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Welcome back to another episode of the Resellers Mindset

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podcast.

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My name is Mike, also known as the used book guy on YouTube,

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along with my friend and fellow full time reseller, Johnny B.

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We help people start and grow their reselling businesses

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from the ground up.

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We also have a weekly Zoom call and private Discord

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for all YouTube members.

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Head on over to youtube.com backslash

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used book guy to join the channel

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and gain access to the full length podcast Zoom call

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and private Discord today.

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Let's get into this week's episode.

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What is up, everybody?

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Welcome into another episode of Resellers Mindset podcast.

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The year now is 2025.

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What are we going to do, Johnny?

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Are we going to be rich?

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Are we going to be broke?

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Am I going back to CVS?

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Or am I going to be an Amazon billionaire?

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Let's get right on into it.

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So for me, 2025, year changes, no big deal.

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Just number, right?

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One little digit at the end of the four digit number.

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Goes up by one.

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Business continues as always.

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But for a lot of people, it's kind of a point of reflection.

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Where do they want to be this year?

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I'm not saying I'm a huge hater of New Year's resolutions.

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I just think there has to be actionable plans

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to make changes, right?

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We can sit here and say, hey, Johnny,

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I want to sell a million dollars.

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Johnny's like, OK, what are you going to do?

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I'm like, I don't know.

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I want to sell a million dollars, though.

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What's it going to be?

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So the New Year's brings in the resolutions.

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That brings in a lot of new resellers.

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That brings into a lot of people I want to make more money

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or any money reselling.

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And I think we have to realize that it's

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OK to have new goals.

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It's a new year.

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We should have new goals.

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We always should have goals, whether it's

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2024, 2025, 2026.

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We always should be working towards something

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and kind of refining our processes along the way.

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And I would say that I'm excited for a new year

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because 2024 was my best year.

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So having that challenge of being better than 2024

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kind of excites me.

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And I already have plans in place to kind of up my revenue,

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up my sales, and at the end of the day,

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what we all should only be the only thing that should be going

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up, the bank account at the end of the day.

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So for me, I have a lot of plans in place,

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different things I'm going to try.

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I'm curious what you're feeling on New Year's resolutions are

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and kind of, I don't know, what's your take on it?

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I think my biggest New Year's resolution,

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and we talked about this in a previous podcast,

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is I'm more of a focus on sell through rate of people

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going to buy it in a more timely fashion

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versus long tail big money items.

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It's not like I'm going to ignore those items altogether.

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It's just the bulk of my business, I think,

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is going to focus more on sell through rate.

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And to means to that end, that'll be me opening up

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a bigger and badder brick and mortar sometime in 2025,

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or this year rather, since we are in 2025 now,

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at the time of this release,

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and automating a few more systems

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and bringing on some staff like on the eBay.

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I don't think I need to touch eBay

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other than sending offers and monitoring the systems.

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I can have one photographer,

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I'm probably going to bring on a VA

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and teach them what I do.

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Maybe two of them, depending on the volume,

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because it's not worth my time anymore, honestly,

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but I do like the revenue from it.

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So I'm going to put my personal time

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into more on the buying aspect than the actual day to day.

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I'm going to do a lot more outside the book cave sourcing.

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I think I'm actually going to go out this year a lot more.

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I'm planning on doing that.

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I'm probably going to focus on counties around my area

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and then expand my bubble outward

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and see where that can take me.

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And then I think I'm going to add video games in the mix,

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because a lot of my friends that are resellers,

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they do video games.

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And I see the kind of money they make

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and they're sending in less than I am

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as far as quantity goes, but their ASP is much higher

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and their selfie rate is much higher.

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So I think incorporating that into my business model

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is a smart play for myself.

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Still going to do CDs, still going to do DVDs,

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and always, always and forever going to be doing books.

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And I think the last little fundamental change,

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I'm going to get into merchant slash cross-listing,

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because there are items that I will just naturally accumulate

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where it's not worth sending in to FBA,

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it's not worth technically listing on eBay, just in eBay.

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But if I cross-list it, it can yield me a few dollars.

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But even then, I mean, very hands-off, it's more of,

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here's a bucket of merchant slash cross-listing items,

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you, Mr. Cross-lister, go do it

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and do the put away and the shipping and all that.

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So a lot of changes in 2025 for me.

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When those will take effect will depend on my cashflow,

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but if my business model is spot on,

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it should just come naturally and organically.

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It's not like a, well, I have 300 grand in the bank right now,

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here you go, business, and we're off.

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No, it doesn't work like that.

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Changes happen gradually.

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So these are all my plans I'm hoping to execute

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along the 2025 year.

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And if I'm short on a few of them, that's okay,

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it'll spill off into 2026.

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But yeah, I plan to do a lot more hustle

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and get a lot more income, but also spend a lot more

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in reinvesting in the business.

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Hopefully we both are moved by the time

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we have this conversation next year,

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because you're looking to move.

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I've been looking to buy a house.

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I just, I don't wanna rush into anything.

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I've been so calculated financially

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up until this point in my life

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that it's not just, oh, go buy a house, Mike.

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Like a lot of people, whenever I talk about it,

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they're like, oh, just go buy a house.

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I'm like, yeah, well, it's gotta be the right,

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it's gotta be in the right location.

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It's gotta be the right price.

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I'm not just doing it just to do it, right?

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So that'll be a big change for me,

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hopefully this year as well.

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You moving as well.

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So we're gonna have potentially our whole lives

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being uprooted and moved, you know,

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hour or so away, depending how far you go,

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depending how far I move.

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So that'll be a big change, but I think we can, you know,

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get our business to a point where when the change comes,

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we can easily make the transition.

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And I think transitioning your goals is what you have to do

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because we can sit down and write 300K on a piece of paper,

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on the calendar, on the whiteboard we got.

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But more importantly is, well, okay, that's just a number.

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What are the steps?

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What are you gonna change to get there?

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And I do think 2025 had this,

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we talk about this all the time,

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there's no better time than today

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to double down on what's working or even start reselling,

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even though you hear all the noise

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and people are getting banned on Amazon,

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eBay, the website's down 35 times a day.

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You can't sell anything.

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I think now if you do it the right way,

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there's no better time.

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Regardless of all the noise you hear,

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if you just block this all out and go away from social media,

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never watch another reselling video,

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never listen to another podcast and just start your business

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and learn the hard way as you go, you make mistakes,

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you learn from the mistakes,

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you would by far leaps and bounds exceed any goal you had

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in your reselling business.

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I agree with that.

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I listened to, when I started, I was listening

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and watching everything, attending an abundance

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of calls and all these groups.

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Today, I do very little of that.

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My circle of listening time or watching time

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or being involved time has shrunk dramatically

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and more time in the business.

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And I think that's just a reseller journey

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that you have to go down.

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Eventually you will transition to that too

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because there's not a lot of new things

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or innovation being said these days.

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So it's like, it's the same old thing.

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And well, if it's the same old thing,

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I already know the answer,

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I already know the outcome of this conversation.

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Do I need to listen to it again?

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The answer right now to me is no,

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is no, unless I'm missing something fundamental

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and then I've made a mistake along my journey.

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And then maybe perhaps I need to go back

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and do some research and learn and all of that.

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But no, new efforts on research and learning,

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that's put into what makes my life easier?

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What tool can I get?

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What's available?

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Being aware in that space,

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I think is more of where I'm at in these days.

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If I can find a tool or an application or a new process

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or even a machine to take a lot of the workload off of me

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to free up my time,

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that is worth my time investment

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looking that stuff up at this stage.

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All right, Johnny, it's time to piss off all the listeners.

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Let's do it.

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Let's do it.

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Johnny's favorite part, Johnny's favorite segment,

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just piss off everybody's segment.

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My goal is to have one subscriber on this channel.

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Let's go.

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All right, so if we look back to last year, 2024,

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people are going to say that it was,

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the economy had a lot of effect on their reselling business

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and why they couldn't get sales or grow their business.

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And the platforms were busted, the fees are high.

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So we get stuck with challenging them on the point

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that we both had our best years so far

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selling on our respective platforms for ourselves.

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So we fall into this weird trap of,

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well, what do we do if 2025 is no different?

