WEBVTT 00:00:00.000 --> 00:00:02.160 Welcome back to another episode of the Reseller's 00:00:02.160 --> 00:00:04.559 Mindset Podcast. My name is Mike, also known 00:00:04.559 --> 00:00:06.559 as the Used Book Guy on YouTube, along with my 00:00:06.559 --> 00:00:08.599 friend and fellow full -time reseller, Johnny 00:00:08.599 --> 00:00:11.169 B. We help people start and grow their reselling 00:00:11.169 --> 00:00:13.589 businesses from the ground up. We also have a 00:00:13.589 --> 00:00:15.570 weekly Zoom call and private Discord for all 00:00:15.570 --> 00:00:18.469 YouTube members. Head on over to youtube .com 00:00:18.469 --> 00:00:20.829 backslash usebookguy to join the channel and 00:00:20.829 --> 00:00:23.429 gain access to the full -length podcast, Zoom 00:00:23.429 --> 00:00:26.129 call, and private Discord today. Let's get into 00:00:26.129 --> 00:00:28.170 this week's episode. What is up, everybody? Welcome 00:00:28.170 --> 00:00:29.670 back to another episode of Reseller's Mindset 00:00:29.670 --> 00:00:33.189 Podcast. Spreading yourself out too thin is the 00:00:33.189 --> 00:00:37.070 topic today, and this exists. For me, especially, 00:00:37.310 --> 00:00:39.450 but even if you just boil it down to you are 00:00:39.450 --> 00:00:41.450 just a reseller that just listens to podcasts 00:00:41.450 --> 00:00:44.469 and consumes content, I will tell you right now, 00:00:44.509 --> 00:00:46.890 you are doing things in your business that need 00:00:46.890 --> 00:00:48.929 to be cut out so you can be more efficient on 00:00:48.929 --> 00:00:50.969 the test that actually are making you money. 00:00:51.009 --> 00:00:53.829 But I'll give some real life examples of how 00:00:53.829 --> 00:00:57.490 I spread myself out too thin, right? Same thing 00:00:57.490 --> 00:01:00.579 for Johnny. We do this podcast. by no means necessary 00:01:00.579 --> 00:01:03.880 are we like reeling in the dough over here right 00:01:03.880 --> 00:01:05.859 like we got bricks of money behind this you just 00:01:05.859 --> 00:01:08.540 can't see that is not the case right so you could 00:01:08.540 --> 00:01:11.140 argue that well if me and johnny didn't sit here 00:01:11.140 --> 00:01:13.819 for hours recording podcast episodes we probably 00:01:13.819 --> 00:01:15.599 could make a little bit more money in our business 00:01:15.599 --> 00:01:18.260 and that's 100 correct and it goes the same hand 00:01:18.260 --> 00:01:19.980 in hand with the youtube channel but we do this 00:01:19.980 --> 00:01:22.060 to help others make money right we don't get 00:01:22.060 --> 00:01:24.340 paid monetarily but somewhere in the universe 00:01:24.340 --> 00:01:26.879 i'd like to think karma comes back around but 00:01:26.879 --> 00:01:29.299 we spread ourselves out too thin. It's the same 00:01:29.299 --> 00:01:31.519 way when I used to do bulk pickups. I had free 00:01:31.519 --> 00:01:33.859 pickup ads on every single platform, Nextdoor, 00:01:33.939 --> 00:01:37.120 Facebook, Craigslist, OfferUp, wherever I could 00:01:37.120 --> 00:01:40.439 possibly do free pickups, I was doing. And what 00:01:40.439 --> 00:01:42.680 was happening? I was getting more than I can 00:01:42.680 --> 00:01:45.189 handle. And even if it wasn't more than I can 00:01:45.189 --> 00:01:47.329 handle, it was taking time away from the higher 00:01:47.329 --> 00:01:49.450 performing task of my business, like going to 00:01:49.450 --> 00:01:51.790 thrift stores and only cherry picking the good 00:01:51.790 --> 00:01:54.709 stuff and leaving the junk behind. This is the 00:01:54.709 --> 00:01:57.870 biggest problem with resellers is we cannot focus 00:01:57.870 --> 00:02:02.930 and we try to just do everything. And unfortunately, 00:02:03.310 --> 00:02:06.870 it rarely works. What's your take on some things 00:02:06.870 --> 00:02:09.009 that maybe you spread yourself out too thin on? 00:02:10.569 --> 00:02:13.469 Yeah, I mean, I definitely do on some tasks here, 00:02:13.590 --> 00:02:21.750 like moving books around. Is that a mind -numbing, 00:02:21.849 --> 00:02:26.129 needed -to -be -done task? Yeah. Do I personally 00:02:26.129 --> 00:02:30.009 need to do it? Probably not. Sorting books, I'm 00:02:30.009 --> 00:02:33.530 a little – I don't know. I like holding that 00:02:33.530 --> 00:02:35.900 close to my chest because I'm – Afraid someone 00:02:35.900 --> 00:02:37.780 is going to make a mistake that's going to affect 00:02:37.780 --> 00:02:40.159 me down the road where it's going to eat up more 00:02:40.159 --> 00:02:43.139 of my time. So to prevent that mistake, I have 00:02:43.139 --> 00:02:48.199 to do it. Is that a true statement? Yes. But 00:02:48.199 --> 00:02:53.020 am I probably overplaying the mistake time interval 00:02:53.020 --> 00:02:56.620 it will take versus the time I'm investing to 00:02:56.620 --> 00:03:03.960 prevent the mistake? Probably. Photos. Is necessary 00:03:03.960 --> 00:03:07.120 evil again? Should I be doing it? No. Do I do 00:03:07.120 --> 00:03:11.120 it? No. I have a photographer now. So I think 00:03:11.120 --> 00:03:13.599 Mike's spot on where it's either cutting it out 00:03:13.599 --> 00:03:17.539 altogether or delegating it by hiring somebody 00:03:17.539 --> 00:03:21.840 to do it for you. Like there's a lot of management 00:03:21.840 --> 00:03:25.120 work, paperwork, check this, check that on the 00:03:25.120 --> 00:03:27.960 Amazon front. They make us, right? So we have 00:03:27.960 --> 00:03:32.150 to. So getting a VA to do that or having an employee 00:03:32.150 --> 00:03:36.590 to do that. And yeah, it's a quote unquote delicate 00:03:36.590 --> 00:03:40.310 task, sure. But it's not so much so where you 00:03:40.310 --> 00:03:42.530 can't let go of the reins. You can't on that 00:03:42.530 --> 00:03:44.650 kind of stuff. Just like me and moving books 00:03:44.650 --> 00:03:46.569 around. I should probably have a lughead and 00:03:46.569 --> 00:03:49.169 that'll be his name, Lughead. Hey, Lughead, I 00:03:49.169 --> 00:03:52.110 need you to move this from here to here. Don't 00:03:52.110 --> 00:03:53.949 hurt yourself. I'll be over here if you need 00:03:53.949 --> 00:03:56.590 any help about how to move stuff from here to 00:03:56.590 --> 00:03:59.270 here. um that's all it really needs to be done 00:03:59.270 --> 00:04:02.590 thank you luckhead it's it's true it's it's so 00:04:02.590 --> 00:04:05.650 like it's it hits too close to home because like 00:04:05.650 --> 00:04:07.969 i have so many dumb things that i used to try 00:04:07.969 --> 00:04:10.469 that were like i look back i'm like why was i 00:04:10.469 --> 00:04:12.590 even bothering right and i think the big thing 00:04:12.590 --> 00:04:15.669 with reselling is trying to get dollars for everything 00:04:15.669 --> 00:04:18.670 we come across right like so the free pickup 00:04:18.670 --> 00:04:21.500 for example You know, I used to be like, well, 00:04:21.560 --> 00:04:23.740 can I lock these up? Can I do something different? 