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You're listening to the Arch Publications Business Insight podcast. On this edition,

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I interview Abby and Jason. They're the owners of Larvin and Clegg Funeral Care based in

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Congleton. Keep listening to find out what Jason said that made me react like this.

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Did not know, but that makes sense. Wow, that's amazing.

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Don't forget to subscribe on your favorite podcast platform. Just search for Arch Publications.

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Hope you enjoy the Arch Publications podcast. Hi, I'm Katie from Arch Publications and you're

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listening to our podcast series where I go out and meet local businesses. And if you go around

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the one way system in Congleton, you will have probably noticed a new funeral business. Well,

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it's not actually that new. It's been here for four years. We're going to hear all about it from

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the owners. We've got Jason and Abby here from Larvin and Clegg Funeral Care. So I want to start

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with obviously I mentioned you have been here for four years, but you didn't just appear as funeral

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directors. You must have done something before that. So do you want to start Jason by telling me

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a bit about your career history? Firstly, hello Katie. Hello. My career is an interesting one

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really. I started in, well actually I decided at age 14 I wanted to be an undertaker. I was raised

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in rural West Yorkshire where everything's on hillsides and I was the sort of kid that I was

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at the jam jar in my pocket catching grasshoppers and other insects. I was always interested in

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natural sciences and one of the places that we always found lots and lots of wildlife to catch

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was Cemetery because on a hillside they have long grass and as a child I found myself clambering over

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big lumps of stone that had you know writing on them. Been there for hundreds of years? Absolutely.

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And then through time realised that there were actually graves and then realised that underneath

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one of six feet under here there are skeletons and there's absolutely fascinated by things.

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And then I was out walking with my mum and she made a stop at the side of the road and I didn't

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actually understand what was going on but she made a stop and bow her heads and a cortege came past

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and I looked at the cortege of the black cars and the coffin and I thought that's what I'm going to

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do. So at age 14 I went to school and said I'm going to be an undertaker. Work's experience was

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interesting they sent me to a graphic designers. Oh actually I might have quite enjoyed that to be fair.

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Ironically I learned a great deal in those two weeks and it served as it served as well over

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the years. Got to age 21 and I managed to get myself a work placement in the mortuary at

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Huddersfield Royal in February. So how did you do that? I wrote to the Chamber of Commerce

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because one of our neighbours was a paramedic and he knew that the Huddersfield mortuary had taken

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on a girl a couple of years earlier via the Chamber of Commerce on a training programme.

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So I wrote to the hospital, I wrote to the Chamber of Commerce, finally I managed to get an

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interview and they accepted me which was a massive achievement in itself. So at age 21 I found myself

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rolling up my sleeves and you know the first two days I was there was involved in post mortems.

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Is this just going back a bit did you have did you sort of aim to get certain qualifications

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then? Did someone say if you want to do this you need to have these qualifications?

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No, purely it was a weigh in. I had no joy, luckily, working with the local funeral directors. I'd

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written to them all and asked them for a job but you know there's lots of people that want to work

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in funeral service and it can be quite difficult to actually get a door to open. Going back 30 years

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many of those family run services were very much if you're not part of the family you don't get a

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foot in the door. The only other avenue I thought was potentially I could become an embalmer.

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My dad's newer gentleman who was also an embalmer and he suggested that you know an

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embalming route might be the way forward and I initially wrote to the hospital quite naively

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to ask them if they could offer me an embalming experience. Obviously at the time not realising

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that hospitals don't embalm. They accepted me on the basis that I told them that all I wanted to

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do really was learn as much as I could and hopefully through them getting introduction to one of the

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local funeral directors who would hopefully take me on an apprenticeship. Is that what happened though?

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Um no!

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It was a galleon's effort. No, no it didn't happen like that. I bet like you know when you're going

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clubbing in Leeds because actually we're a similar age and I lived in Leeds about the same time as

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this and we used to go to majestics and all those places and I'd be like looking round at the fellas

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and I'd be like hi come over to you and what do you do? I once got very very drunk and I was

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sat in a nightclub and a lovely young lady came sat next to me and she just had to tell me she

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was a nurse and I went oh are you I used to work in the mortuary. Literally spent the next 20 minutes

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barring this poor girl on how to dissect somebody for a post mortem. I bet she was actually quite

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interested. I don't think so because she didn't stick around. Oh okay. So it's not Abbie who you

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have next to you now. He's also your wife and your work wife. Well technically we're not married. Oh

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oh sorry. And on Valentine's Day that's become a touchy subject. How long have you been together for?

