WEBVTT

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Welcome back to another episode of the Reseller's

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Mindset Podcast. My name is Mike, also known

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as the Used Book Guy on YouTube, along with my

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friend and fellow full -time reseller, Johnny

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B. We help people start and grow their reselling

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businesses from the ground up. We also have a

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weekly Zoom call and private Discord for all

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YouTube members. Head on over to youtube .com

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backslash usebookguy to join the channel and

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gain access to the full -length podcast, Zoom

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call, and private Discord today. Let's get into

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this week's episode. What is up, everybody? Welcome

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to another episode of Reseller's Mindset Podcast.

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Full disclosure, this was pulled from a list

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that was two years old because me and Johnny

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have talked about... Everything related to reselling.

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And the topic today from Johnny's list that he

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created two years ago when he was like 18 years

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old is, is eBay and Amazon setting us up to fail?

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And I think we're going to look at this from

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both a newer seller perspective and a larger,

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more seasoned seller's perspective. And I guess

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you could take us away with the newer seller

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on eBay. Is eBay setting us up to fail? They

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don't make it easy. to understand everything

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that's going on especially with i have three

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different ways to promote your ebay listings

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these days and then there's the fourth question

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of should you even be promoting at all no one

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outright really says it you don't even know it

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if you're just going into a blind if should i

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promote at all i don't know and if i do decide

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which one of these three paths do i go because

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they're all three really different Not only that,

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eBay kind of gives the perception of you can

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list the lint in your pocket and sell it, and

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that's not true. I don't care how good your listing

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is, you're not selling you the lint in your pocket.

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And then you have the aspect of the quote -unquote

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eBay has got your back, nothing can go wrong,

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you're going to have no worries. If you don't

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dot your I's and cross your T's, you better have

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some worries, as that's an immediate I -net,

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I don't know how it's described for those not

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in the know. There's various other things like

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that. So on the Amazon end, I think that's even

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harder. There's zero customer support. And those

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Word documents may or may not be up to date.

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You're looking at Amazon's customer support.

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Right here. It's the Mike comment on the YouTube

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videos channel. And hope for the best. And then

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the explanation of how to do your box. And if

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you're doing it on the Amazon workflow only,

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and you probably are as a new person, best of

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luck to you. That's a hard, arduous process.

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Even when I had Mike's video up when I did my

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first box eons ago, it still took me an hour

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to do it. I think this is like, it's good because

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I consider myself, I don't sell anything on eBay.

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The only stuff I sell, Johnny sells for me. So

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like I can relate to being a crappy eBay seller

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and I'm like a beginner eBay seller, right? And

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one thing I really never took into consideration

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because you said it there is like your promoted

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percentage comes right off your bottom line.

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So when you're out looking at an item to sell

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and you're sorting it through the sold comps,

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at least I was smart enough to do that. i'm not

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factoring in the extra five ten percent or whatever

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it may i do think i my personal opinion even

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though i suck at ebay right i just said hey don't

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listen to me anything related i do think you

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need to promote your items uh just based on wanting

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me wanting to sell everything yesterday and i

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do think you're right like they make it seem

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like you can just sell anything and you know

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the there's no there's no requirement for the

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photos right like you can list stuff without

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photos i didn't even know this was a thing you

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could just no image available i've literally

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seen listings that say that so they they say

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you can list today you can list today right but

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i mean it could be So it could even be a good

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item, right? There's people that literally search

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for like misspellings of items, right? Instead

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of like, I love Michael Myers stuff, right? Like,

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and people will spell Michael wrong and they'll

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spell Myers wrong. And you can search those.

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People actually have bots that'll search mistypes,

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misspellings and find those items because the

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person don't know what the hell they got or,

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you know, they didn't put it in right. And it's,

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I don't think they. do it on purpose but i do

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think both platforms kind of set you up to fail

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because they promise you that you can get money

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for your items right away but like they don't

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give you the tools and like i wish there was

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something like where they would just tutorial

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walk you through like when you go to create your

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first listing on ebay it says okay let's create

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your first listing We want to have at least six

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photos because six photos will give the customer

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like, and like the title and the item description,

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the same with Amazon. I wish like the first box

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you go to create, they kind of hold your hands,

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like choose the items you want to send, then

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take it to the next step. Here's what we're going

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to do in this step. And neither platform, they

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don't do it. They're just like sign up and then

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good luck. That's pretty much how it is, man.

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The ease of sign up is there, sure. But what

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you do after that, it's not clear cut. And you

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can watch, I don't know, 10 different videos

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and get 10 different answers on what you should

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be selling on these platforms. Is it shoes? Is

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it hats? Is it books? Is it clocks? Is it weird

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little miniature thingies? Information is all

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over the place. No one tells you you probably

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should. They investigate what kind of widget

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you want to sell and investigate the margins

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and availability in your area of these things.

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And is it new? Is it used? What do I need if

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it's new? Do I need an invoice? Maybe. Not so

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much on eBay, but definitely on Amazon. And they

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don't tell you about brands coming after you

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if you sell the wrong thing. Dude, that's the

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biggest thing. That's the biggest thing I was

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going to hit. They'll let you list it. And then

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they will punish you. But I'm like, wait a minute.

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Why did you let me list it in the first place

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if you're going to come bring the hammer down

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on me? If we know all like Beachbody and P90X

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and Rosetta Stone is like you're automatically

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like in the shitter. Like why does eBay even

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let you create the damn listing to begin with?

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Like once you type in the barcode or you put

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that in like the title, it should automatically

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like. prompt you to same with amazon right there's

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you know the textbook companies it should be

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like well this is a cengage textbook are you

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sure you want to list this day you know and you're

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kind of just hey they let me list it johnny and

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then all of a sudden you wake up and they're

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like well you're a new seller you're selling

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this stuff you can't sell see you later bye but

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you're like you told me i had p90x at home you

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told me i could sell it oh we don't care and

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on ebay you gotta play these weird games like

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um like velcro shoes you cannot put Velcro in

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your title. You can put anything else but Velcro

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in your title and get away with it. Same for,

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like, World War II stuff. You can put... or leave

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out certain words, and you'll either get dinged

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for it, or they'll leave you alone, depending

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on what those are. There's not a handbook for

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that. There's not a decoder ring telling you

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any of this. You got to figure that out. What's

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up, Amazon sellers? We wanted to take a second

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to talk about GoToLister, the software me and

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Johnny both use to list and manage our inventory

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and grow our businesses. With the fastest listing

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speeds out there and built -in profit analytics,

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it's a no -brainer. Easily and quickly have items

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available for sale using 2D barcodes and get

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more for your items with its built -in smart

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pricing. Make sure to check out the 30 -day free

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trial at gotolister .com backslash Mike or using

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the link in the description below. Again, the

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documentation is not up to date and you don't

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have documentation pointing to the correct documentation

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that you actually need that's been buried in

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some sub -forum nine years ago. It's ridiculous.

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Dude, I remember I sent you some. uh obscure

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anime dvds right because i went and i looked

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and i seen dude this dvd sold for 60 bucks it's

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not on amazon but it seems like you can sell

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it on ebay and you're like yeah we had it listed

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for a day mike and they took it down but like

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they're sold listings so to me as somebody who

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knows nothing right i'm just like well if somebody

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sold it then we should be able to sell ours right

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like it's old and then you're like well they

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took it down and some people you know kind of

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the analogy some people get caught speeding others

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don't but to the average person who's new they

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see that it's sold and they're like whoa i can

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sell mine and then you list it and then the next

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day all of a sudden you're getting yelled at

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yeah i did some investigation after the fact

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and the reason theirs were up and mine was down

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they took mine down is because they they slid

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theirs into a different category I put mine in

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the correct category. But if you use certain

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keywords in the correct category, the hammer

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comes down. You got punished for being a good

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eBay seller. Yeah, yeah. It's things like that

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though, right? And like you said, these companies

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make multi -trillion gazillions of dollars and

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like they're... Their fact sheets are like, so

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I mean, just look at eBay and look at Amazon.

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The overall layout of the website is the same.

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It's been like since we started and like the

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help documents are just as old and outdated.

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I'm just like, come on. Like, let's let's I mean,

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we have all these content creators now on these

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platforms, right? Like reach out to somebody

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and say, hey, why don't you make a we'll pay

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you. $50 ,000. You make us a start to finish

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guide on how we should be sourcing, prepping

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photo and packing our shipping products on eBay.

