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Welcome back to another episode of the Resellers Mindset Podcast.

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My name is Mike, also known as the used book guy on YouTube, along with my friend

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and fellow full-time reseller, Johnny B.

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We help people start and grow their reselling businesses from the ground up.

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We also have a weekly zoom call and private discord for all YouTube members.

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Head on over to youtube.com backslash use book guy to join the channel and gain

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access to the full length podcast zoom call and private discord today.

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Let's get into this week's episode.

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What is up everybody?

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Welcome into another episode of Resellers Mindset Podcast.

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Mike sitting next to Johnny today.

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Today's topic is always a controversial one.

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And for me, I don't know, I feel a type of way about it.

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And that's just because I have an experience that I guess the same mindset

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as somebody like yourself who sold on eBay full-time and it's summer slowdown.

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So we are in the middle of July and every year YouTube social media reselling

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gets flooded with the idea that you can't make sales during the summer

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because people are not shopping.

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And I guess my only argument to that, Johnny is I've never sold full-time on eBay.

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So like, I understand there's difference between platforms, but July I'm on track

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to possibly have my best month ever since I started reselling.

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So the summer slowdown, like when I hear it, it's usually, well, it's always from

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people that don't sell on Amazon as other platforms.

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So I'm just like, summer slowdown, like you got to be kidding me, right?

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Like I'm on track to do my best month ever.

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And everybody else is sitting here saying summer slowdown is happening

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and we can't make money.

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I don't know, take me away and I'll just kind of go down the rabbit hole.

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I mean, yeah, people are out and about and not trapped inside with mobile devices

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in general as much, sure.

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And I also think it's very category dependent and also seasonality dependent.

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So you're selling swim trunks, trying to sell those in December,

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that's a lot tougher gig than, oh, they're selling like gangbusters in July,

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which is the month we're in now, or trying to sell Halloween and Christmas lights.

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I mean, they'll sell a little bit.

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And I think to get out of that as a seller on these other platforms

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that are not Amazon, you have to give a deal, go down a little lower,

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you have a secondary category that performs much better

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in the slower rest of your month kind of category.

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So if your slow time is winter, why don't you sell something

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that sells really good in winter time while you're waiting for winter

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to roll over to sell what you primarily want to sell in general?

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We don't make the rules, but we need to play the game the way the game is made.

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So, and that also, that extends outside the platform.

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You got to know your customer base and what they do

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and they're buying trends, honestly.

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Books, as far as books go, it's pretty steady until Q4,

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and then it picks up, you're selling more in Q4.

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So I don't think in the book category, there's really much of a slowdown.

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I mean, it's there, I guess, a little bit,

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but it's not as overbearing like I would say like a clothing seller would be,

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because I think they're very seasonal based,

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and they also have this weird, it's not weird, it's just part of their game.

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They have to be aware of styles and trends.

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So if your style and trend falls out because it's no longer fashionable this year,

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well, you're going to have a terrible time

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because you didn't compensate and didn't know what was going on around you.

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Let me clarify.

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I do agree that retail months in the summer are slower

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than any other time of the year,

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but I don't agree that just because that's the case

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that your business has to go down,

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and there's plenty of things you can do.

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I think about what you can possibly do with your business,

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and I just think about like, you know, Dev's pet toy business, right?

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Are you running ads?

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Are you doing different things behind the scenes to drive traffic?

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It does maybe take a little bit kind of next level thinking

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not to have the slowdown.

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There's people that don't have slowdowns in summer.

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I see it on social media that sell on eBay, right?

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Like, I see it every single day on Instagram.

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People are listing 30, selling 30, you know, or somewhere close to that.

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So the idea that every summer it's like,

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I mean, maybe we should just have every season be a slowdown

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because the way we kind of look at it is, you know,

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fall might be slowdown for somebody that sells sandals or, you know,

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winter could maybe I can get famous on YouTube

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if I just kind of have a video every season talking about the fall slowdown,

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the winter slowdown, the spring slowdown.

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I think you could get away with doing that

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because if somebody is looking for the excuse

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why they're not getting the results they want,

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then they're going to find it somewhere.

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Right, but look like an electronic seller.

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I think their sales, I could be wrong because I'm not one.

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I think their sales could be steady all year round.

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If you're an iPhone seller,

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I think you're going to have steady sales all year round.

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Now, if you fail to get the latest model for whatever reason,

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then maybe you'll see a slower tick once that newer model is available now

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and everybody wants that all of a sudden.

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But again, that goes to knowing your market and knowing your customers

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and knowing the changes in your market.

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I think books is a lot more stable because it's...

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I mean, there's trends in books too, like when we have an author die,

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we see boons in books, CDs and DVDs all of a sudden

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for no rhyme or reason other than they're dead now.

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Or it gets mentioned on like Oprah's Book Club,

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this is the best or the top 100 reading list on Goodreads

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or the New York Times comes out with an article.

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We'll see an influx of sales because of things

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we couldn't have ever accounted for coming out.

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But that doesn't slow us down, that upticks us, right?

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Do we really see a slowdown on DVDs, CDs and books in video games?

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Not so much. And then speaking of video games,

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I think they're the same way.

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I think they're going to see steady sales all year round

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and see a significant sale come Christmas time

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because little Timmy wants that perfect game under his tree.

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Or Timmy's dad, mom buys him his most collectible cartridge game

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that he's been wanting for the last year

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and it's not all he could talk about, right?

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So I think video games is a lot more inflated

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during that quote unquote Q4 month than the rest of us, honestly.

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So we got two things we got to talk about.

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One, is it the platform?

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Or two, is it the stuff you're selling?

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I just looked this up.

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Well, eBay's got 135 users worldwide.

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Amazon's got 310 million users worldwide.

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So is it a mixture of both or is it just because,

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like, if I took all my current inventory, right?

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All 4,000-ish items I have on Amazon and put them on eBay,

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would I see the same results?

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Or does it have something to do with the platform you're selling

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because Amazon has almost three times the reach that eBay does?

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I think it...

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I'm not going to say the platform itself, but I'm going to say Google.

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What's on top of the Google search page?

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Because I think people are going to go down one of three rabbit holes.

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They're going to Google it first and then they're going to click on the top five ads,

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the five things that are there.

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Two, people are accustomed to shopping on Amazon.

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As you said, the numbers are much bigger on Amazon.

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That's not to say there aren't dedicated eBay shoppers

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who have nixed Amazon for their own various reasons,

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but the buyer poll is just bigger.

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And I've done a lot of Google searching in books since I've hit Amazon.

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It's just easier for me to find the listings on some stuff.

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And honestly, Amazon's on the top search results.

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So I think Google has the biggest play factor in your question there.

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What's on the top of Google search results?

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I think it kind of goes back to what you're saying.

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Some of these categories that are collectible or people need the items,

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car parts, things like that, desirable items,

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those people never seem to be the ones that are like summer slowdown, right?

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Like Jack's never crying about summer slowdown.

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But it kind of gets me back to the everything seller.

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And that's usually where you see the video or the media seller on eBay only.

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You see the video that summer's here.

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I got no business for the next three months.

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And I just struggle with it because as an Amazon seller,

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selling the same type of stuff that somebody sells on eBay

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and has way more listings than me,

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sees that they're not making as much in the summer,

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nowhere near what I'm making on Amazon with a whole lot less listings.

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I just can't understand it.

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And I guess it's just because I've never been just an eBay only seller

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and had thousands, tens of thousands of listings.

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So I guess it's a benefit that I just sell on Amazon and not eBay.

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But then I just circle back to this idea of,

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why doesn't everybody just sell on Amazon?

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Right?

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There's a partial answer to that.

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What's readily available in your area?

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And some people who live in different areas,

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not everything is readily available.

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However, I do believe books, especially books,

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is readily available no matter where you are.

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CDs and DVDs, I can get why it's a little questionable,

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but even then you have estate sales, right?

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You're going to find that stuff.

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So I think in media, there's really no excuse

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why you shouldn't be doing that on Amazon.

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If you want nothing to do with that category,

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then I think it's going to be you may be region locked out

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of certain things that you couldn't ship into Amazon.

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Like, I don't know if you could do furniture on Amazon,

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but you have an abundance of furniture supply in your area,

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but you can't ship that into Amazon.

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So your alternative is to do eBay

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because that's what's local to you to obtain.

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And that's not to say you couldn't online source either,

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but again, these are choices you as the person,

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business owner have to make what you really want to do.

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But I do agree with you.

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If you have a choice to do Amazon, do Amazon over eBay.

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It's just a lot easier.

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You can get up more units usually,

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and there's an argument of cross-listing,

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just blast it and it goes everywhere, right?

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Sure.

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But I just think the workflow day-to-day

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is a lot easier on Amazon than eBay.

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Just as your output's so much better.

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You may struggle getting the inbound,

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but your outbound should be significantly higher

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once you've mastered that.

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Circling back to summer slowdown,

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if you're an eBay only seller,

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first year, I'll give you a pass.

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You have no data.

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You're collecting data.

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Year two, you're seeing if that first year's data's backed up.

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Year three, you should have no fucking excuse

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to not know something's happening.

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Like if it's slow in summer in year one or two,

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you know on year three, it would be on a shadow of a doubt,

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it's gonna be slow that summer too.

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I'm sorry.

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Your three sellers, you have no excuse.

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If you're on one or two, I'll give you a slight pass,

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especially if you're on year one.

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Year two, you should kind of be squinting at it.

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Let's see if this is true again.

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But you should prepare for it,

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especially if you're a year two seller.

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You year three guys, get your shit together.

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I swear to you, I was just gonna say

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basically exactly what you said.

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So, right, the first year you got no data.

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Second year, all right, it happened again.

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Now you're gonna prepare for it the next year,

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which I'll tell you right now.

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Deb, she's got her own brand,

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selling kind of dog toys.

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Summer is time to prepare for quarter four

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because it's a little bit slower,

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but there's still things going on.

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Now, if we know that in the summer,

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our sales are down 30%.

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Yeah.

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Is the argument to be made,

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if you just listed 30% more items,

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then you would not have a slowdown

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because the math would math out evenly.

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I don't think that works that way.

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I think, because not everything we list

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is gonna sell ultimately,

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if we're talking about strictly eBay.

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I think it would need to be more

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to balance it out.

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I think you'd have to go beyond a 30 for 30 kind of deal.

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Alternatively, again, add something that sells better

246
00:12:26,280 --> 00:12:29,040
in the slower months of your season,

247
00:12:29,040 --> 00:12:31,680
or keep the status quo and just,

248
00:12:31,680 --> 00:12:34,080
okay, I know the next two months are gonna be down,

249
00:12:34,080 --> 00:12:37,200
but I've made more in the earlier part of the year

250
00:12:37,200 --> 00:12:38,440
to compensate for that.

251
00:12:38,440 --> 00:12:39,560
And we're playing the average game.

252
00:12:39,560 --> 00:12:40,400
You can't, dude.

253
00:12:40,400 --> 00:12:42,480
People don't play the average game, Johnny.

