WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.449 gain access to the full -length podcast, Zoom 00:00:23.449 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.510 this week's episode. What is up, everybody? Welcome 00:00:28.510 --> 00:00:30.129 into another episode of Reseller's Mindset Podcast. 00:00:30.289 --> 00:00:32.210 Mike next to Johnny. We both joked about this 00:00:32.210 --> 00:00:34.350 could be the quickest podcast episode ever, but 00:00:34.350 --> 00:00:37.219 I do think this is an important topic. And I 00:00:37.219 --> 00:00:39.820 apply this to business and my personal life. 00:00:39.920 --> 00:00:41.799 And that's who gets a vote in your business, 00:00:42.020 --> 00:00:44.899 right? So when I say who gets a vote, who gets 00:00:44.899 --> 00:00:47.340 to make decisions for what you do in your business? 00:00:47.399 --> 00:00:50.979 And I think being somebody that... puts educational 00:00:50.979 --> 00:00:54.039 content out there and try to try to help people 00:00:54.039 --> 00:00:58.200 um make changes in their business or offer insights 00:00:58.200 --> 00:01:01.100 and things like that i will go on record here 00:01:01.100 --> 00:01:03.560 and say i still should not get a vote in your 00:01:03.560 --> 00:01:05.640 business not johnny's business not the person 00:01:05.640 --> 00:01:08.200 listens to this business because at the end of 00:01:08.200 --> 00:01:10.739 the day it's your business it falls on your back 00:01:10.739 --> 00:01:13.739 now There are some caveats to this, right? Because 00:01:13.739 --> 00:01:16.180 if you do follow Mike's rules and you go bankrupt, 00:01:16.439 --> 00:01:18.560 you can blame Mike and not yourself, right? So 00:01:18.560 --> 00:01:20.799 that is like, I guess, the one upside to this. 00:01:20.879 --> 00:01:22.760 But I think about this. I've been doing this 00:01:22.760 --> 00:01:26.140 now for way too long, many, many, many years 00:01:26.140 --> 00:01:28.280 ago. And if I would have listened to all the... 00:01:29.500 --> 00:01:33.099 bozos along the way and all the different like 00:01:33.099 --> 00:01:37.439 ways to do things. And everybody's got a different 00:01:37.439 --> 00:01:40.099 idea on how to run this or do this in your business 00:01:40.099 --> 00:01:42.420 or hell, how many times I've been approached. 00:01:42.659 --> 00:01:45.040 People tell me, thankfully, they've given up. 00:01:45.079 --> 00:01:47.200 But I used to get at least once a week, Mike, 00:01:47.299 --> 00:01:48.879 why are you still selling books? Why don't you 00:01:48.879 --> 00:01:51.219 go sell? Why don't you go do wholesale? Why don't 00:01:51.219 --> 00:01:53.900 you do online arbitrage? Like that used to be 00:01:53.900 --> 00:01:56.280 at least once a week, somebody in my ear about 00:01:56.280 --> 00:01:58.060 it. Thankfully, that's gone because they realize, 00:01:58.280 --> 00:02:01.269 Mike, only gets a vote in his business. And I 00:02:01.269 --> 00:02:04.670 challenge everybody here to, you make the decisions 00:02:04.670 --> 00:02:07.450 in your business. Now, I'm not saying don't listen 00:02:07.450 --> 00:02:10.090 or don't take advice from people that actually 00:02:10.090 --> 00:02:11.889 know what they're doing. But that also comes 00:02:11.889 --> 00:02:14.810 with the caveat is, how can you decide if somebody 00:02:14.810 --> 00:02:16.530 knows what they're doing in their business? How 00:02:16.530 --> 00:02:20.129 can you actually weed through the crap and see 00:02:20.129 --> 00:02:22.250 what people are actually doing in their business 00:02:22.250 --> 00:02:23.710 and the results they present? Because me and 00:02:23.710 --> 00:02:26.469 Johnny talked about this. When we do things and 00:02:26.469 --> 00:02:30.129 we present different ideas to level up your business 00:02:30.129 --> 00:02:33.310 or maybe try something, we present factual base 00:02:33.310 --> 00:02:35.949 evidence, right? I think that the misconception 00:02:35.949 --> 00:02:39.430 here is everybody's got an opinion. And since 00:02:39.430 --> 00:02:41.189 this whole Amazon buy box thing has happened, 00:02:41.289 --> 00:02:44.389 I've never seen so many asinine, idiotic opinions 00:02:44.389 --> 00:02:46.810 out there in the history. Sure, some of them 00:02:46.810 --> 00:02:48.990 are funny, why they're doing it, why they're 00:02:48.990 --> 00:02:50.710 not doing it. Here's what you should do. Here's 00:02:50.710 --> 00:02:53.169 what you shouldn't do. But when I present something 00:02:53.169 --> 00:02:55.729 to the table, it's based on facts. I don't tell 00:02:55.729 --> 00:02:58.490 people to do X, Y, Z just because I think, right? 00:02:58.590 --> 00:03:02.389 I think a lot of 95 % of people, they think they 00:03:02.389 --> 00:03:04.349 know what's going on, but they really don't know 00:03:04.349 --> 00:03:06.569 what's going on. So I'm telling you 95 % of the 00:03:06.569 --> 00:03:09.009 information you're getting is opinion -based 00:03:09.009 --> 00:03:11.830 and not in the realm of facts. I think that's 00:03:11.830 --> 00:03:14.210 kind of the misconception here. I'm going to 00:03:14.210 --> 00:03:15.569 shut up, Johnny, because you're not even going 00:03:15.569 --> 00:03:17.009 to be able to talk and this episode is going 00:03:17.009 --> 00:03:19.530 to end. Everyone's free to run their business 00:03:19.530 --> 00:03:23.900 how they see fit. Done. That's it. But no, on 00:03:23.900 --> 00:03:26.879 a serious context, yes, that statement is very 00:03:26.879 --> 00:03:28.800 much true. We say it a lot on the server, especially 00:03:28.800 --> 00:03:30.800 me, especially when I want people to shut the 00:03:30.800 --> 00:03:38.039 fuck up. But any advice I give, any advice Mike 00:03:38.039 --> 00:03:42.199 gives, any advice Max or Fida or somebody else 00:03:42.199 --> 00:03:45.800 who's performing on the server, is active on 00:03:45.800 --> 00:03:49.159 the server, You can just absorb that information. 