1
00:00:00,000 --> 00:00:02,800
Welcome back to another episode of the Resellers Mindset

2
00:00:02,800 --> 00:00:03,480
podcast.

3
00:00:03,480 --> 00:00:06,160
My name is Mike, also known as the used book guy on YouTube,

4
00:00:06,160 --> 00:00:09,480
along with my friend and fellow full time reseller, Johnny B.

5
00:00:09,480 --> 00:00:11,840
We help people start and grow their reselling businesses

6
00:00:11,840 --> 00:00:13,080
from the ground up.

7
00:00:13,080 --> 00:00:15,400
We also have a weekly Zoom call and private Discord

8
00:00:15,400 --> 00:00:16,880
for all YouTube members.

9
00:00:16,880 --> 00:00:19,240
Head on over to youtube.com backslash

10
00:00:19,240 --> 00:00:20,840
used book guy to join the channel

11
00:00:20,840 --> 00:00:24,040
and gain access to the full length podcast Zoom call

12
00:00:24,040 --> 00:00:25,800
and private Discord today.

13
00:00:25,800 --> 00:00:27,520
Let's get into this week's episode.

14
00:00:27,520 --> 00:00:28,520
What is up, everybody?

15
00:00:28,520 --> 00:00:31,080
Welcome into another episode of Resellers Mindset podcast.

16
00:00:31,080 --> 00:00:34,120
Mike sitting next to Johnny, special guest today.

17
00:00:34,120 --> 00:00:35,600
And you can tell from his background

18
00:00:35,600 --> 00:00:37,240
if you're watching on YouTube already.

19
00:00:37,240 --> 00:00:39,480
This guy loves selling books.

20
00:00:39,480 --> 00:00:40,760
We got Kent with us today.

21
00:00:40,760 --> 00:00:42,240
And he's a fellow YouTuber.

22
00:00:42,240 --> 00:00:44,360
Kent, introduce yourself, take us away,

23
00:00:44,360 --> 00:00:46,440
get us right into this episode.

24
00:00:46,440 --> 00:00:47,400
Well, hello, everyone.

25
00:00:47,400 --> 00:00:48,840
My name is Kent Genteman.

26
00:00:48,840 --> 00:00:52,760
I've been selling books on eBay full time for about 11 years.

27
00:00:52,760 --> 00:00:55,000
I was selling out of my house for about eight years.

28
00:00:55,000 --> 00:00:57,760
And then three years ago, I bought a commercial building

29
00:00:57,760 --> 00:01:01,360
and opened a bookstore in rural Wisconsin.

30
00:01:01,360 --> 00:01:07,680
So eBay is still 90, well, no, no, 80, 80 some percent

31
00:01:07,680 --> 00:01:10,240
of my income versus the physical bookstore.

32
00:01:10,240 --> 00:01:12,560
But it is a great way to source.

33
00:01:12,560 --> 00:01:16,000
Most of my inventory I buy on eBay and then sell on eBay.

34
00:01:16,000 --> 00:01:19,080
And one of the unique things that I do

35
00:01:19,080 --> 00:01:21,760
is I do auctions every night.

36
00:01:21,760 --> 00:01:24,040
So every night I have 30 books ending.

37
00:01:24,040 --> 00:01:28,480
I start them all at $0.99 plus shipping and no reserves.

38
00:01:28,480 --> 00:01:30,000
And yeah, that's what I do.

39
00:01:30,000 --> 00:01:33,120
That's pretty unique, $0.99 auctions.

40
00:01:33,120 --> 00:01:35,920
I guess on the idea of eBay, you've

41
00:01:35,920 --> 00:01:38,960
been doing this for 11 years, you got a storefront.

42
00:01:38,960 --> 00:01:41,800
What made you decide to get a storefront?

43
00:01:41,800 --> 00:01:43,760
And do you just see your storefront

44
00:01:43,760 --> 00:01:45,320
as a way to get inventory?

45
00:01:45,320 --> 00:01:48,080
Or do you still see it as a way to possibly grow

46
00:01:48,080 --> 00:01:50,960
your revenue for the next five, 10 years,

47
00:01:50,960 --> 00:01:53,600
however long you plan on doing this?

48
00:01:53,600 --> 00:01:54,920
A little bit of both.

49
00:01:54,920 --> 00:01:57,520
I know, Mike, you know that listing books on eBay

50
00:01:57,520 --> 00:01:58,720
is not exactly fun.

51
00:01:58,720 --> 00:02:00,360
And I would like to do less of it.

52
00:02:00,360 --> 00:02:03,120
So if I could replace some of my online income

53
00:02:03,120 --> 00:02:05,640
with local sales, that'd be great.

54
00:02:05,640 --> 00:02:09,040
At this point, the profit from my bookstore

55
00:02:09,040 --> 00:02:13,080
would just about pay the mortgage and all the bills.

56
00:02:13,080 --> 00:02:16,320
But there are days that I will sell $50 worth of books here

57
00:02:16,320 --> 00:02:19,400
and spend $500 on stuff coming in for people to sell me.

58
00:02:19,400 --> 00:02:22,600
So the math doesn't always add up great.

59
00:02:22,600 --> 00:02:23,960
All right, now I got to ask you a question,

60
00:02:23,960 --> 00:02:25,440
because I'm a cheapo when it comes

61
00:02:25,440 --> 00:02:28,120
to buying other people's books and CDs and DVDs.

62
00:02:28,120 --> 00:02:31,360
I just say I pay a flat $0.15 a pound.

63
00:02:31,360 --> 00:02:34,520
Now, in your line of business, you have more collectible books.

64
00:02:34,520 --> 00:02:36,760
I see you got fancy books that are probably more expensive

65
00:02:36,760 --> 00:02:40,760
that people are not going to part ways with at $0.15 a pound.

66
00:02:40,760 --> 00:02:43,520
Do you comp everything that comes in kind of like a trade

67
00:02:43,520 --> 00:02:44,960
and store, like a half-price books?

68
00:02:44,960 --> 00:02:46,460
Or do you just say, I'm just going

69
00:02:46,460 --> 00:02:50,960
to pay this flat fee based on how many items you bring me?

70
00:02:50,960 --> 00:02:52,520
It really varies.

71
00:02:52,520 --> 00:02:55,200
For modern romance and Westerns and stuff, for the bookstore,

72
00:02:55,200 --> 00:02:57,760
I pay like $5 for a huge box of it.

73
00:02:57,760 --> 00:03:01,160
I pay next to nothing because it takes forever to sell.

74
00:03:01,160 --> 00:03:02,520
And I already have so much of it.

75
00:03:02,520 --> 00:03:05,560
For the older stuff that I can sell on eBay,

76
00:03:05,560 --> 00:03:09,880
I might pay $150 or $200 for a really nice Bible

77
00:03:09,880 --> 00:03:12,960
that I think is going to bring at least $300.

78
00:03:12,960 --> 00:03:14,120
It really varies.

79
00:03:14,120 --> 00:03:16,120
And like saying with East and Press books,

80
00:03:16,120 --> 00:03:18,320
I might pay $10 or $15 a piece and hope

81
00:03:18,320 --> 00:03:21,280
that they're all going to sell for $20 plus.

82
00:03:21,280 --> 00:03:24,360
So I am willing to pay up for the older stuff.

83
00:03:24,360 --> 00:03:26,160
If I can get some really good quality stuff,

84
00:03:26,160 --> 00:03:28,360
I will pay up for it.

85
00:03:28,360 --> 00:03:30,200
Do you only do auctions on eBay, or do you

86
00:03:30,200 --> 00:03:32,200
have normal listings too?

87
00:03:32,200 --> 00:03:33,240
I used to have.

88
00:03:33,240 --> 00:03:37,000
I was working my way up to about 1,000 buy it nows

89
00:03:37,000 --> 00:03:38,800
plus the auctions.

90
00:03:38,800 --> 00:03:41,380
And now I'm mostly auctions.

91
00:03:41,380 --> 00:03:42,920
I think I have about 30 buy it now.

92
00:03:42,920 --> 00:03:45,020
So I am slowly building up my buy it nows just

93
00:03:45,020 --> 00:03:46,720
with really good quality stuff.

94
00:03:46,720 --> 00:03:47,840
It has to be nice condition.

95
00:03:47,840 --> 00:03:50,800
It has to be an interesting topic, all of that stuff.

96
00:03:50,800 --> 00:03:53,080
So it hopefully, I mean, otherwise, it's

97
00:03:53,080 --> 00:03:55,800
normal in the book industry for your stuff

98
00:03:55,800 --> 00:03:58,960
to sit on the shelves or online for years and years

99
00:03:58,960 --> 00:03:59,800
and never sell.

100
00:03:59,800 --> 00:04:03,720
So I'm done with listing stuff that will never sell.

101
00:04:03,720 --> 00:04:06,040
It's a waste of time.

102
00:04:06,040 --> 00:04:08,480
See, I like the turnover with the auction style

103
00:04:08,480 --> 00:04:10,920
because it's seven, 10 days or something, right?

104
00:04:10,920 --> 00:04:14,640
But everybody's initial knee-jerk, shock,

105
00:04:14,640 --> 00:04:16,840
rip-band-aid-off reaction is I don't

106
00:04:16,840 --> 00:04:20,400
want to sell stuff for $1 when I know it's worth $100.

107
00:04:20,400 --> 00:04:23,680
There is that risk that goes involved with auctions.

108
00:04:23,680 --> 00:04:26,000
So what made you decide to take that risk?

109
00:04:26,000 --> 00:04:27,840
Like, no, all auctions all the time.

110
00:04:27,840 --> 00:04:28,440
Roll the dice.

111
00:04:28,440 --> 00:04:30,800
See what happens.

112
00:04:30,800 --> 00:04:32,480
I really don't even know.

113
00:04:32,480 --> 00:04:33,760
I think I must have just dabbled.

114
00:04:33,760 --> 00:04:35,280
I tried a few things that I thought

115
00:04:35,280 --> 00:04:38,120
there was a huge market for, whether it's the Dune books

116
00:04:38,120 --> 00:04:43,740
or Tolkien, C.S. Lewis, first edition, Stephen King,

117
00:04:43,740 --> 00:04:44,400
stuff like that.

118
00:04:44,400 --> 00:04:47,040
You know there's going to be tons of people looking for it,

119
00:04:47,040 --> 00:04:49,360
and it's going to be exciting.

120
00:04:49,360 --> 00:04:52,840
And that's one of the things you have to,

121
00:04:52,840 --> 00:04:55,680
if you're looking for books to auction off on eBay,

122
00:04:55,680 --> 00:04:57,560
you're going to want to look up sold comps.

123
00:04:57,560 --> 00:05:00,800
And if it's sold 10 or 15 times in the last month,

124
00:05:00,800 --> 00:05:02,480
you know there's a lot of interest in it,

125
00:05:02,480 --> 00:05:05,120
similar to what you guys do with Amazon, looking up and seeing

126
00:05:05,120 --> 00:05:08,720
how much time it sold in the last 60 or 90 days

127
00:05:08,720 --> 00:05:10,840
to give you an idea of whether or not

128
00:05:10,840 --> 00:05:13,520
it's a good candidate for an auction.

129
00:05:13,520 --> 00:05:15,760
See, what's also interesting with your model

130
00:05:15,760 --> 00:05:19,440
is I see a lot of people get caught up in exact pricing

131
00:05:19,440 --> 00:05:21,320
with buy it now versus you.

132
00:05:21,320 --> 00:05:24,160
No, it's just going to go $0.99, and it's done.

133
00:05:24,160 --> 00:05:26,040
There's no research there.

134
00:05:26,040 --> 00:05:26,680
Or is there?

135
00:05:26,680 --> 00:05:28,880
Am I wrong in that statement?

136
00:05:28,880 --> 00:05:30,040
No, for the most part.

137
00:05:30,040 --> 00:05:33,360
Sometimes I look up sold comps just to see.

138
00:05:33,360 --> 00:05:35,240
But a lot of times you won't find sold comps.

139
00:05:35,240 --> 00:05:37,200
Even if you go back three years on eBay,

140
00:05:37,200 --> 00:05:38,880
you won't find any sold comps, and maybe you

141
00:05:38,880 --> 00:05:40,480
won't find any listed.

142
00:05:40,480 --> 00:05:42,840
And I know that really drives people crazy

143
00:05:42,840 --> 00:05:45,000
if they can't find any online and there's

144
00:05:45,000 --> 00:05:47,040
no sales history of a book online.

145
00:05:47,040 --> 00:05:49,240
They think that they have something special.

146
00:05:49,240 --> 00:05:51,120
And sometimes that's the case.

147
00:05:51,120 --> 00:05:53,040
But a lot of times it isn't.

148
00:05:53,040 --> 00:05:56,280
So you list the book for $0.99, and it

149
00:05:56,280 --> 00:05:59,800
doesn't sell the first week of the auction.

150
00:05:59,800 --> 00:06:01,960
Does that go into the incinerator pile,

151
00:06:01,960 --> 00:06:04,000
or does that get relisted?

152
00:06:04,000 --> 00:06:05,000
Good question.

153
00:06:05,000 --> 00:06:09,280
So there are decent books that I put up

154
00:06:09,280 --> 00:06:11,200
for auction that just don't get watchers,

155
00:06:11,200 --> 00:06:16,720
and they maybe have one or two watchers and only not

156
00:06:16,720 --> 00:06:18,360
too many views and no bids.

157
00:06:18,360 --> 00:06:22,040
In that case, I go through the next three days of auctions

158
00:06:22,040 --> 00:06:24,320
ending, and if there's some that don't have bids,

159
00:06:24,320 --> 00:06:26,080
if there's a lot of watchers, I'll leave it up.

160
00:06:26,080 --> 00:06:29,440
And hopefully it brings more than $0.99.

161
00:06:29,440 --> 00:06:31,720
But if there's no bids and there's one or two watchers,

162
00:06:31,720 --> 00:06:35,040
I'll end it early and maybe put it in the bookstore.

163
00:06:35,040 --> 00:06:38,480
But I won't re-upload it on eBay for months,

164
00:06:38,480 --> 00:06:40,640
because eBay already knows that title,

165
00:06:40,640 --> 00:06:44,560
and probably that book with that author is a dud.