254
00:12:42,480 --> 00:12:46,800
They have three bad days of sales in a row and that's it.

255
00:12:46,800 --> 00:12:48,480
There ain't no law of averages

256
00:12:48,480 --> 00:12:50,600
where we look at the overall picture.

257
00:12:50,600 --> 00:12:51,440
Well, they should.

258
00:12:51,440 --> 00:12:53,560
I'm sorry, they really should, but yes.

259
00:12:53,560 --> 00:12:56,320
It's never gonna happen, man.

260
00:12:56,320 --> 00:13:00,280
Okay, and land where we're not dealing with smart people,

261
00:13:01,400 --> 00:13:03,360
fine, we'll rule that one out.

262
00:13:03,360 --> 00:13:05,560
So yeah, I would sell something different

263
00:13:05,560 --> 00:13:08,800
or I would vastly increase your listing goal,

264
00:13:09,840 --> 00:13:14,840
and or maybe explore other platforms that you list on

265
00:13:14,840 --> 00:13:18,160
to have a more even keel of, okay, I list 30,

266
00:13:18,160 --> 00:13:19,920
but now I'm not listing just on eBay.

267
00:13:19,920 --> 00:13:21,360
I'm listing on Macari.

268
00:13:21,360 --> 00:13:22,640
I'm listing on Poshmark.

269
00:13:22,640 --> 00:13:23,480
Hi, Rachel.

270
00:13:23,480 --> 00:13:27,680
I'm listing on Walmart.

271
00:13:27,680 --> 00:13:30,120
All these other places you have access to,

272
00:13:30,120 --> 00:13:31,560
list the same item.

273
00:13:31,560 --> 00:13:33,640
It's a little bit more work and there's some technology

274
00:13:33,640 --> 00:13:35,000
and there's some overhead,

275
00:13:35,000 --> 00:13:37,120
but if you're wanting to increase your sell through rate

276
00:13:37,120 --> 00:13:39,760
during the slower months, I think that's a good play.

277
00:13:39,760 --> 00:13:41,640
I think it is a trap though,

278
00:13:41,640 --> 00:13:44,960
because like you're saying, cross list,

279
00:13:44,960 --> 00:13:46,320
you might go down a rabbit hole

280
00:13:46,320 --> 00:13:47,920
because you're not getting the results

281
00:13:47,920 --> 00:13:49,520
because there's less people shopping

282
00:13:49,520 --> 00:13:50,720
because you're selling the same items,

283
00:13:50,720 --> 00:13:51,920
you're doing the same exact thing,

284
00:13:51,920 --> 00:13:53,320
you're not really making no increases

285
00:13:53,320 --> 00:13:55,400
in productivity or listings.

286
00:13:55,400 --> 00:13:58,320
Maybe you try something that just,

287
00:13:58,320 --> 00:14:00,920
it isn't never gonna work for your business,

288
00:14:00,920 --> 00:14:04,040
and then you start losing the foundation

289
00:14:04,040 --> 00:14:07,360
you had of your business, even though it's slowed down,

290
00:14:07,360 --> 00:14:08,880
right, so I'll give an example.

291
00:14:08,880 --> 00:14:10,480
If I was just in this situation,

292
00:14:10,480 --> 00:14:12,240
just make one up real quick,

293
00:14:12,240 --> 00:14:15,320
my sales are down on eBay, I sell books.

294
00:14:15,320 --> 00:14:20,320
I decide the hot new fire thing is selling live,

295
00:14:20,720 --> 00:14:22,640
whether that's eBay live, whatnot,

296
00:14:22,640 --> 00:14:24,840
and I'm like, hey, I'm gonna do this.

297
00:14:24,840 --> 00:14:26,400
And then all of a sudden you start investing

298
00:14:26,400 --> 00:14:29,480
all this time into this other business venture

299
00:14:29,480 --> 00:14:32,960
and you start taking away time from your main business

300
00:14:32,960 --> 00:14:36,320
and you're just pumping wasted hours into this other idea

301
00:14:36,320 --> 00:14:39,440
because of the quote unquote slow down that way.

302
00:14:39,440 --> 00:14:41,080
And so it's slow down that we have

303
00:14:41,080 --> 00:14:43,720
because we can't see past the summer slow down,

304
00:14:43,720 --> 00:14:46,520
we can't see that in January through March,

305
00:14:46,520 --> 00:14:50,360
we made enough money to cover April through July.

306
00:14:51,400 --> 00:14:54,480
I'm all for experimentation and finding out things,

307
00:14:54,480 --> 00:14:57,160
but I agree with you, I don't think you should bank on

308
00:14:57,160 --> 00:14:58,600
this thing is gonna save the day,

309
00:14:58,600 --> 00:14:59,800
because you don't know, because again,

310
00:14:59,800 --> 00:15:02,240
you don't have the data to prove this just yet.

311
00:15:04,440 --> 00:15:08,120
I do think this though, when it's slower,

312
00:15:08,120 --> 00:15:13,120
you should be ramping up, maybe you're buying honestly,

313
00:15:14,320 --> 00:15:18,280
like you know, maybe you'll find if you ramp up your buying,

314
00:15:18,280 --> 00:15:21,640
maybe you could get higher quality items in more abundance

315
00:15:21,640 --> 00:15:24,520
and those can go in your pipeline during these

316
00:15:25,760 --> 00:15:28,040
critical months of lower sales.

317
00:15:28,040 --> 00:15:32,000
Like, oh, I got instead of five banger items a week,

318
00:15:32,000 --> 00:15:33,960
now I'm getting 10 and putting those up

319
00:15:33,960 --> 00:15:34,840
because it's generally gonna have

320
00:15:34,840 --> 00:15:36,480
a longer sell through anyway.

321
00:15:36,480 --> 00:15:39,120
But if you list more of those higher quality,

322
00:15:39,120 --> 00:15:41,800
higher end items, you'll in theory,

323
00:15:41,800 --> 00:15:45,120
you will sell more of those and thus that 30% loss

324
00:15:45,120 --> 00:15:49,400
that we mentioned earlier, maybe only 1% loss

325
00:15:49,400 --> 00:15:53,000
or in that 2% gain if you increase your buying.

326
00:15:53,000 --> 00:15:55,000
Now, I'm not saying increase the binding

327
00:15:55,000 --> 00:15:56,160
where it's a detriment,

328
00:15:56,160 --> 00:15:58,800
where you're now having a death pile, don't do that.

329
00:15:58,800 --> 00:16:01,120
But if you have your systems in place

330
00:16:01,120 --> 00:16:04,320
and you have a queue set up, if you increase the queue,

331
00:16:04,320 --> 00:16:06,000
if you're capable of increasing the queue

332
00:16:06,000 --> 00:16:08,640
as a space limitations and just your systems

333
00:16:08,640 --> 00:16:11,240
are good enough to do that, that might be a good play

334
00:16:11,240 --> 00:16:13,000
or an option for you as well.

335
00:16:13,000 --> 00:16:14,240
Yeah, I mean, if you think about it,

336
00:16:14,240 --> 00:16:16,720
summer is when all the garage sales happen,

337
00:16:16,720 --> 00:16:18,720
all the flea markets happen all summer long.

338
00:16:18,720 --> 00:16:21,200
But it gets me back to the thing, Johnny,

339
00:16:21,200 --> 00:16:24,120
is that resellers, we have the highest margins

340
00:16:24,120 --> 00:16:25,360
and the lowest bank accounts.

341
00:16:25,360 --> 00:16:27,400
So if there's a summer slowdown, Johnny,

342
00:16:27,400 --> 00:16:30,360
I don't got no money coming into the bank account, bro.

343
00:16:30,360 --> 00:16:32,840
Like I can't go to the flea market

344
00:16:32,840 --> 00:16:35,880
because I don't got $20 I can spend.

345
00:16:35,880 --> 00:16:37,840
Well, if your margins are that slim,

346
00:16:37,840 --> 00:16:40,040
you should have just did your business before summer,

347
00:16:40,040 --> 00:16:42,240
my friend, but let's just say you didn't

348
00:16:42,240 --> 00:16:43,760
and you're here now, fine.

349
00:16:43,760 --> 00:16:46,760
We'll play with these kind of people we're talking about.

350
00:16:46,760 --> 00:16:49,440
There are other options to get free inventory.

351
00:16:49,440 --> 00:16:51,880
You'll trade time to get free inventory,

352
00:16:51,880 --> 00:16:53,920
but there's Craigslist, there's Facebook,

353
00:16:53,920 --> 00:16:57,640
there's freebie alert app, and there's next door.

354
00:16:57,640 --> 00:16:58,680
There's a lot of them.

355
00:17:00,120 --> 00:17:04,280
Will you get everyday value items?

356
00:17:04,280 --> 00:17:06,560
Probably, you're gonna need a lot of junk too.

357
00:17:06,560 --> 00:17:09,880
Are you gonna get some bangers maybe every now and then?

358
00:17:09,880 --> 00:17:14,280
But more importantly, you might need a source doing that,

359
00:17:14,280 --> 00:17:15,760
a repeatable source.

360
00:17:15,760 --> 00:17:17,800
That to me versus the stuff,

361
00:17:17,800 --> 00:17:20,360
the mediocre stuff is invaluable.

362
00:17:20,360 --> 00:17:22,280
Because if you can grow that source

363
00:17:22,280 --> 00:17:25,160
to give you more better than everyday value,

364
00:17:25,160 --> 00:17:27,640
that is worth your time investment in my opinion.

365
00:17:29,640 --> 00:17:32,200
We need better wording that summer slowdown.

366
00:17:32,200 --> 00:17:34,840
We need a productive term for summer.

367
00:17:34,840 --> 00:17:36,240
It's always negative.

368
00:17:36,240 --> 00:17:38,760
We've been doing this for years and years and every summer,

369
00:17:38,760 --> 00:17:40,840
it's the same song and dance.

370
00:17:40,840 --> 00:17:42,520
And I just say it wears me out

371
00:17:42,520 --> 00:17:45,120
because summer's never really a slowdown for me.

372
00:17:46,120 --> 00:17:48,400
Let me ask you this, or I'm sorry, go ahead and finish.

373
00:17:48,400 --> 00:17:49,880
No, no, no, I'm done.

374
00:17:51,240 --> 00:17:53,800
So the people who are saying it the loudest,

375
00:17:53,800 --> 00:17:55,440
I think it's from the YouTube community.

376
00:17:55,440 --> 00:17:57,440
And of the said YouTube community

377
00:17:57,440 --> 00:17:59,680
that focuses on reselling,

378
00:17:59,680 --> 00:18:03,280
in your opinion is the abundance of them clothing sellers?

379
00:18:03,280 --> 00:18:05,160
No, it's mostly everything sellers.

380
00:18:05,160 --> 00:18:07,680
Everything sellers, okay.

381
00:18:07,680 --> 00:18:09,200
So why would the everything seller,

382
00:18:09,200 --> 00:18:11,120
they're in multiple categories from the get go,

383
00:18:11,120 --> 00:18:12,840
why are they struggling the most?

