Hello everyone, welcome
back to the
Nick amp podcast.
This is episode 21.
And today we're going to
discuss something
close to my heart,
content creation mastery,
and exploring the
importance of
being consistent,
maintaining quality
content, or, I should say,
and building a
supportive community
that goes beyond
just the numbers.
Before we jump into it,
let me share a little bit
of my journey so far.
So for those of you who
don't know me yet,
I'm Nick amp, I'm a photographer,
filmmaker, business owner,
creative entrepreneur,
outdoor
enthusiast, man of faith,
and a whole lot of other
things, not just one thing.
I know a lot of
people will just say,
I'm a photographer, but
just gonna go
with the theme
of what we're
talking about today.
I've always
believed in making art,
not just creating content
for social media and views.
And today we're gonna talk
about creating
longer form content that
makes more of an impact
than rather than just
creating content for views.
Today we're gonna talk
about creating
longer form videos and
films that are impactful,
that resonate
with your audience.
So one of the more
significant things in my
journey lately
is I changed my niche.
I started out as a
landscape photographer,
and I transitioned into an
outdoor adventure,
travel content creator.
And I quickly realized that
is not what I wanted,
and I know I've talked
about this before.
My interests have evolved,
but also I've always been
interested in many things,
fitness, soccer,
mountaineering,
making films, not just
being a photographer.
Being a man of faith, I go
to church every Sunday.
I help teach Bible classes.
I realized that I wanted to
share more in my life
so that the people
following me,
they get a better
understanding
that you don't just have to
be one thing.
I've noticed a huge
trend pushing back
of the niche-less
content creator.
And you know, it's
resonating with
a lot of people
because a lot of people are
interested in
multiple things.
Maybe photography is a
portion of interest,
but then they're also in
the rock climbing,
they're in the badminton,
bowling, whatever.
You can be interested in
more than one thing
because we're humans.
So moving forward, I do
wanna talk about something
that it's passion projects.
They're some of the things
that keep you going,
and they're hard to do when
you're balancing
a full-time job, family
commitments,
and client work,
running a business, a lot
of different things.
A lot of those come first
because we have to pay the
bills, right?
And a lot of the times,
passion projects
do not pay the bills.
They don't,
they just don't.
But here's the thing,
creating passion projects,
keep the
creative fire going,
they keep the
passion going.
But not only that, they do
create opportunities
for new work.
Now, I don't know
if you know this.
So let's say you create a
short film on a
specific person
and you added your own
creative style to it,
and it was just very
specific to how you create
things, okay?
And it's about a person,
it's very impactful,
and a company sees
it, and they realize
they like the
way you filmed it.
And they want you
to create a film
with that type of style,
similar for them.
Now, hear me out.
They would not
have seen that film.
They would not
have hired you
if you didn't create that
passion project.
So not only does this help
you keep going
and being able to separate
work from fun
in terms of being a
photographer or filmmaker,
it creates business
opportunities
to create more of the work
you like to create.
And isn't that what we want
to do as creatives?
We want to create work we
want to create.
We want to create
work that has impact.
We want to create work that
we're interested in
because let's be honest,
creating
commercial work for clients
is not always
what we want to do
or we're super
interested in.
Yes, it pays the bills.
Yes, we know that we're
serving other businesses
and we're really
helping them out
and helping them
reach more people,
helping them make money and
get more abused
to their business.
Maybe they have
a good mission
and they're going to impact
those people.
But when we start getting
more projects
that really align
with their values
and what we want in life
and how we want to help
other people,
man, if that
doesn't get you excited,
then I don't
know what does.
So that is why you
need to make time
to create passion projects.
And if you can dedicate 30
minutes, one
hour to it a day,
maybe three
hours a week, do it.
Maybe it might take you
three, six months
to get one short film out.
Okay, that's fine.
As long as you get it done,
that will help you stay
inspired and
being creatives.
Staying inspired is
something that
they can get you.
You get that creative funk.
I highly, highly
encourage you guys
to get that script out that
you have for
that short film
or that idea,
put it on paper
and take actionable steps
to get it done.
Because you never know.
I mean, this short film
that you make,
this passion project, how
it's going to
impact others.
And even if
one person says,
Nick, this passion project,
this film that you made,
it really
resonated with me.
