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Take 10! Welcome back!

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Here we go again.

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Here we go again, Lisa Wiles, Corey Freels, LTW Group.

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And we are very excited today because we just got back from an Elevate convention in Phoenix slash Scottsdale, Arizona.

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It made perfect sense because nothing really happened last week, right?

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At all. Like, we don't have a new president, right?

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We're not a new president, we didn't have a Fed meeting, so we're like, you know what, let's go to Scottsdale.

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Well, that's abandon ship.

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It'll be fine.

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It's gonna be fine.

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Actually, it really was fine.

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It was great.

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Thank you to our team that held down the fork.

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Yeah, our team was incredible.

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But while, before we dig into that, because we do want this episode, we have some really cool little nuggets and we can't fit it into 10 minutes.

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But we are going to give you a high level overview of what we learned and what we would love to help you guys create and grow your business as well.

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But before that, okay, let's talk about it. If we have to, Elephant in the Room, go ahead and address it.

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Yeah.

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Market rates.

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Elections.

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Elections.

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We're gonna talk politics and ask you who you voted for.

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I'm just kidding.

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We're not going to do that.

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God.

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So, um, I would never.

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Okay.

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So, okay.

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You're probably getting questions from clients.

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We're getting questions from clients.

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What happened to interest rates after the election?

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Well, the answer to that is the next day, the day after the election, they went up.

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Steep.

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And then they went down for a few days and now they've gone back up again.

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Kind of like a yo-yo.

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Kind of like a yo-yo.

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And there's no real rhyme or reason.

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It's just investors digesting what they think this means.

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This new president wants the Trump administration going to mean four mortgage bonds, four inflation, four those things.

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And then now they're kind of shifting their eye back to the Federal Reserve, who they did lower rates again last week by a quarter of a percent.

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Yay.

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No impact on mortgage rates.

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No.

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Well, because I also think what's important to know is that the mortgage-backed security market, they all, they're hedging.

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They're looking ahead.

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They're projecting.

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That's right.

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And so things that have already been known really don't impact things.

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Everybody knew they were going to drop rates.

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And if everybody knows it, then the market already flexed.

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It's already hedged.

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Market already flexed.

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So, um, what do we think is going to happen for mortgage rates in the future?

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I do think eventually they'll come down, but if you're waiting for them, there is no hurry for them to come down.

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There's no reason for them to have so many precipitous drops.

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So take action.

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Again, we talked about this last week on this on the spot, just some of the best deals we've put together in two years have been put together the last 30 to 60 days.

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I just had an appraisal come in 25,000 over purchase price.

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Yeah.

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Let's freaking go.

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What a universe is that?

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What a nugget.

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Yeah.

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I mean, it's out there.

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It's out there.

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We just have to be creative.

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So just get us a conversation with your buyers.

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We can make it happen.

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Yeah.

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Um, I had a conversation today around that and I said, you know, I looked at the appreciation rate in Knoxville on an average over the last, I think it was 15 years was the average at 9%.

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That doesn't mean every year you hit 9%, but some years are whoop.

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And some years are a little lower, but 9% was the average.

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And I said, you know, my interest rates are high sixes right now.

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That is a lower rate than missing out on a 9% appreciation.

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100%

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Think about it.

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100%.

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You just sit there and wait and I'm going to go buy that house and I'm going to make 9% on that money.

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That's right.

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How about that?

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Yeah.

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And then you can worry about my 6.875 rate.

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Yeah.

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And I mean, look, and if you're renting, you're already paying 100% interest.

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So it just anyway, get us a conversation.

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We can make it happen.

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We're on your team.

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There's an opportunity in every single market, this current market, we have leverage in the way we make offers.

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Okay.

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High level overview and you guys maybe will also include some names so you can actually look these people up on their own.

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But Jesse Itzler.

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Highlight of the, I mean, I mean,

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Holy smokes, like the best speaker ever.

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I know one thing that really resonated with Corey was the mental part of the game.

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I'm not tired.

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I won't quit.

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Yeah.

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Yeah.

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I used that one on Monday.

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I was doing this workout for Veterans Day and it was like 200 reps into a thousand rep workout and in my head.

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So Jesse, Jesse Itzler, you should look him up.

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He founded and sold Marquis Jets, which is a prepaid private jet company.

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You can buy a card and use it to fly private.

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Pretty cool.

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We should do that.

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Just kidding.

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And then he also built this coconut water brand.

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So it's Coca-Cola, such a serial entrepreneur and really cool high energy guy.

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Right.

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Yeah.

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But he runs Ultramarathon's 100 milers, obviously, because, you know, when you're a psycho and build and sell companies for a living

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and have no fear, you run Ultramarathon's.

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And so he ran 100 miler and he was running with this guy and they're like mile 70 and they're really tired.

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And the guy was like, you know, here's the secret about me.

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I'm never told anybody this.

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I just don't get tired.

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And he's like, what?

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He's like, yeah, I don't know.

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Can't explain it.

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I just don't get tired.

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And that carried him the rest of the time.

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He said, why don't you tell the person at the next like station that you don't get tired either?

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And we'll just tell him it's a miracle and something that they don't know about us is that we just don't get tired.

