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Hey there and thank you for joining me for another episode of YQG In Bloom.

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My name is Tracy Martens and today I am at Pinnacle Plus Realty with Marco Spurduti

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and Jared Dennis.

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I'm sorry.

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But Pinnacle is going to be celebrating their fifth anniversary coming up March 1st, right?

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I believe so, yeah.

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Awesome.

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Marco, how long have you been here at Pinnacle?

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I've been at Pinnacle for about three years.

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Are you a real estate agent?

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Yes, I'm a real estate agent.

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I was at a different brokerage before and then decided to move over to Pinnacle.

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So yeah, it's been great.

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And you've been here for three years as well?

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Yep, I've been here for three years.

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Myself, I was working in a bank and then I came here to Pinnacle Plus.

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Marco, what made you decide to come to Pinnacle?

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What made this a good fit for you?

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I had done a deal with Ed Azar and coincidentally our fathers did many dealings back in the

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day.

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My dad was a banker and Ed's dad was a developer and he enticed me to come over and just to

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talk to him and Larry and it's incredible the amount of support that I got.

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So with educating, mentoring, awesome place to be at.

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The real estate agency is local.

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It is from the Windsor-Essex County area, correct?

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Yes, we have other branches in the United States but we do have most of our main work

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here is in Windsor and Essex County.

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We have a branch in Kingsville and then in Plymouth like I said.

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And John Eshak is the broker record and then Ed Azar, Larry Pickle and Mack Laforest, they're

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all kind of co-owners.

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Okay, excellent.

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And we're their minions.

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And people can purchase over in the states as well.

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So it's really nice that you guys have the back and forth.

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For sure, for sure.

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Both myself and Jared have referred a few clients over to our broker there Mack who

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does the majority of the work there and he's helped all our friends find homes, investment

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properties.

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Definitely an added bonus of working here at Pinnacle Plus, that's for sure.

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And how many real estate agents are at Pinnacle Plus?

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You'd have to definitely ask Michelle or Ed but I think there's about 30.

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Approximately.

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And then I think there's four in Kingsville and then a couple in the states.

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Yeah, 30 in general.

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We'll flow between all of our offices so we can help people in Essex County everywhere

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from Sarnia to Chatham to Windsor, Essex.

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And now I know for you Mark, you also used to flip homes.

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Do you still do that?

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Now I'm more customer focused and if somebody's looking for a flip I help them shop for one

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but I know what I'm looking for in that situation.

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Bad wiring, bad plumbing, things that we can add value to, changing old kitchens and kind

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of the cost involved in some of that.

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So I have a few clients that trust my opinions and help make them a lot of money.

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Now did you enjoy?

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I loved flipping, yeah.

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It was a real fun process but it's a lot of work.

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So HGTV is a line to people, it's not easy and it takes more than a weekend.

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It's a lot of work but if you take pride in what you do and you really love it then I

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said there's money to be made, you change a property to somebody who's really going

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to enjoy it and it's kind of a win-win all around.

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Well it's rewarding.

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Sure, of course.

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I mean nothing better than going in and seeing what it was and then at the end.

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But we've both seen bad flips.

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Oh yeah, that's for sure.

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I mean they're all over the place, right?

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But you've got to be really careful.

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Lipstick on a pig, you see that quite a bit.

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You can only polish that turd so much before it's...

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Now you, Jared, you own rental properties or you used to?

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Yeah, so kind of how I started, I worked at a credit union that Pinnacle Plus ends up

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banking at.

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So they kind of drew me away from that and brought me here.

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My family owned, or a family member owned some rental property and while they were away

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in Toronto area they trusted me with kind of managing everything down here for them.

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And yeah, I got some experience flipping those properties over, managing some lease agreements

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and stuff like that.

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So really it all kind of came together once these guys kind of reached out to me and brought

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me here.

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Well it's nice to have that extra experience on both sides to be able to help any of your

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clients if they want to purchase a rental property or flip a house, which I would be

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completely lost at both of them.

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Now Jared, when we were talking earlier about First Time Homeowners, you were telling me

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about a lot of different incentives and various grants that are out there.

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And not just for First Time Homeowners, for anybody really.

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Yeah, there's a lot to be definitely looked at.

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You might not qualify for every single one, but there definitely is a lot of government

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incentives.

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Some of them have to do with being eco-friendly or even just as simple as putting your money

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in certain savings accounts so that way you save money on taxes.

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So yeah, there's different strategies for different buyers.

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Oh and it's nice for you guys to be able to help people when they're buying the house

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and trying to work out our market right now.

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It's just so confusing.

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Well and sometimes when we're shopping with First Time Buyers especially, because a lot

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of times we'll work together on helping people find a place because there's just so much

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to see, we'll not talk people out of a house, but we'll steer them away.

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So your eyes are bigger than your stomach right now, right, where they think they can

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do every renovation or totally gut a house where they might be biting off more than they

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can chew, right?

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So it's a real fine line with excitement and cautious optimism, right?