166
00:06:44,560 --> 00:06:45,880
What got you into books, dude?

167
00:06:45,880 --> 00:06:48,640
I mean, you seem like you're passionate about the books.

168
00:06:48,640 --> 00:06:51,000
You have a ton of knowledge about books.

169
00:06:51,000 --> 00:06:54,000
So you had to have some kind of book bug bite you

170
00:06:54,000 --> 00:06:56,600
many, many moons ago.

171
00:06:56,600 --> 00:06:58,320
So when I was in middle school, I

172
00:06:58,320 --> 00:07:00,960
grew up on a little hobby farm in rural Wisconsin,

173
00:07:00,960 --> 00:07:04,920
and I started collecting farming and veterinary books.

174
00:07:04,920 --> 00:07:06,880
I wanted to be a vet.

175
00:07:06,880 --> 00:07:09,760
That, hence, animalvet52 is my eBay username.

176
00:07:09,760 --> 00:07:13,160
Everyone asks me if I'm a vet, and nope, I'm not.

177
00:07:13,160 --> 00:07:15,240
So I started collecting old farming and vet books,

178
00:07:15,240 --> 00:07:17,480
and I'd go to an auction and buy a box,

179
00:07:17,480 --> 00:07:19,880
keep the ones I wanted, and sell the rest.

180
00:07:19,880 --> 00:07:24,480
And when I was in college, I was an animal science major,

181
00:07:24,480 --> 00:07:26,960
and I just started doing it as a side hustle.

182
00:07:26,960 --> 00:07:29,240
And eventually, I switched to a business major,

183
00:07:29,240 --> 00:07:33,040
and it turned into a full-time thing.

184
00:07:33,040 --> 00:07:34,280
That's a pretty crazy story.

185
00:07:34,280 --> 00:07:36,080
I mean, the worse comes to worst, you always

186
00:07:36,080 --> 00:07:37,700
can go back and be a vet, and maybe you

187
00:07:37,700 --> 00:07:40,120
are half a veterinarian, half bookstore combo

188
00:07:40,120 --> 00:07:42,520
can, the first of its kind in the universe.

189
00:07:42,520 --> 00:07:47,400
It's so unique when I see bookstores that exist.

190
00:07:47,400 --> 00:07:49,760
And I'm curious, when it comes to overhead,

191
00:07:49,760 --> 00:07:52,300
because a lot of booksellers that are passionate about books,

192
00:07:52,300 --> 00:07:54,560
they would love to have a bookstore.

193
00:07:54,560 --> 00:07:57,360
When it comes to overhead of actually having a bookstore,

194
00:07:57,360 --> 00:07:59,960
maybe some downfalls that maybe people don't think about it

195
00:07:59,960 --> 00:08:01,840
when it comes to actually having a store,

196
00:08:01,840 --> 00:08:03,960
can you shed some light on some things

197
00:08:03,960 --> 00:08:06,080
that people really don't think about when you say, hey,

198
00:08:06,080 --> 00:08:07,000
I want to have a bookstore?

199
00:08:07,000 --> 00:08:09,520
It sounds fun and amazing.

200
00:08:09,520 --> 00:08:11,240
Well, I guess the biggest change for me

201
00:08:11,240 --> 00:08:14,920
was I'm open Wednesday to Saturday, 10 to 6,

202
00:08:14,920 --> 00:08:16,800
closed Sunday, Monday, Tuesday, but I usually

203
00:08:16,800 --> 00:08:19,120
work those days anyway.

204
00:08:19,120 --> 00:08:20,960
So one of the huge changes was, hey, you either

205
00:08:20,960 --> 00:08:24,160
have to be here every day, or at least four days a week,

206
00:08:24,160 --> 00:08:27,480
or pay someone to be here.

207
00:08:27,480 --> 00:08:31,080
And then I guess, as far as overhead, I live here,

208
00:08:31,080 --> 00:08:34,560
so it's not really anything too crazy.

209
00:08:34,560 --> 00:08:37,920
I've got LED lights, so my light bill isn't crazy.

210
00:08:37,920 --> 00:08:42,440
But if you were going to either rent a space or buy a space

211
00:08:42,440 --> 00:08:45,800
just for your bookstore, it definitely

212
00:08:45,800 --> 00:08:48,040
wouldn't be the most profitable business.

213
00:08:48,040 --> 00:08:52,200
Now, if you're in the city or on the main drag somewhere,

214
00:08:52,200 --> 00:08:54,840
your rent and building costs is going to be a lot more.

215
00:08:54,840 --> 00:08:56,480
You'll sell more, but then your expenses

216
00:08:56,480 --> 00:08:57,760
are going to be a lot more.

217
00:08:57,760 --> 00:09:01,440
So that's why I chose to live a little bit more rural

218
00:09:01,440 --> 00:09:03,360
and keep my bills down.

219
00:09:03,360 --> 00:09:04,160
I don't blame you.

220
00:09:04,160 --> 00:09:07,040
I like the idea of being out in the sticks a little bit,

221
00:09:07,040 --> 00:09:11,120
because if you got good products and good prices, which you do,

222
00:09:11,120 --> 00:09:12,200
I did my research.

223
00:09:12,200 --> 00:09:13,640
I looked them up on Google, Johnny,

224
00:09:13,640 --> 00:09:15,360
and he's got all these five star reviews.

225
00:09:15,360 --> 00:09:16,680
People love the man.

226
00:09:16,680 --> 00:09:18,600
People will come to you, especially in books,

227
00:09:18,600 --> 00:09:21,480
because most people are passionate about books.

228
00:09:21,480 --> 00:09:23,640
So you don't sell on Amazon.

229
00:09:23,640 --> 00:09:25,040
Is that right?

230
00:09:25,040 --> 00:09:26,080
That is correct.

231
00:09:26,080 --> 00:09:29,820
I've joined the Paper Gold group to learn a little bit about it,

232
00:09:29,820 --> 00:09:32,280
and I watch all your videos.

233
00:09:32,280 --> 00:09:34,480
You're wasting time watching all my videos.

234
00:09:34,480 --> 00:09:35,800
Just save your time.

235
00:09:35,800 --> 00:09:38,200
Go do something that's more productive.

236
00:09:38,200 --> 00:09:40,120
I'm learning a lot about selling on Amazon,

237
00:09:40,120 --> 00:09:43,360
but there's just so many issues as far as ungating.

238
00:09:43,360 --> 00:09:45,080
And I know every video say it's easy.

239
00:09:45,080 --> 00:09:47,000
It's this simple.

240
00:09:47,000 --> 00:09:49,840
And if I actually sat down and tried it and started,

241
00:09:49,840 --> 00:09:52,600
I know I'd probably like it and could definitely.

242
00:09:52,600 --> 00:09:55,800
I have access to the books, so it could definitely

243
00:09:55,800 --> 00:09:56,800
make me some profit.

244
00:09:56,800 --> 00:10:02,440
But eBay keeps me busy eight, nine, 10 hours a day.

245
00:10:02,440 --> 00:10:04,120
So you care about the books.

246
00:10:04,120 --> 00:10:05,320
You care about the books, dude.

247
00:10:05,320 --> 00:10:06,560
You don't want other people messing around

248
00:10:06,560 --> 00:10:08,520
with the books in Amazon throwing your stuff around

249
00:10:08,520 --> 00:10:09,000
unlike me.

250
00:10:09,000 --> 00:10:10,440
I'm just like, whatever.

251
00:10:10,440 --> 00:10:11,280
Yeah, yeah, yeah.

252
00:10:11,280 --> 00:10:13,880
Mike, I want you to love the books and become an eBay seller.

253
00:10:13,880 --> 00:10:15,200
Ah, I guess.

254
00:10:15,200 --> 00:10:17,200
It's unfortunate that.

255
00:10:17,200 --> 00:10:18,120
All right, that's it.

256
00:10:18,120 --> 00:10:19,080
The podcast is over.

257
00:10:19,080 --> 00:10:20,480
He wants me to come in eBay seller.

258
00:10:20,480 --> 00:10:21,760
I got to go get to work, because you've

259
00:10:21,760 --> 00:10:24,640
got to work 1,000 hours a week and make a little to no money.

260
00:10:24,640 --> 00:10:28,520
That's funny, because you do see success with eBay

261
00:10:28,520 --> 00:10:29,320
with the auctions.

262
00:10:29,320 --> 00:10:31,520
And I do think that's such a huge leg up.

263
00:10:31,520 --> 00:10:33,840
And people don't get excited about it,

264
00:10:33,840 --> 00:10:35,680
but you're actually selling things.

265
00:10:35,680 --> 00:10:39,520
And my big kind of motto for the last half of this year

266
00:10:39,520 --> 00:10:41,520
and in the next year is, you don't make money

267
00:10:41,520 --> 00:10:42,560
until the stuff sells.

268
00:10:42,560 --> 00:10:44,480
Like, you don't get paid until the stuff sells.

269
00:10:44,480 --> 00:10:47,720
You can have a million books, but if none of them ever sell,

270
00:10:47,720 --> 00:10:48,360
well, then cool.

271
00:10:48,360 --> 00:10:49,820
You've just got all your money tied up

272
00:10:49,820 --> 00:10:51,320
sitting around doing nothing for you.

273
00:10:51,320 --> 00:10:53,320
So I do like the $0.99 auction idea,

274
00:10:53,320 --> 00:10:54,760
because it moves inventory.

275
00:10:54,760 --> 00:10:56,600
And you're getting it for next to nothing.

276
00:10:56,600 --> 00:10:59,840
So sure, you're not going to knock everyone out of the park.

277
00:10:59,840 --> 00:11:03,600
But if you're spending $0.10 and you're making $3 repeatedly,

278
00:11:03,600 --> 00:11:04,400
it adds up.

279
00:11:04,400 --> 00:11:06,680
But we can't get that in our mind as resellers.

280
00:11:06,680 --> 00:11:08,240
We only want to find the gold bars.

281
00:11:08,240 --> 00:11:10,200
And I'm here to tell you, no reselling business

282
00:11:10,200 --> 00:11:11,160
lives on gold bars.

283
00:11:11,160 --> 00:11:15,400
You live on the $3 to $10 profit items.

284
00:11:15,400 --> 00:11:19,680
Yeah, the way I look at it is, maybe you have a $200 book,

285
00:11:19,680 --> 00:11:24,400
and maybe you pay $40 or $50 for it.

286
00:11:24,400 --> 00:11:26,760
Are you better off getting that full $200?

287
00:11:26,760 --> 00:11:28,880
Or probably, if it sits for three or four years,

288
00:11:28,880 --> 00:11:31,080
you're going to heavily discount it anyway.

289
00:11:31,080 --> 00:11:34,240
You'd be better off getting $75 to $100 for it next week

290
00:11:34,240 --> 00:11:36,640
instead of that $200 years down the road,

291
00:11:36,640 --> 00:11:39,440
or more likely never selling it.

292
00:11:39,440 --> 00:11:39,960
Right.

293
00:11:39,960 --> 00:11:41,680
I think sell-through rates king, and people

294
00:11:41,680 --> 00:11:44,200
get caught up in a little bit more on the ASP,

295
00:11:44,200 --> 00:11:45,880
especially just starting out.

296
00:11:45,880 --> 00:11:52,160
So how much of your business, well, let me preface this with,

297
00:11:52,160 --> 00:11:55,480
you and I both know it has to be a good book to go on eBay.

298
00:11:55,480 --> 00:11:58,280
And what's good in most people's eyes is usually trash.

299
00:11:58,280 --> 00:12:03,440
So what do you consider a good book to go to your auction?

300
00:12:03,440 --> 00:12:06,760
I mean, it kind of has to be an in-demand topic or authors,

301
00:12:06,760 --> 00:12:09,880
kind of the big thing, whether it's Stephen King, Charles

302
00:12:09,880 --> 00:12:17,440
Dickens, the Dune books, stuff like Dracula and Frankenstein,

303
00:12:17,440 --> 00:12:19,720
or other topics, American history,

304
00:12:19,720 --> 00:12:22,840
stuff on the Civil War, Native Americans, science

305
00:12:22,840 --> 00:12:26,160
and technology, cookbooks.

306
00:12:26,160 --> 00:12:30,080
And I guess I mostly deal in books that are pre-1900.

307
00:12:30,080 --> 00:12:34,440
I haven't really dabbled in the Hemingways and the F. Scott

308
00:12:34,440 --> 00:12:35,640
Fitzgerald and stuff like that.

309
00:12:35,640 --> 00:12:37,240
I wish I knew more about that market,

310
00:12:37,240 --> 00:12:41,560
because that stuff is in high demand and easy to sell.

311
00:12:41,560 --> 00:12:43,720
But that's one of the things that I

312
00:12:43,720 --> 00:12:46,200
don't know much about at all.

313
00:12:46,200 --> 00:12:51,480
So getting all these books, do you just pay flat out,

314
00:12:51,480 --> 00:12:53,400
or do you do a consignment, or do you

315
00:12:53,400 --> 00:12:56,080
get donations for the majority of your inventory

316
00:12:56,080 --> 00:12:59,600
that ends up at your auctions?

317
00:12:59,600 --> 00:13:02,920
A majority of it comes from eBay,

318
00:13:02,920 --> 00:13:05,080
and I pay for it outright.

319
00:13:05,080 --> 00:13:06,640
People bring stuff in, and they always

320
00:13:06,640 --> 00:13:08,120
ask me if I do consignment.

321
00:13:08,120 --> 00:13:10,000
And occasionally, I'll do a consignment deal

322
00:13:10,000 --> 00:13:13,680
where they get a certain percentage of the sale price.

323
00:13:13,680 --> 00:13:17,320
I did a really big consignment deal for a woman out

324
00:13:17,320 --> 00:13:20,400
of Indiana this spring.

325
00:13:20,400 --> 00:13:23,920
She got a bunch of books from a movie production company

326
00:13:23,920 --> 00:13:25,920
and shipped me 10 pallets of stuff,

327
00:13:25,920 --> 00:13:28,120
and that was all on consignment.