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So there is a mentality that you have to embody.

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He mentions everyone is one idea in one meeting and one referral away from a life changing event or interaction.

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And he we have a little 15 point thing that we if you reach out to us, we will send to you that I think it's worth listening to.

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Just how to create a deeper relationship.

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So on the jets, the way that he developed that that business was not only did he create the opportunity to be in the right place to meet the right people.

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And he tells you how to do that and get in the room.

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But after that, he also provided the service of I heard that your kid likes to fish.

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So when you arrive, here's is, you know, a full tackle box and the fishing thing.

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And here are the five restaurants and he booked a time slot at every restaurant.

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So whatever they chose, it was booked for them.

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And so everything hard to get into, he booked it for him.

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It was the full service.

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Yeah, it was that concierge that velvet touch and it's the next level.

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And he has so much to give and we have so many notes on him that we can't even get into it right now.

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But we would love to talk to you about it 100% more.

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Neil, Neil Dengar.

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He is on he's on Instagram.

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He's an influencer.

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He's a mortgage guy out of the West side of country, but also speaks to realtors.

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Talked about content and just how to create content that's authentic to you.

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I think is the best way to summarize that.

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I think the most beautiful thing about his he gave us so many actionable items and things to do.

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But also we got to see his first video ever in his first social content.

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And it was awful.

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You guys, you guys are better than that.

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And now we see where he is now.

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You just have to do it.

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Yep.

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You just have to do it.

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Something that I would like to go ahead and give you guys is some really good takeaway and content.

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Do you think I love it?

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Okay.

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So there are the three C's.

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There is content, connection and conversion.

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So under content, the hook needs to include like a concern or a controversial topic or flip the script where somebody goes, Hey, wait, what?

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Like something that grabs your attention.

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Something that grabs your attention.

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So for the hook, if you are dot dot dot, like if you are a millennial problem, you might be thinking that buying a house is not for you.

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Right.

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Dot dot dot.

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But and then the solution.

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Watch this.

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Check this out.

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Let me show you how it is.

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Right.

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So you have your hook, your problem and your solution.

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Yep.

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And that all goes under content.

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Yep.

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Your next piece is connection.

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So you have to connect with the audience that you're speaking to.

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So once you generate content, get that stuff out there.

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You have to really make a connection with your audience.

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Right.

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It's not enough to just give them something.

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Look at that.

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They have to connect with you on a personal level and get to know who you are.

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Yeah.

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Maybe it's the song, the music that you put with it.

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Maybe it's the graphic that you use.

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Maybe it's just your verbiage and how you say it, but connect with your audience that you intend to have this message land with and then conversion.

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Yeah.

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How you make money.

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Yeah.

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It's cool to have great content and all that.

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But if you're not getting paid off of it, like, hey, DM me.

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Yes.

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Right here.

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DM like send me a message if you want the 15 step program.

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Right.

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That's right.

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So I skipped to Glenda Baker.

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I do.

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She's my favorite Glenda.

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Okay.

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Glenda Baker is like this amazing realtor from Georgia that we all got to meet.

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And what makes her so amazing is how authentic she is to herself and she has created her.

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Oh, Stars and Stripes brand.

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That's right.

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She wears stars every day.

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Yeah.

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And she does little things that I thought were so customized to her that why couldn't you guys do this as well?

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And I'm not saying take her stuff, but think about this for your authentic you and create something like instead of a for sale sign.

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It says too late.

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That's right.

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So instead of saying like on a on a yard sale or say pending, yeah, or sold.

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It says too late.

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That's pretty cool.

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Too late.

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Super creative.

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Yeah, because people resonate with that.

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They're driving by and they're like, oh no, I'm too late.

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Like they get the FOMO.

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The miss.

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I missed out.

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Maybe that would be like F FOMO.

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Yeah.

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I don't know.

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Yep.

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We can talk about it.

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But what a cool concept.

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It doesn't have to be the same old same old grab people's attention, get them hooked.

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This business is all about relationships.

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She went really deep on that and we can get into more detail, maybe over a coffee or something like that.

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But within those relationships, she does things like little videos to her clients every single year and she takes the notes in her phone.

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Hey, this client was renovating their house and they were going to paint it the color blue.

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They were worried about it, right?

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Just little things that she can.

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She works with hundreds of people, but she can pull that out really quick and just say, hey, I can't believe you painted the house blue.

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It looks amazing.

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Yep.

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You did what you wanted to do.

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Right?

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Like she's her only client.

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Only client and best friends.

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Just being super authentic on her social and you're going to have to follow her Glinda Baker.

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We'll link their handles in the caption and we'll get that out to you guys.

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And then what's the most important thing she said to end with?

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If you don't produce content, there's somebody out there that's not as good as you that will and that will get that business.

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So people want to work with you.

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They just don't know you yet.

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You know, you are.

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That's right.

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That's right.

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So make sure they know who you are.

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We love you guys.

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We want you to grow your business and we want to go so much deeper in all these.

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But again, take 10.

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Yep.

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We're already over a minute.

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We work weekends after hours at the LTW group.com after hours LTW group.com eight day eight days a week.

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You can find us there.