WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.429 gain access to the full -length podcast, Zoom 00:00:23.429 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.469 this week's episode. What is up, everybody? Welcome 00:00:28.469 --> 00:00:30.190 to another episode of Reseller's Mindset Podcast. 00:00:30.390 --> 00:00:32.189 Mike next to Johnny. Today is an important one 00:00:32.189 --> 00:00:34.939 because... Theoretically, in the land of Amazon, 00:00:35.240 --> 00:00:38.100 November was the worst month ever to be an Amazon 00:00:38.100 --> 00:00:41.460 book, CD, and DVD seller. And I don't want to 00:00:41.460 --> 00:00:44.479 harp on it being the worst because I went and 00:00:44.479 --> 00:00:47.020 actually broke down my actual dollars per hour 00:00:47.020 --> 00:00:50.740 that I made. And I think 95 % of resellers, especially 00:00:50.740 --> 00:00:53.320 Amazon sellers, have no idea how much they make 00:00:53.320 --> 00:00:56.500 per hour. And I realized quickly that if this 00:00:56.500 --> 00:00:59.659 is the worst month ever, I'm going to be A -OK, 00:00:59.920 --> 00:01:02.539 right? So what I did is I went in, I pulled... 00:01:02.570 --> 00:01:05.909 My Amazon has a report you can pull monthly. 00:01:05.989 --> 00:01:08.650 It has all of your fees, all of your profits. 00:01:08.829 --> 00:01:11.409 And I realized I was making over $50 an hour, 00:01:11.489 --> 00:01:12.969 Johnny, right? No one's going to pay me that 00:01:12.969 --> 00:01:15.090 much. Like, look at me. I'm pathetic. No one's 00:01:15.090 --> 00:01:18.030 going to pay me more than, CVS paid me $22 an 00:01:18.030 --> 00:01:20.010 hour and I gave like half of my life to them, 00:01:20.090 --> 00:01:23.849 okay? So like, I think that the idea that this 00:01:23.849 --> 00:01:26.810 is the worst of the worst, but people that are 00:01:26.810 --> 00:01:29.090 saying this don't really understand like. How 00:01:29.090 --> 00:01:31.049 much money are you actually making per hour doing 00:01:31.049 --> 00:01:34.030 this? And can you go find a job that's going 00:01:34.030 --> 00:01:36.810 to pay you $50 an hour? The answer for me is 00:01:36.810 --> 00:01:38.769 no. I don't even know a job in Pennsylvania. 00:01:38.769 --> 00:01:41.890 Not without skilled training or you've been promoted 00:01:41.890 --> 00:01:45.049 through the corporate chain after a while. Yeah, 00:01:45.069 --> 00:01:49.349 man. A lot of it's just BS from people. That's 00:01:49.349 --> 00:01:51.189 just the truth. A lot of people that think this 00:01:51.189 --> 00:01:54.590 is the end of times, it's BS because I have plenty 00:01:54.590 --> 00:01:56.730 of one -on -ones with people. that are super 00:01:56.730 --> 00:01:59.250 successful. They're not in the Facebook groups. 00:01:59.329 --> 00:02:01.129 They're not even on our calls. They literally 00:02:01.129 --> 00:02:04.530 pay to be a part of my group. And probably 75 00:02:04.530 --> 00:02:06.849 % of the people I have one -on -ones with never 00:02:06.849 --> 00:02:08.870 show up to any calls. They're just out there 00:02:08.870 --> 00:02:11.490 getting the job done, blocking everything else 00:02:11.490 --> 00:02:14.830 out. And that's why they're successful. Right. 00:02:14.930 --> 00:02:18.069 And I found in multitude of groups, it's usually 00:02:18.069 --> 00:02:20.810 the quiet ones. The ones, like you said, not 00:02:20.810 --> 00:02:23.349 attending calls or very rarely attending calls 00:02:23.349 --> 00:02:25.949 that just got their heads hunkered down in their 00:02:25.949 --> 00:02:27.469 own business. And that's all they're focusing 00:02:27.469 --> 00:02:29.870 on because everything else is just noise and 00:02:29.870 --> 00:02:32.569 distraction. Honestly, I mean, they consume information. 00:02:32.590 --> 00:02:35.469 Don't get me wrong, but they are really just 00:02:35.469 --> 00:02:38.870 laser focused on compounding on what's working 00:02:38.870 --> 00:02:42.069 and dropping what's not. And that's that's the 00:02:42.069 --> 00:02:44.389 other thing. A lot of people will string a not 00:02:44.389 --> 00:02:47.689 working business along forever. And they don't 00:02:47.689 --> 00:02:50.710 make any adjustments. Even with this buy box 00:02:50.710 --> 00:02:53.310 change, you have adjustments you can make. You 00:02:53.310 --> 00:02:55.409 can decide to go merchant fulfilled if you want. 00:02:55.469 --> 00:02:57.090 I don't think this is the best choice, but it 00:02:57.090 --> 00:03:02.030 is a choice. You can double down on your inventory 00:03:02.030 --> 00:03:05.789 and send in more to compensate with a slower 00:03:05.789 --> 00:03:07.729 sell -through rate, but you got more volume going 00:03:07.729 --> 00:03:10.870 in. You can increase your ASP where things that 00:03:10.870 --> 00:03:14.969 when they do sell make more margin. You can switch 00:03:14.969 --> 00:03:19.330 over to doing new. or you can do additional categories 00:03:19.330 --> 00:03:21.449 that aren't having issues. I mean, there are 00:03:21.449 --> 00:03:23.509 categories that are just not really affected. 00:03:26.069 --> 00:03:30.250 Or you can swing into something else in reselling. 00:03:30.289 --> 00:03:32.750 You honestly could. Or try to reinvent another 00:03:32.750 --> 00:03:35.469 revenue stream. That's what I was going for. 00:03:35.909 --> 00:03:38.830 There are options, but the people who just complain 00:03:38.830 --> 00:03:40.770 and they see their numbers going down aren't 00:03:40.770 --> 00:03:44.750 making any adjustments. Oh, there's another adjustment. 00:03:44.949 --> 00:03:48.180 Cut expenses. What are you overspending on? I 00:03:48.180 --> 00:03:50.300 know a couple of people, they kind of looked 00:03:50.300 --> 00:03:52.240 at their books like, okay, what can I cut? Am 00:03:52.240 --> 00:03:54.319 I spending too much in shipping? Do I got too 00:03:54.319 --> 00:03:57.740 much employee overhead? This, that, and the other. 