WEBVTT

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Welcome back to another episode of the Reseller's

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Mindset Podcast. My name is Mike, also known

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as the Used Book Guy on YouTube, along with my

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friend and fellow full -time reseller, Johnny

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B. We help people start and grow their reselling

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businesses from the ground up. We also have a

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weekly Zoom call and private Discord for all

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YouTube members. Head on over to youtube .com

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backslash usedbookguy to join the channel and

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gain access to the full -length podcast, Zoom

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call, and private Discord today. Let's get into

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this week's episode. What is up, everybody? Welcome

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to another episode of the Reseller's Mindset

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podcast mike sitting next to johnny today's topic

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is going to be one we have been wanting to cover

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for a long time and johnny put a little twist

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on it right live selling so all the platforms

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basically have live selling now uh even amazon

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has you can you know influencers can sell products

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live like qv type style stuff you got wonderful

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whatnot where people make a killing you know

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turning and burning through inventory they get

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for cheap you even have ebay live right so every

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platform kind of poshmark live we had people

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on that were successful doing that every platform

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has it now and i think it's something we need

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to talk about and not only live selling but Live

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sourcing, people source on Whatnot, right? That's

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a 100 % people's business models today. There's

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people on Whatnot every single day sourcing items

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to resell that they're buying on Whatnot and

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selling for more money themselves because the

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idea of live selling is, okay, I'm getting my

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DVDs for next to nothing so I can sell it for

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next to nothing and I'm just turning through

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my inventory and making money. That's kind of

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the big spiel when it comes to why people do

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live selling. So Johnny, you can take us away

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here and get us into it. So you went in the other

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direction I was thinking about with it. I was

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thinking more of your Facebook, your Craigslist,

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because you got to go out and get it, right?

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That's live in person. You're talking about live

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on the computer, which both are valid. But see,

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there's different ways to do it. Because, yeah,

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even if you're selling your duds on Facebook

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Marketplace, somebody probably has value in getting

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those because they're the consumer most of the

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part. They're going to be a sad panda bear when

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they get your stuff. But they should know what

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they're doing. They should know the questions

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they ask. They should at least scan a couple

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things before handing over money. So it'll be

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an educational cost if they don't. But anyway,

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getting into it. So live selling, live sourcing.

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I'm going to start on the physical side, which

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I already started with, which is online. Your

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first avenue is Facebook, right? um doing the

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doom scroll uh let's let's type in a keyword

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um this could be interactive if you're at home

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type in the word book uh sort your radius i don't

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want to drive more than x amount of miles and

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then sort with local pickup only and then uh

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you could this is an advanced step set a dollar

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range into it so i don't want to spend more than

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100 bucks so put in 100 bucks as far as your

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maximum or put it as far as your minimum. I want

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to spend at least $100, right? So two different

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ways to think about it. And then these things

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will appear. And then it comes to vetting these

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things, right? Looking at them one by one by

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one. After you've been doing this a while, it's

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just like scroll wheel, scroll wheel, scroll

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wheel. Oh, there's something interesting. Right

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click, open in a separate window, get about 10

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of these up, and then start reading their ad,

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message them. And you're going to want to send

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probably a message lower than what they have

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offered and see if they bite. Or you're good

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with spending, well, he's wanting to charge $100,

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but that is a whole house full of books. I'll

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gladly give that sir or ma 'am $100 for that.

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That's step one. And then step two is actually

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going there and hope to the high heavens that

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it's in the location that they gave you. Or you're

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meeting up in a public space like in front of

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a firehouse or something, a police department

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or a library or someplace public if you're uncomfortable

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going to their home. And then inspecting the

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goods. You're going to get all kinds of people.

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You're going to get the best of people. You're

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going to get the worst of people. It's just how

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it is. And then if the stuff looks legit, you

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pay the sir or ma 'am their money. I prefer cash

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because that's a lot easier to figure out. I

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only do Cash App. I only do Venmo. I just, I

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rule out that song and dance by just handing

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him cash money because cash is king, right? And

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then you drive off and you cackle yourself on

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your way home like, ha, ha, ha, ha, ha. I got

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lots of inventory on the cheap. That's one version

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of live selling or live sourcing rather. And

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we'll kick it over to Mike because I'm sure he

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wants to hit the - I mean, you got like - You

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can also look at it like people go to auction

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houses, right? That's live. It's me bidding against

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somebody else. Storage units, right? Like storage

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wars, like why 95 % of people got into reselling

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that stupid fake show. Like you're bidding on

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storage units live in real time. Live selling

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is an opportunity. Live buying is an opportunity.

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I'll tell you right now, I hate dealing with

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people on Facebook, Johnny. Like, so I don't

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get rid of my duds no more. I put it on Facebook,

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like free. Come pick these up. The amount of

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people that are just flake out on you, I can't

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even get rid of things for free on there because

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people are like, yeah, I want them. Yeah, I'll

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come. And then they never show up. You never

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hear from them again. I hate that aspect of live

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selling because you have to deal with somebody

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else kind of working around your schedule. But

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if you do go to an auction, you're there. Things

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are being ran on time. But for me, I was thinking

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more along the terms of the new... I mean, it's

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not a new craze because Whatnot's kind of been

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going strong here for probably over a year now.

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And I think a lot of people thought it was just

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going to be a fad, but I think it's kind of revolutionized

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a lot of people's businesses. And I think it's

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a great opportunity if it's done correctly, because

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yet again, here we are as resellers. Anybody

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can resell. Anybody can have a Whatnot channel.

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So what happens here, Johnny, is you get the

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people that are really successful. And then you

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get the people that try it and they have no success

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at all. And, you know, you kind of just blame

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the system or whatever it may be. But I have

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personally done research on this topic. And Johnny's

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grinning over there holding it in because he

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made fun of me the day I sat down for the whole

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day and went down the the whatnot universe when

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it comes to selling books on whatnot. Right.

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So you go over to whatnot. Right. Type in book.

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i'm pulling up live streams right he probably

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laughed all day long because he knew how much

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of a shit show was going to be oh yeah and he

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was 100 correct right so i'm just giving you

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guys i'm going to give you guys a few examples

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of what was going on right i had one Somebody

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is trying to sell these shitty old books. There's

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baby. There's a baby crying like this is live.

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Right. So like this is real time. Right. Like

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I'm sitting here and, you know, people are shooting

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guns. There's naked people running behind me.

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I don't know. Miniature pony people riding miniature

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ponies, whatever is going on. Right. Like this

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is real time. So I approach every single stream

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to see like, OK, well, what's really going on

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out there? Because I'm in the book space. Right.

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I'm in the media space. I like to have a little

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bit of an idea. i had a baby crying in one and

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another one his wife was yelling at him to end

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the stream right like get off that damn phone

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like what are you doing and he's like i'm just

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trying to sell some books here they weren't set

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up professionally at all i think there does need

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to be some type of standard right like i got

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people that were doing sales that have like loud

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music playing their phones dying in the middle

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of their whatnot stream right so you're trying

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to sell stuff and your phone is dying like it

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just completely ends what a disaster chaos nonsensical

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waste of time for 98 of people on that platform

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not everybody because there is success to be

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had yes if we look at the people that are successful

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in this they're getting large amounts of inventory

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at prices that can't be beat. So they're fine

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with turning their items quickly through live

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selling. Sure, you don't get all of the money,

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but they don't care about getting all the money.

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They'll take some of the money because they're

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still making money and that inventory is gone

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out the door. It is such a fine balancing act.

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I think live selling is the hardest type of reselling

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there is. I think you got to have a personality.

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You got to have something about yourself and

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you got to have quality products that are desired

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that you're getting for so cheap that you don't

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need to get all the money every single time.

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And that is such a hard combination to kind of

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figure out. And there's people I've seen successful

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with it usually are larger sellers, right? Like

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it would be hard for me to consistently go live.

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And this is something you got to be consistent

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with, right? Because people want to know who

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you are. You're building your brand. You're building

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yourself as a brand at that point. And I think

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with whatnot, people think they can just pop

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on for one stream or once here and there, wherever

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they feel like, you know, they should do it and

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they're going to get results. And I think that's

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the biggest lie ever. Like if there's something

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that's going to be a pain in the ass, hard to

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build, it's going to be your own brand in a live

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selling environment. That ain't easy. Listen,

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I've been doing YouTube for four years now. I

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got thousands of videos and I only have, I have

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less than 8 ,000 subscribers, right? Like, and

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I put everything out there that I possibly can.

