1 00:00:00,000 --> 00:00:12,400 Tracy's back here at GL Heritage Brewing Company for the Ameherstburg Farmers Market. 2 00:00:12,400 --> 00:00:21,280 We are still packed to the gills and now today I have Ted Butch Rocheleau from Butch's Best 3 00:00:21,280 --> 00:00:22,280 Barbecue. 4 00:00:22,280 --> 00:00:23,280 Hey, how are you? 5 00:00:23,280 --> 00:00:24,280 I'm great. 6 00:00:24,280 --> 00:00:25,280 How are you doing? 7 00:00:25,280 --> 00:00:26,280 Really good. 8 00:00:26,280 --> 00:00:27,280 Really good. 9 00:00:27,280 --> 00:00:28,560 I finally got to sample his sauce and it is so good. 10 00:00:28,560 --> 00:00:30,440 I sampled it on apple. 11 00:00:30,440 --> 00:00:32,480 So it's not really a barbecue sauce. 12 00:00:32,480 --> 00:00:38,800 Well, it was supposed to be a barbecue sauce and then as people were tasting it and trying 13 00:00:38,800 --> 00:00:42,960 it on stuff, they started posting on Facebook, hey, Teddy, you got to try it on this. 14 00:00:42,960 --> 00:00:43,960 It's amazing. 15 00:00:43,960 --> 00:00:45,520 You got to try it on that. 16 00:00:45,520 --> 00:00:50,920 And next thing you know, it's becoming everything sauce from eggs, omelets to pizza to Caesar's 17 00:00:50,920 --> 00:00:53,960 to even with an apple as an apple dip. 18 00:00:53,960 --> 00:00:57,380 And so, yeah, see, people put that stuff on everything. 19 00:00:57,380 --> 00:00:58,640 I can't wait to try it. 20 00:00:58,640 --> 00:00:59,640 I did buy a bottle. 21 00:00:59,640 --> 00:01:00,640 Thanks. 22 00:01:00,640 --> 00:01:01,640 Yeah. 23 00:01:01,640 --> 00:01:02,640 So how long have you been doing this for? 24 00:01:02,640 --> 00:01:08,320 Well, I've been making the original since 98 and for the kids and the family and that 25 00:01:08,320 --> 00:01:09,840 batch got bigger and bigger. 26 00:01:09,840 --> 00:01:12,720 And my wife has a bakery called Sweet Memories Bakery. 27 00:01:12,720 --> 00:01:14,720 So we got that's your wife. 28 00:01:14,720 --> 00:01:15,720 Yeah. 29 00:01:15,720 --> 00:01:16,720 In Kingsville. 30 00:01:16,720 --> 00:01:17,720 Really? 31 00:01:17,720 --> 00:01:18,720 Yeah. 32 00:01:18,720 --> 00:01:22,600 So anyways, we got to a five gallon pail and we used to put it in the cooler and just take 33 00:01:22,600 --> 00:01:23,600 out what we need. 34 00:01:23,600 --> 00:01:28,360 So we're a family of four, we're up to two five gallon pails a year. 35 00:01:28,360 --> 00:01:32,800 So my son's a fitness trainer in Guelph and he says, Dad, I'm coming down. 36 00:01:32,800 --> 00:01:34,640 I want you to make me up 12 jars. 37 00:01:34,640 --> 00:01:36,440 I'll see if I sell it to my clients. 38 00:01:36,440 --> 00:01:37,440 I said, yeah, whatever. 39 00:01:37,440 --> 00:01:43,200 He took the 12 jars and sold it and they loved it and he's all excited. 40 00:01:43,200 --> 00:01:45,320 And I said, yeah, but do they like it? 41 00:01:45,320 --> 00:01:48,360 And then all of a sudden about a week and a half later, they're asking for more and 42 00:01:48,360 --> 00:01:49,360 they just loved it. 43 00:01:49,360 --> 00:01:53,080 And he says, Dad, I'll do your Instagram and all that kind of stuff. 44 00:01:53,080 --> 00:01:54,920 And all you got to do is make the sauce. 45 00:01:54,920 --> 00:01:57,200 And at the time we only had original. 46 00:01:57,200 --> 00:01:59,840 So we started doing the original and people were loving it. 47 00:01:59,840 --> 00:02:02,200 And they said, do you have anything hotter? 