WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.469 gain access to the full -length podcast, Zoom 00:00:23.469 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.350 this week's episode. What is up, everybody? Welcome 00:00:28.350 --> 00:00:30.530 to another episode of Reseller's Mindset Podcast. 00:00:30.750 --> 00:00:33.030 Mike next to Johnny. Johnny's got the topic. 00:00:33.090 --> 00:00:35.030 I had no idea. He gave me like a little hint, 00:00:35.090 --> 00:00:37.070 but I'm still confused because I just sent things 00:00:37.070 --> 00:00:39.700 to Amazon. So, Johnny, take us away. All right, 00:00:39.759 --> 00:00:42.479 we're going to play a little game, Mike. I pulled 00:00:42.479 --> 00:00:45.560 up something using AI, and I'm going to see if 00:00:45.560 --> 00:00:49.359 we agree with what AI had to say, or us humans 00:00:49.359 --> 00:00:51.880 have the better information. So it's literally 00:00:51.880 --> 00:00:56.640 us versus AI. And here, let's get the show on 00:00:56.640 --> 00:01:02.460 the road. So the prompt is, what are the top 00:01:02.460 --> 00:01:05.859 10 reasons people fail at selling on Amazon? 00:01:06.299 --> 00:01:10.659 Whoa. All right. And maybe we'll cover some stuff 00:01:10.659 --> 00:01:12.200 we've never covered before because I didn't really 00:01:12.200 --> 00:01:14.319 look at the answers. So it's going to be a surprise 00:01:14.319 --> 00:01:16.780 for both of us. Better not say be subscribed 00:01:16.780 --> 00:01:20.900 to the used book guy. All right. Number one, 00:01:21.099 --> 00:01:24.200 poor product selection. Many new sellers fail 00:01:24.200 --> 00:01:26.780 to conduct proper market research and end up 00:01:26.780 --> 00:01:29.959 offering products in oversaturated niches. They 00:01:29.959 --> 00:01:32.579 often rely on assumptions or personal preferences 00:01:32.579 --> 00:01:35.719 instead of using data to find profitable items 00:01:35.719 --> 00:01:37.599 that have strong demand and low competition. 00:01:38.239 --> 00:01:40.680 I agree with it. Yeah, I agree. And I'm going 00:01:40.680 --> 00:01:43.239 to relate to the video we just recorded. But 00:01:43.239 --> 00:01:45.200 it would be this past week's video when we talked 00:01:45.200 --> 00:01:48.260 about everybody's business to them is the best 00:01:48.260 --> 00:01:50.459 business, right? Everybody's selling. Everybody's 00:01:50.459 --> 00:01:52.659 product is the best product. So what happens 00:01:52.659 --> 00:01:55.400 here? How do you start selling on Amazon? You 00:01:55.400 --> 00:01:57.719 find somebody on the Internet that says you can 00:01:57.719 --> 00:01:59.560 make money selling on Amazon. And then you think 00:01:59.560 --> 00:02:01.909 you can just copy and paste what they do. But 00:02:01.909 --> 00:02:03.510 you don't know how much they're paying for the 00:02:03.510 --> 00:02:05.469 Def Leppard cassette, right? Maybe they're getting 00:02:05.469 --> 00:02:08.389 it for free. But Johnny's got to pay $10. Well, 00:02:08.449 --> 00:02:10.050 of course, Johnny ain't going to make no damn 00:02:10.050 --> 00:02:12.229 money. But me, who has the connection, build 00:02:12.229 --> 00:02:15.169 a relationship, 100%. Poor product selection 00:02:15.169 --> 00:02:18.629 is, you know, I mean, we sell the junkiest stuff, 00:02:18.770 --> 00:02:20.349 right? Like, let's just shoot straight. Like, 00:02:20.349 --> 00:02:23.300 we sell books, CDs, DVDs. The majority of them 00:02:23.300 --> 00:02:25.460 in used condition. When it comes to saturation, 00:02:25.879 --> 00:02:29.259 it's 100%. That's us. We literally eat, sleep, 00:02:29.319 --> 00:02:31.960 swim in saturation, but there's still a path 00:02:31.960 --> 00:02:34.819 forward. But it is a reason, you know, a lot 00:02:34.819 --> 00:02:37.080 of people fail on Amazon because if you get sucked 00:02:37.080 --> 00:02:39.080 down the wrong rabbit hole and you don't get 00:02:39.080 --> 00:02:40.939 the full picture, which has really never spun 00:02:40.939 --> 00:02:43.439 up when you come across these other ideas, all 00:02:43.439 --> 00:02:46.259 the overhead costs, that's probably one of them 00:02:46.259 --> 00:02:47.599 in there anyway. All right, I'm going to shut 00:02:47.599 --> 00:02:49.319 up about number one because we'll never get through 00:02:49.319 --> 00:02:52.479 these 10. Yeah, I mean, if you're not using a 00:02:52.479 --> 00:02:54.560 scanning app and you're one of those guys who 00:02:54.560 --> 00:02:56.620 just, this looks like it will sell, I'm going 00:02:56.620 --> 00:02:59.280 to buy it and send it in. This applies to you. 00:02:59.439 --> 00:03:03.960 Good luck. Good luck, Chuck. Number two, insufficient 00:03:03.960 --> 00:03:07.500 budget and poor financial planning. Underestimating 00:03:07.500 --> 00:03:09.860 the full cost of selling on Amazon is a common 00:03:09.860 --> 00:03:13.879 cause of failure. Sellers often fail to account 00:03:13.879 --> 00:03:17.479 for rising fees, advertising costs, and storage 00:03:17.479 --> 00:03:20.120 penalties, which can quickly erase thin profit 00:03:20.120 --> 00:03:23.099 margins. Not having enough capital to sustain 00:03:23.099 --> 00:03:25.439 the business through its initial low profit phase 00:03:25.439 --> 00:03:30.139 is another factor. I agree. It's funny because 00:03:30.139 --> 00:03:32.479 my topic... was going to be, right? So I asked 00:03:32.479 --> 00:03:34.080 Johnny if he had a topic, because if not, I had 00:03:34.080 --> 00:03:36.240 one. So this is literally my topic in a nutshell. 00:03:36.379 --> 00:03:39.979 My topic was going to be resellers living paycheck 00:03:39.979 --> 00:03:42.020 to paycheck based on your resale and paycheck 00:03:42.020 --> 00:03:45.060 is just a recipe for disaster. And this 100 % 00:03:45.060 --> 00:03:48.039 is it. I mean, Are there ways you can get away 00:03:48.039 --> 00:03:50.740 with a low budget and be successful reselling 00:03:50.740 --> 00:03:53.979 100 %? But that is a completely different mindset 00:03:53.979 --> 00:03:56.659 grind that should only exist for a short period 00:03:56.659 --> 00:03:59.199 of time as you start to build your business. 00:03:59.280 --> 00:04:02.259 Any business takes capital to start. Thankfully, 00:04:02.340 --> 00:04:05.620 we as resellers can start with the items we have 00:04:05.620 --> 00:04:08.120 around our house, right? Like we can sell things 00:04:08.120 --> 00:04:10.259 around the house. And if you've ever been broke 00:04:10.259 --> 00:04:12.060 and had to sell something to make your bills, 00:04:12.120 --> 00:04:17.129 you understand this. We had Ms. Lachey commented 00:04:17.129 --> 00:04:20.629 on the video and she wanted us to cover kind 00:04:20.629 --> 00:04:23.389 of the true overhead cost of selling on Amazon. 00:04:23.529 --> 00:04:25.410 And I'll just rip a few off right here, right 00:04:25.410 --> 00:04:28.089 now, right? You got your scouting app. That's 00:04:28.089 --> 00:04:30.269 going to be $30 a month. You got your listing 00:04:30.269 --> 00:04:32.569 app. It's going to be another $50 a month. You 00:04:32.569 --> 00:04:35.170 got your Amazon $39 .99, right? So we're already 00:04:35.170 --> 00:04:37.850 at $110 a month. You're going to need a scanner. 00:04:37.970 --> 00:04:39.689 It's probably going to be another $20 a month. 00:04:39.850 --> 00:04:41.410 You're going to need boxes to send your stuff 00:04:41.410 --> 00:04:43.750 to Amazon. You're going to need a thermal printer. 