And it made me
think about something
just a little
bit different.
That's good enough for me.
To the heart of the
podcast right now,
we're gonna talk about
content creation.
Now, yes,
creating more content
does increase the chances
to get more views,
more likes, more awareness
to your account.
Being consistent
is super important,
but mindlessly putting out
content just to put it out
is not going to
help you grow.
Maybe it might, but it's
not going to
help you create
a strong impact
on other people.
Just because you
get views on a video
does not mean
that video is leaving
a huge impact on someone.
I don't know about you, but
for me, me personally,
I want my
videos, I want my art
to have an
impact on others.
Because what are we doing
this all for?
And if it's not
creating an impact,
if it doesn't mean anything
to make money,
okay, that lasts for a
little bit of time.
I mean, yeah, it
pays the bills,
but at some point you're
gonna get bored
or you might
be unfulfilled.
Now, in terms of
mastering content,
there's a couple
of few strategies.
You have to figure out who
you're talking to.
Now, this goes for
content creation,
making cinematic films,
making YouTube videos,
making blockbuster films,
documentaries.
Who is your
target audience?
Now, I'm being
serious here.
Making Avatar, who is it?
The more you know about who
you want to interact with,
who you want to
see your videos,
the more better you can
create your videos.
So for content, maybe I
wanna motivate filmmakers
who wanna start
their own business
and they're also
into the outdoors
or in the fitness, they're
into improving themselves.
Now, my content's gonna be
motivational.
I can make cinematic
videos,
showing my workouts,
me making business plans,
showing off my outdoor,
doing something hard.
And it's all
doing through the art,
but also showing I'm
improving myself.
Now, that's
very, very specific.
Are you with me here?
Now, whatever
that means for you,
figure out what it is,
write it down,
and start gearing that
content
towards that person.
Not only does it help you
find that person,
it repels the
people if you don't want
to follow your account.
And people who don't align
with your values,
if they don't
follow your account,
they're most likely not
gonna engage
with your content
because they're not
interested in it.
We want the people
who are interested
in what we're trying to say
because those are the
people we're
trying to connect,
the people we're
trying to impact.
Now, that's my
little tidbit today
for a content
creation mastery.
Figure out who your target
audience is, your avatar,
who's that person that you
wanna impact?
So for me, I've really
decided to change
the way my
content is being made,
the kind of content I make.
It's gonna be
more educational,
teaching about filmmaking
tips, photography tips,
creative tips,
business tips,
helping people grow,
not only just with their
skills, but
with their mind,
with their faith, with
their self-improvement,
improving their life.
How am I gonna do that?
It's gonna be through
educational
videos like this,
talking to them.
This is a podcast, but
doing a
talking heads video,
having tutorials,
increasing my
YouTube videos,
we're showing that.
And I'm also gonna
incorporate
cinematography in it
because I wanna showcase my
creative style
into the short-form content
because I don't
just wanna post.
Hello there, my name is
Nick and here's
how you do this.
Yeah, some videos are
necessary like that,
but I also still
wanna create art
because like I
mentioned earlier
at the beginning
of the podcast,
I don't just wanna create
mindless content
putting it out there.
I wanna create art, I wanna
create something
that means something.
Art has to mean something,
at least for me.
I hope you
guys feel the same
and if you don't feel the
same right now,
maybe you'll take a look at
today after this podcast
and you'll think, man,
maybe I have
been posting content
that has never
been meaning anything.
I don't even let
the work content.
I know I've said this in
last podcast,
I just don't like it.
I like the word art.
I wanna create
art, not content,
not long-form videos, art.
Now I don't have a
problem with people
making short-form content.
That's how they
make their money.
For me as a creative, I
just can't just do that.
I have to, for me, it has
to mean something.
Now what do I wanna do with
this content though?
I wanna help others be
confident in themselves
to follow their dreams,
whether it's in the
creative side,
the business side, the
fitness side.
Just improving your life,
that's what I wanna do.
I wanna help you be more
confident in that
and I really,
quite frankly,
I'm excited to share that
with everyone I am
because it's created a new
fire in me to create.
I got burned
out for a while
because I realized I wasn't
making
meaningful content always.
When you know
you're making an impact,
it motivates you to do more
and I figured out what
problem I'm
trying to solve.
