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Welcome back, Frugal Firearms Podcast Nation.

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Now we're up to episode 26. Now this is the second

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part of a two -part series with Jeff Goldstein.

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In episode 24, you heard him talk about his high

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-value training opportunities, which can be as

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little as free because he's running this as a

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charitable organization. And I encourage you

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not only to go back and listen to episode 24,

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but also to visit him at highvaluetraining .org.

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But now we're going to switch gears and talk

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about his brassbuyers .com business, which is

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an entirely different venture that will pick

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up all that brass that you have lying around.

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Maybe it's in buckets or bags in your garage.

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It's lying across the ground at your range, and

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he'll turn it into money. or he'll turn it into

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donations, or he'll turn it back into brass that

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you can reload. So give a listen to this entirely

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new subject for us. And don't forget, like, subscribe,

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and tell your friends about FrugalFirearmsPodcast

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.com. Okay, Jeff, let's talk a little bit about

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your brass fires business that you have on the

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side. As a shooter and as frugal firearms, we

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have talked about in the past and probably need

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to talk about a little bit more frequently, reloading,

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particularly if you have a caliber which is a

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little bit more unusual. Because the brass that

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flies out after every round or if you... You

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have a pistol or a revolver you'll be extracting

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from your cylinder each time. Those range in

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price from anywhere from a dime probably up to

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a dollar or more, depending on the caliber, if

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you're shooting rifle caliber type things. So

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there is definitely value to retaining your brass.

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And as a reloader, you can get into reloading

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for... fairly inexpensively. I mean, probably

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about $150 worth of initial equipment will get

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you into being able to reload a particular caliber.

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And then I see the advantage of reloading is

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obviously, number one, you keep your prices down,

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the price of shooting, and the fact is that you

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can create ammunition at a time when it may not

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be available, like we have seen ammo crises in

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the past. That's one of the big advantages of

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being able to create your own ammunition. And

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when did we cover that? Episode 6. Yes, Episode

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6. Go back, people, and listen to Episode 6 if

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you didn't already. Yeah, and we may talk more

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about it because it's a subject which I very

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much enjoy and constantly I'm trying to improve

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on it. Yeah, so talk a little bit about your

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brass buyers business and how people can acquire

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brass if they have not been saving it or if they

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want to just start off reloading. Jeff? Sure.

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Yeah, sure. Thanks. So totally the opposite end

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of the spectrum from a charity training company.

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So you're right, Ken. Brass buyers came from

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my experiences learning how to reload. i i feel

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like now that i've been doing reloading as long

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as i have um because it's it's decades at this

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point i got into it almost backwards and what

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i mean by that is you know a lot of the forms

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that you might log into to read ask questions

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give feedback whatever people want to reload

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their nine millimeter their 38 special their

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357 or maybe their their 5 .56 rifle or their

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.30 -06 or something like that. The way I got

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into it was, so my son has some very unique sports

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and activities. He is this year going to be going

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into his 15th year of competitive go -kart racing,

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which ain't cheap. Is he going to be Formula

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One someday? If he's 15 years, probably not.

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That's just like, you know, if you want to be

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an NFL quarterback. Yeah. you know exactly when

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do you start playing football so no he's not

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going to be a formula one driver you know he's

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more of a mid -pack driver and you know he's

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won a fair amount of races over the years but

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but the reason i mentioned that is the question

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is is how do you pay for that because it's not

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the least expensive thing you could do at one

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point a long time ago we had put one of his go

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-karts up for sale And this guy hits me up and

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says, Hey, would you be willing to trade instead

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of doing cash? You know, and I'm thinking like,

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Okay, here we go. What do you got? He said, I

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have a four inch Smith and Wesson 500. And I

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have a bunch of reloading equipment, I can teach

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you how to make the ammo for it. So fast forward,

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how did I learn how to reload was because I ended

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up with a Smith & Wesson 500 Magnum, the four

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-inch model, and a Lee hand press, some powder,

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some primers, some projectiles, and a person

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who taught me how to reload properly. Because

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you were trading a go -kart. Yes, I traded a

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go -kart. Sounds like a great deal, actually.

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Hey, man, some of those karts are, I don't know,

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I'm not sure. uh so it was a pretty so cash value

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is pretty fair trade but i mean you're right

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and carts can be way more expensive than guns

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but uh yeah so i got into reloading 500 smith

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and wesson and you know very safely and and knock

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on wood with no incidents became pretty proficient

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at that and kenya you'll understand this experience

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like a lot of reloaders and i'm thinking well

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this hand presses a lot of effort you know what

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if i get a single stage press what if i get a

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progressive press um and you know maybe i can

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load more 500 magnum if i get a progressive press

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because you know this hand press ain't great

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for loading 500 back so so uh you know and then

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it turned into just like what every reloader

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is like what other calibers do i need to reload

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oh i can reload nine millimeter and nine millimeters

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not saving you any money at least you know around

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these parts you're pretty much break even with

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factory ammo but it's a fun hobby yeah so um

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where do i get the brass and so where where brass

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buyers came from was a range where i was renting

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their facility to do training was also letting

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me like take home some brass but i was only taking

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home what i wanted for me uh one of the interesting

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things that made this relationship work with

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this range as far as taking casings home is they

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were a mixed metal range so you could go there

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and you could shoot brass aluminum steel some

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ranges don't let you steal this particular range

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allowed you in fact they rented an ak and you

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paid per magazine and the magazines were loaded

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with steel case so This range had a little bit,

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they're not in business anymore, by the way,

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but many years ago when they still were in business,

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they had this issue where it was very difficult

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for them to offload their buckets of casings

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because it was mixed metal. So if you're a range

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that's strictly brass only, it's not very hard

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for you to take those five gallon buckets of

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brass to your local metal recycler and turn that

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into cash that you can, you know. do whatever

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with you know maybe it's profit for the range

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or whatever but when that bucket is full of aluminum

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and steel and shotgun uh shells and all kinds

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of stuff uh you can't just take it to your local

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metal recycler they're just going to give you

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their basic 10 cents a pound scrap price or whatever

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it is and so brass buyers came from you know

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hey can i you know take this stuff oh yeah sure

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you can take it hey can i just buy a whole bucket

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from you and they said yeah sure take it so i'd

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come home i'd sort the bucket i'd get the steel

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and aluminum out of the bucket i'd sort down

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i'd have my nine millimeter i'd have you know

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my 38s and 357s and five five six and then there

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was like all this other stuff i didn't need that

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was in there so i was thinking well what do i

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do with it and i i uh started selling some of

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it on gun broker and in fact you can find brass

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buyers on gun broker we have probably like uh

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A -plus rating with 600 -ish very positive reviews.

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And so Gunbroker is an amazing platform for selling

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once -fired brass. But at the same time, you're

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also paying fees, which are totally fair fees.

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They're running the website, they're hosting

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it, this and that. But you are paying the fees.

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And 9mm brass, for example, there's just not

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a lot of profit in it. i had this idea well what

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if i started my own website where i could take

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this extra brass that i don't need and i can

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sell on my own website and then i was thinking

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what if i could with the exact same website allow

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people to submit a request form to sell me their

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brass and the value proposition of this is very

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simple you go on the website You pick a selection,

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whether you want cash, store credit or charitable

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donation. Those each have different prices. You

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enter your information and you receive a confirmation

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letter. You ship us your brass at the end of

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the month. We wait up. We send you pictures of

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what we wait up and we mail you a check. Are

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the prices negotiable, or are they fixed by caliber?

