1 00:00:00,000 --> 00:00:03,480 Welcome back to another episode of the Resellers Mindset Podcast. 2 00:00:03,480 --> 00:00:07,000 My name is Mike, also known as the used book guy on YouTube, along with my friend 3 00:00:07,000 --> 00:00:09,120 and fellow full-time reseller, Johnny B. 4 00:00:09,480 --> 00:00:12,720 We help people start and grow their reselling businesses from the ground up. 5 00:00:12,960 --> 00:00:16,640 We also have a weekly zoom call and private discord for all YouTube members. 6 00:00:16,840 --> 00:00:21,180 Head on over to youtube.com backslash use book guy to join the channel and gain 7 00:00:21,180 --> 00:00:25,480 access to the full length podcast zoom call and private discord today. 8 00:00:25,680 --> 00:00:27,360 Let's get into this week's episode. 9 00:00:27,480 --> 00:00:28,200 What is up everybody? 10 00:00:28,200 --> 00:00:30,840 Welcome to episode 26, Resellers Mindset Podcast. 11 00:00:30,840 --> 00:00:32,000 Myself, Johnny B. 12 00:00:32,000 --> 00:00:33,440 over there living in his warehouse. 13 00:00:33,440 --> 00:00:36,920 He's probably been there all night long, but hey, you know, it's lifestyle he chooses. 14 00:00:36,920 --> 00:00:40,560 Today's topic is going to be a fun one and we are going to cover all things 15 00:00:40,560 --> 00:00:43,320 related to brand and category knowledge. 16 00:00:43,680 --> 00:00:46,520 Is it something you need to have a reselling business? 17 00:00:46,520 --> 00:00:50,520 I think there's an argument on both sides and I can personally say Johnny B. 18 00:00:50,520 --> 00:00:53,440 has more knowledge on books than me and I'm perfectly fine with it. 19 00:00:53,440 --> 00:00:56,600 I don't, I mean, I'm not a book knowledgeable kind of person. 20 00:00:56,600 --> 00:00:58,000 So we're kind of just going to hop into it. 21 00:00:58,000 --> 00:01:01,520 I'm going to let him take it away here where, you know, he thinks knowledge. 22 00:01:01,720 --> 00:01:04,640 We'll start out with, you know, what's the most important thing when it comes to 23 00:01:04,640 --> 00:01:09,080 knowledge, if you're going to be reselling in a certain category or a certain niche. 24 00:01:10,600 --> 00:01:14,880 Well, if you're selling a certain category or selling a certain niche, you 25 00:01:14,880 --> 00:01:20,480 need to know your audience, your customers, what do they buy in set category niche? 26 00:01:20,520 --> 00:01:25,120 Cause even if you're niche into just books, well, okay, fine. 27 00:01:25,120 --> 00:01:26,800 What kind of books do customers buy? 28 00:01:26,800 --> 00:01:31,480 And do they buy the high dollar ones, the cheap ones, the series ones? 29 00:01:31,480 --> 00:01:32,720 They buy book lots. 30 00:01:32,960 --> 00:01:37,920 Do they buy books on average that are $30 or less? 31 00:01:37,920 --> 00:01:42,160 These are all things to consider when deciding, okay, I'm a book seller now, 32 00:01:42,480 --> 00:01:44,520 but what kind of book seller are you? 33 00:01:45,760 --> 00:01:48,320 And reversing that onto Amazon. 34 00:01:48,320 --> 00:01:49,520 Cause yeah, I'm the eBay guy. 35 00:01:49,520 --> 00:01:49,680 Sure. 36 00:01:49,680 --> 00:01:50,120 Fine. 37 00:01:50,120 --> 00:01:56,160 But Amazon, you got to look at your Kipa charts as well, or know when to sell it. 38 00:01:56,360 --> 00:02:00,960 When's the prime time to send in that book to have it for sale to maximize your dollars. 39 00:02:01,280 --> 00:02:06,240 So even in Amazon land, it may not be book knowledge specific. 40 00:02:06,240 --> 00:02:10,640 It may be market knowledge specific, which I consider critical, more critical in 41 00:02:10,640 --> 00:02:15,560 Amazon eBay odds are if you did everything right, it will sell at some point. 42 00:02:16,280 --> 00:02:18,280 Faster or slower, but it will sell. 43 00:02:18,280 --> 00:02:23,000 So I think all of these things are very important on the market research end of things, 44 00:02:23,560 --> 00:02:27,160 especially when you have niche to something very critical. 45 00:02:27,160 --> 00:02:32,840 Cause if you're not an everything seller anymore, you're going to come across less 46 00:02:32,880 --> 00:02:36,920 big ticket items because you're, you're buying certain things. 47 00:02:36,920 --> 00:02:38,560 Now, let's just say it's just books. 48 00:02:38,800 --> 00:02:41,480 Well, how many hundred dollar plus books are you going to come across? 49 00:02:42,120 --> 00:02:44,440 And how many of those do you need to make ends meet? 50 00:02:44,440 --> 00:02:45,800 Versus, okay, I'm in goodwill. 51 00:02:45,800 --> 00:02:49,920 How many hundred dollars items can I find that I could flip in all of goodwill? 52 00:02:50,320 --> 00:02:57,520 Now the latter sounds more appealing, but if you get into the volume game, I think you can. 53 00:02:58,640 --> 00:03:04,080 Make leaps and bounds money over the, just buying the bigger ticket items. 54 00:03:04,080 --> 00:03:07,800 Cause even though you can only go to so many stores a day, you can only 55 00:03:07,800 --> 00:03:09,360 pick up so many of those a day. 56 00:03:09,360 --> 00:03:13,640 So it's hard to do volume on a hundred dollar plus items every day. 57 00:03:14,320 --> 00:03:19,680 You think it's like Amazon is supply and demand and I would say eBay is knowledge 58 00:03:19,680 --> 00:03:24,480 and demand and that's just because they're softwares for Amazon, right? 59 00:03:25,000 --> 00:03:30,120 Anybody out there, no matter what you're doing, you're using a software to find 60 00:03:30,120 --> 00:03:32,840 items to sell on Amazon versus eBay. 61 00:03:32,840 --> 00:03:34,200 It's just the eBay app. 62 00:03:34,200 --> 00:03:35,440 It's just the Amazon app. 63 00:03:35,440 --> 00:03:39,480 You understanding how to use the app, you know, understanding what the 64 00:03:39,480 --> 00:03:43,400 sell through rate is because right, there's no sales rank on eBay. 65 00:03:43,400 --> 00:03:47,360 You can't, you know, there's no, no, well, this is a top 1% of the category 66 00:03:47,640 --> 00:03:50,960 when you're just out in the wild, like kind of hunting for items to resell. 67 00:03:51,560 --> 00:03:54,600 And I think there's a heavy contrast between both platforms. 68 00:03:55,120 --> 00:03:58,320 And if you're, if you're going to have a book business on eBay, sure. 69 00:03:58,320 --> 00:04:01,920 You said if you're going to do crazy volume truckloads, then you really 70 00:04:01,920 --> 00:04:05,480 don't have to know anything if you're just throwing everything up, but anything 71 00:04:05,480 --> 00:04:08,080 besides that, you have to have a knowledge base. 72 00:04:08,400 --> 00:04:13,320 And when I started just, you know, being book only focusing on books, I 73 00:04:13,320 --> 00:04:17,640 I'll be the first to admit, I didn't know nothing about, you know, who to 74 00:04:17,640 --> 00:04:20,840 be on the lookout for, you know, like I didn't even know Stephen King first 75 00:04:20,840 --> 00:04:23,080 editions, like even were a thing when I first started, right? 