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Almost five years. Because you obviously just from the very short time we've been talking

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you are so passionate about your job. I'm not saying that you're not Abbie but Jason when I

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came to meet you the first time we talked for a long time because it's clear you're really passionate

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about your job and I know I've gone off track a bit really because we were talking about your

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career history and going over that what you've done before and how you got started just reinforces

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that you're so passionate about your job. I've had conversations over the years when I've been driving

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herces and I've had clergy at the side of me and I've had conversations with priests and vickers

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and other ministers and they always talk about they felt a calling to their role and I actually

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identify with that because at age 14 I was sat there looking at headstones and being fascinated

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by the fact that there were people you know buried in the ground. So for both of us the line of work

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that we're in isn't a job. It's a way of life. I think I may have said to you before about Christmas

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Day it's an analogy I use all the time that if Christmas Day is your favorite day and it's the

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one time of year when your family are all around and they're coming for Christmas

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Day and Christmas Day is your favorite dinner and you're so excited about it. Your phone rings

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and there's a family that's just lost somebody important to them then your Christmas dinner

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can wait that's what microwaves are for you know and if you've not got that level of commitment

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go and do something else because this is not it's not a job it's a way of life.

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So I'm just going to turn to Abby now so what's your career history then?

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So mine's not as exciting as Jason's. I wouldn't use the word exciting but I would say interesting.

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Yeah well I finished school and went on to college to do beauty therapy and studied in

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beauty therapy for a couple of years then had a little break from that and worked abroad for a few

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years and then came back and went back to beauty therapy and then after that just decided that I

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kind of wanted to do something a little different but I wasn't quite sure what so I had a choice

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really between going into something like midwifery so my two choices were midwifery or funeral care

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right so where Jason- birth or death? Yeah exactly so where Jason says he had a call in for funeral

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care I had a sort of maybe a call in for a care in profession so it was either help someone into life

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or help someone over to the other side and just applied for a job and started as a part-time funeral

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arranger. In Congleton because you're from Congleton aren't you? Yeah originally from Congleton then

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worked in Sandbatch at the moment but no my part-time funeral arranger job was in

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Crue. Okay so then worked my way up a little bit through the roles and then ended up in in Manchester.

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I mean it's quite nice because I didn't really have I didn't know what path I wanted to follow but

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I think we're a believer in that your paths already set out for you so we were meant to sort of meet

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each other and we believe that don't we? I feel the same way about my husband as well he'd be nothing

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without me. We're very fortunate in that we our paths crossed um Abbey downplays her role slightly

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I mean she had an she held an important position in in her working which wasn't just a part-time

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funeral arranger she was one of the managers she was overseeing a team of funeral arrangers. I always

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describe myself as just a simple undertaker because that's all I ever wanted to be but the fact is is

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that between as we had such a dynamic skill set every job within within a funeral we take care

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of in house and between as we've got an incredible skill set which means that we when we say to a

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family we will look after your loved one as though they're a member of our family well we mean it and

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we can back that up we because we've got all the skills in house to do that. I once watched Abbey

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glueing individual eyelashes onto a lady that passed away she was not very old she'd taken

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her own life sadly her eyelashes had been damaged through the process and you spent three hours

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didn't you it glueing individual eyelashes on to make this girl look as beautiful as possible

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there's an element in our we were very specific when we named our funeral service funeral you know

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laughing and like funeral care yeah and it's the care aspect but it's not just the care of a family

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obviously that's a given people we understand that when people come here they're not necessarily in

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a good place they're not coming here because they want to they're you know they're usually going

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through one of the worst moments in their lives something that is it's horrible if you've ever

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experienced grief and loss so of course our job is to care for that family but our job is also to

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care for the person that's passed away and I really do believe that Abbey and I have got that skill

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set absolutely nailed down yeah we're just currently sat in your premises which is a really nice calming

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environment it's really comfortable you it's really nicely decorated you've got modern chairs it