48 00:02:02,200 --> 00:02:04,040 And I said, well, we'll see what we can do. 49 00:02:04,040 --> 00:02:10,600 So we tried a different recipes, different peppers, and we came up with these three sauces 50 00:02:10,600 --> 00:02:13,220 with different heats and we didn't know what to call it. 51 00:02:13,220 --> 00:02:15,620 So he said, well, let's try a mild, medium and hot. 52 00:02:15,620 --> 00:02:17,280 So that's what we named it. 53 00:02:17,280 --> 00:02:21,960 And then we went with that and then people was loving it and they said, do you have anything 54 00:02:21,960 --> 00:02:22,960 hotter? 55 00:02:22,960 --> 00:02:29,120 And so we developed another another recipe and we were trying different peppers, but 56 00:02:29,120 --> 00:02:32,160 different peppers were changing the flavor and we didn't want that. 57 00:02:32,160 --> 00:02:36,440 We wanted our tangy and sweet to be right across the board. 58 00:02:36,440 --> 00:02:38,180 And we found the right pepper. 59 00:02:38,180 --> 00:02:42,620 And that's been it's probably a second best seller right now is our extreme. 60 00:02:42,620 --> 00:02:44,240 And it's going over really well. 61 00:02:44,240 --> 00:02:46,320 Will you tell us what pepper it is? 62 00:02:46,320 --> 00:02:47,320 Sure. 63 00:02:47,320 --> 00:02:48,320 I don't. 64 00:02:48,320 --> 00:02:51,280 It's I'm not sure what the name is, but you buy it at the Oriental Market in Windsor on 65 00:02:51,280 --> 00:02:53,680 Crawford and it's a little dry red pepper. 66 00:02:53,680 --> 00:02:57,640 OK, we make our solution with that and then we puree it. 67 00:02:57,640 --> 00:03:01,960 We add that to to our recipe and it's just the right right. 68 00:03:01,960 --> 00:03:03,560 He's just a little tiny ones. 69 00:03:03,560 --> 00:03:07,280 I actually used to grow a plant like that. 70 00:03:07,280 --> 00:03:10,120 Yeah, they're they're they're phenomenal. 71 00:03:10,120 --> 00:03:13,760 You can't taste just the liquid because it's hot. 72 00:03:13,760 --> 00:03:16,760 But when you mix it in with the recipe, it's phenomenal. 73 00:03:16,760 --> 00:03:19,300 Oh, yeah, that's awesome. 74 00:03:19,300 --> 00:03:20,880 Are you in stores? 75 00:03:20,880 --> 00:03:26,360 We're in over 30 stores now from Essex to Windsor to Leamington. 76 00:03:26,360 --> 00:03:32,400 And we're now in Chatham and we're also in Thetford, Ontario, just outside Grand Bend. 77 00:03:32,400 --> 00:03:37,540 And we are fortunate that O.G. Pizza in Kingsville, they loved our barbecue sauce and now they 78 00:03:37,540 --> 00:03:42,560 use our original on their chicken barbecue pizza and also their chicken wings. 79 00:03:42,560 --> 00:03:47,760 And we're hoping that the stores will sell our original in the squeeze bottles that give 80 00:03:47,760 --> 00:03:49,080 us more access. 81 00:03:49,080 --> 00:03:53,040 And people are spontaneous when they go in to get their pizza and they see that bottle, 82 00:03:53,040 --> 00:03:54,040 they'll they'll grab it. 83 00:03:54,040 --> 00:03:55,040 And that's an instant sale. 84 00:03:55,040 --> 00:03:57,960 That's what I do all the time is that impulse. 85 00:03:57,960 --> 00:03:59,240 Yeah, try something new. 86 00:03:59,240 --> 00:04:00,240 Yeah, for sure. 87 00:04:00,240 --> 00:04:04,320 And people are funny when I'm selling it and go into markets and I bring up O.G. Pizza 88 00:04:04,320 --> 00:04:07,920 and they'll look at me, they'll say, I knew I knew that flavor. 89 00:04:07,920 --> 00:04:09,560 And they realize that's my sauce. 90 00:04:09,560 --> 00:04:10,920 It's a distinct flavor. 91 00:04:10,920 --> 00:04:11,920 Exactly. 92 00:04:11,920 --> 00:04:12,920 It's very unique. 93 00:04:12,920 --> 00:04:15,600 And it's different than other like there's other sauce. 