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Welcome back to another episode of the Resellers Mindset

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podcast.

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My name is Mike, also known as the used book guy on YouTube,

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along with my friend and fellow full time reseller, Johnny B.

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We help people start and grow their reselling businesses

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from the ground up.

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We also have a weekly Zoom call and private Discord

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for all YouTube members.

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Head on over to youtube.com backslash

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used book guy to join the channel

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and gain access to the full length podcast Zoom call

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and private Discord today.

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Let's get into this week's episode.

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What is up, everyone?

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Welcome into episode seven.

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I don't need Johnny B. yet, but we're well on our way there.

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Now it looks like episode 14.

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Way to go.

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Today's topic, quarter four.

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It's upon us here.

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It's a little bit different for media sellers and people

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that have other business models.

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But we're going to touch on some topics related to everything

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selling in quarter four.

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And I'm going to start out with the big one that affects me

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most is Amazon's restock limits as a media seller.

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I cannot send in another single item to sell on Amazon,

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whether that's a book, CD, DVD, anything

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that can be sold on Amazon.

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I can't send it in to sell through Amazon FBA.

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So my business has changed to Merchant Fulfilled.

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And we'll get a little bit into that later.

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And I'm pretty sure it's still the same for Johnny B.

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I'm not sure where you're at with limits.

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Do you think you're going to be able to send anything in

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by the end of quarter four?

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Only if I recall what's already there.

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It's the only way.

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So you're in the same boat.

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So we have a little bit of a different perspective

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where we are primarily selling on Amazon through FBA.

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We both do have eBay stores.

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But we are primarily selling through Amazon FBA,

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which you send it to them.

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They handle everything.

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So our business models basically have changed completely.

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We were going north, and now we're going south,

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which necessarily isn't a bad thing.

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You got to adapt, or that's the end of the line.

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But quarter four is the time where reselling mania occurs.

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Everybody's making all this money.

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There's all these different Bolo items out there.

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There's always a few every year.

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I'm sure you're going to be running around to all your

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targets to find the hottest Squishmallow

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to sell on Amazon, right?

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I've been there before.

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I've chased some of the more popular things

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to try to sell them.

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The Goo Jitsu figures that people like to sell,

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some of those are really rare.

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Have you done any of that in the past?

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Have you chased any hot items that were flipping

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for a lot of money that you could just go into any store

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and maybe you get lucky and you find it?

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Not for reselling, but just, well, I guess a little bit

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for reselling because I dabbled on eBay before.

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I took it seriously.

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I did that with some toys, trying to get into Toys R Us

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when they were a thing, or Zany Mraini,

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or those kind of type of toy stores,

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trying to get the Christmas seasonal thing,

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like Furbies, right?

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You flip Furbies or Beanie Babies,

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Back on Beanie Babies or anything.

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But outside of that, just for chuckles to see

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if I could do it and not as a reseller,

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more of as a hobbyist, that's about it.

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I have yet to do that.

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And now that I'm in reselling, I don't think I would do that

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because it's not my business, even though, yes, I could.

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Here's the thing, you can make money

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in anything reselling, right?

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But my focus is in media and I need to stay in media

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because if I get, there's a term other groups like to use

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and just people in general, squirrel brain,

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going after the next shiny object,

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I lose focus on my business and all my focus needs to be

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on my business I'm currently running.

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Any distraction from that is just a disservice to myself,

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my one employee, part-time employee,

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and my business as a whole.

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So I refuse to do it for those reasons.

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What's your nearest retailer, like large box,

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like big box retail store?

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Walmart.

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How far away you think?

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20 minutes.

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All right, so we're gonna put them to the test right here,

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ladies and gentlemen.

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All right, so there's a new Furby out this year, right?

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It's the Jaws Furby, right?

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It's the shark Furby, right?

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These things are like 20 bucks at Walmart.

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They're selling for, I will say it's selling for $100.

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Do you have the discipline not to drive over to Walmart

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to see if you have Jaws Furby in stock?

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Yes.

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It's ways to get.

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You're better than me because of my local place,

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if there's something like that,

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and I knew they were out there in the wild,

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I'd be willing, just while,

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I mean, I guess it's different for me, right?

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Cause I'm out thrift and I'm by these stores,

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but still, I mean, you could walk in.

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I have a huge task of eBay stuff to do, right?

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And now I'm trying to get the huge task of merchant fulfilled.

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You have the option to do that

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cause you're just trying to,

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you don't have the time sync that I do.

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So I get why you do it.

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I absolutely do.

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Yeah, I 100% would go look to see if they had it.

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I would not chase it to every single Walmart,

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within two hours.

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I don't think that's smart, but my local one,

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and I don't, I'll even say,

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I don't shop at Walmart for anything.

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At least the one around me is real bad.

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So it wouldn't be like I'm going shopping there

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and I'm gonna check.

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I would just go out of my way one day

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and just pop in there for two minutes,

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run to the Furby aisle, see if they had it.

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And that would be the end of it.

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But yeah, it's like one of those things, right?

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You gotta stay focused on what you're focused on.

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And I think it's exciting for media sellers,

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every once in a while when something like this comes along

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because media isn't the shiniest

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or funnest business model to have.

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So you're like, ooh, maybe I can go get this.

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I mean, I come across like combo units,

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Guitar Hero, guitars,

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and things I know to have value all the time.

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And I just walk on by, because that's not my business.

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But I do know there's money there

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and I'm leaving money there.

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I fully understand what I'm doing

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and I hope reseller that deals in that stuff comes along,

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because that's a good deal, right?

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But if I were to do that,

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I would have to worry about different kinds of boxes,

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different kinds of shipping,

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distracting me from what I've niche down to,

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because now part of my brain's focusing on

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looking at everything to see where I can get a dollar.

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And I'm not saying it's like every seller mentality,

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because that's a whole different kind of mentality.

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I just know it to be a distraction,

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but I also know there is money there, absolutely, 100%.

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I think another thing with quarter four Bolo chasing

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that it's kind of not the same that it used to be,

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because now there's so many paid leads groups, right?

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Where you can pay and be on a leads list.

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And a lot of the groups are turning the same information.

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So what happens is, when their bots found this item,

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this 100% ROI item, and you've seen that

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and you run out to get it, by the time you get it,

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there's probably a thousand other people

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that have already went out and got it and listed it as well.

