WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.429 gain access to the full -length podcast, Zoom 00:00:23.429 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.190 this week's episode. What is up, everybody? Welcome 00:00:28.190 --> 00:00:30.230 into another episode of Reseller's Mindset Podcast. 00:00:30.570 --> 00:00:32.469 Mike next to Johnny, as always. Today's going 00:00:32.469 --> 00:00:34.049 to be a fun topic. We're going to dive a little 00:00:34.049 --> 00:00:37.429 bit into Realm of... content creation and reselling, 00:00:37.429 --> 00:00:40.049 how they go hand in hand, the challenges with 00:00:40.049 --> 00:00:42.909 it, the benefits of it, and just kind of dive 00:00:42.909 --> 00:00:44.549 into it. So I guess I'll kind of take it off 00:00:44.549 --> 00:00:46.869 the wheels here since Johnny's newer into the 00:00:46.869 --> 00:00:49.509 YouTube realm. I've been doing it now, I think 00:00:49.509 --> 00:00:51.909 for, I just got a notification on YouTube, my 00:00:51.909 --> 00:00:54.929 dashboard, that I've been doing it for five, 00:00:54.929 --> 00:00:58.689 over five years, I've been creating Amazon reselling 00:00:58.689 --> 00:01:02.259 content. And if you're probably thinking, man, 00:01:02.420 --> 00:01:04.980 how can you talk about something for five years? 00:01:05.099 --> 00:01:07.459 I just said that to Johnny before the call. Man, 00:01:07.819 --> 00:01:10.439 how the hell I've been talking about Amazon selling 00:01:10.439 --> 00:01:13.620 content for over five years on the YouTube channel. 00:01:13.739 --> 00:01:16.939 And I don't know, when I first started, I will 00:01:16.939 --> 00:01:19.299 say I think my mind shift has changed around 00:01:19.299 --> 00:01:23.060 content creation. When I first started, it was 00:01:23.060 --> 00:01:25.739 more of just a fun thing to do. I was editing 00:01:25.739 --> 00:01:29.180 my own videos and full disclosure. I know nothing 00:01:29.180 --> 00:01:32.219 about editing and I'm cheap. So I had to go find 00:01:32.219 --> 00:01:34.459 a cheap editing software and try to learn the 00:01:34.459 --> 00:01:37.239 ropes myself. And it was just a fun thing for 00:01:37.239 --> 00:01:39.019 me to do and like interact with other people 00:01:39.019 --> 00:01:41.120 in a reselling space and build relationships. 00:01:42.120 --> 00:01:44.439 Now it's definitely shifted to more of like, 00:01:44.560 --> 00:01:47.620 it's more business focused, I guess I would say, 00:01:47.680 --> 00:01:51.099 because I don't rely on the money from YouTube, 00:01:51.180 --> 00:01:55.540 but I do expect to make money off YouTube. And 00:01:55.540 --> 00:01:57.540 I challenge everybody that has any type of business, 00:01:57.739 --> 00:01:59.599 there's going to be a startup here. I mean, it 00:01:59.599 --> 00:02:01.700 took me, it's not like you're monetized on YouTube 00:02:01.700 --> 00:02:04.739 right away. You got to get 4 ,000 watch hours, 00:02:04.799 --> 00:02:08.300 1 ,000 subscribers. And it took me probably two 00:02:08.300 --> 00:02:10.539 and a half years to even get monetized. And I 00:02:10.539 --> 00:02:12.740 just looked before this, just so you guys are 00:02:12.740 --> 00:02:15.080 well aware how much a used book guy makes off 00:02:15.080 --> 00:02:18.840 YouTube ads a month. All right, buckle up. I 00:02:18.840 --> 00:02:21.110 know you're going to be like, wow. I definitely 00:02:21.110 --> 00:02:23.949 need to like this podcast and donate all of my 00:02:23.949 --> 00:02:26.469 money to the used book guy because estimated 00:02:26.469 --> 00:02:31.069 revenue on YouTube for ads in the last 28 days 00:02:31.069 --> 00:02:37.150 is $100 .85. This is my home alone phase. Oh, 00:02:37.150 --> 00:02:40.449 my. And fun fact, I don't edit my videos no more. 00:02:40.509 --> 00:02:44.189 I have. Thankfully, my editor is a lifelong friend 00:02:44.189 --> 00:02:46.650 who went to school for audio and visual. So I 00:02:46.650 --> 00:02:49.330 get a good deal. And I will say that I pay him 00:02:49.330 --> 00:02:52.729 more than $100 a month to edit the four videos 00:02:52.729 --> 00:02:55.750 that I put out because I still edit the podcast. 00:02:55.830 --> 00:02:58.310 These are pretty easy for me to do. But my actual 00:02:58.310 --> 00:03:00.889 thrifting videos, I have him take care of those. 00:03:00.949 --> 00:03:02.650 So they look nicer and are kind of done better. 00:03:02.710 --> 00:03:06.469 But that's it's become more of a business, a 00:03:06.469 --> 00:03:09.310 branch of my empire, I guess. Right. It's one 00:03:09.310 --> 00:03:12.400 of my. streams of revenue have a thousand streams 00:03:12.400 --> 00:03:14.740 of revenue they tell you so that's youtube has 00:03:14.740 --> 00:03:16.979 definitely turned into that for me but i spent 00:03:16.979 --> 00:03:18.620 a lot of time on this shit like deb yells at 00:03:18.620 --> 00:03:21.300 me every day i spend too much time in the discord 00:03:21.300 --> 00:03:24.199 we got all these calls uh we're on i even pay 00:03:24.199 --> 00:03:26.719 johnny to do the calls right so there's it's 00:03:26.719 --> 00:03:29.099 not just like oh a cash grab like the membership 00:03:29.099 --> 00:03:33.099 that i have through the channel i spend way too 00:03:33.099 --> 00:03:35.759 much time on it my dollar per hour is probably 00:03:35.759 --> 00:03:38.219 like three bucks per hour if i really kind of 00:03:38.219 --> 00:03:40.439 mapped it out so content creation started as 00:03:40.439 --> 00:03:43.000 a fun little thing for me to do and i quickly 00:03:43.000 --> 00:03:46.139 realized it wasn't sustainable myself um that's 00:03:46.139 --> 00:03:48.319 why i got johnny doing calls that's why i have 00:03:48.319 --> 00:03:50.400 an editor editing the videos but all of that 00:03:50.400 --> 00:03:52.960 comes with yeah they're not doing it for free 00:03:52.960 --> 00:03:54.639 and i don't blame them because you shouldn't 00:03:54.639 --> 00:03:57.080 just work for free so yeah it's kind of shifted 00:03:57.080 --> 00:03:59.340 i'm curious uh since johnny's recently gotten 00:03:59.340 --> 00:04:01.680 into youtube over the past few months kind of 00:04:01.680 --> 00:04:06.479 what his experience has been so far with it the 00:04:07.699 --> 00:04:09.840 Money, I am not even getting paid from YouTube, 00:04:10.020 --> 00:04:13.039 honestly. I'm getting paid from my awesome Patreon 00:04:13.039 --> 00:04:15.340 book club members. Go, you people. You know who 00:04:15.340 --> 00:04:17.300 you are if you're listening to this. And ironically, 00:04:17.480 --> 00:04:19.279 a lot of them actually do listen to this because 00:04:19.279 --> 00:04:26.220 they know I'm here too. It's a fickle game. You 00:04:26.220 --> 00:04:28.139 never really know what they want, and it's the 00:04:28.139 --> 00:04:31.120 worst videos that you think are the worst videos 00:04:31.120 --> 00:04:34.019 that tend to be your best view count videos for 00:04:34.019 --> 00:04:37.420 whatever reason. I don't know why. like i'll 00:04:37.420 --> 00:04:39.660 do a mediocre video just to get it up for the 00:04:39.660 --> 00:04:41.699 week and it'll be like double the amount of views 00:04:41.699 --> 00:04:44.439 all my other try hard videos do it's like right 00:04:44.439 --> 00:04:48.360 why why why this one it makes no sense um and 00:04:48.360 --> 00:04:51.040 that doesn't even include the and i'm bad at 00:04:51.040 --> 00:04:52.540 this i need to start getting better at it the 00:04:52.540 --> 00:04:55.839 social media that you got to pump out everywhere 00:04:55.839 --> 00:04:58.199 and that's another set of correspondence even 00:04:58.199 --> 00:05:01.680 if it's stupid heart emojis just to get the trickle 00:05:01.680 --> 00:05:04.060 going there as well so there's a lot of back 00:05:04.060 --> 00:05:06.180 -end work other than just her flipping on the 00:05:06.180 --> 00:05:09.120 camera doing whatever it is you plan on doing 00:05:09.120 --> 00:05:12.759 and then uploading it it's it's it's a little 00:05:12.759 --> 00:05:16.100 nightmarish and um i'm not even really doing 00:05:16.100 --> 00:05:18.199 editing i'm just doing raw because like you said 00:05:18.199 --> 00:05:21.889 it it's it's a skill set it takes up time I have 00:05:21.889 --> 00:05:25.910 no real desire to learn it myself. Maybe I should. 