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So they both lead to the same thing where you're getting a house, but if you focus too

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much on getting those flips or getting a house that you want to make your own or a house

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that has character, well you might be just putting yourself at risk for financial duress,

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right?

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So you really have to look at the fundamentals of a home where there's good bones and good

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mechanical and that type of stuff and kind of pick your poison on what you want to update.

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Part of our job is more so like coaching these people or our clients, so we have to look

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at it from an area of conservatism.

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I think both of us with both of our backgrounds, Marco having his flipping background and then

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me coming with the banking background too, we're very conservative with all of our clients

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and yeah, like Marco said, you have to steer them in the right direction.

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There's a lot of lipsticks on pigs out there, so we have to kind of help them find the right

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one.

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So a lot of times we kind of joke about this, but what we're not here selling houses, we're

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here to talk you out of a house.

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And if you can ignore what we're saying and it's still the right house for you, then there'll

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be no cognitive dissonance.

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You'll be passionate about the purchase and really excited about your future, right?

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So if we can point out all the bad stuff, because everybody can see the shiny and new,

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if we can point out all the bad stuff and you say no, that's something we're willing

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to take on, then you're in a good spot.

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It's the right house.

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It's something that they got to also think about in the long run, like we're talking

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about if it's the first time homeowners and it's like, make sure you know the area and

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the schools and...

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Yeah, location, location, location.

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Yeah, you got to look at the big picture and not just a small one.

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And a lot of people, they see that picture online and it's like, okay, this is my house

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and they get there and it might not be.

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It can happen a lot, especially when people are looking at pictures and they can take

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it for face value.

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But I guess it takes like an expert eye of looking at those pictures every single day

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to know where do you nitpick and where do you tell them, this isn't exactly what it

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looks like.

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The wide angle lens.

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Yeah.

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It's very deceiving.

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Yeah, for sure.

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For sure.

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I mean, it's great because it sounds like you guys actually really care about your clients

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making sure that they are happy at the end of the day.

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For sure.

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Yeah, of course.

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If I was in somebody's house at Christmas because I know they're mad at me, then I did

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a bad job, right?

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So for the most part, you can be friendly with people and you become friends with people,

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but then just as quickly as they come into your life, they leave, right?

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And it's really hard holding onto those relationships.

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And for the most part, I stay friends with a lot of the people that I help transact houses

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with.

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And like I said, if you approach this business like that, then you'll do all right.

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It's not just a transaction.

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That's what we try to avoid.

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Oh, that's nice.

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Yeah.

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Especially if you guys can stay friends with the people afterwards and see them grow in

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the house that they bought or maybe even get their next house when they outgrow it.

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I saw people actually, I took a call today.

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There was somebody that called me asking for referrals.

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They said, well, this is what happened with the house.

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Can you help me with that?

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There was an HVAC problem.

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So I gave them a number of another client that I helped buy a house and hopefully it

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worked out.

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But so you constantly become a resource for them.

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It's not just during that one period.

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If you do your job well, then they'll keep calling you and say, hey, you have a lot of

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connections.

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What do you think I should do in this situation?

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Yeah.

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That's great.

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It's like an ongoing relationship.

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Yeah.

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It's always great to get to know people, right?

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Like you said, you want to sustain a relationship, but it's hard because you know so many people

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coming from this industry, but it's always good to at least get to know people and connect

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throughout the community, right?

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Yeah, it is.

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It is really joyous.

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And Jared brought up an excellent point.

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He said one word that really stood out was community.

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For the most part, I think most realtors tend to be or try to be as generous as possible

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with the community involvement.

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You'll see a lot of active activity, right?

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For me, Goodfellows is very important.

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I try to sponsor as much as I can.

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Jared, I know you do a few things.

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Yeah, I've done a few things.

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One of the ones that I've done is the Windsor Pride Fest.

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Something that I like and enjoy to go to and like to support.

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Just part of community, right?

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And building those relationships, right?

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So it's all part of that.

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Well, that's great.

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Now, did you go to the True Fest that we just had in Amersburg?

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No, I didn't get a chance to go out to that one, but I was at the Pride Fest this year

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and I have been in previous years, it's just that I was able to sponsor it this year.

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So that was nice to do.

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I have not hit the Pride Fest yet and I'm looking forward to it because it looks like

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it's a lot of fun.

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You should have won.

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He was giving Lady Gaga tickets away, I think, right?

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No, I thought about it.

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I did thought about it, but I ended up giving a giveaway to a couple nights stay at an Airbnb.

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So that was fun, too.

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Well, see, here you get real estate agents, you get Lady Gaga tickets, pretend.

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Or we can drive around and listen to Lady Gaga.

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There you go.

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Hey.

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OK, now, I know a lot of people have so many misconceptions with the market, whether you're

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purchasing a house, selling a house, and it's not just now, it seems forever.

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Everybody's always thinking, oh, we're on an upswing or we're on a downswing.

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How do you ease people's nerves going into either selling their houses or buying a house?

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I don't know about you, but for me, I always think about, OK, how would I be in this situation?

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And I'm always one to kind of go for it, but from a conservative perspective.