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So the price is what happens on these popular things,

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is the prices tank, right?

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And that's like the big complaint of Amazon,

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is just the price is just completely tank on things.

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I've actually had more luck selling Bolo items on eBay,

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the ones I've ran into.

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A lot of the stuff on Amazon is gated.

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I'm not ungated in a lot of things.

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I am ungated in a lot, for how long I've had the account.

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But eBay, I don't know, it seems like the prices seem to,

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at least for these hot items,

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the prices seem to kind of hold steady.

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And you kind of can have the benefit

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of doing your listing correctly with pictures and everything,

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versus where Amazon's just a price raise.

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So I feel like eBay's almost a better route

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if you're chasing, trying to get the most money

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out of some of these quarter four hot toy items

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or whatever it may be that's gonna pop up here

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in the next month.

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Well, here's the reason for why that is.

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Cause everybody knows they go to Amazon,

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they're paying for retail, right?

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They go to eBay, they think they're getting a deal.

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They don't even bother to check Amazon.

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They're just going straight to eBay

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cause they know things to be cheaper on eBay.

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So yeah, the same item could theoretically

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get cheaper on Amazon,

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but you're selling it for higher on eBay

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just because of, I'm not gonna call it laziness.

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I'm just gonna call it false expectations by the consumer.

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So have you ever had a situation where you bought something

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while you were in line in the store,

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you took pictures of an item

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and it sold before you got out of the car?

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Well, I've never done that to be fair,

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but I have talked to several people that do do that.

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They're Ben's shoppers, they use the floors,

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their background, they take photos.

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They actually have shipping supplies in their car.

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So if they sell something,

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they're on the way to the post office

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packing in the car or in the parking lot

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and shipping it right then and there.

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Then they go home and store,

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or yeah, they store, cause they've already listed, right?

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They're just doing the put away.

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Those guys got some hustle, man.

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They got some dedication.

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I would not be able to live a life like that.

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It's just too much crap in too many different places.

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I mean, unless I had like a bread truck or something

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where all my stuff is like, my tools are here,

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this is everything's organized.

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I would not be, I can't even imagine

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the back of my Hyundai Sonata shipping supplies.

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Oh my God.

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It's like one of those Blues Brothers trunks, right?

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If you've seen Blues Brothers 2000,

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you got the kid in the back,

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but he's got a full bedroom suite in there.

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Same thing, just with the shipping station.

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But I've actually heard that they've listed it.

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They're in the line to check out.

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They haven't bought it yet,

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but they've already sold it on eBay.

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That's how crazy that game can be.

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I've done that with testing kits,

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health testing kits from CVS.

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And I would literally go in and grab every single one.

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I was paying around like, I think right around $350 to $7

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for them and they were selling for like consistently

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55, $65 on eBay.

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And I would go in, grab every one,

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use the same photo I had.

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It was just a picture of the kit on the CVS carpet.

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And I would list them and they would sell

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before I even got to the car, before I even checked out.

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So I've been there, but I mean, it's like a rush, right?

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And that time I did go around to other CVSs

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because there's basically a CVS within every corner.

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Yeah.

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So I wasn't doing any crazy traveling,

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you hear stories of people driving different states

258
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and going into these items.

259
00:10:29,360 --> 00:10:32,840
So mine wasn't as crazy, but I've lived that thrill,

260
00:10:32,840 --> 00:10:35,440
the adrenaline rush of just selling stuff

261
00:10:35,440 --> 00:10:36,920
before you even buy it.

262
00:10:36,920 --> 00:10:37,760
So-

263
00:10:37,760 --> 00:10:39,200
Here's a game I used to play.

264
00:10:39,200 --> 00:10:40,680
I used to watch a lot of movies

265
00:10:40,680 --> 00:10:43,360
and I'd buy the expensive ones like Criterion

266
00:10:43,360 --> 00:10:45,120
or Mill Creek or Arrow.

267
00:10:45,120 --> 00:10:46,360
Cause I like all the special features.

268
00:10:46,360 --> 00:10:48,280
I do watch that and the commentaries.

269
00:10:48,280 --> 00:10:49,760
But here's a game I used to play

270
00:10:49,760 --> 00:10:53,960
and how I pretty much got free movies is I'd watch them.

271
00:10:53,960 --> 00:10:57,240
I then list them for about 25 bucks on eBay

272
00:10:57,240 --> 00:10:59,040
more than I bought them for brand new,

273
00:10:59,040 --> 00:11:00,360
but I opened it, right?

274
00:11:00,360 --> 00:11:01,680
The shrink's gone.

275
00:11:01,680 --> 00:11:03,520
But cause of the eBay fees,

276
00:11:03,520 --> 00:11:05,960
it worked out where I got exactly my money back

277
00:11:05,960 --> 00:11:07,360
and then I do it again.

278
00:11:07,360 --> 00:11:09,120
And I still get to watch my movies

279
00:11:09,120 --> 00:11:12,760
and maintain my nerdy hobby of watching the cool commentaries

280
00:11:12,760 --> 00:11:14,280
and all the other special features.

281
00:11:14,280 --> 00:11:15,480
You can do that too.

282
00:11:16,320 --> 00:11:18,000
It doesn't even really apply to reselling.

283
00:11:18,000 --> 00:11:19,840
That's just supporting your movie habit, right?

284
00:11:19,840 --> 00:11:21,840
Without spending a thousand dollars a month

285
00:11:21,840 --> 00:11:23,120
on fancy movies.

286
00:11:23,120 --> 00:11:26,480
Cause you're just spending money, getting your money back.

287
00:11:26,480 --> 00:11:28,040
And it's that same initial 50 bucks.

288
00:11:28,040 --> 00:11:29,240
That's all you're doing.

289
00:11:29,240 --> 00:11:32,560
So on the topic of like quarter four, right?

290
00:11:32,560 --> 00:11:34,400
Your sales are gonna uptick.

291
00:11:34,400 --> 00:11:36,840
So that means whenever you have more sales,

292
00:11:36,840 --> 00:11:38,480
you're gonna have more headaches,

293
00:11:38,480 --> 00:11:40,320
whether it's Amazon or eBay.

294
00:11:40,320 --> 00:11:42,440
If you sell more, you're gonna get more returns.

295
00:11:42,440 --> 00:11:44,120
You're gonna get more of this, more of that.

296
00:11:44,120 --> 00:11:46,320
So there's a lot of, you know, yeah, sure.