328
00:13:28,120 --> 00:13:30,200
And sometimes I would prefer that,

329
00:13:30,200 --> 00:13:32,520
because some people think their stuff is

330
00:13:32,520 --> 00:13:34,880
worth insane amounts of money, and you end up

331
00:13:34,880 --> 00:13:35,840
overpaying for it.

332
00:13:35,840 --> 00:13:38,640
In this case, she gets paid directly based off

333
00:13:38,640 --> 00:13:42,440
what I sell it for, so that was nice.

334
00:13:42,440 --> 00:13:47,120
So how many individual auctions do you have going up

335
00:13:47,120 --> 00:13:48,080
on a weekly basis?

336
00:13:48,080 --> 00:13:49,840
And an auction, for those that aren't aware,

337
00:13:49,840 --> 00:13:54,120
we'll consider a listing, so one book or maybe a lot of books.

338
00:13:54,120 --> 00:13:55,840
Yeah, it's usually individual books,

339
00:13:55,840 --> 00:14:00,040
and every day I have 30 ending, except for Tuesday nights.

340
00:14:00,040 --> 00:14:03,680
So depending where the, I do 10 day auctions,

341
00:14:03,680 --> 00:14:06,640
so that kind of throws it off.

342
00:14:06,640 --> 00:14:12,560
So there's usually anywhere from 220 to 250-ish auctions

343
00:14:12,560 --> 00:14:14,320
running at any time.

344
00:14:14,320 --> 00:14:17,360
OK, so almost 1,000 books a month

345
00:14:17,360 --> 00:14:18,840
are getting cycled through eBay.

346
00:14:18,840 --> 00:14:19,840
A little shy.

347
00:14:19,840 --> 00:14:22,240
I think I figure like 7,000 to 800, yeah.

348
00:14:22,240 --> 00:14:23,880
7,000 to 800, OK.

349
00:14:23,880 --> 00:14:26,400
So yeah, that's got to keep you busy,

350
00:14:26,400 --> 00:14:28,440
because you got a high turnover rate.

351
00:14:28,440 --> 00:14:32,920
And then how many of those end up not selling?

352
00:14:32,920 --> 00:14:34,520
How much are left over of that 800,

353
00:14:34,520 --> 00:14:38,360
do you think, that don't go up for some other new home?

354
00:14:38,360 --> 00:14:39,120
Not too many.

355
00:14:39,120 --> 00:14:44,640
I would say most nights there's maybe anywhere from zero to three,

356
00:14:44,640 --> 00:14:46,320
four, five on a bad night.

357
00:14:46,320 --> 00:14:49,920
If I put up some junkier stuff that isn't interesting,

358
00:14:49,920 --> 00:14:52,600
there'll be a few no sales that'll end early.

359
00:14:52,600 --> 00:14:56,040
But for the most part, almost everything is selling.

360
00:14:56,040 --> 00:14:58,880
OK, and do those end up at the storefront,

361
00:14:58,880 --> 00:15:00,800
or do they go out to some other sales channel,

362
00:15:00,800 --> 00:15:04,960
or as Mike said, hit the incinerator?

363
00:15:04,960 --> 00:15:07,760
If they were interesting enough for me to put on eBay,

364
00:15:07,760 --> 00:15:11,240
they're probably interesting enough for me to put in the store.

365
00:15:11,240 --> 00:15:15,240
But yeah, occasionally they'll go get thrown away.

366
00:15:15,240 --> 00:15:16,400
Fair enough.

367
00:15:16,400 --> 00:15:20,720
So you're buying mainly off eBay.

368
00:15:20,720 --> 00:15:27,120
So I'm assuming sometimes you get stuck with, well, junk.

369
00:15:27,120 --> 00:15:28,880
Usually this stuff comes in large.

370
00:15:28,880 --> 00:15:31,640
So what do you do with the junk?

371
00:15:31,640 --> 00:15:33,280
Again, do you just trash it, or do you

372
00:15:33,280 --> 00:15:37,920
attempt to go in the storefront or some other sales avenue?

373
00:15:37,920 --> 00:15:39,320
Again, anything that I agree with.

374
00:15:39,320 --> 00:15:40,400
That's every reseller's problem is,

375
00:15:40,400 --> 00:15:41,960
what do you do with the junk?

376
00:15:41,960 --> 00:15:43,840
And my bookstore is overflowing.

377
00:15:43,840 --> 00:15:45,880
Most bookstores are overflowing with stuff.

378
00:15:45,880 --> 00:15:46,960
They don't need more stuff.

379
00:15:46,960 --> 00:15:49,760
So it'll either go to the garbage or Goodwill.

380
00:15:49,760 --> 00:15:53,480
If it's not garbage, it'll go to Goodwill.

381
00:15:53,480 --> 00:15:55,880
Have you thought about doing, because you got a storefront,

382
00:15:55,880 --> 00:15:59,520
I think it's a unique opportunity to, I don't know.

383
00:15:59,520 --> 00:16:01,280
I'm just spitballing ideas that came to my head.

384
00:16:01,280 --> 00:16:03,280
If I had a storefront, maybe something I would try,

385
00:16:03,280 --> 00:16:07,720
like Whatnot or even live streaming just every day

386
00:16:07,720 --> 00:16:11,000
that you're at the bookstore, just a 24-7 kind of live stream

387
00:16:11,000 --> 00:16:13,400
of when your bookstore is actually open.

388
00:16:13,400 --> 00:16:17,320
Yep, I did a few Whatnot auctions this spring.

389
00:16:17,320 --> 00:16:20,240
But then I took four months off because I got burned out.

390
00:16:20,240 --> 00:16:22,520
And I started doing Whatnot again.

391
00:16:22,520 --> 00:16:25,480
I'm AnimalVet52 on Whatnot as well.

392
00:16:25,480 --> 00:16:27,200
I did one the last two Tuesdays,

393
00:16:27,200 --> 00:16:28,560
and I'm doing one this Tuesday.

394
00:16:28,560 --> 00:16:30,200
And I'll probably do a couple of them

395
00:16:30,200 --> 00:16:31,720
till I get burned out again,

396
00:16:31,720 --> 00:16:35,960
just because Tuesday's supposed to be my night off.

397
00:16:35,960 --> 00:16:38,320
But the last two weeks, I was live

398
00:16:38,320 --> 00:16:43,280
for about two hours on Whatnot, sold like 60 to 70 books,

399
00:16:43,280 --> 00:16:48,080
and ended up with about $500 after the fees.

400
00:16:48,080 --> 00:16:50,380
Fees are only 10%, so that's kind of nice.

401
00:16:50,380 --> 00:16:55,380
So yeah, I mean, if I could sell $500 worth of stuff,

402
00:16:55,520 --> 00:16:58,240
make a couple hundred bucks profit in the night,

403
00:16:58,240 --> 00:16:59,880
it's definitely worth it.

404
00:16:59,880 --> 00:17:02,640
You do, I mean, one of the misconceptions with Whatnot

405
00:17:02,640 --> 00:17:04,220
is you can't just put up your junk.

406
00:17:04,220 --> 00:17:07,120
You can put up some junk, but you also have to filter it in

407
00:17:07,120 --> 00:17:11,360
with some good stuff if you wanna make some money.

408
00:17:11,360 --> 00:17:13,160
Employees, do you have any?

409
00:17:13,160 --> 00:17:14,160
Do you wanna have any?

410
00:17:14,160 --> 00:17:16,140
I know like some people, they wanna build a business

411
00:17:16,140 --> 00:17:17,160
and kind of step back.

412
00:17:17,160 --> 00:17:20,080
Like what's your take on your employee situation

413
00:17:20,080 --> 00:17:23,520
and what the future you might be considering?

414
00:17:23,520 --> 00:17:25,960
I have an employee work at the bookstore.

415
00:17:25,960 --> 00:17:27,300
Like I went to a wedding this summer,

416
00:17:27,300 --> 00:17:29,160
so they worked a couple days.

417
00:17:29,160 --> 00:17:30,780
Otherwise no employees.

418
00:17:31,720 --> 00:17:35,080
I think I'm too neurotic to hire someone to do my listings

419
00:17:35,080 --> 00:17:37,720
or take pictures or even the shipping.

420
00:17:37,720 --> 00:17:40,200
If I could get over that, it'd be nice to pay someone

421
00:17:40,200 --> 00:17:43,960
to come work for an hour or two and do my shipping every day.

422
00:17:43,960 --> 00:17:46,000
But for now, it's just me.

423
00:17:46,000 --> 00:17:47,800
And my workflow is usually I get up right away

424
00:17:47,800 --> 00:17:50,720
in the morning, do my shipping that can take anywhere

425
00:17:50,720 --> 00:17:53,000
from half hour to an hour or two.

426
00:17:53,000 --> 00:17:55,300
If there's a lot of stuff and a lot of boxes,

427
00:17:56,320 --> 00:17:59,280
then I will work on taking pictures of the books.

428
00:17:59,280 --> 00:18:04,200
I take 12 pictures of every book times 30 is 360.

429
00:18:04,200 --> 00:18:07,760
And then, or is it 360?

430
00:18:07,760 --> 00:18:10,120
I should know this, I do it every day.

431
00:18:10,120 --> 00:18:11,740
Taking pictures takes a couple hours.

432
00:18:11,740 --> 00:18:13,740
Then I type up descriptions for a couple hours.

433
00:18:13,740 --> 00:18:15,560
Then I list for a couple hours.

434
00:18:15,560 --> 00:18:19,460
Then I usually have a break before my auctions end

435
00:18:19,460 --> 00:18:23,600
every night from 6.01, 6.02 all the way to 6.30.

436
00:18:23,600 --> 00:18:25,960
And then got to do a little shipping as people pay.

437
00:18:25,960 --> 00:18:26,960
And then I'm done for the day.

438
00:18:26,960 --> 00:18:28,680
Started all over in the morning.

439
00:18:28,680 --> 00:18:30,280
All right, I'm gonna throw something crazy out there.

440
00:18:30,280 --> 00:18:32,840
And I don't even care about what you damn eBay sellers

441
00:18:32,840 --> 00:18:33,840
think of me.

442
00:18:33,840 --> 00:18:38,280
Do you think 12 photos for a 99 cent star auction

443
00:18:38,280 --> 00:18:39,900
is a little bit high?

444
00:18:39,900 --> 00:18:41,120
I feel like if I was doing that,

445
00:18:41,120 --> 00:18:43,800
I'd probably maybe do like four photos, right?

446
00:18:43,800 --> 00:18:45,560
Because everybody's getting a deal on the stuff

447
00:18:45,560 --> 00:18:47,760
they're buying regardless, because none of it,

448
00:18:47,760 --> 00:18:49,480
I mean, sure, there are occasions where you might,

449
00:18:49,480 --> 00:18:51,760
but that's like a small percentage get more than what

450
00:18:51,760 --> 00:18:54,200
it would actually sell for normally at a buy it now price

451
00:18:54,200 --> 00:18:55,040
on eBay.

452
00:18:55,040 --> 00:18:58,560
I feel like 12 photos, man, you are an overachiever.

453
00:18:58,560 --> 00:18:59,820
You deserve gold stars.

454
00:18:59,820 --> 00:19:02,080
But if that was me, I'm thinking like four photos

455
00:19:02,080 --> 00:19:04,120
if I'm running 99 cent auctions.

456
00:19:04,120 --> 00:19:06,120
This is why you're an unseller, Mike.

457
00:19:06,120 --> 00:19:07,080
Yeah, yeah, yeah.

458
00:19:07,080 --> 00:19:08,720
I mean, at a minimum, okay, you are right.

459
00:19:08,720 --> 00:19:11,440
At a minimum, you want front cover spy.

460
00:19:11,440 --> 00:19:12,480
That could be one photo.

461
00:19:12,480 --> 00:19:15,160
You want title page, maybe copyright page.

462
00:19:15,160 --> 00:19:16,940
But then I like to show off the contents,

463
00:19:16,940 --> 00:19:20,680
show any interesting illustrations, any damage.

464
00:19:20,680 --> 00:19:23,960
In 12 used to be the eBay maximum number of photos.

465
00:19:23,960 --> 00:19:25,360
Now it's 24.

466
00:19:25,360 --> 00:19:28,080
So I still do 12 just to give people a little extra idea

467
00:19:28,080 --> 00:19:30,480
of, okay, this is what you can expect in this book

468
00:19:30,480 --> 00:19:33,320
and more condition photos.

469
00:19:33,320 --> 00:19:36,240
And occasionally, if I have a huge leather Bible,

470
00:19:36,240 --> 00:19:38,480
I will go up to the maximum 24.

471
00:19:39,600 --> 00:19:42,140
But yes, as a buyer on eBay, there's some people

472
00:19:42,140 --> 00:19:44,320
that just put a picture of the front cover

473
00:19:44,320 --> 00:19:46,240
and that drives me crazy because I'm like, well,

474
00:19:46,240 --> 00:19:48,880
I can't really tell too much about the condition

475
00:19:48,880 --> 00:19:51,200
or anything from that unless you're gonna have

476
00:19:51,200 --> 00:19:53,900
a big description explaining it all.

477
00:19:53,900 --> 00:19:55,460
12 could be excessive.

478
00:19:55,460 --> 00:19:57,800
A minimum, yeah, I think minimum would be four.

479
00:19:59,120 --> 00:20:00,960
I'm just trying to get some of your time back,

480
00:20:00,960 --> 00:20:03,560
trying to get some of your life back.

481
00:20:03,560 --> 00:20:04,620
You're right though, right?

482
00:20:04,620 --> 00:20:06,800
And probably if you take, it's not probably,

483
00:20:06,800 --> 00:20:08,840
it's guaranteed, if you take less photos,

484
00:20:08,840 --> 00:20:10,920
you're gonna have a less sell through rate

485
00:20:10,920 --> 00:20:12,320
because you don't have as much photos.

486
00:20:12,320 --> 00:20:15,160
So I rest my case, go ahead, Johnny.

