WEBVTT

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Welcome back to another episode of the Reseller's

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Mindset Podcast. My name is Mike, also known

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as the Used Book Guy on YouTube, along with my

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friend and fellow full -time reseller, Johnny

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B. We help people start and grow their reselling

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businesses from the ground up. We also have a

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weekly Zoom call and private Discord for all

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YouTube members. Head on over to youtube .com

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backslash usedbookguy to join the channel and

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gain access to the full -length podcast, Zoom

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call, and private Discord today. Let's get into

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this week's episode. What is up, everybody? Welcome

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into another episode of Resellers Mindset Podcast.

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Mike next to Johnny, knowing your limitations.

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And I think there's two sides to this coin because

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knowing your limitations, not only does that

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mean I know everybody here, we all work so hard,

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know your limitations. I think it also goes the

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other way where knowing what you possibly can

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do in the time we have will allow you to make

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more money. And that's kind of where I want to

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start. I'm going to give some personal. reference

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as always because you know uh we kind of are

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knee deep in this every single day and i'll be

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the first one to admit i don't work the hours

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that uh johnny sits here and works every single

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week and i'm a okay with that but i have worked

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harder longer hours this year and i really ask

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myself this lots of times is there really somebody

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out there that can't find an extra hour or two

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to make extra money on the side? And I think

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the answer, even for Johnny, is no. I think if

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somebody wants to change their situation financially

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and that requires them putting in an extra hour

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or two a day or maybe five to 10 hours a week,

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if you really want it, you really can get it

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done. Now, like I said. by no means necessary

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am i working 80 hours a week but i have put in

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more hours this year and i have seen the results

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of said extra hours you know doing my first twenty

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thousand dollar month that i ever did on amazon

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just by thrifting books cds and dvds is crazy

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to me and i think i kind of got to that realization

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like you know what I want to retire someday.

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I want to have all of these things. And that

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requires the wonderful evil thing that everybody

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calls money and money. Money motivates me. And

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because I've had no money and I know how much

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it sucks not to have money. And I know the stress

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of not having money. So money motivated me to

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work harder this year. And I will say, you know,

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knowing my limitations, do I have weeks where

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I go way too hard? And Deb's like, you're going

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to burn yourself out. She's always right. Right.

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I go out. Spend the day, and I'm like, yeah,

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I probably shouldn't have spent this 10 -hour

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day out, but it comes with it, and at least I

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know at the end of the day, well, if I take off

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the next two or three days, I got as much inventory

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as I possibly could. I'm curious, Johnny, with

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limitations, what side do you see it from? Do

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you see it from the side where people need to

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slow down or people need to speed up? Slow down,

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because you can see. disaster coming if you're

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slower that you can course correct if you're

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slower. We want to go as fast as possible because

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making money, right? We all want to make more

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and more money. We're greedy. Fine. That's great.

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But you're going to make mistakes if you go way

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too fast. In my opinion, limitations get bucketed

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into three different buckets. You have your physical

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limitations. You have your financial limitations.

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And you have your business limitations. Your

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business cannot take this on. It's not possible,

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which could be financial, but it could also be

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employee dependent. It could also be space dependent.

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It could be all these other things. I mean, so

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it's kind of a subset of financial, but I do

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consider its own personal bucket. Or maybe it's

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not. for your business saying no is very powerful

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and you need to know when to say no so that's

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why i think that there's the three buckets there

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and it's hard to recognize that you can't do

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everything you're not superhuman you don't have

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a unlimited war chest of money and or resources

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and knowing that and being self -aware of that

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makes you a a better person and be a better business

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owner of any kind, I think. And that could even

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spill over to your personal life as well, knowing

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all these limitations. Like I throw my back out

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a couple of times because I was just, I want

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to make less trips. So I'm going to carry more

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weight and mistakes were made. And you know what?

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That mistake costs me whenever I decide to be

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stubborn like that two to three days, because

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I'm laid up and I can barely do technical work

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on a computer. It's not worth it. It is absolutely

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not worth it to do that kind, going over that

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limitation. I, you know, you have recently, you

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know, you got your YouTube channel going. You

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have your own Patreon group now for booksellers.

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Like you, somebody would argue that, hey, Johnny,

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well, you know, you're doing eBay, you're doing

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Amazon, you're juggling all these things. Why

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in the hell would you decide to add something

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else onto your plate? The only way I could do

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that is by cutting some stuff from my plate.

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And I've done that. I was in more groups. And

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then adding YouTube, there was no extra time.

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So I had to cut a couple of my groups in order

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to make the time to budget for my new activity

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that I thought would do better for my business

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and for me personally. Because in my group, it's

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more book talk. It's not necessarily reselling

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talk. I am a book lover. You tell me all the

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time that I love the books. I do. There is more

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to books than just reselling. And I don't have

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really a avenue to talk about those things. So

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I made the channel in order for myself to have

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that. So as both for me mentally and for personally

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and also financially, because there is a monetary

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gain. So it checkmarked all three things for

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me. But in order to do that, I had to analyze

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what am I currently doing? How many calls am

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I attending? And are these calls beneficial to

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me at this stage, at this juncture? Because all

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calls are valuable when you're first starting.

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But as you learn more and more over time, you

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graduate from 1 .0 version of yourself or a zero

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point version of yourself to 2 .0 version at

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some stage. And I feel like I'm at that stage

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right now. And what is not necessarily holding

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me back, but what's still on 1 .0 that I could

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eliminate? And again, all information is valuable,

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but I got to analyze my time. How much of my

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time do I have to give? Yeah, 100%. I mean, you

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hit it all on the head there. And I think about

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like we have our calls and it's funny. Johnny

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does his call and then I'll do the weekly calls

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and we have one where we're on it together. But

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like that's our impasse here, right? Our impasse

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is the podcast. And when we have our monthly

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call, the next level call, we're together. It's

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funny because people are like, Mike, why aren't

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you on Johnny's call? And, you know, people are

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like, Johnny, why aren't you on Mike's call?

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And it's like, we have, you know, we have ourselves.