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What if it's worse?

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What if the economy in people's eyes is worse?

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Because I think a lot of people are banking on this year

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being better than last year,

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but how do you categorize better?

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To them, it just means more sales by not doing more work

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because that's the only even comparison we have is

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everything you do stays the exact same,

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but it's a better year for you because the world,

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the economy is better for everybody.

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So people have more spendable income.

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And I challenge people on that to not just bank on,

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well, 2024 was so shitty that there's no way 2025

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can be worse.

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I'm a firm believer when it rains, it pours,

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especially in life when things happen,

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they seem to pile up pretty quickly.

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So I could care less what's going on out there

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in the universe.

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My goal is what worked for me last year,

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I'm doubling down on that because if 2024 was the worst year

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and it was my best year, I mean 2025, Johnny,

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I'm looking at billions and trillions of dollars in sales.

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What's up Amazon sellers,

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we wanted to take a second to talk about GoToLister,

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the software me and Johnny both use to list

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and manage our inventory and grow our businesses.

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With the fastest listing speeds out there

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and building profit analytics, it's a no brainer.

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Easily and quickly have items available for sale

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using 2D barcodes and get more for your items

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00:10:37,200 --> 00:10:39,240
with its built in smart pricing.

260
00:10:39,240 --> 00:10:41,320
Make sure to check out the 30 day free trial

261
00:10:41,320 --> 00:10:43,960
at gotolister.com backslash Mike

262
00:10:43,960 --> 00:10:46,200
or using the link in the description below.

263
00:10:47,200 --> 00:10:51,280
I mean, yeah, I mean, things outside of your control,

264
00:10:51,280 --> 00:10:52,800
you can never predict in a crystal ball

265
00:10:52,800 --> 00:10:56,000
or any kind of forecasting, the market tanks,

266
00:10:58,280 --> 00:11:01,000
cost of goods go up, mailing goes up,

267
00:11:01,000 --> 00:11:03,040
all of these things, right?

268
00:11:03,040 --> 00:11:05,640
So what do you do to counteract these things?

269
00:11:05,640 --> 00:11:08,560
Well, like you said, you double down on what's working,

270
00:11:08,560 --> 00:11:10,840
do more of that to get more income in the bank.

271
00:11:10,840 --> 00:11:12,040
If it works, it works.

272
00:11:12,040 --> 00:11:14,520
If it's a tried and true, well, stick to it.

273
00:11:14,520 --> 00:11:18,200
Now, you may wanna look into things

274
00:11:18,200 --> 00:11:22,240
that no matter what the economic state of the world

275
00:11:22,240 --> 00:11:25,040
and or fee adjustments, maybe put some money

276
00:11:25,040 --> 00:11:27,320
into that aspect of your business model.

277
00:11:27,320 --> 00:11:31,080
For me, I believe that,

278
00:11:31,080 --> 00:11:33,440
and people are gonna pull out their hair when I say this.

279
00:11:33,440 --> 00:11:35,440
For me, my route, I'm going on that,

280
00:11:35,440 --> 00:11:36,400
there's multiple routes,

281
00:11:36,400 --> 00:11:39,120
but my personal one is brick and mortar.

282
00:11:39,120 --> 00:11:41,000
Doesn't matter if eBay shuts down,

283
00:11:41,000 --> 00:11:42,960
doesn't matter if Amazon shuts down,

284
00:11:42,960 --> 00:11:46,200
my open sign is still open as long as I can do the rent.

285
00:11:46,200 --> 00:11:49,440
And then it's just a matter of bringing traffic to me.

286
00:11:49,440 --> 00:11:52,760
And then having a business outside of reselling potentially,

287
00:11:52,760 --> 00:11:54,000
that is another route.

288
00:11:54,000 --> 00:11:57,880
Or some people like their investments in real estate

289
00:11:57,880 --> 00:12:00,000
and stocks and all of that.

290
00:12:00,000 --> 00:12:05,000
Moding yourself in where you're not just all in helps a lot.

291
00:12:05,440 --> 00:12:09,040
What I mean by mode is you have multiple streams

292
00:12:09,040 --> 00:12:10,440
of incomes coming in.

293
00:12:10,440 --> 00:12:12,960
I mean, you have YouTube, that is your thing.

294
00:12:12,960 --> 00:12:14,600
Me, it's gonna be brick and mortar.

295
00:12:14,600 --> 00:12:19,120
So having multiple streams in the worst case scenario

296
00:12:19,120 --> 00:12:21,960
for one of them doesn't mean that all of them

297
00:12:21,960 --> 00:12:24,720
are in the worst case scenario, just one factor.

298
00:12:24,720 --> 00:12:28,560
But if you're just monode in a singular thing

299
00:12:28,560 --> 00:12:33,320
that produces money, when that thing goes awry,

300
00:12:33,320 --> 00:12:36,960
you're not as, or released in minutes and fucked

301
00:12:36,960 --> 00:12:40,360
as you would be otherwise by diversifying.

302
00:12:41,400 --> 00:12:43,680
You think that's kind of what happened in 2024

303
00:12:43,680 --> 00:12:48,080
is people just kind of only had this one source

304
00:12:48,080 --> 00:12:51,400
and they had an expectation from previous years

305
00:12:51,400 --> 00:12:52,680
or from when they started,

306
00:12:52,680 --> 00:12:54,200
when we talked about it all the time,

307
00:12:54,200 --> 00:12:55,440
when they were giving money away

308
00:12:55,440 --> 00:12:58,160
and people could only shop online.

309
00:12:58,160 --> 00:13:00,680
Do you think that kind of is what caused

310
00:13:00,680 --> 00:13:03,680
like the huge reseller resignation of 2024?

311
00:13:03,680 --> 00:13:06,960
And do you think that in 2025,

312
00:13:06,960 --> 00:13:08,520
we're gonna have the same aspect

313
00:13:08,520 --> 00:13:10,560
because people aren't gonna change their businesses?

314
00:13:10,560 --> 00:13:13,000
Or do you think people are gonna be more uppity

315
00:13:13,000 --> 00:13:15,560
in the reselling world because maybe now that,

316
00:13:15,560 --> 00:13:19,760
magically the economy is better because of stupid politics

317
00:13:19,760 --> 00:13:23,000
that have no effect on your direct life change

318
00:13:23,000 --> 00:13:24,440
and you're gonna be a new president.

319
00:13:24,440 --> 00:13:28,280
And for me, I only worry about what I can control

320
00:13:28,280 --> 00:13:31,160
at the end of the day, but I know for a fact resellers,

321
00:13:31,160 --> 00:13:35,520
we look for reasons and excuses outside of our control

322
00:13:35,520 --> 00:13:39,000
to blame our business success or failures on.

323
00:13:40,160 --> 00:13:41,200
Here's what I see.

324
00:13:41,200 --> 00:13:44,880
If you join up as a reseller in COVID error,

325
00:13:44,880 --> 00:13:47,080
you've either made adjustments by now

326
00:13:47,080 --> 00:13:48,920
or you're out of the game by now

327
00:13:48,920 --> 00:13:52,200
and, or you're on your way out of the game.

328
00:13:52,200 --> 00:13:55,680
So, but there's a coin flip to that.

329
00:13:55,680 --> 00:13:58,280
So all those people are gonna be leaving

330
00:13:58,280 --> 00:14:02,160
and all the people that wanted enough

331
00:14:02,160 --> 00:14:04,400
because they are making it in their day job,

332
00:14:04,400 --> 00:14:06,400
they're gonna come into the market space now.

333
00:14:06,400 --> 00:14:09,560
So I think we're gonna see another boom of resellers.

334
00:14:09,560 --> 00:14:13,440
A lot of part-timers come in and make a go of it.

335
00:14:13,440 --> 00:14:15,960
And then of those, that new boom,

336
00:14:15,960 --> 00:14:17,360
I don't know how many of them are making,

337
00:14:17,360 --> 00:14:19,120
but we're gonna get some amazing new resellers,

338
00:14:19,120 --> 00:14:21,760
I think in the next two to three years come along.