384
00:18:15,280 --> 00:18:16,120
I don't have-

385
00:18:16,120 --> 00:18:17,280
No, I got the answer.

386
00:18:17,280 --> 00:18:18,880
Because if you're buying everything,

387
00:18:18,880 --> 00:18:22,160
some of those, you're gonna buy the skis to sell

388
00:18:22,160 --> 00:18:23,000
in the summer, right?

389
00:18:23,000 --> 00:18:25,120
You're gonna buy anything

390
00:18:25,120 --> 00:18:26,760
that you think you can make a buck on.

391
00:18:26,760 --> 00:18:27,840
But I still-

392
00:18:27,840 --> 00:18:29,680
So it's not steady sales consistently

393
00:18:29,680 --> 00:18:31,400
because you're the everything seller

394
00:18:31,400 --> 00:18:34,240
from skis to sombreros to kazoos, okay.

395
00:18:34,240 --> 00:18:36,480
I mean, it also exists in the media world,

396
00:18:36,480 --> 00:18:39,080
on YouTube's world as well.

397
00:18:39,080 --> 00:18:40,600
Again, if you're an everything seller,

398
00:18:40,600 --> 00:18:43,120
you should know what categories sell when.

399
00:18:43,120 --> 00:18:43,960
If you-

400
00:18:43,960 --> 00:18:45,640
Yeah, but you can't focus on that, dude.

401
00:18:45,640 --> 00:18:47,920
If you're an everything seller, you accept the fact

402
00:18:47,920 --> 00:18:50,720
you walk into a place, you're looking at everything.

403
00:18:50,720 --> 00:18:52,280
As much as you sit here and say,

404
00:18:52,280 --> 00:18:55,080
just focus on the stuff that's here and now,

405
00:18:55,080 --> 00:18:57,080
we can't do that, that doesn't exist.

406
00:18:57,080 --> 00:18:58,960
You're talking, this whole call,

407
00:18:58,960 --> 00:19:01,000
you're talking next, next level things,

408
00:19:01,000 --> 00:19:03,880
even though they're really not next, next level.

409
00:19:03,880 --> 00:19:06,520
We gotta treat it like we're holding somebody's hand

410
00:19:06,520 --> 00:19:08,640
and walking them through this.

411
00:19:08,640 --> 00:19:10,000
You're right, okay.

412
00:19:10,000 --> 00:19:11,480
You're right with everything you say,

413
00:19:11,480 --> 00:19:14,640
but your average everyday reseller

414
00:19:14,640 --> 00:19:17,520
that the summer slowdown exists for

415
00:19:17,520 --> 00:19:20,360
isn't ever gonna do the things you recommend.

416
00:19:20,360 --> 00:19:21,920
If you're an everything seller,

417
00:19:21,920 --> 00:19:23,880
well, maybe you're an every season seller

418
00:19:23,880 --> 00:19:25,720
and whatever's in the season, I'll buy that.

419
00:19:25,720 --> 00:19:28,120
I understand, that's how I would do it, yeah.

420
00:19:28,120 --> 00:19:30,280
Yeah, yeah, maybe that's a better way to word it.

421
00:19:30,280 --> 00:19:33,440
You're not gonna try to sell the sleds in the summer.

422
00:19:33,440 --> 00:19:36,520
You're not gonna sell the pool floaties in the winter,

423
00:19:36,520 --> 00:19:38,400
but that's the idea we have is,

424
00:19:38,400 --> 00:19:41,440
I can sell anything online, I can flip anything on eBay.

425
00:19:41,440 --> 00:19:43,040
And then you go and you list all the stuff

426
00:19:43,040 --> 00:19:46,080
that's way out of season, you're not gonna sell

427
00:19:46,080 --> 00:19:49,840
sweatpants in Texas when it's 150 degrees outside.

428
00:19:49,840 --> 00:19:52,280
Let's get real with ourselves.

429
00:19:52,280 --> 00:19:55,520
I still think the answer is expanding your sourcing.

430
00:19:55,520 --> 00:19:57,920
You're not gonna have some way or trading your sources.

431
00:19:57,920 --> 00:19:59,480
Let's say you had this bad source

432
00:19:59,480 --> 00:20:01,080
just because it's local to you.

433
00:20:01,080 --> 00:20:06,080
Let's trade that bad source for a better or much better,

434
00:20:06,520 --> 00:20:08,720
or this is the best thing I've ever done

435
00:20:08,720 --> 00:20:10,440
with my business kind of source.

436
00:20:11,760 --> 00:20:13,920
If we're just staying in the same pond

437
00:20:13,920 --> 00:20:18,080
and we're never going outside of our little lake area,

438
00:20:18,080 --> 00:20:19,760
I think that's a disservice to our business.

439
00:20:19,760 --> 00:20:22,600
I've gone to both sides of the country now to source.

440
00:20:22,600 --> 00:20:24,080
And one of them ended up repeatable,

441
00:20:24,080 --> 00:20:25,440
one was a one-time thing.

442
00:20:27,120 --> 00:20:30,200
I'm just, you don't have to go to those extremes of course,

443
00:20:30,200 --> 00:20:32,760
but let's just say, okay, my bubble's maybe

444
00:20:32,760 --> 00:20:36,480
a 30 minute radius, maybe we expand to a 45 minute radius.

445
00:20:38,040 --> 00:20:39,480
That doesn't necessarily include driving,

446
00:20:39,480 --> 00:20:42,280
that could be marketplace, that could be stuff

447
00:20:42,280 --> 00:20:44,040
that delivers, it could be auctions,

448
00:20:44,040 --> 00:20:46,200
it could be estate sales, it could be garage,

449
00:20:46,200 --> 00:20:48,720
all these things we talk about.

450
00:20:48,720 --> 00:20:51,400
There's more of it outside of your little bubbles,

451
00:20:51,400 --> 00:20:52,240
what I'm getting at.

452
00:20:52,240 --> 00:20:54,760
And then if you can get that repeating and recurring

453
00:20:54,760 --> 00:20:57,040
and or ship to you kind of scenario,

454
00:20:57,040 --> 00:20:59,280
I think that's the ultimate one.

455
00:20:59,280 --> 00:21:01,800
I'll say right now, you kind of hit it on the head.

456
00:21:01,800 --> 00:21:04,120
We have had more people over in the group

457
00:21:04,120 --> 00:21:06,640
that sell media on Amazon and eBay,

458
00:21:06,640 --> 00:21:09,760
secure more relationships that are gonna tend

459
00:21:09,760 --> 00:21:13,040
to extra business over the next three months.

460
00:21:13,040 --> 00:21:14,840
And since the start of summer,

461
00:21:14,840 --> 00:21:17,160
well, that's when me and you kind of started pushing,

462
00:21:17,160 --> 00:21:20,040
getting out there, building these relationships

463
00:21:20,040 --> 00:21:22,680
than we ever have had since we've started the group.

464
00:21:22,680 --> 00:21:24,880
So literally from the beginning of summer to now,

465
00:21:24,880 --> 00:21:28,880
more people have secured more larger, better relationships

466
00:21:28,880 --> 00:21:32,280
that will go on and on and on during this summer season

467
00:21:32,280 --> 00:21:35,160
and people are sending in more inventory.

468
00:21:35,160 --> 00:21:37,640
I mean, think about this, dude.

469
00:21:37,640 --> 00:21:42,080
We had Tatiana, our timer, she bought a dump truck

470
00:21:42,080 --> 00:21:45,480
full of CDs and we say dump truck,

471
00:21:45,480 --> 00:21:50,480
she literally had a dump truck, drove to get the CDs

472
00:21:50,800 --> 00:21:53,400
and filled up the back of the dump truck, right?

473
00:21:53,400 --> 00:21:55,000
This is somebody that's part-time.

474
00:21:55,000 --> 00:21:58,560
All she did was figure out what worked best for her business,

475
00:21:58,560 --> 00:22:00,600
which is not going out to sources.

476
00:22:00,600 --> 00:22:04,200
She's sourcing online Facebook marketplace all throughout.

477
00:22:04,200 --> 00:22:07,240
And she literally found three months of inventory

478
00:22:07,240 --> 00:22:08,560
from one post.

479
00:22:10,800 --> 00:22:13,000
Right, like me, I don't spend a great time

480
00:22:13,000 --> 00:22:14,280
going out these days.

481
00:22:14,280 --> 00:22:18,160
I have things come to me or I have my back stock of stuff

482
00:22:18,160 --> 00:22:20,720
I'm going through my queue pile more or less.

483
00:22:20,720 --> 00:22:25,560
And I think that is a game changer, so figuring that.

484
00:22:25,560 --> 00:22:29,680
If I was the Benz guy or if I had a thrift store route,

485
00:22:29,680 --> 00:22:30,840
that's a tough racket.

486
00:22:30,840 --> 00:22:33,360
I mean, I know I'm exchanging processing time

487
00:22:33,360 --> 00:22:35,880
for sourcing time and I'm not saying that's a bad thing

488
00:22:35,880 --> 00:22:38,560
at all, but there are other opportunities out there

489
00:22:38,560 --> 00:22:41,920
and I think exploring them all, at least for the first time,

490
00:22:41,920 --> 00:22:44,600
please do that because we're speaking to the person

491
00:22:44,600 --> 00:22:46,520
we got a handhold, right?

492
00:22:46,520 --> 00:22:48,280
Explore outside of your bubble.

493
00:22:48,280 --> 00:22:50,320
Maybe it's a different kind of sourcing

494
00:22:50,320 --> 00:22:52,720
that you never got in the flea market.

495
00:22:52,720 --> 00:22:54,880
Maybe you make an attempt to go to the flea market

496
00:22:54,880 --> 00:22:58,080
to figure out things or you've never done an estate sale

497
00:22:58,080 --> 00:23:00,440
or an auction either online or live.

498
00:23:00,440 --> 00:23:02,720
Maybe try that, see what's up.

499
00:23:02,720 --> 00:23:04,360
Because you don't know until you go.

500
00:23:04,360 --> 00:23:06,880
Maybe you use summer just to get better sources

501
00:23:06,880 --> 00:23:08,160
and go upstream.

502
00:23:08,160 --> 00:23:12,640
Maybe it's like summer upstream.

503
00:23:12,640 --> 00:23:13,480
I don't even know.

504
00:23:13,480 --> 00:23:17,040
I got no good, no good basically acronym for that.

505
00:23:17,040 --> 00:23:20,520
But I do think this idea of getting the inventory

506
00:23:20,520 --> 00:23:23,280
from the actual person that bought it initially,

507
00:23:23,280 --> 00:23:24,760
quality is gonna be better.

508
00:23:24,760 --> 00:23:26,040
The price is gonna be better

509
00:23:26,040 --> 00:23:27,240
because you usually can get it for less

510
00:23:27,240 --> 00:23:28,960
than when it winds up at the thrift store.

511
00:23:28,960 --> 00:23:31,240
That should be on the forefront of everybody's mind.

512
00:23:31,240 --> 00:23:32,080
I don't care if you're thrifting,

513
00:23:32,080 --> 00:23:33,520
I don't care if you're doing both.