487
00:20:15,160 --> 00:20:17,880
So for your storefront, I see a lot of bookstores

488
00:20:17,880 --> 00:20:22,400
do a couple oddities, but it's considered normal now

489
00:20:22,400 --> 00:20:25,840
is they'll have a coffee shop inside their bookstore

490
00:20:25,840 --> 00:20:28,640
and they'll try to sell disc media,

491
00:20:28,640 --> 00:20:31,440
which is CDs and DVDs and records

492
00:20:31,440 --> 00:20:34,460
and any other knickknack thing they can get in there.

493
00:20:34,460 --> 00:20:38,080
Or they do an abundance of community events.

494
00:20:38,080 --> 00:20:42,320
Do you go down any of these avenues for your own bookstore?

495
00:20:42,320 --> 00:20:44,920
Well, I was renting space for years at antique store.

496
00:20:44,920 --> 00:20:49,860
So I had some jars and buttons and knickknacky stuff.

497
00:20:50,800 --> 00:20:53,400
So I still have a couple shelves of that in the back.

498
00:20:54,800 --> 00:20:56,120
Trying to think what else?

499
00:20:56,120 --> 00:20:57,940
I don't have, I don't sell coffee.

500
00:20:57,940 --> 00:21:01,420
I would maybe get a coffee maker and give away coffee

501
00:21:01,420 --> 00:21:03,360
for free because people tell me all the time,

502
00:21:03,360 --> 00:21:05,240
hey, you should get a coffee in here.

503
00:21:05,240 --> 00:21:06,060
They tell me I need to-

504
00:21:06,060 --> 00:21:07,520
Coffee and books seem to go together these days.

505
00:21:07,520 --> 00:21:09,000
Thanks Barnes and Noble.

506
00:21:09,000 --> 00:21:11,920
And they tell me I need to get a cat or two,

507
00:21:11,920 --> 00:21:13,440
a bookstore cat.

508
00:21:13,440 --> 00:21:16,640
I haven't got to that yet, but maybe eventually.

509
00:21:16,640 --> 00:21:18,720
You know what would be better than wandering cats,

510
00:21:18,720 --> 00:21:22,160
wandering iguanas, jumping from shelf to shelf.

511
00:21:22,160 --> 00:21:24,600
I don't know how they'd like it here in Wisconsin.

512
00:21:24,600 --> 00:21:26,520
Well, it's true, cold, baby.

513
00:21:26,520 --> 00:21:28,680
It's too cold, man, that the iguanas won't survive.

514
00:21:28,680 --> 00:21:30,320
But cats, yes, I agree with.

515
00:21:30,320 --> 00:21:31,720
Coffee, Johnny's there.

516
00:21:31,720 --> 00:21:33,560
I mean, you better have a lot of supply

517
00:21:33,560 --> 00:21:36,000
for the amount of coffee Johnny drinks on a daily basis.

518
00:21:36,000 --> 00:21:38,400
You need like that XXL curing.

519
00:21:38,400 --> 00:21:41,360
The rest is for all the other customers throughout the day.

520
00:21:41,360 --> 00:21:43,640
The cake cups are like this big

521
00:21:43,640 --> 00:21:45,880
because Johnny's there for the day.

522
00:21:45,880 --> 00:21:49,720
So do you do any events, store-wide events?

523
00:21:49,720 --> 00:21:53,480
No, I've been asked about authors coming to doing readings

524
00:21:53,480 --> 00:21:54,480
and signings and stuff.

525
00:21:54,480 --> 00:21:55,820
And I don't have a ton of space.

526
00:21:55,820 --> 00:21:58,580
My bookstore is kind of, it's only 1200 square feet.

527
00:22:00,200 --> 00:22:02,160
And then I asked, someone asked,

528
00:22:02,160 --> 00:22:05,160
they're hosting a book club here in town.

529
00:22:05,160 --> 00:22:06,520
Actually, it sounds pretty interesting.

530
00:22:06,520 --> 00:22:08,200
It's a James Bond book club.

531
00:22:08,200 --> 00:22:11,640
They're gonna go through all the Ian Fleming books.

532
00:22:12,480 --> 00:22:14,260
So I might host them at some point.

533
00:22:14,260 --> 00:22:17,000
I think that'd be kind of a cool thing to do.

534
00:22:17,000 --> 00:22:18,960
Yeah, there's so much opportunity

535
00:22:18,960 --> 00:22:20,880
that we don't think about as resellers.

536
00:22:20,880 --> 00:22:22,680
And especially when it comes to having the storefront,

537
00:22:22,680 --> 00:22:24,420
you gotta think a little bit outside the box

538
00:22:24,420 --> 00:22:27,840
and do different things to kind of get people in the store.

539
00:22:27,840 --> 00:22:30,920
And I'm curious when you first started, right?

540
00:22:30,920 --> 00:22:33,060
Like how long, you probably remember this.

541
00:22:33,060 --> 00:22:34,260
Like how long did it take for you

542
00:22:34,260 --> 00:22:36,240
to actually sell your first item

543
00:22:36,240 --> 00:22:38,460
from like in the actual physical store?

544
00:22:40,240 --> 00:22:43,000
I mean, actually, so I opened in May

545
00:22:43,000 --> 00:22:44,360
and there was people stopping in here

546
00:22:44,360 --> 00:22:47,040
because I have a huge sign out by the highway.

547
00:22:47,040 --> 00:22:49,000
So I mean, I was selling stuff right away.

548
00:22:49,000 --> 00:22:50,680
I put an ad in the paper.

549
00:22:50,680 --> 00:22:54,360
Otherwise I don't invest anything into marketing.

550
00:22:54,360 --> 00:22:55,360
It's probably a bad idea,

551
00:22:55,360 --> 00:22:57,040
but I have a huge sign by a highway

552
00:22:57,040 --> 00:23:00,300
that 20,000 cars drive by every day.

553
00:23:00,300 --> 00:23:04,260
And most months are pretty consistent here,

554
00:23:05,780 --> 00:23:07,100
selling three to 4,000.

555
00:23:07,100 --> 00:23:08,980
I had no idea what to expect.

556
00:23:08,980 --> 00:23:11,000
A bookstore kind of in the middle of nowhere,

557
00:23:11,000 --> 00:23:13,260
what to expect out of it.

558
00:23:13,260 --> 00:23:14,660
But I'm happy right now.

559
00:23:14,660 --> 00:23:16,940
And I do have tons of customers

560
00:23:16,940 --> 00:23:20,100
that come every month or two or three months and buy stuff.

561
00:23:20,100 --> 00:23:22,660
So I would like to think that my sales

562
00:23:22,660 --> 00:23:25,260
will steadily grow over the years.

563
00:23:25,260 --> 00:23:26,100
For sure, for sure.

564
00:23:26,100 --> 00:23:27,660
It's a slow process,

565
00:23:27,660 --> 00:23:30,140
kind of like building this podcast up.

566
00:23:30,140 --> 00:23:31,820
You start with two people listening

567
00:23:31,820 --> 00:23:34,940
and then you get 10 people listening.

568
00:23:34,940 --> 00:23:37,820
But I think, I guess I got to know,

569
00:23:37,820 --> 00:23:41,080
is this the lifelong plan for you, Ken,

570
00:23:41,080 --> 00:23:44,500
is to be in this bookstore and be the main guy in there?

571
00:23:44,500 --> 00:23:46,860
Or do you have plans to kind of maybe move

572
00:23:46,860 --> 00:23:49,380
to a bigger location or maybe get the employee

573
00:23:49,380 --> 00:23:51,580
and take a step back and kind of just be the face

574
00:23:51,580 --> 00:23:54,020
that does maybe the whatnot shows

575
00:23:54,020 --> 00:23:56,660
or more active on the YouTube channel?

576
00:23:56,660 --> 00:23:58,420
What's the future look like for you

577
00:23:58,420 --> 00:24:01,380
and what do you want it to kind of look like?

578
00:24:01,380 --> 00:24:03,220
I mean, I would really love to just have

579
00:24:03,220 --> 00:24:06,020
the physical bookstore and make a living off of that

580
00:24:06,020 --> 00:24:08,500
and do a little bit online to supplement that.

581
00:24:08,500 --> 00:24:11,180
I don't know if that's realistic at all.

582
00:24:11,180 --> 00:24:13,180
A lot of the booksellers that have been in the business

583
00:24:13,180 --> 00:24:15,180
for decades at this point,

584
00:24:17,540 --> 00:24:20,620
I ask and they tell me that online versus local

585
00:24:20,620 --> 00:24:21,900
is about 50-50.

586
00:24:21,900 --> 00:24:23,740
Now mine's way skewed towards online

587
00:24:23,740 --> 00:24:25,940
since I've more experience online.

588
00:24:25,940 --> 00:24:30,940
I mean, I love my location here.

589
00:24:31,260 --> 00:24:34,260
I'm considering putting on an addition,

590
00:24:34,260 --> 00:24:36,940
but I don't wanna jump too headlong into that.

591
00:24:36,940 --> 00:24:37,780
Okay, you can keep that one.

592
00:24:37,780 --> 00:24:40,060
Would you add an additional one?

593
00:24:40,060 --> 00:24:43,100
An additional bookstore, maybe with bigger store frontage?

594
00:24:43,100 --> 00:24:45,060
No, I'm gonna do two buildings.

595
00:24:45,060 --> 00:24:48,300
I wanna put an addition on here for more retail space,

596
00:24:48,300 --> 00:24:51,980
so I don't know what it's gonna translate to

597
00:24:51,980 --> 00:24:53,580
as far as higher sale.

598
00:24:53,580 --> 00:24:54,420
Yeah.

599
00:24:54,420 --> 00:24:56,220
I think we're having some audio issues.

600
00:24:56,220 --> 00:24:57,740
Yeah, you're breaking up a little bit here.

601
00:24:57,740 --> 00:24:58,580
There you are.

602
00:24:58,580 --> 00:24:59,980
Okay, good now, okay.

603
00:24:59,980 --> 00:25:02,860
So I would love to put an addition on this building.

604
00:25:02,860 --> 00:25:04,980
I wouldn't wanna maintain two buildings

605
00:25:04,980 --> 00:25:06,940
and have two locations that I gotta be running.

606
00:25:06,940 --> 00:25:09,020
I already love waking up and I'm at work.

607
00:25:09,020 --> 00:25:11,060
I love that aspect of this.

608
00:25:11,060 --> 00:25:14,060
So I would love to put an addition on this building

609
00:25:14,060 --> 00:25:16,580
and have more retail space and more storage,

610
00:25:16,580 --> 00:25:18,620
though I don't know what that will translate to

611
00:25:18,620 --> 00:25:21,260
as far as higher sales here.

612
00:25:21,260 --> 00:25:23,260
The sales would go up, I would love to have

613
00:25:23,260 --> 00:25:25,220
more retail space and more storage.

614
00:25:25,220 --> 00:25:26,940
I would love to have more retail space

615
00:25:26,940 --> 00:25:29,940
and more storage, but I don't know if it's gonna bring,

616
00:25:29,940 --> 00:25:31,820
I don't know if more people are gonna come in

617
00:25:31,820 --> 00:25:33,300
because my store's bigger.

618
00:25:33,300 --> 00:25:35,180
Do your friends and family think you're crazy

619
00:25:35,180 --> 00:25:36,380
for having a bookstore?

620
00:25:39,300 --> 00:25:43,340
No, I think they know I've made money online with it

621
00:25:43,340 --> 00:25:46,580
and I saved up some money to put some equity

622
00:25:46,580 --> 00:25:48,660
from my previous house into this building,

623
00:25:48,660 --> 00:25:50,540
so it wasn't really a financial risk.

624
00:25:50,540 --> 00:25:53,460
I mean, it's not a business you're gonna get into

625
00:25:53,460 --> 00:25:55,220
to get rich, that's for sure.

626
00:25:55,220 --> 00:25:57,100
I guess you got like a tangible storefront

627
00:25:57,100 --> 00:25:58,100
versus somebody like me.

628
00:25:58,100 --> 00:26:00,300
I just tell them I ship them off to some fairy land

629
00:26:00,300 --> 00:26:02,100
and the stuff sells, so I guess you can be like,

630
00:26:02,100 --> 00:26:04,060
hey, I got a storefront, you wanna come down?

631
00:26:04,060 --> 00:26:05,980
Me, I'm just like, I don't know where the stuff goes.

632
00:26:05,980 --> 00:26:09,260
I just get paid every once in a while.

633
00:26:09,260 --> 00:26:11,380
It would be cool to have a bookstore though.

634
00:26:11,380 --> 00:26:13,700
So, all right, so you wanna keep the bookstore,

635
00:26:13,700 --> 00:26:15,060
you wanna grow the bookstore sales

636
00:26:15,060 --> 00:26:16,580
more than the online sales.

637
00:26:16,580 --> 00:26:18,820
Now back to the eBay, do you promote your auctions?

638
00:26:18,820 --> 00:26:20,500
Can you even promote auctions on eBay?

639
00:26:20,500 --> 00:26:22,460
This is how antiquated I am.

640
00:26:23,620 --> 00:26:27,540
Yes, you can and you used to be able to pay a flat $2.50

641
00:26:27,540 --> 00:26:29,220
to promote your auction.

642
00:26:30,100 --> 00:26:31,940
Now they switched it to a percentage

643
00:26:31,940 --> 00:26:34,900
and in the past, I would promote one or two a month

644
00:26:34,900 --> 00:26:36,220
if there was a really good book

645
00:26:36,220 --> 00:26:37,700
that maybe was an obscure title,

646
00:26:37,700 --> 00:26:40,020
but I'm like, hey, this should bring $100 plus.

647
00:26:40,020 --> 00:26:42,140
I would pay the 250 to promote it,

648
00:26:42,140 --> 00:26:45,980
but now it's a percentage and eBay would like you to promote

649
00:26:45,980 --> 00:26:50,900
at like the nine, 10%, that's the standard for the category

650
00:26:50,900 --> 00:26:52,340
and I'm not willing to do that.