00:03:57.780 --> 00:03:59.300 They're going over their line items. What are 00:03:59.300 --> 00:04:02.340 my monthly expenses and what needs to be cut 00:04:02.340 --> 00:04:07.780 or dropped? I think the one thing, for the five 00:04:07.780 --> 00:04:09.879 years I've been creating YouTube content about 00:04:09.879 --> 00:04:13.900 selling media on Amazon, I told everybody, Johnny, 00:04:14.379 --> 00:04:17.500 Just condition everything is good. It didn't 00:04:17.500 --> 00:04:22.040 matter up until literally November of 2025. So 00:04:22.040 --> 00:04:24.639 am I stubborn enough to sit here and say, I'm 00:04:24.639 --> 00:04:27.019 just going to keep doing good? Well, if Amazon 00:04:27.019 --> 00:04:29.620 wants me to do higher, better conditions, and 00:04:29.620 --> 00:04:31.279 that's going to get me more money, more sales 00:04:31.279 --> 00:04:33.899 and get me in the buy box more. Guess what? The 00:04:33.899 --> 00:04:37.139 used good book guy is dead immediately, right? 00:04:37.220 --> 00:04:38.899 We took him out back. We got rid of that guy 00:04:38.899 --> 00:04:41.620 because he no longer is relevant. And if he stayed 00:04:41.620 --> 00:04:44.329 around. You'd probably be bankrupt. You've got 00:04:44.329 --> 00:04:47.490 to make changes and pivot, especially when it's 00:04:47.490 --> 00:04:49.730 like there's big flashing lights in front of 00:04:49.730 --> 00:04:52.069 your eyes, and it's saying, do this, and you 00:04:52.069 --> 00:04:54.509 will be – there's a higher chance you'll be rewarded 00:04:54.509 --> 00:04:57.470 with a sale. Do this. Do this. We have a daily. 00:04:57.470 --> 00:04:59.930 We have a weekly, and we have a monthly barometer, 00:04:59.970 --> 00:05:02.089 and it's called how much of our stuff is selling 00:05:02.089 --> 00:05:04.829 and how much am I making off those sales. It 00:05:04.829 --> 00:05:07.269 literally shows us on a daily basis what's going 00:05:07.269 --> 00:05:10.819 on. Now, you can't really make any – snap decision 00:05:10.819 --> 00:05:13.920 call off one day or two days of bad sales you 00:05:13.920 --> 00:05:16.040 need to look at what you're doing over the course 00:05:16.040 --> 00:05:19.420 of the day week and month and year and compare 00:05:19.420 --> 00:05:21.560 it to your previous year's stuff like what's 00:05:21.560 --> 00:05:24.579 going on you need to be able to interpret the 00:05:24.579 --> 00:05:27.579 sales trend and when an adjustment needs to be 00:05:27.579 --> 00:05:31.300 made so when we have these cliff falls that you 00:05:31.300 --> 00:05:34.000 can usually see it coming like there's usually 00:05:34.000 --> 00:05:36.639 a trend but sometimes amazon pulls the rug out 00:05:36.639 --> 00:05:39.680 from one of us and like oh okay End of times. 00:05:39.779 --> 00:05:43.120 Ah, what do I need to do? Yeah, I was down 20 00:05:43.120 --> 00:05:47.480 % in November, but fun fact, I looked at my year 00:05:47.480 --> 00:05:50.399 over year number, right? So like the used book 00:05:50.399 --> 00:05:53.740 guy back in 2024 in November, like he sucked 00:05:53.740 --> 00:05:57.480 because I was, that guy, that Mike was operating 00:05:57.480 --> 00:05:59.779 basically without the buy box because my numbers 00:05:59.779 --> 00:06:02.540 were over last year's numbers. So the worst of 00:06:02.540 --> 00:06:05.579 times this year, the worst of times ever, I was 00:06:05.579 --> 00:06:09.300 still making more. Then Mike from last year in 00:06:09.300 --> 00:06:12.139 November, because maybe Mike from last year wasn't 00:06:12.139 --> 00:06:14.139 going out as much. Maybe he wasn't sending as 00:06:14.139 --> 00:06:16.399 much. Maybe he wasn't putting in enough effort. 00:06:16.500 --> 00:06:17.720 And that's another thing that kind of woke me 00:06:17.720 --> 00:06:21.420 up like, OK, well, like everybody's usually up. 00:06:21.519 --> 00:06:23.740 But I think the problem is I had somebody had 00:06:23.740 --> 00:06:25.779 a one on one with October was their best month. 00:06:25.839 --> 00:06:28.759 Right. So what is worse? then following up your 00:06:28.759 --> 00:06:32.560 best month is your worst month. So you look and 00:06:32.560 --> 00:06:34.779 Amazon smacks you in the face every time you 00:06:34.779 --> 00:06:37.759 open up the app and it says percentage down over 00:06:37.759 --> 00:06:41.279 last 30 days, right? So like I told that person 00:06:41.279 --> 00:06:44.579 like, it's okay. You just had your greatest month 00:06:44.579 --> 00:06:47.459 ever, right? This happened. Of course, it's going 00:06:47.459 --> 00:06:49.100 to be defeating when you look and you see you're 00:06:49.100 --> 00:06:52.000 down 50 % over last month. Well, that was just 00:06:52.000 --> 00:06:54.600 your best month ever. And what this person actually 00:06:54.600 --> 00:06:56.920 did is exactly what I tell everybody here to 00:06:56.920 --> 00:06:59.600 do on this podcast. They went, they looked and 00:06:59.600 --> 00:07:01.000 said, all right, let me find out how much I'm 00:07:01.000 --> 00:07:03.839 making per hour. All of a sudden, they were like, 00:07:03.939 --> 00:07:06.079 hey, all right, you're right. This is really 00:07:06.079 --> 00:07:09.579 nowhere near as bad as it looks on paper because 00:07:09.579 --> 00:07:12.079 I'm still making X amount of dollars per hour, 00:07:12.120 --> 00:07:14.079 which is better than any paying job you can get. 00:07:14.740 --> 00:07:16.699 What's up, Amazon sellers? We wanted to take 00:07:16.699 --> 00:07:18.839 a second to talk about GoToLister, the software 00:07:18.839 --> 00:07:21.319 me and Johnny both use to list and manage our 00:07:21.319 --> 00:07:24.399 inventory and grow our businesses. With the fastest 00:07:24.399 --> 00:07:26.379 listing speeds out there and built -in profit 00:07:26.379 --> 00:07:29.759 analytics, it's a no -brainer. Easily and quickly 00:07:29.759 --> 00:07:32.680 have items available for sale using 2D barcodes 00:07:32.680 --> 00:07:35.019 and get more for your items with its built -in 00:07:35.019 --> 00:07:37.540 smart pricing. Make sure to check out the 30 00:07:37.540 --> 00:07:40.459 -day free trial at gotolister .com backslash 00:07:40.459 --> 00:07:42.839 Mike or using the link in the description below. 