339
00:14:21,760 --> 00:14:24,280
And all there are gonna be a lot more complainers

340
00:14:24,280 --> 00:14:26,880
because that new injection of people,

341
00:14:26,880 --> 00:14:28,920
they didn't have the COVID dollars.

342
00:14:28,920 --> 00:14:29,920
So they're gonna be hungrier

343
00:14:29,920 --> 00:14:32,000
because they're not getting money left and right.

344
00:14:32,000 --> 00:14:34,360
And they're gonna have to grind harder.

345
00:14:34,360 --> 00:14:36,240
They're gonna have to want it more.

346
00:14:36,240 --> 00:14:39,400
So again, I think we're gonna see some beautiful resellers

347
00:14:39,400 --> 00:14:41,800
come along in the next two to three years.

348
00:14:41,800 --> 00:14:45,400
That is a 100% great take because they don't,

349
00:14:45,400 --> 00:14:48,040
they never had the experience of the free money.

350
00:14:48,040 --> 00:14:49,720
So they don't have the expectation

351
00:14:49,720 --> 00:14:50,880
of the free money numbers,

352
00:14:50,880 --> 00:14:53,640
which is 100% only gonna benefit them.

353
00:14:53,640 --> 00:14:57,440
That's kind of, it'll be fun to see what happens,

354
00:14:57,440 --> 00:14:59,440
how it shakes out overall in reselling

355
00:14:59,440 --> 00:15:02,360
and being on YouTube and we do the podcast

356
00:15:02,360 --> 00:15:04,960
and a lot of these groups doing a lot of coaching calls.

357
00:15:04,960 --> 00:15:07,360
I'll be curious to see what the temperament is.

358
00:15:07,360 --> 00:15:09,720
I would say 2024 was a lot of people

359
00:15:09,720 --> 00:15:13,840
trying to either make the money part-time

360
00:15:13,840 --> 00:15:16,160
or try to turn their reselling business

361
00:15:16,160 --> 00:15:17,320
into a full-time hobby.

362
00:15:17,320 --> 00:15:18,680
I've seen success in both

363
00:15:18,680 --> 00:15:21,280
and I've seen absolute failures in both.

364
00:15:21,280 --> 00:15:24,200
And I think as we roll into this new year,

365
00:15:24,200 --> 00:15:26,520
you have to have a clear goal in mind

366
00:15:26,520 --> 00:15:28,560
and a clear basically,

367
00:15:28,560 --> 00:15:30,720
when I worked at CBS as a store manager,

368
00:15:30,720 --> 00:15:32,440
you would have to have a goal

369
00:15:32,440 --> 00:15:33,960
and then you would have to have a plan of action

370
00:15:33,960 --> 00:15:34,800
to get there, right?

371
00:15:34,800 --> 00:15:35,880
You go and just say,

372
00:15:35,880 --> 00:15:38,760
oh, our customer service score is gonna be 90.

373
00:15:38,760 --> 00:15:40,600
Well, they wanna know how do you plan on getting it

374
00:15:40,600 --> 00:15:42,080
from 80 to 90, right?

375
00:15:42,080 --> 00:15:43,560
You need to have a measurable-

376
00:15:43,560 --> 00:15:44,760
It's like a business plan.

377
00:15:44,760 --> 00:15:46,280
There needs to be measurable steps.

378
00:15:46,280 --> 00:15:47,160
That was the big thing.

379
00:15:47,160 --> 00:15:49,720
Measurable steps, not just, well, I'm gonna do more.

380
00:15:49,720 --> 00:15:52,360
No, it has to be something we can measure to see

381
00:15:52,360 --> 00:15:54,880
if this is actually helping or hurting you.

382
00:15:54,880 --> 00:15:56,960
So your goals need to have measurable steps.

383
00:15:56,960 --> 00:15:58,320
Are you actually gonna go to more stores?

384
00:15:58,320 --> 00:16:00,560
And if you do, how many more stores are you gonna go to?

385
00:16:00,560 --> 00:16:02,000
Are you actually gonna send in more items?

386
00:16:02,000 --> 00:16:02,960
If so, how many items?

387
00:16:02,960 --> 00:16:03,920
Are you gonna list more items?

388
00:16:03,920 --> 00:16:05,000
How many more items?

389
00:16:05,000 --> 00:16:06,520
There has to be something you can measure.

390
00:16:06,520 --> 00:16:08,280
It just can't be these willy-nilly things like,

391
00:16:08,280 --> 00:16:09,400
I'm gonna list more.

392
00:16:09,400 --> 00:16:10,800
Well, cool, me too.

393
00:16:10,800 --> 00:16:11,640
Yes, I'm gonna list more.

394
00:16:11,640 --> 00:16:13,960
Is that one more or is that 50 more?

395
00:16:13,960 --> 00:16:17,400
And if you're listing more, is your current model working?

396
00:16:17,400 --> 00:16:19,880
Or are you gonna create a more broken model

397
00:16:19,880 --> 00:16:21,640
and more intensely broken?

398
00:16:23,080 --> 00:16:25,480
Or no, it works and you're going full bore on it

399
00:16:25,480 --> 00:16:26,680
and you're gonna do fantastic.

400
00:16:26,680 --> 00:16:28,600
I mean, these are things you have to analyze.

401
00:16:28,600 --> 00:16:30,680
Like, look at your business, is it working?

402
00:16:30,680 --> 00:16:33,480
Are you getting the, on a single sale,

403
00:16:33,480 --> 00:16:34,680
what is your takeaway?

404
00:16:34,680 --> 00:16:36,760
What is your average percent takeaway?

405
00:16:36,760 --> 00:16:38,200
Are you doing 50%?

406
00:16:38,200 --> 00:16:39,480
Are you doing 20%?

407
00:16:39,480 --> 00:16:42,840
Can you make a business off a 20% margin rate of return?

408
00:16:42,840 --> 00:16:44,920
Rate of return, back to you.

409
00:16:44,920 --> 00:16:47,040
And then of that 20%, let's pay taxes on it.

410
00:16:47,040 --> 00:16:48,840
Let's take up the cost of goods.

411
00:16:48,840 --> 00:16:51,360
Let's take out all the little fees out of that 20%

412
00:16:51,360 --> 00:16:54,560
that is a true remaining amount

413
00:16:54,560 --> 00:16:56,520
that's left in the bank account.

414
00:16:56,520 --> 00:16:58,080
And now it's scaling that up.

415
00:16:58,080 --> 00:16:59,160
Can you live off that?

416
00:16:59,160 --> 00:17:01,480
Can you retire off of that?

417
00:17:01,480 --> 00:17:03,480
Yes, no, these are questions.

418
00:17:03,480 --> 00:17:07,300
You need to ask yourself today, not tomorrow, today.

419
00:17:08,240 --> 00:17:10,280
It's tough for some because you have no boss, right?

420
00:17:10,280 --> 00:17:12,240
You got nobody you have to answer to.

421
00:17:12,240 --> 00:17:13,840
You kind of can just do whatever you want.

422
00:17:13,840 --> 00:17:16,360
It's like the benefit of reselling

423
00:17:16,360 --> 00:17:17,720
is that you can have your own schedule,

424
00:17:17,720 --> 00:17:19,520
but that's like the biggest downfall of people

425
00:17:19,520 --> 00:17:22,760
because most people need the structure in their life of,

426
00:17:22,760 --> 00:17:24,760
okay, here's my schedule for the next two weeks.

427
00:17:24,760 --> 00:17:26,160
Here's when I got to show up.

428
00:17:26,160 --> 00:17:27,640
Here's when I can have all.

429
00:17:27,640 --> 00:17:29,040
In reselling, that's not the case.

430
00:17:29,040 --> 00:17:31,400
So a lot of people at start this aren't accustomed

431
00:17:31,400 --> 00:17:32,520
to having the freedom.

432
00:17:32,520 --> 00:17:35,280
And you can easily lose all your money

433
00:17:35,280 --> 00:17:36,840
and all of your time in reselling

434
00:17:36,840 --> 00:17:39,400
if you're not kind of calculated from beginning to end.

435
00:17:39,400 --> 00:17:43,120
And I think the biggest takeaway for me in 2024,

436
00:17:43,120 --> 00:17:45,280
maybe my biggest pet peeve with 2024

437
00:17:45,280 --> 00:17:47,040
that I've seen from resellers

438
00:17:47,040 --> 00:17:50,720
is we are trying to get all the money all of the time.

