WEBVTT

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Hi, everyone. Welcome to Pot Luck Food Talks,

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the show where we talk food, fire, and the beautiful

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chaos of kitchens, all from the cook's side of

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the pass. I'm Eric B., not the one with the gold

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chains, and I'm here with Phil Rakim, not the

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one with the golden metrics. Today, we're talking

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scraps, but definitely not the sad kind you clean

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off the floor. We're joined by Douglas McMaster,

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chef, author, and zero -waste trailblazer who's

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been turning compost into cuisine and broken

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glass into dinnerware since before it was cool.

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We're talking next level, no bean, closed -loop

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culinary wizardry. But first... Just as a first

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question, there's been a lot of discussion in

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our social media channels about zero waste, what's

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zero waste, what's the real thing, what's not.

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And we've always mentioned you as an example

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of it. So maybe I wanted to start with how did

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this all start? Because as a first impression,

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I would say that if somebody would tell me, yes,

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I'm going to open a restaurant with no trash

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bins and where nothing is wasted and everything

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is reutilized. I think I would say that's impossible.

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And I think one of the main quotes that have

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transcended from your philosophy is that that's

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a failure of imagination, like thinking like

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that. And that was really like mindset shifting

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for me and I guess for a lot of people in the

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industry. So where did it all start for you?

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Yeah, thank you. Yeah, well, I appreciate that

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that landed and the work resonates. It is possible,

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though highly improbable, to be zero waste, to

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not have a bin. But before maybe I answer that,

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I think to do something a bit different, to...

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describe in my worldview what is zero waste and

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before that what is sustainability because these

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are words that we hear battered around a lot

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and I don't think not necessarily everybody has

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given it a deep amount of thought and I think

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it's really took me a long time to simplify it

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but in a single word sustainability would be

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the word balance and so if you imagine an environment

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in which we are sustaining an environment, that

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we are taking resources from the environment,

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whether that's food or materials that we need

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to provide a system, such as a restaurant. And

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if we are taking faster than we're regenerating

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into that system, whether that's a farm or the

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materials, then that is out of balance and that

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is not sustainable. So sustainability is... a

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relationship with our environment uh that is

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uh in in in harmony in balance um so that's what

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sustainability is balance and you could look

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at that or extrapolate that through any different

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system um and side note uh we're talking about

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environmental sustainability you know you can

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talk about economic sustainability and that's

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a different metric and then zero waste is a fascinating

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uh you already called it a philosophy which i

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do appreciate because it is a philosophy is a

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world view and my world view through the lens

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of zero waste is that uh on this planet of which

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we have finite resources um we need to find balance

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we need to find this sustainability otherwise

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you know there is no future for my son for for

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you know um for our future generations and so

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it's important Now, zero waste is sustainability.

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It's a different lens in which we look at our

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relationship with our environment. We like to,

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in very literal terms, define that as not having

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a bin, specifically a general waste bin. A compost

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bin is arguably a circular bin. That food waste

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will go back to become food for the soil, which

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will grow food. And so that's not a bad bin.

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That's a good bin. Recycling, you know, there

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are really good recyclable materials that are

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circular. Again, not a bad bin. It's a pretty

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good bin. It at least shows our intention to

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make things circular. Now, the general waste

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bin, that's the bad bin. That's the naughty,

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sleazy, dirty coffin from which... These badly

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designed materials that feed our lazy behavior

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on this earth go to die. And so that's the problem

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bin. That's the bin that's not good. That's the

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bin that nature does not appreciate. And so that's

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the bit that makes Silo unique, a restaurant

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that respects its environment and its resources.

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So hopefully that lays some... good groundwork

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for the conversation ahead i think it's important

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just to to simply understand what sustainability

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means and the lens of zero waste so but the to

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answer your question um there was an artist in

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australia um who said to me imagine a world without

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waste and i was 23 my dad was an artist i love

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all things abstract and art and thinking differently

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and it's just it's just part of who i am um and

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i was really really down and out in sydney at

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the time i was you know, wanting to tap out of

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hospitality. I was just in this awful cycle,

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destructive cycle, all the things we, the dark

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side of hospitality that we associate with. And

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yeah, it was just this artist that proposed this

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profound intention to not have waste in this

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world. And he was coming from a more, well, environmental

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and agricultural point of view and an architectural

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point of view. And as a young chef that had been

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working in the world's best restaurants, I was

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all around the world because I was really, really

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bad at school. I'm a school dropout, never diagnosed,

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but neurodivergent and didn't like academia.

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And so kitchens were amazing. places for for

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me to be in to express myself and i did quite

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well and worked in some great restaurants but

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you know what it's like the industry is a a really

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challenging place certainly it was 20 years ago

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and then yeah i was just sort of i don't know

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just looking i wasn't looking for the light but

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as soon as the light appeared i was i was like

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right this is this path is what i'm going to

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follow for the rest of my life and i felt it

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in that intention, in that intention just simply

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to not have a bin. I was like, this is what I'm

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going to spend the rest of my life doing. And

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it was just crystal clear from that moment. In

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case you're wondering, the name of the artist

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is Just Packer. He's a Dutch -born designer and

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zero -waste pioneer. And Phil. Go ahead. You

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have the word. Yeah, that's super interesting

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to hear because I was actually, it's actually

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something I wanted to ask you about is kind of

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like, well, from a point where you decide, oh,

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I want to, I want to work in food. I want to,

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I want to do, you know, I want to cook for a

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living. So how you get to the point where you

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sort of like, because we all have different things

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that kind of like spark our interest, you know,

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that was sort of like, okay, this aspect of a

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certain topic or a certain craft is what really

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kind of like fulfills me and interests me. how

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you arrive at that point where you sort of, where

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you have, like you say, this aha moment where

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you're like, okay, now I see the light. This

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is really what I can really like deeply relate

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to inside of this field. You know, going from

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that, from after meeting Joost and having this

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spark, this kind of idea and this sort of beginning

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of a direction maybe, like how did you proceed

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from there? Like what were the first steps and

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like how did you basically like sow the seed

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of what? in the end would become Silo and everything

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that followed. I just want to point out that

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I didn't know anything special. I'd worked in

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some good restaurants, but I hadn't been raised

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in an environmental family. My mum and dad were

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certainly not foodies. And I didn't even know

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what the word sustainability meant. Yeah, I didn't

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really know what to do with this feeling. And

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that's largely what it was. It was this feeling.

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And perhaps if there was ever some advice in

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this sort of moment, it would be, you know, I

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feel privileged. I genuinely, genuinely feel

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privileged to have had that light appear, to

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have found that thing that, you know, makes me,

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makes every cell in my body like wake to attention.

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feel so much energy when focusing on this project

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i do feel blessed we all you know as you pointed

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out phil are in this industry for different reasons

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and i would just say like follow that feeling

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you know and it is a feeling like whether it's

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pastry whether it's technique whether it's leadership

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wine hospitality whatever it is just like really

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be sensitive to your own feelings within the

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hospitality space and just follow that and just

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keep refining that and question everything and

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you know you'll you'll start seeing things differently

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and that's where you find a project you know

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a unique it not everyone has to innovate but

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you'll you'll find what you're looking for if

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you follow that feeling But no, it began with

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a pop -up. I was trying to do something with

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this energy, I felt, and I did a pop -up called

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Wasted. Now, this was in 2010. A lot of people

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in the industry know the Wasted pop -up as the

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Dan Barber pop -up in Selfridges in London. But

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before that came a very small pop -up in Sydney

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in 2010 or 11, I can't remember. long time ago.

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And at that time, the knowledge wasn't as deep

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as it is now for what sustainability and zero

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waste really mean. So at the time, it was that

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kind of surface level interpretation of what

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if I could turn all of the scraps that the restaurant

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I work for currently is throwing away into a

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dinner that is better than the restaurant I'm

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currently working in. I'm not going to name the

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restaurant, but it was one of the world's best

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restaurants and it created like 70 % waste, meaning

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that 30 % of what they were purchasing, what

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was coming from nature was being maximized. Most

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fine dining restaurants are like 40, 50, you

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know, more casual restaurants are like 60, maybe

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70, if it's really resourceful. But this restaurant

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was horrendous. It was like 30 % food going on

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the plate. And I just. I actually stood on a

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section, and I'm not exaggerating here, where

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there was me and two or three other chefs. I

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stood over two or three bins, one per person,

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and it was just this black void in which we plucked

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every single lettuce from a gorgeous two -foot

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biodynamic cost lettuce from this biodynamic

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farm in the Blue Mountains in Sydney. And every

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single leaf went straight down into this dark

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tunnel, into this grave. And we would pick. hundreds

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of these like lettuces straight into the bin

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and we were trying to acquire the core the the

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lettuce core and there was a main course with

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three lettuce cores on the main course dish but

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to achieve that we would throw every single one

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thousands of these leaves every day into a bin

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thousands and then we would throw these black

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bins into a skip and it was horrible That was

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the kind of waste that I was witnessing in that

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time. And yeah, I did a dinner called Wasted.

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It's called Ten Bukali. It's a cafe in Sydney.

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And yeah, it was just three nights in which every

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ingredient was surplus, which isn't what zero

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waste is. Zero waste is a system that doesn't

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have waste. That was a specific expression of

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zero waste that uses just the surplus. And it's

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just a misconception. Often people think that

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zero waste is where you use scraps and you do,

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but you also use all of the primary cuts as well.

