WEBVTT

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Welcome back to another episode of the Reseller's

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Mindset Podcast. My name is Mike, also known

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as the Used Book Guy on YouTube, along with my

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friend and fellow full -time reseller, Johnny

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B. We help people start and grow their reselling

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businesses from the ground up. We also have a

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weekly Zoom call and private Discord for all

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YouTube members. Head on over to youtube .com

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backslash usebookguy to join the channel and

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gain access to the full -length podcast, Zoom

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call, and private Discord today. Let's get into

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this week's episode. What is up, everybody? Welcome

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to another episode of Reseller's Mindset Podcast.

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My name is Johnny. Johnny came up with a good

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topic, and it is kind of, we both experienced

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this. low cost no cost versus paying up for items

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and when i started i was always the low cost

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no cost guy and i think everybody kind of starts

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there and i think you evolve into being willing

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to spend more on items as you grow a business

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because guess what happens when you grow a business

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you have more money to spend and it's a marvelous

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thing when you can leverage your money to make

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more money and that's kind of I guess the whole

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purpose of making money is to use your money

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to make more money. But low cost, no cost. The

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first thing that comes to my mind, dude, is those

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damn free book pickups I used to do. It's free

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based on what I'm paying out of my pocket. But

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time and work with the low cost, no cost model

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will destroy you before you even get your business

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off the ground. What comes to your mind first

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with this topic? I mean, it's definitely with

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the buying material. It's getting it, like going

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somewhere, finding that marketplace. It's free.

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It's on the porch. Come get it. You'll get it.

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And you pick up the books. Why are they sticky?

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Why is my hand now sticky? Why am I in this situation?

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I would pay not to be in this situation. Or it's

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all garbage or they're all water damaged or they're

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broken. And sometimes there's winners in there.

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There are. I'm not going to lie. But, man, is

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that a lot of work and time lost because normally

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you've got to travel. It ain't coming to you.

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And at the end of the day, unless you're broke

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and you're just starting your business, you will

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quickly realize that is not for you. That's not

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to say that my consignment business. Is not necessarily

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the same thing. As it's coming to me. And usually

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what's in there is pretty good. And if it's not.

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I have an immediate course of action. As it's

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going to the other consigner lady. That I'm working

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with. Or the trash can. If it's too badly damaged

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or broken. But. The secondary thing. It will

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probably lead into. Is equipment. I could. be

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printing my Amazon labels with printer paper

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on the brother's printer and taping them on,

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or I can get a thermal label printer and buy

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thermal labels. I much prefer the latter now,

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but early on in your days, that seems like a

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good expense or I'm sorry, early on in your days,

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you already got the printer. You already got

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printer paper. And again, if you're broke or

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just starting your business, that may be a play

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for you. So I think, I think a lot of it was

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like you said, when you have no money, you gotta

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do it. And it's hard to separate when you get

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away from that because we all don't like to spend

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money necessarily. But I will spend money if

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it'll make my life easier. That goes with software

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too. Yeah, I could do my whole Amazon business

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off of the Amazon platform, but I'm not going

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to do it. I agree. I pay not to do it. I think

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once you start making money and your business

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starts cash flowing, you literally need to pay

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to become more efficient. And that just means,

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like Johnny said, whether that's, you know, supplies

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that actually save you time or software or even

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employees, right? Like there's so much that goes

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into this. And I was this way forever. I was

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so stubborn to spend any money. And now I'm almost

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the complete opposite. Like I don't mind spending.

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Up, right, in quotation marks, because spending

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up in the resale world is like if you're spending

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more than like 10 bucks an item on a book, CD

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or DVD. But like if you can walk in and buy Easton

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Press for $10 a pop and they have an infinite

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amount of them, like we're clearing out the bank.

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120, but OK, 10's fine too. Yeah, we're going

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to clear out the bank account today. But I still

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think a lot of people, if they were presented

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with that opportunity, they would be hesitant

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because we're so accustomed to the. 50 cents

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a dollar per item that if we have to spend a

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little bit more than that even though we know

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you know that what that thing's got value you

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still just you're so scared to pull the trigger

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and spend maybe 5 10x what you usually do on

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an item but the data's there i don't understand

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why people are so hesitant to be like well i'm

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only going to make because usually in some of

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these cases when you spend more if you look at

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the video game market right they have price sharding

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Depending on what it is, it's usually like 70,

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80 % value of the item. So they will pay you

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80 % for the video game, and they only expect

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to make 20 % on the back end. And in the resale

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world, we're probably thinking to ourselves,

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like, that's insane. But no, there are amazing,

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huge businesses out there, video game businesses,

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that operate off that 20 % margin. And here we

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are in the media land, like, if I got to spend

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more than $2, I'm going to have to take out a

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loan. It's crazy to me. On that note, I saw something

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on the Book Flipper community. I think it was

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their last Books and Bourbon thing they did at

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some location that wasn't on one of their meetups

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or whatever. I think it was their last video,

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honestly. And the guy they had on, I forget his

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name, but you can Google Book Flipper community

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YouTube and find it. He said that he was going

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to half -price books to source, and he noticed

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all the scanners were at the clearance rack.

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And he decided, instead of waiting to get his

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turn at the clearance rack, to go throughout

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the store and buy items. And he was buying five

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$10 items. He was spending this amount of money

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to make $20, $50, $100 while everybody else was

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fighting at the clearance rack. And I promise

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you he made more money than everybody at the

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clearance rack by doing that. He paid up in the

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same facility that everybody else was at that

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was a reseller to make probably 10 times as much

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money. than everybody else, even though he was

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spending four to six times more money per item.

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That stuck with me, and it's one of the smartest

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things that I've seen a recording on that someone

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said for good information. And that is such a

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good tip. If you're in the library sale and you're,

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I don't know, you're just looking at their pricing

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chart and you're just going for the cheap stuff,

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well, everybody else is going to do that too.

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Go for the more expensive things. They're going

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to hit that last. I've seen that, dude. Right

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now, some library sales I go to, they will have

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like a, usually one or two folding tables of

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items that are individually priced. Nobody goes

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to them, dude. I don't have the knowledge because

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a lot of it is like the stuff you deal in, right?

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It's like the antique books. So I have no clue.

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If I go to that table - That'd be my first hit.

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And everybody else is over there, crowded. I'm

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there for an hour, dude. So I lose if I stop

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at that table, but I'll tell you right now. When

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people go through the doors like crazy lunatics,

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there ain't nobody stopping at that table, dude.

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I'll hit the most expensive section and then

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followed by the mass markets, and then I'll fight

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with everybody else, whatever else is left. That's

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my go -to for libraries. Well, that, and I mentioned

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this before, and if you're not doing this, you

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should. Ask the sale person, who's probably a

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librarian or a volunteer, hey, where's your bookstore

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at the sale? So I'll hit one, two, three, and

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then I'll play with the general public as number

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four. I'm telling you, going where everybody

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else is not, or at least not first, is a big

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play. Fun fact. I'll follow up on this with real

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life experience. Library sale, like Johnny said,

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they got a little bookstore upstairs. When you

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check out at the library sale, Johnny, they give

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you a coupon for the bookstore upstairs, right?

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So I'm like, I was there the longest out of anybody,

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right? So I already got like three Ikea bags.

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I'm like, you know what? I got this. five dollars

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off ten dollar coupon for the bookstore right

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so everybody's already basically checked out

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that's a reseller i'm figuring i'm not gonna

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find nothing up there dude i went up there i

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fill up another bag i'm like what is going on

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out here like why i don't i don't understand

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and a lot of mine they'll charge me the the library

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sale prices for the stuff because i paid up yeah

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Well, you can do that too, but you also got a

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coupon. So did you really? And they don't mind

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that, honestly, because you know what doesn't

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sell at the book sale? It's going to that bookstore

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a lot of the times or back in the back room.

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So, and again, you're doing it once. Like you

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didn't go another day. You did it the same day.

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I'm the same way. I'm going to do everything

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the same day. You're saving gas money and you're

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already there. I want to say you're going to

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save time by doing this too. Let's see another

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one. Let's take it out of libraries. Let's go

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to, I don't know, a thrift store, right? Here's

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one that I don't recommend for new people because

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you don't have the cash flow for it. But again,

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once you got some money in your pocket, and I

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used to do this, I used to go up there and be

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like, how much for your entire book section?

