WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.580 as the Used Book Guy on YouTube, along with my 00:00:06.580 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.160 B. We help people start and grow their reselling 00:00:11.160 --> 00:00:13.580 businesses from the ground up. We also have a 00:00:13.580 --> 00:00:15.580 weekly Zoom call and private Discord for all 00:00:15.580 --> 00:00:18.460 YouTube members. Head on over to youtube .com 00:00:18.460 --> 00:00:20.820 backslash usedbookguy to join the channel and 00:00:20.820 --> 00:00:23.440 gain access to the full -length podcast, Zoom 00:00:23.440 --> 00:00:26.120 call, and private Discord today. Let's get into 00:00:26.120 --> 00:00:28.500 this week's episode. What is up, everybody? Welcome 00:00:28.500 --> 00:00:30.539 to another episode of Reseller's Mindset Podcast. 00:00:30.800 --> 00:00:32.759 Mike next to Johnny, as always. Today is going 00:00:32.759 --> 00:00:35.560 to be a fun topic, especially since Johnny's 00:00:35.560 --> 00:00:38.479 more versed in the eBay space and I'm the Amazon 00:00:38.479 --> 00:00:41.259 guy. are we doing too little or too much for 00:00:41.259 --> 00:00:44.259 the platforms and when we talk about this i guess 00:00:44.259 --> 00:00:46.100 the first thing that jumps out is like what are 00:00:46.100 --> 00:00:49.600 the actual platform expectations and what extra 00:00:49.600 --> 00:00:52.219 things are we doing i think the big one in amazon 00:00:52.219 --> 00:00:55.399 land is people over prep their items it's not 00:00:55.399 --> 00:00:59.719 required on 99 .9 of media but people will still 00:00:59.719 --> 00:01:02.060 you know polybag their items even though they 00:01:02.060 --> 00:01:05.909 don't need to be polybag People will still wipe 00:01:05.909 --> 00:01:08.010 things down that don't need to be wiped down. 00:01:08.129 --> 00:01:10.230 I think in eBay land, as much as we make fun 00:01:10.230 --> 00:01:12.790 about it, people put like little chotskies, little 00:01:12.790 --> 00:01:16.150 candies in the packages and give free things 00:01:16.150 --> 00:01:19.030 away. See, Johnny's like, I'll never do that. 00:01:19.250 --> 00:01:21.870 But Johnny's never bought, you know, like something 00:01:21.870 --> 00:01:24.390 from like somebody that made something handmade 00:01:24.390 --> 00:01:26.890 and you just get their item and you get candy. 00:01:26.989 --> 00:01:28.670 Like this has literally happened to me and Deb 00:01:28.670 --> 00:01:30.769 because Deb likes to buy a lot of little handmade 00:01:30.769 --> 00:01:34.120 stuff off eBay. And like, I think. I think it's 00:01:34.120 --> 00:01:36.879 a balancing act. And I think I personally think 00:01:36.879 --> 00:01:40.260 overall resellers hold themselves to higher standards 00:01:40.260 --> 00:01:44.719 than the platforms do. Yeah, I mean, there's 00:01:44.719 --> 00:01:48.299 a lot of that. And then I think in our own heads, 00:01:48.359 --> 00:01:51.379 we get caught up more so in customer expectations. 00:01:52.140 --> 00:01:54.560 And we want the customer to have a good experience 00:01:54.560 --> 00:01:57.920 because. We are dreadfully afraid of the negative 00:01:57.920 --> 00:02:01.060 repercussions, like a negative feedback in affecting 00:02:01.060 --> 00:02:05.219 our account score or getting a return. And both 00:02:05.219 --> 00:02:09.039 of those negative feedback and returns apply 00:02:09.039 --> 00:02:12.159 to both platforms there. I think it's a fear 00:02:12.159 --> 00:02:16.719 more than anything. Amazon and eBay both have 00:02:16.719 --> 00:02:21.340 a this is what's required line, and we tend to 00:02:21.340 --> 00:02:25.379 go above that line unnecessarily, I think. Just 00:02:25.379 --> 00:02:29.979 out of pure morbid fear. Also, they changed the 00:02:29.979 --> 00:02:33.000 rules unexpectedly on us from time to time. And 00:02:33.000 --> 00:02:34.840 we were talking about condition notes in one 00:02:34.840 --> 00:02:37.680 of the calls we did recently. And we don't got 00:02:37.680 --> 00:02:41.159 to do pretty much a lot of the stuff. a lot of 00:02:41.159 --> 00:02:44.340 us probably do um i think we over condition our 00:02:44.340 --> 00:02:48.000 under greater condition our books like no it's 00:02:48.000 --> 00:02:50.639 good or acceptable and it's like no it's kind 00:02:50.639 --> 00:02:54.539 of like new and kind of very good and there's 00:02:54.539 --> 00:03:00.099 other things of pricing i think we especially 00:03:00.099 --> 00:03:03.699 in ebay land we we tend to undervalue our items 00:03:03.699 --> 00:03:08.560 and Yeah, you can look at sold comps, but use 00:03:08.560 --> 00:03:11.620 your noggin for a second. And here's where you 00:03:11.620 --> 00:03:14.039 can play the customer angle. What's the most 00:03:14.039 --> 00:03:15.939 you think a customer, you can put yourself in 00:03:15.939 --> 00:03:18.020 the customer's shoes here, would actually pay 00:03:18.020 --> 00:03:20.479 for it? You should