1 00:00:00,000 --> 00:00:03,480 Welcome back to another episode of the Resellers Mindset Podcast. 2 00:00:03,480 --> 00:00:06,160 My name is Mike, also known as the used book guy on YouTube, 3 00:00:06,160 --> 00:00:09,120 along with my friend and fellow full-time reseller, Johnny B. 4 00:00:09,480 --> 00:00:12,720 We help people start and grow their reselling businesses from the ground up. 5 00:00:12,960 --> 00:00:16,640 We also have a weekly zoom call and private discord for all YouTube members. 6 00:00:16,840 --> 00:00:21,180 Head on over to youtube.com backslash use book guy to join the channel and gain 7 00:00:21,180 --> 00:00:25,480 access to the full length podcast zoom call and private discord today. 8 00:00:25,680 --> 00:00:27,360 Let's get into this week's episode. 9 00:00:27,520 --> 00:00:29,240 What does that everybody welcome into another episode? 10 00:00:29,240 --> 00:00:31,640 Resellers Mindset Podcast, Mike next to Johnny. 11 00:00:31,640 --> 00:00:33,440 Today's topic is a fun one. 12 00:00:33,440 --> 00:00:34,840 It's going to be a little bit more. 13 00:00:34,840 --> 00:00:37,200 I think Johnny's going to be able to give you more perspective on this. 14 00:00:37,200 --> 00:00:37,400 Right? 15 00:00:37,400 --> 00:00:41,920 So Johnny, you are going to go first and topic we're going to discuss today is why 16 00:00:41,920 --> 00:00:48,240 we chose Amazon as our selling platform or our selling vessel to get to our end 17 00:00:48,240 --> 00:00:49,840 life goals of reselling. 18 00:00:49,840 --> 00:00:54,160 And for those that don't know, Johnny once upon a time had an eBay store. 19 00:00:54,160 --> 00:00:55,800 How many listings did you get it up to? 20 00:00:55,800 --> 00:01:02,640 11,500 that is insane because the most listings I had back when I started on eBay 21 00:01:02,640 --> 00:01:07,880 was probably like maybe 300 and maybe a hundred of those were trading cards. 22 00:01:07,880 --> 00:01:09,640 So like I sucked at eBay. 23 00:01:09,640 --> 00:01:10,760 I talk about it all the time. 24 00:01:10,760 --> 00:01:13,960 Like I struggled trying to be a successful eBay seller. 25 00:01:13,960 --> 00:01:17,080 I sold things, but not in the scale that I sell things nowadays. 26 00:01:17,080 --> 00:01:21,880 But Johnny, you know, I'm curious why you decided to kick eBay to the 27 00:01:21,880 --> 00:01:23,960 curve and, you know, switch to Amazon. 28 00:01:23,960 --> 00:01:26,560 Just to clarify, I keep eBay on life support. 29 00:01:26,560 --> 00:01:30,680 It's still there floating around little beeps on the monitor every now and then. 30 00:01:30,680 --> 00:01:31,840 Dude, you sound like me. 31 00:01:31,840 --> 00:01:33,640 Like I got one listing. 32 00:01:33,640 --> 00:01:36,000 I put on every one listing a day, man. 33 00:01:36,000 --> 00:01:37,000 One listing a day. 34 00:01:39,000 --> 00:01:42,600 It honestly has to do with the root of all evil. 35 00:01:42,600 --> 00:01:45,280 And it was just some people's words for money. 36 00:01:45,280 --> 00:01:48,960 And more specifically had to do for sell through rate. 37 00:01:48,960 --> 00:01:53,120 Now, when I popped on the scene in the reselling community, I was like, 38 00:01:53,120 --> 00:01:54,360 you know that website on eBay. 39 00:01:54,360 --> 00:01:55,920 You know, reselling community. 40 00:01:55,920 --> 00:01:58,360 It was right at the beginning. 41 00:01:58,360 --> 00:02:01,040 We're a couple of months prior to when COVID was hitting the news. 42 00:02:01,040 --> 00:02:02,800 It was still there, but it was outside the U S. 43 00:02:02,800 --> 00:02:03,480 So nobody cares. 44 00:02:03,480 --> 00:02:05,400 Just like the U S doesn't care. 45 00:02:05,400 --> 00:02:06,880 If it's not happening in the U S. 46 00:02:06,880 --> 00:02:12,920 But once I popped in the US, Oh my God, so my sell through rate was pretty 47 00:02:12,920 --> 00:02:15,960 darn good on eBay during my cycle and eBay. 48 00:02:14,840 --> 00:02:17,920 Ah. 49 00:02:15,960 --> 00:02:18,960 And then when we came out of the COVID cycle, no more free money. 50 00:02:17,920 --> 00:02:20,880 It went back to what it was. 51 00:02:20,880 --> 00:02:26,480 of different features of eBay, like ads, different ads and promotionals, of course. 52 00:02:26,480 --> 00:02:32,120 So I gave it a good year and my growth, I think I only went up about 11% for an entire 53 00:02:32,120 --> 00:02:34,840 year and this is when I opted. 54 00:02:34,840 --> 00:02:41,000 I got the warehouse, I got a stabling of employees, narrowed it down to one and we gave it a good 55 00:02:41,000 --> 00:02:43,240 old college try. 56 00:02:43,240 --> 00:02:48,320 But for all our efforts, it was only like 11% growth, which was not great. 57 00:02:48,320 --> 00:02:55,240 So okay, and I also wanted to hold off on Amazon because I did it once upon a time, 58 00:02:55,240 --> 00:02:59,480 but that was back with restock limits and then we had that six month, you can't ship 59 00:02:59,480 --> 00:03:00,480 anything in. 60 00:03:00,480 --> 00:03:03,280 I'm like, I can't run operations in six months cycles. 61 00:03:03,280 --> 00:03:04,360 That's dumb. 62 00:03:04,360 --> 00:03:12,800 So I pulled out of Amazon and then we fully embraced the eBay lifestyle and well, wasn't 63 00:03:12,800 --> 00:03:20,440 worth our endeavors, so I decided to give Amazon a good try and I had success with it. 64 00:03:20,440 --> 00:03:24,400 That employee, I've mentioned her before, she's now left and I'm able to maintain it 65 00:03:24,400 --> 00:03:28,160 by myself at the moment and we're doing pretty darn good. 66 00:03:28,160 --> 00:03:30,800 Or I'm going from we to I is always fun. 67 00:03:30,800 --> 00:03:35,480 I'm still not used to saying I again and it was hard for me to do we when she was here 68 00:03:35,480 --> 00:03:37,720 and now I don't know what I am a mess. 69 00:03:37,720 --> 00:03:41,340 But to answer the questions all about sell through rate and sell through rate equates 70 00:03:41,340 --> 00:03:42,340 to money. 71 00:03:42,340 --> 00:03:47,640 That's my justification for rolling into Amazon and for books, I believe it has the highest 72 00:03:47,640 --> 00:03:50,440 sell through rate out of all the platforms. 73 00:03:50,440 --> 00:03:55,960 Do I have factual data to pop on the screen for you at Mike's expense because of his editor? 74 00:03:55,960 --> 00:04:02,160 No, but I'm pretty sure based off my experiences of dealing in books on both platforms, Amazon 75 00:04:02,160 --> 00:04:03,160 is king. 76 00:04:03,160 --> 00:04:10,360 It's I'm curious because I know you used to eBay was what seven days a week for you, 77 00:04:10,360 --> 00:04:14,960 seven hour days basically when you were when you said, OK, I'm doubling down. 78 00:04:14,960 --> 00:04:20,920 I got an employee like what was the like the longest days or like time period for you like 79 00:04:20,920 --> 00:04:24,480 hours you were putting in a week? 80 00:04:24,480 --> 00:04:27,960 Probably seven days a week. 81 00:04:27,960 --> 00:04:34,840 12 to probably around 12 hours a day of actually just crunching down with the photos, the listings, 82 00:04:34,840 --> 00:04:38,640 the prep work for more photos to do more listings, do more listings. 83 00:04:38,640 --> 00:04:42,720 If I finished early, it was just grind, grind, grind, grind, grind some more. 84 00:04:42,720 --> 00:04:46,640 I think when I was doing it and we weren't using software, this was all manual. 85 00:04:46,640 --> 00:04:54,080 We were doing about seventy four, seventy six a day between processing, making sure 86 00:04:54,080 --> 00:05:01,680 the listings were right and me putting well descriptions and correct items specifics in 87 00:05:01,680 --> 00:05:05,640 that that was hefty feet because you got to go book to book to book to book to book and 88 00:05:05,640 --> 00:05:10,560 try to make it the best quality listing you can. 89 00:05:10,560 --> 00:05:11,720 Do I need a book description? 90 00:05:11,720 --> 00:05:15,760 No, but I consider that a pure separator for me and every other bookseller who doesn't 91 00:05:15,760 --> 00:05:18,360 do one. 92 00:05:18,360 --> 00:05:25,640 I took a long time and then training the employee at that time to also basically clone myself 93 00:05:25,640 --> 00:05:29,480 for her to be able to do it as well because he was just doing photos and then she started 94 00:05:29,480 --> 00:05:34,800 doing listings, which helped out, which decreased my work day from those 12 hours. 