1 00:00:00,000 --> 00:00:03,440 Welcome back to another episode of the Resellers Mindset Podcast. 2 00:00:03,440 --> 00:00:06,160 My name is Mike, also known as the used book guy on YouTube, 3 00:00:06,160 --> 00:00:09,080 along with my friend and fellow full time reseller, Johnny B. 4 00:00:09,440 --> 00:00:12,680 We help people start and grow their reselling businesses from the ground up. 5 00:00:12,920 --> 00:00:16,560 We also have a weekly Zoom call and private Discord for all YouTube members. 6 00:00:16,840 --> 00:00:20,840 Head on over to youtube.com backslash used book guide to join the channel 7 00:00:20,840 --> 00:00:25,400 and gain access to the full length podcast, Zoom call and private Discord today. 8 00:00:25,640 --> 00:00:27,440 Let's get into this week's episode. 9 00:00:27,440 --> 00:00:28,120 What is up, everybody? 10 00:00:28,120 --> 00:00:30,480 Welcome to another episode of Resellers Mindset Podcast. 11 00:00:30,480 --> 00:00:31,560 Mike next to Johnny. 12 00:00:31,560 --> 00:00:34,880 I got the topic today, so I'm going to be swinging first here for the fences. 13 00:00:35,600 --> 00:00:40,640 The little things that can easily, easily drag you down 14 00:00:40,640 --> 00:00:42,720 or make you a whole lot more money. 15 00:00:42,720 --> 00:00:47,680 And in reselling, I feel like there is an endless supply of little things. 16 00:00:47,960 --> 00:00:50,360 And being somebody that has a YouTube community, 17 00:00:50,560 --> 00:00:52,800 I feel like new little things pop up all the time. 18 00:00:52,800 --> 00:00:54,920 It's like, oh, this somebody's doing this little thing. 19 00:00:54,920 --> 00:00:57,720 And should I do this little thing or somebody doing this little thing? 20 00:00:57,720 --> 00:00:59,920 And there's always a new little thing. 21 00:00:59,920 --> 00:01:02,760 And I am I'm against little things, dude. 22 00:01:03,040 --> 00:01:05,840 I don't know what it is with the idea. 23 00:01:06,280 --> 00:01:10,200 And I don't even think it's short sighted of me to be like, hey, 24 00:01:10,680 --> 00:01:14,240 do as little as you can if you get the result you want to get. 25 00:01:14,240 --> 00:01:16,320 That's a desired outcome. 26 00:01:16,320 --> 00:01:18,240 But man, there is so many. 27 00:01:18,240 --> 00:01:19,320 And I'm guilty. 28 00:01:19,320 --> 00:01:21,720 I think when we start like 20, I'm ready to listen. 29 00:01:22,040 --> 00:01:26,720 I think when we start, you feel like it's your newborn baby, right? 30 00:01:26,720 --> 00:01:28,600 Your first child. 31 00:01:28,600 --> 00:01:33,160 And then the little things are there because you want to be the perfect reseller. 32 00:01:33,520 --> 00:01:35,640 I think you have to evolve out of that 33 00:01:36,240 --> 00:01:39,400 at the speed of light because it's going to sink you. 34 00:01:39,400 --> 00:01:44,160 And I know some of the little things a lot of you do out there during no chance 35 00:01:44,200 --> 00:01:45,640 I'm doing any of them. 36 00:01:45,640 --> 00:01:48,040 So I don't know, dude, what's your take on all the little things? 37 00:01:49,200 --> 00:01:51,480 They're bullshit and stop doing them, please. 38 00:01:51,480 --> 00:01:53,440 And thank you. 39 00:01:53,440 --> 00:01:55,640 OK, you're right. 40 00:01:55,640 --> 00:02:00,160 When you're starting out, you you micro analyze, micro manage, 41 00:02:00,160 --> 00:02:02,320 micro, micro, micro everything. 42 00:02:02,320 --> 00:02:04,480 No, you get to get the basics. 43 00:02:04,720 --> 00:02:06,320 You're going to go wide and broad. 44 00:02:06,320 --> 00:02:08,000 You're not going to micro analyze. 45 00:02:08,000 --> 00:02:11,720 You're you're going to do it and you're going to do it wrong the first time. 46 00:02:11,720 --> 00:02:15,040 You're going to do it better the second time, et cetera, et cetera, until. 47 00:02:15,440 --> 00:02:16,960 Oh, OK. 48 00:02:16,960 --> 00:02:19,240 I've reached the end of my getting better. 49 00:02:19,240 --> 00:02:21,200 Maybe now I need to do some research. 50 00:02:21,200 --> 00:02:23,040 Yes, that's the play. 51 00:02:23,040 --> 00:02:26,840 There's too many of you spending haven't even started yet 52 00:02:27,120 --> 00:02:30,680 because you you you need to get everything right on paper. 53 00:02:30,880 --> 00:02:34,600 You need to paper project this together with a business plan. 54 00:02:35,080 --> 00:02:38,760 And I'm telling you, that business plan is going to go out the window 55 00:02:38,760 --> 00:02:39,840 once you're in the thick of it. 56 00:02:39,840 --> 00:02:43,520 Like, oh, oh, you're standing up for procedures that you have. 57 00:02:44,200 --> 00:02:48,440 Bullet point after bullet point after indent secondary bullet point. 58 00:02:48,440 --> 00:02:50,800 Now we're down in the Roman numeral bullet point. 59 00:02:50,800 --> 00:02:52,440 It's going to go out the window. 60 00:02:53,440 --> 00:02:55,480 I'm not saying these things are bad to have. 61 00:02:55,480 --> 00:02:56,960 They are great to have. 62 00:02:56,960 --> 00:02:59,720 But I think you need to do it for a minute before you even put pen 63 00:02:59,720 --> 00:03:01,320 to paper on that kind of stuff. 64 00:03:01,520 --> 00:03:08,160 So if you're watching, I don't know, 30 hours of YouTube, a week of reseller 65 00:03:08,160 --> 00:03:12,600 content, well, one less you in the YouTuber community, thank you for your service. 66 00:03:12,600 --> 00:03:14,200 And they're the ones making the money. 67 00:03:14,560 --> 00:03:20,200 But you need to trim that back, dial it down a tone and only do the research 68 00:03:20,200 --> 00:03:21,800 and what you need at the moment. 69 00:03:24,640 --> 00:03:29,720 Yeah, there's too many of you watching untold hours of YouTube content. 70 00:03:29,720 --> 00:03:30,920 And it's not all great. 71 00:03:30,920 --> 00:03:35,680 And a lot of it's conflicting toward what one person said, unless relist. 72 00:03:35,720 --> 00:03:36,680 No, don't do that. 73 00:03:36,680 --> 00:03:37,320 It doesn't work. 74 00:03:37,320 --> 00:03:38,040 Who cares? 75 00:03:38,520 --> 00:03:40,360 I don't care when that's a problem. 76 00:03:40,360 --> 00:03:42,960 Maybe then you need to deal with it, but it's not a problem right now. 77 00:03:43,480 --> 00:03:47,200 Yeah, that's the thing is, Johnny, I'm going to see, I'm going to see this 78 00:03:47,200 --> 00:03:50,520 from the person that does little things perspective, right? 79 00:03:50,520 --> 00:03:50,760 Okay. 80 00:03:51,960 --> 00:03:56,320 They maybe they look at somebody like me, I'll use me instead of you as an example, 81 00:03:56,320 --> 00:03:59,960 even though I could just switch, you know, they look at you instead of me and they 82 00:03:59,960 --> 00:04:07,720 say, well, I like to put extra care and extra detail into everything I do. 83 00:04:07,760 --> 00:04:11,040 And I, I understand that, right? 84 00:04:11,040 --> 00:04:15,960 I understand, especially in the realm that I deal in, in books, right? 85 00:04:15,960 --> 00:04:17,600 Books are precious, right? 86 00:04:17,600 --> 00:04:20,080 A lot of people that sell books are huge readers. 87 00:04:20,080 --> 00:04:21,360 They care about the books. 88 00:04:21,560 --> 00:04:22,920 I am the complete opposite. 89 00:04:23,120 --> 00:04:27,600 So I know for a fact that I grind gears when, because I don't do nothing, right? 90 00:04:27,800 --> 00:04:28,560 I don't clean the books. 91 00:04:28,560 --> 00:04:31,360 I flip through the books, throw a sticker on them, throw them in a box, out the 92 00:04:31,360 --> 00:04:34,800 door, same condition every single time, even in my eBay business, right? 93 00:04:34,800 --> 00:04:39,280 Like I just put things in a poly mailer, put books in a, in a poly mailer. 