514
00:23:33,520 --> 00:23:35,480
You'll be there one day when you eventually run out

515
00:23:35,480 --> 00:23:37,200
of inventory that you have.

516
00:23:37,200 --> 00:23:39,080
If you're gonna be going upstream,

517
00:23:39,080 --> 00:23:40,320
I'm sure you'd probably,

518
00:23:40,320 --> 00:23:42,120
the only time you're gonna set foot in the thrift store

519
00:23:42,120 --> 00:23:43,760
is if you go to a little mom and pop shop

520
00:23:43,760 --> 00:23:44,920
and you walked in and say,

521
00:23:44,920 --> 00:23:47,200
I got a $100 bill, I'll take everything off your hands.

522
00:23:47,200 --> 00:23:48,560
That's gonna be the extent of it.

523
00:23:48,560 --> 00:23:51,480
But in the reselling community,

524
00:23:51,480 --> 00:23:52,960
it's people that just thrift.

525
00:23:52,960 --> 00:23:54,440
They just rely on the thrift stores.

526
00:23:54,440 --> 00:23:56,880
And I challenge everybody to,

527
00:23:56,880 --> 00:23:59,520
all right, how does this stuff get to the thrift store?

528
00:23:59,520 --> 00:24:02,800
Let's start backtracking the process

529
00:24:02,800 --> 00:24:06,000
of from when that item was actually bought by the consumer

530
00:24:06,000 --> 00:24:08,040
to winding up in the thrift store.

531
00:24:08,040 --> 00:24:09,600
Cut out the thrift store.

532
00:24:09,600 --> 00:24:11,400
You become the person that gets the stuff.

533
00:24:11,400 --> 00:24:13,440
And I don't care what category this is.

534
00:24:13,440 --> 00:24:14,960
People say, oh, well, you sell media.

535
00:24:14,960 --> 00:24:16,560
So everybody's got book CDs.

536
00:24:16,560 --> 00:24:18,200
Well, everybody's got used clothing.

537
00:24:18,200 --> 00:24:19,160
Have you ever just been like,

538
00:24:19,160 --> 00:24:21,920
hey, forget taking your stuff to Plato's closet

539
00:24:21,920 --> 00:24:24,320
or the Goodwill, I'll come pay you XML

540
00:24:24,320 --> 00:24:25,400
for the clothing you have.

541
00:24:25,400 --> 00:24:27,840
I'll pay you more than Plato's closet's gonna pay you.

542
00:24:27,840 --> 00:24:30,760
I think it exists in every category, honestly.

543
00:24:30,760 --> 00:24:33,200
Yeah, if you're the guy who will go to somebody's home

544
00:24:33,200 --> 00:24:35,560
to get the stuff instead of them having to leave their home

545
00:24:35,560 --> 00:24:36,400
to get rid of it.

546
00:24:37,480 --> 00:24:40,280
And if you couple that with you'll pay more,

547
00:24:40,280 --> 00:24:42,960
like for your Plato closet example, you win.

548
00:24:42,960 --> 00:24:45,960
You got a whole lot of work ahead of you, but you've won.

549
00:24:45,960 --> 00:24:46,800
You've won.

550
00:24:46,800 --> 00:24:47,760
That's it, dude.

551
00:24:47,760 --> 00:24:50,240
I know you kind of wanted to have this topic

552
00:24:50,240 --> 00:24:54,440
around doing work, because you work in the warehouse

553
00:24:54,440 --> 00:24:55,760
and every day of the week.

554
00:24:56,720 --> 00:24:59,760
I do think it does come with work, right?

555
00:24:59,760 --> 00:25:03,000
So in our game, we secure a relationship.

556
00:25:03,000 --> 00:25:06,200
I, you know, the past week I went to a new library

557
00:25:06,200 --> 00:25:09,360
that I reached out to and they're gonna work with me.

558
00:25:09,360 --> 00:25:12,920
It is a lot of work, you know, 535 pounds of books.

559
00:25:12,920 --> 00:25:15,440
I gotta load into the Lamborghini.

560
00:25:15,440 --> 00:25:17,280
I gotta drive it to the storage unit,

561
00:25:17,280 --> 00:25:21,240
unload the Lamborghini, scan everything in the 150 degree

562
00:25:21,240 --> 00:25:23,360
heat, it's a lot of work.

563
00:25:23,360 --> 00:25:27,880
But I mean, if you want this business to go sooner or later,

564
00:25:27,880 --> 00:25:29,120
and I don't work hard, right?

565
00:25:29,120 --> 00:25:31,520
I don't sit here and tell anybody I'm the hardest reseller

566
00:25:31,520 --> 00:25:33,320
when it comes to work, I'm like,

567
00:25:33,320 --> 00:25:35,360
I wanna do less and make more.

568
00:25:35,360 --> 00:25:37,760
But there are times when you're building

569
00:25:37,760 --> 00:25:39,560
these relationships and if you wanna get

570
00:25:39,560 --> 00:25:43,640
the best quality stuff, you're gonna have to bust your ass.

571
00:25:43,640 --> 00:25:45,120
No doubt about it.

572
00:25:45,120 --> 00:25:46,280
Donnie, why do you work so hard

573
00:25:46,280 --> 00:25:50,160
so I can have more opportunities and speed up my business?

574
00:25:50,160 --> 00:25:51,160
That's the thing.

575
00:25:51,160 --> 00:25:53,680
I want to make my business go as fast as possible

576
00:25:53,680 --> 00:25:56,920
without making mistakes or tripping up along the way,

577
00:25:56,920 --> 00:25:59,280
which is a detriment to the business.

578
00:25:59,280 --> 00:26:02,520
I want to make it go.

579
00:26:02,520 --> 00:26:06,000
And the only real hack that I've been able to find

580
00:26:06,000 --> 00:26:08,720
is I just work longer, or I get up earlier.

581
00:26:08,720 --> 00:26:10,000
In my case, I do both.

582
00:26:12,480 --> 00:26:14,720
Now, just the general thing of work,

583
00:26:14,720 --> 00:26:18,360
in my opinion, it's a lot easier to go out to a thrift store

584
00:26:18,360 --> 00:26:23,360
versus driving two hours to pick up 3000 items,

585
00:26:23,840 --> 00:26:26,920
load it up, and then when you get back, unload it.

586
00:26:26,920 --> 00:26:29,400
And then if you still got an ounce of energy left in you

587
00:26:29,400 --> 00:26:31,920
after all that, start processing it.

588
00:26:34,160 --> 00:26:36,880
I'm not saying that people do the thrift store route,

589
00:26:36,880 --> 00:26:37,720
they don't work either.

590
00:26:37,720 --> 00:26:39,320
There are people who have masses routes

591
00:26:39,320 --> 00:26:40,800
that kind of do what I'm saying.

592
00:26:40,800 --> 00:26:44,480
They're just having to go at all of what I'm calling bulk up.

593
00:26:44,480 --> 00:26:45,760
They're creating their own bulk

594
00:26:45,760 --> 00:26:48,320
by having a route of different locations.

595
00:26:48,320 --> 00:26:50,720
And that's a way to do it, absolutely.

596
00:26:55,160 --> 00:26:56,640
I don't think people realize that.

597
00:26:56,640 --> 00:26:59,320
They see some YouTube videos or haul videos,

598
00:26:59,320 --> 00:27:01,120
or let's go thrift with me,

599
00:27:01,120 --> 00:27:03,360
or let's go to the fleet today videos.

600
00:27:03,360 --> 00:27:07,720
And then they pick out a few things, call out what's cool,

601
00:27:07,720 --> 00:27:09,000
go to the back of the car,

602
00:27:09,000 --> 00:27:11,400
have it laid out at their garage or whatever,

603
00:27:11,400 --> 00:27:14,560
their storage unit, and that's all you see.

604
00:27:14,560 --> 00:27:17,800
You don't see the, okay, does this need to be washed?

605
00:27:17,800 --> 00:27:20,240
Or does this need a wipe down?

606
00:27:20,240 --> 00:27:25,000
Or does this, here, let's have 20 minutes of me

607
00:27:25,000 --> 00:27:26,160
unloading my vehicle.

608
00:27:26,160 --> 00:27:29,080
You don't see that, because nobody cares.

609
00:27:29,080 --> 00:27:29,920
Nobody wants to see that.

610
00:27:29,920 --> 00:27:31,200
It doesn't make interesting content.

611
00:27:31,200 --> 00:27:34,040
So that illusion, once you actually start,

612
00:27:34,040 --> 00:27:36,880
is blown away the first time you do it.

613
00:27:36,880 --> 00:27:39,800
And then maybe you don't want to do it anymore.

614
00:27:39,800 --> 00:27:41,080
And nothing wrong with that,

615
00:27:41,080 --> 00:27:43,160
but now you know there's work involved

616
00:27:43,160 --> 00:27:45,680
if you've experienced that yourself listening.

617
00:27:46,760 --> 00:27:49,440
Just in the media world, there's lots of work,

618
00:27:49,440 --> 00:27:51,880
lots of lifting, lots of moving,

619
00:27:51,880 --> 00:27:54,240
thousands and thousands of pieces, right?

620
00:27:54,240 --> 00:27:57,120
We think about if you're gonna scan media,

621
00:27:57,120 --> 00:27:59,240
you're looking at like a 10% accept rate.

622
00:27:59,240 --> 00:28:01,880
So every 10,000 items you scan,

623
00:28:01,880 --> 00:28:04,000
you technically are only gonna get a thousand

624
00:28:04,000 --> 00:28:06,640
that you can possibly send in or sell.

625
00:28:06,640 --> 00:28:09,440
So you start compounding that,

626
00:28:09,440 --> 00:28:12,440
especially in books where your book's almost a pound

627
00:28:12,440 --> 00:28:13,680
on average.

628
00:28:13,680 --> 00:28:15,120
It is a lot of work.

629
00:28:15,120 --> 00:28:17,800
And what Johnny said, I usually get my book by,

630
00:28:17,800 --> 00:28:18,920
take it back to the storage unit,

631
00:28:18,920 --> 00:28:20,920
and I process it right then and there.

632
00:28:20,920 --> 00:28:23,200
So I don't play the game of,

633
00:28:23,200 --> 00:28:24,640
well, I'm gonna let it sit.

634
00:28:24,640 --> 00:28:27,200
I do think there is something to be said for that,

635
00:28:27,200 --> 00:28:30,000
if you're part-time, but if you're full-time,

636
00:28:30,000 --> 00:28:31,320
just get it done right away.

637
00:28:31,320 --> 00:28:34,000
And it's work gets you to the point

638
00:28:34,000 --> 00:28:36,640
where then you start falling into excuses.

639
00:28:36,640 --> 00:28:39,000
And we all, listen, we're all not gonna be like

640
00:28:39,000 --> 00:28:41,320
going ho about everything we do every day, right?

641
00:28:41,320 --> 00:28:43,200
That's just, nobody's ever like that.

