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You're listening to the Arch Publications Business Insight podcast. I'm Katie O'Regan

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and we are publishers of magazines which are delivered free each month into 33,500 homes

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across Holmes Chapel, Sambach, Middlewich and Congleton, lovely Cheshire towns and villages.

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Our magazines advertise businesses and we run articles and editorials which delve into

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the owners behind those businesses. We find out what makes them tick and learn more about

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their expertise. Coming up in this edition I speak to Mark from the Design House by Interior

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Motives. They have a retail space of beautiful items for your home and he's part of a very

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talented interior design team all based in the village of Holmes Chapel Cheshire. Business

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Insights with Arch Publications hosted by Katie O'Regan. So we're here at the Design

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House by Interior Motives which is just off Manilane in Holmes Chapel and it's been here

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for over a year now which I feel like has been the fastest year of my life and I'm here

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with Mark who is the owner along with your partner Max and we're having a chat, we're

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having a catch up because I did come in and see you when you first opened and it'd be

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nice just to see how things have been going but just give us a bit of an outline about

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how you got to this point where you've got this fabulous retail space in Holmes Chapel.

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So Interior Motives as a company had been trading for over 12 years and we decided having

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come through lockdown that we needed to do something new. We needed to expand a little

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bit because of the demand we were getting. We'd been notified by a number of different

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people that they'd perhaps made mistakes. Buying and shopping online isn't always necessarily

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the best thing to do for your home. People get sizes wrong all the time. So we felt there

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was an opportunity out there where we could create something that could emphasise design

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and living spaces. As you can see here today we've got different room sets that people

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can see and see how you can style your home. But it was really, we felt that the design

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house can then emphasise how everything can be done under one roof which is a service

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that we can offer. Anybody with a blank set of plans or a blank room or blank canvas can

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come in and we can help them design everything through from the flooring through to the paint

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colour to the sofa to the light fittings to the window dressings. It can all be done

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and selected all under one roof. Yeah so just to explain when you come in the unit you come

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upstairs and you've got a lovely kitchen set up and you've got a lounge. You can imagine

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what your lounge is going to be like with some lovely sofas and then a very nice large

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bed and then a lovely dining room area and it would be my dream set up for a home I think

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because it's all beautiful. It's very much like a large apartment. It is! Yeah it is!

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The only thing we're missing is a bathroom. Yeah. Yeah no I think it was really to try

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and show and demonstrate you know how you can mix and mix colours and how they can blend

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together so you don't have to have the same colour in every room but then actually sort

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of working with the same sort of colour palette you can then mix that and then work it through.

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It's not just a showroom though is it because you've got lots of lovely pieces that you

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can buy ranging from candles to sofas. It's amazing. Absolutely yeah everything really

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from a candle stick to a diffuser to artwork to wall lights, ceiling lights and of course

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a library that shows a lot of wallpapers and fabrics as well. So I could come in today

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for someone's birthday and take away something beautiful couldn't I? Absolutely yeah and

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yeah to suit everybody's purses and budgets as well really. Yeah I have actually spotted

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a set of candles that I am going to take away. I will pay for them. My husband wants to buy

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that chair over there which is really beautiful. People in Holmes Chapel probably will remember

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you from when you were based in the village which how long ago was that? Gosh we're going

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back about eight years I think now. Yeah you were on the corner which is now the ice cream

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shop homesuit home. Absolutely yeah and I think at the time Holmes Chapel was going

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through a change. We'd seen a lot of the high street banks move out of the village and I

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think we really felt that our business at that time our core business was contract work

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and I think we've sort of seen the contract work develop and that's another side of the

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business that we still deal with but we're very much heavily emphasised now on working

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with private clients with homeowners and we're working with everybody from whether it's their

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own home to whether they've got holiday homes. We've done a number of Air B&Bs in various

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cities around the UK and that's been really interesting and really good to work on. When

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you think about having an interior designer to come in and do some work for you I always

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worry that it's going to be expensive. What is the kind of starting cost for something

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like that? I think we always look at the bigger picture and we look at how big the project

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is going to be. We don't have a set structure or set fees and we always like to say our

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first meeting is free perhaps just a cup of tea or a cup of coffee is the only payment

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that's needed but from there we then sit down with the client and understand the brief that

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they have and their time scale that they want to work to and then really understand how

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much involvement they want because some people are quite happy to do their own thing but

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just want the ideas putting together in perhaps design boards or mood boards which we're quite

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happy to work with clients and do that. If not then we will create a shopping list and

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a lot of clients enjoy the fact that we will do the shopping for them. We go to our supply

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chain we bring everything in as you can see downstairs we've got a massive warehouse space

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so everything comes in here and then we then take that out to our clients we install it

