WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.429 gain access to the full -length podcast, Zoom 00:00:23.429 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.149 this week's episode. What is up, everybody? Welcome 00:00:28.149 --> 00:00:30.190 into another episode of Reseller's Mindset Podcast. 00:00:30.390 --> 00:00:32.570 I'm right next to Johnny, a good topic today 00:00:32.570 --> 00:00:34.469 because we have been doing this enough. We both 00:00:34.469 --> 00:00:37.329 have coached. hundreds and hundreds of people, 00:00:37.390 --> 00:00:39.670 thousands of people in the reselling game. And 00:00:39.670 --> 00:00:41.950 I thought it'd be fun for us to not necessarily 00:00:41.950 --> 00:00:44.329 call out specific people, but call out the specific 00:00:44.329 --> 00:00:47.570 traits and things we see from people that we 00:00:47.570 --> 00:00:50.490 know are going to win in this. And then the same 00:00:50.490 --> 00:00:52.950 goes the other way, right? The traits that we 00:00:52.950 --> 00:00:56.049 know. somebody's gonna lose reselling and i think 00:00:56.049 --> 00:00:58.549 a lot of them aren't as obvious as people make 00:00:58.549 --> 00:01:01.329 them out to seem and i guess i'll start with 00:01:01.329 --> 00:01:04.870 the most blatant one is that when people ask 00:01:04.870 --> 00:01:08.849 the most basic questions endlessly right we'll 00:01:08.849 --> 00:01:11.189 give you a pass for your first three super basic 00:01:11.189 --> 00:01:13.349 questions of like how do you open up an ebay 00:01:13.349 --> 00:01:16.489 or amazon account and like how do i you know 00:01:16.489 --> 00:01:19.209 ship something in or how do i do this or that 00:01:19.209 --> 00:01:21.769 we give you a pass for your first three after 00:01:21.769 --> 00:01:24.569 that All of the information's out there. Between 00:01:24.569 --> 00:01:26.569 my YouTube channel, between Johnny's YouTube 00:01:26.569 --> 00:01:29.409 channel, between his group, between my group, 00:01:29.450 --> 00:01:32.469 between... I mean, dude, we got thousands and 00:01:32.469 --> 00:01:35.650 thousands of hours, me and you alone, just, like, 00:01:35.750 --> 00:01:39.290 talking about selling books, CDs, DVDs on Amazon 00:01:39.290 --> 00:01:42.209 and eBay. Like, that... It's all there. You know, 00:01:42.209 --> 00:01:44.170 it's like the Britannic encyclopedias when we're 00:01:44.170 --> 00:01:46.530 growing up. Right. You just got to go and search. 00:01:46.750 --> 00:01:48.349 Right. It's got the little letter on the spine. 00:01:48.450 --> 00:01:49.590 So, you know, if you're looking for something 00:01:49.590 --> 00:01:52.230 that begins with the letter B, you pull it off 00:01:52.230 --> 00:01:54.810 and open it up to the page. Like, I truly believe 00:01:54.810 --> 00:01:59.069 we have covered every single thing that can possibly 00:01:59.069 --> 00:02:01.650 be covered. And when you ask the beginner questions 00:02:01.650 --> 00:02:05.129 after three questions, you got to start doing 00:02:05.129 --> 00:02:08.590 something on your own here. Yeah, I remember 00:02:08.590 --> 00:02:14.159 when I first started. I had three, I think I 00:02:14.159 --> 00:02:17.580 had a list of 10 questions, but after three, 00:02:17.620 --> 00:02:20.520 I had to stop asking them in a text group because 00:02:20.520 --> 00:02:23.199 I needed to execute. I needed to build upon that 00:02:23.199 --> 00:02:26.039 before I bothered them asking any more questions. 00:02:26.819 --> 00:02:28.620 I didn't have questions for months because it 00:02:28.620 --> 00:02:31.280 took me a while to get through those first three 00:02:31.280 --> 00:02:35.849 initial ones. To me, similar to yours on the 00:02:35.849 --> 00:02:38.969 quote unquote loser aspect, I'm going to make 00:02:38.969 --> 00:02:41.310 it more winner aspect, asking the right questions, 00:02:41.550 --> 00:02:44.810 asking the money making questions, not the general 00:02:44.810 --> 00:02:49.009 how to just Google that shit questions. How do 00:02:49.009 --> 00:02:52.250 I maximize my profits? Here are my sources. And 00:02:52.250 --> 00:02:55.129 yeah, it's a basic answer to that. But that is 00:02:55.129 --> 00:02:57.930 an appropriate technical put money in your wallet 00:02:57.930 --> 00:03:02.219 question opposed to. How do I use the Amazon 00:03:02.219 --> 00:03:06.020 knowledge base? You type stuff in and you click 00:03:06.020 --> 00:03:07.740 around. I don't know what else to tell you. Should 00:03:07.740 --> 00:03:10.819 you buy a Rolo or a Dymo? Like, come on. That 00:03:10.819 --> 00:03:14.520 doesn't make you any more money. I mean, I get 00:03:14.520 --> 00:03:16.460 it from an efficiency standpoint. We can answer 00:03:16.460 --> 00:03:18.340 it technically like that. But at the end of the 00:03:18.340 --> 00:03:20.060 day, it doesn't really make you any more money. 00:03:20.340 --> 00:03:23.240 Or I have an opportunity. Here's the scenario. 00:03:24.000 --> 00:03:26.280 What do you think the financial benefit would 00:03:26.280 --> 00:03:28.080 be? That's a technical money -making question 00:03:28.080 --> 00:03:30.789 right there, ladies and gentlemen. winner chicken 00:03:30.789 --> 00:03:33.810 dinner right there dude i think that's so that's 00:03:33.810 --> 00:03:35.870 so true we haven't seen a lot lately but over 00:03:35.870 --> 00:03:38.129 in the discord every once in a while we'll have 00:03:38.129 --> 00:03:40.250 a newer seller who's never bought in bulk like 00:03:40.250 --> 00:03:42.810 post the actual like facebook marketplace listing 00:03:42.810 --> 00:03:45.069 and everybody will kind of chime in i think that's 00:03:45.069 --> 00:03:47.169 so important because especially when you're newer 00:03:47.169 --> 00:03:49.930 you can't if you run the risk of spending your 00:03:49.930 --> 00:03:53.319 only 500 dollars And it's all junk, but you can't 00:03:53.319 --> 00:03:55.060 tell it's junk because you're brand new to the 00:03:55.060 --> 00:03:57.960 game. Like, that's so true, man. I never even 00:03:57.960 --> 00:03:59.919 really thought about it like that. Like, having 00:03:59.919 --> 00:04:02.620 others' inputs when you're making these big decisions, 00:04:02.780 --> 00:04:06.080 I'm not saying, if me and Johnny say no, don't 00:04:06.080 --> 00:04:08.879 do it, right? We're never 100 % correct, but 00:04:08.879 --> 00:04:11.759 we have experience and can see things that a 00:04:11.759 --> 00:04:14.099 new person really can't see just looking at photos 00:04:14.099 --> 00:04:17.000 or reading how they worded their Facebook listing. 00:04:18.360 --> 00:04:22.389 Yeah, and... Which is different from them posting 00:04:22.389 --> 00:04:25.769 just a random bookshelf of books and be like, 00:04:25.870 --> 00:04:29.370 is there any money here? I'm like, well, how 00:04:29.370 --> 00:04:31.589 about I teach you how to look it up versus me 00:04:31.589 --> 00:04:33.870 doing the work for you and just telling you yes 00:04:33.870 --> 00:04:37.730 to number two and five. That's not a money -making 00:04:37.730 --> 00:04:42.829 question. The money -making question is, here's 00:04:42.829 --> 00:04:46.600 a shelf sampling of books. They have more. My 00:04:46.600 --> 00:04:49.160 buy cost is this. How do I get my buy cost down 00:04:49.160 --> 00:04:51.319 lower with this individual who wants to do repeat 00:04:51.319 --> 00:04:53.519 business with me? That's a money making question 00:04:53.519 --> 00:04:56.699 of versus what's the evaluation of the shelf 00:04:56.699 --> 00:04:59.639 here, guys? No, I'm not doing that. I'm not doing 00:04:59.639 --> 00:05:02.180 your work for you. If you don't know how to do 00:05:02.180 --> 00:05:04.040 the work, yes, I will tell you how to do the 00:05:04.040 --> 00:05:07.100 work so you can do the work in fact. But outside 00:05:07.100 --> 00:05:08.980 