Welcome back, Frugal Firearms Podcast Nation.
Now we're up to episode 26. Now this is the second
part of a two -part series with Jeff Goldstein.
In episode 24, you heard him talk about his high
-value training opportunities, which can be as
little as free because he's running this as a
charitable organization. And I encourage you
not only to go back and listen to episode 24,
but also to visit him at highvaluetraining .org.
But now we're going to switch gears and talk
about his brassbuyers .com business, which is
an entirely different venture that will pick
up all that brass that you have lying around.
Maybe it's in buckets or bags in your garage.
It's lying across the ground at your range, and
he'll turn it into money. or he'll turn it into
donations, or he'll turn it back into brass that
you can reload. So give a listen to this entirely
new subject for us. And don't forget, like, subscribe,
and tell your friends about FrugalFirearmsPodcast
.com. Okay, Jeff, let's talk a little bit about
your brass fires business that you have on the
side. As a shooter and as frugal firearms, we
have talked about in the past and probably need
to talk about a little bit more frequently, reloading,
particularly if you have a caliber which is a
little bit more unusual. Because the brass that
flies out after every round or if you... You
have a pistol or a revolver you'll be extracting
from your cylinder each time. Those range in
price from anywhere from a dime probably up to
a dollar or more, depending on the caliber, if
you're shooting rifle caliber type things. So
there is definitely value to retaining your brass.
And as a reloader, you can get into reloading
for... fairly inexpensively. I mean, probably
about $150 worth of initial equipment will get
you into being able to reload a particular caliber.
And then I see the advantage of reloading is
obviously, number one, you keep your prices down,
the price of shooting, and the fact is that you
can create ammunition at a time when it may not
be available, like we have seen ammo crises in
the past. That's one of the big advantages of
being able to create your own ammunition. And
when did we cover that? Episode 6. Yes, Episode
6. Go back, people, and listen to Episode 6 if
you didn't already. Yeah, and we may talk more
about it because it's a subject which I very
much enjoy and constantly I'm trying to improve
on it. Yeah, so talk a little bit about your
brass buyers business and how people can acquire
brass if they have not been saving it or if they
want to just start off reloading. Jeff? Sure.
Yeah, sure. Thanks. So totally the opposite end
of the spectrum from a charity training company.
So you're right, Ken. Brass buyers came from
my experiences learning how to reload. i i feel
like now that i've been doing reloading as long
as i have um because it's it's decades at this
point i got into it almost backwards and what
i mean by that is you know a lot of the forms
that you might log into to read ask questions
give feedback whatever people want to reload
their nine millimeter their 38 special their
357 or maybe their their 5 .56 rifle or their
.30 -06 or something like that. The way I got
into it was, so my son has some very unique sports
and activities. He is this year going to be going
into his 15th year of competitive go -kart racing,
which ain't cheap. Is he going to be Formula
One someday? If he's 15 years, probably not.
That's just like, you know, if you want to be
an NFL quarterback. Yeah. you know exactly when
do you start playing football so no he's not
going to be a formula one driver you know he's
more of a mid -pack driver and you know he's
won a fair amount of races over the years but
but the reason i mentioned that is the question
is is how do you pay for that because it's not
the least expensive thing you could do at one
point a long time ago we had put one of his go
-karts up for sale And this guy hits me up and
says, Hey, would you be willing to trade instead
of doing cash? You know, and I'm thinking like,
Okay, here we go. What do you got? He said, I
have a four inch Smith and Wesson 500. And I
have a bunch of reloading equipment, I can teach
you how to make the ammo for it. So fast forward,
how did I learn how to reload was because I ended
up with a Smith & Wesson 500 Magnum, the four
-inch model, and a Lee hand press, some powder,
some primers, some projectiles, and a person
who taught me how to reload properly. Because
you were trading a go -kart. Yes, I traded a
go -kart. Sounds like a great deal, actually.