651
00:26:52,340 --> 00:26:54,280
Actually, I just got an email from someone at eBay,

652
00:26:54,280 --> 00:26:56,500
some customer service rep that wanted to talk to me

653
00:26:56,500 --> 00:26:58,660
about promoting my auctions

654
00:26:58,660 --> 00:27:02,100
and they mentioned that you actually don't have to promote

655
00:27:02,100 --> 00:27:04,780
at like the 9.2% for the category.

656
00:27:04,780 --> 00:27:06,740
You could promote at two or 3%,

657
00:27:06,740 --> 00:27:10,140
but no, I don't have any interest in paying eBay more fees

658
00:27:10,140 --> 00:27:11,140
to get my items out there.

659
00:27:11,140 --> 00:27:12,940
I promote my stuff at 2%

660
00:27:12,940 --> 00:27:15,100
and just because it's like now the going, right?

661
00:27:15,100 --> 00:27:16,340
So the argument is well,

662
00:27:16,340 --> 00:27:18,820
if the three of us all promote at 2%,

663
00:27:18,820 --> 00:27:20,500
then you're really not getting no promotion

664
00:27:20,500 --> 00:27:22,940
because it's just eBay getting more money.

665
00:27:22,940 --> 00:27:24,540
Same thing, exactly.

666
00:27:24,540 --> 00:27:27,740
Yeah, eBay, instead of eBay tracking down more sellers

667
00:27:27,740 --> 00:27:29,140
and more buyers for the platform,

668
00:27:29,140 --> 00:27:31,560
they wanna get more money from the same,

669
00:27:31,560 --> 00:27:36,020
actually probably from a shrinking number of sellers.

670
00:27:37,440 --> 00:27:40,220
So I'm gonna talk about probably the least considered thing

671
00:27:40,220 --> 00:27:43,140
for future bookstore owners.

672
00:27:43,140 --> 00:27:44,500
Talk to me about parking, Kent.

673
00:27:44,500 --> 00:27:48,140
How many parking spaces can your store facilitate?

674
00:27:48,980 --> 00:27:51,260
I got a pretty big parking lot.

675
00:27:51,260 --> 00:27:53,300
I could fit 20 cars out there,

676
00:27:53,300 --> 00:27:56,620
though it's busy if there's three, four, five cars out there.

677
00:27:56,620 --> 00:27:57,780
Right, exactly, exactly.

678
00:27:57,780 --> 00:27:59,340
But you got room for the trailer guy.

679
00:27:59,340 --> 00:28:01,180
He wants to sell you his trailers worth of books.

680
00:28:01,180 --> 00:28:04,740
If so, if the time ever were to arise.

681
00:28:04,740 --> 00:28:08,260
People have suggested I do like a flea market weekend

682
00:28:08,260 --> 00:28:10,260
to get people here, do a flea market,

683
00:28:10,260 --> 00:28:11,860
have people come set up with their cars

684
00:28:11,860 --> 00:28:14,220
and trailers and stuff, but I don't know.

685
00:28:14,220 --> 00:28:18,540
I know people love the community aspect of bookstores

686
00:28:18,540 --> 00:28:20,700
and bringing people together for poetry readings

687
00:28:20,700 --> 00:28:23,700
and book signings and stuff, or music,

688
00:28:23,700 --> 00:28:26,140
but that's just not my personality.

689
00:28:26,140 --> 00:28:31,140
So how many lesser bookstore owners are around your area?

690
00:28:31,540 --> 00:28:33,180
How many competitors do you have?

691
00:28:34,100 --> 00:28:37,860
Well, I wouldn't say lesser, but other bookstores,

692
00:28:37,860 --> 00:28:40,700
there is one on Main Street here in Marshfield.

693
00:28:40,700 --> 00:28:44,020
Marshfield's a city of 20-some thousand people.

694
00:28:44,020 --> 00:28:45,660
They've been around for 20 years.

695
00:28:45,660 --> 00:28:48,380
And I think already, I'm sure they're not listening.

696
00:28:48,380 --> 00:28:49,740
I hope they're not listening.

697
00:28:49,740 --> 00:28:53,980
Already, I think my sales have probably surpassed theirs

698
00:28:53,980 --> 00:28:56,020
and they've been in the business for 20 years,

699
00:28:56,020 --> 00:28:58,540
though they mostly deal in modern romance,

700
00:28:58,540 --> 00:29:00,900
mysteries, Western, stuff like that.

701
00:29:00,900 --> 00:29:02,100
Gotcha.

702
00:29:02,100 --> 00:29:03,740
So here's an oddball question.

703
00:29:03,740 --> 00:29:05,300
When I started looking into bookstores,

704
00:29:05,300 --> 00:29:07,140
I noticed this in abundance.

705
00:29:07,140 --> 00:29:10,500
People were offering stationary classes

706
00:29:10,500 --> 00:29:12,580
and or selling stationary stuff.

707
00:29:12,580 --> 00:29:14,580
I looked at them like I'm not doing this,

708
00:29:14,580 --> 00:29:17,060
but it seems to be like a nationwide thing

709
00:29:17,060 --> 00:29:19,060
for bookstore owners to do now.

710
00:29:19,060 --> 00:29:20,380
Why do you think this is?

711
00:29:20,380 --> 00:29:22,940
It blew my mind when I was reading about this.

712
00:29:22,940 --> 00:29:27,460
Well, I would say a lot of people buying at bookstores

713
00:29:27,460 --> 00:29:32,460
are slightly more female, more 20s, 30s, 40s,

714
00:29:33,020 --> 00:29:35,460
and they probably also like that stuff.

715
00:29:36,780 --> 00:29:39,220
I sell earrings for my friend Becky here.

716
00:29:39,220 --> 00:29:40,620
I have them sitting right at the front table

717
00:29:40,620 --> 00:29:41,740
and there'll be people that will come.

718
00:29:41,740 --> 00:29:43,260
A lady just came in and bought earrings

719
00:29:43,260 --> 00:29:44,260
and not a single book.

720
00:29:45,660 --> 00:29:47,340
And I also sell records.

721
00:29:47,340 --> 00:29:49,100
Oh, I forgot I sell records.

722
00:29:50,900 --> 00:29:51,740
What else?

723
00:29:51,740 --> 00:29:52,560
I sell tin signs.

724
00:29:52,560 --> 00:29:55,860
I have little tin decorative signs for 10 bucks a piece.

725
00:29:55,860 --> 00:29:57,700
And I mean, there's some days

726
00:29:57,700 --> 00:29:59,660
that I sell more signs than books.

727
00:29:59,660 --> 00:30:00,500
Nice.

728
00:30:00,500 --> 00:30:02,260
Now, I mean, yeah, I've noticed that too.

729
00:30:02,260 --> 00:30:04,460
It's probably about 70% female

730
00:30:04,460 --> 00:30:08,740
as far as my bookstore shoppers and 30% male that walked in

731
00:30:08,740 --> 00:30:10,700
and negative percent for children.

732
00:30:10,700 --> 00:30:12,140
I don't count children at all.

733
00:30:13,380 --> 00:30:14,540
If I lived in the area,

734
00:30:14,540 --> 00:30:16,500
would you rent me out like a corner of your bookstore

735
00:30:16,500 --> 00:30:18,260
where I could try to sell my duds?

736
00:30:19,380 --> 00:30:21,100
If I had more space, I would,

737
00:30:21,100 --> 00:30:22,940
but I have negative space right now.

738
00:30:22,940 --> 00:30:24,460
You're up on the roof with the snow bag.

739
00:30:24,460 --> 00:30:26,380
I would pay you for the space though, man.

740
00:30:26,380 --> 00:30:28,740
Like, it's not like I'm just, I don't want it for free.

741
00:30:28,740 --> 00:30:31,380
I would maybe rent you out a shelf, see what happens.

742
00:30:31,380 --> 00:30:33,480
Say, yeah, because my antique shops around me,

743
00:30:33,480 --> 00:30:38,480
they want like $90 for three foot bookshelf of space.

744
00:30:38,480 --> 00:30:41,440
It's absolutely ridiculous how expensive it is

745
00:30:41,440 --> 00:30:42,880
to get into some of these antique shops

746
00:30:42,880 --> 00:30:44,000
and I don't have a lot around me.

747
00:30:44,000 --> 00:30:48,000
So, I mean, it could be another option, maybe,

748
00:30:48,000 --> 00:30:49,200
another book seller in your area.

749
00:30:49,200 --> 00:30:51,400
I got a bunch of crazy, don't listen to me, Ken.

750
00:30:51,400 --> 00:30:52,960
I'm probably gonna sink your business, right?

751
00:30:52,960 --> 00:30:56,000
Then we got like live bands playing on Friday nights

752
00:30:56,000 --> 00:30:58,520
and I'm in there signing Nora Roberts books

753
00:30:58,520 --> 00:30:59,560
and I'm not even Nora Roberts.

754
00:30:59,560 --> 00:31:02,120
Nora Roberts book signing and they show up and it's me

755
00:31:02,120 --> 00:31:05,400
and they're like, what the hell is going on?

756
00:31:05,400 --> 00:31:10,400
My bookstore would not last.

757
00:31:10,400 --> 00:31:14,480
It's so interesting to see.

758
00:31:14,480 --> 00:31:17,360
I mean, I guess I'm just gonna be blown with you

759
00:31:17,360 --> 00:31:19,400
and you're not gonna offend me.

760
00:31:19,400 --> 00:31:20,640
It's impossible to offend me.

761
00:31:20,640 --> 00:31:22,720
So you can shoot straight with me here.

762
00:31:22,720 --> 00:31:26,160
And how do you feel about people like me

763
00:31:26,160 --> 00:31:29,040
who don't care about books and just come in and scan books

764
00:31:29,040 --> 00:31:31,360
and take the profitable ones and send them off to Amazon

765
00:31:31,360 --> 00:31:33,160
and make money doing that?

766
00:31:33,160 --> 00:31:34,360
I mean, I don't have a problem.

767
00:31:34,360 --> 00:31:37,400
I had a guy last summer that wanted to come in

768
00:31:37,400 --> 00:31:39,800
and scan my books and actually,

769
00:31:39,800 --> 00:31:42,640
if I do a big buyout of an estate or something,

770
00:31:42,640 --> 00:31:44,720
I would let him go through the books and scan

771
00:31:44,720 --> 00:31:46,000
and take what he wanted.

772
00:31:46,000 --> 00:31:48,000
And we have very different interests.

773
00:31:48,000 --> 00:31:50,000
You're selling the barcode books.

774
00:31:50,000 --> 00:31:51,200
I prefer the older stuff,

775
00:31:51,200 --> 00:31:53,400
though I sell modern stuff in my store.

776
00:31:53,400 --> 00:31:55,200
I would gladly sell you anything you thought

777
00:31:55,200 --> 00:31:56,600
you could make money on.

778
00:31:56,600 --> 00:32:00,000
Though I will say you could just as well be selling

779
00:32:00,000 --> 00:32:03,160
crock pots or coffee makers or whatever you,

780
00:32:03,160 --> 00:32:05,040
and you can, if you see a crock pot,

781
00:32:05,040 --> 00:32:06,240
you can make money on Amazon.

782
00:32:06,240 --> 00:32:08,440
You may as well buy it and try to sell it.

783
00:32:09,760 --> 00:32:10,600
That's so true.

784
00:32:10,600 --> 00:32:12,240
And it's tough.

785
00:32:12,240 --> 00:32:15,920
And I know, like, we probably just look at the people

786
00:32:15,920 --> 00:32:18,080
that follow me on social media versus you,

787
00:32:18,080 --> 00:32:19,240
the books are owner.

788
00:32:19,240 --> 00:32:21,080
You got the people that are passionate about the books

789
00:32:21,080 --> 00:32:22,440
and I got the people that are more like,

790
00:32:22,440 --> 00:32:24,120
I just want to make a few bucks on the side.

791
00:32:24,120 --> 00:32:26,760
And I don't think there's a right or wrong to it.

792
00:32:26,760 --> 00:32:28,400
What do you think of the term book dealer?

793
00:32:28,400 --> 00:32:31,320
Because all the libraries I work with, I don't know me.

794
00:32:31,320 --> 00:32:33,880
And the term book dealer, growing up in the city,

795
00:32:33,880 --> 00:32:35,920
like dealers are people that sell drugs, right?

796
00:32:35,920 --> 00:32:38,040
So like, when you're like, oh, are you a book dealer?

797
00:32:38,040 --> 00:32:41,200
I'm always like, no, I don't like the term book dealer

798
00:32:41,200 --> 00:32:42,720
just like I don't like the term reseller.

799
00:32:42,720 --> 00:32:45,960
I think they're both like antiquated and in my eyes,

800
00:32:45,960 --> 00:32:48,440
like I wouldn't say derogatory.

801
00:32:48,440 --> 00:32:49,800
It's just an antiquated term.

802
00:32:49,800 --> 00:32:51,120
They're like, oh, you're a book dealer.

803
00:32:51,120 --> 00:32:54,240
I'm like, no, I sell these online to support my family

804
00:32:54,240 --> 00:32:56,400
and my kids, AKA my cats.

805
00:32:57,640 --> 00:32:59,320
So what term would you use to describe?

806
00:32:59,320 --> 00:33:01,280
I would consider, okay, at this point,

807
00:33:01,280 --> 00:33:04,200
I'd consider myself a bookstore owner,

808
00:33:04,200 --> 00:33:07,840
though online is more of my income

809
00:33:07,840 --> 00:33:09,440
and what I spend most of my time doing.

810
00:33:09,440 --> 00:33:11,640
So I guess I'm an online book seller.

811
00:33:11,640 --> 00:33:13,440
Entrepreneur, small business owner,

812
00:33:13,440 --> 00:33:17,160
anything besides those two terms of reseller or book dealer.

813
00:33:17,160 --> 00:33:20,800
I mean, where did, I wonder where the term book dealer even

814
00:33:20,800 --> 00:33:21,640
like-

815
00:33:21,640 --> 00:33:22,840
No, it's an actual thing.

816
00:33:22,840 --> 00:33:25,360
Like people deal in books to,

817
00:33:25,360 --> 00:33:26,960
you used to go to them, get a buy list

818
00:33:26,960 --> 00:33:28,720
or add your name to a buy list

819
00:33:28,720 --> 00:33:32,760
and they circle the United States to find you a book.

