WEBVTT 00:00:00.000 --> 00:00:02.200 Welcome back to another episode of the Reseller's 00:00:02.200 --> 00:00:04.599 Mindset Podcast. My name is Mike, also known 00:00:04.599 --> 00:00:06.599 as the Used Book Guy on YouTube, along with my 00:00:06.599 --> 00:00:08.640 friend and fellow full -time reseller, Johnny 00:00:08.640 --> 00:00:11.199 B. We help people start and grow their reselling 00:00:11.199 --> 00:00:13.619 businesses from the ground up. We also have a 00:00:13.619 --> 00:00:15.619 weekly Zoom call and private Discord for all 00:00:15.619 --> 00:00:18.500 YouTube members. Head on over to youtube .com 00:00:18.500 --> 00:00:20.859 backslash usebookguy to join the channel and 00:00:20.859 --> 00:00:23.500 gain access to the full -length podcast, Zoom 00:00:23.500 --> 00:00:26.160 call, and private Discord today. Let's get into 00:00:26.160 --> 00:00:28.420 this week's episode. What is up, everybody? Welcome 00:00:28.420 --> 00:00:30.640 into another episode of Reseller's Mindset Podcast. 00:00:30.800 --> 00:00:33.179 Mike sitting next to Johnny. We are staying up 00:00:33.179 --> 00:00:34.840 on the current news, although this will come 00:00:34.840 --> 00:00:37.060 out seven days from the recording, so this may 00:00:37.060 --> 00:00:39.850 not be a thing, but it is. a big thing currently 00:00:39.850 --> 00:00:43.049 in the world of amazon if you're an amazon seller 00:00:43.049 --> 00:00:46.590 um things have changed significantly over the 00:00:46.590 --> 00:00:48.750 past you know this whole year johnny has kind 00:00:48.750 --> 00:00:50.649 of been a whirlwind and we talked about in 2024 00:00:50.649 --> 00:00:53.170 like there's always going to be another curveball 00:00:53.170 --> 00:00:55.250 thrown our way and the recent one is buy box 00:00:55.250 --> 00:00:57.570 changes right so when you go on a listing to 00:00:57.570 --> 00:00:59.850 buy something from amazon We call it the buy 00:00:59.850 --> 00:01:01.710 box. It's a little button to the right. There's 00:01:01.710 --> 00:01:04.510 usually a new buy box and a used buy box. And 00:01:04.510 --> 00:01:06.930 usually it used to be if you use fulfillment 00:01:06.930 --> 00:01:10.310 by Amazon, Amazon FBA, you would most likely 00:01:10.310 --> 00:01:13.349 get the buy box over somebody that doesn't use 00:01:13.349 --> 00:01:15.870 Amazon FBA that fulfills items from their house, 00:01:15.890 --> 00:01:17.829 kind of like an eBay business. And they just 00:01:17.829 --> 00:01:20.129 have lower prices and they charge shipping and 00:01:20.129 --> 00:01:23.609 the transit times are longer. But that has completely 00:01:23.609 --> 00:01:27.109 been thrown upside down across the board on Amazon 00:01:27.109 --> 00:01:31.500 for the past. probably two weeks now and it is 00:01:31.500 --> 00:01:36.040 hurting a lot of people's bottom line and thankfully 00:01:36.040 --> 00:01:38.079 for me i don't know what it is i'm kind of barely 00:01:38.079 --> 00:01:40.099 staying afloat and john even said it before this 00:01:40.099 --> 00:01:42.659 call like they're coming for you and i'm just 00:01:42.659 --> 00:01:46.540 like if it stays this way everything has to change 00:01:46.540 --> 00:01:49.719 in our business and it's crazy to think that 00:01:49.719 --> 00:01:51.780 you know this business we have been doing for 00:01:51.780 --> 00:01:55.340 uh well over five years now like It's going to 00:01:55.340 --> 00:01:57.900 have to look completely different pretty fast 00:01:57.900 --> 00:02:01.019 if this sticks. And the bigger problem is, before 00:02:01.019 --> 00:02:03.260 I let Johnny go, is there's no communication 00:02:03.260 --> 00:02:07.500 from Amazon. They don't tell you that, hey, we're 00:02:07.500 --> 00:02:09.919 doing this or, hey, we broke the code or, hey, 00:02:09.960 --> 00:02:11.620 we're going to. They don't even tell you if it's 00:02:11.620 --> 00:02:13.819 ever going to be fixed, if they ever even acknowledge 00:02:13.819 --> 00:02:16.479 it's a problem. So, I mean, think about it. If 00:02:16.479 --> 00:02:19.300 your livelihood comes from a platform like Amazon 00:02:19.300 --> 00:02:21.860 and they do these changes and there's no communication, 00:02:22.199 --> 00:02:25.159 I mean. Yeah, everybody's been in panic, especially 00:02:25.159 --> 00:02:27.280 if you don't have any fallback money or a different 00:02:27.280 --> 00:02:28.939 plan to kind of, I don't know, Johnny, take us 00:02:28.939 --> 00:02:33.280 away. Yeah, and circling back, I mean, end of 00:02:33.280 --> 00:02:38.780 2024, no additional fees, they said. Okay, yay, 00:02:39.039 --> 00:02:42.039 celebration, parades in the street, glitter everywhere, 00:02:42.460 --> 00:02:45.680 fun times. Roll into this year and we get hit 00:02:45.680 --> 00:02:51.030 with the API change. February and January. And 00:02:51.030 --> 00:02:53.270 then this month we're getting hit with this buy 00:02:53.270 --> 00:02:56.689 box shifteroo. And it's like, man, what's going 00:02:56.689 --> 00:03:00.030 to happen in April? What is going to happen in 00:03:00.030 --> 00:03:02.129 April? Because they're making changes left and 00:03:02.129 --> 00:03:04.770 right. I'm all for improvement changes or adapting. 00:03:05.169 --> 00:03:09.300 But this one is. Severely business impacting. 00:03:09.539 --> 00:03:11.719 It's not a minor shift. It would be a major shift 00:03:11.719 --> 00:03:14.539 if this were to stick. Now, there are tons of 00:03:14.539 --> 00:03:17.120 conspiracy theories out there. I will address 00:03:17.120 --> 00:03:20.020 them in brief. There's the FTC conspiracy theory. 00:03:20.099 --> 00:03:23.819 If you don't know what that is, that's them saying 00:03:23.819 --> 00:03:26.520 Amazon has a monopoly. When they clearly don't, 00:03:26.520 --> 00:03:29.419 there are other market spaces, Coff, eBay, Coff, 00:03:29.419 --> 00:03:32.699 Etsy, Coff, whatever. They're out there. So they 00:03:32.699 --> 00:03:36.689 don't have a full -on monopoly. Are the majority 00:03:36.689 --> 00:03:39.650 of purchases done through Amazon and e -commerce? 00:03:39.770 --> 00:03:42.430 Yes, they are. So that's the big complaint there. 00:03:42.870 --> 00:03:45.610 The other one is, hey, this is a glitch. Here's 00:03:45.610 --> 00:03:49.009 the back end of the code. Or here's me digging 00:03:49.009 --> 00:03:51.629 down deep into the buy box selection. It's just 00:03:51.629 --> 00:03:54.990 a simple code fix. Well, that's great and all. 00:03:55.110 --> 00:03:59.169 And if that is true, and it seems to be, Amazon. 