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Hey there and thank you for joining me for another episode of YQG In Bloom.

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My name is Tracy Martens and today I am here with Michelle Jemade and she is the owner

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and operator of Moonlight Self-Portrait Studio which is brand new in downtown Windsor.

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How are you doing?

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I'm good.

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How are you?

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I'm good.

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Now what the heck is a self-portrait studio?

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Okay.

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So, it's a way to get professional headshots and professional portraits of families, even

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pets without having a photographer and like the pressure of somebody telling you how to

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pose or like looking at you while you're taking pictures.

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You're a little bit more free to do as you please in a way.

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So how many rooms do you have in the studio?

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So we have currently we have two rooms.

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One of them is a little bit smaller than the other one and then the smaller one has like

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more colorful backgrounds and it's a little more playful and then the bigger room is like

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a white and black kind of theme.

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So white background, black background and it's full body.

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The smaller room is only like maybe half thigh up.

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Yeah.

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So it's like good for headshots and like just more closer up images.

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That's really interesting.

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So the cameras are in there and the backdrops are in there and now is there a photographer

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in there or I know it's a self-portrait.

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Who takes pictures?

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So with a with so we have two screens.

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One of them is a live feed and then the other one is the last picture taken.

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So with a click of a button, you set the camera off to take your picture and you can review

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it on one of the screens and then the other one will show you like what you're doing at

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the moment.

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So you can pose and see if it looks good and then take the picture.

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So when did you open this?

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We've had the location since November but due to like a few different things plus we

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had to renovate and actually create the rooms because it was just one open space and we

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had like a floor plan of how we wanted the room set up and all that.

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We actually started to actually be able to operate a month ago.

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Oh okay.

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So in March of 2024.

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Yes.

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What gave you this idea?

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I love taking pictures like I think a lot of us do.

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Oh yeah.

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And like taking your pictures with your phone.

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Usually iPhones are pretty good quality but it's always like a different angle like when

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you're taking pictures of yourself or if somebody takes your picture.

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Usually you have to take like 10,000 shots because you don't like this or you don't like

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that.

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Yep.

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And so for my birthday, me and my cousin like almost share a birthday and she lives in Toronto.

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So I went to go visit her and we did a self-portrait like studio session in Toronto because they

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have a few in Toronto.

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Oh okay.

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And I just loved it.

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Like it was a fun like experience and I really like loved the idea so I just toyed with it

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for a while.

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Yeah.

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And I talked to my boyfriend.

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I was like you know what like this would be a really good idea.

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Like I really like it.

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And then he also toyed with it and then we just decided like let's do it.

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There's not one in Detroit.

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There's not one in London.

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There's not one in Windsor.

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So it would be kind of like a new niche.

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Yeah.

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Because you said what?

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Asia, the Philippines, Toronto.

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Yes.

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That's really popular in like the Philippines and in Asia.

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They have a lot there.

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But when like when we were doing research we found that their studios are like basically

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the same as here.

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But they're very like you know how they have like a lot of small things and all that.

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And they're really cute.

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Yeah.

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Yeah.

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They're really cute.

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So I just I fell in love with the idea even more.

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So yeah.

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Now do you guys have any of that or is it just right now it's just plain?

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No.

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We do have like little knickknacks like necklaces.

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We even have like a little board that you could write a message on.

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We have like flowers.

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Right now we actually have because Mother's Day is coming up.

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We have like a big peacock chair decorated with like flowers and like things.

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And we have a little setup for that.

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I think for holidays what we're planning to do is like continuing to like Canada Day.

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We'll set up something for Canada Day.

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For different holidays so different themes.

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That's a really great idea.

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Come to me for Christmas stuff because our studio when we close it down I kept a lot

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of the Christmas stuff because I mean you always need that.

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And we had a beautiful whole setup and then we got shut down for COVID.

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So we literally couldn't even roll it out.

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I think we used it maybe four times.

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Oh so it's brand new.

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Yeah exactly.

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And a lot of the little thrift stores and antique stores in Essex County I went around

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to them and got a lot of really cute things to make it actually they weren't even really

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Christmassy more homey.

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Okay.

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So it almost looked like a like a setup for like a living room.

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Oh like Christmas shots.

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Yeah.

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Okay.

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Yeah it was really cute.