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doesn't feel like oppressive and it doesn't feel patronizing either because you have this vision

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of some places you go into them they might be just slightly you know you don't have that depth that

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they actually generally mean it but in here you feel like you genuinely do mean it does that make

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sense by the way you've decorated Abbey's responsible for that okay yeah yeah we just didn't want the

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darkness that you find with the traditional funeral homes so we wanted something that was just

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neutral but cozy that's what it's like yeah that gives you the cozy homely feel and it's just

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decor that we would we would have in our house if you know if we were decorating so we just sort of

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base try and base everything on comfort comfort yeah and try and make people as comfortable as

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possible and relaxed one of the things that we've often found is because we we just try to create

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an environment where people could relax and talk because not everybody that comes through the door

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has lost someone people that come through the door may be facing you know a long-term illness that

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they may pass away from and we don't want people coming in into a dark Victorian funeral home we

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wanted to create an environment where they could just come in relax and talk and very often we find

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that we sit down and Abbey's usually got a notepad taking notes and we're just having a conversation

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in the chat and the family arranged the funeral without realizing they've arranged the funeral

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just from just from conversation we did that I don't know when I first came in it was really

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weird I felt like the need to tell you how I wanted to have my funeral I don't know why it's like

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you know that was the first time we met and I found myself saying I actually want this and I want that

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and you know and that's just obviously something that you're very good at getting out of people

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I think we say it a lot don't we like if we go out Jason says I'm not talking about work tonight

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because people when they see us they automatically want to talk about what we do don't they yeah

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yeah and like you said they'll tell us what what they want to do because I don't know I think it's

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one of them where they feel like they can't talk to other people about it but they want to talk about

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it yes people want to talk about death that is so true yeah and this and this is an environment we

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say it all the time is that you can have anything that you want there is no right or wrong yeah

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what's the strangest request you have had then we don't have strange requests okay

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fair enough yeah it doesn't if someone said well we'd like Abby to skateboard in front of the

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hearse wearing a pink tutu then Abby would practice yeah I've not got a lot balanced

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so there is there is we don't there isn't a weird okay we were very fortunate because in in Manchester

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we worked in an area where it was really diverse both in religion and culture and so we've seen all

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aspects of them yeah you know we we've looked after funerals for the Jewish community you know

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they want everything done within 24 hours but they practically do everything themselves so we're

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there just as a guiding rule we've looked after Sikh funerals where we've had busloads of people

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coming from all over the place we've looked after West Indian evangelical funerals which are just

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incredible aren't they yeah lots of music yep absolutely yeah everybody's up singing I'd love

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that I'd love a gospel choir at my funeral I'd love that I say that all the time yeah maybe when

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we get married I'll have one there yeah yeah the thing is is that I think where other cultures do

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funerals better than us is that they're not very celebrating yes that's so true I think one of the

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things that we have tried to do in our approach has been to celebrate people's lives don't get me wrong

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if people want very dark very Victorian very what I call meat and two vegetable funerals we can do

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them if that's what people want but actually if you if you walk up and down Congleton High Street

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and stopped everybody and said what would your perfect funeral be very very few people will say

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well I want everyone to wear black yeah true and we've just picked up on the fact that life can be

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celebrated and it doesn't matter whether that life's you know a couple of hours or a hundred years

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I fancy doing something quite exciting but as long as my coffin as it gets lowered into the ground

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my husband throws himself on it screaming don't go don't go that's all I want to have in my head

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you know as I am I dying on my deathbed a vision of Matt going don't go don't go

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having briefly met Matt we know he's not he's not the biggest of Japs so I think providing

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we've got six people to lower the coffin down yeah should be okay we'll be all right getting back out

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yeah yeah it's not me you'll be fine yeah I mean you can have anything that you like good it's your

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funeral why did you decide to go out on your own and and do it move away from working for corporate

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the the problem with working for a corporate is that you are very restricted and everything and

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every day is about sales it's about pushing whatever you can sell because they're interested

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in making money and I respect that businesses have to make money for us it didn't sit comfortable does

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it neither of us are salespeople I mean yeah we know like we say routinely you can have anything

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that you want but we don't sell it so you know if you ask this for it you can have it but you'll

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never hear us saying that he's a coffee morose yeah choose a coffin the levels of care that you