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Just imagine the lengths that would help new

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sellers if they had something that was up to

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date with somebody that knew, not one of these

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fraudsters, right? Like somebody that's actually

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had success on the platforms, make a video, explain

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the basic details and kind of what they expect

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from the quality of a listing and things. And

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it's the same with Amazon, right? Prepping and

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shipping their box. boxes and not filling your

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boxes with you know random dunnage and not sending

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boxes that are full of cat hair and dog hair

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and all beat up chewed up uh it would go dude

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it would go so far but they never would right

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i mean even if they listen to this they're gonna

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be like we don't care we're not spending the

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ten thousand dollars okay i'm gonna talk about

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customer support for a minute we're gonna start

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with amazon my god doesn't exist if you choose

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to call in A, you have to play the puzzle game

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of which prompts do I select and their contact

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us in the correct order. And there's a workflow.

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For those that have done this, you know exactly

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what I'm talking about. Those that haven't done

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it, Godspeed. If you follow the Plinko little

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wheel down, eventually you can plug in your phone

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number for them to call you. And when they answer,

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they're just reading you the help documents that

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you've already looked at. So they are worthless.

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They are beyond worthless. Now, flipping the

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script over to eBay, I press a button and they

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call me right then and there. Then they greet

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me on the phone and tell me how long I've been

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selling on eBay for every time. And they say,

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thank you for your service. Or we thank you for

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your service. And I'm thinking in my head, what

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do you mean we? You haven't been here. You're

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fresh off the boat. You're a week old. I know

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more about eBay than you do, customer service

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agent, sir, ma 'am. Yeah. then i have to explain

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them how to do their job and like me reading

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the terms of service and holding them to a legally

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binding thing on the phone and then hopefully

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their superiors eavesdropping on them and telling

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him just give him what he wants so he leaves

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yeah um and it's but we have to play these games

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that's what they feel like gigantic games it

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should be i call in i ask for help legitimately

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And I get legitimate help back. But that's not

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how it works because they've outsourced all these

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call service things. They don't care about giving

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us an answer. They're going to get our money

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either way. The customer, not the seller, they're

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going to get their money either way. So what

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benefit to them is it for them to help us, the

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seller? There's none. This is controversial.

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I really don't care. I think there should be

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tiers to customer service based on the person's

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selling history and performance on the platform.

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Now, how they can figure out what thresholds

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are, I don't care. But I'm just saying, because,

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Johnny, I understand what you're saying, right?

00:12:26.889 --> 00:12:28.889
It's probably somebody that's been in this job

00:12:28.889 --> 00:12:30.850
and they're just reading from the script. But

00:12:30.850 --> 00:12:34.909
we can't afford to answer the phones for somebody

00:12:34.909 --> 00:12:37.659
to ask. hey, how do I list this item? Unfortunately,

00:12:38.379 --> 00:12:40.700
Johnny, I know you believe that every reseller

00:12:40.700 --> 00:12:42.840
is a great reseller and is very knowledgeable

00:12:42.840 --> 00:12:45.740
about everything they do. It's the same reason

00:12:45.740 --> 00:12:48.759
Amazon does this. The majority of new sellers

00:12:48.759 --> 00:12:51.820
will call before they Google it when they can

00:12:51.820 --> 00:12:54.450
get the answer on Google that quick. We don't

00:12:54.450 --> 00:12:57.029
have enough phone lines in the universe to answer,

00:12:57.149 --> 00:13:01.190
hey, I went to create this listing and I didn't

00:13:01.190 --> 00:13:03.029
let me upload one photo. And all they had to

00:13:03.029 --> 00:13:04.950
do was go look that maybe the computer didn't

00:13:04.950 --> 00:13:06.570
upload the photo like it should have. They didn't

00:13:06.570 --> 00:13:09.490
even try re uploading the photo. So it's I do

00:13:09.490 --> 00:13:12.250
think that calling in is just like a. It's like

00:13:12.250 --> 00:13:14.190
a badge now. It's like a pleasantry of like,

00:13:14.230 --> 00:13:16.090
you can call us and have your questions answered.

00:13:16.190 --> 00:13:17.950
I think all companies - It's there just to say

00:13:17.950 --> 00:13:21.429
we have it. I think that's all these online companies.

00:13:21.509 --> 00:13:24.269
They just have this like chat support or call

00:13:24.269 --> 00:13:27.850
and speak to somebody. And in actuality, like

00:13:27.850 --> 00:13:30.940
- 100 % of the time, you know more than that

00:13:30.940 --> 00:13:32.840
person on the other side of the phone. And it's

00:13:32.840 --> 00:13:35.840
just there so they can say, hey, we have 100

00:13:35.840 --> 00:13:39.899
% seller customer support. Sure you do. Soon

00:13:39.899 --> 00:13:42.820
enough, it'll just be AI, right? It'll just be

00:13:42.820 --> 00:13:45.519
AI. You call in, you'll talk to AI, and they'll

00:13:45.519 --> 00:13:47.399
speak back to you and kind of just tell you the

00:13:47.399 --> 00:13:50.139
same shit you just went and looked up for. That's

00:13:50.139 --> 00:13:53.240
when I'll tell my AI to talk to their AI and

00:13:53.240 --> 00:13:55.100
page me when you're both done with each other.

00:13:55.860 --> 00:13:59.779
Oh, they only accept certain AIs. And yeah, it's

00:13:59.779 --> 00:14:03.840
tough because, you know, these are great opportunities.

00:14:04.039 --> 00:14:07.059
And is it a great opportunity to start reselling?

00:14:07.139 --> 00:14:10.600
Yes. But I think, you know, Amazon is harder

00:14:10.600 --> 00:14:12.659
to start because all the hoops you got to jump

00:14:12.659 --> 00:14:14.639
to, right? You got to go to your video verification.

00:14:14.899 --> 00:14:16.480
These things didn't exist. I didn't have to sit

00:14:16.480 --> 00:14:18.179
down with nobody and be like, look, here's my

00:14:18.179 --> 00:14:20.940
ID. Here's my ugly face. Does it match up? And

00:14:20.940 --> 00:14:24.309
right there, like. Looking back and in my driver's

00:14:24.309 --> 00:14:26.490
license, I wish I had it here. Like I was like

00:14:26.490 --> 00:14:29.210
60 pounds heavier. So like they might be like,

00:14:29.309 --> 00:14:31.389
hey, that's not you. Like, well, you know, I

00:14:31.389 --> 00:14:33.549
lost a little bit of weight over the past four

00:14:33.549 --> 00:14:37.230
years. And but eBay, right, you can start today.

00:14:37.529 --> 00:14:39.909
Now, I'm not sure what exists on eBay, because

00:14:39.909 --> 00:14:43.710
like I said, I don't do it at all. I remember

00:14:43.710 --> 00:14:46.330
there was like a limitation of like how many

00:14:46.330 --> 00:14:49.279
dollars. that you could list or like how many

00:14:49.279 --> 00:14:51.899
items you could list in the beginning i got rid

00:14:51.899 --> 00:14:54.480
of that but yeah that used to be a thing and

00:14:54.480 --> 00:14:56.620
you could only list when you first started you

00:14:56.620 --> 00:14:59.700
can only list 10 items and then you had to sell

00:14:59.700 --> 00:15:02.179
a couple and then they then you have to call

00:15:02.179 --> 00:15:05.200
in or press a button to request to be able to

00:15:05.200 --> 00:15:07.899
sell more and you do this continually i knew

00:15:07.899 --> 00:15:11.899
i knew somebody who had a limit of one million

00:15:11.899 --> 00:15:15.240
items and one billion no more than one billion

00:15:15.240 --> 00:15:19.080
dollars she didn't do anywhere near these numbers

00:15:19.080 --> 00:15:22.100
but she's just done it proactively for that long

00:15:22.100 --> 00:15:24.220
before they got rid of it she just had these

00:15:24.220 --> 00:15:27.600
outrageous bragging right numbers like i'm authorized

00:15:27.600 --> 00:15:30.539
to sell a billion dollars worth on ebay if i

00:15:30.539 --> 00:15:32.870
wanted to That was always, that was always the

00:15:32.870 --> 00:15:35.870
joke. If I wanted to. Yeah. Yeah. If I really

00:15:35.870 --> 00:15:38.250
wanted to. And I just remember little things

00:15:38.250 --> 00:15:41.409
like that. And on the end, I don't think they,

00:15:41.470 --> 00:15:44.750
I don't think either platform really describes

00:15:44.750 --> 00:15:48.289
what you as a seller, what type of customer service

00:15:48.289 --> 00:15:51.309
you're expected to provide. Right. And I think

00:15:51.309 --> 00:15:52.990
this kind of, you know, if you get back into

00:15:52.990 --> 00:15:56.370
building an eBay store like you have right running,

00:15:56.490 --> 00:15:59.200
I. I don't even, I still don't know how to do

00:15:59.200 --> 00:16:01.059
it. I don't even know if eBay has it, but it's

00:16:01.059 --> 00:16:03.799
not like it pops up in my face. Like here's how

00:16:03.799 --> 00:16:06.220
to run a two for two sale, right? Like I feel

00:16:06.220 --> 00:16:07.779
like that would be good for sellers to know,

00:16:07.960 --> 00:16:10.139
right? And I've never done it. I've never seen

00:16:10.139 --> 00:16:12.200
anything proposed to me when I did sell on eBay

00:16:12.200 --> 00:16:14.710
that said, hey, Mike. Why don't you try running

00:16:14.710 --> 00:16:16.570
a Bible and get one for yourself? Watch this

00:16:16.570 --> 00:16:18.529
quick YouTube video and I'll show you how to

00:16:18.529 --> 00:16:21.250
do it. Right. It's like they rely on content

00:16:21.250 --> 00:16:23.710
creators to do the work for them. And I'm fine

00:16:23.710 --> 00:16:25.769
with that. But let's just pay somebody that does

00:16:25.769 --> 00:16:27.750
it right and just put it right on the eBay site.