00:05:25.990 --> 00:05:31.149 I don't know. But it's... YouTube is... I don't 00:05:31.149 --> 00:05:34.970 think it was like in 2007 where you could just 00:05:34.970 --> 00:05:39.790 do whatever. It's very formulaic. Everybody will 00:05:39.790 --> 00:05:43.310 tell you what to do, what not to do today versus 00:05:43.310 --> 00:05:45.050 back then where it was the Wild West and you 00:05:45.050 --> 00:05:47.410 could... I don't know. You could watch a video 00:05:47.410 --> 00:05:49.410 in a phone cam and you'd be okay with it. You 00:05:49.410 --> 00:05:51.220 can't do that anymore. And we're talking, like, 00:05:51.279 --> 00:05:54.759 the flip phone era days. Yeah, it's weird, too, 00:05:54.819 --> 00:05:57.759 because, you know, like you're saying, it's different. 00:05:58.019 --> 00:06:01.199 You know, what works on YouTube is clickbait, 00:06:01.259 --> 00:06:04.300 like, scammy titles. But, like, in the realm 00:06:04.300 --> 00:06:06.759 of, like, you doing the book -related stuff and 00:06:06.759 --> 00:06:08.680 me doing resale, I'm like, there's only so much 00:06:08.680 --> 00:06:11.680 clickbait, like, I can pull out here, right? 00:06:11.740 --> 00:06:16.339 And then I think the audience I've curated, like... 00:06:16.680 --> 00:06:19.160 To people that know me, like they know it's clickbait, 00:06:19.199 --> 00:06:20.680 right? And then there's always the people like, 00:06:20.699 --> 00:06:23.100 this is clickbait, yada, yada, yada. Like, not 00:06:23.100 --> 00:06:26.560 that I care, but I think that's, you know, that's 00:06:26.560 --> 00:06:28.480 just the world we live in. Like everything has 00:06:28.480 --> 00:06:32.339 to be like rage baiting, enticing you to say 00:06:32.339 --> 00:06:35.560 something in the comment section. I seen, you 00:06:35.560 --> 00:06:37.600 know, for a while what people were doing, they 00:06:37.600 --> 00:06:40.879 were like purposely misspelling. a word on their 00:06:40.879 --> 00:06:43.060 thumbnail and in their title right like a common 00:06:43.060 --> 00:06:45.699 word honestly i've done it not not on purpose 00:06:45.699 --> 00:06:49.519 but uh i've seen that was going on for a while 00:06:49.519 --> 00:06:52.439 because every comment every like boost your video 00:06:52.439 --> 00:06:54.879 in the algorithm and uh like john you're saying 00:06:54.879 --> 00:06:57.959 like there's you know the overhead cost like 00:06:57.959 --> 00:07:00.819 i said it the other day like shout out to all 00:07:00.819 --> 00:07:04.420 these resound content creators that you know 00:07:04.420 --> 00:07:08.420 aren't aren't getting paid 100 bucks a month 00:07:08.420 --> 00:07:10.879 a lot of these people aren't making nothing and 00:07:10.879 --> 00:07:13.680 uh they're spending all this time editing i just 00:07:13.680 --> 00:07:15.100 challenge everybody if you're going to be the 00:07:15.100 --> 00:07:16.779 person to give your time away you better have 00:07:16.779 --> 00:07:19.360 some payoff somewhere along the road i mean as 00:07:19.360 --> 00:07:23.180 greedy as that sounds listen there's there's 00:07:23.180 --> 00:07:27.480 no way i can continue on this path if all of 00:07:27.480 --> 00:07:30.000 a sudden i'm making zero dollars on youtube right 00:07:30.000 --> 00:07:33.350 like there's just no way I mean, I honestly don't 00:07:33.350 --> 00:07:35.129 know if I would be doing it if I didn't have 00:07:35.129 --> 00:07:38.649 the Patreon group. Because after 60 some odd 00:07:38.649 --> 00:07:41.430 videos, my view count's really low. And I guess 00:07:41.430 --> 00:07:43.529 part of that's my own undoing there with not 00:07:43.529 --> 00:07:45.610 really doing social media as hard as I should. 00:07:45.709 --> 00:07:48.449 But it's like 60 videos, what do you have to 00:07:48.449 --> 00:07:51.230 show for it? Did you have a good time? Question 00:07:51.230 --> 00:07:52.990 mark. If you did, I guess that's what you have 00:07:52.990 --> 00:07:55.449 to show for it. Those people sticking to it without 00:07:55.449 --> 00:07:58.550 like a membership or some kind of external fund 00:07:58.550 --> 00:08:03.029 you while you try to build it up. Kudos to you 00:08:03.029 --> 00:08:04.589 if you're able to do that. I mean, you're one 00:08:04.589 --> 00:08:06.649 of those, this is what you want to do. It's your 00:08:06.649 --> 00:08:10.610 passion. It's your hobby kind of people. And 00:08:10.610 --> 00:08:12.490 don't get me wrong. I like books. Mike likes 00:08:12.490 --> 00:08:14.970 reselling. We enjoy the content we're putting 00:08:14.970 --> 00:08:18.930 out, but it's not like it's happy fun times every 00:08:18.930 --> 00:08:21.870 time we do it. I mean, it's like doing your eBay 00:08:21.870 --> 00:08:24.649 listings, doing your Amazon shipments. It's one 00:08:24.649 --> 00:08:28.610 of those things you got to do. And if you don't 00:08:28.610 --> 00:08:31.750 do it, well, you're only hurting yourself. What's 00:08:31.750 --> 00:08:33.549 up, Amazon tellers? We wanted to take a second 00:08:33.549 --> 00:08:35.830 to talk about GoToLister, the software me and 00:08:35.830 --> 00:08:38.149 Johnny both use to list and manage our inventory 00:08:38.149 --> 00:08:41.210 and grow our businesses. With the fastest listing 00:08:41.210 --> 00:08:43.190 speeds out there and built -in profit analytics, 00:08:43.710 --> 00:08:46.850 it's a no -brainer. Easily and quickly have items 00:08:46.850 --> 00:08:49.809 available for sale using 2D barcodes and get 00:08:49.809 --> 00:08:51.769 more for your items with its built -in smart 00:08:51.769 --> 00:08:54.389 pricing. Make sure to check out the 30 -day free 00:08:54.389 --> 00:08:57.929 trial at gotolister .com backslash Mike or using 00:08:57.929 --> 00:09:00.889 the link in the description below. I appreciate 00:09:00.889 --> 00:09:03.649 all the relationships I got along the way. And 00:09:03.649 --> 00:09:05.590 I'm sure I could probably leverage my social 00:09:05.590 --> 00:09:09.370 media more if I wanted to like build business 00:09:09.370 --> 00:09:13.110 relationships. You know, like, oh, yeah, look, 00:09:13.269 --> 00:09:15.690 I help train people how to sell on Amazon. You 00:09:15.690 --> 00:09:17.330 know, it can be another talking point when I 00:09:17.330 --> 00:09:19.690 go in and talk to a library or whatever. The 00:09:19.690 --> 00:09:22.129 relationships are the real payoff for me because 00:09:22.129 --> 00:09:24.909 the money is not even life changing, even with 00:09:24.909 --> 00:09:27.740 the membership. So like the biggest. The benefit 00:09:27.740 --> 00:09:31.139 I have is having friends and people like yourself 00:09:31.139 --> 00:09:32.659 that are like, hey, you know, this is somebody 00:09:32.659 --> 00:09:34.820 that I can call, talk to about business, because 00:09:34.820 --> 00:09:37.279 without that, right, who the hell knows where 00:09:37.279 --> 00:09:38.860 I'd be? Who the hell knows where a lot of people 00:09:38.860 --> 00:09:41.200 in the group would be? Because we've helped a 00:09:41.200 --> 00:09:42.980 lot of people make a lot of money over the past 00:09:42.980 --> 00:09:45.240 years. And yeah, we're not we don't take credit 00:09:45.240 --> 00:09:46.860 because they actually got to go do the work. 00:09:46.919 --> 00:09:49.559 But we kind of just lay out the whole the whole 00:09:49.559 --> 00:09:52.419 plan for them to actually kind of follow and 00:09:52.419 --> 00:09:55.120 make their own. That's the big benefit to me. 00:09:56.699 --> 00:09:59.240 And creating the content, I will say, you know, 00:09:59.240 --> 00:10:01.720 my content is pretty plain Jane. And now that 00:10:01.720 --> 00:10:04.200 I don't edit it, it doesn't bother me as much 00:10:04.200 --> 00:10:05.940 to make it. But there was a point in time where 00:10:05.940 --> 00:10:07.879 I was editing and putting out three videos a 00:10:07.879 --> 00:10:10.639 week by myself. Like I was doing the editing 00:10:10.639 --> 00:10:13.320 and I was uploading three videos a week. There 00:10:13.320 --> 00:10:15.960 is even with an editor, there is going to be 00:10:15.960 --> 00:10:17.919 a hard sell. If you want to tell me we're going 00:10:17.919 --> 00:10:20.259 back to three videos a week, Mike, even though 00:10:20.259 --> 00:10:23.259 your editor is going to do it. Yeah, I'm thinking 00:10:23.259 --> 00:10:27.289 about. And I've been doing a little bit of restructuring 00:10:27.289 --> 00:10:29.590 and a lot of rumor mills about me going about 00:10:29.590 --> 00:10:34.110 that. But anyway. You're like the hot topic here. 00:10:34.950 --> 00:10:38.970 The Kardashians of reselling. It's weird having 00:10:38.970 --> 00:10:41.789 people watch what you do, honestly, before I 00:10:41.789 --> 00:10:45.070 get to my point I was trying to make. It still 00:10:45.070 --> 00:10:46.950 throws me off from time to time. Like you hear 00:10:46.950 --> 00:10:49.730 the whispers, the rumbling. And somebody messages 00:10:49.730 --> 00:10:52.590 you, hey, is this true? I'm like, no, it's not. 00:10:53.370 --> 00:10:55.850 But thank you for being concerned, stranger. 