WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.429 gain access to the full -length podcast, Zoom 00:00:23.429 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.030 this week's episode. What is up, everybody? Welcome 00:00:28.030 --> 00:00:29.629 to an episode of Restore Your Mindset Podcast. 00:00:29.969 --> 00:00:31.870 Mike next to Johnny. Mike is going to shut up 00:00:31.870 --> 00:00:33.509 because it's Johnny's topic. Johnny will get 00:00:33.509 --> 00:00:35.469 you into the topic today, and it's going to be 00:00:35.469 --> 00:00:40.799 a fun one. Yes. Yes, it will. So, I don't know, 00:00:40.859 --> 00:00:43.859 a week, week and change ago, there was some, 00:00:43.939 --> 00:00:47.039 I guess I was pushing some people's buttons in 00:00:47.039 --> 00:00:50.359 the Discord about how a new person probably wants 00:00:50.359 --> 00:00:53.179 to start selling high -end only, especially if 00:00:53.179 --> 00:00:55.280 they're part -time or on limited hours because 00:00:55.280 --> 00:00:58.100 they're probably testing out the waters of reselling. 00:00:58.460 --> 00:01:02.219 And a lot of naysayers there. So, today's topic 00:01:02.219 --> 00:01:06.329 is how to run a $50... plus eBay store and only 00:01:06.329 --> 00:01:08.370 kind of source for those items, at least at the 00:01:08.370 --> 00:01:11.390 beginning. As I think that context was lost on 00:01:11.390 --> 00:01:14.390 a lot of folks is like, no, you must list only 00:01:14.390 --> 00:01:17.390 $50 items forever and all of time. That wasn't 00:01:17.390 --> 00:01:19.549 really what I was trying to say. It was more 00:01:19.549 --> 00:01:22.209 if you're new or starting out, maybe 20 hours 00:01:22.209 --> 00:01:25.530 or under, let's start doing it this way. And 00:01:25.530 --> 00:01:28.950 I'm going to apply it to books, CDs, and DVDs 00:01:28.950 --> 00:01:35.569 here. One of the main argument points was consistency. 00:01:35.810 --> 00:01:38.750 You're not going to get enough. Okay, that is 00:01:38.750 --> 00:01:41.370 fair, but how do you overcome that? To me, that's 00:01:41.370 --> 00:01:43.890 predictable sourcing, places where high -value 00:01:43.890 --> 00:01:47.670 media appears, well, freaking regularly. Like, 00:01:47.670 --> 00:01:49.370 you can't just go down to your Goodwill down 00:01:49.370 --> 00:01:51.129 the street and all they have is garbage taking 00:01:51.129 --> 00:01:53.049 that shit all the time. No, that ain't going 00:01:53.049 --> 00:01:54.769 to work. You got to go around. You got to go 00:01:54.769 --> 00:01:56.489 poke around and find out where the good stuff 00:01:56.489 --> 00:02:00.530 is actually ending up at. Number two of three 00:02:00.530 --> 00:02:03.010 that makes this work is you got to do a fast 00:02:03.010 --> 00:02:06.090 evaluation. You can't be there 10 hours in one 00:02:06.090 --> 00:02:09.129 store. That ain't going to work. And so you need 00:02:09.129 --> 00:02:12.129 some kind of method. It may be beyond your phone 00:02:12.129 --> 00:02:13.949 and it may just be your head knowledge building 00:02:13.949 --> 00:02:16.669 a catalog of a fast evaluation in less than 30 00:02:16.669 --> 00:02:19.590 seconds, in my opinion, per item. Probably should 00:02:19.590 --> 00:02:21.270 be trimmed way down. You got to recognize these 00:02:21.270 --> 00:02:25.430 things on site. And then you have to be able 00:02:25.430 --> 00:02:27.449 to replenish these things because buying a bunch 00:02:27.449 --> 00:02:31.500 of one -offs, Yeah, maybe $50 plus, maybe $120, 00:02:31.740 --> 00:02:34.139 whatever. But if you can't find it consistently, 00:02:34.360 --> 00:02:36.180 it isn't going to work. You need to be able to 00:02:36.180 --> 00:02:37.879 find these things consistently. You're tried 00:02:37.879 --> 00:02:39.960 and true. And that kind of comes in that mental 00:02:39.960 --> 00:02:43.659 Rolodex, being able to recognize things on site. 00:02:43.819 --> 00:02:45.340 And that's where you're going to require, well, 00:02:45.460 --> 00:02:48.139 homework. Yeah, homework. You've got to look 00:02:48.139 --> 00:02:50.699 at the eBay solds. Go to your category, CDs, 00:02:50.840 --> 00:02:54.120 DVD, books. Take 15 minutes. Scroll. What's selling 00:02:54.120 --> 00:02:56.599 for $50 plus? There's a filter that enables you 00:02:56.599 --> 00:03:00.039 to look at solds for $50 plus. Burn these into 00:03:00.039 --> 00:03:03.139 your memory. Or if you're savvy enough to have 00:03:03.139 --> 00:03:06.280 some software built for you that image scans 00:03:06.280 --> 00:03:08.280 the whole shelf for you for these particular 00:03:08.280 --> 00:03:10.759 items, great. Technology's there for you too. 00:03:11.439 --> 00:03:13.939 I'm going to let Mike chime in here on what I've 00:03:13.939 --> 00:03:18.400 said so far. I think a lot of the problem with 00:03:18.400 --> 00:03:20.879 everything you said, Johnny, is that a lot of 00:03:20.879 --> 00:03:23.919 resellers we love only spending a buck or two 00:03:23.919 --> 00:03:26.159 bucks on an item and i think to get this better 00:03:26.159 --> 00:03:29.740 quality stuff you have to be willing to let a 00:03:29.740 --> 00:03:31.740 ten dollar bill from your pocket every once in 00:03:31.740 --> 00:03:34.580 a while and in even in excess of that i mean 00:03:34.580 --> 00:03:38.620 yeah if we compare this to other business models 00:03:38.620 --> 00:03:41.300 right the main two that jump out to me are video 00:03:41.300 --> 00:03:45.039 game sellers right they're paying 70 80 of the 00:03:45.039 --> 00:03:47.539 actual collections value so there's you know 00:03:47.539 --> 00:03:50.759 skimming you know, maybe 15 % after fees, maybe 00:03:50.759 --> 00:03:53.400 10 % after fees of actual profit back into the 00:03:53.400 --> 00:03:55.560 bank account. And it's the same way. We've all 00:03:55.560 --> 00:03:57.240 seen the videos where people are selling like 00:03:57.240 --> 00:03:59.099 flipping iPhones, right? You go buy an iPhone, 00:03:59.280 --> 00:04:02.719 you pay 150, you can sell it for 200 bucks. After 00:04:02.719 --> 00:04:06.080 fees, you make 25 bucks. But I think the big 00:04:06.080 --> 00:04:08.580 thing with this is if you're going to go the 00:04:08.580 --> 00:04:10.759 higher end route, find stuff that's actually 00:04:10.759 --> 00:04:12.360 going to sell because if you're spending more 00:04:12.360 --> 00:04:14.680 money, you can't afford to have it tied up. And 00:04:14.680 --> 00:04:18.389 Johnny told me this topic before. our other podcast 00:04:18.389 --> 00:04:20.370 this morning that we record. And I went and pulled 00:04:20.370 --> 00:04:24.230 up my eBay numbers. All right. I got a little 00:04:24.230 --> 00:04:26.389 bit of evidence to support that this can be done. 00:04:27.709 --> 00:04:30.449 eBay land is not the land for the used book guy. 00:04:32.089 --> 00:04:35.009 All right. This is not where I want to be. I 00:04:35.009 --> 00:04:37.050 walk into the club, right? And I'm wearing like 00:04:37.050 --> 00:04:40.889 a tuxedo and everybody's like wearing like swimwear, 00:04:41.050 --> 00:04:43.069 right? Like I just, I'm out of place over there, 00:04:43.149 --> 00:04:46.660 but I have been dabbling more. in the type of 00:04:46.660 --> 00:04:50.000 stuff Johnny is talking about. So in the past 00:04:50.000 --> 00:04:55.720 60 days, I've sold $1 ,926. The quantity sold 00:04:55.720 --> 00:05:02.639 is 42. So my average sales price is $45 .86. 00:05:03.279 --> 00:05:07.199 I mean, it's not hitting Johnny's $50 mark, right? 00:05:07.579 --> 00:05:09.480 But you're close, man. You're real close. My 00:05:09.480 --> 00:05:14.290 current active inventory. is 29 items. I've sold 00:05:14.290 --> 00:05:17.829 42 in 60 days. My current active is 29 items. 