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Hey there and thank you for joining me for another episode of YQG in Bloom.

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I'm your host Tracy Martens and today we are on location at Wolfhead Distillery in Essex

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County, Ontario.

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I think it's Amherstburg.

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It sure is.

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And this is a local staple that has been here since 2016 and they have a fabulous selection

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and I have with me today Danielle Moldovan and she is the Director of Marketing and Business

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Development here at Wolfhead.

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Thank you for joining me.

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Thank you.

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I also have with me and I have to read this Courtney Stearns who is the Breavement Program

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Manager at Julian's House.

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That's right.

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It's so nice to see you.

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Now we're here today to talk about a really exciting event that we have coming up June

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1st in LaSalle.

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Did you want to tell us what we're going to be doing?

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Yeah.

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So this is the first like really big event for Wolfhead outside of our facility.

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It's called Strawberrylicious and it's to celebrate the launch of our strawberry gin.

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Which is right here and fabulous and I don't like gin so it's really good.

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I converted Tracy.

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So the event is a food and drink fest right before Strawberry Festival so the gin is in

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celebration of the LaSalle Strawberry Fest and it's going to be an event where guests

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can come and try different drinks and food trucks, they get socialized.

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We've got some fun stations where they can try different cocktails, where they can make

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their own little gin and all the food that's going to be incorporated will have an element

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of strawberry.

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So we're really celebrating the strawberry.

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That's nice and it's all local vendors, all local food.

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Now the strawberry gin, is this going to be full time here or is it just a special?

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No, this is just a special edition so we will have it out for probably the summer, June

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and July and as always if our Wolfhead fans really ask for it then I can maybe ask the

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distiller to make another batch but for now it's a special release.

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How many different spirits does Wolfhead have?

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Yes, we have ten.

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So back in 2016 when we opened we started with six and so that was a vodka, grapefruit

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vodka, banana caramel vodka and then we had our regular whiskey, our coffee whiskey which

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is our best seller, apple caramel whiskey and since then we've added a cinnamon whiskey,

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we have our regular gin, we have a Cosmo which is our ready to drink and now we're adding

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this beautiful strawberry gin.

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And then you also have that fabulous one over.

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Oh I forgot the cream liqueur.

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Yes, the whiskey cream liqueur which is beyond amazing.

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Yes, so that one we still have a couple bottles available so that one is like a limited release

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as well which comes and goes so that one's a vanilla almond biscotti and then we also

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have special releases that we put out in whiskeys so we'll put a hundred percent rye whiskeys

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or a hundred percent yeah rye and so when Wolfhead opened back in 2016 our distiller

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at the time put aside a hundred barrels and he did different recipes for each so the distiller

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today will take three of those barrels and do a blend and that is our our lemon dude

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release we call it a pot still whiskey so we usually do about two of those every year

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and every year it's it's either a sixth year or a seven year it'll be an eight year so

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that's what we've been up to.

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And the strawberrylicious event which is going to be held at the LaSalle event centre is

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on June 1st there's two different times 12 to 5 and then when is the second one?

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And then 6 to 11.

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6 to 11 and how are the ticket sales going for that?

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You know what they're going really good so we started selling about a month ago so we're

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about 50 percent sold out right now.

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That's excellent.

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Each session we're hoping to sell out at 700 guests so then we've got our our wonderful

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volunteers so it should be a really good time we you know we wanted to give everybody an

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opportunity to attend so those who don't like to drive at night can come during the day

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there's a lot going on that weekend in Windsor so you can bop around.

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Yeah it's going to be a lot of fun because I know you have Little Foot Foods and Bill

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from Cheers and Chill Windsor and I should know that because he's been on my podcast

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he's going to be doing a cocktail station and then you also have we have oven 360 so

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they are going to be doing amazing pizzas and they've also added a Nutella strawberry

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pizza and then we have Sammy's BBQ so they were here at Wolfhead back in March for our

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chili fest they were one of the top three winners so they're going to be there doing

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some smoked meats and then we have three dog poutinerie so they're going to be on board

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as well and there'll be some surprise desserts.

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Oh that would be nice and I know you have beverages other than our gin.

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Yeah yeah so we'll have a regular what we call a regular festival menu so we'll have

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our our hard root beer we'll have electric lemonade so you won't just have to enjoy strawberry

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gin but we're also making a special strawberry vodka that will be at the event only and then

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back here at Wolfhead for the month of June.

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Okay I didn't know about that one.

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Yeah that was a surprise.

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A good surprise.

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That's a good surprise.

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And then we have Walkerville Brewery who's doing a strawberry lime cider for the event

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and then we've made a strawberry wine so they'll be everything is to celebrate the strawberry.