95 00:05:34,800 --> 00:05:39,360 But yeah, it was about 12 hours a day of just listings and photographs. 96 00:05:39,360 --> 00:05:44,760 Johnny gave you like the businessman answer and mine is going to be mine's furthest thing 97 00:05:44,760 --> 00:05:45,760 from the business. 98 00:05:45,760 --> 00:05:47,760 And I say it all the time. 99 00:05:47,760 --> 00:05:54,000 Amazon when I was doing eBay and I was, you know, I wasn't precise with my time like Johnny 100 00:05:54,000 --> 00:05:55,000 was right. 101 00:05:55,000 --> 00:05:56,000 It was just me. 102 00:05:56,000 --> 00:05:58,000 I didn't know much about the platform. 103 00:05:58,000 --> 00:06:01,240 Kind of like I did some of the things Johnny did right. 104 00:06:01,240 --> 00:06:04,920 I make sure the item specifics were right when I was on eBay. 105 00:06:04,920 --> 00:06:09,320 But when I found Amazon, it sounded too good to be true. 106 00:06:09,320 --> 00:06:10,320 Right. 107 00:06:10,320 --> 00:06:12,560 Like you just got software on your phone. 108 00:06:12,560 --> 00:06:14,400 You got a little scanner. 109 00:06:14,400 --> 00:06:18,360 You scan the barcodes and it tells you whether or not you buy the item. 110 00:06:18,360 --> 00:06:23,960 And like to anybody reselling, like if it was that easy, like it's a no brainer. 111 00:06:23,960 --> 00:06:29,320 Why am I going to take, you know, my own photos when I can and the appeal of Amazon FBA, right, 112 00:06:29,320 --> 00:06:34,320 where you send your stuff to Amazon, some guy like Johnny puts it up on a shelf somewhere 113 00:06:34,320 --> 00:06:37,440 it sells, they pick it, send it to the customer. 114 00:06:37,440 --> 00:06:43,080 And for me, when I was like, I'm making a hundred, maybe a few thousand dollars a month 115 00:06:43,080 --> 00:06:47,600 on eBay, you know, when I was pushing my best numbers, which wasn't enough to cover the 116 00:06:47,600 --> 00:06:48,760 bills. 117 00:06:48,760 --> 00:06:54,840 So the Amazon appeal to me because the time investment, the big thing for me was this 118 00:06:54,840 --> 00:07:00,760 sounds like I can do a lot less and at least make the same amount of money. 119 00:07:00,760 --> 00:07:05,320 And I'm not one to be like, Oh, you know, people drive me nuts. 120 00:07:05,320 --> 00:07:10,240 But when it comes to reselling platforms and customer service is a huge part of what you 121 00:07:10,240 --> 00:07:15,240 do on eBay and Amazon land, there ain't no customer service. 122 00:07:15,240 --> 00:07:20,360 You never, I've never answered a single customer question dealt with a single return. 123 00:07:20,360 --> 00:07:22,480 Amazon takes care of all that on the backend. 124 00:07:22,480 --> 00:07:24,680 So that was the big appeal to me. 125 00:07:24,680 --> 00:07:29,080 And once I realized that it wasn't like a get rich quick scheme and that it was just 126 00:07:29,080 --> 00:07:33,140 about repetition and scanning as many barcodes as you can. 127 00:07:33,140 --> 00:07:35,680 And people be like, Oh, you know, you just scan barcodes. 128 00:07:35,680 --> 00:07:36,680 Anybody can do that. 129 00:07:36,680 --> 00:07:39,080 Well, the problem is most of you as well. 130 00:07:39,080 --> 00:07:40,080 So that's a okay. 131 00:07:40,080 --> 00:07:42,240 If anybody can do it, nobody's going to do it. 132 00:07:42,240 --> 00:07:45,200 It don't matter how many people can possibly do something. 133 00:07:45,200 --> 00:07:50,940 So for me, I'm like, all right, I got this box of books, put it in one, you know, I sent 134 00:07:50,940 --> 00:07:51,940 it off. 135 00:07:51,940 --> 00:07:52,940 It's one box of 50 books. 136 00:07:52,940 --> 00:07:54,280 I never see the books again. 137 00:07:54,280 --> 00:07:56,080 I never have to take a photo. 138 00:07:56,080 --> 00:07:57,600 I never have customer service. 139 00:07:57,600 --> 00:08:01,280 I never got to take them every single book to the post office to ship it. 140 00:08:01,280 --> 00:08:03,400 I never have to deal with a return. 141 00:08:03,400 --> 00:08:08,060 I was like, let me, let me find out that this is really this easy. 142 00:08:08,060 --> 00:08:14,720 And honestly, that is the main reason I wound up, you know, kind of saying goodbye eBay. 143 00:08:14,720 --> 00:08:20,500 I'm going to focus on a niche in Amazon because if it's this easy, why doesn't everybody do 144 00:08:20,500 --> 00:08:21,500 it? 145 00:08:21,500 --> 00:08:24,960 It's not me to the point where I'm at today where I'm like, it's just rinse and repeat. 146 00:08:24,960 --> 00:08:25,960 It's nothing exciting. 147 00:08:25,960 --> 00:08:32,440 And I think to myself, if I had the eBay business, I would be spending a whole lot more time, 148 00:08:32,440 --> 00:08:33,440 right? 149 00:08:33,440 --> 00:08:34,440 I'm 100% transparent. 150 00:08:34,440 --> 00:08:37,320 I am not spending full time hours on this business. 151 00:08:37,320 --> 00:08:44,040 I'm 20, 25 hours a week to do my little, you know, both 10k plus and sales a month. 152 00:08:44,040 --> 00:08:46,240 I'm not spending crazy hours in this. 153 00:08:46,240 --> 00:08:50,080 And there's really no upkeep that comes with it because software kind of runs everything. 154 00:08:50,080 --> 00:08:52,520 So I do agree. 155 00:08:52,520 --> 00:08:56,240 Sell through was one of the ones I was going to say, but Johnny kind of stole that from 156 00:08:56,240 --> 00:08:57,240 me. 157 00:08:57,240 --> 00:08:58,240 But you told me to go first. 158 00:08:58,240 --> 00:08:59,240 You told me to go first. 159 00:08:59,240 --> 00:09:00,240 I know, I know. 160 00:09:00,240 --> 00:09:06,240 But at the end of the day, if another platform comes along and media sells better there than 161 00:09:06,240 --> 00:09:09,000 Amazon, then like I'm ready to go. 162 00:09:09,000 --> 00:09:11,160 I'm not tied to any single platform. 163 00:09:11,160 --> 00:09:17,360 I think a lot of successful resellers, whether that's like a toy seller or like a car parts 164 00:09:17,360 --> 00:09:22,160 seller, if there was another website besides eBay that was like specifically or like had 165 00:09:22,160 --> 00:09:26,480 a higher sell through for their category, then they would switch and sell over there 166 00:09:26,480 --> 00:09:29,040 because sell through is all that matters. 167 00:09:29,040 --> 00:09:31,520 If you don't sell your stuff, Johnny, you got no money. 168 00:09:31,520 --> 00:09:33,920 You got inventory that literally cost you money. 169 00:09:33,920 --> 00:09:36,680 If it doesn't sell, then who cares? 170 00:09:36,680 --> 00:09:37,680 Right. 171 00:09:37,680 --> 00:09:38,680 And here's the thing. 172 00:09:38,680 --> 00:09:43,080 I don't care if the items you get profited a quarter or you get profited a hundred dollars 173 00:09:43,080 --> 00:09:44,080 per. 174 00:09:44,080 --> 00:09:48,400 Obviously, you want more hundred dollar bills than quarters, but it's scalable either way 175 00:09:48,400 --> 00:09:49,400 you slice it. 176 00:09:49,400 --> 00:09:50,400 It is scalable. 177 00:09:50,400 --> 00:09:56,840 Yeah, you may need to get more book quarters or DVD quarters or DVD or CD quarters, whatever 178 00:09:56,840 --> 00:09:58,320 video games. 179 00:09:58,320 --> 00:10:01,440 Just just keep on turning, just turning. 180 00:10:01,440 --> 00:10:05,360 And I don't like the term feed the beast, but that's quoted a lot. 181 00:10:05,360 --> 00:10:12,960 But it is a machine and it needs your raw processed goods to go into the refinery or 182 00:10:12,960 --> 00:10:17,520 where the refinery, I guess, put in a box that goes there and they sell. 183 00:10:17,520 --> 00:10:25,120 We have we literally have technology in our hands that tells us if it will sell. 184 00:10:25,120 --> 00:10:26,120 It's almost foolproof. 185 00:10:26,120 --> 00:10:30,040 And technically eBay has similar things with TeraPREK. 186 00:10:30,040 --> 00:10:35,400 It's not as fast as what we have over here on Amazon, not by any stretch of the imagination, 187 00:10:35,400 --> 00:10:36,400 but it's. 188 00:10:36,400 --> 00:10:38,080 I'm sorry. 