00:07:43.660 --> 00:07:46.860 okay and here's a outside of reselling example 00:07:46.860 --> 00:07:49.720 like my homeowner's assurance just doubled literally 00:07:49.720 --> 00:07:52.259 doubled went from like one thousand something 00:07:52.259 --> 00:07:54.720 to two thousand something so i got two choices 00:07:54.720 --> 00:07:57.959 i well three i could stop paying for insurance 00:07:57.959 --> 00:08:02.220 not going to do that uh two i can take it like 00:08:02.220 --> 00:08:04.720 okay fine i will just pay them an extra thousand 00:08:05.439 --> 00:08:08.480 three i can shop around or get an insurance broker 00:08:08.480 --> 00:08:10.740 to shop around for me and look for it guess what 00:08:10.740 --> 00:08:13.100 option i chose number three and you know what 00:08:13.100 --> 00:08:15.779 i got it to about exactly what i was paying for 00:08:15.779 --> 00:08:18.500 the same coverage just by making that one effort 00:08:18.500 --> 00:08:21.939 and not just taking it or not just not playing 00:08:21.939 --> 00:08:25.139 the game of insurance that's what's required 00:08:25.139 --> 00:08:27.860 in everything we do when they make an adjustment 00:08:27.860 --> 00:08:30.160 we need to make an adjustment there's always 00:08:30.160 --> 00:08:32.179 a play to be made you just got to figure out 00:08:32.179 --> 00:08:35.820 what the hell it is um And the key word I did 00:08:35.820 --> 00:08:38.480 say in here is effort. It requires you to put 00:08:38.480 --> 00:08:40.879 in the effort. Yeah, quitting is the easiest 00:08:40.879 --> 00:08:43.600 way, I think. It is. I can stop paying for insurance, 00:08:43.720 --> 00:08:47.059 but you know what? Tornado Alley just takes once, 00:08:47.120 --> 00:08:52.659 man, and gone. Yeah, I think that's the problem 00:08:52.659 --> 00:08:56.190 with it. It's always more fun and it's always 00:08:56.190 --> 00:08:59.710 it's always more dramatic when people harp on 00:08:59.710 --> 00:09:03.149 that. It is this is the worst month ever. I mean, 00:09:03.149 --> 00:09:05.649 we talked about it before the call. We've seen 00:09:05.649 --> 00:09:09.029 people both in your groups and in my groups that 00:09:09.029 --> 00:09:11.350 have no longer are doing this business model 00:09:11.350 --> 00:09:14.610 because of this. And I don't blame people for 00:09:14.610 --> 00:09:16.889 doing that. I blame people for doing that when 00:09:16.889 --> 00:09:18.309 they don't sit down and actually look at their 00:09:18.309 --> 00:09:21.519 numbers and they go decide. back to get a job 00:09:21.519 --> 00:09:25.080 and a job pays them 17, 18 bucks an hour. But 00:09:25.080 --> 00:09:27.120 in reality, even though their numbers were down 00:09:27.120 --> 00:09:29.259 reselling eBay, Amazon, don't care where you 00:09:29.259 --> 00:09:31.179 resell them, you're still making way more per 00:09:31.179 --> 00:09:34.759 hour than if you just go work that job. Well, 00:09:34.879 --> 00:09:37.100 the people that are working that job, they may 00:09:37.100 --> 00:09:39.679 be more making, honestly, making more money working 00:09:39.679 --> 00:09:41.139 that job because they were never running their 00:09:41.139 --> 00:09:43.799 business successfully. Now, the people that were 00:09:43.799 --> 00:09:46.559 making above and beyond the 17, 18 dollars decide 00:09:46.559 --> 00:09:48.820 to roll out and get themselves a regular job. 00:09:49.840 --> 00:09:52.480 I'm not sure they've made the right call other 00:09:52.480 --> 00:09:55.220 than it was an easy call to make pulling out 00:09:55.220 --> 00:09:57.220 because running a business, that's not easy. 00:09:57.320 --> 00:09:59.279 You got to put in a lot of effort every single 00:09:59.279 --> 00:10:02.000 day. Working a job, you can kind of just float 00:10:02.000 --> 00:10:05.720 around and move an object two inches, move the 00:10:05.720 --> 00:10:07.679 object back two inches. It looks like you're 00:10:07.679 --> 00:10:09.259 working and you still get paid for it, right? 00:10:09.360 --> 00:10:12.320 So it is easier to do that. Yeah, I think too, 00:10:12.519 --> 00:10:16.000 some of it depends where you're at in the world. 00:10:16.159 --> 00:10:18.779 Some places are a lot more expensive, but I do 00:10:18.779 --> 00:10:21.080 think, I'll throw my number out there first. 00:10:21.159 --> 00:10:23.120 I won't put you on the spot today. I'll let you 00:10:23.120 --> 00:10:26.399 kind of piggyback off my number. I think the 00:10:26.399 --> 00:10:29.419 standard minimum wage in resale, the number that 00:10:29.419 --> 00:10:31.519 everybody should at least make resale, and I 00:10:31.519 --> 00:10:34.139 don't care what platform, what business, what 00:10:34.139 --> 00:10:42.340 category, is at least $20 an hour. I want to 00:10:42.340 --> 00:10:44.320 go higher than that because I know the possibilities. 00:10:44.480 --> 00:10:47.100 I knew you were going to go higher. But as a 00:10:47.100 --> 00:10:53.600 baseline. I think that is okay, even though you 00:10:53.600 --> 00:10:56.580 probably should step it up a bit, but I got to 00:10:56.580 --> 00:10:58.460 factor in the hobbyist and I got to factor in 00:10:58.460 --> 00:11:00.519 the part -timers here. So I think 20 an hour 00:11:00.519 --> 00:11:03.200 for the amount of hours you're able to put in 00:11:03.200 --> 00:11:07.960 reasonably is okay. We'll go with that. Yeah, 00:11:08.019 --> 00:11:09.159 but I mean, think about that, dude. Like the 00:11:09.159 --> 00:11:12.340 minimum wage here in Pennsylvania is $7 .25. 