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You guys are doing a strawberry wine?

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We are we are yes.

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Oh my goodness okay I'm glad I'm not driving that day.

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Now are there going to be bottles to sell there as well?

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Yeah so technically we're not allowed to sell outside so right now when you buy your ticket

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you are able to purchase a bottle that you can pick up at the end of the night and bring

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home with you.

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In fact that that was my next question what comes along with the tickets?

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Yeah so the afternoon session is 20 and the evening session is 25 and what you get with

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that is you get a visit to our sampling station so we have Fever Tree and Grant Morris who's

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does mortgages.

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He is sponsoring that station so you'll be able to go you'll be able to try the gin with

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different Fever Tree.

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So Fever Tree is like a tonic and a sparkling and then if you love it you can go to the

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bar and order a drink and then we have so we did a special menu just with the strawberry

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gin.

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So we've got a gin smash we have mojitos and mules and then during the cocktail demo

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he'll be making those and also sharing the recipes we'll have walk away recipes and then

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so if you love that one you can try it at the bar and then we'll have we'll have regular

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beer and wine available as well.

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Excellent and also is there oh I actually forgot Tracy you get more than that with your

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ticket.

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I was going to say you told me more than this.

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So actually a portion of the ticket is going to be benefiting Julie and House so that's

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amazing and then each guest is going to get a voucher for a tour and tasting here at Wolfhead

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that you can use up until the end of November so that has a $20 value and you get a complimentary

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drink so you're actually getting about 30 to $35 value for your your ticket.

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Well actually more than that because you're coming here as well I mean it's amazing and

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like you said we're also doing proceeds towards Julian's House which is wonderful.

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We are trying to raise a minimum of $5,000 to Julian's House and can you let us know

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what Julian's House is.

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Absolutely I'd be happy to.

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So Julian's House is a local charity and it's in place to help people through grief and

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bereavement after losing a loved one.

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We are brought up with the idea that grief should be done behind closed doors and essentially

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Julian's House is trying to change that narrative and so we're based in a peer-to-peer support

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rather than clinical so it's not that we offer counseling or therapy but through our volunteers

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that come and support us they also help other newly bereaved individuals with their own

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grief experience so just recognizing that maybe you've had an experience and the way

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you got through that grief experience there might be some insight in that for me or somebody

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else and so we do that through our support groups we have one-on-one companions where

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we would match a guest and a companion then we also have restorative activities because

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it's great to talk through the grief but some people need to do through the grief as well

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so we've got monthly walks that we do we could be a meditation class a gentle movement

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class journaling the sky's the limit essentially we're trying all sorts of new things to help

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people work through their grief.

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And that's for all ages.

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So right now our programming is in place for adult support only we are still new I like

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to say that we are small and mighty and just growing from here essentially so one day down

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the road we do hope to include child and youth programming as well.

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That's wonderful.

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Yeah.

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I mean I feel that it is something that is needed and it is seriously lacking everywhere

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like you said.

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Absolutely.

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Okay you cry you got through the funeral you're good to go.

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Yeah we're led to believe that you should be through the grief experience in the five

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to eight business days that a job might allow you to take after the loss of a loved one

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and that couldn't be further from the truth of course.

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No that is true.

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Now tell me a little bit more about Wolfhead because I just discovered this place last

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year and I love it.

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I know you guys do a ton of events here throughout the year and you're always incorporating the

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community.

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Yeah we I mean we really do love to give back we get a lot of support from the Windsor Essex

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community who come and visit our establishment so it's important for us to get back as well.

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So we support a number of golf tournaments and charitable requests and then we try and

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pick one or two bigger things that we can focus on throughout the year and so I mean

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when Wolfhead started back in 2016 like they had no idea the owners what this place was

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going to become and when when Tom and Sue decided to open it it was really the result

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of happy accident I guess you could say.

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Tom owned the facility has a pilot making business and he was going to do third party

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bottling for another distillery and something fell through and he said why don't I just

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do my own.

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So he did some research and found out that there there wasn't a lot of craft distilling

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happening in Ontario so he brought in the best equipment that money could buy and he

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had the vision to put this restaurant.

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He got his friend Larry Gerard on board who's the executive chef so he's one of the partners

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and if I wish I could show you pictures of what this place looked like before this restaurant

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because I go to Tom I said I would never have had that vision to bump out walls and do what

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he did so they started with the indoor restaurant and now we have our patio we built a stage

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last year so that we can do entertainment in the summer on weekends and then we started

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to do events in the parking lot so parking lot party.