00:04:00.080 --> 00:04:02.460 Just has to change a couple of things. Just like 00:04:02.460 --> 00:04:04.520 we said, there's zero communication. We can't 00:04:04.520 --> 00:04:06.419 really communicate with people with any power 00:04:06.419 --> 00:04:10.900 upstairs. Just the lower rung people and no disrespect 00:04:10.900 --> 00:04:14.560 to them. It's just they can't do it. They have 00:04:14.560 --> 00:04:17.620 no power. There's nothing that they can do. Amazon 00:04:17.620 --> 00:04:20.759 top chairs have to give some executive orders 00:04:20.759 --> 00:04:27.100 there. And then the other theories is. It doesn't 00:04:27.100 --> 00:04:29.500 matter if it's any of these other two. This is 00:04:29.500 --> 00:04:31.379 an intentional change, and this is what Amazon 00:04:31.379 --> 00:04:34.120 wants. But why? They would get less money. Well, 00:04:34.259 --> 00:04:36.600 maybe they want to downsize their warehouse and 00:04:36.600 --> 00:04:38.720 get rid of all warehouses. This is a good avenue 00:04:38.720 --> 00:04:40.579 to that. Hey, we don't want to store your stuff 00:04:40.579 --> 00:04:42.279 anymore, guys. You need to shift over there. 00:04:44.240 --> 00:04:46.540 Because they could keep Prime. Everybody still 00:04:46.540 --> 00:04:48.480 gets free shipping, right, through Prime, and 00:04:48.480 --> 00:04:51.060 they just don't do FBA anymore. I haven't heard 00:04:51.060 --> 00:04:52.839 much on that, but that's been one of my theories 00:04:52.839 --> 00:04:55.300 I've been cooking back. But again. These are 00:04:55.300 --> 00:04:58.660 all theories. Nobody really knows. What's fact 00:04:58.660 --> 00:05:02.360 is the buy box is going over to merchant. What 00:05:02.360 --> 00:05:04.980 are we going to do? For me, it's too early to 00:05:04.980 --> 00:05:08.319 make a major shift. And if you decided to pull 00:05:08.319 --> 00:05:11.740 the plug out of Amazon, good for you, I guess. 00:05:11.860 --> 00:05:15.980 Less competition for me. Or you decided to shift 00:05:15.980 --> 00:05:19.160 heavily into merchant fulfilled or cross -listing. 00:05:19.360 --> 00:05:21.560 Again, I think these plays are too early, but 00:05:21.560 --> 00:05:24.350 it's good to have plans to, well, If this is 00:05:24.350 --> 00:05:27.089 the new law of the land, I'm going to have to 00:05:27.089 --> 00:05:29.509 shift to a new landscape. Or maybe we get more 00:05:29.509 --> 00:05:32.470 into eBay and all these other things. We get 00:05:32.470 --> 00:05:34.350 into new products because new products aren't 00:05:34.350 --> 00:05:38.370 affected on Amazon. We shift categories where 00:05:38.370 --> 00:05:42.490 the buy box shift doesn't matter if it goes to 00:05:42.490 --> 00:05:45.170 merchant or not. It's pretty much the same. Or 00:05:45.170 --> 00:05:47.250 a category that doesn't offer merchant fulfilled. 00:05:47.470 --> 00:05:51.389 It's like new only. Or refurbished only, whatever 00:05:51.389 --> 00:05:53.410 they call that. Renewed programs. There you go. 00:05:55.729 --> 00:05:59.589 So, don't panic. Wait it out. Hold the line. 00:06:00.129 --> 00:06:03.610 William Wallace said that. Hold with his big, 00:06:03.670 --> 00:06:09.089 giant -ass sword. Hold. You could make some changes 00:06:09.089 --> 00:06:11.610 in your repricer if you're not liking the prices. 00:06:11.750 --> 00:06:14.550 Change your bottom or change what it's rotating 00:06:14.550 --> 00:06:17.149 to, what you're matching if you're playing that 00:06:17.149 --> 00:06:20.470 game. Up to you if you want to do the penny undercutting. 00:06:21.550 --> 00:06:23.509 i don't think it matters you're never being able 00:06:23.509 --> 00:06:26.230 to go as low as the merchants honestly so yeah 00:06:26.230 --> 00:06:30.670 uh i think if this sticks it's goodbye to 90 00:06:30.670 --> 00:06:34.790 of media sellers that's crazy for me to sit here 00:06:34.790 --> 00:06:38.970 and say that if this buy box change sticks 90 00:06:38.970 --> 00:06:44.470 of media sellers are not it there's no there's 00:06:44.470 --> 00:06:47.889 no path forward i guess right because you're 00:06:47.889 --> 00:06:50.410 never going to be able to sell it so for example 00:06:50.959 --> 00:06:56.459 i'm using fba i have a dvd at 12 .99 fba uh and 00:06:56.459 --> 00:06:58.899 i was looking before we we hopped on the zoom 00:06:58.899 --> 00:07:01.939 uh and i went and there's somebody with the buy 00:07:01.939 --> 00:07:05.579 box at four dollars and 5 .99 shipping so it's 00:07:05.579 --> 00:07:08.040 almost the same exact price it's going to take 00:07:08.430 --> 00:07:10.529 three times as long for this person to go pick 00:07:10.529 --> 00:07:12.589 and pack the order for it to actually get delivered 00:07:12.589 --> 00:07:15.550 to the customer. So like Johnny said, in theory, 00:07:15.589 --> 00:07:17.569 it doesn't make sense for Amazon to keep this, 00:07:17.629 --> 00:07:19.670 but we don't know what Amazon wants to do. Maybe 00:07:19.670 --> 00:07:21.329 they want to get out of the warehouse space. 00:07:21.850 --> 00:07:25.009 At least maybe in the media category, they want 00:07:25.009 --> 00:07:26.709 to get out of the warehouse space, but it's not 00:07:26.709 --> 00:07:29.490 even just the media category. Other categories 00:07:29.490 --> 00:07:31.529 have been crushed by this. Video games is one 00:07:31.529 --> 00:07:34.689 of them. Anything that's got to use Buy Box is 00:07:34.689 --> 00:07:38.689 seeing this change. And I mean, It's crazy to 00:07:38.689 --> 00:07:42.069 think about, but we've done the podcast where 00:07:42.069 --> 00:07:44.129 you need to have some type of other plan to kind 00:07:44.129 --> 00:07:46.990 of make things work. And I'll tell you right 00:07:46.990 --> 00:07:49.670 now, I am not running no major merchant fulfilled 00:07:49.670 --> 00:07:52.689 operation. I'm not running a huge eBay operation. 00:07:52.990 --> 00:07:56.029 So if I can't figure this out, how to continue 00:07:56.029 --> 00:07:58.870 to grow my business on Amazon, then I will probably 00:07:58.870 --> 00:08:02.209 just switch categories or, you know, flip only 00:08:02.209 --> 00:08:06.550 new items on Amazon because it is. I'm not I 00:08:06.550 --> 00:08:10.470 don't enjoy making a dollar, two dollars an item 00:08:10.470 --> 00:08:12.470 when I have to pack and ship and go to the post 00:08:12.470 --> 00:08:14.029 office and deal with the customer. And that's 00:08:14.029 --> 00:08:15.850 the reality of that business. A lot of it is 00:08:15.850 --> 00:08:18.970 just lower dollar stuff. And a lot of these huge 00:08:18.970 --> 00:08:21.689 players get shipping discounts. So it is a huge 00:08:21.689 --> 00:08:24.670 thing. I hope it works itself out. But I mean, 00:08:24.810 --> 00:08:27.230 I don't I don't know which way it's going to 00:08:27.230 --> 00:08:29.550 go. I'm not leaning one way or another here because 00:08:29.550 --> 00:08:31.990 we've seen things like restock limits where, 00:08:32.110 --> 00:08:34.789 you know. People that were making millions and 00:08:34.789 --> 00:08:37.250 millions of dollars every quarter four were