76 00:04:23,080 --> 00:04:25,080 I'm just like, I have no idea. 77 00:04:25,080 --> 00:04:28,480 I'm not, I'm not like a book nerd or anything like that. 78 00:04:28,480 --> 00:04:32,600 So like, I was already behind the eight ball when it came to trying to sell 79 00:04:32,600 --> 00:04:36,240 media on eBay, because you have to understand what you're looking at 80 00:04:36,240 --> 00:04:40,280 because there's no easy way to go in and scan, you know, bookcases full of 81 00:04:40,280 --> 00:04:41,680 books and see what's worth it. 82 00:04:41,680 --> 00:04:44,640 What's not, you have to, well, you got to research every single one. 83 00:04:44,640 --> 00:04:47,920 Well, you can't sit there because you'll be there for 24 hours researching 84 00:04:47,920 --> 00:04:49,680 every single item on the shelf. 85 00:04:49,920 --> 00:04:52,520 You got to know like, Hey, all right, well, I'm gonna grab this one. 86 00:04:52,520 --> 00:04:53,680 Cause I think this is going to be worth it. 87 00:04:53,680 --> 00:04:56,560 This one, this one, this one, this one, this one, this one, this one, this one, 88 00:04:56,560 --> 00:04:59,320 this is going to be worth it, this one, this one, this will probably be worth it. 89 00:04:59,320 --> 00:05:02,200 And then you can look them up from there, but you have to kind of build a 90 00:05:02,200 --> 00:05:06,240 knowledge base and in comparison, Amazon, you just scan and an app tells you 91 00:05:06,240 --> 00:05:07,640 whether or not it's profitable, right? 92 00:05:07,640 --> 00:05:08,680 It shows you right away. 93 00:05:09,000 --> 00:05:11,320 It even tells you how much you're going to make, even if you just use the 94 00:05:11,320 --> 00:05:15,240 Amazon seller app, scan something, it'll show you the profit you just put in your, 95 00:05:15,240 --> 00:05:15,960 your buy calls. 96 00:05:15,960 --> 00:05:17,600 It'll tell you exactly how much you're going to make. 97 00:05:18,000 --> 00:05:19,000 eBay doesn't do that. 98 00:05:19,000 --> 00:05:22,880 You might see that it sold for 15 bucks, but we talk about it all the time. 99 00:05:22,920 --> 00:05:24,480 Who cares what something sold for? 100 00:05:24,480 --> 00:05:27,160 I mean, if it says, you don't know how much you're getting from that, at least 101 00:05:27,160 --> 00:05:30,000 Amazon kind of tells you like, Hey, after fees, you're probably going to get this 102 00:05:30,000 --> 00:05:32,800 amount eBay is like, no, that's $15 in your pocket. 103 00:05:32,800 --> 00:05:34,400 And I think a lot of people kind of get it mixed up. 104 00:05:35,560 --> 00:05:35,880 Right. 105 00:05:35,880 --> 00:05:37,840 I mean, there are tools. 106 00:05:37,880 --> 00:05:38,600 I just want to clarify. 107 00:05:38,600 --> 00:05:40,880 There are a couple of tools with eBay, not many. 108 00:05:41,240 --> 00:05:44,920 Uh, one of those is an internal tool called Terrapix, but you have to have a 109 00:05:44,920 --> 00:05:46,560 store subscription to even access that. 110 00:05:46,560 --> 00:05:47,800 I was using that just the other day. 111 00:05:48,160 --> 00:05:53,160 I don't use it for sold price research, that kind of thing, how much I 112 00:05:53,160 --> 00:05:54,160 should list a book for. 113 00:05:54,160 --> 00:05:57,680 I primarily use that tool for what I was talking about earlier, market research. 114 00:05:57,880 --> 00:06:00,920 What is my niche to the bar, the book market doing? 115 00:06:01,360 --> 00:06:05,600 Um, and it holds the last two years of data for all everything on eBay. 116 00:06:05,920 --> 00:06:07,520 So I can look and analyze something. 117 00:06:07,520 --> 00:06:08,560 If I want to know. 118 00:06:09,800 --> 00:06:16,680 If I'm looking between a dollar range of 599, 899, how many people are chart? 119 00:06:16,680 --> 00:06:20,040 What percentage of people sellers are doing free shipping? 120 00:06:20,080 --> 00:06:21,840 It'll tell me that, which is neat to know. 121 00:06:22,000 --> 00:06:22,440 Okay. 122 00:06:22,440 --> 00:06:27,000 I need to charge free shipping because everybody in this price range is 75% 123 00:06:27,000 --> 00:06:28,280 of them are offering free shipping. 124 00:06:30,080 --> 00:06:34,800 But if you do the reverse, what if I go up to 3499 to 40 bucks? 125 00:06:34,800 --> 00:06:36,680 Are those people charging for shipping or not? 126 00:06:37,000 --> 00:06:40,520 Surprisingly, they charge majority of those people charge shipping. 127 00:06:40,680 --> 00:06:42,920 I didn't know that unless I use this tool. 128 00:06:44,200 --> 00:06:50,040 And you can even, you can even look at genres or authors to get a ballpark idea 129 00:06:50,040 --> 00:06:54,360 of how much this author or this genre or this publisher selling for. 130 00:06:54,760 --> 00:06:56,520 You can get, you can dig out information, right? 131 00:06:56,520 --> 00:06:57,360 That's super cool. 132 00:06:57,960 --> 00:07:02,160 Another tool that I don't really think specific to eBay, but I know a lot of eBay 133 00:07:02,160 --> 00:07:06,440 sellers use it, especially the everything buyers, they use Google lens. 134 00:07:07,160 --> 00:07:10,400 Um, basically if you're not familiar with Google lens, it's 135 00:07:10,400 --> 00:07:12,320 basically a cover scan for anything. 136 00:07:12,560 --> 00:07:15,400 If it's on the internet, it'll find it and you can, okay. 137 00:07:16,080 --> 00:07:18,840 And you primarily use this when you can't find it on eBay. 138 00:07:18,840 --> 00:07:23,880 For this oddball thing, this like, I don't know, little six inch figurine of an elephant. 139 00:07:23,920 --> 00:07:24,960 You can't find it on eBay. 140 00:07:25,280 --> 00:07:28,560 Well, you use Google lens, it'll, it's up for sale. 141 00:07:28,560 --> 00:07:31,360 It'll access all of Google and find it. 142 00:07:33,080 --> 00:07:35,400 Can you, can you access Terapeek on your phone? 143 00:07:35,400 --> 00:07:36,480 Say I'm out at the thrift store. 144 00:07:36,480 --> 00:07:37,600 All I got is my phone on me. 145 00:07:39,720 --> 00:07:41,120 Maybe I've never tried. 146 00:07:41,360 --> 00:07:43,840 Let me, let me dig around here. 147 00:07:43,840 --> 00:07:46,640 We continue the conversation as I press buttons and stuff. 148 00:07:46,640 --> 00:07:50,960 Even then it's like the Amazon software tells you right away. 149 00:07:50,960 --> 00:07:55,000 Basically you're going to have a yes or no answer where eBay, you got to, you 150 00:07:55,000 --> 00:07:57,800 know, you got to filter the sold, sold listings. 151 00:07:57,800 --> 00:08:02,280 You got to kind of see, see what's going on and see how many are listed 152 00:08:02,280 --> 00:08:05,720 versus how many sold, um, what did it sell for? 153 00:08:05,720 --> 00:08:07,640 Was it a best offer accepted? 154 00:08:08,040 --> 00:08:12,040 There's a lot more nuances that come with eBay just because the 155 00:08:12,040 --> 00:08:13,840 software is completely different. 156 00:08:13,840 --> 00:08:16,480 And I'm not sure why, like there really isn't like an eBay 157 00:08:16,480 --> 00:08:18,400 scanning software, basically. 