00:05:18.329 --> 00:05:23.970 If I can do it, anybody can do it. And what Johnny 00:05:23.970 --> 00:05:26.209 said, if we're going to the thrift store, this 00:05:26.209 --> 00:05:29.110 business model is next to impossible unless you 00:05:29.110 --> 00:05:33.350 have really good type of boutique type thrift 00:05:33.350 --> 00:05:35.209 stores where they have quality stuff, but they 00:05:35.209 --> 00:05:38.410 charge more for it. But I have the same opportunity 00:05:38.410 --> 00:05:42.980 to list items underneath. the 46 average selling 00:05:42.980 --> 00:05:46.180 price for me when i decide whether or not to 00:05:46.180 --> 00:05:51.019 list an item on ebay it's 30 minimum full transparency 00:05:51.019 --> 00:05:54.459 none of this stuff is books cds or dvds all right 00:05:54.459 --> 00:05:58.079 this is just your average type household goods 00:05:58.079 --> 00:06:03.139 uh candles things like that right like stuff 00:06:03.139 --> 00:06:06.060 that i'm getting uh not from thrift stores from 00:06:06.060 --> 00:06:10.069 actual brands themselves So this is possible. 00:06:10.149 --> 00:06:13.189 And I think, dude, in a perfect world, honestly, 00:06:13.310 --> 00:06:15.110 if I could come across the type of stuff we're 00:06:15.110 --> 00:06:18.170 talking about today, I would 100 % rather go 00:06:18.170 --> 00:06:21.970 that route instead of selling my $10, $12 DVDs, 00:06:21.970 --> 00:06:24.649 CDs, and books. I mean, we all should strive 00:06:24.649 --> 00:06:29.410 to go up the hill in average selling price. And 00:06:29.410 --> 00:06:31.149 I think the disconnection from what you said 00:06:31.149 --> 00:06:35.250 and how people took it is you can't find this 00:06:35.250 --> 00:06:37.509 stuff every single way. Every single place you 00:06:37.509 --> 00:06:40.689 go to, you got to have relationships. We talk 00:06:40.689 --> 00:06:42.709 about relationships, even me down here in the 00:06:42.709 --> 00:06:47.730 weeds with my $15 ASP on Amazon, right? Relationships 00:06:47.730 --> 00:06:50.430 allow me to get the better type stuff, right? 00:06:50.509 --> 00:06:53.310 I go do the library pickup. Sure, there's $15 00:06:53.310 --> 00:06:55.329 stuff, but there's also somebody's personal collection 00:06:55.329 --> 00:06:57.930 of Stephen King books that I can sell for, you 00:06:57.930 --> 00:07:01.519 know, $75 a piece, first editions. You have to 00:07:01.519 --> 00:07:04.100 have relationships to get the quality items anymore. 00:07:04.319 --> 00:07:06.860 There is so much competition out there besides 00:07:06.860 --> 00:07:10.040 other resellers. We have junk clean out companies, 00:07:10.259 --> 00:07:12.920 estate clean out companies. You got thrift stores. 00:07:13.019 --> 00:07:15.420 They all have online presences. You got people 00:07:15.420 --> 00:07:17.060 that are buying from the back room directly. 00:07:17.500 --> 00:07:20.660 There is so much competition out there that just 00:07:20.660 --> 00:07:23.199 walking into your thrift store. Sure, can it 00:07:23.199 --> 00:07:25.959 make you a couple thousand dollars a month? Yes, 00:07:25.980 --> 00:07:28.540 but it's going to be a lot of damn work. What 00:07:28.540 --> 00:07:30.939 if I told you you could go? And build a relationship 00:07:30.939 --> 00:07:33.620 with somebody. And then you go get the best items. 00:07:33.620 --> 00:07:36.040 Maybe you spend $100 on that item, right? But 00:07:36.040 --> 00:07:38.680 you can sell it for $200, right? Then you know, 00:07:38.779 --> 00:07:41.360 oh, well, let's go on Facebook Marketplace. Let's 00:07:41.360 --> 00:07:43.300 find the same thing, right? Let's see if we can 00:07:43.300 --> 00:07:47.740 make this replicate itself. That is the exciting 00:07:47.740 --> 00:07:50.360 part to me. It's like people that sell replans 00:07:50.360 --> 00:07:53.439 on Amazon and eBay. You got one listing. You 00:07:53.439 --> 00:07:55.699 just change the quantity when you get another 00:07:55.699 --> 00:07:58.600 one in. Change the quantity. Who wouldn't want 00:07:58.600 --> 00:08:01.819 this type of business? I think it's almost the 00:08:01.819 --> 00:08:03.899 perfect reselling business to have. And in the 00:08:03.899 --> 00:08:06.839 beginning, it might seem far -fetched that you 00:08:06.839 --> 00:08:09.579 can do this. But I think what you were trying 00:08:09.579 --> 00:08:12.000 to get at is it's going to take some work. But 00:08:12.000 --> 00:08:14.139 if you do it now, it's only going to benefit 00:08:14.139 --> 00:08:16.740 you tenfold in the future. Because me and Johnny 00:08:16.740 --> 00:08:19.540 are sitting here 20 years later still hoping 00:08:19.540 --> 00:08:21.980 we can replicate that business that he's talking 00:08:21.980 --> 00:08:25.439 about where we can sell the $50 ASP items. And 00:08:25.439 --> 00:08:29.019 I'll tell you, right? It sounds crazy, right? 00:08:29.139 --> 00:08:32.559 Like to have an ASP of $46. I sold 43. I only 00:08:32.559 --> 00:08:35.620 got 29 listed. Like I'm not carrying a huge amount 00:08:35.620 --> 00:08:39.000 of inventory. Sure. I only sold $2 ,000, but 00:08:39.000 --> 00:08:41.500 you could easily scale this up if you wanted 00:08:41.500 --> 00:08:43.419 to. And that's my plan moving forward. I'm going 00:08:43.419 --> 00:08:45.179 to continue to scale this up. I'm going to continue 00:08:45.179 --> 00:08:47.639 to list better, more expensive quality items. 00:08:47.759 --> 00:08:49.480 I got a few items that are listed for a couple 00:08:49.480 --> 00:08:52.240 hundred bucks in my store currently, but it's 00:08:52.240 --> 00:08:54.730 all about. Building relationships. This stuff 00:08:54.730 --> 00:08:56.710 just didn't wind up in my lap at all. It took 00:08:56.710 --> 00:08:59.730 conversations of me having with individuals to 00:08:59.730 --> 00:09:02.889 get these products. Right. And I'm not going 00:09:02.889 --> 00:09:05.429 to lie to you. It's going to be harder at the 00:09:05.429 --> 00:09:07.950 start than people going the other route. Because 00:09:07.950 --> 00:09:11.350 it's easy to get a box of DVDs, a trunk of books, 00:09:11.509 --> 00:09:16.789 I don't know, a store bin of CDs. That's easy. 00:09:17.149 --> 00:09:19.090 And I'm not discrediting the people that like 00:09:19.090 --> 00:09:21.980 to do that. I'm not. I'm just saying. What's 00:09:21.980 --> 00:09:23.779 up, Amazon tellers? We wanted to take a second 00:09:23.779 --> 00:09:26.059 to talk about GoToLister, the software me and 00:09:26.059 --> 00:09:28.419 Johnny both use to list and manage our inventory 00:09:28.419 --> 00:09:31.440 and grow our businesses. With the fastest listing 00:09:31.440 --> 00:09:33.419 speeds out there and built -in profit analytics, 00:09:33.940 --> 00:09:37.080 it's a no -brainer. Easily and quickly have items 00:09:37.080 --> 00:09:40.059 available for sale using 2D barcodes and get 00:09:40.059 --> 00:09:42.000 more for your items with its built -in smart 00:09:42.000 --> 00:09:44.620 pricing. Make sure to check out the 30 -day free 00:09:44.620 --> 00:09:48.159 trial at gotolister .com backslash Mike or using 00:09:48.159 --> 00:09:51.220 the link in the description below. So you're 00:09:51.220 --> 00:09:52.899 going to make more money, I think, in the long 00:09:52.899 --> 00:09:56.080 run if you run this kind of model, especially 00:09:56.080 --> 00:09:58.059 with fees rising, because that's just going to 00:09:58.059 --> 00:09:59.639 eat out your margin or your lower end stuff. 