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Welcome back to another episode of the Resellers Mindset Podcast.

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My name is Mike, also known as the used book guy on YouTube,

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along with my friend and fellow full-time reseller, Johnny B.

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We help people start and grow their reselling businesses

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from the ground up.

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We also have a weekly Zoom call and private Discord

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for all YouTube members.

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Head on over to youtube.com backslash used book guy

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to join the channel and gain access

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to the full-length podcast, Zoom call, and private Discord today.

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Let's get into this week's episode.

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What is up, everybody?

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Welcome to another episode of Resellers Mindset Podcast.

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Mike, alongside the bearded man, Johnny B.

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over there in his bookstore slash warehouse slash second home.

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Today's topic is a fun, interesting, sad, happy topic,

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depending on how you look at it.

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We're going to talk about how the reselling purge has begun here

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in 2024.

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Lots of resellers, lots of, I was telling Johnny before the call,

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lots of YouTube resellers that I used to follow now,

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they're no longer posting content.

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They've gone back and basically have gotten a corporate job,

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which is perfectly fine.

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I'm not shaming anybody for getting a job.

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And listen, reselling is not as easy to make the money

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you want to make.

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And I think that's why a lot of people take a step back

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and say, wait a minute.

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I'm doing a lot of work and I'm making a little bit of money.

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And I think that's the biggest thing we realized here

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in the past few years is, and you've talked about it

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in previous episodes, when the free money was flowing,

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sales were great.

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You couldn't beat the sales that were coming in when everybody's

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getting a free $1,400 check in the mail.

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But now, everybody's basically broke as a joke.

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Broceries are expensive as they've ever been,

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gas the same way.

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So nobody needs to buy your Super Mario plush

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that you got from the Goodwill for $4 that you

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plan on selling for $10.

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And I think a lot of it is just, what

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is the desirability of the items you plan on selling?

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So Johnny, you can take us away when it comes to,

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what do you think about listing things that people actually

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want?

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We sell media, so it's one of the worst categories to sell in.

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You could argue for Amazon and eBay.

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It is so saturated.

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But there still is desirability within any category.

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And finding those items is basically

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how you're going to win in this.

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People want things.

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But when necessities versus non-essentials

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come into play when you have a well-fixed income,

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you're going to choose your necessities.

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You're going to buy your toilet paper and toothpaste

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before you buy your collectible Mario game,

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like you mentioned over there, because you need

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that stuff to live.

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So when people are making the same amount of money

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and prices are going up, they cut what they're going to buy.

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Now, if you have a thing that people

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are going to buy on a seasonal basis,

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let's say Christmas gifts or birthday gifts,

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if you're selling that kind of stuff, you can do all right.

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I know, I think it was a gentleman who makes all

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his money during Halloween season,

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because he sells nothing but seasonal Halloween stuff.

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So he works all year round to make all his money in one month,

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or a little bit before and a little bit after.

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But the majority of his money comes during that October

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month for him.

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The other way to do it is have a commodity

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that when it buys at an infrequent basis

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that the price tag on that item is very expensive,

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like $1,000.

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You make a good living doing that.

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You may not sell a lot of items on a daily basis,

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or even a weekly basis, but over the month,

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you're going to make a lot of money.

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Now, if you're doing a volume game,

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with low margin things, low desirability,

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you're going to need a lot of items in a gigantic store,

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and or send in a lot of stuff to Amazon,

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if Amazon is your game, which most listeners here are.

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So, I mean, and then there's the waiting game.

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When the market stabilizes, people start getting paid more,

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they're going to buy more of your regular run of the mill,

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nothing special about it items.

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But until that point, you're not going to be making

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a lot of money.

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It's a longer dollar later methodology,

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which I was very much a proponent of.

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During the high years, I would make a lot of money.

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Like during COVID, I made a lot of money.

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And when it stabilizes, let's say outside of COVID,

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I made about the same amount of money,

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but I did more work, had more items.

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But I got in during the period where it was,

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like you said, free money going around,

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everybody's inside, bored.

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They want stuff to read, they want stuff to watch,

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they want stuff to listen to in media land.

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So it was good.

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I was looking forward to the following year,

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but put in more additional work, more items

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to make the same, well, not the same, I made more,

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but it wasn't enough as I was hoping it would be.

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I mean, that was just a factor of the market is

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what the market is and you need to make adjustments,

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which I did and I rolled myself into Amazon.

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Now I'm making more money.

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I'm doing, I'm putting in the same amount of hours,

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but the audience is much wider.

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So my lower margin things are getting purchased

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a lot more often.

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So sell through rate, but it's sell through rate

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on a platform that's bigger.

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I'm still making money on eBay,

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but my workload on eBay is less.

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So I have to go with the marketplace that pays me the most.

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That's where most of my efforts are gonna go into.

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And I've been rambling and I'll give Mike a chance

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to speak now.

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It's hard for me to kind of, I don't know,

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accept the fact that reselling,

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like when I hear people, sales are slow, reselling's dead,

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fees are going up, right?

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eBay wants an extra 10 cents, Amazon fees are going up.

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I think it's hard for me to swallow that pill

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because there's no other business in the world

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where you can get stuff for free and sell it for $100.