158 00:08:18,800 --> 00:08:20,120 I mean, I, I don't know. 159 00:08:20,120 --> 00:08:22,760 It's one of those things where it, when it does come along, I'm sure it'll 160 00:08:22,760 --> 00:08:25,400 make a whole bunch of money, but who knows if it's even possible with. 161 00:08:25,880 --> 00:08:30,360 You know what eBay lets the backend, you know, take an image on eBay itself, 162 00:08:30,400 --> 00:08:35,200 but just like cover scanning with Amazon 50, 50 shot most of the time. 163 00:08:35,800 --> 00:08:40,360 Um, and yes, you can access Terapeek on your phone, apparently, which is kind of cool. 164 00:08:41,080 --> 00:08:41,400 Yeah. 165 00:08:41,400 --> 00:08:45,240 So, I mean, if you're really out there into it, it'll, it's going to take more time. 166 00:08:45,240 --> 00:08:48,800 Anyway, you look at it, the eBay way of life is going to take more time, but if 167 00:08:48,800 --> 00:08:54,800 you have knowledge, you can capitalize here in different ways versus Amazon. 168 00:08:55,120 --> 00:08:59,360 And that, you know, especially with books, you got book club edition books. 169 00:08:59,360 --> 00:09:04,000 You're not going to find those on Amazon first edition books, pre-ISBM books. 170 00:09:04,000 --> 00:09:07,720 There's so many different ways where you don't have to do Amazon. 171 00:09:07,720 --> 00:09:08,720 You don't have to do eBay. 172 00:09:08,720 --> 00:09:12,160 It's just the way it is, and you can be really good at one and not even care about 173 00:09:12,160 --> 00:09:13,920 the other, it's not like what we do. 174 00:09:13,960 --> 00:09:15,000 We're kind of the opposite. 175 00:09:15,000 --> 00:09:16,000 You do eBay real well. 176 00:09:16,000 --> 00:09:16,800 I do Amazon, right? 177 00:09:16,800 --> 00:09:21,560 It's just the way it is, but there's a specific skill set, you know, it's like, 178 00:09:21,800 --> 00:09:25,000 we're both trained assassins in different ways, right? 179 00:09:25,160 --> 00:09:28,880 I go in and I scan all the stuff and you go in and say, Hey, that's a science 180 00:09:28,880 --> 00:09:32,040 fiction from the eighties, I'm buying it regardless, no matter what it is. 181 00:09:32,280 --> 00:09:33,080 Grab them all. 182 00:09:33,080 --> 00:09:36,760 And you could probably argue once you have the knowledge set, you can 183 00:09:36,760 --> 00:09:38,880 argue once you have the knowledge set. 184 00:09:39,240 --> 00:09:41,360 And I think, I think you probably would be correct. 185 00:09:41,560 --> 00:09:45,120 You're probably going to be faster than me going in, scanning the whole store. 186 00:09:45,480 --> 00:09:48,880 If you're going in, scanning the shelves with your eyes and you know exactly 187 00:09:48,880 --> 00:09:51,720 what you're looking for, because you have the knowledge, you know what sells. 188 00:09:52,160 --> 00:09:53,920 You're just going to grab it and go versus me. 189 00:09:53,920 --> 00:09:54,920 I'm just scanning everything. 190 00:09:54,920 --> 00:09:56,080 I built it myself. 191 00:09:57,080 --> 00:09:57,280 Yeah. 192 00:09:57,280 --> 00:10:00,280 You're like, you're like the Terminator where he's scanning, scanning for John 193 00:10:00,280 --> 00:10:00,720 Connor. 194 00:10:00,720 --> 00:10:01,200 That's exactly right. 195 00:10:01,200 --> 00:10:01,600 Yeah. 196 00:10:01,600 --> 00:10:02,160 That's exactly right. 197 00:10:02,160 --> 00:10:02,640 Yeah. 198 00:10:02,640 --> 00:10:06,480 So the software edge is exact. 199 00:10:06,640 --> 00:10:12,120 Now I mentioned appointed to my head and stuff, but human error does come into play. 200 00:10:13,320 --> 00:10:16,480 So I bought something I was sure I was right on before. 201 00:10:17,200 --> 00:10:18,920 But occasionally, well, I'm wrong. 202 00:10:19,080 --> 00:10:24,360 Not so much these days, but yeah, occasionally you can be wrong. 203 00:10:24,400 --> 00:10:28,480 And we always have the tools and technology and sometimes I get cocky 204 00:10:28,480 --> 00:10:30,280 because I'm a professional bookseller. 205 00:10:30,320 --> 00:10:30,800 Yes. 206 00:10:30,800 --> 00:10:35,800 If I should and I'll buy something without looking it up when I was, I think it's 207 00:10:35,800 --> 00:10:36,480 worth money. 208 00:10:36,800 --> 00:10:40,400 But if I took the time to whip out my cell phone, I could have proven if it was worth 209 00:10:40,400 --> 00:10:41,240 money or not. 210 00:10:42,120 --> 00:10:43,160 I don't think. 211 00:10:44,280 --> 00:10:47,720 I mean, maybe you could counteract this, but I think you're going to agree with me. 212 00:10:47,920 --> 00:10:50,880 I don't think there's any shortcuts to gaining knowledge. 213 00:10:52,080 --> 00:10:53,280 No, no. 214 00:10:55,440 --> 00:10:58,760 The knowledge comes with with time. 215 00:10:58,760 --> 00:11:01,880 There's no shortcut, short cutting your time there. 216 00:11:02,040 --> 00:11:05,000 I mean, we have tools, eBay has tools, Amazon has tools. 217 00:11:06,000 --> 00:11:11,200 But even then there's some things that aren't on either database and you got to figure 218 00:11:11,200 --> 00:11:12,680 it out and make a judgment call. 219 00:11:13,000 --> 00:11:17,360 And how you make that judgment call comes with the time and knowledge of being in the 220 00:11:17,360 --> 00:11:19,520 game that we are in as resellers. 221 00:11:20,120 --> 00:11:21,120 That's just how it is. 222 00:11:21,440 --> 00:11:24,080 I gained most of my knowledge from YouTube. 223 00:11:24,880 --> 00:11:25,400 Yeah. 224 00:11:25,400 --> 00:11:31,680 But this is a this is, you know, that the YouTube road can lead you down many deep, 225 00:11:31,680 --> 00:11:34,920 dark, shadowy alleyways where you shouldn't belong. 226 00:11:36,240 --> 00:11:40,360 So, I mean, the amount of resellers I watched when I first started doing this was 227 00:11:40,360 --> 00:11:42,400 probably, you know, 100 plus. 228 00:11:42,680 --> 00:11:46,480 I've narrowed that list down to probably well under 20 now. 229 00:11:47,560 --> 00:11:50,360 And there are people that, you know, you learn from, right? 230 00:11:50,360 --> 00:11:55,000 I mean, I really don't care like what somebody on YouTube, oh, my God, I sold this 231 00:11:55,000 --> 00:11:56,640 one item for a thousand dollars. 232 00:11:56,640 --> 00:11:59,080 Like those are you look at me videos. 233 00:11:59,200 --> 00:12:02,560 Those aren't the videos you should be seeking out if you're looking to gain 234 00:12:02,560 --> 00:12:03,320 knowledge, right? 235 00:12:03,600 --> 00:12:06,800 You want probably, you know, it's probably a smaller channel because they don't do 236 00:12:06,800 --> 00:12:11,080 click bait stuff, but everything you're talking about when it comes to the 237 00:12:11,080 --> 00:12:15,120 specific niche you're selling in, you know, if you're doing sneakers, find a 238 00:12:15,120 --> 00:12:18,640 sneaker, somebody that resells sneakers, you know, when vintage shirts, vintage 239 00:12:18,640 --> 00:12:23,400 shirts and you kind of can just, you know, kind of I don't even know what you 240 00:12:23,400 --> 00:12:27,360 call like osmosis, right? You know, like, for me, I have a few of them, right? 241 00:12:27,360 --> 00:12:31,080 Curator of the lost, small time, small town bookseller. 242 00:12:31,520 --> 00:12:34,840 Those guys are like their knowledge they have inside their heads. 243 00:12:34,840 --> 00:12:38,960 I said all the time, I wish like, you know, can I lend you for a day, right? 