642
00:28:43,200 --> 00:28:44,040
You're gonna have days

643
00:28:44,040 --> 00:28:45,520
where you don't feel like doing nothing,

644
00:28:45,520 --> 00:28:47,120
and you're beat up,

645
00:28:47,120 --> 00:28:49,920
you don't want to deal with reselling, that's okay.

646
00:28:49,920 --> 00:28:52,040
But overall, in the grand scheme of things,

647
00:28:52,040 --> 00:28:53,360
it's gotta get done.

648
00:28:53,360 --> 00:28:56,240
If you wanna make money, you gotta do work.

649
00:28:56,240 --> 00:28:57,640
I know it's spun out there like,

650
00:28:57,640 --> 00:28:59,480
hey, I tell all you,

651
00:28:59,480 --> 00:29:03,120
I don't do this between 20 and 30 hours a week.

652
00:29:03,120 --> 00:29:06,040
That's not the reality for the first three years

653
00:29:06,040 --> 00:29:07,160
of your business, right?

654
00:29:07,160 --> 00:29:10,240
Like, they don't see, you know,

655
00:29:10,240 --> 00:29:12,880
when I started back in 2018 to where I am today,

656
00:29:12,880 --> 00:29:15,400
like how many thrift stores I've been in,

657
00:29:15,400 --> 00:29:17,720
how many conversations I had,

658
00:29:17,720 --> 00:29:20,400
understanding my sources, tracking my sources,

659
00:29:20,400 --> 00:29:22,280
building new relationships.

660
00:29:22,280 --> 00:29:25,920
So you are right that it is misconstrued big time

661
00:29:25,920 --> 00:29:26,920
when it comes to YouTube,

662
00:29:26,920 --> 00:29:30,560
because nobody wants to see me unloading the ultimate, right?

663
00:29:30,560 --> 00:29:31,880
Like, no one's gonna put that.

664
00:29:31,880 --> 00:29:33,320
Even if you sped that up,

665
00:29:33,320 --> 00:29:35,280
it still would not give a full picture

666
00:29:35,280 --> 00:29:37,800
of the physical labor-cal-ity of everything.

667
00:29:37,800 --> 00:29:38,640
Yeah, you couldn't,

668
00:29:38,640 --> 00:29:40,280
because then I have to put like what's sold,

669
00:29:40,280 --> 00:29:42,640
like, you know, screenshots on top of it, right?

670
00:29:42,640 --> 00:29:46,440
Nobody's just gonna wanna see me unloading boxes and boxes.

671
00:29:46,440 --> 00:29:48,360
But that's the reality of this business.

672
00:29:48,360 --> 00:29:52,240
And you can get it to a point where you're not always

673
00:29:52,240 --> 00:29:54,640
like 60-hour weeks in reselling,

674
00:29:54,640 --> 00:29:57,440
but that's gonna take time and processes.

675
00:29:57,440 --> 00:30:01,000
And summer, don't let it be an excuse for you to slack off

676
00:30:01,000 --> 00:30:02,960
because there's less people shopping online.

677
00:30:02,960 --> 00:30:05,160
I do agree there's less people shopping online

678
00:30:05,160 --> 00:30:06,560
in the summer, everybody does.

679
00:30:06,560 --> 00:30:08,320
Why do you think Amazon Prime Day

680
00:30:08,320 --> 00:30:10,320
is coming up in like three days, right?

681
00:30:10,320 --> 00:30:13,080
Amazon does it in the summer because it's slower for them.

682
00:30:13,080 --> 00:30:15,000
So it's a nice boost to their bottom line

683
00:30:15,000 --> 00:30:16,400
in the middle of the summer.

684
00:30:16,400 --> 00:30:17,800
We agree with this.

685
00:30:17,800 --> 00:30:19,640
But use this to your advantage.

686
00:30:19,640 --> 00:30:21,000
Keep your business where you're doing.

687
00:30:21,000 --> 00:30:22,080
If you wanna try something else,

688
00:30:22,080 --> 00:30:24,040
maybe this is the time to try something else

689
00:30:24,040 --> 00:30:25,400
to see if you get results.

690
00:30:25,400 --> 00:30:27,320
But don't let your main part of your business,

691
00:30:27,320 --> 00:30:29,520
your main squeeze, just kind of wither away

692
00:30:29,520 --> 00:30:31,360
because it's summertime.

693
00:30:31,360 --> 00:30:33,200
Right, and if you're a full-time person

694
00:30:33,200 --> 00:30:35,920
and you know your slow times in the summer,

695
00:30:35,920 --> 00:30:38,600
maybe that's a good time to bring on that staff member

696
00:30:38,600 --> 00:30:40,240
you've been thinking about hiring,

697
00:30:40,240 --> 00:30:42,040
to help with the upcoming months

698
00:30:42,040 --> 00:30:43,680
that are gonna be more critical to your business

699
00:30:43,680 --> 00:30:45,040
where you make more money.

700
00:30:45,040 --> 00:30:48,600
Or even a part-timer or some guy comes in once a week

701
00:30:48,600 --> 00:30:51,280
to, I don't know, do your packaging for you

702
00:30:51,280 --> 00:30:53,720
for a day where you have extra hours

703
00:30:53,720 --> 00:30:56,240
that you can allocate elsewhere to your business.

704
00:30:57,360 --> 00:30:59,920
Another thing on summer slowdown,

705
00:31:01,800 --> 00:31:05,520
talk to your peers and see if it's happening with them.

706
00:31:05,520 --> 00:31:08,280
And if the answer is no, you've done something wrong.

707
00:31:09,840 --> 00:31:12,400
Yes, I've said it.

708
00:31:12,400 --> 00:31:13,240
Especially-

709
00:31:13,240 --> 00:31:15,120
Don't ask me because I already gave my answer.

710
00:31:15,120 --> 00:31:17,600
Ain't nothing slowing down over here, chief.

711
00:31:17,600 --> 00:31:20,080
Yeah, I'm not having any issues on Amazon either.

712
00:31:21,800 --> 00:31:24,080
But especially if you're selling the same things,

713
00:31:24,080 --> 00:31:27,080
what are they doing right that I am doing wrong?

714
00:31:28,160 --> 00:31:33,040
Or what are they doing more of that I could do more of?

715
00:31:33,040 --> 00:31:35,560
If you don't ever answer those questions,

716
00:31:35,560 --> 00:31:37,760
especially when you know they're performing better for you

717
00:31:37,760 --> 00:31:40,520
and you can't figure out the reason, go ask them.

718
00:31:40,520 --> 00:31:42,360
Honestly, resellers are pretty open

719
00:31:42,360 --> 00:31:43,520
unless they specifically say,

720
00:31:43,520 --> 00:31:44,920
I don't talk about my business,

721
00:31:44,920 --> 00:31:46,600
then leave them alone, of course.

722
00:31:46,600 --> 00:31:48,880
But if you ask your peers,

723
00:31:48,880 --> 00:31:50,040
they're more inclined to help you

724
00:31:50,040 --> 00:31:51,520
as long as they don't perceive you as a threat

725
00:31:51,520 --> 00:31:54,480
if you try to take them out for whatever reason.

726
00:31:54,480 --> 00:31:55,480
That's so true.

727
00:31:55,480 --> 00:31:56,640
We talk about it all the time,

728
00:31:56,640 --> 00:31:58,960
like being in groups where like-minded people

729
00:31:58,960 --> 00:32:03,960
are around each other and it's kind of, I mean, it's tough.

730
00:32:03,960 --> 00:32:06,640
Do I say summer slowdown is negative

731
00:32:06,640 --> 00:32:08,840
when it comes to the connotations around it?

732
00:32:08,840 --> 00:32:13,200
Yes, in general, but I do think it is a building block

733
00:32:13,200 --> 00:32:14,720
opportunity for resellers,

734
00:32:14,720 --> 00:32:16,280
no matter what platform you sell on,

735
00:32:16,280 --> 00:32:19,520
to figure out what works in a summer, right?

736
00:32:19,520 --> 00:32:24,520
If every summer we know that XYZ is gonna happen,

737
00:32:24,560 --> 00:32:29,560
why don't we have some kind of plan to counteract XYZ?

738
00:32:29,640 --> 00:32:31,680
It's just like, well, here we go again.

739
00:32:31,680 --> 00:32:34,920
I stepped in the same pile of crap every single year

740
00:32:34,920 --> 00:32:37,400
and we just wind up, I mean, I get it for YouTube,

741
00:32:37,400 --> 00:32:40,520
it's good content because negativity and reselling

742
00:32:40,520 --> 00:32:43,280
is gonna push the views on social media more than it is,

743
00:32:43,280 --> 00:32:46,280
like me and you talking about July being our greatest month,

744
00:32:46,280 --> 00:32:47,440
like nobody cares about that.

745
00:32:47,440 --> 00:32:50,400
If it was July was our worst months ever, like, okay,

746
00:32:50,400 --> 00:32:53,320
then everybody's like, yeah, this is, yeah, forget it,

747
00:32:53,320 --> 00:32:56,720
screw this, like I get that side of it being a part

748
00:32:56,720 --> 00:32:59,800
of the YouTube world and social media world,

749
00:32:59,800 --> 00:33:02,560
but that's not a real reflection of what's going on

750
00:33:02,560 --> 00:33:04,680
in everybody's business behind the scenes.

751
00:33:04,680 --> 00:33:08,200
Like that's just to get views, to grow a brand,

752
00:33:08,200 --> 00:33:10,760
to make money on YouTube, right?

753
00:33:10,760 --> 00:33:12,160
That's just a reality of it.

754
00:33:13,000 --> 00:33:15,800
Right, I mean, getting people together in a room

755
00:33:15,800 --> 00:33:18,680
who've been slighted, they'll have a lot to say.

756
00:33:18,680 --> 00:33:21,400
Get people in a room that everything is going A-okay,

757
00:33:21,400 --> 00:33:23,400
they'll have very little to say.

758
00:33:23,400 --> 00:33:27,320
Dude, it's, we have, how many of our last guests

759
00:33:27,320 --> 00:33:31,840
are doing six figures on eBay and not a single one of them

760
00:33:31,840 --> 00:33:34,840
ever complained about the platform not working for them.

761
00:33:34,840 --> 00:33:38,640
Every single person we have had on that sells on eBay

762
00:33:38,640 --> 00:33:41,760
is like, yeah, it's working, here's how it works,

763
00:33:41,760 --> 00:33:45,080
no excuses, do the work, it's amazing to me.

764
00:33:45,080 --> 00:33:48,480
I'm like, oh my God, an eBay seller that's like out here

765
00:33:48,480 --> 00:33:51,280
crushing it, not complaining about the platform.

766
00:33:51,280 --> 00:33:54,080
That's because these people, they stay focused

767
00:33:54,080 --> 00:33:56,320
on their business, they don't have the YouTube channel,

768
00:33:56,320 --> 00:33:58,600
they're not looking to get the clicks, the views,

769
00:33:58,600 --> 00:34:01,400
the likes, the subscribers, so they just do

770
00:34:01,400 --> 00:34:04,920
their damn thing and they crush it, like it's crazy to me.