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Some people have gotten free stuff,

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sold it for thousands of dollars.

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The ROI should be so high.

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The only thing you're gonna run into is finding

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and listing, especially if you're an eBay seller,

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listing enough profitable items

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to make the money you need to make.

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I just, and we talked about it before the call,

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I list once a week on eBay.

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Well, I decided to list three items the other day

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and two of them already sold, it's been three days.

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So I think the whole idea of,

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well, you gotta list 10 items every day.

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It's just not that, it has to be items that are desirable.

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I sold a Metallica cassette, two cassette, a little set.

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And then I sold a DVD that was not in production anymore.

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So if you're listing and finding the stuff people want,

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even if it is collectible,

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even in a downswing of the economy,

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your items are still gonna sell

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and you have to be willing to put them at a reasonable price.

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Oh my, it drives me nuts, man.

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These people are like, I wanna get top dollar.

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Top dollar is gonna be no dollar

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because nobody's ever gonna buy it.

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Right, I mean, I charge a premium

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for the way I do my listings on eBay,

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for extra photos and for better shipping,

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packaging more or less,

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and the time and effort it takes to do the listing itself.

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Now, do I go crazy with that number

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that I put my premium on?

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No, I don't.

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I still, most of my items

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are still below an everyday value thing

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because it's hard to go anywhere

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and spend less than $30 these days.

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I don't even know a meal for two

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can even be 30 bucks anymore.

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Maybe if you go to Waffle House still, maybe.

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I don't know, I've been to Waffle House in a while.

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But if I were to put my items, let's say a $4 item,

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I normally would do like 12.99 on that item plus shipping.

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If I went 50 bucks on a $4 item,

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there's no way that thing would sell.

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But if I come down to the realm of reasonability

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and sometimes people get sticker shock at reasonability,

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I then explain it to them

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why I'm charging the amount I'm charging.

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And then I, oh, okay, that makes sense, I understand.

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But I'm looking for a cheap copy.

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I'm like, that's great.

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There are other sellers who sell the same item

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where you can get it at the price you want.

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I'm looking for the customer

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where the price doesn't, it doesn't affect them.

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I don't cater, and this is gonna sound bad.

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I don't cater to the shoestring on a college budget,

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eating ramen or they're living off social security customers.

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That's not my customer base.

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Even though they may want my same items,

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I would sell my items much faster

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at a lower rate with less work, absolutely.

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But I've chosen not to do that, at least on my eBay end.

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I save that for Amazon.

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Amazon can do that for me.

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Yeah, it's hard because it's all a balancing act

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with reselling.

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And I think a lot of people get caught up with the,

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oh, I'm going to the thrift stores

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and the thrift stores are fun.

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And I've kind of, I talked about this the other day,

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is thrift stores, it's not like, I don't know,

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it's not going to the carnival for me anymore, right?

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I go in, I scan the stuff and I get out.

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There's no extra nonsense that takes place

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when I'm in a thrift store.

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There's no looking at the glass cases, right?

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I'm here for the media.

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I'm getting, scanning the media and I'm leaving it.

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People, you just burn time as a reseller.

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That's one of the big reasons I think a lot of people fail

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is you wind up putting in all these hours.

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And I put a YouTube poll out the other day.

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If you work 40 plus hours a week in your reselling business,

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should your sales, not profit,

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should your sales be at least 100K?

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And I was blown away that so many people said no,

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because I think to myself,

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if you're doing this 40 hours a week minimum,

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you should easily be hitting 100K in sales.

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What are you doing with your time?

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I mean, I try to, I mean,

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there's only so many thrift stores you can go.

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There's only so many items you can list.

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I think 40 hours, I think 100K is even super low,

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but I just fell to that number

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because that's kind of like the glorious number

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a lot of people like to kind of think about.

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No, it is.

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And I think it's an overly produced number.

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And I think that number is flawed.

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I think it should be double that,

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maybe a quarter of a million you need to do in sales

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to really account for the economy,

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doing what the economy is doing,

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and for you to be able to make some investments

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to go in toward that.

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We're gonna get dinged for this again, Mike.

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You're 80 years old and you're still packing boxes.

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You don't need to be doing that when you're 80 years old.

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If you have, if you're doing a quarter million dollar

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in sales, that gives you the flexibility

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to pay for what you need to pay,

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live a very generous lifestyle,

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and have investments that pay you back for your work.

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Your sweat equity that you put in today in reselling,

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you're gonna get that back,

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but you can, yes, reinvest in your business.

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No arguments there, but also reinvest in you

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with the profits you put in your bank account.

256
00:11:14,320 --> 00:11:16,440
Put it into a savings account.

257
00:11:16,440 --> 00:11:19,360
Put it into the stock market if that's your game.

258
00:11:19,360 --> 00:11:21,200
Make some real estate investments.

259
00:11:21,200 --> 00:11:23,320
Maybe open another business.

260
00:11:24,480 --> 00:11:25,800
Invest in yourself.

261
00:11:25,800 --> 00:11:28,840
I mean, I don't know what's hard about that.

262
00:11:30,080 --> 00:11:32,240
Well, me and Johnny are gonna go down the HIP route here.