00:11:13.059 --> 00:11:16.149 It's the same here, $7 .25. Your standard job 00:11:16.149 --> 00:11:18.350 here is going to pay you, if you're lucky, like 00:11:18.350 --> 00:11:21.429 15 bucks an hour. So like, even if you are the 00:11:21.429 --> 00:11:23.470 worst reseller, you should still be making at 00:11:23.470 --> 00:11:26.210 least $20 an hour, which is basically triple 00:11:26.210 --> 00:11:29.549 the standard minimum wage. My Mickey D's starts 00:11:29.549 --> 00:11:32.389 at 11. My grocery store starts at 13. If you 00:11:32.389 --> 00:11:35.309 want factory life, you're starting about 19 an 00:11:35.309 --> 00:11:37.690 hour, but you're working factory life and that's 00:11:37.690 --> 00:11:42.340 hard, hard work. It all comes back to... you 00:11:42.340 --> 00:11:44.059 know what johnny said you got to know you got 00:11:44.059 --> 00:11:45.820 to know your stuff you got to know your numbers 00:11:45.820 --> 00:11:48.879 um used to be i mean i was the same way when 00:11:48.879 --> 00:11:51.259 i first started selling ebay dude like i'd sell 00:11:51.259 --> 00:11:53.360 something i get 50 bucks i'm like i made 50 i 00:11:53.360 --> 00:11:55.259 had no idea what the hell i was doing i'm just 00:11:55.259 --> 00:11:57.940 slinging things up stuff is selling life is good 00:11:57.940 --> 00:12:00.860 i got money to buy dominoes right like i think 00:12:00.860 --> 00:12:05.259 at that point i'm just like it's just fun money 00:12:05.259 --> 00:12:08.080 to me and but you got to get to the point where 00:12:08.539 --> 00:12:11.159 It's a business. Back then, it wasn't. And for 00:12:11.159 --> 00:12:14.659 most people that are super part -time or hobbyists, 00:12:14.700 --> 00:12:17.700 I really don't blame them for being super analytical 00:12:17.700 --> 00:12:19.539 and understanding all these things. They just 00:12:19.539 --> 00:12:21.419 want extra money for when they go to the casino 00:12:21.419 --> 00:12:23.539 or whatever. But for those of us that are like, 00:12:23.600 --> 00:12:26.000 hey, this is a business. I want to grow this 00:12:26.000 --> 00:12:28.500 business to a certain point. I want to make thousands 00:12:28.500 --> 00:12:30.340 of dollars a month. If you want to make thousands 00:12:30.340 --> 00:12:32.019 of dollars a month, you have to treat it like 00:12:32.019 --> 00:12:33.460 a business. If you want hundreds of dollars, 00:12:33.620 --> 00:12:36.720 sure, fly by the seat of your pants, sell things. 00:12:37.149 --> 00:12:39.149 buy as much dominoes with your dominoes money 00:12:39.149 --> 00:12:41.169 as you want. But once you get over that hump 00:12:41.169 --> 00:12:43.649 of, all right, I'm making some hundreds of dollars 00:12:43.649 --> 00:12:44.970 a month, I'm going to start making thousands. 00:12:45.049 --> 00:12:47.129 I think that's when the switch has to flip and 00:12:47.129 --> 00:12:48.889 you have to start really treating it like an 00:12:48.889 --> 00:12:52.049 actual brick and mortar, any type of, you know, 00:12:52.070 --> 00:12:55.750 retail type business. Now, here's some more perspective 00:12:55.750 --> 00:12:58.730 in numbers. The mail clerks, I talk to them quite 00:12:58.730 --> 00:13:00.850 a bit because I see them pretty much every day, 00:13:00.870 --> 00:13:03.610 except on Sundays because it's closed. And they 00:13:03.610 --> 00:13:07.399 make about $20 an hour plus benefits. the postmaster 00:13:07.399 --> 00:13:10.860 there he makes between 96 to 108 depending on 00:13:10.860 --> 00:13:14.039 how many years he's been there right the only 00:13:14.039 --> 00:13:16.480 thing they got up on any reseller is they got 00:13:16.480 --> 00:13:19.960 benefits included but any reseller needs to be 00:13:19.960 --> 00:13:23.799 able once their business is stabilized they can 00:13:23.799 --> 00:13:25.960 decide to go forward or not make more than the 00:13:25.960 --> 00:13:29.419 postmaster at the united states postal service 00:13:29.419 --> 00:13:31.600 they really are capable of doing that on an annual 00:13:31.600 --> 00:13:34.519 basis that 108 is not take home mining just like 00:13:34.519 --> 00:13:38.159 your 108 and reselling is not take home but and 00:13:38.159 --> 00:13:40.200 they got benefits you don't got benefits unless 00:13:40.200 --> 00:13:42.519 you're paying out of pocket so i think that is 00:13:42.519 --> 00:13:45.659 probably what i would consider the baseline once 00:13:45.659 --> 00:13:47.659 you figure out what you're doing and once you've 00:13:47.659 --> 00:13:50.240 been doing it for a minute whether you want to 00:13:50.240 --> 00:13:52.179 go above and beyond that and i think you should 00:13:52.179 --> 00:13:55.179 that's up to you But as a bare minimum, that's 00:13:55.179 --> 00:13:58.320 what I would do. I've got a crazy theory just 00:13:58.320 --> 00:14:00.299 came to my mind because you're on the topic of 00:14:00.299 --> 00:14:03.480 benefits. I think there's going to be a crisis 00:14:03.480 --> 00:14:09.860 in 15 to 40 years of a bunch of resellers who 00:14:09.860 --> 00:14:13.120 have to resell when they're 110 years old because 00:14:13.120 --> 00:14:16.179 they put no money away. when it comes to benefits. 00:14:16.500 --> 00:14:18.500 So like you think about it, when I worked at 00:14:18.500 --> 00:14:22.019 CVS, they match 5 % into your retirement. I put 00:14:22.019 --> 00:14:25.899 in 5%, they put in another 5%. I truly believe 00:14:25.899 --> 00:14:29.899 98 % of resellers have no plans when it comes 00:14:29.899 --> 00:14:32.860 to their own benefits, right? Like we're not 00:14:32.860 --> 00:14:35.879 getting a SEP IRA because we don't even know 00:14:35.879 --> 00:14:37.480 what it is. We don't know that it can reduce 00:14:37.480 --> 00:14:39.600 our taxable income as self -employed people. 