WEBVTT 00:00:02.099 --> 00:00:05.780 Interesting. Well, hello, beautiful, powerful, 00:00:05.980 --> 00:00:09.820 everyday women of the world. Welcome to the Startup 00:00:09.820 --> 00:00:12.599 Stories podcast, where the ambitious everyday 00:00:12.599 --> 00:00:15.800 woman is heard, held, and served in life and 00:00:15.800 --> 00:00:19.219 in business. Relatable stories to keep you sane, 00:00:19.800 --> 00:00:22.179 grounded, and growing as you expand yourself 00:00:22.179 --> 00:00:25.100 and deliver your purpose to the world, and done 00:00:25.100 --> 00:00:29.949 so in the easiest way possible. Today on the 00:00:29.949 --> 00:00:32.909 show I have the beautiful and accomplished Jensen 00:00:32.909 --> 00:00:35.850 Savage, who's a powerhouse in strategic marketing. 00:00:38.950 --> 00:00:42.049 She's recognized now for award -winning expertise 00:00:42.049 --> 00:00:44.729 and a track record of generating a remarkable 00:00:44.729 --> 00:00:47.710 ROI, return on investment, for service -based 00:00:47.710 --> 00:00:50.329 businesses. This was really cool, Jensen, when 00:00:50.329 --> 00:00:52.390 I was reading about the service -based businesses 00:00:52.390 --> 00:00:58.000 that you serve. And we'll bring some of that 00:00:58.000 --> 00:01:01.079 out, but like, they're in the healthcare and 00:01:01.079 --> 00:01:04.879 in different industries that we, as online coaches, 00:01:05.060 --> 00:01:08.459 whatever, don't often talk about. So I love that 00:01:08.459 --> 00:01:11.879 different portfolio and bringing in what trends 00:01:11.879 --> 00:01:15.859 and habits and things that you see in those industries. 00:01:17.159 --> 00:01:20.060 Jensen founded Savage Growth Partners and like, 00:01:20.219 --> 00:01:22.879 what an awesome name, by the way, right? Like, 00:01:22.939 --> 00:01:25.599 you just wake up and you're like, yeah, Jensen 00:01:25.599 --> 00:01:28.859 Savage is on the go. Just wake up feeling savage 00:01:28.859 --> 00:01:34.219 every day. So her work's been organically featured 00:01:34.219 --> 00:01:36.900 in highly accredited media outlets, you guys, 00:01:37.099 --> 00:01:40.659 like Forbes, Yahoo Finance, Wired, Inc. She's 00:01:40.659 --> 00:01:42.799 known for her hands -on leadership, strategic 00:01:42.799 --> 00:01:45.480 insight and dedication to results. So definitely 00:01:45.480 --> 00:01:48.140 a marketing expert. And now you've built up this 00:01:48.140 --> 00:01:50.879 agency and there's only three of you that are 00:01:50.879 --> 00:01:55.420 running it, is that right? Yes, so we have strategic 00:01:55.420 --> 00:02:00.170 partners that we bring in and so They own their 00:02:00.170 --> 00:02:02.590 own sort of companies that they do that I also 00:02:02.590 --> 00:02:04.329 bring in based on kind of the deals that we have 00:02:04.329 --> 00:02:07.969 going on. But I also have a full in -house marketing 00:02:07.969 --> 00:02:11.389 team in addition to that too. Yeah, so we have 00:02:11.389 --> 00:02:14.030 strategic partners and then we also have in -house 00:02:14.030 --> 00:02:17.129 folks as well. Okay, amazing. So that's a pretty 00:02:17.129 --> 00:02:20.030 cool structured system to hold the space for 00:02:20.030 --> 00:02:22.150 everything that you do. But before we get too 00:02:22.150 --> 00:02:23.590 far ahead of ourselves, I want to know about 00:02:23.590 --> 00:02:26.870 you. I want to know about Jensen. What did you 00:02:26.870 --> 00:02:31.389 dream of as a little girl? And are you living 00:02:31.389 --> 00:02:35.689 your dream life now? You know, what was the origin 00:02:35.689 --> 00:02:40.030 story to get to this place? Yeah. Yeah. So interesting 00:02:40.030 --> 00:02:43.569 origin story. So I kind of always had this desire 00:02:43.569 --> 00:02:46.030 to be in the business world and I didn't really 00:02:46.030 --> 00:02:48.810 know what it was when I was a kid. I've talked 00:02:48.810 --> 00:02:50.810 about this a little bit before in other podcasts 00:02:50.810 --> 00:02:53.330 that I've been on, but I always kind of had this 00:02:53.330 --> 00:02:56.479 entrepreneurial spirit about me that I didn't 00:02:56.479 --> 00:03:00.680 really put a name to until I was older. But like 00:03:00.680 --> 00:03:04.060 a funny example is, so when I was a kid, my dad 00:03:04.060 --> 00:03:07.879 was a real estate agent and he worked with foreclosed 00:03:07.879 --> 00:03:11.159 houses a lot. And I would go with him to these 00:03:11.159 --> 00:03:13.039 foreclosed houses and we would like take pictures 00:03:13.039 --> 00:03:17.680 and whatnot. And I built a portfolio and I didn't 00:03:17.680 --> 00:03:19.439 even remember building this portfolio until I 00:03:19.439 --> 00:03:21.979 was back in my childhood house as an adult and 00:03:21.979 --> 00:03:23.419 I'm going through all my childhood stuff and 00:03:23.419 --> 00:03:25.620 I found this folder, you know, written in my 00:03:25.620 --> 00:03:28.219 little kid handwriting is like Jensen's foreclosure 00:03:28.219 --> 00:03:31.120 portfolio. I had like a portfolio of foreclosed 00:03:31.120 --> 00:03:33.879 houses that I was just like interested in. And 00:03:33.879 --> 00:03:35.960 it's just funny because like real estate is like 00:03:35.960 --> 00:03:38.270 a kind of like an interest of mine to this day. 00:03:38.349 --> 00:03:39.569 And it's just funny because it's like what kind 00:03:39.569 --> 00:03:42.389 of kid that's in like fourth or fifth grade cares 00:03:42.389 --> 00:03:46.689 about foreclosures, like real estate. But I was 00:03:46.689 --> 00:03:49.389 always kind of like that, like interested in 00:03:49.389 --> 00:03:54.210 that kind of realm. And so as I grew older and 00:03:54.210 --> 00:03:57.639 older, I wanted to be a lawyer. So for many years, 00:03:57.639 --> 00:03:59.680 I wanted to be a lawyer. I specifically wanted 00:03:59.680 --> 00:04:04.419 to work in corporate law. I went to University 00:04:04.419 --> 00:04:09.060 of Minnesota with the intention of becoming a 00:04:09.060 --> 00:04:10.759 corporate lawyer. That was the track that I was 00:04:10.759 --> 00:04:13.860 going to take. I was dead set on this. I was 00:04:13.860 --> 00:04:16.319 just, yeah, that was the direction I was going 00:04:16.319 --> 00:04:19.180 to take my life in. And it was funny because 00:04:19.180 --> 00:04:24.990 when I was in college, I actually, I had a volunteer 00:04:24.990 --> 00:04:28.910 thing that I did. And basically what it was was 00:04:28.910 --> 00:04:31.529 different. It was actually through one of my 00:04:31.529 --> 00:04:33.769 philosophy classes, different students would 00:04:33.769 --> 00:04:39.129 go and work with elderly people in the area, 00:04:39.269 --> 00:04:42.170 and really just like, make friends with them, 00:04:42.350 --> 00:04:44.470 hang out, do things that maybe like helping with 00:04:44.470 --> 00:04:46.470 stuff around the house, but really just the whole 00:04:46.470 --> 00:04:48.860 point was kind of bridging the gap between the 00:04:48.860 --> 00:04:50.459 younger generation and the older generation in 00:04:50.459 --> 00:04:55.300 the area. And so the elderly couple that I was 00:04:55.300 --> 00:05:00.040 matched with were both retired lawyers, very 00:05:00.040 --> 00:05:03.600 successful lawyers, like went to Harvard Law, 00:05:04.259 --> 00:05:07.480 extremely smart, extremely well accomplished 00:05:07.480 --> 00:05:11.420 in the Minneapolis area as well. And just talking 00:05:11.420 --> 00:05:15.139 about law in general, I kind of realized that 00:05:15.139 --> 00:05:19.519 that's not what I wanted to do. You know, it 00:05:19.519 --> 00:05:24.939 seemed very structured and rigid and like there 00:05:24.939 --> 00:05:27.740 was an old way of doing things and that just 00:05:27.740 --> 00:05:30.939 totally does not coincide with the way that I 00:05:30.939 --> 00:05:34.379 think or operate. And so I quickly realized I 00:05:34.379 --> 00:05:37.500 was like, yeah, I don't want to do law. And so 00:05:37.500 --> 00:05:41.720 from there, I kind of put that idea out of my 00:05:41.720 --> 00:05:45.870 head and I had already been working in social 00:05:45.870 --> 00:05:48.550 media for a few years, kind of just on the side 00:05:48.550 --> 00:05:52.230 and kind of social media content creation, that 00:05:52.230 --> 00:05:55.610 sort of thing. And I kind of quickly realized 00:05:55.610 --> 00:05:57.370 from there, there's so much more to the marketing 00:05:57.370 --> 00:06:00.370 world. And so it was kind of just happenstance 00:06:00.370 --> 00:06:04.689 that I had some experience and exposure to the 00:06:04.689 --> 00:06:06.949 marketing world. And I also was at this point 00:06:06.949 --> 00:06:08.899 where I was like, giving up on this other idea 00:06:08.899 --> 00:06:11.060 that I had for my whole life. And I was like, 00:06:11.060 --> 00:06:13.360 totally sold on this and completely changed direction. 