297
00:11:46,320 --> 00:11:47,160
The sales are great,

298
00:11:47,160 --> 00:11:48,920
but just be prepared for an uptick

299
00:11:48,920 --> 00:11:50,720
in the things that are not so great

300
00:11:50,720 --> 00:11:52,400
when it comes to reselling business,

301
00:11:52,400 --> 00:11:54,400
especially with Amazon.

302
00:11:54,400 --> 00:11:56,200
The return policy is just-

303
00:11:56,200 --> 00:11:57,760
Stupid.

304
00:11:57,760 --> 00:12:00,680
It's absurd the fact you could buy something in October

305
00:12:00,680 --> 00:12:03,080
and return it, you know, at the middle of January.

306
00:12:03,080 --> 00:12:05,080
It's just, it's crazy to me.

307
00:12:05,080 --> 00:12:08,320
I don't see anybody selling seasonal items can even survive,

308
00:12:08,320 --> 00:12:10,040
but to each their own.

309
00:12:10,040 --> 00:12:13,000
You know about the Audible thing you could do with Audible?

310
00:12:13,000 --> 00:12:13,840
Oh yeah.

311
00:12:13,840 --> 00:12:15,120
Yeah.

312
00:12:15,120 --> 00:12:16,480
If you're not familiar with Audible,

313
00:12:16,480 --> 00:12:18,560
you buy a token, use these tokens

314
00:12:18,560 --> 00:12:21,480
to buy a movie for your library.

315
00:12:21,480 --> 00:12:24,120
But no questions asked by Amazon.

316
00:12:24,120 --> 00:12:26,680
You don't like it, you can get your token back

317
00:12:26,680 --> 00:12:28,480
by just saying, I don't like it.

318
00:12:28,480 --> 00:12:30,840
And you can get free Audible books,

319
00:12:30,840 --> 00:12:31,680
because they don't care.

320
00:12:31,680 --> 00:12:33,320
And they're well aware of it,

321
00:12:33,320 --> 00:12:36,040
but because Amazon prides themselves

322
00:12:36,040 --> 00:12:38,080
on no questions asked customer,

323
00:12:38,080 --> 00:12:40,280
you're a customer, we'll do what you want.

324
00:12:42,080 --> 00:12:44,920
You can so take advantage of that system, and people do.

325
00:12:44,920 --> 00:12:45,760
Oh yeah.

326
00:12:45,760 --> 00:12:48,280
There used to, I remember when I first started selling books

327
00:12:48,280 --> 00:12:50,000
and there was a lot of talk of people

328
00:12:50,000 --> 00:12:52,680
that would basically rent your books, right?

329
00:12:52,680 --> 00:12:54,200
You know, they get your book,

330
00:12:54,200 --> 00:12:56,320
read it within the 30 days and return it.

331
00:12:56,320 --> 00:12:58,280
I'm sure there's a lot of people that still do that.

332
00:12:58,280 --> 00:12:59,200
Yeah.

333
00:12:59,200 --> 00:13:01,560
It's just part of the business, thankfully for us

334
00:13:01,560 --> 00:13:04,120
used media sellers, it's not a big deal,

335
00:13:04,120 --> 00:13:06,600
but that's where you can get yourself into trouble

336
00:13:06,600 --> 00:13:09,000
if you're chasing some of these new Bolo items

337
00:13:09,000 --> 00:13:12,920
and you're expecting the cashflow to be there, right?

338
00:13:12,920 --> 00:13:15,200
So, you can just do the basic math here.

339
00:13:15,200 --> 00:13:17,880
If you're spending 30 bucks, you're gonna make 10,

340
00:13:17,880 --> 00:13:20,120
you're looking at 33% ROI,

341
00:13:20,120 --> 00:13:22,840
which is, that's good for retail arbitrage,

342
00:13:22,840 --> 00:13:24,480
it kind of falls in line.

343
00:13:24,480 --> 00:13:28,080
But if you get a return and that item's not new anymore,

344
00:13:28,080 --> 00:13:30,880
you can't return it to Target, you're stuck with it,

345
00:13:30,880 --> 00:13:33,120
right there, it eats up two or three more sales

346
00:13:33,120 --> 00:13:34,920
of that same exact item.

347
00:13:34,920 --> 00:13:36,080
So I want people to be in the mindset

348
00:13:36,080 --> 00:13:38,320
of thinking it all the way through, right?

349
00:13:38,320 --> 00:13:42,360
Just because you see that ROI number is X amount of dollars,

350
00:13:42,360 --> 00:13:43,760
you gotta factor in these returns

351
00:13:43,760 --> 00:13:47,000
because they're gonna happen, especially on Amazon.

352
00:13:47,000 --> 00:13:50,600
eBay, I don't see nowhere near as many returns.

353
00:13:51,720 --> 00:13:54,200
I'll speak on that in a moment, but go ahead.

354
00:13:54,200 --> 00:13:56,720
I mean, I'm sure they do happen on eBay.

355
00:13:56,720 --> 00:13:59,280
It's just, it's a different platform, a different customer,

356
00:13:59,280 --> 00:14:02,760
it's a different mindset versus the two platforms.

357
00:14:02,760 --> 00:14:05,640
And like when I was selling those test kits,

358
00:14:05,640 --> 00:14:07,000
I didn't get a single return.

359
00:14:07,000 --> 00:14:10,120
And I probably sold 60 of them.

360
00:14:10,120 --> 00:14:13,560
I think I wound up making a few thousand dollars off it.

361
00:14:13,560 --> 00:14:16,040
And it was crazy, but I didn't get any single return.

362
00:14:16,040 --> 00:14:18,080
I had one where they gave me the wrong address,

363
00:14:18,080 --> 00:14:19,840
they ordered like 12 of them.

364
00:14:19,840 --> 00:14:21,080
And they were even like,

365
00:14:21,080 --> 00:14:24,320
hey, I'll pay for the shipping back and I'll take care of it all.

366
00:14:24,320 --> 00:14:26,480
And then they wound up, it got back to me,

367
00:14:26,480 --> 00:14:27,720
I sent it back to them.

368
00:14:27,720 --> 00:14:29,920
Everything worked out smoothly in the end.

369
00:14:29,920 --> 00:14:30,840
Without it being Amazon,

370
00:14:30,840 --> 00:14:32,360
it would have been a completely different story.