263
00:11:32,240 --> 00:11:34,720
So have you heard of GirlMath?

264
00:11:35,800 --> 00:11:36,640
GirlMath?

265
00:11:37,480 --> 00:11:38,320
No.

266
00:11:38,320 --> 00:11:39,140
You're not hip, dude.

267
00:11:39,140 --> 00:11:40,920
So GirlMath basically is, right?

268
00:11:40,920 --> 00:11:43,000
You buy something from Target.

269
00:11:43,000 --> 00:11:45,360
You spend 50 bucks on this item at Target.

270
00:11:45,360 --> 00:11:47,000
For some reason, you decide you don't want it.

271
00:11:47,000 --> 00:11:48,680
You go back, you get your refund,

272
00:11:48,680 --> 00:11:50,880
and that's basically considered free money

273
00:11:50,880 --> 00:11:52,560
because you got a refund for that item,

274
00:11:52,560 --> 00:11:54,720
so you can spend it on other things.

275
00:11:54,720 --> 00:11:58,040
I think this applies to reselling so much

276
00:11:58,040 --> 00:12:00,840
because I get a sale on eBay,

277
00:12:00,840 --> 00:12:02,880
and it's like, ooh, I got eBay money.

278
00:12:02,880 --> 00:12:04,120
That's fun money, right?

279
00:12:04,120 --> 00:12:05,960
It's like, I think resellers,

280
00:12:05,960 --> 00:12:08,040
they turn and burn that profit.

281
00:12:08,040 --> 00:12:10,360
It's not, there's no business sense in reselling.

282
00:12:10,360 --> 00:12:13,440
Overall, I think we sat down with like a thousand resellers

283
00:12:13,440 --> 00:12:16,720
and said, hey, what's your P&L look like every single month?

284
00:12:16,720 --> 00:12:18,720
People are gonna be like, what's a P&L?

285
00:12:18,720 --> 00:12:20,840
There is zero business sense

286
00:12:20,840 --> 00:12:22,920
when it comes to the majority of resellers.

287
00:12:22,920 --> 00:12:24,540
That's just the reality of it.

288
00:12:24,540 --> 00:12:27,080
And I think what happens here is you get the sale

289
00:12:27,080 --> 00:12:28,040
and you get the profit,

290
00:12:28,040 --> 00:12:31,200
and you see your $93 on eBay funds, right?

291
00:12:31,200 --> 00:12:32,160
And you know now, right?

292
00:12:32,160 --> 00:12:34,180
I do it sometimes and it pisses you off.

293
00:12:34,180 --> 00:12:35,800
You can go and I can shop.

294
00:12:35,800 --> 00:12:36,800
I was looking last night.

295
00:12:36,800 --> 00:12:37,760
I ain't gonna lie, Donnie.

296
00:12:37,760 --> 00:12:40,880
I was looking at a Funko pop I was gonna buy.

297
00:12:40,880 --> 00:12:41,720
And it's like-

298
00:12:41,720 --> 00:12:42,540
Oh my, no.

299
00:12:42,540 --> 00:12:45,720
You have $93 in spendable funds.

300
00:12:45,720 --> 00:12:47,000
And I'm like, all right,

301
00:12:47,000 --> 00:12:48,800
that's some girl math right here, right?

302
00:12:48,800 --> 00:12:51,120
I'm like, this is free money I got sitting in there.

303
00:12:51,120 --> 00:12:54,560
I think that is the biggest thing that people run into

304
00:12:54,560 --> 00:12:56,900
is when they make the money,

305
00:12:56,900 --> 00:12:59,100
it's gone before it can even get dispersed.

306
00:12:59,100 --> 00:13:00,440
I think people just think in their mind,

307
00:13:00,440 --> 00:13:01,560
it's all free money.

308
00:13:01,560 --> 00:13:03,820
And I think it's important.

309
00:13:03,820 --> 00:13:05,200
Another thing, this is just gonna,

310
00:13:05,200 --> 00:13:07,520
we're gonna get so many off the wall comments here.

311
00:13:07,520 --> 00:13:09,280
Isn't it gonna get so many negative comments?

312
00:13:09,280 --> 00:13:10,120
It's gonna be great.

313
00:13:10,120 --> 00:13:13,000
You should not be building a reselling business

314
00:13:13,000 --> 00:13:15,320
off of any kind of debt.

315
00:13:15,320 --> 00:13:18,040
You literally, no matter what category you sell in,

316
00:13:18,040 --> 00:13:19,600
you can start for free.

317
00:13:19,600 --> 00:13:21,320
You can get items for free.

318
00:13:21,320 --> 00:13:23,520
You can literally sell things you have around your house

319
00:13:23,520 --> 00:13:26,100
to start a little fund to build your business.

320
00:13:26,100 --> 00:13:29,200
I think people that leverage that, it just added stress.

321
00:13:29,200 --> 00:13:31,600
It just burns you out having to pay these monthly payments

322
00:13:31,600 --> 00:13:32,840
every single month.

323
00:13:32,840 --> 00:13:35,240
Controlling your cost of living

324
00:13:35,240 --> 00:13:37,440
and building a business the right way,

325
00:13:37,440 --> 00:13:38,600
that's how you're gonna win.