of that, I'm not helping you with that stupid 00:05:08.980 --> 00:05:11.759 ass question. All right. I will defend myself 00:05:11.759 --> 00:05:14.740 here because I do send stuff to Johnny and I 00:05:14.740 --> 00:05:16.319 don't look it up, but I at least pay him half 00:05:16.319 --> 00:05:18.620 of what it's worth. Right. So and I will say 00:05:18.620 --> 00:05:20.980 this. you know he gives me some tidbits you know 00:05:20.980 --> 00:05:22.899 he lets me know when i when i send him the shit 00:05:22.899 --> 00:05:24.639 he's like hey dude like i might as well just 00:05:24.639 --> 00:05:26.060 flush this down until i'm like all right well 00:05:26.060 --> 00:05:28.339 what you're looking for he's like send me bible 00:05:28.339 --> 00:05:30.459 so i start filling up the box with bibles right 00:05:30.459 --> 00:05:33.399 i'm never going to be an expert but like johnny 00:05:33.399 --> 00:05:35.360 said if you're just saying hey like you take 00:05:35.360 --> 00:05:37.319 it's like the lazy way right you're just trying 00:05:37.319 --> 00:05:39.579 to get somebody else to do the work for you and 00:05:40.170 --> 00:05:41.610 That's fine if you're going to pay that other 00:05:41.610 --> 00:05:43.629 person to do it for you. But when you come into 00:05:43.629 --> 00:05:47.310 groups and you're just like, hey, which one of 00:05:47.310 --> 00:05:49.550 these should I buy? All you have to do is scan 00:05:49.550 --> 00:05:51.589 it for Amazon or just manually look it up on 00:05:51.589 --> 00:05:54.610 the eBay app. Anybody out there can do this. 00:05:54.709 --> 00:05:57.550 So just trying to, I guess, lazy short -cutting 00:05:57.550 --> 00:06:01.110 corners that kind of get people into a hole. 00:06:01.250 --> 00:06:03.800 Now, I do like people. In the beginning, I kind 00:06:03.800 --> 00:06:05.620 of can tell they're going to win when they're 00:06:05.620 --> 00:06:07.620 when they really focus, like Johnny is saying, 00:06:07.680 --> 00:06:10.180 like they understand. All right. I got to keep 00:06:10.180 --> 00:06:13.160 my buy call slow. I have had one of ones. And 00:06:13.160 --> 00:06:16.319 this is another thing, too. I have like probably 00:06:16.319 --> 00:06:20.060 40 to 50 one on ones a month. And these people 00:06:20.060 --> 00:06:24.740 do not, for the most part, they're not like they're 00:06:24.740 --> 00:06:27.139 the quiet ones. Right. You won't see them in 00:06:27.139 --> 00:06:29.839 any of the weekly calls. They pop on a one on 00:06:29.839 --> 00:06:32.189 one with me once a month. And they just crush 00:06:32.189 --> 00:06:34.230 it behind the scenes, right? So it's the quiet 00:06:34.230 --> 00:06:37.670 ones that really just ask me, you got 25 minutes 00:06:37.670 --> 00:06:39.490 to sit down with me, right? You can't ask every 00:06:39.490 --> 00:06:41.689 question under the sun in 25 minutes. So maybe 00:06:41.689 --> 00:06:43.850 that's what Johnny's saying. Maybe that forces 00:06:43.850 --> 00:06:46.029 them to be more tactical with the questions they 00:06:46.029 --> 00:06:48.649 ask. And there's layers to the question. And 00:06:48.649 --> 00:06:51.149 they just don't show up with a snapshot and say, 00:06:51.230 --> 00:06:52.730 hey, what should I buy from this, right? It's 00:06:52.730 --> 00:06:55.069 like, well, here's my buy cost. How many pieces 00:06:55.069 --> 00:06:56.889 of inventory do I need to get to X amount of 00:06:56.889 --> 00:06:59.029 dollars? There's so many little things that I 00:06:59.029 --> 00:07:02.160 catch on to. And I'm like, you know what? I won't 00:07:02.160 --> 00:07:04.079 fully juice you up yet because you're new, but 00:07:04.079 --> 00:07:06.819 I got high hopes you're going to be a top prospect 00:07:06.819 --> 00:07:09.920 in this league. It's like American Idol. You 00:07:09.920 --> 00:07:11.540 don't tell them they're great off the get -go. 00:07:11.600 --> 00:07:15.540 You just say, you're okay. You're okay. Your 00:07:15.540 --> 00:07:17.439 one -on -ones are much different than mine. Mine 00:07:17.439 --> 00:07:20.980 come in with, here's my whole business model. 00:07:21.439 --> 00:07:24.160 What do I need to do next? That's generally how 00:07:24.160 --> 00:07:26.699 it goes. I got one new person right now who's 00:07:26.699 --> 00:07:28.279 like, what you're talking about brand new. So 00:07:28.279 --> 00:07:30.079 I'm working with her for the ground up. But most 00:07:30.079 --> 00:07:33.519 all, everybody I get, they're like, here, and 00:07:33.519 --> 00:07:36.660 here's a PDF. I'm like, cool. I like PDFs. Let 00:07:36.660 --> 00:07:40.800 me read this real quick. But I think another 00:07:40.800 --> 00:07:44.519 telltale sign is knowing your numbers. That is 00:07:44.519 --> 00:07:46.740 so critical in this business. Even if you're 00:07:46.740 --> 00:07:49.139 earlier on and you're like, I'm spending, here's 00:07:49.139 --> 00:07:51.720 my buy cost. Here's what I'm spending in subscriptions. 00:07:52.879 --> 00:07:55.759 Here, if you're renting, I don't know, a storage 00:07:55.759 --> 00:07:57.379 unit, blah, blah, blah. They know their numbers. 00:07:57.860 --> 00:08:00.339 They got that down and they may have a technical 00:08:00.339 --> 00:08:03.839 question of. at least at amazon land i'm getting 00:08:03.839 --> 00:08:06.160 conflicting reports from different places in 00:08:06.160 --> 00:08:08.759 amazon i want to be exact which one of these 00:08:08.759 --> 00:08:10.579 is exact and that's what i get to laugh at them 00:08:10.579 --> 00:08:12.199 and be like they're all wrong and right at the 00:08:12.199 --> 00:08:15.899 same time just pick one i'm sorry you can't be 00:08:15.899 --> 00:08:19.139 really exact here um the only thing you can really 00:08:19.139 --> 00:08:21.160 be exact is what's coming in your bank account 00:08:21.160 --> 00:08:23.139 and which one of these three sheets is as close 00:08:23.139 --> 00:08:27.509 to reflecting that as you can um What's up, Amazon 00:08:27.509 --> 00:08:29.449 sellers? We wanted to take a second to talk about 00:08:29.449 --> 00:08:32.110 GoToLister, the software me and Johnny both use 00:08:32.110 --> 00:08:34.549 to list and manage our inventory and grow our 00:08:34.549 --> 00:08:37.269 businesses. With the fastest listing speeds out 00:08:37.269 --> 00:08:39.690 there and built -in profit analytics, it's a 00:08:39.690 --> 00:08:42.549 no -brainer. Easily and quickly have items available 00:08:42.549 --> 00:08:45.809 for sale using 2D barcodes and get more for your 00:08:45.809 --> 00:08:48.370 items with its built -in smart pricing. Make 00:08:48.370 --> 00:08:51.009 sure to check out the 30 -day free trial at gotolister 00:08:51.009 --> 00:08:53.929 .com backslash Mike or using the link in the 00:08:53.929 --> 00:08:57.700 description below. Not knowing your numbers, 00:08:57.879 --> 00:09:00.960 though, can be learned. I find that people that 00:09:00.960 --> 00:09:03.080 do know their numbers tend to be more successful. 00:09:05.080 --> 00:09:09.139 They have more control of knowing which lever 00:09:09.139 --> 00:09:12.100 in their business to leverage in order to expand 00:09:12.100 --> 00:09:15.500 the way they want to expand at any given time. 00:09:16.120 --> 00:09:18.600 The person who doesn't, they're a little bit 00:09:18.600 --> 00:09:20.559 more hesitant and conservative. Even though they've 00:09:20.559 --> 00:09:22.120 been in the game a lot and they're just kind 00:09:22.120 --> 00:09:24.419 of like, I just get a bucket load of money, but 00:09:24.419 --> 00:09:27.169 I don't. I'm not going to make any bigger plays 00:09:27.169 --> 00:09:29.389 because of that. It's not that they're afraid 00:09:29.389 --> 00:09:32.750 to make bigger plays. They're just they don't 00:09:32.750 --> 00:09:34.529 know if they got the funds to support a big, 00:09:34.529 --> 00:09:37.889 big play kind of deal. Yeah, I want to kind of 00:09:37.889 --> 00:09:40.090 piggyback on the big play idea because I see 00:09:40.090 --> 00:09:42.529 this right in the beginning. Everybody's like, 00:09:42.629 --> 00:09:44.750 let's just get it right. Let's just focus on 00:09:44.750 --> 00:09:46.929 this Amazon thing. Let's just run this Amazon 00:09:46.929 --> 00:09:50.330 thing up into as much as we possibly can. And 00:09:50.330 --> 00:09:52.750 I have seen this over the past years of where 00:09:52.750 --> 00:09:55.990 people are getting results and all of a sudden 00:09:55.990 --> 00:09:59.269 it's I guess becomes mundane and boring. Right. 