00:04:23.819 --> 00:04:26.800 Can I try to monetize my duds, right? And it 00:04:26.800 --> 00:04:31.000 is the biggest waste of time because the process, 00:04:31.040 --> 00:04:33.180 there's only like a handful of people that I've 00:04:33.180 --> 00:04:36.420 ever known to be successful monetizing duds. 00:04:36.519 --> 00:04:38.980 And they have it down to a process where they 00:04:38.980 --> 00:04:42.019 literally put a box, the same photo up, and it's 00:04:42.019 --> 00:04:44.300 just a lot with a quantity and you just can keep 00:04:44.300 --> 00:04:46.420 replenishing it. But that's not the case. We 00:04:46.420 --> 00:04:48.439 go do a free pickup and we think to ourselves. 00:04:48.939 --> 00:04:51.259 well i got all these for free so even if i can 00:04:51.259 --> 00:04:53.500 make a dollar right i'm still making a dollar 00:04:53.500 --> 00:04:57.139 because we don't factor in the time and you soon 00:04:57.139 --> 00:05:02.300 quickly realize that all right this is not feasible 00:05:02.300 --> 00:05:05.839 right it's like me with my my crappy ebay store 00:05:05.839 --> 00:05:09.300 i used to run it's not feasible for me to to 00:05:09.300 --> 00:05:12.439 try to run thrifting routes try to grow my amazon 00:05:12.439 --> 00:05:15.160 business and then sink a day or two into ebay 00:05:15.610 --> 00:05:17.910 When I suck at eBay, it takes me forever to do 00:05:17.910 --> 00:05:19.730 the listings. They're not the best quality listings. 00:05:20.009 --> 00:05:22.269 So I just cut it out altogether, right? You have 00:05:22.269 --> 00:05:25.389 to make these realizations of certain things. 00:05:26.149 --> 00:05:28.850 Do I still make money on eBay? Yes. You literally 00:05:28.850 --> 00:05:31.449 make me money on eBay. And I'm a -okay. You have 00:05:31.449 --> 00:05:35.329 to be okay with paying someone else to get you 00:05:35.329 --> 00:05:37.050 some of your money, as long as you're still making 00:05:37.050 --> 00:05:38.709 money on the back end. I know it's like kind 00:05:38.709 --> 00:05:41.709 of... a weird sense to say paying somebody else. 00:05:41.910 --> 00:05:43.949 So you get paid and you're still making money 00:05:43.949 --> 00:05:46.189 at the end of the road, but you have to leverage 00:05:46.189 --> 00:05:49.490 those opportunities because time is all we got. 00:05:49.589 --> 00:05:51.790 And I don't care who you are. It's not fun and 00:05:51.790 --> 00:05:54.569 exciting to be reselling 40 plus hours a week, 00:05:54.629 --> 00:05:56.870 right? Unless you're making a lot, a lot of money. 00:05:57.930 --> 00:06:00.410 And even then you're going to be like, I need 00:06:00.410 --> 00:06:02.269 a day off. I need to go do something. And if 00:06:02.269 --> 00:06:03.990 there's a certain part of your business that 00:06:03.990 --> 00:06:08.019 just doesn't produce monetarily. Unfortunately, 00:06:08.019 --> 00:06:10.740 as a business owner, I'm worried about money 00:06:10.740 --> 00:06:13.420 coming in. I'm not just going to do something 00:06:13.420 --> 00:06:16.560 just because, oh, I love eBay listing, Johnny. 00:06:16.620 --> 00:06:18.420 I love it so much. I don't care if the stuff 00:06:18.420 --> 00:06:20.779 never sells. I just list because I get so much 00:06:20.779 --> 00:06:23.180 enjoyment out of it. If it doesn't make you money 00:06:23.180 --> 00:06:25.459 and you're reselling, you need to take a look 00:06:25.459 --> 00:06:27.100 at it and say, is this something I need to get 00:06:27.100 --> 00:06:28.800 rid of? What do I need to change to get rid of 00:06:28.800 --> 00:06:30.160 it? Maybe you don't have to get rid of it altogether, 00:06:30.560 --> 00:06:32.879 but you definitely got to make a change to how 00:06:32.879 --> 00:06:34.800 you're listing it or how much time you're spending 00:06:34.800 --> 00:06:38.410 doing it. Right. And something that happened 00:06:38.410 --> 00:06:41.529 recently is I don't really have a good way to 00:06:41.529 --> 00:06:46.069 do disposal outside of destroying. However, I 00:06:46.069 --> 00:06:48.170 leave that to the last resort. And what I did 00:06:48.170 --> 00:06:51.990 this time was a I can't call it a yard sale because 00:06:51.990 --> 00:06:53.649 that's not really what it was, but it was set 00:06:53.649 --> 00:06:56.850 up in my yard and I had a donation cup. I made 00:06:56.850 --> 00:07:00.189 a lot of money off my little donation jar, but 00:07:00.189 --> 00:07:02.290 it was literally like, please take them because 00:07:02.290 --> 00:07:05.120 my alternative to throw them away. is literally 00:07:05.120 --> 00:07:08.339 bag them up in small bags and go through the 00:07:08.339 --> 00:07:12.560 entire town and drop a box here and a box there 00:07:12.560 --> 00:07:14.800 in these individual dumpsters. Because going 00:07:14.800 --> 00:07:18.500 to the dump, I ain't paying to destroy books. 00:07:18.819 --> 00:07:22.240 I'm not. I'll throw them away, but I'm not going 00:07:22.240 --> 00:07:25.720 to pay to have them destroyed. You can pay me 00:07:25.720 --> 00:07:28.379 if you want, but I'm not going to pay you. Because 00:07:28.379 --> 00:07:30.120 I already bought them once, or I acquired them 00:07:30.120 --> 00:07:32.480 once. I'm not going to do reverse acquisition 00:07:32.480 --> 00:07:37.120 like that. Alternatively, if I wanted to go donate 00:07:37.120 --> 00:07:39.300 them, which people are probably screaming at 00:07:39.300 --> 00:07:41.920 the comments, how dare you destroy books? Which 00:07:41.920 --> 00:07:45.360 is fair. I'm looking at an hour commute to do 00:07:45.360 --> 00:07:49.279 that. An hour. And how many truckloads of stuff 00:07:49.279 --> 00:07:51.660 do I have to throw away? More than a truckload. 00:07:52.019 --> 00:07:56.000 So, yep, I did a yard sale slash donation sale. 00:07:56.540 --> 00:08:00.279 It ate up my... It ate up for two days. It ate 00:08:00.279 --> 00:08:02.990 up all two days. What's up, Amazon sellers? We 00:08:02.990 --> 00:08:05.029 wanted to take a second to talk about GoToLister, 00:08:05.110 --> 00:08:07.589 the software me and Johnny both use to list and 00:08:07.589 --> 00:08:09.889 manage our inventory and grow our businesses. 00:08:10.230 --> 00:08:12.550 With the fastest listing speeds out there and 00:08:12.550 --> 00:08:15.170 built -in profit analytics, it's a no -brainer. 