771
00:34:04,920 --> 00:34:08,440
Right, I mean, they're consistent, all they're doing is

772
00:34:08,440 --> 00:34:11,880
they're maybe doing more work than the next year

773
00:34:11,880 --> 00:34:14,120
or this year than they did the previous year.

774
00:34:14,120 --> 00:34:18,560
They have a formula that works and they don't really deviate

775
00:34:18,560 --> 00:34:20,440
from that formula until it doesn't work

776
00:34:20,440 --> 00:34:21,440
and then they've missed something

777
00:34:21,440 --> 00:34:23,880
and then they readjust their business and they do it again

778
00:34:23,880 --> 00:34:25,800
and have a new formula and they just continue

779
00:34:25,800 --> 00:34:27,280
to grow, grow and grow.

780
00:34:27,280 --> 00:34:30,600
I think that's the issue, I think I figured it out, Johnny.

781
00:34:30,600 --> 00:34:34,040
In the beginning of this call, I said, I don't know,

782
00:34:34,040 --> 00:34:37,320
I've never been a full-time seller on eBay during summer,

783
00:34:37,320 --> 00:34:40,200
to be like, oh, summer slowdown is like a thing.

784
00:34:40,200 --> 00:34:43,520
But the people we have on and the people that have been

785
00:34:43,520 --> 00:34:47,000
on the podcast, I see their results, right?

786
00:34:47,000 --> 00:34:50,680
Like I hear their story, I hear exactly what they're doing.

787
00:34:50,680 --> 00:34:53,280
So it just solidifies it more that the summer slowdown

788
00:34:53,280 --> 00:34:56,240
is basically bull crap at the end of the day

789
00:34:56,240 --> 00:34:59,360
because I just got, they're sitting right here,

790
00:34:59,360 --> 00:35:01,680
he or she sitting right here telling me

791
00:35:01,680 --> 00:35:04,480
that they're doing X amount of dollars per month,

792
00:35:04,480 --> 00:35:06,800
it's summertime and they're absolutely knocking it

793
00:35:06,800 --> 00:35:07,640
out of the park.

794
00:35:07,640 --> 00:35:11,680
So I'm like, well, listen, I'm not just making this up,

795
00:35:11,680 --> 00:35:13,760
there's proof of it so I can't even.

796
00:35:13,760 --> 00:35:15,400
Maybe earlier on in the career,

797
00:35:15,400 --> 00:35:17,040
they had a summer slowdown issue

798
00:35:17,040 --> 00:35:19,760
but they course corrected to not have it the following year

799
00:35:19,760 --> 00:35:21,480
exactly like we're talking about

800
00:35:21,480 --> 00:35:24,360
because, oh, it's gonna happen again.

801
00:35:24,360 --> 00:35:28,120
So I guess it brings me back to art.

802
00:35:28,120 --> 00:35:30,200
Are they anomalies?

803
00:35:30,200 --> 00:35:31,240
I don't think they are.

804
00:35:31,240 --> 00:35:33,280
I think they understand the class.

805
00:35:33,280 --> 00:35:34,560
A lot of anomalies.

806
00:35:34,560 --> 00:35:35,400
Yeah, yeah.

807
00:35:35,400 --> 00:35:40,360
It's too many coincidences to be a coincidence, right?

808
00:35:40,360 --> 00:35:42,040
That's kind of how we start looking at it

809
00:35:42,040 --> 00:35:44,200
when we start piecing this case together.

810
00:35:44,200 --> 00:35:46,320
So that's why I had this mindset

811
00:35:46,320 --> 00:35:48,160
that there is no summer slowdown

812
00:35:48,160 --> 00:35:51,160
because we had eBay sellers on here at least once a month

813
00:35:51,160 --> 00:35:53,280
that are absolutely crushing it.

814
00:35:53,280 --> 00:35:55,800
Don't matter if it's summer, winter,

815
00:35:55,800 --> 00:35:59,400
some made up season, Y2K, 2012, the comments coming,

816
00:35:59,400 --> 00:36:02,600
no matter what it is, they get the results.

817
00:36:02,600 --> 00:36:06,120
So when I see it out there, I'm like, this is just BS.

818
00:36:06,120 --> 00:36:08,440
And then all the comments are everybody complaining

819
00:36:08,440 --> 00:36:10,600
that summer slowdown is,

820
00:36:10,600 --> 00:36:13,160
they haven't gotten the sale in 25 days.

821
00:36:13,160 --> 00:36:16,320
Well, Johnny said it earlier, if you were sold,

822
00:36:16,320 --> 00:36:17,800
if you started flipping iPhones

823
00:36:17,800 --> 00:36:20,360
who are 20% margins, 10% margins,

824
00:36:20,360 --> 00:36:25,360
I mean, I listed something on eBay for $220 the other day.

825
00:36:26,320 --> 00:36:28,520
Deb's getting rid of one of her electronics.

826
00:36:30,160 --> 00:36:34,000
My only listing on eBay, I haven't listed on eBay in weeks.

827
00:36:34,000 --> 00:36:38,440
I got an offer yesterday for $200 flat, took it.

828
00:36:38,440 --> 00:36:39,600
It's a desirable item.

829
00:36:39,600 --> 00:36:41,520
It's a desirable item.

830
00:36:41,520 --> 00:36:43,440
You sold, wait, wait, wait, wait, wait, wait,

831
00:36:43,440 --> 00:36:44,600
hold up, hold the phone.

832
00:36:44,600 --> 00:36:46,320
This is groundbreaking.

833
00:36:46,320 --> 00:36:47,160
Groundbreaking.

834
00:36:47,160 --> 00:36:50,560
You sold something somebody wanted.

835
00:36:50,560 --> 00:36:53,400
It's amazing.

836
00:36:55,000 --> 00:36:57,240
It is amazing.

837
00:36:57,240 --> 00:37:01,120
I need to see what the sell through rate is for this item.

838
00:37:01,120 --> 00:37:03,560
I don't know if I still have it here.

839
00:37:03,560 --> 00:37:05,840
Now I don't, I'll look it up as you ramble on.

840
00:37:05,840 --> 00:37:08,800
But yeah, I literally, my only listing in weeks

841
00:37:08,800 --> 00:37:11,280
sold within two days of it being up on eBay

842
00:37:11,280 --> 00:37:12,280
for almost full price.

843
00:37:12,280 --> 00:37:14,080
I priced it at $220.

844
00:37:14,080 --> 00:37:15,840
Your traffic is throttled.

845
00:37:15,840 --> 00:37:17,320
Everything bad could happen

846
00:37:17,320 --> 00:37:19,800
because of your bad listing habits on eBay.

847
00:37:19,800 --> 00:37:22,000
You listed one item and sold it within two days

848
00:37:22,000 --> 00:37:24,120
because it was that desirable.

849
00:37:24,120 --> 00:37:27,240
I'm not even top sell, or what is it?

850
00:37:27,240 --> 00:37:28,360
Top rated, whatever the hell.

851
00:37:28,360 --> 00:37:29,200
Yeah, top rated.

852
00:37:29,200 --> 00:37:30,320
I lost that dude.

853
00:37:30,320 --> 00:37:31,160
I'm like.

854
00:37:31,160 --> 00:37:32,520
You went down.

855
00:37:32,520 --> 00:37:35,880
So eBay is doing this to you,

856
00:37:35,880 --> 00:37:38,200
but you do this to eBay

857
00:37:38,200 --> 00:37:40,160
because you listed a desirable item.

858
00:37:40,160 --> 00:37:41,160
Good for you.

859
00:37:41,160 --> 00:37:42,000
All right.

860
00:37:42,000 --> 00:37:46,360
So I lost 55 listed and 185 sold.

861
00:37:46,360 --> 00:37:48,120
Yeah, geez.

862
00:37:48,120 --> 00:37:49,760
Okay, yeah.

863
00:37:49,760 --> 00:37:53,360
I just cracked open the eBay code for everybody.

864
00:37:53,360 --> 00:37:55,280
Sell items like that.

865
00:37:55,280 --> 00:37:57,280
Sell items like that every day.

866
00:37:57,280 --> 00:38:00,680
Find items like that and list items like that every day.

867
00:38:00,680 --> 00:38:02,440
And you'll have no problems on eBay.

868
00:38:02,440 --> 00:38:04,680
Even if you make less money,

869
00:38:04,680 --> 00:38:07,720
if you have your processes aligned,

870
00:38:07,720 --> 00:38:10,320
you can turn and burn through inventory.

871
00:38:10,320 --> 00:38:15,320
And the cash you make, even though it's only 10, 20%,

872
00:38:15,320 --> 00:38:16,640
especially in the Amazon world,

873
00:38:16,640 --> 00:38:19,880
some of these OA guys wish they could get 10% returns

874
00:38:19,880 --> 00:38:21,400
on what they're selling.

875
00:38:21,400 --> 00:38:23,920
Your bank account goes up.

876
00:38:23,920 --> 00:38:25,440
It just keeps going up, Johnny.

877
00:38:25,440 --> 00:38:26,920
All of a sudden, you're like, all right,

878
00:38:26,920 --> 00:38:28,720
I can get the dominoes large

879
00:38:28,720 --> 00:38:30,960
instead of the medium to top it.

880
00:38:30,960 --> 00:38:32,400
Well, I think people want,

881
00:38:32,400 --> 00:38:34,040
and I'll describe what I'm doing.

882
00:38:34,040 --> 00:38:36,520
They want a vertical straight line upward

883
00:38:36,520 --> 00:38:40,400
when it's more of a gradual wavy curvy line

884
00:38:40,400 --> 00:38:43,200
going in an upward way, like on a line graph,

885
00:38:43,200 --> 00:38:45,360
if you're following along for those just listening

886
00:38:45,360 --> 00:38:47,720
and not seeing what I'm doing with my hands right now.

887
00:38:47,720 --> 00:38:50,160
And I'm doing something obnoxious with my hands right now

888
00:38:50,160 --> 00:38:53,040
to hope you come watch the video.

889
00:38:53,040 --> 00:38:57,440
But anyway, yeah, I think people's expectations of,

890
00:38:58,680 --> 00:38:59,920
it needs to be like a rocket ship,

891
00:38:59,920 --> 00:39:02,560
just straight up into space kind of success.

892
00:39:02,560 --> 00:39:04,520
Where it's no, it's more,

893
00:39:04,520 --> 00:39:09,520
we're going up the hill in our 1944 Ford pickup kind of deal.

894
00:39:11,040 --> 00:39:12,280
You're still going up.

895
00:39:12,280 --> 00:39:13,120
That's the point.

896
00:39:13,120 --> 00:39:15,520
As long as you're going up and never backwards

897
00:39:15,520 --> 00:39:19,040
in reverse or the rocket explodes and everybody dies.

898
00:39:19,040 --> 00:39:21,280
Yeah, it's tough.

899
00:39:21,280 --> 00:39:25,880
I understand, we have ups and downs in our business.

900
00:39:25,880 --> 00:39:27,720
What it shouldn't be every year,

901
00:39:27,720 --> 00:39:31,600
we have this expectation that it's just gonna be dreadful

902
00:39:31,600 --> 00:39:33,680
and you're not doing nothing to counteract that, right?