94 00:04:39,280 --> 00:04:42,560 Mike, you are committing crimes against humanity. 95 00:04:42,560 --> 00:04:49,160 And I'm like, um, I, I don't like it never, it never cares to me that I should, 96 00:04:49,680 --> 00:04:54,200 I don't know, put extra care into something because that takes more time away from me. 97 00:04:54,200 --> 00:04:58,120 And if it's not required, then why should we do it? 98 00:04:58,120 --> 00:05:02,880 But the other side to that coin is, well, don't you care about the people getting the items? 99 00:05:03,080 --> 00:05:05,520 You don't care about the items you're selling. 100 00:05:05,720 --> 00:05:08,560 And I guess I would say, not really. 101 00:05:08,760 --> 00:05:11,440 I really don't like, I don't, I don't care about the, 102 00:05:11,440 --> 00:05:14,880 the book I'm selling, I'm just throwing in a poly mailer and shipping it out. 103 00:05:16,120 --> 00:05:17,880 There's several things to unpack here. 104 00:05:18,080 --> 00:05:21,480 And I'm glad you brought this up early because this may take me a minute to get through. 105 00:05:21,680 --> 00:05:29,640 So there is Amazon and eBay expectations, your expectations and the customer's 106 00:05:29,640 --> 00:05:30,720 expectations. 107 00:05:30,920 --> 00:05:38,040 And in all actuality, in my opinion, the base is the platform's expectations. 108 00:05:38,040 --> 00:05:41,640 That's really the only thing at the end of the day that matters. 109 00:05:41,840 --> 00:05:47,040 However, I do think there's something to be said for customer and personal 110 00:05:47,480 --> 00:05:48,560 expectations. 111 00:05:48,760 --> 00:05:53,760 So there needs to be some clever Venn diagram of where they all overlap. 112 00:05:53,960 --> 00:05:55,320 And that's what you need to do. 113 00:05:56,320 --> 00:06:01,520 Like me, I don't have to put a book description, but my books are stupidly 114 00:06:01,520 --> 00:06:06,000 obscure and you can't really tell what they're about unless you do. 115 00:06:06,000 --> 00:06:09,600 So a customer stumbling upon my listing with the very first time, unless they're 116 00:06:09,800 --> 00:06:12,440 a collector, they're not going to know what the book's about. 117 00:06:12,640 --> 00:06:14,960 So I think I need to put a description. 118 00:06:15,160 --> 00:06:18,520 Did I get a lot more work done if I drop the description? 119 00:06:18,720 --> 00:06:19,520 100%. 120 00:06:19,720 --> 00:06:24,440 But I think it's important to increase sell through rate, which is my 121 00:06:24,440 --> 00:06:25,120 expectation. 122 00:06:25,320 --> 00:06:26,480 I want them to sell through. 123 00:06:26,680 --> 00:06:32,080 As I have to do with eBay, helps the customer and helps me because I care 124 00:06:32,080 --> 00:06:32,600 about money. 125 00:06:32,800 --> 00:06:33,920 Customer wants to buy a book. 126 00:06:33,920 --> 00:06:37,000 But needs to know what book about also photos. 127 00:06:37,200 --> 00:06:40,080 I think there's a certain level expectation there when it comes to books, 128 00:06:40,280 --> 00:06:44,080 at least the front and back and all four sides minimum go above and beyond that. 129 00:06:44,280 --> 00:06:45,040 Fantastic. 130 00:06:45,240 --> 00:06:46,720 But 131 00:06:47,920 --> 00:06:53,840 that again, that affects the platform's expectations, my expectation of it 132 00:06:54,040 --> 00:06:57,320 selling the customer's expectation of knowing what the book looks like. 133 00:06:57,520 --> 00:07:01,640 So I don't get it and go, Ew, gross trash and negative feedback. 134 00:07:01,640 --> 00:07:07,800 Um, Amazon is a lot more forgiving. 135 00:07:08,000 --> 00:07:09,240 I've been using eBay examples. 136 00:07:09,440 --> 00:07:13,960 I don't know if condition really matters on Amazon. 137 00:07:14,160 --> 00:07:14,920 I don't think it does. 138 00:07:15,120 --> 00:07:17,400 However, I don't want a lot of returns. 139 00:07:17,600 --> 00:07:19,960 I want to keep the money Amazon's giving me. 140 00:07:20,160 --> 00:07:22,960 So I can't have an ungodly return rate. 141 00:07:23,160 --> 00:07:27,760 I can't be sending in books that have been in fire or under a flood. 142 00:07:27,960 --> 00:07:31,240 I know that I could, but it's not worth it. 143 00:07:31,240 --> 00:07:32,520 And 144 00:07:32,720 --> 00:07:34,520 the 145 00:07:34,720 --> 00:07:38,120 expectations, you could just drown in that. 146 00:07:38,120 --> 00:07:40,560 Like the whole topic of this, you can just drown on that. 147 00:07:40,760 --> 00:07:46,800 Like the wiping it down, the heat gunning the stickers or using Gugon or 148 00:07:47,000 --> 00:07:53,000 other products to remove stickers and or going through every single page. 149 00:07:53,000 --> 00:07:56,520 There's some people out there to do this to make sure there's no writing anywhere 150 00:07:56,520 --> 00:08:03,000 on any page or even better yet, if it's a pencil, they'll take the time to erase it. 151 00:08:03,200 --> 00:08:05,280 I can't even say God bless you on that one. 152 00:08:05,480 --> 00:08:07,320 That's a fool's errand, in my opinion. 153 00:08:07,520 --> 00:08:08,760 That is a fool's errand. 154 00:08:08,960 --> 00:08:12,080 You need to put that back or sell it as is, honestly. 155 00:08:12,280 --> 00:08:16,600 I think for me, I don't know. 156 00:08:16,800 --> 00:08:21,720 When I started different categories, I started CDs, DVDs, after books, 157 00:08:21,920 --> 00:08:24,320 I had all these little things I was doing. 158 00:08:24,320 --> 00:08:27,120 And I want no little things, Johnny. 159 00:08:27,320 --> 00:08:28,560 I want no little things. 160 00:08:28,760 --> 00:08:31,880 I want no little cards I have to put in the packaging. 161 00:08:32,080 --> 00:08:36,240 I want no bubble wrapping of any product I ever sell. 162 00:08:36,440 --> 00:08:39,240 I am fully against little things. 163 00:08:39,240 --> 00:08:40,120 I realize this. 164 00:08:40,120 --> 00:08:44,680 I hate little things and I want no little things in my business because I just see 165 00:08:44,880 --> 00:08:50,440 it as if it's not required or necessary, like you said, then why are we wasting time 166 00:08:50,440 --> 00:08:55,200 on it? And the argument to that is, well, the customer experience, I don't give a shit. 167 00:08:55,200 --> 00:08:55,960 I'm going to be straight up. 168 00:08:55,960 --> 00:09:00,160 That's a little bit of a priority, in my opinion, versus the overall platform priority. 169 00:09:00,360 --> 00:09:05,160 Yeah, like the return rate is going to be non-existent in this business. 170 00:09:05,160 --> 00:09:08,760 And we're selling used items so we can just list it again and sell it again. 171 00:09:08,960 --> 00:09:11,840 Right. I mean, if you're selling new items, 172 00:09:12,040 --> 00:09:13,160 but then again, it's brand new. 173 00:09:13,160 --> 00:09:15,000 Right. So the expectation is that it's brand new. 174 00:09:15,200 --> 00:09:19,240 I think we get way too caught up, especially in Amazon land. 175 00:09:19,240 --> 00:09:20,400 Holy smokes. 176 00:09:20,600 --> 00:09:22,640 I mean, we've said it for years now. 177 00:09:22,840 --> 00:09:25,080 You don't even need condition notes on Amazon. 178 00:09:25,280 --> 00:09:26,560 It does not matter. 179 00:09:26,560 --> 00:09:29,480 I mean, anybody listen to this when you've ever bought something on Amazon. 180 00:09:29,680 --> 00:09:32,360 Do you even know where to find the condition note? 181 00:09:32,560 --> 00:09:37,280 And there's people, people still take photos for their Amazon listings 182 00:09:37,480 --> 00:09:42,680 and the tender loving care I give you the first month with your newborn reselling 183 00:09:42,680 --> 00:09:46,760 business, right? You can cradle it like the baby it is because it's brand new and 184 00:09:46,760 --> 00:09:48,560 you can do all the little extra things. 