WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.150 B. We help people start and grow their reselling 00:00:11.150 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.469 gain access to the full -length podcast, Zoom 00:00:23.469 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.289 this week's episode. What is up, everybody? Welcome 00:00:28.289 --> 00:00:29.969 to another episode of Reseller's Mindset Podcast. 00:00:30.190 --> 00:00:32.390 Like I said, Johnny, today's topic is a fun one, 00:00:32.429 --> 00:00:35.570 especially as we are getting into 2026. And for 00:00:35.570 --> 00:00:37.329 some reason, I don't know what it is. Like at 00:00:37.329 --> 00:00:38.350 the beginning of the year, Johnny, everybody 00:00:38.350 --> 00:00:40.140 wants to... like try all these different things. 00:00:40.200 --> 00:00:42.140 It's like, how many different things can I do 00:00:42.140 --> 00:00:44.960 to change my life? I'm like, what about the other 00:00:44.960 --> 00:00:48.060 11 months of the year? Like the hell with those 00:00:48.060 --> 00:00:50.280 months. But we're going to talk about juggling 00:00:50.280 --> 00:00:52.100 too many things that I think as entrepreneurs 00:00:52.100 --> 00:00:55.320 and resellers, I think we try to juggle too many 00:00:55.320 --> 00:00:57.340 business models. And we've talked about this 00:00:57.340 --> 00:01:00.000 before, kind of stay in focus. But even if it 00:01:00.000 --> 00:01:02.280 isn't business related, I think a lot of us are 00:01:02.280 --> 00:01:06.879 overwhelmed with all of our daily task and trying 00:01:06.879 --> 00:01:09.379 just we get sucked down rabbit holes man i'm 00:01:09.379 --> 00:01:11.599 guilty of this if you look at my youtube feed 00:01:11.599 --> 00:01:14.079 like it's not even reselling content it's like 00:01:14.079 --> 00:01:17.780 other business content right it's like a toro 00:01:17.780 --> 00:01:20.780 car rental business a laundromat business a vending 00:01:20.780 --> 00:01:22.879 machine business like youtube's got me figured 00:01:22.879 --> 00:01:25.060 out to like this guy's a sucker for new business 00:01:25.060 --> 00:01:26.959 models and like i would love to just there's 00:01:26.959 --> 00:01:29.200 a dollar to be made it's got mike's name on it 00:01:29.200 --> 00:01:32.319 dude thankfully i have deb who's like don't you 00:01:32.319 --> 00:01:34.379 even think about it i'm like all right i just 00:01:34.379 --> 00:01:36.219 back off immediately because if she wasn't around 00:01:36.219 --> 00:01:38.739 dude i probably have like one broken down vending 00:01:38.739 --> 00:01:42.719 machine some 2002 honda there's no one to turn 00:01:42.719 --> 00:01:46.280 on your computer for you dude it's uh it's it's 00:01:46.280 --> 00:01:48.200 crazy to really think about and in resale man 00:01:48.200 --> 00:01:50.480 like we talk about having multiple streams of 00:01:50.480 --> 00:01:53.319 income just to kind of i guess keep yourself 00:01:53.319 --> 00:01:58.450 uh uh what would it be guilty proof right of 00:01:58.450 --> 00:02:00.829 getting banned or sent to jail on one of these 00:02:00.829 --> 00:02:05.230 platforms but it is a balancing act no absolutely 00:02:05.230 --> 00:02:08.849 i mean and it doesn't help that like we've kind 00:02:08.849 --> 00:02:12.830 of been groomed since i don't know you have comprehension 00:02:12.830 --> 00:02:16.310 that january is the month of newness and everything 00:02:16.310 --> 00:02:19.610 needs to be new we got resolutions right And 00:02:19.610 --> 00:02:21.490 then like two weeks later, like it's been proven 00:02:21.490 --> 00:02:23.789 people fall right off that ladder, like 80 % 00:02:23.789 --> 00:02:26.710 of them, 70 % of them. And it's the same deal 00:02:26.710 --> 00:02:28.969 in reselling. We start these projects and either 00:02:28.969 --> 00:02:31.530 we A, never finish them or B, that project fails 00:02:31.530 --> 00:02:34.930 miserably. Or what we were doing is stops working 00:02:34.930 --> 00:02:36.750 because we put all our attention on the new shiny 00:02:36.750 --> 00:02:40.310 thing. And yeah, I'm very much guilty of this 00:02:40.310 --> 00:02:43.129 as well. That's why I only like to do like one, 00:02:43.270 --> 00:02:46.250 two max new things a year and then everything 00:02:46.250 --> 00:02:50.590 else stays the same. Or I do my slight tweaking 00:02:50.590 --> 00:02:52.830 of this is what it needs to be accommodating 00:02:52.830 --> 00:02:55.650 the rules for the following year because platform 00:02:55.650 --> 00:02:59.289 presented said rules to me. So yeah, you got 00:02:59.289 --> 00:03:03.469 to adjust on the rules. But yeah, I think people 00:03:03.469 --> 00:03:07.250 sometimes think they're doing something wrong 00:03:07.250 --> 00:03:09.990 or there could be something better when boring 00:03:09.990 --> 00:03:15.270 is a -okay. Stay boring, please. Nah, dude. It's 00:03:15.270 --> 00:03:18.240 hard. I mean, people... people start these crazy 00:03:18.240 --> 00:03:20.879 ideas or businesses because they see somebody 00:03:20.879 --> 00:03:22.939 else doing it and they see the potential and 00:03:22.939 --> 00:03:25.699 maybe they see some of the flashiness of it uh 00:03:25.699 --> 00:03:29.039 and nobody wants to you know nobody wants to 00:03:29.039 --> 00:03:31.620 be the used book guy who's just been scanning 00:03:31.620 --> 00:03:34.400 shit for the past five years and the same set 00:03:34.400 --> 00:03:37.300 of stores right like i probably could like do 00:03:37.300 --> 00:03:40.000 the the drawings for every thrift store like 00:03:40.000 --> 00:03:43.379 the actual architecture of the 150 different 00:03:43.379 --> 00:03:46.949 sources i have around me that i go to and it 00:03:46.949 --> 00:03:49.789 is lame dude like the the excitement i get is 00:03:49.789 --> 00:03:52.270 listening to the dave ramsey podcast on the way 00:03:52.270 --> 00:03:54.889 there and the way back like there i just go in 00:03:54.889 --> 00:03:58.469 and i just scan so i i see why people you know 00:03:58.469 --> 00:04:00.409 they want something more i think that's why like 00:04:00.990 --> 00:04:04.210 live selling even exists right like it's exciting 00:04:04.210 --> 00:04:06.870 it's live right like that's why people like shopping 00:04:06.870 --> 00:04:09.270 live that's why people like selling live it's 00:04:09.270 --> 00:04:11.409 like the allure of like oh look at all these 00:04:11.409 --> 00:04:13.710 new people coming in and buying my things and 00:04:13.710 --> 00:04:15.169 then if you're buying you're like oh look at 00:04:15.169 --> 00:04:17.170 all these people bidding on this item oh i want 00:04:17.170 --> 00:04:19.850 this item it's like i can see why it's so popular 00:04:19.850 --> 00:04:23.990 but it's a it's a deep dark hole because if i 00:04:23.990 --> 00:04:26.370 stop going to my thrift stores johnny The bank 00:04:26.370 --> 00:04:29.370 account starts going down and we can't we cannot 00:04:29.370 --> 00:04:31.750 settle for the bank account going down. So you 00:04:31.750 --> 00:04:35.209 got to be like. well, do I want to have this 00:04:35.209 --> 00:04:37.850 other business? Is it something feasible to me? 00:04:38.189 --> 00:04:42.209 And if I do, is my main income -making business 00:04:42.209 --> 00:04:45.490 going to lose ground? That is the hard juggling 00:04:45.490 --> 00:04:47.389 act because a lot of people start these new things 00:04:47.389 --> 00:04:49.750 and they forget about what's basically gotten 00:04:49.750 --> 00:04:51.490 them to that point to be able to try something 00:04:51.490 --> 00:04:54.189 new. And then all of a sudden, the new thing 00:04:54.189 --> 00:04:56.550 doesn't work out and you've neglected your main 00:04:56.550 --> 00:04:58.889 business for the past three months and now you're 00:04:58.889 --> 00:05:01.639 really screwed. What's up, Amazon sellers? We 00:05:01.639 --> 00:05:03.660 wanted to take a second to talk about GoToLister, 00:05:03.740 --> 00:05:06.240 the software me and Johnny both use to list and 00:05:06.240 --> 00:05:08.540 manage our inventory and grow our businesses. 