limited 00:08:37.250 --> 00:08:40.330 to 1 ,000 units. So as much as we can sit here 00:08:40.330 --> 00:08:43.990 and say, they're losing all this money, I don't 00:08:43.990 --> 00:08:46.549 think they lose any sleep over it. What's up, 00:08:46.549 --> 00:08:48.269 Amazon sellers? We wanted to take a second to 00:08:48.269 --> 00:08:50.750 talk about GoToLister, the software me and Johnny 00:08:50.750 --> 00:08:53.429 both use to list and manage our inventory and 00:08:53.429 --> 00:08:55.830 grow our businesses. With the fastest listing 00:08:55.830 --> 00:08:57.809 speeds out there and built -in profit analytics, 00:08:58.330 --> 00:09:01.460 it's a no -brainer. easily and quickly have items 00:09:01.460 --> 00:09:04.460 available for sale using 2D barcodes and get 00:09:04.460 --> 00:09:06.399 more for your items with its built -in smart 00:09:06.399 --> 00:09:09.039 pricing. Make sure to check out the 30 -day free 00:09:09.039 --> 00:09:12.559 trial at gotolister .com backslash Mike or using 00:09:12.559 --> 00:09:15.440 the link in the description below. No, not at 00:09:15.440 --> 00:09:17.620 all. I mean, just look at the sheer amount of 00:09:17.620 --> 00:09:20.679 Section 3s we've seen happen to bigger sellers. 00:09:21.299 --> 00:09:23.360 We're like, we don't want your business anymore, 00:09:23.480 --> 00:09:26.179 but we make you millions of dollars a year. We 00:09:26.179 --> 00:09:29.039 don't want your business anymore. Okay, I guess 00:09:29.039 --> 00:09:34.740 I'll go elsewhere. Yeah, I mean, I don't know 00:09:34.740 --> 00:09:36.700 which way it's going to fall on the other, but 00:09:36.700 --> 00:09:38.580 I'm leaning towards, since it's happening in 00:09:38.580 --> 00:09:40.600 other categories, not just media, that it is, 00:09:40.659 --> 00:09:43.580 in fact, a glitch. And it's just a, well, it's 00:09:43.580 --> 00:09:46.360 just a coding thing they need to fix. That's 00:09:46.360 --> 00:09:48.340 where I'm primarily leaning. If we were just 00:09:48.340 --> 00:09:50.379 seeing it in media, I would think different, 00:09:50.460 --> 00:09:54.330 but it's happening in all categories. I tend 00:09:54.330 --> 00:09:57.509 to think it's on the glitch side. Just my personal 00:09:57.509 --> 00:10:00.149 opinion. I have no facts to back this up other 00:10:00.149 --> 00:10:02.289 than what I just said is a friendly observation 00:10:02.289 --> 00:10:04.990 to you folks. But how long, I mean, I guess that 00:10:04.990 --> 00:10:06.830 gets you to the question of how long do you hang 00:10:06.830 --> 00:10:09.330 on for, right? Because listen, every day, you 00:10:09.330 --> 00:10:11.610 know, we're out there spending money on inventory 00:10:11.610 --> 00:10:16.570 to send. And it's funny because some of the, 00:10:16.570 --> 00:10:20.350 I guess, the actual facts behind it shows that 00:10:20.350 --> 00:10:23.230 it's a glitch, right? When we still scan items 00:10:23.230 --> 00:10:26.370 or list items, it shows the buy box is going 00:10:26.370 --> 00:10:29.090 to the FBA offer. But when you click on the actual 00:10:29.090 --> 00:10:32.470 page in Amazon Seller Central, it's showing that 00:10:32.470 --> 00:10:34.570 it's going to the merchant. So clearly there's 00:10:34.570 --> 00:10:36.870 some kind of disconnect going on somewhere in 00:10:36.870 --> 00:10:40.169 the system. But I mean, how long does this stay 00:10:40.169 --> 00:10:43.289 this way? And I think every week that passes, 00:10:43.649 --> 00:10:48.070 I mean, some people are seeing 50, 75 % decrease 00:10:48.070 --> 00:10:51.070 in sales. And I mean, if this is your livelihood 00:10:51.070 --> 00:10:54.509 and you've done nothing different and maybe you're 00:10:54.509 --> 00:10:56.389 even somebody that's ramping up the business, 00:10:56.470 --> 00:10:59.970 you have to honestly take take a look at, OK, 00:11:00.129 --> 00:11:01.809 well, what's my plan? If this stays the same 00:11:01.809 --> 00:11:04.529 for the next 30 days, what's my plan? What about 00:11:04.529 --> 00:11:07.549 45 days? What about 60 days? You got to start 00:11:07.549 --> 00:11:10.429 thinking ahead of the curve here because you 00:11:10.429 --> 00:11:13.419 don't want to. quit right because if you quit 00:11:13.419 --> 00:11:15.980 and all of a sudden then you see what happens 00:11:15.980 --> 00:11:18.279 johnny i quit today and then it's fixed tomorrow 00:11:18.279 --> 00:11:22.820 right that's exactly like after this call i mean 00:11:22.820 --> 00:11:25.340 i want to get more money in that's how it would 00:11:25.340 --> 00:11:27.379 work so i don't want people to rush and be like 00:11:27.379 --> 00:11:29.480 oh this is you know this is the end of times 00:11:29.480 --> 00:11:32.799 but i do understand people that rely on the money 00:11:32.799 --> 00:11:37.789 and you know i mean like i said i still Amazon 00:11:37.789 --> 00:11:39.950 is my biggest source of income. I have other 00:11:39.950 --> 00:11:42.370 opportunities to make money, but it's still the 00:11:42.370 --> 00:11:45.309 biggest chunk of my income. So it's tough to 00:11:45.309 --> 00:11:48.509 tell somebody to stick it out if they don't have, 00:11:48.629 --> 00:11:50.129 you know, if you're living dollar to dollar, 00:11:50.210 --> 00:11:52.509 like you can't afford to stick it out. Right. 00:11:52.590 --> 00:11:54.870 And there's nothing you can do to fix this situation 00:11:54.870 --> 00:11:57.110 because you can't compete with the merchant offers. 00:11:57.289 --> 00:11:59.370 If you sell something that low, you literally 00:11:59.370 --> 00:12:02.090 will lose money on Amazon. So if a merchant selling 00:12:02.090 --> 00:12:04.529 it for five dollars, you sell your item at five 00:12:04.529 --> 00:12:07.600 dollars FBA. you are actually losing money. So 00:12:07.600 --> 00:12:10.799 it's tough. I just I know it's a big hot topic 00:12:10.799 --> 00:12:14.360 issue. And I just I'm in the boat with Johnny 00:12:14.360 --> 00:12:16.539 where it's business as usual for the foreseeable 00:12:16.539 --> 00:12:21.279 future. Come maybe the end of April, May, if 00:12:21.279 --> 00:12:24.340 nothing has changed, then we have to start thinking 00:12:24.340 --> 00:12:26.419 about what is the next step, right? Like, what 00:12:26.419 --> 00:12:29.980 are we going to do instead of used media? And 00:12:29.980 --> 00:12:32.059 if it comes to that point, so be it. And I like 00:12:32.059 --> 00:12:33.860 to think people that are entrepreneurs can be 00:12:33.860 --> 00:12:36.240 entrepreneurs in anything. It's not just, you 00:12:36.240 --> 00:12:38.860 know, you're not just one good, you only had 00:12:38.860 --> 00:12:41.240 one good entrepreneur business ever, right? Usually 00:12:41.240 --> 00:12:43.799 you can translate your skills to another type 00:12:43.799 --> 00:12:46.240 of business or