Hey, man, some of those karts are, I don't know,
I'm not sure. uh so it was a pretty so cash value
is pretty fair trade but i mean you're right
and carts can be way more expensive than guns
but uh yeah so i got into reloading 500 smith
and wesson and you know very safely and and knock
on wood with no incidents became pretty proficient
at that and kenya you'll understand this experience
like a lot of reloaders and i'm thinking well
this hand presses a lot of effort you know what
if i get a single stage press what if i get a
progressive press um and you know maybe i can
load more 500 magnum if i get a progressive press
because you know this hand press ain't great
for loading 500 back so so uh you know and then
it turned into just like what every reloader
is like what other calibers do i need to reload
oh i can reload nine millimeter and nine millimeters
not saving you any money at least you know around
these parts you're pretty much break even with
factory ammo but it's a fun hobby yeah so um
where do i get the brass and so where where brass
buyers came from was a range where i was renting
their facility to do training was also letting
me like take home some brass but i was only taking
home what i wanted for me uh one of the interesting
things that made this relationship work with
this range as far as taking casings home is they
were a mixed metal range so you could go there
and you could shoot brass aluminum steel some
ranges don't let you steal this particular range
allowed you in fact they rented an ak and you
paid per magazine and the magazines were loaded
with steel case so This range had a little bit,
they're not in business anymore, by the way,
but many years ago when they still were in business,
they had this issue where it was very difficult
for them to offload their buckets of casings
because it was mixed metal. So if you're a range
that's strictly brass only, it's not very hard
for you to take those five gallon buckets of
brass to your local metal recycler and turn that
into cash that you can, you know. do whatever
with you know maybe it's profit for the range
or whatever but when that bucket is full of aluminum
and steel and shotgun uh shells and all kinds
of stuff uh you can't just take it to your local
metal recycler they're just going to give you
their basic 10 cents a pound scrap price or whatever
it is and so brass buyers came from you know
hey can i you know take this stuff oh yeah sure
you can take it hey can i just buy a whole bucket
from you and they said yeah sure take it so i'd
come home i'd sort the bucket i'd get the steel
and aluminum out of the bucket i'd sort down
i'd have my nine millimeter i'd have you know
my 38s and 357s and five five six and then there
was like all this other stuff i didn't need that
was in there so i was thinking well what do i
do with it and i i uh started selling some of
it on gun broker and in fact you can find brass
buyers on gun broker we have probably like uh
A -plus rating with 600 -ish very positive reviews.
And so Gunbroker is an amazing platform for selling
once -fired brass. But at the same time, you're
also paying fees, which are totally fair fees.
They're running the website, they're hosting
it, this and that. But you are paying the fees.
And 9mm brass, for example, there's just not
a lot of profit in it. i had this idea well what
if i started my own website where i could take
this extra brass that i don't need and i can
sell on my own website and then i was thinking
what if i could with the exact same website allow
people to submit a request form to sell me their
brass and the value proposition of this is very
simple you go on the website You pick a selection,
whether you want cash, store credit or charitable
donation. Those each have different prices. You
enter your information and you receive a confirmation
letter. You ship us your brass at the end of
the month. We wait up. We send you pictures of
what we wait up and we mail you a check. Are
the prices negotiable, or are they fixed by caliber?
And the second part of that question is, do they
need to clean it, or can they send it dirty?
Yeah, so good question. Let me finish up on the
range story real quick. So what I ended up negotiating
with this range is, hey, if I would commit to
buying all of your buckets every month, I'm not
going to ask you to sign a contract or anything,
but I'll come once a month with empty buckets.
Give them to you and you'll give me your full
buckets and I'll pay you per bucket for your
mixed metal buckets. Would you commit to selling
me all of your buckets every month? And they
said, yeah, we'll do that. It was a way for them
to offload these buckets that were otherwise
very difficult for them to get rid of for any
amount of money. And so we negotiated what we
both felt was a fair price. And I ended up bringing
home. dozens of buckets per month from this range
that I had to then extract all the steel, which
was relatively easy. Steel is easy to get out.
I have magnets. I have this big magnet broom.