189 00:10:38,080 --> 00:10:40,320 It's pretty foolproof, honestly. 190 00:10:40,320 --> 00:10:45,680 As long as you yourself put in the work, that is the. 191 00:10:45,680 --> 00:10:46,680 Secret sauce right there. 192 00:10:46,680 --> 00:10:47,960 You got to work it. 193 00:10:47,960 --> 00:10:53,160 I try to convince as many eBay media sellers to come to Amazon. 194 00:10:53,160 --> 00:10:54,880 And I think another reason why. 195 00:10:54,880 --> 00:11:00,840 Well, this was one when I started that I knew, but I know now the other reason why I'm going 196 00:11:00,840 --> 00:11:03,480 to stick with Amazon is. 197 00:11:03,480 --> 00:11:07,420 It's you can't sign up for an Amazon account today and start selling today. 198 00:11:07,420 --> 00:11:09,600 They have hoops and hurdles. 199 00:11:09,600 --> 00:11:12,480 You have to jump through and accomplish as a new seller. 200 00:11:12,480 --> 00:11:17,000 Unlike eBay, where anybody can start today, anybody can open their store and start selling 201 00:11:17,000 --> 00:11:18,680 items for new sellers. 202 00:11:18,680 --> 00:11:21,480 I know there's a lot of you over in the YouTube membership. 203 00:11:21,480 --> 00:11:22,600 I know it sucks. 204 00:11:22,600 --> 00:11:24,960 You start out, you're gated and a lot of things, right? 205 00:11:24,960 --> 00:11:29,520 If you don't know what gated means, it means you scan, you know, the Gatorade bottle and 206 00:11:29,520 --> 00:11:33,780 you can't sell Gatorade because you need an invoice to sell Gatorade or you need some 207 00:11:33,780 --> 00:11:37,080 kind of sales history for them to let you sell these things. 208 00:11:37,080 --> 00:11:40,400 In the beginning, it's a hurdle, but you realize more hurdles. 209 00:11:40,400 --> 00:11:43,360 You jump every time you jump one of those hurdles. 210 00:11:43,360 --> 00:11:47,320 Ninety percent of the other people are hitting that hurdle smack face and they're not even 211 00:11:47,320 --> 00:11:48,880 moving on to the next one. 212 00:11:48,880 --> 00:11:53,400 So ease of access when it comes to how hard it is on Amazon. 213 00:11:53,400 --> 00:11:54,400 I love it. 214 00:11:54,400 --> 00:11:58,000 Like it sucks for new sellers, but I'm here to tell you if this is something you're going 215 00:11:58,000 --> 00:12:03,400 to treat like a long term business and you have plans to grow this business, these little 216 00:12:03,400 --> 00:12:08,040 kind of doors you got to pull open as hard as you possibly can or knock down, they're 217 00:12:08,040 --> 00:12:12,320 only going to benefit you because everybody else behind you most likely isn't going to 218 00:12:12,320 --> 00:12:13,320 do it. 219 00:12:13,320 --> 00:12:16,160 Now here's a fun question for you. 220 00:12:16,160 --> 00:12:22,080 If you started when you did, but it had today's requirements to jump on Amazon, would you 221 00:12:22,080 --> 00:12:23,080 have done it? 222 00:12:23,080 --> 00:12:24,080 Yeah, 100%. 223 00:12:24,080 --> 00:12:30,480 But I think you're right because you hit on a lot of things when it comes to like human 224 00:12:30,480 --> 00:12:31,840 nature, I guess, right? 225 00:12:31,840 --> 00:12:35,480 Like you got to do the work with Amazon to get the results. 226 00:12:35,480 --> 00:12:36,480 But that's it. 227 00:12:36,480 --> 00:12:37,480 That's with anything. 228 00:12:37,480 --> 00:12:40,680 But for me, I'm the type of person where I'll give something a shot. 229 00:12:40,680 --> 00:12:46,480 If it doesn't work and I can sleep with myself at night saying, Hey, I put my best foot forward 230 00:12:46,480 --> 00:12:47,480 and it didn't work. 231 00:12:47,480 --> 00:12:48,480 Then sure. 232 00:12:48,480 --> 00:12:49,480 I'll move on to it. 233 00:12:49,480 --> 00:12:51,760 I had plenty of things, plenty of stupid business ideas. 234 00:12:51,760 --> 00:12:54,760 I've tried and they didn't work, but I gave them a real shot. 235 00:12:54,760 --> 00:12:55,880 So I don't lose sleep. 236 00:12:55,880 --> 00:12:59,640 Like man, if I just would have stuck with the hot dog cart business another month, like 237 00:12:59,640 --> 00:13:03,920 what I've been successful, no, because when I cut that cord, I knew I put everything in. 238 00:13:03,920 --> 00:13:06,520 I said, I'm going to give it a real shot and I can move on. 239 00:13:06,520 --> 00:13:07,520 Yeah, I would still do it. 240 00:13:07,520 --> 00:13:11,520 I mean, they didn't have all the video verification and things like that. 241 00:13:11,520 --> 00:13:14,440 I mean, wait two weeks to get your little thing in the mail. 242 00:13:14,440 --> 00:13:15,440 Yeah. 243 00:13:15,440 --> 00:13:16,440 Yeah. 244 00:13:16,440 --> 00:13:18,400 So like, yeah, you got to give yourself a real chance. 245 00:13:18,400 --> 00:13:22,240 You got to give yourself a fighting chance to kind of see the actual results you possibly 246 00:13:22,240 --> 00:13:25,360 could get and sell through man, sell through. 247 00:13:25,360 --> 00:13:27,920 I've realized because I used to be a greedy bugger. 248 00:13:27,920 --> 00:13:31,840 I wanted to spend a dollar and make $10 back every single time. 249 00:13:31,840 --> 00:13:36,800 But I'm here to tell you, sell through rate is how you are going to scale any reselling 250 00:13:36,800 --> 00:13:39,160 business, whether that's Amazon or eBay. 251 00:13:39,160 --> 00:13:44,800 If you could spend a dollar and get $2 back guaranteed within a week, within a day, within 252 00:13:44,800 --> 00:13:49,000 two days, you should be buying every single one of those items. 253 00:13:49,000 --> 00:13:55,160 And the problem with that is with eBay, it takes longer to list items. 254 00:13:55,160 --> 00:14:01,240 With Amazon, we can send, if you're watching on YouTube land, the desk of CDs behind Johnny, 255 00:14:01,240 --> 00:14:06,080 we can have that boxed up on its way to Amazon within an hour, right? 256 00:14:06,080 --> 00:14:10,600 200 items, 200 different individual items off to Amazon. 257 00:14:10,600 --> 00:14:14,880 And the eBay land is going to take you much longer than an hour. 258 00:14:14,880 --> 00:14:18,400 And that doesn't even include when you get an order, going to pick the order, shipping 259 00:14:18,400 --> 00:14:21,040 the order, customer service for the order. 260 00:14:21,040 --> 00:14:23,920 And for me, that was just like, it's not even close. 261 00:14:23,920 --> 00:14:29,120 So not only do you get the better sell through on Amazon, you get your time back. 262 00:14:29,120 --> 00:14:30,120 You get your life back. 263 00:14:30,120 --> 00:14:31,600 You're not taking photos of CDs. 264 00:14:31,600 --> 00:14:33,520 You're not taking photos of DVDs. 265 00:14:33,520 --> 00:14:35,640 You've got to value these things. 266 00:14:35,640 --> 00:14:39,560 No, you're, I want to try. 267 00:14:39,560 --> 00:14:41,760 Yes, I agree with everything you just said. 268 00:14:41,760 --> 00:14:44,800 However, I want to expand on it slightly. 269 00:14:44,800 --> 00:14:47,160 For you new people, just tune me out for a minute. 270 00:14:47,160 --> 00:14:55,000 So it's not only about being able to process faster, you have to have the material from 271 00:14:55,000 --> 00:14:58,160 a bulk perspective in order to do that. 272 00:14:58,160 --> 00:15:04,000 Even if it's an estate buyout or come to the estate warehouse and pick up everything that 273 00:15:04,000 --> 00:15:06,880 will enable or your spurt will help even the thrifters. 274 00:15:06,880 --> 00:15:07,880 Okay, fine. 275 00:15:07,880 --> 00:15:12,520 You got a 20 store thrift route, still bulk. 276 00:15:12,520 --> 00:15:17,080 You have the capability to print money as long as you can find the dollar bills with 277 00:15:17,080 --> 00:15:18,080 your phone. 278 00:15:18,080 --> 00:15:23,240 So you collect your dollar bills, unconverted money, essentially to send in, to convert 279 00:15:23,240 --> 00:15:27,600 actual dollar bills, to then redeploy, to do it again, put a little bit in your bank 280 00:15:27,600 --> 00:15:33,720 account and other investments and or live on bill money and overhead expenses, whatever. 281 00:15:33,720 --> 00:15:38,280 But you can compound this continuously. 