even another category. And for 00:12:46.240 --> 00:12:48.879 me, I would still probably sell on Amazon. I 00:12:48.879 --> 00:12:50.620 would just sell something different and kind 00:12:50.620 --> 00:12:52.980 of go down a different avenue, but it's still 00:12:52.980 --> 00:12:55.820 way too early to kind of jump there. But I do 00:12:55.820 --> 00:12:58.360 see a lot of small time people that rely on the 00:12:58.360 --> 00:13:01.200 hundred. to $1 ,000 they get every two weeks, 00:13:01.320 --> 00:13:04.799 it sucks 100%. And I feel bad for people in that 00:13:04.799 --> 00:13:06.980 situation. And I wish there was something we 00:13:06.980 --> 00:13:08.700 can do. I wish Amazon would at least communicate, 00:13:08.840 --> 00:13:11.960 but they don't have to communicate, right? We're 00:13:11.960 --> 00:13:14.159 on their platform. eBay never communicates shit. 00:13:14.200 --> 00:13:16.919 No platform ever does. So you just gotta, I don't 00:13:16.919 --> 00:13:18.980 know, pray to Jeff Bezos every night that it 00:13:18.980 --> 00:13:25.200 gets fixed. Right? I mean, here's my personal 00:13:25.200 --> 00:13:28.269 opinion on what you should do. Continue business 00:13:28.269 --> 00:13:30.370 as usual until the beginning of April. Beginning 00:13:30.370 --> 00:13:35.110 of April, evaluate. Look at your books. Can you 00:13:35.110 --> 00:13:37.450 survive another 30 days? Can you go from April 00:13:37.450 --> 00:13:39.850 to May? And then you need to make a call if the 00:13:39.850 --> 00:13:41.690 answer is no on what you're going to be doing, 00:13:41.830 --> 00:13:44.710 again, if this is your full -time income. If 00:13:44.710 --> 00:13:46.450 you can, I would say write it out in an additional 00:13:46.450 --> 00:13:50.029 30 days. Unless Amazon comes forthcoming like, 00:13:50.129 --> 00:13:52.730 yo, this is the new way, then yeah, shift out 00:13:52.730 --> 00:14:00.919 earlier. Hold the line. I'm not saying have a 00:14:00.919 --> 00:14:02.679 knee -jerk reaction. We're talking about weeks. 00:14:02.720 --> 00:14:05.899 We're talking about months, right? We're planning 00:14:05.899 --> 00:14:08.980 for the long haul. So make your decisions based 00:14:08.980 --> 00:14:11.740 off the long haul. But in order to do that, you 00:14:11.740 --> 00:14:14.179 have to look at the short term of, can I pay 00:14:14.179 --> 00:14:17.320 my bills? If you can't, you clearly need to do 00:14:17.320 --> 00:14:22.000 something else. You either use overspent and 00:14:22.000 --> 00:14:26.990 didn't plan for the barren. uh crop season that 00:14:26.990 --> 00:14:29.149 is amazon right now and you need to shift into 00:14:29.149 --> 00:14:30.750 something else if you got a little bit of reserve 00:14:30.750 --> 00:14:33.429 well it's time to live off that reserve for a 00:14:33.429 --> 00:14:36.529 minute your business reserve that is and and 00:14:36.529 --> 00:14:39.629 just hold out until we know more definitive answers 00:14:39.629 --> 00:14:41.190 because right now there's nothing they're slow 00:14:41.190 --> 00:14:43.450 they're like congress right it's going to take 00:14:43.450 --> 00:14:46.750 them a minute to say something one way or the 00:14:46.750 --> 00:14:48.690 other they will eventually say something it will 00:14:48.690 --> 00:14:53.279 be addressed because this is a big thing Or it 00:14:53.279 --> 00:14:56.039 just magically fixes itself and it's just bumping 00:14:56.039 --> 00:15:00.360 the road is all this was. Again, we kind of listed 00:15:00.360 --> 00:15:04.860 your options. You can go new. You can do a merchant 00:15:04.860 --> 00:15:07.000 operation. You can shift to a different platform. 00:15:08.299 --> 00:15:11.000 You can shift to an entirely different business, 00:15:11.039 --> 00:15:13.919 even outside of reselling. There are options 00:15:13.919 --> 00:15:17.039 for you. So just be a patient's the wrong word 00:15:17.039 --> 00:15:21.590 here. have the wherewithal to endure the amazon 00:15:21.590 --> 00:15:25.990 nonsense that is in fact amazon uh and honestly 00:15:25.990 --> 00:15:29.669 the people left standing they're gonna win oh 00:15:29.669 --> 00:15:32.850 yeah if you're the last people standing and maybe 00:15:32.850 --> 00:15:35.809 there's 20 of us versus the 3 000 of us you guys 00:15:35.809 --> 00:15:39.509 win it's uh it's funny because like you said 00:15:39.509 --> 00:15:42.690 right we dealt with the whole api debacle now 00:15:42.690 --> 00:15:45.600 we got uh they're regating a lot of the popular 00:15:45.600 --> 00:15:47.820 brands right and one of the big one is universal 00:15:47.820 --> 00:15:50.679 studios so anybody that watches any type of dvd 00:15:50.679 --> 00:15:54.019 movies now a huge majority of them are universal 00:15:54.019 --> 00:15:56.779 studios and a lot of people are being regated 00:15:56.779 --> 00:15:59.480 in that brand so uh but yet again that was another 00:15:59.480 --> 00:16:01.360 thing with no rhyme or reason no explanation 00:16:01.360 --> 00:16:03.659 some people got it some people didn't there's 00:16:03.659 --> 00:16:06.019 no correlation between those who got it and those 00:16:06.019 --> 00:16:09.340 who didn't i i we're living in crazy times you're 00:16:09.340 --> 00:16:12.179 right it's like If you can survive this and it 00:16:12.179 --> 00:16:14.480 does fix itself, then you're going to be leaps 00:16:14.480 --> 00:16:16.460 and bounds ahead of everybody. That's why for 00:16:16.460 --> 00:16:19.340 me, it's just business as usual. I'm still buying. 00:16:19.399 --> 00:16:21.759 I'm still going out, running my routes, still 00:16:21.759 --> 00:16:23.840 spending money on inventory, still packing as 00:16:23.840 --> 00:16:26.639 usual, still pricing the way I price. Nothing 00:16:26.639 --> 00:16:29.700 has changed. Now, we have this conversation in 00:16:29.700 --> 00:16:32.559 April, May. Maybe things start looking different, 00:16:32.620 --> 00:16:34.320 but I'm here to tell you, if there's no used 00:16:34.320 --> 00:16:38.440 buy box going to FBA offers, then the whole business 00:16:38.440 --> 00:16:42.590 model of... selling items fba used books cds 00:16:42.590 --> 00:16:48.950 dvds is 100 dead and gone pretty much it's accurate 00:16:48.950 --> 00:16:54.769 i mean we could scream we can yell we could be 00:16:54.769 --> 00:16:57.809 very annoyed but that does us no good um i'm 00:16:57.809 --> 00:16:59.909 saying going in a closet do it for a couple minutes 00:16:59.909 --> 00:17:01.870 then come back out and get to business roll up 00:17:01.870 --> 00:17:04.430 your sleeves and get to work one way or the other 00:17:04.430 --> 00:17:07.980 um This is out of our control, folks. There's 00:17:07.980 --> 00:17:11.720 nothing you can do. The only other thing is if 00:17:11.720 --> 00:17:15.599 your repricer is, I don't know, undercutting 00:17:15.599 --> 00:17:18.400 or going pretty low right now, you may consider 00:17:18.400 --> 00:17:21.700 changing how you reprice just for a stability 00:17:21.700 --> 00:17:23.700 thing. Like, do you really want to sell things 00:17:23.700 --> 00:17:27.339 at your floor and make a quarter or not? But 00:17:27.339 --> 00:17:29.039 that's a personal business choice you got to 00:17:29.039 --> 00:17:31.220 make. I can't answer that for you because... 