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And the second part of that question is, do they

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need to clean it, or can they send it dirty?

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Yeah, so good question. Let me finish up on the

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range story real quick. So what I ended up negotiating

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with this range is, hey, if I would commit to

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buying all of your buckets every month, I'm not

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going to ask you to sign a contract or anything,

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but I'll come once a month with empty buckets.

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Give them to you and you'll give me your full

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buckets and I'll pay you per bucket for your

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mixed metal buckets. Would you commit to selling

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me all of your buckets every month? And they

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said, yeah, we'll do that. It was a way for them

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to offload these buckets that were otherwise

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very difficult for them to get rid of for any

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amount of money. And so we negotiated what we

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both felt was a fair price. And I ended up bringing

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home. dozens of buckets per month from this range

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that I had to then extract all the steel, which

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was relatively easy. Steel is easy to get out.

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I have magnets. I have this big magnet broom.

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I would actually dump the buckets out on a tarp

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and run this magnet broom over them. And it would

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just pick up all the steel I could, you know,

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the aluminum. Oh my gosh, that's time consuming.

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So. uh because you're literally like on your

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hands and knees picking that stuff up off the

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tarp but but at any rate that's how we started

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filling up the inventory on the website with

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brass to sell and also at the same time we were

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getting in brass from customers you'd asked about

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price negotiation and stuff like that it's a

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really good question so what we offer today sitting

00:11:51.870 --> 00:11:53.710
here today the day we're recording the podcast

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is we offer a dollar fifty a pound cash for brass

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it can come in in any condition it could be a

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range bucket you dumped into a usps flat rate

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box although we don't recommend doing that because

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you literally when you fill out a form on our

00:12:08.659 --> 00:12:11.860
website you're checking a box that says i hereby

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state that i am not shipping you any live ammo

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we don't want any of your live ammo um but but

00:12:17.659 --> 00:12:20.200
but hypothetically i mean you could take your

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bucket of of casings and just put it in a usps

00:12:23.419 --> 00:12:25.340
flat rate box and send it to us and that's how

00:12:25.340 --> 00:12:30.129
we get Most of our brass today is in a flat rate

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box. Very few people are shipping it to us any

00:12:32.470 --> 00:12:34.830
other way. It can be indoor range. It can be

00:12:34.830 --> 00:12:37.029
outdoor range. It does not need to be sorted.

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It does not need to be cleaned. I'll caveat that

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here in just a second. And it can be any caliber.

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So have we received a large USPS flat rate box

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full of 22LR casings? Yes. And I'll get back

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to that here in a second. But yes, we will take

00:12:54.769 --> 00:12:59.350
those. Have we received very nicely, neatly organized

00:12:59.350 --> 00:13:02.590
in different baggies by headstamp? We have received

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that too. So there is some level of price negotiation,

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but not for common caliber. So one of the options

00:13:10.110 --> 00:13:12.990
on the website is what we call a unique brass

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quote. So if you were to go out to brassbuyers

00:13:15.169 --> 00:13:19.759
.com in the cash for brass section. uh, there's

00:13:19.759 --> 00:13:22.299
a unique quote and there's a, a dropdown list

00:13:22.299 --> 00:13:26.399
of unique caliber. So if you came to me and said,

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Hey, I've got, uh, you know, five boxes of, I

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don't know what the thing of 303 British or,

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you know, uh, there you go. Yeah. What was it?

00:13:37.559 --> 00:13:39.460
I'm going to, I'm going to get this wrong. Seven,

00:13:39.539 --> 00:13:45.539
five, uh, Swiss or Swiss. Yeah. Sorry. Yep. So

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if you have those, um, you fill out this form,

00:13:50.379 --> 00:13:53.740
And I'll respond within a couple days with a

00:13:53.740 --> 00:13:57.460
price per piece for those. And in some cases

00:13:57.460 --> 00:14:00.559
may or may not help with shipping. So we had

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a customer recently hit me up saying have got

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200 pieces of 45 cult, which we will custom quote.

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We custom quoted it. The thing is, is what we're

00:14:12.360 --> 00:14:14.399
going to end up paying for 200 pieces wasn't

00:14:14.399 --> 00:14:17.600
going to cover their shipping. Yeah. So we also

00:14:17.600 --> 00:14:20.519
offered to kick in a little to help with shipping

00:14:20.519 --> 00:14:23.840
as well. And, you know, we got it, we counted

00:14:23.840 --> 00:14:28.259
it up, and we, of course, sent out a check. So

00:14:28.259 --> 00:14:30.940
there is some price negotiation there. What if

00:14:30.940 --> 00:14:32.600
they don't want to check? I mean, now everyone's

00:14:32.600 --> 00:14:34.840
using Venmo and PayPal and things like that.

00:14:35.139 --> 00:14:38.840
Yeah, good point. So we write checks to the mailing

00:14:38.840 --> 00:14:41.879
address of the person who fills out the request

00:14:41.879 --> 00:14:46.649
form on the website. don't have the ability to

00:14:46.649 --> 00:14:50.370
verify that somebody's Venmo account is what

00:14:50.370 --> 00:14:55.049
it is or their PayPal or whatever. So for accounting

00:14:55.049 --> 00:14:58.009
purposes on our side and for trackability, traceability,

00:14:58.269 --> 00:15:00.809
we are writing checks. Does anyone ever say,

00:15:00.950 --> 00:15:04.789
I sent my brass in, you gave me what you're going

00:15:04.789 --> 00:15:07.830
to pay me, and I say, nope, didn't like that

00:15:07.830 --> 00:15:12.149
number. No, you're pre -agreeing. Okay, so all

00:15:12.149 --> 00:15:14.850
the agreement is done ahead of time, and at that

00:15:14.850 --> 00:15:18.009
point, the deal is done just once you weigh it

00:15:18.009 --> 00:15:21.049
and verify and things like that. Yeah, so you're

00:15:21.049 --> 00:15:23.889
pre -estimating on the website. So when you go

00:15:23.889 --> 00:15:26.029
to BrassBuyers .com, you click on Sell Us Your

00:15:26.029 --> 00:15:28.250
Brass. It's going to take you to the Cash for

00:15:28.250 --> 00:15:30.830
Brass page, and there's some options in the dropdown

00:15:30.830 --> 00:15:34.580
there. One of them is Cash for Brass. at $1 .50

00:15:34.580 --> 00:15:36.480
a pound. Just below that, you're going to enter

00:15:36.480 --> 00:15:38.700
the approximate weight of what you're shipping

00:15:38.700 --> 00:15:42.559
to us. So when you then complete the contact

00:15:42.559 --> 00:15:44.779
form with your name and email and everything,

00:15:45.100 --> 00:15:49.539
I get an email that shows me approximately how

00:15:49.539 --> 00:15:52.460
much you're going to be sending to me. And I

00:15:52.460 --> 00:15:54.740
compare that when we do our weigh and pay at

00:15:54.740 --> 00:15:56.899
the end of the month, that stuff is all compared.

00:15:56.960 --> 00:16:00.000
And actually, It's very important that customers

00:16:00.000 --> 00:16:04.799
are relatively close on the weights because there

00:16:04.799 --> 00:16:07.620
have been some occasions where somebody has not

00:16:07.620 --> 00:16:10.220
put enough tape on the box and it has arrived

00:16:10.220 --> 00:16:12.879
damaged and clearly stuff spilled out of it.