00:10:58.269 --> 00:11:02.409 Anyway, yeah, and I may have to go up to five 00:11:02.409 --> 00:11:04.470 because it's going to be a grind. And I know 00:11:04.470 --> 00:11:06.529 that. And it's like, well, how do I speed up 00:11:06.529 --> 00:11:10.129 the grind? And even like listings or sitting 00:11:10.129 --> 00:11:12.769 in Amazon boxes, how do I get more money? Well, 00:11:12.789 --> 00:11:15.909 you do more. That's the thing. You just simply 00:11:15.909 --> 00:11:18.870 do more. And then a heavier side of social media 00:11:18.870 --> 00:11:23.789 pushing. So I'm restructuring stuff. amazon and 00:11:23.789 --> 00:11:27.669 ebay business to accommodate that and it's it's 00:11:27.669 --> 00:11:34.470 been interesting and the the amount of effort 00:11:34.470 --> 00:11:36.730 you have to put in for the small amount of gain 00:11:36.730 --> 00:11:41.909 for the potential of a big gain is i mean it's 00:11:41.909 --> 00:11:43.610 a struggle you have to rack your brain around 00:11:43.610 --> 00:11:50.340 but um yeah the as far as the relationships go 00:11:50.340 --> 00:11:52.620 i've had a lot of good relationships come out 00:11:52.620 --> 00:11:54.940 of all the groups i've been in whether i've been 00:11:54.940 --> 00:11:58.659 on a podcast or not a podcast here has definitely 00:11:58.659 --> 00:12:01.220 uh helped me at least with the consignment portion 00:12:01.220 --> 00:12:02.899 that wasn't something i would have ever thought 00:12:02.899 --> 00:12:04.679 about on my own but you nagged me for like a 00:12:04.679 --> 00:12:06.620 year or something to do it it's actually been 00:12:06.620 --> 00:12:10.259 pretty good um and uh we're starting to get like 00:12:10.259 --> 00:12:12.419 people are wanting to send us pallets and stuff 00:12:12.419 --> 00:12:14.419 and we're able to take those in now and it's 00:12:14.419 --> 00:12:19.139 a lot of It's a lot of be patient, be patient, 00:12:19.179 --> 00:12:21.299 and be more patient, and then it will pay off, 00:12:21.440 --> 00:12:24.639 honestly. And it's just now starting to have 00:12:24.639 --> 00:12:26.840 its bigger fruits, I would say, at least on the 00:12:26.840 --> 00:12:29.360 consignment, this kind of podcast thing. Now 00:12:29.360 --> 00:12:31.980 I have to work on my own channel, doing my own 00:12:31.980 --> 00:12:34.019 thing to build my own little tree. Right now 00:12:34.019 --> 00:12:36.220 my tree is like this big out of the dirt that 00:12:36.220 --> 00:12:38.659 I'm building. But it has the potential to be 00:12:38.659 --> 00:12:40.679 really big at some point. I'm really excited 00:12:40.679 --> 00:12:45.039 about that. I think there needs to be like... 00:12:45.759 --> 00:12:47.720 I need to pass the torch on to somebody else 00:12:47.720 --> 00:12:51.600 to be the main, the used book guy, the new used 00:12:51.600 --> 00:12:54.740 book guy in the Amazon selling space. It's weird 00:12:54.740 --> 00:12:57.039 because there used to be a lot of content creators, 00:12:57.139 --> 00:13:00.899 even just in the book space. And a lot of them 00:13:00.899 --> 00:13:02.960 have gone away, especially over the past year 00:13:02.960 --> 00:13:05.539 or so. And I don't blame anybody for doing it. 00:13:05.580 --> 00:13:07.019 I just wish we could get like a little goodbye 00:13:07.019 --> 00:13:09.929 video, right? When I go, Johnny, I'm making a 00:13:09.929 --> 00:13:13.549 crazy video. My last one, I got a long list of, 00:13:13.570 --> 00:13:16.769 Johnny, of names and people and places that will 00:13:16.769 --> 00:13:20.149 be exposed. Burning all bridges. I love it. Dude, 00:13:20.190 --> 00:13:22.269 I'm going to be the joker out here, right? I'm 00:13:22.269 --> 00:13:24.850 bringing down the whole entire damn thing when 00:13:24.850 --> 00:13:30.250 that comes. But I don't mistake anybody for being 00:13:30.250 --> 00:13:32.590 like, hey, because you're not making no money. 00:13:32.649 --> 00:13:35.690 I just told you guys how much I'm making off 00:13:35.690 --> 00:13:37.840 it. Yeah, there's some content created out. creators 00:13:37.840 --> 00:13:40.039 out there that are making, you know, thousands 00:13:40.039 --> 00:13:42.019 of dollars a month and good on them, right? They 00:13:42.019 --> 00:13:44.580 just have a different business model to me. I'm 00:13:44.580 --> 00:13:47.279 niched down. I niched myself into a corner with 00:13:47.279 --> 00:13:50.000 Amazon media selling, right? And there's, that's 00:13:50.000 --> 00:13:52.759 my choice. And is there a time where I have to 00:13:52.759 --> 00:13:54.559 pivot away from it if I want to continue YouTube? 00:13:54.860 --> 00:13:56.960 The answer has got to be yes, because there's 00:13:56.960 --> 00:13:58.960 only so many people that want to start selling 00:13:58.960 --> 00:14:00.960 on Amazon that are still selling on Amazon. I 00:14:00.960 --> 00:14:03.620 mean, they say Amazon sellers go up year over 00:14:03.620 --> 00:14:07.029 year. but it's rarely in the book space. It's 00:14:07.029 --> 00:14:09.190 everywhere else. It's not as easy as it used 00:14:09.190 --> 00:14:12.570 to be. Like when I started the channel in 2021, 00:14:13.029 --> 00:14:16.549 it was 2020, you know, everybody was trying to 00:14:16.549 --> 00:14:19.169 get in on it, right? Doing the side hustle, reselling 00:14:19.169 --> 00:14:22.409 online was the biggest thing ever. And now, like 00:14:22.409 --> 00:14:24.490 Johnny said, my best videos are the doom and 00:14:24.490 --> 00:14:27.409 gloom ones, right? Like the piss everybody off 00:14:27.409 --> 00:14:29.809 ones. Like, oh my God, this is the end of times. 00:14:29.830 --> 00:14:32.629 Like I... I should literally do this. If I want 00:14:32.629 --> 00:14:35.529 to make more money on YouTube, once a month I 00:14:35.529 --> 00:14:38.889 have this is the end of times video. That's all 00:14:38.889 --> 00:14:42.070 I'll title it. Every single month I have one 00:14:42.070 --> 00:14:44.889 video titled this is the end of times and it's 00:14:44.889 --> 00:14:48.370 got me going crazy in the thumbnail and the sky 00:14:48.370 --> 00:14:51.169 is falling and I guarantee I would see a boost 00:14:51.169 --> 00:14:53.730 to my overall views every single month. It's 00:14:53.730 --> 00:14:56.049 that or you go the sexy way with it and you have 00:14:56.049 --> 00:14:58.970 a bunch of girls in bikinis behind you. There's 00:14:58.970 --> 00:15:02.789 a Lambo, and you got one of those douchebag Miami 00:15:02.789 --> 00:15:05.690 shirts unbuttoned and the little sailor hat on. 00:15:06.149 --> 00:15:08.450 There's that way to go, too, on YouTube, but 00:15:08.450 --> 00:15:13.809 you're really selling out at that point, I think. 00:15:13.990 --> 00:15:17.350 Dude, it's like you said. I used to love making 00:15:17.350 --> 00:15:20.370 those videos where I broke down my actual numbers. 00:15:21.960 --> 00:15:27.200 They do 10 views. And I think it's this, the 00:15:27.200 --> 00:15:29.220 general consumer doesn't want that. The people 00:15:29.220 --> 00:15:32.879 that are, or watcher rather, and the people that 00:15:32.879 --> 00:15:35.299 are in your group and stuff, we love that stuff. 00:15:35.580 --> 00:15:39.700 But we're smaller compared to those people who 00:15:39.700 --> 00:15:43.120 are just the casual passer buyers. So they'll 00:15:43.120 --> 00:15:45.940 perform bad, even though they're great information. 00:15:45.940 --> 00:15:49.759 And it's like, oh, it's not just me. Or hey, 00:15:49.879 --> 00:15:52.940 this list lines up. it's just they can't relate 00:15:52.940 --> 00:15:55.019 because they're not actually doing amazon they 00:15:55.019 --> 00:15:57.080 may watch amazon content for i don't know what 00:15:57.080 --> 00:16:01.259 reason or maybe they're curious but that group 00:16:01.259 --> 00:16:03.679 of people is so much larger than us that are 00:16:03.679 --> 00:16:06.539 actually in it yeah and it's it's weird right 00:16:06.539 --> 00:16:09.700 like an alternate universe uh there's probably 00:16:09.700 --> 00:16:12.179 no shot that the used book guy sticks around 00:16:12.179 --> 00:16:14.340 this long but thankfully we're in this universe 00:16:14.340 --> 00:16:17.240 and i don't plan on stopping creating content 00:16:17.240 --> 00:16:20.379 i just you know It's good to be a part of the 00:16:20.379 --> 00:16:22.019 community. I think another thing that keeps me 00:16:22.019 --> 00:16:23.559 going is there's so many of these fraudsters 00:16:23.559 --> 00:16:25.919 out here in the reselling space, even still in 00:16:25.919 --> 00:16:27.980 the Amazon space. There's these fake gurus that 00:16:27.980 --> 00:16:30.200 pop up all the time. They want to sell people 00:16:30.200 --> 00:16:33.419 this thousand dollar course. And, you know, there's 00:16:33.419 --> 00:16:36.000 this one company that still exists, Book Profits. 