00:06:15.060 --> 00:06:16.819 And so yeah, from there, I just kind of fell 00:06:16.819 --> 00:06:20.600 into marketing, fell in love with it and realized 00:06:20.600 --> 00:06:25.100 that business and marketing and being an entrepreneur 00:06:25.100 --> 00:06:26.959 was definitely the path I wanted to take because 00:06:26.959 --> 00:06:29.920 it kind of fused the things that I liked about 00:06:29.920 --> 00:06:33.139 pursuing corporate law, like being in business 00:06:33.139 --> 00:06:36.000 and being in that business world while also having 00:06:36.000 --> 00:06:38.560 kind of the freedom and the creativity and, you 00:06:38.560 --> 00:06:43.240 know, the different day to day life that being 00:06:43.240 --> 00:06:45.579 an entrepreneur and being in business in general 00:06:45.579 --> 00:06:47.660 kind of provides. And so, yeah, that's that's 00:06:47.660 --> 00:06:50.079 kind of the the high level overview of my path. 00:06:50.279 --> 00:06:53.139 Yeah I love that because you know you had an 00:06:53.139 --> 00:06:56.379 idea in your head for a long time like you said 00:06:56.379 --> 00:07:00.379 about how this was going to go and then when 00:07:00.379 --> 00:07:06.620 it was met with some very experienced kind of 00:07:06.620 --> 00:07:09.899 on the other side of it right those that elderly 00:07:09.899 --> 00:07:15.319 couple you got to really have more data to see 00:07:15.319 --> 00:07:16.980 whether or not this was something that was going 00:07:16.980 --> 00:07:21.060 to fit. And now you can play in systems and structure 00:07:21.060 --> 00:07:23.800 with a lot more creativity to your heart's content, 00:07:23.800 --> 00:07:29.000 right? Yeah. And a very organic shift in that. 00:07:29.199 --> 00:07:31.620 But was there a bit of an identity crisis for 00:07:31.620 --> 00:07:34.939 you when all of a sudden you realized law, social 00:07:34.939 --> 00:07:38.180 media marketing? Like, who am I and what does 00:07:38.180 --> 00:07:42.279 this mean? Oh, yeah, yeah, 100%. And for a while 00:07:42.279 --> 00:07:47.680 there, it was kind of just marketing was the 00:07:47.680 --> 00:07:49.540 thing that I was doing at the time because I 00:07:49.540 --> 00:07:52.319 didn't know what direction I wanted to take my 00:07:52.319 --> 00:07:53.720 life in because that's, you know, that's a big 00:07:53.720 --> 00:07:56.720 shift to go from, you know, moving out of state 00:07:56.720 --> 00:07:59.160 to go to school for this thing and then deciding 00:07:59.160 --> 00:08:02.350 this thing that I've had in my mind for years 00:08:02.350 --> 00:08:04.449 that I was going to do, I was committed to this. 00:08:04.829 --> 00:08:06.829 And then I just like all of that just falling 00:08:06.829 --> 00:08:10.709 away and completely, you know, just just changing 00:08:10.709 --> 00:08:14.069 your mind on such a huge thing is is a big thing. 00:08:14.290 --> 00:08:17.430 And so it was kind of the process was definitely 00:08:17.430 --> 00:08:22.740 rocky in Coming to a point where like where I 00:08:22.740 --> 00:08:24.759 am now where I own my own business, you know 00:08:24.759 --> 00:08:26.959 Because I had a marketing career before that 00:08:26.959 --> 00:08:29.839 as well And so there was kind of this whole evolution 00:08:29.839 --> 00:08:32.419 that happened over those years mentally to where 00:08:32.419 --> 00:08:35.179 I came to the conclusion that it's like, okay 00:08:35.179 --> 00:08:38.159 I love marketing and I love business growth and 00:08:38.159 --> 00:08:40.259 I want to own my own business, you know So this 00:08:40.259 --> 00:08:42.940 is like a thing that was like years in the making 00:08:42.940 --> 00:08:45.519 It wasn't just like I'm not gonna do well, like 00:08:45.519 --> 00:08:47.519 I'm just gonna switch to marketing it was it 00:08:47.519 --> 00:08:50.029 was something that took kind of years to come 00:08:50.029 --> 00:08:51.970 to terms with and really kind of crystallize 00:08:51.970 --> 00:08:54.149 in my mind, like, what do I actually want my 00:08:54.149 --> 00:08:56.710 future to look like? So like, 30 years down the 00:08:56.710 --> 00:08:59.970 line, and looking back, you know, I want to look 00:08:59.970 --> 00:09:01.789 back and say, you know, I did exactly what I 00:09:01.789 --> 00:09:03.470 wanted to do. And it's like, what do I have to 00:09:03.470 --> 00:09:06.350 do today to make it so that I feel that way in 00:09:06.350 --> 00:09:09.669 30 years? And so that was, yeah, it was a long 00:09:09.669 --> 00:09:14.389 kind of rocky evolution. Yeah, well, that's how 00:09:14.389 --> 00:09:17.409 you can really kind of put in the heavy lifting 00:09:17.409 --> 00:09:20.450 to find out. Yeah. Put the pieces together. So 00:09:20.450 --> 00:09:22.830 did you stay in school, finish school, still 00:09:22.830 --> 00:09:27.370 get a degree or? Yeah. Yeah. So I, I left school 00:09:27.370 --> 00:09:29.870 at University of Minnesota, um, worked for a 00:09:29.870 --> 00:09:31.490 couple of years and I actually went back for 00:09:31.490 --> 00:09:33.909 my degree in business administration with a focus 00:09:33.909 --> 00:09:36.230 in marketing. So finished up my degree, kind 00:09:36.230 --> 00:09:39.210 of more focused on the, the direction that I 00:09:39.210 --> 00:09:43.529 took my life. Okay. Awesome. Yeah. Um, and so 00:09:43.529 --> 00:09:46.120 then where did Savage Growth come from? Like 00:09:46.120 --> 00:09:48.580 what, what led you, you know, I'm going to make 00:09:48.580 --> 00:09:50.200 a couple of assumptions that maybe you've got 00:09:50.200 --> 00:09:52.399 a few jobs here and there and you were trucking 00:09:52.399 --> 00:09:54.340 along, maybe starting to collect some clients 00:09:54.340 --> 00:09:57.240 and then decided to go all in on something of 00:09:57.240 --> 00:10:00.960 your own. Yeah. Yeah. Yeah. So, um, a little 00:10:00.960 --> 00:10:03.039 bit of backstory kind of in my career. So I've 00:10:03.039 --> 00:10:06.220 worked as a marketing director and leader for 00:10:06.220 --> 00:10:08.759 various companies, uh, mostly in the service 00:10:08.759 --> 00:10:10.860 based realm from, you know, fitness to finance. 00:10:11.840 --> 00:10:16.330 And I. loved the process of especially coming 00:10:16.330 --> 00:10:20.029 in on smaller companies being, you know, the 00:10:20.029 --> 00:10:24.350 first marketer or a member of a very small marketing 00:10:24.350 --> 00:10:28.370 team. There's so much change and impact that 00:10:28.370 --> 00:10:30.409 you can drive so quickly. And I just thought 00:10:30.409 --> 00:10:33.710 that was so fun. I loved that. So that was a 00:10:33.710 --> 00:10:36.649 big part of the reason that I designed the Savage 00:10:36.649 --> 00:10:40.769 Growth Partners the way that I did. But another 00:10:41.810 --> 00:10:45.210 reason that I've developed Savage Growth Partners 00:10:45.210 --> 00:10:47.830 the way that I have is I also saw this need in 00:10:47.830 --> 00:10:51.009 the marketplace for something like Savage Growth 00:10:51.009 --> 00:10:53.470 Partners that's not really being addressed by 00:10:53.470 --> 00:10:57.870 any other company out there. So kind of for a 00:10:57.870 --> 00:11:00.629 bit of context, at Savage Growth Partners, we 00:11:00.629 --> 00:11:03.029 really are partners in growth, you know, it's 00:11:03.029 --> 00:11:07.190 in the name, we are, you know, we're in the day 00:11:07.190 --> 00:11:12.399 to day, we kind of fuse the best parts of a consultancy 00:11:12.399 --> 00:11:15.639 firm and an agency, you know, we give the advice 00:11:15.639 --> 00:11:17.940 and the strategy, but we're also in the weeds 00:11:17.940 --> 00:11:22.740 executing and really looking to move the needle. 