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And that's the holistic nature of silo as a restaurant.

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And that's really important point. You know,

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we don't just use scraps. So that's how it started,

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a pop -up called Wasted, just to see if I could

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produce a menu that was as good as this world

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-class restaurant that I was working. from using

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just their scraps can i make it as good as i

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probably wasn't as good as you know i'm a good

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chef but not that good i thankfully have worked

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with chefs that are that good that have realized

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that dream but um but yeah that's how it started

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and then uh me and this guy yoast um it's a difficult

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name to pronounce j -o -o -s -t if you spell

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it yoast pronounce it with a y Um, but yeah,

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so me and Yo started Silo in Melbourne. This

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was after the pop -up when I'd got his attention

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and he knew I could cook. Um, we then opened

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Silo as a, as a, as a kind of concept cafe in

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Melbourne in 2012. So yeah, that's how it started.

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I was reviewing your book these last days and

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there's a part where you talk about that. And

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I think this is interesting for our audience

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that are mainly young chefs, that you talk about

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your beginnings, that you traveled all over the

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world, that you wanted to take a little bit of

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the philosophies of different chefs. What can

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you share about that period? Yeah, well, it started

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at St. John. That's a great question. And, you

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know, I think as you go through your career.

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Knowing, you know, we talked about how things

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make you feel like subject, but then it's also

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like people. I was so lucky to have great mentors.

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I worked at St. John and that was a very significant

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establishment for me because lots of things.

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It's really good at teaching chefs how to cook.

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You know, you can't hide behind sous vide bags

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or, you know, a big line of chefs working like

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a factory. It was not like that. It was you're

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on a section with two people or there's maybe

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four chefs in total cooking for 120 people. But

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it's considered a world -leading restaurant.

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And so, yeah, you'd really have to know how to

00:15:10.679 --> 00:15:15.039
cook. Both Fergus as a sort of the leader of

00:15:15.039 --> 00:15:18.080
that project, but then James, who then went on

00:15:18.080 --> 00:15:20.860
to do Lyle's, was my head chef at the time. He

00:15:20.860 --> 00:15:24.840
was an amazing... And then we had Justin Galatly,

00:15:24.919 --> 00:15:29.360
the pastry chef. I was on pastry with him and

00:15:29.360 --> 00:15:32.539
an incredible team at that time. And Lee Tiernan

00:15:32.539 --> 00:15:35.820
from Black Axe Mangal, all great mentors all

00:15:35.820 --> 00:15:38.360
at once. So that's where it began, this kind

00:15:38.360 --> 00:15:41.940
of awakening. And when I say awakening, what

00:15:41.940 --> 00:15:47.080
I mean is before that, I was asleep in the industry

00:15:47.080 --> 00:15:50.600
where I was doing classic French food that just...

00:15:50.779 --> 00:15:54.340
didn't make me feel anything. I just, no disrespect

00:15:54.340 --> 00:15:57.399
to classic French food, I love it. But the kitchens

00:15:57.399 --> 00:16:02.340
I was working in just didn't do anything to sort

00:16:02.340 --> 00:16:04.360
of move me. And then I worked at St. John and

00:16:04.360 --> 00:16:11.559
then everything started to ignite. And, you know,

00:16:11.600 --> 00:16:13.659
the passions for so many different aspects of

00:16:13.659 --> 00:16:17.110
hospitality began at St. John. And I just remember

00:16:17.110 --> 00:16:21.509
the feeling of excitement and thinking, oh my

00:16:21.509 --> 00:16:25.350
God, like St. John is such a thoughtful, and

00:16:25.350 --> 00:16:27.450
I'm going to use the word abstraction, because

00:16:27.450 --> 00:16:30.029
from the rest of the industry at that time, it

00:16:30.029 --> 00:16:32.909
was an abstraction, you know, to open the St.

00:16:32.950 --> 00:16:36.090
John cookbook and see, I don't know, like brains

00:16:36.090 --> 00:16:41.450
and squirrel and, you know, awful and this kind

00:16:41.450 --> 00:16:44.190
of like ugly, pretty. I don't want to call it

00:16:44.190 --> 00:16:46.289
ugly food because, you know, it's in the eye

00:16:46.289 --> 00:16:48.629
of the beholder. It is beautiful with the right

00:16:48.629 --> 00:16:53.009
person viewing it. But I thought it was ugly

00:16:53.009 --> 00:16:55.850
at the time. And then it just shifted my perception

00:16:55.850 --> 00:16:59.490
of what good food is, what good hospitality is,

00:16:59.629 --> 00:17:02.029
what good people are. You know, there's some

00:17:02.029 --> 00:17:04.049
good people there. And I hadn't witnessed that

00:17:04.049 --> 00:17:07.009
in kitchens at that point. And so, yes, St. John

00:17:07.009 --> 00:17:09.170
just set me on this path of thinking, oh, my

00:17:09.170 --> 00:17:11.529
God, what else is there in this industry that...

00:17:11.980 --> 00:17:14.880
is another abstraction. And so I'd sent my CV

00:17:14.880 --> 00:17:18.019
to NOMA. That was the next place. I've got a

00:17:18.019 --> 00:17:22.299
long relationship with the team at NOMA. I staged

00:17:22.299 --> 00:17:25.799
at the first ever NOMA and then have done lots

00:17:25.799 --> 00:17:29.119
of different events with them, including the

00:17:29.119 --> 00:17:32.660
Mad Academy, worked with a lot of their team.

00:17:32.779 --> 00:17:36.720
And of course, NOMA needs no introduction. The

00:17:36.720 --> 00:17:40.519
way in which they were... organizing and preparing

00:17:40.519 --> 00:17:43.880
food and thinking about food was significantly

00:17:43.880 --> 00:17:48.720
unique and that again just changed my perception

00:17:48.720 --> 00:17:51.619
again and then i just started having this feeling

00:17:51.619 --> 00:17:55.339
like what if i could keep glimpsing through the

00:17:55.339 --> 00:17:59.119
eyes of these innovators what would that move

00:17:59.119 --> 00:18:04.940
in me and then i went to um i went to stage of

00:18:04.940 --> 00:18:08.859
the fat duck um Did a lot of stages, a lot, a

00:18:08.859 --> 00:18:12.500
lot of stages. And then found my way to Australia

00:18:12.500 --> 00:18:16.460
and found this particular kitchen that I'd already

00:18:16.460 --> 00:18:20.940
introduced that I shouldn't name. But it was

00:18:20.940 --> 00:18:24.259
everything wrong in the industry. It was, it

00:18:24.259 --> 00:18:27.019
was literally everything you could, you could

00:18:27.019 --> 00:18:30.099
say now is, you know, aspects of the industry

00:18:30.099 --> 00:18:34.220
that we are not proud of and we deplore was kind

00:18:34.220 --> 00:18:37.759
of just. proudly presented it was gross it was

00:18:37.759 --> 00:18:40.099
really not a good kitchen and and that sometimes

00:18:40.099 --> 00:18:44.960
is important to to feel too it's like that feeling

00:18:44.960 --> 00:18:50.359
of like disgust let that guide you to who you

00:18:50.359 --> 00:18:53.880
become to the leader you become to the restaurant

00:18:53.880 --> 00:18:57.859
you create you know like that what disgusted

00:18:57.859 --> 00:19:00.559
me the bullying the violence the pretentiousness

00:19:00.559 --> 00:19:04.259
the ego It was like, right, if I ever open a

00:19:04.259 --> 00:19:07.920
restaurant, which became Silo, everything that

00:19:07.920 --> 00:19:11.779
that was, it will not be. And so that was as

00:19:11.779 --> 00:19:15.200
significant an inspiration as all of the good

00:19:15.200 --> 00:19:19.680
stuff, you know? So, yeah, so that was my idea

00:19:19.680 --> 00:19:22.440
that I was just going to get these glimpses of

00:19:22.440 --> 00:19:25.000
different unique perceptions of the industry,

00:19:25.200 --> 00:19:28.180
of food, of hospitality. And I think it definitely

00:19:28.180 --> 00:19:32.869
helped move the way. I was able to innovate,

00:19:33.029 --> 00:19:37.250
and I think Silo has innovated enormously. I'm

00:19:37.250 --> 00:19:39.869
very, very proud of that. And so, yeah, I don't

00:19:39.869 --> 00:19:43.109
know. Maybe not everyone will resonate with that,

00:19:43.150 --> 00:19:46.230
but that's certainly what worked for me. Yeah,

00:19:46.250 --> 00:19:49.670
I think that's really relatable. I think a lot

00:19:49.670 --> 00:19:56.319
of chefs have that sort of process where... They,

00:19:56.420 --> 00:19:58.940
and I certainly did, you know, I remember when

00:19:58.940 --> 00:20:02.599
I started very similarly and was lucky to work

00:20:02.599 --> 00:20:04.420
in a really good kitchen where there was a real

00:20:04.420 --> 00:20:07.759
sort of soulful approach to cooking with, you

00:20:07.759 --> 00:20:10.339
know, an organic garden outside of the city and

00:20:10.339 --> 00:20:13.779
a very direct relation to good produce and obviously

00:20:13.779 --> 00:20:16.359
not, you know, zero waste cooking. But, you know,

00:20:16.359 --> 00:20:18.099
there was, because we were growing a lot of the

00:20:18.099 --> 00:20:21.440
produce, there was a lot more consciousness about

00:20:21.440 --> 00:20:24.039
preserving and not wasting so much. There was

00:20:24.039 --> 00:20:26.579
a lot of appreciation. And I had a very similar

00:20:26.579 --> 00:20:30.079
experience where I went very early on at a very

00:20:30.079 --> 00:20:32.660
young age, got into this very famous big restaurant

00:20:32.660 --> 00:20:35.240
in Spain that I had put on this massive pedestal.