00:16:27.870 --> 00:16:30.269
Right. Like here's updated videos on how to run

00:16:30.269 --> 00:16:33.009
a sale or how to do this. Like, I have no idea.

00:16:33.110 --> 00:16:35.600
Like, I remember you telling me about like. buckets

00:16:35.600 --> 00:16:38.080
of different time frames and the prices go down

00:16:38.080 --> 00:16:41.220
i'm thinking myself like how the hell what back

00:16:41.220 --> 00:16:44.000
-end deep ebay stuff like i can't figure none

00:16:44.000 --> 00:16:46.360
of this out and it would be great for a new seller

00:16:46.360 --> 00:16:48.700
even if you're new to understand all right down

00:16:48.700 --> 00:16:51.059
the road and you know 30 days i can have this

00:16:51.059 --> 00:16:53.120
set up so that it goes down five percent and

00:16:53.120 --> 00:16:55.419
then ten percent whatever that may be and it

00:16:55.419 --> 00:17:00.460
doesn't exist yeah i mean does uh does amazon

00:17:00.460 --> 00:17:04.700
have like a uh official youtube channel I think

00:17:04.700 --> 00:17:06.839
they do, but I think it's just copy pasted like

00:17:06.839 --> 00:17:09.359
from seller university stuff. It's the same videos

00:17:09.359 --> 00:17:11.539
in the seller university that are old, outdated

00:17:11.539 --> 00:17:15.019
crap. Yeah, eBay definitely does. And on there

00:17:15.019 --> 00:17:18.420
is just basically resellers that they picked

00:17:18.420 --> 00:17:21.779
out of a hat essentially. And they just talk

00:17:21.779 --> 00:17:23.720
about how great their business is, but they don't

00:17:23.720 --> 00:17:27.079
really tell you anything of value or substance.

00:17:27.480 --> 00:17:29.980
Is there anybody that's like anybody that I would

00:17:29.980 --> 00:17:32.680
know? No, like I said, it's random. They pick

00:17:32.680 --> 00:17:36.099
random people out. Let's see. Probably paid actors.

00:17:37.440 --> 00:17:43.759
Maybe. YouTube. I think, you know, another thing

00:17:43.759 --> 00:17:46.680
they don't tell you is what, you know, like I

00:17:46.680 --> 00:17:48.619
was kind of talking about is the customer service

00:17:48.619 --> 00:17:50.980
you need to provide on both eBay and Amazon.

00:17:51.299 --> 00:17:54.319
eBay, you know, if somebody has a question, you're

00:17:54.319 --> 00:17:56.789
expected to answer it, right? And I don't think

00:17:56.789 --> 00:17:59.049
they're, you know, I don't, is there a metric?

00:17:59.089 --> 00:18:01.390
Like, do you have to respond to customer messages

00:18:01.390 --> 00:18:08.250
on eBay? No, but they like you to. It is a metric

00:18:08.250 --> 00:18:11.250
that they track. And so the going theory is if

00:18:11.250 --> 00:18:13.549
you're slow to respond, because it does show

00:18:13.549 --> 00:18:15.829
this on all of your products, how long it takes

00:18:15.829 --> 00:18:20.009
for them to get back to you. So the customer

00:18:20.009 --> 00:18:22.529
or your customers can monitor how frequently

00:18:22.529 --> 00:18:25.250
you respond back. And if they see something really

00:18:25.250 --> 00:18:28.210
technically on paper, if they see something really

00:18:28.210 --> 00:18:30.970
low, they may not want to buy from you because

00:18:30.970 --> 00:18:32.990
they know if they have any questions, they're

00:18:32.990 --> 00:18:35.190
probably not going to get help from you. Yeah.

00:18:35.250 --> 00:18:37.509
And then on Amazon, it's the complete opposite,

00:18:37.609 --> 00:18:40.750
right? If you sell through FBA, there's a little

00:18:40.750 --> 00:18:42.930
button. They changed it now. It's no longer no

00:18:42.930 --> 00:18:45.690
response needed. It's case resolved. Right. So

00:18:45.690 --> 00:18:48.430
if you sell through Amazon's FBA program, which

00:18:48.430 --> 00:18:50.730
we do, you don't have to answer a question regarding

00:18:50.730 --> 00:18:53.250
anything. They can be like, hey, is your name

00:18:53.250 --> 00:18:55.589
Mike, the book guy? I just said Case Closer.

00:18:55.750 --> 00:19:00.369
Case Closer. Go away. I need a gavel now so I

00:19:00.369 --> 00:19:02.950
can resolve these cases. It's like Judge Judy.

00:19:03.349 --> 00:19:05.950
But like they don't tell you that, right? They

00:19:05.950 --> 00:19:07.809
don't tell you that you don't have to. It goes

00:19:07.809 --> 00:19:10.269
both ways, right? eBay doesn't tell you that

00:19:10.269 --> 00:19:12.589
you should respond in a timely manner. Amazon

00:19:12.589 --> 00:19:15.069
doesn't tell you you never have to respond. So

00:19:15.069 --> 00:19:16.829
it's like you're just stuck in limbo trying to

00:19:16.829 --> 00:19:18.750
figure it out on your own. And yeah, there's

00:19:18.750 --> 00:19:20.589
benefits of doing that, right? If you know the,

00:19:20.650 --> 00:19:23.930
all right, I'll out myself, right? If you know

00:19:23.930 --> 00:19:26.210
the answer to the Amazon question you get and

00:19:26.210 --> 00:19:28.849
it takes you 10 to 30 seconds to type in the

00:19:28.849 --> 00:19:31.430
response, go for it. Don't be the used book guy,

00:19:31.509 --> 00:19:32.859
right? Be better than the used book guy. book

00:19:32.859 --> 00:19:36.059
guy right i'm setting the bar super low um but

00:19:36.059 --> 00:19:38.000
a lot of the times i don't know the answer to

00:19:38.000 --> 00:19:39.740
these questions they're like hey does this have

00:19:39.740 --> 00:19:41.619
the last one i got was like hey does this have

00:19:41.619 --> 00:19:44.140
spanish subtitles i don't know i sent that thing

00:19:44.140 --> 00:19:46.160
in god knows when and it's not like i'm keeping

00:19:46.160 --> 00:19:48.839
tabs here what's got subtitles you don't have

00:19:48.839 --> 00:19:51.220
a manifest of your inventory with all the special

00:19:51.220 --> 00:19:55.359
features next to them so so instead of me saying

00:19:55.359 --> 00:20:00.519
no i don't know Case resolved. And they don't

00:20:00.519 --> 00:20:02.920
get an answer back. But eBay is the opposite

00:20:02.920 --> 00:20:05.500
way. If somebody asks that, right? I've had this

00:20:05.500 --> 00:20:07.240
happen when I used to sell on eBay and I had

00:20:07.240 --> 00:20:09.940
my closed totes full of shit that I had to dig

00:20:09.940 --> 00:20:11.279
through when something sells. And somebody's

00:20:11.279 --> 00:20:14.880
like. hey, what are the dimensions of that shirt,

00:20:15.039 --> 00:20:16.980
right? And then I got to go measure, right? And

00:20:16.980 --> 00:20:19.599
it's like, you go and you take the time because

00:20:19.599 --> 00:20:22.259
you have the physical item, right? But they don't

00:20:22.259 --> 00:20:26.799
tell you like, hey, the customers, like I vaguely

00:20:26.799 --> 00:20:28.980
remember that when I buy something on eBay that

00:20:28.980 --> 00:20:31.420
it says they usually respond within X amount

00:20:31.420 --> 00:20:33.920
of time. So like the fact you brought it up,

00:20:34.039 --> 00:20:36.160
like they should make that like a point for you

00:20:36.160 --> 00:20:38.140
to answer quickly, right? You get that message,

00:20:38.279 --> 00:20:41.119
it pops up on your phone, like, hey. All your

00:20:41.119 --> 00:20:43.500
customers will see how long it takes you on average

00:20:43.500 --> 00:20:45.619
to answer questions you get from a customer,

00:20:45.779 --> 00:20:48.599
give people a little bit more motivation. And

00:20:48.599 --> 00:20:50.839
I do like the idea when you list something and

00:20:50.839 --> 00:20:53.559
you don't put that many words in like the description,

00:20:53.779 --> 00:20:56.180
it'll tell you like the longer, the more words

00:20:56.180 --> 00:20:59.039
you put in, the better it'll be for the customer.