probably price it there. Because 00:03:20.479 --> 00:03:23.580 I tell you, I sell $4 books for $30 every day. 00:03:23.919 --> 00:03:26.639 And just because I know that's what the customer 00:03:26.639 --> 00:03:29.099 is willing to pay at maximum. Now, if you want 00:03:29.099 --> 00:03:31.039 a higher sell -through rate, and a lot of you 00:03:31.039 --> 00:03:32.539 focus on sell -through rate, that's perfectly 00:03:32.539 --> 00:03:35.599 fine. Price your items at $4. Good luck with 00:03:35.599 --> 00:03:38.860 that. I think you hit it on the head, dude. A 00:03:38.860 --> 00:03:43.099 lot of people, like, they... it's I want to be 00:03:43.099 --> 00:03:45.460 the opposite I want to be the guy that like barely 00:03:45.460 --> 00:03:48.740 does enough right like they're like hey Mike 00:03:48.740 --> 00:03:50.740 if you want to keep selling you need to do this 00:03:50.740 --> 00:03:53.520 I'm like okay I think I can fit that in and like 00:03:53.520 --> 00:03:56.240 I fitted it at the last second I think a lot 00:03:56.240 --> 00:03:58.699 of people either go one way or the fully the 00:03:58.699 --> 00:04:00.419 other way it's hard to find the middle ground 00:04:00.419 --> 00:04:02.580 people are either like I'm going to take care 00:04:02.580 --> 00:04:04.639 of my stuff so good right it's remember like 00:04:04.639 --> 00:04:06.860 I remember when I used to merch and fulfill on 00:04:06.860 --> 00:04:09.840 Amazon And people would be up in arms because 00:04:09.840 --> 00:04:13.199 I put CDs and DVDs and bubble mailers instead 00:04:13.199 --> 00:04:16.180 of boxes. And I'm just like, guys, have you ever 00:04:16.180 --> 00:04:19.120 gotten an Amazon package? They'll put a single 00:04:19.120 --> 00:04:23.100 item in a. box that's 36 inches long, 36 inches 00:04:23.100 --> 00:04:25.079 wide. It'll be completely destroyed or they'll 00:04:25.079 --> 00:04:27.839 just slap the label on the actual item and throw 00:04:27.839 --> 00:04:30.120 it out front. And I think in eBay land, you have 00:04:30.120 --> 00:04:31.720 the same thing. You got people that buy like 00:04:31.720 --> 00:04:34.040 the most expensive boxes or you got the people 00:04:34.040 --> 00:04:36.160 that use the DiGiorno boxes, right? But if you 00:04:36.160 --> 00:04:38.779 look at the actual shipping guidelines on eBay, 00:04:38.959 --> 00:04:43.189 it doesn't say, you know. please don't use recycled 00:04:43.189 --> 00:04:45.470 food boxes. Right. So people were like, well, 00:04:45.589 --> 00:04:47.730 I'm kind of, you know, if I'm just going off 00:04:47.730 --> 00:04:49.529 what they're telling me here, then when I'm done 00:04:49.529 --> 00:04:52.129 eating a DiGiorno, I can ship something in it, 00:04:52.170 --> 00:04:55.509 dude. It's, I don't know, man. It's crazy. Yeah. 00:04:55.610 --> 00:05:01.269 I mean, and then I think we focus a little too 00:05:01.269 --> 00:05:05.930 much on being in the business as well. As far 00:05:05.930 --> 00:05:10.060 as. There's a lot of boxes to check in, especially 00:05:10.060 --> 00:05:12.240 Amazon, I think. Because you've got to check 00:05:12.240 --> 00:05:14.279 for stranded inventory. You've got to check for, 00:05:14.420 --> 00:05:16.680 is your repricer working? You've got to do this, 00:05:16.680 --> 00:05:19.000 you've got to do that. And all these little subsequent 00:05:19.000 --> 00:05:22.759 things. A lot of that for a whole, I don't know, 00:05:22.899 --> 00:05:26.399 $3 to $5 an hour can be outsourced to somebody 00:05:26.399 --> 00:05:28.519 else to do. There's that whole trust factor. 00:05:28.759 --> 00:05:31.019 And you've got to have the capital to, well, 00:05:31.139 --> 00:05:34.259 can you afford 3 to 5 hours for 10 hours of work 00:05:34.259 --> 00:05:37.100 or 15 hours of work a week? or a month depending 00:05:37.100 --> 00:05:42.959 on the level of what's needed um and people i 00:05:42.959 --> 00:05:45.860 get it people don't want employees or they don't 00:05:45.860 --> 00:05:48.000 want to manage people because a lot of this is 00:05:48.000 --> 00:05:49.779 about freedom right and reselling we all just 00:05:49.779 --> 00:05:51.740 want personal freedom we don't want anybody else 00:05:51.740 --> 00:05:55.819 involved beyond our own hands touching it but 00:05:55.819 --> 00:05:58.480 we lose a lot of our freedom when our hands are 00:05:58.480 --> 00:06:00.519 touching the little minor things that are kind 00:06:00.519 --> 00:06:04.439 of unnecessary for us to touch and And I think 00:06:04.439 --> 00:06:07.459 to get that freedom you're claiming you want 00:06:07.459 --> 00:06:10.420 and desire, a little bit of outsourcing. I'm 00:06:10.420 --> 00:06:14.819 not talking factory -level assembly line, big 00:06:14.819 --> 00:06:17.980 warehouse, forklift kind of nonsense. But everybody 00:06:17.980 --> 00:06:21.100 can afford a VA once you get past that six -month 00:06:21.100 --> 00:06:23.660 hurdle if you're new. If you're new listening 00:06:23.660 --> 00:06:25.319 to this, you've got to wait a minute before you 00:06:25.319 --> 00:06:26.639 can hire somebody because you've got to figure 00:06:26.639 --> 00:06:28.779 out what the heck you need to be checkboxing 00:06:28.779 --> 00:06:32.519 on Amazon. On eBay land, since we're pretty much 00:06:32.519 --> 00:06:35.680 merchant fulfilling, you can hire a shipper. 