00:09:59.779 --> 00:10:01.340 And you got two choices, raise your prices or 00:10:01.340 --> 00:10:04.360 stop sourcing that crap. But that notwithstanding, 00:10:04.480 --> 00:10:07.120 I'm going to kind of give you some easy ones. 00:10:07.220 --> 00:10:09.679 I've mentioned them throughout the podcast over 00:10:09.679 --> 00:10:11.440 the years, but I'm going to mention them all 00:10:11.440 --> 00:10:13.740 in one block. So if you're a note taker, now 00:10:13.740 --> 00:10:16.600 would be a good time. Books, you're going to 00:10:16.600 --> 00:10:19.230 look for the out of print niche crap. Your technical, 00:10:19.490 --> 00:10:22.230 your art design, your regional history, occult, 00:10:22.309 --> 00:10:26.450 witchcraft, tabletop RPG, certain cookbooks, 00:10:26.610 --> 00:10:29.950 university press, or small presses. For books, 00:10:30.049 --> 00:10:34.610 that's pretty good. Also specific editions. I 00:10:34.610 --> 00:10:36.509 mean, this kind of requires some book knowledge, 00:10:36.590 --> 00:10:38.409 but if you're able to identify a first edition, 00:10:38.750 --> 00:10:41.570 an illustrated edition, a limited print run, 00:10:41.750 --> 00:10:46.840 and Pacific ISBN cover variants, yeah. they'll 00:10:46.840 --> 00:10:49.100 pick those up too and then your sets and volumes 00:10:49.100 --> 00:10:51.899 a lot of sets ain't worth fifty dollars or more 00:10:51.899 --> 00:10:54.440 some of them are being able to identify those 00:10:54.440 --> 00:10:57.679 pretty much on site like if i knew what an eastern 00:10:57.679 --> 00:11:00.519 press books look looks like i picked that up 00:11:00.519 --> 00:11:04.000 no brainer every time that now that's not saying 00:11:04.000 --> 00:11:06.039 there are eastern press books fifty dollars or 00:11:06.039 --> 00:11:09.539 less there are but that is a fast seller you 00:11:09.539 --> 00:11:11.240 may want to pick it up regardless because that 00:11:11.240 --> 00:11:14.759 publisher will just fly off the shelf And again, 00:11:14.820 --> 00:11:18.120 I'm not saying limit yourself to $50 or higher, 00:11:18.320 --> 00:11:20.759 but on average, you should be attempting this. 00:11:21.360 --> 00:11:25.100 Now, for your CDs, same thing. You're out of 00:11:25.100 --> 00:11:27.340 print. You're limited press. You're certain genres. 00:11:27.600 --> 00:11:29.940 You got your metal, your punk, your indie, your 00:11:29.940 --> 00:11:33.600 Japanese import, early pressings, box sets. You 00:11:33.600 --> 00:11:36.440 got your long box special weird packaging. Sometimes 00:11:36.440 --> 00:11:39.980 that pushes value. On your DVD front, you got 00:11:39.980 --> 00:11:42.620 your boutique labels, your Criterion, your Aero. 00:11:43.329 --> 00:11:46.250 your limited steelbooks, your niche cult horror, 00:11:46.509 --> 00:11:49.250 complete series box sets, and then you've got 00:11:49.250 --> 00:11:53.330 your region format oddities. That can push the 00:11:53.330 --> 00:11:54.769 value depending on what it is because maybe it 00:11:54.769 --> 00:11:57.870 has a different art cover on the disc itself 00:11:57.870 --> 00:12:01.210 that makes it $75 for reasons that collectors 00:12:01.210 --> 00:12:05.149 decided to be so. Now, you can pick one of these. 00:12:05.210 --> 00:12:06.710 You can pick all three of these. If you pick 00:12:06.710 --> 00:12:08.750 all three, you're going to find more $50 plus 00:12:08.750 --> 00:12:11.009 items, in my opinion, and you can run a fantastic 00:12:11.009 --> 00:12:14.070 eBay store doing that. Now, I didn't mention 00:12:14.070 --> 00:12:16.610 everything, but I mentioned enough to get you 00:12:16.610 --> 00:12:20.330 started. There are plenty of other things. Mike's 00:12:20.330 --> 00:12:22.149 more experienced with CDs and DVDs. He could 00:12:22.149 --> 00:12:23.809 probably give you a couple more than I did on 00:12:23.809 --> 00:12:26.029 my little short list here, but those I know are 00:12:26.029 --> 00:12:30.309 valuable. You could do concert DVDs, usually 00:12:30.309 --> 00:12:32.690 always hold value, even if it's your least favorite 00:12:32.690 --> 00:12:34.950 artist, right? Like even if it's, I remember 00:12:34.950 --> 00:12:36.950 the, dude, I actually remember this. The first 00:12:36.950 --> 00:12:41.350 concert DVD I ever sourced was an NSYNC. uh johnny's 00:12:41.350 --> 00:12:45.070 favorite boy band and uh concert dvds are always 00:12:45.070 --> 00:12:47.269 amazing even if it's weird stuff you never heard 00:12:47.269 --> 00:12:50.029 of uh on the topic of finding like variants of 00:12:50.029 --> 00:12:52.909 books these exist more now than ever right just 00:12:52.909 --> 00:12:54.750 look at taylor swift's album she put out like 00:12:54.750 --> 00:12:57.929 35 different like versions and covers right and 00:12:57.929 --> 00:13:02.570 like i found one it was a while back now i got 00:13:02.570 --> 00:13:05.230 this from a relationship it was a my library 00:13:05.230 --> 00:13:08.250 that i work with uh it's a popular fiction book 00:13:08.909 --> 00:13:12.889 Iron Flame by Rebecca Yaros, or however you pronounce 00:13:12.889 --> 00:13:15.610 her last name. Super popular fiction book. If 00:13:15.610 --> 00:13:17.289 you've seen it in the store, you probably wouldn't 00:13:17.289 --> 00:13:19.889 scan it. I personally enjoy scanning fiction. 00:13:19.970 --> 00:13:21.409 If the price is right, there's a lot of fast 00:13:21.409 --> 00:13:24.129 -moving stuff. But it was a Target -exclusive 00:13:24.129 --> 00:13:26.850 cover. So instead of it being like a $10 book, 00:13:27.029 --> 00:13:31.049 it was like a $120 book. This is the knowledge, 00:13:31.110 --> 00:13:33.429 like we're talking about, that if you want to... 00:13:33.740 --> 00:13:36.340 sell the quality items you're not going to find 00:13:36.340 --> 00:13:38.799 it walking sure every once in a while you walk 00:13:38.799 --> 00:13:41.600 in you find the gem in the thrift store but this 00:13:41.600 --> 00:13:44.250 type of stuff You're going upstream, which we 00:13:44.250 --> 00:13:46.149 all should be doing anyway. None of us should 00:13:46.149 --> 00:13:48.169 just be relying on these crappy thrift stores 00:13:48.169 --> 00:13:51.009 that are scanning, looking everything up. Yeah, 00:13:51.070 --> 00:13:52.830 I know some people will comment, my thrift stores 00:13:52.830 --> 00:13:54.509 are great. Well, my thrift stores used to be 00:13:54.509 --> 00:13:57.250 great back in 2023 too. And it's just a matter 00:13:57.250 --> 00:13:59.750 of time because as the belts tighten up, they're 00:13:59.750 --> 00:14:01.389 going to look for more ways to make money off 00:14:01.389 --> 00:14:02.950 the junk they have coming in that they're paying 00:14:02.950 --> 00:14:05.750 absolutely nothing for. Your goal, my goal is 00:14:05.750 --> 00:14:08.090 every time I drive by Goodwill and I see somebody 00:14:08.090 --> 00:14:10.470 offloading something into those dumb gay lords 00:14:10.470 --> 00:14:13.379 they have out back. Think to myself, how can 00:14:13.379 --> 00:14:15.899 I be the guy that gets that stuff and not the 00:14:15.899 --> 00:14:17.860 goodwill, right? That should be our goal is to 00:14:17.860 --> 00:14:20.519 get this stuff directly from the source, directly 00:14:20.519 --> 00:14:23.759 from the person's bookshelves. I mean, I've crushed 00:14:23.759 --> 00:14:26.100 when I was doing free book pickups or when I 00:14:26.100 --> 00:14:29.200 was paying 15 cents a pound, I was getting crazy 00:14:29.200 --> 00:14:32.980 sets. I have 15 cents a pound, all first edition 00:14:32.980 --> 00:14:35.940 Stephen King's, 15 cents a pound, full set of 00:14:35.940 --> 00:14:38.539 Dragonlance. I'm talking every goddamn one of 00:14:38.539 --> 00:14:41.019 them, all hundred and however many. Full sets 00:14:41.019 --> 00:14:43.980 of the Masters of Gar, like 15 cents a pound 00:14:43.980 --> 00:14:46.279 because I'm going directly to the source. I'm 00:14:46.279 --> 00:14:48.399 going directly to these people's houses. They're 00:14:48.399 --> 00:14:50.460 moving. They got to get rid of it. They need 00:14:50.460 --> 00:14:53.100 the money. It's got to go somewhere. That, you're 00:14:53.100 --> 00:14:54.840 never going to find that in a thrift store. You're 00:14:54.840 --> 00:14:56.500 never going to find none of that in a thrift 00:14:56.500 --> 00:15:00.019 store. It just does not exist. It is, it's nice. 00:15:00.159 --> 00:15:02.080 I'll tell you what, Johnny, I love packing eBay 00:15:02.080 --> 00:15:04.679 orders now because I know. I made a nice chunk 00:15:04.679 --> 00:15:06.539 of money, right? I don't even care if I got to 00:15:06.539 --> 00:15:08.480 put it in a box that cost me a dollar because 00:15:08.480 --> 00:15:11.259 I know, hey, this is actually going to make me 00:15:11.259 --> 00:15:13.379 money. And in Amazon, we should even be focusing 00:15:13.379 --> 00:15:15.960 more on this because you make more money the 00:15:15.960 --> 00:15:18.240 higher the average selling price is of your items. 