00:16:36.000 --> 00:16:38.740 They literally just scam seniors like. All their 00:16:38.740 --> 00:16:42.059 videos are like AI reviews on their page. Don't 00:16:42.059 --> 00:16:43.919 go to their website. But if you ever see an ad 00:16:43.919 --> 00:16:45.879 from Book Profits, which you probably will now 00:16:45.879 --> 00:16:48.080 because I said the name and everybody's listening. 00:16:48.340 --> 00:16:50.620 They're Googling right now. You told them not 00:16:50.620 --> 00:16:53.360 to. I've had multiple one -on -ones with seniors 00:16:53.360 --> 00:16:55.360 that were basically scammed out of thousands 00:16:55.360 --> 00:16:57.519 of dollars by these guys because they sell the 00:16:57.519 --> 00:17:00.440 dream of online arbitrage book flipping. And 00:17:00.440 --> 00:17:04.099 it's all, it's basically just. a 100 % fake kind 00:17:04.099 --> 00:17:06.720 of Ponzi scheme type thing. So I guess that's, 00:17:06.720 --> 00:17:09.099 that's why I keep going because if I go away 00:17:09.099 --> 00:17:11.339 and some other ass clown shows up and it's just 00:17:11.339 --> 00:17:13.480 like telling people all the complete wrong information, 00:17:13.660 --> 00:17:15.660 then I'm going to have to make a comeback. Right? 00:17:15.700 --> 00:17:17.720 Like, and when you retire, you want to stay retired, 00:17:17.960 --> 00:17:21.079 you know, like bring down a Jordan Jersey. That's 00:17:21.079 --> 00:17:22.220 what I'm saying. I don't want to be like, Oh 00:17:22.220 --> 00:17:24.539 no, put it back up in the rafters. I got to come 00:17:24.539 --> 00:17:28.759 back out of retirement for a video. Oh man. and 00:17:28.759 --> 00:17:31.819 yeah the the in this space the content creators 00:17:31.819 --> 00:17:33.700 i don't know we were talking a little bit about 00:17:33.700 --> 00:17:37.420 the caucus there's like maybe five to six and 00:17:37.420 --> 00:17:40.559 maybe maybe one to five smaller people that i'm 00:17:40.559 --> 00:17:44.099 unaware of honestly out there it's a small small 00:17:44.099 --> 00:17:48.740 space and again i agree with mike i mean pre 00:17:48.740 --> 00:17:52.000 -covered all the content was great it was banger 00:17:52.000 --> 00:17:55.180 we couldn't get enough and and those people a 00:17:55.180 --> 00:17:57.420 lot of them have gone away and the few that remain 00:17:57.420 --> 00:18:00.299 it's like well we've heard it all before none 00:18:00.299 --> 00:18:02.359 of this is new and exciting anymore you're late 00:18:02.359 --> 00:18:07.099 to the party my friend so it's it's not like 00:18:07.099 --> 00:18:09.460 we're on the cutting edge forefront of everybody 00:18:09.460 --> 00:18:11.619 waiting for the next update to come out from 00:18:11.619 --> 00:18:14.680 a youtuber um i think those days are long past 00:18:14.680 --> 00:18:18.039 and the curiosity factor for hobbies and getting 00:18:18.039 --> 00:18:20.359 spare money i think people are more interested 00:18:20.359 --> 00:18:23.000 in how to run a doordash and uber business than 00:18:23.000 --> 00:18:26.700 how to run an ebay or amazon business now yeah 00:18:26.700 --> 00:18:30.529 and i think You know, I think a way I've seen 00:18:30.529 --> 00:18:33.049 this, like for you to be a reseller, I think 00:18:33.049 --> 00:18:35.250 you got to make it more personal than I do. And 00:18:35.250 --> 00:18:38.569 I'm just not up for like recording me going to 00:18:38.569 --> 00:18:43.450 the cafe and recording me, you know, laying butt 00:18:43.450 --> 00:18:45.569 naked in the waterbed at night. Right. Like I 00:18:45.569 --> 00:18:49.490 just like I think those types of content creation 00:18:49.490 --> 00:18:51.710 where it's beyond reselling and you have more 00:18:51.710 --> 00:18:54.490 of a personal connection will be good. I also 00:18:54.490 --> 00:18:57.440 think long form content works. But yet again, 00:18:57.539 --> 00:18:59.259 I'm just going to the thrift store, Johnny, and 00:18:59.259 --> 00:19:01.319 pulling out the GoPro and recording it at all 00:19:01.319 --> 00:19:04.980 10 thrift stores I go to today. Like, I'm just 00:19:04.980 --> 00:19:07.000 not cut out for it. It's going to eat up too 00:19:07.000 --> 00:19:10.039 much of my time just all over the place, right? 00:19:10.099 --> 00:19:12.240 But I do think there is still, there's still 00:19:12.240 --> 00:19:15.420 opportunity if you are a reseller content creator. 00:19:15.660 --> 00:19:19.140 I think it's just, you got to be almost the everything 00:19:19.140 --> 00:19:22.980 seller where you got to. be willing to kind of 00:19:22.980 --> 00:19:26.400 lay yourself out there more personable and more. 00:19:27.130 --> 00:19:29.910 I guess, more things outside of reselling included 00:19:29.910 --> 00:19:33.490 in your content. So it's not just reselling or 00:19:33.490 --> 00:19:36.589 like the long form, like when you had the bookstore 00:19:36.589 --> 00:19:39.750 and saying, hey, just set up a camera and have 00:19:39.750 --> 00:19:42.849 like a live stream 24 -7 of the bookstore, something 00:19:42.849 --> 00:19:45.349 like that. I think there's still room for innovation 00:19:45.349 --> 00:19:47.609 in this space. I think a lot of us, including 00:19:47.609 --> 00:19:50.450 myself, kind of are just, oh, look, we went to 00:19:50.450 --> 00:19:52.710 the thrift store. Oh, here's what we found. Oh, 00:19:52.809 --> 00:19:55.069 here's what things are selling for. Like that 00:19:55.069 --> 00:19:59.069 old rinse and repeat. crap it doesn't work so 00:19:59.069 --> 00:20:00.829 like if you want to grow your youtube audience 00:20:00.829 --> 00:20:02.930 i think there's a way for it you definitely don't 00:20:02.930 --> 00:20:04.910 want to have a name like the used book guy because 00:20:05.740 --> 00:20:07.759 God forbid I stop selling books, right? Then 00:20:07.759 --> 00:20:09.680 all of a sudden I'm, why the hell are they even 00:20:09.680 --> 00:20:11.359 selling that? You're selling more CDs and DVDs 00:20:11.359 --> 00:20:14.059 now. And I, I, I jab them a lot. Mike, you're 00:20:14.059 --> 00:20:18.799 going off brand. Yeah, I am. I am. But there's 00:20:18.799 --> 00:20:20.519 still plenty of room for it and there's still 00:20:20.519 --> 00:20:22.900 benefits. I mean, I got, I got people that reach 00:20:22.900 --> 00:20:25.359 out to me all the time. I've made great relationships 00:20:25.359 --> 00:20:28.339 from this. I've had business opportunities to 00:20:28.339 --> 00:20:31.539 buy stuff from people. I, I, I'm not big on social 00:20:31.539 --> 00:20:34.859 medias. They exist, right? But like, The best 00:20:34.859 --> 00:20:36.559 way to get a hold of me is through my private 00:20:36.559 --> 00:20:39.039 Discord. Like I'm not on Instagram every day, 00:20:39.160 --> 00:20:42.200 X. None of these platforms you see me post on 00:20:42.200 --> 00:20:44.559 because I had to automate that too. I can't be, 00:20:44.599 --> 00:20:46.759 you know, creating shorts every single day, right? 