820
00:33:32,760 --> 00:33:34,280
Well, that's why Sears went out of business

821
00:33:34,280 --> 00:33:35,800
with their damn catalogs.

822
00:33:35,800 --> 00:33:37,840
It's the same thing here with the book dealer.

823
00:33:37,840 --> 00:33:39,360
I don't know, it's just a weird term.

824
00:33:39,360 --> 00:33:41,880
And when I work with libraries, like all the ladies like,

825
00:33:41,880 --> 00:33:42,720
are you a book dealer?

826
00:33:42,720 --> 00:33:44,200
And I'm like, no, I immediately shoot it down.

827
00:33:44,200 --> 00:33:45,040
I don't even entertain them.

828
00:33:45,040 --> 00:33:46,280
I'm like, no, I'm not a book dealer.

829
00:33:46,280 --> 00:33:49,080
You go to a book fair and ask what they call those people.

830
00:33:49,080 --> 00:33:51,080
Would you do, I guess you'd call yourself

831
00:33:51,080 --> 00:33:53,040
an Amazon seller then?

832
00:33:53,040 --> 00:33:54,920
I'm an entrepreneur, small business owner.

833
00:33:54,920 --> 00:33:56,840
I don't even got to give them the details of where I sell.

834
00:33:56,840 --> 00:33:59,880
I just try to keep it vague, but in the term, I guess,

835
00:33:59,880 --> 00:34:00,960
I just feel like book dealer.

836
00:34:00,960 --> 00:34:02,880
I feel like, I've called myself a book dealer.

837
00:34:02,880 --> 00:34:03,720
I immediately feel like I'm 95 years old.

838
00:34:03,720 --> 00:34:04,920
You're in e-commerce.

839
00:34:04,920 --> 00:34:07,800
It's just your e-commerce is books and just media.

840
00:34:07,800 --> 00:34:10,760
Yeah, I just feel like, I don't know, it's a dated term.

841
00:34:10,760 --> 00:34:13,440
I think there's a new wave of book sellers coming,

842
00:34:13,440 --> 00:34:14,280
Kent and Johnny.

843
00:34:14,280 --> 00:34:16,120
We can't make you go to a book fair, Mike?

844
00:34:16,120 --> 00:34:17,680
We don't wanna be called book dealers.

845
00:34:17,680 --> 00:34:20,400
We want something that's more hip, cool, I don't know.

846
00:34:20,400 --> 00:34:23,280
Book dealers like a door-to-door salesman idea.

847
00:34:23,280 --> 00:34:24,480
I'll be curious.

848
00:34:24,480 --> 00:34:26,320
I'm gonna ask people on our next call,

849
00:34:26,320 --> 00:34:27,920
what do we think of the term book dealer?

850
00:34:27,920 --> 00:34:30,080
Would you consider yourself a book dealer?

851
00:34:31,200 --> 00:34:33,560
No, because I don't deal with a clientele list.

852
00:34:33,560 --> 00:34:35,560
Kent, probably out of the three S's,

853
00:34:35,560 --> 00:34:37,760
is the closest to an actual book dealer.

854
00:34:38,680 --> 00:34:41,920
Yeah, I guess I used to call myself an antique book dealer,

855
00:34:41,920 --> 00:34:43,600
but now I sell everything.

856
00:34:43,600 --> 00:34:45,600
So, sell everything.

857
00:34:45,600 --> 00:34:49,400
What's your, do you have a collection of books?

858
00:34:49,400 --> 00:34:50,240
Now, that's a good one.

859
00:34:50,240 --> 00:34:51,520
I always like to get people jammed up

860
00:34:51,520 --> 00:34:53,400
because people like you are passionate about books.

861
00:34:53,400 --> 00:34:56,880
You're like, man, I really, I love this author.

862
00:34:56,880 --> 00:34:58,240
I love these books.

863
00:34:58,240 --> 00:35:00,560
Do you have like a secret room in the back somewhere

864
00:35:00,560 --> 00:35:02,080
where it's like you pull a book out,

865
00:35:02,080 --> 00:35:03,240
the door spins around,

866
00:35:03,240 --> 00:35:05,760
and it's like your amazing collection of books?

867
00:35:06,840 --> 00:35:09,240
Yeah, I do have a book collection.

868
00:35:09,240 --> 00:35:11,800
And actually, that's probably one of my biggest hindrance

869
00:35:11,800 --> 00:35:16,040
in my business is I tend to keep the better stuff,

870
00:35:16,040 --> 00:35:18,400
the more expensive stuff that I could get lots of money for

871
00:35:18,400 --> 00:35:19,240
if I sold it.

872
00:35:19,240 --> 00:35:22,360
So, that kind of takes a cut to my business,

873
00:35:22,360 --> 00:35:23,920
not selling that stuff.

874
00:35:23,920 --> 00:35:26,080
And I do have shelves of books,

875
00:35:26,080 --> 00:35:29,320
and I actually have three safes,

876
00:35:29,320 --> 00:35:32,440
they're big gun safes, but I put books in them

877
00:35:32,440 --> 00:35:35,000
to keep the really expensive stuff safe.

878
00:35:35,000 --> 00:35:38,040
And I collect, obviously the farming and vet stuff,

879
00:35:38,040 --> 00:35:40,800
I have old medical books, American history stuff.

880
00:35:40,800 --> 00:35:44,240
I really like collecting early American printed books.

881
00:35:44,240 --> 00:35:49,240
So, books printed in America from the kind of 17,

882
00:35:50,040 --> 00:35:52,040
early 1700s to late 1700s.

883
00:35:52,040 --> 00:35:54,080
I really like that stuff.

884
00:35:54,080 --> 00:35:55,560
And they're mostly religious books,

885
00:35:55,560 --> 00:35:58,800
but I just like that they're printed from that era.

886
00:35:58,800 --> 00:36:02,000
Now, do you collect them or do you read

887
00:36:02,000 --> 00:36:04,800
and then put them in the safe kind of collect them?

888
00:36:04,800 --> 00:36:06,840
There are people that just put them on a shelf

889
00:36:06,840 --> 00:36:09,520
to like, I own this, they never read it.

890
00:36:09,520 --> 00:36:10,720
Maybe this is crazy,

891
00:36:10,720 --> 00:36:14,120
but I haven't read like any of the books in my collection.

892
00:36:14,120 --> 00:36:15,360
Okay, so you're just a collector,

893
00:36:15,360 --> 00:36:16,880
you're not a collector.

894
00:36:16,880 --> 00:36:20,840
Yeah, they look nice and they're interesting topics,

895
00:36:20,840 --> 00:36:22,400
and that's why I have them.

896
00:36:22,400 --> 00:36:23,360
Fair enough.

897
00:36:23,360 --> 00:36:25,600
Are the books always better than the movies?

898
00:36:31,040 --> 00:36:34,080
Yes, not always, I'd say mostly, mostly better.

899
00:36:34,080 --> 00:36:35,600
Gladiators, probably exception,

900
00:36:35,600 --> 00:36:37,800
horrible book, fantastic movie.

901
00:36:37,800 --> 00:36:39,720
Oh, they just came out with the Gladiator 2, didn't they?

902
00:36:39,720 --> 00:36:42,360
They did, yeah, there's a new one with Denzel in there.

903
00:36:42,360 --> 00:36:44,600
Okay, I've had a different experience

904
00:36:44,600 --> 00:36:47,240
with reading books of my favorite movies.

905
00:36:47,240 --> 00:36:49,960
The books for me, they just, they suck.

906
00:36:49,960 --> 00:36:51,080
I don't know what it is, right?

907
00:36:51,080 --> 00:36:53,720
Like I read the Jaws book,

908
00:36:53,720 --> 00:36:56,480
I thought the book sucked compared to the movie.

909
00:36:56,480 --> 00:36:58,320
I didn't really like the book at all.

910
00:36:58,320 --> 00:37:00,320
I've read like the original Halloween

911
00:37:00,320 --> 00:37:02,640
horror trade paperbacks.

912
00:37:02,640 --> 00:37:03,560
It doesn't do it for me.

913
00:37:03,560 --> 00:37:06,800
I mean, I guess there are some exceptions to the rules,

914
00:37:06,800 --> 00:37:07,920
but for me, I don't know,

915
00:37:07,920 --> 00:37:09,720
it's just one of those things where the books,

916
00:37:09,720 --> 00:37:11,640
and I'm not a big reader.

917
00:37:11,640 --> 00:37:15,200
I do, I prefer to read like financial books,

918
00:37:16,680 --> 00:37:19,360
I'm the Dave Ramsey guy, retirement books.

919
00:37:19,360 --> 00:37:21,840
So on the topic of retirement

920
00:37:21,840 --> 00:37:24,840
and the future of your bookstore,

921
00:37:24,840 --> 00:37:26,840
so you wanna get this business to a point

922
00:37:26,840 --> 00:37:29,640
where you're making 50-50 split.

923
00:37:29,640 --> 00:37:31,000
Do you think once you get there,

924
00:37:31,000 --> 00:37:34,440
you're gonna have to have the store open seven days a week?

925
00:37:34,440 --> 00:37:36,520
And that's when maybe when you get the revenue

926
00:37:36,520 --> 00:37:38,800
closer to 50-50, you bring on an employee

927
00:37:38,800 --> 00:37:41,160
so you can be open an extra day a week,

928
00:37:41,160 --> 00:37:42,680
because right now this is it, right?

929
00:37:42,680 --> 00:37:45,480
You live, sleep, eat, read the bookstore,

930
00:37:45,480 --> 00:37:48,560
the online business, and I always challenge everybody.

931
00:37:48,560 --> 00:37:50,840
Me and Johnny always like to challenge everybody is,

932
00:37:50,840 --> 00:37:54,920
well, is this Kent for the next 60 years?

933
00:37:54,920 --> 00:37:58,560
Like that can't be, this can't be the solution, Kent.

934
00:37:58,560 --> 00:38:01,520
I know you enjoy doing it now, but 50 years from now,

935
00:38:01,520 --> 00:38:02,840
there's something a little bit different

936
00:38:02,840 --> 00:38:04,040
that's gotta be going on.

937
00:38:05,560 --> 00:38:06,920
Yeah, interesting question.

938
00:38:06,920 --> 00:38:09,200
Well, right now the store's only open four days a week.

939
00:38:09,200 --> 00:38:10,920
It's closed Sunday, Monday, Tuesday,

940
00:38:10,920 --> 00:38:14,440
but I'm almost always here Sunday, Monday, Tuesday working.

941
00:38:14,440 --> 00:38:15,680
I turn the open sign on

942
00:38:15,680 --> 00:38:18,680
and it can usually catch a couple of customers.

943
00:38:18,680 --> 00:38:21,880
Yeah, at some point, I guess it would be smart for me.

944
00:38:21,880 --> 00:38:23,520
I've just never hired an employee

945
00:38:23,520 --> 00:38:26,280
except for the one that works five days a year

946
00:38:26,280 --> 00:38:28,000
when I have to be away.

947
00:38:28,840 --> 00:38:33,200
But yeah, I definitely need to think more

948
00:38:33,200 --> 00:38:35,880
and put more effort into hiring someone that could.

949
00:38:35,880 --> 00:38:36,880
I mean, especially- Just get a shipper.

950
00:38:36,880 --> 00:38:37,720
Let's start small.

951
00:38:37,720 --> 00:38:38,600
Just get the shipper.

952
00:38:38,600 --> 00:38:41,240
They just gotta put book in box, label, mail.

953
00:38:41,240 --> 00:38:42,360
That's all they gotta do.

954
00:38:42,360 --> 00:38:45,520
Especially, you know, there's no fun aspects

955
00:38:45,520 --> 00:38:50,520
of being an eBay seller, taking pictures, listing, shipping.

956
00:38:50,880 --> 00:38:52,160
There's nothing fun about it.

957
00:38:52,160 --> 00:38:54,280
It pays the bills.

958
00:38:54,280 --> 00:38:56,880
So if I could outsource that, I would,

959
00:38:57,880 --> 00:39:01,400
I mean, I'd like being a book seller more.

960
00:39:01,400 --> 00:39:04,040
Getting the shipper is the first part of letting go.

961
00:39:04,040 --> 00:39:07,760
Yeah, it's like a 12-step process.

962
00:39:07,760 --> 00:39:08,600
But I'm just thinking to myself,

963
00:39:08,600 --> 00:39:10,720
like, dude, what happens if you get sick, man?

964
00:39:10,720 --> 00:39:12,400
Like, what happens if you come down with a cold

965
00:39:12,400 --> 00:39:14,640
or like you fall off the roof or something?

966
00:39:14,640 --> 00:39:16,920
Like you're just in there in like the hospital bed

967
00:39:16,920 --> 00:39:18,520
still checking people out or what?

968
00:39:20,160 --> 00:39:23,440
Yeah, that's the tough thing about being a one-man band is,

969
00:39:23,440 --> 00:39:26,200
yeah, if you're not working, if I don't work for a day,

970
00:39:26,200 --> 00:39:28,040
I'm not making any money.

971
00:39:28,040 --> 00:39:28,880
Yeah, it's tough.

972
00:39:28,880 --> 00:39:30,840
It's like everything falls on your shoulders,

973
00:39:30,840 --> 00:39:32,440
but there's fruits, right?

974
00:39:32,440 --> 00:39:34,040
You put in the time today.

975
00:39:34,040 --> 00:39:36,840
So down the road, you can reap the rewards, right?

976
00:39:36,840 --> 00:39:38,960
You started with, you know, your social media,

977
00:39:38,960 --> 00:39:40,400
your Facebook page, your bookstore.

978
00:39:40,400 --> 00:39:41,680
You started with zero, it was just you.

979
00:39:41,680 --> 00:39:43,520
You didn't know if anybody was gonna come in the store.

980
00:39:43,520 --> 00:39:45,600
So you put the time and effort in to build it where it is.

981
00:39:45,600 --> 00:39:46,440
And now you're just at that point

982
00:39:46,440 --> 00:39:47,360
where you're thinking about,

983
00:39:47,360 --> 00:39:48,720
all right, what's the next step look like?