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And then you've had chili fest here yeah and you've had a lot of a lot of things and then

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we also have the your little store here which has wonderful things and is all of your products

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in LCBO?

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No so I would say 60% of them are so the only products you can't find are our regular whiskey

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our apple caramel whiskey and like any of like the special releases that come out or

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not in the LCBO and so we just you know as they come out we decide if we want to put

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them in some of them we'd like to keep as exclusive to the stillery we've learned that

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restaurants and bars some like it when there's a product that they can't find at the LCBO

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it's a good attraction for their guests but we're really fortunate so you know we're in

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the LCBO in Ontario we're in the duty-free at Pearson Airport at the Detroit Tunnel and

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now we're starting to expand into Taiwan we had some products in Michigan just after

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pandemic so we're hopefully trying to ramp that up and still offer some great cocktails

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and food to our local fans.

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Well that's the thing is you guys are expanding all over the place but yet the quality is

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still amazing the feel is wonderful like you'd never know that you guys were expanding so

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much.

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Yeah it's you know like the home feeling.

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Right exactly that's all the behind the scenes right so you know they say the spirits business

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is a really sexy business to be in but it's a grind it's a lot of a lot of work and you

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know you think oh I have my product in the LCBO and you think it's gonna be in every

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store but you have to work to get those in the locations and then you know you go and

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you do festivals and you do markets and it's all about people trying your product when

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it's something that you can consume so that's a lot of fun and then the retail shop itself

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we sell our bottles and then we do a lot of gifting we do corporate baskets so there's

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a lot of little facets to Wolfhead.

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And they have wonderful hoodies sweatshirts t-shirts and samplings so if there's something

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that you're not sure about and I like you have those little tiny sampler packs which

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are great with the little mixers with them there's just a lot of really good stuff.

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Now you had said you guys were doing a strawberry wine are you guys thinking of going into wine

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or is this just one thing?

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No this is just for the event.

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For the event?

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Yeah just to celebrate everything strawberry.

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I think that's a great idea why not?

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You guys could do everything.

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The only thing we don't make is rum or tequila.

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Oh yes never say never.

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I have to come up with something fancy for tequila because technically you're not allowed

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to make it unless you're in Mexico.

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I did not know that.

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Yeah same with bourbon bourbon comes from Kentucky so that's another product that.

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I volunteer going to Mexico.

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There we go you can do that.

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Now I love this idea I'm so excited for the Strawberrylicious Festival.

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Thank you.

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And again that is going to be June 1st at the La Salle Event Center and make sure you

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get your tickets either online I would probably do it online because who knows if it's going

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to be.

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Yeah we're not sure if we're going to be able to allow walk-ins so I would say purchase

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early.

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I know everybody likes to wait until the week of but I would say don't be that person.

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No don't be because everybody has been dying to get it and especially now that you guys

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know that there's going to be a strawberry wine and the strawberry lime cider from Walkerville.

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There's a lot of new things to try out so I want to thank you so much for being here

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today.

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Appreciate you.

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I really do appreciate it and I am going to do a part two right now because just meeting

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Courtney here is I want to learn more about Julian's house and I really want everybody

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in the county to know more about it so that maybe we can help so that you guys can grow

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and be amazing.

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Yeah yeah because I had no idea about Julian's house until you're not alone.

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Yeah how did it get started.

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So while it's interesting in that you know you mentioned wolf heads history goes back

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to 2016.

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Coincidentally so does Julian's house.

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The concept sort of started coming together in 2016.

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There's something to that right and so essentially we had two local bereavement specialists Colleen

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Campo and Christine McMillan who envisioned bringing something like Julian's house to Windsor.

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Having a space dedicated to grief and bereavement for folks to come and just seek out that comfort

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in others of like minds like hearts and the Godette family lost their son Julian and they

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went to CMHA where Christine and Colleen were working at the time.

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With a lot of their bereavement support through CMHA and their wonderful programming and just

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from there you know brainstorming and long story short the Godette said we want to help

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support this mission.

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They had a property that was going to be their retirement plan and they said we're going

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to work a little bit longer we want to donate this space to the cause and so that's how

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Julian's house became Julian's house named after their son that they lost tragically

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and you know from 2016 there was a lot of legal issues that they needed to address a

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lot of permits to acquire all that sort of zoning issues for the house itself because

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it was a home it was their family home and now we're turning it into a charity that helps

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the community and so working around all of that.