00:08:15.589 --> 00:08:18.110 Easily and quickly have items available for sale 00:08:18.110 --> 00:08:21.029 using 2D barcodes and get more for your items 00:08:21.029 --> 00:08:23.589 with its built -in smart pricing. Make sure to 00:08:23.589 --> 00:08:25.930 check out the 30 -day free trial at gotolister 00:08:25.930 --> 00:08:28.850 .com backslash Mike or using the link in the 00:08:28.850 --> 00:08:31.509 description below. And that's all I did. I made 00:08:31.509 --> 00:08:34.649 very little money in comparison to just me doing 00:08:34.649 --> 00:08:37.590 my day job. But again, it was necessarily evil. 00:08:37.649 --> 00:08:40.769 If I had to do it again, I would stick my hourly 00:08:40.769 --> 00:08:43.269 employee out there and like, look, pay yourself 00:08:43.269 --> 00:08:46.690 in hours and the rest is bonus hours that you're 00:08:46.690 --> 00:08:49.230 going to get. It's for future work. But you collect 00:08:49.230 --> 00:08:52.169 all the money. You have fun sitting out here 00:08:52.169 --> 00:08:55.210 in the hot Texas heat sun. I'll get you a little 00:08:55.210 --> 00:08:58.500 fan and a chair. And all you have to do is explain 00:08:58.500 --> 00:09:01.399 free books, donate if you want to, the boxes 00:09:01.399 --> 00:09:03.840 are over there if you need a box. That is your 00:09:03.840 --> 00:09:07.039 job for the next eight hours in the baking Texas 00:09:07.039 --> 00:09:12.559 heat. Enjoy. It's true. And I want people that 00:09:12.559 --> 00:09:14.940 are new to resell to also understand this, because 00:09:14.940 --> 00:09:17.240 just because you're new and maybe you don't have 00:09:17.240 --> 00:09:19.840 the capital, you still cannot afford to be wasting 00:09:19.840 --> 00:09:23.639 time on a super low dollar performing task. And 00:09:23.639 --> 00:09:25.519 Johnny, you know, kind of hit on the head. I 00:09:25.519 --> 00:09:27.620 used to take my books a second in Charles. Right. 00:09:27.860 --> 00:09:29.600 And all of a sudden they say you can only donate 00:09:29.600 --> 00:09:32.460 three bins at a time. That's not going to cut 00:09:32.460 --> 00:09:34.980 it here. Right. Like I have I have car fulls 00:09:34.980 --> 00:09:37.639 of this stuff. So. Sure, I'm getting paid to 00:09:37.639 --> 00:09:39.639 drop this stuff off, but it's not enough, right? 00:09:39.720 --> 00:09:43.080 And the other thing was, like Johnny, donate 00:09:43.080 --> 00:09:46.139 my stuff to that storage unit. Just reload the 00:09:46.139 --> 00:09:49.299 car up, Mike. Just take it, donate it. That takes 00:09:49.299 --> 00:09:51.559 up too much time. So I literally had somebody 00:09:51.559 --> 00:09:54.940 come yesterday and clear out my storage unit 00:09:54.940 --> 00:09:57.159 for free. Take all these books. I don't need 00:09:57.159 --> 00:09:59.559 them. I need nothing out of it. What I'm getting 00:09:59.559 --> 00:10:02.139 out of it is my time and my energy and my effort 00:10:02.139 --> 00:10:04.639 of having to reload the car, take them to the 00:10:04.639 --> 00:10:07.580 donation store, unload the car again, sink two, 00:10:07.759 --> 00:10:09.720 three hours of my life just trying to get rid 00:10:09.720 --> 00:10:11.320 of these things. And I already got them to the 00:10:11.320 --> 00:10:14.320 storage unit to begin with. Those types of situations, 00:10:14.600 --> 00:10:17.679 those are the little things that all of a sudden 00:10:17.679 --> 00:10:19.639 you start getting your time back. You can start 00:10:19.639 --> 00:10:22.019 focusing on the business and things that kind 00:10:22.019 --> 00:10:24.259 of make sense and make money, not trying to chase 00:10:24.259 --> 00:10:27.879 down every dollar, every $2. Even if you're brand 00:10:27.879 --> 00:10:30.120 new, I don't care. Leave that stuff behind. You're 00:10:30.120 --> 00:10:32.059 wasting your time. These are low quality items. 00:10:32.159 --> 00:10:34.179 That's why they're selling for low dollars. So 00:10:34.179 --> 00:10:35.960 they're probably going to sit forever anyway. 00:10:36.200 --> 00:10:38.139 I want you to say, all right, well, instead of 00:10:38.139 --> 00:10:40.519 listing a dollar or $2 item, why don't I just 00:10:40.519 --> 00:10:43.289 go. create a post on Facebook that I'm doing 00:10:43.289 --> 00:10:46.269 free clean outs for media. Or why don't I go 00:10:46.269 --> 00:10:48.169 just look somewhere else and see if I can get 00:10:48.169 --> 00:10:49.870 some free media. Why don't I just go around to 00:10:49.870 --> 00:10:51.649 the free little libraries in my area, see if 00:10:51.649 --> 00:10:53.389 I can find a book or two maybe I can send it 00:10:53.389 --> 00:10:55.610 to Amazon. I'd rather you focus on that type 00:10:55.610 --> 00:10:58.809 of stuff because you just get in the cycle of 00:10:58.809 --> 00:11:01.450 always just burning your time when it comes to 00:11:01.450 --> 00:11:03.250 spreading yourself out. And that's honestly what 00:11:03.250 --> 00:11:05.730 I used to do. I say it all the time. I drove. 00:11:06.330 --> 00:11:08.409 probably 40 minutes for a free book pickup. And 00:11:08.409 --> 00:11:11.070 I had no photos and I showed up and the books 00:11:11.070 --> 00:11:13.230 were in the basement and 90 % of them were microwave 00:11:13.230 --> 00:11:16.230 cookbooks. And I'm already there. I got to take 00:11:16.230 --> 00:11:19.389 the books. I just drove 40 hours one way. So 00:11:19.389 --> 00:11:22.429 now I got to drive 40 hours, 40 minutes one way. 00:11:22.490 --> 00:11:25.049 Now I got to drive 40 minutes back. Then I got 00:11:25.049 --> 00:11:26.649 to figure out what to do with these things. So 00:11:26.649 --> 00:11:29.710 yeah, my answer to the solution is I give away 00:11:29.710 --> 00:11:31.830 thousands of books every single month for free, 00:11:31.889 --> 00:11:33.470 as long as you're willing to come to my storage 00:11:33.470 --> 00:11:37.960 unit and pick them up. Right. And then what I've 00:11:37.960 --> 00:11:40.940 seen happen the last few, probably two or three 00:11:40.940 --> 00:11:44.000 years, you got TikTok, right? And you got whatnot 00:11:44.000 --> 00:11:47.559 as a means to try to monetize them that way. 00:11:48.360 --> 00:11:51.779 In my opinion, on both of those platforms, it's 00:11:51.779 --> 00:11:54.200 not great for junk. You actually need to put 00:11:54.200 --> 00:11:56.649 good things on there for them to sell. I mean, 00:11:56.690 --> 00:11:58.789 well, I'm doing a dollar start plus shipping. 00:11:58.929 --> 00:12:01.450 Well, nobody wants your microwave cookbook for 00:12:01.450 --> 00:12:03.190 a dollar plus shipping. It ain't going to do 00:12:03.190 --> 00:12:05.049 anything. Well, I'll just put them all together. 00:12:06.990 --> 00:12:09.730 That's a stretch even then. I think you're wasting 00:12:09.730 --> 00:12:12.210 your time. And learning this platform has additional 00:12:12.210 --> 00:12:16.210 time sunk. You could argue that it's an educational 00:12:16.210 --> 00:12:18.730 cost learning additional platforms that are outside 00:12:18.730 --> 00:12:21.129 your main thing. Or maybe you're wanting to transition 00:12:21.129 --> 00:12:25.250 to whatnot or TikTok. Okay, fair. But unless 00:12:25.250 --> 00:12:29.450 you're planning to understand that market intimately 00:12:29.450 --> 00:12:31.990 and what actually sells on those marketplace, 00:12:32.309 --> 00:12:34.690 even we'll throw in Etsy and Poshmark because 00:12:34.690 --> 00:12:38.929 there's books on those platforms too. You're 00:12:38.929 --> 00:12:40.429 doing yourself a disservice and you're wasting 00:12:40.429 --> 00:12:43.149 your own time and you're going to make zero dollars. 00:12:43.470 --> 00:12:46.100 Not only is it time wasting, in fact. I think 00:12:46.100 --> 00:12:47.639 you're making negative dollars because you could 00:12:47.639 --> 00:12:49.379 be doing what's working over here that makes 00:12:49.379 --> 00:12:51.460 you positive dollars and whatever you so choose. 