326
00:13:38,600 --> 00:13:40,040
I don't care what anybody else says.

327
00:13:40,040 --> 00:13:41,800
That's how I did it from day one.

328
00:13:41,800 --> 00:13:42,960
And you don't need a lot of money

329
00:13:42,960 --> 00:13:44,680
when you don't have no expenses.

330
00:13:44,680 --> 00:13:46,260
I mean, somebody out there right now,

331
00:13:46,260 --> 00:13:47,520
maybe you have a car payment.

332
00:13:47,520 --> 00:13:50,840
Maybe you have, I don't even know,

333
00:13:50,840 --> 00:13:55,140
maybe you have 10 subscriptions, Netflix, Hulu, all of them.

334
00:13:55,140 --> 00:13:56,360
There's so many other,

335
00:13:56,360 --> 00:13:59,280
your credit card payment every single month,

336
00:13:59,280 --> 00:14:00,800
your insurances and things.

337
00:14:00,800 --> 00:14:02,560
There's so many things that are like,

338
00:14:02,560 --> 00:14:04,500
insurance, yeah, you need that for sure.

339
00:14:04,500 --> 00:14:08,040
But there's so many unnecessary expenses.

340
00:14:08,040 --> 00:14:08,880
Pay off your car.

341
00:14:08,880 --> 00:14:11,680
That $93 you have in your eBay account,

342
00:14:11,680 --> 00:14:12,600
put that towards your car.

343
00:14:12,600 --> 00:14:13,600
Pay your car fairly.

344
00:14:13,600 --> 00:14:15,440
If I told anybody here that has a car payment,

345
00:14:15,440 --> 00:14:18,720
hey, imagine not having a car payment.

346
00:14:18,720 --> 00:14:20,760
And these car payments, they're expensive.

347
00:14:20,760 --> 00:14:23,440
We're talking five, six, $700 a month.

348
00:14:23,440 --> 00:14:24,780
That's a lot of damn money.

349
00:14:24,780 --> 00:14:26,720
And if you don't have that overhead,

350
00:14:26,720 --> 00:14:28,960
all of a sudden you don't need as much

351
00:14:28,960 --> 00:14:30,400
to survive and get by.

352
00:14:30,400 --> 00:14:32,520
I'm not making millions of dollars reselling,

353
00:14:32,520 --> 00:14:34,200
but I live a comfortable life,

354
00:14:34,200 --> 00:14:35,920
because I have zero debt.

355
00:14:35,920 --> 00:14:38,520
My money that comes in is going back to the business,

356
00:14:38,520 --> 00:14:40,480
going in the savings, covering the bills.

357
00:14:40,480 --> 00:14:43,640
And hey, if I wanna go out to eat, then I can.

358
00:14:43,640 --> 00:14:48,200
Right, I mean, the only point I have

359
00:14:48,200 --> 00:14:50,040
is when you know what the hell you're doing,

360
00:14:50,040 --> 00:14:52,720
and that's questionable,

361
00:14:52,720 --> 00:14:54,080
because people will just say they know

362
00:14:54,080 --> 00:14:55,920
what the hell they're doing and they don't.

363
00:14:55,920 --> 00:14:58,920
You can leverage debt to grow a little faster,

364
00:14:58,920 --> 00:15:01,680
but you gotta be 100% certain

365
00:15:01,680 --> 00:15:05,080
that what you're pulling out plus the interest,

366
00:15:05,080 --> 00:15:08,240
the 30, up to 30% or more interest,

367
00:15:08,240 --> 00:15:09,080
Yeah, dude.

368
00:15:09,080 --> 00:15:10,840
Be worth it.

369
00:15:10,840 --> 00:15:15,840
And yes, you can grow a lot faster with debt,

370
00:15:15,840 --> 00:15:18,680
or a loan or whatever, or an injection of cash

371
00:15:18,680 --> 00:15:20,440
that you have to pay back plus interest

372
00:15:20,440 --> 00:15:22,360
of some kind, some way.

373
00:15:22,360 --> 00:15:25,040
However, the people that know how to do that

374
00:15:25,040 --> 00:15:30,000
in reselling are like half a percent or less.

375
00:15:30,000 --> 00:15:32,040
It's unadvisable for you to say,

376
00:15:32,040 --> 00:15:34,360
hey, well, I need $20,000.

377
00:15:34,360 --> 00:15:37,600
I can buy a lot of books with $20,000.

378
00:15:37,600 --> 00:15:39,440
Well, that's great, but that 20K,

379
00:15:39,440 --> 00:15:42,600
you're gonna end up paying 30K of it back.

380
00:15:42,600 --> 00:15:47,240
So are you gonna clear $30,001

381
00:15:47,240 --> 00:15:51,800
to even make a dollar more than your initial loan?

382
00:15:51,800 --> 00:15:54,800
And if you've never made,

383
00:15:54,800 --> 00:15:56,200
we were talking about this in the media call

384
00:15:56,200 --> 00:15:58,480
the other night in a text group,

385
00:15:58,480 --> 00:16:02,280
if you've never made a business plan all the way through,

386
00:16:02,280 --> 00:16:06,240
you have no business, sir or ma'am, taking the loan.