00:05:08.860 --> 00:05:11.180 With the fastest listing speeds out there and 00:05:11.180 --> 00:05:13.779 built -in profit analytics, it's a no -brainer. 00:05:14.220 --> 00:05:16.759 Easily and quickly have items available for sale 00:05:16.759 --> 00:05:19.680 using 2D barcodes and get more for your items 00:05:19.680 --> 00:05:22.240 with its built -in smart pricing. Make sure to 00:05:22.240 --> 00:05:24.560 check out the 30 -day free trial at gotolister 00:05:24.560 --> 00:05:27.480 .com backslash Mike or using the link in the 00:05:27.480 --> 00:05:31.139 description below. But Mike, you and Johnny said 00:05:31.139 --> 00:05:34.500 to diversify. Yes, we did. But you need to do 00:05:34.500 --> 00:05:36.600 it carefully and where your other businesses 00:05:36.600 --> 00:05:40.100 that you already got working do not stop working. 00:05:40.399 --> 00:05:44.240 And that's the key point or should be the key 00:05:44.240 --> 00:05:47.319 takeaway. Yes, it's okay to try new things, but 00:05:47.319 --> 00:05:49.379 don't let the other things that you got going 00:05:49.379 --> 00:05:54.259 for you just die. And how you balance that, well, 00:05:54.439 --> 00:05:55.980 you got to figure that out, but it has to do 00:05:55.980 --> 00:05:58.560 with scheduling. Scheduling is very important. 00:05:58.680 --> 00:06:01.879 You can assign X amount of hours and budgeting. 00:06:01.980 --> 00:06:05.180 You can assign X amount of dollars. These are 00:06:05.180 --> 00:06:07.560 probably the two key aspects to being able to 00:06:07.560 --> 00:06:09.819 do both of those. Now, as far as your time goes 00:06:09.819 --> 00:06:12.819 with scheduling, if you've got enough in the 00:06:12.819 --> 00:06:15.680 bank and you need extra time for this other thing 00:06:15.680 --> 00:06:18.519 that's sort of working, maybe you bring in somebody 00:06:18.519 --> 00:06:22.399 to help you in your either new business or your 00:06:22.399 --> 00:06:25.680 current working business. Yeah, I think also. 00:06:26.720 --> 00:06:29.160 I'll call BS on a lot of people out there that 00:06:29.160 --> 00:06:32.500 say they don't have time because you do have 00:06:32.500 --> 00:06:34.379 time. You're just choosing not to spend it on 00:06:34.379 --> 00:06:37.240 the business you want to have. And it takes sacrifice. 00:06:37.399 --> 00:06:39.600 We talked about it before, you know, like in 00:06:39.600 --> 00:06:41.259 the beginning, especially if you have a full 00:06:41.259 --> 00:06:43.819 time job or a full time obligation and you're 00:06:43.819 --> 00:06:46.040 trying to grow something outside. No shit is 00:06:46.040 --> 00:06:48.160 going to take staying up late at night or getting 00:06:48.160 --> 00:06:51.160 up early or like, you know, I did it forever. 00:06:51.279 --> 00:06:53.720 Like, I still don't know why Deb, you know, dealt 00:06:53.720 --> 00:06:56.060 with me going to thrift stores on my two days 00:06:56.060 --> 00:06:58.800 off working at CVS, you know, like there has 00:06:58.800 --> 00:07:01.480 to be sacrifice for this. So the idea that, oh, 00:07:01.579 --> 00:07:04.180 well, I don't have the time. Well, that's BS. 00:07:04.319 --> 00:07:06.730 And like Johnny said, you have to be. You have 00:07:06.730 --> 00:07:08.750 to have a tactical approach to this, right? So 00:07:08.750 --> 00:07:11.769 I'll give you a perfect example. I probably spend 00:07:11.769 --> 00:07:14.329 20, we'll say 20 hours a week just for the sake 00:07:14.329 --> 00:07:16.689 of this on my Amazon business, every single week, 00:07:16.730 --> 00:07:18.569 20 hours. I go outsourced in two days, I box 00:07:18.569 --> 00:07:21.750 it all up, I send it one morning, right? So that 00:07:21.750 --> 00:07:23.970 allows me to, well, Mike, what else are you doing 00:07:23.970 --> 00:07:26.209 with all your other time? Well, I have other 00:07:26.209 --> 00:07:28.250 things going on. I have YouTube, we have the 00:07:28.250 --> 00:07:31.399 podcast, I have... 50 one -on -ones. I also have 00:07:31.399 --> 00:07:33.439 started focusing on the influencer program the 00:07:33.439 --> 00:07:36.680 past few months. So I don't lose, I don't need 00:07:36.680 --> 00:07:39.560 to take time away from my Amazon business, my 00:07:39.560 --> 00:07:42.899 main money -making source. But I think you have 00:07:42.899 --> 00:07:45.839 to get that first initial business to a point 00:07:45.839 --> 00:07:48.079 where you're not just in it all the time. And 00:07:48.079 --> 00:07:50.220 I don't think there's a lot of people that are 00:07:50.220 --> 00:07:53.399 out here spending 40 hours a week on their Amazon 00:07:53.399 --> 00:07:56.699 business. Maybe like... Three to five percent 00:07:56.699 --> 00:07:59.699 of all Amazon media sellers are spending 40 plus 00:07:59.699 --> 00:08:02.879 hours a week on their business. If if it's even 00:08:02.879 --> 00:08:04.939 that high, it might be lower than three percent. 00:08:05.000 --> 00:08:07.740 So I think you got to get real with yourself. 00:08:07.899 --> 00:08:11.000 And listen, I'm not here to bust your balls about 00:08:11.000 --> 00:08:13.060 it. But if you really want something to work 00:08:13.060 --> 00:08:14.800 and you want to try this new idea that you're 00:08:14.800 --> 00:08:17.620 excited about, you got to you got to give something 00:08:17.620 --> 00:08:19.399 up in the beginning to see if this thing's even 00:08:19.399 --> 00:08:21.839 going to be something you want to do. You got 00:08:21.839 --> 00:08:23.879 to think of it like this. And if you didn't come 00:08:23.879 --> 00:08:26.100 from this. Maybe it'll be a little hard to understand. 