I would actually dump the buckets out on a tarp
and run this magnet broom over them. And it would
just pick up all the steel I could, you know,
the aluminum. Oh my gosh, that's time consuming.
So. uh because you're literally like on your
hands and knees picking that stuff up off the
tarp but but at any rate that's how we started
filling up the inventory on the website with
brass to sell and also at the same time we were
getting in brass from customers you'd asked about
price negotiation and stuff like that it's a
really good question so what we offer today sitting
here today the day we're recording the podcast
is we offer a dollar fifty a pound cash for brass
it can come in in any condition it could be a
range bucket you dumped into a usps flat rate
box although we don't recommend doing that because
you literally when you fill out a form on our
website you're checking a box that says i hereby
state that i am not shipping you any live ammo
we don't want any of your live ammo um but but
but hypothetically i mean you could take your
bucket of of casings and just put it in a usps
flat rate box and send it to us and that's how
we get Most of our brass today is in a flat rate
box. Very few people are shipping it to us any
other way. It can be indoor range. It can be
outdoor range. It does not need to be sorted.
It does not need to be cleaned. I'll caveat that
here in just a second. And it can be any caliber.
So have we received a large USPS flat rate box
full of 22LR casings? Yes. And I'll get back
to that here in a second. But yes, we will take
those. Have we received very nicely, neatly organized
in different baggies by headstamp? We have received
that too. So there is some level of price negotiation,
but not for common caliber. So one of the options
on the website is what we call a unique brass
quote. So if you were to go out to brassbuyers
.com in the cash for brass section. uh, there's
a unique quote and there's a, a dropdown list
of unique caliber. So if you came to me and said,
Hey, I've got, uh, you know, five boxes of, I
don't know what the thing of 303 British or,
you know, uh, there you go. Yeah. What was it?
I'm going to, I'm going to get this wrong. Seven,
five, uh, Swiss or Swiss. Yeah. Sorry. Yep. So
if you have those, um, you fill out this form,
And I'll respond within a couple days with a
price per piece for those. And in some cases
may or may not help with shipping. So we had
a customer recently hit me up saying have got
200 pieces of 45 cult, which we will custom quote.
We custom quoted it. The thing is, is what we're
going to end up paying for 200 pieces wasn't
going to cover their shipping. Yeah. So we also
offered to kick in a little to help with shipping
as well. And, you know, we got it, we counted
it up, and we, of course, sent out a check. So
there is some price negotiation there. What if
they don't want to check? I mean, now everyone's
using Venmo and PayPal and things like that.
Yeah, good point. So we write checks to the mailing
address of the person who fills out the request
form on the website. don't have the ability to
verify that somebody's Venmo account is what
it is or their PayPal or whatever. So for accounting
purposes on our side and for trackability, traceability,
we are writing checks. Does anyone ever say,
I sent my brass in, you gave me what you're going
to pay me, and I say, nope, didn't like that
number. No, you're pre -agreeing. Okay, so all
the agreement is done ahead of time, and at that
point, the deal is done just once you weigh it
and verify and things like that. Yeah, so you're
pre -estimating on the website. So when you go
to BrassBuyers .com, you click on Sell Us Your
Brass. It's going to take you to the Cash for
Brass page, and there's some options in the dropdown
there. One of them is Cash for Brass. at $1 .50
a pound. Just below that, you're going to enter
the approximate weight of what you're shipping
to us. So when you then complete the contact
form with your name and email and everything,
I get an email that shows me approximately how
much you're going to be sending to me. And I
compare that when we do our weigh and pay at
the end of the month, that stuff is all compared.
And actually, It's very important that customers
are relatively close on the weights because there
have been some occasions where somebody has not
put enough tape on the box and it has arrived
damaged and clearly stuff spilled out of it.