00:15:18.340 --> 00:15:22.129 You sell a DVD for 10 bucks. You make $3, but 00:15:22.129 --> 00:15:24.649 if you sell it for 30, you make $22, right? So 00:15:24.649 --> 00:15:28.070 you make more money as you go up the scale of 00:15:28.070 --> 00:15:31.110 the selling price of an item on Amazon. But it's 00:15:31.110 --> 00:15:32.669 not, you know, you're not just going to be able 00:15:32.669 --> 00:15:35.210 to build a business off this if you just go into 00:15:35.210 --> 00:15:37.450 the thrift stores. I mean, I see this in pawn 00:15:37.450 --> 00:15:40.529 shops and I pay up in pawn shops in quotation 00:15:40.529 --> 00:15:43.289 marks, right? Like I go, I scan the DVDs, they're 00:15:43.289 --> 00:15:45.669 20 for $10, right? So like, of course, I'm going 00:15:45.669 --> 00:15:47.809 to clean up the DVDs. Well, I'll go over to the 00:15:47.809 --> 00:15:50.929 video games. He's got some new games. they're 00:15:50.929 --> 00:15:52.789 always willing to cut a deal, right? Because 00:15:52.789 --> 00:15:55.230 they want the stuff going. The last, not the 00:15:55.230 --> 00:15:57.450 last time, the previous prior to last time, I 00:15:57.450 --> 00:15:59.549 seen a bunch of video game guides. It's like, 00:15:59.610 --> 00:16:01.429 yeah, they just gave me these. I don't know what 00:16:01.429 --> 00:16:02.950 I want to do with them. And I just went through 00:16:02.950 --> 00:16:05.529 them. I wound up getting like $500 in profit 00:16:05.529 --> 00:16:07.610 just from the video game guide. But like I have 00:16:07.610 --> 00:16:09.710 the relationship with him. I walk in the door, 00:16:09.710 --> 00:16:11.850 he knows who I am. Hey, how's it going? Where 00:16:11.850 --> 00:16:13.669 you been? You got anything you're looking for? 00:16:13.789 --> 00:16:16.230 You know, just that type of conversation. And 00:16:16.230 --> 00:16:18.610 I think that's the biggest hurdle is people don't 00:16:18.610 --> 00:16:21.379 want to. I get it, man. People don't want to 00:16:21.379 --> 00:16:23.159 talk to people, right? We live in a world where 00:16:23.159 --> 00:16:25.600 we kind of just want to do our thing, go in, 00:16:25.639 --> 00:16:27.200 go out. Like how many people you see walking 00:16:27.200 --> 00:16:29.379 around, they got headphones on, right? Like they 00:16:29.379 --> 00:16:31.240 just want the whole world blocked out from them. 00:16:31.379 --> 00:16:34.019 But in reselling, you have to start thinking 00:16:34.019 --> 00:16:35.940 about this. I just started going to flea markets 00:16:35.940 --> 00:16:37.980 last year. I'm excited to go to more this year. 00:16:38.590 --> 00:16:40.470 I'm like, maybe I can get a few relationships 00:16:40.470 --> 00:16:42.690 out of that. Maybe some guys that do clean outs, 00:16:42.769 --> 00:16:44.809 but like, that's the type of mentality we need 00:16:44.809 --> 00:16:47.190 to have. And that's how we can start working 00:16:47.190 --> 00:16:50.470 towards consistently getting better items, consistently 00:16:50.470 --> 00:16:54.769 driving up our ASP. It's not that you can't do 00:16:54.769 --> 00:16:57.450 it. It just takes more work and effort. And, 00:16:57.450 --> 00:17:01.070 and you're not going to, you know, it's, you're 00:17:01.070 --> 00:17:03.429 never going to find the 1000 item pickup and 00:17:03.429 --> 00:17:06.710 it's all 50 plus dollar items. Right. This is, 00:17:06.730 --> 00:17:09.230 we're talking, you want the best stuff. You're 00:17:09.230 --> 00:17:11.690 taking the best stuff off the top. Forget the 00:17:11.690 --> 00:17:13.690 rest of it, right? That's the business model 00:17:13.690 --> 00:17:16.509 you have with this. And it's 100 % possible. 00:17:16.630 --> 00:17:19.390 I mean, I showed you my numbers and hell, I just 00:17:19.390 --> 00:17:22.549 told you guys, I use a terrible listing software 00:17:22.549 --> 00:17:25.269 for eBay. I have to correct the listings, but 00:17:25.269 --> 00:17:27.369 I don't take none of my own photos, none of that 00:17:27.369 --> 00:17:30.890 nonsense. And you guys see the results I can 00:17:30.890 --> 00:17:33.849 get. So I 100 % believe it can be done. yet again 00:17:33.849 --> 00:17:36.809 anything that's under that 30 dollar mark i'm 00:17:36.809 --> 00:17:39.049 not listening right and i got tons of it i wish 00:17:39.049 --> 00:17:40.710 i could pop the photo up here i probably have 00:17:40.710 --> 00:17:44.289 like 16 boxes of brand new inbox probably sell 00:17:44.289 --> 00:17:47.410 some of that stuff but i'm good i don't want 00:17:47.410 --> 00:17:49.809 to it's your time it's your your profit per hour 00:17:49.809 --> 00:17:51.369 i haven't said that quote in a while but i'm 00:17:51.369 --> 00:17:53.849 selling it now i'm saying let's raise the bar 00:17:53.849 --> 00:17:56.490 here and if you're new raise the bar from the 00:17:56.490 --> 00:17:59.049 get -go you're gonna have a much You're going 00:17:59.049 --> 00:18:01.769 to work a lot harder up front, sure, than the 00:18:01.769 --> 00:18:03.950 guy not doing this, but you're going to have 00:18:03.950 --> 00:18:07.269 huge payoffs later. And to make this consistent, 00:18:07.369 --> 00:18:09.750 instead of you having burst sales, you got to 00:18:09.750 --> 00:18:13.250 have non -negotiable rules. Like he just said, 00:18:13.349 --> 00:18:15.410 if it's 30 or under, I ain't touching it. That's 00:18:15.410 --> 00:18:18.990 a rule. Another rule, buy off sole comps, not 00:18:18.990 --> 00:18:21.250 listed prices. I don't care if it's listed for 00:18:21.250 --> 00:18:23.549 a million dollars. You buy off listed prices. 00:18:24.319 --> 00:18:27.460 Listen, you buy off listed prices, you need help. 00:18:27.759 --> 00:18:30.400 Yeah, it's sole comps only. You're looking at 00:18:30.400 --> 00:18:32.599 sole comps when you're unfamiliar with an item 00:18:32.599 --> 00:18:34.440 and you think it's worth money. You're not looking 00:18:34.440 --> 00:18:38.059 at listing prices, period. You got to standardize. 00:18:38.200 --> 00:18:41.539 You got to have some kind of, I don't know, condition 00:18:41.539 --> 00:18:45.059 threshold. Maybe you don't do X libraries unless 00:18:45.059 --> 00:18:47.980 it's a slam dunk. Maybe it's no missing inserts 00:18:47.980 --> 00:18:51.319 for a CD. Or no disc rod. If it's been stored 00:18:51.319 --> 00:18:54.940 in a barn outside for, I don't know, 10 years, 00:18:55.160 --> 00:18:57.480 yeah, things may be bangers, but I'm pretty sure 00:18:57.480 --> 00:18:59.980 they're not all going to work. Yep. Because they've 00:18:59.980 --> 00:19:02.519 just been stored improperly. And you've got to 00:19:02.519 --> 00:19:05.079 work your buy list of targets, man. It's that 00:19:05.079 --> 00:19:07.700 Rolodex. I mean, you spend 15 minutes a day. 00:19:08.220 --> 00:19:11.339 in a category let's say it's books or maybe you 00:19:11.339 --> 00:19:13.839 spend 45 minutes a day if you like this idea 00:19:13.839 --> 00:19:15.720 and you want to hit all three of these categories 00:19:15.720 --> 00:19:18.299 you're spending 15 minutes in each one books 00:19:18.299 --> 00:19:22.200 cds dvds and you're just burning these things 00:19:22.200 --> 00:19:24.440 in your memory what's popping up what am i seeing 00:19:24.440 --> 00:19:28.339 that sells so often and to me that means it's 00:19:28.339 --> 00:19:30.880 abundant if you're seeing solds all the time 00:19:30.880 --> 00:19:33.140 now you're one -off antiquarian book that's sold 00:19:33.140 --> 00:19:35.849 for 10 grand You're probably not going to find 00:19:35.849 --> 00:19:38.690 that. Look for some common, repeatable, multi 00:19:38.690 --> 00:19:41.829 -monthly sales and that 90 -day sales result 00:19:41.829 --> 00:19:44.089 thing that you pull up for any of the category. 