00:11:23.419 --> 00:11:27.440 And we also help businesses to, I basically say 00:11:27.440 --> 00:11:30.460 it's like the three S's, like sustainable, scalable, 00:11:30.840 --> 00:11:33.600 and sellable. Those are kind of like the three 00:11:33.600 --> 00:11:36.519 pillars that we base all of our strategies on. 00:11:37.179 --> 00:11:41.470 So scalable. you're able to grow and continuously 00:11:41.470 --> 00:11:46.309 reinvest in the business. Keep going. Sustainable. 00:11:46.590 --> 00:11:49.529 You're not just doing, you know, little gimmicky 00:11:49.529 --> 00:11:52.129 growth things or your revenue is one place this 00:11:52.129 --> 00:11:54.049 month, another place this month. You know, it's 00:11:54.049 --> 00:11:56.950 something that's actually becoming an asset that 00:11:56.950 --> 00:12:00.250 kind of ties into being sellable as well. And 00:12:00.250 --> 00:12:03.970 when I say sellable, some business owners might 00:12:03.970 --> 00:12:05.730 be like, oh, well, I don't want to sell. But 00:12:05.730 --> 00:12:09.000 being sellable, is more than just wanting to 00:12:09.000 --> 00:12:11.559 sell because you still, regardless of if you 00:12:11.559 --> 00:12:13.759 want to sell your business today, you want your 00:12:13.759 --> 00:12:15.600 business to be structured in a way that it's 00:12:15.600 --> 00:12:18.019 sellable because think about it, when somebody 00:12:18.019 --> 00:12:20.279 is looking to buy your business, they want it 00:12:20.279 --> 00:12:23.139 to be easy to operate. They want it to not have 00:12:23.139 --> 00:12:25.940 key man risks. So if you step out of the business 00:12:25.940 --> 00:12:27.759 today, the business isn't just going to go crumbling 00:12:27.759 --> 00:12:30.980 down. They want everything to be documented. 00:12:31.019 --> 00:12:32.799 They want your finances to be clean, all that 00:12:32.799 --> 00:12:34.480 stuff. And it's like, well, even if you don't 00:12:34.480 --> 00:12:36.360 sell your business, you benefit from having your 00:12:36.360 --> 00:12:38.960 business be sellable so that it's easier to operate. 00:12:38.980 --> 00:12:40.620 But also even if you don't want to sell today, 00:12:40.679 --> 00:12:42.460 maybe 10 years down the road, you're going to 00:12:42.460 --> 00:12:45.000 benefit from it being sellable. If you do say, 00:12:45.039 --> 00:12:46.639 yeah, I do want to sell I'm having a life change 00:12:46.639 --> 00:12:52.759 or whatever. So we get a lot more. involved than 00:12:52.759 --> 00:12:56.820 other options out there, especially for the size 00:12:56.820 --> 00:12:59.279 of company that we work with. So we work with 00:12:59.279 --> 00:13:01.340 companies that are usually between like two hundred 00:13:01.340 --> 00:13:03.360 and fifty thousand to five million dollars in 00:13:03.360 --> 00:13:08.120 revenue, sometimes higher. But this kind of area 00:13:08.120 --> 00:13:13.580 of the market there. too small for private equity 00:13:13.580 --> 00:13:18.259 firms to get involved with normally. But they're 00:13:18.259 --> 00:13:21.500 also too big for the founder to try to figure 00:13:21.500 --> 00:13:23.539 everything out on their own while also running 00:13:23.539 --> 00:13:25.899 every other aspect of the business. And so there's 00:13:25.899 --> 00:13:28.879 kind of like this underserved part of the market 00:13:28.879 --> 00:13:31.600 that I was like, these people need guidance with 00:13:31.600 --> 00:13:35.340 marketing and sales and operations. Because I 00:13:35.340 --> 00:13:37.259 saw in my experience as a marketing director, 00:13:37.379 --> 00:13:40.879 all of these functions are like extremely intertwined. 00:13:40.980 --> 00:13:43.879 You cannot have marketing that's not connected 00:13:43.879 --> 00:13:46.039 to sales, that's not connected to operations. 00:13:46.179 --> 00:13:48.240 Otherwise you're just, you're literally springing 00:13:48.240 --> 00:13:50.480 leaks the whole way. And so I'm like, there has 00:13:50.480 --> 00:13:52.460 to be something that kind of like synthesizes 00:13:52.460 --> 00:13:56.120 all these business functions for maximum profitability. 00:13:57.000 --> 00:13:59.139 And so yeah, that was, I mean, long winded way 00:13:59.139 --> 00:14:01.700 to say that was kind of my process of creating 00:14:01.700 --> 00:14:03.879 Savage Growth Partners. I wanted to be kind of 00:14:03.879 --> 00:14:07.850 more than a marketing agency. And so yeah, I 00:14:07.850 --> 00:14:11.250 just wanted to be a full on getting in the weeds 00:14:11.250 --> 00:14:15.350 with partners, growth partner. Yeah, well, the 00:14:15.350 --> 00:14:18.149 passion is there, but your face lit up as you 00:14:18.149 --> 00:14:20.909 spoke about all of that. Yeah. And it is a more 00:14:20.909 --> 00:14:25.409 holistic approach to supporting a smaller business 00:14:25.409 --> 00:14:28.990 in reaching their next level, because there are 00:14:28.990 --> 00:14:32.240 a lot of moving pieces. And if they have to hire 00:14:32.240 --> 00:14:34.779 three different companies or consultants to help 00:14:34.779 --> 00:14:37.279 them with everything then they have to also coordinate 00:14:37.279 --> 00:14:41.320 all of those together or come to a one -stop 00:14:41.320 --> 00:14:45.620 shop and really have somebody who who's invested 00:14:45.620 --> 00:14:48.799 in them rather than just trying to you know grow 00:14:48.799 --> 00:14:52.000 their own business or get a sensational testimonial 00:14:52.000 --> 00:14:56.460 or something like that and then it it sounds 00:14:56.460 --> 00:15:00.970 like with your process it really elevates that 00:15:00.970 --> 00:15:06.710 business's functionality, right, which that's 00:15:06.710 --> 00:15:09.549 the golden ticket to take it to the next level. 00:15:09.710 --> 00:15:12.049 Those three pillars you talked about are key. 00:15:12.769 --> 00:15:17.049 And yes, sellable, you know, often business is 00:15:17.049 --> 00:15:19.049 your baby, and you can't ever imagine giving 00:15:19.049 --> 00:15:22.110 it up. But even if it's your baby, you have a 00:15:22.110 --> 00:15:24.509 routine, you have basic care needs, you have 00:15:24.509 --> 00:15:27.929 structure around it, you know. And that's something 00:15:27.929 --> 00:15:31.909 that business owners tend to not be as good at 00:15:31.909 --> 00:15:34.909 because they have the creativity and then lack 00:15:34.909 --> 00:15:37.250 the administration. But then it's not really 00:15:37.250 --> 00:15:39.929 a business. If you can't step away from it, it's 00:15:39.929 --> 00:15:42.669 got to run on its own. And then that also gives 00:15:42.669 --> 00:15:45.450 the business owner and or the staff the ability 00:15:45.450 --> 00:15:50.870 to take the foot off the gas. Oh, yeah. Yeah. 00:15:50.870 --> 00:15:54.629 And I think especially with the company sizes 00:15:54.629 --> 00:15:57.889 that we work with you see that, you know, more 00:15:57.889 --> 00:15:59.490 than you would at, you know, a hundred million 00:15:59.490 --> 00:16:03.169 dollar company. Um, you see that kind of attachment 00:16:03.169 --> 00:16:04.929 to the business and there's nothing wrong with 00:16:04.929 --> 00:16:06.450 having attachment to the business. We have to 00:16:06.450 --> 00:16:09.049 understand the business is kind of its own entity. 00:16:09.230 --> 00:16:11.710 It should be an asset and not, you know, a job 00:16:11.710 --> 00:16:13.830 or your baby and treating it more like an asset 00:16:13.830 --> 00:16:17.269 that needs to be optimized and systematized is 00:16:17.269 --> 00:16:20.919 going to serve you. way more than just, yeah, 00:16:21.000 --> 00:16:24.240 basically having a glorified job. Right? Yeah. 00:16:24.419 --> 00:16:27.440 Well, and also that I was kind of have a hard 00:16:27.440 --> 00:16:29.740 time articulating this. So maybe you can even 00:16:29.740 --> 00:16:32.779 go further with that statement because the business 00:16:32.779 --> 00:16:36.899 should run on its own. And so like, um, let's 00:16:36.899 --> 00:16:39.679 say Home Depot or Target, you know, as a giant 00:16:39.679 --> 00:16:45.299 franchise have a a recipe that can be implemented 00:16:45.299 --> 00:16:49.120 in any city at any time and as long as it's staffed 00:16:49.120 --> 00:16:52.820 well it can function and so we kind of want to 00:16:52.820 --> 00:16:55.730 model off of that. to take the pressure off of 00:16:55.730 --> 00:16:59.250 ourselves so that it's more spacious and then 00:16:59.250 --> 00:17:01.570 that the business, like what I hear you saying 00:17:01.570 --> 00:17:04.609 is that it can grow more on its own, right? That 00:17:04.609 --> 00:17:06.769 it really takes on a life of its own and gets 00:17:06.769 --> 00:17:12.170 going. So I love, love, love that. And, you know, 00:17:12.289 --> 00:17:15.990 for especially women who are just starting a 00:17:15.990 --> 00:17:18.430 business of any kind and doing it maybe on the 00:17:18.430 --> 00:17:22.220 side of their desk. the better that you can structure 00:17:22.220 --> 00:17:25.839 it, the more it will serve you in the limited 00:17:25.839 --> 00:17:28.900 amount of time that's available for it, right? 