94 00:04:15,600 --> 00:04:20,440 There's tons of other sauces and they're all good and people don't realize that Windsor 95 00:04:20,440 --> 00:04:26,280 Assets County, I believe, have five or six people that sell, making sell barbecue sauce 96 00:04:26,280 --> 00:04:27,280 and they're all good. 97 00:04:27,280 --> 00:04:29,960 You know, everybody has a different flavor and taste. 98 00:04:29,960 --> 00:04:30,960 Exactly. 99 00:04:30,960 --> 00:04:36,400 Well, actually, I think there's even more than that because Medell's Medell Brothers, 100 00:04:36,400 --> 00:04:43,960 the butcher shop that's by my house on Dominion and Grand Marist, they have probably about 101 00:04:43,960 --> 00:04:46,480 seven or eight local barbecue sauces. 102 00:04:46,480 --> 00:04:51,520 Yeah, Greg, he Greg is phenomenal for supporting people local. 103 00:04:51,520 --> 00:04:52,520 It's amazing. 104 00:04:52,520 --> 00:04:53,520 Yeah. 105 00:04:53,520 --> 00:04:54,520 And I tip my hat to Greg. 106 00:04:54,520 --> 00:04:55,520 Yeah. 107 00:04:55,520 --> 00:05:00,000 I love trying different sauces because I mean, like you said, I don't even use cat. 108 00:05:00,000 --> 00:05:03,680 I actually threw out a ketchup bottle and I put ketchup on everything. 109 00:05:03,680 --> 00:05:08,520 Yeah, I had to throw one out because I was just always using sauces. 110 00:05:08,520 --> 00:05:09,520 Yeah, exactly. 111 00:05:09,520 --> 00:05:10,760 And that's what the sauces are. 112 00:05:10,760 --> 00:05:13,000 It adds flavor to what you're eating. 113 00:05:13,000 --> 00:05:15,640 Ketchup kind of covers it. 114 00:05:15,640 --> 00:05:16,640 Yeah. 115 00:05:16,640 --> 00:05:18,680 But you want something that has flavor to different flavors. 116 00:05:18,680 --> 00:05:19,680 Yeah. 117 00:05:19,680 --> 00:05:20,680 And that's what the sauces we offer. 118 00:05:20,680 --> 00:05:21,680 Yeah. 119 00:05:21,680 --> 00:05:28,840 In fact, I think we have put in different sauces in our craft dinner and it changes the 120 00:05:28,840 --> 00:05:29,840 flavor of it. 121 00:05:29,840 --> 00:05:30,840 Yeah. 122 00:05:30,840 --> 00:05:31,840 But enhances it. 123 00:05:31,840 --> 00:05:32,840 Oh, yeah. 124 00:05:32,840 --> 00:05:33,840 Oh, my goodness. 125 00:05:33,840 --> 00:05:34,840 Yeah. 126 00:05:34,840 --> 00:05:35,840 Well, you should. 127 00:05:35,840 --> 00:05:36,840 It makes it better. 128 00:05:36,840 --> 00:05:37,840 For sure. 129 00:05:37,840 --> 00:05:39,440 Like if for our sauce, our extreme and our hot, when you have a cold and you have in chicken 130 00:05:39,440 --> 00:05:43,120 noodle soup or any kind of soup, add a good tablespoon to that. 131 00:05:43,120 --> 00:05:47,960 And I swear it just brings out, it cleans you right out and it's great, adds flavor 132 00:05:47,960 --> 00:05:48,960 to that soup. 133 00:05:48,960 --> 00:05:49,960 Yeah. 134 00:05:49,960 --> 00:05:51,160 Like it's in everything sauce. 135 00:05:51,160 --> 00:05:56,680 You could sell little tiny jars of that for when you have colds here by a little bit. 136 00:05:56,680 --> 00:05:57,680 Yeah. 137 00:05:57,680 --> 00:05:58,680 Yeah, for sure. 138 00:05:58,680 --> 00:05:59,680 That's awesome. 139 00:05:59,680 --> 00:06:00,680 Thanks. 140 00:06:00,680 --> 00:06:01,680 I love it. 141 00:06:01,680 --> 00:06:02,680 Thanks. 142 00:06:02,680 --> 00:06:03,680 Yeah, it's been good. 143 00:06:03,680 --> 00:06:06,240 I you know, and it's funny because this is just a hobby thing. 144 00:06:06,240 --> 00:06:09,320 You know, I just retired and my son says, oh, that's great. 