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You think you're just going to go start and switch

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over to a platform and just start selling your

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junk? And I think that is another catch 22 is

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people take their junk. They're thinking somebody

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else is going to buy it. But Johnny said it earlier.

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It's not only selling, it's people buying that

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are resellers. So they are looking for quality

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items that they can buy and then get all of the

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money for those items. So it's not like your

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typical person that's sitting at home, right?

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Watching QVC that you're shopping. A lot of the

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people on that platform are other resellers.

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That's my two cents on it. No, and I think my

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takeaway from your whole spiel there is I think

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live selling is the hardest form of reselling.

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And we'll look at whatnot, for example, right?

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You start it. You have no audience. Not only

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do you have to do everything a normal reseller

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does, you have to build the buyer base yourself.

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You got to follow people. You got to advertise

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on social media. You got to go on podcasts like

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this one. Hey, you whatnot sellers, you want

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to come on the podcast? Let's drop a thing in

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the comments so we can get shaken. And I only

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know a couple of people that make whatnot work

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and they're younger than me. It's a grind. They

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talk about it, but they do over six figures.

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They do decent six figure money. They don't do

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it in books, the ones I know personally. One's

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a card seller, one's a video game seller. But

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they say they make the most of their money on

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their $6, $4 items, but they're not in at $6

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or $4 in the first place. That's the big difference.

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And then they have their bangers, and sometimes

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they underperform, sometimes they overperform.

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Sometimes they wonder why they got $20 for Call

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of Duty. Everybody was drunk in the audience

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that night. That's a $4 game. But it happens.

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And that's just that game. You're going to win

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some. You're going to lose some. But on the average,

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you're going to make a decent amount of money.

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But those guys worked it hard. And there's a

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couple of people in the book and magazine space

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that are doing decent numbers as well. I'm not

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going to lie there. But I think you put it right.

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You don't sell junk on these platforms. You got

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to put a lot of work into it. Six months plus,

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probably. follow a follow follow follow me back

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please or hey i'm doing a stream i'll put it

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out on 10 social media platforms and maybe i'll

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get five additional people to come uh if you're

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okay with not making great money up front but

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you realize you're building an audience uh whatnot

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and similar things is probably for you um and

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i think the couple people i mentioned they got

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banned from amazon so Is it eBay or do I try

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this whatnot thing? Well, I've done eBay before.

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I know what that's like. I can't go back. So

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what am I left with? It's whatnot. Oh, man. You

00:12:27.090 --> 00:12:28.850
put me on the spot here. You didn't ask it, but

00:12:28.850 --> 00:12:32.990
I'll ask it for you. Do I, if I get banned from

00:12:32.990 --> 00:12:35.470
Amazon, would I rather sell on eBay or whatnot?

00:12:36.110 --> 00:12:39.230
Yeah. Yeah. Those are the choices. Where do you

00:12:39.230 --> 00:12:42.820
think I'm going? What's up, Amazon sellers? We

00:12:42.820 --> 00:12:44.820
wanted to take a second to talk about GoToLister,

00:12:44.899 --> 00:12:47.399
the software me and Johnny both use to list and

00:12:47.399 --> 00:12:49.700
manage our inventory and grow our businesses.

00:12:50.019 --> 00:12:52.360
With the fastest listing speeds out there and

00:12:52.360 --> 00:12:54.940
built -in profit analytics, it's a no -brainer.

00:12:55.379 --> 00:12:57.919
Easily and quickly have items available for sale

00:12:57.919 --> 00:13:00.840
using 2D barcodes and get more for your items

00:13:00.840 --> 00:13:03.399
with its built -in smart pricing. Make sure to

00:13:03.399 --> 00:13:05.740
check out the 30 -day free trial at gotolister

00:13:05.740 --> 00:13:08.659
.com backslash Mike or using the link in the

00:13:08.659 --> 00:13:15.000
description below. I, that's a hard one for you.

00:13:15.120 --> 00:13:18.019
Cause I, it's like, you don't want to do work.

00:13:18.019 --> 00:13:21.039
Both are work. Where do you think I'm going?

00:13:21.580 --> 00:13:23.740
It's not, I think you're going to do whatnot

00:13:23.740 --> 00:13:28.419
because it doesn't confine you to a daily listing

00:13:28.419 --> 00:13:30.919
goal. Yeah. You're 100 % right. I wouldn't even

00:13:30.919 --> 00:13:33.779
think twice. Yeah. Is a grind whatnot. Like I

00:13:33.779 --> 00:13:36.379
can at least, you know, somebody buy something.

00:13:36.440 --> 00:13:38.840
Deb can smack me over the head with an inflatable,

00:13:38.899 --> 00:13:41.519
like. sledgehammer right something like that

00:13:41.519 --> 00:13:45.700
like i'd be full -blown listen i am personally

00:13:45.700 --> 00:13:49.399
after i sat there and did my eight hours of research

00:13:49.399 --> 00:13:52.659
on whatnot i am embarrassed as a bookseller for

00:13:52.659 --> 00:13:59.799
how pathetic the i don't maybe maybe my expectations

00:13:59.799 --> 00:14:03.200
were too high right like but i mean we gotta

00:14:03.200 --> 00:14:05.620
you gotta give me something here man right like

00:14:05.620 --> 00:14:08.740
it's live selling i mean look at Look at people

00:14:08.740 --> 00:14:10.700
that live sell, right? These are personalities.

00:14:10.940 --> 00:14:12.720
These are characters, right? They got a little

00:14:12.720 --> 00:14:15.399
bit of oomph in their voice. They know what they're

00:14:15.399 --> 00:14:17.460
talking about and what they're selling. They

00:14:17.460 --> 00:14:19.840
actually believe in that it's worth to the customer.

00:14:20.179 --> 00:14:23.039
And what I seen was the complete opposite in

00:14:23.039 --> 00:14:24.860
the book space. It was people just trying to

00:14:24.860 --> 00:14:28.759
move junk and that don't work. And it ain't easy

00:14:28.759 --> 00:14:33.539
to find good inventory that some random 20 people

00:14:33.539 --> 00:14:37.149
on the internet might buy from you because. at

00:14:37.149 --> 00:14:38.490
the end of the day it's not like you have millions

00:14:38.490 --> 00:14:40.149
of people in your streams like the most i've

00:14:40.149 --> 00:14:43.590
seen in one of the book streams was like 50 people

00:14:43.590 --> 00:14:47.350
like yeah that that's nothing that's nobody right

00:14:47.350 --> 00:14:50.129
like so you not you got there are 50 wallets

00:14:50.129 --> 00:14:52.850
there how can i at least get a dollar out of

00:14:52.850 --> 00:14:56.429
each wallet exactly like you don't have a huge

00:14:56.429 --> 00:15:01.240
pool to appeal to right so it's I think it's

00:15:01.240 --> 00:15:03.200
a great platform for a lot of sellers. I really

00:15:03.200 --> 00:15:05.740
do. And I think those sellers are seeing the

00:15:05.740 --> 00:15:07.279
results and that's why you see them doubling

00:15:07.279 --> 00:15:10.899
down. But I think the idea that you, me or you

00:15:10.899 --> 00:15:12.960
can just go on whatnot today and just put our

00:15:12.960 --> 00:15:17.480
phone up and say, Hey, I am selling the history

00:15:17.480 --> 00:15:21.399
channel DVD here. I'm going to run this for 10

00:15:21.399 --> 00:15:26.240
seconds, go. And then nobody buys it. I saw one

00:15:26.240 --> 00:15:30.110
once it was. I couldn't look away. It was a train

00:15:30.110 --> 00:15:33.929
wreck. It was a bad train wreck. One, this lady

00:15:33.929 --> 00:15:36.830
was so nervous. She had shaky voice, right? You

00:15:36.830 --> 00:15:39.690
know what also goes with shaky voice? Shaky hands.

00:15:40.049 --> 00:15:43.129
And she had the phone camera and she was trying

00:15:43.129 --> 00:15:46.980
to show the object of the book. And her hands

00:15:46.980 --> 00:15:49.320
are shaking. It's like, hold still, seizure woman.