00:06:35.740 --> 00:06:39.079 It's a no -brainer to print out a label and weigh 00:06:39.079 --> 00:06:43.240 an item. Once you scale, you got to be selling 00:06:43.240 --> 00:06:45.139 enough to justify that as well. That's the other 00:06:45.139 --> 00:06:49.000 benchmark over in eBay land. So I think outsourcing 00:06:49.000 --> 00:06:51.300 when you need to, to get your personal freedom 00:06:51.300 --> 00:06:54.480 back is kind of a big deal that's undervalued 00:06:54.480 --> 00:06:57.439 and most people resist and a lot of them never 00:06:57.439 --> 00:07:00.850 do when they need to. Yeah, I think I think it 00:07:00.850 --> 00:07:04.629 actually ties into people like trying to do too 00:07:04.629 --> 00:07:07.529 much for the platform too fast. Right. Like maybe 00:07:07.529 --> 00:07:10.149 they hire somebody because I want to ship my 00:07:10.149 --> 00:07:12.069 stuff immediately, but I don't want to ship it. 00:07:12.069 --> 00:07:13.689 I'm going to have pay somebody else to ship it. 00:07:13.750 --> 00:07:17.589 So like it's it's tough because eBay doesn't 00:07:17.589 --> 00:07:20.230 tell you, hey, you need to ship within two days. 00:07:20.290 --> 00:07:22.230 Right. Amazon only gives you two days as merchant 00:07:22.230 --> 00:07:24.370 to pack and ship your order, regardless whether. 00:07:25.199 --> 00:07:28.079 you know you you can't get to the storage unit 00:07:28.079 --> 00:07:31.019 it's snowing outside you think amazon cares they 00:07:31.019 --> 00:07:33.199 don't give a shit if you're like you're in the 00:07:33.199 --> 00:07:35.120 middle of the twister movie and there's cows 00:07:35.120 --> 00:07:37.139 flying by your house and it's the second day 00:07:37.139 --> 00:07:38.819 and you got to get that out of ship he may monitors 00:07:38.819 --> 00:07:40.800 the weather they know there's a blizzard and 00:07:40.800 --> 00:07:43.959 they let you know it's okay it's okay your account's 00:07:43.959 --> 00:07:46.100 not going to be affected you're a -okay we're 00:07:46.100 --> 00:07:48.160 going to give you a week bonus time it's all 00:07:48.160 --> 00:07:51.420 good it is kind of scare tactics though man i 00:07:51.420 --> 00:07:54.639 think a lot i think in amazon honestly feedback 00:07:54.639 --> 00:07:57.300 doesn't matter uh once you get your first view 00:07:57.300 --> 00:07:59.980 uh it has no effect on especially if you're fba 00:07:59.980 --> 00:08:03.199 even if you're fbm i see people selling on these 00:08:03.199 --> 00:08:05.879 listings that have like under 70 feedback they 00:08:05.879 --> 00:08:09.079 still exist and ebay it's a little bit different 00:08:09.079 --> 00:08:11.420 i don't i think ebay does penalize you if you 00:08:11.420 --> 00:08:14.759 do get a lot of uh there's a financial repercussion 00:08:14.759 --> 00:08:18.240 if you go under certain scores I don't think 00:08:18.240 --> 00:08:21.100 in both platforms, the actual customer feedback, 00:08:21.180 --> 00:08:24.540 typing up something matters or your score, but 00:08:24.540 --> 00:08:27.560 it does matter. And if the fact, if you get too 00:08:27.560 --> 00:08:31.199 much, you're going to take a 10 to 30%, depending 00:08:31.199 --> 00:08:35.940 on where you land on being bad out of your payments. 00:08:36.019 --> 00:08:38.820 And that's not, I don't like a 10 to 30 % hit. 00:08:39.100 --> 00:08:42.539 I agree. It's, you got to know what the line 00:08:42.539 --> 00:08:45.960 is. And even if, even if you're the. greatest, 00:08:45.960 --> 00:08:49.340 nicest, you put a freshly baked apple pie in 00:08:49.340 --> 00:08:51.559 every single one of your orders, right? Or you 00:08:51.559 --> 00:08:53.740 ask the customer, what's your favorite pie? And 00:08:53.740 --> 00:08:56.200 you bake them one and you send it to them along 00:08:56.200 --> 00:08:58.919 with the dirty pair of socks you sold them, right? 00:08:59.159 --> 00:09:01.720 You can still get a negative feedback. We see 00:09:01.720 --> 00:09:03.320 it all the time in Amazon. Somebody will leave 00:09:03.320 --> 00:09:05.600 a feedback for something that's not even a damn 00:09:05.600 --> 00:09:08.220 book, right? It's not even something we've ever 00:09:08.220 --> 00:09:10.919 sold in our life. And thankfully, we can go get 00:09:10.919 --> 00:09:13.659 it removed. Now, I'm not sure what it is in eBay 00:09:13.659 --> 00:09:16.179 land when it comes to selling something or you 00:09:16.179 --> 00:09:18.600 get a feedback that's for a book and it says 00:09:18.600 --> 00:09:22.440 like, hey, this item was broken upon arrival. 