185 00:09:48,560 --> 00:09:52,680 But this idea, I mean, even in eBay land, right. 186 00:09:52,880 --> 00:09:58,760 I'm going to pack mine in tissue paper, tie a little bow with some string. 187 00:09:58,960 --> 00:10:03,840 I think it's a falsehood that if you take care of this customer to the thousandth 188 00:10:03,840 --> 00:10:06,320 degree that they're going to come back and buy from you, 189 00:10:06,520 --> 00:10:11,400 the amount of return customers on these platforms is a small number. 190 00:10:11,400 --> 00:10:13,840 And the people that are doing it have huge inventory. 191 00:10:13,840 --> 00:10:16,400 So you as the person that's got five thousand listens on eBay, 192 00:10:16,400 --> 00:10:20,880 the chance of somebody coming back and buying from you again because of the bow, 193 00:10:21,080 --> 00:10:22,960 the tissue wrap, it's zero. 194 00:10:23,160 --> 00:10:27,840 And sure, maybe you feel good about yourself because you really took care. 195 00:10:27,840 --> 00:10:29,720 That product, you really wrapped it up. 196 00:10:29,920 --> 00:10:32,400 You put it in three boxes inside of three boxes. 197 00:10:32,600 --> 00:10:35,200 And I'm here to tell you, polybag, 198 00:10:35,400 --> 00:10:37,600 fold it over, throw it in the car. 199 00:10:37,800 --> 00:10:38,800 I'm out the door. 200 00:10:39,000 --> 00:10:43,320 I'm going to be on the beach by noon, sun tanning, drinking mimosas. 201 00:10:43,320 --> 00:10:45,800 And you're still going to be sitting there tying up your little package. 202 00:10:45,800 --> 00:10:47,640 For me, I've realized this. 203 00:10:47,840 --> 00:10:50,440 It don't matter if it's not required. 204 00:10:50,640 --> 00:10:51,720 I ain't doing it. 205 00:10:51,920 --> 00:10:55,680 And maybe that's maybe that's maybe that's a shitty way to look at it. 206 00:10:55,880 --> 00:10:57,880 But it's not like I do bad quality work. 207 00:10:58,080 --> 00:11:00,560 It's not like I'm sending in bad quality items. 208 00:11:00,560 --> 00:11:02,040 It all meets the guidelines. 209 00:11:02,040 --> 00:11:03,840 Right. I'm not sending in the water damage stuff. 210 00:11:03,840 --> 00:11:05,520 I'm not trying to pull one over on anybody. 211 00:11:05,720 --> 00:11:09,920 But at the end of the day, it's not like you get a bonus at the end of the year. 212 00:11:09,920 --> 00:11:12,080 Right. It's not like you got 100% feedback. 213 00:11:12,080 --> 00:11:13,160 You're going to get a bonus. 214 00:11:13,160 --> 00:11:14,720 Right. Like it doesn't exist. 215 00:11:14,720 --> 00:11:18,120 So you're just trading your time for, I guess, this feel good mentality 216 00:11:18,120 --> 00:11:21,400 when my feel good mentality is selling more items and actually getting money 217 00:11:21,600 --> 00:11:23,080 into my bank account. 218 00:11:23,280 --> 00:11:24,520 What's up, Amazon sellers? 219 00:11:24,520 --> 00:11:27,400 We wanted to take a second to talk about GoToLister, the software 220 00:11:27,600 --> 00:11:31,920 me and Johnny both use to list and manage our inventory and grow our businesses. 221 00:11:32,120 --> 00:11:35,640 With the fastest listing speeds out there and built in profit analytics, 222 00:11:35,840 --> 00:11:37,000 it's a no brainer. 223 00:11:37,200 --> 00:11:42,040 Easily and quickly have items available for sale using 2D barcodes and get more 224 00:11:42,040 --> 00:11:44,520 for your items with its built in smart pricing. 225 00:11:44,720 --> 00:11:49,200 Make sure to check out the 30 day free trial at Gotolister.com backslash Mike 226 00:11:49,400 --> 00:11:52,040 or using the link in the description below. 227 00:11:52,240 --> 00:11:54,360 I want to say this because this is important. 228 00:11:54,560 --> 00:11:58,600 When you're first starting, you don't have much to do other than source and list. 229 00:11:58,800 --> 00:12:04,440 So when you do get a sale and again, I'm speaking from an eBay or any any store 230 00:12:04,640 --> 00:12:07,960 and ship it yourself operation, no matter the platform. 231 00:12:07,960 --> 00:12:15,640 You can take all the extra time in the world to put butcher or craft paper on it, 232 00:12:15,840 --> 00:12:21,040 tie it in a bow, Christmas present, wrap it, put all the danger do not bend, 233 00:12:21,240 --> 00:12:24,600 destroy whatever stickers you want, toss some glitter on it, 234 00:12:24,800 --> 00:12:26,400 put some chocolates in the box. 235 00:12:26,600 --> 00:12:31,240 But I'm telling you later on when you got a hundred of them to do, 236 00:12:31,440 --> 00:12:34,280 you ain't got time for any of that fancy stuff anymore. 237 00:12:34,280 --> 00:12:38,280 So with scalability and success, we'll call it success. 238 00:12:38,480 --> 00:12:40,960 You got to do a little bit of give and take. 239 00:12:40,960 --> 00:12:44,560 And there's a lot more giving than there is taking for yourself at that point. 240 00:12:44,760 --> 00:12:48,880 Like the bow nonsense, the butcher paper that goes, you streamlined it. 241 00:12:49,080 --> 00:12:54,080 It's in a poly pull off self steel, seal it, 242 00:12:54,280 --> 00:12:56,600 print the label, ship it done. 243 00:12:56,800 --> 00:13:01,360 No reseller in the history of reselling ever made it because they put bows and they 244 00:13:01,360 --> 00:13:06,200 did all this little extra crap and they put candies or they they triple boxed their 245 00:13:06,400 --> 00:13:10,080 items, no resellers ever become successful because of that type of stuff. 246 00:13:10,280 --> 00:13:14,720 People become successful because they get their processes refined and they 247 00:13:14,920 --> 00:13:18,200 get as much done in a little bit amount of time as they possibly can, 248 00:13:18,200 --> 00:13:20,840 because that allows them to scale their business and list more items, 249 00:13:20,840 --> 00:13:22,920 sell more items, pack more items, ship more items. 250 00:13:23,120 --> 00:13:24,320 That is how this works. 251 00:13:24,320 --> 00:13:27,040 But like Johnny said in the beginning, we give you guys all a pass. 252 00:13:27,040 --> 00:13:30,280 Right. But the problem is people hang on to this stuff, Johnny. 253 00:13:30,280 --> 00:13:32,000 And it's ingrained in them. 254 00:13:32,000 --> 00:13:33,280 I've done it since the beginning. 255 00:13:33,280 --> 00:13:37,520 I will do it till the day I talk, man, because I know a lot of people that listen 256 00:13:37,720 --> 00:13:42,080 to this, especially the book selling world, they really care for the items. 257 00:13:42,280 --> 00:13:47,480 And it I don't want to like it's not not to offend people. 258 00:13:47,480 --> 00:13:49,000 I'm not trying to tell you that. 259 00:13:49,200 --> 00:13:50,000 Stupid. Right. 260 00:13:50,200 --> 00:13:54,720 I'm not sitting here telling you that it's it's completely idiotic that you do this. 261 00:13:54,720 --> 00:13:56,760 I understand a lot of you love and care 262 00:13:56,760 --> 00:13:59,880 of the items that you sell and you want to take it to the customer in the best 263 00:13:59,880 --> 00:14:06,080 possible condition. But for me, I just look at it as a business, a dollar, dollars, 264 00:14:06,280 --> 00:14:09,960 dollars, dollars. I don't look at it as books, books, CDs, CDs, DVDs. 265 00:14:10,160 --> 00:14:12,040 I just see it as dollars, dollars, dollars. 266 00:14:12,040 --> 00:14:14,040 And sure, some of the dollars get returned, 267 00:14:14,040 --> 00:14:16,120 but then I can just resell those dollars again. 268 00:14:16,320 --> 00:14:20,400 So my perspective is a lot different than a lot of people that are in this category. 269 00:14:20,480 --> 00:14:21,800 So I think it kind of throws them for a 270 00:14:21,800 --> 00:14:24,560 whirl when I say, yeah, I just put a book in a polymail. 