00:12:51.639 --> 00:12:54.340 And again, unless like I'm saying, you're playing 00:12:54.340 --> 00:12:57.299 to sell on these platforms as your primary or 00:12:57.299 --> 00:13:00.639 even strong secondary. Yeah, dude, you just knocked 00:13:00.639 --> 00:13:02.480 it out the park and I don't even care. It's the 00:13:02.480 --> 00:13:05.320 biggest lie sold today is go start selling on 00:13:05.320 --> 00:13:08.840 whatnot because are you personable? Are you okay 00:13:08.840 --> 00:13:10.399 with being in front of the camera? Have you ever 00:13:10.399 --> 00:13:12.639 done any type of video live streaming in your 00:13:12.639 --> 00:13:15.830 life, right? The idea that you can just. go start 00:13:15.830 --> 00:13:19.129 a TikTok affiliate shop or go sell your junk 00:13:19.129 --> 00:13:22.330 on whatnot is not the case. And the people that 00:13:22.330 --> 00:13:24.669 win on those platforms have quality goods and 00:13:24.669 --> 00:13:26.950 they're getting them at rock bottom prices. You, 00:13:27.149 --> 00:13:30.269 that's most likely 99 % of us, that ain't it. 00:13:30.370 --> 00:13:32.210 You want to spend your time making a 50 cents 00:13:32.210 --> 00:13:34.570 a dollar, go for it. But that's not scalable. 00:13:34.710 --> 00:13:37.149 And most people just think, oh, it's just one 00:13:37.149 --> 00:13:38.710 of these things. You just turn it on and money 00:13:38.710 --> 00:13:40.350 just starts printing right out of your printer, 00:13:40.389 --> 00:13:42.720 just automatically coming in. That's not the 00:13:42.720 --> 00:13:45.080 case. And I personally, it's the same with business 00:13:45.080 --> 00:13:47.039 models, right? I get it all the time because 00:13:47.039 --> 00:13:48.759 I've been selling these crappy used books since 00:13:48.759 --> 00:13:51.659 I started. Why don't you go start online arbitrage? 00:13:51.860 --> 00:13:54.519 Why don't you start doing eBay to Amazon? I have 00:13:54.519 --> 00:13:58.659 this nailed down. I have this so refined. I have 00:13:58.659 --> 00:14:00.779 such an understanding of what I'm dealing with 00:14:00.779 --> 00:14:04.740 that if I was just going to go and start taking 00:14:04.740 --> 00:14:08.419 time away from my book media business and put 00:14:08.419 --> 00:14:11.000 it towards something else and not fully commit 00:14:11.000 --> 00:14:13.649 to it, I'm not going to get the results doing 00:14:13.649 --> 00:14:15.789 that new business. And my results from my current 00:14:15.789 --> 00:14:17.389 business are going to go down. So it's like, 00:14:17.450 --> 00:14:20.070 why do we waste time trying to juggle all these 00:14:20.070 --> 00:14:21.769 different platforms, like you're saying, or all 00:14:21.769 --> 00:14:23.409 these different business models? That's why. 00:14:24.000 --> 00:14:26.019 When you hear about people that sell everything, 00:14:26.299 --> 00:14:28.179 that's such a can of worms because you don't 00:14:28.179 --> 00:14:30.200 know what size box you need day to day, right? 00:14:30.299 --> 00:14:33.200 You lose efficiency, you lose time when it comes 00:14:33.200 --> 00:14:35.179 to that. And sure, there's people that are successful 00:14:35.179 --> 00:14:38.279 doing it, but we're talking a percent of a percent 00:14:38.279 --> 00:14:40.440 here. And the people that you do see winning, 00:14:40.519 --> 00:14:43.860 or maybe the content creator you do see that's 00:14:43.860 --> 00:14:46.720 doing really good on whatnot, you're like, wow, 00:14:46.919 --> 00:14:48.740 I can go do this. But you don't realize, right? 00:14:49.120 --> 00:14:51.600 A lot of these people are getting desirable items 00:14:51.600 --> 00:14:54.149 for either commission -based, Or they're paying 00:14:54.149 --> 00:14:56.789 pennies on the dollar. So if you have quality 00:14:56.789 --> 00:14:59.370 items, I say this every single time. If you have 00:14:59.370 --> 00:15:02.509 quality books, just sell them on eBay or sell 00:15:02.509 --> 00:15:04.769 them on Amazon and get more of the money than 00:15:04.769 --> 00:15:06.049 you're going to get on whatnot. Because that's 00:15:06.049 --> 00:15:07.389 just a fact, right? You're not going to get as 00:15:07.389 --> 00:15:09.269 much on whatnot, but you can have a higher sell 00:15:09.269 --> 00:15:11.750 through. But if you're not in that position, 00:15:12.049 --> 00:15:13.789 then don't even mess around with it. I don't 00:15:13.789 --> 00:15:16.470 plan on ever messing around with it, right? There's 00:15:16.470 --> 00:15:20.789 no, in my long, big business book of a million 00:15:20.789 --> 00:15:24.350 pages. There's no other platforms on there. There's 00:15:24.350 --> 00:15:27.769 not eBay. There's not whatnot. There's not TikTok. 00:15:28.049 --> 00:15:30.570 There's not a books. There is nothing else. But 00:15:30.570 --> 00:15:32.429 right now, a single sheet of paper that just 00:15:32.429 --> 00:15:35.669 says Amazon. That's it. It's what it says on 00:15:35.669 --> 00:15:38.970 every page. Amazon, Amazon. When it goes boom, 00:15:39.009 --> 00:15:41.750 then fair enough. I'll go boom somewhere else. 00:15:41.889 --> 00:15:44.070 But my focus today, right here, right now for 00:15:44.070 --> 00:15:46.710 the foreseeable future is Amazon. It's not eBay. 00:15:46.850 --> 00:15:48.929 It's not whatnot. I don't care what people are 00:15:48.929 --> 00:15:51.519 saying about go start this, go start that. I 00:15:51.519 --> 00:15:53.100 know what I'm doing and I'm not nowhere near 00:15:53.100 --> 00:15:55.100 the best that I possibly can be on that platform 00:15:55.100 --> 00:15:57.539 and my line of business. And let's keep going. 00:15:57.639 --> 00:15:59.200 Let's keep getting better at what we're doing. 00:15:59.259 --> 00:16:01.340 Even this year, I made huge strides in my business 00:16:01.340 --> 00:16:03.919 when it comes to sources, processing, the whole 00:16:03.919 --> 00:16:06.500 nine yards. There's always room for us to do 00:16:06.500 --> 00:16:08.320 better with what we're currently focusing on. 00:16:08.460 --> 00:16:10.840 Instead of just assuming that I can go focus 00:16:10.840 --> 00:16:12.600 on something that's completely different and 00:16:12.600 --> 00:16:14.659 think you're going to magically all of a sudden 00:16:14.659 --> 00:16:18.019 start getting some crazy results. I don't know 00:16:18.019 --> 00:16:21.059 what it is before. I'm going to make the statement. 