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as a family receive and as a female professional can give within a large corporate is a lot less

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because you you know they could be looking after two or three funerals every day so how do you give

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each family the care and attention that they deserve so if I came in here to organize a funeral

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with you you would be the ones doing it but in a corporate environment you might get to organize

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it with somebody else and you won't necessarily get to meet the person who's dealing with it yeah

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so Abbie we'll tell you that you had a team of arrangers didn't you yeah so the arrangers will

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do the funeral arrangements do everything that needs to be done to make sure the funeral can go

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ahead and then pass it pass everything to the funeral director on the day oh so the funeral

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director on the day doesn't necessarily meet not necessarily sometimes sometimes it is able to happen

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isn't it sometimes it's not and I had situations in Manchester where I would arrive at the crematorium

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with a hearse and a coffin and and go and introduce myself to a family and say oh and who's who because

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I've never actually had you know physical meeting with them there are some instances where we'd have

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a funeral director that may be calling sick and we'd get a call from the manager saying we need

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you at this crematorium at this time and you get there and you don't even know if the person that

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you are taken into crematorium is a man or a woman and I understand and respect that that's what works

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for their business but we wanted to do wanted to do things better Abbie's family are all from

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Congleton obviously I'm not with my adult city Yorkshire because it isn't like your dad used to

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have your businesses in Congleton didn't he yeah so my mum and dad used to own the off license which

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was Hickox it's just on Mill Street just at the bottom of the road and my dad used to work at

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Munokee

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the leisure centre he was the manager there and he's quite famous yeah he's a little mini-celeb on

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our funeral he's not been on a funeral yet where someone doesn't know who he is yeah yeah in fact

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special license strap. Oh, okay. It's just a car license. Okay, I think that's going

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to be on my bucket list of things to do actually. So you think you can take our

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horse for a drive? No, I mean actually drive for a funeral. We can arrange that for you

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as well. Yeah. The training that we have to do. That's fine, you just have to drive in

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a low gear, don't you? It's automatic. Oh, is it? Okay, at least for that reason. Because

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you have to, what is the speed you drive at then when you? So there's an unwritten rule

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that it's 10 miles an hour below the speed limit. So the speed limit's 30, we drive at

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20. Right, okay. Because we have to be respectful. You also don't want to annoy people. But we

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don't want to hold people up behind us. Because obviously there's, you know, people have got

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their lives to go. Have you ever had anybody angry driving past going, yeah. Well, we've

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had people cut between the horse and the limousine and roundabouts, things like that. Unfortunately,

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we're living in a society where people have become very self-centered. Yeah. And the respect

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shown at funerals is less. I won't say that it's completely. No, I mean, it's still nice

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when we're driving along the road. People stop. People do stop and they'll bow and they'll

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take the hats off and that's really nice to see. Yeah. So it is still there. Yeah. I

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think it's just trying to teach our younger generations to... Yeah. It does make you feel

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really sad when you see somebody passing by because you kind of remind you of how fragile

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life is. Absolutely. And you must get reminded of that, like literally every day. Yeah. How

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do you cope with that then? We don't. We don't. Well, Nick. We don't take it home with us.

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No. It's not our... It's not our grief. It's our job to ensure that that family can grieve.

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It's not our place to grieve. Yeah. So we're very caring, but we're also very professional.

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We're very distant. Don't get me wrong. There are some situations where you cannot not get

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involved. But obviously the family don't see that side of us. No. So we obviously care for

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them and their loved one. Have you done counselling training then, either of you? No. We're just

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both very, by nature, just very nice, caring people. Well, that's a matter of opinion,

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isn't it? No, if you genuinely do seem to be... If I was to get knocked down by a bus when

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I leave here, hopefully I won't. This is where I'll come. Well, unfortunately, if you got

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knocked down by the bus, that would be referred to Coroner. Oh, yeah. So you would be taken

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into Coroner's cases. Well, you could come like a week later. Yeah, yeah. Two weeks,

220
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absolutely. Okay, yeah. Hopefully that never happens. Yeah, hopefully. But it's like we laugh

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and joke and say to people, nobody's ever really happy to meet us first time at the

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meeters, but then we've got... We refer to our families as fuel families, and many of

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them have become our friends on there. Yeah. You'd be amazed how many times that door opens

224
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and incomes are laid with a cake for us. Aww. We're still... We're very actively involved

225
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with Georgia's family, aren't we? Yeah. So obviously, Georgia Leoghund, who was sadly

226
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killed in the car crash in Asbury. Yeah, very young. Yeah. This is a perfect example of

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one that we could not switch off from, could we? Yeah, no. No, that won't. And three years

228
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on, Georgia still plays an important part in our lives. Don't you get involved in some

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charity fundraising? Which I support whatever activities Georgia's family are undertaking.