00:03:49.539 --> 00:03:51.919 You could try it out if you're unsure about it. 00:03:51.919 --> 00:03:53.860 And if it works, it works. Great. Proven. And 00:03:53.860 --> 00:03:56.539 that's the best way to do it. Advice until proven, 00:03:56.639 --> 00:04:00.319 like you doing it, is just advice. It doesn't 00:04:00.319 --> 00:04:02.460 mean it's going to work. It may work for the 00:04:02.460 --> 00:04:04.879 person that said it, but it may not work for 00:04:04.879 --> 00:04:07.780 you based off a multitude of variables that may 00:04:07.780 --> 00:04:10.400 or may not be outside of your control. Like maybe 00:04:10.400 --> 00:04:13.319 somebody has access, backroom access, and you 00:04:13.319 --> 00:04:15.889 don't. So their methodology is going to work 00:04:15.889 --> 00:04:18.009 and it's not going to work for you given that 00:04:18.009 --> 00:04:22.990 specific variable for whatever reason. Now, if 00:04:22.990 --> 00:04:25.209 you get backroom access and your source isn't 00:04:25.209 --> 00:04:27.490 as good as theirs, same kind of thing. Your source 00:04:27.490 --> 00:04:30.370 isn't good. It's a bad source. Doesn't mean backroom 00:04:30.370 --> 00:04:33.589 access doesn't work. And we can apply that to 00:04:33.589 --> 00:04:36.329 any kind of stratagem or strategy that somebody 00:04:36.329 --> 00:04:39.569 comes up with. It may or may not work based off 00:04:39.569 --> 00:04:42.550 certain variables. And then we got naysayers. 00:04:42.550 --> 00:04:44.709 I tried that 10 years ago. That didn't work. 00:04:44.790 --> 00:04:46.870 Hey, buddy, it's working for me right now. I 00:04:46.870 --> 00:04:48.970 mean, I get it. Didn't work for you 10 years 00:04:48.970 --> 00:04:50.889 ago. But have you tried this, that, and the other? 00:04:50.990 --> 00:04:52.649 They don't want to hear this, that, and the other 00:04:52.649 --> 00:04:55.009 because they tried it. They failed. They don't 00:04:55.009 --> 00:04:57.670 want to try again. And I'm not saying trying 00:04:57.670 --> 00:04:59.990 something over and over again, expecting a different 00:04:59.990 --> 00:05:03.949 result because that is insanity. But if it's 00:05:03.949 --> 00:05:06.370 not the same thing, it is an insanity. If they've 00:05:06.370 --> 00:05:08.509 applied a couple of things that made it work. 00:05:09.199 --> 00:05:11.079 Maybe you should try it to see if it works for 00:05:11.079 --> 00:05:15.720 you. Now, when it comes to making your decisions, 00:05:16.120 --> 00:05:19.600 you just take in every single bit of information. 00:05:20.000 --> 00:05:24.579 I would say try your top one to three. Don't 00:05:24.579 --> 00:05:26.279 do all of them at once because you won't really 00:05:26.279 --> 00:05:28.079 know what's really working and what's not because 00:05:28.079 --> 00:05:32.180 you're doing everything. Try them slowly and 00:05:32.180 --> 00:05:34.720 keep the ones that work and drop the ones that 00:05:34.720 --> 00:05:39.120 don't. Go ask questions of, hey, I tried this. 00:05:39.500 --> 00:05:41.459 Billy Bob over here said it would work. It's 00:05:41.459 --> 00:05:44.100 not working for me. Why? Ask the right question. 00:05:44.459 --> 00:05:47.600 Why isn't this working for me? And then you'll 00:05:47.600 --> 00:05:49.379 get a couple of different answers, and then maybe 00:05:49.379 --> 00:05:51.980 one of those lines up. You try it again. Oh, 00:05:52.160 --> 00:05:54.699 now it's working. Look at that. La -di -da -di 00:05:54.699 --> 00:05:56.779 -da. It's like the buy box. You poke at it, so 00:05:56.779 --> 00:06:00.220 you get it, right? It's the same kind of thing. 00:06:00.699 --> 00:06:04.300 It really is. I think one thing people have to 00:06:04.300 --> 00:06:07.120 be aware of is just because somebody has more 00:06:07.120 --> 00:06:09.459 sales than you does not mean they are more credible 00:06:09.459 --> 00:06:11.980 than you are. If anything, I've noticed over 00:06:11.980 --> 00:06:14.360 the years, a lot of the small small time part 00:06:14.360 --> 00:06:17.019 timers are a lot more credible than some of these 00:06:17.019 --> 00:06:19.560 people that post these orange bars and Amazon 00:06:19.560 --> 00:06:22.759 land. And so don't think just because somebody 00:06:22.759 --> 00:06:25.439 is a six figure seller or a seven figure seller 00:06:25.439 --> 00:06:27.639 that they got it all figured out and you can 00:06:27.639 --> 00:06:30.850 just. Take what they say as the lay of the land, 00:06:31.029 --> 00:06:33.389 and there's no other way to do it because, look, 00:06:33.470 --> 00:06:36.009 they're doing seven figures or, look, they're 00:06:36.009 --> 00:06:38.370 doing six figures. That don't mean absolutely 00:06:38.370 --> 00:06:42.089 not a damn thing in Amazon land. Until you see 00:06:42.089 --> 00:06:44.069 people's bottom line statements of how much is 00:06:44.069 --> 00:06:46.910 actually going into their bank account in Amazon, 00:06:47.209 --> 00:06:53.480 them bars mean nothing. I've taken things, right? 