00:19:45.109 --> 00:19:47.369 And you got to know the keywords to put in eBay 00:19:47.369 --> 00:19:53.230 as well. So maybe that's a title, an ISBN, the 00:19:53.230 --> 00:19:55.990 sell -through, or like a notable author. Okay, 00:19:56.089 --> 00:19:58.089 I'm going to research Stephen King. I hear his 00:19:58.089 --> 00:20:00.809 name dropped all the time. But what Stephen King? 00:20:01.289 --> 00:20:05.170 material is worth $50 plus. Maybe it's an audio 00:20:05.170 --> 00:20:08.109 book. Maybe it's, I don't know, a book from a 00:20:08.109 --> 00:20:10.150 certain publisher. And then you leave all the 00:20:10.150 --> 00:20:13.150 other Stephen Kings for the other sellers. Concentrate 00:20:13.150 --> 00:20:17.609 on the $50 plus ones. Yeah, I, and to give more 00:20:17.609 --> 00:20:21.650 context, I send 100 messages every day to brands. 00:20:22.130 --> 00:20:25.849 So in the past 30 days, I've sent 3 ,000 messages 00:20:25.849 --> 00:20:29.220 to brands about, you know. getting their product 00:20:29.220 --> 00:20:31.339 and reviewing it. And then I wind up selling 00:20:31.339 --> 00:20:34.460 it if it's worth the actual money. So there is, 00:20:34.460 --> 00:20:36.420 you know, legwork. I mean, but with anything 00:20:36.420 --> 00:20:38.940 you can't expect, if you're expecting to just 00:20:38.940 --> 00:20:41.680 walk in and have a $50 business, like, and you're 00:20:41.680 --> 00:20:43.980 not going to have to do anything like it ain't 00:20:43.980 --> 00:20:46.140 going to happen. Then days are gone. I don't 00:20:46.140 --> 00:20:48.640 know if they've ever even existed, but I mean, 00:20:48.680 --> 00:20:52.700 you have to be willing to have a super refined, 00:20:52.900 --> 00:20:55.799 focused down business. As you go up the ladder 00:20:55.799 --> 00:20:59.890 with ASP, you have to be. an expert in said business 00:20:59.890 --> 00:21:01.710 if you're going to sell the higher end stuff 00:21:01.710 --> 00:21:04.170 you need to know the makes the models how often 00:21:04.170 --> 00:21:06.890 they sell is the market up is the market down 00:21:06.890 --> 00:21:09.529 is there a new one coming out is this one you 00:21:09.529 --> 00:21:13.230 know it's like the same idea uh when like somebody 00:21:13.230 --> 00:21:15.869 passes away a famous person passes away all their 00:21:15.869 --> 00:21:18.569 stuff shoots up i mean maybe you could just be 00:21:18.569 --> 00:21:21.769 on like maybe you can just track famous people's 00:21:21.769 --> 00:21:24.309 health right and if you know somebody's on the 00:21:24.309 --> 00:21:26.630 door you just start buying all their stuff and 00:21:26.630 --> 00:21:29.339 then uh You're waiting for that small bubble 00:21:29.339 --> 00:21:31.640 in the news cycle. Yeah, yeah. I mean, I'm not 00:21:31.640 --> 00:21:33.460 going to put no bad news out there in anybody's 00:21:33.460 --> 00:21:37.920 name, but, you know, it 100 % exists, right? 00:21:38.059 --> 00:21:41.380 They're three doors down, lead singer. Mel Brooks, 00:21:41.660 --> 00:21:44.259 Dick Van Dyke, those guys are 90 -plus years 00:21:44.259 --> 00:21:46.900 old, 95 -plus years old. I think Mel Brooks is 00:21:46.900 --> 00:21:49.880 99. He ain't got many years left. If you were 00:21:49.880 --> 00:21:53.619 to stockpile Mel Brooks right now, you just wait 00:21:53.619 --> 00:21:55.690 for that small bubble. I don't know, the next 00:21:55.690 --> 00:21:58.730 five years, probably sooner, you'll be sitting 00:21:58.730 --> 00:22:01.509 pretty. I guarantee there's somebody out there 00:22:01.509 --> 00:22:04.049 that does that, man. Like, you just hoard all 00:22:04.049 --> 00:22:06.069 the stuff for the people that are, like, 90 -plus 00:22:06.069 --> 00:22:09.890 years old. And once the day comes, boom, you 00:22:09.890 --> 00:22:12.460 just. bang it all out there instantly i mean 00:22:12.460 --> 00:22:15.079 we can get that stuff today for so cheap you're 00:22:15.079 --> 00:22:17.059 just basically playing supply and demand when 00:22:17.059 --> 00:22:19.160 the time comes and like almost you're just relying 00:22:19.160 --> 00:22:20.960 on the trends but i mean that's the same way 00:22:20.960 --> 00:22:23.680 with like fashion and like just look at the vintage 00:22:23.680 --> 00:22:27.299 market how that's taken off so much you gotta 00:22:27.299 --> 00:22:29.619 you gotta be in with the end you gotta know what 00:22:29.619 --> 00:22:31.380 the hell is going on if you're just going to 00:22:31.380 --> 00:22:33.559 a store and you're just the everything seller 00:22:33.559 --> 00:22:36.380 and you don't know that you know I mean, there's 00:22:36.380 --> 00:22:38.160 people out there that focus on just like lamps. 00:22:38.380 --> 00:22:39.980 There's people out there that just focus on like 00:22:39.980 --> 00:22:42.720 kitchen mixers, right? That's their focus. That's 00:22:42.720 --> 00:22:45.140 why they can find that stuff because they know 00:22:45.140 --> 00:22:47.460 where it's at. First off, where is it located? 00:22:47.619 --> 00:22:50.000 You're not going to find many Cuisinart kitchen 00:22:50.000 --> 00:22:53.180 mixers, KitchenAid mixers in the Goodwill that 00:22:53.180 --> 00:22:54.680 are actually going to work and not in a million 00:22:54.680 --> 00:22:57.630 pieces and missing pieces. Clearly that person 00:22:57.630 --> 00:23:00.150 ain't going to the Goodwill, right? They're probably 00:23:00.150 --> 00:23:02.910 on Facebook Marketplace. Hell, you even can flip 00:23:02.910 --> 00:23:06.109 eBay to eBay. You have all these liquidation 00:23:06.109 --> 00:23:08.650 stores now. I have a lot of them around me that 00:23:08.650 --> 00:23:10.970 get pallets of this stuff from Target and you 00:23:10.970 --> 00:23:14.049 can go in and you can buy it at a discount. There's 00:23:14.049 --> 00:23:16.569 just so many options out there and you have to 00:23:16.569 --> 00:23:19.230 just kind of figure out what you want to sell. 00:23:19.710 --> 00:23:22.089 It's hard to do this as an everything seller, 00:23:22.190 --> 00:23:25.480 I think. It's hard to just be like, I want to 00:23:25.480 --> 00:23:28.160 sell the iPhones, the gold bars, the graded cards, 00:23:28.319 --> 00:23:31.259 the expensive video games, the Easton presses, 00:23:31.480 --> 00:23:35.599 the criterion collections. I think it's harder 00:23:35.599 --> 00:23:37.480 to grow that business when you're just all over 00:23:37.480 --> 00:23:39.900 the place about it. Does it give you more opportunities? 00:23:40.119 --> 00:23:42.480 Yes, but you're not an expert in any of those. 