282 00:15:38,280 --> 00:15:42,760 At present, things may change in the far, far future in unknown crystal ball land. 283 00:15:42,760 --> 00:15:48,400 But right now, you have the ability to print your own money. 284 00:15:48,400 --> 00:15:55,720 You have the capability to make as much money as long as you can process the goods for it. 285 00:15:55,720 --> 00:16:02,520 So you literally just get the stuff, send it in, collect money, invest, pay bills, do 286 00:16:02,520 --> 00:16:06,480 overhead, do it again and again and again. 287 00:16:06,480 --> 00:16:12,360 And I think it's untappable at present, right now, right this minute. 288 00:16:12,360 --> 00:16:13,360 I agree. 289 00:16:13,360 --> 00:16:14,360 It's crazy to me. 290 00:16:14,360 --> 00:16:18,480 Like, Crocodile Dundee, I found two of the same triple packs. 291 00:16:18,480 --> 00:16:21,480 It's like, Crocodile Dundee, one, two, three, right? 292 00:16:21,480 --> 00:16:23,320 It's like, I paid $2 for it. 293 00:16:23,320 --> 00:16:26,960 It's going to sell on Amazon within the week that it gets there for like $35. 294 00:16:26,960 --> 00:16:31,600 And it's like, it sounds fake, dude. 295 00:16:31,600 --> 00:16:34,000 It sounds like a get rich quick scheme, but it literally- 296 00:16:34,000 --> 00:16:38,320 It has a better rate of return than the stock market. 297 00:16:38,320 --> 00:16:39,320 It does. 298 00:16:39,320 --> 00:16:40,320 And it's crazy. 299 00:16:40,320 --> 00:16:41,760 I just want everybody to sell on Amazon. 300 00:16:41,760 --> 00:16:44,640 We cry if we can't get more than 20%. 301 00:16:44,640 --> 00:16:48,040 But on the stock market, 5% is considered great. 302 00:16:48,040 --> 00:16:49,040 All right. 303 00:16:49,040 --> 00:16:51,040 So I'll ask the question. 304 00:16:51,040 --> 00:16:52,680 Well, it's not really a question. 305 00:16:52,680 --> 00:16:56,520 It's a topic and you have to defend the topic here, right? 306 00:16:56,520 --> 00:17:00,120 So Amazon is going to take 50% in fees, Johnny. 307 00:17:00,120 --> 00:17:05,720 If I sell on eBay, it's only going to be like 15%, maybe 20% if I'm promoting crazy. 308 00:17:05,720 --> 00:17:15,920 So why would I ever go to Amazon and pay 50% fees when I can just pay 15% fees on eBay? 309 00:17:15,920 --> 00:17:16,920 Small correction. 310 00:17:16,920 --> 00:17:19,740 I mean, the category of media is 15% itself. 311 00:17:19,740 --> 00:17:23,000 So you got to do promoted. 312 00:17:23,000 --> 00:17:25,520 So we'll say you're at 25%. 313 00:17:25,520 --> 00:17:26,520 Okay. 314 00:17:26,520 --> 00:17:30,160 It would be fair for our eBay audience to not scream in the comments at us. 315 00:17:30,160 --> 00:17:31,160 So double the fees. 316 00:17:31,160 --> 00:17:32,520 So yeah, we'll double fees. 317 00:17:32,520 --> 00:17:36,080 We'll say we're at a flat 30%. 318 00:17:36,080 --> 00:17:38,160 If you're doing free shipping, okay, it's 40%. 319 00:17:38,160 --> 00:17:45,160 So they're pretty close, but eBay still wins out marginally by percentages is what I mean. 320 00:17:45,160 --> 00:17:48,400 So the sell through rate is slower. 321 00:17:48,400 --> 00:17:53,840 It takes longer to get your money back because books, I'm sorry, it's a slower sell through 322 00:17:53,840 --> 00:17:54,840 rate. 323 00:17:54,840 --> 00:17:55,840 It very much is. 324 00:17:55,840 --> 00:17:58,880 DVDs is faster, but low margin. 325 00:17:58,880 --> 00:18:03,040 CDs is that middle ground in between. 326 00:18:03,040 --> 00:18:09,400 Worth more than DVDs, but a little less than books, item to item or unit to unit comparison. 327 00:18:09,400 --> 00:18:12,440 So you're just going to wait longer to get your money. 328 00:18:12,440 --> 00:18:14,440 However, you will yield more dollars. 329 00:18:14,440 --> 00:18:20,040 But for me, I'd rather compound my money continuously over and over and over again, then wait for 330 00:18:20,040 --> 00:18:23,000 the larger dollar. 331 00:18:23,000 --> 00:18:30,000 eBay is great for the larger dollar, but you got to be willing to wait longer for it. 332 00:18:30,000 --> 00:18:34,280 Amazon just has more of the market space of buyers. 333 00:18:34,280 --> 00:18:36,520 We're competing for the buyers. 334 00:18:36,520 --> 00:18:39,720 And then we have all these sellers competing for a lower buyer base. 335 00:18:39,720 --> 00:18:43,000 And speaking on eBay now, you're going to have to wait longer to get your money. 336 00:18:43,000 --> 00:18:47,640 Now, Amazon does have a lot of sellers in itself, but the buyer pool much outweighs 337 00:18:47,640 --> 00:18:50,560 the seller pool, significantly so. 338 00:18:50,560 --> 00:18:55,040 Much larger than eBay, and it gets even worse when you go to other platforms. 339 00:18:55,040 --> 00:19:03,200 It's pretty much Amazon, eBay, Walmart, or it's the holy trinity right now. 340 00:19:03,200 --> 00:19:05,360 I'm excluding your live auction sites. 341 00:19:05,360 --> 00:19:07,160 I'm looking at you over there or whatnot. 342 00:19:07,160 --> 00:19:11,720 But that has great sell through rate, but way lower margin. 343 00:19:11,720 --> 00:19:12,720 And we're speaking on this. 344 00:19:12,720 --> 00:19:15,320 So this is the reason I'm bringing it up. 345 00:19:15,320 --> 00:19:16,320 Sure. 346 00:19:16,320 --> 00:19:19,560 But you got to sit there and do these live auctions. 347 00:19:19,560 --> 00:19:21,400 And I've talked to some people. 348 00:19:21,400 --> 00:19:23,760 The workload is very similar to eBay. 349 00:19:23,760 --> 00:19:29,200 So it is, in fact, slower, even though you may be viewing a two hour, three hour show. 350 00:19:29,200 --> 00:19:31,880 Has great, great sell through rate, right? 351 00:19:31,880 --> 00:19:32,880 That's fine. 352 00:19:32,880 --> 00:19:36,160 If you're building your business model on doing live auctions and you're married to 353 00:19:36,160 --> 00:19:40,400 your chair or have somebody you've hired to be married to their chair, that's their job 354 00:19:40,400 --> 00:19:44,600 is to sit in the chair and sell items. 355 00:19:44,600 --> 00:19:48,920 And I don't know how long that person can sit in the chair. 356 00:19:48,920 --> 00:19:50,120 Can they do it seven days a week? 357 00:19:50,120 --> 00:19:53,960 Because that's the way my mind would want to do it if I was to be a full time what not 358 00:19:53,960 --> 00:19:54,960 seller. 359 00:19:54,960 --> 00:19:57,520 Can I sit in the chair nine hours running my mouth for nine hours? 360 00:19:57,520 --> 00:20:00,120 I talk a lot, so maybe I could. 361 00:20:00,120 --> 00:20:04,880 Or can I spend the same nine hours just packing a box and not taking any photos, not doing 362 00:20:04,880 --> 00:20:09,720 any live chat, not dealing with any returns and just send it to Amazon? 363 00:20:09,720 --> 00:20:12,480 To me, Amazon's the play. 364 00:20:12,480 --> 00:20:16,800 Like you said, today's where we're at today. 365 00:20:16,800 --> 00:20:20,440 If you're selling in a saturated category, it doesn't even have to be media. 366 00:20:20,440 --> 00:20:26,080 Clothing, I mean, you can't do used clothing on Amazon or sneakers. 367 00:20:26,080 --> 00:20:30,680 You have to go to the platform that's going to get you results, right? 368 00:20:30,680 --> 00:20:33,320 You just don't stick with the platform. 369 00:20:33,320 --> 00:20:36,760 Like Johnny could have stuck with eBay just because, you know, he's the eBay guy. 370 00:20:36,760 --> 00:20:38,640 He still does the monthly eBay calls. 371 00:20:38,640 --> 00:20:39,760 He still has all the knowledge. 372 00:20:39,760 --> 00:20:43,520 He could go back and be the eBay guy again if you wanted to. 373 00:20:43,520 --> 00:20:48,960 But you have to realize, OK, so Johnny's sitting there and he's working seven days a week. 374 00:20:48,960 --> 00:20:54,240 And then he has to deal with lazy ass Mike every week for a podcast who he knows working 375 00:20:54,240 --> 00:20:58,120 two days a week and is pushing the same numbers as he is. 376 00:20:58,120 --> 00:20:59,520 And he doesn't have to pack the items. 377 00:20:59,520 --> 00:21:03,900 He doesn't have to deal with customer service, any hands on returns. 