02:48,360 --> 00:02:54,640
is only any good if people own the receivers to pick the emergency station up. And for many,

34
00:02:54,640 --> 00:03:01,560
the only AM radio we own is in the car. In both cases, I suggested that AM in the capital

35
00:03:01,560 --> 00:03:06,920
cities is a liability for broadcasters. It reacts badly to LED lighting, to high power

36
00:03:06,920 --> 00:03:13,160
lines, even to close at hand internet connections and tram tracks as well. And it's inaudible

37
00:03:13,160 --> 00:03:20,160
in concrete buildings. But AM is vital in regional Australia, where DAB Plus is unavailable

38
00:03:20,160 --> 00:03:26,520
and FM radio doesn't reach as far as a good AM signal does. It's a tale of two countries.

39
00:03:26,520 --> 00:03:31,880
And it's a concern that Australia mostly gets its in-car radio receivers from European

40
00:03:31,880 --> 00:03:37,280
car models, where AM is being progressively switched off.

41
00:03:37,280 --> 00:03:44,240
A week later, an appearance on ABC Radio Adelaide. A half hour featuring three old AM radio personality

42
00:03:44,240 --> 00:03:49,760
mates, two guests, one guest in the studio, chummingly reminiscing or auditioning for

43
00:03:49,760 --> 00:03:55,080
their next gig. I was described in the introduction as the enemy because I had something to do

44
00:03:55,080 --> 00:04:02,000
with podcasts. And my title of radio futurologist also got comment. So after all that, I'm

45
00:04:02,000 --> 00:04:06,280
not sure that 62-year-old David Bevan, the announcer, was expecting me to respond to

46
00:04:06,280 --> 00:04:12,000
his first question. How'd you get to call yourself radio futurologist then? By my responding,

47
00:04:12,000 --> 00:04:17,080
I print my own business cards and you can call yourself anything on those.

48
00:04:17,080 --> 00:04:28,400
In my newsletter version of this podcast, I share a quite impressive graph from the

49
00:04:28,400 --> 00:04:34,920
Unmade Media newsletter showing Kyle and Jackie O's CUME figures, which over the last year

50
00:04:34,920 --> 00:04:44,480
or so have increased from around half a million up to nearly a million. 950,000 was almost

51
00:04:44,480 --> 00:04:50,680
their peak. They are doing fantastically well. And whatever it is that they're doing, I do

52
00:04:50,680 --> 00:04:56,240
hope that they are bottling it up and selling it to the rest of radio.

53
00:04:56,240 --> 00:05:03,440
Also from Unmade Media, Tim Burroughs interviewed Rob Schwetz from Disrupt Radio in a podcast.

54
00:05:03,440 --> 00:05:07,720
Now Disrupt Radio was an interesting listen when I could listen to it in the car here

55
00:05:07,720 --> 00:05:13,280
in Brisbane, more about why I can't listen in the car in forthcoming newsletters. That's

56
00:05:13,280 --> 00:05:19,080
me throwing ahead there. Anyway, it's a strange entrepreneur speech radio station with an automated

57
00:05:19,080 --> 00:05:27,360
newsreader that was very weird. Anyway, whoever put Rob Schwetz up for interview probably

58
00:05:27,360 --> 00:05:32,960
won't be doing so in future. Tune in for the toe-curling pauses and it gets better and

59
00:05:32,960 --> 00:05:39,960
better and better. Here's a little clip where Tim Burroughs starts asking about the shareholders.

60
00:05:39,960 --> 00:05:45,280
Are SCN or Craig Hutchinson, are they investors in Disrupt Radio then?

61
00:05:45,280 --> 00:05:51,440
I'm not across the full investor portfolio at this point in time.

62
00:05:51,440 --> 00:05:54,720
You've been working with the organization for five years though. You must have a bit

63
00:05:54,720 --> 00:06:07,640
of an idea. Sure, question. And what's the answer?

64
00:06:07,640 --> 00:06:13,280
To be quite honest, I'm actually not across the entire investor portfolio. So that's something

65
00:06:13,280 --> 00:06:17,000
I can't make a comment on. Are you an investor?

66
00:06:17,000 --> 00:06:24,640
No, I'm not. It does get worse as well. Good luck to the ABC's James O'Brien who

67
00:06:24,640 --> 00:06:31,200
is recovering in hospital after illness. He's a good man. He's got lots of fans in radio

68
00:06:31,200 --> 00:06:37,880
here in Australia. And I and I know that everybody else wishes him well for his long recovery.