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And what will they do for Easter, are they? Yeah, so they are currently doing an Easter

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raffle. Oh, okay. So we're one of the collection points. There is a couple of others I can't

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remember off the top of my head, but we're one of the collection points. So we'll collect

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the Easter eggs and then hand them over to Mandy and Mark, and they pop lovely hampers

234
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together and raffle them off. So we have also got raffle tickets. Mark dropped them in

235
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earlier. We can tell the raffle tickets as well for them, but it's something that we

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do each year. We get involved with them. And we always will. And these things that you

237
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do for the family, they're on your Facebook, aren't they? So people want to know, keep

238
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up with the things that you are doing. They can monitor your Facebook page. Yeah, everything

239
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that we do. And we do try and do quite a few charity events through the year. So everything

240
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goes on our social media, so Instagram and Facebook. Okay. There is an element still

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of taboo around deaf and funerals. And one of the things that we've tried to do from

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day one is try and break down those barriers. And we try and show people that we're just

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a family. People are fascinated by what we do. But for us, we're just a family doing

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what we do. We take care of your family, don't we?

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I think I just think people need to come and meet you because you are really nice people

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and you know what you're talking about. And the great thing is you are a shop front that

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people can come in. Don't have to make an appointment necessary. You might have to ring

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the bell because you might be in the back making a brew or prepping a coffin. I didn't

249
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want it. Or on the toilet. I'm just trying to think more, you know. But they can come

250
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in and they can sit on this comfortable sofa and they can talk to you about what they might

251
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want and just learn about you and know that when it is their time or family's time that

252
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who's going to be looking after them is somebody with your nature and your experience.

253
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Yeah. And it is just myself and Jason that look after the people when they come to us.

254
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Yeah. Apart from the weekends when we've got all the kids, you know, if someone passes

255
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us away in the middle of the night, it'll be myself and Abby that go and collect them.

256
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We do everything in house, don't we? Yeah. Just the two of us. And then obviously

257
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on the day of the funeral, we have gentlemen to help us. But other than that, it's just

258
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myself and Jason. Do you think, oh, sorry, you're going to say something?

259
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One of them is your dad, his family, and Glen, we think he's a distant cousin as well.

260
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He's a distant cousin as well.

261
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Oh, he's a right family at birth.

262
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Yeah.

263
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You're going to be having an open day, aren't you, very soon?

264
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We are. April 15th. I believe it's a Saturday. So we've done this before. We've held like

265
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a couple of events, Macmillan Coffee Mornings, a grief relief cafe, which is almost like

266
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your death cafes that you often hear about. We've done a couple of those on my way.

267
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Are you going to be doing more of those?

268
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Yeah. Yeah. Because one of the things that, like I said to you earlier, that many of the

269
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funeral families that we've taken care of have become friends. And it's actually quite

270
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nice for people just to come in and have a slice of cake and cup of tea and whatever

271
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else in the chat. Very often, the person's final memory of their loved one might be their

272
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loved one laying in our chapel of rest. And we want that to be a positive experience. We

273
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want them to be something that they can take away and try. I'm glad I went to see Nan,

274
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you know, she looked beautiful. But very often also is that this place, as much as we've

275
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tried to make it as modern and relaxing and comfortable as possible, can still hold quite

276
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difficult memories for people because they're going through difficult moments in their life.

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By having these events, it just allows people to come in and experience something other

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than a funeral. The open day we want to do because we firmly believe that our facility

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is the best that you will find in this town. Our mortuary is like a hospital operating theatre.