00:20:59.099 --> 00:21:01.299
The problem is when you use like the AI listing

00:21:01.299 --> 00:21:05.259
on eBay, all it does, it pulls the item descriptives

00:21:05.259 --> 00:21:08.990
and just puts it in like filler paragraphs. That's

00:21:08.990 --> 00:21:11.990
all it does. It's the same thing. Would you like

00:21:11.990 --> 00:21:15.009
a longer specific list? Well, here it is in sentence

00:21:15.009 --> 00:21:17.690
form. Yeah, yeah, that's all it is, man. It's

00:21:17.690 --> 00:21:19.630
funny when we really start thinking about this

00:21:19.630 --> 00:21:24.069
crazy shit we deal with. I mean, nobody tells

00:21:24.069 --> 00:21:26.470
you how to handle a return either. Like, the

00:21:26.470 --> 00:21:28.650
customer sends you a message demanding you give

00:21:28.650 --> 00:21:31.170
them their money back. And your first go -to

00:21:31.170 --> 00:21:33.730
is to, well, yeah, give them the money back.

00:21:34.269 --> 00:21:36.529
But... You'll come to find out there are some

00:21:36.529 --> 00:21:39.569
unsavory lots out there in the world, and you're

00:21:39.569 --> 00:21:41.329
going to want your item back before you give

00:21:41.329 --> 00:21:43.630
them a dime. Because if you just give them the

00:21:43.630 --> 00:21:46.529
money, that customer then is free to pretty much

00:21:46.529 --> 00:21:49.740
just keep your item and your money. And now you're

00:21:49.740 --> 00:21:52.279
out both money and item. That's a bad place to

00:21:52.279 --> 00:21:54.900
be. So, yeah, when I get a return, I just wait

00:21:54.900 --> 00:21:57.299
for it to come in before I even offer that. Should

00:21:57.299 --> 00:21:59.960
you engage with the customer? There's no handbook

00:21:59.960 --> 00:22:02.799
for that. But, yeah, you should. eBay likes to

00:22:02.799 --> 00:22:05.000
see you do that if you do have to call them in

00:22:05.000 --> 00:22:08.500
to kind of help you. Yeah, but see, you know

00:22:08.500 --> 00:22:13.529
eBay likes that. I know all of this. Again. Average

00:22:13.529 --> 00:22:18.849
Joe, new guy or girl? Me? No idea. Johnny's my

00:22:18.849 --> 00:22:21.990
eBay customer support in case anybody, if I ever

00:22:21.990 --> 00:22:24.730
get back into eBay, instead of calling eBay,

00:22:24.910 --> 00:22:27.710
I just call Johnny and say, hey, what does eBay

00:22:27.710 --> 00:22:30.269
want me to do? He knows what eBay wants me to

00:22:30.269 --> 00:22:32.769
do more than eBay because this is another thing,

00:22:32.849 --> 00:22:35.369
dude. I mean, if you do call, maybe one person

00:22:35.369 --> 00:22:38.039
tells you. hey, we're going to remove this negative

00:22:38.039 --> 00:22:40.920
feedback, right? And then it doesn't get removed.

00:22:41.019 --> 00:22:43.160
You call back, the next person says, oh, unfortunately,

00:22:43.319 --> 00:22:45.279
we can't remove that. So it's not even like you

00:22:45.279 --> 00:22:47.140
always get a clear -cut answer when you speak

00:22:47.140 --> 00:22:49.619
directly with the damn people that work there.

00:22:50.160 --> 00:22:53.200
You used to do agent shopping to get your negative

00:22:53.200 --> 00:22:55.960
feedback removed because they would be cycling

00:22:55.960 --> 00:22:58.599
so many agents through. You get the one guy who's

00:22:58.599 --> 00:23:00.200
like, I'm new here. I'm going to give him what

00:23:00.200 --> 00:23:03.660
he wants. Can't do that anymore. They got harsh

00:23:03.660 --> 00:23:07.779
policies now. Used to be good times. And then

00:23:07.779 --> 00:23:13.880
you had, it was the feedback fixer guy. He used

00:23:13.880 --> 00:23:16.140
to pay a guy like 40 bucks and he would get any

00:23:16.140 --> 00:23:18.240
negative feedback review. He knew the magic words

00:23:18.240 --> 00:23:20.059
to say when you call in, kind of like a lawyer,

00:23:20.140 --> 00:23:23.920
right? Worth every cent. But he can't do what

00:23:23.920 --> 00:23:28.160
he used to do anymore. That's the other thing.

00:23:28.920 --> 00:23:31.599
Customer expectations versus seller expectations.

00:23:32.140 --> 00:23:36.400
I list Ida. customer buys item or what they think

00:23:36.400 --> 00:23:38.200
the item is especially this is really bad in

00:23:38.200 --> 00:23:41.140
clothes because they'll buy it it may not fit

00:23:41.140 --> 00:23:43.779
right and they'll tell you you're a liar you're

00:23:43.779 --> 00:23:45.519
like no i'm not i put the dimensions in there

00:23:45.519 --> 00:23:49.960
you're just fat or it's it it says size 11 but

00:23:49.960 --> 00:23:53.259
in this brand size 11 is really size 10 everywhere

00:23:53.259 --> 00:23:56.640
else the customer feels had you feel had and

00:23:56.640 --> 00:24:00.799
everybody's mad at each other um you you can

00:24:00.799 --> 00:24:05.069
offer resolutions on your own but Again, there's

00:24:05.069 --> 00:24:07.309
no playbook. You're on your own. Like the coupons

00:24:07.309 --> 00:24:09.029
you're talking about, maybe that'll save the

00:24:09.029 --> 00:24:10.890
day with the customer if you offer them something

00:24:10.890 --> 00:24:14.230
like that. Or maybe it won't. But again, you're

00:24:14.230 --> 00:24:16.990
on your own. You got to figure out how to best

00:24:16.990 --> 00:24:19.670
juggle this. Forget about it on Amazon land.

00:24:19.769 --> 00:24:22.009
You just kind of swallow it and move on. Yeah,

00:24:22.089 --> 00:24:24.369
Amazon returns. You're basically accepting it,

00:24:24.410 --> 00:24:26.339
but they still don't even give you enough. details

00:24:26.339 --> 00:24:28.039
with that because if you do merchant fulfill

00:24:28.039 --> 00:24:30.099
an item i mean you're packing shipping it yourself

00:24:30.099 --> 00:24:33.400
you can actually charge a restocking fee yeah

00:24:33.400 --> 00:24:35.519
there's catches to that if you charge more than

00:24:36.319 --> 00:24:39.380
20 you have to provide an invoice if amazon asks

00:24:39.380 --> 00:24:42.299
for it so if i sell my item i got from the thrift

00:24:42.299 --> 00:24:45.259
store and i i sell a new dvd to somebody package

00:24:45.259 --> 00:24:47.140
shipping myself they send it back it's busted

00:24:47.140 --> 00:24:49.779
open the disc is missing i don't have an invoice

00:24:49.779 --> 00:24:52.720
so if i charge more than 20 amazon's gonna say

00:24:52.720 --> 00:24:54.220
hey where's your invoice well then that opens

00:24:54.220 --> 00:24:56.119
up a whole nother can of worms but like Nobody

00:24:56.119 --> 00:24:58.160
knows that you can charge a restocking fee on

00:24:58.160 --> 00:25:00.460
Amazon returns and what the threshold limits

00:25:00.460 --> 00:25:03.460
are. Nobody even knows that you have to set up

00:25:03.460 --> 00:25:06.180
a shipping template on Amazon, right? It's, there's

00:25:06.180 --> 00:25:08.859
so many things that just, these platforms, they

00:25:08.859 --> 00:25:11.700
want you to start today. And I don't know why,

00:25:11.799 --> 00:25:14.019
I guess like on Amazon, if you sign up for a

00:25:14.019 --> 00:25:16.299
pro count, it's 40 bucks a month, but like, that's

00:25:16.299 --> 00:25:19.059
just a drop in the bucket to them. On eBay, like,

00:25:19.059 --> 00:25:20.960
are you required to have like a starter store

00:25:20.960 --> 00:25:23.180
or anything yet? No. So you can start with zero,

00:25:23.259 --> 00:25:26.859
right? Zero monthly cost on eBay. No, I mean,

00:25:26.859 --> 00:25:28.700
you're going to get charged your insertion fees.