00:04:44.220 --> 00:04:46.740 It quickly adds up. You're talking about at least 00:04:46.740 --> 00:04:49.860 a couple hundred dollars of overhead in the beginning 00:04:49.860 --> 00:04:53.160 and an ongoing overhead of probably at least 00:04:53.160 --> 00:04:56.680 150 bucks every single month you're in business 00:04:56.680 --> 00:05:00.019 on Amazon. Right. And I don't know if your numbers 00:05:00.019 --> 00:05:02.899 include like, I don't know, the 20 to 30 dollars 00:05:02.899 --> 00:05:06.540 a box it costs to send in. Yeah. Yeah. And then, 00:05:06.540 --> 00:05:09.000 oh, wait, there's storage fees. I mean, it's 00:05:09.000 --> 00:05:12.339 low off the gate, but. pointing to the longer 00:05:12.339 --> 00:05:15.879 -term storage fees over time. Again, the storage 00:05:15.879 --> 00:05:18.339 penalties really add up. And I mentioned this 00:05:18.339 --> 00:05:20.639 in our previous episode. I experienced this in 00:05:20.639 --> 00:05:24.480 my return to Amazon. That can be a big, gigantic 00:05:24.480 --> 00:05:26.860 bill if you're not paying close enough attention 00:05:26.860 --> 00:05:30.560 or thinking you can outpace it. So, yeah, I agree 00:05:30.560 --> 00:05:34.300 with number two here. Number three, weak listing 00:05:34.300 --> 00:05:37.250 opposite. optimization a product listing is a 00:05:37.250 --> 00:05:39.730 digital storefront and a poorly optimized one 00:05:39.730 --> 00:05:42.670 will not attract or convert customers failures 00:05:42.670 --> 00:05:45.430 include weak titles low quality images unclear 00:05:45.430 --> 00:05:48.350 descriptions and insufficient use of keywords 00:05:48.350 --> 00:05:51.089 all of which hurt products visibility and search 00:05:51.089 --> 00:05:54.189 ranking i only agree with this in the context 00:05:54.189 --> 00:05:58.170 of you putting your item on the right asin listing 00:05:58.170 --> 00:06:00.509 outside of that i don't really agree with this 00:06:00.509 --> 00:06:02.910 because it can have a no photo or a weird photo 00:06:02.910 --> 00:06:06.199 but if it's got proper data to back it up, it's 00:06:06.199 --> 00:06:09.240 good to go. But again, knowing which ASIN, if 00:06:09.240 --> 00:06:12.959 it is one of those with multiple ASINs, I think 00:06:12.959 --> 00:06:15.300 is the really only applicable thing. Number three, 00:06:15.360 --> 00:06:17.939 I agree with. Yeah, you're right. I mean, the 00:06:17.939 --> 00:06:21.439 idea and why we see so many ASINs in Amazon's 00:06:21.439 --> 00:06:25.240 catalog is if you're gated and you can't sell 00:06:25.240 --> 00:06:27.990 the Def Leppard cassette. Right. You just create 00:06:27.990 --> 00:06:30.670 another listing and don't categorize it under 00:06:30.670 --> 00:06:32.689 the brand Def Leppard. You actually can wind 00:06:32.689 --> 00:06:36.029 up losing your ass listing on generic listings 00:06:36.029 --> 00:06:39.089 instead of the actual one that the brand is on. 00:06:39.170 --> 00:06:41.290 Like you can lose your Amazon account over this. 00:06:41.350 --> 00:06:43.529 So, yeah, Johnny is right. Make sure we're actively 00:06:43.529 --> 00:06:45.810 listing on the ones that have the lowest sales 00:06:45.810 --> 00:06:48.769 rank and are actually categorized as a cassette. 00:06:49.290 --> 00:06:51.550 and not just unknown binding, or you'll even 00:06:51.550 --> 00:06:54.790 see, you know, DVDs listed as books, books listed 00:06:54.790 --> 00:06:57.230 as DVDs, things like that. So you do have to 00:06:57.230 --> 00:06:59.069 pay attention with this. And I guess, you know, 00:06:59.110 --> 00:07:01.110 this kind of does appeal more to like, I guess, 00:07:01.110 --> 00:07:03.069 if you're doing private label type stuff. But 00:07:03.069 --> 00:07:05.209 like Johnny said, sometimes you run an Amazon 00:07:05.209 --> 00:07:07.779 listing and like I took the photo. But if there's 00:07:07.779 --> 00:07:09.699 sales data to back it up, like this is selling 00:07:09.699 --> 00:07:12.220 all the time. Some of the old Stephen King, the 00:07:12.220 --> 00:07:14.959 last Stephen King Bachman books that I went to 00:07:14.959 --> 00:07:17.579 list was a photo that somebody took. But this 00:07:17.579 --> 00:07:19.600 thing sells all the time for, you know, 80 bucks 00:07:19.600 --> 00:07:21.819 there. As long as it's the right thing in the 00:07:21.819 --> 00:07:23.740 right category, you're OK. But yeah, this can 00:07:23.740 --> 00:07:27.600 this can screw you over. Definitely. Number four, 00:07:27.720 --> 00:07:31.259 poor inventory management. Both overstocking 00:07:31.259 --> 00:07:33.860 and understocking can be disastrous. Running 00:07:33.860 --> 00:07:35.959 out of stock hurts your product's search ranking, 00:07:36.060 --> 00:07:38.259 while overstocking leads to high storage fees 00:07:38.259 --> 00:07:41.459 and tied -up capital. Many sellers also fail 00:07:41.459 --> 00:07:43.459 to address stranded inventory, which becomes 00:07:43.459 --> 00:07:45.819 unavailable for sale but still incurs storage 00:07:45.819 --> 00:07:49.819 fees. I mostly agree, more so on the last half 00:07:49.819 --> 00:07:55.209 of this. Yeah, you gotta listen. I know I sit 00:07:55.209 --> 00:07:59.509 here and I, you know, I don't really focus on 00:07:59.509 --> 00:08:01.470 much of the back end that comes with Amazon, 00:08:01.689 --> 00:08:03.930 right? I don't go that crazy because we have 00:08:03.930 --> 00:08:06.670 software that'll reprice and do everything for 00:08:06.670 --> 00:08:09.709 you. I'm a firm believer. Most of this goes away 00:08:09.709 --> 00:08:12.529 if you're selling 90 % of your inventory by the 00:08:12.529 --> 00:08:14.790 time it has to get disposed of in 12 months. 00:08:14.889 --> 00:08:16.529 And that's what my business model looks like. 00:08:16.610 --> 00:08:19.480 So inventory management. So you have to realize, 00:08:19.620 --> 00:08:21.079 you know, what are you paying for this stuff 00:08:21.079 --> 00:08:23.639 versus what are you selling it for? At some point 00:08:23.639 --> 00:08:26.379 in the road, we lose money on the items we sell 00:08:26.379 --> 00:08:29.139 because we want to avoid the Amazon fees. So 00:08:29.139 --> 00:08:30.959 if you're sending in a bunch of junk that's slow 00:08:30.959 --> 00:08:33.519 moving, that's a business model in itself. But 00:08:33.519 --> 00:08:35.519 you have to accept the fact you're going to lose. 00:08:36.029 --> 00:08:37.490 You're going to win some, you're going to lose 00:08:37.490 --> 00:08:39.070 probably more of them, but you should still come 00:08:39.070 --> 00:08:40.870 out ahead. Inventory management, I mean, people 00:08:40.870 --> 00:08:42.690 just send stuff. They have no idea what they're 00:08:42.690 --> 00:08:44.269 doing. They don't know how to price it. They 00:08:44.269 --> 00:08:46.669 let the software price it for them. And what 00:08:46.669 --> 00:08:48.509 happens here, right? The storage fees aren't 00:08:48.509 --> 00:08:50.350 bad. They're not terrible, but those who have 00:08:50.350 --> 00:08:53.730 no idea, it's about two cents to two and a half 00:08:53.730 --> 00:08:56.230 cents per item per month to store it at Amazon's 00:08:56.230 --> 00:08:58.990 warehouse. Not bad on the surface level, right? 00:08:59.110 --> 00:09:02.110 Doesn't sound bad. Well, when you get five. 10 00:09:02.110 --> 00:09:04.529 ,000 items. Well, quarter four comes around. 00:09:04.769 --> 00:09:07.570 That fee doubles automatically for three months. 00:09:07.649 --> 00:09:09.450 So quarter of the year, you're paying double 00:09:09.450 --> 00:09:12.230 fees across the board. That's where your ass 00:09:12.230 --> 00:09:14.929 gets sunk. Right. And on the stranded inventory 00:09:14.929 --> 00:09:18.610 side, you got to monitor that. You do. Quoting 00:09:18.610 --> 00:09:21.250 a tech here, it ain't for sale if it's in the 00:09:21.250 --> 00:09:23.370 back room. Nobody can buy it. That's what I'm 00:09:23.370 --> 00:09:25.769 saying. And here you're getting a bill for it. 00:09:25.830 --> 00:09:28.110 So not only is it not for sale, you're getting 00:09:28.110 --> 00:09:30.230 a bill for stuff you have there that's not for 00:09:30.230 --> 00:09:33.490 sale. I don't know. I do mine like once a week. 00:09:33.529 --> 00:09:35.149 Yeah, they're not that bad either. They used 00:09:35.149 --> 00:09:36.809 to be worse, dude. I mean, think about how bad 00:09:36.809 --> 00:09:38.929 stranded inventory was last year, right, with 00:09:38.929 --> 00:09:41.889 all the errors and, you know, all the listing 00:09:41.889 --> 00:09:44.610 errors. Yeah, now it's nowhere near as bad. I 00:09:44.610 --> 00:09:46.470 never even had more than 10 at a single time, 00:09:46.529 --> 00:09:49.019 and I got, you know, basically 5 ,000. What's 00:09:49.019 --> 00:09:50.820 up, Amazon tellers? We wanted to take a second 00:09:50.820 --> 00:09:53.100 to talk about GoToLister, the software me and 00:09:53.100 --> 00:09:55.440 Johnny both use to list and manage our inventory 00:09:55.440 --> 00:09:58.480 and grow our businesses. With the fastest listing 00:09:58.480 --> 00:10:00.460 speeds out there and built -in profit analytics, 00:10:00.980 --> 00:10:04.120 it's a no -brainer. Easily and quickly have items 00:10:04.120 --> 00:10:07.100 available for sale using 2D barcodes and get 00:10:07.100 --> 00:10:09.039 more for your items with its built -in smart 00:10:09.039 --> 00:10:11.659 pricing. Make sure to check out the 30 -day free 00:10:11.659 --> 00:10:15.200 trial at gotolister .com backslash Mike or using 00:10:15.200 --> 00:10:18.690 the link in the description below. Yeah, he's 00:10:18.690 --> 00:10:20.129 right. It used to be really bad. It used to be 00:10:20.129 --> 00:10:22.990 in the hundreds. It would take you a sitting 00:10:22.990 --> 00:10:26.309 to get through that stuff. Yeah. All right, going 00:10:26.309 --> 00:10:29.450 on to number five here. Neglecting customer reviews 00:10:29.450 --> 00:10:32.769 and feedback. Reviews are crucial for building 00:10:32.769 --> 00:10:36.250 trust and influencing sales on Amazon. Ignoring 00:10:36.250 --> 00:10:38.509 customer feedback or failing to address negative 00:10:38.509 --> 00:10:41.470 reviews can damage a seller's reputation and 00:10:41.470 --> 00:10:44.529 deter potential buyers. Some new sellers also 00:10:44.529 --> 00:10:48.029 resort to illegal tactics like buying fake reviews, 00:10:48.210 --> 00:10:51.120 which can lead to account suspension. Thankfully, 00:10:51.159 --> 00:10:53.159 we don't have to deal with feedback, right? Because 00:10:53.159 --> 00:10:56.000 if you're selling FBA, you can have 100 % of 00:10:56.000 --> 00:10:58.440 feedback removed regardless of what it is, right? 