00:09:59.330 --> 00:10:01.330 We say it all the time. What we do is not fun 00:10:01.330 --> 00:10:03.250 and exciting. We're just scanning stuff. Sure. 00:10:03.490 --> 00:10:05.610 We catch something out in the store every once 00:10:05.610 --> 00:10:07.330 in a while. That's worth it. But for the most 00:10:07.330 --> 00:10:10.779 part, I think a lot of people just. they feel 00:10:10.779 --> 00:10:13.019 like all right well this is it and it's not fun 00:10:13.019 --> 00:10:15.500 it's not exciting and they start to think of 00:10:15.500 --> 00:10:17.600 different things that they can do to possibly 00:10:17.600 --> 00:10:20.580 make money when it comes to i guess diversification 00:10:20.580 --> 00:10:23.000 the word i hate the most in reselling and everybody 00:10:23.000 --> 00:10:25.320 drags me for it i don't care right if this works 00:10:25.320 --> 00:10:28.220 i'm on the plane already we already left the 00:10:28.220 --> 00:10:30.840 runway so if it crashes you know i'll be the 00:10:30.840 --> 00:10:34.379 sole survivor but uh yeah like i think people 00:10:34.379 --> 00:10:37.649 that start getting results Maybe they start overthinking 00:10:37.649 --> 00:10:39.850 things, right? And that's the first, it's a red 00:10:39.850 --> 00:10:42.889 flag to me when I'm like, wait a minute. If we 00:10:42.889 --> 00:10:45.690 had a conversation that we were making, our goal 00:10:45.690 --> 00:10:48.590 was to make $500 a month. Now we're making $4 00:10:48.590 --> 00:10:53.250 ,000 a month. And all of a sudden we lose focus 00:10:53.250 --> 00:10:56.009 on everything. It's just like, well. Maybe I 00:10:56.009 --> 00:10:57.649 could start doing something else. Right. And 00:10:57.649 --> 00:11:00.149 then you start slowly, like stop putting as much 00:11:00.149 --> 00:11:02.610 time into the business. And then it's like a 00:11:02.610 --> 00:11:05.610 slow because Amazon, you'll get sales. Right. 00:11:05.649 --> 00:11:07.909 If me and you stop sending to Amazon, we'll probably 00:11:07.909 --> 00:11:10.669 get sales for the next, you know, 12 to 18 months. 00:11:10.769 --> 00:11:12.850 Right. It won't be crazy, but we'll get sales 00:11:12.850 --> 00:11:15.730 probably one or two a day. So like. you still 00:11:15.730 --> 00:11:18.090 see results that trickle in, but your effort 00:11:18.090 --> 00:11:20.889 goes down. And it's like, you just slowly killing 00:11:20.889 --> 00:11:23.509 your business. And it's so hard for me to just 00:11:23.509 --> 00:11:25.250 get it through to people because people are so, 00:11:25.330 --> 00:11:28.330 like you said, scared of like, I don't know what 00:11:28.330 --> 00:11:30.929 the, like scared of risk or scared of like being 00:11:30.929 --> 00:11:33.190 banned. But like, if that's the case and you 00:11:33.190 --> 00:11:35.649 should be more scared of like getting hit by 00:11:35.649 --> 00:11:37.809 some idiot when you're driving to the thrift 00:11:37.809 --> 00:11:39.909 store, then you should be worried about losing 00:11:39.909 --> 00:11:42.389 your account on Amazon. It's tough for me because 00:11:42.389 --> 00:11:44.470 we've been doing this long enough now, Johnny, 00:11:44.470 --> 00:11:47.440 like. We look back, we've seen people we thought 00:11:47.440 --> 00:11:49.419 were going to crush it and they no longer exist. 00:11:49.679 --> 00:11:51.539 Right. And we've seen people that that have moved 00:11:51.539 --> 00:11:54.000 on to different greener pastures. I think there's 00:11:54.000 --> 00:11:57.000 a difference here of a failed reselling business 00:11:57.000 --> 00:11:59.100 and somebody that moves on to something else. 00:11:59.120 --> 00:12:01.159 I do. I will say this. I have nothing wrong with 00:12:01.159 --> 00:12:02.879 people moving on to other business opportunities. 00:12:03.139 --> 00:12:05.759 You find out this is not for you versus somebody 00:12:05.759 --> 00:12:07.779 that still thinks they're a reseller and their 00:12:07.779 --> 00:12:10.080 sales just keep going down and down and down. 00:12:10.159 --> 00:12:12.700 And then the crying gets louder and louder and 00:12:12.700 --> 00:12:17.580 louder. Right, absolutely. And then this next 00:12:17.580 --> 00:12:21.440 one's interesting. And it's a medium between 00:12:21.440 --> 00:12:24.879 the two. It's the no -cost, low -cost mentality. 00:12:25.379 --> 00:12:28.460 And the people, I think, are winners that know 00:12:28.460 --> 00:12:30.879 to shift away from that versus the people that 00:12:30.879 --> 00:12:35.460 stay at that all the time. They do not ever want 00:12:35.460 --> 00:12:38.100 to, I don't know, upgrade equipment or bring 00:12:38.100 --> 00:12:44.049 on staff when they clearly need staff. Something's 00:12:44.049 --> 00:12:45.629 preventing them from spending money that would 00:12:45.629 --> 00:12:47.950 transform their business. And they have money. 00:12:48.070 --> 00:12:51.809 That's the scenario. And they stay there. Versus 00:12:51.809 --> 00:12:55.070 somebody like, okay, I need a person. I'll pay 00:12:55.070 --> 00:12:58.029 the $20 an hour to bring them in to save me 30 00:12:58.029 --> 00:13:00.149 hours a week, which I could then put it back 00:13:00.149 --> 00:13:02.429 into my business to make even more silly money. 00:13:03.629 --> 00:13:06.970 Or I'll upgrade from that brother printer to 00:13:06.970 --> 00:13:11.279 get the... the the rolo or the dymo uh to enhance 00:13:11.279 --> 00:13:15.059 my business or you know what listing on amazon 00:13:15.059 --> 00:13:17.960 that that's great but i'm going to find a third 00:13:17.960 --> 00:13:22.879 -party tool that does it faster you need to figure 00:13:22.879 --> 00:13:26.639 out ways to get your time back because with that 00:13:26.639 --> 00:13:30.029 free time you can either Give it back to yourself 00:13:30.029 --> 00:13:32.710 and enjoy a little bit more of life. Or you can 00:13:32.710 --> 00:13:35.549 put more hours into your business doing other 00:13:35.549 --> 00:13:37.509 aspects of your business that are more money 00:13:37.509 --> 00:13:40.750 -making tasks or a combination thereof. But it's 00:13:40.750 --> 00:13:42.730 essential that it needs to be done at the end 00:13:42.730 --> 00:13:46.190 of the day. So don't let no cost, low cost. And 00:13:46.190 --> 00:13:49.929 get in your way of enhancing your business. I 00:13:49.929 --> 00:13:52.509 agree. I think it also falls into your sourcing. 