984
00:39:48,720 --> 00:39:51,400
And Vringi, can I basically photocopy myself

985
00:39:51,400 --> 00:39:54,080
and have Kent 2.0 in here working with me

986
00:39:54,080 --> 00:39:56,040
to kind of, you know, do different things

987
00:39:56,040 --> 00:39:58,040
and get a little bit of your time back?

988
00:39:59,640 --> 00:40:03,440
So here's probably my final question for you.

989
00:40:03,440 --> 00:40:04,960
Can you give me three tips

990
00:40:04,960 --> 00:40:07,320
for running a good online auction business

991
00:40:07,320 --> 00:40:10,360
and three tips for running a great bookstore?

992
00:40:10,360 --> 00:40:13,560
Okay, online quality inventory,

993
00:40:13,560 --> 00:40:15,120
that's number one.

994
00:40:15,120 --> 00:40:18,520
You have to have interesting stuff at decent prices.

995
00:40:21,200 --> 00:40:23,400
I think with me, the auctions,

996
00:40:23,400 --> 00:40:25,400
when I did have more buy it nows,

997
00:40:25,400 --> 00:40:28,160
it helped, it was basically free advertising

998
00:40:28,160 --> 00:40:30,840
because people would come click on my cheap Stephen King book

999
00:40:30,840 --> 00:40:33,440
and go and see my buy it now Stephen King books

1000
00:40:33,440 --> 00:40:35,040
and they would self promote instead of paying

1001
00:40:35,040 --> 00:40:37,440
for promoted listings to get views.

1002
00:40:37,440 --> 00:40:39,360
All of my online stuff kind of crashed.

1003
00:40:39,360 --> 00:40:41,480
My online stuff kind of cross promotes it.

1004
00:40:43,400 --> 00:40:45,120
What else for online?

1005
00:40:46,560 --> 00:40:48,800
I'll have to come back for number three.

1006
00:40:48,800 --> 00:40:51,000
As far as having a good bookstore prices,

1007
00:40:51,000 --> 00:40:53,480
I mean, you gotta have decent prices.

1008
00:40:53,480 --> 00:40:56,520
I know the other bookstore in town gets $8 for a hardcover,

1009
00:40:56,520 --> 00:40:59,720
I get four, everything else.

1010
00:40:59,720 --> 00:41:02,440
The good stuff, you know, I make crazy profit

1011
00:41:02,440 --> 00:41:06,120
on the modern romance mystery stuff like that,

1012
00:41:06,120 --> 00:41:09,440
but then I'll cut my profit really small on

1013
00:41:09,440 --> 00:41:10,600
the more interesting stuff.

1014
00:41:10,600 --> 00:41:12,960
I just bought a bunch of stuff wholesale,

1015
00:41:12,960 --> 00:41:14,640
some new books, Jane Austen

1016
00:41:14,640 --> 00:41:17,160
and just really great titles, occult books.

1017
00:41:17,160 --> 00:41:20,840
And I cut my profits really slim on that really good stuff

1018
00:41:20,840 --> 00:41:22,320
in hopes that people will buy one of those

1019
00:41:22,320 --> 00:41:23,320
that I don't make much on

1020
00:41:23,320 --> 00:41:26,000
and then also buy some junk that I make 90 some percent

1021
00:41:26,000 --> 00:41:26,840
profit on.

1022
00:41:27,800 --> 00:41:28,880
Prices,

1023
00:41:33,320 --> 00:41:35,000
I mean, just having interesting stuff,

1024
00:41:35,000 --> 00:41:36,440
that's the biggest thing.

1025
00:41:37,360 --> 00:41:40,240
Yeah, I think, I mean, your review is kind of summing up.

1026
00:41:40,240 --> 00:41:42,280
You gotta treat people how you wanna be treated.

1027
00:41:42,280 --> 00:41:44,480
You take care of the customers, they come back,

1028
00:41:44,480 --> 00:41:46,720
they take care of you in the form of buying books.

1029
00:41:46,720 --> 00:41:48,320
And as long as we're at good prices,

1030
00:41:48,320 --> 00:41:49,800
you can even argue, you could raise prices

1031
00:41:49,800 --> 00:41:50,880
if you have good service.

1032
00:41:50,880 --> 00:41:53,800
But I'm all for the brain you have

1033
00:41:53,800 --> 00:41:55,760
when it comes to selling items.

1034
00:41:55,760 --> 00:41:58,080
Even if that means we take a little bit less money,

1035
00:41:58,080 --> 00:41:59,680
you're still getting money coming back in.

1036
00:41:59,680 --> 00:42:01,480
And as booksellers,

1037
00:42:01,480 --> 00:42:04,240
and the years in my experience of dealing with booksellers,

1038
00:42:04,240 --> 00:42:07,040
some of us can't disconnect or accept the fact

1039
00:42:07,040 --> 00:42:09,880
that sometimes you gotta take a little bit of the money today

1040
00:42:09,880 --> 00:42:11,160
instead of trying to hold out

1041
00:42:11,160 --> 00:42:14,240
and get all the money 35 years from now.

1042
00:42:14,240 --> 00:42:16,200
And it just doesn't work out that way.

1043
00:42:16,200 --> 00:42:18,840
I'm in the mindset of let's sell this stuff, right?

1044
00:42:18,840 --> 00:42:20,680
As fast as we possibly can,

1045
00:42:20,680 --> 00:42:22,040
because we're not getting paid.

1046
00:42:22,040 --> 00:42:24,400
And we don't even, the people I'm talking about

1047
00:42:24,400 --> 00:42:27,680
don't have the overhead of an actual bookstore, right?

1048
00:42:27,680 --> 00:42:29,160
So these are people that are just,

1049
00:42:29,160 --> 00:42:32,880
well, I can just let it sit in my garage for two years.

1050
00:42:32,880 --> 00:42:34,400
And I think to myself, don't you get tired

1051
00:42:34,400 --> 00:42:36,520
of looking at this stuff for two years?

1052
00:42:36,520 --> 00:42:37,640
Do you have, I'm curious,

1053
00:42:37,640 --> 00:42:40,240
do you have a certain section of books

1054
00:42:40,240 --> 00:42:43,000
or a book that you see every day in the store

1055
00:42:43,000 --> 00:42:44,960
that's been there since you opened the store

1056
00:42:44,960 --> 00:42:46,960
and you're just ready to just throw the thing out

1057
00:42:46,960 --> 00:42:49,240
because you're tired of looking at it?

1058
00:42:49,240 --> 00:42:52,480
Yeah, the romance section, there's piles on the floors,

1059
00:42:52,480 --> 00:42:54,440
and I just trucked it all to goodwill,

1060
00:42:54,440 --> 00:42:55,280
everything on the floor,

1061
00:42:55,280 --> 00:42:57,520
because that stuff is sitting there forever.

1062
00:42:57,520 --> 00:42:59,600
And with bookstores, stuff could sit for decades

1063
00:42:59,600 --> 00:43:01,040
and never sell.

1064
00:43:01,040 --> 00:43:02,760
And it's like, well, why have it here

1065
00:43:02,760 --> 00:43:04,400
if it's never gonna sell?

1066
00:43:04,400 --> 00:43:07,000
And that's one thing I love about the auctions on eBay

1067
00:43:07,000 --> 00:43:10,760
is I'm making a profit on almost every book I sell.

1068
00:43:10,760 --> 00:43:13,040
Occasionally, I'll take a loss.

1069
00:43:13,040 --> 00:43:15,800
There's probably a few losses every month.

1070
00:43:15,800 --> 00:43:16,620
But you're better off,

1071
00:43:16,620 --> 00:43:20,040
if you're gonna put in the time and effort to list the book,

1072
00:43:20,040 --> 00:43:22,080
you're better off making that small profit today

1073
00:43:22,080 --> 00:43:23,240
versus never selling it

1074
00:43:23,240 --> 00:43:25,200
or making a bigger profit years from now.

1075
00:43:25,200 --> 00:43:27,820
The math, I mean, most online sellers,

1076
00:43:27,820 --> 00:43:30,660
you guys see all the YouTube videos about eBay sellers,

1077
00:43:30,660 --> 00:43:32,040
their sales down, down, down.

1078
00:43:32,040 --> 00:43:32,880
They're putting in the effort,

1079
00:43:32,880 --> 00:43:35,080
they're working hard and sales are just going down, down.

1080
00:43:35,080 --> 00:43:37,400
Even with eBay clothing sellers,

1081
00:43:37,400 --> 00:43:39,760
if you buy clothes at the right price, auctioned off,

1082
00:43:39,760 --> 00:43:42,840
get 10 or 15 bucks for something, you price at 30,

1083
00:43:42,840 --> 00:43:45,280
and have it gone, not taking up space.

1084
00:43:45,280 --> 00:43:47,260
Because my eBay business is just,

1085
00:43:47,260 --> 00:43:50,280
those four shelves behind me, it circulates.

1086
00:43:50,280 --> 00:43:52,900
So like tonight's auctions are right there,

1087
00:43:52,900 --> 00:43:55,080
then tomorrow night, and as they empty out,

1088
00:43:55,080 --> 00:43:56,920
I just refill them.

1089
00:43:56,920 --> 00:44:00,140
So this is all the space I need to sell.

1090
00:44:00,140 --> 00:44:04,040
Most nights I'm selling in averages over $700 a night,

1091
00:44:04,040 --> 00:44:07,440
and this is all I need for that income.

1092
00:44:07,440 --> 00:44:08,600
You're crushing it, man.

1093
00:44:08,600 --> 00:44:10,120
I mean, you got everything working

1094
00:44:10,120 --> 00:44:11,320
and you're still working on building up

1095
00:44:11,320 --> 00:44:12,400
the storefront revenue.

1096
00:44:12,400 --> 00:44:16,240
So, I mean, the future is bright for this young man here.

1097
00:44:18,600 --> 00:44:22,200
I try to, I mean, I know auctions don't work for everyone,

1098
00:44:22,200 --> 00:44:24,000
but if you have the right stuff,

1099
00:44:24,000 --> 00:44:28,040
I mean, I follow just, because I'm buying on eBay,

1100
00:44:28,040 --> 00:44:30,240
I really kind of have my ear to the ground

1101
00:44:30,240 --> 00:44:31,600
knowing what's going on.

1102
00:44:31,600 --> 00:44:34,160
And there's people that will have only one item,

1103
00:44:34,160 --> 00:44:36,160
it'll be a really good antique Bible,

1104
00:44:36,160 --> 00:44:37,440
they have three feedbacks,

1105
00:44:37,440 --> 00:44:40,080
and they'll get $300 for it on auction.

1106
00:44:40,080 --> 00:44:42,960
Anyone can do it if they have the right stuff.

1107
00:44:42,960 --> 00:44:44,920
Yeah, I think that's one of the big benefits you have too,

1108
00:44:44,920 --> 00:44:46,360
about being passionate about books,

1109
00:44:46,360 --> 00:44:49,340
and like somebody like myself, who I say it all the time,

1110
00:44:49,340 --> 00:44:51,520
I don't even know, who is, wait,

1111
00:44:51,520 --> 00:44:53,160
is Alice in Wonderland a book, right?

1112
00:44:53,160 --> 00:44:55,080
It's a book, it was originally a book.

1113
00:44:55,080 --> 00:44:57,040
I don't even know who wrote Alice in Wonderland.

1114
00:44:57,040 --> 00:44:59,880
I don't even know, I think Wizard of Oz was Frank Baum,

1115
00:44:59,880 --> 00:45:01,480
right, I'm getting smarter here.

1116
00:45:01,480 --> 00:45:03,760
Well, you know books, Mike, I'm so proud of you.

1117
00:45:03,760 --> 00:45:06,360
Watch out, Wizard of Oz, Dr. Seuss,

1118
00:45:06,360 --> 00:45:09,600
Dr. Seuss wrote Dr. Seuss, I mean, come on now.

1119
00:45:09,600 --> 00:45:11,600
Mike, I would love to mail you a box of books

1120
00:45:11,600 --> 00:45:13,240
and have you auction them off on eBay

1121
00:45:13,240 --> 00:45:14,520
and just see what happens.

1122
00:45:14,520 --> 00:45:19,120
Ah, I got, I'm gonna break your little heart, Ken.

1123
00:45:19,120 --> 00:45:22,120
When I do bulk pickups, I, and now,

1124
00:45:22,120 --> 00:45:24,580
to the point where if it doesn't got a barcode,

1125
00:45:24,580 --> 00:45:25,600
it gets donated.

1126
00:45:25,600 --> 00:45:29,240
I don't even look at them, Ken, I don't even look at them.

1127
00:45:29,240 --> 00:45:30,640
I don't know what they are.

1128
00:45:30,640 --> 00:45:33,200
It doesn't upset me, I realize your time is money

1129
00:45:33,200 --> 00:45:35,320
and it's not worth looking up every one

1130
00:45:35,320 --> 00:45:38,800
because 98% of them are gonna be trash anyway.

1131
00:45:38,800 --> 00:45:41,280
I've looked at so many non-barcode books

1132
00:45:41,280 --> 00:45:43,280
and very little of them are worth money.

1133
00:45:44,460 --> 00:45:46,040
I just don't have the knowledge base

1134
00:45:46,040 --> 00:45:50,120
and I guess it's, I'm gonna say ignorance is bliss, I guess,

1135
00:45:50,120 --> 00:45:54,220
but I just don't wanna sit down and spend the time

1136
00:45:54,220 --> 00:45:56,240
looking up what's profitable.

1137
00:45:56,240 --> 00:45:58,200
Like if I could just have your brain,

1138
00:45:58,200 --> 00:45:59,480
I'd be A-okay with it, right?

1139
00:45:59,480 --> 00:46:00,880
But I'm just a scanner guy.

1140
00:46:00,880 --> 00:46:02,760
I just wanna scan as many things as I can.

1141
00:46:02,760 --> 00:46:06,220
So if I do have to stop, and I used to have piles of stuff

1142
00:46:06,220 --> 00:46:08,360
to look up on eBay and it just never,

1143
00:46:08,360 --> 00:46:09,880
the math never math for me,

1144
00:46:09,880 --> 00:46:11,840
but I don't even waste time looking at them more.