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Because it's quicker. for me to load it up in

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my car than to work on their shelves and try

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to scan and or decide if it's eBay. But I was

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set up for that. I could take it home. I could

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process it on my equipment much faster and have

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a solution for it to go away. But the counter

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argument is, well, Johnny, you're not cherry

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picking. You're taking a whole lot of junk. Yeah,

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but as long as you got a junk solution, it's

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no problem. At the time, it was my bookstore

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and or other donation places. Because I was pulling

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for both eBay and Amazon. I still pull for eBay

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and Amazon. So I can take in a lot more than

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if I was just one or the other, honestly. The

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same with flea markets, dude. I've been to some

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flea markets this year for the first time in

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my resale career. And those dudes all want it

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all gone, right? They usually just clear out

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storage unit lockers or they stumble upon a couple

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thousand DVDs. I haven't found... profitable

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textbooks at the damn flea market just and they're

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all in the boxes that are on the ground like

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you would it would just be so much easier to

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be like hey 100 bucks for everything all right

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boom wheel it up gone right another another tip

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that people don't realize when you do that the

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way i'm describing and you ask the key question

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after you're done paying now that you've got

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proof of concept at a new place you got any more

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in the back That's it. Instant backroom access

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probably. If they said yes to you buying it all

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in the first place. If they said no, then you're

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probably not going to get backroom access even

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at that point. I think specifically to like the

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media though, like what you're saying. They don't

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want to deal with the books, right? They'd rather

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use that floor space for clothes or something

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else that maybe has a higher sell -through. So

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what you're saying is you clear out the whole

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front, and if they got it in the back and you're

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willing to take that stuff too, they might be

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okay with you. Royal red carpet point at that

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stage. How can I help you, sir? Do you need anything,

00:11:27.360 --> 00:11:31.580
sir? Can I help you load your car, sir? your

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life gets a little easier when you're buying

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in bulk. And yeah, bulk comes with its own problems.

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I'm not saying it doesn't. You got a lot of trash

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you got to deal with, but there's also a lot

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of upside too. There is. I mean, you just got

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to be willing. I tell everybody it starts out

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in this business, right? Because in Amazon land.

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we kind of tell everybody three months until

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you actually get your first like positive payout,

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right? So three months is a long time to go with,

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you know, not having money, especially if you're

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spending considerable amounts of money on inventory.

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So I tell everybody like, all right, well, let's

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get out there, right? Let's get to the free little

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libraries. Let's pick up some free book pickups.

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Let's kind of grind it out in the beginning to

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kind of build your business. And I don't think

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there's anything wrong with that. I think that

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can still exist, but I think what happens here.

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And what happened to me is as you start to grow

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and as you have capital, you start to realize

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that, okay, I am, my time is better spent not

00:12:20.879 --> 00:12:23.460
doing a free pickup and maybe going to a record

00:12:23.460 --> 00:12:26.720
shop and spending $5 per item and buying some

00:12:26.720 --> 00:12:28.460
of the better quality stuff. So there is kind

00:12:28.460 --> 00:12:32.000
of like almost a transition, but you also can

00:12:32.000 --> 00:12:34.720
still continue to do like the free pickups. Like

00:12:34.720 --> 00:12:36.799
yours is almost free pickup with your consignment,

00:12:36.799 --> 00:12:38.500
right? Because you don't know what I'm putting

00:12:38.500 --> 00:12:40.789
in the box and I'll straight up. I tell Johnny

00:12:40.789 --> 00:12:42.429
all the time, I don't know what I'm putting in

00:12:42.429 --> 00:12:44.330
the box. I just know the box says Johnny and

00:12:44.330 --> 00:12:46.190
it's a book that doesn't have a dust jacket.

00:12:46.429 --> 00:12:48.549
This guy can figure it out. And if he burns it,

00:12:48.590 --> 00:12:51.409
he burns it. I don't know. But like it's it's

00:12:51.409 --> 00:12:54.049
cool to see that you have a consignment business

00:12:54.049 --> 00:12:56.029
that is almost like free pickup because you don't

00:12:56.029 --> 00:12:57.789
know what's going to show up at your door and

00:12:57.789 --> 00:13:01.039
you don't have like a set value of like. what

00:13:01.039 --> 00:13:02.879
you expect people to send and that's like the

00:13:02.879 --> 00:13:04.879
biggest appeal to me because i have no idea if

00:13:04.879 --> 00:13:06.919
the book in there is a thousand dollars or it's

00:13:06.919 --> 00:13:09.879
worthless right or whatever it would be a hell

00:13:09.879 --> 00:13:12.519
of a lot harder if i was trying to sell it all

00:13:12.519 --> 00:13:15.360
but i'm not i have a lady who deals with it and

00:13:15.360 --> 00:13:18.679
some of the stuff i send her so it's like it's

00:13:18.679 --> 00:13:22.399
like a siphon right like i'll take the best stuff

00:13:23.100 --> 00:13:25.279
Or the fun stuff. Because I do like, there's

00:13:25.279 --> 00:13:27.059
some things I just enjoy listing. Like my little

00:13:27.059 --> 00:13:29.320
mass markets. I'll keep those. And then I'll

00:13:29.320 --> 00:13:31.960
send her the other stuff. And then she'll do

00:13:31.960 --> 00:13:35.659
the same thing. Okay. I can list this as a singleton.

00:13:35.779 --> 00:13:38.320
I'm going to try to make a bundle or a lot here.

00:13:38.799 --> 00:13:42.200
This is the store credit pile. And this is, I

00:13:42.200 --> 00:13:43.840
don't know what she does with this. Make compost

00:13:43.840 --> 00:13:46.700
out of it for all I know. So it's a filtration

00:13:46.700 --> 00:13:48.740
stuff. And me and her were joking the other day,

00:13:48.779 --> 00:13:51.700
like you need a junk for your junk person. Like

00:13:51.700 --> 00:13:53.980
there needs to be a third, like the bottom barrel

00:13:53.980 --> 00:13:57.360
flea market guy. He'll just take it and pay you

00:13:57.360 --> 00:14:01.340
a whole dollar for it or something. But yeah,

00:14:01.399 --> 00:14:05.039
if you're not set up to deal with it or handle

00:14:05.039 --> 00:14:08.200
it, you can try to figure it out. I've spent

00:14:08.200 --> 00:14:10.279
an exorbitant amount of time figuring some of

00:14:10.279 --> 00:14:12.950
the junk removal stuff out. that i don't have

00:14:12.950 --> 00:14:14.529
to deal with what's the quickest and easiest

00:14:14.529 --> 00:14:16.769
and for me it's just a dedicated person that'll

00:14:16.769 --> 00:14:18.870
just take it i think you have somebody for your

00:14:18.870 --> 00:14:20.970
other stuff too that comes every now and then

00:14:20.970 --> 00:14:24.909
pick stuff up it's way easier that way um and

00:14:24.909 --> 00:14:26.870
here's here's another one and we'll go into disc

00:14:26.870 --> 00:14:30.250
media here so if you're a disc only media person

00:14:30.250 --> 00:14:33.110
and max was kind of ragging on the jfj machine

00:14:33.110 --> 00:14:35.710
but i was like look max it's not meant for huge

00:14:35.710 --> 00:14:39.269
volume sellers it's meant for 50 or 60 here for

00:14:39.269 --> 00:14:41.429
you to do here and there. You know, if you're

00:14:41.429 --> 00:14:44.350
doing disc media full time, you probably need

00:14:44.350 --> 00:14:47.509
to upgrade beyond the JFJ and be angling to get

00:14:47.509 --> 00:14:50.210
a master at some point. There's machines in between

00:14:50.210 --> 00:14:53.409
the JFJ and the master, of course, but you got

00:14:53.409 --> 00:14:56.029
to know what your business, and if your business

00:14:56.029 --> 00:14:58.610
needs a master machine, for those that don't

00:14:58.610 --> 00:15:00.929
know, that cleans 50 at a time opposed to one

00:15:00.929 --> 00:15:03.809
at a time. It's probably the route you should

00:15:03.809 --> 00:15:07.210
go. I mean, you can buy 50 JFJs, but good luck.