00:13:52.529 --> 00:13:54.440 And I'll give you... I'll give everybody prime 00:13:54.440 --> 00:13:57.440 examples from my own personal experience. I listened 00:13:57.440 --> 00:13:59.779 on Amazon through Seller Central for like three 00:13:59.779 --> 00:14:02.039 goddamn years. I don't know what I was thinking, 00:14:02.259 --> 00:14:05.159 right? Like, because I was so cheap. And back 00:14:05.159 --> 00:14:08.240 then I was probably pushing like six grand a 00:14:08.240 --> 00:14:10.820 month back then. And everything was listed through 00:14:10.820 --> 00:14:13.399 Seller Central with 30 up labels. So you would 00:14:13.399 --> 00:14:16.039 get a full sheet, like a full paper size sheet, 00:14:16.159 --> 00:14:18.720 and you have 30 sticky labels you have to peel 00:14:18.720 --> 00:14:20.840 off and press on the items. Well, the stickers 00:14:20.840 --> 00:14:23.779 were not in order. So I would list items and 00:14:23.779 --> 00:14:25.919 then I would just have multiple sheets of these 00:14:25.919 --> 00:14:28.159 stickers that I have to mix and match and try 00:14:28.159 --> 00:14:30.620 to figure out where the items were. And I was 00:14:30.620 --> 00:14:32.740 so cheap for so long. Like if I just would have 00:14:32.740 --> 00:14:35.740 got a listing software, I probably would have 00:14:35.740 --> 00:14:38.460 been, you know, at least 10 K a month. And I 00:14:38.460 --> 00:14:40.879 think now if I had to go back to using 30 ups, 00:14:40.940 --> 00:14:43.519 like I don't even know if it would be feasible 00:14:43.519 --> 00:14:47.570 to. to send in 300 units a week five there's 00:14:47.570 --> 00:14:49.649 no way you're going to be able to send over 500 00:14:49.649 --> 00:14:52.909 in a day doing 30 up labels so like you gotta 00:14:52.909 --> 00:14:56.470 pick and choose your spots right and i i just 00:14:56.470 --> 00:14:59.389 did a video on like the top 20 amazon questions 00:14:59.389 --> 00:15:01.149 and this was one of them like you don't need 00:15:01.149 --> 00:15:02.889 all the bells and whistles in the beginning but 00:15:02.889 --> 00:15:05.370 like johnny said like there should be a transition 00:15:05.370 --> 00:15:07.909 period and like we've kind of come to this realization 00:15:07.909 --> 00:15:12.250 in amazon land right like 200 units for a repricer 00:15:12.250 --> 00:15:15.779 and then like three four five hundred units for 00:15:15.779 --> 00:15:19.360 listing software i think you can be cheap in 00:15:19.360 --> 00:15:21.860 the beginning but i said it in the video and 00:15:21.860 --> 00:15:23.159 i'll say it here again if you're going to start 00:15:23.159 --> 00:15:25.179 a business you should have some type of bankroll 00:15:25.179 --> 00:15:28.200 set aside right i think that i truly believe 00:15:28.200 --> 00:15:30.919 on amazon at least the days of starting with 00:15:30.919 --> 00:15:34.440 zero dollars is gone right i i i think you have 00:15:34.440 --> 00:15:37.039 to have some type of capital and even when me 00:15:37.039 --> 00:15:38.879 and you look back to when we started this right 00:15:38.879 --> 00:15:41.519 you were working a job i was working a job so 00:15:41.519 --> 00:15:43.700 we had capital right from our yeah we had an 00:15:43.700 --> 00:15:46.460 influx of cash we were just working for that 00:15:46.460 --> 00:15:49.120 influx of cash else outside of our core business 00:15:49.120 --> 00:15:52.700 and whether you i don't know take money out of 00:15:52.700 --> 00:15:54.639 your joint account with your spouse because they've 00:15:54.639 --> 00:15:57.899 agreed and to help i don't know be your benefactor 00:15:57.899 --> 00:15:59.730 you gotta You've got a family member who really 00:15:59.730 --> 00:16:01.490 believes in you and they toss you a few bucks. 00:16:01.649 --> 00:16:03.750 That isn't uncommon in what we're doing. Usually 00:16:03.750 --> 00:16:05.409 those people want proof of concept, like you've 00:16:05.409 --> 00:16:06.850 got to be bringing in money before we give you 00:16:06.850 --> 00:16:09.909 money. But yes, it generally works. And again, 00:16:10.090 --> 00:16:11.789 I wouldn't go out and get the loan. I wouldn't 00:16:11.789 --> 00:16:13.929 max out the credit cards. But if you've got a 00:16:13.929 --> 00:16:16.529 nice friend or family circle and they're willing 00:16:16.529 --> 00:16:18.409 to throw you a few bucks to get you going along, 00:16:18.590 --> 00:16:21.830 assuming... they don't think you're crazy and 00:16:21.830 --> 00:16:23.389 they're going to get their money back. Yeah. 00:16:23.490 --> 00:16:25.210 Or it's a gift from them because they really 00:16:25.210 --> 00:16:26.809 believe in you and they want to see you successful. 00:16:26.870 --> 00:16:29.590 Great. There's no shame in that by the way, but 00:16:29.590 --> 00:16:31.970 like you and I did it, we funneled it in with 00:16:31.970 --> 00:16:34.490 our own day job money. And if you're doing the 00:16:34.490 --> 00:16:37.370 day job route, great. If you need that to follow 00:16:37.370 --> 00:16:40.809 your initial bankroll in just before your money 00:16:40.809 --> 00:16:42.750 starts producing your business, that's also great. 00:16:43.070 --> 00:16:44.370 There's no shame in it. You don't want to start 00:16:44.370 --> 00:16:46.710 at $0 and be out in there with your flashlight 00:16:46.710 --> 00:16:50.210 at the dark going through trash cans. Me and 00:16:50.210 --> 00:16:52.289 Johnny actually debunked this. I did it on behalf 00:16:52.289 --> 00:16:54.669 of Johnny and behalf of myself. If you don't 00:16:54.669 --> 00:16:57.649 have money, you can go drive DoorDash today and 00:16:57.649 --> 00:16:59.570 make a hundred bucks probably in like four or 00:16:59.570 --> 00:17:01.610 five hours. Like I literally went out and did 00:17:01.610 --> 00:17:04.690 this myself and I had the screenshots to prove 00:17:04.690 --> 00:17:06.970 it. So if you're sitting here saying, I got no 00:17:06.970 --> 00:17:09.349 money to start a business, get off your ass, 00:17:09.450 --> 00:17:11.710 get in your car, go drive DoorDash for five hours. 00:17:11.829 --> 00:17:13.269 They'll pay you the same day you get a hundred 00:17:13.269 --> 00:17:15.450 bucks. I kid you not Johnny, I made like 25, 00:17:15.650 --> 00:17:18.630 $30 an hour more than I did working at CVS. Did 00:17:18.630 --> 00:17:20.730 you do this recently? No, this was probably like 00:17:20.730 --> 00:17:23.809 two or three months ago. I had no idea. I guess 00:17:23.809 --> 00:17:25.849 I'm behind on your videos. Every once in a while, 00:17:25.890 --> 00:17:28.309 Johnny, just like I did that when I went down 00:17:28.309 --> 00:17:31.549 that whatnot rabbit hole. Yeah, you fact check. 00:17:31.769 --> 00:17:34.630 Yeah, yeah. I get pissed off so much and I just 00:17:34.630 --> 00:17:37.950 go do these things. So I have a little Rolodex 00:17:37.950 --> 00:17:40.849 of BS callers, right? So like I got the whatnot 00:17:40.849 --> 00:17:42.690 one where I went and watched all these idiot 00:17:42.690 --> 00:17:45.309 booksellers on whatnot. Now I have this one that 00:17:45.309 --> 00:17:47.390 people say I ain't got no damn money and I can 00:17:47.390 --> 00:17:49.910 just be like, hey. I literally went and did this. 00:17:49.970 --> 00:17:52.410 So you can go and do this. And if you don't believe 00:17:52.410 --> 00:17:54.430 me, here's my little screenshot to show you that 00:17:54.430 --> 00:17:58.430 I made $25 an hour. Was it boring? Nah, dude, 00:17:58.490 --> 00:18:00.630 it's easy. You go in, you grab the stuff, you 00:18:00.630 --> 00:18:02.130 drop it off at the door. You don't even gotta 00:18:02.130 --> 00:18:07.710 meet people, dude. But here we are broke. Anyways, 00:18:07.809 --> 00:18:10.150 did you give your business card for your books 00:18:10.150 --> 00:18:12.029 or is that not allowed? I should have, dude. 00:18:12.150 --> 00:18:14.349 I mean, maybe I start doing it again, right? 00:18:14.470 --> 00:18:16.049 And just, you know. You knock on the door. You 00:18:16.049 --> 00:18:19.029 got any books? Here's your food. You need to 00:18:19.029 --> 00:18:20.970 make the money you just paid for this meal. Like, 00:18:20.970 --> 00:18:24.490 you got any books, CDs, DVDs? I'll pay for your 00:18:24.490 --> 00:18:26.990 meal if you give me every book, DVD, and CD in 00:18:26.990 --> 00:18:30.309 your home video game right now. One thing I know 00:18:30.309 --> 00:18:32.650 for sure that somebody is going to be successful. 