00:16:13.080 --> 00:16:19.500
You know those plastic USPS trays? I've received

00:16:19.500 --> 00:16:25.019
a totally shredded box in a tray with a bunch

00:16:25.019 --> 00:16:27.799
of loose brass in the tray, shrink -wrapped.

00:16:28.169 --> 00:16:32.129
by the postal service delivered to me i've had

00:16:32.129 --> 00:16:34.850
instances where somebody will send two boxes

00:16:34.850 --> 00:16:38.649
and only one will show up and so we'll communicate

00:16:38.649 --> 00:16:41.269
back to the customer we'll ask for tracking information

00:16:41.269 --> 00:16:44.710
there have been some instances where either myself

00:16:44.710 --> 00:16:48.750
or the customers had to open up a claim based

00:16:48.750 --> 00:16:52.940
on a box not arriving it's rare but we do Put

00:16:52.940 --> 00:16:55.620
in the shipping instructions. Be very generous

00:16:55.620 --> 00:16:58.100
with the tape. Use lots of tape. Tape is your

00:16:58.100 --> 00:17:00.659
friend. We use lots of tape when we ship brass,

00:17:00.759 --> 00:17:03.419
and we encourage you to use lots of tape when

00:17:03.419 --> 00:17:06.400
you ship to us. So what happens to the stuff

00:17:06.400 --> 00:17:10.039
that you, if it's damaged, you know, dented to

00:17:10.039 --> 00:17:12.299
the point where you can't use it, you already

00:17:12.299 --> 00:17:14.940
mentioned aluminum and steel, has the wrong kind

00:17:14.940 --> 00:17:17.279
of primer pocket. What do you do with that stuff?

00:17:17.720 --> 00:17:21.220
Yeah, so let me just quickly touch on the menu.

00:17:21.339 --> 00:17:23.279
So there's the cash price, there's the store

00:17:23.279 --> 00:17:26.200
credit price that will pay $1 .80 a pound for

00:17:26.200 --> 00:17:28.359
store credit. We also have something called charitable

00:17:28.359 --> 00:17:31.640
donation. And what that means is, let's say you

00:17:31.640 --> 00:17:33.920
have some brass and you don't really care about

00:17:33.920 --> 00:17:38.039
getting a check for 60, 70, 80 bucks or whatever

00:17:38.039 --> 00:17:41.019
the check is, but you like to make an end of

00:17:41.019 --> 00:17:43.279
the year donation to your church or your synagogue,

00:17:43.380 --> 00:17:47.039
let's say. you ship us your brass and we will

00:17:47.039 --> 00:17:50.380
make a charitable donation to a charity of your

00:17:50.380 --> 00:17:52.880
choice as long as they're a registered charity

00:17:52.880 --> 00:17:55.259
which i think we all know how to look those up

00:17:55.259 --> 00:17:58.160
we'll make that donation in your name at two

00:17:58.160 --> 00:18:00.839
dollars a pound so if you're looking for a a

00:18:00.839 --> 00:18:04.019
way to make a charitable donation to an organization

00:18:04.019 --> 00:18:06.019
without taking money out of your bank account

00:18:06.019 --> 00:18:08.359
send us your brass and we'll we'll do that for

00:18:08.359 --> 00:18:11.079
you at two dollars a pound when it comes to things

00:18:11.079 --> 00:18:16.069
we can't use so I caveated dirty earlier. We

00:18:16.069 --> 00:18:19.529
have received some pretty grimy boxes that were

00:18:19.529 --> 00:18:22.730
clearly from an outdoor range full of dirt and

00:18:22.730 --> 00:18:28.210
gravel. And so we have a cement mixer that we'll

00:18:28.210 --> 00:18:31.309
throw that stuff into and we'll give it a good

00:18:31.309 --> 00:18:34.869
cleaning with some Dawn and some water and try

00:18:34.869 --> 00:18:38.470
and get the dirt and stuff out of it. That will

00:18:38.470 --> 00:18:41.759
definitely affect your weight, but I'll. tell

00:18:41.759 --> 00:18:43.680
the customer that ahead of time. I'll send pictures

00:18:43.680 --> 00:18:46.660
saying, hey, we can't pay on this exact way.

00:18:46.819 --> 00:18:51.400
The casings are packed with mud. We need to get

00:18:51.400 --> 00:18:54.799
the dirt out. That is very, very, very rare.

00:18:54.940 --> 00:18:57.700
I don't want it to sound like we do that all

00:18:57.700 --> 00:19:00.339
the time. That's very rare. And if it's just

00:19:00.339 --> 00:19:03.799
externally dirty, we're not worried about it.

00:19:04.900 --> 00:19:08.240
We're fine. Brass isn't clean unless you clean

00:19:08.240 --> 00:19:12.579
it. But if it's clearly just caked with dirt

00:19:12.579 --> 00:19:15.200
and stuff over the years, I think we may have

00:19:15.200 --> 00:19:18.019
had two instances where we had to really put

00:19:18.019 --> 00:19:20.579
it through the cement mixer for a few hours before

00:19:20.579 --> 00:19:23.819
we were comfortable with the weight. But here's

00:19:23.819 --> 00:19:26.940
why we pay $1 .50 a pound. If you live in a relatively

00:19:26.940 --> 00:19:30.720
urban area where you have easy access to a local

00:19:30.720 --> 00:19:33.640
metal recycler, you can get more money for your

00:19:33.640 --> 00:19:36.299
brass than you can selling it to brass buyers.

00:19:37.210 --> 00:19:39.849
um because we're not paying the market scrap

00:19:39.849 --> 00:19:41.930
price for brass and the reason we're not paying

00:19:41.930 --> 00:19:43.849
that market scrap price for brass is because

00:19:43.849 --> 00:19:47.309
we have to process and handle it so the first

00:19:47.309 --> 00:19:50.170
thing is is if we receive anything that's damaged

00:19:50.170 --> 00:19:53.869
that is going to be recycled by us at our local

00:19:53.869 --> 00:19:58.529
recycler we get mixed brass so if you send us

00:19:58.529 --> 00:20:02.009
a box and there's a little bit of 22 lr in there

00:20:02.519 --> 00:20:04.920
we need to take that to our local recycler. So

00:20:04.920 --> 00:20:07.099
we can't do that for breakeven, right? I mean,

00:20:07.119 --> 00:20:09.000
we have the trip to the recycler, we aggregate

00:20:09.000 --> 00:20:11.539
this stuff, we have to take it there. So we,

00:20:11.559 --> 00:20:13.920
you know, we need to be able to cover ourselves

00:20:13.920 --> 00:20:19.319
for stuff like that. But also, we know our data

00:20:19.319 --> 00:20:22.859
really well. So 45 to 50 % of what we receive

00:20:22.859 --> 00:20:25.539
in a mixed brass box is going to be nine millimeter.