145 00:06:09,320 --> 00:06:12,200 Now you can spend more time, you know, doing your sauce. 146 00:06:12,200 --> 00:06:16,600 I said, well, I didn't retire from my regular job to make this a full time job. 147 00:06:16,600 --> 00:06:17,880 So I'm just having fun. 148 00:06:17,880 --> 00:06:19,080 I want to keep it small. 149 00:06:19,080 --> 00:06:23,080 Now, if he wants to get involved and let it grow, then sure, what the heck, I don't care. 150 00:06:23,080 --> 00:06:25,480 But I just love watching people's expressions. 151 00:06:25,480 --> 00:06:29,160 It's enjoyable, especially when they're is, oh, my God, this is good. 152 00:06:29,160 --> 00:06:30,160 Well, thank you. 153 00:06:30,160 --> 00:06:31,160 It is. 154 00:06:31,160 --> 00:06:35,160 But then that's a nice business because it's something enjoyable. 155 00:06:35,160 --> 00:06:37,800 You can keep it at your own level. 156 00:06:37,800 --> 00:06:40,600 I mean, you can even just ship it through mail. 157 00:06:40,600 --> 00:06:41,600 Yeah, we do. 158 00:06:41,600 --> 00:06:42,600 We do. 159 00:06:42,600 --> 00:06:47,200 We ship it all over and it's fun. 160 00:06:47,200 --> 00:06:49,160 So they can get in touch with you online. 161 00:06:49,160 --> 00:06:53,960 Yeah, you go onto our website and then my son takes care of all that. 162 00:06:53,960 --> 00:06:57,600 We're also on Shopify, so we mail all over. 163 00:06:57,600 --> 00:07:02,320 And then we hooked up with a freight company, which our shipping rates are very reasonable 164 00:07:02,320 --> 00:07:04,680 because barbecue sauce is heavy. 165 00:07:04,680 --> 00:07:09,960 And yeah, and we're fortunate that people are loving it and spreading the word. 166 00:07:09,960 --> 00:07:15,400 And it's funny because my son lives in Guelph and we'll have customers in Chatham and Sarnia 167 00:07:15,400 --> 00:07:17,280 area and they say, hey, how can we meet up? 168 00:07:17,280 --> 00:07:21,640 I said, well, it just so happens we're taking the 401 to Chatham if you can meet up anywhere 169 00:07:21,640 --> 00:07:27,800 that we've had people meet up in London to eight liters, ten liters, you know, so which 170 00:07:27,800 --> 00:07:28,800 is funny. 171 00:07:28,800 --> 00:07:30,360 But yeah, yeah, I pick up. 172 00:07:30,360 --> 00:07:31,720 Yeah, we pick up the trunk. 173 00:07:31,720 --> 00:07:34,600 You know, it's almost like we're checking around, making a deal, but it is a deal for 174 00:07:34,600 --> 00:07:35,600 size kind of thing. 175 00:07:35,600 --> 00:07:36,600 It's just barbecue sauce, officer. 176 00:07:36,600 --> 00:07:37,600 Yeah, yeah. 177 00:07:37,600 --> 00:07:38,600 I swear. 178 00:07:38,600 --> 00:07:39,600 Yeah, it's been fun. 179 00:07:39,600 --> 00:07:40,600 It's been fun. 180 00:07:40,600 --> 00:07:41,600 That's awesome. 181 00:07:41,600 --> 00:07:44,600 Well, thank you so much for being on here. 182 00:07:44,600 --> 00:07:46,080 I really do appreciate it. 183 00:07:46,080 --> 00:07:47,080 Thanks. 184 00:07:47,080 --> 00:07:48,080 Thanks for having me. 185 00:07:48,080 --> 00:07:53,280 And make sure that you follow Butch's Best Barbecue on social media, catch him at the 186 00:07:53,280 --> 00:07:57,680 occasional market and look for the stores that carry his products. 187 00:07:57,680 --> 00:07:58,680 Thanks a lot. 188 00:07:58,680 --> 00:07:59,680 Thank you. 189 00:07:59,680 --> 00:08:00,680 Appreciate it. 190 00:08:00,680 --> 00:08:01,680 Thanks. 191 00:08:01,680 --> 00:08:04,680 Thank you for joining me for another episode of YQG in Bloom. 192 00:08:04,680 --> 00:08:33,680 Have a good day.