00:18:32.890 --> 00:18:35.869 Now, to what degree of success, who knows? If 00:18:35.869 --> 00:18:37.829 somebody comes to me and I have a one -on -one 00:18:37.829 --> 00:18:40.190 and they say, Mike, I understand that this is 00:18:40.190 --> 00:18:42.930 not a get rich quick business. And I understand 00:18:42.930 --> 00:18:45.230 it's probably going to take six to 12 months 00:18:45.230 --> 00:18:48.170 for me to see actual results and actual bank 00:18:48.170 --> 00:18:51.349 accounts start going up. I think for me, that's 00:18:51.349 --> 00:18:54.210 like the icing on the cake because a lot of people 00:18:54.210 --> 00:18:57.069 come in and it's like, I sent my first box. When 00:18:57.069 --> 00:18:59.109 do I get paid? I understand that you've never 00:18:59.109 --> 00:19:01.670 sent a box, your first box. But I think that 00:19:01.670 --> 00:19:03.990 I think those people also think that. I sent 00:19:03.990 --> 00:19:06.089 my box, I'm going to be getting paid next week. 00:19:06.170 --> 00:19:09.890 And it's like, hmm, randoms. Yeah, having realistic 00:19:09.890 --> 00:19:16.250 expectations. And I think that's very important. 00:19:16.309 --> 00:19:18.369 Also knowing practicality, which will lead me 00:19:18.369 --> 00:19:22.210 into mine of don't be afraid to innovate. Even 00:19:22.210 --> 00:19:24.890 if you lose on that innovation, the knowledge 00:19:24.890 --> 00:19:29.269 you've gained, like my... my uh my comeback into 00:19:29.269 --> 00:19:32.490 amazon i did a huge innovation we'll see how 00:19:32.490 --> 00:19:35.190 this plays out i didn't win entirely but i didn't 00:19:35.190 --> 00:19:38.430 lose either but the knowledge i gained like me 00:19:38.430 --> 00:19:40.569 knowing i can price higher than what the buy 00:19:40.569 --> 00:19:44.559 box is saying initially no matter what, within 00:19:44.559 --> 00:19:46.819 reason, and me figuring out what reasonability 00:19:46.819 --> 00:19:49.720 is during that experiment is going to follow 00:19:49.720 --> 00:19:51.819 me the rest of my Amazon career, assuming Amazon 00:19:51.819 --> 00:19:54.599 doesn't change the rules. And a few other things 00:19:54.599 --> 00:19:56.259 I learned out of that experiment, even though 00:19:56.259 --> 00:19:58.420 the experiment is whole, I would never repeat 00:19:58.420 --> 00:20:00.700 ever, ever again, because that comes with a big 00:20:00.700 --> 00:20:04.299 hefty bill in storage costs. But yes, there was 00:20:04.299 --> 00:20:06.460 a lot of things I learned out of that. And people 00:20:06.460 --> 00:20:11.299 who try things that can back it up with... a 00:20:11.299 --> 00:20:13.980 good at least hypothesis that aren't afraid to 00:20:13.980 --> 00:20:16.059 innovate i think are going to be very successful 00:20:16.059 --> 00:20:19.200 because just like the light bulb experiment how 00:20:19.200 --> 00:20:21.819 many failed experiments till he figured it out 00:20:21.819 --> 00:20:25.660 right you just have to win once um really now 00:20:25.660 --> 00:20:28.359 i'm not saying do this to the extent of you gambling 00:20:28.359 --> 00:20:30.640 because that that is that that'll put you more 00:20:30.640 --> 00:20:33.339 on the loser side of the canvas if this works 00:20:33.339 --> 00:20:36.259 it'll it'll compound my business by a thousand 00:20:36.259 --> 00:20:39.240 percent that that has more validity to me than 00:20:39.240 --> 00:20:42.180 i don't know We'll see what happens. The people 00:20:42.180 --> 00:20:43.700 that shrug and go, I don't know. We'll see what 00:20:43.700 --> 00:20:48.279 happens. Not so much a fan of that. So, and again, 00:20:48.339 --> 00:20:49.640 you don't have to be innovating all the time, 00:20:49.720 --> 00:20:53.460 but having one to two general innovation, or 00:20:53.460 --> 00:20:55.279 if you want to call them experiments going on 00:20:55.279 --> 00:20:57.619 to see what happens, to figure out the results, 00:20:57.740 --> 00:21:00.599 to prove what you thought was all wrong, right 00:21:00.599 --> 00:21:03.440 or wrong. I think those people, those kinds of 00:21:03.440 --> 00:21:07.079 people are going to be successful in life in 00:21:07.079 --> 00:21:09.339 general, but also in their reselling business. 00:21:10.039 --> 00:21:12.359 Yeah, I think another thing we can hit on here 00:21:12.359 --> 00:21:14.819 is when somebody comes to us and they're like, 00:21:14.940 --> 00:21:16.819 hey, here's my business model, right? Me and 00:21:16.819 --> 00:21:19.619 Johnny, we know our business model is not, you 00:21:19.619 --> 00:21:21.779 know, copy paste for anybody in the universe, 00:21:21.980 --> 00:21:24.200 right? We can tell you what we've experienced, 00:21:24.420 --> 00:21:26.900 what our experiences are. But I think the problem 00:21:26.900 --> 00:21:29.599 is when you come to us with a different business 00:21:29.599 --> 00:21:32.240 model that has never been proven, we can tell 00:21:32.240 --> 00:21:34.319 you, hey, here's what we know. Here's what we 00:21:34.319 --> 00:21:36.319 know is you don't get paid until an item sells. 00:21:36.559 --> 00:21:38.059 If you're going to have a business that's all 00:21:38.059 --> 00:21:40.579 slow moving inventory. then guess what's going 00:21:40.579 --> 00:21:42.460 to be slow moving? Your bank account. That comes 00:21:42.460 --> 00:21:45.480 right along with this, right? So I think everybody 00:21:45.480 --> 00:21:47.900 wants to try different things. And like you said, 00:21:47.940 --> 00:21:49.599 innovation, doing different things is cool. There's 00:21:49.599 --> 00:21:51.099 plenty of business models out there in media 00:21:51.099 --> 00:21:53.440 that probably make a lot. I mean, we had the 00:21:53.440 --> 00:21:55.779 STL bookkeeper on who sells the nudie magazines, 00:21:56.000 --> 00:21:57.640 right? Like nobody probably ever thought somebody 00:21:57.640 --> 00:21:59.799 could sell 20 grand a month on whatnot of nudie 00:21:59.799 --> 00:22:02.380 magazines. But like, that's the type of innovation 00:22:02.380 --> 00:22:05.460 we're talking about versus you saying, hey, I 00:22:05.460 --> 00:22:07.200 have this completely different business model 00:22:07.200 --> 00:22:09.450 as you. but I want to get the results you get. 00:22:09.549 --> 00:22:11.829 Well, unfortunately, our business models are 00:22:11.829 --> 00:22:14.150 completely different, right? Like everybody's 00:22:14.150 --> 00:22:15.829 going to have a sweet spot of where they fall 00:22:15.829 --> 00:22:18.250 into. And I think when you start expecting other 00:22:18.250 --> 00:22:21.410 business models, that's like, I own a McDonald's, 00:22:21.430 --> 00:22:23.569 Johnny owns a Wendy's, but we want to make Chick 00:22:23.569 --> 00:22:25.950 -fil -A money, right? It's like, it just, it 00:22:25.950 --> 00:22:27.630 doesn't make sense at the end of the day. We're 00:22:27.630 --> 00:22:29.990 not sponsored by any three of those. I don't 00:22:29.990 --> 00:22:31.630 even know if I could - But we're looking, if 00:22:31.630 --> 00:22:34.990 you'd like to be a sponsor of us, give us a call. 00:22:36.619 --> 00:22:39.259 Johnny's got to show off his chicken sandwich 00:22:39.259 --> 00:22:41.720 from Chick -fil -A after every segment. I'll 00:22:41.720 --> 00:22:45.400 just be eating it when Mike's talking. It's so 00:22:45.400 --> 00:22:48.759 tough, man. But there are telltale signs of people 00:22:48.759 --> 00:22:50.819 that are going to win. And sure, there's always 00:22:50.819 --> 00:22:53.099 the anomalies that surprise us, right? The people 00:22:53.099 --> 00:22:55.299 that we thought were going to win that don't 00:22:55.299 --> 00:22:56.900 make it. Or the people we thought were going 00:22:56.900 --> 00:23:00.059 to be absolute losers and absolutely crush it. 00:23:00.140 --> 00:23:02.259 But I'm here to tell everybody, we literally 00:23:02.259 --> 00:23:06.680 have people from every walk of life. Young, older, 00:23:06.799 --> 00:23:09.119 seasoned resellers, I guess we'll call them so 00:23:09.119 --> 00:23:11.720 they don't get pissed off at us. Getting results. 