00:15:07.659 --> 00:15:11.120
It's I'll give a perfect example of this. When

00:15:11.120 --> 00:15:13.879
Deb was growing her cat and dog toy business

00:15:13.879 --> 00:15:17.100
and the embroidery machines, you start out with

00:15:17.100 --> 00:15:19.120
one and it's got one needle. Right. So every

00:15:19.120 --> 00:15:21.320
time it has to change a color, you got to change

00:15:21.320 --> 00:15:23.759
the color, rethread it. Well, she got to the

00:15:23.759 --> 00:15:26.600
point where, OK, I have enough money. I'm going

00:15:26.600 --> 00:15:29.860
to buy a seven needle machine. So now you have

00:15:29.860 --> 00:15:32.019
seven colors. You don't have to change colors

00:15:32.019 --> 00:15:34.360
at all. You don't have to really. It's kind of

00:15:34.360 --> 00:15:35.980
more hands off. It's the same way what we're

00:15:35.980 --> 00:15:38.559
talking about. You have to invest in the business

00:15:38.559 --> 00:15:40.600
in ways that make sense. And I think a lot of

00:15:40.600 --> 00:15:43.039
people, I know for a fact, a lot of people are

00:15:43.039 --> 00:15:45.659
just like, they just buy the most fanciest shit

00:15:45.659 --> 00:15:47.960
for no reason. Like, it'd be stupid for me to

00:15:47.960 --> 00:15:51.019
buy. a master resurfacer, right? Because like

00:15:51.019 --> 00:15:54.220
you said, I do between 25 and 50 discs a month.

00:15:54.340 --> 00:15:56.379
So like, why would I go spend the thousands of

00:15:56.379 --> 00:15:57.960
dollars? That doesn't make sense. But I think

00:15:57.960 --> 00:16:01.059
a lot of resellers, as cheap as we are, we make

00:16:01.059 --> 00:16:04.080
some stupid buying decisions on crap we're never

00:16:04.080 --> 00:16:07.740
going to really use or need at the scale to justify

00:16:07.740 --> 00:16:10.659
the purchase. What's up, Amazon sellers? We wanted

00:16:10.659 --> 00:16:12.720
to take a second to talk about GoToLister, the

00:16:12.720 --> 00:16:15.419
software me and Johnny both use to list and manage

00:16:15.419 --> 00:16:18.279
our inventory and grow our businesses. With the

00:16:18.279 --> 00:16:20.340
fastest listing speeds out there and built -in

00:16:20.340 --> 00:16:23.580
profit analytics, it's a no -brainer. Easily

00:16:23.580 --> 00:16:25.899
and quickly have items available for sale using

00:16:25.899 --> 00:16:28.700
2D barcodes and get more for your items with

00:16:28.700 --> 00:16:31.259
its built -in smart pricing. Make sure to check

00:16:31.259 --> 00:16:34.080
out the 30 -day free trial at gotolister .com

00:16:34.080 --> 00:16:36.659
backslash Mike or using the link in the description

00:16:36.659 --> 00:16:41.309
below. Right, absolutely. And here's another

00:16:41.309 --> 00:16:44.830
one. Your general shipping. I would rather peel

00:16:44.830 --> 00:16:50.190
a self -peel adhesive envelope or poly than have

00:16:50.190 --> 00:16:52.750
to tape a bajillion items, like every corner

00:16:52.750 --> 00:16:55.990
and every seam. It's so much slower. It's cheaper,

00:16:56.169 --> 00:17:01.470
way cheaper, but I don't want to. The time is

00:17:01.470 --> 00:17:03.750
not worth it because the time equals more dollars

00:17:03.750 --> 00:17:08.240
than being able to do something else. So most

00:17:08.240 --> 00:17:13.319
of all of my shipping supplies are self sealed

00:17:13.319 --> 00:17:17.460
or tablocked, like no tape required. I don't

00:17:17.460 --> 00:17:19.619
have to tape in my business anymore. I know the

00:17:19.619 --> 00:17:21.940
same way besides taping those boxes like for

00:17:21.940 --> 00:17:24.579
Amazon. That's it. Yeah. I mean, outside of Amazon

00:17:24.579 --> 00:17:28.569
box is fair. I need to look. Now that I'm thinking

00:17:28.569 --> 00:17:31.109
about it, maybe there's tab lock boxes for Amazon.

00:17:31.329 --> 00:17:33.150
There's those boxes. They have the boxes that

00:17:33.150 --> 00:17:35.329
actually come with the pieces of tape for the

00:17:35.329 --> 00:17:37.390
box, but you still would have to take the tape

00:17:37.390 --> 00:17:39.150
off and put it on. But it actually comes with

00:17:39.150 --> 00:17:41.809
the pieces of tape for that specific box. But

00:17:41.809 --> 00:17:43.690
it's so weird, right? Because it's not even just

00:17:43.690 --> 00:17:46.029
inventory -based. Everything me and you really

00:17:46.029 --> 00:17:48.890
are talking about have been almost equipment

00:17:48.890 --> 00:17:51.970
process -based that have kind of leveled us up

00:17:51.970 --> 00:17:55.210
versus... Just spending more on inventory, right?

00:17:55.289 --> 00:17:57.349
But I don't think there's really a right or wrong

00:17:57.349 --> 00:18:00.450
with the free pickup or spending more money besides

00:18:00.450 --> 00:18:02.869
your time. If you have an infinite amount of

00:18:02.869 --> 00:18:05.210
time and you don't have all the cherry picking

00:18:05.210 --> 00:18:07.470
sources, then you can do all the free pickups.

00:18:07.490 --> 00:18:09.730
I think it's going to be different case to case.

00:18:10.150 --> 00:18:14.390
But I do think it's as you grow. And in my experience,

00:18:14.470 --> 00:18:16.490
I don't do the free pickups anymore because I

00:18:16.490 --> 00:18:18.789
have enough sources to go out there and buy.

00:18:18.910 --> 00:18:21.750
I will still buy in bulk. I have no problem with

00:18:21.750 --> 00:18:25.759
buying. 2 ,000 DVDs at 10 cents a piece, right?

00:18:25.880 --> 00:18:27.859
And it's almost like a free pickup. I'm just

00:18:27.859 --> 00:18:29.420
paying for it, but I know I'm gonna make the

00:18:29.420 --> 00:18:31.880
money on the backend. Those kind of deals really

00:18:31.880 --> 00:18:34.980
don't exist with books. Like I would never pay

00:18:34.980 --> 00:18:38.299
for books again because I don't have the knowledge.

00:18:38.339 --> 00:18:39.819
Like you can look at a collection and be like,

00:18:39.900 --> 00:18:42.920
okay, this is worth X amount. For me, the only

00:18:42.920 --> 00:18:45.200
book pickups I ever did were free. I did pay

00:18:45.200 --> 00:18:47.819
15 cents a pound and I did kind of knock some,

00:18:47.859 --> 00:18:51.640
I had some crazy good. bulk pickups at 15 cents

00:18:51.640 --> 00:18:54.480
a pound like shit people wouldn't believe you

00:18:54.480 --> 00:18:56.819
know like the first i had the same thing in my

00:18:56.819 --> 00:18:59.119
store i was also charging 15 cents a pound because

00:18:59.119 --> 00:19:01.460
of you and that worked great i mean there was

00:19:01.460 --> 00:19:04.380
a lot of i'm just throwing money away here but

00:19:04.380 --> 00:19:07.420
there was more of this is solid for amazon or

00:19:07.420 --> 00:19:10.480
this is really solid for ebay i think it's hard

00:19:10.480 --> 00:19:13.480
to lose honestly as long as you're not like i

00:19:13.480 --> 00:19:16.160
mean what would even what would be too much to

00:19:16.160 --> 00:19:19.920
pay per pound for books like if it's going to

00:19:19.920 --> 00:19:23.000
be at least 500 a thousand pounds like you probably

00:19:23.000 --> 00:19:25.440
could still pay like 50 cents a pound and still

00:19:25.440 --> 00:19:27.619
come out ahead in most cases like i've never

00:19:27.619 --> 00:19:30.059
had a bulk even if it was like all harley quinn

00:19:30.059 --> 00:19:32.339
romance novels that you're just gonna have to

00:19:32.339 --> 00:19:35.240
lot up honestly you're still gonna make money

00:19:35.240 --> 00:19:38.160
you're not gonna make as much money but i still

00:19:38.160 --> 00:19:40.259
think you're gonna be in the positive yeah yeah

00:19:40.259 --> 00:19:42.240
i think you're always going to come out ahead

00:19:42.240 --> 00:19:45.539
monetarily the catches the time right but if

00:19:45.539 --> 00:19:47.400
we're just going based off the numbers of what

00:19:47.400 --> 00:19:51.559
you spend versus what you make 99 of the time

00:19:51.559 --> 00:19:54.019
with media you're going to come out ahead with

00:19:54.019 --> 00:19:56.619
the dollar amount The question is, how long does

00:19:56.619 --> 00:19:58.559
it take you to get through all this stuff? And

00:19:58.559 --> 00:20:00.700
that's kind of the big sinkhole people run into

00:20:00.700 --> 00:20:04.920
is, OK, I have 2000 DVDs now. What the hell am

00:20:04.920 --> 00:20:06.440
I going to do with them? And like Johnny said,

00:20:06.579 --> 00:20:08.940
I give them away. I scan through them. I throw

00:20:08.940 --> 00:20:10.660
them up in Facebook marketplace. They meet me

00:20:10.660 --> 00:20:12.660
at the storage unit. They're gone. I don't even

00:20:12.660 --> 00:20:15.660
ask for a penny. And if they show up, I'm like,

00:20:15.779 --> 00:20:18.690
hey. I might have more next week. And can I reach

00:20:18.690 --> 00:20:20.470
back out to you? I got one guy that's come multiple

00:20:20.470 --> 00:20:23.750
times now for the books after I scanned through

00:20:23.750 --> 00:20:25.890
them. He's like, yeah, I got a library. I like

00:20:25.890 --> 00:20:27.789
loading up my little free libraries all around.