00:20:46.900 --> 00:20:49.299 I schedule them out a month or two ahead of time 00:20:49.299 --> 00:20:51.799 so I can have time to still run the business 00:20:51.799 --> 00:20:53.859 because at the end of the day, the reselling 00:20:53.859 --> 00:20:55.900 makes me the money, not the YouTube as we kind 00:20:55.900 --> 00:20:57.599 of already seen here, right? Like a hundred bucks 00:20:57.599 --> 00:21:00.480 a month. ain't squat i actually still gotta actually 00:21:00.480 --> 00:21:03.440 go have a business and to be able to keep the 00:21:03.440 --> 00:21:05.900 lights on and everything it's it's a weird balancing 00:21:05.900 --> 00:21:07.859 act i do think there are some things like i could 00:21:07.859 --> 00:21:09.619 definitely do different to get more people in 00:21:09.619 --> 00:21:12.140 change my name from the used book guide to something 00:21:12.140 --> 00:21:15.779 else uh start doing different content i don't 00:21:15.779 --> 00:21:17.480 know if it excites me though right and i'm i'm 00:21:17.480 --> 00:21:20.420 at that point now where if i'm not excited about 00:21:20.420 --> 00:21:23.000 something It's going to be a hard sell for me. 00:21:23.019 --> 00:21:25.460 I guess I'm becoming more old and stubborn about 00:21:25.460 --> 00:21:27.420 it. I wouldn't have a problem doing it, and I've 00:21:27.420 --> 00:21:31.039 thought about doing it. Having the glasses that 00:21:31.039 --> 00:21:33.779 have the camera so I can record when I'm in the 00:21:33.779 --> 00:21:36.039 stores and basically everything I'm doing throughout 00:21:36.039 --> 00:21:40.099 the day. Just try different things. Go to flea 00:21:40.099 --> 00:21:45.019 markets and record that stuff. The monetary payoff 00:21:45.019 --> 00:21:48.099 for me to slow down and make YouTube videos is 00:21:48.099 --> 00:21:50.519 not worth it if I just... focused on what i'm 00:21:50.519 --> 00:21:52.299 doing don't have to worry about making a youtube 00:21:52.299 --> 00:21:54.900 video go to the stores i need to go to get my 00:21:54.900 --> 00:21:57.640 shit get home get it listed i don't think it 00:21:57.640 --> 00:21:59.740 ever reaches close to what my reselling business 00:21:59.740 --> 00:22:03.319 makes me that youtube possibly could right and 00:22:03.319 --> 00:22:06.160 doing what you're doing you have to always ask 00:22:06.160 --> 00:22:09.960 yourself am i a reseller first or am i a youtuber 00:22:09.960 --> 00:22:13.740 first and it's okay to pick either one but oh 00:22:13.740 --> 00:22:16.359 yeah just be true to yourself if you know you're 00:22:16.359 --> 00:22:19.099 a youtuber that just happens to have reselling 00:22:19.099 --> 00:22:21.759 content, do that. If you're a reseller that kind 00:22:21.759 --> 00:22:23.980 of reports about your YouTubing, well then do 00:22:23.980 --> 00:22:26.019 that. Either way is fine. You just got to pick 00:22:26.019 --> 00:22:29.759 your personal passion, I guess is the best way 00:22:29.759 --> 00:22:35.539 to put it. I just think reselling educational 00:22:35.539 --> 00:22:39.599 content, it's a dying thing, man. I think you 00:22:39.599 --> 00:22:41.240 kind of hit it on the head earlier. Like nobody's 00:22:41.240 --> 00:22:44.140 really looking to learn. about reselling like 00:22:44.140 --> 00:22:46.500 everything already exists right especially now 00:22:46.500 --> 00:22:49.119 you google anything they don't even deb yells 00:22:49.119 --> 00:22:51.240 me all the time she said look this up and it 00:22:51.240 --> 00:22:53.019 gives me like the ai answer she's like i don't 00:22:53.019 --> 00:22:54.700 want the goddamn ai answer i'm like i don't know 00:22:54.700 --> 00:22:57.480 how not to have the ai answer so like questions 00:22:57.480 --> 00:23:00.680 are so easily answered now in depth right because 00:23:00.680 --> 00:23:03.140 it's not like you say hey what how do you make 00:23:03.140 --> 00:23:05.059 the color purple and then like it'll just say 00:23:05.059 --> 00:23:07.880 this and this it'll give you like a five paragraph 00:23:07.880 --> 00:23:11.039 essay on how and why or what are you using it 00:23:11.039 --> 00:23:13.559 for how's it going to work like I think it's 00:23:13.559 --> 00:23:15.779 the information is more readily accessible. So 00:23:15.779 --> 00:23:19.539 reselling like educational content is not as, 00:23:19.700 --> 00:23:23.839 I guess, sought after at all anymore compared 00:23:23.839 --> 00:23:27.200 to what it used to be. Right. Like I'll give 00:23:27.200 --> 00:23:30.079 an instance for this and I'll make it book related. 00:23:30.220 --> 00:23:34.079 So we're on brand J .R. Martin or R .R. Martin. 00:23:34.579 --> 00:23:37.619 Everybody craves to get one book out of this 00:23:37.619 --> 00:23:39.789 man. And they just want it, want it, want it, 00:23:39.809 --> 00:23:41.269 and they can't get enough of it because it's 00:23:41.269 --> 00:23:43.170 few and far between. He doesn't write that much. 00:23:43.990 --> 00:23:45.869 Nora Roberts, on the other hand, she's putting 00:23:45.869 --> 00:23:48.369 out a book every other month. She's on Lifetime 00:23:48.369 --> 00:23:50.529 with her made -for -book movie. She's everywhere. 00:23:51.009 --> 00:23:53.950 But the comparison, as far as the general audience 00:23:53.950 --> 00:23:57.890 goes, as far as that hunger, I think it's more 00:23:57.890 --> 00:24:00.130 for Martin than a Nora Roberts book coming out. 00:24:00.210 --> 00:24:02.509 So there's your analogy for the day, boys and 00:24:02.509 --> 00:24:06.640 girls, brought to you by the letter E. And as 00:24:06.640 --> 00:24:08.460 far as what we're talking about, as far as what 00:24:08.460 --> 00:24:10.000 kind of content you should be doing these days, 00:24:10.099 --> 00:24:12.220 not you personally, Mike, but just in general, 00:24:12.259 --> 00:24:14.720 here's the best one. And feel free to steal this, 00:24:14.759 --> 00:24:17.980 Mike or somebody else listening. You go in. You 00:24:17.980 --> 00:24:20.099 source a couple things. You go out to the checkout 00:24:20.099 --> 00:24:23.940 line. Hey, Goodwill man or lady, I was wondering 00:24:23.940 --> 00:24:26.019 if I could talk to you after hours. And you have 00:24:26.019 --> 00:24:29.299 a little sit down. You go, tell me your story 00:24:29.299 --> 00:24:31.480 of why you're poor. And they'll tell you why 00:24:31.480 --> 00:24:34.150 they're poor and working at the Goodwill. I want 00:24:34.150 --> 00:24:36.250 to change your life. Will you let me? And then 00:24:36.250 --> 00:24:38.529 you go on a reselling journey. You totally reality 00:24:38.529 --> 00:24:41.990 TV the bullshit and make them to have more money, 00:24:42.069 --> 00:24:44.309 and then they're just throwing away their Goodwill 00:24:44.309 --> 00:24:46.869 jersey, and now they're no longer working at 00:24:46.869 --> 00:24:49.410 Goodwill. Everybody will have the tears. They'll 00:24:49.410 --> 00:24:52.309 be shouting and celebrating in the streets. That's 00:24:52.309 --> 00:24:54.369 what the content would need to be for it to be 00:24:54.369 --> 00:24:59.630 boomingly successful. Yeah, and, you know, I'm 00:24:59.630 --> 00:25:04.309 trying to work. a few resellers and i think their 00:25:04.309 --> 00:25:06.309 content's on point but that's like for me right 00:25:06.309 --> 00:25:09.150 i'm not i'm not the the new generation of people 00:25:09.150 --> 00:25:11.269 that want like all the dramatics and all the 00:25:11.269 --> 00:25:13.769 stuff like i rather see the business nitty -gritty 00:25:13.769 --> 00:25:16.390 of things i'd rather see some of the bolos because 00:25:16.390 --> 00:25:18.950 you know i've made money watching people over 00:25:18.950 --> 00:25:20.910 the years and just seeing what you know i should 00:25:20.910 --> 00:25:24.650 be on the lookout for um But it's tough though, 00:25:24.710 --> 00:25:26.769 man, because your average person could care less. 00:25:26.890 --> 00:25:29.509 They want the flashiness. They want the dramatics. 00:25:29.529 --> 00:25:32.150 They want the drama. They want the, you know, 00:25:32.150 --> 00:25:34.890 they want the beef of resellers, right? This 00:25:34.890 --> 00:25:36.809 person versus that person. Mike, I want to hear 00:25:36.809 --> 00:25:38.970 you having a bad day and I want you to cry on 00:25:38.970 --> 00:25:41.930 camera, man. I'll make millions. I'll make sure 00:25:41.930 --> 00:25:44.430 I, the first link in the description in the comment 00:25:44.430 --> 00:25:49.799 section is like my PayPal. Please help me. Yeah. 00:25:49.859 --> 00:25:52.180 Never want to see me cry again for only three 00:25:52.180 --> 00:25:54.460 dollars a month. Make sure you turn on recurring 00:25:54.460 --> 00:25:57.900 payments. I do challenge every reseller, though, 00:25:57.960 --> 00:26:01.279 like what is the long term play for for your 00:26:01.279 --> 00:26:03.380 channels? How much time are you putting into 00:26:03.380 --> 00:26:05.779 it there? There's got to be a payoff at some 00:26:05.779 --> 00:26:07.559 point. As much as I appreciate the relationships. 