903
00:39:33,680 --> 00:39:35,520
So like-

904
00:39:35,520 --> 00:39:39,400
Right, like even me, in my paperback game,

905
00:39:39,400 --> 00:39:42,920
I was going up, but it wasn't enough inclined for me.

906
00:39:42,920 --> 00:39:45,080
And I decided to swing into something

907
00:39:45,080 --> 00:39:49,080
that had a more vertical incline, which was Amazon.

908
00:39:49,080 --> 00:39:50,160
I think that was the right play for me,

909
00:39:50,160 --> 00:39:51,520
but it's not like it wasn't working.

910
00:39:51,520 --> 00:39:56,520
It was working just very slowly, very, very slowly.

911
00:39:56,520 --> 00:40:01,520
So I think that's the thing, I think it's a good thing.

912
00:40:04,640 --> 00:40:09,640
But I think, I truly think people just need to

913
00:40:10,640 --> 00:40:12,840
do some research too, because you took a quick minute

914
00:40:12,840 --> 00:40:15,120
just to look at the sell through rate.

915
00:40:15,120 --> 00:40:17,760
If you did that before you bought, or even better,

916
00:40:17,760 --> 00:40:19,520
if you did this at home,

917
00:40:19,520 --> 00:40:21,320
you just spent like a month researching.

918
00:40:21,320 --> 00:40:23,600
Let's say you're a day one reseller.

919
00:40:23,600 --> 00:40:25,320
So if you spent the first 30 days,

920
00:40:25,320 --> 00:40:27,080
we're gonna go to the 100,

921
00:40:27,080 --> 00:40:30,080
100 days just in pure research, writing down,

922
00:40:30,080 --> 00:40:32,920
exploring every category, the best items,

923
00:40:32,920 --> 00:40:36,880
that there's less items listed, but more items sell.

924
00:40:36,880 --> 00:40:41,680
You have curated lists like that, a BOLO list for yourself.

925
00:40:41,680 --> 00:40:46,680
I think day one, you actually went out to source and list it.

926
00:40:47,080 --> 00:40:49,080
You are gonna be a phenomenal eBay seller.

927
00:40:50,600 --> 00:40:54,440
You should, you figure out what the quality items are, right?

928
00:40:54,440 --> 00:40:57,720
Like, for example, in the book world,

929
00:40:57,720 --> 00:40:59,160
like Eastern press or whatever,

930
00:40:59,160 --> 00:41:01,360
like I only found one of these things in a while.

931
00:41:01,360 --> 00:41:03,160
So you know, anytime you see Eastern press,

932
00:41:03,160 --> 00:41:04,240
it's guaranteed to sell.

933
00:41:04,240 --> 00:41:05,920
Well, your next step is,

934
00:41:05,920 --> 00:41:09,680
where can you find Eastern presses that are for sale?

935
00:41:09,680 --> 00:41:12,680
It's always going to the next level.

936
00:41:12,680 --> 00:41:13,960
You figure out what's good,

937
00:41:13,960 --> 00:41:15,520
you figure out where to get the good stuff,

938
00:41:15,520 --> 00:41:17,400
and pay to market it, or store.

939
00:41:18,360 --> 00:41:19,360
Usually ain't it.

940
00:41:19,360 --> 00:41:21,560
I mean, we can get away with in the media world,

941
00:41:21,560 --> 00:41:22,880
because there's lots of it out there,

942
00:41:22,880 --> 00:41:26,200
but you're rarely gonna find an Eastern press

943
00:41:26,200 --> 00:41:27,240
in a thrift store, right?

944
00:41:27,240 --> 00:41:28,680
It's gonna be somebody's collection.

945
00:41:28,680 --> 00:41:30,440
It's gonna be a bookstore.

946
00:41:30,440 --> 00:41:32,280
You're gonna have to pay up for this item,

947
00:41:32,280 --> 00:41:34,800
but you still can make money faster,

948
00:41:34,800 --> 00:41:37,680
because there's a desire for the item.

949
00:41:37,680 --> 00:41:39,840
Right, I'm gonna give you a lower margin item

950
00:41:39,840 --> 00:41:42,200
that has the same thing as Eastern press.

951
00:41:42,200 --> 00:41:43,760
And we're gonna go with author here.

952
00:41:43,760 --> 00:41:45,840
If you just source this one author,

953
00:41:46,720 --> 00:41:49,160
follow everybody, I'm gonna shock you.

954
00:41:49,160 --> 00:41:52,840
Stephen King, I guarantee you,

955
00:41:52,840 --> 00:41:56,200
you're going to sell everything you have of Stephen King.

956
00:41:56,200 --> 00:41:58,480
You may only get five here and there,

957
00:41:58,480 --> 00:42:00,520
eight here, 10 there,

958
00:42:00,520 --> 00:42:02,360
but if you just accumulate that stuff,

959
00:42:02,360 --> 00:42:05,000
and you're now the Stephen King eBay seller,

960
00:42:05,000 --> 00:42:08,360
whether it's books, audio books, graphic novels,

961
00:42:08,360 --> 00:42:11,200
hell, even a t-shirt with the dude's name on it,

962
00:42:11,200 --> 00:42:13,280
you're gonna be A-okay.

963
00:42:13,280 --> 00:42:15,000
I thought about doing this for Halloween.

964
00:42:15,000 --> 00:42:16,800
I could just be the Michael Myers seller, right?

965
00:42:16,800 --> 00:42:18,920
I just sell everything and anything

966
00:42:18,920 --> 00:42:20,520
that's related to Halloween.

967
00:42:20,520 --> 00:42:22,360
And I got a kind of analogy.

968
00:42:22,360 --> 00:42:24,040
I just thought of this on top of my head.

969
00:42:24,040 --> 00:42:25,520
Don't ask what goes on in my head

970
00:42:25,520 --> 00:42:26,960
that I come up with these, right?

971
00:42:26,960 --> 00:42:29,080
So Johnny said, you're gonna take a dollar someday.

972
00:42:29,080 --> 00:42:32,720
Some days, some days you're gonna get $3, $4, $5.

973
00:42:32,720 --> 00:42:34,640
Just imagine every time, you know,

974
00:42:34,640 --> 00:42:37,720
you're cool eBay sellers get your little ching ching.

975
00:42:37,720 --> 00:42:38,560
I ain't gonna lie, Johnny,

976
00:42:38,560 --> 00:42:41,000
I do miss your ching chings during the podcast, right?

977
00:42:41,000 --> 00:42:42,920
Like those were the good old days

978
00:42:42,920 --> 00:42:45,280
when you had like fake sound effects

979
00:42:45,280 --> 00:42:47,560
of Johnny getting fake sales.

980
00:42:47,560 --> 00:42:49,040
He does a ching ching like he used to.

981
00:42:49,040 --> 00:42:52,640
Imagine every time you got that ching ching,

982
00:42:52,640 --> 00:42:55,160
somebody slaps you with a $5 bill, right?

983
00:42:55,160 --> 00:42:56,000
Yeah.

984
00:42:56,000 --> 00:42:57,880
You just get slapped with a $5 bill.

985
00:42:57,880 --> 00:43:00,640
Like, you know, all of a sudden,

986
00:43:00,640 --> 00:43:02,320
you get slapped 20 times a day,

987
00:43:02,320 --> 00:43:04,640
you got an extra hundred bucks, things are looking up.

988
00:43:04,640 --> 00:43:06,560
I'm like, all right, here we go.

989
00:43:06,560 --> 00:43:08,080
We're rocking and rolling.

990
00:43:08,080 --> 00:43:12,160
Desirability, I guess, I don't know, man.

991
00:43:12,160 --> 00:43:15,760
This is kind of a controversial take in the media world

992
00:43:15,760 --> 00:43:18,080
because people love selling long tail items.

993
00:43:18,080 --> 00:43:19,160
I do too.

994
00:43:19,160 --> 00:43:20,000
Yeah.

995
00:43:20,000 --> 00:43:24,280
But I do think selling something that's gonna sell today

996
00:43:24,280 --> 00:43:28,320
and making a dollar is better than waiting a year

997
00:43:28,320 --> 00:43:29,760
to make a hundred dollars.

998
00:43:29,760 --> 00:43:32,640
Because if you do the compound interest

999
00:43:32,640 --> 00:43:36,080
and anybody that's invested in any kind of retirement plan,

1000
00:43:36,080 --> 00:43:38,880
your dollar turns into two, your two turns into four,

1001
00:43:38,880 --> 00:43:40,280
because you're buying the same items

1002
00:43:40,280 --> 00:43:42,280
that are gonna sell within the day

1003
00:43:42,280 --> 00:43:44,400
that you're gonna make $1 on.

1004
00:43:44,400 --> 00:43:47,760
Easily that hundred dollars you might make in a year,

1005
00:43:47,760 --> 00:43:52,160
that 365 days, your money, you'll be rich,

1006
00:43:52,160 --> 00:43:53,760
you'll be retired.

1007
00:43:53,760 --> 00:43:54,600
Right.

1008
00:43:54,600 --> 00:43:57,040
So I think there are,

1009
00:43:59,000 --> 00:44:00,680
I agree with what you just said.

1010
00:44:02,120 --> 00:44:04,680
There are like three trains on the ground, right?

1011
00:44:04,680 --> 00:44:06,760
The model you described, the dollar guy,

1012
00:44:06,760 --> 00:44:09,680
he's gonna sell his like every day or every minute.

1013
00:44:09,680 --> 00:44:11,920
He's gonna start off really fast.

1014
00:44:11,920 --> 00:44:15,360
And then we have a person kind of doing long tail

1015
00:44:15,360 --> 00:44:17,800
and what the first guy was doing.

1016
00:44:17,800 --> 00:44:19,640
His train's not going as fast.

1017
00:44:20,560 --> 00:44:23,040
But eventually I think he'll outpace the dollar guy,

1018
00:44:23,040 --> 00:44:24,200
give it enough time.

1019
00:44:25,160 --> 00:44:27,000
And then we have our third train.

1020
00:44:27,000 --> 00:44:28,880
Its engine hasn't even started.

1021
00:44:28,880 --> 00:44:33,880
He's the long tail, only lists $10,000 books.

1022
00:44:34,120 --> 00:44:38,800
And the other people have already finished the race.

1023
00:44:38,800 --> 00:44:42,160
And this guy, the last train has just started

1024
00:44:42,160 --> 00:44:44,120
when the other two have finished.

1025
00:44:44,120 --> 00:44:46,400
Those are the business models you can do.

1026
00:44:46,400 --> 00:44:49,480
What's a good overall sell through rate for eBay?

1027
00:44:49,480 --> 00:44:52,880
Like 90 days, what's the percentage?

1028
00:44:52,880 --> 00:44:54,440
Because as media sellers on Amazon,

1029
00:44:54,440 --> 00:44:57,800
we shoot for like 20% of our inventory every single month.

1030
00:44:57,800 --> 00:45:00,080
What's the correlation on eBay if you know?