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We have these businesses. We're two completely

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different people. We don't need to hold hands

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everywhere we go, Johnny. Unfortunately, I know

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you want it, dude. And we just can't do it all

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the time. I know. That's the thing with business,

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right? It's a give and take, right? Understanding

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this. And I think. With Amazon, I think Amazon

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is the most overcome. Booksellers, media sellers

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on Amazon want to make this rocket science. And

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it is the furthest thing from rocket science

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there possibly could be. We probably could train

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some chimpanzees to do the exact work we do.

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That's how foolproof this is. But us as entrepreneurs

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and human beings, we want to overcomplicate this

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CD. That just requires a label over the barcode

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and sending it away. This can't be a one second

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task. I got to turn this into a 30 second to

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a minute task and wipe down the CD and tape the

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CD closed. When in reality, it doesn't matter.

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I've been doing this for, like I told you earlier,

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I'm starting to become a grumpy old man with

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reselling because I've been doing this for so

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long that I know none of this shit matters, but

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I have to pull myself back in and tell. tell

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myself like, okay, if you're a newer seller,

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maybe you really care about your CD being in

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the best shape. But in the grand scheme of things,

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nobody cares. Most people that shop on Amazon

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think they're buying from Amazon. They don't

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even know that people like me and Johnny are

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the ones supplying these items. And I just want

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everybody to be as efficient as possible and

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get your life back and get your time back. And

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that will help you when it comes to like, Just

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being overwhelmed and feeling like you're overworked

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or feeling like you don't have time because you

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have so many things. I've been the complete opposite.

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Like I said, this year I kind of changed it up

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a little bit. I'm going harder for sure. But

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even with my going harder in quotation marks,

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you know, if I want to take today off air to

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the podcast and not go to the library sale, that's

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okay. I'll still be fine. Yeah. This isn't my

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statement here. I think I stole this or I'm going

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to borrow it rather. I'm not going to steal from

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this gentleman from tech. He said there's very

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little new innovation in reselling. There's not

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much new that's happening. I mean, the latest

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thing is probably AI. That's the latest innovation

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that's going on right now. And as far as... it

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being settled on which ai is the best and all

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the all all ai's limitations is this for resellers

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that hasn't really been established yet it's

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probably going to happen in two years and then

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there's nothing there's not gonna be anything

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new to talk about ai ai can do these 10 things

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and that that's as much as ai could do I know

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we're probably going to get some hate for that.

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But no, everything is like that. Everything has

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its limitations. That's what we're talking about

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here today, even AI. Like thumbnails for videos

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and stuff. It could do thumbnails. It could do

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this. It could do that. It could help you cross

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-list. It could help you build a listing software

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or use a listing software. But it can't take

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photos. It'll never be able to take photos. That's

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in robotics, which you could argue you could

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put AI in robotics. As soon as that comes out,

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okay, that's what everybody's going to be talking

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about. Oh, we've replaced employees with robots

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and in conjunction with AI. Now our business

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is really automated. But AI right now cannot

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do photos. That is its limitation. It can't go

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to the photo booth and take photos of your stuff.

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But getting on a tangent there. What's up, Amazon

00:10:57.960 --> 00:10:59.899
sellers? We wanted to take a second to talk about

00:10:59.899 --> 00:11:02.539
GoToLister, the software me and Johnny both use

00:11:02.539 --> 00:11:05.000
to list and manage our inventory and grow our

00:11:05.000 --> 00:11:07.700
businesses. With the fastest listing speeds out

00:11:07.700 --> 00:11:10.120
there and built -in profit analytics, it's a

00:11:10.120 --> 00:11:12.980
no -brainer. Easily and quickly have items available

00:11:12.980 --> 00:11:16.259
for sale using 2D barcodes and get more for your

00:11:16.259 --> 00:11:18.840
items with its built -in smart pricing. Make

00:11:18.840 --> 00:11:21.460
sure to check out the 30 -day free trial at gotolister

00:11:21.460 --> 00:11:24.379
.com backslash Mike or using the link in the

00:11:24.379 --> 00:11:27.480
description below. Yeah, and then there's the

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mental limitation. People have a tendency to

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create more work for them or put work off that

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becomes a huge task later on. And you're exhausted

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and you keep avoiding it and avoiding it, but

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it's always there in the back of your mind taking

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up some mental real estate. And it's going to

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get you and you're going to reach your limit

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and crashing point and either burn out or deal

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with it. But if you were to... deal with it earlier

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on where it doesn't build up to a problem you'll

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have no limit then because you haven't reached

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your mental max because there's no problem anymore

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you've gotten rid of the problem um and as far

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as a financial limitation and the platforms don't

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help because keep offering you these loans right

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Like your business is not there. Okay, I'm going

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to take out a loan and I'm going to try to beat

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the system here and fast track myself. I see

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it time and time again. And it's unfortunate

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because those loans are almost as bad as loan

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shark loans, almost. And they don't outpace it

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or their business plan to outpace it was wrong.

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They didn't know their numbers. And now they

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have debt in their business. And that could put

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them out of business because they can't keep

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up. And then they go take out a second loan and

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the other keep up with the first loan. And it's

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just a disaster. So knowing your financial limitation

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for your business is very, very important. And

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realize you have to build up to certain things

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where that's no longer a limitation. You can

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afford to move forward with, I don't know, getting

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an employee, buying equipment, getting that bigger

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space. Doing those bigger buys because their

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buy cost is really high, like going to like Christie's

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Auction House and buying $10 ,000 books because

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that's how much they cost over there, right?

00:13:20.500 --> 00:13:22.039
If you want to play that game, you got to have

00:13:22.039 --> 00:13:24.879
a bankroll. But in my opinion, you have to build

00:13:24.879 --> 00:13:27.679
up to have that bankroll. Don't take out a loan

00:13:27.679 --> 00:13:30.860
to have a debt bankroll. That's a bad way to

00:13:30.860 --> 00:13:41.049
do it. And so we have these limitations. And

00:13:41.049 --> 00:13:43.850
we have to put them on ourselves. And there's

00:13:43.850 --> 00:13:48.289
self -imposed limitations. And knowing that,

00:13:48.350 --> 00:13:50.830
being self -aware of that, I think is very critical

00:13:50.830 --> 00:13:53.389
to your entire career. Because you're going to

00:13:53.389 --> 00:13:55.370
have different limitations that you're going

00:13:55.370 --> 00:13:57.970
to have to impose on yourself along the way.