00:20:26.289 --> 00:20:30.410
And then the next call it 20 to 25 % is going

00:20:30.410 --> 00:20:32.269
to be what we'll refer to as two, two, three,

00:20:32.309 --> 00:20:36.789
five, five, six minutes. Right. So somewhere

00:20:36.789 --> 00:20:41.869
between 70 to 75 % of what we receive, or maybe

00:20:41.869 --> 00:20:45.009
call it 65 to 75 % of what we receive is going

00:20:45.009 --> 00:20:47.609
to be nine millimeter or the, the two, two, three,

00:20:47.710 --> 00:20:49.970
five, five, six minutes. Yep. Nine millimeter

00:20:49.970 --> 00:20:54.500
accumulates very quickly around here. And the

00:20:54.500 --> 00:20:56.700
challenge with having a lot of nine millimeter

00:20:56.700 --> 00:20:59.240
once fired inventory is nine millimeter is also

00:20:59.240 --> 00:21:02.019
the least profitable to turn around and resell.

00:21:02.019 --> 00:21:04.319
And if you don't believe me, go on the gun broker

00:21:04.319 --> 00:21:06.980
and see how much does it cost to buy a thousand

00:21:06.980 --> 00:21:10.440
pieces of nine millimeter once fired brass. It's

00:21:10.440 --> 00:21:14.420
going to be like probably 30 bucks. How do you

00:21:14.420 --> 00:21:16.519
even know if it's once fired? Also, you don't

00:21:16.519 --> 00:21:17.640
know how many times things have been through

00:21:17.640 --> 00:21:21.029
the gun, right? No, no, no, we literally don't.

00:21:21.029 --> 00:21:24.450
So we use the term once -fired brass just as

00:21:24.450 --> 00:21:27.849
more of an industry term. We actually do not

00:21:27.849 --> 00:21:30.089
commit that we know anything about the history

00:21:30.089 --> 00:21:33.890
of it. And I submit, nor does anybody else. Sure.

00:21:33.930 --> 00:21:36.890
Nobody knows, yeah. No, you can physically inspect

00:21:36.890 --> 00:21:40.609
it, right, especially after it's cleaned. So

00:21:40.609 --> 00:21:44.029
we do some level of inspection, but... But the

00:21:44.029 --> 00:21:46.569
point I wanted to make about why we're offering

00:21:46.569 --> 00:21:50.509
$1 .50 a pound cash is that 9mm accumulates very

00:21:50.509 --> 00:21:53.730
quickly, and it's just not worth a lot of money.

00:21:53.829 --> 00:21:57.269
And so if you look at the fact that 1 ,000 pieces

00:21:57.269 --> 00:22:00.470
of 9mm doesn't sell for much, and then you have

00:22:00.470 --> 00:22:03.930
your cost. We buy our brass. We're not a range.

00:22:04.069 --> 00:22:07.029
We're not getting this brass at no cost, right?

00:22:07.470 --> 00:22:10.609
So we're paying $1 .50 a pound for it. And then

00:22:10.609 --> 00:22:13.079
you look at the cost to ship it. and you look

00:22:13.079 --> 00:22:15.140
at how much we pay in credit card processing

00:22:15.140 --> 00:22:18.579
fees, these are all real legitimate costs. Sometimes

00:22:18.579 --> 00:22:21.319
what we'll do with 9mm is we'll take half of

00:22:21.319 --> 00:22:24.200
our inventory and scrap it because we just don't

00:22:24.200 --> 00:22:27.680
have room for it. So we can't scrap it at breakeven,

00:22:27.740 --> 00:22:31.079
right? There has to be some value to us even

00:22:31.079 --> 00:22:32.900
to scrap it. So that's the difference between

00:22:32.900 --> 00:22:37.019
our price and the full scrap value price. But

00:22:37.019 --> 00:22:40.079
most of our customers and our repeat customers

00:22:40.079 --> 00:22:44.099
at Brass Buyers, Very high. Over 80 % of our

00:22:44.099 --> 00:22:46.519
customers are who actually send it. We get a

00:22:46.519 --> 00:22:49.099
lot of orders where people aren't sure, like,

00:22:49.140 --> 00:22:51.220
is this a scam or what is this? Or do they really

00:22:51.220 --> 00:22:54.619
pay? We have probably about 10 % of our orders.

00:22:54.680 --> 00:22:57.299
People never ship the brass to us. But for the

00:22:57.299 --> 00:22:59.440
ones that do, probably about 80 % of our customers

00:22:59.440 --> 00:23:01.460
are repeat customers. Why? Because they send

00:23:01.460 --> 00:23:03.799
us brass. We send them mail. We are literally

00:23:03.799 --> 00:23:07.619
reducing their cost to shoot. Well, isn't your

00:23:07.619 --> 00:23:10.259
model, I think you said $1 .50 a pound, but didn't

00:23:10.259 --> 00:23:12.140
you say that it was $1 .80 if it's store credit?

00:23:12.599 --> 00:23:14.839
Yeah, so if you want to convert your 9mm brass

00:23:14.839 --> 00:23:17.940
into .223... That's a 20 % benefit because $0

00:23:17.940 --> 00:23:22.140
.30 out of $1 .50 is a 20 % benefit, so you're

00:23:22.140 --> 00:23:25.759
getting a 20 % benefit against replacing the

00:23:25.759 --> 00:23:28.880
brass that's now been cleaned and prepared and

00:23:28.880 --> 00:23:31.640
things like that. Yep. and most of our customers

00:23:31.640 --> 00:23:36.119
live in rural areas we have a lot of older you

00:23:36.119 --> 00:23:39.059
know retired veterans especially that you know

00:23:39.059 --> 00:23:41.180
they live in a rural area they've been collecting

00:23:41.180 --> 00:23:44.279
their rifle brass for a long time they finally

00:23:44.279 --> 00:23:46.839
have a full bucket of it and they don't know

00:23:46.839 --> 00:23:48.839
what to do with it they don't have quick easy

00:23:48.839 --> 00:23:53.440
access to a local metal recycling company and

00:23:53.440 --> 00:23:56.089
by the time they drive to one uh they might as

00:23:56.089 --> 00:23:59.450
well just ship it to us and so a lot of our customers

00:23:59.450 --> 00:24:03.430
are in uh more rural neighborhoods and i know

00:24:03.430 --> 00:24:05.210
this because i'm mailing them a check so i you

00:24:05.210 --> 00:24:07.829
know i can look up you know oh where is this

00:24:07.829 --> 00:24:10.789
city i've never heard of you know this place

00:24:10.789 --> 00:24:13.849
before and and see where these checks are going

00:24:13.849 --> 00:24:17.049
um also some of the brass as you mentioned don't

00:24:17.049 --> 00:24:21.099
have the correct primer so And there's been some

00:24:21.099 --> 00:24:25.940
308 in Burdan primer that we've been very unlucky

00:24:25.940 --> 00:24:30.000
to receive. We're paying $1 .50 a pound for the

00:24:30.000 --> 00:24:31.700
brass. We don't know that it's Burdan primer

00:24:31.700 --> 00:24:36.859
until we inspect it. And to be totally honest

00:24:36.859 --> 00:24:38.700
and fair, occasionally a couple of those will

00:24:38.700 --> 00:24:41.759
slip out the door in an order if a customer contacts

00:24:41.759 --> 00:24:44.160
us and says, hey, some of this 308 you sent me

00:24:44.160 --> 00:24:47.579
was Burdan primer. No questions asked. We will

00:24:47.579 --> 00:24:50.460
replace those pieces immediately. We don't even

00:24:50.460 --> 00:24:53.140
want the old pieces back. It's not worth it.

00:24:53.200 --> 00:24:57.279
We have made it right on every instance where

00:24:57.279 --> 00:25:02.259
there's been an issue related to Burdan primers.