271 00:14:24,560 --> 00:14:26,640 And you're like, you should never put a book 272 00:14:26,640 --> 00:14:29,840 in a polymail or like a DVD just in a bubble mailer. 273 00:14:29,840 --> 00:14:33,200 Right. We had the ongoing joke forever with Eric. 274 00:14:33,200 --> 00:14:35,200 He's one of the members over in the Discord. 275 00:14:35,400 --> 00:14:39,720 And he would always put his bubble mailer and he had those do not bend stickers. 276 00:14:39,720 --> 00:14:39,920 Right. 277 00:14:39,920 --> 00:14:40,760 He got those idea. 278 00:14:40,760 --> 00:14:43,440 I still put those on my but he got that for me. 279 00:14:43,640 --> 00:14:44,920 He's like game changer. 280 00:14:45,120 --> 00:14:48,360 And he was so much more excited about it than I have ever been. 281 00:14:48,560 --> 00:14:50,200 And I love Eric. 282 00:14:50,400 --> 00:14:52,440 He's like, this is what I will do. 283 00:14:52,640 --> 00:14:54,400 It became the meme of the group. 284 00:14:54,400 --> 00:14:58,640 So like whenever he had an FBM order, he would literally post a picture of the do 285 00:14:58,640 --> 00:15:01,840 not bend sticker because like he knew that I would never would do it. 286 00:15:01,840 --> 00:15:03,800 And I just think he's asinine for doing it. 287 00:15:04,000 --> 00:15:07,960 Ninety nine percent of merchant fulfilled sellers are not going to do that. 288 00:15:08,160 --> 00:15:10,800 But he is and he's going the extra mile. 289 00:15:11,000 --> 00:15:12,680 I don't know if that helps his feedback. 290 00:15:12,880 --> 00:15:15,280 If his feedback is full of five stars, 291 00:15:15,480 --> 00:15:18,680 these do not bend stickers are the most amazing thing ever. 292 00:15:18,680 --> 00:15:19,520 He's won the game. 293 00:15:19,520 --> 00:15:20,800 He's won the Amazon game. 294 00:15:20,800 --> 00:15:22,000 If it's stickers that win. 295 00:15:22,000 --> 00:15:24,640 But I would argue, dude, who cares about feedback? 296 00:15:24,840 --> 00:15:26,840 I don't think feedback matters no more. 297 00:15:27,040 --> 00:15:30,840 I know with the auto get rid of the button even without it. 298 00:15:30,840 --> 00:15:32,120 I mean, who cares? 299 00:15:32,120 --> 00:15:33,560 It's not like you're going to lose your account. 300 00:15:33,560 --> 00:15:35,320 It's not like you're going to get super panel. 301 00:15:35,320 --> 00:15:36,920 I mean, yeah, if it's an FBM order, 302 00:15:36,920 --> 00:15:38,680 you get ding and you only have a few feet. 303 00:15:38,880 --> 00:15:40,560 I go ahead. 304 00:15:40,760 --> 00:15:41,800 I don't know, man. 305 00:15:42,000 --> 00:15:44,480 I don't think I think feedbacks are the feel good thing. 306 00:15:44,680 --> 00:15:46,360 I'm left hand navigation. 307 00:15:46,560 --> 00:15:47,800 I've shopped on Amazon. 308 00:15:48,000 --> 00:15:51,360 I will search for the five star and higher. 309 00:15:51,360 --> 00:15:54,280 There is never a left hand that I've noticed. 310 00:15:54,480 --> 00:15:55,240 I may be wrong. 311 00:15:55,440 --> 00:15:57,520 Correct me in the comments if I'm wrong 312 00:15:57,720 --> 00:16:02,120 of seller above X rating on left hand navigation. 313 00:16:02,320 --> 00:16:03,120 I think it's a thing. 314 00:16:03,320 --> 00:16:04,840 Now, I care about price. 315 00:16:05,040 --> 00:16:07,960 I care about five star reviews when I'm a shopper. 316 00:16:08,160 --> 00:16:08,600 All right. 317 00:16:08,800 --> 00:16:14,160 So the question is, if you put maybe here's the conundrum we have. 318 00:16:14,360 --> 00:16:16,040 Right. Me and you sell the same item. 319 00:16:16,240 --> 00:16:19,280 But in your description, your photos, 320 00:16:19,280 --> 00:16:22,880 you know, you got the fancy little tissue wrap shown, 321 00:16:23,080 --> 00:16:27,720 maybe the little piece of candy or the nice packaging or you put that it's 322 00:16:27,920 --> 00:16:31,920 guaranteed to ship in a box and we have the same exact item. 323 00:16:32,120 --> 00:16:36,560 And, you know, mine, it just says, you know, it's going to ship in a Polly mailer. 324 00:16:36,760 --> 00:16:40,720 I still think, dude, that people want it at the cheapest price. 325 00:16:40,720 --> 00:16:42,520 I think if you charge more than me 326 00:16:42,720 --> 00:16:45,760 for that same exact item, just because you put all the fancy like, oh, 327 00:16:45,760 --> 00:16:48,280 it's going to ship in a box and here's what it looks like when it's going to ship. 328 00:16:48,280 --> 00:16:50,240 It's going to get to you in perfect condition. 329 00:16:50,440 --> 00:16:52,120 But you charge a dollar more than me. 330 00:16:52,320 --> 00:16:56,360 I still think I'll die on the sale that people want the cheapest. 331 00:16:56,560 --> 00:17:01,160 They possibly can get that item for and they don't care about all that extra stuff. 332 00:17:01,360 --> 00:17:03,360 Now, here's where I will slightly 333 00:17:03,560 --> 00:17:08,000 counter argue, even though I agree with you, my listing comparison, even on same 334 00:17:08,200 --> 00:17:11,360 price and I'm priced higher, so not same price. 335 00:17:11,560 --> 00:17:16,080 Really, if I've done more photos, I've dived on more item specifics and I put 336 00:17:16,080 --> 00:17:19,920 it in a description, even though I charge up for that. 337 00:17:20,120 --> 00:17:25,280 I tend to get the sale in a non saturated environment because my books I sell on 338 00:17:25,280 --> 00:17:26,360 eBay are non-sat. 339 00:17:26,360 --> 00:17:27,600 Our descriptions are the same. 340 00:17:27,600 --> 00:17:29,240 The only difference you have is you have 341 00:17:29,440 --> 00:17:33,520 an extra photo and an extra two lines in your description that says it will ship 342 00:17:33,720 --> 00:17:38,400 in a box and it will come with, I don't know, whatever you want to do. 343 00:17:38,600 --> 00:17:42,360 You write your hand, write a poem or put a piece of candy in that situation. 344 00:17:42,560 --> 00:17:43,760 Price is king. 345 00:17:43,760 --> 00:17:48,480 But if there's only two copies and here's the thing, there's that perception in the 346 00:17:48,680 --> 00:17:52,080 shopper's mind of getting scammed, getting their item ruined. 347 00:17:52,280 --> 00:17:58,160 But if I shown more in my listing than yours, I think I may get the sale over you 348 00:17:58,360 --> 00:18:01,880 X percent of the time, not 100 percent of the time. 349 00:18:02,080 --> 00:18:06,440 Another thing I also want to counter our whole discussion here a little bit. 350 00:18:06,640 --> 00:18:10,080 If you sell a hundred dollar plus items 351 00:18:10,080 --> 00:18:15,720 or a thousand dollar plus items, there is a slight expectation you take a little 352 00:18:15,920 --> 00:18:18,840 extra care than your generic 20, 30, 40 dollar item. 353 00:18:19,040 --> 00:18:22,080 Honestly, I know Caleb from Antique Book Collectors. 354 00:18:22,080 --> 00:18:23,240 He listens to our podcast. 355 00:18:23,240 --> 00:18:24,440 We watch his stuff all the time. 356 00:18:24,640 --> 00:18:27,840 He does take the time to use 357 00:18:28,040 --> 00:18:31,960 proper book mailing boxes and book butcher paper 358 00:18:32,160 --> 00:18:34,880 and slaps a little sticker on there as well. 359 00:18:35,080 --> 00:18:36,640 But that's. 360 00:18:36,640 --> 00:18:39,920 He sells high end items, honestly, versus us. 361 00:18:40,120 --> 00:18:42,800 We don't. We sell low margin things or 362 00:18:42,800 --> 00:18:45,320 multi-quantum. We're hoping for the multi-quantum orders. 363 00:18:45,520 --> 00:18:48,640 And it's literally pull it, ship it, forget about it. 364 00:18:48,840 --> 00:18:52,960 Trying to think how much money would I have to sell something for to put it in a box? 365 00:18:53,160 --> 00:18:54,360 A hundred bucks. 