00:09:22.480 --> 00:09:24.500 It's like, I don't know what the eBay kind of 00:09:24.500 --> 00:09:26.899 land or the laws when it comes to that. But Amazon. 00:09:27.519 --> 00:09:29.159 If it's FBA, you can get removed. But if it's 00:09:29.159 --> 00:09:31.500 FBM, even if it's for the wrong item, you're 00:09:31.500 --> 00:09:33.419 fighting an uphill battle just to try to get 00:09:33.419 --> 00:09:35.700 this one stupid feedback removed. My mentality 00:09:35.700 --> 00:09:38.279 is just go sell more items and eventually the 00:09:38.279 --> 00:09:40.179 percentage will just kind of balance itself out. 00:09:40.220 --> 00:09:42.419 I think that is the solution to all these crazy 00:09:42.419 --> 00:09:45.019 fears that we have about like, if I get a negative 00:09:45.019 --> 00:09:48.120 feedback and oh no, what's going to happen? I 00:09:48.120 --> 00:09:49.820 think they want us to think that because they 00:09:49.820 --> 00:09:52.120 want us to provide the best customer service. 00:09:52.830 --> 00:09:55.070 But if you're wasting time and you're spending 00:09:55.070 --> 00:09:59.090 extra time on shit that don't matter, it's just 00:09:59.090 --> 00:10:01.210 detrimental to your business. Even though you 00:10:01.210 --> 00:10:03.610 feel like, oh, this is great for the customer. 00:10:03.649 --> 00:10:06.110 Well, if it's not required, I'm here to tell 00:10:06.110 --> 00:10:08.289 you, you're playing by the platform rules, not 00:10:08.289 --> 00:10:10.470 your own rules. A lot of us have these own requirements 00:10:10.470 --> 00:10:12.830 when it comes to our reselling business. I get 00:10:12.830 --> 00:10:16.389 it. We have high standards, 100%. But if it's 00:10:16.389 --> 00:10:19.490 not required of me, right? Like people that polybag 00:10:19.490 --> 00:10:21.889 every single item. I'm happy for you. I'm glad 00:10:21.889 --> 00:10:24.269 you have the time to polybag every item. I'm 00:10:24.269 --> 00:10:26.429 glad you enjoy polybagging every item. But for 00:10:26.429 --> 00:10:30.389 me, Amazon don't care. Listen, I'm right here 00:10:30.389 --> 00:10:33.929 in cahoots. I don't care either. What's up, Amazon 00:10:33.929 --> 00:10:35.850 sellers? We wanted to take a second to talk about 00:10:35.850 --> 00:10:38.509 GoToLister, the software me and Johnny both use 00:10:38.509 --> 00:10:40.950 to list and manage our inventory and grow our 00:10:40.950 --> 00:10:43.629 businesses. With the fastest listing speeds out 00:10:43.629 --> 00:10:46.070 there and built -in profit analytics, it's a 00:10:46.070 --> 00:10:48.950 no -brainer. Easily and quickly have items available 00:10:48.950 --> 00:10:52.210 for sale using 2D barcodes and get more for your 00:10:52.210 --> 00:10:54.769 items with its built -in smart pricing. Make 00:10:54.769 --> 00:10:57.409 sure to check out the 30 -day free trial at gotolister 00:10:57.409 --> 00:11:00.330 .com backslash Mike or using the link in the 00:11:00.330 --> 00:11:03.789 description below. Yeah, I mean, at EB Land, 00:11:04.029 --> 00:11:06.350 it's hard to get something negative reversed 00:11:06.350 --> 00:11:08.450 these days. It used to be a lot easier. You could 00:11:08.450 --> 00:11:10.490 even do agent shopping if you didn't like what 00:11:10.490 --> 00:11:12.730 the agent told you. But they kind of cracked 00:11:12.730 --> 00:11:15.149 down on that because the system was being very 00:11:15.149 --> 00:11:18.799 much abused. So it kind of just sticks with you 00:11:18.799 --> 00:11:24.019 unless you can buy eBay legalese weasel your 00:11:24.019 --> 00:11:26.860 way out. Because a lot of the time those issues 00:11:26.860 --> 00:11:28.700 the customers have, they're legitimate. I mean, 00:11:28.720 --> 00:11:30.820 there's some fraud. There's fraud always across 00:11:30.820 --> 00:11:33.820 the board with returns and all that. People sending 00:11:33.820 --> 00:11:37.539 rocks back and or using the item for a day and 00:11:37.539 --> 00:11:39.559 then returning it. And it's nonsense, right? 00:11:41.580 --> 00:11:46.139 What I think we do too little in is. instead 00:11:46.139 --> 00:11:49.580 of muddling through and thinking about the day 00:11:49.580 --> 00:11:51.779 -to -day, how can I make my business better? 00:11:51.919 --> 00:11:54.440 I think those thoughts are, we all have them, 00:11:54.480 --> 00:11:57.600 right? But I don't think they're, we kind of 00:11:57.600 --> 00:11:58.940 talked about this about my call a little bit. 00:11:59.039 --> 00:12:01.340 And I asked the question, how much dedicated 00:12:01.340 --> 00:12:03.860 time a week do you put into making your business 00:12:03.860 --> 00:12:07.360 better? And the answers varied from a set amount 00:12:07.360 --> 00:12:10.179 of time to whenever I'm thinking about it, even 00:12:10.179 --> 00:12:13.200 if I'm on the toilet kind of deal. And I don't 00:12:13.200 --> 00:12:15.720 think there's a wrong answer there unless you're 00:12:15.720 --> 00:12:19.740 not doing it. You have to be doing it. The frequency 00:12:19.740 --> 00:12:22.740 and the duration I don't think matters as much 00:12:22.740 --> 00:12:25.200 as long as it's being done. It could be a once 00:12:25.200 --> 00:12:27.379 a year evaluations. That's what corporations 00:12:27.379 --> 00:12:31.440 do pretty much at a council of witches and warlocks. 