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all we have a dedicated team of installation fitters and curtain installers so we install

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everything and then we even take all the cardboard and packaging away and then everything's

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done for them. And you tidy up as well. We do yeah we do get our Henry out every now

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and again. Oh I love that. What you're saying is that it doesn't matter really what your

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budget is you can come out and say look you can have these ideas and they can go away

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and you know look at it themselves or you can just do everything. Absolutely yeah I

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mean we've done it recently with a client who has simply wanted just some wallpaper

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for a feature wall and we've been able to help them we've chosen the wallpaper and we've

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even specified a paint colour for them to go with that and they've got their decorator

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installing. We do get a number of people that come to us and say I haven't got a clue where

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to start I don't know anybody we've just moved into the area do you know a local decorator

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and we do work with a number of different trades that we can then put those trades in

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touch with our you know our new clients and they help them out. How do you work out what

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someone's going to like I know you said you'd take a brief but what is it you know what

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would you ask me. I think the big thing is to find out what you've seen already if you've

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got a lot of people are using the internet things like Pinterest and Instagram the following

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designers they may have stayed in hotels where they've enjoyed a certain room colour and

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they've built their own sort of if you like small portfolio of images of things that they

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want to do and what they like and then it's then starting to put ideas in front of them

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that we see the reaction of whether it's a yes or a no. Yeah and you have done some quite

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big properties as well haven't you. I think last time we talked about that you've done

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some really large decadent houses. We have yeah and it's a real mixed bag we've got a

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project on the on the on the go at the moment which is for a 1980s built house that we were

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going in and redesigning that knocking walls out and creating large spaces. We've worked

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with a thinker over a farmhouse in Mallorca which was an exciting project and that involved

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again creating space knocking walls down. We've worked in 16th century thatched cottages

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and even penthouse apartments in city centres so we work with a very much a mixed bag of

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different houses and different styles. We're quite lucky I suppose as well we've got that

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broad range of properties because you obviously work across the whole of Cheshire and it sounds

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like the whole of the country as well but in Cheshire we do have a real mixed bag of

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different properties that you can go and work in. Yeah very much so yeah I mean obviously

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that there's lots of 1970s houses that were built in the last sort of the boom many years

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ago 50 years ago when you know a lot of people moved out of the cities of Liverpool and Manchester

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but we've also got a lot of modern houses as well being built and I think sometimes as

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the builders always say they like to provide you with the house but they don't provide

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you with a home and that's where our job comes in that we help the client then convert that

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house into a home with lots of nice things that you can buy from the showroom. Yeah that

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you've you know got on display some of the fabulous obje d'or. Absolutely. Is that what

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you call it? Nicknacks I think. Tell me about what your plans are over this year then you're

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obviously selling you've got beautiful stuff to sell are you going to continue doing that?

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Very much so yeah I think certainly the last 12 months has shown what's been popular. We've

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just all popular diffusers everybody loves the smell of the diffusers as you walk in.

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Yeah certainly been very popular even though we've always sort of had that knee jerk and

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that cringe about going online we are going to go online. Okay. So we are working with

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our design team at the moment in starting to look at uploading images of soft furnishings

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that we're going to be selling online as the first sort of start into that new venture.

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We've got lots of projects on the go that we're working with as you can see we've had

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some new redesigns in the showroom with new wallpapers we've got a fabulous new company

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that we're working with from Italy that are bringing and developing a silk wallpaper so

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that's come in slightly wider than the normal but the textures are very very different.

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Is that the one here the greeny coloured one on the wall? Yeah yeah. Decorators cringe

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because it's a metre and 20 wide so yeah nearly obviously well over twice the normal size.

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What's the benefit of having silk is it just the way it looks? Just the way it looks the

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reflection that you get. Oh it does look really nice. Also you have a fabulous wallpaper which

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has got birds and greenery which is stunning. The green colours at the moment those sort

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of pastel colours that we have you know the terracotta, the rust, the green are still very

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very popular. Certainly lots of tropical textures with in fabrics and in wallpapers have been

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introduced to from our suppliers to the market and they just throw something different in

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a room design. So people can if they want to just have a browse they're absolutely very

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welcome to come in and have a browse. Yeah yeah we're open six days a week from nine

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to five Monday to Friday and then Saturdays 10 till three. There's always somebody here

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and we're always somebody you know able to lend a hand and give some advice and if we

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haven't got it on the shelf or displaying it then we can source it from our database

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of suppliers that we work with. And what about furniture then do you have a cat because

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obviously you have got sofas here but there must be more you can get. Absolutely yeah

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yeah we're now working with a sofa manufacturer based in Europe. Lead time is possibly standard