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So if anybody's having any jitters about putting that offer in and they see the dollar value

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that they're putting in, for example, or the deposit amount that they put in, you have

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to come from a place of encouragement and letting them know that you're going to be

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subject to market fluctuation, subject to market fluctuation.

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But you're growing.

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You're moving forward in your life.

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So you kind of have to remind them that like this is this is a positive thing and you're

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headed in the right direction.

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That's kind of the perspective that I always come at it with.

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And I always I'm big on the I think both of us are.

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But education, the most anxiety comes when people are not educated.

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So when I'm helping somebody buy a house for the first time, our first meeting might happen

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six months before we actually buy a house.

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But through that whole time period, you're nursing their questions and you're reinforcing

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their feelings.

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And then for sellers as well, it's the same thing.

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Hey, you're looking at selling.

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Well, that's not happening tomorrow.

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Let's figure out how we can earn you top dollar.

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And it's once again, it becomes education.

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So that's kind of kind of the approach that that I take.

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So that makes it easier to have that good relationship and have them be happy with either

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their purchase or their sales.

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For sure.

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For sure.

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The realtors in Windsor, Essex are really pro.

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You learn that when you go into different markets or when other agents come from different

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markets.

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I think for the most part, we have a really good group of people that operate with a lot

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of integrity and I learn a lot from other agents every day, especially ones with a lot

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of experience and how they operate.

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And I think for the most part, agents in the area operate that way with not too much pressure.

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I agree with you 100 percent.

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And that's something that I would love to educate people on.

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The community, it's we're in competition with each other, but we still work together.

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So I might have a buyer for your property.

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And I'm bringing my buyer to you and we work together as a professional to make sure everybody's

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happy at the end.

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Even though we're in competition, we still work together.

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It's not me versus them type of attitude for the most part.

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And you learn really quick the smoothest transactions and the realtors that help get deals done.

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So it's a really good working relationship.

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It goes like that, I feel like in a lot of industries in Windsor and Essex County.

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Everybody knows everybody, very tight knit community.

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So you see everybody like I do cornhole on Wednesdays out in McGregor.

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And I'm not out in the county very much, but on that day I see a bunch of realtors that

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are there playing alongside me.

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So it's nice.

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But like, yeah, it's a big tight knit, I would say, family.

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That's what I always told my son when he was growing up.

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It's like Windsor and Essex County may seem like it's big, but honestly, everybody knows

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everybody or at least there's that six degrees of separation.

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For sure.

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For sure.

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How do you see yourself?

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I like where I'm at right now.

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I don't know, more importantly, like in the future where I want to be is just a really

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focused dad.

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Yeah.

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That's a lot more because this job does take a lot away from you.

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So that's where I see myself in the future.

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I want to focus more on balancing my life and that's always a constant evolution.

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I like that answer.

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Yeah, communication.

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Like communication.

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So I was very fortunate.

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I used to work at Families First as a director and I've been a funeral director for about

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20 years and they sent me to Dale Carnegie Training, which was wonderful.

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So yeah, so it helps with communication, listening, that type of stuff.

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So those are different things.

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It's self-improvement.

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Not necessarily, I'm content in my business.

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I'm content with the people that trust me.

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So if I grow, great, but if it's at the detriment of my personal life and my family life, then

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I don't need that.

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I don't need that headache.

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I really love the people that I work with and if clients trust me, then I'm happy to

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work with them too.

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That's where I see my life.

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You know what?

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That is a perfect answer.

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Now how many kids do you have?

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You should ask my wife.

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So me and my wife, we have two kids.

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She says three.

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She says three.

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She includes me in that mess, right?

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So Elizabeth kind of manages our whole life.

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If it wasn't for her, we would disintegrate.

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So yeah.

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Good answer.

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Yeah, yeah.

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So anyway.

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And then...

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Yeah, I have one on the way actually.

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We're pretty excited about that, but yeah, just going to be new in that sort of part

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of life.

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That's exciting.

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Yeah, we're very excited.

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And kind of nerve-racking at the same time.

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Yeah, I can be, but my wife is pretty good at...

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Like you said, I would disintegrate if I didn't have her because she's been babysitting from

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a very young age.

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And I'll lean in on her skills and abilities during that time a lot.

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That's great.

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And I mean, having a wonderful family life really helps enhance the work life.

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It sounds like you guys have great lives.

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00:17:23,360 --> 00:17:24,760
Yeah, you know what?

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Life is good.

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Life is good.

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And if it's not, then it'll get better.

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It always does.

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It changes, it evolves.

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Yeah, it's a natural flow, right?

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00:17:30,760 --> 00:17:31,760
Exactly.

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I really want to thank both of you guys for being here today.

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Yeah, it was a lot of fun.

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And again, my name is Tracy Martens.

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Please make sure that you subscribe and like YQG In Bloom.

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00:17:46,200 --> 00:17:54,040
And we want to wish Pinnacle Plus Realty a happy fifth anniversary.

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00:17:54,040 --> 00:18:03,640
You guys all have a great day.