00:15:49.460 --> 00:15:51.879
Hold still. What? I don't know what I'm looking

00:15:51.879 --> 00:15:54.620
at here. And I can't understand you. She was

00:15:54.620 --> 00:15:57.279
so terribly nervous. She should not have gone

00:15:57.279 --> 00:16:00.100
there, or at least did a dry run. I could tell

00:16:00.100 --> 00:16:03.299
this was probably like maybe one out of three

00:16:03.299 --> 00:16:05.940
of her first streams. Don't know which one. But

00:16:05.940 --> 00:16:09.000
I felt so bad for her. I wanted to close the

00:16:09.000 --> 00:16:14.620
window, but I couldn't. It was... I guess I got...

00:16:14.860 --> 00:16:17.940
obsessed with okay how how much more downhill

00:16:17.940 --> 00:16:20.539
can this go she dropped the phone a couple times

00:16:20.539 --> 00:16:25.799
she she at one point got her stuttering got the

00:16:25.799 --> 00:16:28.379
best of her and this woman didn't have a natural

00:16:28.379 --> 00:16:30.200
stutter it was you could tell it's because of

00:16:30.200 --> 00:16:35.059
the anxiety and she couldn't read the title i

00:16:35.059 --> 00:16:37.360
think after 30 minutes she just shut it off like

00:16:37.360 --> 00:16:39.820
she just gave up and good for her for giving

00:16:39.820 --> 00:16:44.429
it up maybe you maybe you can be the the pillar

00:16:44.429 --> 00:16:46.649
of the book selling community when it comes to

00:16:46.649 --> 00:16:48.830
you know because you're you're on podcast you

00:16:48.830 --> 00:16:52.490
understand content creation like yeah kind of

00:16:52.490 --> 00:16:55.370
give people the realistic expectation of okay

00:16:55.370 --> 00:16:56.789
if we're going to live stream here let's have

00:16:56.789 --> 00:16:58.809
something set up kind of little nice setup here

00:16:58.809 --> 00:17:01.350
don't play music because listen if i start playing

00:17:01.350 --> 00:17:04.289
the music i like johnny right tarzan boys playing

00:17:04.289 --> 00:17:06.950
right like all this terrible music that nobody

00:17:06.950 --> 00:17:09.589
wants to listen to But you think, oh, everybody

00:17:09.589 --> 00:17:12.069
likes this music, right? And then here I am in

00:17:12.069 --> 00:17:14.049
the whatnot stream and, you know, they're playing

00:17:14.049 --> 00:17:16.509
God knows what type of music and you're just

00:17:16.509 --> 00:17:19.250
like, it instantly turns people off. I think

00:17:19.250 --> 00:17:22.009
in the book space, there's, it's talked about

00:17:22.009 --> 00:17:24.730
as in, oh, just go start whatnot, right? And

00:17:24.730 --> 00:17:26.869
like, it just magically happened. I don't think

00:17:26.869 --> 00:17:29.690
there's enough actual content that's created

00:17:29.690 --> 00:17:33.470
around brand building, around having a proper

00:17:33.470 --> 00:17:36.420
professional stream set up. around things like

00:17:36.420 --> 00:17:39.480
that so i think it people jump into it and i

00:17:39.480 --> 00:17:40.920
mean look at the people that are successful with

00:17:40.920 --> 00:17:42.779
it right we all know some of the big players

00:17:42.779 --> 00:17:45.400
out there they're doing giveaways they got interactive

00:17:45.400 --> 00:17:48.019
things right like you buy something we spin this

00:17:48.019 --> 00:17:50.259
mystery wheel and you get you get like an extra

00:17:50.259 --> 00:17:53.400
prize it's like it's not it's more than selling

00:17:53.400 --> 00:17:55.920
it's interacting it's like and the ones i see

00:17:55.920 --> 00:17:59.480
do gangbusters i see them do silly things like

00:17:59.480 --> 00:18:03.269
car giveaways freaking cars man it's the prices

00:18:03.269 --> 00:18:09.690
right over here i mean the and they get a lot

00:18:09.690 --> 00:18:12.950
of traction and that auction does great um but

00:18:12.950 --> 00:18:15.309
does it i i don't know their cost of goods behind

00:18:15.309 --> 00:18:17.569
that free car like how much do they pay to get

00:18:17.569 --> 00:18:19.650
that car in the first place and do they make

00:18:19.650 --> 00:18:22.369
that money plus their normal plus bonus money

00:18:22.369 --> 00:18:27.130
for bringing a car on um yeah it's it's ridiculous

00:18:27.130 --> 00:18:30.480
um It is the wild west over there, to be honest,

00:18:30.619 --> 00:18:33.000
and it's interesting. But yeah, I mean, I've

00:18:33.000 --> 00:18:35.519
seen two formats that work great. One, it's a

00:18:35.519 --> 00:18:37.839
stationary camera and there's a voice, sometimes

00:18:37.839 --> 00:18:41.279
an occasional hand on there. Then one's the full

00:18:41.279 --> 00:18:45.799
body and the person's holding the object. But

00:18:45.799 --> 00:18:49.039
in either way, it's either focused on the personality,

00:18:49.059 --> 00:18:51.779
which is usually the full body person, or it's

00:18:51.779 --> 00:18:54.410
focused on the item itself. And the voice kind

00:18:54.410 --> 00:18:56.730
of backing up the item in the background. But

00:18:56.730 --> 00:19:00.170
either way you go, the camera still. Do not shaky

00:19:00.170 --> 00:19:04.230
cam. Don't hold the camera yourself. If you need

00:19:04.230 --> 00:19:06.210
to get in an angle or show something special,

00:19:06.349 --> 00:19:08.630
that's the exception to the rule, in my opinion.

00:19:08.750 --> 00:19:11.150
Like, here's the copyright page proving it's

00:19:11.150 --> 00:19:14.509
a first edition. Sure. But outside of that, your

00:19:14.509 --> 00:19:16.950
camera should be stationary. You should have

00:19:16.950 --> 00:19:19.329
your items beside you ready to go, man. It's

00:19:19.329 --> 00:19:21.700
one right after the other. None of this. 30 second

00:19:21.700 --> 00:19:24.299
lag time. Oh, let me go move it off the stack.

00:19:24.680 --> 00:19:28.079
Pull it out. Cause we're waiting. We're waiting

00:19:28.079 --> 00:19:30.720
too big. And the longer you take, the less interested

00:19:30.720 --> 00:19:33.380
I get. I don't care how many good items you have,

00:19:33.400 --> 00:19:36.839
or maybe I do, but man, am I mad at you for taking

00:19:36.839 --> 00:19:40.900
so long? No music. Like you said, nobody wants

00:19:40.900 --> 00:19:45.240
to hear my ghetto 69 boys. Damn it. Gangster

00:19:45.240 --> 00:19:48.309
in the background. I was going to play Gangnam

00:19:48.309 --> 00:19:51.009
Style the whole time. Right. No one wants to

00:19:51.009 --> 00:19:53.910
hear that because music is subject to just like

00:19:53.910 --> 00:19:57.170
art. People like it or hate it, and maybe they

00:19:57.170 --> 00:20:03.730
hate what you're playing. And you've got to have

00:20:03.730 --> 00:20:06.069
quality items. You can throw in the junk items,

00:20:06.190 --> 00:20:07.970
but throw it in with the good stuff as like a

00:20:07.970 --> 00:20:10.630
bonus freebie. Yeah, yeah. I think that's the

00:20:10.630 --> 00:20:13.019
biggest thing. All the people I see. Now, I'm

00:20:13.019 --> 00:20:15.359
not that deep ingrained and whatnot, but I do

00:20:15.359 --> 00:20:17.220
see some of the people and their success stories

00:20:17.220 --> 00:20:20.619
in the YouTube videos. They are selling quality,

00:20:20.920 --> 00:20:24.259
you know, name brand, well -known type brands,

00:20:24.500 --> 00:20:27.319
well -known type items, and they are getting

00:20:27.319 --> 00:20:28.940
the results. Like Johnny said, sure, we don't

00:20:28.940 --> 00:20:32.140
know their back end, but. I mean, unless they're

00:20:32.140 --> 00:20:34.160
literally just bleeding money from their business,

00:20:34.240 --> 00:20:36.079
which I know most of them aren't, but I mean,

00:20:36.079 --> 00:20:38.240
think about it, right? Video games, well -sold

00:20:38.240 --> 00:20:41.200
after collectible category, cards, right? Name

00:20:41.200 --> 00:20:43.579
brand clothing, name brand shoes, like those

00:20:43.579 --> 00:20:47.500
seem jewelry. Those seem to be like the big knockouts

00:20:47.500 --> 00:20:49.900
when it comes to being successful on that platform.