387
00:16:06,240 --> 00:16:07,720
If you don't have a business plan

388
00:16:07,720 --> 00:16:11,040
with a forecastable model on a week, monthly,

389
00:16:11,040 --> 00:16:14,360
and year to date basis, don't do a loan.

390
00:16:14,360 --> 00:16:17,120
Yeah, dude, but they're too easy to get, man.

391
00:16:17,120 --> 00:16:19,240
I'm on Amazon Seller Central right now,

392
00:16:19,240 --> 00:16:20,640
and everybody's Seller Central,

393
00:16:20,640 --> 00:16:22,760
Amazon wants to offer you money, right?

394
00:16:22,760 --> 00:16:24,280
Right now it's like Amazon lending,

395
00:16:24,280 --> 00:16:26,840
take $11,000 loan today.

396
00:16:26,840 --> 00:16:28,560
eBay does the same thing with,

397
00:16:28,560 --> 00:16:29,800
well, it used to be Lending Point,

398
00:16:29,800 --> 00:16:31,040
they dropped business with them,

399
00:16:31,040 --> 00:16:33,000
now they're doing some other loan company.

400
00:16:33,000 --> 00:16:34,520
But all these platforms offer you,

401
00:16:34,520 --> 00:16:37,440
hey, you're doing a good job, seller.

402
00:16:37,440 --> 00:16:39,080
Take a check.

403
00:16:39,080 --> 00:16:41,800
You only gotta pay it back on a monthly basis,

404
00:16:41,800 --> 00:16:46,200
but you can go out of business so easily, so easily.

405
00:16:46,200 --> 00:16:47,880
Yes, really fast.

406
00:16:47,880 --> 00:16:50,000
By the time that terms up, you're done.

407
00:16:50,000 --> 00:16:54,320
And it's like, and not even in the sense of eBay or Amazon,

408
00:16:54,320 --> 00:16:56,320
I mean, just think about how many credit card offers

409
00:16:56,320 --> 00:16:57,400
come in the mail, right?

410
00:16:57,400 --> 00:17:00,080
And you tell yourself, okay, I'm gonna,

411
00:17:00,080 --> 00:17:02,760
this credit card here is going to be

412
00:17:02,760 --> 00:17:05,600
my business credit card, right?

413
00:17:05,600 --> 00:17:08,360
Like, this is my AAA card.

414
00:17:08,360 --> 00:17:09,600
I don't mess with any credit cards,

415
00:17:09,600 --> 00:17:11,720
but AAA is a good business expense.

416
00:17:11,720 --> 00:17:13,800
You ever get stuck somewhere on the side of the road,

417
00:17:13,800 --> 00:17:16,640
you just call this little number, they come hook you up.

418
00:17:16,640 --> 00:17:18,720
For somebody like me who knows nothing about cars,

419
00:17:18,720 --> 00:17:21,360
we're not sponsored by AAA, but I've had them for years.

420
00:17:21,360 --> 00:17:23,160
And I just, it's a piece of mind.

421
00:17:23,160 --> 00:17:25,640
But I think the ease of use

422
00:17:25,640 --> 00:17:27,800
and the ease of tricking yourself into,

423
00:17:27,800 --> 00:17:29,320
okay, this is all I'm gonna spend

424
00:17:29,320 --> 00:17:32,560
on my reselling business, Johnny, is what's on this card.

425
00:17:33,400 --> 00:17:34,240
It never works.

426
00:17:34,240 --> 00:17:35,080
It'll never work.

427
00:17:35,080 --> 00:17:36,640
It'll never, I don't care what anybody says.

428
00:17:36,640 --> 00:17:37,840
It's just not gonna work for you.

429
00:17:37,840 --> 00:17:38,680
I think you can-

430
00:17:38,680 --> 00:17:40,840
Once you have a credit card, you know what you can do?

431
00:17:40,840 --> 00:17:42,240
Can I increase my line of credit?

432
00:17:42,240 --> 00:17:43,440
Absolutely, sir, man.

433
00:17:43,440 --> 00:17:44,560
We'd love to do that for you.

434
00:17:44,560 --> 00:17:47,640
Here's another $5,000 on your credit line.

435
00:17:47,640 --> 00:17:49,000
You max that thing out.

436
00:17:49,000 --> 00:17:51,520
Hey, credit card company, can I have an increase?

437
00:17:51,520 --> 00:17:52,480
We do it again.

438
00:17:52,480 --> 00:17:55,320
And eventually, you're $50,000 in debt.

439
00:17:55,320 --> 00:17:58,720
Are you gonna make $50,000 a year just to break even?

440
00:17:58,720 --> 00:17:59,680
Some people do it,

441
00:17:59,680 --> 00:18:02,160
and some people just go flat out of business.

442
00:18:02,160 --> 00:18:03,400
What do you think's one of the,

443
00:18:03,400 --> 00:18:05,440
or what do you think is the biggest reason

444
00:18:05,440 --> 00:18:08,600
why a lot of resellers are jumping ship this year?