00:25:02.339 --> 00:25:05.220
Because there's no inspection equipment that

00:25:05.220 --> 00:25:08.200
is anywhere near affordable for brass buyers

00:25:08.200 --> 00:25:11.559
to actually be able to inspect for Burdan primer.

00:25:11.740 --> 00:25:16.440
These casings have primers in them. So we don't

00:25:16.440 --> 00:25:18.259
know what the flash hole looks like unless we

00:25:18.259 --> 00:25:21.079
take a flashlight to it and look. Now, I will

00:25:21.079 --> 00:25:24.500
caveat that and say there are some calibers we

00:25:24.500 --> 00:25:29.000
do purposely inspect for Burdan. So when we receive

00:25:29.000 --> 00:25:35.759
7 .62x39 brass and 7 .62x51 brass, we will literally

00:25:35.759 --> 00:25:39.680
flashlight those to check for Burdan primer because

00:25:39.680 --> 00:25:43.410
it's just so common. It's the more common. i

00:25:43.410 --> 00:25:46.509
mean i think isn't it yeah it well interestingly

00:25:46.509 --> 00:25:52.730
we get a lot of boxer primer 762 brass but it's

00:25:52.730 --> 00:25:55.769
certainly more of the rule than the exception

00:25:55.769 --> 00:25:58.950
for those calibers so we do flashlight those

00:25:58.950 --> 00:26:02.450
uh 30 carbine will flashlight but we we can't

00:26:02.450 --> 00:26:04.450
possibly take a flashlight to every piece of

00:26:04.450 --> 00:26:08.519
308 it's impossible yeah And of the two different

00:26:08.519 --> 00:26:10.400
primer types you basically talk about there,

00:26:10.460 --> 00:26:11.880
I mean, for those of you who don't reload this,

00:26:11.920 --> 00:26:14.359
there's Boxer Primed, which oddly enough was

00:26:14.359 --> 00:26:16.279
invented in Europe and became popular in the

00:26:16.279 --> 00:26:18.680
United States, and Burdan Primed, which was invented

00:26:18.680 --> 00:26:20.779
in the United States and became popular pretty

00:26:20.779 --> 00:26:25.740
much everywhere else. Burdan Primed is very difficult

00:26:25.740 --> 00:26:29.009
to reload. Can be done. There are ways to do

00:26:29.009 --> 00:26:30.450
it. There are tools to do it, but most people

00:26:30.450 --> 00:26:32.710
don't do it. The vast majority of people don't.

00:26:32.710 --> 00:26:36.009
The vast majority of people, probably 98%, 99%,

00:26:36.009 --> 00:26:39.730
will only deal with a boxer primed, which is

00:26:39.730 --> 00:26:41.490
what you could typically find if you buy something

00:26:41.490 --> 00:26:44.509
here in the United States. The other stuff is

00:26:44.509 --> 00:26:48.950
just too difficult, unless it were wartime, without

00:26:48.950 --> 00:26:51.690
rule of law situation, I wouldn't try it. I'm

00:26:51.690 --> 00:26:54.259
not going down that. path of trying to do that.

00:26:55.700 --> 00:26:58.839
It'd be very difficult. I was going to say our

00:26:58.839 --> 00:27:01.900
business model is very simple. We will buy your

00:27:01.900 --> 00:27:04.660
brass. We will always buy your brass. We get

00:27:04.660 --> 00:27:07.539
a lot of emails and phone calls. Well, what if

00:27:07.539 --> 00:27:09.539
I only have this? Or what if I only have that?

00:27:09.740 --> 00:27:12.460
Or do you buy this caliber or whatever? The answer

00:27:12.460 --> 00:27:18.319
is yes. We buy generally 22LR to 50 BMG. If it's

00:27:18.319 --> 00:27:21.470
a unique caliber, we will custom quote it. If

00:27:21.470 --> 00:27:23.250
you don't like our price, we're not going to

00:27:23.250 --> 00:27:26.410
be mad at you. No big deal. We understand there's

00:27:26.410 --> 00:27:29.170
a particular customer fit for this, but the value

00:27:29.170 --> 00:27:32.289
proposition is simple. If there's a caliber of

00:27:32.289 --> 00:27:34.630
brass you need to buy, we may have it in stock

00:27:34.630 --> 00:27:37.549
for you. Hopefully we do and we can sell it to

00:27:37.549 --> 00:27:40.789
you. If you have brass that you want to sell,

00:27:40.869 --> 00:27:42.650
you've got a five -gallon bucket of brass that

00:27:42.650 --> 00:27:44.609
your significant other is screaming for you to

00:27:44.609 --> 00:27:49.700
get it out of the garage, mail it to us. 30 days,

00:27:49.759 --> 00:27:52.519
you will get a check in the mail to pay you for

00:27:52.519 --> 00:27:56.160
that brass. We have not had any issues from that

00:27:56.160 --> 00:27:58.180
perspective with what our value proposition is.

00:27:58.240 --> 00:28:00.359
You send the brass in, and we're paying you for

00:28:00.359 --> 00:28:04.559
it. So to finish out here, as we close out the

00:28:04.559 --> 00:28:07.039
show, you got any from either of your businesses,

00:28:07.259 --> 00:28:10.980
High Value Training Academy or Brass Fires, particularly

00:28:10.980 --> 00:28:13.960
unique or unexpected stories that you want to

00:28:13.960 --> 00:28:16.960
share? And then along those lines, after you

00:28:16.960 --> 00:28:19.529
finish that part, Where do people find you? Do

00:28:19.529 --> 00:28:21.670
you have a YouTube channel? Do you have any other

00:28:21.670 --> 00:28:24.529
events that are close term that you said this

00:28:24.529 --> 00:28:27.930
year is not already mapped out in terms of community

00:28:27.930 --> 00:28:31.150
events, but those things are coming? Or any other

00:28:31.150 --> 00:28:33.430
comments about your website or anything? The

00:28:33.430 --> 00:28:35.769
floor is yours on that. Sure, sure. Thank you.

00:28:36.089 --> 00:28:38.589
As far as our community events go for high value

00:28:38.589 --> 00:28:41.750
training, 2026 is mapped out right now. All of

00:28:41.750 --> 00:28:44.910
the events through December 2026 are available

00:28:44.910 --> 00:28:47.710
for registration right now on the website. It's

00:28:47.710 --> 00:28:50.289
other things that we want to do that aren't up

00:28:50.289 --> 00:28:53.190
on the site yet. So just to clarify that real

00:28:53.190 --> 00:28:56.230
quick, I do have a great story, high value training

00:28:56.230 --> 00:28:58.410
story. This just happened recently in one of

00:28:58.410 --> 00:29:01.349
our full day classes. So there's a point in class

00:29:01.349 --> 00:29:06.730
where I tell everybody, okay, let's take a 10

00:29:06.730 --> 00:29:10.150
-minute break. This is a good time to either

00:29:10.150 --> 00:29:14.410
go get food or order your food. If you brought

00:29:14.410 --> 00:29:16.950
your lunch, then it's just a 10 -minute break.

00:29:17.069 --> 00:29:19.789
We'll get to lunch when we get to lunch. But

00:29:19.789 --> 00:29:22.269
if you're going to order food or if you're going

00:29:22.269 --> 00:29:24.309
to go out to a restaurant to buy food, this is

00:29:24.309 --> 00:29:27.869
a good time to go do it. So we all place our

00:29:27.869 --> 00:29:31.410
DoorDash order from our phones during that break.