00:08:26.540 --> 00:08:29.899 If you went to full -time reselling, you were 00:08:29.899 --> 00:08:32.200 working a job before you were working full -time 00:08:32.200 --> 00:08:34.740 reselling. Now that you're a full -time reseller, 00:08:34.840 --> 00:08:38.059 this other thing, full -time reseller, is now 00:08:38.059 --> 00:08:41.600 that job you were doing and then doing Amazon 00:08:41.600 --> 00:08:44.019 on the side. It's just kind of switched a little 00:08:44.019 --> 00:08:46.019 bit. You got to think of it like that. And then 00:08:46.019 --> 00:08:47.679 once you build it up a little bit, maybe you 00:08:47.679 --> 00:08:50.159 can allocate more time. Or if it's got more money 00:08:50.159 --> 00:08:53.379 -making potential, maybe you switch it. where 00:08:53.379 --> 00:08:55.519 amazon is now number two and this new thing is 00:08:55.519 --> 00:08:58.639 now number one odds are very low you will be 00:08:58.639 --> 00:09:01.659 able to switch it but that's how you kind of 00:09:01.659 --> 00:09:04.720 do it and you got to give the other thing the 00:09:04.720 --> 00:09:07.679 new thing part -time hours spare time hours hobby 00:09:07.679 --> 00:09:11.440 time hours until it builds up to it's worth more 00:09:11.440 --> 00:09:14.340 of your time and i haven't set in a while but 00:09:14.340 --> 00:09:15.679 i'm going to say it again it's your profit per 00:09:15.679 --> 00:09:17.860 hour your most profit per hour thing is either 00:09:17.860 --> 00:09:21.200 your day job And if your day job is Amazon, well, 00:09:21.279 --> 00:09:23.919 there you go. You got to put that first because 00:09:23.919 --> 00:09:26.940 like Mike said, the bank account goes down. That's 00:09:26.940 --> 00:09:28.620 not a good thing. You want your bank account 00:09:28.620 --> 00:09:31.539 to go up. Yeah. And, you know, we were talking 00:09:31.539 --> 00:09:33.899 about this off air before we started recording 00:09:33.899 --> 00:09:37.100 just because we've seen so many people the past 00:09:37.100 --> 00:09:40.559 two months kind of quit their book selling journey 00:09:40.559 --> 00:09:44.220 on Amazon, eBay, whatever. And, you know, I think 00:09:44.220 --> 00:09:47.559 not focusing on one business model and reselling. 00:09:48.059 --> 00:09:51.659 There's a sure -fire way to sink your ship so 00:09:51.659 --> 00:09:54.740 quick that people don't even realize it, right? 00:09:54.840 --> 00:09:59.340 Like, people tell me, Mike, sell on eBay. N -O. 00:10:00.200 --> 00:10:02.919 No, I'm never going to do it. You're never going 00:10:02.919 --> 00:10:05.539 to convince me to do it. Mike, you can make X 00:10:05.539 --> 00:10:08.620 amount of more dollars. In theory, I could. But 00:10:08.620 --> 00:10:11.620 instead, if I just go to the stores and scan 00:10:11.620 --> 00:10:13.399 more of my stuff, I'm going to make way more 00:10:13.399 --> 00:10:15.659 than I ever will on eBay, right? But that is 00:10:15.659 --> 00:10:19.320 me, who's a stubborn person, who's like Mr. Krabs 00:10:19.320 --> 00:10:22.720 and wants to make super max money across every 00:10:22.720 --> 00:10:25.059 hour I work. I want to be super maxing out here. 00:10:25.580 --> 00:10:28.200 And I don't want to, sure, could I make money? 00:10:28.820 --> 00:10:30.909 100%. If I actually started listing on eBay, 00:10:31.090 --> 00:10:33.110 instead of sending my stuff to Johnny, I could 00:10:33.110 --> 00:10:36.309 100 % make money doing it. I don't want to. I 00:10:36.309 --> 00:10:39.169 understand that's not my specialty. First off, 00:10:39.309 --> 00:10:42.110 the big thing for me is I don't want to do it. 00:10:42.129 --> 00:10:45.789 It sucks to me. I'd rather go in the yard and 00:10:45.789 --> 00:10:50.169 scoop crap than list on eBay. It's not exciting 00:10:50.169 --> 00:10:55.070 to me. I don't want to go list on eBay. excited 00:10:55.070 --> 00:10:57.110 about it and for me if I want to focus on something 00:10:57.110 --> 00:10:59.190 I need to be excited about I think it's cool 00:10:59.190 --> 00:11:01.629 to go out and scan things and you know spend 00:11:01.629 --> 00:11:03.629 a dollar and just throw it in a box and make 00:11:03.629 --> 00:11:05.970 money like that excites me like that type of 00:11:05.970 --> 00:11:10.389 stuff money making easy effort low effort money 00:11:10.389 --> 00:11:14.070 making excites me you know scanning doesn't excite 00:11:14.070 --> 00:11:15.429 me when I'm sitting there in the store for an 00:11:15.429 --> 00:11:18.149 hour scanning everything but the money I know 00:11:18.149 --> 00:11:20.539 I'm going to make on the back end That excites 00:11:20.539 --> 00:11:22.679 me. And maybe it'd be different if I was selling 00:11:22.679 --> 00:11:25.159 super high value items, right? Like maybe if 00:11:25.159 --> 00:11:27.600 I had an eBay business that was comparable to 00:11:27.600 --> 00:11:29.919 my Amazon business or maybe more than my Amazon 00:11:29.919 --> 00:11:32.399 business. All right. Now, all of a sudden, maybe 00:11:32.399 --> 00:11:34.639 Mike's excited to go to the storage unit because. 00:11:35.259 --> 00:11:37.700 Every item I list, I'm making $50 on, right? 00:11:37.759 --> 00:11:39.440 Then all of a sudden it's shit. Like I'll do 00:11:39.440 --> 00:11:42.019 this all day long. Give me all of the $50 profit 00:11:42.019 --> 00:11:44.759 items and I'll sit here like a robot all day 00:11:44.759 --> 00:11:47.539 long with my little boom box blasting, you know, 00:11:47.539 --> 00:11:50.539 share and we'll be good. I'll be a eBay trillionaire 00:11:50.539 --> 00:11:53.220 in no time, me and share, right? So like it's 00:11:53.220 --> 00:11:56.700 tough for people. And in reselling, it's so easy 00:11:56.700 --> 00:11:59.879 because... A lot of the content people get pushing 00:11:59.879 --> 00:12:03.059 reselling, it's the super high -end level of 00:12:03.059 --> 00:12:06.480 reselling. These people have spaces. They have 00:12:06.480 --> 00:12:09.720 workers. They've been doing this for five -plus 00:12:09.720 --> 00:12:13.500 years. And you think, I think that I can start 00:12:13.500 --> 00:12:16.000 an eBay business and replicate one of these guys 00:12:16.000 --> 00:12:20.860 overnight. And that is not the case. Right. I 00:12:20.860 --> 00:12:24.679 see a good subset, especially in the new crowd. 00:12:24.820 --> 00:12:28.070 They're doing stuff too early. um they're trying 00:12:28.070 --> 00:12:31.070 to do five different things at once and it's 00:12:31.070 --> 00:12:33.909 like no put in your thousand hours on one thing 00:12:33.909 --> 00:12:37.909 first become an expert at that one thing if you're 00:12:37.909 --> 00:12:41.850 able to talk with and or above us like mike and 00:12:41.850 --> 00:12:44.669 i here because you put in the time that's what 00:12:44.669 --> 00:12:47.929 you need to do then go play with a b c and d 00:12:47.929 --> 00:12:51.730 um and until you can get to that point it's like 00:12:52.169 --> 00:12:55.169 No, focus on Amazon. If you still don't know 00:12:55.169 --> 00:12:57.809 how the buy box works or even how to find it, 00:12:57.870 --> 00:13:00.629 you probably shouldn't be dinking around with, 00:13:00.730 --> 00:13:05.389 I don't know, Whatnot or Etsy or six other things 00:13:05.389 --> 00:13:06.990 because you don't know how those things work 00:13:06.990 --> 00:13:09.429 either if you can't even explain how your primary 00:13:09.429 --> 00:13:13.929 stuff functions. And also follow up that outside 00:13:13.929 --> 00:13:17.190 of platform, if you can't produce a P &L or explain 00:13:17.190 --> 00:13:19.289 how profitable you were in at least per cents, 00:13:19.370 --> 00:13:23.769 dollars and cents. You need to get that aspect 00:13:23.769 --> 00:13:27.009 working. I mean, there's some people who just 00:13:27.009 --> 00:13:29.450 have a natural knack. They get money and they 00:13:29.450 --> 00:13:32.309 can't explain how they got money. But I'm telling 00:13:32.309 --> 00:13:34.149 you, you'll be able to make better business decisions 00:13:34.149 --> 00:13:36.450 if you understand how you made the money and 00:13:36.450 --> 00:13:39.570 where all your expenses are going, your cost 00:13:39.570 --> 00:13:42.789 and all of that. I think there is a profitable 00:13:42.789 --> 00:13:46.990 self -employed business for every single person 00:13:46.990 --> 00:13:49.710 on the face of the universe. All right. I think. 