00:17:29.819 --> 00:17:33.180 So, being organized, I heard this woman say a 00:17:33.180 --> 00:17:36.140 quote once and it was just so fabulous. She says, 00:17:36.160 --> 00:17:39.799 I'm not stressed because I'm organized. And that's 00:17:39.799 --> 00:17:41.759 kind of what we're talking about here is getting 00:17:41.759 --> 00:17:46.180 things into a flow that's repeatable and that, 00:17:46.319 --> 00:17:50.099 you know, can be handed off and that gives life 00:17:50.099 --> 00:17:52.319 and that's where a business can take off into 00:17:52.319 --> 00:17:56.220 momentum. So Jensen, how did you, would you say 00:17:56.220 --> 00:17:58.519 that you've niched down with Savage Growth Partners? 00:17:59.779 --> 00:18:03.420 In a sense, not so much to where it's like we 00:18:03.420 --> 00:18:06.980 only work with plumbing businesses. But in the 00:18:06.980 --> 00:18:10.259 sense that we only work with service -based businesses 00:18:10.259 --> 00:18:13.319 around a specific size. And, you know, we have 00:18:13.319 --> 00:18:15.980 criteria that we look at when we're talking to 00:18:15.980 --> 00:18:17.779 potential clients where it's like, you know, 00:18:17.880 --> 00:18:20.740 what problems are they having? Then we even, 00:18:20.740 --> 00:18:23.359 you know, we assess the mindset of the clients 00:18:23.359 --> 00:18:24.759 that we work with because it's really important, 00:18:24.759 --> 00:18:27.099 you know, we can come in and we can tell you 00:18:27.099 --> 00:18:29.059 exactly what you need to do. We can execute, 00:18:29.099 --> 00:18:31.539 but we can't do absolutely everything. So it's 00:18:31.539 --> 00:18:33.599 absolutely critical that the people we work with 00:18:33.599 --> 00:18:35.920 also, you know, have the same long -term vision 00:18:35.920 --> 00:18:38.170 for the company that we can all kind of align 00:18:38.170 --> 00:18:40.970 on. Because at that point, it's pretty easy for 00:18:40.970 --> 00:18:43.289 us to take it to the next level. But, you know, 00:18:43.309 --> 00:18:45.230 on the flip side, it's virtually impossible, 00:18:45.289 --> 00:18:46.950 even if you're doing all the right things, if 00:18:46.950 --> 00:18:49.269 somebody is like, Yeah, I don't know, that's 00:18:49.269 --> 00:18:52.250 just too much growth, or I actually do want to 00:18:52.250 --> 00:18:54.029 work in the business all the time, you know, 00:18:54.029 --> 00:18:56.789 it's like, there's a fundamental misalignment 00:18:56.789 --> 00:19:00.910 there. But yeah, so niche down as far as, you 00:19:00.910 --> 00:19:05.299 know, size problems that we address overall kind 00:19:05.299 --> 00:19:09.059 of business model. Yes. Um, but, and that's kind 00:19:09.059 --> 00:19:14.779 of by design too. I've, uh, a huge part of something 00:19:14.779 --> 00:19:18.240 I love about my company is that we do work with 00:19:18.240 --> 00:19:21.319 so many different types of businesses and it's 00:19:21.319 --> 00:19:23.500 fun. It's exciting. We get to address so many 00:19:23.500 --> 00:19:29.180 different, uh, like just types of people. And, 00:19:29.380 --> 00:19:31.990 you know, there's just so many cool opportunities 00:19:31.990 --> 00:19:34.609 you get by working with different types of businesses 00:19:34.609 --> 00:19:38.789 that, you know, you don't get if you run a firm 00:19:38.789 --> 00:19:42.210 that's just dedicated to helping, you know, gyms. 00:19:42.789 --> 00:19:44.589 And so yeah, that's that's kind of by design, 00:19:44.630 --> 00:19:48.549 because I really enjoy that kind of varied day 00:19:48.549 --> 00:19:50.289 today that I kind of mentioned earlier, I like 00:19:50.289 --> 00:19:54.289 not having the just do the same thing every day, 00:19:54.410 --> 00:19:58.099 like repeat. the same thing. I like having new 00:19:58.099 --> 00:20:01.640 challenges and things like that. So yeah, I think 00:20:01.640 --> 00:20:04.279 that kind of answers your question. So the different 00:20:04.279 --> 00:20:06.200 service -based businesses, which I'd love for 00:20:06.200 --> 00:20:09.190 you to give us some examples of. um, activate 00:20:09.190 --> 00:20:12.690 your creative problem solving because they're 00:20:12.690 --> 00:20:15.369 in different markets providing different services. 00:20:15.369 --> 00:20:17.170 So like you mentioned plumbers, but then you 00:20:17.170 --> 00:20:19.829 had, um, like I think health spas or something 00:20:19.829 --> 00:20:23.369 like that on the list and other ones. And so 00:20:23.369 --> 00:20:26.230 you get to learn about these different industries 00:20:26.230 --> 00:20:29.849 too, and see what you can do to elevate any one 00:20:29.849 --> 00:20:33.750 of your clients in that field. Right. Yeah. Yeah. 00:20:33.750 --> 00:20:36.430 And it's, it's kind of cool because, you know, 00:20:37.369 --> 00:20:39.930 we get to work with all these different businesses 00:20:39.930 --> 00:20:43.089 and challenges, but at the same time, service 00:20:43.089 --> 00:20:46.950 businesses at their core are largely the same. 00:20:47.089 --> 00:20:49.470 You know, you've got to get leads. You've got 00:20:49.470 --> 00:20:51.910 to close them predictably. You've got to serve 00:20:51.910 --> 00:20:54.789 with excellence and then rinse and repeat, you 00:20:54.789 --> 00:20:58.470 know, keep those clients that you do have, you 00:20:58.470 --> 00:20:59.990 know, start to build the business up from there 00:20:59.990 --> 00:21:02.450 and get new leads, all this stuff. But basically 00:21:02.450 --> 00:21:05.630 the process and the core principles are the same. 00:21:06.889 --> 00:21:11.089 So in that way, you know, there's systems and 00:21:11.089 --> 00:21:13.529 tactics that we can implement in businesses, 00:21:13.569 --> 00:21:16.450 even that are across different industries that 00:21:16.450 --> 00:21:19.509 will still work because the fundamental business 00:21:19.509 --> 00:21:23.990 model and the principles are the same. So, so 00:21:23.990 --> 00:21:26.869 yeah, that's that's kind of the the interesting 00:21:26.869 --> 00:21:29.609 part is I think, you know, when people think 00:21:29.609 --> 00:21:32.170 about niches, it's like, well, you've got to 00:21:32.170 --> 00:21:34.269 just work with gyms or whatever. But I think 00:21:34.269 --> 00:21:36.980 it really kind of depends on what it is that 00:21:36.980 --> 00:21:41.460 you're doing. Because ultimately, you know, service 00:21:41.460 --> 00:21:44.460 is service. And like I said, we've niche down 00:21:44.460 --> 00:21:47.420 to service specifically, you know, we don't do, 00:21:47.420 --> 00:21:49.720 you know, products or e commerce or anything 00:21:49.720 --> 00:21:51.779 like that, because that actually is a completely 00:21:51.779 --> 00:21:55.680 different ballgame. But yeah, so service based 00:21:55.680 --> 00:21:58.980 businesses, the other fun to work with, it would 00:21:58.980 --> 00:22:01.750 just kind of came naturally to because my experience 00:22:01.750 --> 00:22:03.690 as a marketing director, I'd primarily work with 00:22:03.690 --> 00:22:07.309 service businesses, too. And so yeah, that's 00:22:07.309 --> 00:22:11.470 kind of the evolution of that. Okay. So then 00:22:11.470 --> 00:22:13.950 take us into some of those fundamentals. What 00:22:13.950 --> 00:22:18.309 do we need to focus on? Yeah. So as I mentioned, 00:22:19.430 --> 00:22:21.950 really, if you just think of it like this process 00:22:21.950 --> 00:22:25.930 of getting leads, converting them predictably, 00:22:26.140 --> 00:22:28.380 and delivering your service with excellence. 