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So but you're not a photographer.

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So not I didn't I didn't go to school for it or anything more like self-taught like

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I said I do like taking pictures.

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But my camera wasn't as high tech as the ones that we use in the studio.

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So yeah.

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But you know what we learned it was almost self-taught I think we did about four classes

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and then the college went on strike.

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So we just found some online courses from well-known reputable photographers who were

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doing classes and figured it out from there and you just gradually get better and better

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and better.

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Yeah.

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So do you have a photographer somebody there that if there's anything that needs to be

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set up.

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So my boyfriend actually he's really into it.

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So he's taken some online courses and he does know photography.

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We also have a videographer that we partnered with.

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Oh that's awesome.

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So how do you rent out the spaces.

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So for the renting out part it depends on what your project consists of right.

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If you need a smaller area we could rent you the small room bigger area the bigger room

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or if you want like a whole the whole studio we also rent the whole studio because it's

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set up with like the office has like a picture worthy I guess side to it.

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And yeah so the whole studio is for rent.

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So you can do anything from headshots on up to just fun.

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Now how many people can fit in each room.

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So in the small room we don't want to go more than four people.

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We had when we were first doing like test shots and all that we had a family come in

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with four people and it was good but we don't want to make it too tight so people are like

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cramming in to get into the shot right.

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Unless they're taking turns but we don't want to do more than four people in the small

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room and then the big room because it's a little bit of a wider like length from the

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camera to the backdrop we can do six people.

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Oh that's good.

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And you said it's in 30 minute increments.

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Yes so we do 30 minute sessions.

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Obviously you can book as many 30 minute sessions to equal up the time that you'd like and you

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get like all the pictures like you can click the whole 30 minutes right and you'll get

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all the pictures from that and then three prints.

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Oh three prints that's wonderful.

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Now how do they get the error is it on Dropbox.

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No on Google Drive.

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Oh okay Google Drive.

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That's just like a link it's like super easy.

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You just I send you the email and you click the link and everything's right there for

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you.

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Right while they're there they can pick the three that'll be printed out.

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Yes so we have a review station with two iPads and we upload the pictures to the iPad and

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then you just write down the numbers of the three prints that you'd like.

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One of the prints is a four square collage so technically you get six prints because

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too big for small and yeah so you can see that you're all your pictures from your session

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and you can pick from there.

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Now how is it being received so far in the last month?

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Has it been really busy?

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Because people don't know what a self-portrait studio is a lot of people are very curious

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so like we've had a lot of walk-ins that are like oh what what are you guys so we walk

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them through we tell them what it is and then usually people come back or they book online.

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So we've had a few bookings this month and like kind of since we've opened but mostly.

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Do you have any walk-ins?

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Yes yes we've had walk-ins because downtown has a lot of foot traffic now that it's getting

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warmer right because a lot of people like didn't really want to walk around when it

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was cold but yeah we've had a few walk-ins.

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That's awesome that you're doing that.

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Now this is going to air after your opening which is April 28th and April 27th which is

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tomorrow is the second day of the NFL draft it's going to be insane downtown what do you

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have prepared for that?

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So actually we have a little bit of a special because usually like we said it's 30 minute

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sessions so we're having a five picture burst special for 15 bucks and you get the prints

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as if you were in a photo booth so like the four prints on a strip.

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Oh so you offer that as well.

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So is it something that doing something like that can you take that on the road or is that

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just in the studio?

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So we are actually taking it on the road on May 4th we're going to the mama expo and that's

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the same concept that we're going to do there.

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We're going to be offering five picture bursts and then those five pictures will be printed

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on a strip as if you were in a photo booth and then you also get them digitally.

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Oh that's great I like that you get them digitally as well because everybody wants them for social.

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Exactly.

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That's great.

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Now how much does something like that cost the five bursts?

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The five bursts because we're doing them mostly for events it's probably going to range from

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15 to 20 bucks but also it includes like two people so it's essentially pretty cost effective.

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That's really good because I mean those photo booths can be really expensive and you can't

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fit too much more than two in them so it's just two people?

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Yeah if you want an extra person we're just going to do it at five dollars a person for

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that but usually for the 30 minute sessions it's 20 dollars an extra person.

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That's great I really really like this idea.