00:06:53.579 --> 00:06:55.600 Like we've taken things from each other. I've 00:06:55.600 --> 00:06:57.339 taken things from people in their group. I've 00:06:57.339 --> 00:07:00.160 tried them. I've implemented a ton of them. I 00:07:00.160 --> 00:07:02.120 made a lot of money off other people's ideas. 00:07:02.680 --> 00:07:04.879 But at the end of the day, I made that decision 00:07:04.879 --> 00:07:07.620 to try something and see if it would work for 00:07:07.620 --> 00:07:10.220 me. Now, I told you there were some that worked. 00:07:10.300 --> 00:07:13.459 Well, there's also probably the same amount that 00:07:13.459 --> 00:07:15.100 didn't work. And now I've been doing this so 00:07:15.100 --> 00:07:18.939 long that. It's hard. It's hard to get Mike to 00:07:18.939 --> 00:07:21.160 try something different in his reselling business. 00:07:21.360 --> 00:07:23.740 All right. Because like I said, it can't be Johnny 00:07:23.740 --> 00:07:26.319 calling me at 2 a .m. in the middle of the night 00:07:26.319 --> 00:07:28.680 on his Barbie phone. And I pick up on my iPhone 00:07:28.680 --> 00:07:31.500 and he's like, hey, I got an idea. And I'm like, 00:07:31.579 --> 00:07:33.740 Johnny, I'm sleeping. Leave me the hell alone. 00:07:33.939 --> 00:07:36.920 And he's like, well, I think this can work. And 00:07:36.920 --> 00:07:39.839 I said, well. Thinking ain't paying the bills, 00:07:39.879 --> 00:07:42.079 buddy. Like, do you have any proof? Have you 00:07:42.079 --> 00:07:44.459 tried this? Right. And I will say this. A lot 00:07:44.459 --> 00:07:46.379 of things Johnny has brought to my attention. 00:07:46.540 --> 00:07:48.759 He's tried himself. It's not just shit he makes 00:07:48.759 --> 00:07:52.439 up. So when we do bounce these ideas off, but 00:07:52.439 --> 00:07:54.819 I think that's like a rare case. I think we both 00:07:54.819 --> 00:07:57.339 understand, like, if we're going to present an 00:07:57.339 --> 00:08:00.339 idea to one another, there has to be like some 00:08:00.339 --> 00:08:02.639 type of experiment that's been like ran. Right. 00:08:02.699 --> 00:08:04.720 So like you can say, well, I've tried it and 00:08:04.720 --> 00:08:07.259 here are my results. It's not like. hey, let's 00:08:07.259 --> 00:08:09.120 try this together because neither of us want 00:08:09.120 --> 00:08:11.300 to try this crazy shit out there. And there's 00:08:11.300 --> 00:08:13.399 plenty of it out there currently, especially 00:08:13.399 --> 00:08:15.600 with the Amazon land. And I think that's a big 00:08:15.600 --> 00:08:18.920 part of it is we're not telling you not to take 00:08:18.920 --> 00:08:21.160 advice from others. I'm just telling you at the 00:08:21.160 --> 00:08:22.899 end of the day, it's your business. You get to 00:08:22.899 --> 00:08:26.139 vote on how you decide to run it. I unfortunately 00:08:26.139 --> 00:08:29.040 can't control whether you succeed or fail in 00:08:29.040 --> 00:08:31.300 business. i can just tell you what works for 00:08:31.300 --> 00:08:33.840 me and that's all the channel was ever set out 00:08:33.840 --> 00:08:35.679 to be just a proof of concept that this thing 00:08:35.679 --> 00:08:38.220 can be done by somebody basically from the ground 00:08:38.220 --> 00:08:41.039 up it's not like hey you have to do it this way 00:08:41.039 --> 00:08:42.779 if you don't do it mike's way you are losing 00:08:42.779 --> 00:08:46.360 money that is 100 false there's more than half 00:08:46.360 --> 00:08:48.519 of my paid members that pay to be in my group 00:08:48.519 --> 00:08:50.639 do not do things the mike way and they're doing 00:08:50.639 --> 00:08:52.860 a -okay all right so don't think what i do is 00:08:52.860 --> 00:08:55.980 like Well, he's doing it. I got to do it. No, 00:08:56.139 --> 00:08:58.659 no, no. If I'm doing it, I'm just proving that 00:08:58.659 --> 00:09:01.519 I can do it in my my situation. Right. Everybody 00:09:01.519 --> 00:09:03.779 lives in different locations, different sources, 00:09:03.980 --> 00:09:05.820 different access to different things. I just 00:09:05.820 --> 00:09:08.200 kind of show what actually works, provide the 00:09:08.200 --> 00:09:10.919 proof on why it works. Then you can decide if 00:09:10.919 --> 00:09:12.379 it's something you want to go down the road. 00:09:12.480 --> 00:09:14.379 And, you know, there's some things that you might 00:09:14.379 --> 00:09:16.700 be comfortable doing or some things you might 00:09:16.700 --> 00:09:18.039 not be comfortable doing. There's nothing wrong 00:09:18.039 --> 00:09:20.490 with that. But don't just. Say, well, this person's 00:09:20.490 --> 00:09:22.289 doing it this way. I got to do it this way or 00:09:22.289 --> 00:09:23.950 I'm going bankrupt. That's not the furthest thing 00:09:23.950 --> 00:09:26.429 from the truth. What's up, Amazon tellers? We 00:09:26.429 --> 00:09:28.470 wanted to take a second to talk about GoToLister, 00:09:28.529 --> 00:09:31.049 the software me and Johnny both use to list and 00:09:31.049 --> 00:09:33.330 manage our inventory and grow our businesses. 00:09:33.769 --> 00:09:35.990 With the fastest listing speeds out there and 00:09:35.990 --> 00:09:38.610 building profit analytics, it's a no -brainer. 