445
00:18:10,120 --> 00:18:11,640
The reality of hard work,

446
00:18:11,640 --> 00:18:14,040
they gotta work harder to make the same,

447
00:18:14,040 --> 00:18:15,960
and they gotta work even harder to make more,

448
00:18:15,960 --> 00:18:17,360
because that's everybody's goals to make.

449
00:18:17,360 --> 00:18:20,200
Well, it doesn't necessarily mean it's everyone's goal,

450
00:18:20,200 --> 00:18:22,840
but some people wanna make more

451
00:18:22,840 --> 00:18:24,160
than they made the previous year.

452
00:18:24,160 --> 00:18:25,760
You wanna see some growth

453
00:18:25,760 --> 00:18:28,040
to account for the kind of thing we mentioned before,

454
00:18:28,040 --> 00:18:30,080
inflation, prices go up.

455
00:18:30,080 --> 00:18:31,920
Well, I need to make more

456
00:18:31,920 --> 00:18:34,040
to maintain at least the status quo,

457
00:18:34,040 --> 00:18:35,040
but I wanna make more than that

458
00:18:35,040 --> 00:18:36,120
to go to that investment thing

459
00:18:36,120 --> 00:18:37,760
we also talked about previously,

460
00:18:37,760 --> 00:18:40,680
where I don't gotta be doing this when I'm 80 years old.

461
00:18:40,680 --> 00:18:43,200
So the quest to make more money,

462
00:18:44,040 --> 00:18:45,400
and I'm not talking about the hobbyists,

463
00:18:45,400 --> 00:18:46,760
I'm not talking about the part-time guys,

464
00:18:46,760 --> 00:18:48,280
I'm talking about for the full-timers.

465
00:18:48,280 --> 00:18:49,280
The quest to make money,

466
00:18:49,280 --> 00:18:52,360
if they don't know how to get there, they're confused.

467
00:18:52,360 --> 00:18:55,000
So they're gonna go with another thing

468
00:18:55,000 --> 00:18:56,200
that pays them the same,

469
00:18:56,200 --> 00:18:59,680
that has the possibility for slightly more money,

470
00:18:59,680 --> 00:19:03,200
but I don't think the people that have jump ship,

471
00:19:03,200 --> 00:19:04,760
and no shame in jumping ship,

472
00:19:05,760 --> 00:19:08,520
have the wherewithal,

473
00:19:08,520 --> 00:19:10,800
there we go, word of the day right there,

474
00:19:10,800 --> 00:19:13,440
to sit down and figure it out,

475
00:19:13,440 --> 00:19:17,320
how they can do it with an ongoing fee economy

476
00:19:17,320 --> 00:19:19,280
in a very competitive market,

477
00:19:19,280 --> 00:19:20,920
where the fees just constantly go up,

478
00:19:20,920 --> 00:19:23,440
and it just gets more and more competitive,

479
00:19:23,440 --> 00:19:27,200
and they see no hope or way to do it,

480
00:19:27,200 --> 00:19:30,520
or they decided that it's too much work

481
00:19:30,520 --> 00:19:33,360
than they wanted to put in before they got in,

482
00:19:33,360 --> 00:19:36,960
it was easier when they started, now it's getting harder.

483
00:19:36,960 --> 00:19:41,960
And I don't look down on these people, and it's okay,

484
00:19:42,200 --> 00:19:44,680
but if you wanna stay in this game,

485
00:19:44,680 --> 00:19:46,520
you have to figure this out.

486
00:19:46,520 --> 00:19:49,040
If you can't figure it out, take a walk,

487
00:19:49,040 --> 00:19:50,480
and all the respect in the world,

488
00:19:50,480 --> 00:19:52,360
if you decide to take in a walk.

489
00:19:52,360 --> 00:19:53,400
You put in your time,

490
00:19:53,400 --> 00:19:55,480
it wasn't what you thought it was gonna be,

491
00:19:55,480 --> 00:19:56,760
it's just like a career change,

492
00:19:56,760 --> 00:20:00,200
you decided it's not for you, and that is A-okay.

493
00:20:01,320 --> 00:20:02,920
You're gonna be nicer than I am about this,

494
00:20:02,920 --> 00:20:05,080
because being somebody that's on YouTube,

495
00:20:05,080 --> 00:20:07,880
and I help a lot of people behind the scenes,

496
00:20:07,880 --> 00:20:09,000
at the end of the day,

497
00:20:09,000 --> 00:20:10,880
if you're not willing to put in the work,

498
00:20:10,880 --> 00:20:15,200
it ain't gonna work, I can't spin no magical wand,

499
00:20:15,200 --> 00:20:17,720
and make you all of a sudden start,

500
00:20:17,720 --> 00:20:21,160
sending in stuff to Amazon, listing the stuff on eBay,

501
00:20:23,080 --> 00:20:24,520
you got to do work, unfortunately,

502
00:20:24,520 --> 00:20:26,200
it's not me and Johnny, don't sit here all day,

503
00:20:26,200 --> 00:20:30,360
and goof around, when the podcast isn't recording,

504
00:20:30,360 --> 00:20:32,400
there's work being done around the clock.