00:12:31.559 --> 00:12:37.320 But I think that's the necessary to not long 00:12:37.320 --> 00:12:40.700 suffering. You want to suffer less in your business 00:12:40.700 --> 00:12:44.080 because. The more money you can make and the 00:12:44.080 --> 00:12:45.700 more streamlined you can make your business, 00:12:45.779 --> 00:12:48.559 the better off you and your business will be 00:12:48.559 --> 00:12:50.559 as a whole. You'll be able to sleep better, maybe 00:12:50.559 --> 00:12:52.480 get a few extra hours sleep, get a few extra 00:12:52.480 --> 00:12:55.519 hours of free time and make more money with less 00:12:55.519 --> 00:12:58.340 hours being done. That's what we all need to 00:12:58.340 --> 00:13:01.399 be focusing on. Yeah, I think you're right. Because 00:13:01.399 --> 00:13:03.440 even if we just look back from like the years 00:13:03.440 --> 00:13:05.259 since we started doing this, like every year 00:13:05.259 --> 00:13:07.720 we've had like some big breakthrough on like. 00:13:08.139 --> 00:13:09.860 How we're going to do things differently and 00:13:09.860 --> 00:13:11.960 how much more money it's made us that year. I 00:13:11.960 --> 00:13:14.019 just give some quick references. We started sending 00:13:14.019 --> 00:13:16.399 in the stuff that had no FBA offers on Amazon. 00:13:16.519 --> 00:13:19.159 We started sending in the fast moving stuff, 00:13:19.240 --> 00:13:21.799 regardless of the amount of offers on the listing 00:13:21.799 --> 00:13:24.200 on Amazon. Like those two things alone in the 00:13:24.200 --> 00:13:26.059 past two years have probably made me an extra 00:13:26.059 --> 00:13:29.360 $50 ,000. So it's like you always have to be 00:13:29.360 --> 00:13:31.980 looking for ways to get better. And I think getting 00:13:31.980 --> 00:13:34.720 better is not just doing more just to do more. 00:13:34.840 --> 00:13:36.580 I think that's that's where people fall down 00:13:36.580 --> 00:13:39.299 the slippery slope. I'm just going to do more, 00:13:39.440 --> 00:13:41.899 even though there's no monetary gain and the 00:13:41.899 --> 00:13:44.299 platform doesn't expect it of me. But hey, I'm 00:13:44.299 --> 00:13:46.940 doing more now. I'm spending the extra time and 00:13:46.940 --> 00:13:49.240 I'm touching each item for an extra five seconds 00:13:49.240 --> 00:13:51.299 than I was prior. I think that's the wrong way 00:13:51.299 --> 00:13:52.620 to do it. And I think that's what a lot of people 00:13:52.620 --> 00:13:55.070 turn to is like. Yes, I'm doing more now in the 00:13:55.070 --> 00:13:56.990 business. Well, are you doing more than what's 00:13:56.990 --> 00:13:58.549 expected? Because I'm just going to sit here 00:13:58.549 --> 00:14:00.429 and argue with that person every day. Instead 00:14:00.429 --> 00:14:02.769 of wiping down and polybagging every single item 00:14:02.769 --> 00:14:05.009 that's not required, why don't you just go scan 00:14:05.009 --> 00:14:07.129 more profitable items and send them more profitable 00:14:07.129 --> 00:14:10.730 items if it's not required? Yeah, and then like 00:14:10.730 --> 00:14:13.649 me, I check for interior water damage, not the 00:14:13.649 --> 00:14:17.110 exterior that you could see. I start in Amazon. 00:14:17.250 --> 00:14:19.889 I wouldn't do this on eBay, but in Amazon, I 00:14:19.889 --> 00:14:23.399 question if that's even needed. Probably not. 00:14:24.179 --> 00:14:26.919 Because to me, as a book reader, that's a big 00:14:26.919 --> 00:14:30.860 deal. But I also look at people's return percentages. 00:14:30.860 --> 00:14:33.399 We talk about this frequency. The people not 00:14:33.399 --> 00:14:35.519 checking for that, which is like everybody but 00:14:35.519 --> 00:14:40.500 me, is nil. It's like a percent difference. So 00:14:40.500 --> 00:14:43.279 my caretiss factor, at least in Amazon land, 00:14:43.620 --> 00:14:45.940 it's probably got to go down there. That's probably 00:14:45.940 --> 00:14:48.500 a change I'll be making soon. Again, I'm not 00:14:48.500 --> 00:14:50.830 doing that in eBay because... I know my eBay 00:14:50.830 --> 00:14:52.690 customers and I know they check for that stuff, 00:14:52.750 --> 00:14:55.769 but Amazon customers probably don't, or they 00:14:55.769 --> 00:14:58.350 just, well, I paid 10 bucks for it. Screw it. 00:14:58.450 --> 00:15:00.710 I guess it's tough. I guess it's toughest for 00:15:00.710 --> 00:15:02.929 you, right? Because you have this Amazon business 00:15:02.929 --> 00:15:05.549 that you treat like your firstborn child or every 00:15:05.549 --> 00:15:08.950 book has, you know, 300. It's hard for me not 00:15:08.950 --> 00:15:11.570 to treat my Amazon business like my eBay. Yeah. 00:15:11.570 --> 00:15:14.259 Yeah. Yeah. You got really, really hard. Yeah. 00:15:14.259 --> 00:15:16.580 Yeah. Cause you're like, all right, 300 photos 00:15:16.580 --> 00:15:18.019 for this book. Right. And then you go to Amazon 00:15:18.019 --> 00:15:19.379 and you're like, well, this thing's probably 00:15:19.379 --> 00:15:23.220 acceptable. I'm like, no, dude, that's new. You 00:15:23.220 --> 00:15:27.500 got to like flip a switch when you're like, I'm 00:15:27.500 --> 00:15:29.700 going to, I'm going to send stuff. I do. I do 00:15:29.700 --> 00:15:32.750 have to do that. I'm like, okay. Can't care as 00:15:32.750 --> 00:15:35.289 much in Amazon. Even though I make more money 00:15:35.289 --> 00:15:37.929 in Amazon. Dude, that is Johnny's guidelines. 00:15:38.250 --> 00:15:40.629 That's not what Amazon expects. It's what Johnny 00:15:40.629 --> 00:15:42.690 expects. And that's where people get tripped 00:15:42.690 --> 00:15:44.990 up. It's easy for me because I don't care about 00:15:44.990 --> 00:15:48.210 this stuff. You care like zero. Yeah, I'm just 00:15:48.210 --> 00:15:50.429 like, let me max out how much money I can make. 00:15:50.470 --> 00:15:52.850 Max out what condition I can send things in. 00:15:53.230 --> 00:15:55.269 Oh, the book's in two. I got some scotch tape. 00:15:55.389 --> 00:15:58.970 This will be good as new in no time. It's easy 00:15:58.970 --> 00:16:01.970 for me, but I think more people are like you 00:16:01.970 --> 00:16:04.429 than they are like me when it comes to selling 00:16:04.429 --> 00:16:07.289 media or anything in general. I think people 00:16:07.289 --> 00:16:09.309 take a lot of care and pride in what they do. 00:16:09.590 --> 00:16:13.149 But if it is, I do feel like in a lot of situations, 00:16:13.350 --> 00:16:15.950 it does slow down their financial growth and 00:16:15.950 --> 00:16:18.269 it does hinder them, the financial aspect of 00:16:18.269 --> 00:16:20.789 it. But if you get enjoyment out of... you know, 00:16:20.789 --> 00:16:23.070 doing those things and you can account for it 00:16:23.070 --> 00:16:24.690 and you're comfortable with the money you make. 00:16:24.730 --> 00:16:27.230 We talk about this all the time. I never inspired 00:16:27.230 --> 00:16:29.889 to be the mega warehouse seller. I never inspired 00:16:29.889 --> 00:16:33.029 to have employees. So for me, I'm comfortable 00:16:33.029 --> 00:16:35.029 with the money I make. And if you're that person 00:16:35.029 --> 00:16:36.570 and you're comfortable with what you're making 00:16:36.570 --> 00:16:38.850 and the results you're getting and you enjoy 00:16:38.850 --> 00:16:41.070 doing the extra steps, I don't think there's 00:16:41.070 --> 00:16:42.690 anything wrong with it. It's the people that 00:16:42.690 --> 00:16:45.210 are like, I want to keep growing. And we're like, 00:16:45.210 --> 00:16:47.090 guys like, OK, well, what are you spending your 00:16:47.090 --> 00:16:50.220 time on? well it takes me three hours to pack 00:16:50.220 --> 00:16:53.139 my five orders for the day right like the bells 00:16:53.139 --> 00:16:54.840 go off right away for us and we're like well 00:16:54.840 --> 00:16:56.659 what the hell are you doing right and then all 00:16:56.659 --> 00:16:58.700 of a sudden it's like well i had these super 00:16:58.700 --> 00:17:00.639 nice boxes and i got to get the perfect size 00:17:00.639 --> 00:17:02.879 box for the item and then i got to get the perfect 00:17:02.879 --> 00:17:05.640 dunnage inside of it like that's those are the 00:17:05.640 --> 00:17:09.380 people that suffer yeah i agree with that and 00:17:09.380 --> 00:17:14.000 here's the other thing i i see it everywhere 00:17:14.000 --> 00:17:18.359 and it's not platform specific is people spend 00:17:18.359 --> 00:17:22.259 way too much time in conspiracy theory land either 00:17:22.259 --> 00:17:27.359 reading or contributing to and where's the money 00:17:27.359 --> 00:17:29.539 in that it's always my question i see no money 00:17:29.539 --> 00:17:31.940 in that because that is a thing that is out of 00:17:31.940 --> 00:17:35.940 your control and we're just speculating now people 00:17:35.940 --> 00:17:40.359 bank on if i can get ahead of the conspiracy 00:17:40.359 --> 00:17:44.400 theory craft i can make a lot of money I want 00:17:44.400 --> 00:17:46.180 to see how many people have actually done that. 00:17:46.279 --> 00:17:48.460 Is there a poll somewhere? Because I'm going 00:17:48.460 --> 00:17:51.859 to guess it's a small number. No, I think you're 00:17:51.859 --> 00:17:54.720 right. I think a lot of people get easily sidetracked 00:17:54.720 --> 00:17:58.180 and they take things into account that don't 00:17:58.180 --> 00:18:00.200 exist. Like you said, right? People will literally 00:18:00.200 --> 00:18:02.920 change things in their business because some 00:18:02.920 --> 00:18:07.420 bozo on YouTube said that if you do this, eBay 00:18:07.420 --> 00:18:09.500 will give you more sales, right? I guess that 00:18:09.500 --> 00:18:13.109 like, wasn't that whole like... is relist, delist, 00:18:13.109 --> 00:18:15.809 relisting like a conspiracy or am I wrong, right? 