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In the meantime we know that grief doesn't wait for a building and so we have been operating

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in and around the community our unofficial motto has been doing the best with what we've

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got we know we've got an amazing community Wolfhead is a great example of that in supporting

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us by allowing us to be the beneficiary of some of these funds that are coming in through

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strawberrylicious and so we know that we're just going to get out there and we're going

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to start and essentially using fundraising dollars to help turn what was once Julian's

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home into Julian's house where we can welcome individuals from the community to come and

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do whether it's a grief support group maybe a restorative restful yoga class we're going

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to have a gardening club out there lots of different things even right down to just a

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coffee hour maybe you're on your way to work and you're thinking I just don't know today's

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a heavy day I don't know if I if I'm ready to get into work yet I'm going to take a quick

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detour over to Julian's house stop in for coffee maybe sit with one of the volunteers

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that we'll have on hand there just fill my cup both literally and and you know figuratively

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and then be able to carry on my way to get to where I need to go next.

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Yeah because I mean it really is so important yeah for everybody whether people realize

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it or not like I mean yeah it's okay.

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Okay I'm going to keep the tears in there because I'm still dealing with grief it's

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been a year and a half and like you said it just it comes and waves and it'll hit you

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when you least expect it.

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Absolutely you can't plan for it.

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No people don't understand that until they're going through it.

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And sometimes you don't even realize how important that person was to you until they're not there

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anymore and yeah I think a place like this is fabulous and do you are you guys lucky

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enough to have other businesses that are doing fundraisers for you throughout this summertime?

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So we have a we do have third-party fundraisers that are happening it could be guests of Julian's

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house we had a really terrific family that put on a pasta fundraiser that went really

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well we have golf tournaments coming up Laura what else do we have going on?

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See this is where Laura should be on the mic.

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Okay I'm going to pause here for a second as I said this is part two of my Wolfhead

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Distillery Julian's house podcast and I'm going to say goodbye to Danielle and I'm going

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to bring somebody else on from Julian's house to give us some more details on their fundraising

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and different things that we can do to help them out and I want to thank you again Danielle

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I really appreciate it and make sure you get online instagram wolfheaddistillery.com and

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get your tickets for the Strawberry Delicious Festival and you will also be supporting Julian's

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house.

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Yeah very good so drink wolfhead.com Tracy we're going to send them drink wolfhead.com

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drink wolfhead.com and the strawberry gin.

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There you go yes Tracy gets a good little sample today.

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Yeah.

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All right thank you so much.

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Thank you.

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All righty now I have Laura Kay who is the.

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Executive director for Julian's house.

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Julian's house and she's going to give us a little idea of what exactly the community

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has been doing for you guys.

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So the community has been really supportive for the last couple of years since Courtney

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and I started two years ago we've done so many things with fundraisers and we received

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a trillion grant to open the doors at Julian's house.

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So the community especially the construction community so from FBM building materials Rosati

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group your plumber many many trades have really helped launch us forward and we just opened

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the doors last week at Julian's house.

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That's wonderful.

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It is.

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Oh I had no idea now where is Julian's house located.

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So we're located on baseline road which is just south of the airport.

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So it's a residential neighborhood which Courtney was mentioning that it's Julian's family home

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but it's a perfect location we're going to be close to the new hospital that's being

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built we're close to Walker Road we're close to the airport so it's really convenient for

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people to to get to and from Julian's house.

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And there's going to be activities that are going to be held there.

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Absolutely so we'll run support groups in the evenings and some during the day but most

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people's schedule would prefer the evenings and then on some evenings and weekends we

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will have restorative activities as Courtney had mentioned we have a space for yoga classes

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and art classes and demonstrations and educational components as well.

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Can there be a stop in like if you just feel the need that I'm just struggling today.

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Yeah we're not there right now but that is yes when we get the house open so right now

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we've opened the Nick Dyer Clubhouse portion we're doing our construction in three phases.

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So the first phase is just opened and we're moving our programming over there currently

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and then our next phase is to open up the house and when we do that then it will be

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a drop in center for coffee time and like Courtney was saying sometimes people's grief

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is so strong that they're on their way to work or you know they they have something

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they need to do but they really just need you know somebody around them that understands

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what they're going through.

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Yeah that five extra minutes.

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Yeah it does.

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Help handle the grief wave.

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Yeah.

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Yeah.

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They hit you.

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They sure do.

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Yeah.

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Even if it's like 10 years down the road or you sit there it's like oh it's the anniversary

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and I didn't even realize it.

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So we're in a we're trying to run an educational campaign right now so we're trying to educate

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people about talking about grief.

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So we have a campaign going on right now called Share Their Name and we want people to talk

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about their loved ones.

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We want them to share this story.

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So you had mentioned earlier that you had lost your grandmother who was very close to

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you so would you mind me asking what your mother your grandmother's name was?

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Louise.

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Louise.