00:17:31.420 --> 00:17:33.200 You can make the argument some money is better 00:17:33.200 --> 00:17:35.339 than no money, right? That's a perfectly valid 00:17:35.339 --> 00:17:37.500 argument. Or you could say, you know what, I'm 00:17:37.500 --> 00:17:38.880 just going to hold out. I'm going to plan for 00:17:38.880 --> 00:17:41.420 the best. Maybe I'm going to raise it up a dollar 00:17:41.420 --> 00:17:43.539 on the bottom end floor. If you don't know what 00:17:43.539 --> 00:17:45.220 a floor is, basically that's the lowest it'll 00:17:45.220 --> 00:17:49.400 sell for. I'm curious, what is your plan if it 00:17:49.400 --> 00:17:53.220 stays the same way? I'm rolling into Merchant, 00:17:53.240 --> 00:17:56.000 Omnichannel, cross -listing everywhere and anywhere 00:17:56.000 --> 00:17:58.180 kind of deal. And I'm probably going to get some 00:17:58.180 --> 00:18:00.319 more storage units. I'm actually going to, I 00:18:00.319 --> 00:18:02.440 had planned to do Merchant anyway this month. 00:18:02.519 --> 00:18:04.859 So I'm just going to go down to Lowe's on Saturday 00:18:04.859 --> 00:18:07.960 and pick up some bricks and boards and get that 00:18:07.960 --> 00:18:11.599 going. It's crazy that we're having this conversation. 00:18:11.799 --> 00:18:14.680 For me, Johnny will be the media man. I'm moving 00:18:14.680 --> 00:18:17.039 on to greener pastures 100 % of this sticks. 00:18:17.779 --> 00:18:21.200 It's just too much work for me. and not enough 00:18:21.200 --> 00:18:23.319 pay and i have other opportunities to make money 00:18:23.319 --> 00:18:28.839 um it's it's tough it is it's weird being in 00:18:28.839 --> 00:18:31.700 this situation because i've seen we've seen glitches 00:18:31.700 --> 00:18:34.579 come and go right like we've seen amazon categorize 00:18:34.579 --> 00:18:38.519 items as like hazardous material or this or that 00:18:38.519 --> 00:18:40.940 and it seems like once a month there's always 00:18:40.940 --> 00:18:42.960 something breaking on the back end but when it's 00:18:42.960 --> 00:18:47.019 something this big and i mean we're both friends 00:18:47.019 --> 00:18:50.849 with people that you know do seven figures a 00:18:50.849 --> 00:18:54.609 year on Amazon, and their sales drop offs have 00:18:54.609 --> 00:18:57.349 been even more astronomical than our smaller 00:18:57.349 --> 00:19:00.269 people, our smaller guys and girls that are just 00:19:00.269 --> 00:19:03.750 trying to make, you know, 10 to $20 ,000 a month 00:19:03.750 --> 00:19:07.210 selling on Amazon. And I guess, if we do hang 00:19:07.210 --> 00:19:10.329 on for as long as we possibly can, and, you know, 00:19:11.789 --> 00:19:13.990 Unfortunately, 90 % of people go away, Johnny. 00:19:14.049 --> 00:19:16.109 When it comes back, we're going to be rich. It's 00:19:16.109 --> 00:19:17.730 going to be like the gold rush, right? We're 00:19:17.730 --> 00:19:19.589 going to be out there. We're going to be getting 00:19:19.589 --> 00:19:22.990 more for our items, less competition. But I don't 00:19:22.990 --> 00:19:25.049 blame the person that says, okay, I've given 00:19:25.049 --> 00:19:26.849 this. I think you got to, we always tell everybody, 00:19:26.930 --> 00:19:28.369 you got to give something a realistic amount 00:19:28.369 --> 00:19:31.930 of time. I would not just quit this week or next 00:19:31.930 --> 00:19:33.690 week or the week after. At least you got to at 00:19:33.690 --> 00:19:35.750 least see it through March at the bare minimum 00:19:35.750 --> 00:19:37.769 to see if this thing kind of works itself out. 00:19:38.329 --> 00:19:40.410 But, I mean, you got to do what you got to do 00:19:40.410 --> 00:19:42.490 to support your household. If you ain't got no 00:19:42.490 --> 00:19:44.349 money coming in, then guess what? You need money 00:19:44.349 --> 00:19:46.329 coming in. And if I didn't have no money coming 00:19:46.329 --> 00:19:48.369 in, then I would just go get a job because at 00:19:48.369 --> 00:19:50.329 the end of the day, money needs to be made. Bills 00:19:50.329 --> 00:19:53.150 need to be paid. Absolutely. You got to do what 00:19:53.150 --> 00:19:55.430 you got to do. You got 15 children. You got to 00:19:55.430 --> 00:19:58.900 feed. Time to put on that Starbucks, that Mickey 00:19:58.900 --> 00:20:03.200 D's hat, an apron, and all that fun stuff. Survival 00:20:03.200 --> 00:20:06.319 mode's a real thing. Survive. You can worry about 00:20:06.319 --> 00:20:08.559 thriving once you stabilize. You got to do the 00:20:08.559 --> 00:20:11.519 necessary things you need to do. That's not a 00:20:11.519 --> 00:20:14.180 knock. That's just reality. People have different 00:20:14.180 --> 00:20:16.559 circumstances. They have different income needs. 00:20:17.980 --> 00:20:21.420 They have different budgets, honestly, and different 00:20:21.420 --> 00:20:25.269 bills. If you're living in the... If you live 00:20:25.269 --> 00:20:27.750 even in regionality, if you live in New York 00:20:27.750 --> 00:20:29.690 or Washington, you got a lot different problems 00:20:29.690 --> 00:20:32.950 that people living in Virginia and Texas just 00:20:32.950 --> 00:20:36.930 cost a living difference alone. Yeah, it's it's 00:20:36.930 --> 00:20:38.890 tough. I will say this. I did see one thing or 00:20:38.890 --> 00:20:42.089 somebody said maybe the warehouses are backed 00:20:42.089 --> 00:20:43.869 up. So that's why they're switching the buy box 00:20:43.869 --> 00:20:46.539 to merchants. I don't think that really. i don't 00:20:46.539 --> 00:20:48.339 think their warehouses are backed up like that 00:20:48.339 --> 00:20:51.140 i think i think it's something wrong in the matrix 00:20:51.140 --> 00:20:54.259 the problem is do they send neo into the matrix 00:20:54.259 --> 00:20:57.339 to fix it all that is the problem and there's 00:20:57.339 --> 00:21:00.059 no direct answer that we can give or that anybody 00:21:00.059 --> 00:21:01.980 can give and i'll tell you right now if you go 00:21:01.980 --> 00:21:05.259 in any of the amazon reselling groups it is the 00:21:05.259 --> 00:21:09.750 sky is falling it's time to i don't know figure 00:21:09.750 --> 00:21:11.750 something out because this is not going to work 00:21:11.750 --> 00:21:13.890 and i just caution everybody not to jump to these 00:21:13.890 --> 00:21:16.529 crazy conclusions when things like this arise 