244 00:12:38,960 --> 00:12:41,920 I just take you with me and you can just walk in the store and pick out things 245 00:12:41,920 --> 00:12:45,640 that are going to sell on eBay, you know, for 30, 40 plus dollars. 246 00:12:45,920 --> 00:12:52,080 And just, I'm sorry, interrupt just like watching their stuff because it's, it's, 247 00:12:52,080 --> 00:12:54,360 it's items, you know, it's, it's, it's in my niche. 248 00:12:54,360 --> 00:12:57,360 I'm not watching, you know, I'm not watching resellers selling sneaks 249 00:12:57,360 --> 00:12:58,280 because I'm not selling sneaks. 250 00:12:58,280 --> 00:12:59,520 I sit within my niche. 251 00:12:59,760 --> 00:13:01,080 Those are the videos I'm going to watch. 252 00:13:01,320 --> 00:13:06,400 And you learn a lot just by kind of leveraging off other people that have 253 00:13:06,400 --> 00:13:08,440 been in the business longer than you. 254 00:13:08,880 --> 00:13:13,040 And maybe, maybe it is somebody that has a huge library, loves collecting books. 255 00:13:13,240 --> 00:13:16,400 So their knowledge base is just, I mean, it's a million times what mine is. 256 00:13:17,200 --> 00:13:17,560 Right. 257 00:13:17,560 --> 00:13:21,200 And just to plug a few more, I mean, for those who don't know, we have these 258 00:13:21,200 --> 00:13:23,840 particular channels, the ones he mentioned, the one I'm about to mention, 259 00:13:23,840 --> 00:13:25,240 fed into our discord. 260 00:13:25,240 --> 00:13:28,400 So we see videos pop up from these folks all the time. 261 00:13:29,400 --> 00:13:32,880 There is Caleb from Antique Book Collective. 262 00:13:32,880 --> 00:13:35,320 He mentioned Shane from Curator of the Lost. 263 00:13:36,160 --> 00:13:38,280 Joji Davenport's a new one we've added. 264 00:13:38,280 --> 00:13:40,480 We did a podcast with him not too long ago. 265 00:13:42,080 --> 00:13:43,320 And Daily Refinement. 266 00:13:43,360 --> 00:13:46,040 Now I plug these guys all the time. 267 00:13:46,040 --> 00:13:51,000 I think they are the best at what they do for reselling on eBay as a whole. 268 00:13:51,560 --> 00:13:54,560 Not necessarily in clothes, not necessarily in books, but just 269 00:13:54,560 --> 00:13:56,160 an overall encompassing thing. 270 00:13:56,880 --> 00:13:59,520 So if I had to plug one of them, it would be Daily Refinement. 271 00:14:00,360 --> 00:14:04,120 For eBay and stuff, definitely Joji, Mike here, of course. 272 00:14:05,720 --> 00:14:09,800 I'm forgetting, oh, Andrew from 510 Books, what I would say would be a split 273 00:14:09,800 --> 00:14:11,680 person between eBay and Amazon. 274 00:14:11,680 --> 00:14:12,320 He's a good guy. 275 00:14:12,320 --> 00:14:17,400 I think with Daily Refinement, it's like the business practices you get from 276 00:14:17,400 --> 00:14:19,640 him in tech are invaluable. 277 00:14:19,640 --> 00:14:22,400 And I mean, it's one of those things, right? 278 00:14:22,400 --> 00:14:25,400 You know, it's just us running a business. 279 00:14:25,640 --> 00:14:29,840 So it's completely different when you have to start implementing new things 280 00:14:29,840 --> 00:14:32,000 and changing the way you're working. 281 00:14:32,320 --> 00:14:35,960 And then maybe if you have an employee changing the way, you know, how you're 282 00:14:35,960 --> 00:14:38,360 going to hire somebody, how you're going to handle that situation. 283 00:14:38,360 --> 00:14:43,680 So 100% like Daily Refinement, anytime his videos pop up, their podcast, 284 00:14:43,720 --> 00:14:47,440 it's like every episode, you're going to learn something from it. 285 00:14:47,680 --> 00:14:50,880 How to grow your business, how to, you know, maybe maneuver your business. 286 00:14:50,880 --> 00:14:54,040 If you want to change what you're doing, there's just so much information out there. 287 00:14:54,040 --> 00:14:56,480 But that's a double-edged sword, right? 288 00:14:56,720 --> 00:14:59,680 I mean, that's the crux of that group. 289 00:14:59,680 --> 00:15:01,160 There's too much information. 290 00:15:01,200 --> 00:15:02,960 Well, it's a crux of YouTube. 291 00:15:03,320 --> 00:15:05,840 It's a crux of people out here that are looking to start and maybe 292 00:15:05,840 --> 00:15:08,440 they want to, you know, learn something. 293 00:15:08,440 --> 00:15:12,800 It's like, I mean, you could sit there all day every day and watch YouTube videos. 294 00:15:14,080 --> 00:15:14,600 Right. 295 00:15:14,640 --> 00:15:18,280 Another good one, just in case he's watching would be Golden State Picker. 296 00:15:18,680 --> 00:15:19,360 I like him a lot. 297 00:15:19,400 --> 00:15:19,920 Oh yeah. 298 00:15:20,160 --> 00:15:22,200 He's a nice guy. 299 00:15:22,200 --> 00:15:23,880 He knows everything there is to know. 300 00:15:24,200 --> 00:15:26,120 It's pretty crazy. 301 00:15:26,320 --> 00:15:30,760 Like, I don't know, like I need to find like some young book flipper, right? 302 00:15:30,760 --> 00:15:34,000 I need somebody that's like 16 years old on YouTube that I know. 303 00:15:34,000 --> 00:15:37,720 He's only 19 years old and his knowledge kicks my ass. 304 00:15:37,760 --> 00:15:39,280 There's no way he's 19. 305 00:15:39,520 --> 00:15:40,960 That's ridiculous. 306 00:15:41,200 --> 00:15:43,960 He drives across the country buying antique books, man. 307 00:15:44,080 --> 00:15:45,320 I mean, if he's listening to this. 308 00:15:45,320 --> 00:15:47,240 He's the new roamer, except he keeps his shirt on. 309 00:15:47,240 --> 00:15:51,640 If he's listening to this, I apologize because I thought he was definitely 310 00:15:51,640 --> 00:15:54,840 at least in his mid 20s, so that's news to me. 311 00:15:55,600 --> 00:15:56,720 He might've aged up. 312 00:15:56,720 --> 00:15:59,200 I'm maybe thinking of an early video when he said how old he was. 313 00:15:59,200 --> 00:16:00,760 I was like, no way. 314 00:16:00,800 --> 00:16:02,200 No, he's 19. 315 00:16:02,200 --> 00:16:04,120 No way. No. 316 00:16:04,360 --> 00:16:08,560 That's still crazy, but you can't get caught up with just watching videos. 317 00:16:08,600 --> 00:16:12,840 You can learn just as much going out on your own and doing the research as you 318 00:16:12,840 --> 00:16:14,520 can sitting in front of the screen. 319 00:16:14,520 --> 00:16:18,080 And you probably could argue that you're going to learn more just going out there 320 00:16:18,480 --> 00:16:21,360 and looking up books, but it's going to take a lot more time, right? 321 00:16:21,360 --> 00:16:26,680 Kind of YouTube and courses and things like that are like shortcuts almost, but 322 00:16:26,720 --> 00:16:28,440 you know, it works both ways. 323 00:16:28,440 --> 00:16:32,000 Just because you watch something doesn't mean, you know, you're watching 324 00:16:32,000 --> 00:16:35,320 a video and they say, hey, you know, be on the lookout for this author. 325 00:16:35,600 --> 00:16:38,120 And then you never find that author out in your stores. 326 00:16:38,120 --> 00:16:39,000 You know, it just happens. 327 00:16:39,000 --> 00:16:40,960 So you kind of, it could be a time waster. 