00:13:50.600 --> 00:13:53.240 You just have to find out what that is. I think 00:13:53.240 --> 00:13:56.919 reselling is so easy to start and it's kind of, 00:13:56.919 --> 00:13:58.620 you know, it's kind of crazy the money you can 00:13:58.620 --> 00:14:02.620 make on some items you find. But scaling it is 00:14:02.620 --> 00:14:05.340 so hard. I mean, getting it to a point where 00:14:05.340 --> 00:14:08.700 you're making, you know. $10 ,000 a month, it 00:14:08.700 --> 00:14:11.519 is not that easy. It seems easy in the beginning. 00:14:11.600 --> 00:14:13.820 It's almost like fool's gold. You go to the thrift 00:14:13.820 --> 00:14:16.940 store, you find two items, you sell them and 00:14:16.940 --> 00:14:19.080 you're like, shit, I'm cooking, right? Like I'm 00:14:19.080 --> 00:14:21.139 about to be a billionaire over here. And then 00:14:21.139 --> 00:14:23.200 all of a sudden you realize, in order for me 00:14:23.200 --> 00:14:26.899 to make $5 ,000 a month, I need to find 20 of 00:14:26.899 --> 00:14:29.139 these items in every store, not two. And then 00:14:29.139 --> 00:14:31.419 all of a sudden you're like, you kind of, you 00:14:31.419 --> 00:14:34.820 realize real quick, like, where am I going to 00:14:34.820 --> 00:14:37.220 get my stuff from? You don't know this until 00:14:37.220 --> 00:14:40.399 you get there, but you've got to stay focused 00:14:40.399 --> 00:14:43.139 on what can I do? What can I do to make the most 00:14:43.139 --> 00:14:45.620 amount of money? Where can I be? What platform 00:14:45.620 --> 00:14:49.639 do I be on? It's not as easy as just sitting 00:14:49.639 --> 00:14:52.200 down and just going to a thrift store. Going 00:14:52.200 --> 00:14:54.379 to your local thrift store, buying stuff, listing 00:14:54.379 --> 00:14:56.480 it, selling it. It is not that easy. I don't 00:14:56.480 --> 00:14:58.679 care who spins it up that way. Sure, you might 00:14:58.679 --> 00:15:00.980 go to your local thrift store. Like I said, I've 00:15:00.980 --> 00:15:03.519 done it before. I found, you know, digital cameras 00:15:03.519 --> 00:15:06.759 and, you know, Pennsylvania Railroad silver things 00:15:06.759 --> 00:15:08.580 from like, you know, the thrift store. And I 00:15:08.580 --> 00:15:10.639 made like 500 bucks. And I'm like, shit, like. 00:15:11.399 --> 00:15:13.740 Guess what? I ain't never seen another Pennsylvania 00:15:13.740 --> 00:15:17.299 Railroad silver pewter cup again, and I never 00:15:17.299 --> 00:15:19.440 will in my life, right? And that's the reality 00:15:19.440 --> 00:15:22.340 of having a reselling business is so many of 00:15:22.340 --> 00:15:25.080 our items are one -offs. We're always chasing 00:15:25.080 --> 00:15:28.720 the next thing that we can sell. It is so hard 00:15:28.720 --> 00:15:31.480 to scale unless you have relationships. And even 00:15:31.480 --> 00:15:34.000 if you have relationships, we get this all the 00:15:34.000 --> 00:15:37.190 time. Where can I get truckloads of inventory? 00:15:37.490 --> 00:15:40.009 Well, what the hell are we going to do with truckloads 00:15:40.009 --> 00:15:43.129 of inventory? Guess what? I have people on Facebook 00:15:43.129 --> 00:15:45.649 Marketplace. We could go right now, Johnny, me 00:15:45.649 --> 00:15:49.690 and you, get in the car. They sell Gaylords less 00:15:49.690 --> 00:15:52.789 than an hour away, Johnny. Me and you could be 00:15:52.789 --> 00:15:56.129 at the Gaylord Depot in under an hour. And guess 00:15:56.129 --> 00:15:59.549 who never has any intention of buying one? Me. 00:16:00.490 --> 00:16:03.190 I'll pay you $20 an hour for me not to do any 00:16:03.190 --> 00:16:06.320 of that. i think it would be probably my best 00:16:06.320 --> 00:16:09.480 performing youtube ever video ever if i went 00:16:09.480 --> 00:16:11.559 and actually bought a gaylord right and then 00:16:11.559 --> 00:16:14.220 had some clickbait you know what i'll come record 00:16:14.220 --> 00:16:16.220 it and watch you do all of that work to pull 00:16:16.220 --> 00:16:21.220 10 items i I get the allure of it because that's 00:16:21.220 --> 00:16:23.279 what everything is. That's what society is today, 00:16:23.399 --> 00:16:25.519 right? Like the reality TV shows, the storage 00:16:25.519 --> 00:16:28.200 wars, right? Like it's all about finding the 00:16:28.200 --> 00:16:30.960 gold bars. And I think that people have to realize, 00:16:31.240 --> 00:16:33.399 sure, every once in a while, like we had a guy 00:16:33.399 --> 00:16:35.200 posting a group, found a hundred dollar bill 00:16:35.200 --> 00:16:36.659 in the book the other day. I'm like, damn, I 00:16:36.659 --> 00:16:38.720 never, I found a hundred dollar gift card, but 00:16:38.720 --> 00:16:40.820 it was to Lululemon. So it got Deb like half 00:16:40.820 --> 00:16:42.700 a t -shirt because it's so damn expensive. But 00:16:42.700 --> 00:16:46.350 like. That is not the reality of it. It's a lot 00:16:46.350 --> 00:16:48.690 of work and it's a lot of you got to be consistent. 00:16:48.970 --> 00:16:50.710 And that's another thing with resale. If you're 00:16:50.710 --> 00:16:53.110 not consistent with your one business and you 00:16:53.110 --> 00:16:55.269 want to try, you want to obviously you want to 00:16:55.269 --> 00:16:57.309 go buy a vending machine because you think nothing's 00:16:57.309 --> 00:17:00.090 passive. Right. Nothing in the universe is passive. 00:17:00.149 --> 00:17:03.289 Right. You got to go do something for that business. 00:17:03.389 --> 00:17:06.549 I don't care what it is. I mean, I. If you're 00:17:06.549 --> 00:17:08.670 just going to invest, but even that you're not 00:17:08.670 --> 00:17:10.190 guaranteed to make money, even if you invest 00:17:10.190 --> 00:17:12.289 in the stock market. Right. So it's like nothing 00:17:12.289 --> 00:17:15.170 is passive. And when you add something on and 00:17:15.170 --> 00:17:17.450 you think it's passive and all of a sudden you're 00:17:17.450 --> 00:17:19.450 like, shit, I actually got to do work. And then. 00:17:19.920 --> 00:17:22.720 All of a sudden, oh, there goes my Amazon business 00:17:22.720 --> 00:17:25.460 because I'm only doing influencer videos now. 00:17:25.559 --> 00:17:28.960 Well, I don't have enough products to review. 