00:16:21.179 --> 00:16:24.740 I think today's reseller has, and this is no 00:16:24.740 --> 00:16:26.879 disrespect to anybody with this condition, an 00:16:26.879 --> 00:16:31.039 ADD mindset. They feel the need to sell everywhere 00:16:31.039 --> 00:16:35.990 to get all the money from everywhere. And I'm 00:16:35.990 --> 00:16:37.809 not talking about the cross -listers. I'm talking 00:16:37.809 --> 00:16:41.029 about the guy who lists on eBay, the guy or girl 00:16:41.029 --> 00:16:44.169 who packs a box a week, and the guy or girl who 00:16:44.169 --> 00:16:46.789 does two whatnot shows, and the guy or girl who 00:16:46.789 --> 00:16:49.049 makes a junk journal to sell on Etsy. They're 00:16:49.049 --> 00:16:53.269 doing all four of those. God, that's a lot of 00:16:53.269 --> 00:16:56.490 work. And I think you spread yourself too thin 00:16:56.490 --> 00:16:58.789 versus learning something intimately, the ins 00:16:58.789 --> 00:17:01.950 and outs of one of them. Become a master of one, 00:17:02.110 --> 00:17:04.640 and then... Once you're a master, okay, let's 00:17:04.640 --> 00:17:07.160 get our yellow belt in one of these others and 00:17:07.160 --> 00:17:11.960 work our way up to black belt status. And I know 00:17:11.960 --> 00:17:14.599 we rag on whatnot a lot, but it's mainly because 00:17:14.599 --> 00:17:18.440 I think we see a lot of people try it, not make 00:17:18.440 --> 00:17:20.019 a lot of money on it, either because they're 00:17:20.019 --> 00:17:22.380 putting up garbage things. They haven't built 00:17:22.380 --> 00:17:25.220 up an audience, given it enough time. Do I think 00:17:25.220 --> 00:17:27.980 you can make money on whatnot? Yes, but you got 00:17:27.980 --> 00:17:30.019 to put in the work for it. You got to work it 00:17:30.019 --> 00:17:32.259 up. It requires you farming out an audience. 00:17:32.680 --> 00:17:36.700 getting quality goods for it. And you gotta be 00:17:36.700 --> 00:17:40.039 a hype man or hype gal. And you, you, you're 00:17:40.039 --> 00:17:42.859 putting on a dog and pony show. I don't want 00:17:42.859 --> 00:17:48.180 to do that personally. That's not for me, but 00:17:48.180 --> 00:17:50.099 for somebody else that that's their jam where 00:17:50.099 --> 00:17:52.160 they like singing and dancing, like, look at 00:17:52.160 --> 00:17:57.099 my books. Cool. Good for you. Not for me though. 00:17:57.839 --> 00:17:59.960 It's not sold that way. I think that's our biggest 00:17:59.960 --> 00:18:02.990 pet peeve, right? It's not sold as, It's going 00:18:02.990 --> 00:18:05.930 to take a year of you building a following, right? 00:18:05.990 --> 00:18:08.710 It's going to take you getting consistently quality 00:18:08.710 --> 00:18:10.970 items that you can afford to sell for less than 00:18:10.970 --> 00:18:13.309 market value because there's only a certain amount 00:18:13.309 --> 00:18:15.309 of people in these live streams. It's not sold 00:18:15.309 --> 00:18:17.349 that way. So that's what pisses us off about 00:18:17.349 --> 00:18:20.109 it. And 100 % because it's not pitched, right? 00:18:20.210 --> 00:18:23.170 When I tell somebody to sell on Amazon, I tell 00:18:23.170 --> 00:18:25.710 them, hey, it's going to take you three to six 00:18:25.710 --> 00:18:27.970 months to even become buy box eligible, right? 00:18:28.029 --> 00:18:31.289 Like I give a clear cut, concise way of saying. 00:18:31.799 --> 00:18:33.779 This is how long it's going to take on average, 00:18:33.980 --> 00:18:35.480 right? And here's the things you can do to get 00:18:35.480 --> 00:18:37.940 there. I think the whatnot is sold to you because 00:18:37.940 --> 00:18:40.460 it's flashy, right? It's like, oh, you see some 00:18:40.460 --> 00:18:42.480 of these huge, crazy video game sellers, right? 00:18:42.599 --> 00:18:46.420 You see some of the crazy other categories. And 00:18:46.420 --> 00:18:47.779 you're like, wow, I can just go live. Like the 00:18:47.779 --> 00:18:50.500 cards and the jewelry. Those categories are like, 00:18:50.559 --> 00:18:54.240 whoa. And then you see the books and it's like, 00:18:54.460 --> 00:18:56.819 they don't know what they're doing. Yeah, yeah. 00:18:57.140 --> 00:18:58.960 You're right. You're right. I've done the research. 00:18:59.059 --> 00:19:02.339 I spent the time on there. And it's not even 00:19:02.339 --> 00:19:05.079 just whatnot. Everybody gets suckered into these 00:19:05.079 --> 00:19:07.839 other ideas of just, well, if I can just squeeze 00:19:07.839 --> 00:19:09.519 an extra dollar out, and I'm here to tell you 00:19:09.519 --> 00:19:11.980 to leave that dollar behind and go double down 00:19:11.980 --> 00:19:13.480 on what you're already getting paid to do, right? 00:19:13.599 --> 00:19:15.259 You're already successful in some part of your 00:19:15.259 --> 00:19:17.420 business. There's something in everybody's business 00:19:17.420 --> 00:19:20.140 today where you're actually getting results from, 00:19:20.200 --> 00:19:22.059 whether that's a certain type of item you're 00:19:22.059 --> 00:19:24.299 selling, a certain brand you're selling, or a 00:19:24.299 --> 00:19:25.960 certain way of sourcing products that you're 00:19:25.960 --> 00:19:28.619 selling. You have at least one really successful 00:19:28.619 --> 00:19:32.099 part of your business. So if we can cut out another 00:19:32.099 --> 00:19:33.819 one of these things that isn't as successful 00:19:33.819 --> 00:19:36.740 and focus more on the successful part, guess 00:19:36.740 --> 00:19:39.220 what, everybody? The bank account goes up. You 00:19:39.220 --> 00:19:41.440 start getting your time back. You start sending 00:19:41.440 --> 00:19:43.299 in better quality items. You start getting more 00:19:43.299 --> 00:19:46.640 better quality items. That is how you win. Right. 00:19:46.720 --> 00:19:49.529 And if you. And if you're doing the mishmash, 00:19:49.529 --> 00:19:52.269 the variety, just trying things to see what works, 00:19:52.390 --> 00:19:54.289 well, you're not giving 100 % of your effort 00:19:54.289 --> 00:19:56.390 into a single one of these entities. So you can't 00:19:56.390 --> 00:19:59.089 really see what's working. So I don't care if 00:19:59.089 --> 00:20:01.049 it's whatnot. I don't care if it's Etsy. I don't 00:20:01.049 --> 00:20:03.930 care if it's eBay, Amazon, Poshmark. Hell, Facebook 00:20:03.930 --> 00:20:07.789 Marketplace seller. Pick one. Become a master 00:20:07.789 --> 00:20:11.529 of it. Okay, this is working. I got some spare 00:20:11.529 --> 00:20:14.390 hours. I still want to pump those into businesses 00:20:14.390 --> 00:20:18.029 or adjacent to my business. I'm going to try 00:20:18.029 --> 00:20:20.369 this thing and give it a solid go. But again, 00:20:20.509 --> 00:20:23.069 I'm not going to put full -time effort to it. 00:20:23.690 --> 00:20:26.029 I'm going to put part -time effort into it until, 00:20:26.089 --> 00:20:29.150 okay, I'm seeing where the money's going to overtake 00:20:29.150 --> 00:20:31.970 on my primary that was over here. My primary 00:20:31.970 --> 00:20:35.049 now becomes my secondary. So it's a gradual shift 00:20:35.049 --> 00:20:40.069 over. And here's the other thing, now that we 00:20:40.069 --> 00:20:43.730 mentioned of how it's pitched, like eBay. Outside 00:20:43.730 --> 00:20:46.569 of you buying boxes or finding boxes and getting 00:20:46.569 --> 00:20:49.809 inventory, you're going to have an easier time 00:20:49.809 --> 00:20:54.009 getting cash flow. Amazon, like you said, three, 00:20:54.150 --> 00:20:56.509 six months before you get your buy box, you're 00:20:56.509 --> 00:20:58.970 going to struggle to get cash flow for a little 00:20:58.970 --> 00:21:02.089 bit. Whatnot, until you get that audience built 00:21:02.089 --> 00:21:05.349 up, you may have shows that you're selling at 00:21:05.349 --> 00:21:07.349 a loss. Like you bought things for a dollar, 00:21:07.470 --> 00:21:09.289 everything sold for a dollar, but then there's 00:21:09.289 --> 00:21:12.410 the whatnot fees. Now you're making no money. 