00:20:28.049 --> 00:20:29.769
And yeah, just reach back out to me. So this

00:20:29.769 --> 00:20:32.349
guy's come multiple times with his minivan. I'll

00:20:32.349 --> 00:20:34.329
help load them in. Like that's how you're going

00:20:34.329 --> 00:20:36.369
to grow this business. You can't try to chase

00:20:36.369 --> 00:20:41.069
every book, every dollar. No, absolutely. You

00:20:41.069 --> 00:20:44.210
could try, but you're going to, it's just you.

00:20:44.640 --> 00:20:47.180
If you had a team, maybe you could treat it like

00:20:47.180 --> 00:20:50.740
a farm or utilize all parts of the buffalo kind

00:20:50.740 --> 00:20:53.980
of mentality. The horns, the hooves, the skin,

00:20:54.319 --> 00:20:57.319
the meat and all that. But until you've got a

00:20:57.319 --> 00:21:01.940
force, I mean a workforce to help you with that,

00:21:02.019 --> 00:21:04.960
it's not worth your personal endeavor. Yeah,

00:21:04.980 --> 00:21:06.819
will you miss out on a few dollars? Yeah, but

00:21:06.819 --> 00:21:08.420
you should be concentrating on the most money

00:21:08.420 --> 00:21:12.660
on that pile and not worry about the lower, like

00:21:12.660 --> 00:21:15.519
doing lots on eBay. That's a little bit more

00:21:15.519 --> 00:21:16.779
work. You shouldn't waste your time with that

00:21:16.779 --> 00:21:20.460
early on. Unless it's already done for you. They've

00:21:20.460 --> 00:21:22.640
already lauded it. It's just one box of Harley

00:21:22.640 --> 00:21:25.799
Quinn. Okay, fine. Good to go. It's one listing.

00:21:26.299 --> 00:21:28.220
Or not even bother with it. Just drop it off.

00:21:30.740 --> 00:21:33.180
There's so much money -making opportunity. It's

00:21:33.180 --> 00:21:35.380
just where we spend our focus. And it should

00:21:35.380 --> 00:21:38.240
always be with the least amount of time for the

00:21:38.240 --> 00:21:40.940
most amount of money is always the answer. And

00:21:40.940 --> 00:21:42.920
then there's a totem pole of everything that

00:21:42.920 --> 00:21:47.880
follows that. Another thing that I've experienced,

00:21:48.079 --> 00:21:50.119
dealt with myself, is when I went to an estate

00:21:50.119 --> 00:21:54.920
sale, I was not set up to do anything. I had

00:21:54.920 --> 00:21:56.960
some Ikea bags. Those were worthless because

00:21:56.960 --> 00:22:01.210
it's books, right? Too many books. And I ran

00:22:01.210 --> 00:22:03.230
out of Ikea bags and I had to start hand carrying

00:22:03.230 --> 00:22:06.470
things out. Ever since then, I used a cart that

00:22:06.470 --> 00:22:08.990
fits through every door in America and in tubs

00:22:08.990 --> 00:22:11.509
that I could stack. And I never have to hand

00:22:11.509 --> 00:22:14.309
carry a single damn book again out of a door.

00:22:14.609 --> 00:22:17.230
Yeah, dude. I think that's so true because you

00:22:17.230 --> 00:22:19.970
kind of learn the hard way, I guess. But like

00:22:19.970 --> 00:22:24.009
as long as you learn from the mistakes, like

00:22:24.009 --> 00:22:27.109
you kind of – and there's some like you can't

00:22:27.109 --> 00:22:29.569
catch. Like I bought boxes off of state sales.

00:22:30.369 --> 00:22:33.890
What was it? CT bids. And like they didn't say

00:22:33.890 --> 00:22:36.730
that they were in the basement. Right. And like

00:22:36.730 --> 00:22:40.150
you can't you can't do nothing about some of

00:22:40.150 --> 00:22:41.990
these. But there are situations where you can

00:22:41.990 --> 00:22:44.990
kind of make your life a lot easier. And I'm

00:22:44.990 --> 00:22:47.589
a huge proponent of that. And I think, you know,

00:22:47.609 --> 00:22:50.990
I guess this probably sounds crazy to some people

00:22:50.990 --> 00:22:53.450
out there. But like I have a Goodwill bins I

00:22:53.450 --> 00:22:57.180
theoretically could probably walk to. And. I've

00:22:57.180 --> 00:22:59.259
been there two times and I've lived here for

00:22:59.259 --> 00:23:02.900
forever, it feels like. And I like Johnny would

00:23:02.900 --> 00:23:05.400
have to pay me like 200 bucks for me to go sit

00:23:05.400 --> 00:23:08.119
there all day just to just to experience that.

00:23:08.220 --> 00:23:10.000
And that's like what he's saying. Right. Can

00:23:10.000 --> 00:23:12.200
you have a business model based off sitting at

00:23:12.200 --> 00:23:14.640
the Goodwill bins? Yes. But do you want to have

00:23:14.640 --> 00:23:16.599
that business model? Do you do you understand

00:23:16.599 --> 00:23:18.940
what that business model entails? Right. For

00:23:18.940 --> 00:23:21.140
me. The answer is no, because there's better

00:23:21.140 --> 00:23:23.980
sources. Sure, I'm not, the Goodwill bins ain't

00:23:23.980 --> 00:23:26.099
even cheap no more. It's like 99 cents a pound.

00:23:26.200 --> 00:23:28.920
So even if you get a damn book, like this Bible,

00:23:29.099 --> 00:23:31.900
for example, like I'm probably paying more like

00:23:31.900 --> 00:23:35.259
$3 for this Bible than if I just bought it at

00:23:35.259 --> 00:23:37.940
the actual Goodwill store, right? So like the

00:23:37.940 --> 00:23:39.819
Goodwill bins around me is not even a good deal.

00:23:40.559 --> 00:23:42.920
I have enough better sources, even though I pay

00:23:42.920 --> 00:23:45.559
more, I'm not paying 99 cents a pound, right?

00:23:45.619 --> 00:23:48.099
So the CD would have been like a quarter instead

00:23:48.099 --> 00:23:51.240
of paying a dollar at the thrift store. But that's

00:23:51.240 --> 00:23:53.880
just a whole nother can of worms that I do not

00:23:53.880 --> 00:23:55.720
want to deal with. Are there people out there

00:23:55.720 --> 00:23:59.200
that have reselling businesses on YouTube, probably

00:23:59.200 --> 00:24:01.640
have podcasts and whole courses around making

00:24:01.640 --> 00:24:05.099
money solely off the Goodwill bins? 100 % they

00:24:05.099 --> 00:24:08.539
exist. It's just a lifestyle choice. And if you

00:24:08.539 --> 00:24:12.180
have better... I always want you to go for the

00:24:12.180 --> 00:24:14.039
better quality items, even if that means you

00:24:14.039 --> 00:24:16.000
have to pay more. If you can't afford to pay

00:24:16.000 --> 00:24:18.839
more, then grind out the free stuff so you can

00:24:18.839 --> 00:24:20.640
afford to buy the better quality, more expensive

00:24:20.640 --> 00:24:25.539
items and make more money. Right. I mean, you're

00:24:25.539 --> 00:24:28.259
going to fight it at first because, yay, I finally

00:24:28.259 --> 00:24:31.019
have money. And then I'm not going to have money

00:24:31.019 --> 00:24:32.960
because I'm going to decide to make my life easier.