00:29:33.859 --> 00:29:37.619
20 minutes later, DoorDash driver comes into

00:29:37.619 --> 00:29:39.980
the facility. Let me give you an idea of the

00:29:39.980 --> 00:29:42.640
facility too, because I have a feeling that this

00:29:42.640 --> 00:29:44.440
may have been an uncomfortable situation for

00:29:44.440 --> 00:29:47.339
the DoorDash driver. The building that we're

00:29:47.339 --> 00:29:51.279
in, I don't know this for a fact, but I think

00:29:51.279 --> 00:29:55.160
it probably used to be a school a long time ago.

00:29:55.240 --> 00:29:58.680
It has a wing on it that has legitimate dedicated

00:29:58.680 --> 00:30:01.339
classrooms. What a classroom would have looked

00:30:01.339 --> 00:30:03.819
like maybe when... we were in school when we

00:30:03.819 --> 00:30:08.279
were kids there's two floors the primary uh indoor

00:30:08.279 --> 00:30:12.519
shooting range is a double decker with a total

00:30:12.519 --> 00:30:15.559
of 21 stalls uh top and bottom looks like it

00:30:15.559 --> 00:30:17.839
could have been a gymnasium right so i'm just

00:30:17.839 --> 00:30:19.940
guessing that this building may have been a school

00:30:19.940 --> 00:30:22.759
at one point to get to the classrooms you come

00:30:22.759 --> 00:30:25.240
in the side door of this building you walk all

00:30:25.240 --> 00:30:28.400
the way down the hall past the private range

00:30:28.400 --> 00:30:31.079
past the entrance to the main range past the

00:30:31.079 --> 00:30:34.000
retail store past the rental desk you go through

00:30:34.000 --> 00:30:36.819
a separate set of double doors you go down a

00:30:36.819 --> 00:30:38.660
little further and you hang a right and that's

00:30:38.660 --> 00:30:41.980
where the classrooms are so door dash driver

00:30:41.980 --> 00:30:45.099
shows up with one of the students meals and of

00:30:45.099 --> 00:30:48.019
course we're a very charitable organization and

00:30:48.019 --> 00:30:50.019
i offer this to every door dash driver that's

00:30:50.019 --> 00:30:52.970
ever delivered a meal because I know how that

00:30:52.970 --> 00:30:55.029
application works. You can turn it off anytime

00:30:55.029 --> 00:30:58.049
you want. And so I would ask them, hey, you want

00:30:58.049 --> 00:31:00.789
to stay for class? And if they say yes, I've

00:31:00.789 --> 00:31:02.730
never had anybody say yes, but if anybody were

00:31:02.730 --> 00:31:06.210
to say yes, I would hand them the books and they

00:31:06.210 --> 00:31:08.869
could finish up that class. And if they want

00:31:08.869 --> 00:31:10.869
the completion certificate for that class, they

00:31:10.869 --> 00:31:13.710
can come back another time and do the first part

00:31:13.710 --> 00:31:17.910
of the class. No problem. I said to the DoorDash

00:31:17.910 --> 00:31:19.730
driver, hey, you want to stay for class? And

00:31:19.730 --> 00:31:23.190
almost like it was scripted in a movie, he turned

00:31:23.190 --> 00:31:26.230
around, said nope, started walking quickly through

00:31:26.230 --> 00:31:28.390
the door, pulled up his pant leg to show us his

00:31:28.390 --> 00:31:35.369
ankle monitor and got out of there. Oh. So I

00:31:35.369 --> 00:31:37.650
don't I don't know. We don't know who this person

00:31:37.650 --> 00:31:39.150
is. We didn't really talk to him, but I don't

00:31:39.150 --> 00:31:40.410
know if he was allowed to be in the building.

00:31:40.529 --> 00:31:43.529
I don't know anything about it. But we got a

00:31:43.529 --> 00:31:46.930
great laugh out of that after the shock. wore

00:31:46.930 --> 00:31:50.329
off of what we just saw maybe you got a good

00:31:50.329 --> 00:31:53.609
tip out of it not an ankle holster an ankle monitor

00:31:53.609 --> 00:31:57.369
ah yes okay there you go yeah yeah yeah yeah

00:31:57.369 --> 00:32:05.730
um let's see a fun brass fire story um you know

00:32:05.730 --> 00:32:08.750
that's such a behind the scenes business um i

00:32:08.750 --> 00:32:11.869
i guess one of my favorite brass fire stories

00:32:12.519 --> 00:32:15.180
is uh I think I mentioned this earlier but somebody

00:32:15.180 --> 00:32:18.099
hit me up asking like do you guys take 22lr and

00:32:18.099 --> 00:32:22.700
of course we take 22lr um and uh they shipped

00:32:22.700 --> 00:32:26.720
us a flat rate a large flat rate box full of

00:32:26.720 --> 00:32:30.700
22lr like no no padding or anything just you

00:32:30.700 --> 00:32:34.539
know a giant bag of 22lr that took up the entire

00:32:34.539 --> 00:32:38.799
space of the box and I I was just thinking in

00:32:38.799 --> 00:32:41.750
my head that oh they think they got one over

00:32:41.750 --> 00:32:46.490
on us they they you know they uh you know they

00:32:46.490 --> 00:32:48.730
were able to get rid of what was probably just

00:32:48.730 --> 00:32:52.990
garbage you know so um so that was a fun story

00:32:52.990 --> 00:32:56.069
um with brass buyers actually i have more painful

00:32:56.069 --> 00:32:59.089
stories than fun stories because you know me

00:32:59.089 --> 00:33:01.230
and a couple people that helped me out with all

00:33:01.230 --> 00:33:03.970
the sorting sorting brass at those quantities

00:33:03.970 --> 00:33:06.420
is not fun It's not something you want to add

00:33:06.420 --> 00:33:08.200
to your Saturday afternoon, but it's obviously

00:33:08.200 --> 00:33:12.220
necessary for the business. You should call or

00:33:12.220 --> 00:33:19.099
contact Corbin. They have a way of taking 22

00:33:19.099 --> 00:33:25.220
long rifle cases and turning them into .223 projectiles.

00:33:25.700 --> 00:33:28.259
Yeah, that's a good point. We don't have a big

00:33:28.259 --> 00:33:30.440
inventory of them because we tend to turn them

00:33:30.440 --> 00:33:33.230
over. Recycler very quickly. But if you got a

00:33:33.230 --> 00:33:34.750
bunch of in like that, I mean, you might want

00:33:34.750 --> 00:33:36.630
to talk to Corbin and say, hey, you know, people

00:33:36.630 --> 00:33:39.089
are looking for a whole bunch of the cases, you

00:33:39.089 --> 00:33:40.890
know, a thousand cases or whatever you want to

00:33:40.890 --> 00:33:43.650
turn into projectiles, two to three projectiles.

00:33:44.250 --> 00:33:46.309
It can be done. They actually have the tools

00:33:46.309 --> 00:33:50.089
for doing it. There's some fun benefits to brass

00:33:50.089 --> 00:33:54.549
buyers. I have a home build AR in 50 Beowulf.

00:33:54.940 --> 00:33:58.000
Oh, yeah. It's sort of an oddball caliber. There's

00:33:58.000 --> 00:34:00.519
a lot of opinions, pluses and minuses to 50 Beowulf.