00:13:58.110 --> 00:14:01.110
Like, I've gotten here. Okay. My new milestone

00:14:01.110 --> 00:14:03.850
is here. So that is a limitation. I'm not there

00:14:03.850 --> 00:14:06.830
yet. When will I be there? And then that's when

00:14:06.830 --> 00:14:09.149
you put your business hat on and try to forecast

00:14:09.149 --> 00:14:13.129
and figure it all out. And then having the wherewithal

00:14:13.129 --> 00:14:16.590
patience to wait, to wait till you're there.

00:14:16.830 --> 00:14:20.049
That is the hardest thing I think we as resellers

00:14:20.049 --> 00:14:22.549
and business owners have to endure. And it's

00:14:22.549 --> 00:14:24.190
a testament to your character if you're able

00:14:24.190 --> 00:14:28.049
to do that. Now, you can try to figure out things

00:14:28.049 --> 00:14:31.840
along the way to help speed it up. without causing

00:14:31.840 --> 00:14:34.679
a disaster danger zone for yourself. There's

00:14:34.679 --> 00:14:36.340
no shame in that. If you can figure something

00:14:36.340 --> 00:14:38.679
out you couldn't figure out six months ago that

00:14:38.679 --> 00:14:42.259
helps you with the timeline by six months, great.

00:14:42.580 --> 00:14:45.879
But if you can't, just be patient. That's what

00:14:45.879 --> 00:14:49.179
it is, patience. I agree. I think, I didn't really

00:14:49.179 --> 00:14:52.720
think about like financial limitations. It's

00:14:52.720 --> 00:14:55.700
really the biggest one because as you grow your

00:14:55.700 --> 00:14:57.679
finances, you should be able to leverage your

00:14:57.679 --> 00:15:01.129
money to reduce some of the other limitations

00:15:01.129 --> 00:15:04.610
right you know uh think about hiring somebody

00:15:04.610 --> 00:15:07.730
like how much that takes off your plate or maybe

00:15:07.730 --> 00:15:10.169
buying more inventory that takes time away from

00:15:10.169 --> 00:15:12.470
actually going out and sourcing maybe having

00:15:12.470 --> 00:15:15.669
inventory come straight to you uh i just look

00:15:15.669 --> 00:15:17.210
while you're talking about amazon wants to give

00:15:17.210 --> 00:15:22.389
me 20k today at a 18 interest rate like you said

00:15:22.389 --> 00:15:25.830
like these are loan shark style loans they want

00:15:25.830 --> 00:15:28.230
to give you and they will sink your business

00:15:28.230 --> 00:15:30.789
immediately and i'm going to guess those are

00:15:30.789 --> 00:15:34.950
gross that's a gross 18 not a net 18 oh dude

00:15:34.950 --> 00:15:37.389
you better believe it there's a huge difference

00:15:37.389 --> 00:15:39.509
if you don't know the term gross and net what

00:15:39.509 --> 00:15:42.509
they mean don't you be looking at that page don't

00:15:42.509 --> 00:15:44.850
you dare click on that button to go to that page

00:15:44.850 --> 00:15:46.990
it only takes like two clicks i'm pretty sure

00:15:46.990 --> 00:15:49.570
if i click two buttons johnny i got 20k in my

00:15:49.570 --> 00:15:52.110
bank account Okay, we're going to Vegas, and

00:15:52.110 --> 00:15:53.850
you're buying my plane ticket, and you're giving

00:15:53.850 --> 00:15:55.529
me a grand, and we're going to play roulette

00:15:55.529 --> 00:15:57.129
the whole time. It'll be fun. Nah, dude, penny

00:15:57.129 --> 00:16:01.629
slots. Penny slots. Penny slots. It is tough,

00:16:01.629 --> 00:16:06.190
though. I fall on both sides. One day I'll be

00:16:06.190 --> 00:16:08.590
on the side of I need to work harder, and the

00:16:08.590 --> 00:16:10.809
next day I'm on the side of I'm working way too

00:16:10.809 --> 00:16:14.850
hard. It is all a balancing act. Like you said,

00:16:14.929 --> 00:16:17.009
some people have physical limitations, right?

00:16:17.090 --> 00:16:20.539
Yes. Some people, you know. one foot flipper

00:16:20.539 --> 00:16:23.419
over on ebay like the guy's literally got one

00:16:23.419 --> 00:16:26.000
foot and he still has a beautiful reselling business

00:16:26.000 --> 00:16:28.740
right like imagine like we complain about some

00:16:28.740 --> 00:16:30.679
of our sweaty days we're in the storage unit

00:16:30.679 --> 00:16:34.200
imagine if we had a physical disability where

00:16:34.200 --> 00:16:36.879
you know we didn't we weren't able to use you

00:16:36.879 --> 00:16:39.220
know our maybe one of our hands or one of our

00:16:39.220 --> 00:16:41.360
arms or maybe we couldn't lift more than 10 or

00:16:41.360 --> 00:16:44.659
15 pounds I think I've told this story before,

00:16:44.759 --> 00:16:46.639
but it's a good story, so I'm going to repeat

00:16:46.639 --> 00:16:50.139
it. When I first joined a text group and was

00:16:50.139 --> 00:16:53.000
back with Chris and all that, I don't know what

00:16:53.000 --> 00:16:55.360
was going on in the call, but there was one person

00:16:55.360 --> 00:16:58.320
on the call working, and she was doing shipping.