328 00:16:40,960 --> 00:16:42,200 It has a lot to do with that too. 329 00:16:42,200 --> 00:16:46,080 What the region buys and if they don't buy it, you're not going to find it in a 330 00:16:46,080 --> 00:16:48,320 thrift or a mom and pop or out in the wild. 331 00:16:49,280 --> 00:16:49,560 Yeah. 332 00:16:49,560 --> 00:16:53,600 And so, so like trying to gain knowledge, it's, it's going to take time. 333 00:16:53,600 --> 00:16:55,040 I don't think you can shortcut it. 334 00:16:55,400 --> 00:16:56,520 You kind of can be like me. 335 00:16:56,520 --> 00:16:58,760 You start out, you don't know nothing. 336 00:16:58,760 --> 00:17:00,240 I still don't know nothing, right? 337 00:17:00,240 --> 00:17:03,240 But over time you're putting in the reps, you're out there. 338 00:17:03,240 --> 00:17:05,000 You're looking at books every single day. 339 00:17:05,840 --> 00:17:10,560 You're watching a few YouTubers you can relate with that, you know, are personable 340 00:17:10,560 --> 00:17:14,440 to you and you kind of like the way they have their channel set up and the videos 341 00:17:14,440 --> 00:17:17,080 they do, and you can learn over time. 342 00:17:17,080 --> 00:17:20,280 This isn't something like, Oh, I'm going to start selling sneakers tomorrow. 343 00:17:20,280 --> 00:17:20,840 Well, guess what? 344 00:17:20,840 --> 00:17:23,720 If I decided to start selling sneakers tomorrow, good luck, right? 345 00:17:23,720 --> 00:17:25,440 I have no idea what I'm doing. 346 00:17:25,680 --> 00:17:26,120 Sure. 347 00:17:26,120 --> 00:17:26,320 Yeah. 348 00:17:26,320 --> 00:17:31,120 I know that Nike sells sneakers and Adidas and all these other companies, but you 349 00:17:31,120 --> 00:17:36,600 don't know what, what type of Nike sell, you know, what, what size Nike sell 350 00:17:36,600 --> 00:17:37,960 better than other sizes. 351 00:17:38,280 --> 00:17:39,720 And it's the same with books, right? 352 00:17:39,720 --> 00:17:43,840 You got hardbacks, you got softbacks, first edition, second editions, book 353 00:17:43,840 --> 00:17:47,560 club additions, all kinds of additions, book sets, non book sets. 354 00:17:47,560 --> 00:17:52,480 There is literally so much junk out there that goes hand in hand with the good stuff. 355 00:17:52,480 --> 00:17:56,520 And you have to know how to kind of sift through it to be efficient with your time. 356 00:17:57,160 --> 00:18:00,000 And I'm glad you mentioned shoes because it applies very much to books, 357 00:18:00,240 --> 00:18:04,120 especially in textbooks and the shoe people have this very same problem. 358 00:18:04,520 --> 00:18:06,840 Counterfeits, how to identify one. 359 00:18:06,840 --> 00:18:11,080 So you don't sell one accidentally or attempt to, and Amazon and eBay come 360 00:18:11,080 --> 00:18:15,120 down on you hard when you sell a fake shoe or a fake book. 361 00:18:15,680 --> 00:18:17,960 Well, at least the good thing about books is right. 362 00:18:18,000 --> 00:18:20,000 If you make a mistake, you make a bad buy. 363 00:18:20,040 --> 00:18:21,120 What does it cost you a buck? 364 00:18:21,120 --> 00:18:22,440 Who cares? Right. 365 00:18:23,040 --> 00:18:26,600 Shoes, especially if you're playing that Nike game, 30 bucks, 50 bucks. 366 00:18:26,840 --> 00:18:27,240 Yeah. 367 00:18:27,240 --> 00:18:30,720 So, I mean, that's why a lot of people start with media because it's cheap. 368 00:18:30,720 --> 00:18:32,880 You can learn cheaply, you can make mistakes and they're not 369 00:18:32,880 --> 00:18:34,240 going to bankrupt your business. 370 00:18:34,720 --> 00:18:36,480 You know, it is what it is. 371 00:18:36,480 --> 00:18:39,840 And it's kind of a building block of reselling, especially on Amazon, 372 00:18:40,200 --> 00:18:42,560 because it is cheap and mistakes are going to happen. 373 00:18:42,560 --> 00:18:43,400 Nobody's perfect. 374 00:18:43,400 --> 00:18:44,960 You know, we're, everybody's going to make mistakes. 375 00:18:44,960 --> 00:18:46,040 I still make them all the time. 376 00:18:46,040 --> 00:18:47,280 Johnny still makes them all the time. 377 00:18:47,640 --> 00:18:48,360 It happens. 378 00:18:48,360 --> 00:18:49,440 It's never going to stop. 379 00:18:49,440 --> 00:18:53,280 And that's how you can, can you continuously learn and maybe someday 380 00:18:53,280 --> 00:18:57,800 we'll get to a point where we're 100% mistake free, but I highly doubt it. 381 00:18:57,800 --> 00:19:01,200 And even if you're using software, the software is, you know, software 382 00:19:01,200 --> 00:19:02,920 is, you know, not reliable. 383 00:19:02,920 --> 00:19:06,720 I mean, sure you get, you get an instant answer on your phone, but that 384 00:19:06,720 --> 00:19:10,600 doesn't mean that's going to be correct when you go, go to list the item later 385 00:19:10,600 --> 00:19:13,960 that day, or even later in the week, things change, maybe the software 386 00:19:13,960 --> 00:19:18,000 pulled the wrong item, maybe you scan the barcode and it pulled up, you know, 387 00:19:18,000 --> 00:19:22,000 a pair of sneakers that was, you know, a different color or, you know, 388 00:19:22,000 --> 00:19:22,720 something like that. 389 00:19:22,720 --> 00:19:26,120 And you really don't pay attention because a lot of times you get caught 390 00:19:26,120 --> 00:19:29,960 up in the moment, you scan something, you're like, Whoa, $30 profit. 391 00:19:29,960 --> 00:19:30,920 And you just throw it in the car. 392 00:19:30,920 --> 00:19:32,960 You don't double check till you're already at home. 393 00:19:33,200 --> 00:19:36,640 You go to list the item and you look, wait a minute, this isn't even the right item. 394 00:19:36,640 --> 00:19:38,320 Like it's pulling something completely different. 395 00:19:39,320 --> 00:19:39,840 Right. 396 00:19:40,080 --> 00:19:44,280 Another, a couple of good resources that I've used in the past or Biblio, 397 00:19:44,280 --> 00:19:49,920 if I can't find any information on a book, Biblio is good for short for bibliography, 398 00:19:50,320 --> 00:19:55,800 finding out the original publication date or the list of publishers that 399 00:19:55,800 --> 00:19:56,520 this book's come from. 400 00:19:56,520 --> 00:19:57,240 So that's good for that. 401 00:19:57,240 --> 00:19:59,320 Another one I like to use is A-Books. 402 00:20:00,040 --> 00:20:03,560 They have a lot of articles on just general book knowledge. 403 00:20:03,720 --> 00:20:08,440 Not, they also, for those don't know, they also have more Antiquarian 404 00:20:08,440 --> 00:20:12,480 books up for sale there, but I go there primarily for, for the 405 00:20:12,480 --> 00:20:15,400 information they have, because they release articles from time to time. 406 00:20:15,720 --> 00:20:17,240 Like I didn't know parts of books. 407 00:20:17,480 --> 00:20:20,640 And as an eBay seller, I needed to know the names of parts of books. 408 00:20:20,640 --> 00:20:25,320 And I got those from AID and a lot of historical things for older books. 409 00:20:25,520 --> 00:20:26,520 Yes, it's reading. 410 00:20:26,520 --> 00:20:27,280 It's not watching. 411 00:20:27,280 --> 00:20:30,920 I'm sorry, but there isn't a great information over there. 412 00:20:30,920 --> 00:20:32,040 I can't plug those guys enough. 413 00:20:33,000 --> 00:20:34,000 It would count me out. 414 00:20:34,000 --> 00:20:39,280 If you, if you quiz me right now on the 25 parts of a book, I would get the 415 00:20:39,280 --> 00:20:41,400 cover, but I'm not sure if I'm going to get the cover. 