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Our embarming table is a former hospital post mortem table. And we believe in transparency,

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don't we? We've we said from day one that funerals shouldn't be taboo. People should

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have the right to go and see where your mum's going to be embarmed or even ask, can I come

283
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and help you dress my dad? You know, the answer is yes. And so just to show people that don't

284
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know us, we're just an ordinary family. But to show people that might need our services

285
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in the future, have a look come and see us.

286
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And so that's on the 15th. Is that a Saturday? Saturday. People will literally be able to

287
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look at the whole place, have a look at the room where you said you do the embalming.

288
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If they've got any questions about that process, you're going to be able to answer those questions.

289
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And yeah, I think that's amazing that you're going to do that. You've shown me round and

290
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I was fascinated by it because it's like you said, it's like a secret world in a way.

291
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It is. But but also in many respects, we've seen both go down bad within the funeral service

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and we know of facilities that are nowhere near the level of standard that we operate

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at. And I think by showing people what it should be like will enable people to be better,

294
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be better informed, have more information so that even if they choose to go to another

295
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funeral director, which of course is absolutely they're right, at least they know what they

296
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should be asking and what the standard should be, where the bar should be.

297
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It's all about transparency.

298
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Yeah, I think that's a great idea. So that's the 15th. What time is it going to start?

299
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Do you know yet?

300
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Probably about 10 30 with cake.

301
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There's always cakes at all of our events because we've got some lovely ladies that

302
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like to bring us.

303
00:26:16,480 --> 00:26:20,160
Oh, that's really nice. But if they can't make it then they can pop in any time.

304
00:26:20,160 --> 00:26:24,960
Yeah, absolutely. The door is always open unless it's locked because we're in the back

305
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and back.

306
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Or out at a funeral. Yeah.

307
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Would you put a sign on the door if you're out at the funeral?

308
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It depends. Not out to lunch.

309
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Out at a funeral.

310
00:26:34,360 --> 00:26:40,360
It depends because most of the time the door is open and most of the time you're here.

311
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So there are some funnels where Abbey has a really strong connection with a family and

312
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they almost insist on you being there.

313
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Yeah.

314
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But other times it's myself and a really professional crew.

315
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Yeah.

316
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Because when we're out on a funeral the phone can still ring.

317
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Yeah, of course.

318
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We still need a member of that family to pick up that phone and help that family that are

319
00:27:02,520 --> 00:27:03,520
calling us.

320
00:27:03,520 --> 00:27:06,880
As I keep repeating, nobody is ever happy to meet us the first time.

321
00:27:06,880 --> 00:27:12,000
Although I have to say, we only started the podcast series last year and don't tell anybody

322
00:27:12,000 --> 00:27:14,960
else but this has been one of my favourite interviews.

323
00:27:14,960 --> 00:27:19,800
Obviously, like, you know, don't tell all my other interview people.

324
00:27:19,800 --> 00:27:20,800
I'm sure they won't mind.

325
00:27:20,800 --> 00:27:27,000
But this has been one of my most, I've just, when we met last time we just laughed and

326
00:27:27,000 --> 00:27:28,480
laughed and I loved it.

327
00:27:28,480 --> 00:27:31,960
So I really enjoyed it and I think people will find you the same.

328
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They'll find you very approachable if they come and meet you and everything.

329
00:27:35,000 --> 00:27:37,440
And I think you're going to go from strength to strength.

330
00:27:37,440 --> 00:27:40,880
Do you have plans for the future to grow, go into other towns?

331
00:27:40,880 --> 00:27:46,000
I think what we have done over the last three years that we've been up and at the beginning

332
00:27:46,000 --> 00:27:47,000
you said four years.

333
00:27:47,000 --> 00:27:48,000
What I did say four, yeah.

334
00:27:48,000 --> 00:27:49,000
I thought it was four.

335
00:27:49,000 --> 00:27:51,000
Technically we did have the keys four years, didn't we?

336
00:27:51,000 --> 00:27:52,000
Okay.

337
00:27:52,000 --> 00:27:53,480
But we did, we spent nearly four months renovating.

338
00:27:53,480 --> 00:27:54,480
Oh, okay.

339
00:27:54,480 --> 00:27:58,520
And again, because we did everything ourselves, so it took us a little bit longer to...

340
00:27:58,520 --> 00:28:00,240
You should have corrected me.

341
00:28:00,240 --> 00:28:03,720
No, that would have been rude.