00:16:58.679 --> 00:17:01.440
She had one arm, or half an arm, and she was

00:17:01.440 --> 00:17:04.900
using her stump arm to help her pack. I don't

00:17:04.900 --> 00:17:06.400
know what the hell they were talking about in

00:17:06.400 --> 00:17:08.240
that call, but all I could, I was just fixated

00:17:08.240 --> 00:17:11.200
on this woman just watching her like, okay, I

00:17:11.200 --> 00:17:13.700
really got no excuses. If she can do this for

00:17:13.700 --> 00:17:16.160
two hours straight, I got no excuses because

00:17:16.160 --> 00:17:20.819
I got two. I literally got two. I know. One and

00:17:20.819 --> 00:17:24.539
a half there. And it's like, okay, okay, well

00:17:24.539 --> 00:17:28.099
played. That's, and I try to convey that message

00:17:28.099 --> 00:17:30.119
in like all the YouTube, like you don't have

00:17:30.119 --> 00:17:32.619
to be a genius to sell books and make money,

00:17:32.660 --> 00:17:34.670
right? You don't got to be the. the greatest

00:17:34.670 --> 00:17:37.650
expert in this stuff like software has allowed

00:17:37.650 --> 00:17:42.470
us to not have to you know physically understand

00:17:42.470 --> 00:17:44.430
the items we're looking at we're just scanning

00:17:44.430 --> 00:17:46.470
a barcode and that's you know kind of been a

00:17:46.470 --> 00:17:48.710
big selling point is that anybody can do this

00:17:48.710 --> 00:17:51.809
business so that's one limitation that maybe

00:17:51.809 --> 00:17:54.890
somebody like johnny who actually does this capitalizes

00:17:54.890 --> 00:17:57.390
off of so you can actually capitalize off limitations

00:17:57.390 --> 00:18:00.670
as well he has an ebay business where he does

00:18:00.670 --> 00:18:03.390
the best listings for the type of books that

00:18:03.390 --> 00:18:06.690
he sells. So of course, somebody like me who

00:18:06.690 --> 00:18:11.410
doesn't know, oh, the person that did the cover

00:18:11.410 --> 00:18:14.190
art on this little trade paperback is this guy,

00:18:14.369 --> 00:18:16.710
and he's famous for these reasons. So this is

00:18:16.710 --> 00:18:20.210
actually a valuable book to me. I just see Jessica

00:18:20.210 --> 00:18:24.670
Alba. He sees Van Gogh, and we're like, what

00:18:24.670 --> 00:18:26.470
the hell is going on? And for those not watching

00:18:26.470 --> 00:18:28.730
on YouTube, it is actually Jessica Alba on the

00:18:28.730 --> 00:18:30.470
cover of this trade paperback. I didn't just

00:18:30.470 --> 00:18:33.670
pull that name out of my ass. But you take advantage

00:18:33.670 --> 00:18:39.029
of limitations. How do you feel about that? What

00:18:39.029 --> 00:18:41.549
do you mean take advantage of? You take advantage

00:18:41.549 --> 00:18:45.970
of me and other booksellers not having the knowledge

00:18:45.970 --> 00:18:49.789
you have and making money from it. I love it.

00:18:52.490 --> 00:18:54.609
I mean, if you want me to be honest, I love it.

00:18:54.630 --> 00:18:57.809
I'm like, well, they're either lazy or they don't

00:18:57.809 --> 00:19:00.369
have the time or a combination of both or they

00:19:00.369 --> 00:19:05.670
just don't want to. And again, I love books,

00:19:05.670 --> 00:19:08.250
so I love everything about it. So it comes easy

00:19:08.250 --> 00:19:10.869
to me. I don't see it as a struggle or a hindrance

00:19:10.869 --> 00:19:13.589
or a chore to do versus somebody like yourself.

00:19:13.950 --> 00:19:16.910
And I mean, I mean this respectfully. You do.

00:19:17.289 --> 00:19:19.710
You see it as a chore. Like, I don't want to.

00:19:19.730 --> 00:19:24.690
No way, dude. No way. And I'm okay with that.

00:19:24.809 --> 00:19:27.809
And I'm glad there are more people like you because