00:20:35.279 --> 00:20:37.779
And then when I arrived there, it was a harsh

00:20:37.779 --> 00:20:41.460
realization, a bucket of cold water. And I remember

00:20:41.460 --> 00:20:43.339
like after like half a year of being there, I

00:20:43.339 --> 00:20:44.880
looked around and I was like, this is just not

00:20:44.880 --> 00:20:48.099
where I want to go. And then you sort of change

00:20:48.099 --> 00:20:50.890
trajectory. So I think it's very relatable for

00:20:50.890 --> 00:20:55.630
sure. But then, so after having the cafe in Sydney,

00:20:55.789 --> 00:20:58.349
then was that the point where you crowdfunded

00:20:58.349 --> 00:21:02.509
and moved the whole idea to London? When you're

00:21:02.509 --> 00:21:04.890
from England and living in Australia and you

00:21:04.890 --> 00:21:08.269
have a family crisis, it's not ideal. And I was

00:21:08.269 --> 00:21:12.630
flying, you know, 26 -hour journeys back to England

00:21:12.630 --> 00:21:17.829
to be with my family. And it just became... to

00:21:17.829 --> 00:21:20.029
the point of, like, I need to move back to the

00:21:20.029 --> 00:21:23.650
UK for family reasons. So, yeah, I left Yoast

00:21:23.650 --> 00:21:28.190
and this journey and wanted to open Silo in East

00:21:28.190 --> 00:21:32.630
London, of course. I just couldn't. I was 26

00:21:32.630 --> 00:21:36.690
and talking about prophecies and, you know, zero

00:21:36.690 --> 00:21:38.950
-waste systems and, you know, people didn't even

00:21:38.950 --> 00:21:43.930
talk about sustainability in 2012. Like, Silo

00:21:43.930 --> 00:21:47.809
opened in... Brighton in 2014 and nobody was

00:21:47.809 --> 00:21:50.230
talking about these things, I genuinely started

00:21:50.230 --> 00:21:54.849
to feel like I'd gone mad because I was so sure

00:21:54.849 --> 00:21:58.250
that this was the future. But for years, it just,

00:21:58.509 --> 00:22:00.930
you know, they say that two things can happen

00:22:00.930 --> 00:22:03.750
to a trend. One is that they fall off a cliff

00:22:03.750 --> 00:22:06.609
and the other is that they become the status

00:22:06.609 --> 00:22:10.960
quo. And I was so sure that zero waste and sustainability

00:22:10.960 --> 00:22:14.680
were going to be the status quo and that I was

00:22:14.680 --> 00:22:18.200
on the right path. But for years, it just wasn't.

00:22:18.200 --> 00:22:21.140
And I thought, oh, my God, this is falling off

00:22:21.140 --> 00:22:23.980
a cliff. Everything I'm doing and saying, it's

00:22:23.980 --> 00:22:26.259
just nobody is listening. And it was like that

00:22:26.259 --> 00:22:29.960
for years and years. We got a lot of press, but

00:22:29.960 --> 00:22:32.599
that doesn't mean that it's something that's

00:22:32.599 --> 00:22:34.900
accepted. You know, that just means it's different.

00:22:35.309 --> 00:22:39.690
Press feeds on difference. And Silo was different,

00:22:39.809 --> 00:22:42.009
very different. And so we got a lot of press.

00:22:42.250 --> 00:22:44.670
But that didn't mean that people were listening.

00:22:45.130 --> 00:22:48.390
And then there was an episode of Blue Planet

00:22:48.390 --> 00:22:52.490
that changed everything, I think. Because we

00:22:52.490 --> 00:22:57.549
were a dying restaurant in Brighton. And then

00:22:57.549 --> 00:22:59.930
Blue Planet revealed this episode of plastic

00:22:59.930 --> 00:23:03.069
pollution in the ocean. And I didn't actually

00:23:03.069 --> 00:23:06.170
see it. But all of a sudden, our business went

00:23:06.170 --> 00:23:10.130
from dying to thriving, and we couldn't figure

00:23:10.130 --> 00:23:13.069
out why. It was just a very ordinary month with

00:23:13.069 --> 00:23:16.490
no particular waves of tourism. Brighton's a

00:23:16.490 --> 00:23:20.420
touristy city. got so much busier all of a sudden

00:23:20.420 --> 00:23:23.440
and we never know for sure that it was blue planet

00:23:23.440 --> 00:23:26.220
but it just went like that and all of a sudden

00:23:26.220 --> 00:23:29.039
we were i wouldn't say busy but we were busier

00:23:29.039 --> 00:23:32.420
we were sustainably busy and uh and yeah that

00:23:32.420 --> 00:23:35.970
was a significant moment in which The movement,

00:23:36.269 --> 00:23:38.789
which I think it's safe to say now, sustainability

00:23:38.789 --> 00:23:41.890
and zero waste is a movement. That was the moment

00:23:41.890 --> 00:23:44.349
where it shifted significantly. And there's been

00:23:44.349 --> 00:23:48.450
other markers in the last 11 years. But that

00:23:48.450 --> 00:23:51.809
was the first significant marker in which there

00:23:51.809 --> 00:23:53.410
was a positive shift in the right direction.

00:23:53.829 --> 00:23:56.470
Phil, do you recommend podcasts to your friends?

00:23:56.710 --> 00:23:59.599
All the time. The best way of showing friends

00:23:59.599 --> 00:24:01.720
that you care is recommending a great podcast

00:24:01.720 --> 00:24:04.859
to listen to. I agree. If you're listening right

00:24:04.859 --> 00:24:07.259
now, you should show your love by recommending

00:24:07.259 --> 00:24:10.799
or show to all your best friends. It will make

00:24:10.799 --> 00:24:13.920
them happy. It will make us happy. PopLock Food

00:24:13.920 --> 00:24:16.619
Talks. Tell your friends. It will make the world

00:24:16.619 --> 00:24:21.420
a better place. I think sustainability in zero

00:24:21.420 --> 00:24:24.460
waste is a movement, but it's also a trend. And

00:24:24.460 --> 00:24:26.339
I would say it's also something that everybody

00:24:26.339 --> 00:24:29.759
wants to Talk the talk, but not everybody wants

00:24:29.759 --> 00:24:34.619
to go through the walk. And you see that in companies,

00:24:34.759 --> 00:24:38.460
that's where greenwashing comes from and all

00:24:38.460 --> 00:24:40.279
these things that everybody wants to say, yes,

00:24:40.319 --> 00:24:43.740
I want the sustainability certificate. But at

00:24:43.740 --> 00:24:45.380
the moment when you have to, I don't know, recycle.

00:24:46.470 --> 00:24:49.910
plastic containers that are not pretty, and then

00:24:49.910 --> 00:24:53.069
that's not so sexy anymore. I wanted to briefly

00:24:53.069 --> 00:24:56.130
mention about your book. I was reviewing it this

00:24:56.130 --> 00:24:58.829
last day. It's a very interesting book because,

00:24:58.950 --> 00:25:01.549
as you mentioned in the intro, it's not a cookbook.

00:25:01.750 --> 00:25:04.809
It's more like, I would say, like a handbook,

00:25:04.910 --> 00:25:07.470
like a philosophy book. It's very interesting,

00:25:07.529 --> 00:25:09.789
and for me, the perception it gives me about

00:25:09.789 --> 00:25:14.150
Silo now that it's, I like to call it a finished...

00:25:14.349 --> 00:25:18.410
project is that I would describe it as a very

00:25:18.410 --> 00:25:22.700
long innovation experiment. As with any innovation

00:25:22.700 --> 00:25:25.799
experiment, there's a lot of things that go wrong.

00:25:25.960 --> 00:25:27.740
And you mention a lot of these things in the

00:25:27.740 --> 00:25:30.420
book. What would you say, what can you share

00:25:30.420 --> 00:25:33.640
about the experiments that went wrong and what

00:25:33.640 --> 00:25:36.700
did you learn from them? That's a great question.

00:25:36.799 --> 00:25:41.279
And I can safely say that there's been more mistakes

00:25:41.279 --> 00:25:44.779
than there has been success. There is a phrase

00:25:44.779 --> 00:25:48.559
in agriculture called a land race. Now, a land

00:25:48.559 --> 00:25:52.359
race is a really... clever idea in which a farmer,

00:25:52.480 --> 00:25:57.920
he or she could take 100 new seed varieties and

00:25:57.920 --> 00:26:01.119
throw 100 different seeds down into an environment,

00:26:01.200 --> 00:26:04.539
into a terroir, and just watch over the next

00:26:04.539 --> 00:26:08.000
year or two years to see which of those varieties

00:26:08.000 --> 00:26:12.599
out -competed the other varieties. And so...