00:17:29.099 --> 00:17:31.140 So what am I going to do now? And I got to go 00:17:31.140 --> 00:17:33.359 back to Amazon and then I half -ass that because 00:17:33.359 --> 00:17:35.660 I want to be doing the influencer business. And 00:17:35.660 --> 00:17:38.579 you're doing videos on kazoos that make $2. Yeah. 00:17:38.759 --> 00:17:43.420 Dude, it's all a balance in acting, even with 00:17:43.420 --> 00:17:47.359 the influencer program. I have parameters. I 00:17:47.359 --> 00:17:49.359 have standards. I think you've got to have standards 00:17:49.359 --> 00:17:51.299 across the board, especially if you want to try 00:17:51.299 --> 00:17:53.740 to juggle multiple things. Like Johnny said, 00:17:53.920 --> 00:17:58.759 I'm not reviewing the 50 -cent Ninja Turtle keychain. 00:17:58.920 --> 00:18:02.480 This is something you don't waste time on. But 00:18:02.480 --> 00:18:06.859 if it's like a $50 power bank here, all right, 00:18:06.859 --> 00:18:08.920 you got my interest. This is worth me sitting 00:18:08.920 --> 00:18:14.210 down and making a review of. If you wanted, we 00:18:14.210 --> 00:18:16.569 all could just list endlessly, right? In theory, 00:18:16.710 --> 00:18:19.710 everybody could just have an eBay store and list 00:18:19.710 --> 00:18:22.410 every single item they ever come across. If that's 00:18:22.410 --> 00:18:25.210 what you want to do and stay busy, it's there 00:18:25.210 --> 00:18:26.769 for you in resale. And I think that's another 00:18:26.769 --> 00:18:29.170 trap a lot of people fall into is they just want 00:18:29.170 --> 00:18:31.250 to be busy for some reason. They want the opposite. 00:18:31.549 --> 00:18:35.569 Let me just drink my zero sugar soda and watch 00:18:35.569 --> 00:18:37.809 Unsolved Mysteries for the rest of my life. I'll 00:18:37.809 --> 00:18:41.660 be good. I'm out of here. Sign me up today. Yeah, 00:18:41.720 --> 00:18:43.220 I'm going to go back to what you said about the 00:18:43.220 --> 00:18:47.680 two -item to 20 -item thing. Yeah, and then once 00:18:47.680 --> 00:18:50.220 you figure out how to do 20 items, you're then 00:18:50.220 --> 00:18:52.240 going to, okay, now I need 40 items, and then 00:18:52.240 --> 00:18:54.559 I need 60 items. And then you have a dedicated 00:18:54.559 --> 00:18:57.420 all -day route. You come home, you eat, and you 00:18:57.420 --> 00:18:59.619 die and go to bed. And then you do it again the 00:18:59.619 --> 00:19:03.519 next day. I see people also get into this, and 00:19:03.519 --> 00:19:06.180 it's... It's good and bad. Good. You figured 00:19:06.180 --> 00:19:08.839 out how to get 60 items a day. The bad is you're 00:19:08.839 --> 00:19:11.279 taking no time to figure out your business that 00:19:11.279 --> 00:19:13.700 you're slowly losing money because $20 model 00:19:13.700 --> 00:19:15.160 don't work anymore. You really need to be at 00:19:15.160 --> 00:19:18.039 the $30 model because time has elapsed. Fees 00:19:18.039 --> 00:19:20.359 have come and you're not aware of it because 00:19:20.359 --> 00:19:23.079 you're too busy running your route, man. Your 00:19:23.079 --> 00:19:26.420 route is the life source of your business. True. 00:19:26.900 --> 00:19:28.920 But you need to pay attention to your numbers 00:19:28.920 --> 00:19:31.859 because if they start to dip. In theory, you're 00:19:31.859 --> 00:19:33.920 making less than an hour year over year over 00:19:33.920 --> 00:19:36.799 year until all of a sudden, hey, I'm making half 00:19:36.799 --> 00:19:38.980 the amount of money I am last year. What happened? 00:19:39.039 --> 00:19:41.339 Well, you didn't see five years ago the trend 00:19:41.339 --> 00:19:45.359 is going down and expenses are going up. So that's 00:19:45.359 --> 00:19:46.920 also something to pay attention to. And again, 00:19:47.079 --> 00:19:50.039 I'm not saying having a route is a bad thing. 00:19:50.180 --> 00:19:53.779 I'm just saying allocate, I don't know, an hour 00:19:53.779 --> 00:19:56.140 a week to examine the numbers and what's going 00:19:56.140 --> 00:19:59.000 on with your business because you can get ahead 00:19:59.000 --> 00:20:02.380 of it before it becomes a problem. I agree. You 00:20:02.380 --> 00:20:05.259 know, when I when I started, you know, kind of 00:20:05.259 --> 00:20:08.700 ramping up the influencer program, it's not hard 00:20:08.700 --> 00:20:10.680 work by any stretch of the imagination. Right. 00:20:11.660 --> 00:20:14.339 But you have stuff showing up every single day. 00:20:14.640 --> 00:20:16.980 You need to have a process. Right. If I get someone 00:20:16.980 --> 00:20:19.160 sends me a keychain to review, like I'm not just 00:20:19.160 --> 00:20:21.559 going to bust out my camera for one keychain. 00:20:21.579 --> 00:20:23.579 Right. I literally have a pile of things sitting 00:20:23.579 --> 00:20:25.359 here on my desk that I'm going to review today. 00:20:25.759 --> 00:20:29.089 It's like you have to be. You were successful 00:20:29.089 --> 00:20:31.029 in one business, right? We're assuming that people 00:20:31.029 --> 00:20:34.289 are successful at their first business. So take 00:20:34.289 --> 00:20:37.410 the skills and the lessons you will learn. They're 00:20:37.410 --> 00:20:39.490 pretty much transferable. I think people that 00:20:39.490 --> 00:20:41.309 are entrepreneurs, we say this all the time, 00:20:41.329 --> 00:20:43.710 like if we go belly up or like me and Johnny 00:20:43.710 --> 00:20:46.069 get hot dog stands, we're going to be A -OK because 00:20:46.069 --> 00:20:49.170 we are business owners, entrepreneurs. We understand 00:20:49.170 --> 00:20:51.509 what it takes to have a profitable business at 00:20:51.509 --> 00:20:53.529 the end of the day. I think a lot of skills are 00:20:53.529 --> 00:20:56.170 transferable business to business. And we kind 00:20:56.170 --> 00:20:58.349 of just. We're almost like, oh, it's a brand 00:20:58.349 --> 00:21:00.269 new business. So I just completely forgot about 00:21:00.269 --> 00:21:02.329 everything. And nothing relates because now instead 00:21:02.329 --> 00:21:04.750 of doing reselling, I'm making review videos. 00:21:04.990 --> 00:21:07.509 Well, a lot of it's the same, right? Like we're 00:21:07.509 --> 00:21:09.289 out in the thrift stores. We're seeing the products. 00:21:09.549 --> 00:21:11.450 Even if you go to a whole new business model, 00:21:11.589 --> 00:21:14.029 right? How much, like Johnny said, P &L, right? 