00:10:59.629 --> 00:11:01.789 I think it's more pertains to like if you launch 00:11:01.789 --> 00:11:03.990 your own product. I don't think people even pay 00:11:03.990 --> 00:11:05.870 attention. I think I still think the majority 00:11:05.870 --> 00:11:07.870 of people believe when they shop on Amazon, they're 00:11:07.870 --> 00:11:10.029 buying directly from Amazon. They don't think 00:11:10.029 --> 00:11:11.870 it's like a third party seller. It's actually 00:11:11.870 --> 00:11:14.070 selling the item. Feedback doesn't matter in 00:11:14.070 --> 00:11:16.649 our space. I got 100 percent feedback in quotation 00:11:16.649 --> 00:11:18.870 marks. And I've been doing this for five over 00:11:18.870 --> 00:11:21.149 five years now because every single negative 00:11:21.149 --> 00:11:23.850 one I got. Right. I send Def Leppard and there's 00:11:23.850 --> 00:11:26.120 no cassette. And they leave a review that says, 00:11:26.220 --> 00:11:28.779 hey, there's no cassette. I just click two things 00:11:28.779 --> 00:11:30.960 and it's gone within like three seconds. It's 00:11:30.960 --> 00:11:33.679 not like any other selling platform when it comes 00:11:33.679 --> 00:11:36.860 to feedback. Amazon FBA, they just automatically 00:11:36.860 --> 00:11:39.659 accept responsibility. I do think it's shitty, 00:11:39.700 --> 00:11:42.240 though, because some of the feedback is legitimate, 00:11:42.360 --> 00:11:44.019 right? Like if I didn't send a cassette, like 00:11:44.019 --> 00:11:47.059 I shouldn't be able to remove the feedback. But 00:11:47.059 --> 00:11:49.899 I just. I just use the system to my advantage, 00:11:50.039 --> 00:11:52.200 I guess. They make the rules. I'm just following 00:11:52.200 --> 00:11:56.720 the rules. Yeah, I mean, you got 90 days to take 00:11:56.720 --> 00:11:59.139 care of this. So as long as you're somewhat monitoring 00:11:59.139 --> 00:12:01.879 it, I can say you can be pretty lazy with this, 00:12:01.919 --> 00:12:04.840 like once a month. I don't think it matters. 00:12:04.879 --> 00:12:07.740 Like very rarely do I not buy something on Amazon. 00:12:09.309 --> 00:12:11.389 I don't look at the review section. I don't. 00:12:11.389 --> 00:12:13.470 It's like, I want that. I know I want it. I'm 00:12:13.470 --> 00:12:15.049 going to buy it. The reviews don't matter to 00:12:15.049 --> 00:12:17.190 me. They're irrelevant. I'm not shopping at Amazon 00:12:17.190 --> 00:12:20.250 because I care about reviews. I'm shopping at 00:12:20.250 --> 00:12:21.830 Amazon for the convenience because that's the 00:12:21.830 --> 00:12:23.909 whole idea behind Amazon is convenience buying. 00:12:24.269 --> 00:12:26.590 As far as the illegal tactics of buying fake 00:12:26.590 --> 00:12:30.350 reviews, somewhat agree with that one because 00:12:30.350 --> 00:12:32.690 early on we tell people you need reviews for 00:12:32.690 --> 00:12:35.070 the buy box and sometimes they try to buy it. 00:12:35.480 --> 00:12:38.220 But don't do that. Just phone a friend. If you 00:12:38.220 --> 00:12:40.220 don't have a friend, pay Mike three bucks. He'll 00:12:40.220 --> 00:12:45.840 be your friend. Yeah. Number six here. Yeah. 00:12:46.720 --> 00:12:49.720 Okay. Ineffective advertising, PPC. I'm already 00:12:49.720 --> 00:12:51.240 going to tell you I don't agree with this one. 00:12:51.820 --> 00:12:55.399 in what we do but anyway many sellers fail to 00:12:55.399 --> 00:12:57.700 build a profitable advertising strategy some 00:12:57.700 --> 00:13:00.100 rely on organic reach and skip ads altogether 00:13:00.100 --> 00:13:03.059 which others waste money on poorly optimized 00:13:03.059 --> 00:13:06.279 pay -per -click campaigns with increasing competition 00:13:06.279 --> 00:13:08.700 a strategic advertising approach is no longer 00:13:08.700 --> 00:13:11.559 optional for maintaining visibility this only 00:13:11.559 --> 00:13:13.320 really applies again if you're in the private 00:13:13.320 --> 00:13:17.039 label white label sector most of us are not so 00:13:18.059 --> 00:13:20.500 If you're in that sector, this applies. If you're 00:13:20.500 --> 00:13:23.659 not, it doesn't apply. I got one for you. I'll 00:13:23.659 --> 00:13:25.519 relate it. I'll relate it to our business, right? 00:13:25.620 --> 00:13:28.240 People always want bulk inventory. Jotty, where 00:13:28.240 --> 00:13:30.879 do I get bulk inventory? Well, how about we run 00:13:30.879 --> 00:13:33.039 an ad on Facebook? How about we run an ad on 00:13:33.039 --> 00:13:36.080 Nextdoor? three dollars five hours a day for 00:13:36.080 --> 00:13:38.240 a week and how about we get some leads that come 00:13:38.240 --> 00:13:41.080 to us right like that would be my equivalent 00:13:41.080 --> 00:13:43.460 of you being a cry baby you don't want bulk but 00:13:43.460 --> 00:13:45.399 you're not willing to spend three bucks or five 00:13:45.399 --> 00:13:48.179 bucks a day and put put together a nice little 00:13:48.179 --> 00:13:51.980 canva ad free canva ad and just pay a few bucks 00:13:51.980 --> 00:13:54.120 see what can happen that is the equivalent of 00:13:54.120 --> 00:13:56.700 ineffective advertising is you just put in a 00:13:56.700 --> 00:14:01.539 post i i'll take your things instead of being 00:14:01.539 --> 00:14:05.059 like hey I will come do a free book clean out 00:14:05.059 --> 00:14:07.740 or, hey, I will come pay 20 cents for every DVD 00:14:07.740 --> 00:14:09.840 you have in your house. That would be the equivalent 00:14:09.840 --> 00:14:13.820 in our realm. Nice. Number seven. Oh, we're getting 00:14:13.820 --> 00:14:17.299 spicy now. Not building a brand. A common rookie 00:14:17.299 --> 00:14:20.480 mistake is focusing on selling a generic product 00:14:20.480 --> 00:14:23.460 rather than creating a unique, well -branded 00:14:23.460 --> 00:14:26.179 customer experience. Sellers who overlook branding 00:14:26.179 --> 00:14:28.279 and inconsistent messages have a harder time 00:14:28.279 --> 00:14:30.259 standing out, connecting with customers, and 00:14:30.259 --> 00:14:33.700 earning repeat business. I mean, dude, it's kind 00:14:33.700 --> 00:14:36.580 of, yeah, if we relate this to us again, though, 00:14:36.659 --> 00:14:38.519 right? I mean, think about it. You have a brand. 00:14:38.580 --> 00:14:41.100 I have a brand. Even if we completely terminate 00:14:41.100 --> 00:14:44.019 social media in this podcast, we have a brand 00:14:44.019 --> 00:14:47.120 of when we go into the libraries we work with, 00:14:47.159 --> 00:14:49.120 they know who we are and exactly what we do. 00:14:49.179 --> 00:14:51.440 That's almost our brand, right? The face of the 00:14:51.440 --> 00:14:54.320 company, what we do, kind of our whole business 00:14:54.320 --> 00:14:57.379 model is out there. So our brands is, you know, 00:14:57.379 --> 00:14:59.960 for all the people out there who don't do social 00:14:59.960 --> 00:15:02.940 media and probably think, well, I don't have 00:15:02.940 --> 00:15:04.980 a brand. Well, you do have a brand. You are who 00:15:04.980 --> 00:15:07.100 you are. When you walk into some place and you 00:15:07.100 --> 00:15:10.039 have a conversation, everybody's seeing at what 00:15:10.039 --> 00:15:12.240 they are, right? Your brand is almost your personality 00:15:12.240 --> 00:15:15.220 and your business behind it. And you have a brand, 00:15:15.279 --> 00:15:17.299 even though you don't post social media content, 00:15:17.500 --> 00:15:19.379 it's just not out there on the internet. That's 00:15:19.379 --> 00:15:21.460 all it is. There's plenty of people that don't 00:15:21.460 --> 00:15:23.700 exist on the internet that make lots and lots, 00:15:23.860 --> 00:15:25.980 trillions and billions of dollars reselling. 00:15:26.080 --> 00:15:28.820 And their brand is their brand. They have relationships. 00:15:29.039 --> 00:15:32.039 They show up to the flea markets. They are basically 00:15:32.039 --> 00:15:34.419 a brand. They're a walking brand for their business. 