366 00:18:54,560 --> 00:18:56,160 I guess so. 367 00:18:56,360 --> 00:18:59,480 Only because I already have the boxes. 368 00:18:59,680 --> 00:19:01,600 I already have the boxes at the storage unit. 369 00:19:01,600 --> 00:19:05,400 If I didn't have the boxes right and I had to like, I don't know, try to reuse 370 00:19:05,400 --> 00:19:09,720 an Amazon box from something we bought or like actually go somewhere to get a box. 371 00:19:09,920 --> 00:19:14,320 Now, I mean, let me let me plant this because people have different business 372 00:19:14,520 --> 00:19:15,480 models are listening to us. 373 00:19:15,680 --> 00:19:18,520 So if you were selling nothing but hundred dollar plus items 374 00:19:18,720 --> 00:19:21,600 and you're an eBay seller in this scenario and you're selling five a day, 375 00:19:21,800 --> 00:19:24,840 would you buy boxes for all of your inventory to ship with 376 00:19:25,040 --> 00:19:28,000 at that volume? I probably would. 377 00:19:28,200 --> 00:19:30,640 Then I don't think it's a little thing anymore because that's a big part of your 378 00:19:30,840 --> 00:19:33,160 business, right? It's the core of your business. 379 00:19:33,160 --> 00:19:38,360 You're selling five one hundred dollar items every day and that are fragile. 380 00:19:38,560 --> 00:19:39,840 That are fragile. Exactly. 381 00:19:39,840 --> 00:19:43,200 Because the stuff like we were saying, Caleb sells, those things are fragile. 382 00:19:43,400 --> 00:19:44,760 They'll break on you if you bend it. 383 00:19:44,760 --> 00:19:47,800 Funny. Yeah, I think I think at that point, though, it's not a little thing, right? 384 00:19:47,800 --> 00:19:50,600 I think that's a big part of your business is to keep your product safe. 385 00:19:50,600 --> 00:19:52,160 It's kind of like the people that sell glass, right? 386 00:19:52,160 --> 00:19:54,280 Like they can't ship out polymailers, but like 387 00:19:54,480 --> 00:19:56,680 you're selling sneakers or like a used shirt. 388 00:19:56,880 --> 00:19:58,440 Like, why are we tissue wrapping? 389 00:19:58,440 --> 00:20:00,960 Why are we, you know, putting all this nonsense in there? 390 00:20:00,960 --> 00:20:03,000 Why are we putting 35 business cards in there? 391 00:20:03,000 --> 00:20:04,920 Why are we spending money on this? 392 00:20:05,120 --> 00:20:08,320 Just I don't I think we get so lost with this little shit. 393 00:20:08,520 --> 00:20:12,400 If we just did away with it, you would be like, man, I got a bunch of free time. 394 00:20:12,400 --> 00:20:16,040 Right. Like, why am I playing the little games that you don't have to play? 395 00:20:16,040 --> 00:20:17,720 It takes up a lot of mental real estate 396 00:20:18,000 --> 00:20:19,800 when you got to worry about every little thing. 397 00:20:20,000 --> 00:20:24,680 And, you know, Deb grew her own brand and there's little things you have to do. 398 00:20:24,680 --> 00:20:27,760 Right. You need the nice business cards to go in every single thing. 399 00:20:27,960 --> 00:20:31,120 But even that it's all laid out in a way that makes sense. 400 00:20:31,120 --> 00:20:32,560 It's not like, oh, I got to go grab this. 401 00:20:32,560 --> 00:20:35,080 I got to go over here and grab this and I got to grab this. 402 00:20:35,280 --> 00:20:38,200 I mean, the little things and we waste time on them. 403 00:20:38,200 --> 00:20:41,840 Right. Because people take photos and we get into the photo. 404 00:20:41,840 --> 00:20:43,280 I'm going to take at least 12 photos. 405 00:20:43,480 --> 00:20:46,360 Well, if you really only need four or six photos. 406 00:20:46,360 --> 00:20:49,600 Right. And you're just taking 12 just to take 12 because that's your thing. 407 00:20:49,800 --> 00:20:51,760 All my listings got to have 12 photos. 408 00:20:51,960 --> 00:20:53,720 Yet again, here we are. 409 00:20:53,920 --> 00:20:56,240 I mean, you're you're listing a remote. 410 00:20:56,440 --> 00:20:59,240 Do we need 12 photos for the remote? 411 00:20:59,440 --> 00:21:00,480 No, we do not. 412 00:21:00,480 --> 00:21:03,480 You're unscrewing it and taking photos of the circuit board. 413 00:21:03,680 --> 00:21:06,200 It's me sitting back using it, flipping, 414 00:21:06,400 --> 00:21:08,960 turning up unsolved mysteries on the TV. 415 00:21:09,160 --> 00:21:10,880 It's that type of stuff, right. 416 00:21:11,080 --> 00:21:13,400 The little things that just have no correlation. 417 00:21:13,600 --> 00:21:16,800 You just do it because, oh, I got to do it in your mind. 418 00:21:16,800 --> 00:21:20,320 You think you got to do it when in actuality you don't. 419 00:21:20,520 --> 00:21:21,800 What's another little thing outside 420 00:21:21,800 --> 00:21:24,160 of shipping and listing that gets on my nerves? 421 00:21:24,360 --> 00:21:25,880 Oh, Excel, Mac, Millionaire. 422 00:21:26,080 --> 00:21:30,000 I've seen I've seen sellers who are full time, 423 00:21:30,000 --> 00:21:34,520 part time, they'll spend hours, hours and hours 424 00:21:34,720 --> 00:21:36,720 mapping out equations and stuff. 425 00:21:36,920 --> 00:21:41,720 And and it's not just on one thing, it's on a lot of things because they're 426 00:21:41,720 --> 00:21:45,280 what I call thinkers and they need to think it out and they need to see it as well. 427 00:21:45,280 --> 00:21:47,800 And Excel helps them at least see the number side of it. 428 00:21:48,000 --> 00:21:50,840 But they can't account for the bajillion 429 00:21:51,040 --> 00:21:56,000 variables that affect that Excel sheet that will occur until they actually do it. 430 00:21:56,200 --> 00:21:58,880 But they need to know before they execute 431 00:21:58,880 --> 00:22:03,360 that, at least on paper, without knowing the outlying variables, this works. 432 00:22:03,560 --> 00:22:05,880 Then they'll go forward and proceed. 433 00:22:06,080 --> 00:22:08,720 Me, I'd be like, well, it sounds good. 434 00:22:08,720 --> 00:22:12,080 Let's do it. I don't need Excel sheet it out, honestly. 435 00:22:12,960 --> 00:22:14,520 Or. 436 00:22:14,720 --> 00:22:17,800 How many people I'm probably guilty of this one. 437 00:22:17,800 --> 00:22:19,040 I've done it a couple of times. 438 00:22:19,240 --> 00:22:24,840 How people have sat down, OK, my average box shipment is worth this. 439 00:22:24,840 --> 00:22:29,320 How many do I need to ship a year before I'm clearing a million dollars 440 00:22:29,520 --> 00:22:31,720 in potential profit? I'm guilty. 441 00:22:31,920 --> 00:22:34,360 I mean, that's like that's fun, right? 442 00:22:34,560 --> 00:22:36,600 But it doesn't really do anything for us. 443 00:22:36,800 --> 00:22:37,680 No, that's true. 444 00:22:37,680 --> 00:22:41,520 I think another thing we carried away with is like, like you said, these people that 445 00:22:41,720 --> 00:22:44,080 I don't know, they they do too much. 446 00:22:44,280 --> 00:22:47,560 Right. So like they they put into a spreadsheet, 447 00:22:47,760 --> 00:22:51,160 you know, the day they listed the item and how much they listed it for. 448 00:22:51,360 --> 00:22:54,000 And they track everything down to a penny. 449 00:22:54,000 --> 00:22:56,680 When I'm here to tell you there's software that takes care of the stuff. 450 00:22:56,880 --> 00:22:59,720 I mean, yes, there is something, you know, I'm 100 percent. 451 00:22:59,720 --> 00:23:00,960 You write something down. 452 00:23:01,160 --> 00:23:03,440 Maybe if you type something out, it'll be better in your mind. 453 00:23:03,440 --> 00:23:05,000 But why do we have to do it? Right. 454 00:23:05,000 --> 00:23:07,000 Like even eBay land now, there's like, 455 00:23:07,200 --> 00:23:10,720 you know, software where you can import all your sales data when it comes to your 456 00:23:10,920 --> 00:23:15,760 bookkeeping and all this type of stuff, I think you have to work smarter, not harder. 