WEBVTT 00:00:00.000 --> 00:00:02.180 Welcome back to another episode of the Resellers 00:00:02.180 --> 00:00:04.599 Mindset Podcast. My name is Mike, also known 00:00:04.599 --> 00:00:06.620 as the Used Book Guy on YouTube, along with my 00:00:06.620 --> 00:00:08.640 friend and fellow full -time reseller, Johnny 00:00:08.640 --> 00:00:11.220 B. We help people start and grow their reselling 00:00:11.220 --> 00:00:13.619 businesses from the ground up. We also have a 00:00:13.619 --> 00:00:15.619 weekly Zoom call and private Discord for all 00:00:15.619 --> 00:00:18.519 YouTube members. Head on over to youtube .com 00:00:18.519 --> 00:00:20.879 backslash usedbookguy to join the channel and 00:00:20.879 --> 00:00:23.480 gain access to the full -length podcast, Zoom 00:00:23.480 --> 00:00:26.160 call, and private Discord today. Let's get into 00:00:26.160 --> 00:00:29.730 this week's episode. What is up over here? Buddy, 00:00:29.730 --> 00:00:33.329 we got to keep it. We got to keep it. What is 00:00:33.329 --> 00:00:35.219 up, everybody? Welcome back to another episode 00:00:35.219 --> 00:00:37.460 of the Reseller's Mindset Podcast. Me and Johnny 00:00:37.460 --> 00:00:39.280 were talking a while before this, so my brain's 00:00:39.280 --> 00:00:41.219 really not fully in. Today's topic is a good 00:00:41.219 --> 00:00:43.640 one and kind of defeats the purpose of this whole 00:00:43.640 --> 00:00:48.240 podcast. Be careful and stop listening to content 00:00:48.240 --> 00:00:50.759 creators when it comes to your reselling business. 00:00:51.140 --> 00:00:54.020 And we're also going to kind of dive into diversification 00:00:54.020 --> 00:00:57.000 a little bit on the back end here, because I've 00:00:57.000 --> 00:00:59.520 been thinking about this since this whole Amazon 00:00:59.520 --> 00:01:01.640 thing that's kind of happened recently. And Johnny 00:01:01.640 --> 00:01:03.880 just got a hold of this topic. seconds before 00:01:03.880 --> 00:01:07.219 uh we went live here so for me when i think about 00:01:07.219 --> 00:01:09.879 hey amazon we don't get the buy box it's a glitch 00:01:09.879 --> 00:01:11.920 whatever people want to call it whatever conspiracy 00:01:11.920 --> 00:01:14.299 theories it is what it is right me and john look 00:01:14.299 --> 00:01:16.719 at things it is what it is we let it go we make 00:01:16.719 --> 00:01:19.060 decisions not right away you let things kind 00:01:19.060 --> 00:01:21.680 of work themselves out like it did prior but 00:01:21.680 --> 00:01:25.519 i think the problem is as resellers we kind of 00:01:25.519 --> 00:01:28.079 come on to reselling from social media right 00:01:28.079 --> 00:01:31.900 like that's our uh our sop is social media and 00:01:31.900 --> 00:01:33.819 youtube and things like that but the problem 00:01:33.819 --> 00:01:36.319 with social media it also comes with a lot of 00:01:36.319 --> 00:01:39.299 like anxiety fueled fear that a lot of people 00:01:39.299 --> 00:01:41.439 put in so i want to talk about it a little bit 00:01:41.439 --> 00:01:43.939 from the side of just getting bad advice when 00:01:43.939 --> 00:01:46.040 it comes to big changes when they happen in the 00:01:46.040 --> 00:01:48.159 space and then i want to dive a little bit into 00:01:48.159 --> 00:01:51.280 just overall taking advice from people that have 00:01:51.280 --> 00:01:53.920 no right giving advice So for me, I guess I'll 00:01:53.920 --> 00:01:56.079 start out first as somebody that's been putting 00:01:56.079 --> 00:01:59.019 out selling books on Amazon CDs and DVDs for 00:01:59.019 --> 00:02:02.700 years and years and years. I'm actively invested 00:02:02.700 --> 00:02:05.480 in the business. Right. And I see it as a business. 00:02:05.540 --> 00:02:08.000 I guess that's the first big thing that me and 00:02:08.000 --> 00:02:10.259 Johnny, you know, when we signed up to do this 00:02:10.259 --> 00:02:13.240 from day one, we see this as a business, not 00:02:13.240 --> 00:02:16.020 reselling. It's you are a business owner. You 00:02:16.020 --> 00:02:18.460 have a small business. So we have to treat it 00:02:18.460 --> 00:02:20.539 like a business. Well, that's completely different. 00:02:21.080 --> 00:02:23.060 If you look at treating a business like a business 00:02:23.060 --> 00:02:25.740 and treating reselling like reselling, I mean, 00:02:25.759 --> 00:02:28.599 we're almost talking two opposite sides of the 00:02:28.599 --> 00:02:31.020 universe and how people approach just two separate 00:02:31.020 --> 00:02:34.560 words when in reality, reselling is just a half 00:02:34.560 --> 00:02:36.520 -assed way to run a business, I guess is kind 00:02:36.520 --> 00:02:38.300 of what I'm trying to get at. I mean, the street 00:02:38.300 --> 00:02:41.479 vendor who's got a table of stuff, that's technically 00:02:41.479 --> 00:02:44.120 a reseller. I'm not going to call that person 00:02:44.120 --> 00:02:47.060 running a business. Now, are there some successful 00:02:47.060 --> 00:02:50.319 street sellers? Sure, they hustle too. But at 00:02:50.319 --> 00:02:52.699 the end of the day, most of them are not a business. 00:02:53.199 --> 00:02:57.080 It's so true. And like this happens and everybody 00:02:57.080 --> 00:02:59.960 freaks out, right? It's, I swear to you, Johnny, 00:02:59.960 --> 00:03:02.639 we talked about this like a few weeks ago in 00:03:02.639 --> 00:03:06.710 one of our calls. It was, hey. Resound has been 00:03:06.710 --> 00:03:08.949 born lately. There's nothing real exciting going 00:03:08.949 --> 00:03:11.229 on. And then this happens and we're like, oh 00:03:11.229 --> 00:03:13.750 shit, here we go again. You asked for it. You 00:03:13.750 --> 00:03:16.889 asked for it. It's not like, and it's instant. 