00:26:13.180 --> 00:26:17.140
After that year, the farmer may say, these are

00:26:17.140 --> 00:26:19.700
the three varieties that are thriving in this

00:26:19.700 --> 00:26:25.299
ecosystem. Silo has been the same process. This

00:26:25.299 --> 00:26:28.740
is just an analogy. I never thought this at the

00:26:28.740 --> 00:26:30.980
beginning. If I had thought this at the beginning,

00:26:31.059 --> 00:26:33.700
I wouldn't have pursued this project because

00:26:33.700 --> 00:26:38.079
the weight, the heartache, the challenges, the

00:26:38.079 --> 00:26:43.970
turbulence of this creative... tempest is heavy

00:26:43.970 --> 00:26:48.769
it weighs heavy and it just takes a certain obsessive

00:26:48.769 --> 00:26:53.650
crazed person to pursue through that pain and

00:26:53.650 --> 00:26:56.789
there has been an enormous amount of pain with

00:26:56.789 --> 00:27:02.089
that amount of failure but to the land race the

00:27:02.089 --> 00:27:08.170
analogy um you have to throw down so many different

00:27:08.170 --> 00:27:11.059
seeds in that environment Because that environment

00:27:11.059 --> 00:27:13.539
was unknown. And that's what a farmer's trying

00:27:13.539 --> 00:27:15.740
to understand is the unknown environment, what

00:27:15.740 --> 00:27:19.740
is going to thrive. And when Silo started, it

00:27:19.740 --> 00:27:23.740
was this entirely new food system in which everything

00:27:23.740 --> 00:27:27.539
was different. Nothing was familiar. Every single

00:27:27.539 --> 00:27:32.849
ingredient. was a whole product from a farm so

00:27:32.849 --> 00:27:35.950
there's no butter there is no yogurt there was

00:27:35.950 --> 00:27:38.970
no creme fraiche there was no anything that was

00:27:38.970 --> 00:27:43.119
pre -processed and so That, when you extrapolate

00:27:43.119 --> 00:27:47.279
that through every part of a restaurant, a kitchen,

00:27:47.500 --> 00:27:50.359
it changes everything, the dynamics of everything.

00:27:50.480 --> 00:27:52.579
Because when you start milling flour, you realize

00:27:52.579 --> 00:27:54.720
you've got bran and you can't waste the bran,

00:27:54.799 --> 00:27:57.000
so you have to design the bran in. And then you've

00:27:57.000 --> 00:27:59.940
got buttermilk, lots and lots and lots of buttermilk

00:27:59.940 --> 00:28:01.359
because you're churning all this butter because

00:28:01.359 --> 00:28:03.400
we love to use butter. And that means there's

00:28:03.400 --> 00:28:06.339
bathtubs of butter every single day. What do

00:28:06.339 --> 00:28:08.799
you do with all of that? And so this entire...

00:28:09.289 --> 00:28:12.829
system is completely different to any restaurant

00:28:12.829 --> 00:28:16.809
i'd ever worked in or seen and so everything

00:28:16.809 --> 00:28:20.490
was different and you know with buttermilk is

00:28:20.490 --> 00:28:23.990
a great example because there has been hundreds

00:28:23.990 --> 00:28:28.849
of different processes that have resulted in

00:28:28.849 --> 00:28:33.470
maybe five brilliant products. That took years

00:28:33.470 --> 00:28:37.369
of testing and researching and going deeper and

00:28:37.369 --> 00:28:40.970
deeper into the science of different proteins.

00:28:41.430 --> 00:28:45.170
Eventually, we found the right solutions, which

00:28:45.170 --> 00:28:48.529
is like the farmer throwing the different land

00:28:48.529 --> 00:28:52.079
-raised seeds. You eventually select. the ones

00:28:52.079 --> 00:28:54.480
that float to the top within the environment.

00:28:54.640 --> 00:28:58.240
That has been the course. It sounds kind of poetic

00:28:58.240 --> 00:29:03.119
and nice, but it was so far from nice. It was

00:29:03.119 --> 00:29:07.740
traumatizing at times to survive economically,

00:29:08.059 --> 00:29:13.259
to stay buoyant and keep trying to figure out

00:29:13.259 --> 00:29:18.019
what the cream of the crop actually is. Yeah,

00:29:18.019 --> 00:29:20.059
I mean, you know, I can imagine that starting

00:29:20.059 --> 00:29:22.799
a restaurant with that idea in mind and following

00:29:22.799 --> 00:29:24.440
that feeling that you were describing, you know,

00:29:24.440 --> 00:29:26.660
a restaurant and like the way a kitchen functions

00:29:26.660 --> 00:29:29.279
is this sort of system that's very sort of similarly

00:29:29.279 --> 00:29:32.559
replicated around the world, you know, and it's

00:29:32.559 --> 00:29:34.980
kind of, I think it's very interesting, this

00:29:34.980 --> 00:29:37.660
idea of having a system that we all know and

00:29:37.660 --> 00:29:39.740
we're all used to and that we maybe don't question

00:29:39.740 --> 00:29:44.099
so much to then say, okay, let me reimagine the

00:29:44.099 --> 00:29:47.789
system in a way where I can, you know, maybe

00:29:47.789 --> 00:29:49.750
get rid of things that i just don't agree with

00:29:49.750 --> 00:29:52.250
like what would you say were the like main pillars

00:29:52.250 --> 00:29:53.970
you know you talk about not having a bin you

00:29:53.970 --> 00:29:56.230
know i mean that is a that is a very simple kind

00:29:56.230 --> 00:29:59.170
of pillar that you'll sort of establish but then

00:29:59.170 --> 00:30:01.950
you know that involves a lot of different processes

00:30:01.950 --> 00:30:04.069
like you say you know okay if i have if i mill

00:30:04.069 --> 00:30:06.210
flour i have the brand and just keeps going it

00:30:06.210 --> 00:30:08.470
just keeps cascading down you know what would

00:30:08.470 --> 00:30:11.559
you say were the sort of like main pillars when

00:30:11.559 --> 00:30:13.640
you when you started this project that you said

00:30:13.640 --> 00:30:15.599
all right that's that's what i want to tackle

00:30:15.599 --> 00:30:19.039
first i might subvert this question a tiny bit

00:30:19.039 --> 00:30:22.480
just to say there are pillars that i've recognized

00:30:22.480 --> 00:30:29.099
as essential to um to forging a new system a

00:30:29.099 --> 00:30:33.319
new innovation significantly imagination creativity

00:30:35.309 --> 00:30:38.750
is a fundamental pillar in this in this architecture

00:30:38.750 --> 00:30:45.849
there is a an observation of um psychology is

00:30:45.849 --> 00:30:49.789
significant because if you don't understand psychology

00:30:50.910 --> 00:30:54.410
How can you present a new thing, a new innovation,

00:30:54.529 --> 00:30:56.849
a new system, something that people are not familiar

00:30:56.849 --> 00:30:59.769
with? How can you present that to them without

00:30:59.769 --> 00:31:03.329
understanding their reaction, which is a psychology?

00:31:03.769 --> 00:31:08.210
And so I've learned so much about psychology

00:31:08.210 --> 00:31:12.569
in the 11 years of Silo. And it is fundamentally

00:31:12.569 --> 00:31:18.940
the thing that I now consider my value. as that

00:31:18.940 --> 00:31:22.019
understanding. It's like, now if I open a restaurant,

00:31:22.259 --> 00:31:25.200
the first thing I think about is the psychology.

00:31:25.380 --> 00:31:29.119
And that is just not something to be sniffed

00:31:29.119 --> 00:31:33.700
at. So to give you an example, waste is ugly.

00:31:33.920 --> 00:31:37.859
Waste is smelly. Waste is not attractive. How

00:31:37.859 --> 00:31:41.339
do you attract people to come into a restaurant

00:31:41.339 --> 00:31:44.559
that has an association with a negative aspect?

00:31:45.119 --> 00:31:48.019
That is something you have to think about psychologically.