00:20:50.440 --> 00:20:52.940
I'm not saying you can't be, you know, there's

00:20:52.940 --> 00:20:54.480
some booksellers out there that I'm sure make,

00:20:54.599 --> 00:20:57.019
you know, some type of money on whatnot, but

00:20:57.019 --> 00:20:59.990
the majority of it and, you know. We get a lot

00:20:59.990 --> 00:21:01.150
of people over in the group that are like, hey,

00:21:01.230 --> 00:21:03.569
you know, should I do whatnot? And the answer

00:21:03.569 --> 00:21:05.450
every time is, well, are you ready to commit

00:21:05.450 --> 00:21:08.950
to six months, maybe even longer to grow a following?

00:21:09.049 --> 00:21:11.490
Because that's all that platform is. Are you

00:21:11.490 --> 00:21:13.349
ready to give away money, right? Like, because

00:21:13.349 --> 00:21:15.289
you need people to show up in the beginning.

00:21:15.329 --> 00:21:17.569
And if I was going to start whatnot, right, like.

00:21:18.039 --> 00:21:20.819
I got a pile of signed books down here, right?

00:21:20.920 --> 00:21:23.480
Like I'm giving away a signed, you know, whatever

00:21:23.480 --> 00:21:25.980
book. I got the guy from Crosby, Stills and Nash.

00:21:26.140 --> 00:21:28.579
Like I'm giving away items that are valuable

00:21:28.579 --> 00:21:30.859
that I got for nothing because I got these from

00:21:30.859 --> 00:21:33.779
my connections, my library pickups, my bulk pickups.

00:21:33.819 --> 00:21:35.599
And I can do that because I'm not into them for

00:21:35.599 --> 00:21:37.799
anything. But that is the reality of growing

00:21:37.799 --> 00:21:40.920
a brand. And I think people think it's a lot

00:21:40.920 --> 00:21:43.140
easier than it is. And you can just turn on the

00:21:43.140 --> 00:21:46.519
camera. You can have the best items. But if you

00:21:46.519 --> 00:21:49.420
just decide today to just turn on whatnot, they're

00:21:49.420 --> 00:21:51.619
not going to sell. And if they do, they're going

00:21:51.619 --> 00:21:53.099
to be for a fraction of what they're actually

00:21:53.099 --> 00:21:57.000
worth. So you need a following to almost allow

00:21:57.000 --> 00:21:59.579
you to get more for your items, regardless of

00:21:59.579 --> 00:22:01.500
the quality of items. Sure, having quality in

00:22:01.500 --> 00:22:03.660
the beginning, that's just a piece of it because

00:22:03.660 --> 00:22:05.599
there's so much more you talked about, like self

00:22:05.599 --> 00:22:08.019
-promotion, social media, scheduling streams,

00:22:08.440 --> 00:22:11.099
having things listed ahead of time. I mean, it's

00:22:11.099 --> 00:22:14.569
crazy to me how much work goes into it. And people

00:22:14.569 --> 00:22:16.230
think they can just pop on over there and just

00:22:16.230 --> 00:22:18.329
get results. And with anything, dude, it takes

00:22:18.329 --> 00:22:20.589
time, right? Like it's going to take time to

00:22:20.589 --> 00:22:23.230
grow any type of business. And people think they

00:22:23.230 --> 00:22:25.549
can just pop on live selling for once or twice

00:22:25.549 --> 00:22:28.630
a month and have some type of crazy success with

00:22:28.630 --> 00:22:30.250
it. And I don't think that's the case by any

00:22:30.250 --> 00:22:35.490
stretch of the imagination. Right. So yeah, let's

00:22:35.490 --> 00:22:38.069
talk about more forms of live selling, like brick

00:22:38.069 --> 00:22:41.750
and mortar. That's a form of live selling. If

00:22:41.750 --> 00:22:44.140
you're doing the antique mall, You may or may

00:22:44.140 --> 00:22:46.279
not be present for that, but let's say you are.

00:22:46.380 --> 00:22:48.599
So that's a form of live selling. Again, kind

00:22:48.599 --> 00:22:50.559
of like whatnot. You're the salesman or woman,

00:22:50.660 --> 00:22:54.460
right? You got to sling your wares or have proper

00:22:54.460 --> 00:22:59.099
signage or have things organized or have a good

00:22:59.099 --> 00:23:02.220
value and price. Like buy four, get the fifth

00:23:02.220 --> 00:23:05.559
one free kind of deal. You got to upsell either

00:23:05.559 --> 00:23:08.599
your product or yourself. Some people are better

00:23:08.599 --> 00:23:10.299
than one or the other. If you're a quieter person,

00:23:10.400 --> 00:23:13.099
you probably just want to have good deals. If

00:23:13.099 --> 00:23:15.500
you're the talkity -talk person, I fall in this

00:23:15.500 --> 00:23:18.059
category, you want to upsell it. Like, hey, this

00:23:18.059 --> 00:23:20.019
is a great book. Let me tell you about it. And

00:23:20.019 --> 00:23:22.779
here's a trick I learned, and I'm going to give

00:23:22.779 --> 00:23:25.160
this to you all. Because I used to run the convention

00:23:25.160 --> 00:23:28.980
circuit back in my book publishing days. But

00:23:28.980 --> 00:23:32.099
at the booth, here's a trick we used to do. If

00:23:32.099 --> 00:23:35.119
somebody was browsing our stuff, we'd pick the

00:23:35.119 --> 00:23:38.970
most expensive book. And we walk over to them

00:23:38.970 --> 00:23:42.329
and put it in their hands. And like, let me tell

00:23:42.329 --> 00:23:45.250
you about this book, sir or ma 'am. And you're

00:23:45.250 --> 00:23:46.670
upselling the book. They got the book in their

00:23:46.670 --> 00:23:50.049
hand, right? 80 % of the time they buy the book

00:23:50.049 --> 00:23:52.410
because we placed it in their hands. Same deal,

00:23:52.609 --> 00:23:54.609
same song and dance and not handing the book

00:23:54.609 --> 00:23:58.029
in their hands, then buy it. But that one little

00:23:58.029 --> 00:24:01.539
thing, placing the book in their hands. And then

00:24:01.539 --> 00:24:04.299
doing the song and dance expository thing made

00:24:04.299 --> 00:24:07.380
them buy it 80 % of the time. It was the stupidest

00:24:07.380 --> 00:24:11.019
thing, but something psychological with it. It's

00:24:11.019 --> 00:24:13.640
a tough line to kind of walk when it comes to

00:24:13.640 --> 00:24:15.539
live selling. Because if I go set up an antique

00:24:15.539 --> 00:24:17.839
booth, right, how much time am I going to put

00:24:17.839 --> 00:24:19.500
into it versus how much I'm going to get back

00:24:19.500 --> 00:24:21.720
out of it? You're not going to know until you

00:24:21.720 --> 00:24:23.240
know. You're not going to know until you try

00:24:23.240 --> 00:24:25.619
these things. I just caution everybody that.

00:24:26.000 --> 00:24:28.240
give something a real test run and then if it

00:24:28.240 --> 00:24:29.980
doesn't work you have to make the decision to

00:24:29.980 --> 00:24:32.059
kind of throw it to the side but i do you know

00:24:32.059 --> 00:24:34.420
live selling is it's great i mean you can even

00:24:34.420 --> 00:24:36.519
consider flea markets live selling right you're

00:24:36.519 --> 00:24:38.759
there you're negotiating a price right then and

00:24:38.759 --> 00:24:41.539
there with somebody i mean lots of resellers

00:24:41.539 --> 00:24:43.720
you know rely solely on flea markets and those

00:24:43.720 --> 00:24:46.259
types of relationships that's how you win right

00:24:46.259 --> 00:24:47.640
like that's how you're going to come out ahead

00:24:47.640 --> 00:24:49.880
because through live selling you build these

00:24:49.880 --> 00:24:53.039
ongoing relationships that no longer needed to

00:24:53.039 --> 00:24:55.599
be live right like I got the relationship at

00:24:55.599 --> 00:24:57.720
the auction house. I don't got to be at the auction

00:24:57.720 --> 00:24:59.160
like everybody else fighting over the stuff.