00:14:39.860 --> 00:14:42.990 So we just keep... chugging along we get money 00:14:42.990 --> 00:14:45.429 we spend money we get money we spend money and 00:14:45.429 --> 00:14:47.750 then at the end of the road we got nothing like 00:14:47.750 --> 00:14:49.830 johnny said benefits is a huge deal i tell people 00:14:49.830 --> 00:14:52.049 all the time you want to quit reselling i had 00:14:52.049 --> 00:14:53.690 a one -on -one yesterday i had a bunch of one 00:14:53.690 --> 00:14:55.330 -on -one just say this is another thing that 00:14:55.330 --> 00:14:58.149 brought up guy wants to quit his job uh he get 00:14:58.149 --> 00:15:00.590 he's got benefits he's got a family right so 00:15:00.590 --> 00:15:03.129 you got to take this and you can i'll tell you 00:15:03.129 --> 00:15:05.700 right now the marketplace for health care Good 00:15:05.700 --> 00:15:07.620 luck, Chuck, especially if you got a family. 00:15:07.720 --> 00:15:11.080 Just for me alone, catastrophic if I lose a leg 00:15:11.080 --> 00:15:13.139 while I'm out. You're talking multiple hundreds 00:15:13.139 --> 00:15:15.639 of dollars a month for catastrophic coverage. 00:15:15.779 --> 00:15:18.720 That's just for me. This isn't for a family. 00:15:18.899 --> 00:15:22.139 You're talking upwards of $1 ,000 if you have 00:15:22.139 --> 00:15:25.019 a family, kids, wife, significant other you got 00:15:25.019 --> 00:15:27.399 to have on your insurance. But if you account 00:15:27.399 --> 00:15:30.970 for it, it's okay. It's the people that don't 00:15:30.970 --> 00:15:32.570 account for these types of things. And they're 00:15:32.570 --> 00:15:35.029 just like, hey, I'm just going to keep flying 00:15:35.029 --> 00:15:36.809 by the seat of my pants and I'm going to quit 00:15:36.809 --> 00:15:39.730 my job. And it's different for everybody because 00:15:39.730 --> 00:15:43.250 he asked me, hey, you know, you think I can quit 00:15:43.250 --> 00:15:45.169 my job? I said, yeah, you can quit your job. 00:15:45.230 --> 00:15:47.190 But it's you got to have a pile of money set 00:15:47.190 --> 00:15:48.830 aside. You got to have all your ducks in a row. 00:15:48.909 --> 00:15:50.389 And the benefits is one of the big things. You 00:15:50.389 --> 00:15:52.629 shop it around before you wind up quitting. So 00:15:52.629 --> 00:15:53.929 you know exactly what you're getting yourself 00:15:53.929 --> 00:15:56.669 into. And I always tell everybody, you've been 00:15:56.669 --> 00:15:59.379 working at the job for however many years. ride 00:15:59.379 --> 00:16:01.980 it out another six months pile away as much money 00:16:01.980 --> 00:16:05.019 as you can that's how it was at cvs deb told 00:16:05.019 --> 00:16:07.179 me to quit three years before i did i was just 00:16:07.179 --> 00:16:10.100 like well it's money and i can still you know 00:16:10.100 --> 00:16:12.639 go to work and i can do ebay listings while i'm 00:16:12.639 --> 00:16:15.799 at work so why not do it and but the day i quit 00:16:15.799 --> 00:16:19.159 there was no fear of like i'm gonna go bankrupt 00:16:19.159 --> 00:16:22.289 this month right like I was like, hey, this is 00:16:22.289 --> 00:16:24.830 good. I walked out them damn doors with the biggest 00:16:24.830 --> 00:16:28.309 cheeser on my face. Like I just won the lottery. 00:16:28.690 --> 00:16:32.049 But I see the risk and I understand it. And that's 00:16:32.049 --> 00:16:33.909 why you calculate for it and you plan for it. 00:16:33.970 --> 00:16:36.649 And then the risk really kind of goes away. Yeah, 00:16:36.710 --> 00:16:38.590 I mean, let's just say you fell and chipped your 00:16:38.590 --> 00:16:41.129 tooth, right? That's going to cost money. I just 00:16:41.129 --> 00:16:44.070 looked it up. Even if you had insurance, you 00:16:44.070 --> 00:16:46.990 get one heart attack. You got the best insurance. 00:16:47.070 --> 00:16:48.889 You're probably paying $25 ,000 out of pocket. 00:16:49.029 --> 00:16:50.850 You have the worst insurance. You're looking 00:16:50.850 --> 00:16:54.710 at $200 ,000 for the worst insurance. I mean, 00:16:54.710 --> 00:16:56.690 it depends on what kind of heart attack, length 00:16:56.690 --> 00:16:59.269 of stay, and all that crap. But that's still 00:16:59.269 --> 00:17:04.589 a fair chunk of change. And your $17 a job without 00:17:04.589 --> 00:17:08.190 benefits, you're kind of screwed. Unless you 00:17:08.190 --> 00:17:10.309 want to be paying hospital bills until the day 00:17:10.309 --> 00:17:13.109 you die. Yeah, I think that's another thing, 00:17:13.150 --> 00:17:16.240 right? These jobs don't give you no type of damn 00:17:16.240 --> 00:17:18.440 raises. These cost of living raises like year 00:17:18.440 --> 00:17:22.039 over year, 2 % to 4%. Good luck, Chuck. That's 00:17:22.039 --> 00:17:25.359 all I can say. I mean, how can you ever get ahead 00:17:25.359 --> 00:17:30.119 just chugging along at a job year over year where 00:17:30.119 --> 00:17:32.960 you're only getting a 5 % raise on the high end? 00:17:33.019 --> 00:17:36.059 CVS is usually 2 % to 3 % every single year, 00:17:36.140 --> 00:17:38.640 which we know basically inflation is 3 % or whatever 00:17:38.640 --> 00:17:41.039 the hell the stupid number is. You literally 00:17:41.039 --> 00:17:43.700 are gaining no ground, and you're going to work. 00:17:44.299 --> 00:17:46.500 five days a week. And if you put that effort, 00:17:46.680 --> 00:17:49.420 I say it all the time, being an entrepreneur 00:17:49.420 --> 00:17:52.519 in America is the best way to get ahead financially 00:17:52.519 --> 00:17:55.480 and change your life. But it's going to take 00:17:55.480 --> 00:17:57.160 work and it's going to take a lot of effort. 