00:09:39.019 --> 00:09:41.539 easily and quickly have items available for sale 00:09:41.539 --> 00:09:44.460 using 2D barcodes and get more for your items 00:09:44.460 --> 00:09:47.039 with its built -in smart pricing. Make sure to 00:09:47.039 --> 00:09:49.399 check out the 30 -day free trial at gotolister 00:09:49.399 --> 00:09:52.279 .com backslash Mike or using the link in the 00:09:52.279 --> 00:09:55.580 description below. We talk a lot about networking 00:09:55.580 --> 00:09:58.440 on the podcast, or at least we have the last 00:09:58.440 --> 00:10:01.320 year and a half or so. And that's very much true 00:10:01.320 --> 00:10:03.679 from which information you're going to try and 00:10:03.679 --> 00:10:07.629 implement in your own business. there's a little 00:10:07.629 --> 00:10:09.750 bit of trust factor built in. Like if you join 00:10:09.750 --> 00:10:11.789 a group, you usually take the group leader's 00:10:11.789 --> 00:10:16.789 advice and maybe it's 85 % successful. 85 % of 00:10:16.789 --> 00:10:19.450 what they're saying works for you, but 15 % doesn't. 00:10:19.450 --> 00:10:23.789 To that point, no one is infallible. And also 00:10:23.789 --> 00:10:25.889 it leads to what I was saying at the very beginning 00:10:25.889 --> 00:10:27.990 of variables. There's variables that they're 00:10:27.990 --> 00:10:30.809 doing that aren't applying to you or applicable 00:10:30.809 --> 00:10:34.370 to you that are causing that 15 % failure in 00:10:34.370 --> 00:10:37.450 that. smaller percentage range now also in the 00:10:37.450 --> 00:10:39.610 community whether it's a facebook group a discord 00:10:39.610 --> 00:10:43.590 group some kind of weird forum um i don't know 00:10:43.590 --> 00:10:46.169 on a zoom call you're trying some information 00:10:46.169 --> 00:10:48.730 somebody else is giving a lot of it's working 00:10:48.730 --> 00:10:51.409 so you cater to listening to what they have to 00:10:51.409 --> 00:10:54.639 say a little bit more often than not they aren't 00:10:54.639 --> 00:10:58.000 a stranger danger anymore they're okay a lot 00:10:58.000 --> 00:10:59.799 of what they're doing is adding up i've applied 00:10:59.799 --> 00:11:01.620 to my business it's working so i'm going to listen 00:11:01.620 --> 00:11:04.139 to them a bit more concretely than i am i don't 00:11:04.139 --> 00:11:06.460 know sally sue over here who's brand new who's 00:11:06.460 --> 00:11:08.980 talking her head off knowing that they think 00:11:08.980 --> 00:11:11.559 they're i don't know billy badass or hot shit 00:11:11.559 --> 00:11:15.460 yeah it's it's it's tough because every zone's 00:11:15.460 --> 00:11:18.779 lonely usually just you maybe your significant 00:11:18.779 --> 00:11:23.029 other And you look for outlets to be around like 00:11:23.029 --> 00:11:25.549 minded people. Like Johnny said, everywhere you 00:11:25.549 --> 00:11:28.269 turn anymore, there's another group. There's 00:11:28.269 --> 00:11:31.590 another reselling podcast out there. And, you 00:11:31.590 --> 00:11:33.509 know, a lot of it is opinion based. Even this 00:11:33.509 --> 00:11:35.309 is opinion based. Right. We're just telling you 00:11:35.309 --> 00:11:37.669 how we run our business that none of you are 00:11:37.669 --> 00:11:40.009 getting a vote. Sorry. You can try. Maybe you 00:11:40.009 --> 00:11:41.549 can try to convince me in the comments section, 00:11:41.649 --> 00:11:44.350 but I highly doubt it's going to happen. It's 00:11:44.350 --> 00:11:47.549 my vote. And it's Deb's vote. Once you're married, 00:11:47.669 --> 00:11:49.789 you'll quickly realize you're not the only one. 00:11:49.830 --> 00:11:53.889 You have a 50 -50 partnership. So just take that 00:11:53.889 --> 00:11:56.549 into consideration as well. And Deb's not super 00:11:56.549 --> 00:12:01.409 involved in my business, but she saved my ass 00:12:01.409 --> 00:12:03.950 plenty of times just by running big decisions 00:12:03.950 --> 00:12:07.269 by her. Because by her not being knee -deep in 00:12:07.269 --> 00:12:09.730 the business, it also gives her a different perspective 00:12:09.730 --> 00:12:14.159 of it. She's not like... Yeah, go buy the 10 00:12:14.159 --> 00:12:17.080 ,000 CDs and DVDs. She's like, well, well, Michael, 00:12:17.159 --> 00:12:19.860 here are the things that you should not do. This 00:12:19.860 --> 00:12:22.980 is why you should not buy this. And, you know, 00:12:22.980 --> 00:12:24.840 she does get a vote. And I think everybody that 00:12:24.840 --> 00:12:27.460 does have a significant other quickly realizes 00:12:27.460 --> 00:12:29.320 that they get a vote. But it's the same thing 00:12:29.320 --> 00:12:31.120 in our personal life, right? Like what me and 00:12:31.120 --> 00:12:33.340 what me and Deb decided to do. We're the only 00:12:33.340 --> 00:12:34.860 two people that get a vote. I mean, that's just 00:12:34.860 --> 00:12:36.379 the reality of it. And you should treat your 00:12:36.379 --> 00:12:38.700 business the same way. And you can take bits 00:12:38.700 --> 00:12:41.200 and pieces. And the whole purpose of this is 00:12:41.200 --> 00:12:44.860 just I've seen so much BS out there lately. And 00:12:44.860 --> 00:12:46.720 that's why I chose this topic, because it's a 00:12:46.720 --> 00:12:50.399 lot of BS, a lot of opinions. And it's hard to 00:12:50.399 --> 00:12:52.519 weed out the opinions, especially when it comes 00:12:52.519 --> 00:12:55.799 from some people that are like higher up, like 00:12:55.799 --> 00:12:58.399 even like myself. Right. I tell you. Change this 00:12:58.399 --> 00:13:00.419 in your business and get these results. Do this 00:13:00.419 --> 00:13:03.100 in your business and get these results. Just 00:13:03.100 --> 00:13:07.480 take it all at your own expense. And don't, if 00:13:07.480 --> 00:13:09.399 you are going to take advice from somebody, right? 