00:21:12.430 --> 00:21:15.589 You're, in fact, negative money. But even then, 00:21:15.609 --> 00:21:17.950 you build it up over time. It starts to come 00:21:17.950 --> 00:21:20.069 positive. You know what you're selling now. You 00:21:20.069 --> 00:21:24.210 have a bigger audience. Yay. Poshmark, you got 00:21:24.210 --> 00:21:26.930 to learn that special little bugger. That thing 00:21:26.930 --> 00:21:31.369 has some weird algorithmic rules. Etsy, I think 00:21:31.369 --> 00:21:37.930 that's very, I don't know. You're really into 00:21:37.930 --> 00:21:40.549 manufacturing, but how do you streamline manufacturing? 00:21:40.829 --> 00:21:43.410 And before you could take a whole long time to 00:21:43.410 --> 00:21:46.490 build up something on that level and get the 00:21:46.490 --> 00:21:48.869 machines and the material costs down, you may 00:21:48.869 --> 00:21:51.609 be out money. And also, I think they have really 00:21:51.609 --> 00:21:55.329 high fees. So you got to understand your profit 00:21:55.329 --> 00:21:58.069 and loss on that regard. So each one of these 00:21:58.069 --> 00:22:00.390 things has their own little kinks, their own 00:22:00.390 --> 00:22:03.529 little quirks. And understanding that and buckling 00:22:03.529 --> 00:22:06.769 down only will do you. do you a service better? 00:22:07.170 --> 00:22:09.990 I agree. Another thing we got to talk about here 00:22:09.990 --> 00:22:13.170 is spreading yourself out. Spreading your junk 00:22:13.170 --> 00:22:15.609 out across multiple platforms does not equate 00:22:15.609 --> 00:22:19.930 to more sales, right? The idea that we got a 00:22:19.930 --> 00:22:24.289 half -drank Dr. Pepper Zero Sugar, and I'm going 00:22:24.289 --> 00:22:28.029 to cross -list this on eBay, Mercari, Poshmark, 00:22:28.250 --> 00:22:32.910 Etsy, Amazon, A -Books, Bonanza, wherever it 00:22:32.910 --> 00:22:36.500 may be, at the end of the day, I hate to break 00:22:36.500 --> 00:22:38.839 it to you. Nobody wants your half -drank Dr. 00:22:39.019 --> 00:22:41.019 Pepper Zero Sugar that your lip's been on, right? 00:22:41.579 --> 00:22:44.299 That's a harsh reality I think a lot of resellers 00:22:44.299 --> 00:22:46.720 have to face because they think cross -listing 00:22:46.720 --> 00:22:49.279 is just going to send their business to the sky. 00:22:49.440 --> 00:22:52.099 I'm going to start cross -listing, and my junk 00:22:52.099 --> 00:22:54.859 that nobody wants, all of a sudden, somebody's 00:22:54.859 --> 00:22:56.720 going to want that junk on a different platform. 00:22:57.059 --> 00:23:00.339 That drives me nuts when people assume that. 00:23:00.740 --> 00:23:04.279 I'm going to cross -list. Go ahead. Sorry. No, 00:23:04.299 --> 00:23:07.670 go ahead. Now, if you cross list quality items, 00:23:07.930 --> 00:23:10.730 that's the ticket right there. And that's what 00:23:10.730 --> 00:23:12.910 people miss. They just think they could, like, 00:23:12.970 --> 00:23:15.829 take that landfill of books behind Mike, list 00:23:15.829 --> 00:23:18.410 it all, we're going to make that many dollars. 00:23:19.130 --> 00:23:22.250 And it's like, no, they have to be all quality 00:23:22.250 --> 00:23:25.140 books behind Mike. And that's what will make 00:23:25.140 --> 00:23:27.400 them sell. You're going to have tremendous sell 00:23:27.400 --> 00:23:28.700 -through rate. You're going to have tremendous 00:23:28.700 --> 00:23:31.200 cash flow. And that's what it's all about, getting 00:23:31.200 --> 00:23:33.839 both. You can make a business off one, but if 00:23:33.839 --> 00:23:35.779 you can figure out how to get both cash flow 00:23:35.779 --> 00:23:38.599 and sell -through, you win. It all comes down 00:23:38.599 --> 00:23:41.480 to it, but you're right. It's got to be. We always 00:23:41.480 --> 00:23:44.099 wind back up here, man. You have to sell your 00:23:44.099 --> 00:23:47.460 items. You got to sell your items. And trying 00:23:47.460 --> 00:23:49.259 to take shortcuts and just list them on other 00:23:49.259 --> 00:23:52.539 smaller platforms, right? It's usually eBay sellers 00:23:52.539 --> 00:23:54.420 that decide to start cross -listing on all these 00:23:54.420 --> 00:23:58.220 smaller platforms. And I'm here to be the bearer 00:23:58.220 --> 00:24:01.180 of bad news. Sure, you might get one extra sale 00:24:01.180 --> 00:24:04.980 here and there, but it's not as glorious as it 00:24:04.980 --> 00:24:07.599 seems because you think to yourself, wow, instead 00:24:07.599 --> 00:24:10.480 of one eBay, I got five Ebays now, right? I got 00:24:10.480 --> 00:24:12.660 five times the amount of people looking at my 00:24:12.660 --> 00:24:16.740 items. If it's still junk, you can't, you know, 00:24:16.779 --> 00:24:18.460 it's still a turd at the end of the day. You 00:24:18.460 --> 00:24:21.289 can polish the turd up as much as you want. but 00:24:21.289 --> 00:24:23.029 nobody nobody wants it at the end of the day 00:24:23.029 --> 00:24:26.630 and even johnny was talking about like so you 00:24:26.630 --> 00:24:28.509 start focusing on another business and you start 00:24:28.509 --> 00:24:30.609 getting results you kind of equate that to like 00:24:30.609 --> 00:24:32.089 a lot of people that start reselling they're 00:24:32.089 --> 00:24:33.710 working a full -time job they want to resell 00:24:33.710 --> 00:24:37.650 full -time you sacrifice extra time from your 00:24:37.650 --> 00:24:40.049 life to build this business on the side right 00:24:40.049 --> 00:24:43.480 so I don't take time away from my actual business. 00:24:43.519 --> 00:24:46.160 My business that I do right now, say if I wanted 00:24:46.160 --> 00:24:49.079 to start selling, I would finally buy my hot 00:24:49.079 --> 00:24:51.000 dog cart and I want to start selling hot dogs 00:24:51.000 --> 00:24:53.660 on the weekend. Well, that has to be in addition 00:24:53.660 --> 00:24:57.880 to my business, right? Like my Amazon business 00:24:57.880 --> 00:25:01.160 still has to operate at 100%. Now that I have 00:25:01.160 --> 00:25:03.059 this other opportunity that I'm interested in 00:25:03.059 --> 00:25:06.180 and pursuing, that is in addition. And I don't 00:25:06.180 --> 00:25:08.789 think that's the case. Most people cut out. They're 00:25:08.789 --> 00:25:11.210 money producing to go try something brand new. 00:25:11.710 --> 00:25:14.309 Sure, can you sometimes hit home runs in these 00:25:14.309 --> 00:25:17.049 cases 100 % of the time? But this is why I try 00:25:17.049 --> 00:25:19.890 to tell everybody, let's get our time spent in 00:25:19.890 --> 00:25:22.730 the business as minimal as possible while