439
00:17:50,720 --> 00:17:54,240
And my mindset in 2024 was give me any of the money

440
00:17:55,160 --> 00:17:58,080
all of the time and I'm gonna be a okay.

441
00:17:58,080 --> 00:18:01,400
And that literally transformed my business.

442
00:18:01,400 --> 00:18:05,080
And I think in 2025, we have to have that mindset is

443
00:18:05,080 --> 00:18:07,240
let's price our items to sell.

444
00:18:07,240 --> 00:18:09,400
Let's aggressively price our items.

445
00:18:09,400 --> 00:18:11,040
Let's aggressively source our items.

446
00:18:11,040 --> 00:18:12,640
Let's get our items for cheaper.

447
00:18:12,640 --> 00:18:15,160
So we can sell it for less and make more money

448
00:18:15,160 --> 00:18:17,280
than somebody who's paying more for the item

449
00:18:17,280 --> 00:18:18,280
and selling it less.

450
00:18:18,280 --> 00:18:19,600
That gives you the upper hand.

451
00:18:19,600 --> 00:18:21,760
We always think of ourselves as resellers

452
00:18:21,760 --> 00:18:22,760
as the little guy, right?

453
00:18:22,760 --> 00:18:24,160
Like me and John, you're the little guy

454
00:18:24,160 --> 00:18:26,160
compared to some of these huge book companies

455
00:18:26,160 --> 00:18:27,600
that have warehouses.

456
00:18:27,600 --> 00:18:30,240
Well, the reason they can go down to six dollars on a book

457
00:18:30,240 --> 00:18:33,120
is because they have an infinite supply of them.

458
00:18:33,120 --> 00:18:35,920
You as a single reseller can stumble into the same thing

459
00:18:35,920 --> 00:18:38,400
if you just actually open your eyes and look.

460
00:18:38,400 --> 00:18:41,920
So for me, I want any of the money all of the time.

461
00:18:41,920 --> 00:18:43,400
Even if that means I sell an item

462
00:18:43,400 --> 00:18:45,720
and I wind up breaking even or even if I lose a quarter,

463
00:18:45,720 --> 00:18:47,600
the item is still going from my inventory.

464
00:18:47,600 --> 00:18:49,720
It had a shot when I sent it in initially

465
00:18:49,720 --> 00:18:51,120
to sell for profit.

466
00:18:51,120 --> 00:18:52,920
Not everything is going to sell.

467
00:18:52,920 --> 00:18:54,520
Not everything that is going to sell

468
00:18:54,520 --> 00:18:55,800
is gonna sell for profit.

469
00:18:55,800 --> 00:18:57,640
But if I can just turn that inventory over,

470
00:18:57,640 --> 00:19:00,440
maybe recoup some or just get it out of my inventory,

471
00:19:00,440 --> 00:19:01,840
that's better than it just sitting there.

472
00:19:01,840 --> 00:19:04,520
But for some reason, we have to be the guy or the girl

473
00:19:04,520 --> 00:19:08,360
that's like, I know I can get $50 for this remote.

474
00:19:08,360 --> 00:19:09,720
I'm not taking a penny less,

475
00:19:09,720 --> 00:19:13,520
even if there's 10 other people selling it for $40 or $30.

476
00:19:14,520 --> 00:19:15,360
Right.

477
00:19:15,360 --> 00:19:18,560
And here's another big takeaway.

478
00:19:18,560 --> 00:19:21,200
Like earlier on, and I get why you have to do this early on,

479
00:19:21,200 --> 00:19:22,760
because every dollar is precious.

480
00:19:22,760 --> 00:19:26,040
The haggling for deals, I do less of that these days.

481
00:19:26,040 --> 00:19:27,640
I just say yes, normally.

482
00:19:27,640 --> 00:19:30,080
Or if the deal's a no-go, I just say no.

483
00:19:30,080 --> 00:19:32,040
But if I'm gonna make money

484
00:19:32,040 --> 00:19:34,520
and their number's a little higher than what I want,

485
00:19:34,520 --> 00:19:36,800
I'm not gonna tell them no, I'm not gonna counter offer.

486
00:19:36,800 --> 00:19:38,440
I'm just gonna say yes.

487
00:19:38,440 --> 00:19:41,000
Yes, they're making money, I'm making money,

488
00:19:41,000 --> 00:19:41,920
it's a total win.

489
00:19:42,880 --> 00:19:45,520
Because the reason that is important to me,

490
00:19:45,520 --> 00:19:47,040
because I know there's people in the comments like,

491
00:19:47,040 --> 00:19:49,360
you fool, you could have gotten it for less.

492
00:19:49,360 --> 00:19:51,120
Like, you're probably right.

493
00:19:51,120 --> 00:19:54,280
But I'm looking more in relationship building these days

494
00:19:54,280 --> 00:19:58,120
and I want them to contact me again and again and again.

495
00:19:58,120 --> 00:19:59,720
And if I nickel and dime them,

496
00:19:59,720 --> 00:20:04,720
I'm not, how do I word this correctly?

497
00:20:06,080 --> 00:20:07,600
I'm not worth their time anymore.

498
00:20:07,600 --> 00:20:08,640
They're never gonna call me again.

499
00:20:08,640 --> 00:20:10,840
I wanna be worth their time every time.

500
00:20:12,400 --> 00:20:14,360
And I think that's fundamentally important

501
00:20:14,360 --> 00:20:16,880
in long-term relationship building.

502
00:20:16,880 --> 00:20:18,480
I'm all about the long-term.

503
00:20:18,480 --> 00:20:21,760
Now, the little one-off deals on Facebook

504
00:20:21,760 --> 00:20:25,520
or free pickups and all of this,

505
00:20:25,520 --> 00:20:28,680
I mean, I've kind of outgrown that, honestly.

506
00:20:28,680 --> 00:20:31,520
And I'm looking for established people

507
00:20:31,520 --> 00:20:33,840
that get what I sell on a regular basis

508
00:20:33,840 --> 00:20:36,000
and I wanna be their go-to person

509
00:20:36,000 --> 00:20:38,640
when they have excess inventory or they have inventory

510
00:20:38,640 --> 00:20:41,360
they don't even know what to deal with that is up my alley.

511
00:20:41,360 --> 00:20:44,040
I wanna be at the top of the call list for that.

512
00:20:44,040 --> 00:20:47,400
And me nickel and diming them will not produce that.

513
00:20:47,400 --> 00:20:49,040
And it doesn't matter if you're doing libraries,

514
00:20:49,040 --> 00:20:50,200
it doesn't matter if you're talking about

515
00:20:50,200 --> 00:20:54,040
thrift store managers or estate sales or auction houses,

516
00:20:54,040 --> 00:20:58,640
or even fellow resellers who pick up stuff for you.

517
00:21:00,480 --> 00:21:05,480
What I can do to grow my crop of being the go-to calls,

518
00:21:06,360 --> 00:21:09,320
that's my goal these days is to be that person.

519
00:21:10,880 --> 00:21:12,360
Let's get into some outlooks.

520
00:21:13,320 --> 00:21:16,040
Well, first will be Outlook on Amazon

521
00:21:16,040 --> 00:21:18,600
because that's the main platform we both sell on.

522
00:21:18,600 --> 00:21:22,680
So my Outlook 2025 on Amazon overall is a platform.

523
00:21:22,680 --> 00:21:25,440
At the end of 2024, basically Q4,

524
00:21:25,440 --> 00:21:28,120
a lot of people were getting jammed up with IP complaints

525
00:21:28,120 --> 00:21:29,320
and losing their accounts

526
00:21:30,360 --> 00:21:32,240
because they didn't have chain of custody of products.

527
00:21:32,240 --> 00:21:34,800
I think in 2025, we'll probably see more of the same

528
00:21:34,800 --> 00:21:36,600
because at the end of the day,

529
00:21:36,600 --> 00:21:38,800
there's a lot of bad players out there on Amazon.