00:19:27.809 --> 00:19:30.970
it helps me with my business. Because I get all

00:19:30.970 --> 00:19:34.609
the cool stuff now. Like, I'm limited in my hours

00:19:34.609 --> 00:19:37.029
I can put in to source this stuff. But when I

00:19:37.029 --> 00:19:41.170
have it all just come to me and I specify what

00:19:41.170 --> 00:19:44.910
I generally want without giving a... I try not

00:19:44.910 --> 00:19:48.380
to give a... college level course on what I want

00:19:48.380 --> 00:19:51.559
because that's what makes me special right but

00:19:51.559 --> 00:19:54.440
the other thing is nobody wants a college course

00:19:54.440 --> 00:19:56.119
they just want to put stuff in a box and mail

00:19:56.119 --> 00:20:00.039
it to me and I figure it out and but to my point

00:20:00.039 --> 00:20:02.500
of it just all comes to me now and I get to play

00:20:02.500 --> 00:20:05.339
with all the cool stuff I love it I love that

00:20:05.339 --> 00:20:07.720
I get to play with all the stuff um versus just

00:20:07.720 --> 00:20:11.190
some of the stuff um it's actually a real treat

00:20:11.190 --> 00:20:13.089
for me when i get a box of either really old

00:20:13.089 --> 00:20:16.829
stuff or stuff i know that i've said before like

00:20:16.829 --> 00:20:20.809
uh what's her name gail she she caught on that

00:20:20.809 --> 00:20:23.509
i mentioned that i want nursing romance books

00:20:23.509 --> 00:20:26.089
with a nurse on the cover or doctor she sent

00:20:26.089 --> 00:20:28.750
me like two or three boxes of this stuff and

00:20:28.750 --> 00:20:31.569
i'm just looking through it money money money

00:20:31.569 --> 00:20:35.210
money um and it was just like boxes of that and

00:20:35.210 --> 00:20:37.910
i'm like I love when I get that and people pay

00:20:37.910 --> 00:20:40.609
attention. But that's simple, right? I didn't

00:20:40.609 --> 00:20:44.589
go into the scope of why those sell or why the

00:20:44.589 --> 00:20:47.150
cover art is important. It's just nurse, doctor

00:20:47.150 --> 00:20:49.890
on cover, send it to me. Simple. And I'm like,

00:20:49.990 --> 00:20:51.970
Johnny don't even want this shit. And I throw

00:20:51.970 --> 00:20:53.569
it right out the window, right out the storage

00:20:53.569 --> 00:20:56.710
unit, into the weather and it rains and whatever

00:20:56.710 --> 00:20:59.210
it may be. It's crazy though, man. There's so

00:20:59.210 --> 00:21:02.210
many sides to understanding limitations and being

00:21:02.210 --> 00:21:04.710
able to take advantage of them if it's... if

00:21:04.710 --> 00:21:07.289
it's business related or understanding like you

00:21:07.289 --> 00:21:10.490
said you know when to say no because yeah you

00:21:10.490 --> 00:21:12.970
don't people feel like they're always obligated

00:21:12.970 --> 00:21:15.089
to say yes in some of these business deals and

00:21:15.089 --> 00:21:17.130
that's not the case at all like it's your money

00:21:17.130 --> 00:21:20.329
you're spending if the deal doesn't work no or

00:21:20.329 --> 00:21:23.109
like if i decide if a library reaches out to

00:21:23.109 --> 00:21:25.190
me is like hey you're going to need like five

00:21:25.190 --> 00:21:28.250
u -hauls right like and i'm like well i got a

00:21:28.250 --> 00:21:30.829
nissan ultima so i'm gonna have to rent a u -haul

00:21:30.829 --> 00:21:33.170
then you really start looking at it you're like

00:21:33.819 --> 00:21:36.240
This is way above Mike's limitation, right? Like

00:21:36.240 --> 00:21:38.339
this is something, unless it's really, really

00:21:38.339 --> 00:21:41.319
profitable, I should be steering clear of this

00:21:41.319 --> 00:21:44.119
because I know my limitations is what I can fit

00:21:44.119 --> 00:21:46.660
in the ultimate. Sure, if it's something that's

00:21:46.660 --> 00:21:48.819
super great, I don't have a problem renting a

00:21:48.819 --> 00:21:50.740
U -Haul going to pick it all up. But that is

00:21:50.740 --> 00:21:52.799
a percent of a percent of the time. And I think

00:21:52.799 --> 00:21:55.519
a lot of people in reselling, they don't know

00:21:55.519 --> 00:21:58.380
they're, they think there is no limitation. And

00:21:58.380 --> 00:22:01.359
when that great opportunity, great opportunity

00:22:01.359 --> 00:22:05.299
of. Bulk inventory comes smacking off side the

00:22:05.299 --> 00:22:08.019
head. It's just, all right, let's go do it. Who

00:22:08.019 --> 00:22:10.519
the hell cares what the outcome is? Who the hell

00:22:10.519 --> 00:22:12.500
knows what I'm going to do with it once I get

00:22:12.500 --> 00:22:15.200
it into the UL, right? Like, we don't think that

00:22:15.200 --> 00:22:17.900
far through. Would you see it as, I got no limitation.

00:22:18.180 --> 00:22:20.000
I'm going to get rich off this. And that's not

00:22:20.000 --> 00:22:24.200
the case. So I'm going to extrapolate outside

00:22:24.200 --> 00:22:26.779
of reselling because I'm a book guy and I've

00:22:26.779 --> 00:22:29.240
been talking a little bit more about books. Every

00:22:29.240 --> 00:22:33.500
year, 2 million new books come out. Think about

00:22:33.500 --> 00:22:37.119
that. Two million every year. How many can you

00:22:37.119 --> 00:22:39.859
read in a year? You can't read all two million.

00:22:40.279 --> 00:22:42.839
And then you have people continuously to buy

00:22:42.839 --> 00:22:47.019
books for their own to be read pile. And it just

00:22:47.019 --> 00:22:48.900
compounds and they can't even read what they

00:22:48.900 --> 00:22:50.960
bought, but they continue to buy. This is almost

00:22:50.960 --> 00:22:54.000
like a reseller problem. Almost. What if you

00:22:54.000 --> 00:22:58.160
did this? Separate what you got already. You're

00:22:58.160 --> 00:23:00.759
kind of interested in and you're definitely interested

00:23:00.759 --> 00:23:03.549
in pile. Get rid of the kind of interested stuff

00:23:03.549 --> 00:23:06.569
in and only read the stuff you are definitely

00:23:06.569 --> 00:23:09.190
interested in reading. And don't you buy another

00:23:09.190 --> 00:23:11.829
book to read until you completed that stack.

00:23:12.329 --> 00:23:15.490
And that reduces the scope of the two million

00:23:15.490 --> 00:23:19.289
down to, I don't know, maybe 50 books. And then

00:23:19.289 --> 00:23:20.789
once you're done with the 50, you can buy another.

00:23:21.369 --> 00:23:24.359
Talking to readers who read a lot here. 50 new

00:23:24.359 --> 00:23:27.099
books for the year, but only buy the good stuff

00:23:27.099 --> 00:23:29.940
that you're certainly interested in. It may be

00:23:29.940 --> 00:23:33.180
a bad book, but the desirability that you definitely

00:23:33.180 --> 00:23:36.279
want to read it versus kind of, sort of, loosey

00:23:36.279 --> 00:23:39.039
-goosey, that sounds sort of cool. You can apply

00:23:39.039 --> 00:23:42.759
that to reselling. What if every deal, you have

00:23:42.759 --> 00:23:45.480
good deals and you have great deals? Why not

00:23:45.480 --> 00:23:49.160
only do the great deals? Because then you would

00:23:49.160 --> 00:23:51.759
have more money to push into those great deals

00:23:51.759 --> 00:23:56.140
more consistently. All of this is applicable

00:23:56.140 --> 00:23:59.779
to what other parts of life you want to do. And

00:23:59.779 --> 00:24:03.660
it's just a mind shift, really, like saying no

00:24:03.660 --> 00:24:06.920
to the OK deals. Yeah, I can make money off Nora

00:24:06.920 --> 00:24:10.240
Roberts, but there's better money in Stephen

00:24:10.240 --> 00:24:12.779
King. Why don't I just play with Stephen King

00:24:12.779 --> 00:24:16.859
and leave Nora alone? You can make it to that

00:24:16.859 --> 00:24:20.180
starting out phase of just say no to Nora and

00:24:20.180 --> 00:24:24.339
yes to Stephen. Starting out, you could do that.