00:13:09.440 --> 00:13:12.259 Johnny comes to me and he says, hey, I'm going 00:13:12.259 --> 00:13:14.419 to start doing something with books. I don't 00:13:14.419 --> 00:13:16.179 know. He's going to start doing book lots, right? 00:13:16.639 --> 00:13:19.320 He's like, I've been crushing book lots. I've 00:13:19.320 --> 00:13:21.340 been killing book lots. I'm like, all right, 00:13:21.340 --> 00:13:23.679 dude, like maybe this is something I want to 00:13:23.679 --> 00:13:26.600 try. I'm going to go into this and like. I'm 00:13:26.600 --> 00:13:28.860 going to start with five book lots, Johnny. I 00:13:28.860 --> 00:13:30.440 think another thing is in the reselling space, 00:13:30.620 --> 00:13:34.399 people are like all or nothing. Like if I'm going 00:13:34.399 --> 00:13:36.620 to do book lots, Johnny, from day one, I want 00:13:36.620 --> 00:13:39.419 to have 20 ,000 book lots. I'm like, no, like 00:13:39.419 --> 00:13:43.259 a small test batch. Then we can graduate it to 00:13:43.259 --> 00:13:45.340 a bigger size sample. Right. Once things start 00:13:45.340 --> 00:13:47.399 selling, once you start getting results, I think 00:13:47.399 --> 00:13:49.860 a lot of problems with reselling is. So it's 00:13:49.860 --> 00:13:52.240 exciting to jump all in when you hear a new idea 00:13:52.240 --> 00:13:54.220 that somebody else is getting results on. But 00:13:54.220 --> 00:13:56.399 you have to try it out for yourself first, right? 00:13:56.440 --> 00:13:58.480 Because what he does with his lots are going 00:13:58.480 --> 00:13:59.960 to be completely different than what I would 00:13:59.960 --> 00:14:01.919 do with my lot. So I'm not going to jump in and 00:14:01.919 --> 00:14:05.129 just go lot up every single. author that i have 00:14:05.129 --> 00:14:06.649 right i just had a library pick up the other 00:14:06.649 --> 00:14:09.309 day i'm not separating by authors and you know 00:14:09.309 --> 00:14:11.629 just going crazy with it right off the beginning 00:14:11.629 --> 00:14:13.789 that is how you sink the ship before it even 00:14:13.789 --> 00:14:16.610 leaves port right but i think that's a balancing 00:14:16.610 --> 00:14:19.509 act with this is when you do find something that 00:14:19.509 --> 00:14:22.590 you want to try you just it's like in in middle 00:14:22.590 --> 00:14:24.809 school when you do science experiments right 00:14:24.809 --> 00:14:27.370 you got to do so many you got to repeat the experiment 00:14:27.370 --> 00:14:29.429 the experiment's got to be repeatable for it 00:14:29.429 --> 00:14:33.070 to ever become like This is how this reacts to 00:14:33.070 --> 00:14:35.690 this. Well, you got to do it a thousand times. 00:14:35.909 --> 00:14:38.129 Well, it's the same way in business. Sometimes 00:14:38.129 --> 00:14:41.169 you get lucky. Maybe Johnny goes and lists his 00:14:41.169 --> 00:14:44.730 lot. Maybe he lists one Nora Roberts lot. And 00:14:44.730 --> 00:14:47.429 he typed in an extra zero and it sold for a thousand 00:14:47.429 --> 00:14:51.460 dollars. And Johnny runs and says, oh, my. God, 00:14:51.460 --> 00:14:54.460 he makes a YouTube video. You need to sell Nora 00:14:54.460 --> 00:14:57.799 Roberts lots. I sold a five lot of Nora Roberts 00:14:57.799 --> 00:15:00.200 for a thousand dollars. Right. And people are 00:15:00.200 --> 00:15:03.799 like, no way. Right. Like people actually will 00:15:03.799 --> 00:15:05.980 just run on that train and think they can replicate 00:15:05.980 --> 00:15:08.600 it when probably it was a misclick, probably 00:15:08.600 --> 00:15:11.360 got refunded. Right. Like there's so many layers 00:15:11.360 --> 00:15:14.120 to this that we just choose to neglect because 00:15:14.120 --> 00:15:17.159 resellers. We don't care. We love going bankrupt. 00:15:17.220 --> 00:15:19.220 We just want to do whatever the hell we possibly 00:15:19.220 --> 00:15:21.720 can and have as much fun and forget the bottom 00:15:21.720 --> 00:15:25.059 line. There's an old proverb, and it's a good 00:15:25.059 --> 00:15:27.899 one, and I think it applies to everything in 00:15:27.899 --> 00:15:31.320 reselling. Trust, but verify. You got to verify 00:15:31.320 --> 00:15:34.179 it yourself. You'll trust the individual or where 00:15:34.179 --> 00:15:37.200 the information came from until you can verify 00:15:37.200 --> 00:15:40.000 otherwise. Assume it to be true until you can 00:15:40.000 --> 00:15:42.340 prove it false. Once it's proven false, move 00:15:42.340 --> 00:15:47.240 on. and or ask questions that led up to a false 00:15:47.240 --> 00:15:49.820 result. How come it was true for them but false 00:15:49.820 --> 00:15:53.799 for me? So trust and verify, folks. You can't 00:15:53.799 --> 00:15:57.379 take everything wholesale. And again, I mentioned 00:15:57.379 --> 00:16:00.840 this before, if you're having 85 % success rate, 00:16:01.039 --> 00:16:03.580 that's great. um from the information you're 00:16:03.580 --> 00:16:06.580 taking in but find out why that 15 isn't working 00:16:06.580 --> 00:16:10.559 for you verify why that isn't working again multitude 00:16:10.559 --> 00:16:12.860 of variable reasons it could not be working for 00:16:12.860 --> 00:16:17.240 you um and i'm going to go back to this significant 00:16:17.240 --> 00:16:21.360 other thing it's your business but the income 00:16:21.360 --> 