00:15:35.039 --> 00:15:36.980 Right. And some of my best dealings have been 00:15:36.980 --> 00:15:38.980 with people I've met through this channel, your 00:15:38.980 --> 00:15:42.639 group, other groups, et cetera. And some of the 00:15:42.639 --> 00:15:45.399 best relationships, business and personal relationships 00:15:45.399 --> 00:15:48.679 also come from me branding myself, talking and 00:15:48.679 --> 00:15:50.740 putting myself out there in various groups and 00:15:50.740 --> 00:15:54.120 networking within my own community. So not within 00:15:54.120 --> 00:15:57.860 Amazon, but outside of Amazon, absolutely. And 00:15:57.860 --> 00:15:59.600 again, unless you're in the private label sector. 00:16:00.320 --> 00:16:04.120 Number eight, ignoring Amazon's constantly changing 00:16:04.120 --> 00:16:08.299 rules. Amazon is a rule -heavy platform, and 00:16:08.299 --> 00:16:11.580 its policies and fees change often. Sellers who 00:16:11.580 --> 00:16:14.820 fail to stay updated on the terms of service 00:16:14.820 --> 00:16:17.259 risk policy violations, which can lead to listing 00:16:17.259 --> 00:16:20.899 suppression, account suspensions, or even permanent 00:16:20.899 --> 00:16:26.220 bans. Yeah, dude. We talked about this yet again. 00:16:26.919 --> 00:16:29.100 If you ain't sold on Amazon in the past one to 00:16:29.100 --> 00:16:31.179 three months, it's completely different now than 00:16:31.179 --> 00:16:34.000 it was one to three months ago. It's always changing. 00:16:34.019 --> 00:16:36.960 I mean, my whole business has changed because 00:16:36.960 --> 00:16:40.139 of Amazon fees. When I started, I was only the 00:16:40.139 --> 00:16:42.779 used book guy. I'd never even thought about scanning 00:16:42.779 --> 00:16:45.960 a CD or DVD. I didn't have to. I used to carry 00:16:45.960 --> 00:16:49.919 an inventory of over 5 ,000 of books alone. amazon 00:16:49.919 --> 00:16:52.539 fees go up based on size and weights of items 00:16:52.539 --> 00:16:56.059 well i can't be the only the used book guy anymore 00:16:56.059 --> 00:16:59.899 i had to diversify so 100 and you know it's not 00:16:59.899 --> 00:17:02.240 even just the fees right the policies are changing 00:17:02.240 --> 00:17:05.640 how long when we started long -term storage was 00:17:05.640 --> 00:17:08.220 a year you didn't get charged for extra storage 00:17:08.220 --> 00:17:10.339 if it sat there all the way up to a year well 00:17:10.339 --> 00:17:12.180 now it's six months and me and you were probably 00:17:12.180 --> 00:17:13.900 guessing it's probably going to go to three months 00:17:13.900 --> 00:17:15.319 because they don't want your stuff sitting there 00:17:15.319 --> 00:17:19.119 you gotta don't be consumed by it right it's 00:17:19.119 --> 00:17:21.920 not like i i'm on like the amazon seller newsletter 00:17:21.920 --> 00:17:24.359 every day like reading through this stuff but 00:17:24.359 --> 00:17:27.740 like big changes come along and you have to put 00:17:27.740 --> 00:17:29.640 a little you got to stick your nose in here and 00:17:29.640 --> 00:17:32.160 there to see what's kind of going on like all 00:17:32.160 --> 00:17:34.670 right uh like with the used board games and everything 00:17:34.670 --> 00:17:36.509 how they're kind of doing away with that right 00:17:36.509 --> 00:17:39.450 there's there's these little things and amazon's 00:17:39.450 --> 00:17:42.630 sneaky about sliding these things in right it's 00:17:42.630 --> 00:17:44.549 not like they make a huge announcement for everybody 00:17:44.549 --> 00:17:46.990 it's like the sellers realize what's happening 00:17:46.990 --> 00:17:51.049 before amazon even announces it right and i won't 00:17:51.049 --> 00:17:54.230 lie and this is a common joke amongst all of 00:17:54.230 --> 00:17:56.589 us if i don't check my email each morning to 00:17:56.589 --> 00:18:00.769 see if i'm still employed with amazon am I still 00:18:00.769 --> 00:18:03.329 working with this company or not? I mean, it's 00:18:03.329 --> 00:18:05.769 funny, but it's terrifying at the same time, 00:18:05.769 --> 00:18:08.130 but it's becomes kind of a high stress joke. 00:18:08.309 --> 00:18:10.589 Hey guys, I'm still, I'm still on Amazon today. 00:18:10.710 --> 00:18:14.150 It's a good day. But no, they put the fear of 00:18:14.150 --> 00:18:16.509 God in you. They really do. Cause you hear the 00:18:16.509 --> 00:18:18.470 horror stories, people who've done technically 00:18:18.470 --> 00:18:22.789 nothing wrong. But maybe, maybe it's a gray area. 00:18:22.809 --> 00:18:24.150 They've done something wrong and they're getting 00:18:24.150 --> 00:18:26.809 hit for it. And you watch these people. maybe 00:18:26.809 --> 00:18:29.650 have to take a walk or submit all kinds of documentation 00:18:29.650 --> 00:18:33.569 that's not easy through robotics or maybe a poor 00:18:33.569 --> 00:18:36.670 customer service agent and it's nightmarish it 00:18:36.670 --> 00:18:40.650 really is um so yeah amazon's scary but it also 00:18:40.650 --> 00:18:42.890 pays the most money i got another one too before 00:18:42.890 --> 00:18:45.609 we hop off this one uh gates like you're gated 00:18:45.609 --> 00:18:48.779 in the item right This has considerably changed, 00:18:48.880 --> 00:18:50.099 right? Think about it. It used to be only 10 00:18:50.099 --> 00:18:52.680 units to get ungated in a brand, right? 10 ain't 00:18:52.680 --> 00:18:54.619 bad. Even if you pay 10 bucks, it's 100 bucks. 00:18:54.759 --> 00:18:57.319 Well, this past year now, it's 100 units for 00:18:57.319 --> 00:18:59.279 most of the big brands. Well, now instead of 00:18:59.279 --> 00:19:01.440 spending $100, you're spending at least 500, 00:19:01.619 --> 00:19:04.839 closer to $1 ,000. And wait, it gets better. 00:19:04.920 --> 00:19:08.420 Just because you buy from universal .com doesn't 00:19:08.420 --> 00:19:10.480 mean they're taking your damn invoice, right? 00:19:10.619 --> 00:19:14.940 As the rules are changing, Amazon is not clear 00:19:14.940 --> 00:19:17.940 about. you know if the rules if they even apply 00:19:17.940 --> 00:19:20.019 to a lot of the stuff that they do it's like 00:19:20.019 --> 00:19:22.740 it's like well for mike you can get in but johnny 00:19:22.740 --> 00:19:25.019 no you gotta wait oh for you you're definitely 00:19:25.019 --> 00:19:27.039 never getting it we'll let you think i'm not 00:19:27.039 --> 00:19:28.759 my favorite i'm not the favorite they picked 00:19:28.759 --> 00:19:31.859 mike over dude it's crazy man yeah and all i 00:19:31.859 --> 00:19:34.500 have to do each year is just add on a zero that's 00:19:34.500 --> 00:19:36.579 all i gotta do when it gets to 10 million units 00:19:36.579 --> 00:19:41.769 people are gonna be like nah man i'm good Number 00:19:41.769 --> 00:19:45.150 nine, losing the buy box. The buy box accounts 00:19:45.150 --> 00:19:48.690 for the vast majority of Amazon sales. A seller 00:19:48.690 --> 00:19:51.490 can lose this coveted spot due to pricing mistakes, 00:19:51.769 --> 00:19:54.990 poor performance metrics, or low stock, all of 00:19:54.990 --> 00:19:58.470 which directly result in lost sales. This is 00:19:58.470 --> 00:20:02.109 what my Amazon nightmares are. I think I'd rather 00:20:02.109 --> 00:20:05.430 be banned than never have the buy box again because 00:20:05.430 --> 00:20:10.240 I do believe. And the numbers even show this, 00:20:10.279 --> 00:20:14.519 that over 90 % of Amazon sales come through the 00:20:14.519 --> 00:20:16.900 Buy Box, which is that stupid Buy Now button. 00:20:17.039 --> 00:20:20.619 Listen, I don't make people's mentalities. I 00:20:20.619 --> 00:20:22.700 know it's stupid that people just go to the page 00:20:22.700 --> 00:20:24.519 and hit Buy Now. I understand everybody always 00:20:24.519 --> 00:20:26.920 complains and yells at me about that, that people 00:20:26.920 --> 00:20:30.000 are drones and they just hit Buy Now. But without 00:20:30.000 --> 00:20:33.019 the Buy Box, it's not talked about enough. You 00:20:33.019 --> 00:20:35.559 start out on Amazon. You are not buy box eligible 00:20:35.559 --> 00:20:38.160 in the categories you sell in for used items. 