00:03:16.990 --> 00:03:19.330 Even though we experienced the same exact thing, 00:03:19.430 --> 00:03:22.169 like almost six months to the day, six months 00:03:22.169 --> 00:03:24.469 ago, we experienced the same exact thing. And 00:03:24.469 --> 00:03:27.590 it is like instant panic ensues. And you even 00:03:27.590 --> 00:03:29.490 said, right, you were like, hey, I knew this 00:03:29.490 --> 00:03:31.750 was going on before like I even brought it to 00:03:31.750 --> 00:03:33.310 the attention of the group. I'm like, you're 00:03:33.310 --> 00:03:34.810 like, hey, I knew this was going on. I'm like, 00:03:34.849 --> 00:03:37.039 well. johnny's not freaking out he's not like 00:03:37.039 --> 00:03:38.919 telling me that like this is the end so like 00:03:38.919 --> 00:03:40.639 i don't know what was i didn't want to incite 00:03:40.639 --> 00:03:44.460 a panic you know what happened a panic like i'm 00:03:44.460 --> 00:03:46.560 curious like what was your mindset when you when 00:03:46.560 --> 00:03:50.120 you realized all right here we go again it was 00:03:50.120 --> 00:03:52.699 like all right i know it may be up to 30 days 00:03:52.699 --> 00:03:54.560 because that's about how long the last one ran 00:03:54.560 --> 00:03:57.580 and i made a plans for okay i'm gonna focus more 00:03:57.580 --> 00:04:00.659 on this uh i actually shut off my repricer for 00:04:00.659 --> 00:04:05.039 this little uh stent and because My repricer 00:04:05.039 --> 00:04:08.180 doesn't do dramatic shifts. I'm not doing a whole 00:04:08.180 --> 00:04:10.199 lot of penny undercutting. I am a little bit 00:04:10.199 --> 00:04:13.319 on older inventory, but for the most stuff I'm 00:04:13.319 --> 00:04:15.960 sending in, it kind of just sits at a certain 00:04:15.960 --> 00:04:18.439 price for a while. Everybody's free to run their 00:04:18.439 --> 00:04:20.139 business how they see fit. That's how I run mine. 00:04:20.360 --> 00:04:22.879 So this little snafu doesn't really impact me 00:04:22.879 --> 00:04:25.220 too much other than my older stuff. I don't want 00:04:25.220 --> 00:04:28.319 it just going right down. So it was like literally 00:04:28.319 --> 00:04:30.540 light switch off on repricer. I'm waiting it 00:04:30.540 --> 00:04:33.009 out. Doing more consignment, eBay. I'm doing 00:04:33.009 --> 00:04:35.209 the YouTube, helping the Patreon, doing some 00:04:35.209 --> 00:04:38.810 other little side projects. And it's just par 00:04:38.810 --> 00:04:43.569 for the course. But if I didn't have the information 00:04:43.569 --> 00:04:46.870 that I had from six months ago, my mindset might 00:04:46.870 --> 00:04:48.949 be a little bit different. And I'd probably be 00:04:48.949 --> 00:04:51.689 a little bit more on edge. But with historical 00:04:51.689 --> 00:04:55.769 precedent history, I know it's going to be okay. 00:04:55.910 --> 00:04:58.410 It's going to work itself out. Even if it doesn't, 00:04:58.430 --> 00:05:01.699 it's just a pivot. And my mind's already, I already 00:05:01.699 --> 00:05:04.040 have my pivot plans if I need to execute them. 00:05:04.259 --> 00:05:07.939 So I'm just kind of doing one of these, crossing 00:05:07.939 --> 00:05:12.339 my arms, waiting and working my other projects 00:05:12.339 --> 00:05:14.980 that make me money. I will say though, I do feel 00:05:14.980 --> 00:05:16.920 like we had our next level call. Me and Jumpy, 00:05:16.920 --> 00:05:19.839 me and we have a monthly next level call. It's 00:05:19.839 --> 00:05:22.519 more for focus on like next level talk, you know, 00:05:22.519 --> 00:05:24.899 not really beginner questions. I will say like 00:05:24.899 --> 00:05:27.269 when we had that call, the response was... Better 00:05:27.269 --> 00:05:28.810 than I thought it was going to be. Right. There 00:05:28.810 --> 00:05:31.230 wasn't a lot of the sky is falling. It was OK. 00:05:31.350 --> 00:05:33.449 This is basically exactly what happened. Here's 00:05:33.449 --> 00:05:34.769 how long we're going to have to wait. What is 00:05:34.769 --> 00:05:37.110 the plan to kind of get there? But I will say 00:05:37.110 --> 00:05:39.550 overall, there has been a lot of panic, more 00:05:39.550 --> 00:05:41.970 panic than I thought there would be, because 00:05:41.970 --> 00:05:44.949 it just happened six months ago. And maybe, you 00:05:44.949 --> 00:05:47.430 know, maybe this thing is something where every 00:05:47.430 --> 00:05:49.610 once in a while, you know, Amazon decides to 00:05:49.610 --> 00:05:51.889 do this to alleviate the orders or whatever the 00:05:51.889 --> 00:05:55.129 hell conspiracy theory lawsuits going on. But 00:05:55.129 --> 00:05:58.759 I think the problem is. it's clicks right it's 00:05:58.759 --> 00:06:00.819 the clicks when you start getting into the youtube 00:06:00.819 --> 00:06:03.579 and the facebook groups and the social media 00:06:03.579 --> 00:06:05.879 it's i'll tell you right now right like that 00:06:05.879 --> 00:06:08.600 video i posted like is this the end of amazon 00:06:08.600 --> 00:06:10.899 right like of course it's like my best performing 00:06:10.899 --> 00:06:14.480 out of my last 10 videos people love negativity 00:06:14.480 --> 00:06:18.600 or the it's the end of the world stuff they really 00:06:18.600 --> 00:06:20.920 do they'll click upon that more than they will 00:06:20.920 --> 00:06:23.779 a positivity type video it's been proven and 00:06:23.779 --> 00:06:27.920 even outside of reselling as a culture we love 00:06:27.920 --> 00:06:30.420 negativity so much we feed on it when we're on 00:06:30.420 --> 00:06:34.019 the news the news is full of an activity and 00:06:34.019 --> 00:06:36.819 and that spirals into the social media and it 00:06:36.819 --> 00:06:38.839 feeds off each other it's a feeding frenzy of 00:06:38.839 --> 00:06:41.959 negativity i've Personally, just kind of remove 00:06:41.959 --> 00:06:44.519 myself from all that. I'm kind of down here, 00:06:44.600 --> 00:06:47.040 hunkled down below, running my own business and 00:06:47.040 --> 00:06:49.519 concentrating on me versus the rest of the world. 00:06:50.579 --> 00:06:53.120 Does that mean I not care about some social issues? 00:06:53.180 --> 00:06:55.779 Of course I do. But it's not my, I don't let 00:06:55.779 --> 00:06:57.699 it define me. And I think a lot of people let 00:06:57.699 --> 00:07:00.680 it define them. And I know we're getting a little 00:07:00.680 --> 00:07:03.839 on the political side here. We'll chop that off 00:07:03.839 --> 00:07:06.899 in a minute here. But you gotta, if you're running 00:07:06.899 --> 00:07:08.879 a business, you gotta focus on the business, 00:07:09.000 --> 00:07:11.790 not everything else. that's going outside that's 00:07:11.790 --> 00:07:14.889 screaming really really loud your business is 00:07:14.889 --> 00:07:17.170 precious and you got to treat it like that and 00:07:17.170 --> 00:07:18.930 if you get just i'm going to call it distractions 00:07:18.930 --> 00:07:20.449 because i think that's what it is if you get 00:07:20.449 --> 00:07:23.850 distracted by all the the noise and everybody 00:07:23.850 --> 00:07:26.250 crying here and there that's going to impact 00:07:26.250 --> 00:07:30.589 your business and again in a negative way ignore 00:07:30.589 --> 00:07:33.910 it make your plans for your business like there 00:07:33.910 --> 00:07:35.790 were a lot of on the mastermind call there were 00:07:35.790 --> 00:07:38.389 a lot of what if What should I do kind of scenarios? 