You know those plastic USPS trays? I've received
a totally shredded box in a tray with a bunch
of loose brass in the tray, shrink -wrapped.
by the postal service delivered to me i've had
instances where somebody will send two boxes
and only one will show up and so we'll communicate
back to the customer we'll ask for tracking information
there have been some instances where either myself
or the customers had to open up a claim based
on a box not arriving it's rare but we do Put
in the shipping instructions. Be very generous
with the tape. Use lots of tape. Tape is your
friend. We use lots of tape when we ship brass,
and we encourage you to use lots of tape when
you ship to us. So what happens to the stuff
that you, if it's damaged, you know, dented to
the point where you can't use it, you already
mentioned aluminum and steel, has the wrong kind
of primer pocket. What do you do with that stuff?
Yeah, so let me just quickly touch on the menu.
So there's the cash price, there's the store
credit price that will pay $1 .80 a pound for
store credit. We also have something called charitable
donation. And what that means is, let's say you
have some brass and you don't really care about
getting a check for 60, 70, 80 bucks or whatever
the check is, but you like to make an end of
the year donation to your church or your synagogue,
let's say. you ship us your brass and we will
make a charitable donation to a charity of your
choice as long as they're a registered charity
which i think we all know how to look those up
we'll make that donation in your name at two
dollars a pound so if you're looking for a a
way to make a charitable donation to an organization
without taking money out of your bank account
send us your brass and we'll we'll do that for
you at two dollars a pound when it comes to things
we can't use so I caveated dirty earlier. We
have received some pretty grimy boxes that were
clearly from an outdoor range full of dirt and
gravel. And so we have a cement mixer that we'll
throw that stuff into and we'll give it a good
cleaning with some Dawn and some water and try
and get the dirt and stuff out of it. That will
definitely affect your weight, but I'll. tell
the customer that ahead of time. I'll send pictures
saying, hey, we can't pay on this exact way.
The casings are packed with mud. We need to get
the dirt out. That is very, very, very rare.
I don't want it to sound like we do that all
the time. That's very rare. And if it's just
externally dirty, we're not worried about it.
We're fine. Brass isn't clean unless you clean
it. But if it's clearly just caked with dirt
and stuff over the years, I think we may have
had two instances where we had to really put
it through the cement mixer for a few hours before
we were comfortable with the weight. But here's
why we pay $1 .50 a pound. If you live in a relatively
urban area where you have easy access to a local
metal recycler, you can get more money for your
brass than you can selling it to brass buyers.
um because we're not paying the market scrap
price for brass and the reason we're not paying
that market scrap price for brass is because
we have to process and handle it so the first
thing is is if we receive anything that's damaged
that is going to be recycled by us at our local
recycler we get mixed brass so if you send us
a box and there's a little bit of 22 lr in there
we need to take that to our local recycler. So
we can't do that for breakeven, right? I mean,
we have the trip to the recycler, we aggregate
this stuff, we have to take it there. So we,
you know, we need to be able to cover ourselves
for stuff like that. But also, we know our data
really well. So 45 to 50 % of what we receive
in a mixed brass box is going to be nine millimeter.
And then the next call it 20 to 25 % is going
to be what we'll refer to as two, two, three,
five, five, six minutes. Right. So somewhere
between 70 to 75 % of what we receive, or maybe
call it 65 to 75 % of what we receive is going
to be nine millimeter or the, the two, two, three,
five, five, six minutes. Yep. Nine millimeter
accumulates very quickly around here. And the
challenge with having a lot of nine millimeter
once fired inventory is nine millimeter is also
the least profitable to turn around and resell.
And if you don't believe me, go on the gun broker
and see how much does it cost to buy a thousand
pieces of nine millimeter once fired brass. It's
going to be like probably 30 bucks. How do you
even know if it's once fired? Also, you don't
know how many times things have been through
the gun, right? No, no, no, we literally don't.
So we use the term once -fired brass just as
more of an industry term. We actually do not
commit that we know anything about the history
of it. And I submit, nor does anybody else. Sure.
Nobody knows, yeah. No, you can physically inspect
it, right, especially after it's cleaned. So
we do some level of inspection, but... But the
point I wanted to make about why we're offering
$1 .50 a pound cash is that 9mm accumulates very
quickly, and it's just not worth a lot of money.