457 00:23:15,760 --> 00:23:19,240 And you might feel like I think these are the people that feel like they're 458 00:23:19,440 --> 00:23:23,280 working 60 hours a week reselling, but they're making no damn money, Johnny. 459 00:23:23,280 --> 00:23:26,920 They're making they're doing 20K a year in sales, 30K a year in sales, 460 00:23:27,120 --> 00:23:30,240 working, you know, 60 hours a week like that's not it. 461 00:23:30,240 --> 00:23:31,760 I'm here to tell you, unfortunately, 462 00:23:31,760 --> 00:23:35,560 if you fall into that category right here right now and you're working 40 plus hours 463 00:23:35,760 --> 00:23:39,680 a week and your sales a year are only like fifty thousand dollars, I would even argue 464 00:23:39,880 --> 00:23:43,520 even, you know, hundred thousand dollars, like something needs to change. 465 00:23:43,520 --> 00:23:45,520 You are wasting a whole bunch of time somewhere. 466 00:23:45,720 --> 00:23:48,920 And I guarantee you 50 percent of the things you cut out are going to be the 467 00:23:48,920 --> 00:23:52,560 little things, if not more, that you all of a sudden realize, OK, 468 00:23:52,560 --> 00:23:53,880 I could care less about this. 469 00:23:54,080 --> 00:23:58,600 What what real impact does this have on the business of me going nuts and going 470 00:23:58,800 --> 00:24:02,960 over to the Excel sheet and typing in, you know, the Dan's shoes that will haunt me 471 00:24:02,960 --> 00:24:07,200 to the end of my eBay selling times and type it in the day I listed them when 472 00:24:07,400 --> 00:24:09,760 there's software where you can import this data over. 473 00:24:09,960 --> 00:24:15,320 We got to get out of this nonsensical mind of just, well, this is how I've been 474 00:24:15,520 --> 00:24:19,760 doing it, this is how I like to do it. Well, hey, let me more power to you. 475 00:24:19,760 --> 00:24:21,240 If you're the person that wants to work 476 00:24:21,240 --> 00:24:25,280 40 hours a week and do 50K in sales a year, more power to you. 477 00:24:25,480 --> 00:24:27,720 But I'm here to tell you your potential 478 00:24:27,920 --> 00:24:31,400 is 10 X what that is if you just stop the outlaw nonsense. 479 00:24:31,600 --> 00:24:33,040 Right. 480 00:24:33,240 --> 00:24:35,640 There is something for said for doing it yourself. 481 00:24:35,840 --> 00:24:37,280 I get it. 482 00:24:37,480 --> 00:24:39,480 There's also the software and there's also 483 00:24:39,680 --> 00:24:42,600 bookkeepers who do the man of the software for you. 484 00:24:42,800 --> 00:24:47,560 You just send receipts more or less or import what they need when they need it. 485 00:24:47,760 --> 00:24:49,920 I got an analogy and I hate analogies 486 00:24:49,920 --> 00:24:51,480 personally, but I want to give one anyway. 487 00:24:51,680 --> 00:24:54,320 I could mow my lawn every week, but I don't. 488 00:24:54,520 --> 00:24:58,280 I pay some person to do it because I got better things to do it. 489 00:24:58,480 --> 00:24:59,960 And I get no personal fulfillment. 490 00:25:00,160 --> 00:25:03,360 Some people do and they they they want to do that. 491 00:25:03,560 --> 00:25:06,320 I get no personal fulfillment of mowing my own lawn. 492 00:25:06,520 --> 00:25:08,560 I hate it. It's the worst thing ever. 493 00:25:08,560 --> 00:25:10,200 I hate grass. Grass is stupid. 494 00:25:10,200 --> 00:25:11,760 If it were up to me and the homeowners 495 00:25:11,960 --> 00:25:15,560 association would get after me, I would turn it into sand. 496 00:25:15,560 --> 00:25:19,920 So the analogy to that is Mike buys his first home. 497 00:25:20,120 --> 00:25:22,280 That grace is his baby, dude. 498 00:25:22,480 --> 00:25:23,200 I'm out there. 499 00:25:23,400 --> 00:25:26,680 The sun shine aspect out of it might go for it. 500 00:25:26,880 --> 00:25:30,680 I got two years and you're like, I'm hiring some Joe to do that. 501 00:25:30,880 --> 00:25:31,640 That's it, though. 502 00:25:31,840 --> 00:25:35,080 You have to the switch has to flip sooner or later that. 503 00:25:35,280 --> 00:25:37,240 OK, listen, sure. 504 00:25:37,440 --> 00:25:39,160 It was cool for a season, right? 505 00:25:39,360 --> 00:25:42,760 Like, I don't I'm not even buying the electric Lomo. 506 00:25:42,760 --> 00:25:44,280 I'm buying the one you got to push it. 507 00:25:44,280 --> 00:25:47,480 You know, there's no no gas or anything involved. 508 00:25:47,680 --> 00:25:49,080 You have to realize. 509 00:25:49,280 --> 00:25:51,560 Oh, yeah. When I first I forgot about this. 510 00:25:51,760 --> 00:25:54,280 When I first opened the first bookstore, 511 00:25:54,480 --> 00:25:59,040 I at the beginning and end of the day used to sweep the floor because I was so happy 512 00:25:59,240 --> 00:26:03,880 to be in my own warehouse that that stopped after like three months. 513 00:26:04,080 --> 00:26:08,400 The appeal, the gratification, the pleasure I got out. 514 00:26:08,600 --> 00:26:09,760 I have my own bookshop. 515 00:26:09,960 --> 00:26:11,400 Look at me sweeping the floor. 516 00:26:11,600 --> 00:26:14,000 It's mine that that waned. 517 00:26:14,000 --> 00:26:15,680 It went away. 518 00:26:15,880 --> 00:26:17,920 The how do you feel about people that buy 519 00:26:18,120 --> 00:26:23,160 insurance on packages, like just because like what's your limit to buy insurance 520 00:26:23,360 --> 00:26:24,840 on something? 521 00:26:25,560 --> 00:26:28,480 Over one hundred dollars because I ship 522 00:26:28,680 --> 00:26:32,040 I ship first class or see, I'm going to marry that. 523 00:26:32,080 --> 00:26:33,480 I'm going way higher than that, too. 524 00:26:33,680 --> 00:26:38,280 I'm thinking like at least five hundred, maybe even a thousand dollars. 525 00:26:38,480 --> 00:26:39,720 No, I think I'm with you. 526 00:26:39,920 --> 00:26:42,520 I got ground advantage that covers up to one hundred bucks. 527 00:26:42,520 --> 00:26:46,760 So anything after that, I think five hundred dollar bill would have to be right. 528 00:26:46,760 --> 00:26:51,600 And then the signature required, I would probably also do it five hundred and higher. 529 00:26:51,800 --> 00:26:54,880 That being said, I shipped a thousand dollar item, 530 00:26:55,080 --> 00:26:59,560 just ground advantage, no signature, no, no confirmation. 531 00:26:59,760 --> 00:27:01,360 I think you got it. I kept the money. 532 00:27:01,560 --> 00:27:02,640 So there's that. 533 00:27:02,840 --> 00:27:06,240 I do think we got to look at the other side of the coin, too, with little things. 534 00:27:06,440 --> 00:27:09,240 This little things can differentiate you 535 00:27:09,240 --> 00:27:12,800 and actually cause your business to explode in a good way. 536 00:27:13,000 --> 00:27:16,800 And, you know, you kind of started to see in the fruits of that, which your eBay 537 00:27:16,800 --> 00:27:20,360 business, when you had the ten thousand items listed, your descriptions were 538 00:27:20,560 --> 00:27:23,480 nobody's touching your descriptions on the face of earth. 539 00:27:23,680 --> 00:27:26,120 But that is a time commitment. 540 00:27:26,320 --> 00:27:28,960 But there are little still stupid little things out there. 541 00:27:28,960 --> 00:27:33,640 You know, we have some in the group and I talk about them on YouTube and there's 542 00:27:33,840 --> 00:27:38,720 the differentiator, if we're all Amazon sellers and we're just 543 00:27:38,720 --> 00:27:42,280 scanning media, how can we be different than the next person? 544 00:27:42,280 --> 00:27:44,160 Right. If we're all scanning the same 545 00:27:44,360 --> 00:27:48,360 exact items, how can we make more money from those same exact items? 