00:23:11.880 --> 00:23:15.480 And it all comes down to putting in the work. 00:23:15.559 --> 00:23:18.720 I think a lot of people think reselling is way 00:23:18.720 --> 00:23:22.160 easier because of hot shots like me who act like 00:23:22.160 --> 00:23:23.900 they don't work. But I've been putting in more 00:23:23.900 --> 00:23:26.380 hours than I ever have this year and have maxed 00:23:26.380 --> 00:23:29.380 out my sources basically. bare bones. I'm not 00:23:29.380 --> 00:23:31.400 going to get nothing from them for the next three 00:23:31.400 --> 00:23:34.160 to four weeks. I think a lot of people think 00:23:34.160 --> 00:23:36.960 this is easier. And you could argue that, you 00:23:36.960 --> 00:23:39.839 know, when I started Amazon, it was a lot easier 00:23:39.839 --> 00:23:42.079 or a lot of people, you know, started during 00:23:42.079 --> 00:23:45.319 the pandemic, right, where you could sell a polished 00:23:45.319 --> 00:23:47.500 turd, not even a polished turd for, you know, 00:23:47.500 --> 00:23:51.619 to ask what the market value is. Now, this one's 00:23:51.619 --> 00:23:53.519 going to be maybe a little bit controversial, 00:23:53.660 --> 00:23:57.759 but. The people that answer other people's questions 00:23:57.759 --> 00:24:01.920 but give examples from their experience, whether 00:24:01.920 --> 00:24:04.000 that was a good experience or bad experience, 00:24:04.180 --> 00:24:06.000 I would consider those people more in the winner 00:24:06.000 --> 00:24:08.299 camp than loser camp because they're not just 00:24:08.299 --> 00:24:10.519 saying it doesn't work. They're saying it doesn't 00:24:10.519 --> 00:24:16.279 work because X, Y, and Z for me. Those people, 00:24:16.380 --> 00:24:18.099 in my opinion, have learned to be a little bit 00:24:18.099 --> 00:24:20.359 more technical, at least in their question answering 00:24:20.359 --> 00:24:23.500 aspect in life. Therefore, they can probably 00:24:23.500 --> 00:24:26.220 make... better informed decisions by connecting 00:24:26.220 --> 00:24:29.140 dots versus jumping to conclusion which is the 00:24:29.140 --> 00:24:32.700 you suck answer like why like when you go see 00:24:32.700 --> 00:24:35.299 a movie um was it what would you think about 00:24:35.299 --> 00:24:37.440 it if you just say it was good or bad and not 00:24:37.440 --> 00:24:40.640 give any details you're an asshole first of all 00:24:40.640 --> 00:24:43.180 second of all learn some vocabulary learn how 00:24:43.180 --> 00:24:46.400 to answer a question properly uh me and deb watch 00:24:46.400 --> 00:24:48.750 movies horror movies all the time right it's 00:24:48.750 --> 00:24:50.609 kind of like our thing and after each time we 00:24:50.609 --> 00:24:52.849 watch a movie it gets a rating between one and 00:24:52.849 --> 00:24:55.009 ten stars all right it's not oh it was all right 00:24:55.009 --> 00:24:57.109 it was okay we give a little bit of detail in 00:24:57.109 --> 00:24:59.509 the rating but i dude this is you literally just 00:24:59.509 --> 00:25:02.630 hit the only sole reason i still exist in the 00:25:02.630 --> 00:25:06.549 in the youtube and podcast realm is because people 00:25:06.549 --> 00:25:09.710 need somebody who's going to show them the actual 00:25:09.710 --> 00:25:12.910 numbers and give them actual facts on the business 00:25:12.910 --> 00:25:15.849 now don't get me wrong a lot of people are led 00:25:15.849 --> 00:25:18.829 astray and maybe they wind up joining your patreon 00:25:18.829 --> 00:25:22.009 or joining my youtube membership and all of a 00:25:22.009 --> 00:25:25.089 sudden everything's different right there they 00:25:25.089 --> 00:25:27.230 came from a place being told they can make five 00:25:27.230 --> 00:25:29.230 thousand dollars their first month on amazon 00:25:29.230 --> 00:25:31.930 to now me and johnny are breaking the bad news 00:25:31.930 --> 00:25:34.920 of Okay. You want to make money? It's going to 00:25:34.920 --> 00:25:36.839 take months, right? It's going to take a much 00:25:36.839 --> 00:25:40.579 longer time than they first anticipated. So being 00:25:40.579 --> 00:25:43.660 around people that have experience and can give 00:25:43.660 --> 00:25:47.579 you actual facts is going to be how you can learn 00:25:47.579 --> 00:25:50.779 from people that I guess have already done it, 00:25:50.819 --> 00:25:53.619 right? Like I wish. I wish this podcast would 00:25:53.619 --> 00:25:55.880 existed before I started because I would have 00:25:55.880 --> 00:25:58.440 had so much of a runway. The money I'm doing 00:25:58.440 --> 00:26:00.480 today, I probably would have been doing two years 00:26:00.480 --> 00:26:02.380 ago and who knows what type of money I would 00:26:02.380 --> 00:26:04.740 have been making today. But the problem is, Johnny, 00:26:04.759 --> 00:26:06.920 we're just a little blip in the Milky Way galaxy. 00:26:07.099 --> 00:26:09.819 So like it's hard for people to really get the 00:26:09.819 --> 00:26:12.420 hard based facts where there's real evidence 00:26:12.420 --> 00:26:14.880 that backs it up because most people just say, 00:26:15.000 --> 00:26:17.400 hey, you could do this. And there's really no. 00:26:17.880 --> 00:26:20.180 I guess concrete evidence that it can be done 00:26:20.180 --> 00:26:22.720 besides them just posting a 30 second short or 00:26:22.720 --> 00:26:25.500 real or whatever the hell it is. Right. Exactly. 00:26:26.059 --> 00:26:33.259 And then I think another, this is going to sound 00:26:33.259 --> 00:26:35.559 weird and it's totally counter -cultural. The 00:26:35.559 --> 00:26:38.420 non flashy people that don't go say, Hey, look 00:26:38.420 --> 00:26:42.519 what I bought or, or they were just working in 00:26:42.519 --> 00:26:46.819 the background and they pop up. once every six 00:26:46.819 --> 00:26:49.700 months, maybe, to ask, I don't know, key critical 00:26:49.700 --> 00:26:51.900 questions, and then they're gone for another 00:26:51.900 --> 00:26:55.339 six months. I think those people, though we don't 00:26:55.339 --> 00:26:56.779 hear from them all often because they're not 00:26:56.779 --> 00:26:59.019 flashy, they're like, hey, guys, look at the 00:26:59.019 --> 00:27:01.319 new, I don't know, Penske truck I bought, or 00:27:01.319 --> 00:27:03.759 hey, here's photos of my new wear. I'm not saying 00:27:03.759 --> 00:27:05.619 don't do that. You should be proud of what you 00:27:05.619 --> 00:27:08.279 got because you earned it, right? But I think 00:27:08.279 --> 00:27:10.700 the non -flashier people are doing way better 00:27:10.700 --> 00:27:13.549 than the flashier people because... I got to 00:27:13.549 --> 00:27:15.609 tell you, if they're working that hard, you don't 00:27:15.609 --> 00:27:17.690 got time to flash anything. It's like, okay, 00:27:17.750 --> 00:27:20.450 it arrived. Check box. Let's break open the box 00:27:20.450 --> 00:27:22.950 and actually use the damn thing. Not take a photo 00:27:22.950 --> 00:27:27.230 of it. Dude, I'm a YouTuber and some would call 00:27:27.230 --> 00:27:29.690 me a YouTube sensation, right? Well, that's your 00:27:29.690 --> 00:27:31.529 responsibility. It's part of your business to 00:27:31.529 --> 00:27:34.130 be flashy. But you're right, dude. Like when 00:27:34.130 --> 00:27:37.940 I do a bulk pickup or like... i'm listing my 00:27:37.940 --> 00:27:41.680 700 units every week i think to myself like man 00:27:41.680 --> 00:27:44.400 this would be a real cool video and then i guess 00:27:44.400 --> 00:27:46.660 little devil johnny's on my shoulders like mike 00:27:46.660 --> 00:27:48.299 you ain't got time for this just get the job 00:27:48.299 --> 00:27:49.559 done i'm like all right dude you're right it's 00:27:49.559 --> 00:27:51.500 gonna make you it's