And so if you look at the fact that 1 ,000 pieces
of 9mm doesn't sell for much, and then you have
your cost. We buy our brass. We're not a range.
We're not getting this brass at no cost, right?
So we're paying $1 .50 a pound for it. And then
you look at the cost to ship it. and you look
at how much we pay in credit card processing
fees, these are all real legitimate costs. Sometimes
what we'll do with 9mm is we'll take half of
our inventory and scrap it because we just don't
have room for it. So we can't scrap it at breakeven,
right? There has to be some value to us even
to scrap it. So that's the difference between
our price and the full scrap value price. But
most of our customers and our repeat customers
at Brass Buyers, Very high. Over 80 % of our
customers are who actually send it. We get a
lot of orders where people aren't sure, like,
is this a scam or what is this? Or do they really
pay? We have probably about 10 % of our orders.
People never ship the brass to us. But for the
ones that do, probably about 80 % of our customers
are repeat customers. Why? Because they send
us brass. We send them mail. We are literally
reducing their cost to shoot. Well, isn't your
model, I think you said $1 .50 a pound, but didn't
you say that it was $1 .80 if it's store credit?
Yeah, so if you want to convert your 9mm brass
into .223... That's a 20 % benefit because $0
.30 out of $1 .50 is a 20 % benefit, so you're
getting a 20 % benefit against replacing the
brass that's now been cleaned and prepared and
things like that. Yep. and most of our customers
live in rural areas we have a lot of older you
know retired veterans especially that you know
they live in a rural area they've been collecting
their rifle brass for a long time they finally
have a full bucket of it and they don't know
what to do with it they don't have quick easy
access to a local metal recycling company and
by the time they drive to one uh they might as
well just ship it to us and so a lot of our customers
are in uh more rural neighborhoods and i know
this because i'm mailing them a check so i you
know i can look up you know oh where is this
city i've never heard of you know this place
before and and see where these checks are going
um also some of the brass as you mentioned don't
have the correct primer so And there's been some
308 in Burdan primer that we've been very unlucky
to receive. We're paying $1 .50 a pound for the
brass. We don't know that it's Burdan primer
until we inspect it. And to be totally honest
and fair, occasionally a couple of those will
slip out the door in an order if a customer contacts
us and says, hey, some of this 308 you sent me
was Burdan primer. No questions asked. We will
replace those pieces immediately. We don't even
want the old pieces back. It's not worth it.
We have made it right on every instance where
there's been an issue related to Burdan primers.
Because there's no inspection equipment that
is anywhere near affordable for brass buyers
to actually be able to inspect for Burdan primer.
These casings have primers in them. So we don't
know what the flash hole looks like unless we
take a flashlight to it and look. Now, I will
caveat that and say there are some calibers we
do purposely inspect for Burdan. So when we receive
7 .62x39 brass and 7 .62x51 brass, we will literally
flashlight those to check for Burdan primer because
it's just so common. It's the more common. i
mean i think isn't it yeah it well interestingly
we get a lot of boxer primer 762 brass but it's
certainly more of the rule than the exception
for those calibers so we do flashlight those
uh 30 carbine will flashlight but we we can't
possibly take a flashlight to every piece of
308 it's impossible yeah And of the two different
primer types you basically talk about there,
I mean, for those of you who don't reload this,
there's Boxer Primed, which oddly enough was
invented in Europe and became popular in the
United States, and Burdan Primed, which was invented
in the United States and became popular pretty
much everywhere else. Burdan Primed is very difficult
to reload. Can be done. There are ways to do
it. There are tools to do it, but most people
don't do it. The vast majority of people don't.
The vast majority of people, probably 98%, 99%,
will only deal with a boxer primed, which is
what you could typically find if you buy something
here in the United States. The other stuff is
just too difficult, unless it were wartime, without
rule of law situation, I wouldn't try it. I'm
not going down that. path of trying to do that.
It'd be very difficult. I was going to say our
business model is very simple. We will buy your
brass. We will always buy your brass. We get
a lot of emails and phone calls. Well, what if
I only have this? Or what if I only have that?