00:18:15.890 --> 00:18:17.890 Like that, I feel like that's the biggest one 00:18:17.890 --> 00:18:20.369 I've heard of in resale is like in eBay, you 00:18:20.369 --> 00:18:23.609 delist your item or I don't know how it works, 00:18:23.630 --> 00:18:25.430 but it's some shit where you delist it and relist 00:18:25.430 --> 00:18:27.210 it and it's like magically all of a sudden it's 00:18:27.210 --> 00:18:30.170 going to sell. All that is, is you do get a little 00:18:30.170 --> 00:18:32.549 algorithm that bump when you list a new item. 00:18:32.609 --> 00:18:35.869 So ending your listings and relisting or that 00:18:35.869 --> 00:18:38.930 doesn't work in itself, but ending and selling 00:18:38.930 --> 00:18:42.460 similar. which is you just made a new listing, 00:18:42.559 --> 00:18:45.359 you're going to get a 24 -hour bump because that's 00:18:45.359 --> 00:18:48.299 a newly listed item. Ending the listing does 00:18:48.299 --> 00:18:50.920 not work. It's the same item. You're doing nothing. 00:18:52.160 --> 00:18:55.359 And that's why when our items renew once a month 00:18:55.359 --> 00:18:58.380 because the timer goes for 30 days, it gets treated 00:18:58.380 --> 00:19:01.180 as new because it's been that same process as 00:19:01.180 --> 00:19:04.339 being done automated by eBay. You're just forcing 00:19:04.339 --> 00:19:06.279 the hand doing what I've described. You're just 00:19:06.279 --> 00:19:11.319 doing it ahead of time. Conjecture on, is your 00:19:11.319 --> 00:19:14.480 item going to sell anyway? I mean, putting your 00:19:14.480 --> 00:19:15.819 item in front of the right customer at the right 00:19:15.819 --> 00:19:17.579 time, yeah, there's a little bit of merit there. 00:19:17.740 --> 00:19:20.480 But for your efforts, I don't think the margin's 00:19:20.480 --> 00:19:25.619 that great. But anyway. The one I loved on eBay 00:19:25.619 --> 00:19:29.640 Conspiracy Land is there used to be, there's 00:19:29.640 --> 00:19:31.940 a little door icon on eBay, and it would be two 00:19:31.940 --> 00:19:34.460 colors, red or blue. And when you got I think 00:19:34.460 --> 00:19:36.440 it was blue, you're going to get more sales for 00:19:36.440 --> 00:19:38.380 the day. When it was red, you're not going to 00:19:38.380 --> 00:19:41.400 get any sales for the day or less sales. It was 00:19:41.400 --> 00:19:44.319 a big thing. And people swore by it. It was like, 00:19:44.420 --> 00:19:48.220 I got the red door today. Guess I'm not working 00:19:48.220 --> 00:19:53.380 today. Yeah, that's I didn't I didn't really 00:19:53.380 --> 00:19:55.519 realize that like eBay did that automatically 00:19:55.519 --> 00:19:57.380 because I remember your listings will automatically 00:19:57.380 --> 00:19:59.599 renew. It is funny, though, because there's probably 00:19:59.599 --> 00:20:02.079 a lot of people that still like. That's like, 00:20:02.180 --> 00:20:04.440 that's, it's still a thing, right? It's like, 00:20:04.440 --> 00:20:06.740 even if the platforms come out and say it's not 00:20:06.740 --> 00:20:08.160 a thing, there's still people that are going 00:20:08.160 --> 00:20:09.579 to like die on these hills, right? They're going 00:20:09.579 --> 00:20:11.700 to be like, no, it is a thing. They just don't 00:20:11.700 --> 00:20:14.799 want us knowing about it. Right. And then if 00:20:14.799 --> 00:20:17.460 you do this process and you get one sale out 00:20:17.460 --> 00:20:20.619 of it, the question is, was that organic or, 00:20:20.680 --> 00:20:23.859 or did it, what you did work? And then if it, 00:20:23.940 --> 00:20:26.460 they'll, they'll die on the hill. I did it. So 00:20:26.460 --> 00:20:30.240 it must work. I made one sale. Whoa. Yeah, it's 00:20:30.240 --> 00:20:33.339 kind of like the promotion, the promoted listings 00:20:33.339 --> 00:20:35.440 things too, where people are like, well, if everybody 00:20:35.440 --> 00:20:38.240 promotes at 2%, then in theory, none of us were 00:20:38.240 --> 00:20:42.420 promoting on this. Guys, why are we wasting our 00:20:42.420 --> 00:20:45.839 energy and time worrying about if every single 00:20:45.839 --> 00:20:49.180 reseller promotes at 2%, then theoretically, 00:20:49.400 --> 00:20:52.160 nobody's promoting. Yes, but that's not the case. 00:20:52.259 --> 00:20:55.799 Not everybody. Everybody's at 2, I'm at 3. Everybody's 00:20:55.799 --> 00:20:58.660 like... You give people, I think this is another 00:20:58.660 --> 00:21:01.420 thing, is resellers give other resellers too 00:21:01.420 --> 00:21:04.380 much credit. I think every reseller thinks every 00:21:04.380 --> 00:21:06.680 other reseller is like the greatest business 00:21:06.680 --> 00:21:08.799 owner ever. And I'm like the complete opposite. 