00:34:00.660 --> 00:34:03.559
I like it a lot. But what I really like it a

00:34:03.559 --> 00:34:07.440
lot for is that a lot of the components for reloading

00:34:07.440 --> 00:34:10.099
50 Beowulf are very similar to my 500 Magnum.

00:34:10.179 --> 00:34:14.280
Yeah. So the powder is now the recipes are different,

00:34:14.340 --> 00:34:16.960
but the powder is the same. The projectile is

00:34:16.960 --> 00:34:20.400
the same up to certain grain weights. The primers

00:34:20.400 --> 00:34:24.469
are similar. If you read the recipes, one uses

00:34:24.469 --> 00:34:26.969
a Magnum rifle primer, one uses a Magnum pistol

00:34:26.969 --> 00:34:30.429
primer. You can debate whether those may or may

00:34:30.429 --> 00:34:33.469
not be interchangeable. Certainly, I'm not advocating

00:34:33.469 --> 00:34:36.469
for that, but they're close enough. So when I

00:34:36.469 --> 00:34:40.110
was building some of my ARs years ago, I built

00:34:40.110 --> 00:34:42.389
a 50 Beowulf. When you have a business like Brass

00:34:42.389 --> 00:34:45.429
Buyers, you can accumulate over a long period

00:34:45.429 --> 00:34:49.389
of time, lots of 50 Beowulfs. So I have pretty

00:34:49.389 --> 00:34:54.070
significant... reloaded on my own 50 Beowulf.

00:34:54.170 --> 00:34:56.789
In fact, my story is that I have literally never

00:34:56.789 --> 00:35:01.050
bought 50 Beowulf factory. I've only ever reloaded

00:35:01.050 --> 00:35:03.050
50 Beowulf because I've been able to collect

00:35:03.050 --> 00:35:05.829
enough of it over the years. Yeah, that's good.

00:35:05.869 --> 00:35:08.880
I always wanted to get a 458 SOCOM. In an AR

00:35:08.880 --> 00:35:11.340
platform. That's another one of those odd ones.

00:35:11.900 --> 00:35:14.960
Similar. Well, we'll be seeing those at SHOT

00:35:14.960 --> 00:35:17.860
here very soon. Indeed we will. That is an upcoming

00:35:17.860 --> 00:35:20.699
show. So I want to remind the listeners that

00:35:20.699 --> 00:35:24.659
you can find High Value Training Academy at highvaluetraining

00:35:24.659 --> 00:35:30.920
.org. And you can find Brass Buyers at brassbuyers

00:35:30.920 --> 00:35:35.420
.com. And is there any other outreach that you

00:35:35.420 --> 00:35:38.099
want the listeners to be aware of there in terms

00:35:38.099 --> 00:35:42.559
of email addresses or anything else? So you can

00:35:42.559 --> 00:35:45.820
contact me directly if you need anything related

00:35:45.820 --> 00:35:48.719
to either organization, Jeff at highvaluetraining

00:35:48.719 --> 00:35:52.760
.org, Jeff at brassbuyers .com for training.

00:35:53.059 --> 00:35:57.480
If you have general questions, we have a info

00:35:57.480 --> 00:36:01.780
at highvaluetraining .org. email address that

00:36:01.780 --> 00:36:05.000
you can use you can always reach out and call

00:36:05.000 --> 00:36:08.320
anytime admittedly the the five people we have

00:36:08.320 --> 00:36:09.940
on the board none of us are good with social

00:36:09.940 --> 00:36:13.579
media if there's anybody out there that would

00:36:13.579 --> 00:36:17.280
like to volunteer their time to a very worthy

00:36:17.280 --> 00:36:19.539
charitable organization to help us with social

00:36:19.539 --> 00:36:22.559
media we would love it and if you're hearing

00:36:22.559 --> 00:36:25.099
this and you would like to make a charitable

00:36:25.099 --> 00:36:28.260
donation to high value training. If you go to

00:36:28.260 --> 00:36:32.360
highvaluetraining .org, right in the top right

00:36:32.360 --> 00:36:34.599
corner, there's a link that says donate to us

00:36:34.599 --> 00:36:37.619
and we'll send you a thank you letter for your

00:36:37.619 --> 00:36:41.639
charitable donation. Also, high value training

00:36:41.639 --> 00:36:46.460
has a very active Facebook page. And interestingly,

00:36:46.639 --> 00:36:48.940
we were able to get high value training. So if

00:36:48.940 --> 00:36:51.900
you go to facebook .com slash high value training.

00:36:52.570 --> 00:36:54.829
You'll find us there. We were kind of lucky,

00:36:54.889 --> 00:36:57.610
I felt like, to get that. Brass buyers, not as

00:36:57.610 --> 00:37:00.250
much. The social media platforms hate brass buyers.

00:37:00.550 --> 00:37:02.730
They have given us our fair share of strikes

00:37:02.730 --> 00:37:05.389
to the point where we have just kind of stopped

00:37:05.389 --> 00:37:09.090
using them. We've received feedback from social

00:37:09.090 --> 00:37:11.590
media platforms. I'm not exaggerating. I'm not

00:37:11.590 --> 00:37:15.590
picking on social media. But we've received the,

00:37:15.650 --> 00:37:18.150
hey, you're in the business of selling what they

00:37:18.150 --> 00:37:23.250
refer to as components. We sell casings, once

00:37:23.250 --> 00:37:27.570
-fired or fired casings. We don't sell primers.

00:37:27.570 --> 00:37:29.849
We don't sell powder. We don't sell projectiles.

00:37:29.989 --> 00:37:33.429
We just sell the casings. But the social media

00:37:33.429 --> 00:37:36.489
platforms do not like brass fires. Well, it's

00:37:36.489 --> 00:37:38.449
a component. I mean, it's a component of a component.

00:37:38.750 --> 00:37:44.289
And today, along the same lines, I got a notification

00:37:44.289 --> 00:37:48.320
from... meal meta that said that our page was

00:37:48.320 --> 00:37:50.440
not being recommended any longer. And it had

00:37:50.440 --> 00:37:53.599
to do with the post where, and by the way, many

00:37:53.599 --> 00:37:55.780
listeners don't know this yet, but Dan Young's

00:37:55.780 --> 00:38:00.019
outdoor call radio app, we're now broadcast on

00:38:00.019 --> 00:38:02.860
that every Monday and Dan picks a show and then,

00:38:02.860 --> 00:38:05.219
and then runs it in a loop with other shows that

00:38:05.219 --> 00:38:08.860
are all very, very good shows. And I announced

00:38:08.860 --> 00:38:12.219
that as an event, like we're now being hosted

00:38:12.219 --> 00:38:14.929
on this show. And I guess that they saw some

00:38:14.929 --> 00:38:16.429
sort of a problem with that, and I don't know

00:38:16.429 --> 00:38:19.929
what the heck is a problem with that. Because

00:38:19.929 --> 00:38:21.530
we're not selling anything. I'm just saying that

00:38:21.530 --> 00:38:24.510
we're now hosted on another platform. So it doesn't

00:38:24.510 --> 00:38:28.170
take much. So one of the things we've focused

00:38:28.170 --> 00:38:31.909
on with Brass Buyers is our search engine optimization

00:38:31.909 --> 00:38:35.730
for the website, our SEO. You guys can try this

00:38:35.730 --> 00:38:37.809
right now while we're talking. If you go on Google

00:38:37.809 --> 00:38:40.369
and just type sell my brass, what's the first

00:38:40.369 --> 00:38:43.420
website that comes up? I don't know. Can you

00:38:43.420 --> 00:38:47.519
do that? You're an IT guy. You can do that. Yeah.