Or do you buy this caliber or whatever? The answer
is yes. We buy generally 22LR to 50 BMG. If it's
a unique caliber, we will custom quote it. If
you don't like our price, we're not going to
be mad at you. No big deal. We understand there's
a particular customer fit for this, but the value
proposition is simple. If there's a caliber of
brass you need to buy, we may have it in stock
for you. Hopefully we do and we can sell it to
you. If you have brass that you want to sell,
you've got a five -gallon bucket of brass that
your significant other is screaming for you to
get it out of the garage, mail it to us. 30 days,
you will get a check in the mail to pay you for
that brass. We have not had any issues from that
perspective with what our value proposition is.
You send the brass in, and we're paying you for
it. So to finish out here, as we close out the
show, you got any from either of your businesses,
High Value Training Academy or Brass Fires, particularly
unique or unexpected stories that you want to
share? And then along those lines, after you
finish that part, Where do people find you? Do
you have a YouTube channel? Do you have any other
events that are close term that you said this
year is not already mapped out in terms of community
events, but those things are coming? Or any other
comments about your website or anything? The
floor is yours on that. Sure, sure. Thank you.
As far as our community events go for high value
training, 2026 is mapped out right now. All of
the events through December 2026 are available
for registration right now on the website. It's
other things that we want to do that aren't up
on the site yet. So just to clarify that real
quick, I do have a great story, high value training
story. This just happened recently in one of
our full day classes. So there's a point in class
where I tell everybody, okay, let's take a 10
-minute break. This is a good time to either
go get food or order your food. If you brought
your lunch, then it's just a 10 -minute break.
We'll get to lunch when we get to lunch. But
if you're going to order food or if you're going
to go out to a restaurant to buy food, this is
a good time to go do it. So we all place our
DoorDash order from our phones during that break.
20 minutes later, DoorDash driver comes into
the facility. Let me give you an idea of the
facility too, because I have a feeling that this
may have been an uncomfortable situation for
the DoorDash driver. The building that we're
in, I don't know this for a fact, but I think
it probably used to be a school a long time ago.
It has a wing on it that has legitimate dedicated
classrooms. What a classroom would have looked
like maybe when... we were in school when we
were kids there's two floors the primary uh indoor
shooting range is a double decker with a total
of 21 stalls uh top and bottom looks like it
could have been a gymnasium right so i'm just
guessing that this building may have been a school
at one point to get to the classrooms you come
in the side door of this building you walk all
the way down the hall past the private range
past the entrance to the main range past the
retail store past the rental desk you go through
a separate set of double doors you go down a
little further and you hang a right and that's
where the classrooms are so door dash driver
shows up with one of the students meals and of
course we're a very charitable organization and
i offer this to every door dash driver that's
ever delivered a meal because I know how that
application works. You can turn it off anytime
you want. And so I would ask them, hey, you want
to stay for class? And if they say yes, I've
never had anybody say yes, but if anybody were
to say yes, I would hand them the books and they
could finish up that class. And if they want
the completion certificate for that class, they
can come back another time and do the first part
of the class. No problem. I said to the DoorDash
driver, hey, you want to stay for class? And
almost like it was scripted in a movie, he turned
around, said nope, started walking quickly through
the door, pulled up his pant leg to show us his
ankle monitor and got out of there. Oh. So I
don't I don't know. We don't know who this person
is. We didn't really talk to him, but I don't
know if he was allowed to be in the building.
I don't know anything about it. But we got a
great laugh out of that after the shock. wore
off of what we just saw maybe you got a good
tip out of it not an ankle holster an ankle monitor
ah yes okay there you go yeah yeah yeah yeah
um let's see a fun brass fire story um you know
that's such a behind the scenes business um i
i guess one of my favorite brass fire stories
is uh I think I mentioned this earlier but somebody
hit me up asking like do you guys take 22lr and
of course we take 22lr um and uh they shipped
us a flat rate a large flat rate box full of
22lr like no no padding or anything just you
know a giant bag of 22lr that took up the entire
space of the box and I I was just thinking in
my head that oh they think they got one over
on us they they you know they uh you know they
were able to get rid of what was probably just
garbage you know so um so that was a fun story
um with brass buyers actually i have more painful
stories than fun stories because you know me
and a couple people that helped me out with all
the sorting sorting brass at those quantities
is not fun It's not something you want to add
to your Saturday afternoon, but it's obviously
necessary for the business. You should call or
contact Corbin. They have a way of taking 22
long rifle cases and turning them into .223 projectiles.