00:20:38.460 --> 00:20:40.880 So you start selling used books, used CDs, used 00:20:40.880 --> 00:20:43.299 DVDs, right? You're brand new to this. You go 00:20:43.299 --> 00:20:46.039 spend money. You're not going to get 90 plus 00:20:46.039 --> 00:20:48.339 percent of sales you otherwise would until you 00:20:48.339 --> 00:20:50.779 get the buy box. And wait, there's more. How 00:20:50.779 --> 00:20:54.099 do you get the buy box? Amazon, we can't tell 00:20:54.099 --> 00:20:58.019 you. It's proprietary information. So here you 00:20:58.019 --> 00:20:59.880 are. Stupidest answer they've ever given. Here 00:20:59.880 --> 00:21:03.400 you are with. 5 % of the sales you should get. 00:21:03.539 --> 00:21:05.940 And like Johnny said, you log into your phone 00:21:05.940 --> 00:21:09.279 every day and hope in the box it says no, that 00:21:09.279 --> 00:21:13.640 it says yes. That is literally how unlogical, 00:21:13.759 --> 00:21:18.339 delogical, no logical words I'm making up. It 00:21:18.339 --> 00:21:21.039 just doesn't make any sense. And it drives me 00:21:21.039 --> 00:21:23.000 nuts because it's not talked about enough. And 00:21:23.000 --> 00:21:25.160 it's solely the only thing that matters. I just 00:21:25.160 --> 00:21:27.740 told you I'd rather get banned than be put in 00:21:27.740 --> 00:21:30.240 no buy box hell for the rest of my life. Let 00:21:30.240 --> 00:21:33.880 me put it to like employment perspective. So 00:21:33.880 --> 00:21:36.039 you start a new job. You're an intern. You're 00:21:36.039 --> 00:21:38.299 getting paid minimum wage with the possibility 00:21:38.299 --> 00:21:40.339 to move up in the company. So you go to your 00:21:40.339 --> 00:21:43.299 boss. You're like, yo, boss, what do I need to 00:21:43.299 --> 00:21:46.880 do to prove to you guys so I can move up to get 00:21:46.880 --> 00:21:49.119 a better paycheck? They're like, we don't know. 00:21:49.259 --> 00:21:51.140 We're not. Well, we do know, but we're not going 00:21:51.140 --> 00:21:53.559 to tell you. And you're like, well, what if I 00:21:53.559 --> 00:21:57.640 do this? And they give you might work. Am I wasting 00:21:57.640 --> 00:22:01.279 my time? Maybe. And that's how it is. It's literally 00:22:01.279 --> 00:22:03.279 like, how do I get promoted to Amazon? And you 00:22:03.279 --> 00:22:05.599 go to your boss and he's like, we know, but we're 00:22:05.599 --> 00:22:07.720 not telling you how. You do whatever you think's 00:22:07.720 --> 00:22:11.180 best, sir. We'll maybe think about it. Maybe. 00:22:11.759 --> 00:22:14.400 People get it in a month. People get it in a 00:22:14.400 --> 00:22:17.160 year. That is literally like real experiences 00:22:17.160 --> 00:22:20.460 that people have had in our groups is that some 00:22:20.460 --> 00:22:23.019 people get it in a month. Some got to wait a 00:22:23.019 --> 00:22:25.920 year and some may never get it. And you know 00:22:25.920 --> 00:22:28.640 what? When they step away from Amazon. I don't 00:22:28.640 --> 00:22:30.359 blame them because you cannot run a business 00:22:30.359 --> 00:22:33.339 at 5 % to 10 % capacity of what it actually is 00:22:33.339 --> 00:22:37.019 just because of some algorithm proprietary information 00:22:37.019 --> 00:22:41.799 the platform has. All right, number 10, lack 00:22:41.799 --> 00:22:45.660 of patient and unrealistic expectations. Many 00:22:45.660 --> 00:22:48.200 newcomers expect instant profits and give up 00:22:48.200 --> 00:22:49.819 when they realize that building a successful 00:22:49.819 --> 00:22:53.359 Amazon business takes time and consistent effort. 00:22:54.029 --> 00:22:56.549 They may also fail to take calculated risk or 00:22:56.549 --> 00:22:59.990 outsource tasks, leading to burnout. I mean, 00:23:00.029 --> 00:23:02.410 I kind of agree with this one all around. Yeah, 00:23:02.509 --> 00:23:05.069 I mean, that's not even, you know, that's not 00:23:05.069 --> 00:23:07.069 even Amazon. I think that's anywhere. Like, sure, 00:23:07.109 --> 00:23:09.990 you can start on another platform and get some 00:23:09.990 --> 00:23:12.450 results right away, but especially with Amazon, 00:23:12.569 --> 00:23:15.059 because... They hold your money, right? They're 00:23:15.059 --> 00:23:17.160 going to hold your money. You sell something 00:23:17.160 --> 00:23:19.119 today, you're not getting that money for four 00:23:19.119 --> 00:23:20.759 weeks, right? Even when you've been doing this 00:23:20.759 --> 00:23:22.960 for a while, they still hold your money for a 00:23:22.960 --> 00:23:26.019 decently long time. And a lot of it, unfortunately, 00:23:26.400 --> 00:23:29.579 a lot of Amazon... Content creators are around, 00:23:29.759 --> 00:23:31.940 you know, the crazy big numbers, right? Like 00:23:31.940 --> 00:23:34.720 start today and you can make, you know, X amount 00:23:34.720 --> 00:23:37.319 of dollars. And it's usually five, six figures. 00:23:37.380 --> 00:23:40.920 And it's not realistic for your average person 00:23:40.920 --> 00:23:44.779 to go start an Amazon business and make six figures 00:23:44.779 --> 00:23:47.740 profit in the first year. I'll tell you right 00:23:47.740 --> 00:23:51.619 now, I'm not going to hit six figures profit 00:23:51.619 --> 00:23:54.400 this year, my Amazon business. I literally would 00:23:54.400 --> 00:23:57.750 have to. Mine, I'm right about 45, 55 splits. 00:23:57.930 --> 00:23:59.769 So for me to do six figures of profit, I would 00:23:59.769 --> 00:24:03.990 have to do like 215, 220 in overall sales. I 00:24:03.990 --> 00:24:07.009 might hit 200, but I'm telling you this from 00:24:07.009 --> 00:24:09.170 somebody that's carrying thousands of inventory, 00:24:09.529 --> 00:24:12.809 sending multiple boxes every single week, eat, 00:24:12.930 --> 00:24:15.269 sleep, breathe, send in as much as I possibly 00:24:15.269 --> 00:24:19.059 can. So expectations and what's really going 00:24:19.059 --> 00:24:23.140 on and what's being spun up out there is too. 00:24:23.359 --> 00:24:25.380 And that's why I accept the fact, right? Like 00:24:25.380 --> 00:24:27.480 I'll never be the huge reselling YouTube channel 00:24:27.480 --> 00:24:29.720 because I'm never going to try to sell somebody 00:24:29.720 --> 00:24:31.980 something that ain't real, right? It takes time. 00:24:32.140 --> 00:24:33.839 And if you start Amazon thinking you're going 00:24:33.839 --> 00:24:35.619 to be able to make money your first three months, 00:24:35.799 --> 00:24:38.099 you're dead wrong. I don't care what business 00:24:38.099 --> 00:24:40.890 model you have. You're not going to be profitable 00:24:40.890 --> 00:24:43.569 at least your first three months. I would probably 00:24:43.569 --> 00:24:45.690 say you're looking at six months until you get 00:24:45.690 --> 00:24:47.970 some type of positive flow back into your bank 00:24:47.970 --> 00:24:50.630 account. Absolutely. I mean, the only way this 00:24:50.630 --> 00:24:54.950 is even feasible and you have to have outside 00:24:54.950 --> 00:24:57.809 money. a good chunk of it and then you go all 00:24:57.809 --> 00:25:00.569 in with amazon and yeah maybe you can pull that 00:25:00.569 --> 00:25:03.630 off in your first year but even if you had that 00:25:03.630 --> 00:25:05.470 bankroll of money you're not going to learn what 00:25:05.470 --> 00:25:07.569 you're doing and i'm going to question yeah you 00:25:07.569 --> 00:25:09.549 did 100 grand in sales but how much was your 00:25:09.549 --> 00:25:11.529 overhead because of your warehouse your employee 00:25:11.529 --> 00:25:14.670 cost your your cost of goods and all of that 00:25:14.670 --> 00:25:16.849 like were you really profitable question mark 00:25:16.849 --> 00:25:19.170 i don't know you got to be doing this for a little 00:25:19.170 --> 00:25:21.069 while to have some knowledge where you can pull 00:25:21.069 --> 00:25:23.569 this trigger on those bigger things now if you 00:25:23.569 --> 00:25:26.099 hire i don't know mike to come run your amazon 00:25:26.099 --> 00:25:28.200 business and you fund him to do that that's a 00:25:28.200 --> 00:25:30.400 whole different story again those are one -off 00:25:30.400 --> 00:25:33.619 scenarios and questionable results at the end 00:25:33.619 --> 00:25:36.700 of that so because mike mike's right it costs 00:25:36.700 --> 00:25:38.500 so much to get started we went over the monthly 00:25:38.500 --> 00:25:41.240 cost at the beginning and if you're not that 00:25:41.240 --> 00:25:44.299 well off or have a benefactor bankrolling you 00:25:44.299 --> 00:25:47.599 this is it's grind you got to grind it out you 00:25:47.599 --> 00:25:50.259 got to pay your dues more or less with real dollars 00:25:50.259 --> 00:25:52.920 and sweat equity yeah i think the you know you 00:25:52.920 --> 00:25:55.109 kind of look at it that way too it's When you 00:25:55.109 --> 00:25:58.170 start out, when we started out, we had other 00:25:58.170 --> 00:26:00.450 things going on, right? Like it wasn't like we 00:26:00.450 --> 00:26:02.450 just started from zero and no money and we're 00:26:02.450 --> 00:26:04.269 trying to build this resale business, right? 