00:24:24.940 --> 00:24:30.680
Why don't you? It's opportunity loss, dude. We

00:24:30.680 --> 00:24:34.119
see it as if I pass up on that good, not great

00:24:34.119 --> 00:24:37.359
deal, then I'm never going to financially recover

00:24:37.359 --> 00:24:40.210
when in actuality. you're probably better off

00:24:40.210 --> 00:24:42.349
passing up on that good deal, not great deal,

00:24:42.450 --> 00:24:45.089
and just going and doing your normal thing, or

00:24:45.089 --> 00:24:47.930
maybe even trying to find a better deal, or maybe

00:24:47.930 --> 00:24:50.150
negotiating that good deal into a better deal

00:24:50.150 --> 00:24:54.230
by saying, hey, I can do $100 instead of $300.

00:24:54.450 --> 00:24:56.650
I'm a cheap ass. Even if I know what's a good

00:24:56.650 --> 00:24:59.430
deal, I'm still low. You're trying to make it

00:24:59.430 --> 00:25:02.049
a great deal by reducing the cost. Exactly. I

00:25:02.049 --> 00:25:05.920
mean, cash, I think people forget. Cash is king.

00:25:06.160 --> 00:25:09.480
I think even more so today, people want cash

00:25:09.480 --> 00:25:12.240
in hand. So if I have an opportunity and I know

00:25:12.240 --> 00:25:14.660
I'm going to be paying a couple hundred bucks,

00:25:14.940 --> 00:25:17.119
I'm low -balling, dude. Nobody else, especially

00:25:17.119 --> 00:25:19.380
in our business, nobody else wants this, right?

00:25:19.759 --> 00:25:22.220
I see the same things listed on Facebook Marketplace

00:25:22.220 --> 00:25:25.920
forever because they want $2 for random DVDs.

00:25:25.920 --> 00:25:29.019
And I'm like, nah, I'll give you 10 cents. And

00:25:29.019 --> 00:25:31.019
then what happens, Johnny? A month passes, two

00:25:31.019 --> 00:25:33.720
months passes. Then I get the message. Hey, you

00:25:33.720 --> 00:25:36.079
still interested at 10 cents a piece? I'm like,

00:25:36.200 --> 00:25:41.599
well, well, well, buddy, look how far we've come.

00:25:42.039 --> 00:25:45.059
The mighty have fallen. Dude, that's it. Sometimes

00:25:45.059 --> 00:25:47.099
you got to wait, but resellers, we can't wait,

00:25:47.140 --> 00:25:49.539
dude. If I can't get that, yep, I need that deal

00:25:49.539 --> 00:25:52.920
today or it's gone and it's not the case. It'll

00:25:52.920 --> 00:25:55.460
sit there. I had a pal of the CDs I bought last

00:25:55.460 --> 00:26:00.160
year and he had it listed at like 650, 750. I

00:26:00.160 --> 00:26:01.619
still would have made lots of money at that,

00:26:01.640 --> 00:26:04.230
but. I was like, ah, nobody bothers like 300

00:26:04.230 --> 00:26:07.630
bucks, 350. It sat there for like two or three

00:26:07.630 --> 00:26:09.809
months. I finally was just like, cause he said,

00:26:09.890 --> 00:26:12.869
oh, I think we want to come down to 400. So it

00:26:12.869 --> 00:26:15.730
was only like a 50, $75 difference. It sat there

00:26:15.730 --> 00:26:17.450
for two months. I just got to the point. It's

00:26:17.450 --> 00:26:19.009
like, all right, I'll do the 400 bucks. Nobody

00:26:19.009 --> 00:26:22.190
else wants this stuff, right? Like you can, you

00:26:22.190 --> 00:26:25.259
can make. good deals into great deals monetarily.

00:26:25.319 --> 00:26:27.559
You just got to make sure that the workload on

00:26:27.559 --> 00:26:30.619
the back end is something your limitation can

00:26:30.619 --> 00:26:34.039
handle because I can't handle U -Hauls. I don't

00:26:34.039 --> 00:26:36.279
have the equipment to unload a U -Haul. I don't

00:26:36.279 --> 00:26:38.559
have the equipment to load a U -Haul. I can't

00:26:38.559 --> 00:26:41.859
do any type of Gaylords. I don't have a pallet

00:26:41.859 --> 00:26:45.119
jack, a forklift. I know my limitations. And

00:26:45.119 --> 00:26:48.339
if somebody talks me into getting a U -Haul,

00:26:48.440 --> 00:26:51.309
Johnny, I'm making at least 10 grand off the

00:26:51.309 --> 00:26:53.390
deal when it's all said and done, right? That's

00:26:53.390 --> 00:26:55.849
like, if I'm just spitballing numbers, if somebody

00:26:55.849 --> 00:26:58.390
says, hey, Mike, you got to go fill up a U -Haul,

00:26:58.450 --> 00:26:59.890
but you're going to make 10 grand once you get

00:26:59.890 --> 00:27:02.390
through it all. All right, I'm interested. You

00:27:02.390 --> 00:27:05.410
tell me five grand, Johnny, I'm going to be straight

00:27:05.410 --> 00:27:08.690
up. I'm not. I would probably say no to five,

00:27:08.869 --> 00:27:11.450
10, I would definitely do. I think there's easier

00:27:11.450 --> 00:27:14.369
ways to make it out there, but reselling, we

00:27:14.369 --> 00:27:16.210
see the U -Haul and it looks magical. It might

00:27:16.210 --> 00:27:19.329
be a cool YouTube thumbnail. But that's about

00:27:19.329 --> 00:27:24.890
it. And here's another example to Mike's cash

00:27:24.890 --> 00:27:28.369
point. You got a guy. He says $500. You say $100.