00:24:59.299 --> 00:25:01.119
My stuff's set in the back. They know I'm coming

00:25:01.119 --> 00:25:03.259
to buy it every single time. So it's almost like

00:25:03.259 --> 00:25:07.299
a doorway to you having the need to be there

00:25:07.299 --> 00:25:09.640
all the time to just be an, oh, we don't need

00:25:09.640 --> 00:25:11.619
to sell this storage unit because we know Johnny's

00:25:11.619 --> 00:25:13.279
going to buy it from us at X amount of dollars.

00:25:13.519 --> 00:25:16.319
They don't have to spend their time trying to

00:25:16.319 --> 00:25:18.279
sell it to somebody. And you don't have to spend

00:25:18.279 --> 00:25:20.019
your time trying to go buy it because you built

00:25:20.019 --> 00:25:22.660
that relationship from showing up day in, day

00:25:22.660 --> 00:25:26.319
out and say, hey. come on over. You see it when

00:25:26.319 --> 00:25:28.619
tech does his flea market videos. They're like,

00:25:28.680 --> 00:25:30.200
hey, they shoot him a text. He's like, yeah.

00:25:30.279 --> 00:25:32.779
First thing there, he's there. They know he's

00:25:32.779 --> 00:25:34.619
buying every single piece because he says, hey,

00:25:34.680 --> 00:25:37.220
I'm looking for this brand. I'm looking for these

00:25:37.220 --> 00:25:40.160
hats. Hey, shoot him a text. We got your hats.

00:25:40.420 --> 00:25:42.440
They're still sitting in their truck. They don't

00:25:42.440 --> 00:25:43.779
put it out because they know he's coming by to

00:25:43.779 --> 00:25:45.680
scoop it up. But the way he got that was showing

00:25:45.680 --> 00:25:48.740
up and having a live conversation. And I think

00:25:48.740 --> 00:25:51.819
a lot of us, I think we live in a society that's

00:25:51.819 --> 00:25:55.650
anxiety ridden. Deb even told me this morning,

00:25:55.670 --> 00:25:57.829
she's reading this book about the human attention

00:25:57.829 --> 00:26:00.690
span. I think she said it was like eight seconds

00:26:00.690 --> 00:26:03.589
or something crazy like that. Barely over goldfish.

00:26:03.950 --> 00:26:06.650
Yeah, yeah. It's funny. She even said the goldfish

00:26:06.650 --> 00:26:10.430
thing. And it's like, we can't tolerate just

00:26:10.430 --> 00:26:14.069
sitting here and just existing. And I'm 100 %

00:26:14.069 --> 00:26:17.470
guilty of this, right? It doesn't help that we

00:26:17.470 --> 00:26:19.410
have the podcast, we have the group, we have

00:26:19.410 --> 00:26:21.970
the YouTube channel. I'll just be listing stuff

00:26:21.970 --> 00:26:23.710
and I got to have something else open, something

00:26:23.710 --> 00:26:26.470
else playing. And to the counteract of that is

00:26:26.470 --> 00:26:28.170
like, that's what live selling is, right? Like

00:26:28.170 --> 00:26:31.150
it's the dopamine of raising my paddle to bid

00:26:31.150 --> 00:26:33.529
on something, right? Like winning a live auction.

00:26:33.609 --> 00:26:36.210
It's how QVC became an HSN. Like you can just

00:26:36.210 --> 00:26:37.890
buy it right here, right now, right through the

00:26:37.890 --> 00:26:41.029
TV. Like that's the appeal of it. I love live

00:26:41.029 --> 00:26:43.589
selling. I think it's, I won't lie, I turn on

00:26:43.589 --> 00:26:45.029
QVC every once in a while to see what they're

00:26:45.029 --> 00:26:47.769
slinging. And Deb usually laughs at me, but like.

00:26:48.349 --> 00:26:50.789
They, their personalities, it's a form of entertainment,

00:26:50.990 --> 00:26:53.230
right? Like they provide an entertainment value.

00:26:53.369 --> 00:26:55.950
Billy Mays and his OxyClean. Yeah. Yeah. Or the

00:26:55.950 --> 00:26:58.950
Slap Chop guy, right? Like that, that's, that's,

00:26:58.950 --> 00:27:01.509
that's what live selling is, but you can source

00:27:01.509 --> 00:27:03.390
from that. I got people I know personally in

00:27:03.390 --> 00:27:06.529
the group that source off whatnot every single

00:27:06.529 --> 00:27:08.470
week. I won't say what it is because I'm not

00:27:08.470 --> 00:27:10.890
going to out their business models, but the categories

00:27:10.890 --> 00:27:13.819
they sell in. They will go on whatnot and buy

00:27:13.819 --> 00:27:16.299
it for $2 or $3 a piece. And these items are

00:27:16.299 --> 00:27:20.200
$30 plus items on Amazon. And all you got to

00:27:20.200 --> 00:27:22.220
do is pop into the stream and say, hey, do you

00:27:22.220 --> 00:27:25.240
have XYZ? Can you run it for me? There you go.

00:27:25.339 --> 00:27:27.900
There might be one other person in there looking

00:27:27.900 --> 00:27:29.859
for that same thing, but you're going to get

00:27:29.859 --> 00:27:33.680
it way under market value. I'm curious. I'm surprised

00:27:33.680 --> 00:27:37.779
you don't do more whatnot arbitrage. My thing

00:27:37.779 --> 00:27:40.599
about that is it's slow, even at like 10 second

00:27:40.599 --> 00:27:46.109
auctions. Because if they have their ducks in

00:27:46.109 --> 00:27:49.789
a row, and I know my item is way down here, it

00:27:49.789 --> 00:27:51.809
still takes, I don't know, half an hour to get

00:27:51.809 --> 00:27:55.509
to it. Let's say I showed up on time. Or, hey,

00:27:55.569 --> 00:27:58.730
it's off at the start. Or, I don't know, I just

00:27:58.730 --> 00:28:01.009
find it terribly slow. I've done it before, and

00:28:01.009 --> 00:28:04.950
yeah, great deals, great value. But it's slow

00:28:04.950 --> 00:28:06.710
in my opinion, even though it's live, right?

00:28:07.029 --> 00:28:09.369
It's so much faster to do it on eBay. I'd rather

00:28:09.369 --> 00:28:13.279
pay eBay up. to be faster it's what it comes

00:28:13.279 --> 00:28:16.180
down to because i i do source on ebay and i source

00:28:16.180 --> 00:28:18.079
from people that just send me random messages

00:28:18.079 --> 00:28:22.980
too um what i'm curious on we talked about it

00:28:22.980 --> 00:28:26.480
a while ago and i don't know if you heard anything

00:28:26.480 --> 00:28:28.299
back on it but remember when we talked about

00:28:28.299 --> 00:28:30.599
reverse garage selling like hey just setting

00:28:30.599 --> 00:28:33.619
up some tables and i'm buying um and promoting

00:28:33.619 --> 00:28:36.799
the hell out of that i don't did anybody ever

00:28:36.799 --> 00:28:39.710
say they did that Me and you will make a pledge

00:28:39.710 --> 00:28:42.150
right here, right now that we both will try this

00:28:42.150 --> 00:28:46.490
come summertime. Okay. Sure. And then we'll have

00:28:46.490 --> 00:28:48.369
real life experience, but no, nobody's tried

00:28:48.369 --> 00:28:50.349
that. Not that I know, not that any, I've gone

00:28:50.349 --> 00:28:51.930
to more flea markets this year than I have my

00:28:51.930 --> 00:28:53.569
whole life. And I haven't seen anything like

00:28:53.569 --> 00:28:55.910
that yet. Yeah. And the stuff you don't want,

00:28:55.970 --> 00:28:58.410
you can sell that stuff on another team. I guess,

00:28:58.410 --> 00:29:00.089
wait, I guess I take that back because there

00:29:00.089 --> 00:29:02.509
are a few booths in the antique mall. Like they

00:29:02.509 --> 00:29:04.750
don't have much, but they're like junk companies.

00:29:04.890 --> 00:29:06.710
So like, it's almost like a promotion thing,

00:29:06.829 --> 00:29:09.420
right? Like, Oh, They'll have like business cards

00:29:09.420 --> 00:29:11.700
and what they do, like they'll have banners up.