maintaining 00:25:22.730 --> 00:25:25.130 and growing our business. Because then you have 00:25:25.130 --> 00:25:27.509 the time to try other opportunities. And us as 00:25:27.509 --> 00:25:30.329 resellers, entrepreneurs, we're always interested 00:25:30.329 --> 00:25:33.390 in what not coming along and maybe trying that. 00:25:33.549 --> 00:25:36.190 But you can't give up what you got that's actually 00:25:36.190 --> 00:25:38.900 working to go just. I don't know, go to Vegas 00:25:38.900 --> 00:25:41.480 and, you know, spend the penny slots and spend 00:25:41.480 --> 00:25:43.099 everything you got hoping that, you know, you 00:25:43.099 --> 00:25:46.980 hit 777. Right. To me, it's like the equivalent 00:25:46.980 --> 00:25:50.140 of doing a double major in college or a major 00:25:50.140 --> 00:25:52.799 in a minor. Or, you know what, I want my master's 00:25:52.799 --> 00:25:54.759 degree here. But you know what, that's not good 00:25:54.759 --> 00:25:57.000 enough. I want my doctorate's degree here. It 00:25:57.000 --> 00:25:59.220 all takes time to master all these. And you just 00:25:59.220 --> 00:26:01.859 don't hand these out unless you buy a fake one 00:26:01.859 --> 00:26:06.630 online. You got to put in the effort. You got 00:26:06.630 --> 00:26:08.309 to put in the time. You got to know the product. 00:26:08.410 --> 00:26:10.509 You got to know the platform. And you got to 00:26:10.509 --> 00:26:13.009 know the selling habits, all of these, and your 00:26:13.009 --> 00:26:17.910 profit and loss and the taxes and the labor costs 00:26:17.910 --> 00:26:20.130 because they're all different. They all act differently. 00:26:20.609 --> 00:26:24.970 And they're very intricate. And I don't know. 00:26:25.029 --> 00:26:27.329 I see people just trying stuff willy -nilly, 00:26:27.410 --> 00:26:30.670 getting little to no results, or maybe they're 00:26:30.670 --> 00:26:33.910 starting to gradually get results. But their 00:26:33.910 --> 00:26:36.009 time and their extracurriculars and these other 00:26:36.009 --> 00:26:39.089 business activities is distracting them from 00:26:39.089 --> 00:26:42.170 being successful on any one of these. And just 00:26:42.170 --> 00:26:45.869 dump those hours into, one, figure it all out. 00:26:46.069 --> 00:26:48.210 The money's not good enough. Okay, you figured 00:26:48.210 --> 00:26:50.690 it out. You'll learn something. The money ain't 00:26:50.690 --> 00:26:53.509 right here. Let's go try something else. But 00:26:53.509 --> 00:26:55.910 I'm going to keep the little bit of money steady 00:26:55.910 --> 00:26:58.509 here while I'm trying to figure out what that 00:26:58.509 --> 00:27:02.109 something else is. And it's not just drop it. 00:27:02.269 --> 00:27:06.089 It's like maintain and add on. That's the big 00:27:06.089 --> 00:27:08.910 thing. I see people switch it off and on like 00:27:08.910 --> 00:27:12.710 that. It's like the knee drop pivot. I mean, 00:27:12.750 --> 00:27:15.970 pivoting is great, but sometimes it's too soon. 00:27:16.009 --> 00:27:19.450 It's premature. And you haven't given stuff enough 00:27:19.450 --> 00:27:22.609 time. Or you know what? You were getting a few 00:27:22.609 --> 00:27:24.470 bucks here. You're going to go try this other 00:27:24.470 --> 00:27:26.430 thing that you have no idea what's going to work. 00:27:26.970 --> 00:27:29.089 And now you're getting $0. In fact, you're in 00:27:29.089 --> 00:27:31.130 the red and you screwed yourself. Let's file 00:27:31.130 --> 00:27:35.450 Chapter 11 and call it a day. Now you're working 00:27:35.450 --> 00:27:37.990 at Starbucks. End of story. I will defend the 00:27:37.990 --> 00:27:41.430 people here and say this. Everywhere you look 00:27:41.430 --> 00:27:45.890 on social media and YouTube, you know, I don't 00:27:45.890 --> 00:27:47.650 want to say you're sold a fake dream, but you 00:27:47.650 --> 00:27:51.980 only see the super, super. fun, nice money -making 00:27:51.980 --> 00:27:53.940 side of a lot of these business opportunities, 00:27:54.359 --> 00:27:56.859 right? Like that's what they push to you because 00:27:56.859 --> 00:27:58.819 that's what people watch. That's what people 00:27:58.819 --> 00:28:01.240 click on. That's what people comment on. And 00:28:01.240 --> 00:28:03.720 we live in a society where, you know, it's easy 00:28:03.720 --> 00:28:05.400 to get caught up when you hear this great new 00:28:05.400 --> 00:28:07.319 business idea. And you just think about all the 00:28:07.319 --> 00:28:10.640 different models and opportunities that have 00:28:10.640 --> 00:28:13.180 come across over the past, you know, just 10 00:28:13.180 --> 00:28:15.990 years of us being resellers. And there's always 00:28:15.990 --> 00:28:17.490 something else that's going to come around the 00:28:17.490 --> 00:28:19.069 corner, right? It's always going to be another 00:28:19.069 --> 00:28:21.390 business model. You know, you look at this year, 00:28:21.490 --> 00:28:23.569 Walmart's the big thing, right? People are no 00:28:23.569 --> 00:28:25.450 longer on Amazon. They're selling on Walmart 00:28:25.450 --> 00:28:27.609 now. Next year, it'll be something else. And 00:28:27.609 --> 00:28:30.109 next year, it'll be some, I think it's just human 00:28:30.109 --> 00:28:32.710 nature, like our attention span to stick with 00:28:32.710 --> 00:28:34.630 something, right? Can we say it all the time? 00:28:34.710 --> 00:28:36.289 It's not exciting, dude. When I'm out scanning 00:28:36.289 --> 00:28:38.900 stuff, right? it's not like it's not like i'm 00:28:38.900 --> 00:28:41.200 all giggles and laughing and having a great time 00:28:41.200 --> 00:28:44.279 scanning tens of thousands of book cds and dvds 00:28:44.279 --> 00:28:47.019 it's not exciting so when we do see that all 00:28:47.019 --> 00:28:48.920 of a sudden i'm driving home johnny and i just 00:28:48.920 --> 00:28:52.359 spent all day and they're like hey you want to 00:28:52.359 --> 00:28:54.900 i i make five thousand dollars a month passive 00:28:54.900 --> 00:28:58.440 income selling hot dogs right and i'm like oh 00:28:58.440 --> 00:29:01.740 shit johnny i'm texting johnny i'm like yo What 00:29:01.740 --> 00:29:03.740 do you think of this hot dog idea, right? I'm 00:29:03.740 --> 00:29:05.920 like, I'm looking at hot dog carts on Facebook 00:29:05.920 --> 00:29:08.920 marketplace real quick, right? Like we get so 00:29:08.920 --> 00:29:11.240 distracted so easily. I'm guilty of this, right? 