00:31:48.460 --> 00:31:51.259
You start to unpack it and then realize, okay,

00:31:51.500 --> 00:31:54.460
well, people like attractive things. And so you

00:31:54.460 --> 00:31:58.019
then make everything attractive or delicious

00:31:58.019 --> 00:32:01.779
or smell good or you present it. You tap into

00:32:01.779 --> 00:32:05.660
the psyche and you make people excited or turned

00:32:05.660 --> 00:32:08.500
on in one way or another. And the way I've attempted

00:32:08.500 --> 00:32:14.400
that through Silo's heritage is creativity. Waste

00:32:14.400 --> 00:32:19.519
is best approached with creativity. You know,

00:32:19.519 --> 00:32:22.900
so creative industries love silo or let's just

00:32:22.900 --> 00:32:26.539
strip it back. Creative people love silo because

00:32:26.539 --> 00:32:30.839
it's just endlessly, you know, it is the bounty

00:32:30.839 --> 00:32:35.769
is endless. there is so much waste in the world

00:32:35.769 --> 00:32:39.269
that has this basically free there's a free resource

00:32:39.269 --> 00:32:41.549
a free material that you could just spend the

00:32:41.549 --> 00:32:44.069
rest of your life just being creative with you

00:32:44.069 --> 00:32:45.809
know there's just waste everywhere in the world

00:32:45.809 --> 00:32:51.049
and that uh you know understanding is just this

00:32:51.049 --> 00:32:55.130
business saving skill uh that that i've had to

00:32:55.130 --> 00:32:58.500
acquire to survive And understanding the psychology

00:32:58.500 --> 00:33:02.599
of the team. I was an awful leader, awful, awful

00:33:02.599 --> 00:33:05.599
leader at the beginning. And then you start to

00:33:05.599 --> 00:33:09.160
become self -aware and you start to understand

00:33:09.160 --> 00:33:12.559
things through different eyes. So psychology

00:33:12.559 --> 00:33:16.119
was a very significant pillar in the architecture

00:33:16.119 --> 00:33:20.140
of Silo. And understanding from a very different

00:33:20.140 --> 00:33:24.569
point of view, what are we doing? And why are

00:33:24.569 --> 00:33:27.950
we doing it? Like, what is this? And just being

00:33:27.950 --> 00:33:32.750
really clear, our mission on a practical level

00:33:32.750 --> 00:33:36.609
is to avoid a general waste bin, but to do it

00:33:36.609 --> 00:33:39.569
in a way that is delicious and sexy and exciting

00:33:39.569 --> 00:33:42.269
and constantly innovative. But then ultimately,

00:33:42.410 --> 00:33:45.769
what is beyond that? Why are we not having a

00:33:45.769 --> 00:33:48.849
bin? What does it mean to not have a bin? And

00:33:48.849 --> 00:33:53.609
ultimately, the path goes... deep and long but

00:33:53.609 --> 00:33:56.809
you find yourself in nature because ultimately

00:33:56.809 --> 00:34:01.849
that is what zero waste is zero waste is nature

00:34:01.849 --> 00:34:06.450
and so what i mean by that is that there is no

00:34:06.450 --> 00:34:08.809
bin in the jungle that's very interesting like

00:34:08.809 --> 00:34:12.190
the psychology aspect it brings me to memory

00:34:12.190 --> 00:34:15.440
like Before I went to Japan for the first time,

00:34:15.480 --> 00:34:17.460
people would tell me, there are no bins in Japan,

00:34:17.559 --> 00:34:19.659
there are no trash bins. And I, how there are

00:34:19.659 --> 00:34:21.179
no trash bins? No, no, there are no trash bins

00:34:21.179 --> 00:34:22.900
in the street. And I was like, that's impossible.

00:34:23.420 --> 00:34:25.239
And I remember going there and in fact, there

00:34:25.239 --> 00:34:28.019
is just like, maybe in the outsides of the subway

00:34:28.019 --> 00:34:30.059
station and you see everybody using that individual

00:34:30.059 --> 00:34:32.800
bin, everybody taking their own trash and taking

00:34:32.800 --> 00:34:35.519
it with them. And that's already ingrained, like

00:34:35.519 --> 00:34:38.559
hardwired into their culture. That's the way

00:34:38.559 --> 00:34:41.800
it works there. That's the way it is. And I think,

00:34:41.800 --> 00:34:45.079
like, also with, for example, with the way we

00:34:45.079 --> 00:34:47.539
eat, for example, the sugar consumption, that

00:34:47.539 --> 00:34:49.500
is something that is everywhere, or these kind

00:34:49.500 --> 00:34:53.099
of things that you have to first understand the

00:34:53.099 --> 00:34:56.699
system and then find a way to hack it somewhat,

00:34:56.920 --> 00:35:01.579
to go around it and change your mindset. And

00:35:01.579 --> 00:35:04.429
maybe the most difficult thing is about... communicating

00:35:04.429 --> 00:35:09.050
it, letting others know what you just did or

00:35:09.050 --> 00:35:13.849
what's actually going on. I had a last question,

00:35:13.949 --> 00:35:17.380
then we want to go to... to our section of a

00:35:17.380 --> 00:35:20.719
section where we challenge a peculiar myth with

00:35:20.719 --> 00:35:23.539
you. Every time people talk about zero waste

00:35:23.539 --> 00:35:26.039
with us, we always mention you and Matt Orlando

00:35:26.039 --> 00:35:30.760
for us. These are like references to watch. If

00:35:30.760 --> 00:35:33.119
you had to name three others that are maybe lesser

00:35:33.119 --> 00:35:35.579
known, it can be in the food industry or outside.

00:35:36.280 --> 00:35:41.280
What are your recommended reads or artists or

00:35:41.280 --> 00:35:45.280
chefs or whatever? Well, there's some great people.

00:35:45.739 --> 00:35:48.900
doing some great work in the industry um george

00:35:48.900 --> 00:35:52.760
and laura at sem sem is in lisbon so they both

00:35:52.760 --> 00:35:55.800
worked at silo so i'm obviously biased but um

00:35:55.800 --> 00:36:00.179
what i love about george at sem is that he was

00:36:00.179 --> 00:36:04.239
adamant that he wasn't just gonna do silo food

00:36:04.239 --> 00:36:06.699
you know a different slightly different version

00:36:06.699 --> 00:36:09.880
of silo food because When they opened SEM, their

00:36:09.880 --> 00:36:13.280
intention was a very similar intention, you know,

00:36:13.300 --> 00:36:16.719
to not destroy the environment, to build a restaurant

00:36:16.719 --> 00:36:20.659
that is very sensitive to the hand that feeds

00:36:20.659 --> 00:36:24.880
it. But then from a kind of an aesthetic or creative

00:36:24.880 --> 00:36:28.239
point of view, he was determined to forge his

00:36:28.239 --> 00:36:32.340
own unique kind of style of cooking. And I loved

00:36:32.340 --> 00:36:34.860
that about him, that he didn't want to just...

00:36:35.369 --> 00:36:38.969
you know, recycle silo food. And so he's gone

00:36:38.969 --> 00:36:43.329
down the very long path. When anyone forges their

00:36:43.329 --> 00:36:46.650
own, you know, unique cuisine, it takes a long,

00:36:46.769 --> 00:36:49.929
long time, long time. You know, most chefs find

00:36:49.929 --> 00:36:52.510
success with doing very similar dishes to the

00:36:52.510 --> 00:36:55.730
ones they've done in their respective kitchens.

00:36:55.929 --> 00:36:59.230
But to create an entirely new style of cooking

00:36:59.230 --> 00:37:03.860
is a long, winding road. But he's... one of these

00:37:03.860 --> 00:37:07.260
incredible crazed individuals that is on that

00:37:07.260 --> 00:37:09.960
path and you know he's definitely one to watch

00:37:09.960 --> 00:37:14.119
and in terms of integrity i can't speak more

00:37:14.119 --> 00:37:16.980
highly about anyone than than george and laura

00:37:16.980 --> 00:37:20.800
sem in terms of integrity within this space and

00:37:20.800 --> 00:37:23.380
you know we've mentioned matt but matt is one

00:37:23.380 --> 00:37:28.280
of my dearest friends in the industry um there's

00:37:28.280 --> 00:37:31.219
there's no one matt is the king for sure Actually,

00:37:31.219 --> 00:37:34.039
I would have another final question. If you're

00:37:34.039 --> 00:37:39.000
not pressed for time, Douglas, I once read a

00:37:39.000 --> 00:37:42.480
really interesting book about permaculture. It's

00:37:42.480 --> 00:37:45.699
called Earth Care Manual. And it was purely,

00:37:45.900 --> 00:37:48.739
you know, it was very like horticultural and

00:37:48.739 --> 00:37:50.780
agricultural, but there were aspects in it that

00:37:50.780 --> 00:37:53.460
I found very interesting. I sort of thought were

00:37:53.460 --> 00:37:56.519
maybe interesting to reflect on talking about

00:37:56.519 --> 00:37:58.760
sustainability in restaurants. And one aspect

00:37:58.760 --> 00:38:00.260
that I found very interesting where there's sort

00:38:00.260 --> 00:38:02.260
of like there were a couple of diagrams showcasing

00:38:02.260 --> 00:38:04.719
different garden setups, very like homestead

00:38:04.719 --> 00:38:07.719
kind of diagrams. And one part of it was the

00:38:07.719 --> 00:38:11.460
human interference needed, saying that sort of

00:38:11.460 --> 00:38:15.320
like less human, like the less human interference

00:38:15.320 --> 00:38:18.809
needed, the more sustainable. right and i i thought

00:38:18.809 --> 00:38:20.769
that like wow that's really interesting because

00:38:20.769 --> 00:38:22.269
you know you see all these kitchens that you

00:38:22.269 --> 00:38:24.150
know they say they're sustainable they have a

00:38:24.150 --> 00:38:26.809
garden they you know get a green star slapped

00:38:26.809 --> 00:38:29.969
on them but there's you know 25 30 stagia is

00:38:29.969 --> 00:38:33.010
working 15 hours a day and i always thought that

00:38:33.010 --> 00:38:36.769
that was a really like this discrepancy between

00:38:36.769 --> 00:38:39.550
the two the outer sort of like image and what's

00:38:39.550 --> 00:38:41.130
going on inside and then also you know obviously

00:38:41.130 --> 00:38:44.400
waste but i thought that this human aspect of

00:38:44.400 --> 00:38:46.139
the sustainability aspect of a restaurant was

00:38:46.139 --> 00:38:48.519
really interesting is that something that like

00:38:48.519 --> 00:38:51.099
you know like resonates with you that you thought

00:38:51.099 --> 00:38:53.639
about or something that you kind of approached

00:38:53.639 --> 00:38:55.960
in silo in a different way thinking about the

00:38:55.960 --> 00:38:59.119
sustainability of a restaurant it's a great question