00:29:11.819 --> 00:29:14.339
It's like a display. It's paid advertisement,

00:29:14.359 --> 00:29:16.319
like a billboard. Yeah, they really don't give

00:29:16.319 --> 00:29:18.000
a shit about selling stuff because they really

00:29:18.000 --> 00:29:20.259
never really have much in there. And it's funny

00:29:20.259 --> 00:29:22.259
because what they do is dirt cheap. And I usually

00:29:22.259 --> 00:29:24.259
always get like, they only have like 20 things

00:29:24.259 --> 00:29:26.160
at most. It's like an eight by six, we'll say.

00:29:26.259 --> 00:29:27.960
And they only have like 20 little things in there.

00:29:28.319 --> 00:29:30.759
But they got their business cards. They got their

00:29:30.759 --> 00:29:32.740
company logo, the phone number. It's almost like

00:29:32.740 --> 00:29:34.680
a promotional thing. I just want a giant banner

00:29:34.680 --> 00:29:37.839
that says, I buy books. Phone number. What better

00:29:37.839 --> 00:29:39.579
place to put it than in one of these antique

00:29:39.579 --> 00:29:41.240
malls where it's nothing but hoarders trying

00:29:41.240 --> 00:29:43.900
to sell their junk, right? So, like, that's another

00:29:43.900 --> 00:29:47.099
aspect of it is, you know, that's their brand

00:29:47.099 --> 00:29:48.859
building, like we kind of talked about, right?

00:29:48.980 --> 00:29:50.859
Whether that's whatnot or whether that's an antique

00:29:50.859 --> 00:29:53.299
mall, whether that's a flea market. Because what

00:29:53.299 --> 00:29:55.480
happens here is if you set up every single week

00:29:55.480 --> 00:29:58.400
and you're buying items, all of a sudden word

00:29:58.400 --> 00:30:00.460
gets out that, yo, this dude down at the flea

00:30:00.460 --> 00:30:03.250
market, he's here every week. He's, you know,

00:30:03.269 --> 00:30:06.170
buying books, CDs, DVDs, you know, he's going

00:30:06.170 --> 00:30:09.089
to pay you cash from the spot. It'll take time,

00:30:09.130 --> 00:30:10.809
but you get traction, word of mouth spreads.

00:30:10.950 --> 00:30:14.230
And all of a sudden you got a live sourcing opportunity.

00:30:14.410 --> 00:30:16.910
And it was the same when you had the books front,

00:30:17.049 --> 00:30:19.509
right? Like you told people you bought, you buy

00:30:19.509 --> 00:30:21.529
their stuff and they would just give you it,

00:30:21.569 --> 00:30:23.250
right? They don't even care about their money.

00:30:23.710 --> 00:30:25.190
They're like, no, just take our stuff. Leave

00:30:25.190 --> 00:30:27.369
us alone. And you're like, can you please just

00:30:27.369 --> 00:30:29.069
take like a box of books on the way out to like,

00:30:29.150 --> 00:30:31.309
no, we don't want your stuff. No more, no more.

00:30:32.059 --> 00:30:34.480
It's a whole nother opportunity. I think that's

00:30:34.480 --> 00:30:37.380
what appeals to you so much with the grand plans

00:30:37.380 --> 00:30:40.519
of you wanting to have multiple locations where

00:30:40.519 --> 00:30:43.519
you take trade -ins and you have a little storefront

00:30:43.519 --> 00:30:45.559
where you can sell some of the items that aren't

00:30:45.559 --> 00:30:48.180
worth it to sell online. That's the whole reason

00:30:48.180 --> 00:30:49.700
behind it. It's not because you want to be a

00:30:49.700 --> 00:30:51.599
bookstore owner. You just know your sourcing

00:30:51.599 --> 00:30:55.420
instantly levels up immediately. It's fast. It's

00:30:55.420 --> 00:30:57.839
so fast. They walk in, drop it on the floor sometimes.

00:30:58.140 --> 00:31:01.819
I didn't even get a chance to say hello. It's

00:31:01.819 --> 00:31:03.140
nuts. And we got people in the group that do

00:31:03.140 --> 00:31:06.299
this too. We got some crazy good ideas out there

00:31:06.299 --> 00:31:07.980
that people are executing in the group when it

00:31:07.980 --> 00:31:10.559
comes from almost live sourcing, but you really

00:31:10.559 --> 00:31:12.339
don't even have to pay for the inventory. You

00:31:12.339 --> 00:31:14.960
give inventory away and people give you the inventory.

00:31:15.279 --> 00:31:18.019
It's nuts, man. See, I like your antique mall

00:31:18.019 --> 00:31:19.660
idea. And here's what I would do. I would have

00:31:19.660 --> 00:31:21.700
the giant sign that's the center of attention.

00:31:22.019 --> 00:31:24.380
And then I have a bunch of junk books. It just

00:31:24.380 --> 00:31:27.259
says free, all free. Take as many as you want,

00:31:27.299 --> 00:31:29.920
please. And it's just, I get people to come over

00:31:29.920 --> 00:31:31.559
to the booth that way. Hey, free stuff, right?

00:31:31.640 --> 00:31:34.319
Let's see what they got. Plus they see my giant

00:31:34.319 --> 00:31:38.480
ass sign of I buy books phone number. Yeah. Johnny's

00:31:38.480 --> 00:31:41.519
junk hauling company. Johnny's junk. Yeah. And

00:31:41.519 --> 00:31:43.160
I know I'm going to get in the comments. Well,

00:31:43.200 --> 00:31:44.680
you're just going to be buying your own books

00:31:44.680 --> 00:31:47.500
back sometimes, but I guarantee you most of the

00:31:47.500 --> 00:31:49.839
time I'm not doing that. Yeah. Well, those people

00:31:49.839 --> 00:31:51.519
are going to lose anyway, dude. I think that

00:31:51.519 --> 00:31:54.599
the idea that's like the. this scarcity mindset

00:31:54.599 --> 00:31:56.720
yeah because the people coming in there to buy

00:31:56.720 --> 00:31:59.140
your to take your books for free don't have a

00:31:59.140 --> 00:32:00.819
whole house full of books right like come on

00:32:00.819 --> 00:32:03.619
yeah yeah i mean let's get real now especially

00:32:03.619 --> 00:32:06.259
in our category i think it's fun and exciting

00:32:06.259 --> 00:32:09.599
i like live selling it you know it's it's definitely

00:32:09.599 --> 00:32:11.980
more fun than ebay i mean you've done a you've

00:32:11.980 --> 00:32:13.640
done some garage sales like you had them all

00:32:13.640 --> 00:32:16.490
lined up yeah Done, you're like, just free, take

00:32:16.490 --> 00:32:19.029
it. Just free, yeah. I mean, I made probably

00:32:19.029 --> 00:32:21.589
like 60 bucks sitting out front right on my sidewalk

00:32:21.589 --> 00:32:24.430
and just had boxes of brand new books that I

00:32:24.430 --> 00:32:26.529
got for nothing. I paid 15 cents a pound. I was

00:32:26.529 --> 00:32:28.349
selling them for a dollar a piece and then I

00:32:28.349 --> 00:32:30.069
put them free and I basically, everything got

00:32:30.069 --> 00:32:31.710
wiped out. I mean, I made a little bit of money

00:32:31.710 --> 00:32:33.950
and it's nice to have conversation, but it's

00:32:33.950 --> 00:32:35.390
not for everybody, dude, right? Like you said,

00:32:35.490 --> 00:32:36.809
like some people try to do this. Some people

00:32:36.809 --> 00:32:39.069
hate that, yeah. You gotta have a conversation,

00:32:39.069 --> 00:32:41.750
like it's a conversational thing and it's almost

00:32:41.750 --> 00:32:46.849
like you need to trade of. talking because there's

00:32:46.849 --> 00:32:48.670
nobody else to talk to right it's like if i do

00:32:48.670 --> 00:32:51.690
a podcast myself i have to almost have a conversation