00:16:24.620 is both of yours or however many is in the household 00:16:24.620 --> 00:16:29.070 um so their opinion very much matters and Depending 00:16:29.070 --> 00:16:30.950 on the dichotomy you've set the relationship 00:16:30.950 --> 00:16:33.629 in, either they're a 50 -50 partner and all business 00:16:33.629 --> 00:16:36.049 decisions have to be run through them, or they're 00:16:36.049 --> 00:16:38.250 just giving a springboard opinion that you then 00:16:38.250 --> 00:16:41.409 decide the final way to go. I would have that 00:16:41.409 --> 00:16:43.850 conversation early on, because if you don't, 00:16:43.850 --> 00:16:46.730 and you just do whatever the hell you want and 00:16:46.730 --> 00:16:50.710 buy that 10 ,000 CD lot thing, they may have 00:16:50.710 --> 00:16:53.309 some serious repercussion questions you're sleeping 00:16:53.309 --> 00:16:56.009 on the couch for the foreseeable future circumstances 00:16:56.009 --> 00:17:00.440 that roll your way. So be prepared for that. 00:17:00.539 --> 00:17:02.320 It is your business and you're free to write 00:17:02.320 --> 00:17:04.839 how you see fit, but check in with the other, 00:17:04.920 --> 00:17:09.299 make sure. I think we need to get t -shirts made 00:17:09.299 --> 00:17:11.420 that say that. I remember when you first started 00:17:11.420 --> 00:17:13.740 saying it and I was just like, I was just like 00:17:13.740 --> 00:17:15.720 making a meme of it. Like everybody can run their 00:17:15.720 --> 00:17:19.140 business as they see fit. But dude, I think that 00:17:19.140 --> 00:17:23.440 term has like, it's just been escalated to a 00:17:23.440 --> 00:17:26.390 whole new level. Because it is that it is the 00:17:26.390 --> 00:17:29.569 God's honest truth. Everybody can run their business 00:17:29.569 --> 00:17:32.690 as they see fit. I've said that I feel like 1000 00:17:32.690 --> 00:17:34.970 times in the past two months, because I've heard 00:17:34.970 --> 00:17:37.950 so many crazy things. And all I can say is, here's 00:17:37.950 --> 00:17:40.250 what's working for me. Here's the proof that 00:17:40.250 --> 00:17:43.369 I have why it's working for me. But everybody 00:17:43.369 --> 00:17:46.710 can run their business as they see fit. Like 00:17:46.710 --> 00:17:49.609 it's so I just, you know, I'm excited for people 00:17:49.609 --> 00:17:51.410 to try things. I'm excited for people to make 00:17:51.410 --> 00:17:53.150 more money. You got to take risk in business. 00:17:53.269 --> 00:17:55.190 I'm not sitting here telling you to just play 00:17:55.190 --> 00:17:58.009 it safe and never do anything and never try anything. 00:17:58.309 --> 00:18:00.769 You got to take risk in life and in business 00:18:00.769 --> 00:18:03.329 to get it to the next level. Nothing good ever 00:18:03.329 --> 00:18:06.069 came from somebody who just 100 % played it safe 00:18:06.069 --> 00:18:08.309 and just went about their way. There's going 00:18:08.309 --> 00:18:10.470 to be points in your business where you're going 00:18:10.470 --> 00:18:12.710 to have to spend a lot of money or do something 00:18:12.710 --> 00:18:15.789 that's absolutely crazy. And we've both been 00:18:15.789 --> 00:18:18.009 there and we've had both sides of the coin where 00:18:18.009 --> 00:18:19.690 we spent a lot of money and it was absolutely 00:18:19.690 --> 00:18:22.549 shitty. And then we did something crazy and it 00:18:22.549 --> 00:18:25.170 was absolutely wasted a half of our lifetime 00:18:25.170 --> 00:18:27.529 trying to figure our way out of it. That is just 00:18:27.529 --> 00:18:29.589 business, right? You always have to be looking 00:18:29.589 --> 00:18:33.029 for that next opportunity. But changing, you 00:18:33.029 --> 00:18:34.690 know, when we talk about like who gets a vote, 00:18:34.769 --> 00:18:37.309 changing your actual business model and practices 00:18:37.309 --> 00:18:40.650 because X, Y, Z said it's working for them. Sure. 00:18:40.869 --> 00:18:44.000 But this thing needs to be validated. Try it 00:18:44.000 --> 00:18:46.660 on your end. You know, it needs to be you got 00:18:46.660 --> 00:18:48.220 to get smacked in the face with the proof that 00:18:48.220 --> 00:18:50.859 this actually is going to work for you. Then 00:18:50.859 --> 00:18:53.279 I'll be OK with it. I mean, Johnny probably gets 00:18:53.279 --> 00:18:55.359 like a quarter of a vote in my business. It's 00:18:55.359 --> 00:18:57.079 not like a full vote, but I mean, at least he 00:18:57.079 --> 00:18:59.299 has some sway. And I do think it is important 00:18:59.299 --> 00:19:01.019 what you know, what you're saying earlier is 00:19:01.019 --> 00:19:03.740 you get around people. That's why I love the 00:19:03.740 --> 00:19:06.619 group. Right. One hundred percent. I love being 00:19:06.619 --> 00:19:09.619 around people that are out in the weeds every 00:19:09.619 --> 00:19:12.920 day with me. in these stinky thrift stores scanning 00:19:12.920 --> 00:19:15.279 thousands and thousands of items a day because 00:19:15.279 --> 00:19:18.140 their opinions matter to me because they are 00:19:18.140 --> 00:19:20.940 out here putting in time a lot of opinions that 00:19:20.940 --> 00:19:22.740 exist in the reselling space on the internet 00:19:22.740 --> 00:19:25.380 are people that go to a thrift store once a month 00:19:25.380 --> 00:19:28.859 they make fives of dollars a month and they're 00:19:28.859 --> 00:19:31.430 the loudest opinion in a room it seems like That's 00:19:31.430 --> 00:19:33.329 why I love having a group that's just like, hey, 00:19:33.390 --> 00:19:35.589 we're all out here trying to grow a media business 00:19:35.589 --> 00:19:38.210 and we're actually out here putting in the work. 00:19:38.250 --> 00:19:39.710 Sure, there are people in the group that probably 00:19:39.710 --> 00:19:42.049 half -ass it and are squawking in the group. 