00:38:59.119 --> 00:39:06.809
um uh i was A terrible leader at the beginning

00:39:06.809 --> 00:39:10.449
and had this, you know, I'm from a working class

00:39:10.449 --> 00:39:14.170
background and I work hard and, you know, life's

00:39:14.170 --> 00:39:18.550
hard sort of mindset, you know, and worked in

00:39:18.550 --> 00:39:21.969
horrendous, horrendous, horrendous kitchens with

00:39:21.969 --> 00:39:26.289
so much negative energy and violence. And that

00:39:26.289 --> 00:39:30.550
was what I believed had to be done to change

00:39:30.550 --> 00:39:32.869
the world. And that was the kind of the words

00:39:32.869 --> 00:39:39.119
that I slapped on. as an excuse to being very

00:39:39.119 --> 00:39:43.400
strict and working long hours. The human sustainability

00:39:43.400 --> 00:39:47.159
scales of balance were like this, were way out

00:39:47.159 --> 00:39:49.659
of line. But I was like, well, this is how you

00:39:49.659 --> 00:39:54.000
move the industry forward. This is how we need

00:39:54.000 --> 00:39:57.659
to work. We need to work harder. And it was this

00:39:57.659 --> 00:40:02.099
mindset that I was sure was the case. But then...

00:40:03.210 --> 00:40:06.829
a bunch of people called bullshit along the way.

00:40:06.929 --> 00:40:11.489
And most notably, the current Silo's sort of

00:40:11.489 --> 00:40:14.789
executive chef, Will Stoyle. So Will had only

00:40:14.789 --> 00:40:18.469
worked in Le Manoir and Helen de Rose. So he

00:40:18.469 --> 00:40:22.369
was as, you know, higher pedigree as any chef

00:40:22.369 --> 00:40:26.130
you could imagine in terms of that kind of environment,

00:40:26.469 --> 00:40:30.150
you know, high standards, long hours, high stakes,

00:40:30.269 --> 00:40:33.980
high pressure. And of all the people that I wouldn't

00:40:33.980 --> 00:40:36.699
have expected to drive this forward, it would

00:40:36.699 --> 00:40:41.920
have been Will. And Will has doggedly proved

00:40:41.920 --> 00:40:47.679
to me and to everybody that we can all work sustainably

00:40:47.679 --> 00:40:54.940
in terms of hours and pay and well -being. He

00:40:54.940 --> 00:40:58.860
has been the innovator for human sustainability,

00:40:58.860 --> 00:41:04.050
and he was leading Silo for the last... uh four

00:41:04.050 --> 00:41:08.389
years um he became head chef after a year and

00:41:08.389 --> 00:41:11.329
then we had another head chef so he became exec

00:41:11.329 --> 00:41:14.449
chef and so will was the one that i want to credit

00:41:14.449 --> 00:41:18.610
um because i didn't see it i didn't see that

00:41:18.610 --> 00:41:21.030
we could do it i just didn't think about it you

00:41:21.030 --> 00:41:22.849
know we all have we all bring different things

00:41:22.849 --> 00:41:26.110
to the table you know i'm i'm a i'm a very flawed

00:41:26.110 --> 00:41:30.369
individual and i can only see i see some some

00:41:30.369 --> 00:41:32.590
good ideas and some unique sort of visions of

00:41:32.590 --> 00:41:35.190
the future but then i can't see a lot of other

00:41:35.190 --> 00:41:38.449
stuff and i need people to to see it for me and

00:41:38.449 --> 00:41:41.909
will has done a magnificent job of finding balance

00:41:41.909 --> 00:41:45.789
and an equilibrium and i think just more interestingly

00:41:45.789 --> 00:41:49.010
to extrapolate the challenges because there's

00:41:49.010 --> 00:41:51.829
people watching this podcast i'm thinking well

00:41:51.829 --> 00:41:55.809
you know what gives because If I'm spending all

00:41:55.809 --> 00:41:59.730
this time doing the right thing and upcycling

00:41:59.730 --> 00:42:03.590
scraps, that takes time. Whether it's making

00:42:03.590 --> 00:42:06.369
a miso from potato skins or making a buttermilk

00:42:06.369 --> 00:42:09.130
garum or whatever it is that it would have been

00:42:09.130 --> 00:42:11.849
quicker to throw away. Those labor costs are

00:42:11.849 --> 00:42:15.769
going up. How do I then afford to pay them more

00:42:15.769 --> 00:42:19.190
to do less when they're needing to do more to

00:42:19.190 --> 00:42:23.199
fulfill this kind of environmental piece? you

00:42:23.199 --> 00:42:27.679
know, where in this economic structure do you

00:42:27.679 --> 00:42:32.019
find equilibrium? Like it doesn't, right? And

00:42:32.019 --> 00:42:35.519
so that's the challenging reverse architecture

00:42:35.519 --> 00:42:38.579
that we need to design. And that is a very challenging

00:42:38.579 --> 00:42:41.039
piece because, and another thing I want to say,

00:42:41.159 --> 00:42:44.219
this is important. People speak to me as if like,

00:42:44.239 --> 00:42:47.980
because Silo doesn't have a bin, that that's...

00:42:48.230 --> 00:42:51.489
bad reflection on them who do have a bin. Now,

00:42:51.530 --> 00:42:53.670
I just want to state that I don't expect anyone

00:42:53.670 --> 00:42:56.150
else to do what we do. In fact, I implore you

00:42:56.150 --> 00:42:59.750
not to because the struggle and the stress and

00:42:59.750 --> 00:43:05.309
the toll it will pay on you is so severe that

00:43:05.309 --> 00:43:08.409
I don't wish it on anyone. What I've gone through,

00:43:08.489 --> 00:43:11.730
the suffering, has been so great that I would

00:43:11.730 --> 00:43:16.199
not ask anyone or suggest that of anyone. And

00:43:16.199 --> 00:43:20.619
this industry is so hard. We all know how narrow

00:43:20.619 --> 00:43:24.320
these margins are. It's just such a difficult

00:43:24.320 --> 00:43:27.920
industry just to survive in economically, right?

00:43:28.019 --> 00:43:30.760
And to then just slap on all this pressure from

00:43:30.760 --> 00:43:34.159
an environmental doctrine, no judgment from me,

00:43:34.260 --> 00:43:38.380
none at all. It is hard, really hard. And so

00:43:38.380 --> 00:43:42.460
I just want to point that out because, you know,

00:43:42.500 --> 00:43:45.369
it's a, yeah. But yeah, to try to go back to

00:43:45.369 --> 00:43:48.630
this kind of balance within the economic structure,

00:43:48.750 --> 00:43:51.429
it's very, very difficult. And the way we managed,

00:43:51.690 --> 00:43:55.409
you strip away choice, but then that's a difficult

00:43:55.409 --> 00:43:58.570
one. You strip away, you know, we went to tasting

00:43:58.570 --> 00:44:02.409
menu only, which made things a lot better, but

00:44:02.409 --> 00:44:07.510
then ultimately it has its challenges. And you

00:44:07.510 --> 00:44:10.730
reduce the amount going on the plate. You know,

00:44:10.769 --> 00:44:12.909
there are all these ways of tinkering with the

00:44:12.909 --> 00:44:15.590
system to try and find this sort of harmony.

00:44:15.809 --> 00:44:18.150
You know, if you're spending all this extra time

00:44:18.150 --> 00:44:22.329
turning pumpkin skins into marmalade, then what

00:44:22.329 --> 00:44:25.570
are you taking away from the system? Something

00:44:25.570 --> 00:44:27.909
else that you were buying in that cost money,

00:44:28.070 --> 00:44:31.630
right? You bought in some caviar and you're making

00:44:31.630 --> 00:44:37.289
a caviar sauce and you're... You're saving the

00:44:37.289 --> 00:44:40.670
money on the caviar. You're introducing a surplus

00:44:40.670 --> 00:44:43.570
ingredient that has a high level of innovation,

00:44:43.929 --> 00:44:48.530
is as delicious as caviar. And side note, there

00:44:48.530 --> 00:44:52.510
are hundreds, not dozens, hundreds of things

00:44:52.510 --> 00:44:56.829
that are more delicious than caviar made from

00:44:56.829 --> 00:45:00.699
scraps. That is a fact. And yeah, and so you

00:45:00.699 --> 00:45:03.739
replace the caviar with a surplus thing and you

00:45:03.739 --> 00:45:05.920
might say, oh, well, your guests are going to

00:45:05.920 --> 00:45:08.219
feel shortchanged. You're like, no, no, no, I

00:45:08.219 --> 00:45:12.820
can guarantee this. The psychology of a guest

00:45:12.820 --> 00:45:16.780
receiving something innovative, delicious, brilliant,

00:45:16.920 --> 00:45:22.320
it will absolutely make that guest feel equally

00:45:22.320 --> 00:45:26.800
or greater the level of joy than that caviar.