00:22:28.740 --> 00:22:31.980 Those are kind of the key principles that you 00:22:31.980 --> 00:22:35.220 need to understand in order to grow a service 00:22:35.220 --> 00:22:37.779 business. Now, kind of peeling back the layers 00:22:37.779 --> 00:22:40.559 on all those things. Yes, there's a billion other 00:22:40.559 --> 00:22:43.019 kind of sub things under that, right? Like getting 00:22:43.019 --> 00:22:45.240 leads, it's like, okay, well, like, how do I 00:22:45.240 --> 00:22:50.009 get leads? How much can I afford to pay to acquire 00:22:50.009 --> 00:22:54.769 a lead? You know, how do I close leads? And you 00:22:54.769 --> 00:22:57.769 know, how do I deliver in a way that makes sense 00:22:57.769 --> 00:23:00.109 and all these different things, but kind of at 00:23:00.109 --> 00:23:02.369 its core, those are, those are the three big 00:23:02.369 --> 00:23:05.009 things that you need to keep in mind. Um, but 00:23:05.009 --> 00:23:07.170 yeah, so for all the little details, that's when 00:23:07.170 --> 00:23:09.630 you really get into needing to sit down and figure 00:23:09.630 --> 00:23:12.230 out your business financials and things like 00:23:12.230 --> 00:23:15.430 that. And that's where I get kind of excited 00:23:15.430 --> 00:23:18.069 because that's why I created Savage Growth Partners, 00:23:18.450 --> 00:23:22.009 because all that stuff's so important to understand 00:23:22.009 --> 00:23:24.549 how those different pieces connect to each other, 00:23:24.990 --> 00:23:27.109 right? Like you can't have just getting leads. 00:23:27.210 --> 00:23:28.809 Like you have to understand, okay, what's our 00:23:28.809 --> 00:23:30.910 profit margin? And now it's like you're looking 00:23:30.910 --> 00:23:34.240 at... operations. Now you're looking at finance, 00:23:34.380 --> 00:23:37.400 you know, and so that's that's kind of the the 00:23:37.400 --> 00:23:40.119 fun part is, you know, you talk about marketing 00:23:40.119 --> 00:23:44.559 and sales and operations, and all of those are 00:23:44.559 --> 00:23:47.599 critical pieces that all kind of lean on each 00:23:47.599 --> 00:23:51.680 other. And you implemented those in your own 00:23:51.680 --> 00:23:54.900 business. as well. And so what are you doing 00:23:54.900 --> 00:23:58.519 in your marketing? And what what have you found 00:23:58.519 --> 00:24:01.920 as your magic recipe to make that flow for Savage 00:24:01.920 --> 00:24:05.539 Growth Partners? Yeah, so I mean, I'm a huge 00:24:05.539 --> 00:24:10.019 proponent of systems. And pretty much every single 00:24:10.019 --> 00:24:13.160 thing that we do within the company is documented 00:24:13.160 --> 00:24:15.019 and put to a system. And that's another thing 00:24:15.019 --> 00:24:22.160 that I am very bullish on implementing in clients 00:24:22.160 --> 00:24:24.519 businesses as well. I'm like, you need to have 00:24:24.519 --> 00:24:27.900 a repeatable, reliable process for everything 00:24:27.900 --> 00:24:30.960 that you're doing because it makes things faster. 00:24:31.160 --> 00:24:34.240 It makes things more predictable. And to the 00:24:34.240 --> 00:24:35.839 point we were talking about earlier, it makes 00:24:35.839 --> 00:24:38.420 things sellable, right? Because if I can just 00:24:38.420 --> 00:24:41.259 hand you a rule book or a guidebook and say, 00:24:41.380 --> 00:24:45.319 Hey, this is how we get leads. Sorry about that. 00:24:46.099 --> 00:24:52.829 Yeah, right. Sorry about that. Um, but yeah, 00:24:52.990 --> 00:24:56.849 if, uh, if I can hand you the rule book and say, 00:24:57.089 --> 00:24:58.849 this is exactly how we get leads, here's how 00:24:58.849 --> 00:25:02.769 we close them. It becomes so easy in comparison 00:25:02.769 --> 00:25:05.029 to just doing things fly by night and, you know, 00:25:05.170 --> 00:25:06.609 shooting from the hip and hoping that something 00:25:06.609 --> 00:25:11.990 hits. And so that is a big, big, big part of 00:25:12.170 --> 00:25:14.170 our success and it's something that's become 00:25:14.170 --> 00:25:17.730 even more critical as we've gotten bigger and 00:25:17.730 --> 00:25:21.150 bigger and bigger because you know your scalability 00:25:21.150 --> 00:25:24.710 is going to be limited by how systematized your 00:25:24.710 --> 00:25:29.049 business is yes of course yeah if mcdonald's 00:25:29.049 --> 00:25:31.990 had to make one order at a time they'd be pretty 00:25:31.990 --> 00:25:33.829 limited to how many people they could serve they 00:25:33.829 --> 00:25:37.890 wouldn't reach the billions in any in any short 00:25:37.890 --> 00:25:40.890 order yeah and and to your point earlier that's 00:25:40.890 --> 00:25:42.839 another thing that when you're talking about 00:25:42.839 --> 00:25:46.420 expansion, that's another reason why having systems 00:25:46.420 --> 00:25:50.039 is critical. I've worked with so many businesses 00:25:50.039 --> 00:25:52.339 where, you know, it's been a med spa that's expanded 00:25:52.339 --> 00:25:55.279 out to multiple locations. Or I had mentioned 00:25:55.279 --> 00:25:57.319 doing work in Vancouver, I have a job training 00:25:57.319 --> 00:26:00.140 service company that I work with that we are 00:26:00.140 --> 00:26:01.920 based out of Toronto originally, and now we've 00:26:01.920 --> 00:26:04.039 expanded to Vancouver as well. And so it's like, 00:26:04.440 --> 00:26:08.140 because we identified the overall structure it's 00:26:08.140 --> 00:26:09.900 like okay we can put this here and it'll work 00:26:09.900 --> 00:26:11.420 and we can make minor tweaks and we can put this 00:26:11.420 --> 00:26:13.440 here and it'll work and you know and that's how 00:26:13.440 --> 00:26:15.700 you create that scalability is being able to 00:26:15.700 --> 00:26:20.039 rely on those systems. Yeah amazing. So Jensen 00:26:20.039 --> 00:26:24.440 what's changed in you as a woman? throughout 00:26:24.440 --> 00:26:27.740 your entrepreneurial journey? Are you meeting 00:26:27.740 --> 00:26:31.460 the vision that you cast for yourself so far? 00:26:31.579 --> 00:26:34.539 And what are you noticing about yourself as you 00:26:34.539 --> 00:26:37.960 grow more and more into the CEO of this company? 00:26:38.839 --> 00:26:43.279 Yeah, that's a deep and great question. I think, 00:26:43.680 --> 00:26:45.880 you know, it's always a process. And that's how 00:26:45.880 --> 00:26:51.319 I really see, I guess, everything. But I'm kind 00:26:51.319 --> 00:26:54.099 of stepping into it every day more and more. 00:26:54.519 --> 00:26:59.920 And I think a huge part of that was coming to 00:26:59.920 --> 00:27:03.000 terms with who I am and what I wanted for my 00:27:03.000 --> 00:27:06.460 future. I think keeping the end goal in mind 00:27:06.460 --> 00:27:12.380 is a big part of why I'm able to do the things 00:27:12.380 --> 00:27:14.279 that I do on a day -to -day basis and get through 00:27:14.279 --> 00:27:17.740 stressful times. And it's just, I don't know, 00:27:17.839 --> 00:27:21.359 kind of stepping into my truest self, instead 00:27:21.359 --> 00:27:23.779 of trying to kind of fit myself into a box of 00:27:23.779 --> 00:27:27.240 what other people wanted, or, you know, what 00:27:27.240 --> 00:27:30.720 societally expected of me, or, you know, the 00:27:30.720 --> 00:27:35.759 easy way. A part of my journey, too, was I built 00:27:35.759 --> 00:27:37.619 a marketing agency, just a standard marketing 00:27:37.619 --> 00:27:40.339 agency before, and I grew it pretty large, pretty 00:27:40.339 --> 00:27:43.319 quickly, I grew it to $30 ,000 within the first 00:27:43.319 --> 00:27:47.960 month. And so I had success out the gate. And 00:27:47.960 --> 00:27:49.799 I was like, wow, this is awesome. And I realized 00:27:49.799 --> 00:27:53.240 I'm like, because I had identified this problem 00:27:53.240 --> 00:27:58.640 of marketing, not being the only function that 00:27:58.640 --> 00:28:00.579 was critical to small business success. I was 00:28:00.579 --> 00:28:04.619 like, I don't feel like it's genuine to run a 00:28:04.619 --> 00:28:07.680 marketing agency kind of knowing this. And so 00:28:07.680 --> 00:28:12.400 that was a big part of the evolution into switching 00:28:12.400 --> 00:28:15.690 the complete business model, which that's scary 00:28:15.690 --> 00:28:18.349 because the business that I run now, like I said, 00:28:18.549 --> 00:28:21.470 nobody else is doing this. So now I've entered 00:28:21.470 --> 00:28:25.630 from standard business to kind of almost startup 00:28:25.630 --> 00:28:28.609 territory of this is a completely different thing 00:28:28.609 --> 00:28:30.769 that's ever been done before. And that's terrifying. 