00:21:14.130 --> 00:21:16.009 What's your cost of goods sold? You know, how 00:21:16.009 --> 00:21:18.710 much profit are you making on these items? How 00:21:18.710 --> 00:21:22.039 much time are you spending on these items? You 00:21:22.039 --> 00:21:23.779 got to have a tactical approach. I don't want 00:21:23.779 --> 00:21:25.640 to shy people away from trying something else 00:21:25.640 --> 00:21:28.299 because like Johnny said, people get bored. The 00:21:28.299 --> 00:21:31.339 average, you know, span of people, you know, 00:21:31.359 --> 00:21:34.240 just people, I'm guilty of this. Like, oh man, 00:21:34.359 --> 00:21:36.019 I got to see what's going on on my phone. Shit 00:21:36.019 --> 00:21:38.019 don't matter, right? But that is, that's the 00:21:38.019 --> 00:21:40.380 world we live in. People get so bored so fast. 00:21:40.640 --> 00:21:42.759 They need something else to latch onto. That's 00:21:42.759 --> 00:21:44.980 kind of like a cool, fresh new idea. I don't 00:21:44.980 --> 00:21:47.000 think that's a terrible thing because sometimes 00:21:47.000 --> 00:21:48.859 you find something you're more passionate about, 00:21:48.859 --> 00:21:51.059 right? Maybe you go from doing eBay, Amazon, 00:21:51.160 --> 00:21:53.740 and you're the best live seller in the universe, 00:21:53.920 --> 00:21:55.980 right? You're just out here. You're like, I should 00:21:55.980 --> 00:21:58.019 have did whatnot 20 years ago. I think this is 00:21:58.019 --> 00:21:59.539 another thing people kind of sell themselves 00:21:59.539 --> 00:22:01.940 short is, well, if only I would have started 00:22:01.940 --> 00:22:04.700 this business 20 years ago. Well, no shit. You 00:22:04.700 --> 00:22:06.819 can say that about anything in life, right? So, 00:22:06.839 --> 00:22:09.299 like, if you do find something and you are. you 00:22:09.299 --> 00:22:11.500 know knocking it out of the park don't feel like 00:22:11.500 --> 00:22:14.200 down and out on yourself like man if only i would 00:22:14.200 --> 00:22:16.319 have started of course if me and johnny would 00:22:16.319 --> 00:22:18.359 have been selling on amazon in 2006 where there 00:22:18.359 --> 00:22:23.640 was no fees we're done this thing this whole 00:22:23.640 --> 00:22:26.920 podcast you can send everything in there's no 00:22:26.920 --> 00:22:29.599 there's no long -term storage fee we did have 00:22:29.599 --> 00:22:31.960 restock or stock limitations so there would have 00:22:31.960 --> 00:22:34.559 been that but we would have been sitting in junk 00:22:34.559 --> 00:22:39.609 and um There were no gates, no gates, no nothing. 00:22:39.730 --> 00:22:43.269 Like, I mean, hindsight's 20, 20. Oh no, no fair 00:22:43.269 --> 00:22:46.009 price BS either. I can charge whatever I want 00:22:46.009 --> 00:22:49.069 for my item. It is good to try other things, 00:22:49.210 --> 00:22:50.910 especially if you feel like you're getting burned 00:22:50.910 --> 00:22:54.730 out on your main side hustle income. I just challenge 00:22:54.730 --> 00:22:58.609 you to maintain that main side hustle income 00:22:58.609 --> 00:23:02.690 while you try said other thing you want to do, 00:23:02.789 --> 00:23:04.990 right? It's like Johnny said, when we were working. 00:23:05.740 --> 00:23:08.200 We were reselling on the side and did it suck? 00:23:09.000 --> 00:23:12.039 100%. Was it fun to us? That's the, you know, 00:23:12.039 --> 00:23:14.259 probably the funnest time. That was the funnest 00:23:14.259 --> 00:23:16.839 time we had reselling is when we were brand new. 00:23:16.960 --> 00:23:19.160 And I was, you know, you could go into Goodwill 00:23:19.160 --> 00:23:22.519 and get a VCR DVD combo for like $3. And it actually 00:23:22.519 --> 00:23:24.599 had the remote and you could sell it for 200 00:23:24.599 --> 00:23:27.119 bucks. Like, I wish I could go back to those 00:23:27.119 --> 00:23:29.359 days. Now I'm just like a drone out there scanning 00:23:29.359 --> 00:23:32.240 shit. But like, I still realize, hey, this is 00:23:32.240 --> 00:23:35.470 how the main way I make money. If you want to 00:23:35.470 --> 00:23:37.069 try something, go for it. Just make sure it's 00:23:37.069 --> 00:23:39.630 calculated because if you take a few missteps 00:23:39.630 --> 00:23:42.609 and you start not paying as much attention to 00:23:42.609 --> 00:23:44.950 your main business, you are going to regret it. 00:23:45.230 --> 00:23:49.650 And you can wind up not being a reseller anymore 00:23:49.650 --> 00:23:51.569 at all because all of a sudden you can't pay 00:23:51.569 --> 00:23:53.309 the bills. If you don't think this really happens, 00:23:53.470 --> 00:23:56.329 like I said, we got groups of hundreds of people 00:23:56.329 --> 00:23:58.210 that have come and gone. And we like to always 00:23:58.210 --> 00:24:00.569 joke about it and say, we wish we had a list 00:24:00.569 --> 00:24:02.950 of people that we thought were going to make 00:24:02.950 --> 00:24:05.730 it. those that didn't make it right. Like it, 00:24:05.809 --> 00:24:08.609 I think people would be astonished if they actually 00:24:08.609 --> 00:24:12.609 heard the stories of people that started to be 00:24:12.609 --> 00:24:15.490 successful reselling. And then for whatever reason, 00:24:15.569 --> 00:24:17.309 like if we could just sit down and get their 00:24:17.309 --> 00:24:19.970 reasons, like, I think that'd be such a great. 00:24:20.359 --> 00:24:22.200 episode but no one's ever going to come here 00:24:22.200 --> 00:24:24.680 and say hey here's why i failed you know because 00:24:24.680 --> 00:24:27.980 you didn't really fail it just wasn't successful 00:24:27.980 --> 00:24:30.500 you probably moved on to something else but i 00:24:30.500 --> 00:24:32.619 think those stories would be so eye -opening 00:24:32.619 --> 00:24:35.180 just for your average person to hear hey this 00:24:35.180 --> 00:24:37.539 person was doing a thousand dollars a month they 00:24:37.539 --> 00:24:40.460 were doing this part -time and here's the mistakes 00:24:40.460 --> 00:24:42.900 they now that it's done that they went back and 00:24:42.900 --> 00:24:45.079 realized if i wanted to do this then i would 00:24:45.079 --> 00:24:50.839 have been a okay yeah absolutely and So here's 00:24:50.839 --> 00:24:53.960 a fun thing to do. This is a 2 .0 lesson. So 00:24:53.960 --> 00:24:56.539 if you're people in the game and you're doing 00:24:56.539 --> 00:24:59.720 it, you're doing the 10 to 20 ,000 or more a 00:24:59.720 --> 00:25:03.079 month, this is for you. I want you to look at 00:25:03.079 --> 00:25:06.339 your, I don't care if it's Amazon or eBay, your 00:25:06.339 --> 00:25:10.119 units sold by how much you made. And then I want 00:25:10.119 --> 00:25:14.099 you to subtract your overhead, your rent, any 00:25:14.099 --> 00:25:17.220 subscriptions. If you got employees, if you bought 00:25:17.220 --> 00:25:20.039 equipment. And figure out all the fees associated 00:25:20.039 --> 00:25:24.019 with that. Figure out your actual per unit that 00:25:24.019 --> 00:25:26.480 you send in, how much you actually clear. Because 00:25:26.480 --> 00:25:28.839 it ain't on what's just on Amazon. That's not 00:25:28.839 --> 00:25:33.180 true. It gives you the most practicality fees. 00:25:33.680 --> 00:25:36.160 We didn't even include cost of goods. Throw that 00:25:36.160 --> 00:25:38.759 number in there too. All fees. How much does 00:25:38.759 --> 00:25:41.380 it really cost you to send in a single unit? 00:25:41.559 --> 00:25:44.799 If it's on eBay, same thing. How many units did 00:25:44.799 --> 00:25:47.019 you sell? And then take all those numbers and 00:25:47.019 --> 00:25:49.640 like, How much does it cost me to list an item 00:25:49.640 --> 00:25:54.619 on eBay? And you will be dumbfounded by, oh, 00:25:54.740 --> 00:25:57.140 okay. And then maybe you make a little bit of 00:25:57.140 --> 00:25:59.140 business adjustments based off this fact -finding 00:25:59.140 --> 00:26:01.339 expedition that you just did, and you'll be better 00:26:01.339 --> 00:26:03.880 for it. Yeah, you're right. I think it's super 00:26:03.880 --> 00:26:06.880 important to understand your real profitability 00:26:06.880 --> 00:26:09.619 at the end of the day. You know, like after the 00:26:09.619 --> 00:26:12.319 fees, you know, after the promoted listing fees, 00:26:12.480 --> 00:26:16.809 after the shipping costs. There's so many. It's 00:26:16.809 --> 00:26:18.849 like we just turn a blind eye. Those nickels 00:26:18.849 --> 00:26:21.970 add up, I'm telling you. Yeah, it's like we don't 00:26:21.970 --> 00:26:24.369 care. So we just turn a blind eye to it, whatever. 