00:24:33.220 --> 00:24:35.180
And then you're going to do that a few more times.

00:24:35.279 --> 00:24:37.359
And you're going to question all of reality of

00:24:37.359 --> 00:24:41.410
I'm making no money. My job's easier. And then

00:24:41.410 --> 00:24:43.269
all of a sudden, you bought everything you needed.

00:24:43.369 --> 00:24:45.210
And then you start making money. And then you

00:24:45.210 --> 00:24:48.650
go, aha, it was worth it. Don't fight it. I'm

00:24:48.650 --> 00:24:53.630
telling you, just like any business, I'm not

00:24:53.630 --> 00:24:54.930
going to say you're not going to make any money

00:24:54.930 --> 00:24:56.549
your first couple of years. You're going to make

00:24:56.549 --> 00:24:59.470
it so much faster in reselling. But it's going

00:24:59.470 --> 00:25:01.609
to seem for a hot minute that you're making no

00:25:01.609 --> 00:25:03.309
money. And you're just constantly pumping it

00:25:03.309 --> 00:25:05.569
back into the business. But give it time and

00:25:05.569 --> 00:25:08.569
be patient. And your life's easier. And then

00:25:08.569 --> 00:25:11.319
you're... Going in after the first, I don't know,

00:25:11.359 --> 00:25:14.200
I'll say after the first year, your expenses

00:25:14.200 --> 00:25:17.119
are going to go down unless you decide to do

00:25:17.119 --> 00:25:19.400
the warehouse life, unless you decide to do the

00:25:19.400 --> 00:25:21.819
employee life. And then it may be a little bit

00:25:21.819 --> 00:25:23.980
more longer. But just for your basics, all your

00:25:23.980 --> 00:25:26.720
software, all of your, like the carts, all your

00:25:26.720 --> 00:25:29.740
packaging. I mean, my packaging comes from Uline,

00:25:29.819 --> 00:25:31.940
some other sources, so I pay up for my packaging.

00:25:33.059 --> 00:25:38.150
Your printers, all of that. Maybe you do have

00:25:38.150 --> 00:25:41.529
a storage unit. After all of that, after you've

00:25:41.529 --> 00:25:43.470
done all your initial expenses, because that's

00:25:43.470 --> 00:25:47.029
what they are, initial expenses, you'll be much

00:25:47.029 --> 00:25:50.049
better off versus you trying to tough it out

00:25:50.049 --> 00:25:52.329
and not spend a single dollar to avoid spending

00:25:52.329 --> 00:25:55.289
money in the first place. Yeah, and some of these

00:25:55.289 --> 00:25:57.769
things, you don't know until you know, right?

00:25:57.829 --> 00:26:00.369
But I do remember the days of... printing out

00:26:00.369 --> 00:26:03.130
the label and cutting it with the scissors and

00:26:03.130 --> 00:26:06.009
taping the whole damn label. And then you finally

00:26:06.009 --> 00:26:08.069
buy the sheets where it's like two, four by six

00:26:08.069 --> 00:26:10.809
labels on one sheet for your normal printer.

00:26:10.970 --> 00:26:14.450
Then you get the thermal printer. And it's funny

00:26:14.450 --> 00:26:17.609
because you see people like myself that are so

00:26:17.609 --> 00:26:20.369
scared to like buy the Dymo, right? I'm like,

00:26:20.470 --> 00:26:23.609
man, that's 250 bucks. I could go buy 250 books

00:26:23.609 --> 00:26:26.190
or CDs or DVDs. And then there's the other side

00:26:26.190 --> 00:26:28.819
of the coin where it's like. somebody hasn't

00:26:28.819 --> 00:26:31.019
even sent in their first box and they got like

00:26:31.019 --> 00:26:34.579
the new dymo 25 000 labels they're out like two

00:26:34.579 --> 00:26:38.240
grand you just started what's wrong with you

00:26:38.240 --> 00:26:41.519
it's so crazy like there's two completely sides

00:26:41.519 --> 00:26:43.980
to it and i'm still the same i'm still as cheap

00:26:43.980 --> 00:26:46.579
i'm the cheapest sob there is out there even

00:26:46.579 --> 00:26:49.500
to this day and like whenever deb's like i'm

00:26:49.500 --> 00:26:51.319
like deb i need labels right she'll go on amazon

00:26:51.319 --> 00:26:53.160
she's like trying to find the cheapest ones because

00:26:53.160 --> 00:26:56.049
she knows i'll be like 20 bucks for 10 000 labels

00:26:56.049 --> 00:26:58.190
like this is setting me back and i'm just like

00:26:58.190 --> 00:27:00.750
i got the money right like just just buy the

00:27:00.750 --> 00:27:03.349
damn labels that are at least half decent that's

00:27:03.349 --> 00:27:04.910
going to make my life easier and they're not

00:27:04.910 --> 00:27:09.089
going to peel off after i put them on oh and

00:27:09.089 --> 00:27:11.509
here's another thing where you can get your mouse

00:27:11.509 --> 00:27:13.009
banging for your buck and a lot of people have

00:27:13.009 --> 00:27:15.170
thought about well They might have, but they

00:27:15.170 --> 00:27:16.509
dismissed it because they knew they were going

00:27:16.509 --> 00:27:19.269
to pay more. We all think thrift stores and flea

00:27:19.269 --> 00:27:21.309
markets and estate sales to get our best deals.

00:27:21.529 --> 00:27:23.750
Mike mentioned it earlier. Record stores, great.

00:27:24.470 --> 00:27:26.450
This may blow your mind, people, but there is

00:27:26.450 --> 00:27:28.589
a thing called a bookstore. A used bookstore

00:27:28.589 --> 00:27:31.210
is that. And they got books there, believe it

00:27:31.210 --> 00:27:34.849
or not. Yeah, you're going to pay up. Don't get

00:27:34.849 --> 00:27:38.250
me wrong, but it is a whole facility of nothing

00:27:38.250 --> 00:27:41.059
but books. And it's going to be more than the

00:27:41.059 --> 00:27:43.079
couple shelves you're going to get at your thrift

00:27:43.079 --> 00:27:46.180
stores most of the time. Another thing on that

00:27:46.180 --> 00:27:50.200
is it's just lesser known as all. They're your

00:27:50.200 --> 00:27:53.599
charity organizations that are thrift stores.

00:27:53.720 --> 00:27:56.819
They're not called Goodwill. They're not called,

00:27:56.819 --> 00:27:59.920
say, Salvation Army. They're not a national chain.

00:28:00.119 --> 00:28:03.220
There may be like a couple in your city of different

00:28:03.220 --> 00:28:07.220
name things. Go to those. Those are great most

00:28:07.220 --> 00:28:09.750
of the time. And then there's your church rummage

00:28:09.750 --> 00:28:11.569
sale. Sometimes they ain't the cheapest. It's

00:28:11.569 --> 00:28:13.470
not a garage sale. It's a rummage sale, right?

00:28:13.950 --> 00:28:17.609
But I've made a lot of money going to church

00:28:17.609 --> 00:28:19.950
places too. And yeah, normally I'm going to have

00:28:19.950 --> 00:28:21.349
to pay a little bit more than I would at the

00:28:21.349 --> 00:28:24.529
thrift store, but they usually have great stuff.

00:28:25.509 --> 00:28:32.609
Usually. Another one is, I hate to say it, your

00:28:32.609 --> 00:28:34.369
vehicle, depending on what kind of work life

00:28:34.369 --> 00:28:37.660
you're dealing in. A truck or a big old economy

00:28:37.660 --> 00:28:41.420
van is much better than like a small Prius car.

00:28:41.680 --> 00:28:43.599
If you're doing bulk pickups a lot of the time,

00:28:43.640 --> 00:28:45.859
maybe you need to get a trailer. If you're not

00:28:45.859 --> 00:28:47.740
doing bulk pickups, you can ignore what I'm saying

00:28:47.740 --> 00:28:51.220
here. But you kind of have, again, it's an equipment

00:28:51.220 --> 00:28:54.680
cost. But if you're living that lifestyle, you

00:28:54.680 --> 00:28:56.819
need the equipment to support that lifestyle.