00:45:27.559 --> 00:45:30.420
Hey Phil, have you subscribed to our newsletter

00:45:30.420 --> 00:45:33.480
yet? We have a newsletter? What's a newsletter

00:45:33.480 --> 00:45:36.679
about, Eric? Every month we share one cool thing

00:45:36.679 --> 00:45:39.179
from the world of food and restaurants and occasionally

00:45:39.179 --> 00:45:42.900
a recipe we swore we'd never share. Like your

00:45:42.900 --> 00:45:46.000
secret boiled egg lemon tart recipe. But Eric,

00:45:46.219 --> 00:45:49.699
that was my grandma's secret recipe. Not anymore.

00:45:50.099 --> 00:45:53.119
Subscribe to our newsletter where we unveil all

00:45:53.119 --> 00:45:59.610
of Phil's grandmother's secrets. I remember one

00:45:59.610 --> 00:46:01.349
of the last restaurants I was working with, I

00:46:01.349 --> 00:46:03.489
was discussing with the team to introduce a dish

00:46:03.489 --> 00:46:06.170
where we would serve, inspired by Silo, like

00:46:06.170 --> 00:46:08.849
a broccoli stem. And I remember that that was,

00:46:08.889 --> 00:46:12.969
on one side, something that it tells a story

00:46:12.969 --> 00:46:17.010
in itself. It's like you see it and you understand

00:46:17.010 --> 00:46:20.070
something. Yet at the same time, the decision

00:46:20.070 --> 00:46:23.050
was... not to do it because nobody would get

00:46:23.050 --> 00:46:26.690
it. And even people, guests would go mad if you

00:46:26.690 --> 00:46:28.849
put them like a broccoli stand. What are you

00:46:28.849 --> 00:46:30.769
doing? You know, like, and at the end it was,

00:46:30.789 --> 00:46:33.210
it was too risky. So we didn't went that way.

00:46:33.250 --> 00:46:35.369
That's again, what I'm talking about that everybody

00:46:35.369 --> 00:46:37.690
wants to say zero waste and sustainable, but

00:46:37.690 --> 00:46:41.170
not everybody is willing to actually. do it.

00:46:41.230 --> 00:46:44.250
But I wanted to ask you about, you already mentioned

00:46:44.250 --> 00:46:48.550
some of the people in your team and how you interact

00:46:48.550 --> 00:46:51.010
with each other. But what about the creative

00:46:51.010 --> 00:46:55.269
process, creating these dishes? How was that

00:46:55.269 --> 00:46:57.469
at Silo? How would you operate on that matter?

00:46:57.670 --> 00:46:59.570
It's a great question, Eric, and I'm glad you

00:46:59.570 --> 00:47:02.670
asked it. And just before I answer it, I want

00:47:02.670 --> 00:47:05.210
to go back to your broccoli stem. Everything

00:47:05.210 --> 00:47:10.920
is about how you present it. It's like if you're

00:47:10.920 --> 00:47:15.079
going to chat someone up at a bar, right? It's

00:47:15.079 --> 00:47:20.119
not what you say, it's how you say it. It's the

00:47:20.119 --> 00:47:22.760
conviction, it's the body language, it's the

00:47:22.760 --> 00:47:27.300
eyes, it's the way. This is the psychology of

00:47:27.300 --> 00:47:30.460
all of this coming out again. So if you go to

00:47:30.460 --> 00:47:34.320
a table, you know, with a kind of... hunchback

00:47:34.320 --> 00:47:37.539
and you're kind of nervous and you're stammering.

00:47:38.360 --> 00:47:44.440
The guest is already mistrusting the quality

00:47:44.440 --> 00:47:48.699
because this is just the nature of how we perceive

00:47:48.699 --> 00:47:52.099
a lack of confidence or a lack of conviction.

00:47:52.440 --> 00:47:56.500
And so if you, with a broccoli stem, walk to

00:47:56.500 --> 00:47:59.320
the table, the meticulously prepared broccoli

00:47:59.320 --> 00:48:03.000
stem that is itself a work of art, clearly, And

00:48:03.000 --> 00:48:05.300
you put it down with confidence and you say with

00:48:05.300 --> 00:48:09.460
a big sort of big puffed chest, eye contact and

00:48:09.460 --> 00:48:11.659
say, this is an innovation that blah, blah, blah,

00:48:11.659 --> 00:48:14.739
blah, blah. And you really lean into that. Then

00:48:14.739 --> 00:48:17.519
all of a sudden the guests, and I can guarantee

00:48:17.519 --> 00:48:21.079
this, will be mesmerized. Mesmerized. They'll

00:48:21.079 --> 00:48:24.679
be like, this is a piece of art. And it's just

00:48:24.679 --> 00:48:29.199
how you do it. Again, it's not about caviar or

00:48:29.199 --> 00:48:32.900
broccoli stem. It's how you present it. And that,

00:48:33.019 --> 00:48:38.000
I hope that stays with you and anyone listening

00:48:38.000 --> 00:48:40.900
because that's really true. And I can really

00:48:40.900 --> 00:48:43.519
guarantee that. And regarding the theme, the

00:48:43.519 --> 00:48:46.679
creative process dynamics of it. The creative

00:48:46.679 --> 00:48:50.519
process is a reverse engineering. It's like from

00:48:50.519 --> 00:48:53.909
the very, very, very. beginning and so silo is

00:48:53.909 --> 00:48:57.730
this incredible back to front system you know

00:48:57.730 --> 00:48:59.969
the bin is at the end of the line right the bin

00:48:59.969 --> 00:49:02.889
is at the end of every materials waste materials

00:49:02.889 --> 00:49:08.150
life and so by taking that away we're kind of

00:49:08.150 --> 00:49:10.909
going back to nature because that's where there

00:49:10.909 --> 00:49:13.309
is no bin and so that's where we're designing

00:49:13.309 --> 00:49:17.440
from and everyone it sounds maybe lofty to say

00:49:17.440 --> 00:49:19.559
that chefs are designers of course we are of

00:49:19.559 --> 00:49:21.500
course if you're designing a dish you're a designer

00:49:21.500 --> 00:49:26.019
and so where does that design manifest where

00:49:26.019 --> 00:49:29.320
is it coming from what is its function purpose

00:49:29.320 --> 00:49:32.840
what is its variables and so if you're thinking

00:49:32.840 --> 00:49:36.480
from the point of nature the environment you

00:49:36.480 --> 00:49:40.760
know equanimity then you understand that this

00:49:40.760 --> 00:49:43.980
farm is saying this. This farm is saying that

00:49:43.980 --> 00:49:47.139
there is an abundance of pumpkin. Okay, so we're

00:49:47.139 --> 00:49:49.659
designing pumpkin onto the menu. You know, you

00:49:49.659 --> 00:49:51.440
don't want to create waste. You're like, okay,

00:49:51.519 --> 00:49:54.059
what about the pumpkin guts? What about the pumpkin

00:49:54.059 --> 00:49:58.960
skin? And you have an intention to minimize waste.

00:49:59.519 --> 00:50:02.199
And so you're like innovating and you're designing

00:50:02.199 --> 00:50:04.940
ultimately from nature, but then you're designing

00:50:04.940 --> 00:50:09.440
from an intention. And then... Finding ways of

00:50:09.440 --> 00:50:13.199
creating that excellence, always, always, always

00:50:13.199 --> 00:50:16.599
excellence. And then you eventually, because

00:50:16.599 --> 00:50:20.079
it is a harder pursuit to find excellence in

00:50:20.079 --> 00:50:23.409
the unknown. You know, we don't know that pumpkin

00:50:23.409 --> 00:50:27.010
guts can be excellent, do we? Until you discover

00:50:27.010 --> 00:50:32.349
that pumpkin gut exo sauce where, you know, you've

00:50:32.349 --> 00:50:35.150
put the pumpkin guts through a process of sacrification

00:50:35.150 --> 00:50:37.050
and then you've introduced all these kind of

00:50:37.050 --> 00:50:40.550
delicious fats and spices and you're layering

00:50:40.550 --> 00:50:43.809
flavor into these pumpkin guts. And then, you

00:50:43.809 --> 00:50:46.409
know, you're dressing this smoked pumpkin with

00:50:46.409 --> 00:50:48.530
that and then you've got this pumpkin skin marmalade

00:50:48.530 --> 00:50:50.780
and, you know, it's a... So the creative process

00:50:50.780 --> 00:50:54.119
is a response to the intention, to the environment,

00:50:54.260 --> 00:50:58.079
to the circumstances of our kitchen. You know,

00:50:58.079 --> 00:51:01.739
if something is a mounting that has no purpose,

00:51:01.960 --> 00:51:05.300
pathway, we need to create that. And so that's

00:51:05.300 --> 00:51:08.360
our intention is to close that loop, to design

00:51:08.360 --> 00:51:11.840
a system with no loose ends. And so that's the

00:51:11.840 --> 00:51:14.300
creative process. And that can be anyone. That's

00:51:14.300 --> 00:51:19.679
not a Doug thing. Will, Moon, Gabby, the whole

00:51:19.679 --> 00:51:23.400
team are part of that closed -loop system, and

00:51:23.400 --> 00:51:26.340
we're all trying to innovate and question how

00:51:26.340 --> 00:51:29.739
can we do everything better at every stage. It's

00:51:29.739 --> 00:51:31.920
just having that clear vision of a closed -loop

00:51:31.920 --> 00:51:36.269
system and being it. That's amazing. Super interesting.