00:07:38.649 --> 00:07:40.089 They haven't thought it through. They didn't 00:07:40.089 --> 00:07:43.230 have a plan versus myself. I had a plan because 00:07:43.230 --> 00:07:45.709 I based it off six months ago. Some of those 00:07:45.709 --> 00:07:47.750 people weren't around six months ago, to be fair. 00:07:47.970 --> 00:07:51.470 So there's no reason they would not ask those 00:07:51.470 --> 00:07:53.250 questions and they should have asked those questions, 00:07:53.350 --> 00:07:54.589 which are good to have. But once you have those 00:07:54.589 --> 00:07:57.449 plans in place, you're kind of on an easy street. 00:07:57.490 --> 00:07:59.209 You're just ready to go and you're just rolling 00:07:59.209 --> 00:08:01.370 with the punches and you're smiling while doing 00:08:01.370 --> 00:08:05.220 it because you're prepared. I'm going to switch 00:08:05.220 --> 00:08:07.379 it here away from this whole Amazon topic and 00:08:07.379 --> 00:08:10.660 get a little bit more into why people shouldn't 00:08:10.660 --> 00:08:13.480 listen to YouTubers and podcasters like ourselves. 00:08:13.800 --> 00:08:16.160 Johnny said it already this call. Everybody can 00:08:16.160 --> 00:08:18.639 run their business as they see fit, right? And 00:08:18.639 --> 00:08:22.620 anybody can be a reseller, the term we love, 00:08:22.680 --> 00:08:24.519 because we love it so much it's even in the title 00:08:24.519 --> 00:08:26.660 of our podcast, right? It's not the small business, 00:08:26.779 --> 00:08:29.569 right? It's not the Entrepreneur Mindset Podcast. 00:08:29.790 --> 00:08:32.610 It's the Reseller Podcast. And with this comes 00:08:32.610 --> 00:08:36.350 the wonderful realm of social media and YouTube 00:08:36.350 --> 00:08:39.649 content creation that I believe leads more people 00:08:39.649 --> 00:08:42.309 astray than actually helps them in today's world 00:08:42.309 --> 00:08:45.549 and age. There are great content creators out 00:08:45.549 --> 00:08:47.870 there, right? Don't get me wrong. There's honest, 00:08:47.909 --> 00:08:50.470 straight shooting. They'll tell you everything's 00:08:50.470 --> 00:08:53.330 going on type content creators. But for everyone. 00:08:54.090 --> 00:08:56.230 Of me and Johnny's that exist in the YouTube 00:08:56.230 --> 00:08:58.750 realm, in the social media realm, there's probably 00:08:58.750 --> 00:09:02.110 25 that, you know, anybody can do this, right? 00:09:02.169 --> 00:09:04.149 Fake it until you make it. And reselling you 00:09:04.149 --> 00:09:07.549 100 % can fake it until you make it. And I've 00:09:07.549 --> 00:09:10.289 developed the theory along, not a theory, but 00:09:10.289 --> 00:09:13.110 like a rule set of. If I'm going to have somebody 00:09:13.110 --> 00:09:15.230 in my inner circle, which is very, very small, 00:09:15.289 --> 00:09:17.570 probably a lot smaller than most people would 00:09:17.570 --> 00:09:19.789 assume the used book guy circle is, right? Like 00:09:19.789 --> 00:09:22.750 I've been in the same niche for five years. I've 00:09:22.750 --> 00:09:26.049 sold the same junk for five years. Everybody 00:09:26.049 --> 00:09:28.750 probably thinks I'm like, everybody, come on 00:09:28.750 --> 00:09:30.429 over. Yeah, everybody's got my number, right? 00:09:30.490 --> 00:09:33.409 Like it is, that is the furthest thing from truth. 00:09:33.470 --> 00:09:35.649 I'll tell you right now, my circle is very, very 00:09:35.649 --> 00:09:38.049 small. And there's some requirements to get into 00:09:38.049 --> 00:09:40.570 the circle, right? So first thing I need to say. 00:09:40.960 --> 00:09:42.860 What's up, Amazon tellers? We wanted to take 00:09:42.860 --> 00:09:45.000 a second to talk about GoToLister, the software 00:09:45.000 --> 00:09:47.480 me and Johnny both use to list and manage our 00:09:47.480 --> 00:09:50.559 inventory and grow our businesses. With the fastest 00:09:50.559 --> 00:09:52.539 listing speeds out there and built -in profit 00:09:52.539 --> 00:09:55.919 analytics, it's a no -brainer. Easily and quickly 00:09:55.919 --> 00:09:58.840 have items available for sale using 2D barcodes 00:09:58.840 --> 00:10:01.179 and get more for your items with its built -in 00:10:01.179 --> 00:10:03.700 smart pricing. Make sure to check out the 30 00:10:03.700 --> 00:10:06.600 -day free trial at gotolister .com backslash 00:10:06.600 --> 00:10:09.039 Mike or using the link in the description below. 00:10:09.690 --> 00:10:11.289 If I'm even going to listen to what you have 00:10:11.289 --> 00:10:14.929 to say, I need to see like your actual P &L statement. 00:10:15.169 --> 00:10:17.570 I know. I know. I'm not trying to approve you 00:10:17.570 --> 00:10:19.970 for a loan. But if I'm going to listen to business 00:10:19.970 --> 00:10:24.309 advice from somebody, I need to know like, hello, 00:10:24.529 --> 00:10:27.070 do you have a business? Right. Like because anybody 00:10:27.070 --> 00:10:28.970 can sit here, Johnny, on the Internet and say, 00:10:29.070 --> 00:10:31.710 yeah, I got a six figure business or, you know, 00:10:31.710 --> 00:10:34.700 seven figure business or I'm selling. 20k a month 00:10:34.700 --> 00:10:37.279 on this platform that platform i need physical 00:10:37.279 --> 00:10:39.919 proof maybe that's short -sighted of me but hey 00:10:39.919 --> 00:10:41.860 it keeps my circle nice and clean and i know 00:10:41.860 --> 00:10:43.320 the people that are in there actually making 00:10:43.320 --> 00:10:45.700 some damn money i don't know if you have like 00:10:45.700 --> 00:10:50.720 a criteria for your circle do you yes give me 00:10:50.720 --> 00:10:52.159 give me one of the things you got that's like 00:10:52.159 --> 00:10:57.299 criteria based um if you can't explain to me 00:10:57.299 --> 00:11:00.000 how you're making money or it's very similar 00:11:00.000 --> 00:11:04.710 to yours uh I make X amount of money a year, 00:11:04.710 --> 00:11:08.049 but I'm like, okay, how much of that's coming 00:11:08.049 --> 00:11:10.590 from each of your sales divisions? I don't know. 00:11:10.789 --> 00:11:12.809 I'm like, okay, you're done. Crossing you off. 00:11:14.389 --> 00:11:16.730 I know my eBay numbers. I know my Amazon numbers. 