00:28:31.349 --> 00:28:35.750 Um, and so, yeah, but it is, I would just say, 00:28:35.869 --> 00:28:37.910 you know, if I were to boil it down to anything, 00:28:37.950 --> 00:28:43.509 it would just be a constant process of small 00:28:43.509 --> 00:28:46.869 improvements in my own mindset and behaviors 00:28:46.869 --> 00:28:49.769 over the day to day and just keeping that end 00:28:49.769 --> 00:28:53.849 goal in mind. You're holding a lot of responsibility 00:28:53.849 --> 00:28:57.769 and it sounds like a robust client portfolio 00:28:57.769 --> 00:29:01.529 too, right? And so you have to really trust yourself 00:29:01.529 --> 00:29:05.029 to lead that and to lead the team and to build 00:29:05.029 --> 00:29:08.400 a company that can um serve with that client 00:29:08.400 --> 00:29:12.539 excellence that you desire and demand out of 00:29:12.539 --> 00:29:17.079 your own company so what what how do you um keep 00:29:17.079 --> 00:29:20.259 yourself full and and growing like are you in 00:29:20.259 --> 00:29:24.380 masterminds or you know doing any um professional 00:29:24.380 --> 00:29:26.900 or personal development type stuff or how do 00:29:26.900 --> 00:29:31.559 you keep that growth mindset in an in an expansive 00:29:31.559 --> 00:29:36.279 state Yeah, so I'm a part of a couple of different 00:29:36.279 --> 00:29:40.980 groups of entrepreneurs and whatnot, like different 00:29:40.980 --> 00:29:44.799 communities where we, you know, share wins and 00:29:44.799 --> 00:29:46.900 stories and tactics and all that kind of stuff. 00:29:46.920 --> 00:29:49.539 So that's definitely helpful. I also just read 00:29:49.539 --> 00:29:53.359 a lot of books. I'm just always I'm just a lifelong 00:29:53.359 --> 00:29:55.220 learner, to be honest, not even just related 00:29:55.220 --> 00:29:58.400 to mindset, but also just everything. And that 00:29:58.400 --> 00:30:02.630 stuff just learning gets me very excited. And 00:30:02.630 --> 00:30:06.089 so I'm always just kind of looking for ways to 00:30:06.089 --> 00:30:10.470 level up, I guess. So those are some of the biggest 00:30:10.470 --> 00:30:14.529 ways that I continue to evolve. I'm just always 00:30:14.529 --> 00:30:17.849 seeking out new information and perspectives. 00:30:17.990 --> 00:30:20.970 And so really kind of wherever I can get that 00:30:20.970 --> 00:30:24.240 I'm open to it. Like, I'm always talking to other 00:30:24.240 --> 00:30:26.259 business owners, too. And it's like, every time 00:30:26.259 --> 00:30:29.420 I talk to a business owner, I swear I take away 00:30:29.420 --> 00:30:33.259 at least one helpful piece of information, you 00:30:33.259 --> 00:30:35.519 know, whether that's, you know, a tactic that 00:30:35.519 --> 00:30:38.799 they tried or a mindset that they've adopted, 00:30:39.039 --> 00:30:42.200 I always take away something just by kind of 00:30:42.200 --> 00:30:44.880 absorbing it, you know, from other people. So 00:30:44.880 --> 00:30:46.859 I think that's a that's a huge part of it is 00:30:46.859 --> 00:30:49.900 just getting connected with other people and 00:30:50.170 --> 00:30:54.390 and just be willing to learn from them and be 00:30:54.390 --> 00:30:56.809 open -minded. I think that's another big thing 00:30:56.809 --> 00:30:59.910 instead of being really ego -driven and like, 00:31:00.089 --> 00:31:03.609 oh, I know the best way to do this. Like I'm, 00:31:03.609 --> 00:31:06.369 you know, I'm so talented, I'm the best, whatever. 00:31:06.509 --> 00:31:09.369 It's like there's business owners that have much 00:31:09.369 --> 00:31:12.309 smaller businesses than me that have, you know, 00:31:12.490 --> 00:31:16.230 way less experience quote unquote than me. But 00:31:16.230 --> 00:31:17.990 it's like they have experiences that I'll never 00:31:17.990 --> 00:31:21.529 have. They have perspectives that I'd never considered 00:31:21.529 --> 00:31:23.490 and so it's like just learn from everybody all 00:31:23.490 --> 00:31:26.849 the time and you'll kind of be surprised at the 00:31:26.849 --> 00:31:29.150 the evolution that you kind of make in your own 00:31:29.150 --> 00:31:31.029 mindset based off of what you absorb from other 00:31:31.029 --> 00:31:37.109 people. That right there is so exquisite and 00:31:37.109 --> 00:31:40.470 um I just want to lean into it a little bit because 00:31:40.470 --> 00:31:46.230 this is a pressureless and like always open and 00:31:46.230 --> 00:31:50.619 willing state of being. And it lacks comparison. 00:31:50.900 --> 00:31:54.759 It lacks self judgment. And that, I think, is 00:31:54.759 --> 00:31:56.880 like the deepest state of embodiment that you 00:31:56.880 --> 00:32:00.779 can bring to life in general. Never mind leverage 00:32:00.779 --> 00:32:04.000 for business development, business growth, right? 00:32:04.579 --> 00:32:08.700 Is like we're all equal in the sense of our value 00:32:08.700 --> 00:32:13.440 and our worth. And we all have something to contribute 00:32:13.440 --> 00:32:18.700 to each other so that we can all do more. and 00:32:18.700 --> 00:32:22.480 be more, right? So there's like, there's no competition. 00:32:22.799 --> 00:32:27.160 It's pure, not necessarily collaboration, but 00:32:27.160 --> 00:32:31.140 like collective wellbeing that we all participate 00:32:31.140 --> 00:32:36.299 in each other's growth and each other's success 00:32:36.299 --> 00:32:40.349 and that we're not worried that because somebody 00:32:40.349 --> 00:32:43.289 else is doing this or is doing that, that it 00:32:43.289 --> 00:32:45.910 means anything, that there's value to be gained 00:32:45.910 --> 00:32:48.710 from it. So that was really well articulated 00:32:48.710 --> 00:32:53.529 and I think that's such a critical again, state 00:32:53.529 --> 00:32:56.670 of being, to work towards on the daily, then 00:32:56.670 --> 00:32:59.109 you're not under threat, then you're not hijacking 00:32:59.109 --> 00:33:01.529 your nervous system, then you're not constantly 00:33:01.529 --> 00:33:04.849 reacting, you know, with scarcity or concern. 00:33:05.170 --> 00:33:07.309 You're just like, oh, cool, yeah, oh, cool, yeah, 00:33:07.410 --> 00:33:10.150 yeah, cool, cool, this, this, this, in an exchange, 00:33:10.269 --> 00:33:13.089 in a mutual exchange everywhere you go. And that's 00:33:13.089 --> 00:33:17.130 how you can really, you know, come into confidence 00:33:17.130 --> 00:33:22.339 and... great certainty of your capabilities and 00:33:22.339 --> 00:33:25.279 then keep adding to it to build your company 00:33:25.279 --> 00:33:27.960 bigger and bigger. So I have a couple of other 00:33:27.960 --> 00:33:31.460 questions as we kind of start to come into this 00:33:31.460 --> 00:33:34.000 and maybe I'll just put them both out and you 00:33:34.000 --> 00:33:38.319 can choose which one to answer first is what's 00:33:38.319 --> 00:33:41.880 coming next for you now? Like you know you were 00:33:41.880 --> 00:33:46.339 a startup, you If you like the terms like an 00:33:46.339 --> 00:33:49.279 industry disruptor with the marketing agency 00:33:49.279 --> 00:33:53.210 with love it. I love it, right? And that's, you 00:33:53.210 --> 00:33:54.990 know, if we're doing something really out there, 00:33:55.069 --> 00:33:57.730 I think that's the rabbit hole to go down, because 00:33:57.730 --> 00:34:00.829 it means that it's the right one, the more uncomfortable 00:34:00.829 --> 00:34:05.710 and uncertain and unconfident it is. True ingenuity 00:34:05.710 --> 00:34:08.849 lies, right? Right. Like, oh, okay, I'm going 00:34:08.849 --> 00:34:12.829 to be that guy who gets to do that thing. But 00:34:12.829 --> 00:34:18.170 somebody's got to go first. Yeah, yeah. So having 00:34:18.170 --> 00:34:21.789 done all of that. you know do you foresee Savage 00:34:21.789 --> 00:34:25.250 Growth Partners carrying on as it is or do you 00:34:25.250 --> 00:34:27.929 have what what's your next 15 year vision even 00:34:27.929 --> 00:34:30.909 for it? And then the other question maybe to 00:34:30.909 --> 00:34:34.050 wrap up the interview after is who are you outside 00:34:34.050 --> 