378 00:21:03,900 --> 00:21:06,360 So Johnny said, well, wait a minute here. 379 00:21:06,360 --> 00:21:13,060 Like this works, but do I want to put in the 10X versus what he's doing to make it work? 380 00:21:13,060 --> 00:21:14,840 It's a lot of self-realization. 381 00:21:14,840 --> 00:21:17,680 And we all start with eBay and that's AOK. 382 00:21:17,680 --> 00:21:21,880 And if you have desirable items, right, like if you're doing, you know, like we talked 383 00:21:21,880 --> 00:21:26,800 about car parts, there's really good niches, collectibles. 384 00:21:26,800 --> 00:21:29,560 Even if you're just the guy that just I've seen it before, somebody will come in and 385 00:21:29,560 --> 00:21:34,640 I'll just look for signed books like you're going to get premium on eBay versus Amazon, 386 00:21:34,640 --> 00:21:35,640 right? 387 00:21:35,640 --> 00:21:38,040 No one no one reads the condition to see if a book is signed. 388 00:21:38,040 --> 00:21:44,760 So like eBay exists for certain categories, but the days of just, you know, just list 389 00:21:44,760 --> 00:21:47,480 anything and it's going to sell, you don't have to worry about it. 390 00:21:47,480 --> 00:21:50,560 They're long gone. 391 00:21:50,560 --> 00:21:57,880 On my best day of listing on eBay, I can't compare with my worst day on Amazon. 392 00:21:57,880 --> 00:22:04,020 So we're not listings units, units listed as Amazon. 393 00:22:04,020 --> 00:22:12,280 Like my just dog in it, not really caring to do my work day on Amazon kind of day is 394 00:22:12,280 --> 00:22:19,520 double, triple what I could do on my best A game on eBay as far as the time goes. 395 00:22:19,520 --> 00:22:20,520 Just can't compare. 396 00:22:20,520 --> 00:22:23,080 It's a volume thing. 397 00:22:23,080 --> 00:22:24,800 But for the people like, what about ASP? 398 00:22:24,800 --> 00:22:25,800 Yeah, you're right. 399 00:22:25,800 --> 00:22:26,800 Great. 400 00:22:26,800 --> 00:22:32,440 If you have access to fast selling ASP items, more power to you. 401 00:22:32,440 --> 00:22:37,760 But we're dealing in common books, we're dealing in common DVDs and CDs, and I'm a volume bulk 402 00:22:37,760 --> 00:22:38,840 guy. 403 00:22:38,840 --> 00:22:41,360 So I'm not you ASP people over there. 404 00:22:41,360 --> 00:22:42,360 Good for you. 405 00:22:42,360 --> 00:22:43,360 Great. 406 00:22:43,360 --> 00:22:44,360 But I got to work with what I have in my area. 407 00:22:44,360 --> 00:22:48,540 And what I have is a lot of mediocre, a lot of commons. 408 00:22:48,540 --> 00:22:54,800 But if they can sell for sure, Amazon is the play for me, honestly. 409 00:22:54,800 --> 00:22:59,920 Even the ASP arguments kind of garbage though, because how many people have to eBay to Amazon 410 00:22:59,920 --> 00:23:03,360 businesses where they buy on eBay to sell on Amazon because you're going to get two, 411 00:23:03,360 --> 00:23:05,120 three X what you pay for it on eBay. 412 00:23:05,120 --> 00:23:10,040 So like, there's full blown businesses that do millions of dollars a year that literally 413 00:23:10,040 --> 00:23:15,040 their source is eBay to sell it on Amazon because Amazon is going to get you a premium 414 00:23:15,040 --> 00:23:17,920 because they have a bigger customer base. 415 00:23:17,920 --> 00:23:18,920 Everybody has prime. 416 00:23:18,920 --> 00:23:20,680 They want it in two days. 417 00:23:20,680 --> 00:23:28,360 So as much as the fees sound scary, right, 50, maybe 60% if your ASP is low on Amazon 418 00:23:28,360 --> 00:23:32,640 in the media world, the trade off is tenfold. 419 00:23:32,640 --> 00:23:38,760 I mean, it's I would be happily willing to give away 50% if you don't have to pack an 420 00:23:38,760 --> 00:23:39,760 item. 421 00:23:39,760 --> 00:23:43,680 It's not even like you got to provide the box for them to pack in it, right? 422 00:23:43,680 --> 00:23:48,240 It is the most hands off, crazy reselling opportunity out there still. 423 00:23:48,240 --> 00:23:50,240 You don't have to pack boxes if you don't want to. 424 00:23:50,240 --> 00:23:52,720 You don't have to sticker your units if you don't want to. 425 00:23:52,720 --> 00:23:55,280 There are options to even make that automated. 426 00:23:55,280 --> 00:23:59,280 I mean, you'll you'll you'll you'll shrink your margin. 427 00:23:59,280 --> 00:24:04,880 But if you want your job just to make purchases, it exists within Amazon. 428 00:24:04,880 --> 00:24:10,760 Yeah, it's and I still think the opportunity is there and don't let the high fees scare 429 00:24:10,760 --> 00:24:11,760 you away. 430 00:24:11,760 --> 00:24:16,720 I want I want the time back to motivate you more than the fees scaring you away. 431 00:24:16,720 --> 00:24:20,840 So the time you're going to get back in your life that you can maybe focus on other business 432 00:24:20,840 --> 00:24:25,320 opportunities, focus on your mental health, focus on your physical health, whatever that 433 00:24:25,320 --> 00:24:26,320 may be. 434 00:24:26,320 --> 00:24:30,600 You're going to get that back when you start to scale Amazon because I'm still scaling 435 00:24:30,600 --> 00:24:33,600 and it's not like I'm putting in any crazy extra hours. 436 00:24:33,600 --> 00:24:36,000 And it's just it's all it's all there, dude. 437 00:24:36,000 --> 00:24:37,000 You just said it. 438 00:24:37,000 --> 00:24:39,280 Common DVDs and CDs, right? 439 00:24:39,280 --> 00:24:46,120 Like unsellable on eBay for much money, much sellable on Amazon for decent money. 440 00:24:46,120 --> 00:24:50,320 I'm going to take the decent money over the little money and have a lot more time. 441 00:24:50,320 --> 00:24:56,520 It's it's crazy because we can I should have just written down comparisons on some of these 442 00:24:56,520 --> 00:24:58,880 things, like especially the popular items. 443 00:24:58,880 --> 00:24:59,880 Right. 444 00:24:59,880 --> 00:25:03,680 So like the one I recently got was like Inside Out, the DVD. 445 00:25:03,680 --> 00:25:04,680 Right. 446 00:25:04,680 --> 00:25:06,160 It's like a real popular kids movie. 447 00:25:06,160 --> 00:25:10,280 Me and Deb actually watched it the other night. 448 00:25:10,280 --> 00:25:15,160 And this DVD on eBay is like a five or six dollar DVD because all the mega sellers cross 449 00:25:15,160 --> 00:25:16,480 list all the platforms. 450 00:25:16,480 --> 00:25:17,480 Yeah. 451 00:25:17,480 --> 00:25:22,640 And Amazon, it sells every single day, there's only five people that got it in stock. 452 00:25:22,640 --> 00:25:23,640 They're going to go out of stock. 453 00:25:23,640 --> 00:25:26,600 You're going to be able to sell for twenty dollars guaranteed every single time. 454 00:25:26,600 --> 00:25:27,600 It's crazy to me. 455 00:25:27,600 --> 00:25:33,080 It's literally just supplying demand and understanding the data in front of you and all the common 456 00:25:33,080 --> 00:25:34,080 stuff. 457 00:25:34,080 --> 00:25:39,120 The super high demand at Taylor Swift, the Toby Keith, the Jimmy Buffett. 458 00:25:39,120 --> 00:25:41,080 It ain't a five dollar bill no more. 459 00:25:41,080 --> 00:25:44,600 It's now a twenty dollar bill and it's going to sell the second it gets there. 460 00:25:44,600 --> 00:25:48,600 And if you have a box of these things, then you've got 80 of these twenty dollar bills 461 00:25:48,600 --> 00:25:51,120 that all of a sudden are flowing into the bank account. 462 00:25:51,120 --> 00:25:52,120 Right. 463 00:25:52,120 --> 00:25:54,360 And you could do the same thing on eBay. 464 00:25:54,360 --> 00:25:56,200 Technically, you can raise it above market. 465 00:25:56,200 --> 00:26:02,760 I do this on my eBay store, but you're going to wait a longer, much longer time than you 466 00:26:02,760 --> 00:26:05,480 will doing that same thing on Amazon. 467 00:26:05,480 --> 00:26:06,680 It's insane. 468 00:26:06,680 --> 00:26:10,240 It literally blows my mind every time I sell something for 30 bucks or 20 bucks. 469 00:26:10,240 --> 00:26:13,080 It's really only worth five dollars or less. 470 00:26:13,080 --> 00:26:14,960 It just it's like magic. 471 00:26:14,960 --> 00:26:17,120 It's like, how much money do I want to make today, Mike? 472 00:26:17,120 --> 00:26:18,320 I want to make more money. 