Yeah, that's a good point. We don't have a big
inventory of them because we tend to turn them
over. Recycler very quickly. But if you got a
bunch of in like that, I mean, you might want
to talk to Corbin and say, hey, you know, people
are looking for a whole bunch of the cases, you
know, a thousand cases or whatever you want to
turn into projectiles, two to three projectiles.
It can be done. They actually have the tools
for doing it. There's some fun benefits to brass
buyers. I have a home build AR in 50 Beowulf.
Oh, yeah. It's sort of an oddball caliber. There's
a lot of opinions, pluses and minuses to 50 Beowulf.
I like it a lot. But what I really like it a
lot for is that a lot of the components for reloading
50 Beowulf are very similar to my 500 Magnum.
Yeah. So the powder is now the recipes are different,
but the powder is the same. The projectile is
the same up to certain grain weights. The primers
are similar. If you read the recipes, one uses
a Magnum rifle primer, one uses a Magnum pistol
primer. You can debate whether those may or may
not be interchangeable. Certainly, I'm not advocating
for that, but they're close enough. So when I
was building some of my ARs years ago, I built
a 50 Beowulf. When you have a business like Brass
Buyers, you can accumulate over a long period
of time, lots of 50 Beowulfs. So I have pretty
significant... reloaded on my own 50 Beowulf.
In fact, my story is that I have literally never
bought 50 Beowulf factory. I've only ever reloaded
50 Beowulf because I've been able to collect
enough of it over the years. Yeah, that's good.
I always wanted to get a 458 SOCOM. In an AR
platform. That's another one of those odd ones.
Similar. Well, we'll be seeing those at SHOT
here very soon. Indeed we will. That is an upcoming
show. So I want to remind the listeners that
you can find High Value Training Academy at highvaluetraining
.org. And you can find Brass Buyers at brassbuyers
.com. And is there any other outreach that you
want the listeners to be aware of there in terms
of email addresses or anything else? So you can
contact me directly if you need anything related
to either organization, Jeff at highvaluetraining
.org, Jeff at brassbuyers .com for training.
If you have general questions, we have a info
at highvaluetraining .org. email address that
you can use you can always reach out and call
anytime admittedly the the five people we have
on the board none of us are good with social
media if there's anybody out there that would
like to volunteer their time to a very worthy
charitable organization to help us with social
media we would love it and if you're hearing
this and you would like to make a charitable
donation to high value training. If you go to
highvaluetraining .org, right in the top right
corner, there's a link that says donate to us
and we'll send you a thank you letter for your
charitable donation. Also, high value training
has a very active Facebook page. And interestingly,
we were able to get high value training. So if
you go to facebook .com slash high value training.
You'll find us there. We were kind of lucky,
I felt like, to get that. Brass buyers, not as
much. The social media platforms hate brass buyers.
They have given us our fair share of strikes
to the point where we have just kind of stopped
using them. We've received feedback from social
media platforms. I'm not exaggerating. I'm not
picking on social media. But we've received the,
hey, you're in the business of selling what they
refer to as components. We sell casings, once
-fired or fired casings. We don't sell primers.
We don't sell powder. We don't sell projectiles.
We just sell the casings. But the social media
platforms do not like brass fires. Well, it's
a component. I mean, it's a component of a component.