00:26:04.329 --> 00:26:06.289 Like I was working at CVS, you had your job. 00:26:06.470 --> 00:26:08.329 These are things we kind of built up on the side 00:26:08.329 --> 00:26:10.170 before we take the plunge. But I do think those 00:26:10.170 --> 00:26:13.750 types of people are far and fewer in between 00:26:13.750 --> 00:26:16.630 because it's so appealing now, right? To work 00:26:16.630 --> 00:26:18.430 for yourself. It's kind of like the trendy thing 00:26:18.430 --> 00:26:20.930 to do to be an entrepreneur. And I believe 100%, 00:26:20.930 --> 00:26:23.700 the best way to get ahead. in this lifetime is 00:26:23.700 --> 00:26:26.279 to have your own business and you know work your 00:26:26.279 --> 00:26:28.259 own ass off and make your own money and keep 00:26:28.259 --> 00:26:30.619 all your money at the end of the day i do believe 00:26:30.619 --> 00:26:33.460 that but with reselling comes this false idea 00:26:33.460 --> 00:26:36.900 that you can go and we can you know the big thing 00:26:36.900 --> 00:26:38.980 is like retail arbitrage that's kind of the one 00:26:38.980 --> 00:26:41.259 that most people see on the internet it's like 00:26:41.259 --> 00:26:44.000 you can go to your local walmart clearance aisle 00:26:44.000 --> 00:26:47.250 or your marshall or your ross and uh You can 00:26:47.250 --> 00:26:51.670 buy the item for $20 and make $40 on Amazon, 00:26:51.769 --> 00:26:55.009 and they're not wrong. But the idea that you 00:26:55.009 --> 00:26:57.589 can go do that today and ship it to Amazon tomorrow 00:26:57.589 --> 00:27:00.950 and get paid by the end of the week is 100 % 00:27:00.950 --> 00:27:07.849 wrong. Right. I mean, so we had a list of top 00:27:07.849 --> 00:27:10.109 10. Most of it I agree with. There were some 00:27:10.109 --> 00:27:12.829 situational things, or we needed to reapply it 00:27:12.829 --> 00:27:14.869 elsewhere. But I thought it was a pretty decent 00:27:14.869 --> 00:27:18.390 list. i think ai is on it it's not perfect uh 00:27:18.390 --> 00:27:22.390 but nah i think uh i think ai you know it'll 00:27:22.390 --> 00:27:25.289 get better over time um and for those of all 00:27:25.289 --> 00:27:26.829 know i've kind of talked about it publicly like 00:27:26.829 --> 00:27:29.049 i really don't mess around with ai like that 00:27:29.049 --> 00:27:32.109 like all but like one or two things i've ever 00:27:32.109 --> 00:27:35.769 done in social media is like ai related uh so 00:27:35.769 --> 00:27:38.079 i don't really like kind of incorporate it with 00:27:38.079 --> 00:27:40.019 my resale business. I know a lot of you out there 00:27:40.019 --> 00:27:42.380 do, and a lot of you get results. I've heard 00:27:42.380 --> 00:27:44.900 some crazy things, right? Like you can plug in 00:27:44.900 --> 00:27:47.460 like 10 different books you have, and they'll 00:27:47.460 --> 00:27:49.180 be able to tell you which ones you should bundle 00:27:49.180 --> 00:27:51.460 together to sell on eBay. I've heard of people 00:27:51.460 --> 00:27:53.299 doing things like that. Like that's cool and 00:27:53.299 --> 00:27:56.140 appealing to me, but like, I don't, I just do 00:27:56.140 --> 00:27:58.279 my own thing, right? I just scan stuff and box 00:27:58.279 --> 00:28:00.579 it up. Like I try not to get too involved with 00:28:00.579 --> 00:28:03.200 all the craziness and trying to, you know, crack 00:28:03.200 --> 00:28:06.339 the code. Like I already, I feel like I. hack 00:28:06.339 --> 00:28:08.960 my time well enough on my own that i don't need 00:28:08.960 --> 00:28:11.480 ai trying to tell me you know because if i if 00:28:11.480 --> 00:28:13.599 i talk to ai dude ai is going to be like yo you're 00:28:13.599 --> 00:28:15.440 lazy bro like why don't you get out here and 00:28:15.440 --> 00:28:17.700 work right like i'm not talking ai is going to 00:28:17.700 --> 00:28:19.619 be trying to work me harder instead of smarter 00:28:19.619 --> 00:28:21.799 because it'd be like well it seems like you got 00:28:21.799 --> 00:28:23.799 everything figured out besides you actually going 00:28:23.799 --> 00:28:26.140 out there for more hours and i'm like no no no 00:28:26.140 --> 00:28:29.019 no sorry we can't be friends ai whatever the 00:28:29.019 --> 00:28:33.839 hell one we're using oh man i mean yeah ai is 00:28:33.839 --> 00:28:37.700 uh A tool in the toolbox, an imperfect one at 00:28:37.700 --> 00:28:41.119 points. And again, yeah, I see people do some 00:28:41.119 --> 00:28:44.259 crazy stuff with it. Like here's a photo of a 00:28:44.259 --> 00:28:47.140 bunch of books. Which one's worth $100? And AI 00:28:47.140 --> 00:28:49.480 is like, none. Okay, pass. They'll do it again 00:28:49.480 --> 00:28:51.259 and again and again. Or then they figure out 00:28:51.259 --> 00:28:54.160 a way to automate it, right? So that's cool uses 00:28:54.160 --> 00:28:57.099 of AI. Or hey, AI, research this rare signature 00:28:57.099 --> 00:28:59.039 in this book. Tell me if it's actually valuable 00:28:59.039 --> 00:29:03.099 or not. is ai really a signature expert who knows 00:29:03.099 --> 00:29:06.079 but maybe it'll say yes maybe it'll say no um 00:29:06.079 --> 00:29:10.279 or doing or getting rid of va swapping for ai 00:29:10.279 --> 00:29:12.619 to do it in its place right poor va they were 00:29:12.619 --> 00:29:14.380 only making three dollars an hour to begin with 00:29:14.380 --> 00:29:17.660 and you just fired them but whatever robots replace 00:29:17.660 --> 00:29:21.500 humans it's cool hey can i uh when i send you 00:29:21.500 --> 00:29:24.539 a box Can I get paid like more or less if you 00:29:24.539 --> 00:29:26.720 use AI to look at my stuff, right? Because I 00:29:26.720 --> 00:29:28.720 know you look up things manually yourself. Like, 00:29:28.720 --> 00:29:31.200 will I get an extra 10 % if I just say you can 00:29:31.200 --> 00:29:33.259 have AI look it up instead of you having to look 00:29:33.259 --> 00:29:35.420 it up? No, there's a fee for that. You get charged, 00:29:35.539 --> 00:29:38.480 actually. The AI is probably free, though. Come 00:29:38.480 --> 00:29:41.440 on. You did the AI work. You're making me do 00:29:41.440 --> 00:29:43.599 it. If you're making me do it, I'm going to charge 00:29:43.599 --> 00:29:45.759 you for that. That's how business works, Mike. 00:29:46.579 --> 00:29:48.799 It's just one photo. Just upload it for me. I 00:29:48.799 --> 00:29:51.720 don't even know how to log in to chat GPT. It's 00:29:51.720 --> 00:29:53.160 okay, Mike. You'll get the bill. You don't have 00:29:53.160 --> 00:29:55.720 to worry about it. I'm always trying to cut corners, 00:29:55.819 --> 00:29:57.819 even in Johnny's business. I'm like, hey, how 00:29:57.819 --> 00:30:00.220 can I get some extra percentage out of the stuff 00:30:00.220 --> 00:30:02.660 I sent to Johnny through AI? My answers are always, 00:30:02.740 --> 00:30:04.220 that doesn't work the way you think it works, 00:30:04.299 --> 00:30:05.829 Mike. You're just going to get charged. more 00:30:05.829 --> 00:30:07.609 and you know what he's gonna do right he's got 00:30:07.609 --> 00:30:09.549 my box sitting there he'll get through it today 00:30:09.549 --> 00:30:12.269 he's gonna put it through the damn ai and it's 00:30:12.269 --> 00:30:15.390 gonna say none of it's worth anything oh man 00:30:15.390 --> 00:30:17.950 yeah i mean you kind of hit on the head right 00:30:17.950 --> 00:30:20.230 we we brought it up before and got your opinion 00:30:20.230 --> 00:30:23.750 on like all the the ai listing software that's 00:30:23.750 --> 00:30:26.930 come to ebay and i do think there are uses for 00:30:26.930 --> 00:30:30.529 it um i think for the the person that's like 00:30:30.529 --> 00:30:32.670 yourself and is trying to differentiate yourself 00:30:32.670 --> 00:30:35.609 in the manner of the quality of your listings 00:30:35.609 --> 00:30:38.490 ai isn't there yet right like it's kind of like 00:30:38.490 --> 00:30:41.130 when you when i used to list on ebay and i would 00:30:41.130 --> 00:30:44.150 hit sell similar and like the shit's never filled 00:30:44.150 --> 00:30:46.029 out right right there's always something kind 00:30:46.029 --> 00:30:48.190 of askew and like one of those little details 00:30:48.190 --> 00:30:51.829 can kind of have your listing never sell i think 00:30:51.829 --> 00:30:54.609 for the especially the space we're in with media 00:30:54.609 --> 00:30:58.210 especially older books i think it's got a long 00:30:58.210 --> 00:31:00.450 runway ahead until it gets to where we need it 00:31:00.450 --> 00:31:02.390 to be but I think it's, you know, I think some 00:31:02.390 --> 00:31:04.849 people enjoy it. And I think some people are 00:31:04.849 --> 00:31:06.670 making a lot of money doing it. Like you said, 00:31:06.710 --> 00:31:09.609 like building bots to kind of skim Facebook marketplace, 00:31:09.990 --> 00:31:12.990 things like that. Like there's crazy uses out 00:31:12.990 --> 00:31:14.809 there that nobody's really thought of yet. But 00:31:14.809 --> 00:31:17.069 it is, you know, things are changing. We've said 00:31:17.069 --> 00:31:19.490 it before. You got to be up with the times. Yeah, 