00:21:08.940 --> 00:21:12.220 I think every other reseller is a complete Patrick 00:21:12.220 --> 00:21:16.859 Star. What am I doing today? And people are like, 00:21:16.940 --> 00:21:20.000 I got to be the best because all my competition 00:21:20.000 --> 00:21:23.680 is the best. Guys, just look around. Go on eBay 00:21:23.680 --> 00:21:26.500 and look at some of the photos. Go on Amazon. 00:21:26.579 --> 00:21:29.619 Look at some of the feedback. These anybody can 00:21:29.619 --> 00:21:32.519 be a reseller. Any single person, any single 00:21:32.519 --> 00:21:36.500 Joe Blow you meet walking down the street can 00:21:36.500 --> 00:21:39.619 be a reseller. And I think people overcompensate 00:21:39.619 --> 00:21:41.640 for their competition and think they got to do 00:21:41.640 --> 00:21:44.619 all this extra stuff because. Sure, if I'm going 00:21:44.619 --> 00:21:46.319 to compete directly with Johnny and I'm going 00:21:46.319 --> 00:21:49.140 to sell the same type of books he sells, 100%, 00:21:49.140 --> 00:21:51.380 you're up against something here that makes sense. 00:21:51.500 --> 00:21:53.380 But for just our average sellers, you just listen 00:21:53.380 --> 00:21:57.079 to average stuff, we are giving way too many 00:21:57.079 --> 00:21:59.380 people way too much credit. Because in the reselling 00:21:59.380 --> 00:22:01.380 lane, there's only a handful of people that are 00:22:01.380 --> 00:22:03.259 really doing this profitable at a six -figure 00:22:03.259 --> 00:22:06.500 scale. That's just the facts of it. No matter 00:22:06.500 --> 00:22:08.420 what you see people talking about on the internet, 00:22:08.539 --> 00:22:11.049 a lot of people you see talking aren't. aren't 00:22:11.049 --> 00:22:12.490 putting the numbers they say they're putting 00:22:12.490 --> 00:22:14.490 up until you see a screenshot of somebody's sales 00:22:14.490 --> 00:22:18.789 uh then guess what you hold no no water uh to 00:22:18.789 --> 00:22:23.789 me at least yeah we get in our own way too much 00:22:23.789 --> 00:22:28.069 we are the problem it's us and it's not amazon 00:22:28.069 --> 00:22:31.170 it's not ebay do they do some crappy things from 00:22:31.170 --> 00:22:34.690 time to time 100 but that's just expected and 00:22:34.690 --> 00:22:36.529 if you're new and don't know that's expected 00:22:36.529 --> 00:22:40.390 this is me telling you it's expected and You 00:22:40.390 --> 00:22:44.390 getting mad about it. Everybody's entitled to 00:22:44.390 --> 00:22:46.710 60 seconds of frustration once they get the news. 00:22:46.769 --> 00:22:49.589 You can punch a pillow, throw a baby, do whatever 00:22:49.589 --> 00:22:51.049 you want. You should probably edit that throw 00:22:51.049 --> 00:22:55.250 the baby part out. But anyway, after 60 seconds, 00:22:55.309 --> 00:22:57.910 you've got to get back in your business. It's 00:22:57.910 --> 00:22:59.710 out of your hands. It's out of your control. 00:23:00.890 --> 00:23:04.049 100%. There's nothing you can do. Going on the 00:23:04.049 --> 00:23:06.309 forums does nothing. Screaming to Mike about 00:23:06.309 --> 00:23:08.250 it during a one -on -one does nothing except 00:23:08.250 --> 00:23:09.990 puts money in Mike's pocket, and you should do 00:23:09.990 --> 00:23:14.789 that. Going on Discord, going on Facebook, going 00:23:14.789 --> 00:23:17.269 on anything and just complain, complain, complain, 00:23:17.470 --> 00:23:20.650 or conspiracy, conspiracy, conspiracy does nothing 00:23:20.650 --> 00:23:23.710 for you. Maybe it makes you feel a little bit 00:23:23.710 --> 00:23:26.170 better getting it out, but there's therapists 00:23:26.170 --> 00:23:30.730 for that. You don't need to... Don't waste your 00:23:30.730 --> 00:23:33.269 time. Stop wasting your time with this nonsense, 00:23:33.490 --> 00:23:36.269 please. I think that the whole call should have 00:23:36.269 --> 00:23:37.769 just been what you just said, because I don't 00:23:37.769 --> 00:23:39.210 think there's anything else to this. So we're 00:23:39.210 --> 00:23:40.710 going to wrap it up here. I will caution you. 00:23:40.730 --> 00:23:42.910 If you have a baby, watch out around Johnny, 00:23:42.970 --> 00:23:46.910 because he just went on record. Babies will be 00:23:46.910 --> 00:23:49.410 flying in Texas somewhere. So that's going to 00:23:49.410 --> 00:23:51.190 do it for this week's episode. We appreciate 00:23:51.190 --> 00:23:53.309 you watching on YouTube or listening on the podcast 00:23:53.309 --> 00:23:54.930 platform. And we'll talk to you all next week. 00:23:55.680 --> 00:23:57.559 Thanks for listening to another episode of the 00:23:57.559 --> 00:24:00.400 Reseller's Mindset Podcast. Today's full episode 00:24:00.400 --> 00:24:02.740 and all previous episodes are available to all 00:24:02.740 --> 00:24:05.259 YouTube members, along with the weekly Zoom call 00:24:05.259 --> 00:24:07.740 and private Discord. Head on over to youtube 00:24:07.740 --> 00:24:10.700 .com backslash to use book guy and consider joining 00:24:10.700 --> 00:24:12.279 for as little as $2 .99 a month.