473 00:26:18,320 --> 00:26:19,640 I can lower the price I want. 474 00:26:19,640 --> 00:26:21,880 I guess I can do the same thing on eBay. 475 00:26:21,880 --> 00:26:23,480 But here's another thing. 476 00:26:23,480 --> 00:26:26,120 I don't want this to come off as we hate eBay. 477 00:26:26,120 --> 00:26:27,120 We don't. 478 00:26:27,120 --> 00:26:28,560 We very much like eBay. 479 00:26:28,560 --> 00:26:32,520 And if you hadn't asked me off, I'll like and enjoy preference. 480 00:26:32,520 --> 00:26:33,920 And I'm going to be the odd man out here. 481 00:26:33,920 --> 00:26:37,400 I'm going to say I enjoy eBay more than I do Amazon. 482 00:26:37,400 --> 00:26:40,240 But Amazon just pays me better, honestly. 483 00:26:40,240 --> 00:26:43,200 So I got to go where the money is. 484 00:26:43,200 --> 00:26:45,160 But I enjoy the workflow of eBay. 485 00:26:45,160 --> 00:26:47,580 It feels like I'm creating something. 486 00:26:47,580 --> 00:26:49,640 It's not just me copying somebody's listing. 487 00:26:49,640 --> 00:26:54,240 I have the store owner mentality when I do eBay, when I do Amazon. 488 00:26:54,240 --> 00:27:00,920 I'm an employee of Amazon, but damn, do they pay well. 489 00:27:00,920 --> 00:27:03,080 That's the reality. 490 00:27:03,080 --> 00:27:06,640 I can just print more money with Amazon than I can eBay. 491 00:27:06,640 --> 00:27:10,680 Personally, if you're able to print more money with eBay than you can Amazon, great. 492 00:27:10,680 --> 00:27:15,760 If you're the antiquarian bookseller, that ain't going to work so well on Amazon. 493 00:27:15,760 --> 00:27:19,280 It'll work on some things, but they don't have everything that's in the antiquarian 494 00:27:19,280 --> 00:27:20,280 catalog. 495 00:27:20,280 --> 00:27:21,280 It doesn't exist. 496 00:27:21,280 --> 00:27:24,120 eBay, you create your own damn catalog. 497 00:27:24,120 --> 00:27:28,880 You could be a full blown antiquarian seller and make great money on eBay. 498 00:27:28,880 --> 00:27:31,720 But you're working with what you've got in your area. 499 00:27:31,720 --> 00:27:36,520 I come across very few antiquarian books out in my neck of the woods. 500 00:27:36,520 --> 00:27:41,800 So if you have access to mountains and mountains of antiquarian books, eBay is the place for 501 00:27:41,800 --> 00:27:44,880 you, my friend, because you're working with what you got. 502 00:27:44,880 --> 00:27:45,880 Yeah. 503 00:27:45,880 --> 00:27:51,440 And with the category we sell in media, these eBay sellers are crazy, man. 504 00:27:51,440 --> 00:27:56,840 We're creating an eBay listing for a book that we're going to sell for $5, $6. 505 00:27:56,840 --> 00:27:57,960 Come on. 506 00:27:57,960 --> 00:27:58,960 Let's get real here, folks. 507 00:27:58,960 --> 00:28:00,560 Are we here to make money? 508 00:28:00,560 --> 00:28:03,600 Are we just here to say we have an eBay store? 509 00:28:03,600 --> 00:28:04,600 I'm with Johnny. 510 00:28:04,600 --> 00:28:09,400 I think eBay is great for people that are like, they kind of want to have that mentality 511 00:28:09,400 --> 00:28:12,520 of, you know, take pride in your business, right? 512 00:28:12,520 --> 00:28:15,080 Amazon's the big greedy corporation. 513 00:28:15,080 --> 00:28:18,120 You know, like, I don't even care, dude. 514 00:28:18,120 --> 00:28:19,480 I'll share it up with everybody. 515 00:28:19,480 --> 00:28:22,280 I'll take Amazon every single time. 516 00:28:22,280 --> 00:28:29,560 I understand some of you enjoy the books, you enjoy the category you sell in, you enjoy 517 00:28:29,560 --> 00:28:32,600 the vintage t-shirts. 518 00:28:32,600 --> 00:28:35,600 And eBay is the place for it. 519 00:28:35,600 --> 00:28:41,200 But if you're going to be selling common stuff and stuff you can find on Amazon, like, you 520 00:28:41,200 --> 00:28:44,160 need to just list it on Amazon before eBay because you're going to get more for your 521 00:28:44,160 --> 00:28:46,960 money, you're going to spend less time than you're going to on eBay. 522 00:28:46,960 --> 00:28:49,680 I'm going to ask you a fun question. 523 00:28:49,680 --> 00:28:51,640 And I'm sorry if I'm putting you on the spot, Mike. 524 00:28:51,640 --> 00:28:52,640 It's all right. 525 00:28:52,640 --> 00:28:55,040 So I want you to tell me what type of seller this is. 526 00:28:55,040 --> 00:28:59,440 Are they an eBay seller or they're an Amazon seller? 527 00:28:59,440 --> 00:29:02,520 I collect books. 528 00:29:02,520 --> 00:29:03,520 That's it. 529 00:29:03,520 --> 00:29:04,840 Okay, fine. 530 00:29:04,840 --> 00:29:06,480 I collect books. 531 00:29:06,480 --> 00:29:11,080 The stuff I buy, I will cherry pick to put in my collection and the rest I will sell. 532 00:29:11,080 --> 00:29:12,080 That's eBay, dude. 533 00:29:12,080 --> 00:29:13,080 Guaranteed. 534 00:29:13,080 --> 00:29:14,080 Okay. 535 00:29:14,080 --> 00:29:15,080 So that's an eBay seller. 536 00:29:15,080 --> 00:29:18,800 I like making as much money with little effort as I can. 537 00:29:18,800 --> 00:29:21,000 It's Amazon. 538 00:29:21,000 --> 00:29:22,240 Okay. 539 00:29:22,240 --> 00:29:26,280 Now, put the two together. 540 00:29:26,280 --> 00:29:28,080 Where should they go? 541 00:29:28,080 --> 00:29:29,080 They collect books. 542 00:29:29,080 --> 00:29:33,200 They cherry pick books for themselves, but they want to be as lazy as possible. 543 00:29:33,200 --> 00:29:34,640 You got to limit yourself, man. 544 00:29:34,640 --> 00:29:36,120 It depends what you talk about collecting. 545 00:29:36,120 --> 00:29:39,200 Because I got like eight books over there. 546 00:29:39,200 --> 00:29:43,800 So I've collected eight books over the five plus years I've been selling on Amazon. 547 00:29:43,800 --> 00:29:45,560 I think you can have both. 548 00:29:45,560 --> 00:29:51,880 I think both can exist, but you have to focus on what makes you more money. 549 00:29:51,880 --> 00:29:53,320 You even said it right. 550 00:29:53,320 --> 00:29:55,760 You got a little bit more of a half-ass store than I do. 551 00:29:55,760 --> 00:29:58,560 Mine is like half, half, half of a half of an ass. 552 00:29:58,560 --> 00:29:59,560 Yours is just half-ass. 553 00:29:59,560 --> 00:30:00,560 Quarter-ass, quarter-ass store. 554 00:30:00,560 --> 00:30:03,000 I got a quarter-ass store. 555 00:30:03,000 --> 00:30:05,000 You got a half-ass eBay store. 556 00:30:05,000 --> 00:30:08,080 I think they both can exist. 557 00:30:08,080 --> 00:30:12,320 The hurdle I have with people when I do like coaching calls and everything, a lot of them 558 00:30:12,320 --> 00:30:15,600 are just coming from eBay and they want to do Amazon. 559 00:30:15,600 --> 00:30:19,640 And you can't even hit that point where we talked about at what point do you dial back 560 00:30:19,640 --> 00:30:25,280 eBay because the bang for your buck now on Amazon is surpassing eBay. 561 00:30:25,280 --> 00:30:26,280 And that's what happens. 562 00:30:26,280 --> 00:30:32,800 And you have to be okay with saying, well, I'm doing $5,000 a month on Amazon now and 563 00:30:32,800 --> 00:30:36,400 I'm doing $2,000 a month on eBay. 564 00:30:36,400 --> 00:30:43,320 I know you've been doing eBay since you were 12 years old, but do you want a business? 565 00:30:43,320 --> 00:30:46,800 The whole point of having a business is to make money through root of all evil. 566 00:30:46,800 --> 00:30:47,800 We already covered that. 567 00:30:47,800 --> 00:30:50,760 We know we're greedy little buggers here on the podcast. 568 00:30:50,760 --> 00:30:55,920 So you have to say, okay, eBay, you slowly have to dial it back. 569 00:30:55,920 --> 00:30:57,960 It can still exist for those. 570 00:30:57,960 --> 00:31:01,760 Maybe you're real into like cameras, vintage cameras or something. 571 00:31:01,760 --> 00:31:02,760 Sure. 572 00:31:02,760 --> 00:31:05,040 You come across them, you know everything about them. 573 00:31:05,040 --> 00:31:08,980 So the time invested when it does come to listing those items on eBay is really not 574 00:31:08,980 --> 00:31:13,320 that much, but you still take pride in having your little eBay mud hut shop on the side 575 00:31:13,320 --> 00:31:14,800 of the road somewhere. 576 00:31:14,800 --> 00:31:16,840 And that makes you feel good on the inside. 