00:32:51.690 --> 00:32:53.549
with myself well that's kind of what you're doing

00:32:53.549 --> 00:32:55.309
like sure you might have people in the chat asking

00:32:55.309 --> 00:32:59.069
questions but it's more or less like hey here's

00:32:59.069 --> 00:33:01.569
what i got anybody interested in like you need

00:33:01.569 --> 00:33:03.730
the personality behind it and i i can see why

00:33:03.730 --> 00:33:06.369
people are kind of you know turned off from that

00:33:06.369 --> 00:33:08.470
side of it and i would just say to that like

00:33:08.730 --> 00:33:10.029
It's okay. You don't got to live sell and keep

00:33:10.029 --> 00:33:11.369
doing what you're doing, but don't think that

00:33:11.369 --> 00:33:12.690
live selling is just going to be, you can be

00:33:12.690 --> 00:33:15.230
a little hermit and not say anything and just

00:33:15.230 --> 00:33:18.990
show the CD and just don't say nothing and just

00:33:18.990 --> 00:33:22.069
be like, all right, here you go. 10 seconds,

00:33:22.170 --> 00:33:25.509
seven, two. All right, next one. And like, that's

00:33:25.509 --> 00:33:27.710
not, you're not going to get results. And there's

00:33:27.710 --> 00:33:29.849
another whatnot tip or any kind of live selling

00:33:29.849 --> 00:33:35.690
tip. Read the chat, please. Even if it's reading

00:33:35.690 --> 00:33:38.430
it out loud. Because, you know, sometimes people

00:33:38.430 --> 00:33:41.990
have questions, and if you ignore their questions,

00:33:42.109 --> 00:33:44.529
you've ignored that individual, and they're going

00:33:44.529 --> 00:33:46.890
to take one of the six wallets from your stream

00:33:46.890 --> 00:33:48.990
away because you're not paying attention, answering

00:33:48.990 --> 00:33:51.990
their critical need -to -know -I -want -to -spend

00:33:51.990 --> 00:33:55.329
-money -with -you kind of question. I see this

00:33:55.329 --> 00:33:57.349
a lot. They're too busy running the show, and

00:33:57.349 --> 00:33:59.029
they ignore the chat. They're just trying to

00:33:59.029 --> 00:34:01.029
get through the stream, and you've got some guy

00:34:01.029 --> 00:34:04.569
every 15 minutes asking the same question that

00:34:04.569 --> 00:34:07.329
goes unanswered. And then the show's over. That

00:34:07.329 --> 00:34:09.030
person ain't coming back to your stream ever.

00:34:10.050 --> 00:34:12.130
They want to spend money with you, but you didn't

00:34:12.130 --> 00:34:15.989
take the 2 .6 seconds to answer their question.

00:34:17.050 --> 00:34:19.409
So the question comes down to when it comes to

00:34:19.409 --> 00:34:24.230
live selling and live buying items, right? I'll

00:34:24.230 --> 00:34:25.650
tell you right now, I've never been to one of

00:34:25.650 --> 00:34:27.929
these auctions where you bid on stuff. I've seen

00:34:27.929 --> 00:34:30.849
the shows. I've never personally been to a storage

00:34:30.849 --> 00:34:33.710
auction or any place where I get a little paddle

00:34:33.710 --> 00:34:35.670
with a number on it and I can bid on things.

00:34:35.949 --> 00:34:37.849
I think it'd be cool and exciting. I might get

00:34:37.849 --> 00:34:40.289
carried away. I'm one of these suckers, Johnny.

00:34:40.409 --> 00:34:42.650
I'm like, I really want that item. And Deb's

00:34:42.650 --> 00:34:44.610
like, give me that damn paddle. I just keep putting

00:34:44.610 --> 00:34:47.530
it up. And she's like, what are you doing? I

00:34:47.530 --> 00:34:49.769
think I would get suckered in. And that's, like

00:34:49.769 --> 00:34:51.590
you said, sometimes you sell items for more,

00:34:51.630 --> 00:34:53.170
but most of the time you sell them for. less

00:34:53.170 --> 00:34:56.090
and i don't i don't know if live selling is like

00:34:56.090 --> 00:35:02.889
a trainable could i train every i asked myself

00:35:02.889 --> 00:35:05.150
could i train could we train everybody to be

00:35:05.150 --> 00:35:07.409
successful live selling and i don't think you

00:35:07.409 --> 00:35:11.510
can because i think it's uh a type of personality

00:35:11.510 --> 00:35:15.920
trait that you gotta have that you're like outgoing

00:35:15.920 --> 00:35:18.179
and you don't you can't you know you you you

00:35:18.179 --> 00:35:20.280
just keep going you keep talking high energy

00:35:20.280 --> 00:35:22.539
you know like because in addition even if you

00:35:22.539 --> 00:35:25.599
got good energy good items right but your energy

00:35:25.599 --> 00:35:27.099
sucks like you're not going to sell anything

00:35:27.099 --> 00:35:29.559
and then it's vice versa if you got good energy

00:35:29.559 --> 00:35:31.559
but your items suck you're still not going to

00:35:31.559 --> 00:35:33.340
sell anything so you got to kind of have like

00:35:33.340 --> 00:35:37.380
a recipe so the idea that maybe you build almost

00:35:37.380 --> 00:35:41.280
like a course around live selling i i think that

00:35:41.280 --> 00:35:44.039
would be a little bit skewed because everybody's

00:35:44.039 --> 00:35:45.579
different. Everybody's got a different personality,

00:35:45.900 --> 00:35:49.679
right? And you can't train. It's hard. It's not

00:35:49.679 --> 00:35:51.280
that you can't, right? Because you can train

00:35:51.280 --> 00:35:53.659
anything. It's much harder to train somebody

00:35:53.659 --> 00:35:56.400
to be a great live seller than it is just to

00:35:56.400 --> 00:35:59.000
go fill a box with random CDs and send them off

00:35:59.000 --> 00:36:03.039
to Amazon. When I went to California, I stayed

00:36:03.039 --> 00:36:06.219
with a friend in Arizona. And in the morning,

00:36:06.239 --> 00:36:09.139
we went to her auction place. And how it ran

00:36:09.139 --> 00:36:11.300
was like this. Everything was set up in advance.

00:36:11.579 --> 00:36:14.219
There was a start time. And then you just had

00:36:14.219 --> 00:36:16.559
crowds of people. And then the auctioneer went

00:36:16.559 --> 00:36:19.219
from table to table to table. Everything was

00:36:19.219 --> 00:36:21.139
outside at first. And then it snaked on inside.

00:36:21.599 --> 00:36:24.039
Finally got around to the books. That's what

00:36:24.039 --> 00:36:25.300
I've been waiting. You're allowed to look at

00:36:25.300 --> 00:36:27.219
everything in advance. But you got to wait. Just

00:36:27.219 --> 00:36:29.179
like whatnot. You got to wait till that table

00:36:29.179 --> 00:36:32.219
or that box comes up before you can even bid

00:36:32.219 --> 00:36:34.480
on it. You may have to wait an hour. You may

00:36:34.480 --> 00:36:36.679
have to wait an hour and a half to get to it.

00:36:36.719 --> 00:36:39.519
Anyway, I came up to the books. And he's like,

00:36:39.679 --> 00:36:42.940
all right, books. And I'm like, one dollar. And

00:36:42.940 --> 00:36:45.800
he's like, for what? All of them. And he's like,

00:36:45.880 --> 00:36:48.099
sold. He didn't even allow anybody else to bid.

00:36:48.679 --> 00:36:50.800
And then he shook my hand. Thank you for buying

00:36:50.800 --> 00:36:52.840
these. I haven't had anybody buy books in so

00:36:52.840 --> 00:36:55.739
long. I'm like, you're welcome. Took it back

00:36:55.739 --> 00:36:58.360
to her place, sorted them. She put the shit I

00:36:58.360 --> 00:37:00.699
didn't want in her donation pile. I took the

00:37:00.699 --> 00:37:03.460
rest home or to California with me and back again

00:37:03.460 --> 00:37:08.059
to Texas. Oh, man, it's like. So what outweighs

00:37:08.059 --> 00:37:10.639
itself more? Is there a bigger opportunity sourcing

00:37:10.639 --> 00:37:13.639
live or selling live? I think it just depends

00:37:13.639 --> 00:37:15.619
on your business model and what you have going

00:37:15.619 --> 00:37:18.599
on. I think you can be really successful live

00:37:18.599 --> 00:37:20.500
selling. I think once you get live selling going

00:37:20.500 --> 00:37:22.800
and you have a consistent flow of inventory where

00:37:22.800 --> 00:37:25.940
you consistently have a schedule that is consistent,

00:37:26.119 --> 00:37:28.199
understand what I'm saying here, consistency,

00:37:28.579 --> 00:37:31.780
consistent, that is the main, the word of the

00:37:31.780 --> 00:37:33.679
day, I guess, when it comes to live selling.