00:31:19.529 --> 00:31:23.440 like I'm using one right now, but it. saves about 00:31:23.440 --> 00:31:25.900 15 seconds per listing, which is significant 00:31:25.900 --> 00:31:28.400 when you're compounding listings. But I still 00:31:28.400 --> 00:31:30.559 have to put in a lot of manual work on top of 00:31:30.559 --> 00:31:32.500 that to get what you said, the quality listing 00:31:32.500 --> 00:31:36.240 out of it. It does a passable job, probably better 00:31:36.240 --> 00:31:38.000 than a cross -listing software, I would say, 00:31:38.099 --> 00:31:42.160 but it's still not top -notch. I don't know when 00:31:42.160 --> 00:31:46.099 it will be top -notch because all of them, media 00:31:46.099 --> 00:31:48.000 is kind of like bottom rung and the one I'm using 00:31:48.000 --> 00:31:51.859 is okay. But again, it's just okay. It's not 00:31:51.859 --> 00:31:53.819 great. It's not fantastic. It's not something 00:31:53.819 --> 00:31:56.440 where I can just upload photos, hit list, done. 00:31:56.740 --> 00:31:59.019 It's no. Yeah, I do that. It fills in a lot of 00:31:59.019 --> 00:32:01.279 stuff. I have to delete some stuff, swap some 00:32:01.279 --> 00:32:05.180 stuff out. I still have to double check the addition 00:32:05.180 --> 00:32:08.079 thing because here's the problem with all the 00:32:08.079 --> 00:32:10.460 AI tools right now. Books have the word first 00:32:10.460 --> 00:32:12.839 edition in there all the time. Doesn't mean it 00:32:12.839 --> 00:32:15.759 is. Yeah. And that's book knowledge. So I have 00:32:15.759 --> 00:32:17.759 to look at the actual copyright page to verify. 00:32:18.059 --> 00:32:21.319 No, it's not delete. It's a third printing. Yeah, 00:32:21.380 --> 00:32:23.200 you're right. There are things that it's just 00:32:23.200 --> 00:32:25.480 it's just not going to be able to catch ever. 00:32:25.599 --> 00:32:27.380 Right. Like no matter how good it gets, because 00:32:27.380 --> 00:32:29.329 it's just going off the. the information it's 00:32:29.329 --> 00:32:31.309 given right yeah so if you submit that photo 00:32:31.309 --> 00:32:33.130 that copyright page and it says first edition 00:32:33.130 --> 00:32:35.549 well it's gonna say the words first edition on 00:32:35.549 --> 00:32:37.410 there and it thinks it is a first edition when 00:32:37.410 --> 00:32:39.609 it's really not yeah i mean like the harry potter 00:32:39.609 --> 00:32:41.609 books right it's his first edition and it's not 00:32:41.609 --> 00:32:43.730 a true first edition and like the difference 00:32:43.730 --> 00:32:46.069 in price is like tens of thousands of dollars 00:32:46.069 --> 00:32:49.650 it's like there's a return i guess i did a loan 00:32:49.650 --> 00:32:52.109 through ebay now i got huge penalties on the 00:32:52.109 --> 00:32:55.690 return Yeah, it's kind of cool. I mean, we'll 00:32:55.690 --> 00:32:57.490 see how it pans out here in the next year or 00:32:57.490 --> 00:32:59.730 so. I think it's kind of like any new technology, 00:32:59.990 --> 00:33:03.779 you know, like electric cars, solar panels. This 00:33:03.779 --> 00:33:05.460 is the beginning of it. And then it's only going 00:33:05.460 --> 00:33:08.160 to get better and better and better as the technology 00:33:08.160 --> 00:33:10.359 gets better, better and better. That was that 00:33:10.359 --> 00:33:12.819 was kind of a cool thing. No, I'm I was surprised 00:33:12.819 --> 00:33:15.160 that it actually didn't give out crazy ass, you 00:33:15.160 --> 00:33:17.220 know, things that actually would, you know, would 00:33:17.220 --> 00:33:19.680 hurt an Amazon business. But it kind of was, 00:33:19.779 --> 00:33:21.440 you know, like it does. It kind of summarizes 00:33:21.440 --> 00:33:24.000 everything and kind of put it in the bullet points. 00:33:24.000 --> 00:33:26.480 But I wouldn't live or die by what AI says ever. 00:33:27.279 --> 00:33:28.859 I think you're trying to be like the Terminator 00:33:28.859 --> 00:33:30.940 dude, right? Where he gets like shot up and like 00:33:30.940 --> 00:33:33.579 lit on fire and he's like half his face is man 00:33:33.579 --> 00:33:35.519 and the other half is machine, right? You're 00:33:35.519 --> 00:33:38.740 like trying to be the perfect combo can. Exactly, 00:33:38.819 --> 00:33:42.259 exactly. I mean, yeah, I mean, we have to do 00:33:42.259 --> 00:33:45.819 at least an eBay land or anything you're doing 00:33:45.819 --> 00:33:49.240 manual like that. In my opinion, not necessarily 00:33:49.240 --> 00:33:52.859 algorithmically, but for the customer. Okay. 00:33:53.549 --> 00:33:55.390 The algorithm leads them to click on it. But 00:33:55.390 --> 00:33:58.609 if you give a garbage presentation, they're going 00:33:58.609 --> 00:34:01.009 to go hit the back button and go click on something 00:34:01.009 --> 00:34:03.410 else. You got to present it in the right way. 00:34:03.650 --> 00:34:06.130 So again, I think your analogy is spot on. You 00:34:06.130 --> 00:34:08.510 kind of have to be the Terminator cyborg person 00:34:08.510 --> 00:34:11.329 of, okay, I'm going to use technology here, but 00:34:11.329 --> 00:34:14.090 I need to put the human touch and knowledge here. 00:34:14.349 --> 00:34:16.610 And once you combine the two, it's a beautiful 00:34:16.610 --> 00:34:19.570 thing. I will say 100 % of the time when I shop 00:34:19.570 --> 00:34:23.559 on eBay, which I do frequently. Even, even Deb, 00:34:23.699 --> 00:34:25.579 she'll tell you the same thing. We're looking 00:34:25.579 --> 00:34:28.219 at the item descriptions. We're looking at how 00:34:28.219 --> 00:34:30.699 many photos and we don't want that stupid AI 00:34:30.699 --> 00:34:33.739 generate AI item description. And all it does 00:34:33.739 --> 00:34:36.860 is put your active like item descriptives into 00:34:36.860 --> 00:34:39.480 a lame ass paragraph. That's like fancy worded. 00:34:39.480 --> 00:34:41.880 Like when I'm shopping for something, that is 00:34:41.880 --> 00:34:43.820 the last thing I do think now though, right? 00:34:43.880 --> 00:34:46.539 This is another thing. you can tell when somebody 00:34:46.539 --> 00:34:49.500 is using ai even in like a response right you 00:34:49.500 --> 00:34:51.880 can almost tell that somebody's using ai instead 00:34:51.880 --> 00:34:54.300 of typing up something themselves and i think 00:34:54.300 --> 00:34:56.920 that is like First off, it's going to rub people 00:34:56.920 --> 00:34:59.219 the wrong way. I think a lot of people, I mean, 00:34:59.239 --> 00:35:01.260 a lot of people use this for like research papers 00:35:01.260 --> 00:35:04.340 or like school things or even job resumes and 00:35:04.340 --> 00:35:06.539 cover letters. I think that's already a turnoff 00:35:06.539 --> 00:35:08.199 in the space because they know it's just some 00:35:08.199 --> 00:35:11.639 lazy ass you typing in a few prompts into chat 00:35:11.639 --> 00:35:14.059 GPT or whatever. And you're getting this response 00:35:14.059 --> 00:35:15.780 back and you're just copying and pasting it. 00:35:15.820 --> 00:35:17.239 People aren't even reading what they're saying. 00:35:17.320 --> 00:35:19.380 And I do think humans can spot when something 00:35:19.380 --> 00:35:22.659 is AI versus when it's not. Right. I mean, even 00:35:22.659 --> 00:35:25.570 on the listings, I'll notice it'll do that. I'll 00:35:25.570 --> 00:35:28.610 have two sentences of solid, this is what the 00:35:28.610 --> 00:35:30.590 book's about. And the rest of it is like, here's 00:35:30.590 --> 00:35:33.690 an ISBN number. It says $1 .75 on the front. 00:35:33.849 --> 00:35:36.969 Nobody cares. Your customer does not care about 00:35:36.969 --> 00:35:39.750 that stuff. Oh, it shows its vintage age because 00:35:39.750 --> 00:35:43.469 it was written in 1970. Nobody cares about that 00:35:43.469 --> 00:35:48.010 shit. Yeah. That's the work I have to backspace 00:35:48.010 --> 00:35:50.909 that, keep these two, and let me spice it up 00:35:50.909 --> 00:35:55.400 a little bit with my own stuff here. You're right. 00:35:55.460 --> 00:35:59.619 It is an absolute turnoff. Now, outside of reselling, 00:35:59.659 --> 00:36:02.800 what I've really found AI to shine at is I'm 00:36:02.800 --> 00:36:06.119 bad. I give really short boilerplate emails. 00:36:06.440 --> 00:36:10.639 So I'll use AI to actually make it more flowery. 00:36:10.639 --> 00:36:13.960 The flow is a lot better. It's a lot nicer. I'm 00:36:13.960 --> 00:36:16.880 a nice guy, but I'm very direct. So making AI, 00:36:17.099 --> 00:36:20.519 making me sound nicer than I actually am, even 00:36:20.519 --> 00:36:22.199 though I'm not being mean, I'm just being direct. 