00:11:16.830 --> 00:11:19.649 I know my consignment numbers. And I know my 00:11:19.649 --> 00:11:22.629 cash dealing numbers. I know how much each one 00:11:22.629 --> 00:11:24.929 of those channels is making. To me, that's very 00:11:24.929 --> 00:11:27.389 simplistic. That's business 101. If you can't 00:11:27.389 --> 00:11:29.210 answer that question, I don't care if you're 00:11:29.210 --> 00:11:32.629 making 10 figures. I don't know how much money 00:11:32.629 --> 00:11:34.210 you're actually clearing. You could be clearing 00:11:34.210 --> 00:11:36.370 negative one dollar, which isn't clearing money. 00:11:36.450 --> 00:11:40.990 You're owing money. I'm done with you. It's it's 00:11:40.990 --> 00:11:43.889 right. I mean, I think I think a lot of people 00:11:43.889 --> 00:11:46.070 get caught up with the glitz and glamour and, 00:11:46.129 --> 00:11:49.149 you know, we'll have the the nerds that comment 00:11:49.149 --> 00:11:51.470 on this podcast. Like people should have to tell 00:11:51.470 --> 00:11:54.490 you that their their sales or income or this 00:11:54.490 --> 00:11:57.029 or that they don't have to. I just don't have 00:11:57.029 --> 00:11:58.990 to follow that shit, right? Like I don't, you 00:11:58.990 --> 00:12:00.750 don't have to tell me nothing, but don't think 00:12:00.750 --> 00:12:02.690 you're going to be like, you know, when me and 00:12:02.690 --> 00:12:04.889 Johnny go to the rodeo, like you're not invited 00:12:04.889 --> 00:12:07.350 to the rodeo with us, right? Like you're kind 00:12:07.350 --> 00:12:09.590 of beat here. Like it's fine. Anybody can post 00:12:09.590 --> 00:12:11.929 whatever they want. I'm just saying we have to 00:12:11.929 --> 00:12:13.830 be realistic when people are talking out their 00:12:13.830 --> 00:12:15.649 ass. And there's a lot of it that goes on in 00:12:15.649 --> 00:12:19.090 the reselling space. Here's another one. I'm 00:12:19.090 --> 00:12:21.330 giving away my secret sauce for becoming my friend. 00:12:24.029 --> 00:12:26.570 You're solving your own problems, but you may 00:12:26.570 --> 00:12:29.590 have a question on the solution path. Like I'm 00:12:29.590 --> 00:12:32.409 doing this. What do you think about that versus 00:12:32.409 --> 00:12:35.870 how? It's not I'm attempting something to see 00:12:35.870 --> 00:12:38.850 if it works. Experimenting, pushing the envelope, 00:12:39.110 --> 00:12:44.090 questioning of. Will this work? Will this not 00:12:44.090 --> 00:12:47.309 work versus how do I do something? The people 00:12:47.309 --> 00:12:49.429 that can answer that, how do I do something? 00:12:49.950 --> 00:12:53.279 Checkmark. Cool people. Because they're on to 00:12:53.279 --> 00:12:55.799 the next important question. I know the how, 00:12:56.059 --> 00:13:01.240 but if, I love the if, if I do this, what do 00:13:01.240 --> 00:13:04.259 you think will happen? And it's speculative of, 00:13:04.299 --> 00:13:05.879 well, you should probably run an experiment, 00:13:06.000 --> 00:13:08.139 A -B test it, see if it works or not, is usually 00:13:08.139 --> 00:13:11.620 the answer. Or here's my hypothesis, opinion, 00:13:12.019 --> 00:13:14.580 take it with a grain of salt, of why that probably 00:13:14.580 --> 00:13:17.679 won't work. because I've done a similar experiment. 00:13:17.799 --> 00:13:19.940 So it was an exchange of information, more so 00:13:19.940 --> 00:13:24.500 of how to tutorial simplistic 101 questions. 00:13:24.700 --> 00:13:29.620 The people that can ask questions on pushing 00:13:29.620 --> 00:13:32.279 the envelope, I consider them a valuable resource 00:13:32.279 --> 00:13:35.460 because we're in business and business people 00:13:35.460 --> 00:13:38.460 take risk. If we can squeeze a dollar out of 00:13:38.460 --> 00:13:42.679 something, we will. Or better yet. Okay, I'm 00:13:42.679 --> 00:13:45.080 squeezing a dollar out of it now. I want to squeeze 00:13:45.080 --> 00:13:47.480 that to 10. How do I squeeze 10 more dollars 00:13:47.480 --> 00:13:50.659 out of doing the same thing? Those people I consider 00:13:50.659 --> 00:13:54.759 on the right path to success. The next one that's 00:13:54.759 --> 00:13:58.500 kind of going to lead us into the talk of diversifying 00:13:58.500 --> 00:14:02.879 your business and why I personally think it is 00:14:02.879 --> 00:14:06.480 very, very dangerous to do such a thing is for 00:14:06.480 --> 00:14:10.330 me, everybody's business model. is the best business 00:14:10.330 --> 00:14:13.809 model to themselves right like you come across 00:14:13.809 --> 00:14:16.330 i start watching another channel right and you 00:14:16.330 --> 00:14:19.429 know we just had you know st louis bookkeeper 00:14:19.429 --> 00:14:23.090 on doing whatnot right to him what not what's 00:14:23.090 --> 00:14:25.009 not it right like this ain't nothing else even 00:14:25.009 --> 00:14:28.269 matters in this man's life right like and that's 00:14:28.269 --> 00:14:29.789 what i'm trying to say when you see these other 00:14:29.789 --> 00:14:33.000 channels i get recommended tons of entrepreneur 00:14:33.000 --> 00:14:35.360 different businesses on YouTube, right? Vending 00:14:35.360 --> 00:14:37.259 machines, rent and tour cars, like there's a 00:14:37.259 --> 00:14:39.399 million car washes, whatever that one may be, 00:14:39.500 --> 00:14:41.440 like there's a million. And to that person that's 00:14:41.440 --> 00:14:44.320 posting that content, that is the best business 00:14:44.320 --> 00:14:46.419 model. There's nothing that's even close to it. 00:14:46.500 --> 00:14:48.299 So when we start getting sucked down these other 00:14:48.299 --> 00:14:50.879 rabbit holes, especially in reselling, and a 00:14:50.879 --> 00:14:53.740 lot of it is platform -based, right? And if I 00:14:53.740 --> 00:14:56.639 got to hear another person tell me, Because Amazon's 00:14:56.639 --> 00:14:59.279 buy box is broken, Johnny, that that's why you 00:14:59.279 --> 