371
00:14:32,360 --> 00:14:34,320
That option would have never even have been there.

372
00:14:34,320 --> 00:14:35,760
So.

373
00:14:35,760 --> 00:14:37,800
So here's the deal on returns on eBay.

374
00:14:37,800 --> 00:14:39,000
If you're doing it right,

375
00:14:39,000 --> 00:14:42,360
you'll have a 30 day return policy.

376
00:14:42,360 --> 00:14:43,720
If you're not doing that, you should,

377
00:14:43,720 --> 00:14:45,840
because that's the only way you're gonna get top rated status

378
00:14:45,840 --> 00:14:47,400
or top rated plus status.

379
00:14:47,400 --> 00:14:49,720
I myself offer 60.

380
00:14:49,720 --> 00:14:53,320
You know, all of my returns have only been for three items,

381
00:14:53,320 --> 00:14:54,760
three different reasons.

382
00:14:54,760 --> 00:14:57,880
One, it didn't arrive, the post office lost it.

383
00:14:57,880 --> 00:14:59,960
The post office damaged it.

384
00:14:59,960 --> 00:15:03,200
Or the customer had an issue,

385
00:15:03,200 --> 00:15:06,400
they did not feel the item was in the condition I stated.

386
00:15:06,400 --> 00:15:09,640
But normally what happens in any three of these scenarios,

387
00:15:09,640 --> 00:15:12,560
that customer will message me first before filing a claim.

388
00:15:12,560 --> 00:15:14,200
Because I send them a message.

389
00:15:14,200 --> 00:15:16,560
So there's some kind of correspondence between us already

390
00:15:16,560 --> 00:15:18,040
when I do my shipping.

391
00:15:18,040 --> 00:15:19,720
And they're like, yo, there's a problem.

392
00:15:19,720 --> 00:15:21,480
How can we work this out?

393
00:15:21,480 --> 00:15:24,640
And I've offered, they can keep the item

394
00:15:24,640 --> 00:15:25,880
and I can give them a refund.

395
00:15:25,880 --> 00:15:27,480
But usually what happens is

396
00:15:27,480 --> 00:15:29,400
they just want part of the money back.

397
00:15:29,400 --> 00:15:32,520
Or they say, hey, can you cut me a deal on my next order?

398
00:15:32,520 --> 00:15:36,600
So I'm turning a potential bad thing into a positive thing.

399
00:15:36,600 --> 00:15:39,520
I had a guy the other day, it's a $60 return.

400
00:15:39,520 --> 00:15:42,640
Cause my condition is for fine,

401
00:15:42,640 --> 00:15:46,640
but he was a very particular collector

402
00:15:46,640 --> 00:15:47,800
of the things he was buying.

403
00:15:47,800 --> 00:15:49,640
And he wanted his things in pristine.

404
00:15:51,080 --> 00:15:54,360
These were in the acceptable kind of category.

405
00:15:54,360 --> 00:15:56,640
And I explained this to him and he said, okay,

406
00:15:56,640 --> 00:15:58,560
I just want 10 bucks back, not the whole 60.

407
00:15:58,560 --> 00:15:59,400
I'm gonna call it a day.

408
00:15:59,400 --> 00:16:01,160
So I gave him his 10 back.

409
00:16:01,160 --> 00:16:03,800
I technically sold it for 50 at that point.

410
00:16:03,800 --> 00:16:07,960
Each one, the whole cost of goods was $2.50.

411
00:16:07,960 --> 00:16:09,160
Did not affect me.

412
00:16:09,160 --> 00:16:11,520
Just because of that customer service interaction.

413
00:16:11,520 --> 00:16:13,160
But I can tell you for a fact,

414
00:16:14,080 --> 00:16:15,320
after a week after I get it,

415
00:16:15,320 --> 00:16:18,120
I've never had a return request on eBay.

416
00:16:18,120 --> 00:16:19,600
It's that first week after they get it.

417
00:16:19,600 --> 00:16:21,480
Cause that package may sit on their countertop

418
00:16:21,480 --> 00:16:22,760
before they get a chance to open it, right?

419
00:16:22,760 --> 00:16:23,840
We all do this.

420
00:16:23,840 --> 00:16:25,640
But once they open it and they look at it,

421
00:16:25,640 --> 00:16:26,960
they either like it or they don't.

422
00:16:26,960 --> 00:16:28,480
If they don't, they usually send me a message

423
00:16:28,480 --> 00:16:29,440
or they process the return.

424
00:16:29,440 --> 00:16:31,840
On Amazon, it's a whole different thing.

425
00:16:31,840 --> 00:16:33,880
There's none of that interaction.

426
00:16:33,880 --> 00:16:38,440
I think like when I look at chasing BOLOs

427
00:16:38,440 --> 00:16:41,200
to round out here, the BOLO topic of quarter four,

428
00:16:41,200 --> 00:16:44,120
I think it's worth the look

429
00:16:44,120 --> 00:16:46,960
if it's your local big box store going.

430
00:16:46,960 --> 00:16:48,400
Especially if you're already shopping there

431
00:16:48,400 --> 00:16:50,280
or you're going for something else,

432
00:16:50,280 --> 00:16:52,680
it's worth taking the look to see if that item's there.

433
00:16:52,680 --> 00:16:56,040
Because the ROI on some of these is crazy.

434
00:16:56,040 --> 00:16:58,240
Especially if you catch the hottest item.

435
00:16:59,040 --> 00:17:00,320
If you can even get one of those

436
00:17:00,320 --> 00:17:02,320
and pump an extra 80 bucks into your business

437
00:17:02,320 --> 00:17:04,440
while you're already there shopping or anything.

438
00:17:04,440 --> 00:17:07,080
I think that's worth a look in my eyes.

439
00:17:07,080 --> 00:17:08,880
But going further than that,

440
00:17:10,280 --> 00:17:11,680
maybe if you're feeling lucky,

441
00:17:11,680 --> 00:17:13,040
if you're one of these lucky people,

442
00:17:13,040 --> 00:17:15,000
like Deb's super lucky.

443
00:17:15,000 --> 00:17:17,160
When it comes to luck, my luck sucks.

444
00:17:17,160 --> 00:17:19,600
I rarely went at the casino.

445
00:17:19,600 --> 00:17:21,440
Powerball, I get one number.

446
00:17:21,440 --> 00:17:23,600
That's like the most I've ever gotten in my life.