gonna take you 30 percent 00:27:51.500 --> 00:27:54.119 longer mike it's not efficient and damn it mike 00:27:54.119 --> 00:27:55.799 it's not efficient don't you do it and then i 00:27:55.799 --> 00:27:58.180 go away to poof it's so true though man because 00:27:58.180 --> 00:27:59.799 think about it right i've been pumping those 00:27:59.799 --> 00:28:02.099 type of units in probably for the past you know 00:28:02.099 --> 00:28:05.460 three to six months and sure i'll pop a video 00:28:05.460 --> 00:28:07.680 in here and there of me listing and like doing 00:28:07.680 --> 00:28:10.720 the pricing but overall it's just me in a video 00:28:10.720 --> 00:28:13.240 talking about you know some analytical thing 00:28:13.240 --> 00:28:15.279 where it doesn't take all the time away from 00:28:15.279 --> 00:28:17.640 my actual production i wish i was a hot shot 00:28:17.640 --> 00:28:19.779 we got plenty of people i talk about all the 00:28:19.779 --> 00:28:21.759 time we got a little section of discord it says 00:28:21.759 --> 00:28:24.119 great sales people are posting like three five 00:28:24.119 --> 00:28:27.160 hundred dollar books like I don't even think 00:28:27.160 --> 00:28:29.660 I've ever sold a book in my career for over $300. 00:28:29.759 --> 00:28:33.000 I literally am just the nickel and dime guy. 00:28:33.299 --> 00:28:36.859 I'm like the Tom Brady. We're going to go four 00:28:36.859 --> 00:28:39.119 yards every single pass. We're going to get a 00:28:39.119 --> 00:28:42.220 first down, keep the sticks moving. I want to 00:28:42.220 --> 00:28:46.480 be flashy, dude. Dev hates how cocky I can be 00:28:46.480 --> 00:28:50.309 sometimes. I don't really get the chance to be 00:28:50.309 --> 00:28:53.269 that cocky because my market dictates, like, 00:28:53.309 --> 00:28:55.809 I don't find the absolute bangers that other 00:28:55.809 --> 00:28:57.789 people find. Like, I'm happy for those people. 00:28:58.009 --> 00:29:00.630 But dude, like, I want to be happy, right? Like, 00:29:00.670 --> 00:29:03.569 I sent you that stupid book that was like a $400 00:29:03.569 --> 00:29:05.849 book. Like, that was going to be my best sale 00:29:05.849 --> 00:29:08.509 all year long. And it's just like, man, I want 00:29:08.509 --> 00:29:11.470 to be flashy. Let me be, like, forget the ultimate. 00:29:11.549 --> 00:29:14.670 Like, I need to go buy, like, an actual Lamborghini 00:29:14.670 --> 00:29:17.190 like I talk about. There you go. Or just rent 00:29:17.190 --> 00:29:25.269 one for the day. Yeah, and then I find the people 00:29:25.269 --> 00:29:28.430 who are asking efficiency questions like, okay, 00:29:28.450 --> 00:29:31.309 I'm experimenting with different types of mailers, 00:29:31.329 --> 00:29:35.670 and here they are. What are you all using? And 00:29:35.670 --> 00:29:37.329 I find that to be a little bit more efficient. 00:29:37.349 --> 00:29:39.309 This is more like an eBay side efficiency kind 00:29:39.309 --> 00:29:41.650 of thing because eBay does require a lot, or 00:29:41.650 --> 00:29:43.210 if you're a merchant person, probably there. 00:29:44.410 --> 00:29:47.089 Though I don't see a whole lot of merchant. questions 00:29:47.089 --> 00:29:50.269 come up too often i don't know why anyway um 00:29:50.269 --> 00:29:54.190 packaging supplies and or i'm using this kind 00:29:54.190 --> 00:29:57.329 of software is there a software that functions 00:29:57.329 --> 00:29:59.130 more toward this because that's what i'm looking 00:29:59.130 --> 00:30:02.150 for the i think those are more efficiency type 00:30:02.150 --> 00:30:03.569 questions i find those people to be a little 00:30:03.569 --> 00:30:06.569 bit more on the winner's side of the circle than 00:30:06.569 --> 00:30:11.369 not um because If you're not trying to get better 00:30:11.369 --> 00:30:13.829 or streamline is what I mean, really. If you're 00:30:13.829 --> 00:30:15.329 not trying to streamline your business in any 00:30:15.329 --> 00:30:18.230 way, I consider you more in the loser camp. Sorry, 00:30:18.309 --> 00:30:21.849 losers. I'll tell you my streamline. Don't do 00:30:21.849 --> 00:30:24.690 anything for Amazon products. And I think after 00:30:24.690 --> 00:30:27.490 years and years of telling people to never prep. 00:30:27.799 --> 00:30:30.079 Like, I think it's like an ongoing joke with 00:30:30.079 --> 00:30:31.940 a group, right? Whenever somebody asks, like, 00:30:31.940 --> 00:30:34.380 should I polybag an item? Or like, is this good 00:30:34.380 --> 00:30:36.839 condition or very good condition? Like, the group 00:30:36.839 --> 00:30:39.240 knows my answer. And like, I've seen somebody 00:30:39.240 --> 00:30:40.900 posted like last week or something like, don't 00:30:40.900 --> 00:30:42.640 tell Mike because he's going to tell you don't 00:30:42.640 --> 00:30:45.420 waste your damn time. Like, I'm glad I have finally 00:30:45.420 --> 00:30:47.839 gotten through to people. And listen. my way 00:30:47.839 --> 00:30:51.700 100 is not the most customer friendly but my 00:30:51.700 --> 00:30:55.119 way is my business friendly right like people 00:30:55.119 --> 00:30:56.720 like well what about your returns i give them 00:30:56.720 --> 00:30:59.240 my return rates like well shit like yeah i guess 00:30:59.240 --> 00:31:01.140 i guess there's proof right that if you don't 00:31:01.140 --> 00:31:03.779 prep there's real no huge drop off like we talked 00:31:03.779 --> 00:31:05.960 about it years ago condition notes they mean 00:31:05.960 --> 00:31:08.619 absolutely nothing on amazon and if they weren't 00:31:08.619 --> 00:31:11.420 auto populated if we had to type one letter we 00:31:11.420 --> 00:31:13.380 wouldn't put anything in that box right so like 00:31:14.029 --> 00:31:16.069 These are the things. And it is cool to kind 00:31:16.069 --> 00:31:18.029 of see like there's those weird little questions 00:31:18.029 --> 00:31:19.829 that come out and like people already know the 00:31:19.829 --> 00:31:22.400 answers. Like people won't ask like. how, Hey 00:31:22.400 --> 00:31:24.779 Johnny, like, how can I tell if this is an actual 00:31:24.779 --> 00:31:26.539 first edition? Because no, John's going to say, 00:31:26.619 --> 00:31:29.200 well, did you Google it first? Right. Like, it's 00:31:29.200 --> 00:31:31.319 so funny. Now we have like this concrete set 00:31:31.319 --> 00:31:34.160 of things people know, I guess, not to bother 00:31:34.160 --> 00:31:36.900 us with, or if somebody does, right. Like if 00:31:36.900 --> 00:31:38.680 somebody does ask that question and we don't 00:31:38.680 --> 00:31:40.420 respond right away, the people that read that 00:31:40.420 --> 00:31:42.700 question are probably like, yeah, Johnny's rolling 00:31:42.700 --> 00:31:46.039 over in his grave right now. Like, how dare you 00:31:46.039 --> 00:31:48.670 ask that question? it doesn't help that i yelled 00:31:48.670 --> 00:31:50.589 them like once every three months i think i have 00:31:50.589 --> 00:31:52.730 a reminder for me to do so just to put them back 00:31:52.730 --> 00:31:56.630 in line watch them jump a little bit um but yeah 00:31:56.630 --> 00:32:00.190 i mean even i had a little issue with the condition 00:32:00.190 --> 00:32:03.190 thing as far as like like not the notes because 00:32:03.190 --> 00:32:05.509 i never cared about that but you and i talked 00:32:05.509 --> 00:32:07.650 about that and your answers to me were like dude 00:32:07.650 --> 00:32:10.609 this is acceptable so i come from an ebay background 00:32:10.609 --> 00:32:15.190 in an ebay world what works in amazon world they 00:32:15.190 --> 00:32:17.369 don't overlap a lot of times the condition is 00:32:17.369 --> 00:32:20.289 definitely one of those things what i would consider 00:32:20.289 --> 00:32:25.690 is good or below acceptable it's still good in 00:32:25.690 --> 00:32:28.569 amazon