00:25:29.099 --> 00:25:30.920
So that's why they got their store subscriptions,

00:25:31.420 --> 00:25:33.119
because at certain points, it makes sense to

00:25:33.119 --> 00:25:35.920
switch over to their programs versus you paying

00:25:35.920 --> 00:25:38.960
outright. Kind of like Amazon has that, whatever

00:25:38.960 --> 00:25:41.660
the non -pro is. Yeah, the individual. You pay

00:25:41.660 --> 00:25:43.920
a dollar per listing, but it doesn't make sense

00:25:43.920 --> 00:25:47.119
to do it on your 41st item. But anything up to

00:25:47.119 --> 00:25:50.119
that, it makes perfect sense. Yeah, it's hard

00:25:50.119 --> 00:25:53.579
to try to figure out why they... you know, they'll

00:25:53.579 --> 00:25:55.440
just let you start selling today, but they don't

00:25:55.440 --> 00:25:57.519
give you the resources to kind of grow into the

00:25:57.519 --> 00:26:00.380
business that would benefit both you and them

00:26:00.380 --> 00:26:03.619
10x from what you were when you started. I don't

00:26:03.619 --> 00:26:05.740
know. I mean, I just like to think it's laziness,

00:26:05.799 --> 00:26:08.119
honestly. I mean, we see it in the Amazon space

00:26:08.119 --> 00:26:10.059
with the softwares. We talk about it all the

00:26:10.059 --> 00:26:12.619
time, right? Like these softwares are so outdated.

00:26:12.819 --> 00:26:15.740
The fact pages are outdated. The apps are outdated.

00:26:15.960 --> 00:26:18.160
Like it wouldn't, I understand it takes money

00:26:18.160 --> 00:26:19.940
to make things better, but usually when you make

00:26:19.940 --> 00:26:22.309
things better and you offer better support. More

00:26:22.309 --> 00:26:25.690
people go there. Wow, what a surprise. Who would

00:26:25.690 --> 00:26:27.690
have thought it, right? Like, I feel like - Take

00:26:27.690 --> 00:26:29.789
it back right now. We're living in the past,

00:26:29.970 --> 00:26:31.470
right? We're still listening on these platforms

00:26:31.470 --> 00:26:35.470
that are so old. The softwares we use are so

00:26:35.470 --> 00:26:39.170
old. Like, let's get up to the 2025 here. I mean,

00:26:39.269 --> 00:26:41.730
I know these are huge corporations. They got

00:26:41.730 --> 00:26:43.630
the money to do it. And if we just make some

00:26:43.630 --> 00:26:46.190
subtle changes to help new sellers, you would

00:26:46.190 --> 00:26:48.230
see an influx of people and you would have better

00:26:48.230 --> 00:26:50.809
quality stuff, especially, all right, I shop

00:26:50.809 --> 00:26:53.240
on eBay. I know, right? I don't sell on eBay,

00:26:53.259 --> 00:26:55.220
but I shop on eBay. This shirt I got, I got it

00:26:55.220 --> 00:26:57.779
off eBay, right? So I got a pet peeve with eBay

00:26:57.779 --> 00:27:01.180
sellers. I buy something today, Johnny. This

00:27:01.180 --> 00:27:03.319
shit's got to stop because the last like 10 things

00:27:03.319 --> 00:27:05.839
I bought off eBay, almost every single one of

00:27:05.839 --> 00:27:08.460
them have done this. They print the shipping

00:27:08.460 --> 00:27:11.859
label day one and it doesn't move for like six

00:27:11.859 --> 00:27:16.240
days. Are people getting punished for this? Because

00:27:16.240 --> 00:27:18.380
I get pissed off when I buy something on eBay.

00:27:18.579 --> 00:27:21.079
They go, your item has shipped. And I go and

00:27:21.079 --> 00:27:23.900
look and it just says label has been printed.

00:27:23.940 --> 00:27:26.059
And then it actually does never get to the post

00:27:26.059 --> 00:27:28.039
office until like the end of the week or the

00:27:28.039 --> 00:27:30.359
week after. Like, is that a track metric? Because

00:27:30.359 --> 00:27:33.599
it drives me nuts. It is a track metric, but

00:27:33.599 --> 00:27:36.240
the seller sets up when they need to ship it.

00:27:36.460 --> 00:27:39.420
So if I say five day handling, I got up to five

00:27:39.420 --> 00:27:41.819
days. I can print out your label on day one.

00:27:42.430 --> 00:27:44.210
But I'm not required to ship it until day four.

00:27:44.329 --> 00:27:46.269
Me, on the other hand, I have same -day shipping.

00:27:46.589 --> 00:27:51.009
So I do have a cutoff time of what the day ends

00:27:51.009 --> 00:27:53.630
and starts on. But outside of that, you're going

00:27:53.630 --> 00:27:56.750
to get it either the day of or the day after

00:27:56.750 --> 00:27:59.250
you order from at least me. But other sellers

00:27:59.250 --> 00:28:03.109
have longer handling time for various reasons.

00:28:03.349 --> 00:28:05.329
The reason you want a longer handling time is

00:28:05.329 --> 00:28:07.009
maybe you're a clothing store. I'm assuming you're

00:28:07.009 --> 00:28:09.369
shopping from clothing sellers. Is they want

00:28:09.369 --> 00:28:11.950
people to do that multi -quantity order. Because

00:28:11.950 --> 00:28:13.369
they're going to collect your shipping dollars

00:28:13.369 --> 00:28:15.750
each time. Then they're going to bundle it all

00:28:15.750 --> 00:28:17.950
together and save money and keep a lot more of

00:28:17.950 --> 00:28:21.750
your shipping money. In all actuality. Me, I

00:28:21.750 --> 00:28:24.369
don't really got time or want to play that game,

00:28:24.529 --> 00:28:26.410
but yeah. All right, I'm going to argue. I'm

00:28:26.410 --> 00:28:28.410
going to argue with you here because it wasn't

00:28:28.410 --> 00:28:32.170
that because it said we ordered some like Lamaxes.

00:28:32.230 --> 00:28:34.549
They're like little Halloween, like little, you

00:28:34.549 --> 00:28:37.009
can set up little towns. They light up. Oh, you're

00:28:37.009 --> 00:28:39.210
dealing with drop shipper then. Yeah. Not even

00:28:39.210 --> 00:28:42.160
a drop shipper. It says like. They have the product.

00:28:42.200 --> 00:28:43.819
There's an actual photo of the product and it

00:28:43.819 --> 00:28:47.559
says it'll ship by Tuesday, right? And I order

00:28:47.559 --> 00:28:50.460
it. The order goes through, prints the label.

00:28:50.579 --> 00:28:52.680
It says it's, you know, waiting for a carrier

00:28:52.680 --> 00:28:54.740
to pick it up, whatever. And then it doesn't

00:28:54.740 --> 00:28:56.960
get a scan until well after Tuesday. So it's

00:28:56.960 --> 00:28:59.720
like they just, I guess you get penalized if

00:28:59.720 --> 00:29:02.599
you don't get a shipping scan because Amazon

00:29:02.599 --> 00:29:04.880
tracks this, right? And another thing people,

00:29:05.059 --> 00:29:07.579
Amazon will tell you. It depends. Like the rural

00:29:07.579 --> 00:29:09.900
carriers, they'll scan it in their little device.

00:29:10.539 --> 00:29:12.400
And then that little device is supposed to get

00:29:12.400 --> 00:29:15.079
uploaded at the post office. So if that carrier

00:29:15.079 --> 00:29:17.859
that picks up from their house, either A, if

00:29:17.859 --> 00:29:21.660
it gets to scan or B, they're lazy about uploading

00:29:21.660 --> 00:29:23.819
the scans from that thing. The seller could have

00:29:23.819 --> 00:29:27.579
shipped it on time, but it's a post office kerfuffle

00:29:27.579 --> 00:29:30.380
after that. That's why I take mine in because

00:29:30.380 --> 00:29:32.720
when they scan it at the post office, like with

00:29:32.720 --> 00:29:34.819
a human being, it's instant of when that information

00:29:34.819 --> 00:29:36.920
is uploaded. There's no delay and there's no

00:29:36.920 --> 00:29:39.359
human component. That's all taken out. Yeah,

00:29:39.380 --> 00:29:42.279
see, and Amazon, they don't play that shit. Amazon

00:29:42.279 --> 00:29:45.059
holds you responsible for the shipping times.