505
00:20:32,400 --> 00:20:34,800
As your own business,

506
00:20:34,800 --> 00:20:37,880
you are literally basically on call 24 seven,

507
00:20:37,880 --> 00:20:40,800
and me and Deb have realized this over the past year,

508
00:20:40,800 --> 00:20:42,660
somebody messaged you about something,

509
00:20:42,660 --> 00:20:44,040
you got to go respond to it,

510
00:20:44,040 --> 00:20:47,160
somebody send you an offer, you got to respond to it,

511
00:20:47,160 --> 00:20:50,080
Amazon wants this information, you got to deal with it,

512
00:20:50,080 --> 00:20:52,080
you're basically on call 24 seven,

513
00:20:52,080 --> 00:20:54,320
and this isn't the life for a lot of people,

514
00:20:54,320 --> 00:20:57,000
and I think the glamour that YouTube has created

515
00:20:57,000 --> 00:21:00,320
around reselling, it's finally catching up to people,

516
00:21:00,320 --> 00:21:02,800
and I think the easy cop out is,

517
00:21:02,800 --> 00:21:05,160
well, the fees are going up, the platform hates me,

518
00:21:05,160 --> 00:21:08,680
so I can't resell, it's not because I can't resell,

519
00:21:08,680 --> 00:21:10,480
it's not that I can't be the best reseller,

520
00:21:10,480 --> 00:21:12,760
it's just eBay and Amazon hate me,

521
00:21:12,760 --> 00:21:14,320
and they're never gonna give me sales,

522
00:21:14,320 --> 00:21:16,540
it's such a lame cop out, like you said,

523
00:21:17,540 --> 00:21:18,800
you change careers all the time,

524
00:21:18,800 --> 00:21:20,440
there's nothing wrong with doing it,

525
00:21:20,440 --> 00:21:23,880
but at the end of the day, if you have an endeavor,

526
00:21:23,880 --> 00:21:25,480
and you're the, I mean, think about it,

527
00:21:25,480 --> 00:21:28,200
your reselling business is you, but it's me,

528
00:21:28,200 --> 00:21:30,720
if my reselling business doesn't succeed,

529
00:21:30,720 --> 00:21:34,280
it's because of me, it's not because of anything else,

530
00:21:34,280 --> 00:21:36,440
even if I get banned from eBay,

531
00:21:36,440 --> 00:21:38,000
even if I get banned from Amazon,

532
00:21:38,000 --> 00:21:40,220
there's still other routes you can go,

533
00:21:40,220 --> 00:21:43,860
so the idea of blaming something else beside yourself

534
00:21:43,860 --> 00:21:46,160
when you fail at reselling is lame,

535
00:21:46,160 --> 00:21:47,500
get out of here with that nonsense,

536
00:21:47,500 --> 00:21:50,760
I don't have time for it, and I think the reality is,

537
00:21:50,760 --> 00:21:53,140
and I kind of went into this year knowing that,

538
00:21:53,140 --> 00:21:55,800
I think there was gonna be a huge influx of resellers

539
00:21:55,800 --> 00:21:59,400
that would go away, and the fees have,

540
00:21:59,400 --> 00:22:02,400
listen, if I could pay a reseller 10 cents per item

541
00:22:02,400 --> 00:22:05,660
to get them off the listings and decrease my competition,

542
00:22:05,660 --> 00:22:07,440
I mean, I'll have a little piggy bank

543
00:22:07,440 --> 00:22:08,940
right over here all day long,

544
00:22:08,940 --> 00:22:10,460
but that's really not why they quit,

545
00:22:10,460 --> 00:22:12,600
it's because they suck at reselling

546
00:22:12,600 --> 00:22:14,240
and they have no kind of business sense,

547
00:22:14,240 --> 00:22:16,200
that's just the reality of it.

548
00:22:16,200 --> 00:22:19,440
Right, it's like, how do I put it?

549
00:22:19,440 --> 00:22:21,440
Planning a trip, right?

550
00:22:21,440 --> 00:22:24,280
Before you go, planning a trip is fun,

551
00:22:24,280 --> 00:22:25,480
you're gonna go to Disneyland,

552
00:22:25,480 --> 00:22:27,480
we're gonna do all these things,

553
00:22:27,480 --> 00:22:28,800
and then when you get there,

554
00:22:28,800 --> 00:22:30,440
I mean, even if you're that person

555
00:22:30,440 --> 00:22:32,680
that created the itinerary, hi, I'm one of these people,

556
00:22:32,680 --> 00:22:36,880
anyway, you do it, and it's a lot of work

557
00:22:36,880 --> 00:22:40,280
to go through all the things you plan to the nines,

558
00:22:40,280 --> 00:22:42,080
your two sheets of paper,

559
00:22:42,080 --> 00:22:45,080
and you're exhausted at the end of that trip.

560
00:22:46,040 --> 00:22:47,960
It's the same thing with reselling,

561
00:22:47,960 --> 00:22:50,440
but it's work that actually pays you money,

562
00:22:50,440 --> 00:22:52,240
you're gonna be exhausted,

563
00:22:52,240 --> 00:22:53,560
but you're gonna get the reward

564
00:22:53,560 --> 00:22:56,960
of being able to do it all and get all the money.