546 00:27:48,560 --> 00:27:52,400 And there's ways you can leverage software, understand the data a little bit more. 547 00:27:52,400 --> 00:27:54,720 And one big thing, I mean, it's not a big thing. 548 00:27:54,720 --> 00:27:58,240 A little thing is I look at my phone while I'm screening, while I'm scanning things. 549 00:27:58,240 --> 00:27:59,440 And most people don't look at their phone. 550 00:27:59,440 --> 00:28:01,680 They just listen for the green or red in their ear. 551 00:28:01,680 --> 00:28:03,240 And that's kind of leveled up my business. 552 00:28:03,440 --> 00:28:07,240 So that little thing alone has probably allowed me to source an extra. 553 00:28:07,240 --> 00:28:11,760 I don't know, in the past year, maybe 2000 items to sell versus if I just had my phone 554 00:28:11,960 --> 00:28:16,200 in my pocket, I would pass on those 2000 items every single time because you're 555 00:28:16,200 --> 00:28:18,760 just listening for the yes or the no basically in your ear. 556 00:28:18,960 --> 00:28:23,280 So there are little things that can kind of, I don't know, upgrade your business 557 00:28:23,280 --> 00:28:24,760 and put more money in your pocket. 558 00:28:24,760 --> 00:28:27,480 It's just got to be something that actually makes sense. 559 00:28:27,680 --> 00:28:30,200 Right. Like I'll see items all the time. 560 00:28:30,400 --> 00:28:36,400 They sell 180 times, 86 times plus, meaning at least one sells every day 561 00:28:36,400 --> 00:28:39,800 in a six month window, at least it could be more. 562 00:28:40,000 --> 00:28:42,160 It could be 50 items for all I know. 563 00:28:42,360 --> 00:28:48,880 But I'm only seeing, I don't know, 10 new and five or we'll say 15 used. 564 00:28:49,080 --> 00:28:50,120 I'm sending that in. 565 00:28:50,320 --> 00:28:52,920 I don't care if it's listed at six dollars right now. 566 00:28:53,120 --> 00:28:56,560 I'm going to lock in my price to like nine ninety nine, twelve ninety nine, 567 00:28:56,560 --> 00:28:57,480 something like that. 568 00:28:57,480 --> 00:29:01,440 And I'm just going to wait my turn in line because you know what, folks, it's going 569 00:29:01,640 --> 00:29:05,720 to sell, there isn't enough supply to meet the demand on this item at present. 570 00:29:05,720 --> 00:29:09,160 So little, little smart things, exactly like what Mike was talking. 571 00:29:09,360 --> 00:29:13,280 Little, little micro things like that can transform your business. 572 00:29:13,480 --> 00:29:15,200 Another little thing that will transform 573 00:29:15,400 --> 00:29:18,600 your business is, you know, flyers and business cards. 574 00:29:18,800 --> 00:29:19,320 Oh, yeah. 575 00:29:19,320 --> 00:29:21,400 Why aren't you why aren't you handing them out to everybody? 576 00:29:21,400 --> 00:29:23,720 Why aren't you putting them on every community board in your area? 577 00:29:23,920 --> 00:29:26,560 Why are you only relying on the goodwill 578 00:29:26,560 --> 00:29:28,640 and the Salvation Army and the savers, right? 579 00:29:28,840 --> 00:29:32,840 Like those little things make sense because they have the potential 580 00:29:33,040 --> 00:29:35,440 to turn into a big thing, right? 581 00:29:35,440 --> 00:29:37,080 So the little things that can potentially 582 00:29:37,280 --> 00:29:39,440 turn into a big thing is where your focus needs to be. 583 00:29:39,440 --> 00:29:41,640 And there's not many of them here to tell you. 584 00:29:41,840 --> 00:29:44,920 The little thing list in my life is very, very short. 585 00:29:44,920 --> 00:29:48,320 It's not more than half a page long if I'm writing it down. 586 00:29:48,520 --> 00:29:50,920 I got a little trick for you, a little hack. 587 00:29:51,120 --> 00:29:52,320 So. 588 00:29:52,520 --> 00:29:55,000 You send these emails, right? 589 00:29:55,200 --> 00:29:59,400 X amount will say no, X amount will say yes, but the majority of them 590 00:29:59,600 --> 00:30:01,200 will not even respond. 591 00:30:01,400 --> 00:30:02,840 Nobody even said no to mine. 592 00:30:02,840 --> 00:30:04,000 I just got no responses. 593 00:30:04,000 --> 00:30:05,360 You have no response. 594 00:30:05,360 --> 00:30:06,280 Yes, and no response. 595 00:30:06,280 --> 00:30:07,440 So there's no responses. 596 00:30:07,440 --> 00:30:08,400 Here's your leverage. 597 00:30:08,600 --> 00:30:09,200 This is great. 598 00:30:09,400 --> 00:30:10,800 Now, you got to be a real hustler. 599 00:30:11,000 --> 00:30:14,000 And honestly, you got to be pretty extroverted to do this. 600 00:30:14,200 --> 00:30:17,040 I am. So I don't mind doing this for the no responses. 601 00:30:17,240 --> 00:30:20,000 I will go there and I will say such and such. 602 00:30:20,200 --> 00:30:22,320 I'm checking in to see if he got my email. 603 00:30:22,520 --> 00:30:23,880 I have total leverage. 604 00:30:24,080 --> 00:30:25,120 They didn't respond to me. 605 00:30:25,320 --> 00:30:27,240 I walk in. I sent you an email. 606 00:30:27,440 --> 00:30:28,760 I'm an important person. 607 00:30:28,960 --> 00:30:29,880 You didn't read it. 608 00:30:30,080 --> 00:30:32,840 I'd like to talk about the email you didn't read yet. 609 00:30:32,840 --> 00:30:34,920 The secretaries hate me when I do that. 610 00:30:35,120 --> 00:30:37,560 Or the person that's there that I sent the email to. 611 00:30:37,760 --> 00:30:39,480 They're like, oh, oh, let me pull it up right now. 612 00:30:39,680 --> 00:30:41,840 Blah, blah, blah. I can initiate a conversation. 613 00:30:41,840 --> 00:30:43,480 I have all the power at that point. 614 00:30:43,680 --> 00:30:44,920 It's a beautiful thing. 615 00:30:45,120 --> 00:30:48,160 I mean, you just the last two things you covered. 616 00:30:48,160 --> 00:30:50,240 I mean, you just put all the secret sauce out there. 617 00:30:50,440 --> 00:30:53,760 So I don't know how we're going to make any money in twenty twenty five now 618 00:30:53,760 --> 00:30:55,280 because you just put everything out there. 619 00:30:55,480 --> 00:30:59,320 But we know at the end of the day, a lot of you will still worry about things 620 00:30:59,320 --> 00:31:03,400 that don't matter and I'll still sit over here and not do a damn thing 621 00:31:03,600 --> 00:31:04,720 besides send stuff in. 622 00:31:04,920 --> 00:31:07,480 I know ninety five percent of the people aren't going to do what I just said. 623 00:31:07,680 --> 00:31:12,720 I just like, hey, sure, if you want to do it, like it's it's laughable to me now. 624 00:31:12,920 --> 00:31:14,360 But I do I do deep down. 625 00:31:14,560 --> 00:31:19,600 I do kind of feel I guess I feel bad for people that waste time on things. 626 00:31:19,800 --> 00:31:24,240 You know, life happens and you don't realize this until like really bad things 627 00:31:24,440 --> 00:31:28,840 happen, right, like you lose a loved one or a family member or a pet. 628 00:31:28,840 --> 00:31:32,520 And then you maybe the switch flips that shit. 629 00:31:32,520 --> 00:31:35,000 I only got so much time on this planet, right? 630 00:31:35,200 --> 00:31:38,880 Like I should really cherish my time and spend it in a way that makes sense. 631 00:31:39,080 --> 00:31:43,000 And in twenty twenty four, I had a lot of loss in my life, unfortunately, 632 00:31:43,200 --> 00:31:44,560 with family and pets. 633 00:31:44,760 --> 00:31:47,120 And even before this, though, I was still the same way. 634 00:31:47,320 --> 00:31:50,480 Like my time, like, you know, me, dude, my time. 635 00:31:50,680 --> 00:31:54,160 If I can cut an hour out of reselling and make the same or more amount of money 636 00:31:54,360 --> 00:31:58,560 so I can go spend an hour and do something I enjoy, whatever that may be. 637 00:31:58,560 --> 00:31:59,800 I'm all for it. 638 00:32:00,000 --> 00:32:02,560 And people realize this when they do deal with loss. 639 00:32:02,760 --> 00:32:06,160 They're like, damn, man, like, I wish I had more time with that person. 