00:34:37.650 of Savage Growth Partners like who is just Jensen 00:34:37.650 --> 00:34:40.719 Savage as a day -to -day woman? Yeah, love it. 00:34:41.159 --> 00:34:43.039 Okay. Yeah, so first I'll address kind of the 00:34:43.039 --> 00:34:45.599 trajectory of Savage Growth Partners. So I think 00:34:45.599 --> 00:34:48.539 the trajectory that we're on is great. So really, 00:34:48.780 --> 00:34:52.480 the only thing I kind of see changing is just 00:34:52.480 --> 00:34:55.260 looping in more strategic partners, like I said, 00:34:55.719 --> 00:34:58.760 with the clients that we work with, I'm always 00:34:58.760 --> 00:35:00.900 looping in industry leaders that are extremely 00:35:00.900 --> 00:35:03.639 good at what they do, that can provide perspective 00:35:03.639 --> 00:35:06.500 and experience that I can't provide as, you know, 00:35:06.579 --> 00:35:08.420 somebody that's more focused on business growth 00:35:08.420 --> 00:35:10.840 and marketing. I have people that I work with 00:35:10.840 --> 00:35:13.139 that are incredible when it comes to finances 00:35:13.139 --> 00:35:15.219 and numbers. And it's like my understanding of 00:35:15.219 --> 00:35:19.750 that is not even near where these people and 00:35:19.750 --> 00:35:24.849 their experiences are. So looping in even more 00:35:24.849 --> 00:35:28.929 prolific and skilled people, that's one part 00:35:28.929 --> 00:35:31.030 of it. Another part of it is just being able 00:35:31.030 --> 00:35:33.469 to take the company larger and larger so we can 00:35:33.469 --> 00:35:36.070 help more small service businesses. Because like 00:35:36.070 --> 00:35:39.769 I said, this isn't a part of the market that 00:35:39.769 --> 00:35:45.090 is underserved. Their options are limited. you 00:35:45.090 --> 00:35:47.090 know, their options frankly aren't very good 00:35:47.090 --> 00:35:51.150 because like I said, marketing agencies, a lot 00:35:51.150 --> 00:35:53.389 of the time, you know, they're focused more on 00:35:53.389 --> 00:35:55.510 execution, which is fine, but you have to have 00:35:55.510 --> 00:35:58.510 strategy behind it. And so if the business owner 00:35:58.510 --> 00:36:01.730 is not guiding them on strategy, a lot of the 00:36:01.730 --> 00:36:03.329 time they're just shooting from the hip or maybe 00:36:03.329 --> 00:36:05.510 they are, they have a marketing strategy, but 00:36:05.510 --> 00:36:08.230 it's like, if you don't understand all of the 00:36:08.230 --> 00:36:10.690 business behind the curtain, your marketing strategy 00:36:10.690 --> 00:36:14.320 is not going to operate with excellence. And 00:36:14.320 --> 00:36:16.460 so it's like their options are kind of in most 00:36:16.460 --> 00:36:19.380 cases i'm not poo pooing all marketing agencies 00:36:19.380 --> 00:36:22.159 but you know in most cases their options with 00:36:22.159 --> 00:36:25.179 business growth are kind of lackluster and like 00:36:25.179 --> 00:36:27.510 you mentioned earlier they're not. comprehensive 00:36:27.510 --> 00:36:29.550 to where it's like okay if I need help with operations 00:36:29.550 --> 00:36:32.050 and sales and marketing you're kind of piecemealing 00:36:32.050 --> 00:36:34.469 all these different services and vendors and 00:36:34.469 --> 00:36:36.769 hoping that they're good and then trying to you 00:36:36.769 --> 00:36:38.710 know get them to communicate with your team get 00:36:38.710 --> 00:36:40.849 them to communicate with each other and maybe 00:36:40.849 --> 00:36:43.929 there's overlapping messages that it just makes 00:36:43.929 --> 00:36:47.469 it more confusing um and so and would it be fair 00:36:47.469 --> 00:36:50.550 to say I'll just interject quickly too that um 00:36:50.550 --> 00:36:52.989 because it's really important to note the underserved 00:36:52.989 --> 00:36:55.409 market because generally they don't have the 00:36:55.409 --> 00:36:58.900 money that a company will want to get paid in 00:36:58.900 --> 00:37:01.760 order to deliver a service, right? So it is really 00:37:01.760 --> 00:37:04.159 brilliant to look at who's not getting what they 00:37:04.159 --> 00:37:07.760 need and deserve and meet them in their playing 00:37:07.760 --> 00:37:10.639 field so that they can grow, which is good for 00:37:10.639 --> 00:37:14.800 everybody. Yeah. Yeah. And that's exactly it. 00:37:14.800 --> 00:37:17.880 And that's kind of what the word partners comes 00:37:17.880 --> 00:37:20.400 back to, you know, we're invested in their growth. 00:37:20.679 --> 00:37:22.960 We get a piece of their upside growth. So it's 00:37:22.960 --> 00:37:24.760 basically like investing in a company when they're 00:37:24.760 --> 00:37:27.639 small and knowing like, we're going to come in, 00:37:27.739 --> 00:37:29.460 we're going to, we know that our systems work. 00:37:29.559 --> 00:37:31.639 We know that we can take this to the next level 00:37:31.639 --> 00:37:34.699 and we're all going to be more successful as 00:37:34.699 --> 00:37:36.219 a result, right? Like we're all going to make 00:37:36.219 --> 00:37:38.639 more money. We're all going to be more fulfilled. 00:37:39.239 --> 00:37:41.920 Um, and so that's, that's kind of the exciting 00:37:41.920 --> 00:37:46.349 part is, is like you said, it's under, underserved 00:37:46.349 --> 00:37:50.710 um and so you have all these yeah they deserve 00:37:50.710 --> 00:37:53.269 it and they want it and if they can't get to 00:37:53.269 --> 00:37:55.869 it and then i love that like i just have this 00:37:55.869 --> 00:37:58.070 image of of course the saying skin in the game 00:37:58.070 --> 00:38:02.230 but you fuse in with them right you really become 00:38:02.230 --> 00:38:07.150 invested um so that they feel like you're not 00:38:07.150 --> 00:38:09.150 just taking their money and trying to do a thing 00:38:09.150 --> 00:38:12.500 like you're very much side by side with them 00:38:12.500 --> 00:38:14.639 to elevate them. Because a business owner will 00:38:14.639 --> 00:38:16.440 take the company so far and then you plateau 00:38:16.440 --> 00:38:19.039 like that's just natural, you need a different 00:38:19.039 --> 00:38:21.519 coach or a different somebody with better skills 00:38:21.519 --> 00:38:25.519 and somebody who can coordinate a high level 00:38:25.519 --> 00:38:28.820 of professionalism and proficiency in those different 00:38:28.820 --> 00:38:32.659 areas of expertise that you talked about. Yeah, 00:38:33.079 --> 00:38:36.699 yeah, 100%. And that's a huge part of the reason 00:38:36.699 --> 00:38:38.980 why I wanted to build Savage Growth Partners 00:38:38.980 --> 00:38:40.760 the way that I have is that I didn't want to 00:38:40.760 --> 00:38:44.940 be transactional. It was made abundantly clear 00:38:44.940 --> 00:38:48.300 to me. I could make a great living just doing 00:38:48.300 --> 00:38:50.719 transactional marketing. I didn't want to do 00:38:50.719 --> 00:38:54.760 that. I wanted to devote my life. It's like we 00:38:54.760 --> 00:38:57.199 spend so much of our life working, especially 00:38:57.199 --> 00:39:00.659 me. I work all the time, but it's like I'm excited 00:39:00.659 --> 00:39:04.059 to do it. Because I am literally helping people. 00:39:04.179 --> 00:39:08.099 I am changing the trajectory of people's lives. 00:39:08.179 --> 00:39:11.340 I have worked with businesses that wouldn't have 00:39:11.340 --> 00:39:13.320 been able to break through revenue plateaus. 00:39:13.360 --> 00:39:14.679 Like you mentioned, they would have been stuck 00:39:14.679 --> 00:39:16.739 at a certain size. And it's like, now they're 00:39:16.739 --> 00:39:18.760 expanding. They're making more money for their 00:39:18.760 --> 00:39:21.079 family. They're bringing on employees who they're 00:39:21.079 --> 00:39:25.360 paying well and are giving great work life to. 00:39:25.420 --> 00:39:27.059 All these different things that just come as 00:39:27.059 --> 00:39:30.210 a catalyst. And it's like, how could I not? want 00:39:30.210 --> 00:39:32.389 to work and be excited about that. It's like 00:39:32.389 --> 00:39:36.289 that, that transcends money by, you know, so 00:39:36.289 --> 00:39:38.590 much. It's like money is great. Whatever. Of 00:39:38.590 --> 00:39:39.849 course, you know, everybody's in business and 00:39:39.849 --> 00:39:41.409 wants to make money, but it's like being able 00:39:41.409 --> 00:39:44.010 to have that impact and have work that you're 00:39:44.010 --> 00:39:47.750 like, yeah, if I show up today and I meet a business 00:39:47.750 --> 00:39:50.809 owner that didn't have access to anything like 00:39:50.809 --> 00:39:54.510 this before, like I can change their life. That's 00:39:54.489 --> 00:39:56.670 That's amazing. Like that's what gets me fired 00:39:56.670 --> 00:39:59.730 up. So fulfillment, right? That's your heart 00:39:59.730 --> 00:40:02.429 and your soul right there in action. Yeah. And 00:40:02.429 --> 00:40:04.429 I think it's, it's, it's not something that a 00:40:04.429 --> 00:40:08.469 lot of people realize that your soul is going 00:40:08.469 --> 00:40:11.090 to crave until you're at a space or until you're 00:40:11.090 --> 00:40:14.269 at a place where money, I guess, is no object. 