Tracy's back here at GL Heritage Brewing Company for the Ameherstburg Farmers Market.
We are still packed to the gills and now today I have Ted Butch Rocheleau from Butch's Best
Barbecue.
Hey, how are you?
I'm great.
How are you doing?
Really good.
I finally got to sample his sauce and it is so good.
I sampled it on apple.
So it's not really a barbecue sauce.
Well, it was supposed to be a barbecue sauce and then as people were tasting it and trying
it on stuff, they started posting on Facebook, hey, Teddy, you got to try it on this.
It's amazing.
You got to try it on that.
And next thing you know, it's becoming everything sauce from eggs, omelets to pizza to Caesar's
to even with an apple as an apple dip.
And so, yeah, see, people put that stuff on everything.
I can't wait to try it.
I did buy a bottle.
Thanks.
Yeah.
So how long have you been doing this for?
Well, I've been making the original since 98 and for the kids and the family and that
batch got bigger and bigger.
And my wife has a bakery called Sweet Memories Bakery.
So we got that's your wife.
Yeah.
In Kingsville.
Really?
Yeah.
So anyways, we got to a five gallon pail and we used to put it in the cooler and just take
out what we need.
So we're a family of four, we're up to two five gallon pails a year.
So my son's a fitness trainer in Guelph and he says, Dad, I'm coming down.
I want you to make me up 12 jars.
I'll see if I sell it to my clients.
I said, yeah, whatever.
He took the 12 jars and sold it and they loved it and he's all excited.
And I said, yeah, but do they like it?
And then all of a sudden about a week and a half later, they're asking for more and
they just loved it.
And he says, Dad, I'll do your Instagram and all that kind of stuff.
And all you got to do is make the sauce.
And at the time we only had original.
So we started doing the original and people were loving it.
And they said, do you have anything hotter?
And I said, well, we'll see what we can do.
So we tried a different recipes, different peppers, and we came up with these three sauces
with different heats and we didn't know what to call it.
So he said, well, let's try a mild, medium and hot.
So that's what we named it.
And then we went with that and then people was loving it and they said, do you have anything
hotter?
And so we developed another another recipe and we were trying different peppers, but
different peppers were changing the flavor and we didn't want that.
We wanted our tangy and sweet to be right across the board.
And we found the right pepper.
And that's been it's probably a second best seller right now is our extreme.
And it's going over really well.
Will you tell us what pepper it is?
Sure.
I don't.
It's I'm not sure what the name is, but you buy it at the Oriental Market in Windsor on
Crawford and it's a little dry red pepper.
OK, we make our solution with that and then we puree it.
We add that to to our recipe and it's just the right right.
He's just a little tiny ones.
I actually used to grow a plant like that.
Yeah, they're they're they're phenomenal.
You can't taste just the liquid because it's hot.
But when you mix it in with the recipe, it's phenomenal.
Oh, yeah, that's awesome.
Are you in stores?
We're in over 30 stores now from Essex to Windsor to Leamington.
And we're now in Chatham and we're also in Thetford, Ontario, just outside Grand Bend.
And we are fortunate that O.G. Pizza in Kingsville, they loved our barbecue sauce and now they
use our original on their chicken barbecue pizza and also their chicken wings.
And we're hoping that the stores will sell our original in the squeeze bottles that give
us more access.
And people are spontaneous when they go in to get their pizza and they see that bottle,
they'll they'll grab it.
And that's an instant sale.
That's what I do all the time is that impulse.
Yeah, try something new.
Yeah, for sure.
And people are funny when I'm selling it and go into markets and I bring up O.G. Pizza
and they'll look at me, they'll say, I knew I knew that flavor.
And they realize that's my sauce.
It's a distinct flavor.
Exactly.
It's very unique.
And it's different than other like there's other sauce.
There's tons of other sauces and they're all good and people don't realize that Windsor
Assets County, I believe, have five or six people that sell, making sell barbecue sauce
and they're all good.
You know, everybody has a different flavor and taste.
Exactly.
Well, actually, I think there's even more than that because Medell's Medell Brothers,
the butcher shop that's by my house on Dominion and Grand Marist, they have probably about
seven or eight local barbecue sauces.
Yeah, Greg, he Greg is phenomenal for supporting people local.
It's amazing.
Yeah.
And I tip my hat to Greg.
Yeah.
I love trying different sauces because I mean, like you said, I don't even use cat.
I actually threw out a ketchup bottle and I put ketchup on everything.
Yeah, I had to throw one out because I was just always using sauces.
Yeah, exactly.
And that's what the sauces are.
It adds flavor to what you're eating.
Ketchup kind of covers it.
Yeah.
But you want something that has flavor to different flavors.
Yeah.
And that's what the sauces we offer.
Yeah.
In fact, I think we have put in different sauces in our craft dinner and it changes the
flavor of it.
Yeah.
But enhances it.
Oh, yeah.
Oh, my goodness.
Yeah.
Well, you should.
It makes it better.
For sure.
Like if for our sauce, our extreme and our hot, when you have a cold and you have in chicken
noodle soup or any kind of soup, add a good tablespoon to that.
And I swear it just brings out, it cleans you right out and it's great, adds flavor
to that soup.
Yeah.
Like it's in everything sauce.
You could sell little tiny jars of that for when you have colds here by a little bit.
Yeah.
Yeah, for sure.
That's awesome.
Thanks.
I love it.
Thanks.
Yeah, it's been good.
I you know, and it's funny because this is just a hobby thing.
You know, I just retired and my son says, oh, that's great.
Now you can spend more time, you know, doing your sauce.
I said, well, I didn't retire from my regular job to make this a full time job.
So I'm just having fun.
I want to keep it small.
Now, if he wants to get involved and let it grow, then sure, what the heck, I don't care.
But I just love watching people's expressions.
It's enjoyable, especially when they're is, oh, my God, this is good.
Well, thank you.
It is.
But then that's a nice business because it's something enjoyable.
You can keep it at your own level.
I mean, you can even just ship it through mail.
Yeah, we do.
We do.
We ship it all over and it's fun.
So they can get in touch with you online.
Yeah, you go onto our website and then my son takes care of all that.
We're also on Shopify, so we mail all over.
And then we hooked up with a freight company, which our shipping rates are very reasonable
because barbecue sauce is heavy.
And yeah, and we're fortunate that people are loving it and spreading the word.
And it's funny because my son lives in Guelph and we'll have customers in Chatham and Sarnia
area and they say, hey, how can we meet up?
I said, well, it just so happens we're taking the 401 to Chatham if you can meet up anywhere
that we've had people meet up in London to eight liters, ten liters, you know, so which
is funny.
But yeah, yeah, I pick up.
Yeah, we pick up the trunk.
You know, it's almost like we're checking around, making a deal, but it is a deal for
size kind of thing.
It's just barbecue sauce, officer.
Yeah, yeah.
I swear.
Yeah, it's been fun.
It's been fun.
That's awesome.
Well, thank you so much for being on here.
I really do appreciate it.
Thanks.
Thanks for having me.
And make sure that you follow Butch's Best Barbecue on social media, catch him at the
occasional market and look for the stores that carry his products.
Thanks a lot.
Thank you.
Appreciate it.
Thanks.
Thank you for joining me for another episode of YQG in Bloom.
Have a good day.