1031
00:45:00,080 --> 00:45:02,320
Or like, I don't know, because you're over in text groups.

1032
00:45:02,320 --> 00:45:04,320
So that's like the eBay beckett.

1033
00:45:04,320 --> 00:45:07,040
I mean, it's gonna be different per business per category,

1034
00:45:07,040 --> 00:45:10,280
but a 90 day sell through rate is a good target.

1035
00:45:10,280 --> 00:45:12,560
So like everything you list sells within 90 days,

1036
00:45:12,560 --> 00:45:13,920
is that what you're saying?

1037
00:45:13,920 --> 00:45:16,560
Yeah, with maybe like a 2% margin of error, I suppose.

1038
00:45:16,560 --> 00:45:18,360
Cause you're gonna have some anomalies in there

1039
00:45:18,360 --> 00:45:20,120
that just ain't gonna sell for whatever reason.

1040
00:45:20,120 --> 00:45:22,960
Either you did something wrong on the human error side,

1041
00:45:22,960 --> 00:45:24,720
or for whatever reason,

1042
00:45:26,240 --> 00:45:29,000
in the conga line of who's gonna sell what,

1043
00:45:29,000 --> 00:45:31,280
you just got shuffled weirdly kind of deal.

1044
00:45:31,280 --> 00:45:34,560
So let's say it sells a hundred times, there are 50 people

1045
00:45:34,560 --> 00:45:38,360
listed, while it's cycling through those 50 people,

1046
00:45:38,360 --> 00:45:40,880
a new batch of people are coming in listing that same item.

1047
00:45:40,880 --> 00:45:43,200
And for whatever reason, you didn't get in the shuffle.

1048
00:45:43,200 --> 00:45:45,640
That's why quality listing, you wanna be ranked higher.

1049
00:45:45,640 --> 00:45:48,440
So in that shuffle game, you sell your item.

1050
00:45:49,480 --> 00:45:53,040
That's pretty crazy to the idea that you sell everything

1051
00:45:53,040 --> 00:45:54,600
you've list within 90 days.

1052
00:45:54,600 --> 00:45:57,680
Like, I mean, you gotta find some desirable stuff.

1053
00:45:57,680 --> 00:45:59,560
I mean, I know people like you,

1054
00:45:59,560 --> 00:46:01,680
but I know people out there,

1055
00:46:01,680 --> 00:46:03,920
the majority of stuff they're buying, they're reselling eBay,

1056
00:46:03,920 --> 00:46:06,440
doesn't have a 90 day sell through.

1057
00:46:06,440 --> 00:46:09,040
Right. It's hard to do.

1058
00:46:09,040 --> 00:46:11,440
And then again, especially in the clothing game,

1059
00:46:11,440 --> 00:46:13,920
you got those trends and it falls out of trend.

1060
00:46:13,920 --> 00:46:17,040
So it was a desirable item for four months,

1061
00:46:17,040 --> 00:46:18,360
but a month five rolls around,

1062
00:46:18,360 --> 00:46:19,800
we're starting to see it sell less.

1063
00:46:19,800 --> 00:46:24,600
So your 90 day item may become 120 or 180 day item,

1064
00:46:24,600 --> 00:46:25,600
unfortunately.

1065
00:46:25,600 --> 00:46:30,600
And that's why there's a margin of errors there.

1066
00:46:31,000 --> 00:46:31,840
Yeah.

1067
00:46:33,080 --> 00:46:34,680
I give a lot of credit to the clothing guys,

1068
00:46:34,680 --> 00:46:35,880
even though I rarely talk about them.

1069
00:46:35,880 --> 00:46:37,400
They got so much more to think about

1070
00:46:37,400 --> 00:46:39,880
than I do as a media seller, honestly.

1071
00:46:39,880 --> 00:46:41,480
Cause they got seasonality, they got trend,

1072
00:46:41,480 --> 00:46:42,680
they got fashion.

1073
00:46:44,120 --> 00:46:45,240
There's some similarities,

1074
00:46:45,240 --> 00:46:47,400
like brands are like publishers to me.

1075
00:46:47,400 --> 00:46:49,440
Also I can feel book quality,

1076
00:46:49,440 --> 00:46:51,720
just like they can feel a clothing quality kind of deal,

1077
00:46:51,720 --> 00:46:53,800
which is neat to think about how similar,

1078
00:46:53,800 --> 00:46:55,120
but also different.

1079
00:46:55,120 --> 00:46:58,400
I think they have more variables to account for, honestly.

1080
00:46:58,400 --> 00:47:00,560
And then everybody I know,

1081
00:47:00,560 --> 00:47:03,120
at least in texture is pretty much a clothing seller.

1082
00:47:03,120 --> 00:47:05,560
So it's competition, right?

1083
00:47:05,560 --> 00:47:06,960
Are they all selling the same thing?

1084
00:47:06,960 --> 00:47:08,560
They're all getting the same kind of information?

1085
00:47:08,560 --> 00:47:11,560
No, some of them are doing this, that and the other.

1086
00:47:11,560 --> 00:47:14,680
And others are doing that.

1087
00:47:14,680 --> 00:47:15,680
And other people like me

1088
00:47:15,680 --> 00:47:17,680
are doing different categories entirely.

1089
00:47:18,960 --> 00:47:21,560
But the people that are doing the exact same thing,

1090
00:47:21,560 --> 00:47:26,560
they're doing okay, I suppose.

1091
00:47:26,880 --> 00:47:31,560
And they're interesting to watch on their market spaces.

1092
00:47:33,440 --> 00:47:35,080
I don't know what else to say on that.

1093
00:47:35,080 --> 00:47:35,920
It's just-

1094
00:47:35,920 --> 00:47:38,760
I'm gonna join and I'm gonna join the clothing sellers,

1095
00:47:38,760 --> 00:47:42,320
but I'm only gonna sell one sock.

1096
00:47:42,320 --> 00:47:44,000
You're gonna be the solo sock guy.

1097
00:47:44,000 --> 00:47:45,720
Solo sock guy.

1098
00:47:45,720 --> 00:47:47,000
I was just gonna show up,

1099
00:47:47,000 --> 00:47:48,560
maybe that'll be my username.

1100
00:47:48,560 --> 00:47:49,880
And I'm just gonna type in there,

1101
00:47:49,880 --> 00:47:52,880
hey, I just started this solo sock selling business.

1102
00:47:52,880 --> 00:47:54,840
And I wanna see what kind of business advice I get

1103
00:47:54,840 --> 00:47:57,040
from tech and everybody else in there, right?

1104
00:47:57,040 --> 00:47:58,640
Please do this, please.

1105
00:47:58,640 --> 00:48:00,480
You're gonna be crucified.

1106
00:48:00,480 --> 00:48:01,320
What do you mean, dude?

1107
00:48:01,320 --> 00:48:02,160
Nobody's ever done it.

1108
00:48:02,160 --> 00:48:04,080
And I say all the time, if nobody's done it,

1109
00:48:04,080 --> 00:48:06,480
then it's probably something you should do.

1110
00:48:06,480 --> 00:48:10,720
I mean, there's probably a market out there for it.

1111
00:48:10,720 --> 00:48:13,000
No, I've heard of people doing, not socks,

1112
00:48:13,000 --> 00:48:14,600
I've heard them doing shoes like that.

1113
00:48:14,600 --> 00:48:17,920
Cause they'll sell to people who have lost a leg

1114
00:48:17,920 --> 00:48:21,040
for reasons or more than just one leg kind of deal.

1115
00:48:21,040 --> 00:48:23,320
So it makes sense why they have a right shoe listing

1116
00:48:23,320 --> 00:48:24,600
and a left shoe listing.

1117
00:48:24,600 --> 00:48:27,800
But socks, that's actually gonna be a hard battle for you,

1118
00:48:27,800 --> 00:48:28,640
man.

1119
00:48:28,640 --> 00:48:30,760
I mean, bravo to you if you make it work.

1120
00:48:30,760 --> 00:48:32,960
Like tech, I want 100% sell through rate

1121
00:48:32,960 --> 00:48:34,160
as the solo sock guy.

1122
00:48:34,160 --> 00:48:35,480
I wanna see how that plays out.

1123
00:48:35,480 --> 00:48:37,560
That's next time you're on a call with them

1124
00:48:37,560 --> 00:48:39,200
and just throw it out there.

1125
00:48:39,200 --> 00:48:41,040
Hey, I'm thinking about starting this new business

1126
00:48:41,040 --> 00:48:42,160
and I'm sure it'll give you,

1127
00:48:42,160 --> 00:48:45,040
I think there are solutions for everybody's business,

1128
00:48:45,040 --> 00:48:45,960
no matter what you sell,

1129
00:48:45,960 --> 00:48:47,920
no matter what platform you sell.

1130
00:48:47,920 --> 00:48:49,320
You just gotta get smarter,

1131
00:48:49,320 --> 00:48:50,680
get better at your processes,

1132
00:48:50,680 --> 00:48:53,080
find a better quality inventory.

1133
00:48:53,080 --> 00:48:54,880
I say it all the time, it's out there.

1134
00:48:54,880 --> 00:48:56,720
You just gotta go upstream.

1135
00:48:56,720 --> 00:48:58,960
More upstream you go, the better the stuff's gonna be.

1136
00:48:58,960 --> 00:49:00,040
You usually pay a lot less.

1137
00:49:00,040 --> 00:49:01,400
And even if you pay more,

1138
00:49:01,400 --> 00:49:03,560
it's more desirable stuff that you actually know

1139
00:49:03,560 --> 00:49:05,880
you can sell in a whole lot less time.

1140
00:49:05,880 --> 00:49:06,920
The quicker you sell things,

1141
00:49:06,920 --> 00:49:08,920
the quicker the money comes back to you.

1142
00:49:08,920 --> 00:49:10,280
You can redeploy it,

1143
00:49:10,280 --> 00:49:11,960
actually buy yourself Domino's Pizza

1144
00:49:11,960 --> 00:49:14,080
when you wanna buy yourself Domino's Pizza

1145
00:49:14,080 --> 00:49:15,920
and grow your business in that manner.

1146
00:49:15,920 --> 00:49:17,920
So that's gonna do it for this week's episode.

1147
00:49:17,920 --> 00:49:19,000
Appreciate you all listening

1148
00:49:19,000 --> 00:49:20,360
and watching over on YouTube

1149
00:49:20,360 --> 00:49:22,640
and we'll talk to you next week.

1150
00:49:22,640 --> 00:49:24,200
Thanks for listening to another episode

1151
00:49:24,200 --> 00:49:26,240
of the Resellers Mindset Podcast.

1152
00:49:26,240 --> 00:49:28,560
Today's full episode and all previous episodes

1153
00:49:28,560 --> 00:49:30,680
are available to all YouTube members

1154
00:49:30,680 --> 00:49:33,520
along with the weekly Zoom call and private Discord.

1155
00:49:33,520 --> 00:49:36,680
Head on over to youtube.com backslash to use book guy

1156
00:49:36,680 --> 00:49:44,680
and consider joining for as little as 2.99 a month.