00:29:45.160 --> 00:29:48.579
So you buy it, you get this item, and Amazon

00:29:48.579 --> 00:29:50.359
says, hey, to the customer, it's going to be

00:29:50.359 --> 00:29:53.609
here by this date, even if Johnny goes. He drops

00:29:53.609 --> 00:29:56.049
it off at the post office. A tornado comes or

00:29:56.049 --> 00:29:58.390
some cowboys come through and rob the post office.

00:29:58.970 --> 00:30:01.069
Johnny's held accountable for it not being on

00:30:01.069 --> 00:30:03.529
time. They track on -time delivery rate. And

00:30:03.529 --> 00:30:05.549
if you're not up to a certain percentage, they

00:30:05.549 --> 00:30:07.170
will stop letting you sell across the board.

00:30:07.170 --> 00:30:10.170
As long as I get a scan on when I say it should

00:30:10.170 --> 00:30:15.329
be mailed based off the shipping times and days

00:30:15.329 --> 00:30:17.609
I've set up, I'm covered as far as eBay is concerned.

00:30:17.890 --> 00:30:19.410
I think that's another thing though, right? Think

00:30:19.410 --> 00:30:22.789
about it. Maybe this does exist, right? Maybe

00:30:22.789 --> 00:30:26.369
when you go in and you set up your shipping policies,

00:30:26.569 --> 00:30:28.329
which I don't even know how to do on eBay. I

00:30:28.329 --> 00:30:30.190
don't know how easy it is you find to do this

00:30:30.190 --> 00:30:31.890
as a new seller on eBay. Maybe they should be

00:30:31.890 --> 00:30:34.029
like, hey, the average customer expects to get

00:30:34.029 --> 00:30:36.490
their item within four days. So you should have.

00:30:36.990 --> 00:30:39.450
one to two day handling time, ship it out by

00:30:39.450 --> 00:30:41.589
the end of the second day. Those little things,

00:30:41.690 --> 00:30:43.670
I think, will make a huge difference in both

00:30:43.670 --> 00:30:46.390
the seller and customer experience. Because guess

00:30:46.390 --> 00:30:48.190
what? If you pack and ship your item quicker,

00:30:48.450 --> 00:30:50.789
the money's coming in quicker. And that's music

00:30:50.789 --> 00:30:54.109
to my ears. They used to have a report and they

00:30:54.109 --> 00:30:58.049
would compare you to your... peers on your price

00:30:58.049 --> 00:31:00.650
brackets which is a measuring stick they don't

00:31:00.650 --> 00:31:02.490
give those reports anymore unfortunately but

00:31:02.490 --> 00:31:04.210
that was a good gauge of seeing oh everybody

00:31:04.210 --> 00:31:06.910
else is shipping two days faster than me if i

00:31:06.910 --> 00:31:09.569
crank it up here i'll be ranked higher and in

00:31:09.569 --> 00:31:12.109
theory i should get more money um another thing

00:31:12.109 --> 00:31:18.809
they did was the um the it's not final value

00:31:18.809 --> 00:31:22.910
fees it's the the pro program or whatever um

00:31:22.910 --> 00:31:27.759
you have to ship within at least next day to

00:31:27.759 --> 00:31:30.640
be eligible and then the tier above that it's

00:31:30.640 --> 00:31:33.380
i think it's the same metric but that's how you

00:31:33.380 --> 00:31:36.099
save money 10 back on your final value fees that's

00:31:36.099 --> 00:31:37.980
the only place i've ever seen a really hard -boiled

00:31:37.980 --> 00:31:40.039
mention where it's a real benefit to you because

00:31:40.039 --> 00:31:42.200
that's money in your pocket but if you're not

00:31:42.200 --> 00:31:45.839
even going for that program shrug why i think

00:31:45.839 --> 00:31:48.480
they should like what is it? Top rated seller,

00:31:48.640 --> 00:31:51.819
right? There's top rated seller and there's top

00:31:51.819 --> 00:31:54.720
rated seller plus. And plus is where you get

00:31:54.720 --> 00:31:57.400
that 10 % savings on final value fees. Yeah.

00:31:57.460 --> 00:31:59.299
I never had a chance to make it the plus, but

00:31:59.299 --> 00:32:02.319
I do think, you know, what happens if you're

00:32:02.319 --> 00:32:04.539
close to being a top rated seller and they just,

00:32:04.619 --> 00:32:06.359
when you log in on your app, it gives you like,

00:32:06.440 --> 00:32:08.240
Hey, you just need to ship five more items this

00:32:08.240 --> 00:32:09.980
month to get top rated seller, or you need to

00:32:09.980 --> 00:32:12.220
decrease your shipping time by half a day to

00:32:12.220 --> 00:32:14.259
get top rated seller. These are little things.

00:32:14.400 --> 00:32:17.579
I think, I mean, don't we want everybody to be

00:32:17.579 --> 00:32:20.400
the best possible seller on the platform, right?

00:32:20.480 --> 00:32:23.059
If I had a reselling platform, I would want the

00:32:23.059 --> 00:32:26.660
best sellers getting the best results. So everything

00:32:26.660 --> 00:32:30.940
Johnny talks about, like we think of it, all

00:32:30.940 --> 00:32:33.039
right, it is secret sauce because you don't know

00:32:33.039 --> 00:32:35.400
because eBay don't put it out there, but shouldn't

00:32:35.400 --> 00:32:37.740
eBay put it? Like, shouldn't eBay have a Johnny

00:32:37.740 --> 00:32:39.859
handbook that says, hey, here's exactly how to

00:32:39.859 --> 00:32:42.259
be successful. But they refuse. So it's the same

00:32:42.259 --> 00:32:44.279
with Amazon. They have all these things nobody

00:32:44.279 --> 00:32:47.000
knows about. And you're kind of just left, like

00:32:47.000 --> 00:32:48.640
Johnny said, you're just winging it out here.

00:32:48.900 --> 00:32:52.220
And unfortunately, you get sold short or you

00:32:52.220 --> 00:32:54.730
think. That you're doing it the right way when

00:32:54.730 --> 00:32:57.250
all along you're doing it completely wrong. I

00:32:57.250 --> 00:32:59.990
had to join a specialized group, text group to

00:32:59.990 --> 00:33:03.730
master this myself because I wasn't good at it.

00:33:03.750 --> 00:33:06.869
And it's a whirlwind of disaster. And honestly,

00:33:06.990 --> 00:33:10.190
that's. that's a benefit to people like you and

00:33:10.190 --> 00:33:12.329
tech and whatever you have to start a group because

00:33:12.329 --> 00:33:14.730
you do have the knowledge and you both realize

00:33:14.730 --> 00:33:17.210
that knowledge is not put together in any kind

00:33:17.210 --> 00:33:19.890
of cohesive way on the main platform so there's

00:33:19.890 --> 00:33:22.150
value in your guys's group because you have the

00:33:22.150 --> 00:33:24.529
knowledge you could speed it along versus me

00:33:24.529 --> 00:33:28.349
trying to get a legal degree in ebeneze or amazon

00:33:28.349 --> 00:33:33.109
ease or whatever it's just yeah hard yeah it's

00:33:33.109 --> 00:33:37.339
it is hard and i think I hate that I'm not one

00:33:37.339 --> 00:33:39.740
for like restrictions and more red tape when

00:33:39.740 --> 00:33:42.700
it comes to anything. But I do think as a newer

00:33:42.700 --> 00:33:45.539
account, I know Amazon now didn't have this back

00:33:45.539 --> 00:33:47.960
when we existed. They give some newer sellers

00:33:47.960 --> 00:33:50.799
an account rep. like a specific person, like

00:33:50.799 --> 00:33:53.180
you could call this person. And, but even then

00:33:53.180 --> 00:33:55.240
they're probably reading from the script, right?

00:33:55.319 --> 00:33:57.119
Like they have a generic set of things they'll

00:33:57.119 --> 00:33:59.180
help you with, but that didn't exist back when

00:33:59.180 --> 00:34:00.839
I signed up. But then again, I didn't have to

00:34:00.839 --> 00:34:02.960
verify that I was actually the person on my ID.