447
00:17:23,600 --> 00:17:25,560
So I don't push my luck.

448
00:17:25,560 --> 00:17:28,440
So I mean, sure, if you come across

449
00:17:28,440 --> 00:17:29,720
maybe a bunch of one store,

450
00:17:29,720 --> 00:17:31,840
maybe the next store will have them

451
00:17:31,840 --> 00:17:33,680
because nobody else is out there looking for them.

452
00:17:33,680 --> 00:17:36,200
But getting caught up in chasing these leads

453
00:17:36,200 --> 00:17:37,520
and these BOLO lists,

454
00:17:37,520 --> 00:17:39,240
I honestly feel like it takes away

455
00:17:39,240 --> 00:17:41,160
from your business focus

456
00:17:41,160 --> 00:17:43,240
and you're gonna wind up losing money

457
00:17:43,240 --> 00:17:48,240
by chasing crazy, crazy things all around the country.

458
00:17:48,720 --> 00:17:50,120
I got a curious question for you.

459
00:17:50,120 --> 00:17:51,200
If you scaled up,

460
00:17:51,200 --> 00:17:52,800
like you had another piece of your business

461
00:17:52,800 --> 00:17:54,320
that ate up more time,

462
00:17:54,320 --> 00:17:57,280
would you bother with those BOLO chases at that point?

463
00:17:59,000 --> 00:18:03,320
If I was still going out to get inventory,

464
00:18:03,320 --> 00:18:06,120
I would pop in a store here or there.

465
00:18:06,120 --> 00:18:08,880
So you still do it, it'd just be less of a kind of thing.

466
00:18:08,880 --> 00:18:09,720
Yeah, yeah, yeah.

467
00:18:09,720 --> 00:18:11,360
It's one of those things, right?

468
00:18:11,360 --> 00:18:14,320
When you start seeing results and what you're focused on,

469
00:18:14,320 --> 00:18:17,160
everything else kind of just fades away, right?

470
00:18:17,160 --> 00:18:20,120
The fade fuzzy thing is like, yeah, that's over there,

471
00:18:20,120 --> 00:18:22,640
but there's a lot more of what I do here.

472
00:18:22,640 --> 00:18:24,960
The shiny thing doesn't appeal as much

473
00:18:24,960 --> 00:18:27,760
as when you're getting results and what you're focused on.

474
00:18:27,760 --> 00:18:29,280
So it's one of those things, right?

475
00:18:29,280 --> 00:18:31,040
If you're, I guarantee you, right?

476
00:18:31,040 --> 00:18:32,840
If you're crushing it right now

477
00:18:32,840 --> 00:18:35,320
and the Walmart 30 minutes away

478
00:18:35,320 --> 00:18:37,440
might or might not have this item,

479
00:18:37,440 --> 00:18:38,960
you're not gonna be so much worried about it

480
00:18:38,960 --> 00:18:41,920
as the person who's not seeing the results currently.

481
00:18:41,920 --> 00:18:43,680
And they're like, whoa, maybe they have this

482
00:18:43,680 --> 00:18:45,680
and I can make an extra thousand dollars

483
00:18:45,680 --> 00:18:47,720
because that's what you're gonna see, right?

484
00:18:47,720 --> 00:18:50,320
You're not gonna see the TikTok or the post

485
00:18:50,320 --> 00:18:53,080
of somebody finding one of the Jaws Furbies.

486
00:18:53,080 --> 00:18:55,640
They're finding 30 of them in one store

487
00:18:55,640 --> 00:18:59,920
and they're basically retired now off Jaws Furbies,

488
00:18:59,920 --> 00:19:01,320
but that's not the reality of it.

489
00:19:01,320 --> 00:19:04,440
So I can see it's, if maybe you're struggling right now

490
00:19:04,440 --> 00:19:07,000
or you're looking for a little bit more cashflow,

491
00:19:07,000 --> 00:19:09,320
these things are more enticing,

492
00:19:09,320 --> 00:19:10,960
but if you're seeing results,

493
00:19:10,960 --> 00:19:13,120
I guarantee you're on the side of, you know what?

494
00:19:13,120 --> 00:19:14,840
It really doesn't matter to me, you know,

495
00:19:14,840 --> 00:19:16,000
whether or not they have them.

496
00:19:16,000 --> 00:19:17,320
I'm not worried about that.

497
00:19:18,240 --> 00:19:20,920
See, I redeploy my efforts in thinking about

498
00:19:20,920 --> 00:19:23,160
what else can I tack on to my current business?

499
00:19:23,160 --> 00:19:24,600
Now I'll give a freebie here

500
00:19:24,600 --> 00:19:25,880
because I'm not gonna do it, I decided,

501
00:19:25,880 --> 00:19:28,840
but here's some free money for you people out there.

502
00:19:28,840 --> 00:19:30,080
You can do it if you'd like.

503
00:19:30,080 --> 00:19:31,760
Ooh, pick me, pick me.

504
00:19:31,760 --> 00:19:34,720
Here you go, Mike, you can have this one.

505
00:19:34,720 --> 00:19:36,440
I thought about selling dust jackets

506
00:19:36,440 --> 00:19:37,680
because I've seen people do this,

507
00:19:37,680 --> 00:19:39,280
just the dust jacket only, right?

508
00:19:40,360 --> 00:19:42,680
And I noticed that people will pay the same price

509
00:19:42,680 --> 00:19:45,000
for the dust jacket versus,

510
00:19:45,000 --> 00:19:46,360
they can get the whole damn book

511
00:19:46,360 --> 00:19:49,320
plus the dust jacket for the same price.

512
00:19:49,320 --> 00:19:51,200
And I thought, well, I get a lot of junk,

513
00:19:51,200 --> 00:19:53,120
but if I just sold the dust jacket

514
00:19:53,120 --> 00:19:54,440
and then I sold the book separately,

515
00:19:54,440 --> 00:19:56,200
it's like selling it twice, right?

516
00:19:58,520 --> 00:20:01,320
And the storage, the dust jackets, it's just paper, right?

517
00:20:01,320 --> 00:20:03,640
The storage wouldn't be that bad.

518
00:20:03,640 --> 00:20:06,040
So that's where I put my efforts

519
00:20:06,040 --> 00:20:07,880
instead of my Bolo hunting like you do.