00:21:16.529 --> 00:21:19.069 sure it sucks hopefully the suck is only temporarily 00:21:19.069 --> 00:21:22.569 and if not then we just we pivot to something 00:21:22.569 --> 00:21:24.230 else you got to be ready to always be moving 00:21:24.230 --> 00:21:27.269 somewhere something but until that i mean there 00:21:27.269 --> 00:21:29.210 there's no like official day though right like 00:21:29.210 --> 00:21:31.170 john we're sitting here talking about well maybe 00:21:31.170 --> 00:21:34.049 two months three months it's like at what point 00:21:34.049 --> 00:21:37.170 do you actually make the decision that like for 00:21:37.170 --> 00:21:39.950 somebody like me or you right like I got a pile 00:21:39.950 --> 00:21:42.829 of money. I could live off it for however many 00:21:42.829 --> 00:21:47.029 years. Theoretically, I could just drag this 00:21:47.029 --> 00:21:52.470 business along for that long. At what point do 00:21:52.470 --> 00:21:55.430 you just assume that this is what it is and it's 00:21:55.430 --> 00:22:05.130 time to 100 % pivot? I would say probably when 00:22:05.130 --> 00:22:09.180 you're at 30 % of your cash reserves. yo, I got 00:22:09.180 --> 00:22:11.140 to make a play. I've held out as long. That's 00:22:11.140 --> 00:22:13.880 reasonably as long as you can, about 30 % because 00:22:13.880 --> 00:22:21.759 you've dwindled. And you may want to even do 00:22:21.759 --> 00:22:24.079 it at like the 50 % mark. Like I've cut through 00:22:24.079 --> 00:22:27.279 half of my cash reserves. I don't know. And then 00:22:27.279 --> 00:22:29.180 you make the decision if I'm going down to 30 00:22:29.180 --> 00:22:31.759 % or not. I would say that'd be a fair evaluation 00:22:31.759 --> 00:22:35.480 because you're still going to get billed for 00:22:35.480 --> 00:22:37.730 Amazon fees. You're still going to get. Your 00:22:37.730 --> 00:22:41.589 storage fees, if you've got a facility or a warehouse 00:22:41.589 --> 00:22:44.369 or a storage unit, you still got all the software 00:22:44.369 --> 00:22:47.430 fees, right? And let's not forget good old Amazon's 00:22:47.430 --> 00:22:49.829 $40 a month subscription just to even play ball 00:22:49.829 --> 00:22:55.529 here. It's just how long can you stand? The people 00:22:55.529 --> 00:22:59.670 I feel bad for the most are the employees in 00:22:59.670 --> 00:23:03.769 an FBA operation, because I'm going to say it 00:23:03.769 --> 00:23:06.039 as a business owner. employees are the first 00:23:06.039 --> 00:23:08.279 thing that people look at to cut when trying 00:23:08.279 --> 00:23:11.720 to save on expenses they may be out of jobs because 00:23:11.720 --> 00:23:14.819 of this nonsense because you as a business owner 00:23:14.819 --> 00:23:17.539 didn't have cash reserves in the bank well bills 00:23:17.539 --> 00:23:19.599 are coming due it's me or them and you're always 00:23:19.599 --> 00:23:21.480 gonna or you or them and you're always gonna 00:23:21.480 --> 00:23:23.759 choose yourself and it's just a matter of fact 00:23:23.759 --> 00:23:27.700 you can do everything you can um now there's 00:23:27.700 --> 00:23:32.920 gonna be some people that are gonna argue getting 00:23:32.920 --> 00:23:35.740 a credit card or taking out a loan to weather 00:23:35.740 --> 00:23:39.380 the storm. Don't do that. No, please don't. You 00:23:39.380 --> 00:23:40.839 should have had the cash reserves in advance. 00:23:40.940 --> 00:23:42.599 If you were building up a business and never 00:23:42.599 --> 00:23:45.059 got to the point of cash reserves, well, you're 00:23:45.059 --> 00:23:47.079 probably in a better position to pivot than anybody 00:23:47.079 --> 00:23:50.000 who's been at it in the long run anyway. Don't 00:23:50.000 --> 00:23:52.700 take out a loan to survive. It's a bad juju. 00:23:52.759 --> 00:23:56.500 Don't do it. But yeah, the employees are probably... 00:23:57.099 --> 00:23:59.079 For people that have employees, they're probably 00:23:59.079 --> 00:24:01.000 going to be impacted the most by this. And that's 00:24:01.000 --> 00:24:03.259 sad because they're working for an hour, right? 00:24:03.440 --> 00:24:05.519 They're already doing the McDonald's, Starbucks 00:24:05.519 --> 00:24:07.339 life like we were talking about, but they're 00:24:07.339 --> 00:24:09.559 working for you. It's a much better working environment 00:24:09.559 --> 00:24:13.079 than those other two places. Yeah, it's crazy, 00:24:13.319 --> 00:24:15.359 man. It's crazy that we're having this conversation. 00:24:15.559 --> 00:24:17.980 And maybe by the time this podcast comes out 00:24:17.980 --> 00:24:20.539 next week, maybe it's all fixed and we just put 00:24:20.539 --> 00:24:22.579 out this podcast just to waste everybody's time. 00:24:22.740 --> 00:24:25.059 That's what we're hoping for. It's all lies. 00:24:26.720 --> 00:24:29.200 That is what we're hoping for, but it is by no 00:24:29.200 --> 00:24:32.859 stretch of the imagination either way. And anybody 00:24:32.859 --> 00:24:34.599 that tells you one way or another is just kind 00:24:34.599 --> 00:24:36.200 of giving you the runaround and what they hope 00:24:36.200 --> 00:24:38.779 for or what they think is going to happen. And, 00:24:38.900 --> 00:24:41.220 you know, we just got to kind of just sit here 00:24:41.220 --> 00:24:44.039 and, I mean, not get caught up in it because 00:24:44.039 --> 00:24:46.019 it's easy to get caught up in it. I mean, even 00:24:46.019 --> 00:24:49.559 in our group, we have people spiraling, you know, 00:24:49.559 --> 00:24:51.500 and rightfully so, because like we said, if you 00:24:51.500 --> 00:24:53.119 don't have the cash reserves and you're relying 00:24:53.119 --> 00:24:55.700 on that. money to come in from Amazon to pay 00:24:55.700 --> 00:24:57.759 your bills. And all of a sudden that paycheck 00:24:57.759 --> 00:25:01.339 gets cut in half. I mean, I'd be pissed off too, 00:25:01.480 --> 00:25:03.559 right? I'd be trying to figure out what can I 00:25:03.559 --> 00:25:05.980 do or what did I do wrong? And the actuality 00:25:05.980 --> 00:25:10.319 is any platform, any job, listen, it's an at 00:25:10.319 --> 00:25:14.259 -will employer. And here in Pennsylvania, you 00:25:14.259 --> 00:25:16.359 could go to work and they could fire you for 00:25:16.359 --> 00:25:19.500 nothing. You are an at -will employee. They are 00:25:19.500 --> 00:25:22.099 an at -will employer. And it's the same exact 00:25:22.099 --> 00:25:25.579 thing when you're selling on a platform. You 00:25:25.579 --> 00:25:28.420 think they ask any seller, hey, should we make 00:25:28.420 --> 00:25:31.380 this change first? No, they don't care. The change 00:25:31.380 --> 00:25:35.039 gets made. And this is just another kind of transition 00:25:35.039 --> 00:25:37.380 of being an at -will employee. You can get fired 00:25:37.380 --> 00:25:39.440 for anything, any single day. This is just a 00:25:39.440 --> 00:25:41.220 little different. They're not firing you because 00:25:41.220 --> 00:25:42.680 they're still taking your damn money. They're 00:25:42.680 --> 00:25:44.980 just paying you less. but they change how their 00:25:44.980 --> 00:25:46.960 platform works. So everything you used to know 00:25:46.960 --> 00:25:50.039 no longer is valid. So you're kind of dead weight 00:25:50.039 --> 00:25:52.119 to them and they don't want you around no more. 00:25:52.720 --> 00:25:55.579 So let me put it this way. This is the equivalent 00:25:55.579 --> 00:25:57.940 of you working in a corporate job and they say, 00:25:58.039 --> 00:26:01.940 we want you to double your hours for half your 00:26:01.940 --> 00:26:04.960 hourly wage. This is what this is if you choose 00:26:04.960 --> 00:26:10.599 to stay. Yeah, we want you to work harder for 00:26:10.599 --> 00:26:14.480 less money per hour. But you can have more hours, 00:26:14.480 --> 00:26:17.500 as many as you want. That's what this is. If 00:26:17.500 --> 00:26:19.740 you're looking at it, if it stays, that's what 00:26:19.740 --> 00:26:21.859 you're looking at. Do you want to work more hours 00:26:21.859 --> 00:26:24.859 for less money per hour compounding? But you 00:26:24.859 --> 00:26:27.299 can have unlimited hours. You can work 17, 18 00:26:27.299 --> 00:26:31.960 hours a day. Sure. That's so true. And listen, 00:26:32.160 --> 00:26:35.200 I'm not signing up for that, dude. They're going 00:26:35.200 --> 00:26:36.819 to pay me half of what I make now, and I have 00:26:36.819 --> 00:26:38.759 to do double what I do. Yeah, I don't do a lot, 00:26:38.779 --> 00:26:42.420 but I have no intentions on working. 60 hours 00:26:42.420 --> 00:26:47.220 a week just to make, you know, 75 to 100, 110 00:26:47.220 --> 00:26:51.000 K every single year before taxes like that. There's 00:26:51.000 --> 00:26:53.339 much there's you can go get a much comfier job 00:26:53.339 --> 00:26:56.059 doing a whole lot less making that type of money 00:26:56.059 --> 00:26:59.079 than spinning your tires, trying to be self -employed 00:26:59.079 --> 00:27:02.160 and, you know, just going nonstop just to make 00:27:02.160 --> 00:27:04.460 this business work just to so you can be self 00:27:04.460 --> 00:27:08.319 -employed. I think we have opportunity more than 00:27:08.319 --> 00:27:10.220 ever. And I think maybe something like this for 00:27:10.220 --> 00:27:12.599 an Amazon seller kind of opens their eyes. There's 00:27:12.599 --> 00:27:14.220 a million different ways you can make money in 00:27:14.220 --> 00:27:16.900 this lifetime. And this isn't the only way to 00:27:16.900 --> 00:27:19.039 do it. And if you do decide to stay on Amazon, 00:27:19.240 --> 00:27:21.140 like we said, you can just pivot to another category. 00:27:21.380 --> 00:27:24.180 I can just start selling groceries if I wanted 00:27:24.180 --> 00:27:29.490 to. Something that's brand new, sealed. It is 00:27:29.490 --> 00:27:32.269 what it is. I wish I wish there was a rhyme or 00:27:32.269 --> 00:27:34.230 a reason or a straight up answer I could give 00:27:34.230 --> 00:27:36.769 you to here's exactly what's going to happen. 00:27:36.829 --> 00:27:39.089 The dates is going to happen. How long you should 00:27:39.089 --> 00:27:41.589 hang around, how long you should keep sourcing. 00:27:41.589 --> 00:27:42.789 Right. Because that's another thing, Johnny. 00:27:42.970 --> 00:27:45.849 People are going to stop sourcing because why 00:27:45.849 --> 00:27:47.529 am I going to continue sourcing? I'm going to 00:27:47.529 --> 00:27:49.630 wait until this gets sorted out if it ever gets 00:27:49.630 --> 00:27:51.869 sorted out. And I mean, if you're spending a 00:27:51.869 --> 00:27:54.230 lot of money sourcing, right, maybe then you 00:27:54.230 --> 00:27:56.920 got to pause a little bit. But if you take your 00:27:56.920 --> 00:27:59.680 foot off the gas and you kind of come to a stop, 00:27:59.859 --> 00:28:02.460 it might – I don't know, man. What do you think 00:28:02.460 --> 00:28:04.079 about people slowing down sourcing when something 00:28:04.079 --> 00:28:08.220 like this happens? No, opposite. Because, okay, 00:28:08.359 --> 00:28:11.299 I'm going to say I'm not risk averse. I'm pretty 00:28:11.299 --> 00:28:13.500 much the opposite. I like swimming in risk all 00:28:13.500 --> 00:28:16.059 the time. But if you're going to double down 00:28:16.059 --> 00:28:19.359 on something when the sky is falling mentality 00:28:19.359 --> 00:28:22.180 amongst the crowd, that is the best time to do 00:28:22.180 --> 00:28:25.759 it. Now, is this me giving you the – advice to 00:28:25.759 --> 00:28:27.740 go do that? No, you got to make that choice for 00:28:27.740 --> 00:28:30.359 yourself. Me, this is what I would do. I would 00:28:30.359 --> 00:28:34.200 double my sourcing. I would double my box send 00:28:34.200 --> 00:28:36.960 right now because I'm banking on putting myself 00:28:36.960 --> 00:28:40.980 in a very short window of big gain. Because if 00:28:40.980 --> 00:28:43.420 I'm the only one pumping out and everybody else 00:28:43.420 --> 00:28:46.059 is pumping the brakes, like you said, I'm going 00:28:46.059 --> 00:28:49.579 to win and I'll be laughing. But I could be wrong 00:28:49.579 --> 00:28:53.039 and I spent money on fees. I spent money on inventory. 00:28:53.400 --> 00:28:57.059 There is that fact. You could be wrong, but I 00:28:57.059 --> 00:28:59.400 like to hedge my bets and just let's double down 00:28:59.400 --> 00:29:02.619 here. Let's do it. Let's go. Let's go. It's funny 00:29:02.619 --> 00:29:05.099 you say that because I literally, I did my biggest 00:29:05.099 --> 00:29:09.180 bulk buy just yesterday. I got to go pick it 00:29:09.180 --> 00:29:12.940 up again because it was five car loads of disc 00:29:12.940 --> 00:29:17.079 media that I bought. So it's, I guess you could 00:29:17.079 --> 00:29:18.799 say I doubled down because I knew this was going 00:29:18.799 --> 00:29:21.559 on and I'm just like, listen, if the opportunity 00:29:21.559 --> 00:29:24.700 is there, I'm going to take it. So for me. I'm 00:29:24.700 --> 00:29:26.559 not, you're not going to see any slowdown from 00:29:26.559 --> 00:29:29.059 my operations. And the worst comes to worst, 00:29:29.140 --> 00:29:33.420 I got to sell my DVDs at, you know, $7 .99. I'll 00:29:33.420 --> 00:29:35.700 still make a dollar, which is, you know, 10x 00:29:35.700 --> 00:29:38.220 what I paid for it. So I guess in worst case 00:29:38.220 --> 00:29:40.619 scenario, I guess that's a good thing about this 00:29:40.619 --> 00:29:43.619 business is it doesn't take a lot of money to 00:29:43.619 --> 00:29:45.700 kind of keep it afloat, right? So like if you 00:29:45.700 --> 00:29:47.819 