00:17:57.220 --> 00:17:58.640 It's going to take figuring out what you enjoy 00:17:58.640 --> 00:18:01.880 doing. But yet again, you can give yourself a 00:18:01.880 --> 00:18:05.079 raise almost monthly if you want to decide to 00:18:05.079 --> 00:18:07.000 go put in more work or start selling a different 00:18:07.000 --> 00:18:08.680 product or start doing something different in 00:18:08.680 --> 00:18:11.039 your business. I mean, absolutely. I mean, like 00:18:11.039 --> 00:18:13.799 my coffee, it went up three times this year. 00:18:13.900 --> 00:18:15.640 I'm not even talking about milk and eggs, which 00:18:15.640 --> 00:18:18.200 we all hear in the news cycle. Just my simple 00:18:18.200 --> 00:18:23.019 coffee I drink has gone up three X. I went from 00:18:23.019 --> 00:18:27.589 $10 a bag to like. almost 25 a bag it was ridiculous 00:18:27.589 --> 00:18:30.089 but i still pay it because it's my coffee and 00:18:30.089 --> 00:18:32.829 i ain't switching my brand i'm just not so i 00:18:32.829 --> 00:18:35.190 gotta suck it up and maybe i maybe i send in 00:18:35.190 --> 00:18:37.609 one extra box i do a couple extra listings to 00:18:37.609 --> 00:18:40.630 make up for my coffee habit it's uh it's like 00:18:40.630 --> 00:18:42.630 when i sell something right like i'll sell uh 00:18:42.630 --> 00:18:45.430 let's see here what do i got max and ruby dvd 00:18:45.430 --> 00:18:48.049 right i make like 10 bucks and then like i go 00:18:48.049 --> 00:18:50.279 buy something at the store I'm like, ooh, Max 00:18:50.279 --> 00:18:54.240 and Ruby paid for this $10 bill. It's so weird 00:18:54.240 --> 00:18:57.059 as a reseller when you really start looking at 00:18:57.059 --> 00:19:00.480 things. The things we trade for money, it's not 00:19:00.480 --> 00:19:02.160 even like I get money. It's like I almost live 00:19:02.160 --> 00:19:05.200 in this barter world system where, yes, it's 00:19:05.200 --> 00:19:07.200 dollars and cents, but I just look at, well, 00:19:07.420 --> 00:19:09.200 what did I have to sell to fill up the tank of 00:19:09.200 --> 00:19:11.619 gas for $50? I'm like, oh, yeah, I sold this 00:19:11.619 --> 00:19:16.039 dumb DVD for $75, and that literally filled up 00:19:16.039 --> 00:19:21.970 my gas tank today. The game may change, and you 00:19:21.970 --> 00:19:25.569 have to change along with said game, and it's 00:19:25.569 --> 00:19:28.970 all up to you. You have complete control of how 00:19:28.970 --> 00:19:32.150 your business grows or shrinks or evolves over 00:19:32.150 --> 00:19:35.170 time. That's what makes you a business owner. 00:19:36.069 --> 00:19:40.089 It's not like you're an employee for Amazon. 00:19:40.150 --> 00:19:42.490 I think a lot of people treat it as their employee. 00:19:43.680 --> 00:19:45.480 Amazon is your business partner. You're working 00:19:45.480 --> 00:19:47.819 with them. Or if you're on eBay, eBay is your 00:19:47.819 --> 00:19:50.819 business partner or whatnot or Etsy or the bajillion 00:19:50.819 --> 00:19:53.140 other places you can sell your goods and wares. 00:19:54.660 --> 00:19:58.200 You've got to decide. Sometimes maybe your business 00:19:58.200 --> 00:20:00.319 partner isn't the right one and switch it up. 00:20:00.380 --> 00:20:01.980 Like if you're an eBay seller, listen to this. 00:20:02.000 --> 00:20:03.859 Maybe Amazon is going to pay you better. They're 00:20:03.859 --> 00:20:07.170 a better business partner for you. Maybe the 00:20:07.170 --> 00:20:08.750 thing you're selling on Amazon, they're going 00:20:08.750 --> 00:20:11.009 to give you better benefits if you switch categories. 00:20:11.269 --> 00:20:13.930 If you're the cassette Amazon seller, you're 00:20:13.930 --> 00:20:15.329 probably going to make a little bit more money 00:20:15.329 --> 00:20:18.049 if you switch over to CDs. But you've got to 00:20:18.049 --> 00:20:20.410 evaluate these things, and like Mike said, make 00:20:20.410 --> 00:20:23.029 the best decision for you and find something 00:20:23.029 --> 00:20:25.789 that you enjoy. If you don't enjoy CDs, there's 00:20:25.789 --> 00:20:28.650 a bajillion other things you can sell. Find something 00:20:28.650 --> 00:20:30.569 that's tolerable to you. If you treat them as 00:20:30.569 --> 00:20:33.109 just widget money -making machines, it shouldn't 00:20:33.109 --> 00:20:37.420 matter, and switching should be easy. Oh, like 00:20:37.420 --> 00:20:40.839 to piggyback off of that, when I when I made 00:20:40.839 --> 00:20:43.079 the decision that we had when everybody has to 00:20:43.079 --> 00:20:45.180 start changing their conditions. Right. I think 00:20:45.180 --> 00:20:46.819 what happens here is when people make big changes 00:20:46.819 --> 00:20:48.799 in their business, they think what they were 00:20:48.799 --> 00:20:52.519 doing was like wrong. It wasn't wrong. When I 00:20:52.519 --> 00:20:54.700 when I was conditioned, everything is good. There 00:20:54.700 --> 00:20:57.539 was no effect. Whether you went up into very 00:20:57.539 --> 00:21:00.599 good or like new. It had no effect on you winning 00:21:00.599 --> 00:21:03.079 the buy box. So when I make the decision, do 00:21:03.079 --> 00:21:05.420 I look back at myself and say, hey, Mike, you're 00:21:05.420 --> 00:21:07.460 an idiot for doing that for the past five years? 00:21:07.500 --> 00:21:09.819 The answer is no, because it was okay back then. 00:21:09.940 --> 00:21:13.039 And like Johnny said, you got to be willing to 00:21:13.039 --> 00:21:15.819 make changes. I'm all about making money. If 00:21:15.819 --> 00:21:17.720 something I've been doing since I started, which 00:21:17.720 --> 00:21:19.980 is literally good condition, everything needs 00:21:19.980 --> 00:21:22.700 to change. That shit's changed immediately. Like 00:21:22.700 --> 00:21:24.839 I'm not losing no sleep. I'm like, hey, this 00:21:24.839 --> 00:21:27.180 is what they want from me. I'm on board. Let's 00:21:27.180 --> 00:21:29.339 do it. And sure, everything I've said for the 00:21:29.339 --> 00:21:31.180 past five years and every video where I told 00:21:31.180 --> 00:21:33.539 everybody only do good condition. I was right 00:21:33.539 --> 00:21:35.680 back then when I was saying it. Times have changed. 