577 00:31:16,840 --> 00:31:21,480 So you can have both, but you have to focus on where the money is. 578 00:31:21,480 --> 00:31:27,480 Nobody in their right mind would just sell on a platform that made no money or like you 579 00:31:27,480 --> 00:31:28,480 would never get sales. 580 00:31:28,480 --> 00:31:31,640 Like you would not stay on eBay, but people do. 581 00:31:31,640 --> 00:31:35,320 I guess I'm wrong because people still stay on eBay and never sell items. 582 00:31:35,320 --> 00:31:39,720 And if they just sold their items on Amazon, they would sell within the month. 583 00:31:39,720 --> 00:31:45,840 Well, no, I think the people that have dug their foot in the ground on eBay and aren't 584 00:31:45,840 --> 00:31:46,840 making any money. 585 00:31:46,840 --> 00:31:50,800 Well, one, they're trying to will their business to work. 586 00:31:50,800 --> 00:31:51,800 And sorry, it's not going to work. 587 00:31:51,800 --> 00:31:53,080 It either works or it doesn't. 588 00:31:53,080 --> 00:31:58,880 So you need to readjust your eBay business in my opinion here. 589 00:31:58,880 --> 00:32:02,800 Sell desirable items that actually sell if you're going to sell on eBay. 590 00:32:02,800 --> 00:32:04,200 You're not in the storage game. 591 00:32:04,200 --> 00:32:06,920 And that's a quote by, I don't want to misquote them. 592 00:32:06,920 --> 00:32:11,160 So I'm going to say this is my interpretation of something Mr. Tech and Sports might have 593 00:32:11,160 --> 00:32:13,480 said at one point. 594 00:32:13,480 --> 00:32:14,760 That was for you, Tech, if you're listening. 595 00:32:14,760 --> 00:32:16,880 I don't want to misquote you. 596 00:32:16,880 --> 00:32:22,480 So unless you want to be in the storage game, like you have reserve money, you're still 597 00:32:22,480 --> 00:32:26,440 doing your full time job and being in the storage games, A-OK with you, fine, do that. 598 00:32:26,440 --> 00:32:29,800 But if you're wanting to make this your full time income, don't do that. 599 00:32:29,800 --> 00:32:31,120 You got to sell your items. 600 00:32:31,120 --> 00:32:37,280 Now I think Mike said something when he was talking there about you have to focus on getting 601 00:32:37,280 --> 00:32:39,480 the money now. 602 00:32:39,480 --> 00:32:40,480 I agree with that. 603 00:32:40,480 --> 00:32:41,480 What pays you the most? 604 00:32:41,480 --> 00:32:42,880 It's going to be Amazon. 605 00:32:42,880 --> 00:32:47,520 Now I'm a big proponent of having multiple streams of income, and I think eBay is a very 606 00:32:47,520 --> 00:32:52,160 key component to that because you're going to pick up items, whether you like it or not, 607 00:32:52,160 --> 00:32:54,160 that are just better for eBay. 608 00:32:54,160 --> 00:32:56,400 So they have to go on eBay. 609 00:32:56,400 --> 00:33:01,400 Now here's where we get in trouble as Amazon sellers because we're like, I have to, and 610 00:33:01,400 --> 00:33:04,440 even I make the statement sometime, I have to focus on the money. 611 00:33:04,440 --> 00:33:05,880 What gets me the most money? 612 00:33:05,880 --> 00:33:06,880 Amazon. 613 00:33:06,880 --> 00:33:09,720 I'll put this into the to do it later eBay pile. 614 00:33:09,720 --> 00:33:11,960 We'll call it a death pile, whatever. 615 00:33:11,960 --> 00:33:14,320 But you still got to do that death pile at some point. 616 00:33:14,320 --> 00:33:17,840 So you have to have a process in place in order to do the eBay or wherever else you're 617 00:33:17,840 --> 00:33:18,840 selling on. 618 00:33:18,840 --> 00:33:21,400 I don't care if it's Etsy, Aves, Biblio, whatever. 619 00:33:21,400 --> 00:33:22,400 Doesn't matter. 620 00:33:22,400 --> 00:33:27,480 You have to make, you have to legitimately make it part of your business. 621 00:33:27,480 --> 00:33:28,920 Don't put it as an afterthought. 622 00:33:28,920 --> 00:33:33,040 If otherwise just get rid of the stuff or sell it to another reseller. 623 00:33:33,040 --> 00:33:36,920 Don't put it in the pile of I'll get to it eventually when I'm done with my Amazon work. 624 00:33:36,920 --> 00:33:38,840 End of the day comes, I'm tired and hungry. 625 00:33:38,840 --> 00:33:39,840 I want to go home. 626 00:33:39,840 --> 00:33:40,840 eBay can wait. 627 00:33:40,840 --> 00:33:42,960 I don't care much about eBay. 628 00:33:42,960 --> 00:33:43,960 Amazon pays me. 629 00:33:43,960 --> 00:33:45,080 Why are you fooling with it? 630 00:33:45,080 --> 00:33:46,080 Get rid of it. 631 00:33:46,080 --> 00:33:51,960 Either you knuckle down and do it, make it part of your workflow or you offload it to 632 00:33:51,960 --> 00:33:54,040 somebody or donate that stuff. 633 00:33:54,040 --> 00:33:55,040 Get rid of it. 634 00:33:55,040 --> 00:34:00,360 If it's not part of your business, stop trying to pretend it's part of your business. 635 00:34:00,360 --> 00:34:01,360 I guess is what I'm trying to say. 636 00:34:01,360 --> 00:34:02,360 I agree. 637 00:34:02,360 --> 00:34:06,760 I'm going to give the perfect final example here to wrap up this episode. 638 00:34:06,760 --> 00:34:11,800 So for me, we're talking about focusing on where the money is. 639 00:34:11,800 --> 00:34:21,040 So being a YouTube personality guru, Johnny, that I am, I realized after about a year to 640 00:34:21,040 --> 00:34:28,840 put now three videos, at least three videos a week, that the time to money translation 641 00:34:28,840 --> 00:34:31,440 ain't there and it's still ain't there today. 642 00:34:31,440 --> 00:34:36,000 It's still not where it should be for how much time I spend in the group and everything 643 00:34:36,000 --> 00:34:37,940 I do for the YouTube channel. 644 00:34:37,940 --> 00:34:41,080 So I got to a point where I said, okay, well, I need to reevaluate this. 645 00:34:41,080 --> 00:34:42,400 What does this look like for me? 646 00:34:42,400 --> 00:34:48,600 How can I possibly grow my YouTube channel to make more money? 647 00:34:48,600 --> 00:34:50,320 It's still basically a charity. 648 00:34:50,320 --> 00:34:53,520 I don't make nowhere near the dollar amount that I feel like I should. 649 00:34:53,520 --> 00:34:57,640 You've done over a thousand videos, Mike, over 1000. 650 00:34:57,640 --> 00:35:00,920 You and I are coming up on our 100th podcast. 651 00:35:00,920 --> 00:35:04,340 Yeah, it's pretty insane to think about it. 652 00:35:04,340 --> 00:35:10,720 So I had to say, okay, well, I can't keep just dumping all this time into YouTube because 653 00:35:10,720 --> 00:35:16,640 if I'm dumping that time into my Amazon business, I'm making 50 plus dollars an hour versus 654 00:35:16,640 --> 00:35:21,200 the YouTube world where I'm making a dollar 50 per hour. 655 00:35:21,200 --> 00:35:22,200 It's probably somewhere. 656 00:35:22,200 --> 00:35:24,880 You're in Happy Meal territory. 657 00:35:24,880 --> 00:35:27,000 It's under $10 an hour. 658 00:35:27,000 --> 00:35:28,280 It's probably less than five. 659 00:35:28,280 --> 00:35:32,760 If I look at all the time I spend on YouTube related activities throughout the month versus 660 00:35:32,760 --> 00:35:34,680 how much I get paid. 661 00:35:34,680 --> 00:35:38,120 So I said, okay, I need to focus on where the money is. 662 00:35:38,120 --> 00:35:39,120 Johnny said it. 663 00:35:39,120 --> 00:35:41,120 It's not, you're not greedy. 664 00:35:41,120 --> 00:35:45,400 I can't pay the bills with YouTube videos and thumbs ups, right? 665 00:35:45,400 --> 00:35:48,420 Like I can't pay the bills with YouTube views, right? 666 00:35:48,420 --> 00:35:49,960 Like sorry, landlord. 667 00:35:49,960 --> 00:35:52,280 I got a thousand YouTube views this month. 668 00:35:52,280 --> 00:35:56,620 Can I do a list translate to, you know, it doesn't work like that. 669 00:35:56,620 --> 00:36:00,020 So we have businesses, we're all small business owners. 670 00:36:00,020 --> 00:36:01,800 The point of your business is to make money. 671 00:36:01,800 --> 00:36:05,720 Nobody's going to keep doing something if you're not making the money. 672 00:36:05,720 --> 00:36:07,320 So what happens here? 673 00:36:07,320 --> 00:36:08,320 We see it all the time. 674 00:36:08,320 --> 00:36:11,240 You find a new reseller YouTuber that you enjoy. 