00:28:57.140 --> 00:28:59.799
Because making, I don't know, six trips in your

00:28:59.799 --> 00:29:03.220
Prius versus one with your diesel truck and your

00:29:03.220 --> 00:29:06.619
trailer is a lot easier. yeah i agree and this

00:29:06.619 --> 00:29:09.920
is uh i i'm people don't give me as much crap

00:29:09.920 --> 00:29:13.079
about it as they used to but you know people

00:29:13.079 --> 00:29:14.619
like mike why don't you get a truck and i'm like

00:29:14.619 --> 00:29:17.140
i'm not that heavy into bulk right like yeah

00:29:17.140 --> 00:29:20.200
i got my two library sources i work with and

00:29:20.200 --> 00:29:22.119
a few like other ones i reach out every once

00:29:22.119 --> 00:29:24.700
in a while but like if i'm only picking up once

00:29:24.700 --> 00:29:28.180
or twice a month like You don't need it. Exactly.

00:29:28.380 --> 00:29:30.559
They literally have notes in the back of the

00:29:30.559 --> 00:29:32.900
library, Johnny, that says, Mike drives a little

00:29:32.900 --> 00:29:35.640
car. Let's try to use as many little boxes as

00:29:35.640 --> 00:29:38.359
we can. They show a picture of a box. They show

00:29:38.359 --> 00:29:40.359
it next to your car. That's what I'm saying,

00:29:40.440 --> 00:29:44.720
right? There's an understanding. Do they give

00:29:44.720 --> 00:29:47.039
you little boxes, Mike? They do. So I can fit

00:29:47.039 --> 00:29:49.140
them in the back seat between the seat and the

00:29:49.140 --> 00:29:52.240
actual driver's seat and everything. It's amazing

00:29:52.240 --> 00:29:55.509
if you have... conversations with some of these

00:29:55.509 --> 00:29:58.049
relationships. You know, will the truck make

00:29:58.049 --> 00:30:00.930
your life easier? Sure. But to what extent, right?

00:30:01.150 --> 00:30:03.210
I'd be stupid if I went and just bought a truck

00:30:03.210 --> 00:30:05.309
just to have it for my two pickups a month. If

00:30:05.309 --> 00:30:07.210
you were doing it like three or four times a

00:30:07.210 --> 00:30:09.490
week, that's a different story. Yeah, then we're

00:30:09.490 --> 00:30:11.390
all in, right? Then I'm getting, you know, the

00:30:11.390 --> 00:30:14.390
Sprinter van and that's the life you're going

00:30:14.390 --> 00:30:17.170
to choose. But it works both ways, man, because

00:30:17.170 --> 00:30:18.809
I'll tell you right now, there's probably somebody

00:30:18.809 --> 00:30:21.390
out there that started reselling books and got

00:30:21.390 --> 00:30:24.119
their first pickup in their... nissan ultima

00:30:24.119 --> 00:30:26.500
like me and said wait a minute i need to go buy

00:30:26.500 --> 00:30:28.940
a brand new truck and then they didn't last for

00:30:28.940 --> 00:30:30.579
more than a month and you're left with a brand

00:30:30.579 --> 00:30:32.480
new truck payment for the next eight years of

00:30:32.480 --> 00:30:36.200
your life oh man or or if you don't want a truck

00:30:36.200 --> 00:30:38.299
you still want to drive your prius i guess rent

00:30:38.299 --> 00:30:41.660
the u -haul thing for the day yeah Yeah, there's

00:30:41.660 --> 00:30:43.500
alternatives to everything, right? You know,

00:30:43.559 --> 00:30:45.920
like you don't even have to label your own items.

00:30:46.019 --> 00:30:48.240
You can pay somebody, right? Like prep centers,

00:30:48.319 --> 00:30:50.740
whole business models revolve around sending

00:30:50.740 --> 00:30:52.299
your, you don't even see the item. It goes right

00:30:52.299 --> 00:30:54.500
to the prep center. They label it, they send

00:30:54.500 --> 00:30:56.460
it to Amazon for you. But the back end to that

00:30:56.460 --> 00:31:00.240
is you got to spend X amount, $1 .50 per item

00:31:00.240 --> 00:31:02.259
to have it taken care of. But here we are again.

00:31:02.910 --> 00:31:05.349
Going against your time, me and Johnny labeling

00:31:05.349 --> 00:31:07.430
the item ourselves, we don't pay the $1 .50 per

00:31:07.430 --> 00:31:10.289
item. We're paying it and factoring that in when

00:31:10.289 --> 00:31:12.369
you buy an item. Okay, it's going to be an extra

00:31:12.369 --> 00:31:15.430
$1 .50 coming off the actual profit of this item

00:31:15.430 --> 00:31:18.269
and sending it to a prep center. It's all a balancing

00:31:18.269 --> 00:31:20.190
act, but you have to figure out what business

00:31:20.190 --> 00:31:22.849
model you are and what you want to do based on

00:31:22.849 --> 00:31:25.609
your time and your money, your capital. And then

00:31:25.609 --> 00:31:27.230
you can start making these decisions, but they

00:31:27.230 --> 00:31:30.230
have to make sense at the end of the day. Right.

00:31:30.349 --> 00:31:34.509
And the biggest one I've seen people fight, and

00:31:34.509 --> 00:31:36.809
Mike still fights me on this one, is when to

00:31:36.809 --> 00:31:39.250
get an employee. Now, to be fair, Mike has a

00:31:39.250 --> 00:31:40.890
couple of employees, just mainly on the YouTube

00:31:40.890 --> 00:31:47.190
side. And it's when you can make more money with

00:31:47.190 --> 00:31:50.109
your time if you weren't doing a mundane task.

00:31:50.309 --> 00:31:53.849
Like for me, photography. I make way more money

00:31:53.849 --> 00:31:56.329
by not doing photography than I would doing photography

00:31:56.329 --> 00:32:00.309
myself. Way more. Because they can photograph

00:32:00.309 --> 00:32:03.089
while I list or I'm busy doing Amazon boxes or

00:32:03.089 --> 00:32:06.849
something else. You shouldn't get them early

00:32:06.849 --> 00:32:09.390
on. Again, you need a few bucks in the bank to

00:32:09.390 --> 00:32:11.990
even consider that. And have you maxed yourself

00:32:11.990 --> 00:32:16.410
out? Do you have more than one days of work that

00:32:16.410 --> 00:32:18.950
you could do? Do you have a week's worth of work

00:32:18.950 --> 00:32:21.609
that you could do or a month? Then it's probably

00:32:21.609 --> 00:32:23.789
start time to consider an employee to help you

00:32:23.789 --> 00:32:27.960
catch up, even on a part -time basis. Or a one

00:32:27.960 --> 00:32:29.759
-time thing to try it out. Because some people,

00:32:29.900 --> 00:32:32.539
once they try it, they're like, no, I'm not good

00:32:32.539 --> 00:32:35.519
with people. They hate me. I made them cry. I

00:32:35.519 --> 00:32:38.180
can't do employees, which is fair. Maybe you

00:32:38.180 --> 00:32:39.759
can't do employees. Then you can make a business

00:32:39.759 --> 00:32:46.900
set up for a solo person. And it's really hard

00:32:46.900 --> 00:32:50.140
to judge, but again, the two indicators to me

00:32:50.140 --> 00:32:51.980
is you have more work than you could possibly

00:32:51.980 --> 00:32:54.660
do yourself, and there's no end in sight. You've

00:32:54.660 --> 00:32:56.880
got a rotation of sources. You've got to keep

00:32:56.880 --> 00:33:00.440
those connections going, and you may need somebody

00:33:00.440 --> 00:33:01.900
to help you because else you're always going

00:33:01.900 --> 00:33:07.480
to be constantly behind. And you need money in

00:33:07.480 --> 00:33:09.299
the bank to pay this person. If you don't got

00:33:09.299 --> 00:33:11.220
money in this bank because you're blowing it

00:33:11.220 --> 00:33:13.420
all on inventory that you can't process yourself,

00:33:13.640 --> 00:33:15.700
it's not humanly possible, you've done your business

00:33:15.700 --> 00:33:18.000
wrong. You need to refigure some things out.

00:33:18.359 --> 00:33:20.299
You're right. I mean, you hit it on the head

00:33:20.299 --> 00:33:22.019
with me, right? Like I don't consider you an

00:33:22.019 --> 00:33:25.220
employee, but like having you do two calls every

00:33:25.220 --> 00:33:27.980
single month, like it takes, it gives me that

00:33:27.980 --> 00:33:30.359
extra free week of not having to do a call. But

00:33:30.359 --> 00:33:32.559
at the end of the day, I know when people sit

00:33:32.559 --> 00:33:34.640
down with you, they're getting the correct information

00:33:34.640 --> 00:33:36.799
that actually makes sense. It'll help somebody.