00:15:01.539 shouldn't have all your eggs in one basket. And 00:15:01.539 --> 00:15:03.820 this is why you need an eBay store. And I say, 00:15:03.899 --> 00:15:09.779 hold up. If you were doing over $175 ,000 in 00:15:09.779 --> 00:15:11.980 the last 12 months, real numbers from my numbers, 00:15:12.159 --> 00:15:14.919 don't make me print out the paper right now and 00:15:14.919 --> 00:15:17.360 show you all. Your ass won't be talking about 00:15:17.360 --> 00:15:22.360 diversification. It's always, I'm fired up today, 00:15:22.419 --> 00:15:25.419 dude. I'm going nuts. All right. It's easy to 00:15:25.419 --> 00:15:28.240 diversify when there's peanuts coming in the 00:15:28.240 --> 00:15:31.360 bank account. Yep. When the big bills are coming 00:15:31.360 --> 00:15:35.200 in, you're going to tell me, you mean to tell 00:15:35.200 --> 00:15:38.519 me right here, right now, right? To say, the 00:15:38.519 --> 00:15:41.259 hell with the 15 to 20K in sales every month, 00:15:41.419 --> 00:15:45.340 the six to $10 ,000 in profit every month. You 00:15:45.340 --> 00:15:47.740 want me to go to the storage unit and start listing 00:15:47.740 --> 00:15:51.659 on eBay. Have we lost our damn minds, Johnny? 00:15:52.460 --> 00:15:55.980 Pretty much. I mean, I listen to a lot of business 00:15:55.980 --> 00:15:59.159 owners outside of reselling because there's always 00:15:59.159 --> 00:16:02.279 something I can pull from those guys. A good 00:16:02.279 --> 00:16:05.179 example of this, and yes, I do recommend listening 00:16:05.179 --> 00:16:08.340 to them, is the Operators Podcast. They got a 00:16:08.340 --> 00:16:12.019 guy from Woods Wallet, the hex clad stuff on 00:16:12.019 --> 00:16:15.259 there. Millionaire people, right? They're making 00:16:15.259 --> 00:16:16.879 more money than me. They're making more money 00:16:16.879 --> 00:16:18.620 than I could ever dream to make on reselling. 00:16:18.700 --> 00:16:21.259 They always have something smarter that I haven't 00:16:21.259 --> 00:16:23.620 heard. that they're saying that I need to take 00:16:23.620 --> 00:16:27.379 in. Because those guys are on a different level 00:16:27.379 --> 00:16:29.419 than I am. And I like learning from people who 00:16:29.419 --> 00:16:31.500 are smarter than I. And those people definitely 00:16:31.500 --> 00:16:35.340 are. Now, sometimes they talk above my head and 00:16:35.340 --> 00:16:36.940 I have to go figure out what the hell they're 00:16:36.940 --> 00:16:39.200 talking about. But that makes me a smarter business 00:16:39.200 --> 00:16:41.759 owner in general. And they do have their own 00:16:41.759 --> 00:16:43.440 little group, but I think it's like a 10 million 00:16:43.440 --> 00:16:46.500 gateway to entry. So good luck with that, resellers. 00:16:47.159 --> 00:16:51.519 Not a lot of resellers pulling in 10 mil. Another 00:16:51.519 --> 00:16:53.960 one I've listened to was a really smart gentleman. 00:16:53.980 --> 00:16:56.419 This was years ago. He stopped posting on YouTube, 00:16:56.480 --> 00:17:00.240 but he ran a lawn care business and he had a 00:17:00.240 --> 00:17:04.119 three -man crew that cleared, in the bank, 1 00:17:04.119 --> 00:17:08.480 .5 million of one crew he did. But he was very 00:17:08.480 --> 00:17:10.400 honest about his numbers is why I appreciated 00:17:10.400 --> 00:17:12.480 this gentleman. He could not reproduce it with 00:17:12.480 --> 00:17:16.039 his other crews because of all the little... 00:17:16.440 --> 00:17:18.940 The route they had was like the best you could 00:17:18.940 --> 00:17:21.460 ever hope for. It was like lawn after lawn after 00:17:21.460 --> 00:17:23.660 lawn after lawn. They could pretty much just 00:17:23.660 --> 00:17:25.759 go in a straight line and mow like 10 lawns at 00:17:25.759 --> 00:17:29.940 once. So less travel time, less downtime. They 00:17:29.940 --> 00:17:32.319 could just mow all day, right? Sharpen the blades. 00:17:32.519 --> 00:17:35.279 But it was a beautiful business, just that one 00:17:35.279 --> 00:17:38.859 crew. But all of his other crews, like half the 00:17:38.859 --> 00:17:42.059 numbers. And I appreciate the honesty in that. 00:17:42.160 --> 00:17:44.410 And again. It's getting that honesty out in the 00:17:44.410 --> 00:17:47.589 world, which I think is rare these days. And 00:17:47.589 --> 00:17:54.390 there is something to be said of where do we 00:17:54.390 --> 00:17:57.269 go for the information outside of YouTube? There's 00:17:57.269 --> 00:17:59.390 not a whole lot of places, honestly. No, dude, 00:17:59.430 --> 00:18:02.049 that's why we were talking about our inner circle 00:18:02.049 --> 00:18:05.410 of actual business owners, right? Like, that 00:18:05.410 --> 00:18:08.160 is the only... you need real life experience, 00:18:08.240 --> 00:18:11.059 right? It's kind of like when you start a job 00:18:11.059 --> 00:18:13.500 and they're like, here, watch this VHS tape and 00:18:13.500 --> 00:18:14.980 it's going to train you versus you just doing 00:18:14.980 --> 00:18:17.680 on the job training, right? Like the only job's 00:18:17.680 --> 00:18:19.539 always going to be better. So what you're saying 00:18:19.539 --> 00:18:22.279 is right. And I guess it does suck because not 00:18:22.279 --> 00:18:25.160 a lot of people have inner circles. Thankfully, 00:18:25.200 --> 00:18:27.259 there are groups out there that are actually 00:18:27.259 --> 00:18:29.539 beneficial. You know, you got your Patreon, my 00:18:29.539 --> 00:18:31.849 group, there's... other big resong groups out 00:18:31.849 --> 00:18:34.009 there that actually help. But I think, you know, 00:18:34.029 --> 00:18:36.589 even at that scale, we're still a percent of 00:18:36.589 --> 00:18:39.849 a percent. And it's just so easy to kind of get 00:18:39.849 --> 00:18:42.890 kind of just, just listen to all the shit that 00:18:42.890 --> 00:18:45.589 goes on. Right. And if you're new, you're not 00:18:45.589 --> 00:18:47.069 going to have this inner circle. You're the new 00:18:47.069 --> 00:18:49.789 guy. Or the new girl. And nobody wants to talk 00:18:49.789 --> 00:18:50.849 to you. They don't know if you're going to stick 00:18:50.849 --> 00:18:52.390 around. They don't know if you're serious. And 00:18:52.390 --> 00:18:53.430 they don't know if you're going to be wasting 00:18:53.430 --> 00:18:56.029 their