520
00:20:07,880 --> 00:20:11,160
I think about what else can I tack onto the business?

521
00:20:11,160 --> 00:20:13,440
How can I add another sales channel

522
00:20:13,440 --> 00:20:16,880
with stuff I'm already going out to do or I have already?

523
00:20:16,880 --> 00:20:18,680
Dust jackets is a prime example.

524
00:20:19,680 --> 00:20:21,960
The other thing I think about is maybe,

525
00:20:21,960 --> 00:20:23,800
okay, maybe instead of lots,

526
00:20:23,800 --> 00:20:26,720
like maybe make like, I think what you came across recently

527
00:20:26,720 --> 00:20:29,200
or a few months back, there was like those safe things

528
00:20:29,200 --> 00:20:30,280
that are inside books.

529
00:20:30,280 --> 00:20:32,880
I can get into that because I already have a lot of stuff

530
00:20:32,880 --> 00:20:34,960
that I can get into that because I already have the books,

531
00:20:34,960 --> 00:20:35,800
right?

532
00:20:35,800 --> 00:20:38,360
So those are the kinds of things I think about

533
00:20:38,360 --> 00:20:40,680
how I can improve my business.

534
00:20:40,680 --> 00:20:43,280
Is there more money to be had with what I already have

535
00:20:43,280 --> 00:20:44,720
that's junk kind of thing?

536
00:20:44,720 --> 00:20:47,280
And I noodle on this stuff all the time.

537
00:20:47,280 --> 00:20:48,760
I could go out and do the Bolo thing.

538
00:20:48,760 --> 00:20:49,720
Absolutely, I could.

539
00:20:51,480 --> 00:20:52,600
But it's a choice I'm making

540
00:20:52,600 --> 00:20:55,760
and I don't think one's more right over the other.

541
00:20:55,760 --> 00:20:57,240
I really don't.

542
00:20:57,240 --> 00:21:00,040
I'm gonna find a Walmart Bolo this year

543
00:21:00,040 --> 00:21:02,520
and we're both gonna go to our local Walmarts

544
00:21:02,520 --> 00:21:04,160
and maybe buy an X-Box.

545
00:21:04,160 --> 00:21:05,240
Is it a book?

546
00:21:05,240 --> 00:21:07,560
No, it's probably gonna be something stupid,

547
00:21:07,560 --> 00:21:10,000
some kind of toy or some kind of-

548
00:21:10,000 --> 00:21:11,600
You're gonna maybe buy an X-Box?

549
00:21:11,600 --> 00:21:13,520
Some kind of crazy thing like that.

550
00:21:13,520 --> 00:21:17,520
And just for scientific reasons, we're both gonna go.

551
00:21:17,520 --> 00:21:19,560
You need to be standing lying.

552
00:21:19,560 --> 00:21:20,720
Why would you do that?

553
00:21:20,720 --> 00:21:21,520
Yeah, I don't care.

554
00:21:21,520 --> 00:21:23,280
You're gonna go and you're gonna see.

555
00:21:23,280 --> 00:21:24,920
And if they got them, you're buying them all

556
00:21:24,920 --> 00:21:26,320
and we're gonna be rich.

557
00:21:26,320 --> 00:21:27,640
Oh man.

558
00:21:27,640 --> 00:21:30,240
All right, so getting out of the Bolo thing,

559
00:21:30,240 --> 00:21:31,480
we'll just kind of shift

560
00:21:31,480 --> 00:21:35,720
to like what you should expect to see sales wise.

561
00:21:35,720 --> 00:21:38,840
Media, you'll see a little bit of an uptick with media,

562
00:21:38,840 --> 00:21:41,980
but other categories are really the strong categories

563
00:21:41,980 --> 00:21:43,520
for quarter four, right?

564
00:21:43,520 --> 00:21:48,520
Media, we see an influx around textbook season,

565
00:21:48,520 --> 00:21:50,080
comes a few times a year.

566
00:21:50,080 --> 00:21:53,160
So quarter four, I mean, if you're selling media,

567
00:21:53,160 --> 00:21:55,680
don't expect to see these crazy numbers

568
00:21:55,680 --> 00:21:58,760
because you're selling media, it's consistent, right?

569
00:21:58,760 --> 00:22:02,040
That's kind of another reason why I love selling media.

570
00:22:02,040 --> 00:22:04,240
Once you get your inventory levels,

571
00:22:04,240 --> 00:22:06,200
it's consistent across the board,

572
00:22:06,200 --> 00:22:08,040
you're not fluctuating up and down

573
00:22:08,040 --> 00:22:10,240
and almost makes your business more predictable, right?

574
00:22:10,240 --> 00:22:12,920
Versus somebody that's selling these categories

575
00:22:12,920 --> 00:22:15,400
or seasonal items every year is a different thing,

576
00:22:15,400 --> 00:22:16,720
how many you can get.

577
00:22:16,720 --> 00:22:18,800
So your business, your income and everything

578
00:22:18,800 --> 00:22:20,720
is a little bit harder to predict.

579
00:22:20,720 --> 00:22:23,800
But with media sellers, if you're out there listening,

580
00:22:23,800 --> 00:22:25,800
it's gonna, you'll see a little bit of a bump,

581
00:22:25,800 --> 00:22:28,200
don't expect anything too crazy.

582
00:22:28,200 --> 00:22:30,800
You will see if you have non-media items listed,

583
00:22:30,800 --> 00:22:33,640
they're probably gonna sell quarter four,

584
00:22:33,640 --> 00:22:35,240
no matter what it is most likely,

585
00:22:35,240 --> 00:22:37,120
as long as you're priced correctly.

586
00:22:38,320 --> 00:22:41,640
But yeah, so the media sellers don't get too excited

587
00:22:41,640 --> 00:22:44,080
on quarter four, it's not a huge thing for us.

588
00:22:44,080 --> 00:22:47,000
Wait till January when the new semester starts

589
00:22:47,000 --> 00:22:49,400
and you get your influx of book orders

590
00:22:49,400 --> 00:22:52,040
from kids going, starting their second,

591
00:22:52,040 --> 00:22:54,880
their winter semesters and everything like that.

592
00:22:55,720 --> 00:22:58,160
But that's kind of like the overall view in my eyes,

593
00:22:58,160 --> 00:23:01,120
of sales and quarter four is probably the same for you,

594
00:23:01,120 --> 00:23:03,080
right, it's kind of the same thing.