530
00:21:38,800 --> 00:21:41,720
So I think the section threes will continue,

531
00:21:41,720 --> 00:21:43,880
but there are ways to kind of get around it

532
00:21:43,880 --> 00:21:45,440
and actually keep your account.

533
00:21:45,440 --> 00:21:46,720
So for people like me and you,

534
00:21:46,720 --> 00:21:48,360
it's really not that much of concern

535
00:21:48,360 --> 00:21:50,320
as long as you do things legitimately.

536
00:21:50,320 --> 00:21:51,760
I think overall sales-wise,

537
00:21:51,760 --> 00:21:54,320
I think Amazon's gonna continue to grow.

538
00:21:54,320 --> 00:21:57,480
Now they've upgraded from the gas cars

539
00:21:57,480 --> 00:21:59,240
and now they got the electric Amazon

540
00:21:59,240 --> 00:22:01,000
that's delivering around me.

541
00:22:01,000 --> 00:22:02,760
They built a new Amazon warehouse

542
00:22:02,760 --> 00:22:04,880
literally within walking distance of my storage unit.

543
00:22:04,880 --> 00:22:07,000
I think Amazon's gonna continue to grow.

544
00:22:07,000 --> 00:22:09,000
I think their infrastructure is too strong.

545
00:22:09,000 --> 00:22:11,400
The idea of skipping USPS

546
00:22:11,400 --> 00:22:13,720
and getting people their stuff same day, a day,

547
00:22:13,720 --> 00:22:15,320
two days at the longest,

548
00:22:15,320 --> 00:22:17,800
is going to continue to create a marketplace

549
00:22:17,800 --> 00:22:20,480
that's basically sucks for other platforms

550
00:22:20,480 --> 00:22:22,200
because you can't compete, right?

551
00:22:22,200 --> 00:22:24,560
Even if you ship all your stuff same day with eBay,

552
00:22:24,560 --> 00:22:26,920
you still gotta wait for USPS to get it to the customer.

553
00:22:26,920 --> 00:22:29,880
And people are so accustomed to the Amazon Prime

554
00:22:29,880 --> 00:22:32,240
one, two day to get your stuff same day

555
00:22:32,240 --> 00:22:35,200
that it sucks to sell on other platforms

556
00:22:35,200 --> 00:22:37,320
because if that customer has that expectation

557
00:22:37,320 --> 00:22:39,880
to get it within two days, it's just not gonna happen.

558
00:22:39,880 --> 00:22:42,400
I think Amazon's gonna continue to grow.

559
00:22:42,400 --> 00:22:45,640
I personally feel like I definitely will have higher revenue

560
00:22:45,640 --> 00:22:49,040
in 2025 than I did in 2024.

561
00:22:49,040 --> 00:22:52,080
I think the platform's still a great platform to start on.

562
00:22:52,080 --> 00:22:53,920
Yes, there's hurdles, but all I can say

563
00:22:53,920 --> 00:22:56,120
is every hurdle you jump, somebody else

564
00:22:56,120 --> 00:22:57,640
is hitting that hurdle face on

565
00:22:57,640 --> 00:22:59,160
and they're not getting to the next one.

566
00:22:59,160 --> 00:23:02,000
So everything you do to get involved today

567
00:23:02,000 --> 00:23:04,720
and all the little headaches, it's all worth it in the end.

568
00:23:04,720 --> 00:23:07,320
What's your outtake on 2025 on Amazon?

569
00:23:09,160 --> 00:23:12,640
I mean, no fee adjustments which is gonna be nice.

570
00:23:12,640 --> 00:23:14,680
I mean, let me rephrase.

571
00:23:14,680 --> 00:23:18,440
No new fees doesn't mean they can't increase current fees.

572
00:23:18,440 --> 00:23:20,680
That's the language of what's been pumped out to us.

573
00:23:20,680 --> 00:23:23,240
So I expect them to increase current fees

574
00:23:23,240 --> 00:23:25,520
somewhere along the lines of 2025.

575
00:23:28,080 --> 00:23:31,760
And I think what I'm putting into Amazon,

576
00:23:31,760 --> 00:23:34,960
again, focusing on a higher sell through rate,

577
00:23:34,960 --> 00:23:36,960
probably lower margin, but a higher sell through rate

578
00:23:36,960 --> 00:23:39,000
is gonna sell within the six month window.

579
00:23:40,360 --> 00:23:42,880
And things that go beyond that six month window,

580
00:23:42,880 --> 00:23:45,560
they really gotta be worth the dollar amount.

581
00:23:45,560 --> 00:23:47,760
Like it could sit there for three years

582
00:23:47,760 --> 00:23:49,920
in the Amazon warehouse and it's okay.

583
00:23:49,920 --> 00:23:53,960
Those kind of items, not the $30 item

584
00:23:53,960 --> 00:23:55,440
that may or may not sell.

585
00:23:56,920 --> 00:24:01,920
And working more on taking a step back

586
00:24:04,160 --> 00:24:08,120
from like the box packing and more on the buying aspects.

587
00:24:08,120 --> 00:24:11,440
I think that is, and that comes with employees

588
00:24:12,560 --> 00:24:13,720
and staff and all that.

589
00:24:13,720 --> 00:24:18,720
But I think that's my biggest projection outcome

590
00:24:19,000 --> 00:24:21,600
of 2025 for Amazon for myself.

591
00:24:21,600 --> 00:24:25,280
As far as Amazon as a whole, I expect some,

592
00:24:27,520 --> 00:24:30,600
I expect some exodus from at least the media market

593
00:24:30,600 --> 00:24:33,040
and or reselling on Amazon in general.

594
00:24:33,040 --> 00:24:35,560
Cause I don't think all the kicking and screaming

595
00:24:35,560 --> 00:24:37,560
we saw this year, they're not gonna survive two years,

596
00:24:37,560 --> 00:24:38,600
the same thing.

597
00:24:38,600 --> 00:24:39,680
Yeah, for sure.

598
00:24:39,680 --> 00:24:41,200
I agree.

599
00:24:41,200 --> 00:24:44,800
Let's get into the one that I really don't sell on is eBay.

600
00:24:44,800 --> 00:24:47,400
But I do have a, I'm strongly opinion on eBay

601
00:24:47,400 --> 00:24:49,560
because when I list something on eBay, it sells.

602
00:24:49,560 --> 00:24:51,320
If it's once a month, once every three months,

603
00:24:51,320 --> 00:24:53,600
it's a desirable item at a good price

604
00:24:53,600 --> 00:24:55,120
and it actually sells.

605
00:24:55,120 --> 00:24:57,240
So I'm a firm believer of all the people

606
00:24:57,240 --> 00:24:58,680
that are out there crushing on eBay

607
00:24:58,680 --> 00:25:01,200
that it can be a beautiful business

608
00:25:01,200 --> 00:25:05,640
if you actually list desirable items at desirable prices.

609
00:25:05,640 --> 00:25:08,520
And I mean, that just sums up any business in life, right?

610
00:25:08,520 --> 00:25:09,640
If you provide a service,

611
00:25:09,640 --> 00:25:11,120
a good service at a good price,

612
00:25:11,120 --> 00:25:13,840
yes, you will actually get clients

613
00:25:13,840 --> 00:25:15,760
and yes, you will actually make money.

614
00:25:15,760 --> 00:25:17,520
I think the outlook for eBay,

615
00:25:17,520 --> 00:25:20,720
I think the people that are winning now

616
00:25:20,720 --> 00:25:22,920
all continue to win and if they wanna grow,

617
00:25:22,920 --> 00:25:25,520
then it's definitely 100% possible.

618
00:25:25,520 --> 00:25:28,160
And I think what you said in the Amazon space is,

619
00:25:28,160 --> 00:25:31,280
I think a lot of people are burnt out on eBay

620
00:25:31,280 --> 00:25:32,600
that aren't getting the sales

621
00:25:32,600 --> 00:25:34,120
and aren't treating the platform right

622
00:25:34,120 --> 00:25:36,320
and aren't listing the quality items.

623
00:25:36,320 --> 00:25:38,800
It's harder and harder to get to run my eBay call

624
00:25:38,800 --> 00:25:42,400
because I'm like, well, it's a little easier on Amazon

625
00:25:42,400 --> 00:25:44,080
if you really want.