00:40:14.429 --> 00:40:16.829 You know, it's like when you're coming from places 00:40:16.829 --> 00:40:18.469 like financial scarcity, you're like, Oh God, 00:40:18.489 --> 00:40:19.829 if I just made a bunch of money, I just would 00:40:19.829 --> 00:40:21.789 never care about anything ever again. I'd be 00:40:21.789 --> 00:40:25.760 fine. But it's like, At least for me, I crave 00:40:25.760 --> 00:40:28.639 purpose more than anything. You know, it's like, 00:40:28.880 --> 00:40:30.880 once your financial needs are met, I mean, it's 00:40:30.880 --> 00:40:32.820 like Maslow's hierarchy of needs, right? It's 00:40:32.820 --> 00:40:34.719 like once your basic needs are met, then you 00:40:34.719 --> 00:40:37.920 start to search for fulfillment. Yeah. And I'll 00:40:37.920 --> 00:40:40.199 pull out of that just so the listeners really 00:40:40.199 --> 00:40:43.739 anchor into this that Jensen, you you led by 00:40:43.739 --> 00:40:48.239 true example of you know, starting that first 00:40:48.239 --> 00:40:50.460 marketing company that made that 30 grand in 00:40:50.460 --> 00:40:53.420 a month, but then realized that it was out of 00:40:53.420 --> 00:40:55.719 alignment with your intrinsic values and who 00:40:55.719 --> 00:40:57.820 you really are and what you identify with. And 00:40:57.820 --> 00:41:01.320 so you were willing to go first and create something 00:41:01.320 --> 00:41:07.019 way more. fulfilling, meaningful for you, which 00:41:07.019 --> 00:41:10.159 now has become its own entity and is creating 00:41:10.159 --> 00:41:14.300 all of these beautiful collateral benefits to 00:41:14.300 --> 00:41:17.380 the companies that work with you. And that is 00:41:17.380 --> 00:41:20.480 self leadership, but you can do anything to make 00:41:20.480 --> 00:41:25.420 money. But if you go higher and do the thing 00:41:25.420 --> 00:41:27.900 that's right and in your integrity and aligned 00:41:27.900 --> 00:41:31.159 with your values, you're going to go a lot further. 00:41:31.719 --> 00:41:33.860 And money will, you know, show up like you're 00:41:33.860 --> 00:41:36.340 saying on the side of all of that to continue 00:41:36.340 --> 00:41:39.719 to support you. So that's very, very powerful. 00:41:40.500 --> 00:41:43.780 Yeah, I like to say money is a side effect. I 00:41:43.780 --> 00:41:45.239 think, you know, if you're just chasing money, 00:41:45.539 --> 00:41:49.480 it quickly becomes unfulfilling. Yeah. Yeah. 00:41:49.619 --> 00:41:51.900 So I could go down a whole rabbit hole with that, 00:41:52.039 --> 00:41:54.159 but yeah. Yeah. Ultimately it was just kind of, 00:41:54.179 --> 00:41:56.639 I felt it was kind of my duty to build a business 00:41:56.639 --> 00:41:58.739 that aligned with my values. And especially when 00:41:58.739 --> 00:42:02.340 I knew I had this idea and I spoke to so many 00:42:02.340 --> 00:42:05.280 business owners that were like, I told them about 00:42:05.280 --> 00:42:07.199 the original idea and they're like, Oh my God, 00:42:07.340 --> 00:42:09.639 like that is incredible. Like that reaction from 00:42:09.639 --> 00:42:12.440 people was so different from the conversations 00:42:12.440 --> 00:42:14.489 I had where I'm like, hey, I have a marketing 00:42:14.489 --> 00:42:16.050 agency. And it's like, yeah, of course we did 00:42:16.050 --> 00:42:17.929 great work. We got great results, but it's like 00:42:17.929 --> 00:42:20.309 something where it's like, we are like business 00:42:20.309 --> 00:42:23.869 transformation specialists like that. That's 00:42:23.869 --> 00:42:26.230 unique. That gets people excited. That's never 00:42:26.230 --> 00:42:28.130 been done before. So that's what, that's what 00:42:28.130 --> 00:42:31.030 keeps me going. But, um, and answering your second 00:42:31.030 --> 00:42:34.250 question, who is Jensen Savage as a human? Um, 00:42:34.510 --> 00:42:38.769 so I, uh, I'm a, I'm a lot of things. So I absolutely 00:42:38.769 --> 00:42:43.239 love nature. Um, I am a you can catch me outside 00:42:43.239 --> 00:42:45.880 whenever possible. I absolutely love being outside. 00:42:46.340 --> 00:42:49.800 I love to hike. I love to kayak. I have four 00:42:49.800 --> 00:42:53.920 rescue dogs and a lot of my free time I spend 00:42:53.920 --> 00:42:56.239 volunteering with the rescue that I actually 00:42:56.239 --> 00:42:59.460 got two dogs of mine from. So I have three Australian 00:42:59.460 --> 00:43:02.820 shepherds and a mutt. So my house is always busy 00:43:02.820 --> 00:43:06.639 with crazy dogs and I love it so much. They're 00:43:06.639 --> 00:43:11.519 like my kids. I'm also a musician. I play guitar 00:43:11.519 --> 00:43:15.300 and sing. So those are some of the things I do. 00:43:15.320 --> 00:43:17.300 Like I said, I'm also a lifelong learner. I'm 00:43:17.300 --> 00:43:21.199 super into really any subject that I can sink 00:43:21.199 --> 00:43:25.559 my teeth into. So like psychology, science, history, 00:43:26.300 --> 00:43:28.840 you know, true crime, anything that I can just 00:43:30.139 --> 00:43:33.460 absorb like nonfiction stuff. I'm always reading 00:43:33.460 --> 00:43:35.440 some sort of nonfiction book. People actually 00:43:35.440 --> 00:43:38.059 tease me like, I won't read fiction. I'm just 00:43:38.059 --> 00:43:39.539 like, Oh, why would I read fiction? I don't know. 00:43:39.599 --> 00:43:42.260 I just like to learn. So I'm always, you know, 00:43:42.440 --> 00:43:45.380 I'm always, I'm always hyper fixating on some 00:43:45.380 --> 00:43:47.539 random subject that I'm learning about it at 00:43:47.539 --> 00:43:52.300 any given time. But yeah, other than that, I 00:43:52.300 --> 00:43:54.000 love antique shopping and I collect antiques 00:43:54.000 --> 00:43:56.320 as well. So so yeah, those are those are some 00:43:56.320 --> 00:43:58.559 of the biggest things. Beautiful. I love it. 00:43:58.820 --> 00:44:00.880 And is there anything coming up this year for 00:44:00.880 --> 00:44:03.719 you in life or business that you're super jazzed 00:44:03.719 --> 00:44:09.030 about, like a big event or trip? Yeah, so going 00:44:09.030 --> 00:44:12.309 to be going to more events in the upcoming year, 00:44:12.369 --> 00:44:16.690 which is exciting. So I've done a couple of events 00:44:16.690 --> 00:44:19.170 locally, like going to different summits and 00:44:19.170 --> 00:44:21.489 whatnot near me, but it's never been something 00:44:21.489 --> 00:44:24.929 that I focused on within Savage Growth Partners. 00:44:25.090 --> 00:44:27.030 I've been to a bunch of industry conferences 00:44:27.030 --> 00:44:28.750 and stuff, working with other people's businesses, 00:44:28.750 --> 00:44:31.829 but now I'm going to be kind of focusing more 00:44:31.829 --> 00:44:35.920 on doing events. for Savage Growth Partners, 00:44:36.219 --> 00:44:40.119 as Savage Growth Partners. And so a lot of exciting 00:44:40.119 --> 00:44:42.940 things like that coming up soon. Wonderful. Right 00:44:42.940 --> 00:44:45.780 on. Well, thanks. This was a beautiful conversation. 00:44:45.920 --> 00:44:48.659 Gave lots for my brain to chew on and I know 00:44:48.659 --> 00:44:51.480 served the listeners. So I'll drop your links 00:44:51.480 --> 00:44:54.119 in the episode and we'll find you on Facebook 00:44:54.119 --> 00:44:57.920 and LinkedIn. Is that right? Yeah, you can see 00:44:57.920 --> 00:45:00.360 me up there. Yeah. Yeah. Awesome. Brilliant. 00:45:00.500 --> 00:45:02.139 Well, thanks so much, Jensen. What a pleasure. 00:45:02.800 --> 00:45:03.960 Yeah. Thank you for having me.