675 00:36:11,240 --> 00:36:16,360 They create content for three to nine months and then they go away because you quickly 676 00:36:16,360 --> 00:36:20,520 realize, wait a minute, I'm not making no damn money on this, but we still hang on to 677 00:36:20,520 --> 00:36:25,080 these platforms where if we just switch the platform, we'd actually sell our items. 678 00:36:25,080 --> 00:36:32,280 And even if, even if you got less money on Amazon or eBay, right, we'll flip it. 679 00:36:32,280 --> 00:36:36,000 Even if you could sell your item faster on eBay for less money than Amazon, eBay is still 680 00:36:36,000 --> 00:36:41,040 the better option because if your item don't sell your potential earnings mean Jack squats 681 00:36:41,040 --> 00:36:42,040 me. 682 00:36:42,040 --> 00:36:45,640 I mean, who cares about what you, what this item potentially could sell for? 683 00:36:45,640 --> 00:36:47,280 Like, well, sure. 684 00:36:47,280 --> 00:36:49,960 Anything could potentially sell for any amount of dollars. 685 00:36:49,960 --> 00:36:54,360 Get that out of your mind when it sells and what it sells for, that is what matters. 686 00:36:54,360 --> 00:36:57,280 And hopefully it sells today because you're not getting paid otherwise. 687 00:36:57,280 --> 00:36:59,720 So have the sell through is what matters. 688 00:36:59,720 --> 00:37:06,040 We still love eBay, but for media land and where we're at in our business, Amazon is 689 00:37:06,040 --> 00:37:07,760 the way to go. 690 00:37:07,760 --> 00:37:10,320 It's just, I can't spin it any other way, man. 691 00:37:10,320 --> 00:37:12,920 Give me your final thoughts before we roll out of here. 692 00:37:12,920 --> 00:37:13,920 My final thoughts. 693 00:37:13,920 --> 00:37:17,920 I just wanted to point out most of our guests have been eBay sellers and they figure out 694 00:37:17,920 --> 00:37:21,400 a way how to make what they list sell fast. 695 00:37:21,400 --> 00:37:27,880 They poisoned us, they poisoned us, they poison our minds because everywhere else we hear 696 00:37:27,880 --> 00:37:32,800 eBay sucks, but then every guest we bring on is doing over six figures a year on eBay. 697 00:37:32,800 --> 00:37:37,000 So like our minds are polluted with the success of these eBay sellers. 698 00:37:37,000 --> 00:37:41,280 And I think that's why we take the stance we take because we know it's possible. 699 00:37:41,280 --> 00:37:43,040 We see the success stories. 700 00:37:43,040 --> 00:37:46,960 We've had tens of these people on that are doing well over six figures a year, but they 701 00:37:46,960 --> 00:37:51,360 figured out the eBay machine and they understand that the eBay machine is best for the cash 702 00:37:51,360 --> 00:37:52,360 category they sell in. 703 00:37:52,360 --> 00:37:53,360 Yes. 704 00:37:53,360 --> 00:37:59,280 They're working with what they got, which I mentioned earlier in the car, call rather. 705 00:37:59,280 --> 00:38:04,780 They figured out, okay, if I put this item, it sells really, really fast and I'm going 706 00:38:04,780 --> 00:38:08,000 to do this again and again and again, and it sells for really good money and they're 707 00:38:08,000 --> 00:38:11,320 going to do it again and again and again. 708 00:38:11,320 --> 00:38:13,200 I don't care which platform you choose. 709 00:38:13,200 --> 00:38:16,080 You figure that out, you're going to make a lot of money. 710 00:38:16,080 --> 00:38:17,080 I don't care if it's on eBay. 711 00:38:17,080 --> 00:38:18,440 I don't care if it's on Amazon. 712 00:38:18,440 --> 00:38:21,200 I don't care if it's on silly bonanza. 713 00:38:21,200 --> 00:38:27,200 If you figure it out, where what you list actually sells within a short timeframe, you've 714 00:38:27,200 --> 00:38:28,200 won. 715 00:38:28,200 --> 00:38:30,600 You've won the game of reselling. 716 00:38:30,600 --> 00:38:36,280 If Bonanza overnight became the biggest media selling platform, guess where me and Johnny 717 00:38:36,280 --> 00:38:37,480 are headed tomorrow. 718 00:38:37,480 --> 00:38:40,600 We're going down to Bonanza land. 719 00:38:40,600 --> 00:38:41,600 It's just common sense. 720 00:38:41,600 --> 00:38:45,000 You go where the stuff sells because if it doesn't sell, you've got nothing. 721 00:38:45,000 --> 00:38:48,760 You've got a house full of junk or you even got an Amazon warehouse full of junk. 722 00:38:48,760 --> 00:38:51,920 I'll put on my cowboy hat and Mike can call me little Joe. 723 00:38:51,920 --> 00:38:58,080 Bonanza land, dude, where eBay land, Amazon land, wherever your items sell the best, that's 724 00:38:58,080 --> 00:39:01,880 where you need to be because if it doesn't sell, who cares what the potential profit 725 00:39:01,880 --> 00:39:02,880 might be. 726 00:39:02,880 --> 00:39:06,200 If I'm going to list it for an extra $20 on Poshmark, then eBay. 727 00:39:06,200 --> 00:39:10,440 Well, you know that item's never going to sell on Poshmark, so why even bother? 728 00:39:10,440 --> 00:39:11,440 It's just pointless to me. 729 00:39:11,440 --> 00:39:16,160 We've got to get more precise about the platforms we choose, and a lot of that is based off 730 00:39:16,160 --> 00:39:17,800 the category you choose to sell in. 731 00:39:17,800 --> 00:39:21,000 As crazy as that sounds, it's not just platform based anymore. 732 00:39:21,000 --> 00:39:22,720 It's category based. 733 00:39:22,720 --> 00:39:29,560 The eBay media seller, barcode eBay media seller, the eBay DVD seller, got to be nuts. 734 00:39:29,560 --> 00:39:30,840 You're never going to make it. 735 00:39:30,840 --> 00:39:34,640 You're working on margins that are so slim and you're spending so much day and time. 736 00:39:34,640 --> 00:39:35,640 Right. 737 00:39:35,640 --> 00:39:38,240 You're also gate weighted, like you said, by the category. 738 00:39:38,240 --> 00:39:43,840 I don't think a used clothing seller or shoe seller can actually sell used clothes or shoes 739 00:39:43,840 --> 00:39:46,640 on Amazon, so they got no choice but to eBay. 740 00:39:46,640 --> 00:39:51,840 Now, if they had a choice, I bet you they would do Amazon, but Amazon says, no, we don't 741 00:39:51,840 --> 00:39:53,280 want that stuff here. 742 00:39:53,280 --> 00:39:54,280 Fine. 743 00:39:54,280 --> 00:39:55,280 This stuff is in my area. 744 00:39:55,280 --> 00:39:56,280 I can get in abundance. 745 00:39:56,280 --> 00:39:57,560 I'm going to eBay. 746 00:39:57,560 --> 00:40:02,080 Amazon, give me a call when you decide to sell what I have accessible. 747 00:40:02,080 --> 00:40:04,040 Yeah, yeah, for sure. 748 00:40:04,040 --> 00:40:06,040 If you're the person, like Johnny said, what do you have? 749 00:40:06,040 --> 00:40:11,120 If you have all antique books, you got all signed books, then 100% eBay is the play. 750 00:40:11,120 --> 00:40:16,440 If that was me or Johnny and all we did was sell signed books and antique books, then 751 00:40:16,440 --> 00:40:18,400 we both would be eBay guys sitting here. 752 00:40:18,400 --> 00:40:24,000 If there was any distance outside my door, sure, I'd be on eBay still, but they're not. 753 00:40:24,000 --> 00:40:28,680 I think you just have to sit down and realize the business you want to have and where's 754 00:40:28,680 --> 00:40:30,640 the best place to sell that. 755 00:40:30,640 --> 00:40:35,040 Some people, you know, you got local guys that do only flea markets because that's the 756 00:40:35,040 --> 00:40:36,480 best bang for their buck. 757 00:40:36,480 --> 00:40:39,120 Facebook marketplace is the best bang for the buck. 758 00:40:39,120 --> 00:40:43,520 Go where it's going to sell and it's actually going to make you money because it actually 759 00:40:43,520 --> 00:40:44,520 sells. 760 00:40:44,520 --> 00:40:45,520 That's going to do it for this week's episode. 761 00:40:45,520 --> 00:40:47,120 We'll talk to you all next week. 762 00:40:47,120 --> 00:40:51,640 Thanks for listening to another episode of the Resellers Mindset Podcast. 763 00:40:51,640 --> 00:40:56,040 Today's full episode and all previous episodes are available to all YouTube members along 764 00:40:56,040 --> 00:40:58,800 with a weekly Zoom call and private Discord. 765 00:40:58,800 --> 00:41:03,120 Head on over to youtube.com backslash to use book guy and consider joining for as little 766 00:41:03,120 --> 00:41:16,640 as $2.99 a month.