626
00:25:44,080 --> 00:25:47,840
Yeah, it's tough because people have been accustomed

627
00:25:47,840 --> 00:25:51,000
to getting this success on eBay,

628
00:25:51,000 --> 00:25:52,560
regardless of what you're listing,

629
00:25:52,560 --> 00:25:55,320
regardless of the quality of listings.

630
00:25:55,320 --> 00:25:58,880
And I know for a fact that we could 100% be better

631
00:25:58,880 --> 00:25:59,800
at some of these things.

632
00:25:59,800 --> 00:26:01,840
Like I remember when you had,

633
00:26:01,840 --> 00:26:04,240
the 10,000 plus inventory on eBay

634
00:26:04,240 --> 00:26:06,640
and just how descriptive your listings were, right?

635
00:26:06,640 --> 00:26:09,560
Like nobody could even come close to touching that

636
00:26:09,560 --> 00:26:11,480
in the media category.

637
00:26:11,480 --> 00:26:15,360
And for some reason, people don't wanna do that.

638
00:26:15,360 --> 00:26:19,520
They just want the easy three photo, AI description,

639
00:26:19,520 --> 00:26:20,920
sell the item on eBay.

640
00:26:20,920 --> 00:26:23,800
And I think we have to accept the fact things have changed.

641
00:26:23,800 --> 00:26:25,680
But for me personally, I think we're gonna see people

642
00:26:25,680 --> 00:26:27,320
that have been crushing on eBay,

643
00:26:27,320 --> 00:26:30,120
take it even further in 2025,

644
00:26:30,120 --> 00:26:32,760
because they understand desirable items

645
00:26:32,760 --> 00:26:36,160
at desirable prices means your bank account's going up.

646
00:26:36,160 --> 00:26:37,000
Absolutely.

647
00:26:37,960 --> 00:26:39,160
People are making eBay work.

648
00:26:39,160 --> 00:26:41,240
They're just gonna crush it year over year.

649
00:26:41,240 --> 00:26:45,080
They're not gonna see 100% growth year after year.

650
00:26:45,080 --> 00:26:48,600
But a 10% growth, a 20% growth,

651
00:26:48,600 --> 00:26:49,760
they're probably gonna see it

652
00:26:49,760 --> 00:26:52,080
because they're just dialing up either the amount

653
00:26:52,080 --> 00:26:56,640
of listings or they're upping their quality or both.

654
00:26:56,640 --> 00:26:58,520
But you're not gonna see the huge swings.

655
00:26:58,520 --> 00:27:01,520
Because once you make that first initial swing,

656
00:27:01,520 --> 00:27:03,880
it's a home run and you've doubled your business.

657
00:27:03,880 --> 00:27:05,280
You've tripled your business.

658
00:27:05,280 --> 00:27:08,240
But doing that, compounding that year after year,

659
00:27:08,240 --> 00:27:10,480
you get to a point where that's not doable anymore.

660
00:27:10,480 --> 00:27:13,400
And you're looking at a slower growth,

661
00:27:13,400 --> 00:27:17,920
but that's okay when your growth means an extra 50, 60,

662
00:27:17,920 --> 00:27:22,400
80,000 in the bank for a 10%, 20% growth or 100,000.

663
00:27:22,400 --> 00:27:23,240
It's okay.

664
00:27:23,240 --> 00:27:25,000
It's okay, I promise you at that stage.

665
00:27:26,680 --> 00:27:30,320
Now, what I also am seeing,

666
00:27:30,320 --> 00:27:31,680
all these other little platforms,

667
00:27:31,680 --> 00:27:35,080
they're trying to make these big shifts like,

668
00:27:35,080 --> 00:27:38,640
hey, sellers, we're gonna pass on fees to the customers.

669
00:27:38,640 --> 00:27:39,840
And then it backfires.

670
00:27:39,840 --> 00:27:41,680
And then, you know what, JK,

671
00:27:42,680 --> 00:27:45,760
it's back to you now, just to incentivize sellers.

672
00:27:45,760 --> 00:27:49,160
Because I don't think these platforms understand

673
00:27:49,160 --> 00:27:53,440
how fee bleeding a seller's is actually impacting us.

674
00:27:53,440 --> 00:27:55,640
So they're trying to get more of us to sell

675
00:27:55,640 --> 00:27:57,200
because they want the customers to come

676
00:27:57,200 --> 00:27:59,160
because this is supply and manage you.

677
00:27:59,160 --> 00:28:02,000
You need the resellers to supply your stock

678
00:28:02,000 --> 00:28:03,840
so your customers come in and buy.

679
00:28:03,840 --> 00:28:07,600
But they want money on their back end for their overhead

680
00:28:07,600 --> 00:28:09,000
and plus a little change

681
00:28:09,000 --> 00:28:10,320
because that's their business model.

682
00:28:10,320 --> 00:28:11,680
I understand that.

683
00:28:11,680 --> 00:28:16,160
But how they can tack on, continuously add on fees

684
00:28:16,160 --> 00:28:17,800
impacts systematically.

685
00:28:17,800 --> 00:28:20,000
And it gets to a point where, you know what,

686
00:28:20,000 --> 00:28:21,040
the fees are too high.

687
00:28:21,040 --> 00:28:22,520
Let me go try another platform.

688
00:28:22,520 --> 00:28:23,560
They've left that platform.

689
00:28:23,560 --> 00:28:26,520
So supply goes down and then your demand goes down

690
00:28:26,520 --> 00:28:27,560
because those people,

691
00:28:27,560 --> 00:28:29,600
well, I don't see anything I want anymore.

692
00:28:29,600 --> 00:28:31,440
Let me go shop elsewhere.

693
00:28:31,440 --> 00:28:34,760
So I'm seeing this across the board

694
00:28:34,760 --> 00:28:37,480
of the smaller platforms trying to shift to this.

695
00:28:37,480 --> 00:28:42,160
I'm wondering if the mighty Amazon and the mighty eBay

696
00:28:42,160 --> 00:28:44,080
get to this some point where they're like,

697
00:28:44,080 --> 00:28:46,040
no, we just don't want crap on our website anymore.

698
00:28:46,040 --> 00:28:47,560
You got to sell high margin things

699
00:28:47,560 --> 00:28:49,760
or you got to get into the new game,

700
00:28:49,760 --> 00:28:52,160
new item game for clarification.

701
00:28:53,680 --> 00:28:56,440
Because I don't know if you've ever talked to an Amazon rep

702
00:28:56,440 --> 00:28:58,600
but when you say you sell goose,

703
00:28:58,600 --> 00:29:01,640
those reps are like, what the hell are you doing?

704
00:29:01,640 --> 00:29:03,720
We want you to sell new items.

705
00:29:03,720 --> 00:29:04,760
They push that hard.

706
00:29:04,760 --> 00:29:08,880
And all the emails we get, they want you to sell new items.

707
00:29:08,880 --> 00:29:12,760
The use market, you can obviously tell

708
00:29:12,760 --> 00:29:15,320
that is a low priority for Amazon.

709
00:29:15,320 --> 00:29:16,960
Very, very, very low.

710
00:29:17,880 --> 00:29:21,440
I think it's good because Amazon punishes you

711
00:29:21,440 --> 00:29:23,800
if you send in slow moving inventory, right?

712
00:29:23,800 --> 00:29:26,400
You have higher storage fees.

713
00:29:26,400 --> 00:29:29,640
They want you to list things that are going to sell

714
00:29:29,640 --> 00:29:31,240
versus eBay where you can just list it

715
00:29:31,240 --> 00:29:32,360
and throw it in your garage

716
00:29:32,360 --> 00:29:34,920
and it could just sit there for 25 years.

717
00:29:34,920 --> 00:29:37,360
So I think there is benefits to Amazon kind of forcing

718
00:29:37,360 --> 00:29:39,520
your hand with faster moving items.

719
00:29:39,520 --> 00:29:43,120
So on the topic of our outlooks for different platforms,

720
00:29:43,120 --> 00:29:46,000
we've already kind of seen a swing in this in Q4.

721
00:29:46,000 --> 00:29:49,520
I think the huge shiny object that's going to come along,

722
00:29:49,520 --> 00:29:52,000
at least in our space is selling on Walmart.