00:23:42.579 --> 00:23:44.799 If I was to go down that rabbit hole, I want 00:23:44.799 --> 00:23:46.700 to know everything there is to know about criterion 00:23:46.700 --> 00:23:48.880 collection. I know if I see it today, I'm buying 00:23:48.880 --> 00:23:50.259 it. I don't got to scan it for it because I'm 00:23:50.259 --> 00:23:52.960 only paying a buck or two bucks. i really want 00:23:52.960 --> 00:23:55.339 to start getting into the sealed stuff what's 00:23:55.339 --> 00:23:57.680 worth it are they reprinting these things right 00:23:57.680 --> 00:23:59.579 because this is a big thing now they started 00:23:59.579 --> 00:24:02.660 reprinting and reproducing a lot of the the media 00:24:02.660 --> 00:24:04.559 that has been out there even like the old school 00:24:04.559 --> 00:24:07.019 horror books like my halloween trade paperbacks 00:24:07.019 --> 00:24:09.720 they have reproduced those now and you can get 00:24:09.720 --> 00:24:12.380 them just out in the market as a new one instead 00:24:12.380 --> 00:24:15.599 of your vintage one and that absolutely crushes 00:24:15.599 --> 00:24:17.900 the price of your vintage one because people 00:24:17.900 --> 00:24:20.180 that want to read it and have it now can just 00:24:20.180 --> 00:24:22.160 get the newer one sure there's still people out 00:24:22.160 --> 00:24:24.200 there that are willing to pay that premium but 00:24:24.200 --> 00:24:26.240 a lot of this stuff when it's printed more and 00:24:26.240 --> 00:24:28.779 it's printed again and again it loses value so 00:24:28.779 --> 00:24:30.759 there's so many different levels to this and 00:24:30.759 --> 00:24:32.900 just being the person that can just walk in the 00:24:32.900 --> 00:24:34.799 store and find this and it's just repeatable 00:24:34.799 --> 00:24:38.640 right and again you're gonna have to work on 00:24:38.640 --> 00:24:40.819 your networking skills i don't care if you're 00:24:40.819 --> 00:24:45.579 a non -talker to people an introvert or not um 00:24:45.579 --> 00:24:48.519 even you extroverts you may be lazy and too busy 00:24:48.519 --> 00:24:50.380 talking but you got to focus on your talking 00:24:50.380 --> 00:24:53.259 talk if you're going to go to a thrift store 00:24:53.259 --> 00:24:55.759 a charity or library stores what you're really 00:24:55.759 --> 00:24:57.440 wanting to target if you're going to hit these 00:24:57.440 --> 00:25:01.480 places behind the counter stuff uh donation processing 00:25:01.480 --> 00:25:05.099 carts if that's allowed you hitting the Public 00:25:05.099 --> 00:25:06.839 area that's probably been picked through and 00:25:06.839 --> 00:25:09.259 combed through unless it's private suburbia, 00:25:09.259 --> 00:25:11.819 honey hole type scenario. You probably want to 00:25:11.819 --> 00:25:14.180 just avoid those places unless you, again, hit 00:25:14.180 --> 00:25:17.920 one of the marks I just mentioned. We probably 00:25:17.920 --> 00:25:21.720 really want to focus estate sales, church rummage, 00:25:21.759 --> 00:25:25.890 garage, Facebook marketplace. Now. When you look 00:25:25.890 --> 00:25:27.569 at Marketplace, you're probably looking at a 00:25:27.569 --> 00:25:30.490 pile of your media thing. But if you can spot 00:25:30.490 --> 00:25:34.029 three to like five $50 plus items just because 00:25:34.029 --> 00:25:36.210 you built in this knowledge or your software 00:25:36.210 --> 00:25:39.869 recognizes this, if you're using software, that 00:25:39.869 --> 00:25:42.630 could be huge boons. Like maybe, I don't know, 00:25:42.730 --> 00:25:45.990 it's $200 and it's for 200 items. But three to 00:25:45.990 --> 00:25:48.990 five of those items are $50 plus. It's kind of 00:25:48.990 --> 00:25:50.930 a no -brainer to me. It doesn't mean they're 00:25:50.930 --> 00:25:54.230 all $50. It could mean they're $50, $75, $120, 00:25:54.509 --> 00:25:57.490 $500 in some instances. But you being able to 00:25:57.490 --> 00:25:59.529 see these things, again, or your software being 00:25:59.529 --> 00:26:02.809 able to, that's just going to serve you to be 00:26:02.809 --> 00:26:04.990 able to build this model, make it repeatable, 00:26:05.009 --> 00:26:09.470 and make it consistent. Older households with 00:26:09.470 --> 00:26:13.230 deep libraries, their house is a room wall of 00:26:13.230 --> 00:26:15.910 books. It doesn't mean they're getting the right 00:26:15.910 --> 00:26:18.400 kinds of books. But that's what you should be 00:26:18.400 --> 00:26:20.680 targeting is huge collections like that because 00:26:20.680 --> 00:26:22.839 the odds are more in your favor that you're going 00:26:22.839 --> 00:26:27.640 to get a hit that way. Same for your music and 00:26:27.640 --> 00:26:30.220 movie collectors. If it's just they got dedicated 00:26:30.220 --> 00:26:33.220 room to their hobby, that's a good indicator 00:26:33.220 --> 00:26:35.500 that they got some bangers in there. And you 00:26:35.500 --> 00:26:37.980 being Johnny on the spot, no pun intended maybe, 00:26:38.200 --> 00:26:44.289 that's going to serve you well. And then... If 00:26:44.289 --> 00:26:46.069 you're going to some place that's public like 00:26:46.069 --> 00:26:48.750 an estate sale, arrive early. Be the first in 00:26:48.750 --> 00:26:51.849 line because you won't be the last in line and 00:26:51.849 --> 00:26:54.089 miss everything if you're there a couple hours 00:26:54.089 --> 00:26:57.170 early. I mean, I think Tommy Boy mentions that 00:26:57.170 --> 00:26:58.809 frequently when he's on the calls. Get there 00:26:58.809 --> 00:27:04.410 early. You want to be in line early. Yeah, and 00:27:04.410 --> 00:27:07.990 then the problem with your Facebook marketplace, 00:27:08.250 --> 00:27:13.420 your Craigslist, and your offer ups is… The reliability 00:27:13.420 --> 00:27:16.119 of other humans, that's outside your control. 00:27:16.359 --> 00:27:18.519 You may schedule something. You may be in that 00:27:18.519 --> 00:27:20.380 parking lot waiting for them to show up. They 00:27:20.380 --> 00:27:23.400 ain't going to show up. But I tell you, if you 00:27:23.400 --> 00:27:25.480 meet a couple of sellers that you're buying from 00:27:25.480 --> 00:27:28.160 repeatedly, you can then build a relationship 00:27:28.160 --> 00:27:30.579 with that person. And they're no longer putting 00:27:30.579 --> 00:27:32.400 that stuff on Marketplace. They're just selling 00:27:32.400 --> 00:27:35.380 to you direct now. Maybe they're, I don't know, 00:27:35.440 --> 00:27:38.869 a... storage unit guy or they're a flea market 00:27:38.869 --> 00:27:40.430 guy and they're just selling their leftovers 00:27:40.430 --> 00:27:43.450 between the weekends on marketplace or some such 00:27:43.450 --> 00:27:46.450 getting those guys to work for you where they 00:27:46.450 --> 00:27:51.190 just sell direct to you that's huge i think uh 00:27:51.190 --> 00:27:55.329 as much as i sit here and say that it's the perfect 00:27:55.329 --> 00:27:57.130 business model you're probably thinking michael 00:27:57.130 --> 00:27:59.910 why don't you do it well i have some of those 00:27:59.910 --> 00:28:02.589 types of sources but i have to mix in a lower 00:28:02.589 --> 00:28:05.309 dollar stuff to pay the bills it's just the The 00:28:05.309 --> 00:28:08.369 honest truth of what my area provides for me 00:28:08.369 --> 00:28:11.049 is not the best quality stuff. Sure, our house 00:28:11.049 --> 00:28:15.549 is full of absolutely gems. Yes, I just choose 00:28:15.549 --> 00:28:18.769 to have the relationships I have. If another 00:28:18.769 --> 00:28:20.710 relationship arises, sure, I'll take advantage 00:28:20.710 --> 00:28:23.910 of it. I was in a thrift store literally on Friday. 00:28:24.029 --> 00:28:26.509 We were recording this on Sunday. Did my library 00:28:26.509 --> 00:28:28.029 pick up? There's a thrift store in the town of 00:28:28.029 --> 00:28:31.130 my library. I went in. I was scanning the DVDs. 00:28:31.130 --> 00:28:33.150 The lady that puts out the DVDs in the book nook 00:28:33.150 --> 00:28:35.269 was there and said, hey. I say, you're buying 00:28:35.269 --> 00:28:37.549 some of our DVDs. I got a whole box of horror 00:28:37.549 --> 00:28:39.390 DVDs in the back. You want to check them out? 00:28:39.410 --> 00:28:40.890 I don't put that much horror out here because 00:28:40.890 --> 00:28:43.589 it's not good for the clientele that we serve. 