00:26:08.329 --> 00:26:10.130 And everything I've built up to this point, it 00:26:10.130 --> 00:26:12.829 took years, five years to get where I'm at. And 00:26:12.829 --> 00:26:15.529 honestly, the money I make even with the memberships 00:26:15.529 --> 00:26:19.130 is not nowhere near enough to justify the time 00:26:19.130 --> 00:26:22.769 I spend. But I value being around people that 00:26:22.769 --> 00:26:25.630 are in the same business as me that are actually 00:26:25.630 --> 00:26:29.009 working in the business. In YouTube land, anybody 00:26:29.009 --> 00:26:31.549 can say they do anything. In YouTube land, anybody 00:26:31.549 --> 00:26:34.250 can say they make millions of dollars and they 00:26:34.250 --> 00:26:36.769 sell this and they sell that. I like being around 00:26:36.769 --> 00:26:38.670 people that are actually down in the weeds. That's 00:26:38.670 --> 00:26:42.589 why I'm not big on like these conferences, any 00:26:42.589 --> 00:26:44.789 of these conferences, because I rather, you know, 00:26:44.849 --> 00:26:47.250 I got my own conference every single week, every 00:26:47.250 --> 00:26:49.250 single day in Discord is people that are actually 00:26:49.250 --> 00:26:52.450 out there in the business, in the weeds, in the 00:26:52.450 --> 00:26:55.660 thrift stores. It's listing on Amazon. And that's 00:26:55.660 --> 00:26:57.740 kind of the biggest value to me. It holds me 00:26:57.740 --> 00:27:01.119 accountable and keeps me motivated. I don't know 00:27:01.119 --> 00:27:03.480 why, because who cares if I don't post a video 00:27:03.480 --> 00:27:06.240 this week or next week or, you know, like I've 00:27:06.240 --> 00:27:07.940 seen plenty of people just stop posting videos 00:27:07.940 --> 00:27:10.259 altogether that were posting videos for the longest 00:27:10.259 --> 00:27:12.920 time. And you never hear, you know, we need like 00:27:12.920 --> 00:27:15.000 an end to the story. Like I've been watching 00:27:15.000 --> 00:27:18.210 your channel for five years and you just. disappear 00:27:18.210 --> 00:27:21.029 like you can't even be like hey you know now 00:27:21.029 --> 00:27:22.950 sure there's things that happen probably for 00:27:22.950 --> 00:27:26.230 different reasons life happens you know um but 00:27:26.230 --> 00:27:27.710 when you hear these people are still like around 00:27:27.710 --> 00:27:29.630 in groups and everything it's like why can't 00:27:29.630 --> 00:27:30.950 you just make a video saying hey i'm going to 00:27:30.950 --> 00:27:34.289 step back from content creation yeah a little 00:27:34.289 --> 00:27:40.930 farewell video and um yeah i mean it's not like 00:27:40.930 --> 00:27:44.829 it was and i It's a hard market to be in. I mean, 00:27:44.849 --> 00:27:46.869 we've been trying to get you to 10 ,000 subs. 00:27:47.069 --> 00:27:49.109 Hey, and you can help us get to 10 ,000 subs 00:27:49.109 --> 00:27:51.250 by liking and subscribing to Mike, the used book 00:27:51.250 --> 00:27:55.690 guy on YouTube. For a long time now, we've been 00:27:55.690 --> 00:27:58.029 trying to get him to 10 ,000 over a year now, 00:27:58.089 --> 00:28:00.750 and it's been a struggle, slow growth. And that's 00:28:00.750 --> 00:28:03.970 not because the people we have aren't disinterested. 00:28:03.970 --> 00:28:05.650 They're very successful in what they're doing 00:28:05.650 --> 00:28:08.549 and are on the attempts to be so. But the amount 00:28:08.549 --> 00:28:11.259 of people, the new people. I think that pool 00:28:11.259 --> 00:28:13.839 has gotten smaller because, again, I think they're 00:28:13.839 --> 00:28:16.940 looking, how do I make money? Either using ChatGP 00:28:16.940 --> 00:28:19.940 or extra money or they're using Google or they're 00:28:19.940 --> 00:28:22.400 hitting YouTube for other things that have come 00:28:22.400 --> 00:28:25.099 up since reselling. And they're exploring those 00:28:25.099 --> 00:28:27.059 avenues. There's more options than there was 00:28:27.059 --> 00:28:30.359 before, honestly, because there's different jobs 00:28:30.359 --> 00:28:36.799 available as well. And I do think, I don't know, 00:28:36.960 --> 00:28:40.630 where do you see your YouTube channel in? Five 00:28:40.630 --> 00:28:44.470 years. I'm going to have to pivot from I'm going 00:28:44.470 --> 00:28:45.910 to have to at least pivot away from the used 00:28:45.910 --> 00:28:48.430 book guy. I mean, if Amazon keeps raising fees 00:28:48.430 --> 00:28:51.650 on books like we talked about before, books are 00:28:51.650 --> 00:28:53.869 going to be such a small percentage of my business. 00:28:53.990 --> 00:28:56.990 Right. So there definitely there definitely is 00:28:56.990 --> 00:29:00.630 a route where I change my name. I'll still be 00:29:00.630 --> 00:29:03.170 reselling to what extent. Right. Who the hell 00:29:03.170 --> 00:29:07.769 knows in five years? Sure. But I mean. everything 00:29:07.769 --> 00:29:09.509 you got to change with the times right or you 00:29:09.509 --> 00:29:12.349 kind of just become irrelevant i think you know 00:29:12.349 --> 00:29:14.410 one thing i wanted to talk about too was like 00:29:14.410 --> 00:29:17.009 you got to be thick -skinned dude you got to 00:29:17.009 --> 00:29:19.509 not care what people say on the internet like 00:29:19.509 --> 00:29:23.470 i have a perfect example beginning of this year 00:29:23.470 --> 00:29:27.509 amazon started caring about condition i tell 00:29:27.509 --> 00:29:31.029 people as the used book guy i'm the guru right 00:29:31.029 --> 00:29:34.299 well Len, if Amazon cares about condition, let's 00:29:34.299 --> 00:29:36.799 condition according to Amazon's guidelines, right? 00:29:37.279 --> 00:29:41.900 And unfortunately for me and everybody else, 00:29:42.059 --> 00:29:44.759 our stuff falls under the category of being like 00:29:44.759 --> 00:29:48.720 new condition, right? Yeah. So I sell used books. 00:29:48.900 --> 00:29:52.059 A lot of people that sell books are passionate 00:29:52.059 --> 00:29:55.619 about books. I think I'm a small outlier. I got 00:29:55.619 --> 00:29:57.259 a few people in the group that really don't give 00:29:57.259 --> 00:30:01.009 a shit about books either, right? everybody freaked 00:30:01.009 --> 00:30:03.950 out because their standards are different than 00:30:03.950 --> 00:30:07.410 amazon standards yes so to them that book is 00:30:07.410 --> 00:30:10.470 not like new but to amazon it is right so like 00:30:10.470 --> 00:30:14.569 in every facebook world clash every facebook 00:30:14.569 --> 00:30:17.750 group cancel the used book guy and honestly i 00:30:17.750 --> 00:30:19.690 thought it was the funniest thing ever and people 00:30:19.690 --> 00:30:23.130 are just absolutely idiots and johnny says it 00:30:23.130 --> 00:30:25.690 all the time everybody can run their business 00:30:25.690 --> 00:30:28.430 as they see fit if you don't want to do it you 00:30:28.430 --> 00:30:30.529 don't got it we tell you all the time just because 00:30:30.529 --> 00:30:33.390 me and johnny say this is working for us you 00:30:33.390 --> 00:30:34.950 don't necessarily that doesn't mean it's going 00:30:34.950 --> 00:30:36.490 to work for you and it doesn't mean you should 00:30:36.490 --> 00:30:38.769 go try to copy exactly what we're doing right 00:30:38.769 --> 00:30:42.430 so when you do start creating content it's going 00:30:42.430 --> 00:30:45.640 to put you in weird binds um I'll tell you right 00:30:45.640 --> 00:30:48.119 now, this also happens to me. I have people in 00:30:48.119 --> 00:30:50.500 my group that'll make controversial posts that 00:30:50.500 --> 00:30:53.799 are just members of my group and they're associated 00:30:53.799 --> 00:30:55.440 with me. Maybe it's even somebody we brought 00:30:55.440 --> 00:30:58.460 on the podcast, right? So for some reason, I'm 00:30:58.460 --> 00:31:01.720 just like instantly a relative to this person, 00:31:01.799 --> 00:31:04.980 right? All of a sudden, I'm a brother, sister, 00:31:05.180 --> 00:31:07.339 uncle, cousin to everybody that's a part of my 00:31:07.339 --> 00:31:10.099 group. So when they do make something controversial, 00:31:10.619 --> 00:31:14.079 like people will message me and be like, hey. 00:31:14.559 --> 00:31:17.079 What did Johnny say, right? Like this has even 00:31:17.079 --> 00:31:20.819 happened with things Johnny has said. What did 00:31:20.819 --> 00:31:23.380 Johnny, did you see what Johnny said? And I'm 00:31:23.380 --> 00:31:26.660 like, what do you want me to do? Spank the guy? 00:31:26.779 --> 00:31:29.119 Like he's a grown man. He can do and say whatever 00:31:29.119 --> 00:31:31.640 he wants. Like, but that is the reality. When 00:31:31.640 --> 00:31:34.599 you get into content creation, there's so many 00:31:34.599 --> 00:31:37.299 different layers that you really don't see. And 00:31:37.299 --> 00:31:39.279 especially when you're not getting paid to deal 00:31:39.279 --> 00:31:42.079 with the headaches. If I answered every question, 00:31:42.119 --> 00:31:44.660 every DM that came through and every social media 00:31:44.660 --> 00:31:47.119 platform ever, there's not enough time in the 00:31:47.119 --> 00:31:48.920 day, especially as you continue to grow. And 00:31:48.920 --> 00:31:51.319 for me, that's the challenge, right? Because 00:31:51.319 --> 00:31:53.980 you want to help people, but you also can't just 00:31:53.980 --> 00:31:56.460 sit here all day and help for free, right? Like 00:31:56.460 --> 00:31:59.200 that's not, you got to pay the bills at the end 00:31:59.200 --> 00:32:01.359 of the day. So there has to be some type of balance. 