00:38:48.119 --> 00:38:52.500
I can. I can. Give me a moment here. So our goal

00:38:52.500 --> 00:38:58.000
with SEO was to make it as stupid simple as possible

00:38:58.000 --> 00:39:01.320
to find us because other than word of mouth,

00:39:01.460 --> 00:39:06.260
it's very difficult to advertise Brass Buyers.

00:39:06.599 --> 00:39:09.519
Getting at it right now. Brass Buyers, number

00:39:09.519 --> 00:39:11.880
one. Here you go. Yeah. so you don't even have

00:39:11.880 --> 00:39:14.380
to know brassfires .com if you just google sell

00:39:14.380 --> 00:39:17.039
my bra you don't even have to say once fired

00:39:17.039 --> 00:39:20.360
brass casings or anything like that if you just

00:39:20.360 --> 00:39:23.280
google sell my brass brass fires is probably

00:39:23.280 --> 00:39:26.420
the first thing that comes up we have good scores

00:39:26.420 --> 00:39:30.570
for that in our search engine optimization And

00:39:30.570 --> 00:39:33.969
that generates a fair amount of traffic for us.

00:39:34.110 --> 00:39:35.730
You know, it's kind of funny that you just, I

00:39:35.730 --> 00:39:37.670
mean, that's an interesting idea because we do

00:39:37.670 --> 00:39:41.730
follow this site called PodSEO, which allows,

00:39:42.010 --> 00:39:44.329
or PodSEO, I think some people call it, which

00:39:44.329 --> 00:39:48.570
allows you to understand where you are in SEO,

00:39:48.849 --> 00:39:50.670
which if people don't understand what that means,

00:39:50.730 --> 00:39:53.769
it's search engine optimization. And I just put

00:39:53.769 --> 00:39:56.610
in cheap firearms podcast, which I've never done

00:39:56.610 --> 00:39:59.849
before. And boom, we're the first two hits. So

00:39:59.849 --> 00:40:02.050
pretty happy about that. But thank you for that.

00:40:02.050 --> 00:40:04.190
Thank you for that inspiration there, Jeff. Appreciate

00:40:04.190 --> 00:40:07.489
that. And I know nothing about search engine

00:40:07.489 --> 00:40:12.050
optimization. Our web developer is a master at

00:40:12.050 --> 00:40:15.570
it. And he wants me to be the he's the Jedi master.

00:40:16.489 --> 00:40:18.849
He wants me to be a master at it. You're the

00:40:18.849 --> 00:40:21.730
apprentice. I'm fairly technical, but I'm way

00:40:21.730 --> 00:40:25.070
better with a 9mm than a lightsaber. So, you

00:40:25.070 --> 00:40:27.809
know, I really rely on him to optimize these

00:40:27.809 --> 00:40:29.769
things for us. And if he says, hey, you know,

00:40:29.789 --> 00:40:32.630
I recommend this, my feedback is usually, great,

00:40:32.670 --> 00:40:36.650
do it. You have my blessing. Okay, well, thank

00:40:36.650 --> 00:40:38.329
you for coming on the show, Jeff. Great, really

00:40:38.329 --> 00:40:40.449
enjoyed the opportunity to speak with you, Jeff.

00:40:40.670 --> 00:40:43.929
It's all very good. Yeah, guys, I really appreciate

00:40:43.929 --> 00:40:46.210
it as well. I have to admit, this is the first

00:40:46.210 --> 00:40:49.570
time I've ever done a podcast. Is it? It is.

00:40:49.710 --> 00:40:53.070
But, you know, I'm fairly good at dancing. Like

00:40:53.070 --> 00:40:55.210
I said, I can I can get in front of a room and

00:40:55.210 --> 00:41:00.190
talk. And I'm not shy on a stage. And I love

00:41:00.190 --> 00:41:02.730
talking about the company. So I thought I'd be

00:41:02.730 --> 00:41:07.320
all right at doing this. So high -value training

00:41:07.320 --> 00:41:10.039
and particularly something that's closer to my

00:41:10.039 --> 00:41:13.280
heart, which is reloading and so forth with the

00:41:13.280 --> 00:41:17.480
Brass Buyer site. I would encourage all of our

00:41:17.480 --> 00:41:20.820
listeners to definitely take a look at both of

00:41:20.820 --> 00:41:23.280
those websites and let us know if you want us

00:41:23.280 --> 00:41:26.760
to do more shows particularly related to reloading,

00:41:26.780 --> 00:41:28.780
which is something which I think can definitely

00:41:28.780 --> 00:41:32.559
help drive down the cost of enjoyable shooting.

00:41:32.860 --> 00:41:35.780
Yeah, you know, this has been, you know, an unusual

00:41:35.780 --> 00:41:38.480
show because it's the first time we've done shows

00:41:38.480 --> 00:41:41.820
that have multiple unrelated products with the

00:41:41.820 --> 00:41:44.099
same guests. So that, that made it somewhat different.

00:41:44.480 --> 00:41:46.639
And you know, what's coming next is going to

00:41:46.639 --> 00:41:49.539
be a lot of unrelated products just for, you

00:41:49.539 --> 00:41:52.840
know, reference shot show is now 10 days away

00:41:52.840 --> 00:41:56.139
as we record this. So we'll be at industry day

00:41:56.139 --> 00:41:59.199
recovering a lot of stuff in live fire, and then

00:41:59.199 --> 00:42:02.340
we'll be walking our feet off for several days

00:42:02.340 --> 00:42:05.059
at the floor. Trying to find you guys the best

00:42:05.059 --> 00:42:07.400
products. And what else are we going to on the

00:42:07.400 --> 00:42:10.800
night of the 19th, Ken? We'll be heading to the

00:42:10.800 --> 00:42:14.500
Gundy's Awards. Yeah, why is that? Because we

00:42:14.500 --> 00:42:17.000
got nominated. We were nominated for the Gundy's

00:42:17.000 --> 00:42:19.000
Award, which was great. I don't think we were

00:42:19.000 --> 00:42:21.440
the last five people. I think they only let you

00:42:21.440 --> 00:42:25.139
know if you're in the top five. But hey, we continue

00:42:25.139 --> 00:42:27.320
to do this. Maybe next year we'll be in the top

00:42:27.320 --> 00:42:30.840
five, guys. Maybe so, yeah. Out of 35, I think

00:42:30.840 --> 00:42:33.280
it was 35. podcasts that were nominated for podcast

00:42:33.280 --> 00:42:35.159
of the year. The fact that we were nominated

00:42:35.159 --> 00:42:39.579
was just by itself. So look forward to that show

00:42:39.579 --> 00:42:41.659
coming up. And, uh, if you've listened to our

00:42:41.659 --> 00:42:44.840
previous podcast, a review of shot show, we will

00:42:44.840 --> 00:42:48.300
not be recording it in my car and you'll understand

00:42:48.300 --> 00:42:50.340
the reference when you get back to that show.

00:42:50.420 --> 00:42:53.400
Indeed. Thanks so much for listening folks. Bye

00:42:53.400 --> 00:43:13.739
-bye. Bye -bye. Okay, no, no, I'm not. No, wife,

00:43:13.860 --> 00:43:15.059
I'm not talking to you. I'm talking to Ken.