00:26:24.369 --> 00:26:26.009 Oh, I got money coming in the bank account. That's 00:26:26.009 --> 00:26:28.650 great. But instead of making $2, you can be making 00:26:28.650 --> 00:26:32.269 $4 if you cut out some of the fat. Because I 00:26:32.269 --> 00:26:34.529 think we all get into it all makes money, right? 00:26:34.670 --> 00:26:38.069 Which is true, but there's harder money and there's 00:26:38.069 --> 00:26:41.089 easier money. And your time isn't free. It's 00:26:41.089 --> 00:26:47.259 not. I get stuff for free to review and I still 00:26:47.259 --> 00:26:50.339 have like better standards than like 95 % of 00:26:50.339 --> 00:26:52.519 eBay sellers. Johnny, like if people were getting 00:26:52.519 --> 00:26:54.900 something for free for like 10 or 15 bucks, they're 00:26:54.900 --> 00:26:56.700 like, yeah, I'm selling it on eBay. And I'm like, 00:26:56.740 --> 00:26:59.160 it's gotta be at least $30 for me to list it 00:26:59.160 --> 00:27:01.539 on eBay. And I'm not even, I'm using a listing 00:27:01.539 --> 00:27:04.420 software. I'm not even like doing photos, but 00:27:04.420 --> 00:27:07.279 like I have such a high standard because I know, 00:27:07.380 --> 00:27:09.500 right? I don't think people factor in like, you 00:27:09.500 --> 00:27:12.319 gotta go to the post office. I don't want to 00:27:12.319 --> 00:27:13.839 hear it over. Or put it out on the front porch. 00:27:14.119 --> 00:27:16.440 Get a pickup. Get a pickup. Yeah, and then they 00:27:16.440 --> 00:27:18.599 don't show up, and then they don't show up again, 00:27:18.940 --> 00:27:21.759 or it rains. How much of your time do you spend 00:27:21.759 --> 00:27:24.019 checking to see if your stuff got actually sent 00:27:24.019 --> 00:27:25.720 in? If it doesn't, you got to get your ass up 00:27:25.720 --> 00:27:28.819 there. That's what I'm saying. I think overall 00:27:28.819 --> 00:27:32.920 it's good to try different things. It's just 00:27:32.920 --> 00:27:36.019 a cautionary tale. This whole episode is a cautionary 00:27:36.019 --> 00:27:40.000 tale that we have seen probably hundreds of people. 00:27:40.680 --> 00:27:43.839 go from being successful reselling, focus on 00:27:43.839 --> 00:27:46.859 one business model to trying to switch it up 00:27:46.859 --> 00:27:50.200 just because they were bored or they seen somebody 00:27:50.200 --> 00:27:52.539 else do it. And that's usually the thing you 00:27:52.539 --> 00:27:55.079 get. You get pushed this video from somebody 00:27:55.079 --> 00:27:57.140 who says they're making trillions of dollars 00:27:57.140 --> 00:28:01.140 and they're selling books on, you know, whatnot. 00:28:01.339 --> 00:28:03.720 And you can be rich on whatnot. And I don't care 00:28:03.720 --> 00:28:05.359 that I always pick on whatnot because I think 00:28:05.359 --> 00:28:09.240 selling books on whatnot is stupid. This is your 00:28:09.240 --> 00:28:12.319 money making. Right here. Boom. Let's focus on 00:28:12.319 --> 00:28:14.779 this. If you want to do whatnot or if you want 00:28:14.779 --> 00:28:18.380 to do eBay or Pango or Abe, that's fine. But 00:28:18.380 --> 00:28:20.880 you cannot take away from your main business. 00:28:21.000 --> 00:28:24.339 I never decided when I was going to start taking 00:28:24.339 --> 00:28:27.140 another business seriously that I'm going to 00:28:27.140 --> 00:28:29.599 take away from Amazon. That would just be stupid 00:28:29.599 --> 00:28:31.619 of me. Right. Like, even though I have money 00:28:31.619 --> 00:28:35.180 in the bank, why would I? I have the business 00:28:35.180 --> 00:28:37.950 refined to a point where it's not. It's not hard. 00:28:38.170 --> 00:28:40.329 It's not hard. I go out, I scan. It goes in a 00:28:40.329 --> 00:28:43.049 box. I throw a label on it. I'm done. I wash 00:28:43.049 --> 00:28:45.509 my hands up. Literally, that's why I enjoy Amazon. 00:28:45.769 --> 00:28:47.329 That's why I even got into Amazon is because 00:28:47.329 --> 00:28:50.450 it's almost a hands -free business besides you 00:28:50.450 --> 00:28:53.089 going out and sourcing two days a week and slapping 00:28:53.089 --> 00:28:55.529 a stupid label on it. You just wash your hands 00:28:55.529 --> 00:28:57.710 of it. But the caveat is, like Johnny said, you 00:28:57.710 --> 00:28:59.329 got to know your damn numbers because Amazon 00:28:59.329 --> 00:29:03.670 will sink your ship so damn fast with fees and 00:29:03.670 --> 00:29:05.930 with these unexpected storage costs. And all 00:29:05.930 --> 00:29:08.859 of a sudden, You think this business model doesn't 00:29:08.859 --> 00:29:12.579 work. Here I am sitting for five plus years making 00:29:12.579 --> 00:29:15.839 money on Amazon. So the business model does work. 00:29:16.299 --> 00:29:19.180 Your business model doesn't work. That's the 00:29:19.180 --> 00:29:25.920 problem. Right. Yeah, I mean, you just really 00:29:25.920 --> 00:29:30.680 have to analyze and overanalyze. And here's another 00:29:30.680 --> 00:29:34.539 thing. A lot of people put their business time 00:29:34.539 --> 00:29:38.519 and hours. uh with with research right and to 00:29:38.519 --> 00:29:40.119 me that's not your business hours your business 00:29:40.119 --> 00:29:44.200 hours is the physicality of you going out you 00:29:44.200 --> 00:29:47.460 coming back and you shipping it out the research 00:29:47.460 --> 00:29:50.519 time that's extra credit good for you but you 00:29:50.519 --> 00:29:53.619 you gotta realize the amount of hours you put 00:29:53.619 --> 00:29:56.460 in your business i'm not saying research and 00:29:56.460 --> 00:30:00.720 theorizing is not important it is but to a lesser 00:30:00.720 --> 00:30:04.230 degree your core business comes first and If 00:30:04.230 --> 00:30:07.329 you're doing six or seven other little side hustles 00:30:07.329 --> 00:30:09.809 and you got to put research time into that, what 00:30:09.809 --> 00:30:12.549 time's left for these little side businesses 00:30:12.549 --> 00:30:14.490 and what time is left for your core business? 