00:27:28.670 --> 00:27:30.309
He says, how about we split the difference to

00:27:30.309 --> 00:27:34.049
$250? Like, nope, $100. And you pull out the

00:27:34.049 --> 00:27:37.990
$100 bill. Cash, money. He'll look at it. It's

00:27:37.990 --> 00:27:40.890
in your hand. And he'll, a lot of times, just

00:27:40.890 --> 00:27:43.509
say yes. He may counter one more time, but you

00:27:43.509 --> 00:27:46.710
just... You take a step closer, $100. I'll give

00:27:46.710 --> 00:27:51.230
it to you right now. You're saying no by letting

00:27:51.230 --> 00:27:55.230
them say yes. They will, a lot of the times,

00:27:55.289 --> 00:27:58.690
give in to what you're saying. But the split

00:27:58.690 --> 00:28:00.710
the difference thing, that comes up a lot. And

00:28:00.710 --> 00:28:04.210
even common people know that. You can say no

00:28:04.210 --> 00:28:06.410
to that and you can get a better deal. It doesn't

00:28:06.410 --> 00:28:08.869
work 100 % of the time. And he's waiting for

00:28:08.869 --> 00:28:10.769
you to fold. He's waiting for you to say no.

00:28:11.240 --> 00:28:13.880
Or she's waiting for you to say yes. But again,

00:28:14.059 --> 00:28:17.059
it's having the patience to say no. It's saying

00:28:17.059 --> 00:28:19.579
no without saying no. I know this sounds complicated.

00:28:19.859 --> 00:28:24.579
It's really not. It's really not. It's kind of

00:28:24.579 --> 00:28:27.359
basic, you know, business negotiation. It's like,

00:28:27.440 --> 00:28:29.980
you know, knowing what you're going for and what

00:28:29.980 --> 00:28:32.900
they got and what you know they can get for it,

00:28:32.940 --> 00:28:34.680
right? Like, think about it. Especially when

00:28:34.680 --> 00:28:37.170
we're looking, like, we know. these people are

00:28:37.170 --> 00:28:39.130
never going to get their asking price, right?

00:28:39.230 --> 00:28:41.289
Like they might go into it. It's like these idiots

00:28:41.289 --> 00:28:43.349
that are at the yard sales that are like, well,

00:28:43.509 --> 00:28:46.829
I seen this CD listed for $500 on eBay. So that's

00:28:46.829 --> 00:28:48.410
what I want. Like we know they're never going

00:28:48.410 --> 00:28:50.930
to get their price. And we kind of use that to

00:28:50.930 --> 00:28:53.109
our advantage. It's the same way with the category

00:28:53.109 --> 00:28:55.910
you sell and whether that's media, clothes, shoes,

00:28:56.009 --> 00:28:59.430
don't matter. Cards, video games, you know what

00:28:59.430 --> 00:29:01.369
the market value is and what somebody is willing

00:29:01.369 --> 00:29:04.069
to pay. So let's not even mess around with it.

00:29:04.109 --> 00:29:06.589
If it wants to sit there. Listen, I hate to be

00:29:06.589 --> 00:29:08.269
the bearer of bad news, but there's always another

00:29:08.269 --> 00:29:10.369
opportunity waiting for you around the corner.

00:29:10.549 --> 00:29:12.910
If you miss this one, there's going to be another

00:29:12.910 --> 00:29:14.789
boat that pulls up at the dock. It might not

00:29:14.789 --> 00:29:17.049
be tomorrow, but there eventually will be one

00:29:17.049 --> 00:29:19.950
that takes you away to the nice island. Exactly.

00:29:21.150 --> 00:29:23.529
There's always another deal. You don't have to

00:29:23.529 --> 00:29:26.230
say yes to this one. It's a good deal, but it's

00:29:26.230 --> 00:29:28.990
not a great deal. You do not have to say yes.

00:29:29.329 --> 00:29:33.640
Walk away. why haven't you walked away? The same

00:29:33.640 --> 00:29:35.599
with work, dude. You don't always have to be

00:29:35.599 --> 00:29:38.039
in the storage unit when it's 110 degrees, right?

00:29:38.119 --> 00:29:40.599
If tomorrow's going to be 80 degrees and today's

00:29:40.599 --> 00:29:44.240
110, it'll still be there for you tomorrow, Johnny,

00:29:44.259 --> 00:29:46.180
when you get there. Or you get a headlamp and

00:29:46.180 --> 00:29:49.440
come work at night when it's cooler. We just,

00:29:49.599 --> 00:29:51.440
for some reason, we're glutton for punishment

00:29:51.440 --> 00:29:54.180
with our money and with our just performing like

00:29:54.180 --> 00:29:56.220
work duties. And I'm like the complete opposite.

00:29:56.339 --> 00:29:59.569
I'm like, I want this to be as pain -free. And

00:29:59.569 --> 00:30:02.349
as profitable as possible. People are like, no,

00:30:02.529 --> 00:30:05.549
I want it to be the biggest, most mess I've ever

00:30:05.549 --> 00:30:07.690
dealt with. And I'm like, I don't want no parts

00:30:07.690 --> 00:30:11.490
of this. And here's another one. People want

00:30:11.490 --> 00:30:14.130
to try to push themselves and do a marathon work

00:30:14.130 --> 00:30:16.490
session. And they're like, I'm going to work.

00:30:16.549 --> 00:30:19.589
I don't know. 19 hours today. That's going to

00:30:19.589 --> 00:30:21.569
set yourself up for failure for at least the

00:30:21.569 --> 00:30:23.750
next two days. I'm here to tell you that. You

00:30:23.750 --> 00:30:25.710
need some decent sleep. And knowing that limitation,

00:30:26.089 --> 00:30:28.269
whether you're just trying to plow through it

00:30:28.269 --> 00:30:30.289
for plowing through its sake, like you got a

00:30:30.289 --> 00:30:33.089
big pile like the size of Mike's background over

00:30:33.089 --> 00:30:34.990
there. You need to get it done. And you're going

00:30:34.990 --> 00:30:37.390
to say to yourself, I'm going to do it all today.