lane it's it's a bizarre thing with amazon 00:32:28.569 --> 00:32:30.150 but he's right it doesn't really affect your 00:32:30.150 --> 00:32:32.509 returns and that's what we get held up sometimes 00:32:32.509 --> 00:32:36.470 is worrying about the returns or and here's where 00:32:36.470 --> 00:32:38.769 i'm going with my winner point the people who 00:32:38.769 --> 00:32:42.789 don't get caught up in the what ifs or They're 00:32:42.789 --> 00:32:46.750 way too hesitant to try something because all 00:32:46.750 --> 00:32:49.430 the negative noise out there, what will get you 00:32:49.430 --> 00:32:51.509 banned and whatnot. When you got a lot of people 00:32:51.509 --> 00:32:53.569 screaming in the corner, no, you won't just send 00:32:53.569 --> 00:32:58.470 it in. If you're still getting caught up in that, 00:32:58.589 --> 00:33:01.990 you're more on the loser's side than the winner's 00:33:01.990 --> 00:33:03.650 side, especially if you've been given the same 00:33:03.650 --> 00:33:06.089 information again and again and again, you're 00:33:06.089 --> 00:33:09.109 still getting in your own way. Stop it. Just 00:33:09.109 --> 00:33:12.680 when somebody who. like Mike gives you an answer, 00:33:12.819 --> 00:33:16.000 just roll with it. Don't second, that's the other 00:33:16.000 --> 00:33:17.940 thing. You're second guessing the person giving 00:33:17.940 --> 00:33:19.779 you the advice. Why would you ask for their advice 00:33:19.779 --> 00:33:22.380 if you're gonna second guess them the whole time? 00:33:22.819 --> 00:33:27.420 Stop doing that. Yeah, it's tough, man, because 00:33:27.420 --> 00:33:32.140 I get it, right? Like I understand people get 00:33:32.140 --> 00:33:34.779 so worried, like, oh man, your return rate's 00:33:34.779 --> 00:33:37.500 gonna be so high and you're just gonna lose money. 00:33:37.579 --> 00:33:41.059 And I don't. I think it's the complete opposite. 00:33:41.220 --> 00:33:43.980 Like I deleted 3%. If you think that's a high 00:33:43.980 --> 00:33:46.039 return percentage for an e -commerce business, 00:33:46.180 --> 00:33:48.579 you're absolutely out of your mind. 3 % is nothing. 00:33:48.799 --> 00:33:51.819 I've sold, you know, I don't even know how many 00:33:51.819 --> 00:33:54.500 units so far this year, probably close to 10 00:33:54.500 --> 00:33:56.319 ,000. I'm actually going to look right now. So 00:33:56.319 --> 00:34:01.619 you guys have actual numbers. I sold 9 ,268 items 00:34:01.619 --> 00:34:05.700 so far this year. So 3 % return, like. let's 00:34:05.700 --> 00:34:08.159 get cooking right like every what what johnny's 00:34:08.159 --> 00:34:11.760 saying here is if we get over over productive 00:34:11.760 --> 00:34:15.219 as OCD resellers, which I understand a lot of 00:34:15.219 --> 00:34:16.860 resellers deal with, you know, everything's got 00:34:16.860 --> 00:34:18.519 to be perfect, right? Especially if you come 00:34:18.519 --> 00:34:20.320 from eBay land where you have to take actual 00:34:20.320 --> 00:34:22.980 photos of the item. eBay is more personal, dude, 00:34:23.019 --> 00:34:24.559 right? Like you order something on eBay, you 00:34:24.559 --> 00:34:26.539 know, you're buying from Johnny and it's coming 00:34:26.539 --> 00:34:28.780 from his basement. And, you know, like it's a 00:34:28.780 --> 00:34:31.840 small business mentality. People on Amazon, the 00:34:31.840 --> 00:34:33.840 majority of people that shop on Amazon think 00:34:33.840 --> 00:34:36.519 everything they buy on Amazon. is coming from 00:34:36.519 --> 00:34:39.760 Amazon themselves. When in reality, over 60 % 00:34:39.760 --> 00:34:42.320 of Amazon sellers are third -party sellers versus 00:34:42.320 --> 00:34:44.420 Amazon. So we are literally more of Amazon than 00:34:44.420 --> 00:34:47.159 Amazon is themselves. So let's just cut it out, 00:34:47.219 --> 00:34:48.739 right? I'll give you a pass in the beginning. 00:34:49.019 --> 00:34:51.900 Every DVD, CD is your firstborn child. You got 00:34:51.900 --> 00:34:53.500 to make sure it's in the cleanest, best shape. 00:34:53.579 --> 00:34:55.380 But after that, let's start talking efficiency, 00:34:55.460 --> 00:34:58.300 how this is going to scale. Give your final thoughts 00:34:58.300 --> 00:35:02.730 on this before we wrap this up. Look at what 00:35:02.730 --> 00:35:05.730 everybody is doing in the noise. And it's a lot, 00:35:05.849 --> 00:35:07.530 right? Everybody's doing everything differently. 00:35:07.789 --> 00:35:10.750 And align yourself with the person who seems 00:35:10.750 --> 00:35:14.309 to back it up with facts versus speculation and 00:35:14.309 --> 00:35:18.010 or opinion. Showing your numbers is a key indicator 00:35:18.010 --> 00:35:20.730 of that. But there's more than that. But somebody 00:35:20.730 --> 00:35:23.269 who's giving evidence along with what's working, 00:35:23.349 --> 00:35:25.889 they may not have the flashiest numbers, but 00:35:25.889 --> 00:35:28.250 at least they're transparent with you. And those 00:35:28.250 --> 00:35:30.289 are the people you need to gravitate around. 00:35:31.039 --> 00:35:32.780 They don't necessarily need to be a YouTube star 00:35:32.780 --> 00:35:35.739 like Mike over there, but they at least need 00:35:35.739 --> 00:35:38.059 to be giving answers in the community in such 00:35:38.059 --> 00:35:40.420 a regard. That's the people you want to surround 00:35:40.420 --> 00:35:43.239 yourself with. Learn from them. And by learning, 00:35:43.340 --> 00:35:48.679 I mean emulating that. So learn from people who 00:35:48.679 --> 00:35:50.780 are conducting business in such a way so you 00:35:50.780 --> 00:35:53.159 can run a business, your own business better 00:35:53.159 --> 00:35:55.820 in that same fashion. And if worse comes to worse, 00:35:55.920 --> 00:35:58.599 as a famous man once said, everybody can run 00:35:58.599 --> 00:36:00.739 their business as they see fit. Now, when you 00:36:00.739 --> 00:36:02.800 start doing crazy things and you start slacking 00:36:02.800 --> 00:36:05.800 off, you're not going to get punished. day one 00:36:05.800 --> 00:36:08.579 day two week one week two but there will be a 00:36:08.579 --> 00:36:10.980 time where you will see the results from you 00:36:10.980 --> 00:36:13.139 not putting in the time and effort and like johnny 00:36:13.139 --> 00:36:15.980 said in most cases you don't want to listen to 00:36:15.980 --> 00:36:18.420 youtubers uh that's just the honest reality you 00:36:18.420 --> 00:36:20.360 want to get in a group that has a lot of people 00:36:20.360 --> 00:36:22.960 that are specifically in that space where you 00:36:22.960 --> 00:36:26.420 can get real answers not just yes or no somebody 00:36:26.420 --> 00:36:28.480 that can say hey no i wouldn't do this because 00:36:28.480 --> 00:36:30.900 xyz or yeah that's definitely a good buy i would 00:36:30.900 --> 00:36:32.880 buy that myself i see this all the time it pops 00:36:32.880 --> 00:36:34.989 up should i buy this lot i'm like where you live, 00:36:35.090 --> 00:36:37.050 how close am I? Because I'm about to go buy it 00:36:37.050 --> 00:36:39.170 myself. So that's going to do it for this week's 00:36:39.170 --> 00:36:41.210 episode. Thanks for watching on YouTube and listening 00:36:41.210 --> 00:36:43.449 on podcast platforms. We'll talk to you all next 00:36:43.449 --> 00:36:45.750 week. Thanks for listening to another episode 00:36:45.750 --> 00:36:48.369 of the Reseller's Mindset Podcast. Today's full 00:36:48.369 --> 00:36:50.630 episode and all previous episodes are available 00:36:50.630 --> 00:36:53.150 to all YouTube members, along with the weekly 00:36:53.150 --> 00:36:55.889 Zoom call and private Discord. Head on over to 00:36:55.889 --> 00:36:58.670 youtube .com backslash to use book guy and consider 00:36:58.670 --> 00:37:00.730 joining for as little as $2 .99 a month.