1145
00:46:11,840 --> 00:46:15,000
And I know for a fact, I'm just donating money.

1146
00:46:15,000 --> 00:46:17,200
So you have the leg up over somebody like me

1147
00:46:17,200 --> 00:46:19,120
who's just in it for the money, a greedy little bugger,

1148
00:46:19,120 --> 00:46:21,800
because you understand if somebody brings in a box

1149
00:46:21,800 --> 00:46:24,000
of non-barcode books, you probably already

1150
00:46:24,000 --> 00:46:26,840
have an idea of, okay, this is probably

1151
00:46:26,840 --> 00:46:28,080
what I'm gonna be able to get for it.

1152
00:46:28,080 --> 00:46:30,040
This is what I can pay for it versus me.

1153
00:46:30,040 --> 00:46:31,600
I gotta sit there with every book

1154
00:46:31,600 --> 00:46:34,840
and open the copyright page and look it up on eBay.

1155
00:46:34,840 --> 00:46:37,600
And it's brutal if you don't have the knowledge

1156
00:46:37,600 --> 00:46:39,080
trying to sell antique books.

1157
00:46:40,000 --> 00:46:41,520
Yeah, and I'm the same way on Amazon.

1158
00:46:41,520 --> 00:46:43,040
I'm missing out on barcode books

1159
00:46:43,040 --> 00:46:45,280
that I could be making crazy money on,

1160
00:46:45,280 --> 00:46:49,040
but the thought of learning the different programs,

1161
00:46:49,040 --> 00:46:53,520
learning the apps is overwhelming for me.

1162
00:46:53,520 --> 00:46:55,080
Yeah, there is a lot of software

1163
00:46:55,080 --> 00:46:56,800
when we're talking Amazon, to be fair.

1164
00:46:56,800 --> 00:46:58,400
There's a lot.

1165
00:46:58,400 --> 00:46:59,760
It'd be easier to learn the software

1166
00:46:59,760 --> 00:47:01,920
than it would be to learn all the knowledge

1167
00:47:01,920 --> 00:47:03,560
you have in your head, though.

1168
00:47:03,560 --> 00:47:06,080
Yes, but see, he likes the knowledge he learns in there.

1169
00:47:06,080 --> 00:47:08,120
I'm not sure we like the software knowledge

1170
00:47:08,120 --> 00:47:10,240
outside of the money aspect.

1171
00:47:10,240 --> 00:47:11,560
This is true, this is true.

1172
00:47:11,560 --> 00:47:15,440
But I mean, there are benefits to being a brainiac

1173
00:47:15,440 --> 00:47:18,040
about books and it's a passion project.

1174
00:47:18,040 --> 00:47:19,360
And if you can make money on it, right,

1175
00:47:19,360 --> 00:47:21,040
that's the whole reason we do this.

1176
00:47:21,040 --> 00:47:24,120
Ideally, you could team up one eBay seller

1177
00:47:24,120 --> 00:47:25,760
and an Amazon seller and work together

1178
00:47:25,760 --> 00:47:29,240
and go through an estate of books and each pick through,

1179
00:47:29,240 --> 00:47:31,480
but that doesn't always work.

1180
00:47:31,480 --> 00:47:33,680
Nah, man, what's your take on,

1181
00:47:33,680 --> 00:47:35,440
do you go to any library sales?

1182
00:47:36,800 --> 00:47:40,080
No, mostly because they're on days and times

1183
00:47:40,080 --> 00:47:41,720
that I have to be at the bookstore.

1184
00:47:42,840 --> 00:47:45,240
The last couple months here,

1185
00:47:45,240 --> 00:47:48,040
I've got a few opportunities to buy big collections.

1186
00:47:48,040 --> 00:47:49,960
One was a state sale company

1187
00:47:49,960 --> 00:47:52,520
that wanted me to take all the books before the sale.

1188
00:47:52,520 --> 00:47:54,120
There was like 6,000 books.

1189
00:47:54,120 --> 00:47:56,280
We couldn't agree on a price.

1190
00:47:56,280 --> 00:47:58,280
The next was a lady that inherited

1191
00:47:59,160 --> 00:48:00,480
over 100 boxes of books.

1192
00:48:00,480 --> 00:48:02,040
And then there was a church that was getting rid

1193
00:48:02,040 --> 00:48:04,000
of about 100 boxes of books.

1194
00:48:04,000 --> 00:48:08,400
So those definitely keep me busy for a while.

1195
00:48:08,400 --> 00:48:09,680
You do store credit at your store?

1196
00:48:09,680 --> 00:48:11,680
Like say if somebody brings boxes,

1197
00:48:11,680 --> 00:48:13,760
like do you just pay everybody in cash or do you say,

1198
00:48:13,760 --> 00:48:16,400
oh, I can give you more if you do store credit?

1199
00:48:16,400 --> 00:48:18,120
Yep, most people want cash.

1200
00:48:18,120 --> 00:48:20,880
So I just pay them cash and I'm one of the few stores

1201
00:48:20,880 --> 00:48:23,000
in central Wisconsin that are actively paying cash.

1202
00:48:23,000 --> 00:48:24,760
Most will only do store credit

1203
00:48:24,760 --> 00:48:27,280
and they're really picky about what they take.

1204
00:48:27,280 --> 00:48:28,560
I will take all your books.

1205
00:48:28,560 --> 00:48:30,280
If you got 50 boxes, I'll take them all.

1206
00:48:30,280 --> 00:48:31,400
That's how you do it right there.

1207
00:48:31,400 --> 00:48:34,040
Cash is money and you take it all, absolutely.

1208
00:48:34,040 --> 00:48:36,680
You don't get the Stephen King books

1209
00:48:36,680 --> 00:48:38,040
if you're only doing store credit

1210
00:48:38,040 --> 00:48:40,960
because they aren't giving away their Stephen King

1211
00:48:40,960 --> 00:48:43,000
unless you're paying for it.

1212
00:48:43,000 --> 00:48:45,880
So outside of the online sourcing,

1213
00:48:45,880 --> 00:48:48,200
what is probably your next go-to and physical,

1214
00:48:48,200 --> 00:48:49,760
you gotta go there kind of places?

1215
00:48:49,760 --> 00:48:52,280
Is it a state sale, libraries,

1216
00:48:53,360 --> 00:48:55,560
I don't know, antique booth malls?

1217
00:48:55,560 --> 00:48:58,400
I do go to antique stores and bookstores.

1218
00:48:58,400 --> 00:49:00,800
There's maybe three bookstores

1219
00:49:00,800 --> 00:49:03,080
that I like to go to several times a year,

1220
00:49:03,080 --> 00:49:06,520
but one's four hours north, one's in the Twin Cities,

1221
00:49:06,520 --> 00:49:09,040
that's two and a half hours, one's two hours south of here.

1222
00:49:09,040 --> 00:49:11,760
So it's a hike to any of the bookstores

1223
00:49:11,760 --> 00:49:13,000
that I like shopping at.

1224
00:49:13,000 --> 00:49:14,960
I do occasionally go to state sales,

1225
00:49:14,960 --> 00:49:17,040
but again, there are always that times that I have to work,

1226
00:49:17,040 --> 00:49:18,480
so it's really inconvenient.

1227
00:49:19,800 --> 00:49:22,680
And then I would say, since I opened the store,

1228
00:49:22,680 --> 00:49:24,760
my favorite thing is people bringing stuff in.

1229
00:49:24,760 --> 00:49:26,520
Every week people are bringing in stuff

1230
00:49:26,520 --> 00:49:30,160
and occasionally really, really good stuff too.

1231
00:49:31,120 --> 00:49:33,360
Do you do library sales or that's just not

1232
00:49:33,360 --> 00:49:35,360
on the list of things you need to source from?

1233
00:49:36,400 --> 00:49:37,880
No, I don't.

1234
00:49:37,880 --> 00:49:40,120
And again, there aren't too many in central Wisconsin

1235
00:49:40,120 --> 00:49:41,840
and they're usually pretty small.

1236
00:49:41,840 --> 00:49:43,160
I know there's one in Madison,

1237
00:49:43,160 --> 00:49:46,520
which is three hours south here, that's massive,

1238
00:49:46,520 --> 00:49:47,360
but I've never been there.

1239
00:49:47,360 --> 00:49:51,800
I hate the competition of a line of dealers, 20 deep,

1240
00:49:51,800 --> 00:49:53,520
and you gotta get there two hours ahead of time,

1241
00:49:53,520 --> 00:49:54,360
then you gotta run.

1242
00:49:54,360 --> 00:49:57,480
I know Mike has his tips for getting in early and stuff,

1243
00:49:57,480 --> 00:49:58,320
and that works.

1244
00:49:59,560 --> 00:50:01,520
But no, I don't have any relationships

1245
00:50:01,520 --> 00:50:03,880
like with thrift stores or anything at this point.

1246
00:50:05,000 --> 00:50:06,240
You need to leverage the fact

1247
00:50:06,240 --> 00:50:08,440
you got a little bookstore in the middle of nowhere.

1248
00:50:08,440 --> 00:50:10,160
People will be throwing their books at you,

1249
00:50:10,160 --> 00:50:12,240
these libraries and these thrift stores.

1250
00:50:12,240 --> 00:50:14,280
But hey, you're the one man marching band

1251
00:50:14,280 --> 00:50:16,480
for the time being, so you can't do it quite yet.

1252
00:50:16,480 --> 00:50:19,840
But I could see that definitely being a huge source

1253
00:50:19,840 --> 00:50:20,920
of inventory in the future,

1254
00:50:20,920 --> 00:50:24,000
because they're willing to give me a carload of books

1255
00:50:24,000 --> 00:50:27,240
and fill up my 2008 Ultima, and I don't have a bookstore,

1256
00:50:27,240 --> 00:50:28,680
and I don't have the knowledge,

1257
00:50:28,680 --> 00:50:30,080
or you can go in and have a conversation

1258
00:50:30,080 --> 00:50:31,360
about somebody with books.

1259
00:50:31,360 --> 00:50:32,960
And they ask me anything about books,

1260
00:50:32,960 --> 00:50:36,040
and I'm like, I never read Mr. Hemingway.

1261
00:50:36,040 --> 00:50:38,440
He sounds like a nice gentleman, but yeah,

1262
00:50:38,440 --> 00:50:41,200
you have that huge leg up over somebody like me.

1263
00:50:41,200 --> 00:50:44,240
So I know the possibilities are there for you to make a,

1264
00:50:44,240 --> 00:50:45,320
I know you kind of said,

1265
00:50:45,320 --> 00:50:47,800
you're not gonna get rich off books, but I disagree.

1266
00:50:47,800 --> 00:50:52,320
I think we can get very rich off books and media in general.

1267
00:50:52,320 --> 00:50:54,960
Now he's right, because all the librarians I've dealt with,

1268
00:50:54,960 --> 00:50:56,400
when I had the brick and mortar store open,

1269
00:50:56,400 --> 00:50:58,280
they got really excited once I told them,

1270
00:50:58,280 --> 00:50:59,880
yeah, I got a physical location.

1271
00:50:59,880 --> 00:51:00,720
It's here.

1272
00:51:00,720 --> 00:51:01,920
You wanna see a photo?

1273
00:51:01,920 --> 00:51:04,720
I don't know, they just lit up like, you're one of us.

1274
00:51:04,720 --> 00:51:06,560
You're one of us.

1275
00:51:06,560 --> 00:51:08,680
You're one of us.

1276
00:51:08,680 --> 00:51:12,800
It's cool to have a bookstore,

1277
00:51:12,800 --> 00:51:15,120
and I could maybe in a different lifetime,

1278
00:51:15,120 --> 00:51:17,960
I would have a bookstore, but not this lifetime for me.

1279
00:51:17,960 --> 00:51:21,240
I enjoyed the convenience of just sending them away.

1280
00:51:21,240 --> 00:51:22,600
So I guess I'm gonna wrap it up here.

1281
00:51:22,600 --> 00:51:24,800
Kent, we appreciate you coming on the podcast

1282
00:51:24,800 --> 00:51:26,360
and sharing your bookstore.

1283
00:51:26,360 --> 00:51:28,600
We'll have all of your links down below in the description

1284
00:51:28,600 --> 00:51:30,600
and the comment section and the YouTube channel.

1285
00:51:30,600 --> 00:51:33,120
Make sure you go support fellow bookselling YouTubers.

1286
00:51:33,120 --> 00:51:34,720
It's hard out here for us, all right?

1287
00:51:34,720 --> 00:51:35,960
Not many people are in the book,

1288
00:51:35,960 --> 00:51:38,280
so it's a slow grind of growing our channels.

1289
00:51:38,280 --> 00:51:39,920
But we appreciate you coming on.

1290
00:51:39,920 --> 00:51:41,080
And yeah, we look forward to seeing,

1291
00:51:41,080 --> 00:51:42,680
maybe we'll have you back next year

1292
00:51:42,680 --> 00:51:44,560
and see kind of how it's progressed.

1293
00:51:44,560 --> 00:51:45,400
I'm sure it will be.

1294
00:51:45,400 --> 00:51:47,160
You'll probably have an employee by then.

1295
00:51:47,160 --> 00:51:48,600
You'll be doing all kinds of other stuff.

1296
00:51:48,600 --> 00:51:51,040
So yeah, thanks for coming on the podcast today.

1297
00:51:51,040 --> 00:51:52,400
All right, thanks guys.

1298
00:51:52,400 --> 00:51:54,000
Thanks for listening to another episode

1299
00:51:54,000 --> 00:51:56,040
of the Resellers Mindset Podcast.

1300
00:51:56,040 --> 00:51:58,360
Today's full episode and all previous episodes

1301
00:51:58,360 --> 00:52:00,480
are available to all YouTube members,

1302
00:52:00,480 --> 00:52:03,280
along with the weekly Zoom call and private Discord.

1303
00:52:03,280 --> 00:52:06,440
Head on over to youtube.com backslash to use book guy

1304
00:52:06,440 --> 00:52:33,440
and consider joining for as little as $2.99 a month.