00:30:37.569 --> 00:30:39.450
There's no way humanly possible you could do

00:30:39.450 --> 00:30:42.750
it all today by yourself. And you grinding it

00:30:42.750 --> 00:30:47.240
out to that degree. is going to hurt you for

00:30:47.240 --> 00:30:48.859
the next couple of days and it's going to take

00:30:48.859 --> 00:30:52.400
you longer to get through it if you were to space

00:30:52.400 --> 00:30:55.619
it out over time i'm not saying don't deal with

00:30:55.619 --> 00:30:59.380
it all together but trying to marathon it and

00:30:59.380 --> 00:31:01.740
then trying to marathon it again two days three

00:31:01.740 --> 00:31:04.440
days how how many days in a row can you run a

00:31:04.440 --> 00:31:08.039
marathon you're going to crash and burn uh i'm

00:31:08.039 --> 00:31:10.099
gonna i'm gonna wrap this episode up here because

00:31:10.099 --> 00:31:12.519
i got two important limitations i want to cover

00:31:12.519 --> 00:31:15.890
the first one johnny hit it on the head You have

00:31:15.890 --> 00:31:17.910
all these books sitting behind you. Shameless

00:31:17.910 --> 00:31:21.009
plug. Just send them to Johnny. Yeah, there you

00:31:21.009 --> 00:31:26.750
go. I literally don't have a dust jacket. It

00:31:26.750 --> 00:31:29.089
looks old. It goes in a box. I never see it again.

00:31:29.390 --> 00:31:32.670
What do I pay? $25 to ship it to Johnny. I promise

00:31:32.670 --> 00:31:34.390
you you're going to make your money back, but

00:31:34.390 --> 00:31:36.609
we can't just let that go. We can't just throw

00:31:36.609 --> 00:31:38.849
it in a box and just let somebody else do it

00:31:38.849 --> 00:31:42.589
for us. It's made me hundreds of dollars so far.

00:31:43.180 --> 00:31:45.500
And it takes no work besides me putting in a

00:31:45.500 --> 00:31:48.279
box. I know my limitation of, I don't know what

00:31:48.279 --> 00:31:50.519
the hell this stuff is. Johnny don't know what

00:31:50.519 --> 00:31:52.480
it is, but he's got a better process. He's got

00:31:52.480 --> 00:31:54.380
an employee to help him out at least. I'm sitting

00:31:54.380 --> 00:31:57.039
here in the storage unit. I hate books. I don't

00:31:57.039 --> 00:31:59.799
even want to see these things at all. I understand

00:31:59.799 --> 00:32:02.779
my limitation with book knowledge. I'm at like,

00:32:02.819 --> 00:32:04.819
I'm not even in kindergarten. I'm in like pre,

00:32:04.920 --> 00:32:07.700
pre, pre -K, right? So I'm just like, okay, find

00:32:07.700 --> 00:32:10.319
somebody for it. And that exists in reselling.

00:32:10.680 --> 00:32:12.619
Find somebody that wants the stuff you're not

00:32:12.619 --> 00:32:14.319
interested in. You can still make a buck on.

00:32:14.660 --> 00:32:16.720
That's all that matters. That's why we get some

00:32:16.720 --> 00:32:18.220
of the deals, right? The people that clean out

00:32:18.220 --> 00:32:20.700
the storage units and sell it to us for 10, 20

00:32:20.700 --> 00:32:23.380
cents a piece. They still make money. They don't

00:32:23.380 --> 00:32:25.759
want to deal with it. Hello, this is literally

00:32:25.759 --> 00:32:27.960
what we're talking about here. Leverage your

00:32:27.960 --> 00:32:29.660
business relationships. That'll help you with

00:32:29.660 --> 00:32:32.099
understanding your limitation. And the next limitation

00:32:32.099 --> 00:32:34.720
I have, John, you want to add anything? Because

00:32:34.720 --> 00:32:36.940
this is like the last limitation here. I got

00:32:36.940 --> 00:32:41.359
one more. You could realize you have a limitation

00:32:41.359 --> 00:32:43.599
on numbers because some people aren't the greatest

00:32:43.599 --> 00:32:46.839
at math. They shouldn't be bookkeepers. Go pay

00:32:46.839 --> 00:32:48.960
a professional. Know your personal limitation

00:32:48.960 --> 00:32:52.099
there. You're going to procrastinate, wait to

00:32:52.099 --> 00:32:54.480
the last minute, and probably not get the best

00:32:54.480 --> 00:33:00.859
tax. pay your taxes the best way you can and

00:33:00.859 --> 00:33:02.980
or to get some money back or save some money

00:33:02.980 --> 00:33:04.920
of what you got to pay in if you were to have

00:33:04.920 --> 00:33:06.440
gotten to professional they would have done that

00:33:06.440 --> 00:33:10.420
all for you and realizing that you're you're

00:33:10.420 --> 00:33:13.859
bad with that it's the same as kind of like Mike

00:33:13.859 --> 00:33:16.359
not wanting to learn a whole bunch about books.

00:33:16.500 --> 00:33:18.700
I don't want to learn a whole bunch about taxes.

00:33:18.759 --> 00:33:21.960
So get the right person for it. And a tax professional

00:33:21.960 --> 00:33:25.019
is the right person if you are bad at numbers

00:33:25.019 --> 00:33:27.299
and or don't want to learn about how the whole

00:33:27.299 --> 00:33:29.900
tax structure works. And that's my last one.

00:33:30.039 --> 00:33:33.559
And our last limitation is that me and Johnny,

00:33:33.619 --> 00:33:37.759
we are limited currently on recording this podcast.

00:33:37.859 --> 00:33:40.740
So we have reached our limitation for this episode

00:33:40.740 --> 00:33:42.700
and we'll talk to you all in next week's episode.

00:33:43.390 --> 00:33:45.369
Thanks for listening to another episode of the

00:33:45.369 --> 00:33:48.190
Reseller's Mindset Podcast. Today's full episode

00:33:48.190 --> 00:33:50.549
and all previous episodes are available to all

00:33:50.549 --> 00:33:53.049
YouTube members along with the weekly Zoom call

00:33:53.049 --> 00:33:55.529
and private Discord. Head on over to youtube

00:33:55.529 --> 00:33:58.470
.com backslash to use book guy and consider joining

00:33:58.470 --> 00:34:00.069
for as little as $2 .99 a month.