00:19:42.130 --> 00:19:44.809 Yeah, I can't verify how many times they go out 00:19:44.809 --> 00:19:46.930 in a month, but I will say it's definitely a 00:19:46.930 --> 00:19:48.990 lot more people out there that are actually day 00:19:48.990 --> 00:19:52.779 in, day out. scanning media involved in the business 00:19:52.779 --> 00:19:54.900 than any of these other groups that I've seen 00:19:54.900 --> 00:19:56.680 out there when it comes to just selling media. 00:19:57.200 --> 00:19:59.240 And, you know, that's why we really don't wind 00:19:59.240 --> 00:20:01.180 up with a lot of the crazy talk and a lot of 00:20:01.180 --> 00:20:04.980 the negativity about this sucks and Amazon don't 00:20:04.980 --> 00:20:07.579 work because the majority of us - We do get the, 00:20:07.740 --> 00:20:10.480 why are they doing this talk? That hasn't gone 00:20:10.480 --> 00:20:13.019 away. I don't think that'll ever go away. But 00:20:13.019 --> 00:20:17.869 you're right. We weed out a lot of the - craziness 00:20:17.869 --> 00:20:19.549 that you're mentioning there because it don't 00:20:19.549 --> 00:20:22.009 fit in right if you come to the discord and you 00:20:22.009 --> 00:20:24.230 start squawking like somebody's going to give 00:20:24.230 --> 00:20:25.829 it back to you it won't be me it won't be johnny 00:20:25.829 --> 00:20:27.230 somebody else in the group will say hey like 00:20:27.230 --> 00:20:29.029 you don't know what the hell you're talking about 00:20:29.029 --> 00:20:36.690 yeah pretty much and um applying it to everybody 00:20:36.690 --> 00:20:39.529 is saying no this won't work for x y or z reason 00:20:39.529 --> 00:20:44.490 and you try it and it does work or i think has 00:20:44.490 --> 00:20:47.569 some validity to it it is your business If you've 00:20:47.569 --> 00:20:49.650 done the number crunching, you've done the research, 00:20:49.710 --> 00:20:52.529 and you started to implement it, it works. What 00:20:52.529 --> 00:20:54.509 I don't want to see happen is if everybody's 00:20:54.509 --> 00:20:57.069 saying no, and then you double check everything, 00:20:57.289 --> 00:20:59.589 and you agree with them, fine. If you disagree 00:20:59.589 --> 00:21:01.349 with them and you decide to do it, you shouldn't 00:21:01.349 --> 00:21:03.470 feel bad for that. They're not running your business. 00:21:03.650 --> 00:21:06.329 You are. There can be a lot of people. The whole 00:21:06.329 --> 00:21:08.890 world could be against you, and you could be 00:21:08.890 --> 00:21:11.589 right, but you just gave up because they said 00:21:11.589 --> 00:21:13.930 no, and then you'll never know. Then Billy down 00:21:13.930 --> 00:21:16.069 the street does it, and he's a bajillionaire 00:21:16.069 --> 00:21:19.849 now. I'll give an example. When Amazon rolled 00:21:19.849 --> 00:21:22.710 out their auto enrollment so you could sell in 00:21:22.710 --> 00:21:24.930 Canada and Mexico, I was the first guy to opt 00:21:24.930 --> 00:21:28.569 out. If I got paid 20 bucks for every time somebody 00:21:28.569 --> 00:21:30.569 told me they're a billionaire from selling on 00:21:30.569 --> 00:21:32.670 Canada and Mexico, I would be rich and retired. 00:21:32.849 --> 00:21:34.869 I'm just like, it's not for me. I don't want 00:21:34.869 --> 00:21:36.769 to deal with whatever headaches come with that. 00:21:37.819 --> 00:21:40.259 They started deactivating people's other country 00:21:40.259 --> 00:21:42.460 stores. I'm pretty sure all of my non -U .S. 00:21:42.460 --> 00:21:44.900 stores are deactivated. Right. Which is a choice 00:21:44.900 --> 00:21:47.039 I choose to make. And I'm kind of in the same 00:21:47.039 --> 00:21:49.799 boat with Johnny. You know, I think a good indicator. 00:21:50.440 --> 00:21:52.319 This might be a little crazy, but I don't care 00:21:52.319 --> 00:21:55.369 to me. When everybody's running one direction 00:21:55.369 --> 00:21:57.710 and I'm kind of going the other direction and 00:21:57.710 --> 00:21:59.990 I'm getting results, that tells me I'm doing 00:21:59.990 --> 00:22:03.670 something right. Everybody's running south and 00:22:03.670 --> 00:22:06.950 I start heading north and I'm reaping the benefits 00:22:06.950 --> 00:22:09.809 of doing whatever it is that I'm doing. And everybody's 00:22:09.809 --> 00:22:11.470 still running the other way, right? I'm just 00:22:11.470 --> 00:22:13.589 like, well, wait a minute. I'm on to something 00:22:13.589 --> 00:22:15.829 here. And this kind of leads to like big breakthroughs 00:22:15.829 --> 00:22:17.589 in your business, more ways you can make money. 00:22:17.670 --> 00:22:19.670 This has happened, probably happens about once 00:22:19.670 --> 00:22:22.859 a year. I come on to some crazy new idea. that 00:22:22.859 --> 00:22:26.319 can make more money. And unfortunately, I put 00:22:26.319 --> 00:22:27.920 it out there in the internet, so everybody knows 00:22:27.920 --> 00:22:29.680 how to do it. But that's a whole different story. 