342
00:28:03,720 --> 00:28:10,120
So we've been up and now for three years and in those three years, despite the expertise

343
00:28:10,120 --> 00:28:15,920
and the level of knowledge that we had previously, we'd never operated a business as such, have

344
00:28:15,920 --> 00:28:16,920
we?

345
00:28:16,920 --> 00:28:17,920
Yeah.

346
00:28:17,920 --> 00:28:18,920
And there's two aspects.

347
00:28:18,920 --> 00:28:23,080
We have to obviously, yes, we at first and foremost are a funeral service, but at the

348
00:28:23,080 --> 00:28:25,480
same time we're also trying to operate a business.

349
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We have to make a living, otherwise we're not going to be able to look after families

350
00:28:29,000 --> 00:28:30,200
in five years time.

351
00:28:30,200 --> 00:28:32,720
So we've been learning business, haven't we?

352
00:28:32,720 --> 00:28:33,720
Yeah.

353
00:28:33,720 --> 00:28:38,120
And we've been, I don't think perfecting is the right word because we never attain perfection.

354
00:28:38,120 --> 00:28:39,120
I think we'll always learn, right?

355
00:28:39,120 --> 00:28:40,120
Yeah.

356
00:28:40,120 --> 00:28:41,120
We'll always continue to learn.

357
00:28:41,120 --> 00:28:45,040
Yeah, we've been trying different things and trying to understand how we can do things

358
00:28:45,040 --> 00:28:46,120
better.

359
00:28:46,120 --> 00:28:49,160
We have a mantra that you are only as good as your last funeral.

360
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We're very critical.

361
00:28:50,160 --> 00:28:53,320
We analyse all aspects of what we do, don't we, all the time.

362
00:28:53,320 --> 00:28:59,120
And we're only just getting to a point where we can say we've got things that are almost,

363
00:28:59,120 --> 00:29:00,720
almost where we want them to be.

364
00:29:00,720 --> 00:29:06,760
And once we've done that, then, yes, I'm sure we'll look at other towns and see if we can

365
00:29:06,760 --> 00:29:08,480
help other families in those areas.

366
00:29:08,480 --> 00:29:09,480
Yeah.

367
00:29:09,480 --> 00:29:12,160
Because I suppose if you did that, you'd want to make sure that you could maintain the most

368
00:29:12,160 --> 00:29:14,800
important thing, which is that personal touch.

369
00:29:14,800 --> 00:29:18,640
And if you grow and grow sometimes, unfortunately, that can be lost, can't it?

370
00:29:18,640 --> 00:29:19,640
Yeah.

371
00:29:19,640 --> 00:29:25,840
And also, the people that we bring into our business to help us provide our service, we

372
00:29:25,840 --> 00:29:28,440
treat them as a member of our family as well.

373
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And it's really important that they have the same approach and values to other people.

374
00:29:33,920 --> 00:29:37,360
Unfortunately, like everything in the world, people have become very self-centred.

375
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And there's a lot of people that believe that they want to work in the funeral service because

376
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they can stand in front of the hearse and have a top hat and a big stake and things like

377
00:29:45,880 --> 00:29:46,880
that.

378
00:29:46,880 --> 00:29:48,880
And that's at least 5% of what we do, isn't it?

379
00:29:48,880 --> 00:29:50,760
They don't need to work in a funeral service to do that.

380
00:29:50,760 --> 00:29:51,760
They could just do it anyway.

381
00:29:51,760 --> 00:29:55,760
I have maintained and I do honestly believe this.

382
00:29:55,760 --> 00:30:00,600
I could take anybody off the street and within two weeks I could teach them to conduct a

383
00:30:00,600 --> 00:30:03,960
funeral because that's the easy bit.

384
00:30:03,960 --> 00:30:08,240
What you cannot teach them is the 30 years of experience that we've got that brought

385
00:30:08,240 --> 00:30:10,040
us to this point.

386
00:30:10,040 --> 00:30:13,800
The term Funeral Director is a term that is so loosely held now.

387
00:30:13,800 --> 00:30:16,320
Years gone by, it was a privileged position.

388
00:30:16,320 --> 00:30:20,720
The very term Funeral Director, I think, is a little bit pretentious.