00:33:36.859 --> 00:33:39.259
It's not like it just. it's kind of like if you

00:33:39.259 --> 00:33:40.880
hire an employee and they're clueless and you

00:33:40.880 --> 00:33:43.019
just keep them on just to keep them on, right?

00:33:43.099 --> 00:33:44.619
It'd be the equivalent if I just hired somebody

00:33:44.619 --> 00:33:46.819
to do a call. So I don't have to do an extra

00:33:46.819 --> 00:33:49.480
one, but the person is absolutely clueless and

00:33:49.480 --> 00:33:51.140
they don't even have a real business. And it's

00:33:51.140 --> 00:33:52.700
the same with my YouTube editor. I edited my

00:33:52.700 --> 00:33:55.579
own videos probably for the first two years before

00:33:55.579 --> 00:33:59.500
I brought him on. And like, he can do it in probably

00:33:59.500 --> 00:34:02.480
a 10th of the time I can, right? Like he's much

00:34:02.480 --> 00:34:04.200
more efficient than me, me sitting down here

00:34:04.200 --> 00:34:06.299
trying to figure out, I will say I've learned

00:34:06.299 --> 00:34:09.119
to edit it. videos because i had to right it

00:34:09.119 --> 00:34:10.760
was just me in the beginning i had to figure

00:34:10.760 --> 00:34:13.519
this out but i grew the youtube channel to a

00:34:13.519 --> 00:34:15.260
point where i was making money so i can afford

00:34:15.260 --> 00:34:18.780
to pay for him right and it's the same with you

00:34:18.780 --> 00:34:20.800
right i i pay you out of the money i make from

00:34:20.800 --> 00:34:23.059
youtube so it's like all right i have the money

00:34:23.059 --> 00:34:27.739
now what can i do to get my time back but If

00:34:27.739 --> 00:34:29.960
anything, the experience gets better for the

00:34:29.960 --> 00:34:32.139
person, right? The person watching the video

00:34:32.139 --> 00:34:34.780
on a video he edits is going to be edited better.

00:34:34.900 --> 00:34:36.300
It's going to be fancy. It's going to have better

00:34:36.300 --> 00:34:38.559
graphics, better sound, everything. The same

00:34:38.559 --> 00:34:42.519
with the coaching calls. I'm 100 % Amazon. Okay,

00:34:42.599 --> 00:34:44.300
well, I have a book selling media selling group.

00:34:44.380 --> 00:34:46.719
A lot of people are passionate about books. Johnny

00:34:46.719 --> 00:34:49.059
knows a lot about books. He's got an eBay business

00:34:49.059 --> 00:34:51.860
that he operates. People get more value from

00:34:51.860 --> 00:34:54.880
having Johnny do two calls a month. than me doing

00:34:54.880 --> 00:34:57.119
four calls a month because it's a different side

00:34:57.119 --> 00:34:59.199
of the business that a lot of people dabble in.

00:34:59.239 --> 00:35:03.039
So it benefits me, not just with my time, but

00:35:03.039 --> 00:35:04.900
it also benefits the people that are actually

00:35:04.900 --> 00:35:07.539
getting the quote unquote experience, I guess.

00:35:08.260 --> 00:35:11.679
No, you're absolutely right. And versus Mike

00:35:11.679 --> 00:35:15.639
trying to learn things about books and have book

00:35:15.639 --> 00:35:17.400
knowledge, which he doesn't want to do. He's

00:35:17.400 --> 00:35:20.760
not, he doesn't want to be skilled in that. Just

00:35:20.760 --> 00:35:23.489
like. I'll take it a step further for everybody

00:35:23.489 --> 00:35:26.730
listening. You learning how to develop a software

00:35:26.730 --> 00:35:30.389
to make something in your reselling business

00:35:30.389 --> 00:35:33.630
more functional, you're better off hiring somebody

00:35:33.630 --> 00:35:36.409
that's skilled in development to do that for

00:35:36.409 --> 00:35:38.710
you. You're going to pay a lot of money for it.

00:35:38.889 --> 00:35:42.369
But you're going to spend so much of your time

00:35:42.369 --> 00:35:44.309
trying to learn that stuff yourself. I know we

00:35:44.309 --> 00:35:47.150
got other things like ChatGPT and we can kind

00:35:47.150 --> 00:35:50.820
of cobble together something. Maybe you should

00:35:50.820 --> 00:35:52.760
just hire the specialist to develop about the

00:35:52.760 --> 00:35:56.139
get go or hire some VAs that are cheaper US alternatives

00:35:56.139 --> 00:35:58.599
to do that for you or a combination thereof.

00:35:58.639 --> 00:36:00.900
Like maybe you do the initial run, but all the

00:36:00.900 --> 00:36:04.099
hard technical gluing it all together that you

00:36:04.099 --> 00:36:06.840
got off the chat GPT, that's safe for the VA

00:36:06.840 --> 00:36:10.119
to do. Like you're the idea person and you're

00:36:10.119 --> 00:36:12.280
giving them their idea and they run with it and

00:36:12.280 --> 00:36:16.219
make it a reality from your idea. I got one that's

00:36:16.219 --> 00:36:19.289
on the top of my mind and it might be. That's

00:36:19.289 --> 00:36:20.969
not really controversial, but it's kind of what's

00:36:20.969 --> 00:36:23.690
going on lately in the eBay realm with the AI

00:36:23.690 --> 00:36:28.230
listing softwares. I'm curious, do you feel like

00:36:28.230 --> 00:36:30.030
somebody should be at some point in their business

00:36:30.030 --> 00:36:31.829
before they start using this? Because I think

00:36:31.829 --> 00:36:35.210
people see this as a shortcut. And I think it

00:36:35.210 --> 00:36:38.710
can be in some cases, but I think in the majority

00:36:38.710 --> 00:36:42.250
of cases, it's not a shortcut at all. And I think

00:36:42.250 --> 00:36:44.670
the new sellers, I guarantee you, Johnny, since

00:36:44.670 --> 00:36:47.380
all these... ebay ai listing solvers that have

00:36:47.380 --> 00:36:48.800
come along i guarantee you there are sellers

00:36:48.800 --> 00:36:51.780
out there that have never actually listed and

00:36:51.780 --> 00:36:54.380
owned their own item on ebay and have used only

00:36:54.380 --> 00:37:01.179
software yeah okay it's a good i like this question

00:37:01.179 --> 00:37:04.940
um so you got to know what you're doing to know

00:37:04.940 --> 00:37:08.840
what the ai is not doing if you don't know that

00:37:08.840 --> 00:37:11.460
and you're just using the tool because it's a

00:37:11.460 --> 00:37:13.820
tool you're going to have some things wrong with

00:37:13.820 --> 00:37:16.840
it. I just started recently using one and I know

00:37:16.840 --> 00:37:19.320
what's wrong with it. And so I let it do its

00:37:19.320 --> 00:37:22.239
thing, but I have to go back and do the corrections.

00:37:22.340 --> 00:37:24.199
But if I didn't have the knowledge I have from

00:37:24.199 --> 00:37:27.440
all my hard years doing eBay, I wouldn't know

00:37:27.440 --> 00:37:29.239
what to correct. And I would just let it go.

00:37:29.280 --> 00:37:32.219
And it'd probably sit there. Like maybe the title

00:37:32.219 --> 00:37:34.159
structure is out of order or maybe it's missing

00:37:34.159 --> 00:37:38.119
it. Maybe it uses a keyword like green when I

00:37:38.119 --> 00:37:40.800
could use a much better key on like keyword like

00:37:40.800 --> 00:37:45.460
neon. that makes it sell faster. Or instead of

00:37:45.460 --> 00:37:48.880
horror, I put creepy. You got to know the certain

00:37:48.880 --> 00:37:52.179
nuances of your category in order to use these

00:37:52.179 --> 00:37:54.860
tools. Will they get to the point where that's

00:37:54.860 --> 00:37:58.920
not needed? Probably, but it's not today. Not

00:37:58.920 --> 00:38:01.480
by a long shot. Also, before you consider listing

00:38:01.480 --> 00:38:03.880
software, paying for it, you're going to say,

00:38:04.079 --> 00:38:08.179
oh, wow, $75 for a thousand listings? Question

00:38:08.179 --> 00:38:11.119
mark. Are you doing a thousand listings? Because

00:38:11.119 --> 00:38:12.940
that breaks out to about seven and a half cents

00:38:12.940 --> 00:38:15.699
per listing. But if you're not doing a thousand

00:38:15.699 --> 00:38:17.519
listings, it's much more. It could be 30 cents

00:38:17.519 --> 00:38:22.260
a listing for you or 80 cents or, I don't know,

00:38:22.360 --> 00:38:26.940
$75 if you do one listing. You got to justify

00:38:26.940 --> 00:38:29.739
the volume of the cost of these tools as well.