00:29:11.319 --> 00:29:13.140 If you look like through my YouTube, like I have 00:29:13.140 --> 00:29:15.039 so many different people doing different side 00:29:15.039 --> 00:29:17.359 hustles and I'm like, damn, this business could 00:29:17.359 --> 00:29:20.779 be feasible. But I think to myself, I know how 00:29:20.779 --> 00:29:22.519 long it took me to get where I'm at within this 00:29:22.519 --> 00:29:25.099 business. Like if I want to be the hot dog dude, 00:29:25.279 --> 00:29:27.140 I want to do it the right way. I want to make 00:29:27.140 --> 00:29:29.039 a lot of money and that's not going to be me 00:29:29.039 --> 00:29:32.150 doing. hot dogs two hours a week, right? It's 00:29:32.150 --> 00:29:33.450 not going to be, it's going to be a full -time 00:29:33.450 --> 00:29:36.130 commitment and you don't do that. And then you 00:29:36.130 --> 00:29:37.809 don't get results and then you're taking time 00:29:37.809 --> 00:29:39.390 away from your business. And then those results 00:29:39.390 --> 00:29:41.569 go down. And then like Johnny said, you got to 00:29:41.569 --> 00:29:43.569 put me as a reference to try to get into CVS. 00:29:43.589 --> 00:29:45.329 And then they see that I quit and then they don't 00:29:45.329 --> 00:29:46.849 hire you either. And then you're living under 00:29:46.849 --> 00:29:50.170 the underpass. Yeah. I'm probably going to say 00:29:50.170 --> 00:29:53.029 something really controversial here, especially 00:29:53.029 --> 00:29:54.730 for me and Mike, because I'm going to call us 00:29:54.730 --> 00:29:58.170 out. We aren't the end -all be -all when it comes 00:29:58.170 --> 00:30:00.380 to reselling. We aren't making the most money. 00:30:00.440 --> 00:30:02.680 We don't have the biggest operation in the upper 00:30:02.680 --> 00:30:05.279 echelons of reselling. We're just two regular 00:30:05.279 --> 00:30:08.380 Joes on YouTube who actually care about helping 00:30:08.380 --> 00:30:10.799 people who actually give a damn and want to get 00:30:10.799 --> 00:30:13.559 better. We've chosen to do that. We ain't doing 00:30:13.559 --> 00:30:15.460 it for the money. I guarantee you that. I could 00:30:15.460 --> 00:30:18.000 show you Mike's pay stubs and my pay stubs and 00:30:18.000 --> 00:30:20.759 you all would cackle. And it'd be a terrible 00:30:20.759 --> 00:30:25.460 time. But we do try to present the best information 00:30:25.460 --> 00:30:27.920 that we're both aware of at the given moment. 00:30:28.589 --> 00:30:30.250 But there are other people who are just in it 00:30:30.250 --> 00:30:32.130 for the money and just want to collect dollar 00:30:32.130 --> 00:30:35.049 bills and they'll sell you a bill of goods to 00:30:35.049 --> 00:30:38.349 get those dollar bills from you. I see it all 00:30:38.349 --> 00:30:42.490 the time. $10 ,000 Amazon course or make a million 00:30:42.490 --> 00:30:45.470 dollars by doing just this one thing that could 00:30:45.470 --> 00:30:47.650 fundamentally change your life. And let's not 00:30:47.650 --> 00:30:49.690 even talk about all the YouTube ads that are 00:30:49.690 --> 00:30:51.410 trying to sell you the same thing before the 00:30:51.410 --> 00:30:53.910 actual show started. It's like, what do you do? 00:30:54.029 --> 00:30:57.329 Who do I listen to? Cats and dogs raining from 00:30:57.329 --> 00:30:59.470 the sky. Mass hysteria. I don't know what to 00:30:59.470 --> 00:31:02.410 do. Do what's working. Focus on what's working. 00:31:02.549 --> 00:31:06.410 Build that up. And take it as far as you can. 00:31:06.609 --> 00:31:09.309 And once you've taken it as far as you can, then 00:31:09.309 --> 00:31:12.210 evaluate the landscape and see, okay, do I want 00:31:12.210 --> 00:31:13.869 to do more of this and double down on what's 00:31:13.869 --> 00:31:15.809 working? Maybe it's time for staff. Maybe it's 00:31:15.809 --> 00:31:18.150 time for that warehouse. Or no, hey, I want to 00:31:18.150 --> 00:31:20.269 dip my toes into another pond and build that 00:31:20.269 --> 00:31:23.839 up and take it as far as I can. I've maximized 00:31:23.839 --> 00:31:26.400 all my systems. It used to take me 40 hours a 00:31:26.400 --> 00:31:28.859 week. I'm down to 25 hours a week. I'm going 00:31:28.859 --> 00:31:31.640 to put the difference into this other thing and 00:31:31.640 --> 00:31:33.900 see where I could take it. I think that's very 00:31:33.900 --> 00:31:35.940 healthy. And I think the best players in the 00:31:35.940 --> 00:31:40.299 game, they ain't on YouTube. They are quiet. 00:31:40.579 --> 00:31:43.079 Their heads are down. They're focused. Every 00:31:43.079 --> 00:31:45.720 once in a while, they're like, oh, hi, guys. 00:31:46.099 --> 00:31:48.579 How's it going? And then you don't see them for 00:31:48.579 --> 00:31:50.509 another six months because you know what? They 00:31:50.509 --> 00:31:53.410 are just concentrating, full focused on business 00:31:53.410 --> 00:31:56.430 and good for those people. They're probably the 00:31:56.430 --> 00:31:58.630 upper echelon. It's the quiet ones. I'll give 00:31:58.630 --> 00:32:01.430 it to them. Yeah. I'm going to wrap this episode 00:32:01.430 --> 00:32:03.869 up with just a piggyback on what you said is 00:32:03.869 --> 00:32:06.690 realizing what you need from the business and 00:32:06.690 --> 00:32:08.890 what your expectations are, right? Everybody 00:32:08.890 --> 00:32:11.150 here knows that I'm never going to be the warehouse 00:32:11.150 --> 00:32:15.269 guy. Can I afford to get the conveyor belt, start 00:32:15.269 --> 00:32:18.490 getting truckloads of books? 100%. Do I want 00:32:18.490 --> 00:32:22.480 that? and oh 100 right it's just not going to 00:32:22.480 --> 00:32:25.420 happen it's not it's not the business i see and 00:32:25.420 --> 00:32:26.839 i think a lot of people within the reselling 00:32:26.839 --> 00:32:28.660 space why you start spreading yourself out then 00:32:28.660 --> 00:32:31.480 is because you just everybody's always got to 00:32:31.480 --> 00:32:33.740 have this i need to be making more and more and 00:32:33.740 --> 00:32:36.980 more like is there ever enough money like i want 00:32:36.980 --> 00:32:38.599 every reseller to think to themselves is there 00:32:38.599 --> 00:32:41.559 ever enough money where you're a -okay with it 00:32:41.559 --> 00:32:44.829 just being all right i'm making an extra $10 00:32:44.829 --> 00:32:47.589 ,000 in profit per month in my bank account. 00:32:47.769 --> 00:32:49.650 Now I want to start getting some time back, right? 00:32:49.910 --> 00:32:52.289 So I think that needs to be a huge focus moving 00:32:52.289 --> 00:32:54.309 forward for a lot of people. And just realize 00:32:54.309 --> 00:32:56.630 you don't always have to be growing. And growth 00:32:56.630 --> 00:32:59.210 doesn't necessarily mean other platforms or other 00:32:59.210 --> 00:33:01.569 ideas. Growth for me has just been doubling down 00:33:01.569 --> 00:33:04.410 on what I already knew works in the business. 00:33:04.470 --> 00:33:05.789 So that's going to do it for this week's episode. 00:33:05.910 --> 00:33:08.690 We'll talk to you all next week. Thanks for listening 00:33:08.690 --> 00:33:10.710 to another episode of the Reseller's Mindset 00:33:10.710 --> 00:33:13.309 Podcast. Today's full episode and all previous 00:33:13.309 --> 00:33:15.650 episodes are available to all YouTube members 00:33:15.650 --> 00:33:18.410 along with the weekly Zoom call and private Discord. 00:33:18.730 --> 00:33:21.529 Head on over to youtube .com backslash to use 00:33:21.529 --> 00:33:23.609 book guy and consider joining for as little as 00:33:23.609 --> 00:33:24.509 $2 .99 a month.