723
00:29:52,000 --> 00:29:54,480
It's already kind of got some legs

724
00:29:54,480 --> 00:29:57,320
and people are already jumping in and well,

725
00:29:57,320 --> 00:29:59,920
what happens here is, well, selling on Walmart is great.

726
00:29:59,920 --> 00:30:01,200
You can get so much more for your money,

727
00:30:01,200 --> 00:30:04,400
but as the market becomes more saturated with new sellers,

728
00:30:04,400 --> 00:30:06,440
it kind of balances itself out.

729
00:30:06,440 --> 00:30:09,920
So I think that'll be a huge push in the reselling realm.

730
00:30:09,920 --> 00:30:12,120
You're going to see tons of Walmart courses,

731
00:30:12,120 --> 00:30:14,280
tons of Walmart coaches,

732
00:30:14,280 --> 00:30:17,360
people leaving Amazon to sell on Walmart

733
00:30:17,360 --> 00:30:19,520
just because they think, oh, you know,

734
00:30:19,520 --> 00:30:20,840
I can get a little bit more.

735
00:30:20,840 --> 00:30:22,080
Well, I challenge you on that.

736
00:30:22,080 --> 00:30:24,960
Amazon is the biggest platform there ever will be

737
00:30:24,960 --> 00:30:26,880
and it's only going to continue to grow.

738
00:30:26,880 --> 00:30:29,280
So I think Walmart will be a huge one.

739
00:30:29,280 --> 00:30:31,720
If I look at another platform

740
00:30:31,720 --> 00:30:33,880
that kind of has taken off this year, Whatnot,

741
00:30:33,880 --> 00:30:36,640
I think there's still lots of room for growth in Whatnot,

742
00:30:36,640 --> 00:30:38,240
but I think yet again,

743
00:30:38,240 --> 00:30:40,960
the same people that fall flat on their face

744
00:30:40,960 --> 00:30:43,720
on other platforms are going to fall even flatter

745
00:30:43,720 --> 00:30:45,040
on your face in a Whatnot

746
00:30:45,040 --> 00:30:47,120
because people go to Whatnot streams

747
00:30:47,120 --> 00:30:51,080
to get things at great prices and have a personality, right?

748
00:30:51,080 --> 00:30:52,960
Like, you know, you got to talk to these people,

749
00:30:52,960 --> 00:30:55,240
you got to be personable and you got to have great products

750
00:30:55,240 --> 00:30:57,280
and you're not going to get the full asking price.

751
00:30:57,280 --> 00:30:59,240
I have done research on Whatnot.

752
00:30:59,240 --> 00:31:02,520
The people that win get good quality stuff

753
00:31:02,520 --> 00:31:04,680
and are A-okay with selling it at lower margins

754
00:31:04,680 --> 00:31:07,320
because they're selling more at a faster sell-through rate

755
00:31:07,320 --> 00:31:08,560
than the other platforms.

756
00:31:08,560 --> 00:31:09,560
So those people win.

757
00:31:09,560 --> 00:31:12,080
And then all the little people cry about it

758
00:31:12,080 --> 00:31:14,560
because, well, I can't help the fact

759
00:31:14,560 --> 00:31:17,200
that that video game seller's got 30,000 copies

760
00:31:17,200 --> 00:31:18,520
of Super Mario Brothers

761
00:31:18,520 --> 00:31:20,520
and he can sell them endlessly at $3.

762
00:31:20,520 --> 00:31:22,760
When I got one copy, I find it once a year

763
00:31:22,760 --> 00:31:24,640
and I got to sell for $30.

764
00:31:24,640 --> 00:31:26,400
I think we'll see more of that in the Whatnot space.

765
00:31:26,400 --> 00:31:28,240
I think that's going to kind of weed out

766
00:31:28,240 --> 00:31:29,560
a lot of the smaller people.

767
00:31:29,560 --> 00:31:31,920
And honestly, the research I've done

768
00:31:31,920 --> 00:31:34,120
and I've watched plenty of live streams,

769
00:31:34,120 --> 00:31:37,480
it just, unfortunately, it's a platform

770
00:31:37,480 --> 00:31:40,480
where anybody can go live and try to sell their stuff

771
00:31:40,480 --> 00:31:43,400
and the quality of the setup is just bad.

772
00:31:43,400 --> 00:31:46,960
The people aren't personable during their sales.

773
00:31:46,960 --> 00:31:48,560
So for me, I think Whatnot's going to see growth.

774
00:31:48,560 --> 00:31:50,720
I think Whatnot's going to continue to grow.

775
00:31:50,720 --> 00:31:52,800
I think people are going to win even more in Whatnot.

776
00:31:52,800 --> 00:31:55,560
I think a lot of people that are seeing success

777
00:31:55,560 --> 00:31:59,040
on eBay and Amazon and Walmart and Poshmark and Macri,

778
00:31:59,040 --> 00:32:02,080
I think those people that see success in those platforms

779
00:32:02,080 --> 00:32:04,600
and can transition it into Whatnot,

780
00:32:04,600 --> 00:32:06,520
I don't think you need a huge social media following.

781
00:32:06,520 --> 00:32:09,760
I just think you need to have quality stuff at good prices

782
00:32:09,760 --> 00:32:12,320
where you're still making money to get success on Whatnot.

783
00:32:12,320 --> 00:32:14,440
So I'm kind of, you know,

784
00:32:14,440 --> 00:32:16,280
I'll be glad to see Whatnot do a little bit better

785
00:32:16,280 --> 00:32:18,680
because I know those people are getting less for their items,

786
00:32:18,680 --> 00:32:20,000
but they have the margins.

787
00:32:20,840 --> 00:32:22,440
Yeah, I mean, I keep my eye on it.

788
00:32:22,440 --> 00:32:23,640
I'm still not convinced

789
00:32:25,360 --> 00:32:28,320
because in my other book group,

790
00:32:28,320 --> 00:32:31,440
it's called Paper Gold, Max Rons, whatever,

791
00:32:31,440 --> 00:32:33,240
they have a little Whatnot section

792
00:32:33,240 --> 00:32:35,280
and they like posting their numbers there.

793
00:32:35,280 --> 00:32:37,080
It's like a little scoreboard.

794
00:32:37,080 --> 00:32:41,160
And I'm seeing the same thing I always see.

795
00:32:41,160 --> 00:32:42,760
They're either selling quality items

796
00:32:42,760 --> 00:32:43,640
or they're selling crap.

797
00:32:43,640 --> 00:32:46,360
People selling crap or making nothing,

798
00:32:46,360 --> 00:32:48,680
but they're also making nothing, I believe,

799
00:32:48,680 --> 00:32:51,000
is the main point you hit on of,

800
00:32:51,000 --> 00:32:52,080
yes, you need a good item,

801
00:32:52,080 --> 00:32:55,000
but also you need the personality to back that good item up

802
00:32:55,000 --> 00:32:56,320
to make any real money.

803
00:32:56,320 --> 00:32:59,160
Because I've seen some really great items

804
00:32:59,160 --> 00:33:03,280
go for like $2 because the personality is so dry

805
00:33:03,280 --> 00:33:06,320
or the technical difficulties are so bad.

806
00:33:06,320 --> 00:33:07,880
They don't know their platform yet

807
00:33:07,880 --> 00:33:10,440
or they don't have the personality to inject in there

808
00:33:10,440 --> 00:33:13,080
where I don't think they're gonna be successful.

809
00:33:13,080 --> 00:33:14,240
Because it's one thing.

810
00:33:16,080 --> 00:33:19,600
Okay, I'm gonna make a horrible analogy

811
00:33:19,600 --> 00:33:20,960
and I hate analogies.

812
00:33:20,960 --> 00:33:22,680
If you've ever been to a carnival,

813
00:33:22,680 --> 00:33:24,640
the people who have the lines

814
00:33:24,640 --> 00:33:26,840
or the people with the biggest personalities,

815
00:33:26,840 --> 00:33:29,120
with the biggest showmanship,

816
00:33:29,120 --> 00:33:32,200
there are to get a stupid $10 teddy bear.