416 00:20:41,400 --> 00:20:44,760 I would get the cover and a table of contents. 417 00:20:44,760 --> 00:20:48,800 And I would look to the left and see if the person next to me was smarter 418 00:20:48,800 --> 00:20:51,560 and I would copy their answers down and there you go, teacher. 419 00:20:51,560 --> 00:20:52,720 And hopefully I pass. 420 00:20:53,240 --> 00:20:53,760 Fair enough. 421 00:20:53,760 --> 00:20:54,160 Fair enough. 422 00:20:54,160 --> 00:20:57,080 I gave my employee a packet of book part names. 423 00:20:57,080 --> 00:20:57,560 She loved it. 424 00:20:58,200 --> 00:21:01,440 Oh, it was just, it was literally arrows pointing part of the book. 425 00:21:01,560 --> 00:21:05,440 So come work for Johnny B where we will quiz you every week. 426 00:21:05,440 --> 00:21:08,840 And if you don't pass the quiz, you are eliminated. 427 00:21:08,840 --> 00:21:09,480 Give me your torch. 428 00:21:09,480 --> 00:21:11,720 But if you pass, you get a lollipop. 429 00:21:11,720 --> 00:21:14,160 Give me your torch, put out your torch. 430 00:21:14,520 --> 00:21:15,640 You're off the island. 431 00:21:16,400 --> 00:21:17,440 It is good to know though, right? 432 00:21:17,440 --> 00:21:18,200 100%. 433 00:21:18,200 --> 00:21:22,080 You know, the knowledge you have is far superior than mine and you need 434 00:21:22,080 --> 00:21:23,880 it for the type of business you run. 435 00:21:24,120 --> 00:21:24,600 Yeah. 436 00:21:24,800 --> 00:21:25,040 Sure. 437 00:21:25,040 --> 00:21:27,640 I do sell a little bit on eBay, but nothing in comparison. 438 00:21:27,640 --> 00:21:30,960 So yeah, I know like, I know the common ones that everybody knows. 439 00:21:30,960 --> 00:21:35,320 Stephen King, first editions, you know, certain authors, certain book sets, 440 00:21:35,320 --> 00:21:39,880 right, Warhammer 40K, old school D&D stuff, things like that. 441 00:21:40,040 --> 00:21:41,320 The stuff everybody knows. 442 00:21:41,320 --> 00:21:44,800 Now that you have this knowledge, whenever you're out, when you see them again, 443 00:21:44,800 --> 00:21:46,360 you know, that's an instant pickup for you. 444 00:21:46,360 --> 00:21:47,520 You don't even need to look it up. 445 00:21:48,120 --> 00:21:48,480 Yeah. 446 00:21:48,480 --> 00:21:53,560 I mean, and believe it or not, a good D&D book story I had is I went to my local 447 00:21:53,560 --> 00:21:58,640 library sale and they had a stack of like the old D&D like set up books. 448 00:21:58,960 --> 00:22:02,280 And I didn't know nothing about it, but I said for a dollar, I can't go wrong with 449 00:22:02,280 --> 00:22:02,880 this is cool. 450 00:22:02,880 --> 00:22:05,320 Like I just keep it for myself or give it to one of my friends. 451 00:22:05,680 --> 00:22:09,920 And, and while I'm being, I ran into an auction and sold for like 150 bucks, but 452 00:22:09,920 --> 00:22:13,760 like, that was because I knew what, what like Warhammer was worth. 453 00:22:13,760 --> 00:22:17,880 So I was like, D&D is like Warhammer kind of before Warhammer. 454 00:22:17,880 --> 00:22:22,160 So I was like, all right, I'm rolling with this and it worked out, but you got to 455 00:22:22,160 --> 00:22:26,040 have a knowledge base and you can't expect to know everything and you shouldn't expect 456 00:22:26,040 --> 00:22:27,800 to know, I don't get beat up if I don't know something. 457 00:22:27,800 --> 00:22:30,680 I'm like, Hey, that's another, you know, tool I have on the belt. 458 00:22:30,680 --> 00:22:33,240 And I think a lot of people like, they want to know everything. 459 00:22:33,520 --> 00:22:38,440 And I think in the reselling world, it's, it's next to impossible unless you are 460 00:22:38,440 --> 00:22:42,680 super niche down, unless you were just like selling a certain author, certain, 461 00:22:42,680 --> 00:22:47,600 you know, genre, it's going to be next to impossible to know every author, every 462 00:22:47,600 --> 00:22:50,920 profitable item, just by walking in and looking at something. 463 00:22:51,720 --> 00:22:52,040 Right. 464 00:22:52,040 --> 00:22:55,720 Like a prime instance of these, like I was, when I first started getting in 465 00:22:55,720 --> 00:22:59,880 paperbacks, I came across these, I had no idea what they were. 466 00:22:59,880 --> 00:23:02,800 Cause it has the cover here and a cover here. 467 00:23:02,960 --> 00:23:03,200 Whoa. 468 00:23:03,200 --> 00:23:04,560 It's this right. 469 00:23:05,160 --> 00:23:08,480 Basically ACE and a couple other publishers in the fifties and sixties 470 00:23:08,480 --> 00:23:11,640 made double novels, basically two books in one, it was a marketing scheme. 471 00:23:12,640 --> 00:23:15,240 But I had to learn how to list these. 472 00:23:15,240 --> 00:23:16,800 Cause like, which one do I use? 473 00:23:16,800 --> 00:23:17,280 Right. 474 00:23:17,760 --> 00:23:20,760 But now that I have this knowledge and I took the time to learn all that, 475 00:23:21,000 --> 00:23:24,360 there's some of my easiest listings, to be honest, they go super quick. 476 00:23:24,480 --> 00:23:25,880 I don't have to change a couple of things. 477 00:23:25,880 --> 00:23:29,720 But I thought I knew everything and I came across this. 478 00:23:29,720 --> 00:23:31,280 I don't know anything about these things. 479 00:23:31,280 --> 00:23:31,920 What are these? 480 00:23:32,240 --> 00:23:33,200 No, I'm the same way. 481 00:23:33,200 --> 00:23:34,480 I'd be like, what is this book fake? 482 00:23:34,480 --> 00:23:35,680 Somebody make this at home. 483 00:23:35,680 --> 00:23:39,000 Why ain't there, you know, no backpages to front cover. 484 00:23:39,000 --> 00:23:40,120 Why does it have two covers? 485 00:23:40,120 --> 00:23:41,160 Is this a misprint? 486 00:23:41,200 --> 00:23:41,720 What is this? 487 00:23:41,720 --> 00:23:41,800 Okay. 488 00:23:41,800 --> 00:23:42,600 I'm curious. 489 00:23:42,640 --> 00:23:44,680 So, so it's two stories. 490 00:23:44,680 --> 00:23:46,120 One starts from the back. 491 00:23:46,120 --> 00:23:47,160 One starts from the front. 492 00:23:47,480 --> 00:23:47,760 Yeah. 493 00:23:47,760 --> 00:23:51,320 Are the, is the text like the same way or is one? 494 00:23:51,320 --> 00:23:52,720 No, that's also flip. 495 00:23:52,720 --> 00:23:53,840 So, I'm curious. 496 00:23:53,840 --> 00:23:56,120 It would be backwards here. 497 00:23:56,120 --> 00:23:57,040 It's upside down here. 498 00:23:57,040 --> 00:23:57,280 Okay. 499 00:23:57,280 --> 00:24:01,040 You have to, they built it pretty smart in my opinion. 500 00:24:01,040 --> 00:24:01,280 Yeah. 501 00:24:01,280 --> 00:24:01,600 Yeah. 502 00:24:02,600 --> 00:24:04,200 That's a, that's pretty, that's pretty neat. 503 00:24:04,200 --> 00:24:05,800 I'm surprised they don't make them like that anymore. 504 00:24:06,080 --> 00:24:06,920 I think they're cool. 505 00:24:06,920 --> 00:24:07,640 I don't know why. 506 00:24:07,640 --> 00:24:08,800 I have loads of them. 507 00:24:08,800 --> 00:24:11,480 I did a bunch of sci-fi last month. 508 00:24:11,480 --> 00:24:15,560 These are Westerns, obviously, and I'm going to finish those probably tomorrow. 