00:34:03.960 --> 00:34:05.920
Maybe that could be a route they could go, but

00:34:05.920 --> 00:34:07.559
I can see that being a lot more expensive than

00:34:07.559 --> 00:34:10.380
just having good content, right? Like good content

00:34:10.380 --> 00:34:12.039
that you're saying, like the YouTube content,

00:34:12.179 --> 00:34:15.139
the social media platform content of how to get

00:34:15.139 --> 00:34:17.710
started on these platforms and what. I'm fine

00:34:17.710 --> 00:34:19.389
with the success stories, right? If you're going

00:34:19.389 --> 00:34:21.469
to bring Johnny on and they're going to talk

00:34:21.469 --> 00:34:22.929
about the trillions of dollars. Those are fine,

00:34:22.929 --> 00:34:24.969
but it can't be your whole content. Exactly.

00:34:24.989 --> 00:34:28.610
We need some boring content that Johnny likes

00:34:28.610 --> 00:34:31.530
to call it of like the processes and how to get

00:34:31.530 --> 00:34:34.190
the best results and what people are doing. Or

00:34:34.190 --> 00:34:37.550
maybe some even, I would like to see some platform

00:34:37.550 --> 00:34:39.670
analytics. I know they don't want to share like

00:34:39.670 --> 00:34:41.849
a lot of their information behind the scenes,

00:34:41.969 --> 00:34:45.010
but like maybe something like, hey, sellers that

00:34:45.010 --> 00:34:48.150
take eight photos. of their listings seem to

00:34:48.150 --> 00:34:51.130
get 15 % better sell -through on their items

00:34:51.130 --> 00:34:53.170
compared to those that don't upload at least

00:34:53.170 --> 00:34:55.409
eight photos on their listings. Like little tidbits

00:34:55.409 --> 00:34:58.130
like that to kind of push people to do a little

00:34:58.130 --> 00:35:01.190
bit more on the platform, but it pays off with

00:35:01.190 --> 00:35:02.829
the results on the backend. They're not telling

00:35:02.829 --> 00:35:04.849
you just to do it, just to do it. They're saying,

00:35:04.969 --> 00:35:07.469
hey, and Johnny will tell you this, I take 12

00:35:07.469 --> 00:35:10.349
photos because I want the customer to see everything.

00:35:10.469 --> 00:35:12.070
And that's why I can get better results than

00:35:12.070 --> 00:35:13.750
somebody selling that same book that's got one

00:35:13.750 --> 00:35:17.300
photo. Right, and then you flip it over to Amazon

00:35:17.300 --> 00:35:20.179
land. Why are we keeping How to Get the Buy Box

00:35:20.179 --> 00:35:22.519
a secret? Wouldn't you want everybody to have

00:35:22.519 --> 00:35:26.960
the buy box? Why not? Why are you putting this

00:35:26.960 --> 00:35:31.760
weird limitation of secret Rubik's Cube hieroglyphic

00:35:31.760 --> 00:35:34.920
I do this, it'll unlock? Doesn't make any sense

00:35:34.920 --> 00:35:39.500
to me, but whatever. Yeah, yeah, it's... As much

00:35:39.500 --> 00:35:41.599
as I sound like I'm harping on eBay, Amazon is

00:35:41.599 --> 00:35:44.539
just as bad. I think both of these suckers are

00:35:44.539 --> 00:35:47.780
just as bad when it comes to getting you set

00:35:47.780 --> 00:35:49.559
up for success in the beginning. I mean, if you

00:35:49.559 --> 00:35:51.539
think about – and I'm going to let you finish.

00:35:51.719 --> 00:35:53.900
Come back. Go ahead. Go ahead. No, we're going.

00:35:54.599 --> 00:35:57.239
I'm thinking about the buy box whole absurdity

00:35:57.239 --> 00:36:00.320
right now, and it's hysterical. So I'm going

00:36:00.320 --> 00:36:03.739
to pay you $40 a month, right? And then you're

00:36:03.739 --> 00:36:07.909
not going to tell me how to – unlock this buy

00:36:07.909 --> 00:36:09.630
box where i'm going to get all the sales i'm

00:36:09.630 --> 00:36:12.170
going to get slow sales until i have the buy

00:36:12.170 --> 00:36:16.630
box and i have to then trust you amazon and send

00:36:16.630 --> 00:36:19.730
you more and more and more boxes in the hopes

00:36:19.730 --> 00:36:23.210
not a guarantee just in pure hoping that you'll

00:36:23.210 --> 00:36:26.349
give me this coveted buy box to allow my stuff

00:36:26.349 --> 00:36:28.869
to sell at normal rate instead of below normal

00:36:28.869 --> 00:36:31.769
rate so i'm punished until i get that buy box

00:36:31.769 --> 00:36:33.469
because you're going to pay me an abnormal rate

00:36:33.469 --> 00:36:37.659
not only that But I'm going to have to pay for

00:36:37.659 --> 00:36:40.300
the contents of the inside of the box. There

00:36:40.300 --> 00:36:43.699
is a fee to send each of those contents in per

00:36:43.699 --> 00:36:46.519
unit. And then there is a shipping fee on top

00:36:46.519 --> 00:36:49.539
of that. And you're going to give me breadcrumbs

00:36:49.539 --> 00:36:56.260
as far as my salary goes. Yeah, I agree. So for

00:36:56.260 --> 00:36:57.719
those that don't know, if you don't sell on Amazon,

00:36:57.840 --> 00:36:59.340
the buy box is when you go to a product page

00:36:59.340 --> 00:37:01.900
and you just hit add to cart or buy now, that's

00:37:01.900 --> 00:37:03.340
the buy box. Well, in the beginning, if you're

00:37:03.340 --> 00:37:05.760
selling used products, right, like used books,

00:37:05.780 --> 00:37:08.739
CDs, DVDs, you cannot be in the buy box. So you

00:37:08.739 --> 00:37:11.800
get like 5 % of the sales you normally would.

00:37:12.000 --> 00:37:14.679
But like Johnny said, they don't say, hey, Johnny,

00:37:14.840 --> 00:37:17.059
here's a list of the 10 things you need to do,

00:37:17.159 --> 00:37:20.159
right? And even if you do them, there's no guarantee.

00:37:20.260 --> 00:37:22.059
So like me and Johnny have developed like a little

00:37:22.059 --> 00:37:25.699
checklist for our buy box algorithm. But even

00:37:25.699 --> 00:37:28.059
that is not like guaranteed. You can go do all

00:37:28.059 --> 00:37:29.940
this and it's not guaranteed. And it'll work

00:37:29.940 --> 00:37:32.199
for some people and it'll work for not. And we're

00:37:32.199 --> 00:37:34.559
kind of like selling snake oil when we tell people

00:37:34.559 --> 00:37:36.960
to try these things, honestly, because we have

00:37:36.960 --> 00:37:39.500
no clue. Because it works differently for different

00:37:39.500 --> 00:37:43.119
people. But on average, most of the time it does

00:37:43.119 --> 00:37:45.639
work. So we can say it most of the time does

00:37:45.639 --> 00:37:48.260
work. Our response is going to be better than

00:37:48.260 --> 00:37:50.460
the response you get from Amazon because what

00:37:50.460 --> 00:37:52.840
they're going to say is the buy box is proprietary

00:37:52.840 --> 00:37:55.659
information. We cannot share anything further

00:37:55.659 --> 00:37:57.300
with you. That's literally what they'll give

00:37:57.300 --> 00:37:59.480
you whenever you ask about the buy box. Well,

00:37:59.500 --> 00:38:01.860
why is it proprietary? Wouldn't you want your

00:38:01.860 --> 00:38:04.539
customers to have the buy box? I don't understand.

00:38:05.260 --> 00:38:08.960
I know. I think both platforms, eBay, when it

00:38:08.960 --> 00:38:11.360
comes to the actual listing structure and customer

00:38:11.360 --> 00:38:13.980
service side, need to do better. Amazon just

00:38:13.980 --> 00:38:16.440
needs to do better everywhere. Their videos are

00:38:16.440 --> 00:38:20.219
outdated. I think Amazon could care less about

00:38:20.219 --> 00:38:22.340
the small seller. I think eBay cares more about

00:38:22.340 --> 00:38:24.719
the small seller than Amazon by leaps and bounds.

00:38:25.000 --> 00:38:27.820
I think Amazon's working towards making it tougher

00:38:27.820 --> 00:38:31.139
for smaller sellers just based on account health

00:38:31.139 --> 00:38:34.000
rating and things like that. I'll let you wrap

00:38:34.000 --> 00:38:35.869
it up here. since we've been yapping for a while.

00:38:36.070 --> 00:38:39.489
I got one more last thing about eBay. They don't

00:38:39.489 --> 00:38:42.329
tell you what's a good title structure and what's

00:38:42.329 --> 00:38:45.469
not. You have 80 characters and me putting in

00:38:45.469 --> 00:38:48.889
book, book A, book B for each of my listings.