00:30:14.829 --> 00:30:16.630 How much hours are you really putting into your 00:30:16.630 --> 00:30:19.009 core business? And if you say, I don't have a 00:30:19.009 --> 00:30:21.109 core business, I'm a conglomerate. I have 10 00:30:21.109 --> 00:30:23.529 businesses. It's all one business under one roof, 00:30:23.630 --> 00:30:28.109 me. Well, good luck, sir, ma 'am. It sounds good 00:30:28.109 --> 00:30:30.630 on paper. It really does, right? To have all 00:30:30.630 --> 00:30:33.220 these different. money -making opportunities, 00:30:33.420 --> 00:30:37.140 but it's never a fair balance across the board, 00:30:37.259 --> 00:30:39.440 whether it's your time or whether it's the money 00:30:39.440 --> 00:30:41.920 coming in from your 10 said businesses. It's 00:30:41.920 --> 00:30:44.019 never like, all right, I got 10 businesses. So 00:30:44.019 --> 00:30:46.380 10 % of my money comes from each one and 10 % 00:30:46.380 --> 00:30:48.799 of my time goes to each one. It ain't never working 00:30:48.799 --> 00:30:51.920 out like that. And usually if you actually go 00:30:51.920 --> 00:30:54.319 and take a look at it, you'll quickly realize 00:30:54.319 --> 00:30:56.740 usually the one you spend the most time is, is 00:30:56.740 --> 00:30:58.559 the one that's making you the least amount of 00:30:58.559 --> 00:31:00.680 money. We don't want to have that conversation 00:31:00.680 --> 00:31:04.039 because we've been selling on Amazon and on eBay 00:31:04.039 --> 00:31:07.220 for 25 years, and we don't care what anybody 00:31:07.220 --> 00:31:10.000 else says. And this is all I know. And I'm so 00:31:10.000 --> 00:31:12.700 scared to actually sit down and look at my business's 00:31:12.700 --> 00:31:15.500 profitability and say, I need to make a change. 00:31:15.640 --> 00:31:17.880 I'll be the first person to tell you, if I'm 00:31:17.880 --> 00:31:20.950 not making no damn money on Amazon. I am gone. 00:31:21.130 --> 00:31:23.670 See you later. Bye. I am not dragging this along. 00:31:23.950 --> 00:31:26.329 I could care less about YouTube and anything 00:31:26.329 --> 00:31:28.789 else. If my lights aren't on, then guess what? 00:31:28.930 --> 00:31:31.710 I couldn't care about recording a YouTube video. 00:31:31.849 --> 00:31:34.430 I think a lot of people are just float on through. 00:31:34.609 --> 00:31:37.269 I guess you just barely make ends meet. Hell, 00:31:37.390 --> 00:31:39.250 a lot of people probably lose money and they 00:31:39.250 --> 00:31:41.430 just don't care because you can still have your 00:31:41.430 --> 00:31:43.529 reselling business. You can still pay Amazon 00:31:43.529 --> 00:31:46.049 storage fees. You can still keep all your shit 00:31:46.049 --> 00:31:48.170 listed in your garage or whatever it may be. 00:31:48.880 --> 00:31:51.140 Let's start making some money here. And if you 00:31:51.140 --> 00:31:53.299 want to pivot to a different business, A -OK, 00:31:53.500 --> 00:31:55.440 but let's keep this one that's making us money. 00:31:55.500 --> 00:31:57.099 First, we got to actually understand it's making 00:31:57.099 --> 00:31:59.220 us money. And then we can say, well, I got an 00:31:59.220 --> 00:32:01.299 extra 10 hours a week. What do I want to do with 00:32:01.299 --> 00:32:02.960 that? What is something I'm passionate about 00:32:02.960 --> 00:32:05.200 that I want to try? Don't go off what these other 00:32:05.200 --> 00:32:07.880 people are showing you because none of it's true. 00:32:08.079 --> 00:32:10.460 Go off, do something you want to do. Do something 00:32:10.460 --> 00:32:11.960 you're passionate about. We've been talking about 00:32:11.960 --> 00:32:14.920 this a lot last year was finding. finding a way 00:32:14.920 --> 00:32:16.759 to monetize something you're really passionate 00:32:16.759 --> 00:32:18.819 about, right? Like I'm not passionate about books. 00:32:18.839 --> 00:32:20.740 I couldn't give a shit about them. I just like 00:32:20.740 --> 00:32:22.440 the money that comes from them. So let me find 00:32:22.440 --> 00:32:24.380 something I'm passionate about doing, something 00:32:24.380 --> 00:32:27.000 that's going to be basically easy to do, right? 00:32:27.200 --> 00:32:29.440 I'm not saying I'm like the QVC guy, but I mean, 00:32:29.480 --> 00:32:31.819 I enjoy talking, you know, doing reviews on items, 00:32:31.839 --> 00:32:34.480 talking about items and making money to do it. 00:32:34.500 --> 00:32:36.240 I mean, it's kind of stupid money to make, but 00:32:36.240 --> 00:32:38.319 I just see the opportunity. And that's why I 00:32:38.319 --> 00:32:41.779 kind of landed on the influencer program. I've 00:32:41.779 --> 00:32:44.000 never taken it seriously. I've been, you know, 00:32:44.019 --> 00:32:46.539 I've had my influencer account for years. I've 00:32:46.539 --> 00:32:48.619 never taken it seriously until, you know, basically 00:32:48.619 --> 00:32:51.859 November of 2025. And I've already seen the results. 00:32:51.920 --> 00:32:55.140 And it's like, I haven't let Amazon go by the 00:32:55.140 --> 00:32:57.240 wayside. You know, like a five boxes going out 00:32:57.240 --> 00:32:59.619 this week, a couple hundred units. It still has 00:32:59.619 --> 00:33:03.059 to exist, Johnny. And maybe, maybe someday, if 00:33:03.059 --> 00:33:05.119 I do get the influencer program to a point where 00:33:05.119 --> 00:33:07.880 I'm making more than Amazon, maybe I do cut a 00:33:07.880 --> 00:33:09.920 little bit of time. Maybe five boxes becomes 00:33:09.920 --> 00:33:12.319 three. Yeah. Even then, though, it's like so 00:33:12.319 --> 00:33:14.880 stupid easy money. Amazon, it's like if you really 00:33:14.880 --> 00:33:16.920 know what you're doing on Amazon, it's a stupid. 00:33:17.059 --> 00:33:21.000 Or here, get a strapping young lad, pay him a 00:33:21.000 --> 00:33:24.019 handsome wage, and he does all of your Amazon. 00:33:24.319 --> 00:33:26.859 I know, man. Give me your final thoughts before 00:33:26.859 --> 00:33:30.700 we wrap this up. My final thoughts are is your 00:33:30.700 --> 00:33:33.640 time is precious. Utilize it to make the most 00:33:33.640 --> 00:33:36.279 money. And that may not mean other businesses 00:33:36.279 --> 00:33:40.089 for a while. Not forever, but for a while. And 00:33:40.089 --> 00:33:42.369 I get it. Sometimes it's boring. Making money 00:33:42.369 --> 00:33:44.910 can be very boring. I get it. But at least you're 00:33:44.910 --> 00:33:47.450 making money. Continue doing that and continue 00:33:47.450 --> 00:33:50.349 making more money. Improve your business and 00:33:50.349 --> 00:33:53.890 save these side projects as simply that. They 00:33:53.890 --> 00:33:55.829 are hobbies until they are proven otherwise. 00:33:56.329 --> 00:34:00.809 Your core business is first always. I 100 % agree. 00:34:00.950 --> 00:34:02.769 We'll talk to you all in next week's episode. 00:34:03.720 --> 00:34:05.720 Thanks for listening to another episode of the 00:34:05.720 --> 00:34:08.539 Reseller's Mindset Podcast. Today's full episode 00:34:08.539 --> 00:34:10.900 and all previous episodes are available to all 00:34:10.900 --> 00:34:13.420 YouTube members along with the weekly Zoom call 00:34:13.420 --> 00:34:15.880 and private Discord. Head on over to youtube 00:34:15.880 --> 00:34:18.400 .com backslash the used book guy and consider 00:34:18.400 --> 00:34:20.440 joining for as little as $2 .99 a month.