time. So you're kind of having to fend 00:18:56.029 --> 00:18:58.730 for yourself and shred the water and the shark 00:18:58.730 --> 00:19:02.849 infested and hoping for the best here. And honestly, 00:19:02.990 --> 00:19:06.869 that's how it should be. You should have to quote 00:19:06.869 --> 00:19:09.529 unquote pay your dues before anybody wants to 00:19:09.529 --> 00:19:12.539 talk to you. But while you're doing that, you 00:19:12.539 --> 00:19:15.059 need to be engaged with whatever community you 00:19:15.059 --> 00:19:17.059 decide to roll with. And if you're in a bad one, 00:19:17.220 --> 00:19:18.740 you should be able to tell this pretty quickly, 00:19:18.859 --> 00:19:21.680 go to another one. So you are going to position 00:19:21.680 --> 00:19:25.500 yourself to have a network of people who may 00:19:25.500 --> 00:19:28.480 bother to associate with you down the road so 00:19:28.480 --> 00:19:30.920 you guys can talk amongst your inner circle once 00:19:30.920 --> 00:19:33.559 you get that going. I know it sounds like a bunch 00:19:33.559 --> 00:19:38.160 of horse shit, but... That's how it is. I would 00:19:38.160 --> 00:19:40.460 not have the network of people if I did just 00:19:40.460 --> 00:19:42.619 doing my own thing in the shadows and my business 00:19:42.619 --> 00:19:45.359 would be so far behind where it is now. But because 00:19:45.359 --> 00:19:49.960 I am a little bit open and give an advice nugget 00:19:49.960 --> 00:19:52.400 here and there and are bothered to help somebody 00:19:52.400 --> 00:19:55.319 or chat with somebody from time to time, that 00:19:55.319 --> 00:19:58.140 has helped me position myself to where I am today. 00:19:59.180 --> 00:20:02.160 If I were just, again, to sit in the dark, I 00:20:02.160 --> 00:20:04.119 wouldn't be where I am. I honestly wouldn't. 00:20:04.380 --> 00:20:06.220 I think, you know, I think a big thing here, 00:20:06.319 --> 00:20:08.960 right? I'm telling you that I'm on this Amazon 00:20:08.960 --> 00:20:11.640 plane and if all the engines fail, dude, it is 00:20:11.640 --> 00:20:13.579 what it is, right? We crash and burn. We move 00:20:13.579 --> 00:20:15.279 on to the next thing. Johnny's got a completely 00:20:15.279 --> 00:20:17.460 different business model. So me sitting here 00:20:17.460 --> 00:20:20.519 telling you not to diversify is not like me telling 00:20:20.519 --> 00:20:22.660 Johnny he's an idiot for doing it, right? Like 00:20:22.660 --> 00:20:25.579 Johnny is a whole different beast than the used 00:20:25.579 --> 00:20:27.559 book guy. Right. If you haven't noticed this 00:20:27.559 --> 00:20:31.140 in 160 damn episodes, the guy actually has book 00:20:31.140 --> 00:20:33.859 knowledge. He enjoys books. He understands eBay 00:20:33.859 --> 00:20:37.079 as a platform, but he also enjoys the ease of 00:20:37.079 --> 00:20:39.099 throwing shit in a box and sending it to Amazon. 00:20:39.460 --> 00:20:42.500 He works many, many hours in his business and 00:20:42.500 --> 00:20:44.920 he's fine with that. The problem with diversification 00:20:44.920 --> 00:20:49.019 for these book guy is, oh, and hey, wait a minute. 00:20:49.059 --> 00:20:53.819 I am diversified. All right. Yeah. Not even just. 00:20:54.170 --> 00:20:57.289 I sell on eBay, just not my own. Like I don't 00:20:57.289 --> 00:20:59.630 list my stuff. I send it to him, right? Like 00:20:59.630 --> 00:21:02.069 it goes to Johnny, right? So it's like - You 00:21:02.069 --> 00:21:04.349 got the YouTube though. You got the YouTube and 00:21:04.349 --> 00:21:06.430 you got Amazon. And I guess you got a little 00:21:06.430 --> 00:21:08.769 eBay hustle with sending stuff. No, but see, 00:21:08.849 --> 00:21:11.529 like I try to, with the diversification talks, 00:21:11.650 --> 00:21:13.630 I'm so tired of hearing everybody telling me 00:21:13.630 --> 00:21:16.450 to diversify off Amazon. I want to keep it just 00:21:16.450 --> 00:21:18.990 to damn me starting to sell on other platforms, 00:21:19.170 --> 00:21:22.069 right? I commit to the idea that if the Amazon 00:21:22.069 --> 00:21:26.349 plane crashes, So be it. I'm on board. I'm a 00:21:26.349 --> 00:21:28.710 casualty. You all can make fun of me and laugh 00:21:28.710 --> 00:21:31.250 at the end of the remote. And maybe maybe I'm 00:21:31.250 --> 00:21:34.450 naive to it. Right. Maybe I'm 100 percent naive 00:21:34.450 --> 00:21:37.230 to it. But I built a business that allows me 00:21:37.230 --> 00:21:40.150 if this plane crashes. Guess what, suckers? I'm 00:21:40.150 --> 00:21:42.450 D .B. Cooper and I'm jumping out the back of 00:21:42.450 --> 00:21:45.329 my Amazon money. That's all I'm saying is I have 00:21:45.329 --> 00:21:48.130 a bank account from what I made on Amazon that 00:21:48.130 --> 00:21:50.349 if this goes boom and it never fixes itself, 00:21:50.529 --> 00:21:53.319 Johnny. I'm going to be okay even if I decide 00:21:53.319 --> 00:21:55.900 to do nothing for the next five years of my life. 00:21:56.720 --> 00:21:58.759 And not a lot of people are in that position 00:21:58.759 --> 00:22:04.000 or they're working in that position. Okay, here's 00:22:04.000 --> 00:22:08.160 the hard truth. Amazon, eBay, all of them should 00:22:08.160 --> 00:22:11.700 not be the end of the rainbow for you. The money 00:22:11.700 --> 00:22:14.220 you're pulling in, a portion of it either goes 00:22:14.220 --> 00:22:17.259 to investing, but you should also have another 00:22:17.259 --> 00:22:21.220 thing for... putting it into something that you 00:22:21.220 --> 00:22:24.079 want to do, that you want to enjoy, that will 00:22:24.079 --> 00:22:26.619 make money, whatever that thing is. I can't tell 00:22:26.619 --> 00:22:28.640 you whether that's a lawn care business, whether 00:22:28.640 --> 00:22:32.519 that's a bookstore, whether that's, I don't know, 00:22:32.640 --> 00:22:35.500 a radio shack, small parts, electronic store, 00:22:35.579 --> 00:22:37.920 whatever. Your own thing that can make money, 00:22:37.960 --> 00:22:40.259 that can generate money. Because that thing, 00:22:40.359 --> 00:22:43.440 that's secure and safe. What we do over here, 00:22:43.579 --> 00:22:48.519 we work. We are under the employ. mr ebay mr 00:22:48.519 --> 00:22:53.779 amazon mr etsy and then mr mrs whatever they 00:22:53.779 --> 00:22:55.500 could tell us to take a walk anytime