00:32:01.480 --> 00:32:03.660 And that's kind of why the membership exists. 00:32:03.680 --> 00:32:06.539 It just so. The time I'm spending helping people, 00:32:06.680 --> 00:32:10.140 which is still severely underpriced, right? $25 00:32:10.140 --> 00:32:12.799 for, you know, 25 minute one -on -one is nothing 00:32:12.799 --> 00:32:15.400 in the coaching space of reselling. I'm literally 00:32:15.400 --> 00:32:18.960 the cheapest ever heard of. So like, even that 00:32:18.960 --> 00:32:21.420 you have to value your time here. As much as 00:32:21.420 --> 00:32:23.619 I want to sit here for free all day, every day 00:32:23.619 --> 00:32:27.180 and talk about reselling. I have a household 00:32:27.180 --> 00:32:29.720 and retirement I need to work towards. I'm still 00:32:29.720 --> 00:32:32.220 trying to get a house. I have my own goals that 00:32:32.220 --> 00:32:35.319 require me actually making money. If that wasn't 00:32:35.319 --> 00:32:37.000 the case and I had all the money in the world, 00:32:37.079 --> 00:32:39.400 sure, we could sit here and kick it. I can tell 00:32:39.400 --> 00:32:42.180 you exactly what I'm doing. And I probably wouldn't 00:32:42.180 --> 00:32:43.680 be doing it though if I had all the money in 00:32:43.680 --> 00:32:46.980 the world. But there has to be some type of financial 00:32:46.980 --> 00:32:50.039 thing, but also realize. As people get into content 00:32:50.039 --> 00:32:53.759 creation, there's a lot of drama that goes on 00:32:53.759 --> 00:32:56.400 behind the scenes. I'm not in the biggest book 00:32:56.400 --> 00:32:58.180 group that's been around forever, the book flipper 00:32:58.180 --> 00:33:00.019 community on Facebook. I'll say it right here, 00:33:00.059 --> 00:33:02.440 right now. That group was toxic back in 2020. 00:33:02.700 --> 00:33:05.200 And it's even worse nowadays. I'll never join 00:33:05.200 --> 00:33:08.519 that thing. It's the biggest and worst group 00:33:08.519 --> 00:33:11.380 around book selling that's ever existed. And 00:33:11.380 --> 00:33:14.000 everybody's in it but me. And when my name gets 00:33:14.000 --> 00:33:16.160 brought up, hey, Mike, did you see the book flipper 00:33:16.160 --> 00:33:17.980 community? No, I didn't because I ain't in there 00:33:17.980 --> 00:33:19.599 because I ain't got time for fools. Everybody's 00:33:19.599 --> 00:33:21.500 got an opinion on the internet. Unless you're 00:33:21.500 --> 00:33:23.500 paying my bills, unfortunately, I appreciate 00:33:23.500 --> 00:33:26.339 your opinion. Have a great day. Right. And I 00:33:26.339 --> 00:33:28.819 get asked that, too. Like, you see this or that 00:33:28.819 --> 00:33:31.240 or who said this or that? I watch very little 00:33:31.240 --> 00:33:33.579 content these days. I'm in Facebook very little 00:33:33.579 --> 00:33:36.079 these days. I don't got time to be keeping up 00:33:36.079 --> 00:33:38.799 with TMZ of reselling. I'm sorry. I got better 00:33:38.799 --> 00:33:41.400 things to do. That's like me logging into Facebook 00:33:41.400 --> 00:33:44.480 and I see, I don't know, Republican versus Democrat 00:33:44.480 --> 00:33:46.680 kind of discussion going on. I don't got time 00:33:46.680 --> 00:33:49.240 for that. Nobody's going to win here. It's a 00:33:49.240 --> 00:33:52.119 losing situation to engage. Why would I engage 00:33:52.119 --> 00:33:57.839 with this? It's not worth it. And, yeah, I mean, 00:33:57.859 --> 00:34:00.640 we got some people that are kind of controversial 00:34:00.640 --> 00:34:02.859 or kind of like to push buttons just because 00:34:02.859 --> 00:34:07.019 they want to. If you've got the excess free time 00:34:07.019 --> 00:34:09.320 instead of pumping that in your business, I guess, 00:34:09.440 --> 00:34:11.860 I mean, it's your free time. Who am I to tell 00:34:11.860 --> 00:34:13.539 you what you want? If you get your rocks off 00:34:13.539 --> 00:34:16.980 poking the book flipper community people to watch 00:34:16.980 --> 00:34:20.079 them spaz, I think there's better hobbies, but 00:34:20.079 --> 00:34:23.630 you do you. i i'm not you and if you get happiness 00:34:23.630 --> 00:34:27.110 out of that whatever and and as far as like my 00:34:27.110 --> 00:34:29.150 involvement i i see mike working really hard 00:34:29.150 --> 00:34:31.969 i got i joined i don't know what three four years 00:34:31.969 --> 00:34:34.630 ago something like that yeah very early on i 00:34:34.630 --> 00:34:36.289 was seeing what he was trying to do i'm like 00:34:36.289 --> 00:34:40.190 yes this is the pathway to helping people i signed 00:34:40.190 --> 00:34:42.150 up to help people i ain't doing it for what mike 00:34:42.150 --> 00:34:44.849 pays me i could make more money not doing that 00:34:44.849 --> 00:34:48.980 yeah but the genuine helping people every now 00:34:48.980 --> 00:34:50.880 and then somebody comes along who needs genuine 00:34:50.880 --> 00:34:53.940 help whether it's a little or a lot but once 00:34:53.940 --> 00:34:57.159 you give them that help or guidance and they 00:34:57.159 --> 00:35:00.639 make it that that's what i do it for for those 00:35:00.639 --> 00:35:03.699 people just trying to get a little just trying 00:35:03.699 --> 00:35:05.840 to figure it out once they do they can fly on 00:35:05.840 --> 00:35:08.619 their own now for everybody else wasting my time 00:35:08.619 --> 00:35:10.940 who will never fly on your own i gotta endure 00:35:10.940 --> 00:35:13.860 year two but i'm waiting along for this person 00:35:14.329 --> 00:35:17.110 be honest with you oh it's so true right it's 00:35:17.110 --> 00:35:20.230 uh me me and johnny believe we'll we'll be paid 00:35:20.230 --> 00:35:22.849 in good karma uh good you will come back our 00:35:22.849 --> 00:35:24.690 way it's not like a monetary it's not like i 00:35:24.690 --> 00:35:27.090 open my wallet and there's like karma bills in 00:35:27.090 --> 00:35:30.449 there but i do i do believe in uh think what 00:35:30.449 --> 00:35:33.119 goes around comes around in this lifetime and 00:35:33.119 --> 00:35:35.079 i i'm on the same boat right we do it for those 00:35:35.079 --> 00:35:38.119 that because we we were both dead broke right 00:35:38.119 --> 00:35:40.059 we both had jobs we didn't want to be in resale 00:35:40.059 --> 00:35:41.679 and gave us the out to get out of those things 00:35:41.679 --> 00:35:43.920 so we can help a few people do the same exact 00:35:43.920 --> 00:35:47.380 thing even if that means we have to edit our 00:35:47.380 --> 00:35:49.719 own videos for three years before we make a dollar 00:35:49.719 --> 00:35:52.320 on youtube right like that's just you know that's 00:35:52.320 --> 00:35:54.480 what the universe wants us to do and you know 00:35:54.480 --> 00:35:56.780 so be it and everything we say is not always 00:35:56.780 --> 00:36:00.039 right and nothing nothing offends me on the internet 00:36:00.039 --> 00:36:02.280 i think it's funny when people i never spoke 00:36:02.280 --> 00:36:04.280 to all of a sudden have my name in their mouth 00:36:04.280 --> 00:36:07.039 i'm like who this guy really like he's famous 00:36:07.039 --> 00:36:10.239 people worry about what people are worried about 00:36:10.239 --> 00:36:12.940 what i'm doing i'm sitting down watching unsolved 00:36:12.940 --> 00:36:14.760 mysteries at eight o 'clock at night you're worried 00:36:14.760 --> 00:36:18.739 you're worth talking about you're famous you're 00:36:18.739 --> 00:36:21.119 worried about what they use unsolved mystery 00:36:21.119 --> 00:36:23.780 robert stack book guys doing eight o 'clock at 00:36:23.780 --> 00:36:26.360 night i'm watching a rerun of unsolved mysteries 00:36:26.360 --> 00:36:29.320 for free on the roku channel right like and people 00:36:29.320 --> 00:36:32.099 are like he's conditioning his stuff as like 00:36:32.099 --> 00:36:35.679 new and i'm just like amazon said it could so 00:36:35.679 --> 00:36:39.260 i am i don't i don't even care but it is funny 00:36:39.260 --> 00:36:41.659 it's uh there's so many challenges to