00:38:49.309 --> 00:38:52.329
That's not good enough. You got to know not only

00:38:52.329 --> 00:38:54.650
the right words, but the order the words need

00:38:54.650 --> 00:38:59.119
to go in, in that title. In Amazon, you have

00:38:59.119 --> 00:39:02.539
weird titles and parentheses and special characters.

00:39:02.880 --> 00:39:05.619
We're lucky there's not fire emojis. Maybe they

00:39:05.619 --> 00:39:08.099
will add fire emojis in the next update. But

00:39:08.099 --> 00:39:09.880
anyway, this is where that's where you're supposed

00:39:09.880 --> 00:39:12.239
to shamelessly plug your Patreon group. Like,

00:39:12.320 --> 00:39:14.619
hey, if you want to learn how to create proper

00:39:14.619 --> 00:39:18.800
eBay titles. Visit me at the book shepherd on

00:39:18.800 --> 00:39:23.239
YouTube and Patreon. Patreon .com. What is it?

00:39:23.239 --> 00:39:26.559
Patreon .com backslash the book shepherd. Yeah,

00:39:26.619 --> 00:39:29.860
it should be. Boom. See, dude, I'll train you

00:39:29.860 --> 00:39:32.260
up. You will be a guru in no time. You'll be

00:39:32.260 --> 00:39:35.199
rolling in the course and Patreon money. You

00:39:35.199 --> 00:39:38.380
won't even have to resell. Or better yet, I cannot

00:39:38.380 --> 00:39:40.340
memorize all of that and say the link will be

00:39:40.340 --> 00:39:42.599
down in the descriptions below. There you go.

00:39:42.840 --> 00:39:45.380
I know. I know. But, dude, you still got to be

00:39:45.380 --> 00:39:48.480
shameless sometimes. Oh, yeah. All right. So

00:39:48.480 --> 00:39:52.539
we both agree. eBay and Amazon, they kind of

00:39:52.539 --> 00:39:56.409
suck. And they don't do enough. to help you get

00:39:56.409 --> 00:39:59.670
started on either platform and even ongoing right

00:39:59.670 --> 00:40:01.809
i know we really didn't hit on it but i kind

00:40:01.809 --> 00:40:03.849
of did because i do think there should be tears

00:40:03.849 --> 00:40:05.690
to this game right if you're the million dollar

00:40:05.690 --> 00:40:08.170
seller why am i calling and getting the same

00:40:08.170 --> 00:40:10.809
support as joe blow who hasn't sold a single

00:40:10.809 --> 00:40:14.010
damn item right like there should be levels to

00:40:14.010 --> 00:40:16.570
where they take care of their their better performing

00:40:16.570 --> 00:40:20.349
sellers over sorry new sellers but that the people

00:40:20.349 --> 00:40:21.630
that have been around and you're getting the

00:40:21.630 --> 00:40:25.250
results on a platform should get better technical

00:40:25.250 --> 00:40:28.650
support. I think, I know, listen, Amazon, eBay,

00:40:28.789 --> 00:40:30.690
listen up. I'm going to make you guys more money.

00:40:30.909 --> 00:40:34.289
I think people would be willing to pay. I think

00:40:34.289 --> 00:40:37.309
sellers would be willing to pay for better seller

00:40:37.309 --> 00:40:40.010
support. on the back end, if that was an extra

00:40:40.010 --> 00:40:42.570
$20 or $40 a month, if they could actually talk

00:40:42.570 --> 00:40:46.090
to somebody that maybe eBay decides they're going

00:40:46.090 --> 00:40:48.650
to hire or Amazon decides they're going to hire

00:40:48.650 --> 00:40:50.869
people that used to sell on the platform that

00:40:50.869 --> 00:40:53.170
have some knowledge, I think sellers would pay

00:40:53.170 --> 00:40:54.949
more for it. They could literally monetize this

00:40:54.949 --> 00:40:58.030
because we want better support. We want better

00:40:58.030 --> 00:41:00.690
tools for new sellers and even us seasoned sellers.

00:41:00.789 --> 00:41:03.179
We want to understand. all the ins and outs of

00:41:03.179 --> 00:41:05.579
what they want instead of having to join groups

00:41:05.579 --> 00:41:08.360
and go down rabbit holes and find content creators

00:41:08.360 --> 00:41:09.780
that actually know what they're talking about.

00:41:10.000 --> 00:41:12.059
Because everything Johnny talks about, you can't

00:41:12.059 --> 00:41:13.860
just go search it on eBay. It doesn't exist.

00:41:14.159 --> 00:41:15.579
It's the same with Amazon. Everything I talk

00:41:15.579 --> 00:41:17.820
about, you can't just go type in an Amazon and

00:41:17.820 --> 00:41:19.559
figure this shit out. You're just kind of left

00:41:19.559 --> 00:41:21.820
to your own devices and it sets you up. Yeah,

00:41:21.860 --> 00:41:24.099
you can start today, but good luck getting it

00:41:24.099 --> 00:41:26.179
off the ground because if you just go based off

00:41:26.179 --> 00:41:28.900
what the eBay forums or Amazon forums or their

00:41:28.900 --> 00:41:31.710
help articles and facts tell you. You got no

00:41:31.710 --> 00:41:35.250
shot in hell making it. And to be fair, eBay

00:41:35.250 --> 00:41:38.269
does have it. It's at their $300 a month tier,

00:41:38.409 --> 00:41:40.969
but it wants to pay $300 a month to make one

00:41:40.969 --> 00:41:43.570
phone call just because you're new. So not for

00:41:43.570 --> 00:41:45.610
new people, but for established people on eBay,

00:41:45.730 --> 00:41:48.969
you can pay that. You get some other benefits

00:41:48.969 --> 00:41:50.230
just like all the other store subscriptions,

00:41:50.650 --> 00:41:55.280
but it is mighty expensive. Yeah, that is a hefty

00:41:55.280 --> 00:41:57.280
price tag. I guess if you do that volume, it's

00:41:57.280 --> 00:41:58.539
worth it. But I think there should be like an

00:41:58.539 --> 00:42:00.519
add -on, dude, for like 20, 40 bucks a month.

00:42:00.619 --> 00:42:03.039
I think people would pay that. You know, you

00:42:03.039 --> 00:42:06.559
got your $25, $30 a month store and then a $20

00:42:06.559 --> 00:42:08.380
add -on so you actually get support. I'd pay

00:42:08.380 --> 00:42:10.769
that. Especially if you're in a category where

00:42:10.769 --> 00:42:12.710
you deal with a lot of returns or things like

00:42:12.710 --> 00:42:15.869
that. I think it would go maybe even like dedicated

00:42:15.869 --> 00:42:19.750
rep. On Amazon, if you sell a certain amount

00:42:19.750 --> 00:42:21.809
of dollars, I'll tell you this, they give you

00:42:21.809 --> 00:42:24.070
a dedicated Amazon rep. And it's just based on

00:42:24.070 --> 00:42:26.849
your selling, right? If you sell six figures

00:42:26.849 --> 00:42:29.849
or seven figures a year. They say, okay, we're

00:42:29.849 --> 00:42:31.510
going to dedicate somebody to you, an account

00:42:31.510 --> 00:42:33.690
specialist. This actually happens in the Amazon

00:42:33.690 --> 00:42:35.969
space. I think eBay should do the same. I don't

00:42:35.969 --> 00:42:38.429
think it has to be that high, but I do think,

00:42:38.429 --> 00:42:40.670
you know, you start doing six figures on these

00:42:40.670 --> 00:42:42.429
resale platforms. I think they got to throw us

00:42:42.429 --> 00:42:43.809
a bone here and give us something. So that's

00:42:43.809 --> 00:42:45.349
going to do it for this week's episode. Johnny,

00:42:45.349 --> 00:42:47.030
I'm not letting you add anything else because

00:42:47.030 --> 00:42:49.969
you'll be on this damn make eBay great again

00:42:49.969 --> 00:42:52.510
task for, you know, for the rest of the time

00:42:52.510 --> 00:42:54.710
and five more hours, we could go on about you

00:42:54.710 --> 00:42:57.619
fixing eBay. No, no, no, no. Na -na -na -na.

00:42:57.639 --> 00:42:58.719
All right, we'll talk to you all next week's

00:42:58.719 --> 00:43:01.039
episode. Thanks for listening to another episode

00:43:01.039 --> 00:43:03.679
of the Reseller's Mindset Podcast. Today's full

00:43:03.679 --> 00:43:05.960
episode and all previous episodes are available

00:43:05.960 --> 00:43:08.460
to all YouTube members, along with the weekly

00:43:08.460 --> 00:43:11.219
Zoom call and private Discord. Head on over to

00:43:11.219 --> 00:43:14.000
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00:43:14.000 --> 00:43:16.039
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