00:21:35.759 --> 00:21:38.579 And if you don't change with the times, then 00:21:38.579 --> 00:21:40.819 you guess what? You're not going to be around 00:21:40.819 --> 00:21:43.819 much longer. It doesn't really matter the scenario. 00:21:45.150 --> 00:21:48.170 Somebody is always making money in the best of 00:21:48.170 --> 00:21:50.490 times and the worst of times. You just got to 00:21:50.490 --> 00:21:52.369 figure out how to be that individual who makes 00:21:52.369 --> 00:21:56.569 it in both times. And if you can find that, you've 00:21:56.569 --> 00:21:58.309 pretty much won the game. I think Max said something 00:21:58.309 --> 00:22:01.710 similar on his podcast, but it is very much true. 00:22:01.829 --> 00:22:04.190 Whenever there's a war, somebody's always profitable. 00:22:04.369 --> 00:22:06.230 Whenever it's peacetime, somebody's always profitable. 00:22:07.029 --> 00:22:11.490 It's just a matter of figuring it out and then 00:22:11.490 --> 00:22:13.990 bringing it back down to smaller scope in Amazon 00:22:13.990 --> 00:22:16.769 land. You've got to figure Amazon out and what's 00:22:16.769 --> 00:22:19.150 best for you and Amazon together if you decide 00:22:19.150 --> 00:22:21.450 to maintain business partner relationships with 00:22:21.450 --> 00:22:24.190 Amazon. Where's the opportunity to be had when 00:22:24.190 --> 00:22:27.029 the buy box is what it is? There are plenty of 00:22:27.029 --> 00:22:29.210 options. You can just send in more volume to 00:22:29.210 --> 00:22:32.529 increase sales. You can raise your ASP. I mentioned 00:22:32.529 --> 00:22:34.730 this earlier. You can switch over to new. You 00:22:34.730 --> 00:22:36.869 can find a different category where the buy box 00:22:36.869 --> 00:22:39.289 isn't being screwed around with, quote unquote. 00:22:39.950 --> 00:22:42.289 I got a crazy idea for people. How about we lower 00:22:42.289 --> 00:22:44.650 our ASP but increase our sell -through rate? 00:22:45.609 --> 00:22:49.450 There's another option, yeah. When the writing's 00:22:49.450 --> 00:22:52.109 on the wall, you can't ignore it, right? Like 00:22:52.109 --> 00:22:54.309 if somebody comes to you, say you're working 00:22:54.309 --> 00:22:57.690 a job, and they say, hey, Johnny, you suck at 00:22:57.690 --> 00:23:01.470 this. Here is a warning that if you keep doing 00:23:01.470 --> 00:23:04.309 this, we're going to have to let you go. Like 00:23:04.309 --> 00:23:06.849 a performance review kind of thing? That's what 00:23:06.849 --> 00:23:09.799 I'm saying. It's the same exact idea. with these 00:23:09.799 --> 00:23:12.539 platforms when they make changes, right? eBay 00:23:12.539 --> 00:23:14.700 just did the big promoter listing. Oh, it's a 00:23:14.700 --> 00:23:17.859 scam, yada, yada, yada. Well, when I list something 00:23:17.859 --> 00:23:21.460 on eBay, I'm still promoting my stuff. You promote 00:23:21.460 --> 00:23:24.420 your stuff, right? Yeah. I'm not going to change 00:23:24.420 --> 00:23:27.099 just because of the update. It's just like, well, 00:23:27.339 --> 00:23:31.279 damn. Exactly, right? Like, if you don't like 00:23:31.279 --> 00:23:33.619 it, you can take your ball and go somewhere else. 00:23:34.250 --> 00:23:36.309 We have to deal with these changes when they 00:23:36.309 --> 00:23:38.289 come. And if they say this is what we expect, 00:23:38.450 --> 00:23:42.369 no matter how idiotic it is that if some random 00:23:42.369 --> 00:23:45.950 person clicks on the listing from Guatemala and 00:23:45.950 --> 00:23:50.109 then somebody in Australia buys it, you get charged 00:23:50.109 --> 00:23:52.930 a fee or whatever stupid shit these platforms 00:23:52.930 --> 00:23:56.660 want to do, you don't. This is it. This is what 00:23:56.660 --> 00:23:59.640 we sign up for. We are literally third -party 00:23:59.640 --> 00:24:01.640 selling partners to them. They can change the 00:24:01.640 --> 00:24:04.539 rules as they want. Your only option is figure 00:24:04.539 --> 00:24:07.240 it out, pay the extra promoted percentage, or 00:24:07.240 --> 00:24:09.579 factor it into your business, or go somewhere 00:24:09.579 --> 00:24:12.759 else. And guess what? Most people that go down 00:24:12.759 --> 00:24:16.680 in platforms, your sales goes down. What a crazy 00:24:16.680 --> 00:24:20.240 thing. Sure, maybe Pango Books has zero fees. 00:24:20.480 --> 00:24:23.599 Zero fees, Johnny. Well, you can have zero fees 00:24:23.599 --> 00:24:25.660 when you ain't selling nothing. Who gives a shit 00:24:25.660 --> 00:24:27.500 what the fees are? It's an audience of 10 consumers. 00:24:28.720 --> 00:24:32.119 Thank you, Pango. They're never going to sponsor 00:24:32.119 --> 00:24:35.059 us now. I'm sorry, Mike. But yeah, it's true. 00:24:35.740 --> 00:24:38.619 And if you look back a few years, in eBay land, 00:24:38.779 --> 00:24:40.579 we used to make all kinds of money off shipping. 00:24:40.720 --> 00:24:43.119 And then eBay is like, we want a piece of that, 00:24:43.180 --> 00:24:46.720 seller. It's fine. Amazon does the same thing. 00:24:46.819 --> 00:24:49.420 There are fees in place today that weren't around 00:24:49.420 --> 00:24:53.000 three years ago. We always got to pay the piper 00:24:53.000 --> 00:24:56.059 or move on. And unfortunately, I see a lot of 00:24:56.059 --> 00:24:59.309 people just moving on. Now, if you're moving 00:24:59.309 --> 00:25:01.430 on because that's part of your business plan, 00:25:01.509 --> 00:25:03.349 always has been, that's a whole different story. 