I figured it out and when
you have that clarity,
making content,
making videos,
this becomes a
whole lot easier
because you know who you're
trying to help.
This last
portion of the podcast,
I wouldn't be here without
my community,
whether that's my support
system, my family,
my church community, the
online community,
the people who follow me,
the friendships I've made
and it goes beyond
just the fire emojis
that people comment.
I've created
real friendships
on these social
media apps, I have.
I've been
backpacking trips with them,
I've gone on traveling
trips with them,
I met up with people and
actually on Thursday,
I'm meeting some
friends from Houston
and those of you who you
know they are, Arturo,
I'm excited to meet them
and I wouldn't have met him
unless it was through these
social media apps
and it's simple as, hey
man, you post
good work DMing them
and I would love to meet up
with you sometime.
I'm gonna be in the
area at this time,
maybe take some
cool photos and videos
or maybe I'll just buy you
a cup of coffee
and I could pick your brain
about the art photography,
the art filmmaking, the how
to run a business.
It doesn't have to be
actually doing the act,
you could just be buying
coffee and
hanging out with them
because you, me,
all of us often forget
that people on social media
are actually real people
with feelings in real lives
and everything you
see on social media
is not always
what it seems to be,
it's just a sliver of what
we show them.
Social media, podcasting,
it's all just for
entertainment.
Yeah, there's educational
content on there
but it's meant
to entertain us.
These people
are real people,
they're real
people, real life people
and I think once you
realize that,
it becomes a
lot less scary,
the fear of
judgment goes down
because you realize
they're all feeling
the same things
you're feeling.
They're feeling and putting
themselves out there.
That person who
has 100,000 followers
has just been at a longer
time than you,
they've been
practicing longer.
They're on probably year
three, year four, year five
and maybe year
on month one.
I thought I was way better
than I thought I was
when I first started out.
I was thinking, why did I
not get all these views?
Why did I not have all the
comments like
everyone else?
Why am I not getting as
much attention?
Why does that work?
I look as good.
It takes time to
build a community.
It takes time to
improve your skills
but you know what you can
do right now?
You can leave a meaningful
comment on someone's post.
You can leave a meaningful
DM in someone's inbox.
Anybody can do that.
Anybody can be personable.
Humans wanna connect with
other humans.
We don't just wanna
connect with robots.
We just don't,
at least I don't.
I cherish the human
connections and
relationships
I have with other people.
This community goes deeper
than the numbers
and I just can't begin to
explain how
much of an impact
and how much of inspiration
it has brought to me
and how much it
keeps me going,
how much it inspires me
because I know
that other people
on this app, other people
out there in the world,
this community, they're
creating videos,
they're creating content,
they're working
hard on the business
even when they
don't feel like it.
So what gives me
the right to just say,
well, I don't feel like
doing it today.
I'm gonna call
it quits early.
This community is here to
not only just support you
but also keep you
accountable, motivate you.
And that is honestly why
building a community
is so important, even if
you only have a
thousand followers
on social media.
I know people on social
media who have a
thousand followers
and their community is
much, much stronger
than people with
over 50K, 100K, 200K
because they are personable
with one another.
They actually
mean what they say.
They leave
beautiful comments
instead of just
spamming fire emojis.
Personally, I don't like to
leave comments like that
fire emojis, I like leaving
meaningful comments.
If I comment on your post
because I generally like it
and I genuinely wanna
engage with
you, the person.
So that's a wrap for
episode 21 of the
Nick Camp Podcast.
I hope you found this
podcast valuable,
whether it was
here inspired,
you learned something
motivated, educated,
just hope we took
something from it.
And I really just
want you to remember
it's not about the numbers,
it's about the
impact that we create.
If it's one person that we
impacted, that's amazing
because it could
be a chain effect,
that person could affect
two other people.
And this keeps growing,
two, four, six, eight.
Focus on impacting
someone's life.
It can make all
the difference.
You have no idea.
If you enjoyed
this podcast,
I'm gonna describe whether
it's an Apple Music,
YouTube,
Spotify, leave a review,
share it with your friends.
We're on social media.
the podcast is
@thenickamppodcast
My Instagram is
@thenickamp
And again, thank you for
watching or listening,
whatever you're consuming
this podcast on,
stay creative,
stay authentic,
and I'll catch you on the
next episode.