595
00:23:03,960 --> 00:23:06,960
Yeah, it is and what I've noticed between the two platforms,

596
00:23:06,960 --> 00:23:11,040
eBay and Amazon, Amazon's like you said, a lot steady.

597
00:23:11,040 --> 00:23:13,320
I mean, as the inventory trickles down,

598
00:23:13,320 --> 00:23:16,000
the, what you're getting trickles, goes down as well,

599
00:23:16,000 --> 00:23:19,640
but even then that stays steady until you sell more

600
00:23:19,640 --> 00:23:21,280
and it's steady.

601
00:23:21,280 --> 00:23:23,880
eBay, it's a lot more spiky.

602
00:23:23,880 --> 00:23:26,880
It'll be great sales, bad sales day, great sale,

603
00:23:26,880 --> 00:23:29,360
but it all evens out, so it is kind of stable

604
00:23:29,360 --> 00:23:31,520
in that regard if you're measuring month to month

605
00:23:31,520 --> 00:23:33,640
versus like week to week or day to day.

606
00:23:33,640 --> 00:23:36,040
But if you examine the month as a whole,

607
00:23:36,040 --> 00:23:37,920
it's about the same as you did last month,

608
00:23:37,920 --> 00:23:38,800
maybe a little more,

609
00:23:38,800 --> 00:23:40,560
because that's the whole idea with eBay,

610
00:23:40,560 --> 00:23:42,400
the more you list, the more you sell,

611
00:23:42,400 --> 00:23:44,720
eventually you're selling the amount of what you list.

612
00:23:44,720 --> 00:23:47,200
So if you're listing 10, you'll sell 10 every day

613
00:23:47,200 --> 00:23:49,100
after some amount of time.

614
00:23:50,240 --> 00:23:53,920
But I like the stability with Amazon to be honest with you,

615
00:23:53,920 --> 00:23:55,400
it's just a lot more predictable.

616
00:23:55,400 --> 00:23:56,960
I'm not gonna send the box in,

617
00:23:56,960 --> 00:23:59,200
I know what I'm probably gonna make.

618
00:23:59,200 --> 00:24:01,440
I'm gonna sell, well, what do you think

619
00:24:01,440 --> 00:24:02,800
the sell through rate on average is?

620
00:24:02,800 --> 00:24:04,960
I mean, if everything was equal,

621
00:24:04,960 --> 00:24:07,600
I think it's about 80% of what we send in sells.

622
00:24:07,600 --> 00:24:09,880
Basically, yeah, so you're just gonna wind up with 20%

623
00:24:09,880 --> 00:24:13,200
after nine to 12 months, it just doesn't sell.

624
00:24:13,200 --> 00:24:16,640
I mean, that's just the nature of the business with media.

625
00:24:17,800 --> 00:24:22,000
Yeah, on eBay, for me, I think it's about 25%

626
00:24:22,000 --> 00:24:25,560
of what I sell a month basically.

627
00:24:25,560 --> 00:24:27,200
And those are from various months,

628
00:24:27,200 --> 00:24:30,080
like stuff back in January to stuff I've listed here

629
00:24:30,080 --> 00:24:33,480
in November, but it's about 25% of my inventory

630
00:24:33,480 --> 00:24:36,040
actually turns over, like it all turns over,

631
00:24:36,040 --> 00:24:38,520
it's just a matter of when on eBay.

632
00:24:38,520 --> 00:24:41,240
Yeah, and I think now is a good time

633
00:24:41,240 --> 00:24:45,760
if anybody's sitting out there on some slower moving items,

634
00:24:45,760 --> 00:24:47,040
now is the time to get it up.

635
00:24:47,040 --> 00:24:50,200
If you have a pile of stuff where there's no sold comps

636
00:24:50,200 --> 00:24:53,800
or one or two sold comps, put it out there for quarter four,

637
00:24:53,800 --> 00:24:54,920
see if you can make the sale,

638
00:24:54,920 --> 00:24:57,800
because if you don't sell it quarter four

639
00:24:57,800 --> 00:25:00,640
on Amazon or eBay, it's probably never gonna sell.

640
00:25:00,640 --> 00:25:02,280
Honestly, that's kind of like my take on it.

641
00:25:02,280 --> 00:25:04,480
Like if you have something listed on Amazon

642
00:25:04,480 --> 00:25:07,360
and you're repricing and it doesn't sell within,

643
00:25:07,360 --> 00:25:08,920
you know, the nine to 12 months,

644
00:25:08,920 --> 00:25:11,440
it's probably never gonna sell anywhere.

645
00:25:12,320 --> 00:25:13,680
Except eBay.

646
00:25:13,680 --> 00:25:16,960
Except eBay, it'll just sit there for 3000 days.

647
00:25:16,960 --> 00:25:19,800
But you'll sell it on 3000 in one day.

648
00:25:19,800 --> 00:25:20,960
It's a thing.

649
00:25:20,960 --> 00:25:24,080
Imagine if, I guess it wouldn't work

650
00:25:24,080 --> 00:25:25,960
because they couldn't charge you for it.

651
00:25:25,960 --> 00:25:27,760
I wanna know what this is, what is it?

652
00:25:27,760 --> 00:25:30,960
If there was like basically a fee

653
00:25:30,960 --> 00:25:33,280
to have like your items listed

654
00:25:33,280 --> 00:25:35,560
over X amount of days on eBay,

655
00:25:35,560 --> 00:25:37,560
like what if they decided they only wanted

656
00:25:37,560 --> 00:25:39,440
faster moving stuff on their platform?

657
00:25:39,440 --> 00:25:42,480
So if your item was listed over a year,

658
00:25:42,480 --> 00:25:44,600
then they start charging you like a quarter a month

659
00:25:44,600 --> 00:25:45,440
or something to keep it listed.

660
00:25:45,440 --> 00:25:46,800
I already knew that, man.

661
00:25:46,800 --> 00:25:48,760
With the subscriptions, that's how they get away with it.

662
00:25:48,760 --> 00:25:50,680
Because people don't wanna pay those listing fees.

663
00:25:50,680 --> 00:25:53,440
They say, hey, get our fancy subscription

664
00:25:53,440 --> 00:25:56,240
and you'll get a coupon to buy more stuff at eBay.

665
00:25:56,240 --> 00:25:57,840
eBay is very smart about that.