00:25:03.549 --> 00:25:05.970 Like maybe you're using your reselling money 00:25:05.970 --> 00:25:08.809 to open up some other business that you've always 00:25:08.809 --> 00:25:11.789 planned on doing. And Amazon's just a temporary 00:25:11.789 --> 00:25:14.789 stop for you to generate that cash that you need 00:25:14.789 --> 00:25:17.269 to go off and do that thing you've had in your 00:25:17.269 --> 00:25:20.390 mind since you were six years old. That's perfectly 00:25:20.390 --> 00:25:22.009 well. But for the people who are just moving 00:25:22.009 --> 00:25:24.470 on because they think the sky is falling and 00:25:24.470 --> 00:25:28.519 boulders are coming out. No, it makes me sad. 00:25:28.619 --> 00:25:31.119 It makes me sad. It makes me sad when people 00:25:31.119 --> 00:25:32.799 just move on just because they think it's the 00:25:32.799 --> 00:25:35.559 end of times. Yeah, it's terrible. I know. I'm 00:25:35.559 --> 00:25:37.099 just sitting here like, hey, it's all right. 00:25:37.140 --> 00:25:39.339 Let's relax. I do think I think one contributing 00:25:39.339 --> 00:25:43.220 factor is it's reselling to be successful at 00:25:43.220 --> 00:25:45.500 scale. You need to have relationships. It is 00:25:45.500 --> 00:25:49.220 hard to have a multi six figure reselling business. 00:25:49.849 --> 00:25:51.930 where you just go to the thrift stores only and 00:25:51.930 --> 00:25:54.990 you don't have a relationship with a warehouse 00:25:54.990 --> 00:25:58.690 or the libraries or the the clothing rag house 00:25:58.690 --> 00:26:00.970 or whatever you know somebody that's getting 00:26:00.970 --> 00:26:03.529 all this stuff in bulk and offloading it to you 00:26:03.529 --> 00:26:05.890 and i think the majority of resellers rely solely 00:26:05.890 --> 00:26:09.700 on the thrift stores and that's why That's another 00:26:09.700 --> 00:26:11.980 contributing factor of why they hang it up before 00:26:11.980 --> 00:26:13.839 they even really see what it's worth. Because 00:26:13.839 --> 00:26:16.460 no shit, the thrift store prices have been going 00:26:16.460 --> 00:26:19.180 up since I started in 2019. I remember when books 00:26:19.180 --> 00:26:22.440 used to be 49 cents at the Goodwill. Them days 00:26:22.440 --> 00:26:25.180 are long gone. $3 minimum across the board. Some 00:26:25.180 --> 00:26:27.579 of them are $5 minimum across the board. Like 00:26:27.579 --> 00:26:30.759 you got to get with the times. If not, eventually 00:26:30.759 --> 00:26:32.119 you're going to go out of business. Might not 00:26:32.119 --> 00:26:35.299 be today, might not be 2026, 2027, but it's going 00:26:35.299 --> 00:26:39.079 to catch up to you. Absolutely. I mean, relationship 00:26:39.079 --> 00:26:42.099 is probably outside of you starting your business 00:26:42.099 --> 00:26:44.720 and getting it up and running. Relationships 00:26:44.720 --> 00:26:49.160 is one of the most critical factors in your career 00:26:49.160 --> 00:26:51.660 going forward. I don't care if it's a library. 00:26:51.720 --> 00:26:54.400 I don't care if it's an estate sale company or 00:26:54.400 --> 00:26:58.200 pawn shop or even a bookstore. You've got to 00:26:58.200 --> 00:27:01.000 get those relationships. If you just pay, quote 00:27:01.000 --> 00:27:04.619 unquote. retail or thrift store retail it's gonna 00:27:04.619 --> 00:27:07.079 hurt you it's doable but you're hurting your 00:27:07.079 --> 00:27:10.200 own margins unnecessarily it's not like that's 00:27:10.200 --> 00:27:12.599 out of your control that is again that is in 00:27:12.599 --> 00:27:15.059 your control but it does require effort on you 00:27:15.059 --> 00:27:18.119 you're in if you're not the person who can't 00:27:18.119 --> 00:27:21.559 who struggles talking with people there are other 00:27:21.559 --> 00:27:24.539 means there are email campaigns there's no verbal 00:27:24.539 --> 00:27:30.940 cold emails own it that works too But it takes 00:27:30.940 --> 00:27:32.759 that effort. I'm going to wrap this up here with, 00:27:32.839 --> 00:27:35.940 if November was the worst month of your resale 00:27:35.940 --> 00:27:38.480 and career, I challenge you to go back, look 00:27:38.480 --> 00:27:40.660 at actually how much you made, how many hours 00:27:40.660 --> 00:27:43.680 you spent. I even factored in my buy cost for 00:27:43.680 --> 00:27:46.380 every item I sold, my software costs and Amazon 00:27:46.380 --> 00:27:48.339 land, which is a couple hundred dollars every 00:27:48.339 --> 00:27:50.720 single damn month. And I still wound up over 00:27:50.720 --> 00:27:53.299 $50 an hour. So I challenge you, if you're down 00:27:53.299 --> 00:27:55.720 in the dumps and you think this is the end and 00:27:55.720 --> 00:27:58.990 November was the worst. You go run your numbers. 00:27:59.069 --> 00:28:01.170 Let me know in the comment section if you do 00:28:01.170 --> 00:28:02.950 actually run your numbers, because I'm curious 00:28:02.950 --> 00:28:04.809 and I guarantee it's going to be a lot more than 00:28:04.809 --> 00:28:06.730 everybody thinks it's going to be. And you will 00:28:06.730 --> 00:28:09.789 be put at ease and say, hey, all right, let's 00:28:09.789 --> 00:28:11.549 just start building it back. We'll talk to you 00:28:11.549 --> 00:28:14.339 all in next week's episode. Thanks for listening 00:28:14.339 --> 00:28:16.359 to another episode of the Reseller's Mindset 00:28:16.359 --> 00:28:18.960 Podcast. Today's full episode and all previous 00:28:18.960 --> 00:28:21.339 episodes are available to all YouTube members, 00:28:21.480 --> 00:28:24.039 along with the weekly Zoom call and private Discord. 00:28:24.359 --> 00:28:27.180 Head on over to youtube .com backslash to use 00:28:27.180 --> 00:28:29.259 book guy and consider joining for as little as 00:28:29.259 --> 00:28:30.160 $2 .99 a month.