509 00:24:15,560 --> 00:24:16,040 But yeah. 510 00:24:17,040 --> 00:24:19,520 And they did them for fantasy and they did it for all the things, 511 00:24:19,520 --> 00:24:20,800 but they're from the fifties and sixties. 512 00:24:21,120 --> 00:24:22,000 I want to talk about that. 513 00:24:22,000 --> 00:24:24,400 Knowledge when it comes to pricing your items. 514 00:24:24,400 --> 00:24:27,400 I'll run away with Amazon here for a little bit. 515 00:24:27,400 --> 00:24:28,880 Then you can kind of hop into the eBay one. 516 00:24:29,200 --> 00:24:32,840 When it comes to pricing on Amazon, we all know that the buy box is all that 517 00:24:32,840 --> 00:24:37,080 matters if you're doing FBA and lowest prices, all that matters to immersion 518 00:24:37,080 --> 00:24:41,920 fulfilled, but there are times where you go to list something and you know, 519 00:24:41,960 --> 00:24:46,040 the market value of this book is we'll say $20. 520 00:24:46,360 --> 00:24:49,640 Well, Johnny B doesn't know what he's doing and prices, has it 521 00:24:49,640 --> 00:24:55,160 $5, so you have to be wary of situations like this because you don't want to, 522 00:24:55,200 --> 00:24:58,920 you know, yet again, software can take over a reprice or something along those 523 00:24:58,920 --> 00:25:04,680 lines and reprice your item down to his $5 because he doesn't know what he's doing. 524 00:25:05,000 --> 00:25:07,280 So there's kind of tools you can put in place. 525 00:25:07,280 --> 00:25:08,640 So you would avoid doing that. 526 00:25:09,120 --> 00:25:12,840 And like he was saying earlier a little bit, some things are seasonal, right? 527 00:25:12,880 --> 00:25:13,680 Textbooks. 528 00:25:13,680 --> 00:25:16,760 There's people that'll buy textbooks, you know, people like Joji and all 529 00:25:16,760 --> 00:25:19,560 hang out with each other and they'll be like, Oh, I'm going to buy a 530 00:25:19,560 --> 00:25:23,720 textbook and I'm going to hang onto them until textbook season rolls around 531 00:25:24,000 --> 00:25:27,600 where you're going to make an extra 20, 30, 40 bucks on that textbook versus 532 00:25:27,600 --> 00:25:28,800 if you send it in today. 533 00:25:29,200 --> 00:25:32,960 So there are some like kind of quirks when it comes to pricing and you have 534 00:25:32,960 --> 00:25:37,600 to be aware that not everybody that has their item listed knows what the value 535 00:25:37,600 --> 00:25:42,280 of it is and just because somebody has it listed super high or super low 536 00:25:42,480 --> 00:25:43,520 doesn't mean anything. 537 00:25:43,520 --> 00:25:45,840 It's what has it, what has it sold for in the past? 538 00:25:46,160 --> 00:25:48,240 What is the proven track record of this item? 539 00:25:48,240 --> 00:25:52,080 And I think because Johnny has a listed at a thousand dollars that you're going 540 00:25:52,080 --> 00:25:55,280 to get a thousand dollars for your Danielle Steel book, even if Johnny's 541 00:25:55,280 --> 00:25:56,600 the only one, right? 542 00:25:56,640 --> 00:26:00,200 So we'll say Danielle Steel, I got a Daniels so book, there's one listing 543 00:26:00,200 --> 00:26:02,280 on eBay for a thousand dollars. 544 00:26:02,640 --> 00:26:05,720 Well, am I going to come on and list that book for $900? 545 00:26:05,760 --> 00:26:08,040 No, that is 100% the wrong move. 546 00:26:08,080 --> 00:26:09,480 It's never going to sell, right? 547 00:26:09,480 --> 00:26:13,000 Just because you're the cheapest, you're the cheapest dude. 548 00:26:13,000 --> 00:26:18,640 So you're the cheapest price out there, but that is just on that platform, right? 549 00:26:18,880 --> 00:26:22,360 If you go to Google and type in that same Danielle Steel book, you probably 550 00:26:22,360 --> 00:26:26,680 can find it for like five bucks on books a million anywhere else in the world. 551 00:26:26,680 --> 00:26:27,920 So you can get carried away. 552 00:26:27,920 --> 00:26:30,280 It's still in the Walmart for two bucks, still in the shrink. 553 00:26:30,600 --> 00:26:31,240 That's what I'm saying. 554 00:26:31,240 --> 00:26:33,480 You can't, you can't get carried away with the pricing. 555 00:26:33,480 --> 00:26:37,120 You got to watch the, watch the low ballers and you got to watch the high 556 00:26:37,120 --> 00:26:41,040 ballers because especially on Amazon, it's mostly software based. 557 00:26:41,040 --> 00:26:44,600 Usually the people that are priced real low, don't know how to set up their software. 558 00:26:44,920 --> 00:26:46,760 Same with the people that are priced real high. 559 00:26:46,960 --> 00:26:51,040 So you got to be, you got to understand what the market value is of something. 560 00:26:51,160 --> 00:26:54,560 Just because somebody has it listed at a hundred bucks doesn't mean you're 561 00:26:54,560 --> 00:26:56,320 going to get a hundred bucks for that CD, right? 562 00:26:56,680 --> 00:26:58,520 Listed out what it sold for in the past. 563 00:26:59,360 --> 00:27:01,320 If you can't find it, Google it and you'll see what other 564 00:27:01,320 --> 00:27:02,720 websites have it listed for. 565 00:27:03,040 --> 00:27:04,720 So you kind of have a gauge, right? 566 00:27:04,760 --> 00:27:08,760 I'm not saying you have to price off what anybody on the internet has, but 567 00:27:08,760 --> 00:27:10,600 you'll understand what the market value is. 568 00:27:10,600 --> 00:27:13,680 Hey, you know, people are selling it for 25 bucks, 20 bucks. 569 00:27:13,920 --> 00:27:16,960 Then you say, well, aren't, well, I listed at, you know, 25, 30 bucks. 570 00:27:17,160 --> 00:27:20,080 See if I can get the sale, come back and lower the price in a little bit, but 571 00:27:20,080 --> 00:27:21,400 don't go crazy either way. 572 00:27:21,400 --> 00:27:24,040 You can't go all the way down and you can't go all the way up. 573 00:27:24,040 --> 00:27:25,480 It'll just sit there and never sell. 574 00:27:25,640 --> 00:27:27,320 And then you'd be like, well, what's going on here? 575 00:27:27,320 --> 00:27:28,440 Why am I not selling anything? 576 00:27:28,440 --> 00:27:31,920 But that's my take with knowledge when it comes to pricing on Amazon. 577 00:27:32,040 --> 00:27:33,840 It's mostly software based. 578 00:27:33,840 --> 00:27:37,080 Most people that do Amazon have software that run the pricing. 579 00:27:37,080 --> 00:27:40,600 So you got to understand the software when it comes to knowledge. 580 00:27:40,720 --> 00:27:44,080 But yet again, there's content tutorials for every single piece 581 00:27:44,080 --> 00:27:45,600 of software out there on Amazon. 582 00:27:45,880 --> 00:27:48,160 Now eBay is a little, a little bit more tricky. 583 00:27:48,160 --> 00:27:49,480 So I'm going to let you take this one away. 584 00:27:49,840 --> 00:27:50,760 Oh, you're not lying. 585 00:27:50,760 --> 00:27:51,800 It is very tricky. 586 00:27:52,520 --> 00:27:52,880 Okay. 587 00:27:53,880 --> 00:28:00,360 So most people watching this know to at least look at the solds on eBay 588 00:28:00,720 --> 00:28:02,360 and, or the active listings. 589 00:28:02,360 --> 00:28:07,120 That'll, that'll get you started at least, but then we get into our fun things. 