666
00:25:57,840 --> 00:26:01,200
And it's not in your face recognizable,

667
00:26:01,200 --> 00:26:04,280
but they're clearing money from every eBay seller.

668
00:26:04,280 --> 00:26:06,720
They're getting, I think my storage subs

669
00:26:06,720 --> 00:26:08,440
like 50 something dollars a month.

670
00:26:08,440 --> 00:26:10,960
They're getting 50 a month out of me every month,

671
00:26:10,960 --> 00:26:13,000
just for me selling on their platform.

672
00:26:13,000 --> 00:26:14,800
And then when I sell an item, right?

673
00:26:14,800 --> 00:26:16,760
I got all those fees on top of that.

674
00:26:16,760 --> 00:26:20,200
So eBay has got a great thing going.

675
00:26:20,200 --> 00:26:22,200
They're collecting money no matter what.

676
00:26:22,200 --> 00:26:24,400
Quarter four customer service.

677
00:26:25,920 --> 00:26:27,760
Amazon doesn't exist.

678
00:26:27,760 --> 00:26:30,680
If you get those stupid questions from customers,

679
00:26:30,680 --> 00:26:33,840
there's a little button that says no response needed.

680
00:26:33,840 --> 00:26:34,760
Guess what?

681
00:26:34,760 --> 00:26:36,400
Guess what I've hit every single time

682
00:26:36,400 --> 00:26:39,200
I've gotten one of those, no response needed.

683
00:26:39,200 --> 00:26:41,520
I am not wasting my time.

684
00:26:42,880 --> 00:26:46,600
That's the reason anybody sells on Amazon versus eBay

685
00:26:46,600 --> 00:26:48,000
or as one of the big appeals

686
00:26:48,000 --> 00:26:50,560
is you don't have to deal with the customers.

687
00:26:50,560 --> 00:26:54,400
I highly recommend always hitting that no response needed.

688
00:26:55,480 --> 00:26:58,200
Even if you answer them, it's just, it's a waste of time.

689
00:26:58,200 --> 00:27:00,800
Now eBay is usually a different story.

690
00:27:00,800 --> 00:27:03,280
That usually you get a message it's for a reason.

691
00:27:03,280 --> 00:27:06,520
Every once in a while, sure you'll get a stupid message.

692
00:27:06,520 --> 00:27:09,560
Hey, you know, how many pages are in this book

693
00:27:09,560 --> 00:27:11,280
or something like that, right?

694
00:27:11,280 --> 00:27:13,360
Things that really aren't that important.

695
00:27:13,360 --> 00:27:16,040
Just personal preference if you want to answer it or not.

696
00:27:16,040 --> 00:27:19,160
I usually always do because it only takes a second to do.

697
00:27:19,160 --> 00:27:22,280
But it can be, some of them can get crazy

698
00:27:22,280 --> 00:27:24,800
when they ask certain things about,

699
00:27:24,800 --> 00:27:26,520
somebody asked me to look through a whole Bible

700
00:27:26,520 --> 00:27:29,240
to see if like how many pages were highlighted.

701
00:27:29,240 --> 00:27:31,520
And I said, I'm not looking through this

702
00:27:31,520 --> 00:27:34,560
700 page large print study Bible

703
00:27:34,560 --> 00:27:36,600
to count how many pages are highlighted for you.

704
00:27:36,600 --> 00:27:38,480
I'm selling it for $30.

705
00:27:38,480 --> 00:27:40,720
It is not worth my time.

706
00:27:40,720 --> 00:27:43,560
Well, I'm not gonna debate the fact

707
00:27:43,560 --> 00:27:46,720
that there is a lot of I gotta do this customer service.

708
00:27:46,720 --> 00:27:48,560
I had to measure a book the other day.

709
00:27:48,560 --> 00:27:49,800
Why does he care?

710
00:27:49,800 --> 00:27:51,920
Does he have certain dimensions on his shelves?

711
00:27:51,920 --> 00:27:53,920
He needs to know how big it is, sure.

712
00:27:53,920 --> 00:27:56,280
But I always think of the positive side.

713
00:27:56,280 --> 00:27:59,440
And this is the customer service that makes me so happy.

714
00:28:00,320 --> 00:28:02,880
I got a letter back from a guy about a month

715
00:28:02,880 --> 00:28:03,720
after he ordered it.

716
00:28:03,720 --> 00:28:05,920
He sent me a message and thanked me for the book

717
00:28:05,920 --> 00:28:08,080
because he was recovering for cancer.

718
00:28:08,080 --> 00:28:11,200
And it really helped him through that process.

719
00:28:11,200 --> 00:28:13,080
That made me feel good that I could supply him

720
00:28:13,080 --> 00:28:14,680
during his recovery.

721
00:28:14,680 --> 00:28:16,760
And I've gotten similar things like that

722
00:28:16,760 --> 00:28:19,640
of the book affected somebody in some way.

723
00:28:19,640 --> 00:28:22,280
And that makes me feel good as a bookseller.

724
00:28:22,280 --> 00:28:24,520
Yeah, there's the bad side like you're talking about.

725
00:28:24,520 --> 00:28:26,320
I gotta measure a book or oh,

726
00:28:26,320 --> 00:28:28,280
I gotta look up this thing on this page.

727
00:28:28,280 --> 00:28:29,600
There's also a positive side

728
00:28:29,600 --> 00:28:32,320
and it's very uplifting in that regard

729
00:28:32,320 --> 00:28:35,480
because we can get into the grind and blah, blah, blah.

730
00:28:35,480 --> 00:28:36,600
And then we get something like that.

731
00:28:36,600 --> 00:28:39,240
Like my days have gotten a lot better.

732
00:28:39,240 --> 00:28:41,480
I did something good in the world today.

733
00:28:41,480 --> 00:28:43,080
Thanks for listening to another episode

734
00:28:43,080 --> 00:28:45,120
of the Resellers Mindset Podcast.

735
00:28:45,120 --> 00:28:47,440
Today's full episode and all previous episodes

736
00:28:47,440 --> 00:28:49,560
are available to all YouTube members

737
00:28:49,560 --> 00:28:52,360
along with the weekly Zoom call and private Discord.

738
00:28:52,360 --> 00:28:55,520
Head on over to youtube.com backslash to use book guy

739
00:28:55,520 --> 00:29:11,520
and consider joining for as little as 2.99 a month.