00:37:33.860 --> 00:37:35.519
If you're going to live sell, you have to be

00:37:35.519 --> 00:37:37.900
consistent. And even with the sourcing, right,

00:37:37.960 --> 00:37:40.019
because not all like Johnny even said, you know,

00:37:40.079 --> 00:37:42.340
you're going to have to wait some time. So I

00:37:42.340 --> 00:37:43.900
just see you as like you ever see the meme of

00:37:43.900 --> 00:37:45.900
the guy that's got like 30 cell phones and he's

00:37:45.900 --> 00:37:47.739
like clicking on them all like that's you like

00:37:47.739 --> 00:37:49.780
on whatnot, trying to source from like 30 different

00:37:49.780 --> 00:37:52.480
streams. They're all on mute. I'm just product.

00:37:53.400 --> 00:37:57.260
It's a great opportunity to sell and buy, but

00:37:57.260 --> 00:38:00.530
both take a little bit of work. and a little

00:38:00.530 --> 00:38:02.809
bit of knowledge behind it. And if you're going

00:38:02.809 --> 00:38:05.829
to sell, there's more characteristic traits that

00:38:05.829 --> 00:38:08.409
you need to have versus just being the box guy

00:38:08.409 --> 00:38:11.610
like I like to be. But I mean, it's more exciting

00:38:11.610 --> 00:38:14.409
for sure. I mean, I don't know who would say

00:38:14.409 --> 00:38:17.250
live selling is less exciting than listing on

00:38:17.250 --> 00:38:19.190
eBay. I mean, what is exciting about listing

00:38:19.190 --> 00:38:23.530
on eBay? Nothing. live selling, at least I can

00:38:23.530 --> 00:38:25.769
play Tarzan boy and piss off the three people

00:38:25.769 --> 00:38:29.710
I have in my stream, right? Like, you can have

00:38:29.710 --> 00:38:33.369
some fun with it. And, you know, I just, I don't

00:38:33.369 --> 00:38:34.949
know, maybe things have changed, Johnny, but

00:38:34.949 --> 00:38:37.849
as a bookseller, what I've seen out there and

00:38:37.849 --> 00:38:39.530
whatnot, I think there's a lot of opportunity

00:38:39.530 --> 00:38:42.849
for somebody to come along and be like the prominent,

00:38:42.969 --> 00:38:44.849
prominent person. I mean, there are a few in

00:38:44.849 --> 00:38:48.710
the space now that see some results, but I still

00:38:48.710 --> 00:38:50.369
think there's a lot of room for growth in that

00:38:50.369 --> 00:38:52.760
category. And I think it's a good opportunity

00:38:52.760 --> 00:38:55.619
for somebody that has the characteristics, likes

00:38:55.619 --> 00:38:58.420
to talk to people, has a little bit of swagger,

00:38:58.420 --> 00:39:00.400
personality, a little bit of style in what they

00:39:00.400 --> 00:39:02.559
do, a little bit of care in what they do. They

00:39:02.559 --> 00:39:04.699
set things up nicely, nice little background,

00:39:04.840 --> 00:39:07.420
nice little backdrop, are knowledgeable about

00:39:07.420 --> 00:39:09.639
the items they're selling. I think it's a great

00:39:09.639 --> 00:39:11.340
opportunity. I don't think it's going anywhere.

00:39:11.440 --> 00:39:13.019
I think it's here to stay. And I know a lot of

00:39:13.019 --> 00:39:15.360
people still are on the fence about live selling.

00:39:15.639 --> 00:39:17.699
But I think what we said about the intention

00:39:17.699 --> 00:39:20.710
span. Live selling appeals to that, right? 10

00:39:20.710 --> 00:39:23.230
second auctions. Our brain, we know 10 seconds,

00:39:23.309 --> 00:39:25.610
something else is coming up. I'm ready to bid,

00:39:25.710 --> 00:39:27.869
right? It appeals to the human mind that we have

00:39:27.869 --> 00:39:30.949
now and the human need to always be clicking

00:39:30.949 --> 00:39:33.030
on something on the phone or always be doing

00:39:33.030 --> 00:39:36.210
something. I think that cements that live selling

00:39:36.210 --> 00:39:39.090
isn't going anywhere. Right. And I'm going to

00:39:39.090 --> 00:39:41.269
program AI to attend all these live auctions

00:39:41.269 --> 00:39:45.579
so I don't have to. You just, just Johnny AI

00:39:45.579 --> 00:39:47.820
has entered the, entered the chat and then, you

00:39:47.820 --> 00:39:49.679
know, everything, everything he wants, he's going

00:39:49.679 --> 00:39:51.699
to win. He just says, I'm surprised. There probably

00:39:51.699 --> 00:39:54.500
are bots that scour whatnot, like kind of like

00:39:54.500 --> 00:39:56.460
the other reselling platforms and just bid on

00:39:56.460 --> 00:39:58.380
items that they know are kind of worth it and

00:39:58.380 --> 00:40:00.179
just market value. I don't know. That's going

00:40:00.179 --> 00:40:02.059
to do it for this episode. Live selling, live

00:40:02.059 --> 00:40:06.440
sourcing. We'd love to do it. I, I guess I'll

00:40:06.440 --> 00:40:08.199
end this on this cocky note. If I was a live

00:40:08.199 --> 00:40:10.139
seller, dude, I'd be knocking it out the park.

00:40:10.519 --> 00:40:14.559
And I have all the little gimmicks and everything

00:40:14.559 --> 00:40:18.980
going on, right? I do the full 10, everything

00:40:18.980 --> 00:40:22.780
I possibly could. I won't be giving away no cars

00:40:22.780 --> 00:40:26.199
or whatnot, right? But maybe, I don't know, I'll

00:40:26.199 --> 00:40:28.920
give away a Ricola or something. Whatever, whatever.

00:40:29.480 --> 00:40:31.599
Just give something away. Right. You got to keep

00:40:31.599 --> 00:40:34.420
the people entertained. I think I think you would

00:40:34.420 --> 00:40:36.599
be successful live selling as well, because you

00:40:36.599 --> 00:40:38.639
have the knowledge, you know, a lot of a lot

00:40:38.639 --> 00:40:41.119
of stuff about books and you do have a personality.

00:40:41.280 --> 00:40:42.780
You wouldn't be on this podcast if you were just

00:40:42.780 --> 00:40:44.880
monotone, dude. I would have, you know, we would

00:40:44.880 --> 00:40:46.440
have had to bring you into the office and fire

00:40:46.440 --> 00:40:48.679
you a long time ago. But you got a little little

00:40:48.679 --> 00:40:51.039
spunk in there. Right. I think you think you'd

00:40:51.039 --> 00:40:53.340
be successful and whatnot. I think I would be.

00:40:53.400 --> 00:40:56.039
Yeah. But my my dollars per hour, I know better

00:40:56.039 --> 00:40:59.130
spit on Amazon. Exactly. That's all I have left

00:40:59.130 --> 00:41:01.510
over. I got my little paperbacks. I like doing

00:41:01.510 --> 00:41:04.590
it on eBay. Could I do my little paperbacks and

00:41:04.590 --> 00:41:07.309
whatnot? Maybe, but I had to pump more time than

00:41:07.309 --> 00:41:09.699
I pump into eBay doing it. Yeah, that's all it

00:41:09.699 --> 00:41:11.199
comes down to for us is like, how much money

00:41:11.199 --> 00:41:13.139
can we make doing whatnot versus eBay versus

00:41:13.139 --> 00:41:15.519
Amazon? And for us currently, we're just stick

00:41:15.519 --> 00:41:17.219
with what works. But I think for somebody that's

00:41:17.219 --> 00:41:19.500
looking for a new opportunity, maybe aren't getting

00:41:19.500 --> 00:41:21.579
the results. I think it's a good chance to get

00:41:21.579 --> 00:41:23.019
out there, see what you can do with it, but just

00:41:23.019 --> 00:41:24.980
understand it's going to take time. We will talk

00:41:24.980 --> 00:41:28.519
to you all in next week's episode. Thanks for

00:41:28.519 --> 00:41:30.400
listening to another episode of the Reseller's

00:41:30.400 --> 00:41:33.039
Mindset Podcast. Today's full episode and all

00:41:33.039 --> 00:41:35.320
previous episodes are available to all YouTube

00:41:35.320 --> 00:41:38.000
members along with the weekly Zoom call and private

00:41:38.000 --> 00:41:41.380
Discord. Head on over to youtube .com backslash

00:41:41.380 --> 00:41:43.519
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00:41:43.519 --> 00:41:44.599
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