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as with most furniture suppliers and there's a lot of different styles and textures of

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fabrics that you can choose from. But then again we also have a number of UK companies

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we work with that can do spoke furniture and one off so yeah. We did touch on the new wallpapers

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the silk what are the trends did you think we've got coming in 2023. Feature walls are

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still very popular a lot of people are going more for texture particularly in sort of areas

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where like linen wallpapers come in and they have that nice sort of feel to them. There's

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no real set colour although grey is not necessarily the new colour as it was. Is it like a sand

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colour. I think the new word is grey. Is that like a sandy kind of. It's a sandy grey colour

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yeah that's the top mix with grey. Yeah it has you know people have often thought grey

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has been a little bit cold and I mean when there's too much it can be but I think the

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benefit of it now is that the colours that are coming out the popular colours of the

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greens and the oranges the rusts the terracotta sits so well with grey. Black is still very

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popular as you can see we've got quite a few black things with benches and stools and

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things. We've had lots of new fabrics come through like a boucle fabric which is the

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texture which we have on the bed that we've got on display so there's lots of that coming

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through. Just give me a bit of your background of how you trained to do this then. What was

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your history not that long ago. No no no not at all I've fallen into this from a great

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height. I've been involved in housing and property for gosh since 30 odd years ago I

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was dare I say an estate agent many many years ago. I was yeah a long time ago but Maxine

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before she moved to the north west had her own curtain workroom and was a designer down

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in London and her trip sort of travels took her from London up to Scotland and then down

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to Cheshire and she's been in Cheshire now for over sort of 20 25 years and she's been

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here. You are a couple couple as well aren't you. We are yeah we're married. Yeah we are

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married. So where did you meet then. We met in a wine bar in Sandbatch many many moons

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ago yeah. Right nice. And you both happened to be in an industry that you like the similar

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industry. Yeah I was selling new houses at the time and Maxine was designing for a number

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of celebrities and different companies working from Knutsford and we got chatting and various

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things and a few glasses of wine later and yeah yeah. And you've got children as well

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haven't you. We have yeah we have both been married before. Yeah we've got the blended

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family. Do they work for the business too. Holly our daughter she's just gone on maternity

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leave so we were expecting our first grandchild at the end of April. That will have the best

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nursery in Cheshire. Oh absolutely it's just been finished this weekend. Yeah. And we don't

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know what we've done to the other two because one's one side of the world and the other's

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the other. Charlie's following his dreams of playing football over in America. Wow.

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And amazing my daughter she's off in Vietnam teaching English. That is amazing. Yes. Where

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abouts in Vietnam. She is in Saigon. Wow that is absolutely amazing. You've obviously brought

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them up well to be adventurous. That's why we've got no money. And we're still having

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to keep working. Yeah yeah well I hope you keep working forever because obviously you

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do some amazing designs and you've got some amazing stuff here. So how do you keep on

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top of trends then. We're in we're in touch with obviously our supply chain all the time.

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We constantly and see and we visit trade shows and there's lots of information that the design

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network sends out on a regular basis. So we're seeing stuff all the time from latest lighting

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to fabrics and artwork etc. So yeah we're in touch with stuff all the time. And do you

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like being creative then if someone was to say you've got a blank canvas do what you

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want would that be your dream scenario. Absolutely yeah I think I often take a backseat and I

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sort of manage the budget and the purse strings more but the design team do love to sit down

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and get and think right. And it's often something that we see it's just the odd wallpaper or

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the odd bit of fabric that we suddenly see and think oh my god where can we use that

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in our next design because it is so striking that where clients allow us to be creative

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we can really then go to town and introduce that. Just some people say I've got this sofa

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that's the only thing I want to keep work around the sofa. Absolutely yeah I think that's probably

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what I would do. Yeah and then start afresh with everything else. Yeah absolutely yeah

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so it's really been very nice to catch up with you again and the message is if you just

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fancy a little trip out to Holmes Chapel then come and have a look inside the design house

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there's free parking outside there's lots of amazing bits that you can pick up to buy

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from as we said candles glasses you've got full furniture chairs you've got lighting

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so many wonderful things if you wanted to treat yourself which is always nice or if

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you have something to buy for somebody else this is absolutely the perfect place to come.

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Thank you for listening to another episode of the Arch Publications Business Insight

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podcast you'll be glad to know we did buy the chair and it's very chic and very comfortable.

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To hear more inspiring interviews from local businesses across Cheshire subscribe on your

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favorite podcast platform and to check out our magazines either through your front door

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or if you're out of our delivery area you can find them on our website archpublications.com

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and I'll be back very soon chatting to another Cheshire business. Business Insights with

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Arch Publications hosted by Katie O'Regan.