640 00:32:06,160 --> 00:32:09,920 I wish I had another day like I'd pay any amount of money in the world to have 641 00:32:10,120 --> 00:32:15,360 another day with one of my cats or one of my family members that passed away. 642 00:32:15,560 --> 00:32:18,920 And you realize that for like a week and then you just get back to, OK, 643 00:32:19,120 --> 00:32:22,560 I'm just going to waste all my time and I don't I don't know, man. 644 00:32:22,760 --> 00:32:26,720 It's tough for me because it hits home and I've worked jobs where I've been, 645 00:32:26,720 --> 00:32:31,400 you know, 50, 60 hours a week and the pay sucked and it was salary. 646 00:32:31,600 --> 00:32:33,000 And I had to be there all the time. 647 00:32:33,200 --> 00:32:37,280 So for me, I I'm just in the mindset and no one will ever get me out of this. 648 00:32:37,480 --> 00:32:38,920 It's just this is who I am. 649 00:32:39,040 --> 00:32:40,640 I don't want nothing to do with it. 650 00:32:40,840 --> 00:32:44,960 If it's not required, even if it is required, I'm going to figure out a little 651 00:32:45,160 --> 00:32:49,000 way to manipulate it so it doesn't suck the life out of me or my business, 652 00:32:49,000 --> 00:32:50,960 because I want to be happy when I do this. 653 00:32:50,960 --> 00:32:53,720 I want to do this for a long time and make a lot of money. 654 00:32:53,720 --> 00:32:56,800 And the only way I can do that is not have all the little distractions, 655 00:32:57,000 --> 00:33:02,120 I have a little crap going on and kind of think of ways where, OK, this is not required. 656 00:33:02,320 --> 00:33:05,920 Sure, it would be it would be great, Johnny, if I could just magically, 657 00:33:06,120 --> 00:33:09,960 you know, tissue wrap everything or put everything in a box or, you know, 658 00:33:09,960 --> 00:33:13,400 polybag every single item I'm sending to Amazon, even though it's not required. 659 00:33:13,600 --> 00:33:14,760 But that is not the case. 660 00:33:14,960 --> 00:33:18,240 And until that is the case, forget about it. 661 00:33:18,440 --> 00:33:21,800 All right, I want to talk about one that was reminded about it 662 00:33:21,800 --> 00:33:27,080 last week, because I another group I was given talking about a haul I was doing. 663 00:33:27,920 --> 00:33:31,360 And it was by the piece and that that's 664 00:33:31,560 --> 00:33:33,760 when you're buying by the piece, you got to count it. 665 00:33:33,760 --> 00:33:35,040 And there's a lot of things involved. 666 00:33:35,240 --> 00:33:37,240 This deal was a long, long term deal. 667 00:33:37,240 --> 00:33:39,360 And that's just what we've been doing since the get go. 668 00:33:39,560 --> 00:33:41,400 So how do you do business today? 669 00:33:41,600 --> 00:33:44,760 And thank you, Kevin, if you're listening, because I know you do listen to this. 670 00:33:44,960 --> 00:33:46,680 So this one's for you. 671 00:33:46,880 --> 00:33:49,840 He had said, why don't you just offer a flat amount? 672 00:33:49,840 --> 00:33:51,680 And that is correct methodology. 673 00:33:51,880 --> 00:33:53,960 Just buy it all out for a flat. 674 00:33:54,160 --> 00:33:55,760 I don't know. It's a room full of books. 675 00:33:55,960 --> 00:33:57,640 Hundred bucks. No, yes, no, yes. 676 00:33:57,840 --> 00:34:01,720 OK, one hundred fifty. You do the haggle a little bit of haggle. 677 00:34:01,920 --> 00:34:05,160 If you're doing it by the piece, you got to count it, you got to sort it. 678 00:34:05,200 --> 00:34:07,280 They may want to double count it to make sure it's right. 679 00:34:07,480 --> 00:34:09,120 A lot of time is lost there. 680 00:34:09,320 --> 00:34:13,080 And that is right. I also I have done purchases by the weight before. 681 00:34:13,280 --> 00:34:15,080 Well, you got to stack it. 682 00:34:15,080 --> 00:34:17,480 You got to make sure the container doesn't wobble. 683 00:34:17,480 --> 00:34:20,880 It's not touching the ground a lot of times lost there. 684 00:34:21,080 --> 00:34:26,880 The best way to purchase things is just a flat flat amount for the whole shebang. 685 00:34:27,080 --> 00:34:31,320 And I'm not talking about buyout necessarily, like put what you want in a pile. 686 00:34:31,520 --> 00:34:35,360 You're buying the pile of the stuff you're actually going to sell, not the junk. 687 00:34:35,560 --> 00:34:37,640 We're doing a buyout on junk, similar methodology. 688 00:34:37,840 --> 00:34:39,800 But OK, how much can I get for this? 689 00:34:40,000 --> 00:34:41,920 Let them talk first kind of deal. 690 00:34:42,120 --> 00:34:44,800 You're going to save so much time, energy and effort doing it that way. 691 00:34:44,800 --> 00:34:47,400 That is the best way to do it. 692 00:34:48,080 --> 00:34:51,040 It's man, you just hit it on the head. 693 00:34:51,240 --> 00:34:52,680 You have to evolve. 694 00:34:52,880 --> 00:34:56,400 And I think as any business evolves, as people continue to grow, 695 00:34:56,600 --> 00:35:00,320 at least what I've seen in the resale space, both on eBay and Amazon, 696 00:35:00,520 --> 00:35:05,000 is you get your time back so you can either spend that time to grow your 697 00:35:05,200 --> 00:35:08,640 business or just spend that time to do things you enjoy. 698 00:35:08,840 --> 00:35:13,120 Right. The people that are super successful realize, OK, 699 00:35:13,120 --> 00:35:15,640 there might be a period of time where it's going to suck. 700 00:35:15,640 --> 00:35:18,080 Right. And it's going to suck for one year. 701 00:35:18,280 --> 00:35:21,920 But at the end of that year, I'm going to be doing XYZ and I'm going to be able 702 00:35:21,920 --> 00:35:25,880 to step back, continue to grow my business, cut out these things, cut out those things. 703 00:35:26,080 --> 00:35:28,440 So the little things, dude, they will sink you. 704 00:35:28,640 --> 00:35:30,880 But they also can make your business boom. 705 00:35:31,080 --> 00:35:33,480 You just have to, you know, yet again, here we are. 706 00:35:33,520 --> 00:35:34,640 Get around somebody. 707 00:35:34,840 --> 00:35:37,680 If you're in a weird spot, you need somebody to evaluate your business. 708 00:35:37,680 --> 00:35:40,720 Get in a group, shoot somebody a message, give them a little bit of details. 709 00:35:40,720 --> 00:35:45,520 Everybody's going to respond to you, even if I'm in the most rotten mood or Johnny's 710 00:35:45,520 --> 00:35:49,480 in the most rotten mood, you send the man a message, you send the woman a message, 711 00:35:49,680 --> 00:35:52,240 whoever you're messaging, and you can get a response. 712 00:35:52,440 --> 00:35:55,160 And most people will tell you exactly, you know, 713 00:35:55,360 --> 00:35:58,400 I mean, Johnny, Johnny be a lot more 714 00:35:58,600 --> 00:36:01,600 drill sergeant than I will be, but you will get an answer. 715 00:36:01,600 --> 00:36:03,680 And there's a lot of little things we kind of can cut out. 716 00:36:03,680 --> 00:36:05,160 So that's going to do it for this week's episode. 717 00:36:05,360 --> 00:36:08,800 We will talk to you all next week. 718 00:36:08,800 --> 00:36:12,480 Thanks for listening to another episode of the Resellers Mindset Podcast. 719 00:36:12,680 --> 00:36:14,520 Today's full episode and all previous 720 00:36:14,720 --> 00:36:18,680 episodes are available to all YouTube members, along with the weekly Zoom call 721 00:36:18,880 --> 00:36:23,160 and private Discord, head on over to YouTube.com backslash to use book guy 722 00:36:23,160 --> 00:36:40,000 and consider joining for as little as two ninety nine a month.