00:51:36.389 --> 00:51:38.630
I had a silly question because we were asking

00:51:38.630 --> 00:51:41.530
this through our stories and nobody could give

00:51:41.530 --> 00:51:44.690
us a nice answer. And also between ourselves,

00:51:45.050 --> 00:51:47.329
like what do you recommend doing with carrot

00:51:47.329 --> 00:51:51.110
greens? Like, because we heard like, yeah, to

00:51:51.110 --> 00:51:53.869
the stock, but it makes it bitter making a pesto.

00:51:54.010 --> 00:51:56.809
And yeah, but it's also like super grassy and

00:51:56.809 --> 00:52:00.510
herbal and like in a bad way. Like what, what

00:52:00.510 --> 00:52:03.110
would you recommend with that one? Okay. So.

00:52:03.929 --> 00:52:07.869
What I'm going to introduce is the mindset to

00:52:07.869 --> 00:52:11.690
upcycle anything, whether that's an edible food

00:52:11.690 --> 00:52:16.429
scrap like carrot tops or an empty glass bottle

00:52:16.429 --> 00:52:20.349
into a plate or whatever. The mindset is this.

00:52:21.010 --> 00:52:26.309
What does the ingredient want to become? And

00:52:26.309 --> 00:52:29.110
that might sound like really like, what do you

00:52:29.110 --> 00:52:35.650
mean? If you're upcycling a carrot top, what

00:52:35.650 --> 00:52:39.349
does it want to become? It's not very fragrant.

00:52:39.550 --> 00:52:44.769
It doesn't have a herbaceous flavor that's going

00:52:44.769 --> 00:52:48.650
to make an amazing oil. If you blend... carrot

00:52:48.650 --> 00:52:51.690
tops into an oil, like you might blend, I don't

00:52:51.690 --> 00:52:53.929
know, marigold into an oil. You know, you get

00:52:53.929 --> 00:52:56.409
this incredible marigold perfume, right? And

00:52:56.409 --> 00:52:58.849
the marigold oil makes sense. And that's a logical

00:52:58.849 --> 00:53:01.590
thing to do with marigold. But carrot tops, no.

00:53:01.809 --> 00:53:05.260
It does not want to become a flavoured oil. However,

00:53:05.440 --> 00:53:08.179
it does impart a nice green color. And if that

00:53:08.179 --> 00:53:10.239
means something to you, maybe that is a path.

00:53:10.739 --> 00:53:15.800
Maybe you can layer flavors into an oil that

00:53:15.800 --> 00:53:18.579
you want to be green. Maybe you're coming from

00:53:18.579 --> 00:53:21.420
a nutritional point of view and you want the

00:53:21.420 --> 00:53:24.280
nutrition of the carrot tops. Therefore, maybe

00:53:24.280 --> 00:53:26.880
if you want to absorb lots of nutrients, blend

00:53:26.880 --> 00:53:30.769
it into a smoothie. And so you see how the answers

00:53:30.769 --> 00:53:33.269
start to reveal themselves when you ask what

00:53:33.269 --> 00:53:38.070
it wants and doesn't want to become. And you

00:53:38.070 --> 00:53:41.510
understand maybe when you're milling flour and

00:53:41.510 --> 00:53:44.969
you've got bran, the bran is a dense, oily, fibrous

00:53:44.969 --> 00:53:49.710
material in which it doesn't want to become something

00:53:49.710 --> 00:53:53.289
light and fluffy because it's oily and dense

00:53:53.289 --> 00:53:55.489
and fibrous, which is the opposite, right? So

00:53:55.489 --> 00:53:59.630
you think, right, what? might bran want to become

00:53:59.630 --> 00:54:03.929
in the pathway of dense oily you know textured

00:54:03.929 --> 00:54:08.389
and you then turn it into a wafer into a biscuit

00:54:08.389 --> 00:54:12.250
and so you start to the answer reveals itself

00:54:12.250 --> 00:54:17.230
at the end of a conversation in which you know

00:54:17.230 --> 00:54:19.929
you're understanding its needs its wants and

00:54:19.929 --> 00:54:23.099
so you just shift your mindset and Carrot tops

00:54:23.099 --> 00:54:25.579
don't make a great pesto. If you ever do a side

00:54:25.579 --> 00:54:28.880
by side, it's not a bad pesto. I would recommend

00:54:28.880 --> 00:54:31.619
blanching it and introducing loads of confit

00:54:31.619 --> 00:54:34.519
garlic, but it is still not as good as a basil

00:54:34.519 --> 00:54:39.559
pesto. It just isn't. And so when you introduce

00:54:39.559 --> 00:54:43.760
a large mass of a flavorless thing, you need

00:54:43.760 --> 00:54:47.760
to remember that. In the absence of flavor, you

00:54:47.760 --> 00:54:51.000
need to introduce enormous injections of flavor.

00:54:51.159 --> 00:54:56.079
Again, it's this balancing act. If you're introducing

00:54:56.079 --> 00:55:00.539
flavor, what is an enormous amount of flavor?

00:55:00.739 --> 00:55:07.760
Things like chili, garlic. You've extrapolated

00:55:07.760 --> 00:55:12.260
what it isn't, and then you realize what it needs.

00:55:12.889 --> 00:55:14.929
to become something great and then you start

00:55:14.929 --> 00:55:19.409
to layer in these different um aspects of um

00:55:19.409 --> 00:55:23.269
you know intense flavor whether that's anchovies

00:55:23.269 --> 00:55:25.869
whether that's chilies you know very impactful

00:55:25.869 --> 00:55:29.130
intense flavors that then build flavor on something

00:55:29.130 --> 00:55:32.829
that doesn't have much flavor and from different

00:55:33.420 --> 00:55:36.079
areas of the industry there are different reasons

00:55:36.079 --> 00:55:39.519
why you might use it and in a fine dining kitchen

00:55:39.519 --> 00:55:42.000
there are not that many uses of carrot tops but

00:55:42.000 --> 00:55:46.780
in a different section maybe there's a drink

00:55:46.780 --> 00:55:49.239
that wants to be green on the bar that makes

00:55:49.239 --> 00:55:51.360
sense to then move it into that direction or

00:55:51.360 --> 00:55:53.579
from a chef's nutritional point of view maybe

00:55:53.579 --> 00:55:56.280
you make staff smoothies so you know you start

00:55:56.280 --> 00:56:02.300
to reveal something's purpose when you think

00:56:02.679 --> 00:56:06.679
In that way. Well, thank you so much. And a great

00:56:06.679 --> 00:56:17.219
pleasure. Thank you. Thank you both. Hi, everyone.

00:56:17.619 --> 00:56:21.659
This is our favorite section. Go fact yourself.

00:56:26.800 --> 00:56:30.800
You have a cooking myth that you would love to

00:56:30.800 --> 00:56:34.179
debunk, Douglas, off the top of your head. Oh,

00:56:34.179 --> 00:56:39.320
yeah, I do. Oh, fantastic. I must not be the

00:56:39.320 --> 00:56:43.139
only one to debunk this. It must be in the minds

00:56:43.139 --> 00:56:46.559
of hundreds and thousands of chefs. Every time

00:56:46.559 --> 00:56:49.800
a stock is made and you chuck in all these expensive

00:56:49.800 --> 00:56:52.199
ingredients like, you know, a bunch of herbs,

00:56:52.360 --> 00:56:54.280
a bunch of like garlic and all these different

00:56:54.280 --> 00:56:57.699
things. at the beginning, and then all of those

00:56:57.699 --> 00:57:01.480
precious volatiles and nuance just disappears.

00:57:01.900 --> 00:57:04.900
Now, building a stock, the base of a liquid,

00:57:05.179 --> 00:57:07.760
you know that you want certain aspects. Maybe

00:57:07.760 --> 00:57:09.880
you want the gelatin, maybe you want sweetness,

00:57:10.000 --> 00:57:14.460
so you add bones and carrots to build those building

00:57:14.460 --> 00:57:18.449
blocks. of of texture and of certain qualities

00:57:18.449 --> 00:57:22.349
right but then just like introducing uh your

00:57:22.349 --> 00:57:26.829
bouquet garni you know you're at the end give

00:57:26.829 --> 00:57:29.809
it like there's a 20 minute window in which you

00:57:29.809 --> 00:57:32.130
know you want to finish this sauce and you introduce

00:57:32.130 --> 00:57:36.010
all of those accents to that liquid that you've

00:57:36.519 --> 00:57:38.860
Typically, traditionally always instructed to

00:57:38.860 --> 00:57:40.840
add at the beginning, but you add that at the

00:57:40.840 --> 00:57:45.840
end and just let that perfume enhance. Assured

00:57:45.840 --> 00:57:50.780
infusion. Infuse at the end. And, you know, it's

00:57:50.780 --> 00:57:54.019
just the way in which it's added at the beginning

00:57:54.019 --> 00:57:56.679
and it should be added at the end is what I want

00:57:56.679 --> 00:58:00.619
to debunk. Happy to be wrong. If anyone listens

00:58:00.619 --> 00:58:02.579
to this and says, no, actually, this is why you're

00:58:02.579 --> 00:58:05.239
wrong. Happy to be wrong. Go fact yourself.