creating 00:36:41.659 --> 00:36:45.000 content and being a reseller and uh it's just 00:36:45.000 --> 00:36:47.579 it's a weird balance i like seeing resellers 00:36:47.579 --> 00:36:50.179 that are youtubers kind of hit their stride and 00:36:50.179 --> 00:36:52.320 make a lot of money um and i don't think there's 00:36:52.320 --> 00:36:54.420 anything wrong with that i'm just in the educational 00:36:54.420 --> 00:36:56.860 space of helping people start on amazon and grow 00:36:56.860 --> 00:36:58.760 their business so it's a different trajectory 00:36:58.760 --> 00:37:00.820 for me but yet again it's kind of like my business 00:37:00.820 --> 00:37:04.559 i'm fine with what i have right now right like 00:37:04.559 --> 00:37:07.099 i don't want to be the biggest reselling youtuber 00:37:07.099 --> 00:37:09.559 i never set out to be the biggest reselling youtuber 00:37:09.559 --> 00:37:12.139 so i'm glad when i see other youtubers winning 00:37:12.139 --> 00:37:13.920 around me and getting all the views and making 00:37:13.920 --> 00:37:16.800 all the money because i'm perfectly content with 00:37:16.800 --> 00:37:18.860 the life i have in the business i have i think 00:37:18.860 --> 00:37:20.699 the problem is a lot of people that do want to 00:37:20.699 --> 00:37:24.139 start content creation you start chasing the 00:37:24.139 --> 00:37:27.360 likes and the subscribers and you know that that 00:37:27.360 --> 00:37:30.619 becomes your only focus and It is a grind that 00:37:30.619 --> 00:37:32.559 you think you're going to just have this viral 00:37:32.559 --> 00:37:34.460 video and you're going to get a million views. 00:37:35.079 --> 00:37:37.300 I'm going to tell you, it's not the case anymore. 00:37:37.679 --> 00:37:40.900 Even just generic reselling content, you're never 00:37:40.900 --> 00:37:43.380 going to get these crazy videos that are going 00:37:43.380 --> 00:37:45.800 to get hundreds of thousands of views. It's going 00:37:45.800 --> 00:37:48.440 to be a grind like anything. You're going to 00:37:48.440 --> 00:37:50.920 have to grow this into an actual business. And 00:37:50.920 --> 00:37:53.300 even if you're just starting, have a roadmap 00:37:53.300 --> 00:37:55.400 for where you want to be in a year, two years, 00:37:55.579 --> 00:37:57.480 how you're going to be able to turn this into 00:37:57.480 --> 00:38:01.610 things. I have the little Amazon links in all 00:38:01.610 --> 00:38:03.889 my videos for like the supplies. I don't make 00:38:03.889 --> 00:38:05.929 a lot of it, but I make an extra 10, 20 bucks 00:38:05.929 --> 00:38:08.789 a month off people just buying the random supplies 00:38:08.789 --> 00:38:10.429 that are linked in the description of all the 00:38:10.429 --> 00:38:12.489 videos. Like there's little ways you kind of 00:38:12.489 --> 00:38:15.230 can incentivize yourself along the route of trying 00:38:15.230 --> 00:38:17.710 to turn it into something that generates money. 00:38:17.789 --> 00:38:19.010 Now, if you don't want to do it for the money, 00:38:19.090 --> 00:38:21.570 then this whole podcast was a waste of your time. 00:38:21.590 --> 00:38:23.670 But I do think if we're going to put excess time 00:38:23.670 --> 00:38:27.090 into something. There has to be a payoff monetarily, 00:38:27.230 --> 00:38:29.769 especially for somebody that's not in, you know, 00:38:29.769 --> 00:38:33.110 not in. If we can't retire today, then we should 00:38:33.110 --> 00:38:35.690 be focusing on getting to that. I personally 00:38:35.690 --> 00:38:38.269 believe I want to retire as soon as I possibly 00:38:38.269 --> 00:38:40.150 can. And I need money to get there. Right. Because 00:38:40.150 --> 00:38:42.170 money is going to allow me to continue to make 00:38:42.170 --> 00:38:44.610 more money off my money. So my main goal in life 00:38:44.610 --> 00:38:47.699 is to be able to retire. and not resell until 00:38:47.699 --> 00:38:50.079 i'm 100 years old right i want to be able to 00:38:50.079 --> 00:38:52.980 enjoy some time that i have here on planet earth 00:38:52.980 --> 00:38:55.699 and i need money to kind of get there and youtube 00:38:55.699 --> 00:38:58.619 has just kind of developed itself over five years 00:38:58.619 --> 00:39:01.039 to contribute someone to my bank account on a 00:39:01.039 --> 00:39:03.239 monthly basis but i put a lot of time in the 00:39:03.239 --> 00:39:05.599 back end on the membership so it's all a balancing 00:39:05.599 --> 00:39:08.800 act i guess and here's something to think about 00:39:08.800 --> 00:39:12.480 reselling i don't care what your platform or 00:39:12.480 --> 00:39:14.099 reselling on, or I don't even care what you're 00:39:14.099 --> 00:39:17.039 selling. Reselling should be a means to go do 00:39:17.039 --> 00:39:19.860 what you want. If you really want to run a business 00:39:19.860 --> 00:39:24.079 that has a startup cost of $3 million, well, 00:39:24.139 --> 00:39:26.000 then you're going to need $3 million. And if 00:39:26.000 --> 00:39:27.480 you're going to generate that with reselling 00:39:27.480 --> 00:39:30.900 stuff and then go do that, great. Or like Mike, 00:39:31.039 --> 00:39:33.960 you just want to retire and live off the dividends, 00:39:34.219 --> 00:39:37.460 interest or whatever of his savings in some home 00:39:37.460 --> 00:39:40.280 somewhere. um great but you're gonna need the 00:39:40.280 --> 00:39:42.900 money to do that therefore we have the reselling 00:39:42.900 --> 00:39:45.559 stuff or if you want to go open a restaurant 00:39:45.559 --> 00:39:49.500 or i don't know a food truck or um start your 00:39:49.500 --> 00:39:53.179 own counter uber business whatever it doesn't 00:39:53.179 --> 00:39:55.960 matter what it is we're all in this because we 00:39:55.960 --> 00:39:59.199 want to go do something else there there's i 00:39:59.199 --> 00:40:01.079 don't know one percent or less that are in it 00:40:01.079 --> 00:40:04.980 to do resell until the day they die I agree. 00:40:05.039 --> 00:40:06.780 We're going to wrap it up here. The last analytic 00:40:06.780 --> 00:40:10.320 I'm going to give you all is, since the lifetime 00:40:10.320 --> 00:40:12.599 of my YouTube channel, my channel has gotten 00:40:12.599 --> 00:40:20.360 1 ,276 ,440 views since I first started my YouTube 00:40:20.360 --> 00:40:23.800 channel. It's really not a lot in the grand scheme 00:40:23.800 --> 00:40:27.059 of content creation. I mean, just go look at 00:40:27.059 --> 00:40:30.679 some other genres where they have more. I mean, 00:40:30.699 --> 00:40:33.199 hell, Mr. Beast probably gets a billion views 00:40:33.199 --> 00:40:38.239 per video. I spent five years to get 1 .3. I'm 00:40:38.239 --> 00:40:40.260 not saying it's not worth it. I'm just saying 00:40:40.260 --> 00:40:44.639 have, I guess, a runway for what you want it 00:40:44.639 --> 00:40:48.090 to be. kind of the content you want to create 00:40:48.090 --> 00:40:49.510 and there's going to be times where you have 00:40:49.510 --> 00:40:51.650 to pivot we talked about it earlier if you want 00:40:51.650 --> 00:40:53.250 to be the content creator then you got to go 00:40:53.250 --> 00:40:55.369 with what's on trend right you got to go with 00:40:55.369 --> 00:40:57.289 what the algorithm wants the algorithm right 00:40:57.289 --> 00:40:59.730 now wants long form content i'm just not going 00:40:59.730 --> 00:41:01.449 to sit here and make hour -long videos right 00:41:01.449 --> 00:41:04.289 it's just not worth it for me with what i'm currently 00:41:04.289 --> 00:41:06.809 at and there's only so much thrifting i can put 00:41:06.809 --> 00:41:08.489 out to people so they're like wow you're just 00:41:08.489 --> 00:41:10.730 going into another thrift store wow you're just 00:41:10.730 --> 00:41:12.739 going into another thrift store so like It's 00:41:12.739 --> 00:41:14.619 all a balancing act. As always, we appreciate 00:41:14.619 --> 00:41:16.679 you watching, listening on the podcast platforms. 00:41:16.780 --> 00:41:18.639 We'll talk to you all in next week's episode. 00:41:19.019 --> 00:41:21.000 Thanks for listening to another episode of the 00:41:21.000 --> 00:41:23.840 Reseller's Mindset Podcast. Today's full episode 00:41:23.840 --> 00:41:26.179 and all previous episodes are available to all 00:41:26.179 --> 00:41:28.699 YouTube members, along with the weekly Zoom call 00:41:28.699 --> 00:41:31.159 and private Discord. Head on over to youtube 00:41:31.159 --> 00:41:34.099 .com backslash to use book guy and consider joining 00:41:34.099 --> 00:41:35.739 for as little as $2 .99 a month.