389
00:30:20,720 --> 00:30:21,720
Yeah.

390
00:30:21,720 --> 00:30:22,880
We're just undertakers.

391
00:30:22,880 --> 00:30:25,800
We're undertaking the job that nobody else wanted to do.

392
00:30:25,800 --> 00:30:26,800
Is that why?

393
00:30:26,800 --> 00:30:28,440
That's why the where the phrase came from.

394
00:30:28,440 --> 00:30:29,440
Is it really?

395
00:30:29,440 --> 00:30:30,440
I didn't know that.

396
00:30:30,440 --> 00:30:33,760
So much of what we do is still embedded in Victorian tradition.

397
00:30:33,760 --> 00:30:36,600
I did not know, but that makes sense.

398
00:30:36,600 --> 00:30:38,600
Wow, that's amazing.

399
00:30:38,600 --> 00:30:41,120
I'm going to use that fact.

400
00:30:41,120 --> 00:30:47,720
But if you ask 90% of the people that work in the funeral service, one thing that really

401
00:30:47,720 --> 00:30:51,680
gets my goat more than anything is the people that say, I'm in the funeral industry.

402
00:30:51,680 --> 00:30:53,280
We're not in an industry.

403
00:30:53,280 --> 00:30:55,200
We're not manufacturing gears.

404
00:30:55,200 --> 00:30:57,640
We're working with people and emotions.

405
00:30:57,640 --> 00:30:59,680
We're working as service.

406
00:30:59,680 --> 00:31:04,120
One of the things that really gets my goat is that 90% of the people don't even have

407
00:31:04,120 --> 00:31:08,440
the most basic knowledge about what we do or why we do it more importantly.

408
00:31:08,440 --> 00:31:16,080
Great example, we take coffins into the church or into the crematorium feet first.

409
00:31:16,080 --> 00:31:21,880
It's a Victorian tradition because the Victorians believed that if you did not leave feet first,

410
00:31:21,880 --> 00:31:24,640
your spirit would remain in your home.

411
00:31:24,640 --> 00:31:26,160
So we still do that now.

412
00:31:26,160 --> 00:31:32,040
However, our Hindu Sikh brothers and sisters, they go head first.

413
00:31:32,040 --> 00:31:33,040
Why?

414
00:31:33,040 --> 00:31:34,040
We enter the world head first.

415
00:31:34,040 --> 00:31:35,040
Wow.

416
00:31:35,040 --> 00:31:36,040
So they leave the world head first.

417
00:31:36,040 --> 00:31:40,200
So you don't even have to ask that question, you'll just do it anyway to different cultures

418
00:31:40,200 --> 00:31:41,200
and religions.

419
00:31:41,200 --> 00:31:42,200
Absolutely.

420
00:31:42,200 --> 00:31:43,200
Wow.

421
00:31:43,200 --> 00:31:48,480
But there are so many little aspects and nuances that we've picked up over the years.

422
00:31:48,480 --> 00:31:51,720
I can understand why people are fascinated with what we do.

423
00:31:51,720 --> 00:31:53,280
I could talk to you forever.

424
00:31:53,280 --> 00:31:55,160
But ultimately, we're just a family.

425
00:31:55,160 --> 00:31:56,160
You are.

426
00:31:56,160 --> 00:31:57,560
Taking care of your family.

427
00:31:57,560 --> 00:31:58,560
Yeah.

428
00:31:58,560 --> 00:32:02,720
And I've really enjoyed this interview and I just want to say thank you for letting me

429
00:32:02,720 --> 00:32:04,320
spend some time with you.

430
00:32:04,320 --> 00:32:05,880
It's been a privilege, hasn't it?

431
00:32:05,880 --> 00:32:08,120
It's been really nice to have you and Matt here.

432
00:32:08,120 --> 00:32:09,120
OK, good.

433
00:32:09,120 --> 00:32:10,120
I'll tell him.

434
00:32:10,120 --> 00:32:11,120
Thank you very much.

435
00:32:11,120 --> 00:32:12,120
Thank you.

436
00:32:12,120 --> 00:32:13,120
Thank you.

437
00:32:13,120 --> 00:32:14,120
Thank you.

438
00:32:14,120 --> 00:32:38,920
Thank you.