00:28:43.750 --> 00:28:45.710 I'm like, yeah, sure. Why not? We'll got our 00:28:45.710 --> 00:28:47.549 whole box of horror. Of course, I grab, you know, 00:28:47.569 --> 00:28:50.509 five to 10 out of the box. She appreciates it. 00:28:50.990 --> 00:28:53.049 Next time, you know, she's there. She knows I 00:28:53.049 --> 00:28:55.230 bought some from her. Little things like that. 00:28:55.369 --> 00:28:57.369 And if you're out there enough and you're having 00:28:57.369 --> 00:28:59.390 conversations and you're being polite, you're 00:28:59.390 --> 00:29:01.529 keeping the shelves clean, you're buying the 00:29:01.529 --> 00:29:04.299 stuff. These relationships will fall on your 00:29:04.299 --> 00:29:06.400 lap. That is not the only time. It happens more 00:29:06.400 --> 00:29:08.059 than you think. When they see you with a big 00:29:08.059 --> 00:29:10.720 bag full of stuff and you're buying it and you 00:29:10.720 --> 00:29:12.759 just happen to be there on that day when a worker 00:29:12.759 --> 00:29:15.380 sees you. I've been in many back rooms because 00:29:15.380 --> 00:29:17.380 of it. I have ongoing back room relationships 00:29:17.380 --> 00:29:20.299 because of it. It opens doors you didn't think 00:29:20.299 --> 00:29:22.000 you could open. And that's how you start going 00:29:22.000 --> 00:29:25.359 up the ladder. So sure, day one, you go out and 00:29:25.359 --> 00:29:27.640 you're looking for only $50 items in your thrift 00:29:27.640 --> 00:29:31.200 store. Bad news for you. It ain't going to work. 00:29:31.690 --> 00:29:33.289 But we're not sitting here telling you that's 00:29:33.289 --> 00:29:34.869 how you're going to go about having this business 00:29:34.869 --> 00:29:37.269 model. It's about figuring out what you want 00:29:37.269 --> 00:29:40.390 to sell. Where can you find the stuff you want 00:29:40.390 --> 00:29:43.730 to sell? It is the big thing. It's not just you 00:29:43.730 --> 00:29:46.569 go out into the yard and you dig it up. Where 00:29:46.569 --> 00:29:49.549 does this stuff exist? Where are the people? 00:29:49.750 --> 00:29:52.380 You know, it's the same. I know. There used to 00:29:52.380 --> 00:29:55.460 be this big push of like, go to book sales in 00:29:55.460 --> 00:29:58.059 more affluent areas. Go to thrift stores in more 00:29:58.059 --> 00:30:00.559 affluent areas. That's 100 % a thing. I even 00:30:00.559 --> 00:30:03.079 see it in this little area that I'm in. When 00:30:03.079 --> 00:30:05.180 I go out to the further stores, it might be a 00:30:05.180 --> 00:30:06.819 little bit more expensive, but the quality is 00:30:06.819 --> 00:30:09.500 better. Perfect example of this is record stores. 00:30:09.839 --> 00:30:12.160 You go to record stores, you're paying at least 00:30:12.160 --> 00:30:15.980 $3. They have anything you can imagine, but the 00:30:15.980 --> 00:30:18.099 quality is way better. They're checking the disc. 00:30:18.299 --> 00:30:20.200 They're not putting the junk out on the sales 00:30:20.200 --> 00:30:22.960 floor. This is premium. top -line quality for 00:30:22.960 --> 00:30:24.720 the stuff we're looking for. That's why I love 00:30:24.720 --> 00:30:27.180 going to record stores, because I know it's good 00:30:27.180 --> 00:30:29.480 stuff, and it's going to be reasonably priced, 00:30:29.539 --> 00:30:31.180 because these people want to sell it in -store, 00:30:31.200 --> 00:30:34.140 not online. And the quality's there. They always 00:30:34.140 --> 00:30:36.180 have more coming in. Sure, you can't go there 00:30:36.180 --> 00:30:37.880 all the time, but it's the same with the pawn 00:30:37.880 --> 00:30:40.000 shops. Like Johnny said, whenever I go to a pawn 00:30:40.000 --> 00:30:42.930 shop, I bought... Books, graphic novels from 00:30:42.930 --> 00:30:44.549 pawn shops. Like who in their mind would think 00:30:44.549 --> 00:30:46.170 you could find graphic novels at pawn shops? 00:30:46.289 --> 00:30:47.950 But you don't know until you actually go out 00:30:47.950 --> 00:30:49.630 and put in the time. This whole thing's irrelevant. 00:30:49.869 --> 00:30:51.369 If you're not willing to actually go out there 00:30:51.369 --> 00:30:53.849 and see what the hell's around you, keep a little 00:30:53.849 --> 00:30:57.289 notepad of where's good, who has what, what relationships, 00:30:57.490 --> 00:30:59.390 who am I talking to and what stores. So when 00:30:59.390 --> 00:31:02.430 you go back in, hey, John, what's up? Yeah, I'm 00:31:02.430 --> 00:31:04.589 back. Yeah, oh, yeah. You know, we got more of 00:31:04.589 --> 00:31:06.769 the game guides you bought last time. We got 00:31:06.769 --> 00:31:09.190 more new sealed games. Like that is how you're 00:31:09.190 --> 00:31:11.740 going to win in reselling. Not even. you're going 00:31:11.740 --> 00:31:13.299 to get the better stuff, but you're overall just 00:31:13.299 --> 00:31:15.259 going to be winning in reselling irregardless 00:31:15.259 --> 00:31:16.839 because you're going to have better relationships, 00:31:16.940 --> 00:31:18.180 which means you're going to have better quality 00:31:18.180 --> 00:31:21.839 access to all of the stuff. Right. And we had 00:31:21.839 --> 00:31:24.680 a bulk, I think they were a DVD seller, post 00:31:24.680 --> 00:31:26.940 their numbers. They were good numbers. I'm not 00:31:26.940 --> 00:31:29.980 knocking what they're doing. But again, addressing 00:31:29.980 --> 00:31:32.299 the people with 20 hours or less who don't want 00:31:32.299 --> 00:31:37.700 to do bulk, who just want a awesome, well, potentially 00:31:37.700 --> 00:31:41.410 awesome sell -through rate. You got to sell desirable 00:31:41.410 --> 00:31:44.450 items. You can't sell the, these may take a year 00:31:44.450 --> 00:31:46.509 sell through rate items. I mean, you can, you 00:31:46.509 --> 00:31:50.109 should, but you need, you need to eat. So you 00:31:50.109 --> 00:31:52.569 had to have the faster moving things at the $50 00:31:52.569 --> 00:31:55.869 plus mark in order to accomplish that. Now to 00:31:55.869 --> 00:31:57.490 Mike's point, I'm going to use Mike as example. 00:31:57.809 --> 00:31:59.410 It's an hour and a half. You don't like to go 00:31:59.410 --> 00:32:01.990 outside that bubble, right? Basically. Sure. 00:32:02.069 --> 00:32:06.130 Okay. So hour and a half bubble. And if you truly 00:32:06.130 --> 00:32:10.269 cannot find $50 items plus, And you've combed 00:32:10.269 --> 00:32:12.210 every nook and cranny, all your marketplace, 00:32:12.329 --> 00:32:15.089 and your area does not provide this. You cannot 00:32:15.089 --> 00:32:17.910 do an hour and a half? Okay, lower it. Now you're 00:32:17.910 --> 00:32:21.930 the $40 plus guy. If you need consistently, and 00:32:21.930 --> 00:32:24.230 you can find $40 plus. You can't do that? Okay, 00:32:24.349 --> 00:32:28.930 $30 now. But you want to make the bar high, and 00:32:28.930 --> 00:32:30.950 you don't want to settle for less. You only want 00:32:30.950 --> 00:32:35.960 to settle for lower or less if you truly... truly 00:32:35.960 --> 00:32:37.920 cannot find these items but i'm telling you this 00:32:37.920 --> 00:32:41.220 stuff is everywhere um but in some maybe rural 00:32:41.220 --> 00:32:44.460 areas maybe you live in alaska it's not as frequent 00:32:44.460 --> 00:32:47.339 and you need frequency for ebay now for this 00:32:47.339 --> 00:32:49.799 model and for the particular group of people 00:32:49.799 --> 00:32:53.640 that aren't bulk that i'm speaking to you you 00:32:53.640 --> 00:32:56.339 want to try to find six to twelve items a week 00:32:56.339 --> 00:32:59.640 that's it you're not dealing with thousands of 00:32:59.640 --> 00:33:02.299 items you're dealing with six to twelve items 00:33:02.299 --> 00:33:06.630 a week That pretty much makes you be able to 00:33:06.630 --> 00:33:11.289 do one listing a day. Every human, despite, I'm 00:33:11.289 --> 00:33:13.289 going to rule out having physical limitations 00:33:13.289 --> 00:33:16.930 like a