817
00:33:32,200 --> 00:33:35,000
When the guy's selling the same teddy bear for $5

818
00:33:35,000 --> 00:33:36,480
gets one customer.

819
00:33:36,480 --> 00:33:40,120
It is very much an act of showmanship

820
00:33:40,120 --> 00:33:42,720
of come see me, come look at me, come be a winner.

821
00:33:42,720 --> 00:33:45,120
You're a cool person or here's a funny joke.

822
00:33:45,120 --> 00:33:47,160
Getting your attention somehow some way

823
00:33:47,160 --> 00:33:50,680
where you're kind of paying up for an entertainment value.

824
00:33:50,680 --> 00:33:53,240
Because that's what this live selling is, it's entertainment.

825
00:33:53,240 --> 00:33:55,720
I mean, you have Twitch, it's been around for decades.

826
00:33:55,720 --> 00:33:57,680
People there have tremendous personalities

827
00:33:57,680 --> 00:33:59,920
because that's the name of that game on Twitch, right?

828
00:33:59,920 --> 00:34:01,960
For just watching me play.

829
00:34:01,960 --> 00:34:03,080
You're literally buying nothing.

830
00:34:03,080 --> 00:34:04,280
You're getting no product.

831
00:34:04,280 --> 00:34:06,080
You're there for the entertainment.

832
00:34:06,080 --> 00:34:08,280
It's the same thing for what not in my opinion,

833
00:34:08,280 --> 00:34:09,600
except you get a physical item

834
00:34:09,600 --> 00:34:11,520
at the end of that entertainment show.

835
00:34:11,520 --> 00:34:14,960
So I believe if you're gonna make live selling your go-to

836
00:34:14,960 --> 00:34:17,520
and you wanna make a great strives to it,

837
00:34:17,520 --> 00:34:19,440
yeah, source grade items.

838
00:34:19,440 --> 00:34:24,200
But also prepare to razzle and dazzle your audience,

839
00:34:24,200 --> 00:34:26,840
charm their wallets off of them.

840
00:34:26,840 --> 00:34:30,760
That is gonna have to be your play versus do a listing.

841
00:34:30,760 --> 00:34:32,000
You can do it over and over again

842
00:34:32,000 --> 00:34:34,000
or put it in the box and do it over again.

843
00:34:34,000 --> 00:34:37,160
Different business models, they all work.

844
00:34:37,160 --> 00:34:42,160
But I think what not is gonna be much harder grind

845
00:34:42,160 --> 00:34:43,960
than people initially think it is.

846
00:34:43,960 --> 00:34:46,960
Oh yeah, especially in the media space, you gotta be nuts.

847
00:34:46,960 --> 00:34:49,280
You have to be absolutely asinine crazy

848
00:34:49,280 --> 00:34:51,040
to think that you can make more money on what not

849
00:34:51,040 --> 00:34:52,640
than you can selling media on Amazon.

850
00:34:52,640 --> 00:34:53,760
It's not even close.

851
00:34:53,760 --> 00:34:57,800
I mean, right now, if we just compare it to apples to apples,

852
00:34:57,800 --> 00:34:59,320
it ain't even in the same generation.

853
00:34:59,320 --> 00:35:00,520
And it's very much a volume game

854
00:35:00,520 --> 00:35:02,440
because you're gonna be selling things for three, five,

855
00:35:02,440 --> 00:35:03,480
eight dollars.

856
00:35:03,480 --> 00:35:06,120
So how many shows are you wanting to do a week?

857
00:35:06,120 --> 00:35:07,400
To me, that would be exhausting.

858
00:35:07,400 --> 00:35:10,680
I'd rather grind all day doing listings or packing boxes

859
00:35:10,680 --> 00:35:14,000
than grind, it's like us doing this podcast all day.

860
00:35:14,000 --> 00:35:16,640
I don't know if I could survive past four hours

861
00:35:16,640 --> 00:35:17,800
because there's a lot of talking,

862
00:35:17,800 --> 00:35:20,360
a lot of talking and thinking and mental real estate

863
00:35:20,360 --> 00:35:21,520
and paying attention.

864
00:35:21,520 --> 00:35:23,040
You gotta read a chat too.

865
00:35:23,040 --> 00:35:25,720
So imagine if we did the podcast, Mike, of,

866
00:35:25,720 --> 00:35:27,040
I mean, you've done live Q&As.

867
00:35:27,040 --> 00:35:29,120
That's a much harder live thing to do

868
00:35:29,120 --> 00:35:31,480
than doing what we're doing now.

869
00:35:31,480 --> 00:35:34,040
I think overall, to sum up this episode here,

870
00:35:34,040 --> 00:35:36,840
2025 can be whatever you want it to be.

871
00:35:36,840 --> 00:35:39,160
Set your goals out, have steps,

872
00:35:39,160 --> 00:35:42,960
actionable, measurable steps to get to those goals,

873
00:35:42,960 --> 00:35:45,960
regardless of the platform, regardless of the category.

874
00:35:45,960 --> 00:35:47,680
You can make money still reselling.

875
00:35:47,680 --> 00:35:49,000
It's better time than ever.

876
00:35:49,000 --> 00:35:52,240
Start today, start doubling down on what's working,

877
00:35:52,240 --> 00:35:53,520
start thinking about the future,

878
00:35:53,520 --> 00:35:56,560
start being more obsessive about your financials,

879
00:35:56,560 --> 00:35:58,600
understanding those types of numbers.

880
00:35:58,600 --> 00:36:00,080
And 2025 can be your year.

881
00:36:00,080 --> 00:36:02,760
It can be anybody's year if you're willing to put in the time

882
00:36:02,760 --> 00:36:05,040
and the work, and Johnny sounds like a broken record,

883
00:36:05,040 --> 00:36:06,600
but work more, right?

884
00:36:06,600 --> 00:36:09,160
Johnny, that's how you're gonna get there.

885
00:36:09,160 --> 00:36:12,320
Absolutely, work smarter in your efforts

886
00:36:12,320 --> 00:36:16,640
that you do more of, and you'll be successful.

887
00:36:16,640 --> 00:36:20,600
Now, if you're not working smarter

888
00:36:20,600 --> 00:36:23,200
or you're grinding with a failing business model,

889
00:36:23,200 --> 00:36:24,040
that's not gonna work.

890
00:36:24,040 --> 00:36:26,320
You're gonna fall flat on your face and go out of business

891
00:36:26,320 --> 00:36:30,160
and, or five years down the road,

892
00:36:30,160 --> 00:36:31,400
you come to this realization,

893
00:36:31,400 --> 00:36:32,960
and then you've wasted five years.

894
00:36:32,960 --> 00:36:34,320
Don't waste five years.

895
00:36:34,320 --> 00:36:37,520
Take a damn hard look at your business,

896
00:36:37,520 --> 00:36:40,760
what's working, and anything else, cross off.

897
00:36:40,760 --> 00:36:42,640
If you're spending time sorting does

898
00:36:42,640 --> 00:36:45,200
to try to get 10 bucks in store credit,

899
00:36:45,200 --> 00:36:48,300
and it takes you six hours to do this, stop that nonsense.

900
00:36:48,300 --> 00:36:51,080
Just put them in the donation burn pile or trash can,

901
00:36:51,080 --> 00:36:52,880
please, and thank you.

902
00:36:52,880 --> 00:36:54,680
100%, that's gonna do it for this episode.

903
00:36:54,680 --> 00:36:56,640
We appreciate you all listening or watching over

904
00:36:56,640 --> 00:36:59,480
and YouTube land, we'll talk to you all next week.

905
00:36:59,480 --> 00:37:01,080
Thanks for listening to another episode

906
00:37:01,080 --> 00:37:03,120
of the Resellers Mindset Podcast.

907
00:37:03,120 --> 00:37:05,440
Today's full episode and all previous episodes

908
00:37:05,440 --> 00:37:07,560
are available to all YouTube members,

909
00:37:07,560 --> 00:37:10,360
along with the weekly Zoom call and private Discord.

910
00:37:10,360 --> 00:37:13,520
Head on over to youtube.com backslash to use book guy

911
00:37:13,520 --> 00:37:32,520
and consider joining for as little as 2.99 a month.