just did one box a week or two boxes a week, 00:29:47.920 --> 00:29:50.559 maybe that's like 50, 100 bucks a week to kind 00:29:50.559 --> 00:29:52.380 of keep it afloat to see where it kind of rides 00:29:52.380 --> 00:29:55.690 out. Yeah, and I'm saying double down, so $100, 00:29:55.750 --> 00:30:00.750 $200 extra. Because, yeah, because while everybody 00:30:00.750 --> 00:30:04.410 waits for the green light to go, you've already 00:30:04.410 --> 00:30:07.930 been going at yellow and red and you got all 00:30:07.930 --> 00:30:10.589 the warning signs to, Bork, don't do it. That's 00:30:10.589 --> 00:30:13.349 a perfect opportunity, in my opinion, to do those 00:30:13.349 --> 00:30:16.150 kind of things because the payoff's bigger for 00:30:16.150 --> 00:30:18.789 you because they're looking at transit time, 00:30:18.930 --> 00:30:21.809 packing time, check -in time, and you're already 00:30:21.809 --> 00:30:24.670 through the gates on that. You win. You've won. 00:30:25.069 --> 00:30:28.890 But I can't condone me telling you to do this. 00:30:28.950 --> 00:30:31.890 I'm saying this is what I would do. And again, 00:30:32.049 --> 00:30:36.069 I live in the world of risk and love it. I think 00:30:36.069 --> 00:30:37.970 you just have to give things a chance to sort 00:30:37.970 --> 00:30:40.190 themselves out before you make any crazy rash 00:30:40.190 --> 00:30:42.789 decisions. Right. I mean, it's just you can't 00:30:42.789 --> 00:30:45.150 just go off the first thing that that happens. 00:30:45.230 --> 00:30:47.069 Like, oh, my God, like this is it. Like you got 00:30:47.069 --> 00:30:49.049 to give things time to see if they stick and 00:30:49.049 --> 00:30:51.549 if they stick. And if you're the person that's 00:30:51.549 --> 00:30:54.009 like, I know this is how it's going to be, right? 00:30:54.130 --> 00:30:56.569 You're convinced that this is not a glitch. This 00:30:56.569 --> 00:30:58.910 is the new Amazon. I still would challenge you 00:30:58.910 --> 00:31:00.930 to give it some time to see if it plays itself 00:31:00.930 --> 00:31:03.890 out. Even if you think you're 100%, right? I 00:31:03.890 --> 00:31:06.690 think making quick rash decisions, especially 00:31:06.690 --> 00:31:09.269 in small businesses, that's how you kind of screw 00:31:09.269 --> 00:31:12.390 yourself over. Like if somebody comes to me today, 00:31:12.430 --> 00:31:14.130 he's like, hey, what are you doing? Are you staying? 00:31:14.190 --> 00:31:16.359 Are you going? you can't like, I can't give you 00:31:16.359 --> 00:31:18.119 a straight up answer right here, right now. Right. 00:31:18.160 --> 00:31:20.460 Like there's not, there hasn't been, it's been 00:31:20.460 --> 00:31:25.640 like 10 minutes since it started. Yeah. I mean, 00:31:25.740 --> 00:31:29.420 this is going to be a slow change. I'm saying 00:31:29.420 --> 00:31:32.220 given it till April to make a decision where 00:31:32.220 --> 00:31:34.039 you're going to lean one way or the other. And 00:31:34.039 --> 00:31:36.819 one of those options is to, well, I'm going to 00:31:36.819 --> 00:31:38.920 write it out another month. And that's probably 00:31:38.920 --> 00:31:41.519 a smarter play than, you know, unless you got 00:31:41.519 --> 00:31:43.460 no money. If you've got no money, you've got 00:31:43.460 --> 00:31:45.380 to do something different. Plain and simple, 00:31:45.440 --> 00:31:48.900 honestly. The people that are going to quit right 00:31:48.900 --> 00:31:50.900 away are the ones that were already out the door 00:31:50.900 --> 00:31:56.000 anyway. They were looking for a reason. Exactly. 00:31:57.140 --> 00:32:00.440 Amazon's given sellers that are looking for the 00:32:00.440 --> 00:32:02.700 reason a lot of reasons this year to quit. That 00:32:02.700 --> 00:32:04.960 benefits somebody like me or Johnny that sticks 00:32:04.960 --> 00:32:07.640 it out, sees it through trials and tribulations. 00:32:07.779 --> 00:32:10.140 I still think it's not as bad as restock limits. 00:32:10.380 --> 00:32:13.190 Restock limits literally They told you this is 00:32:13.190 --> 00:32:15.269 how it's going to be. And there was no getting 00:32:15.269 --> 00:32:17.789 around it. There was no hopes and prayers of 00:32:17.789 --> 00:32:21.089 this or that. And they literally, that was the 00:32:21.089 --> 00:32:22.490 worst thing that could have happened. And honestly, 00:32:22.589 --> 00:32:24.589 if restock limits probably stuck around, like 00:32:24.589 --> 00:32:26.309 our businesses would look completely different 00:32:26.309 --> 00:32:28.470 today. So if this sticks around. I wouldn't have 00:32:28.470 --> 00:32:31.730 long -term storage fees. Yeah, our businesses 00:32:31.730 --> 00:32:33.809 would have to look completely different today. 00:32:33.930 --> 00:32:35.529 I don't know what's going on. Johnny don't know 00:32:35.529 --> 00:32:37.049 what's going on. We just wanted to talk about 00:32:37.049 --> 00:32:40.369 it. Calm down, take a chill pill. let it coast 00:32:40.369 --> 00:32:42.349 out for a month. If you don't have the capital, 00:32:42.470 --> 00:32:44.890 then now's the time to start another side hustle, 00:32:44.990 --> 00:32:47.589 get some other type of income coming in. We live 00:32:47.589 --> 00:32:50.109 in a world where you can go drive Uber Eats any 00:32:50.109 --> 00:32:52.089 time of the day, make some money, put it in your 00:32:52.089 --> 00:32:54.029 pocket. It's much better than when I used to 00:32:54.029 --> 00:32:58.009 work at Macy's for $7 .25 an hour. So the opportunity 00:32:58.009 --> 00:32:59.450 is there, but at the end of the day, you're still 00:32:59.450 --> 00:33:01.329 gonna have to work for it. And even if you do 00:33:01.329 --> 00:33:03.730 go drive Uber, they can say, hey, guess what, 00:33:03.769 --> 00:33:05.750 Johnny? You're not getting as much for each delivery 00:33:05.750 --> 00:33:10.829 now. Gotta get another part -time job. It's the 00:33:10.829 --> 00:33:13.650 world we live in. It is the world we live in. 00:33:13.809 --> 00:33:16.089 Anywhere you work, they can switch it up on you 00:33:16.089 --> 00:33:17.930 at a moment's notice. We appreciate you listening 00:33:17.930 --> 00:33:19.670 or watching over on YouTube. We'll talk to you 00:33:19.670 --> 00:33:22.569 all in next week's episode. Thanks for listening 00:33:22.569 --> 00:33:24.589 to another episode of the Reseller's Mindset 00:33:24.589 --> 00:33:27.190 Podcast. Today's full episode and all previous 00:33:27.190 --> 00:33:29.529 episodes are available to all YouTube members 00:33:29.529 --> 00:33:32.289 along with the weekly Zoom call and private Discord. 00:33:32.609 --> 00:33:35.410 Head on over to youtube .com backslash the used 00:33:35.410 --> 00:33:37.490 book guy and consider joining for as little as 00:33:37.490 --> 00:33:38.410 $2 .99 a month.