paraplegic, can list one item a week on 00:33:16.930 --> 00:33:20.289 eBay. Truly. It's not impossible. It may take 00:33:20.289 --> 00:33:23.089 you 30 minutes to figure it out your first time, 00:33:23.130 --> 00:33:24.269 but you're going to get smarter. You're going 00:33:24.269 --> 00:33:26.170 to get faster. You're going to get tools to enable 00:33:26.170 --> 00:33:28.930 you to be able to do these things fast. Now, 00:33:28.970 --> 00:33:33.009 the other thing they were saying, which is true 00:33:33.009 --> 00:33:36.259 -ish, Scale. Well, with enough relationships, 00:33:36.680 --> 00:33:39.859 you can scale with this. You're going to start 00:33:39.859 --> 00:33:41.779 with a super small store and it's going to gradually 00:33:41.779 --> 00:33:44.500 expand. Will it ever expand to the big numbers 00:33:44.500 --> 00:33:46.380 of the bulk guys who are just selling everything 00:33:46.380 --> 00:33:50.200 at $10 plus? Absolutely not. But I'm telling 00:33:50.200 --> 00:33:52.299 you, you're going to have an easier life unless 00:33:52.299 --> 00:33:56.079 you want to go do bulk. That's a choice. So I'm 00:33:56.079 --> 00:33:58.099 excluding the bulk people. They've chosen that 00:33:58.099 --> 00:34:01.140 lot. They want to do it that way because I'd 00:34:01.140 --> 00:34:05.069 rather have... You people that wanted to stay 00:34:05.069 --> 00:34:08.090 part -time and don't want to have a big storage 00:34:08.090 --> 00:34:11.269 bill or a rent bill, be able to have things in 00:34:11.269 --> 00:34:14.070 your items, make it in your home, that is. Make 00:34:14.070 --> 00:34:16.769 them $50 plus. Have a bookcase. Have two bookcases 00:34:16.769 --> 00:34:19.789 of $50 plus items. I think that will serve you 00:34:19.789 --> 00:34:23.070 well. But it's going to be hard work. You may 00:34:23.070 --> 00:34:25.289 be working less hours, but you're doing more 00:34:25.289 --> 00:34:27.030 intense hours. You're coming home with less. 00:34:27.070 --> 00:34:28.929 Some days you may come home with nothing. Some 00:34:28.929 --> 00:34:31.239 days you may come home with five items. That's 00:34:31.239 --> 00:34:34.199 okay with this model. I agree, man. You summed 00:34:34.199 --> 00:34:36.760 it up good right there. And I know you kind of 00:34:36.760 --> 00:34:38.519 hit on the eBay, but I'll just cover it on the 00:34:38.519 --> 00:34:42.400 Amazon side. You could sell one book on Amazon 00:34:42.400 --> 00:34:46.219 for $10 and make $1. Or you could sell one book 00:34:46.219 --> 00:34:52.559 on Amazon for $25 and make $13 .76. So in theory, 00:34:52.579 --> 00:34:55.679 you would have to sell 14 $10 books on Amazon 00:34:55.679 --> 00:35:00.369 to equal the same profit as one. $25 profit book. 00:35:00.489 --> 00:35:04.090 That is why that business model appeals to both 00:35:04.090 --> 00:35:05.889 me and Johnny. And if there was a world where 00:35:05.889 --> 00:35:08.050 we could only get this type of stuff, we would 00:35:08.050 --> 00:35:11.230 100 % be living in it and doing everything we 00:35:11.230 --> 00:35:14.170 can to continue growing that. And you don't have 00:35:14.170 --> 00:35:16.710 to have the biggest store. It's a complete lie. 00:35:17.050 --> 00:35:19.170 I want to have the smallest store where all my 00:35:19.170 --> 00:35:21.329 stuff sells for the most amount of money every 00:35:21.329 --> 00:35:23.889 single time something gets listed. I'm going 00:35:23.889 --> 00:35:26.780 to say this, for this model, I don't think you 00:35:26.780 --> 00:35:28.539 need to list every day as long as you're listing 00:35:28.539 --> 00:35:31.460 desirable $50 plus items. You come home with 00:35:31.460 --> 00:35:33.219 six items and you don't have an item for day 00:35:33.219 --> 00:35:36.000 seven if you're listing one a day. I think you're 00:35:36.000 --> 00:35:37.940 okay because people are looking for this stuff 00:35:37.940 --> 00:35:40.639 actively and they're going to buy it. This model 00:35:40.639 --> 00:35:43.840 lets you list less, which is less work, which 00:35:43.840 --> 00:35:46.539 is more dollars per hour. I know we're going 00:35:46.539 --> 00:35:48.599 to get flack for this in the comments, but how 00:35:48.599 --> 00:35:49.920 are you going to scale? I'm not talking about 00:35:49.920 --> 00:35:51.820 scaling right now. I'm talking about starting. 00:35:52.429 --> 00:35:54.949 getting your relationships, knowing what's valuable. 00:35:55.690 --> 00:35:58.230 And that's what you need to start with. Don't 00:35:58.230 --> 00:36:00.469 learn that stuff later. Learn it at the beginning. 00:36:00.630 --> 00:36:03.110 Or if your hobbyist is trying to make your ASP 00:36:03.110 --> 00:36:05.309 and your income come in a little bit better, 00:36:05.469 --> 00:36:08.030 know what the hell you're sourcing for. You got 00:36:08.030 --> 00:36:09.789 to put in a little bit of work. This model is 00:36:09.789 --> 00:36:12.710 not easy. It is hard. I'm not going to lie to 00:36:12.710 --> 00:36:15.409 you. But the benefits are there very much so. 00:36:15.929 --> 00:36:18.829 Yeah, even on the cheap end, right? The craziest 00:36:18.829 --> 00:36:21.190 books I've ever found were from my 15 cents a 00:36:21.190 --> 00:36:23.090 pound pickups, right? It's just, it's going to 00:36:23.090 --> 00:36:25.090 take a lot of damn work and it's going to take 00:36:25.090 --> 00:36:27.050 you getting an ad. It's going to take you having 00:36:27.050 --> 00:36:28.750 a conversation with somebody. It's going to take 00:36:28.750 --> 00:36:31.110 you going into a stranger's house. It's going 00:36:31.110 --> 00:36:32.869 to take you dealing with a bunch of junk that 00:36:32.869 --> 00:36:35.630 ain't worth it. But every once in a while, someone 00:36:35.630 --> 00:36:37.309 needs to get rid of their Stephen King collection. 00:36:37.469 --> 00:36:39.389 Someone needs to get rid of their first edition 00:36:39.389 --> 00:36:41.630 signs, whatever it may be. And that's, those 00:36:41.630 --> 00:36:44.130 are the opportunities you can build upon. That's 00:36:44.130 --> 00:36:45.730 going to do it for this episode. I think it was 00:36:45.730 --> 00:36:47.650 a good episode. I think everybody should strive. 00:36:48.079 --> 00:36:51.039 to have a higher ASP. I know that is my goal 00:36:51.039 --> 00:36:53.579 in 2026, just because all the changes on Amazon. 00:36:53.920 --> 00:36:56.579 I want to be the person that's got a $20 ASP, 00:36:56.599 --> 00:36:58.739 which in theory would mean I could absolutely 00:36:58.739 --> 00:37:02.599 have a way smaller inventory. Last year, I was 00:37:02.599 --> 00:37:05.320 close to 6 ,000 units. This year, I don't think 00:37:05.320 --> 00:37:07.519 I'll even break 4 ,000 because I'm being way 00:37:07.519 --> 00:37:09.860 more selective and the stuff I'm buying is going 00:37:09.860 --> 00:37:12.320 to sell quicker and for more money. Like Johnny 00:37:12.320 --> 00:37:13.980 said, when I go out to the thrift stores, the 00:37:13.980 --> 00:37:17.070 car isn't fully loaded. It's half of what it 00:37:17.070 --> 00:37:18.969 used to be, but I know everything that's going 00:37:18.969 --> 00:37:20.969 out in those boxes every single week is going 00:37:20.969 --> 00:37:22.889 to sell for top dollar. We'll talk to you all 00:37:22.889 --> 00:37:25.610 in next week's episode. Thanks for listening 00:37:25.610 --> 00:37:27.630 to another episode of the Reseller's Mindset 00:37:27.630 --> 00:37:30.230 Podcast. Today's full episode and all previous 00:37:30.230 --> 00:37:32.630 episodes are available to all YouTube members, 00:37:32.769 --> 00:37:35.329 along with the weekly Zoom call and private Discord. 00:37:35.650 --> 00:37:38.449 Head on over to youtube .com backslash to use 00:37:38.449 --> 00:37:40.530 book guy and consider joining for as little as 00:37:40.530 --> 00:37:41.449 $2 .99 a month.