00:38:30.000 --> 00:38:33.260
Because if you don't get the material and or

00:38:33.260 --> 00:38:37.340
the work ethic to list what you bought, you've

00:38:37.340 --> 00:38:40.139
wasted your money in my opinion. You got to be

00:38:40.139 --> 00:38:41.880
set up for it. You got to have the material and

00:38:41.880 --> 00:38:43.719
you got to put in the hours to make it worth

00:38:43.719 --> 00:38:49.860
it. Yeah, I think a lot of new people see it

00:38:49.860 --> 00:38:52.179
as like this ultimate shortcut. And I think it's

00:38:52.179 --> 00:38:55.360
exactly what you said. I think it's the biggest

00:38:55.360 --> 00:38:59.519
trap because you never really understand what

00:38:59.519 --> 00:39:01.860
the platform expects or what it wants, right?

00:39:01.920 --> 00:39:03.619
Because you never went and listed an item and

00:39:03.619 --> 00:39:06.019
then it didn't sell for a month. And then you

00:39:06.019 --> 00:39:07.699
went in and you changed this one thing in the

00:39:07.699 --> 00:39:10.059
title. where you add in an item description and

00:39:10.059 --> 00:39:11.880
then it sells within an hour of you changing

00:39:11.880 --> 00:39:13.880
it, right? So then you learn yourself, okay,

00:39:13.980 --> 00:39:16.800
this is what I did wrong. But if you just rely

00:39:16.800 --> 00:39:19.300
solely, I guess then you can just blame it on

00:39:19.300 --> 00:39:20.719
the software though, right? Because if I'm a

00:39:20.719 --> 00:39:22.599
brand new seller and I just only use software

00:39:22.599 --> 00:39:24.940
and the business sucks, I can just say, oh man,

00:39:25.199 --> 00:39:28.219
this AI software is the reason that my business

00:39:28.219 --> 00:39:30.960
failed. Right, I'll equate it to something like

00:39:30.960 --> 00:39:33.880
this. We all know what two plus two is, four,

00:39:34.039 --> 00:39:37.710
right? The person who doesn't know how to do

00:39:37.710 --> 00:39:40.690
simple arithmetic has to use a calculator. They

00:39:40.690 --> 00:39:43.070
don't know how I got to two plus two is four.

00:39:43.269 --> 00:39:45.530
But what if that calculator said two plus two

00:39:45.530 --> 00:39:51.510
is five? It's wrong. It's the same thing here.

00:39:51.610 --> 00:39:55.510
You got to know when it's wrong. And I don't

00:39:55.510 --> 00:39:57.230
think a lot of people do that are using it today.

00:39:57.389 --> 00:39:59.090
And like you said, they're using it as a shortcut.

00:39:59.349 --> 00:40:01.230
So they're putting up a bunch of listings that

00:40:01.230 --> 00:40:03.909
two plus two equals five on eBay. Or worse, two

00:40:03.909 --> 00:40:06.610
plus two equals negative five on eBay. So that's

00:40:06.610 --> 00:40:09.130
like almost the complete opposite of what we

00:40:09.130 --> 00:40:11.630
talked about, right? Because essentially you're

00:40:11.630 --> 00:40:13.550
paying up because you can list the items for

00:40:13.550 --> 00:40:15.570
nothing yourself. So you're paying up to have

00:40:15.570 --> 00:40:18.150
the software list the items. It's saving you

00:40:18.150 --> 00:40:20.710
time, but it's not doing it properly. And dude,

00:40:20.789 --> 00:40:22.989
one of my biggest pet peeves when I worked at

00:40:22.989 --> 00:40:25.940
CVS, if we're going to do something. We're going

00:40:25.940 --> 00:40:28.280
to do it right the first time. Because if I have

00:40:28.280 --> 00:40:30.639
to send somebody back to redo the whole damn

00:40:30.639 --> 00:40:33.380
planning gram or redo it myself, I'm going to

00:40:33.380 --> 00:40:35.539
be pissed off about it. My biggest thing is if

00:40:35.539 --> 00:40:37.880
we're going to do it, let's do it right the first

00:40:37.880 --> 00:40:39.860
time through. Even if it takes us a little bit

00:40:39.860 --> 00:40:42.519
more time, we know that it was done in a way

00:40:42.519 --> 00:40:45.099
that actually is in the best possible outcome

00:40:45.099 --> 00:40:50.539
that we need it to be in. Right. Don't use it

00:40:50.539 --> 00:40:53.130
unless you know what it's doing. is my main point

00:40:53.130 --> 00:40:55.570
that I'm going to make. And don't do it if you're

00:40:55.570 --> 00:40:58.449
like the 10 a month lister. It's not worth your

00:40:58.449 --> 00:41:00.889
money because you're going to go seven and a

00:41:00.889 --> 00:41:03.250
half cents a listing. But when you bought a thousand

00:41:03.250 --> 00:41:05.409
listings, it's not really seven and a half cents

00:41:05.409 --> 00:41:08.650
a listing. Those are my two biggest consider

00:41:08.650 --> 00:41:12.289
it before you do it suggestions. Yeah. And if

00:41:12.289 --> 00:41:14.289
we kind of wrap it up here, I'll kick it back

00:41:14.289 --> 00:41:16.489
to the idea of, you know, get inventory for cheap

00:41:16.489 --> 00:41:18.489
or nothing. You're not going to be perfect, right?

00:41:18.530 --> 00:41:21.260
Me and Johnny, you go pick up. uh carload of

00:41:21.260 --> 00:41:23.159
books you're gonna suck right you know this is

00:41:23.159 --> 00:41:25.400
your first free pickup you don't know what the

00:41:25.400 --> 00:41:26.920
hell you're gonna do with this stuff but you

00:41:26.920 --> 00:41:28.860
figure it out along the way as long as you're

00:41:28.860 --> 00:41:31.099
progressing towards something you don't always

00:41:31.099 --> 00:41:33.599
have to be some people love free pickups even

00:41:33.599 --> 00:41:35.659
if it eats all their time they love the thrill

00:41:35.659 --> 00:41:37.820
of just not knowing what they're going to get

00:41:37.820 --> 00:41:39.559
from somebody right and there's nothing wrong

00:41:39.559 --> 00:41:41.820
with that i just challenge everybody to make

00:41:41.820 --> 00:41:44.380
the most amount of money reselling And if we

00:41:44.380 --> 00:41:47.099
can spend money to make more money, then that's

00:41:47.099 --> 00:41:49.280
where we need to be. And sure, you can mix it.

00:41:49.300 --> 00:41:51.579
If you have the itch to do a free pickup, they're

00:41:51.579 --> 00:41:53.679
always going to be out there. But if your sole

00:41:53.679 --> 00:41:55.840
purpose is let's make as much money as we can,

00:41:55.920 --> 00:41:58.300
sometimes you got to kind of push it to the side

00:41:58.300 --> 00:42:00.320
for the time being. And maybe in a slow season,

00:42:00.400 --> 00:42:02.019
we can get back into it. So Johnny, what's your

00:42:02.019 --> 00:42:05.539
final thoughts on this topic? Know where you're

00:42:05.539 --> 00:42:09.670
at in your business. So, you know. what you could

00:42:09.670 --> 00:42:12.090
do to get your time back, even if it means spending

00:42:12.090 --> 00:42:15.409
a little bit more money to do so. 100%, that

00:42:15.409 --> 00:42:18.309
covers it. Like you gotta know your own business

00:42:18.309 --> 00:42:20.590
and then you'll be able to decide where your

00:42:20.590 --> 00:42:23.670
money is best spent and where your time is best

00:42:23.670 --> 00:42:25.889
spent. So we'll talk to you all in next week's

00:42:25.889 --> 00:42:28.699
episode. Thanks for listening to another episode

00:42:28.699 --> 00:42:31.320
of the Reseller's Mindset Podcast. Today's full

00:42:31.320 --> 00:42:33.599
episode and all previous episodes are available

00:42:33.599 --> 00:42:36.079
to all YouTube members along with the weekly

00:42:36.079 --> 00:42:38.860
Zoom call and private Discord. Head on over to

00:42:38.860 --> 00:42:41.639
youtube .com backslash to use book guy and consider

00:42:41.639 --> 00:42:43.679
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