00:36:22.889 --> 00:36:25.429 It gives a non -direct presentation and it flows 00:36:25.429 --> 00:36:28.170 a lot better. So on my email correspondence, 00:36:28.829 --> 00:36:31.170 it works really well. I'll say that. That's where 00:36:31.170 --> 00:36:33.650 flowery language can really shine is in emails. 00:36:33.989 --> 00:36:36.909 I need you to develop me an AI for when anybody 00:36:36.909 --> 00:36:39.429 ever messaged me about reselling. So I don't 00:36:39.429 --> 00:36:41.510 even have to exist on the internet no more. It's 00:36:41.510 --> 00:36:44.510 just AI responses from the used book guy. Yeah, 00:36:44.530 --> 00:36:46.550 it could like literally watch all your videos 00:36:46.550 --> 00:36:49.030 in, I don't know, 60 seconds or less and make 00:36:49.030 --> 00:36:52.099 AI response mic. That's what I'm saying, dude. 00:36:52.199 --> 00:36:54.699 All of a sudden, I just show up for the podcast 00:36:54.699 --> 00:36:58.039 twice a month, and it's not even me, dude. I 00:36:58.039 --> 00:37:00.400 need like a hologram. I won't even have to do 00:37:00.400 --> 00:37:02.199 my own video. If you see Mike and I with like 00:37:02.199 --> 00:37:04.699 six fingers or the double lip thing going, you 00:37:04.699 --> 00:37:08.079 know that we've replaced ourselves with AI. We 00:37:08.079 --> 00:37:11.199 are not here no longer. It's hologram Johnny 00:37:11.199 --> 00:37:14.360 and Mike. Oh, I was trying to shoot a video the 00:37:14.360 --> 00:37:16.900 other day for my channel, and I was trying to 00:37:16.900 --> 00:37:18.719 pull up a book because I was giving examples 00:37:18.719 --> 00:37:21.519 of books. I had to go to eBay because it wasn't 00:37:21.519 --> 00:37:24.960 on the other channels. And I had to scroll forever 00:37:24.960 --> 00:37:27.719 until I found a legitimate photo, like a real 00:37:27.719 --> 00:37:29.739 photo of the actual book because of either stock 00:37:29.739 --> 00:37:32.679 photo or AI photos, like AI -generated photos. 00:37:32.780 --> 00:37:36.059 It's not real, right? Yeah. I couldn't believe 00:37:36.059 --> 00:37:38.719 it. I had to go to page two to find this thing. 00:37:38.820 --> 00:37:41.000 I mean, it was a rare book, to be fair, but... 00:37:41.849 --> 00:37:44.389 As a customer, if I was shopping for that rare 00:37:44.389 --> 00:37:46.730 book, I ain't clicking on any of those. I want 00:37:46.730 --> 00:37:49.010 the real deal. I want to know what I'm buying, 00:37:49.090 --> 00:37:50.789 especially if I'm going to spend five grand on 00:37:50.789 --> 00:37:53.630 a book. Yeah, I agree. Even when I go to check 00:37:53.630 --> 00:37:57.130 the... validity of a product right if i got something 00:37:57.130 --> 00:38:00.869 new sealed in a thrift store or like a tv set 00:38:00.869 --> 00:38:03.110 that like i can't find on amazon and i go look 00:38:03.110 --> 00:38:05.269 it up on ebay you're right dude like it's not 00:38:05.269 --> 00:38:07.750 it's never the first top few that are the actual 00:38:07.750 --> 00:38:10.110 product like photos and everything you actually 00:38:10.110 --> 00:38:12.909 got to scroll and that's where business models 00:38:12.909 --> 00:38:14.909 like yours take advantage of it right because 00:38:14.909 --> 00:38:16.989 we're like the hell with this we're going to 00:38:16.989 --> 00:38:18.650 do way better than this we're going to have better 00:38:18.650 --> 00:38:21.389 title better photos better everything that is 00:38:21.389 --> 00:38:25.010 how you win on ebay when you're in a super saturated 00:38:25.010 --> 00:38:27.949 niche like media. You have to do something different. 00:38:28.030 --> 00:38:31.349 Sure. Can you get away with it? 100%. If you've 00:38:31.349 --> 00:38:34.349 got 100 ,000 listings at AI. That's why the stock 00:38:34.349 --> 00:38:36.670 photo cross -listing game works, right? Because 00:38:36.670 --> 00:38:39.309 if you sling enough of it up, you only need a 00:38:39.309 --> 00:38:42.429 2 % sell -through rate. It's fine. Yeah. And 00:38:42.429 --> 00:38:43.610 then even then, right, you're going to still 00:38:43.610 --> 00:38:45.449 be making peanuts versus if you put a little 00:38:45.449 --> 00:38:47.789 bit of effort and understand what the customer 00:38:47.789 --> 00:38:49.409 is looking for, then you kind of build it out 00:38:49.409 --> 00:38:51.929 the way you have. You know, I would, you know, 00:38:51.929 --> 00:38:54.670 sell the stock. stock photo of Def Leppard, right? 00:38:54.730 --> 00:38:56.570 In this case, it's all beat to shit. The cassette's 00:38:56.570 --> 00:38:59.650 beat to shit, but here you are at an extra 20 00:38:59.650 --> 00:39:02.630 bucks, but there's actual photos of the cassette, 00:39:02.789 --> 00:39:06.889 the inside, the artwork versus mine at $5, but 00:39:06.889 --> 00:39:09.070 it's just a stock photo. I'm probably going to 00:39:09.070 --> 00:39:11.409 get a return anyway versus your customer who 00:39:11.409 --> 00:39:14.250 sees what they're actually getting. I mean, it's 00:39:14.250 --> 00:39:16.780 kind of a no brainer. Yeah, I did do an experiment 00:39:16.780 --> 00:39:19.519 about 500 listings mine. This was a recent one 00:39:19.519 --> 00:39:22.199 to see if any of them would sell just using AI 00:39:22.199 --> 00:39:25.920 and me putting just one keyword because I can't 00:39:25.920 --> 00:39:28.420 stand not having a blank field. So at least one 00:39:28.420 --> 00:39:32.619 in each of the required fields or optional required 00:39:32.619 --> 00:39:35.440 fields. And you know what? I haven't sold a single 00:39:35.440 --> 00:39:39.340 one of those. And I think to sell those, my price 00:39:39.340 --> 00:39:41.260 point would have to come down because it's an 00:39:41.260 --> 00:39:43.659 inferior listing in my point of view. But I just 00:39:43.659 --> 00:39:45.280 wanted to see if it would sell. I'm going to 00:39:45.280 --> 00:39:47.739 give it another 30 days to see if any of them 00:39:47.739 --> 00:39:50.000 do sell. But I'm probably going to have to go 00:39:50.000 --> 00:39:52.940 back into those 500 listings in my spare time, 00:39:53.059 --> 00:39:55.920 which is very few minutes, and correct them. 00:39:56.500 --> 00:39:58.940 Because I just let AI do its thing with just 00:39:58.940 --> 00:40:02.219 a down and dirty quick, I need to fill at least 00:40:02.219 --> 00:40:04.460 these couple things out and just let it ride. 00:40:05.130 --> 00:40:07.590 But so far, that experiment's not been great 00:40:07.590 --> 00:40:11.750 in results. And I think that's, I mean, to everything 00:40:11.750 --> 00:40:15.829 we're talking about, but I think that's what's 00:40:15.829 --> 00:40:18.150 going to flood the market is a lot of that stuff. 00:40:18.250 --> 00:40:19.949 And a lot of that stuff is just going to sit. 00:40:20.869 --> 00:40:25.369 Yeah. What happened? Oh, I got a crazy doomsday 00:40:25.369 --> 00:40:28.690 scenario that just came to my mind. What happens 00:40:28.690 --> 00:40:32.170 if eBay puts a little filter box on the left? 00:40:32.679 --> 00:40:36.760 It says exclude AI -generated listings. Oh, man. 00:40:36.880 --> 00:40:38.260 I'm going to have to go back and re -upload the 00:40:38.260 --> 00:40:42.380 actual photos. Dude, I'm just saying. Johnny's 00:40:42.380 --> 00:40:44.559 going to have nightmares now for the foreseeable 00:40:44.559 --> 00:40:47.440 future. I did notice that, too, at least in the 00:40:47.440 --> 00:40:50.780 software I'm using. It has a different photo 00:40:50.780 --> 00:40:54.380 file than I'm used to. It's like HCEC or something. 00:40:54.539 --> 00:40:57.800 Oh, yeah, yeah. If they have a filter for that. 00:40:58.360 --> 00:41:01.079 I got to go redo a lot of listings, and I got 00:41:01.079 --> 00:41:03.139 to pay the photographer to redo photos because 00:41:03.139 --> 00:41:05.480 that'll suck. I know. Listen, dude, I got you 00:41:05.480 --> 00:41:07.320 off the rails. Just act like I never said that, 00:41:07.380 --> 00:41:09.340 all right? I'm not going to sleep now, Mike. 00:41:09.440 --> 00:41:13.239 I'm not going to sleep. I poisoned Johnny's mind 00:41:13.239 --> 00:41:15.960 for the foreseeable future. As always, we appreciate 00:41:15.960 --> 00:41:18.519 you listening on the podcast or watching over 00:41:18.519 --> 00:41:20.460 on YouTube, and we'll talk to you all in next 00:41:20.460 --> 00:41:23.239 week's episode. Thanks for listening to another 00:41:23.239 --> 00:41:26.179 episode of the Reseller's Mindset Podcast. Today's 00:41:26.179 --> 00:41:28.559 full episode and all previous episodes are available 00:41:28.559 --> 00:41:31.039 to all YouTube members along with the weekly 00:41:31.039 --> 00:41:33.820 Zoom call and private Discord. Head on over to 00:41:33.820 --> 00:41:36.599 youtube .com backslash to use book guy and consider 00:41:36.599 --> 00:41:38.639 joining for as little as $2 .99 a month.