00:22:30.359 --> 00:22:33.279 But I do think when the mass amount of people 00:22:33.279 --> 00:22:35.019 are going one way, but you're going the other, 00:22:35.140 --> 00:22:38.380 and you're getting results like that is proof, 00:22:38.460 --> 00:22:42.140 but it's hard to keep going, you know, into the 00:22:42.140 --> 00:22:44.460 storm. Even though you're getting results because 00:22:44.460 --> 00:22:47.579 everybody else around you is yelling at you saying, 00:22:47.700 --> 00:22:50.099 no, don't go that way. There's nothing there. 00:22:50.160 --> 00:22:52.480 The monster lives north. Why are you going north? 00:22:52.559 --> 00:22:55.180 I'm like, wait a minute. I'm making money on 00:22:55.180 --> 00:22:57.119 my way to meet the monster. Maybe the monster 00:22:57.119 --> 00:22:59.559 is really not a bad guy. Maybe he just needs 00:22:59.559 --> 00:23:03.339 a friend. Sure. And then on the reverse, if it 00:23:03.339 --> 00:23:05.900 doesn't work, everybody told you so, that's okay 00:23:05.900 --> 00:23:08.940 too. Having a failed result because you tried 00:23:08.940 --> 00:23:10.690 it. and it failed, and everybody said it was 00:23:10.690 --> 00:23:12.789 going to fail before you started, but you need 00:23:12.789 --> 00:23:17.089 to verify. That's fine. Always verify. Make sure. 00:23:17.390 --> 00:23:20.289 Because the masses, the mob mentality with their 00:23:20.289 --> 00:23:23.609 pitchforks and their torches, they can be wrong 00:23:23.609 --> 00:23:27.730 too. A whole group of them can be wrong. Or they 00:23:27.730 --> 00:23:29.869 can be right, and then they will impale you. 00:23:29.970 --> 00:23:34.849 Ha ha, told you so, stab. Ha ha ha. The other 00:23:34.849 --> 00:23:39.240 thing on this is... You need to do your research 00:23:39.240 --> 00:23:42.619 before you run off on your cockamamie idea. You 00:23:42.619 --> 00:23:46.579 really do. Run it through Excel. Run it by a 00:23:46.579 --> 00:23:48.839 few people you trust. Make sure they think it 00:23:48.839 --> 00:23:50.819 will work based off your research or whatever. 00:23:52.420 --> 00:23:55.059 Before you just start screaming, this is the 00:23:55.059 --> 00:23:59.500 best thing since sliced bread or the wheel. A, 00:23:59.839 --> 00:24:01.119 you don't want to embarrass yourself because 00:24:01.119 --> 00:24:03.759 you will do it. You will embarrass yourself doing 00:24:03.759 --> 00:24:07.700 it that way in particular. B, All this fact -checking, 00:24:07.700 --> 00:24:10.380 your due diligence, yeah, it's homework. And 00:24:10.380 --> 00:24:12.759 it can be boring. And it's not fun and exciting. 00:24:12.960 --> 00:24:16.339 But it is a necessity in your business. And then 00:24:16.339 --> 00:24:18.740 rolling back to what you said, I think was very 00:24:18.740 --> 00:24:23.000 important. You yourself saying, I think, or somebody 00:24:23.000 --> 00:24:26.640 else saying, I think, is not, I know. That's 00:24:26.640 --> 00:24:28.440 a huge fundamental difference. I've known because 00:24:28.440 --> 00:24:30.640 I've done this. I've known because I've done 00:24:30.640 --> 00:24:35.480 that. There's something else. Oh. mentioning 00:24:35.480 --> 00:24:37.880 back to the discord group i used to get really 00:24:37.880 --> 00:24:41.000 annoyed by people just posting their orange bars 00:24:41.000 --> 00:24:43.579 ha ha ha look at me but it's not really like 00:24:43.579 --> 00:24:45.599 that that that flash like you see on instagram 00:24:45.599 --> 00:24:47.720 or tiktok or whatever it's more of a motivator 00:24:47.720 --> 00:24:49.819 like hey i've been with you guys since i was 00:24:49.819 --> 00:24:55.160 making no bars my bar was white white background 00:24:55.160 --> 00:24:57.619 and now here's where i am it's more of a motivational 00:24:57.619 --> 00:25:00.960 thing that i take it than anything else i i used 00:25:00.960 --> 00:25:02.920 to take it the other way like it's look at me 00:25:02.920 --> 00:25:04.839 look at me but it's not really that way in our 00:25:04.839 --> 00:25:07.700 discord now it's more of hey i was you six months 00:25:07.700 --> 00:25:10.299 ago you can be rocky too you just got to put 00:25:10.299 --> 00:25:13.279 in the work yeah i'm gonna wrap it up here you 00:25:13.279 --> 00:25:16.380 know when we talk about who gets a vote it's 00:25:16.380 --> 00:25:19.180 you your significant other Not me, not Johnny, 00:25:19.319 --> 00:25:21.359 not the biggest reseller in the universe, not 00:25:21.359 --> 00:25:24.259 the number one reseller in the universe. Good 00:25:24.259 --> 00:25:26.680 for them. I'm happy for them. But that doesn't 00:25:26.680 --> 00:25:28.339 mean what they do is going to work for me, work 00:25:28.339 --> 00:25:31.099 for you. And I'm going to wrap it up with a famous 00:25:31.099 --> 00:25:36.119 quote. A wise founder of the universe once said, 00:25:36.200 --> 00:25:39.680 everybody can run their business as they see 00:25:39.680 --> 00:25:42.319 fit. And that is the truth. And we will talk 00:25:42.319 --> 00:25:44.859 to you all in next week's episode. Thanks for 00:25:44.859 --> 00:25:46.720 listening to another episode of the Reseller's 00:25:46.720 --> 00:25:49.359 Mindset Podcast. Today's full episode and all 00:25:49.359 --> 00:25:51.660 previous episodes are available to all YouTube 00:25:51.660 --> 00:25:54.140 members, along with the weekly Zoom call and 00:25:54.140 --> 00:25:57.039 private Discord. Head on over to youtube .com 00:25:57.039 --> 00:25:59.319 backslash to use book guy and consider joining 00:25:59.319 --> 00:26:00.940 for as little as $2 .99 a month.