they want 00:22:55.500 --> 00:22:58.180 but this thing over here that we pump money in 00:22:58.180 --> 00:23:02.099 and sweat equity in and and it's finally making 00:23:02.099 --> 00:23:06.079 money that's ours that's forever um that could 00:23:06.079 --> 00:23:08.799 be real estate investing property rentals all 00:23:08.799 --> 00:23:11.599 that kind of stuff you got to be planning for 00:23:11.599 --> 00:23:14.220 that because and also if you're on the older 00:23:14.220 --> 00:23:17.380 side like I'm sorry. Picking up boxes of even 00:23:17.380 --> 00:23:21.900 CDs and DVDs and books. You can't do that for 00:23:21.900 --> 00:23:24.359 50 years. I mean, you want to do that for 50 00:23:24.359 --> 00:23:25.700 years. That's your call. You're getting us in 00:23:25.700 --> 00:23:30.339 trouble again, dude. Okay. I don't care. You 00:23:30.339 --> 00:23:34.920 need to plan for these things. And I'm going 00:23:34.920 --> 00:23:37.380 to wrap it into the last one I wanted to cover 00:23:37.380 --> 00:23:40.880 here is people that haven't actively been selling 00:23:40.880 --> 00:23:44.890 in your space for X amount of time. you should 00:23:44.890 --> 00:23:47.109 not be taking advice from. All right, so how 00:23:47.109 --> 00:23:51.829 would I say this? So if Johnny's giving me eBay 00:23:51.829 --> 00:23:54.549 advice and he hasn't sold on eBay in six months, 00:23:54.750 --> 00:23:56.809 Johnny, your advice is dead. I'm out of touch. 00:23:56.950 --> 00:23:59.970 Yeah, you shouldn't take advice. Like, all right, 00:23:59.970 --> 00:24:02.470 there's business practices that Johnny has, of 00:24:02.470 --> 00:24:04.849 course, learned over the course of him being 00:24:04.849 --> 00:24:07.390 an entrepreneur and growing a business, 100%, 00:24:07.390 --> 00:24:09.509 right? You can't take that away from him. But 00:24:09.509 --> 00:24:11.900 if we're talking about specific... build your 00:24:11.900 --> 00:24:14.859 business on specific platform type advice. I 00:24:14.859 --> 00:24:17.240 mean, let's look, you know, how much has eBay 00:24:17.240 --> 00:24:19.440 changed this year? How much has Amazon changed 00:24:19.440 --> 00:24:21.660 this year, dude? It's like, it's nothing like 00:24:21.660 --> 00:24:25.579 it used to be, right? Right. I'll give a practical 00:24:25.579 --> 00:24:29.180 example of this. I used to be in marketing and 00:24:29.180 --> 00:24:32.980 I got tons of phone calls my first year because 00:24:32.980 --> 00:24:36.339 I still had the knowledge. But I'll tell you 00:24:36.339 --> 00:24:38.859 right now, after being almost five years away 00:24:38.859 --> 00:24:41.769 from it, The landscape is totally different. 00:24:41.950 --> 00:24:44.849 I don't know what I I'm not up to par on things. 00:24:44.990 --> 00:24:48.710 And my advice and my expertise is irrelevant. 00:24:49.109 --> 00:24:51.670 If you came and asked me for marketing advice 00:24:51.670 --> 00:24:54.410 on social platforms today, it really is. Now, 00:24:54.430 --> 00:24:56.210 me jumping on YouTube, I'm having to relearn 00:24:56.210 --> 00:24:58.130 all that stuff because that's associated. But 00:24:58.130 --> 00:25:01.029 I'm out of touch. Nobody would pick me up today. 00:25:01.230 --> 00:25:04.089 And if they did, I wouldn't be making the salary 00:25:04.089 --> 00:25:06.490 I was making back then because I was an expert 00:25:06.490 --> 00:25:10.539 back then. I'm an amateur now. It's just that 00:25:10.539 --> 00:25:13.940 much time in Internet land when things are rapidly 00:25:13.940 --> 00:25:15.799 being upgraded and changed like you were talking 00:25:15.799 --> 00:25:19.380 about is so fast. You got to be in it every day, 00:25:19.420 --> 00:25:22.240 every day of the week to be considered a quote 00:25:22.240 --> 00:25:24.619 unquote expert, in my opinion. If you take if 00:25:24.619 --> 00:25:27.180 you take a month off, I think you're starting 00:25:27.180 --> 00:25:29.880 to be out of touch, even if that small time frame. 00:25:30.200 --> 00:25:34.660 I think we kind of it's almost. I'll compare 00:25:34.660 --> 00:25:36.920 it to sports, right? So, like, there's a Hall 00:25:36.920 --> 00:25:38.980 of Fame, right? Like, people that haven't played 00:25:38.980 --> 00:25:41.619 the game in X amount of time, right? But, like, 00:25:41.640 --> 00:25:43.579 they have all their knowledge from when they 00:25:43.579 --> 00:25:45.559 played. But, right, you can't take the same things 00:25:45.559 --> 00:25:48.099 they took away from the game and apply them to 00:25:48.099 --> 00:25:50.019 today's game because the rules have changed. 00:25:50.339 --> 00:25:53.440 There's different rules. Just the overall, you 00:25:53.440 --> 00:25:55.579 know, kind of landscape of the sport has changed. 00:25:55.740 --> 00:25:58.039 It is the same in resale. And I find it hard 00:25:58.039 --> 00:26:00.700 for me to take advice from somebody. that hasn't 00:26:00.700 --> 00:26:03.119 sold a book, CD or DVD in Amazon in the past 00:26:03.119 --> 00:26:05.079 three months, that's probably being lenient. 00:26:05.140 --> 00:26:06.920 Probably be one month if I was going to be real 00:26:06.920 --> 00:26:10.440 hard ass about it. But like, I'm sorry, but like, 00:26:10.519 --> 00:26:13.940 that's why I enjoy the group because I get to, 00:26:13.940 --> 00:26:16.299 I get to do one -on -ones and I get to see people 00:26:16.299 --> 00:26:18.960 every day that are out there in the thick of 00:26:18.960 --> 00:26:20.880 it. Right. And I'm going to take more away from 00:26:20.880 --> 00:26:24.180 every single person that doesn't have a YouTube 00:26:24.180 --> 00:26:27.430 channel. And is actually out there making things 00:26:27.430 --> 00:26:30.309 happen, sending boxes in, struggling through 00:26:30.309 --> 00:26:33.130 the business than somebody who sold on Amazon 00:26:33.130 --> 00:26:36.190 six months ago and is still trying to tell people 00:26:36.190 --> 00:26:39.690 how they should run their Amazon business. Right. 