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So we and seeing you got a smile on your face as soon as you said her name and that's exactly

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what we're trying to communicate out in the public is that it's it's a gift when somebody

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asks you about the loved one.

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We want that to be normalized right Courtney?

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Absolutely.

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We aren't going to people haven't forgotten that they've lost a loved one.

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We won't be reminding them you know by saying their name by asking them you know wouldn't

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Louise have loved to be here to see this happening right?

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It's you are allowing that person to talk about their lost loved one in a world where

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we're otherwise meant to feel like we have to stop talking about them.

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Sometimes talking about them helps make it more palatable.

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Absolutely.

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It actually always helps to make it a little bit more palatable.

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Oh yeah.

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Yeah.

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Yeah like she would be completely blown away I was doing anything like this but she would

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loved it.

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I'm sure.

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Okay so how can the community support you guys?

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Well they can attend strawberryalicious event with wolfhead.

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That's a great event to support us it helps us tremendously.

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They can also purchase a wristband.

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Courtney has one on right here they're five dollars and the proceeds are 100% going to

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Julian's house they're five dollars and available on our website and we also have a lawn sign

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campaign so you could purchase a lawn sign in memory of Louise and put it right on your

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front lawn and that is another way that you can help support our cause.

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That's a really good idea.

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The idea is that we're putting it front and center on their line on their lawn rather.

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We would love to see when they're just covered in these signs helping to change that narrative

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of continue to share their names.

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That is a great idea.

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And so we're shouting it from our front lawns.

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Now are you guys going to have the bracelets at strawberryalicious for purchase?

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We sure are.

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Okay excellent.

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Yeah we'll have them at the event and hopefully we'll sell a lot of them because it really

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is nice to and it's a good little fidget tool don't you think?

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Oh yeah absolutely.

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You know if you're if you're going through your grief journey and you're going through

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those emotions it's nice to be able to you know hold on to it and kind of ground yourself

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for a moment of where you might be feeling that grief wave coming on right?

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Yeah.

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Yep.

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And those can be purchased through our website.

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I was just.

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Also for the lawn signs or the bracelets if you're not able to get out to strawberryalicious

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they can be purchased at julienshouse.ca there will be a link to take you right into our

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shop and you can purchase those there.

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And so we're having open houses every Friday in May from one to four and so you can come

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on out and pick up a lawn sign or a bracelet or both and check out what we've got going

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on out there.

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That's great.

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I love this.

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And are you guys also on Instagram on social media as well?

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So you can find Julian's house on social media and again make sure you get to the Strawberryalicious

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Festival and we're going to try and raise at least five thousand dollars if not more

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to help you guys out and keep in touch and make sure to let us know if you have any fundraisers

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coming up and we will make sure to have it out there.

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Absolutely and another way to support us you know people might not have the funds to donate

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00:28:36,280 --> 00:28:40,640
and we can certainly appreciate that the economy is doing some crazy things.

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There are so many other ways to support us.

401
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We have multiple opportunities for volunteers.

402
00:28:45,400 --> 00:28:50,800
Yeah I was just going to say that volunteers you guys must be in need of volunteers as

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well.

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Absolutely so anything from help with our support groups we have these are all done

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by volunteers so people who have that lived experience recognizing that speaking with

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somebody else who has that can help newer bereaved individuals through their loss but

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00:29:08,800 --> 00:29:14,520
it could maybe that's not your you know what you're all about and so you could be volunteering

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to help events like Strawberryalicious.

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We have a number of volunteers helping that day from setup to ticket sales to tokens everything

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in between.

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There's so many so many opportunities.

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And parking lot volunteers we need some of those.

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We do for sure.

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And if you can't do any of that I mean like I know a lot of people are busy and a lot

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of people don't have a lot of money share.

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Make sure to share.

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I always say sharing on social media is a great way to support and it's free.

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Yeah.

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But get the word out there because we have valuable tools here like Julian's house for

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people that are going through grief and they need our help and they need our support whether

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00:30:00,840 --> 00:30:07,560
it be sharing it or like you said volunteers donations and I really want to thank both

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of you for being here and sharing with me about Julian's house.

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Thank you and thank you for sharing your grandmother with us.

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Yes thank you.

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00:30:16,600 --> 00:30:22,960
And again I'm at Wolfhead Distillery here and we are talking to them from Julian's house

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and make sure you get online get the tickets for Strawberrylicious Festival that is coming

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00:30:28,820 --> 00:30:34,400
up June 1st at the LaSalle Event Center before the tickets are gone.

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They're almost 50 percent gone now.

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My name is Tracy Martens and thank you so much for joining me for another episode of

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YQG In Bloom.