590 00:28:07,160 --> 00:28:07,680 Okay. 591 00:28:07,680 --> 00:28:11,960 The ones that did sold and, or the ones that listed, what kind of listing job, 592 00:28:12,000 --> 00:28:13,320 the quality job did they do? 593 00:28:13,480 --> 00:28:14,520 Did they do one or not? 594 00:28:15,080 --> 00:28:20,200 If you think you can do a better job, I don't care what the sold say. 595 00:28:20,600 --> 00:28:23,000 You can probably charge a little bit more. 596 00:28:23,480 --> 00:28:24,800 How much is too much? 597 00:28:24,800 --> 00:28:28,400 And as Mike was saying, overpricing and underpricing kind of deal. 598 00:28:28,640 --> 00:28:31,920 If you're doing a bang up job, you're going to be able to do 599 00:28:31,920 --> 00:28:36,880 your kick and butt and you price your thing for at market value. 600 00:28:36,880 --> 00:28:39,240 Well, I think you would have lost money just cause everybody 601 00:28:39,240 --> 00:28:40,400 else did a worse job than you. 602 00:28:40,840 --> 00:28:42,600 So how much above that can you go? 603 00:28:43,000 --> 00:28:43,720 That's the trick. 604 00:28:43,760 --> 00:28:47,360 That's probably the most tricky part to learn on eBay is again, knowing 605 00:28:47,360 --> 00:28:53,240 your market and using the tools or knowing you're selling a lot of things 606 00:28:53,240 --> 00:28:56,160 at this price, can I sell this similar thing? 607 00:28:56,160 --> 00:29:00,600 It's not exactly this thing, but similar enough at that same price. 608 00:29:00,600 --> 00:29:02,360 So there's a little bit of experimentation. 609 00:29:02,360 --> 00:29:07,920 You got to find with listing it and seeing if it sells a little bit. 610 00:29:08,040 --> 00:29:13,560 If you're going above the market value on most of your items, I do this all the time. 611 00:29:14,000 --> 00:29:18,920 My listings are better than most listings out there and I can charge. 612 00:29:20,440 --> 00:29:25,240 Well, honestly, 70, 80% more of what they sell for in most cases. 613 00:29:26,280 --> 00:29:28,240 I would say 20% is a good number. 614 00:29:28,240 --> 00:29:32,400 If you're still getting used to listings, you could, if you're doing just the 615 00:29:32,400 --> 00:29:34,920 tiniest bit better job on listing. 616 00:29:34,920 --> 00:29:38,560 Now our other podcasts go into deep dives about these things, but I'll 617 00:29:38,560 --> 00:29:43,120 just cover some of the basics, more photos than everybody else, a proper title 618 00:29:43,120 --> 00:29:46,400 structure, the better than everybody else and condition note, both in the 619 00:29:46,400 --> 00:29:49,000 description and condition filled bare minimum. 620 00:29:49,200 --> 00:29:51,640 Now, if you want to hear about the other things, go listen to our other 621 00:29:51,640 --> 00:29:54,520 podcasts, cause I'm not going to take up the whole time on that. 622 00:29:55,400 --> 00:29:55,800 All right. 623 00:29:55,800 --> 00:29:59,760 So we're going to run out here, this, the knowledge episode here, um, with 624 00:29:59,760 --> 00:30:03,520 my last little piece of advice, then I'll let you drop in your last little, uh, 625 00:30:03,720 --> 00:30:07,080 tidbits of advice when it comes to knowledge, it's a process. 626 00:30:07,080 --> 00:30:08,760 You're not going to know everything right away. 627 00:30:09,000 --> 00:30:11,280 And I know for some people that can be aggravating. 628 00:30:11,560 --> 00:30:12,840 That's just the reality of it, right? 629 00:30:12,840 --> 00:30:14,960 There's so much information out there. 630 00:30:15,240 --> 00:30:19,080 You got to kind of narrow down what you want to focus on and you got to get out 631 00:30:19,080 --> 00:30:22,200 there, you got to put the reps in, you got to look up items, you got to sell 632 00:30:22,200 --> 00:30:26,280 some items, you got to understand the market, understand the platforms. 633 00:30:26,520 --> 00:30:28,840 It's not just knowledge of the items you're selling. 634 00:30:29,080 --> 00:30:32,280 It's knowledge of the platforms, how the platforms work, you know, 635 00:30:32,280 --> 00:30:33,560 Terapeak, things like that. 636 00:30:33,560 --> 00:30:37,520 Like Johnny B like it's not just knowledge of books. 637 00:30:37,560 --> 00:30:39,080 It's eBay knowledge, right? 638 00:30:39,080 --> 00:30:40,280 That's why he's the eBay guy. 639 00:30:40,520 --> 00:30:43,800 And we all know eBay is a lot more complicated than Amazon is that we're 640 00:30:43,800 --> 00:30:47,440 just looking at it from platform versus platform when it comes to, you know, 641 00:30:47,440 --> 00:30:53,360 usability, understanding how everything works, sell through basically market analytics. 642 00:30:53,360 --> 00:30:56,880 So when it comes to knowledge, it's going to take time with anything. 643 00:30:57,040 --> 00:31:00,560 And over months, years, you're going to be able to sit back and say, Hey, 644 00:31:01,040 --> 00:31:02,480 I don't have to scan every book anymore. 645 00:31:02,480 --> 00:31:03,600 I can go in a store. 646 00:31:03,760 --> 00:31:05,600 I know I'm not scanning this title. 647 00:31:05,680 --> 00:31:07,200 I'm not scanning this genre. 648 00:31:07,200 --> 00:31:08,960 I'm not scanning this author. 649 00:31:09,120 --> 00:31:12,880 And you're going to get more efficient with time comes, but just understand 650 00:31:12,880 --> 00:31:15,920 that knowledge, it's going to grow over time and it's not something you're 651 00:31:15,920 --> 00:31:16,560 going to have right away. 652 00:31:16,560 --> 00:31:17,840 So Johnny B take us away. 653 00:31:19,680 --> 00:31:20,240 Yay. 654 00:31:20,240 --> 00:31:22,560 So we're going to read our last final thoughts. 655 00:31:22,560 --> 00:31:25,280 My last final thoughts are it takes time. 656 00:31:26,800 --> 00:31:29,280 And you'll pick this up. 657 00:31:29,920 --> 00:31:31,200 You're not going to know anything at the get go. 658 00:31:31,200 --> 00:31:33,760 You're going to buy a bunch of things, even if you've niche down, you're 659 00:31:33,760 --> 00:31:38,640 going to list them all on whatever platform and you will just build this 660 00:31:38,640 --> 00:31:42,720 internal Rolodex over time of what you sell and you'll pick it up naturally 661 00:31:42,720 --> 00:31:44,640 over time, the longer you stick with it. 662 00:31:44,640 --> 00:31:49,120 And the more you list or the more you box up to send in to Amazon or list on 663 00:31:49,120 --> 00:31:54,720 FBM, it just takes time and just be patient that you don't know everything 664 00:31:54,720 --> 00:31:59,920 and don't over research, um, beyond what you're having that you brought. 665 00:31:59,920 --> 00:32:03,520 You don't have to watch a million hours on YouTube to know everything 666 00:32:03,520 --> 00:32:04,320 there is about books. 667 00:32:04,320 --> 00:32:05,280 You don't have to do that. 668 00:32:05,840 --> 00:32:09,280 Thanks for listening to another episode of the resellers mindset podcast. 669 00:32:09,440 --> 00:32:13,040 Today's full episode and all previous episodes are available to all YouTube 670 00:32:13,040 --> 00:32:17,200 members along with the weekly zoom call and private discord, head on over to 671 00:32:17,200 --> 00:32:22,160 youtube.com backslash to use book guy and consider joining for as little as 2 99 672 00:32:22,160 --> 00:32:50,160 a month.