And today, along the same lines, I got a notification
from... meal meta that said that our page was
not being recommended any longer. And it had
to do with the post where, and by the way, many
listeners don't know this yet, but Dan Young's
outdoor call radio app, we're now broadcast on
that every Monday and Dan picks a show and then,
and then runs it in a loop with other shows that
are all very, very good shows. And I announced
that as an event, like we're now being hosted
on this show. And I guess that they saw some
sort of a problem with that, and I don't know
what the heck is a problem with that. Because
we're not selling anything. I'm just saying that
we're now hosted on another platform. So it doesn't
take much. So one of the things we've focused
on with Brass Buyers is our search engine optimization
for the website, our SEO. You guys can try this
right now while we're talking. If you go on Google
and just type sell my brass, what's the first
website that comes up? I don't know. Can you
do that? You're an IT guy. You can do that. Yeah.
I can. I can. Give me a moment here. So our goal
with SEO was to make it as stupid simple as possible
to find us because other than word of mouth,
it's very difficult to advertise Brass Buyers.
Getting at it right now. Brass Buyers, number
one. Here you go. Yeah. so you don't even have
to know brassfires .com if you just google sell
my bra you don't even have to say once fired
brass casings or anything like that if you just
google sell my brass brass fires is probably
the first thing that comes up we have good scores
for that in our search engine optimization And
that generates a fair amount of traffic for us.
You know, it's kind of funny that you just, I
mean, that's an interesting idea because we do
follow this site called PodSEO, which allows,
or PodSEO, I think some people call it, which
allows you to understand where you are in SEO,
which if people don't understand what that means,
it's search engine optimization. And I just put
in cheap firearms podcast, which I've never done
before. And boom, we're the first two hits. So
pretty happy about that. But thank you for that.
Thank you for that inspiration there, Jeff. Appreciate
that. And I know nothing about search engine
optimization. Our web developer is a master at
it. And he wants me to be the he's the Jedi master.
He wants me to be a master at it. You're the
apprentice. I'm fairly technical, but I'm way
better with a 9mm than a lightsaber. So, you
know, I really rely on him to optimize these
things for us. And if he says, hey, you know,
I recommend this, my feedback is usually, great,
do it. You have my blessing. Okay, well, thank
you for coming on the show, Jeff. Great, really
enjoyed the opportunity to speak with you, Jeff.
It's all very good. Yeah, guys, I really appreciate
it as well. I have to admit, this is the first
time I've ever done a podcast. Is it? It is.
But, you know, I'm fairly good at dancing. Like
I said, I can I can get in front of a room and
talk. And I'm not shy on a stage. And I love
talking about the company. So I thought I'd be
all right at doing this. So high -value training
and particularly something that's closer to my
heart, which is reloading and so forth with the
Brass Buyer site. I would encourage all of our
listeners to definitely take a look at both of
those websites and let us know if you want us
to do more shows particularly related to reloading,
which is something which I think can definitely
help drive down the cost of enjoyable shooting.
Yeah, you know, this has been, you know, an unusual
show because it's the first time we've done shows
that have multiple unrelated products with the
same guests. So that, that made it somewhat different.
And you know, what's coming next is going to
be a lot of unrelated products just for, you
know, reference shot show is now 10 days away
as we record this. So we'll be at industry day
recovering a lot of stuff in live fire, and then
we'll be walking our feet off for several days
at the floor. Trying to find you guys the best
products. And what else are we going to on the
night of the 19th, Ken? We'll be heading to the
Gundy's Awards. Yeah, why is that? Because we
got nominated. We were nominated for the Gundy's
Award, which was great. I don't think we were
the last five people. I think they only let you
know if you're in the top five. But hey, we continue
to do this. Maybe next year we'll be in the top
five, guys. Maybe so, yeah. Out of 35, I think
it was 35. podcasts that were nominated for podcast
of the year. The fact that we were nominated
was just by itself. So look forward to that show
coming up. And, uh, if you've listened to our
previous podcast, a review of shot show, we will
not be recording it in my car and you'll understand
the reference when you get back to that show.
Indeed. Thanks so much for listening folks. Bye
-bye. Bye -bye. Okay, no, no, I'm not. No, wife,
I'm not talking to you. I'm talking to Ken.