00:26:39.750 --> 00:26:42.849 And there's a certain amount of knowledge you 00:26:42.849 --> 00:26:45.130 can take from these folks. Yeah. And there's 00:26:45.130 --> 00:26:47.410 a lot of it you can't. So you got to listen to 00:26:47.410 --> 00:26:50.569 these people with a grain of salt and don't degrade 00:26:50.569 --> 00:26:53.609 them. There's no need for that. But listen to 00:26:53.609 --> 00:26:56.269 what they have to say, and then on your list 00:26:56.269 --> 00:26:58.329 of things you made of things they said, cross 00:26:58.329 --> 00:27:00.789 out stuff that you know they don't know what 00:27:00.789 --> 00:27:03.029 they're talking about. Because it's not that 00:27:03.029 --> 00:27:06.250 they're telling you what they knew then. It's 00:27:06.250 --> 00:27:08.430 not that it's irrelevant, but it's irrelevant 00:27:08.430 --> 00:27:11.470 now. It was relevant then, it's irrelevant now. 00:27:11.670 --> 00:27:13.650 And there's a fundamental difference there. They're 00:27:13.650 --> 00:27:15.410 telling you what they know. They're giving you 00:27:15.410 --> 00:27:18.289 their knowledge and their experience. Now, you 00:27:18.289 --> 00:27:22.140 taking a sleuth and filtering out what's... good 00:27:22.140 --> 00:27:24.559 to keep for yourself, that's important too. And 00:27:24.559 --> 00:27:28.740 that's a skill set, I would say, honestly. And 00:27:28.740 --> 00:27:31.359 you got to learn to read between the lines and 00:27:31.359 --> 00:27:34.480 take stuff for you. And you're going to listen 00:27:34.480 --> 00:27:36.160 to some bad advice and you're going to take some 00:27:36.160 --> 00:27:38.460 bad advice before you learn this lesson and learn 00:27:38.460 --> 00:27:41.240 how to listen a little bit better. I'm going 00:27:41.240 --> 00:27:43.430 to wrap it up here with... We talked about our 00:27:43.430 --> 00:27:45.990 inner circle. The exact people Johnny just talked 00:27:45.990 --> 00:27:49.250 about can exist in your outer circle. So people 00:27:49.250 --> 00:27:52.670 you take business structure from, the podcast 00:27:52.670 --> 00:27:54.529 Johnny was talking about, there's other things. 00:27:54.589 --> 00:27:56.210 These people aren't selling books. They don't 00:27:56.210 --> 00:27:58.470 give a shit about eBay, but you still can learn 00:27:58.470 --> 00:28:00.210 things from this. It's kind of the same idea 00:28:00.210 --> 00:28:02.130 when we have people on from other platforms. 00:28:02.289 --> 00:28:04.769 We learn from these people. They all have business 00:28:04.769 --> 00:28:07.009 models that actually work and make sense. So 00:28:07.009 --> 00:28:09.109 just take things with a grain of salt. Don't 00:28:09.109 --> 00:28:11.289 trust everything you see on YouTube, even from 00:28:11.289 --> 00:28:14.759 me and Johnny. Johnny, we don't show every little 00:28:14.759 --> 00:28:17.359 part of our business, all the ups and downs, 00:28:17.400 --> 00:28:20.339 and it's not all green grass and flowers and 00:28:20.339 --> 00:28:22.259 roses. Johnny, you got anything you want to add? 00:28:22.740 --> 00:28:24.640 Yeah, I got two things, actually. Yeah, and here's 00:28:24.640 --> 00:28:27.259 a perfect example. And I've spoken about this 00:28:27.259 --> 00:28:31.680 before. When I was doing my return to Amazon 00:28:31.680 --> 00:28:33.859 and the rules had changed and I was like, okay, 00:28:33.900 --> 00:28:35.599 I'm running a hardcore experiment. I'm going 00:28:35.599 --> 00:28:37.500 to send in everything I can as long as it has 00:28:37.500 --> 00:28:40.539 a score. That worked great for a while. And I 00:28:40.539 --> 00:28:44.119 was talking about it and I failed to mention 00:28:44.119 --> 00:28:46.319 this at least for a little while. Do not copy 00:28:46.319 --> 00:28:49.539 me. Please do not copy me. You should not copy 00:28:49.539 --> 00:28:51.859 me because I am running an experiment that I 00:28:51.859 --> 00:28:53.400 don't know how it's going to work out. But so 00:28:53.400 --> 00:28:55.920 far it's working good. A few people did not listen 00:28:55.920 --> 00:28:58.299 to me. And those few people suffered the same 00:28:58.299 --> 00:29:00.640 thing I did at the end of that experiment of 00:29:00.640 --> 00:29:03.920 here's your gigantic ass bill and you got to 00:29:03.920 --> 00:29:07.099 pay it off now. I felt bad, but I did tell them 00:29:07.099 --> 00:29:11.450 and everybody else. don't copy me. Because when 00:29:11.450 --> 00:29:14.009 you run an experiment, that can be an outcome 00:29:14.009 --> 00:29:19.309 of an experiment. You will fail. And, I mean, 00:29:19.329 --> 00:29:21.410 I made money that year, don't get me wrong, but 00:29:21.410 --> 00:29:23.769 that big bill wasn't worth it at the end. But 00:29:23.769 --> 00:29:27.690 I digress. To the outer circle point, and this 00:29:27.690 --> 00:29:30.529 is my last thing here, I have somebody I specifically 00:29:30.529 --> 00:29:34.230 call when I know I'm going to do the opposite 00:29:34.230 --> 00:29:37.750 of everything they have to say. And that's useful 00:29:37.750 --> 00:29:39.759 to me. It's like a sounding board because I know 00:29:39.759 --> 00:29:41.339 whatever they say, I'm going to do the exact 00:29:41.339 --> 00:29:45.579 opposite because they're too conservative. And 00:29:45.579 --> 00:29:49.539 this person I call father, he's bad at business. 00:29:49.640 --> 00:29:53.319 He's tried a couple of businesses. So if I give 00:29:53.319 --> 00:29:56.640 him a scenario and get his thoughts, dear old 00:29:56.640 --> 00:29:59.220 dad, and he tells me what he would do, I'm like, 00:29:59.259 --> 00:30:01.019 I'm not doing that. I'm going to do the exact 00:30:01.019 --> 00:30:03.680 opposite. Thank you, pops. I'll talk to you in 00:30:03.680 --> 00:30:07.180 six months. Dude, that's so true. That's so true. 00:30:07.240 --> 00:30:09.240 You kind of hit everything on the head. So we'll 00:30:09.240 --> 00:30:11.079 wrap it up here. We appreciate you guys listening 00:30:11.079 --> 00:30:13.279 wherever you're listening or watching over on 00:30:13.279 --> 00:30:15.420 the YouTube. And we will talk to you all next 00:30:15.420 --> 00:30:17.960 week's episode. Thanks for listening to another 00:30:17.960 --> 00:30:20.859 episode of the Reseller's Mindset Podcast. Today's 00:30:20.859 --> 00:30:23.259 full episode and all previous episodes are available 00:30:23.259 --> 00:30:25.799 to all YouTube members, along with the weekly 00:30:25.799 --> 00:30:28.539 Zoom call and private Discord. Head on over to 00:30:28.539 --> 00:30:31.319 youtube .com backslash to use book guy and consider 00:30:31.319 --> 00:30:33.380 joining for as little as $2 .99 a month.