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I can't believe that well me as a photographer didn't figure this out but that we are getting

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something like this in Windsor and this is right downtown and it's 41 Park Street West

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in Windsor Ontario and I mean we're right across the border from Detroit and you should

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get a lot of traffic in here hopefully the summer will just go crazy.

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Yeah I really hope so because I mean like I know I'm a walker in the downtown area like

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even bar hopping or just even going to the river you walk up Ouellette right and it's

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always fun to see like new things and like new things to do.

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Yeah and it'll be nice if there's pop-ins available and on top of the regular.

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If they wanted to book though they would go online to your website and what is that?

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So it's Moonlight SP Studios the SP is for self-portrait it's just easier like the small

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the last words.

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.com.

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Yes.com.

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.com and you are on Instagram as well if people want to take a look because I know like my

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friend Nina has been in there a few times and you've hired quite a few people and so

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you get an idea and my friend Josie it was her birthday now did they bring in all those

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balloons?

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No we actually offer because we want to have kids parties in there we actually offer the

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decorations for the birthday parties and for birthdays for even adults obviously.

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Now is that extra?

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Yes.

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Okay.

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It's not actually that expensive I wouldn't say.

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No.

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Now it is really inexpensive it's $48 for two people for the small room for 30 minutes

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and $58 for the large room for 30 minutes for two people and then the small room is

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a max of four people the large is a max of six and it's an extra $20 per person.

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That is incredibly reasonable so I mean tacking on a little bit extra to have the balloon

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really go on her Instagram and see it because that balloon collage was really beautiful

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even the plain stuff with the pink backdrop and that it was really really nice.

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Yeah the pink backdrop is like a crowd favorite.

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It was at our studio as well the red one for Christmas yes it's hard to get and the green

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one's really nice too but yeah the pink was our favorite we in fact I think we went through

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a roll a large roll and a small roll because everybody likes it.

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Like it makes your like your outfits pop a lot too right?

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And your skin looks a little rosier as well you don't you don't think about that unless

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you until you see the picture.

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Yeah exactly.

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Now and you have lighting as well.

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Yes both rooms have lighting and it's so one room has a flash the other room has a large

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strobe just to like you know make you look more beautiful.

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Hide those imperfections.

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Yeah the lighting really was really nice.

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I did love the pictures and I couldn't believe it when you told me that you're sitting there

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doing it yourself.

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Yeah.

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So that's pretty great and so you're going to be at the Mama Expo that's coming up in

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May.

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Yeah.

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Do you have any other events booked yet?

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Not yet.

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Okay that's cool.

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We're basically getting out there now.

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So contact her if you want a book for an event because that's great for weddings and birthday

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parties and going out there with the little five shot.

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Little photo booth.

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Why not?

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Hey now how much does that cost?

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Do you have that set up yet for what it would cost for a rental?

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I think that we're working on that.

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Okay so that's to be determined.

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Yes.

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No worries.

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I mean your price lists are already reasonable so I'm sure it's going to it's going to be

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really good and I really love this idea.

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I'm excited I got to get in there myself.

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Yes.

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So if you guys want to get your pictures done have a few selfies you don't have to worry

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about a photographer sitting there looking at you and telling you to pose a certain way.

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You can be silly without having the cell phone.

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Make sure you go to Moonlight Self-Portrait Studios and that's again Moonlight SP Studios

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dot com and Instagram it's Moonlight SP Studio.

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Yeah Studio.

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We put the studios at the end of the website because eventually we want to have more than

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one studio.

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Exactly and Michelle I really do appreciate you coming in here and tell me about this

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fabulous business that you've had.

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Thank you for having me.

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This is really exciting.

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It is exciting.

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I'm well I'm excited to see all these pictures and I definitely will catch you at the Mama

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Expo and the Mama Expo is coming up in May in Windsor and where is that held at?

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May 4th at the Capoto Club.

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At the Capoto Club.

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So and I know there's a lot of really good vendors that are going to be there as well

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but if you want some pictures get in there and take a look with Michelle.

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Will you be there?

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Yes we'll be there.

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Awesome.

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Well thank you so much for being here today.

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I really do appreciate it.

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Thank you for having me.

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Really appreciate that too.

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And again my name is Tracy Martens and thank you again for joining me for another episode

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of YQG in Bloom.

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You guys have a great day.