69
00:06:37,880 --> 00:06:42,760
Interesting numbers from the BBC annual report picked apart by Bill Rogers that I linked

70
00:06:42,760 --> 00:06:49,960
to in my newsletter of note. Quietly, the BBC's weekly reach around the world has gone down

71
00:06:49,960 --> 00:06:58,800
by 9% to 447 million from 492 million. Tony Hall's target, if you remember, was 500 million

72
00:06:58,800 --> 00:07:05,520
by 2022. And that was set all the way back in 2013. It's a real shame that the BBC's

73
00:07:05,520 --> 00:07:11,200
audience figures appear to be going backwards across the globe. And you'd think fixable

74
00:07:11,200 --> 00:07:17,880
with one really easy thing by making BBC News Channel, the worldwide version, a free to

75
00:07:17,880 --> 00:07:23,080
air channel and streaming it on YouTube and other places as well as via cable networks

76
00:07:23,080 --> 00:07:29,720
where it currently exists. On YouTube, they would be joining ABC News from Australia, Al Jazeera,

77
00:07:29,720 --> 00:07:38,760
Deutsche Welle, EuroNews, France24, NHK and many others as well. As it is in most countries,

78
00:07:38,760 --> 00:07:45,440
BBC News is just a subscription channel. And it's such a missed opportunity if the BBC

79
00:07:45,440 --> 00:07:53,480
really wants to reach half a billion people. Disappointing news from the UK as well. While

80
00:07:53,480 --> 00:07:58,280
the BBC has been focusing on removing local output from its radio stations, Global, the

81
00:07:58,280 --> 00:08:04,480
biggest commercial company there, is now playing a game of Hold My Beer. And it looks to be

82
00:08:04,480 --> 00:08:10,880
removing local journalists as well, possibly even as much as 40, which is rather a shame.

83
00:08:10,880 --> 00:08:17,560
No Free Fede is an interesting idea, which I found the other day, to radio streams using

84
00:08:17,560 --> 00:08:23,960
music that the artists have approved. And there are purchase and social links with each

85
00:08:23,960 --> 00:08:30,440
now playing track as well. It's worth a peek and worth a listen as well. I've got a personal

86
00:08:30,440 --> 00:08:36,400
blog, by the way, it's over at James.Cridland.net. Come for the travel posts, stay for the random

87
00:08:36,400 --> 00:08:42,320
bits of code. And thank you to David Webb for a coffee. He says, always enjoy your informative

88
00:08:42,320 --> 00:08:53,680
emails. I am a voluntary presenter at One Way FM and DAB Plus, and DAB Plus, Canberra's

89
00:08:53,680 --> 00:08:58,960
Christian Community Radio Station. I bet he says that better than I do. Anyway, I love

90
00:08:58,960 --> 00:09:03,120
the fact that he's calling himself a presenter as well. You're turning British. That would

91
00:09:03,120 --> 00:09:09,800
be a good thing. You're an answer, are you not? Anyway, thank you also to Stephen Centofanti

92
00:09:09,800 --> 00:09:15,600
for the coffee, who says, James Cridland is the cutting edge word on radio. Maybe he'll

93
00:09:15,600 --> 00:09:19,800
help me plug my voice service while talking about coffee and talking about the coffee

94
00:09:19,800 --> 00:09:24,080
that Stephen Centofanti has bought me. Here he is talking about coffee.

95
00:09:24,080 --> 00:09:29,840
There's a special feeling that only comes from drinking coffee. It's a kick, a buzz,

96
00:09:29,840 --> 00:09:34,040
a little tingle. Republic organic coffee gives you that twice.

97
00:09:34,040 --> 00:09:38,960
Yes, he's a great freelance voiceover artist based in Queensland's Sunshine Coast, and

98
00:09:38,960 --> 00:09:43,480
I especially like his big list of radio tech links, which you'll also find as well, Stephen,

99
00:09:43,480 --> 00:09:48,320
thank you. And thank you too to Broadcast Radio, to Clyde Broadcast, Richard Hilton and James

100
00:09:48,320 --> 00:09:55,680
Masterton, Brunn Audio Consulting, Soma FM, and Media Realms Radio websites for your support.

101
00:09:55,680 --> 00:09:59,960
If you would like to support my work in any way, you can buy me a coffee, become a member,

102
00:09:59,960 --> 00:10:04,920
to give regularly, or just give a one-off coffee or five. Just go to buymeacoffee.com

103
00:10:04,920 --> 00:10:09,680
slash James Cridland. You can follow me on Masterdon on the FEDI verse as well. Just

104
00:10:09,680 --> 00:10:15,760
search for James at Crid.Land there, and you'll find my current home on a Brisbane site. My

105
00:10:15,760 --> 00:10:20,040
professional website has more details about who I am and what I do and whether I can help

106
00:10:20,040 --> 00:10:27,280
you further. You'll find that at james.cridland.net. And until next time, keep listening.