565
00:22:56,960 --> 00:22:58,440
But if you don't put in the hours,

566
00:22:58,440 --> 00:22:59,680
like I was joking with Mike,

567
00:22:59,680 --> 00:23:02,000
and I wasn't really joking at the beginning of the call,

568
00:23:02,000 --> 00:23:04,480
next four days, Monday through Thursday,

569
00:23:04,480 --> 00:23:07,640
I'm putting in 16 plus hours a day

570
00:23:07,640 --> 00:23:09,640
to get in all the lower margin things

571
00:23:09,640 --> 00:23:12,880
before the fee hike goes up on Amazon.

572
00:23:12,880 --> 00:23:15,560
I'm gonna do as much as I can, 16 hours a day,

573
00:23:15,560 --> 00:23:18,160
minimum, the next four days.

574
00:23:18,160 --> 00:23:20,640
How many people are here listening to this

575
00:23:20,640 --> 00:23:24,320
who do reselling have done one 16 hour a day,

576
00:23:24,320 --> 00:23:25,640
let alone four?

577
00:23:25,640 --> 00:23:27,760
And I used to do this back when I was doing

578
00:23:27,760 --> 00:23:29,920
60 listing plus a day on eBay,

579
00:23:29,920 --> 00:23:33,920
16 hours a day on the regular for a couple months.

580
00:23:33,920 --> 00:23:36,400
And sometimes it was 18 hours, man,

581
00:23:36,400 --> 00:23:38,640
I've done all-nighters before.

582
00:23:38,640 --> 00:23:41,560
If you grind like that, you will get rewarded like that,

583
00:23:41,560 --> 00:23:43,760
or see things in your business you need to do

584
00:23:43,760 --> 00:23:46,160
and adjust, you'll fast track the correction

585
00:23:46,160 --> 00:23:48,440
you need to make if you pump in the hours,

586
00:23:48,440 --> 00:23:51,680
versus, I don't know, doing eight hours a day.

587
00:23:51,680 --> 00:23:53,920
And it's okay if you do eight hours a day.

588
00:23:53,920 --> 00:23:57,680
When you're starting, it's gonna take you longer

589
00:23:57,680 --> 00:23:59,680
to find the flaws in your business,

590
00:23:59,680 --> 00:24:01,960
versus, well, double that, do 16.

591
00:24:01,960 --> 00:24:03,920
You're gonna find it twice as fast,

592
00:24:03,920 --> 00:24:05,880
and you can make the corrections and go forward,

593
00:24:05,880 --> 00:24:07,600
twice as fast.

594
00:24:07,600 --> 00:24:09,640
I think another thing people run into is

595
00:24:09,640 --> 00:24:12,280
they start reselling and they're immediately

596
00:24:12,280 --> 00:24:14,360
thought is like trying to figure out ways

597
00:24:14,360 --> 00:24:16,200
to get out of the business, be like,

598
00:24:16,200 --> 00:24:19,880
kind of like I'm a CEO type figure in a reselling business.

599
00:24:19,880 --> 00:24:21,480
Like, I'm gonna hire everything out.

600
00:24:21,480 --> 00:24:25,680
It's like, you are going to crash and burn so fast.

601
00:24:25,680 --> 00:24:29,120
You think, oh yeah, like, and it goes hand in hand with,

602
00:24:29,120 --> 00:24:31,960
I said it earlier, thrifting isn't like,

603
00:24:31,960 --> 00:24:33,440
it's not like storage wars, right?

604
00:24:33,440 --> 00:24:34,800
It's not like reality TV.

605
00:24:34,800 --> 00:24:36,360
You go into a thrift store and you find

606
00:24:36,360 --> 00:24:39,080
a thousand dollar item every single time.

607
00:24:39,080 --> 00:24:41,960
I think you have to treat it as a business.

608
00:24:41,960 --> 00:24:45,400
Treat it as a business, even when you're out thrifting,

609
00:24:45,400 --> 00:24:48,320
you're looking for your category you're selling in,

610
00:24:48,320 --> 00:24:50,280
and that's the extent of the thrifting.

611
00:24:50,280 --> 00:24:51,520
It's a business.

612
00:24:51,520 --> 00:24:53,240
I mean, I wanna get in and out of thrift stores

613
00:24:53,240 --> 00:24:54,280
as fast as I can.

614
00:24:54,280 --> 00:24:55,560
Time is all we got.

615
00:24:55,560 --> 00:24:58,600
The more stores I can get to, the more items I can scan,

616
00:24:58,600 --> 00:25:00,760
the more potential profit I can make,

617
00:25:00,760 --> 00:25:03,280
and people, I know for a fact, people just,

618
00:25:03,280 --> 00:25:05,320
I'm gonna go to garage sales today just for fun,

619
00:25:05,320 --> 00:25:07,520
and then I wind up buying a bunch of stuff

620
00:25:07,520 --> 00:25:09,120
that I don't need for myself,

621
00:25:09,120 --> 00:25:10,720
maybe a thing or two for the business,

622
00:25:10,720 --> 00:25:12,920
but then your whole day's gone and you still tell yourself,

623
00:25:12,920 --> 00:25:15,560
yeah, I was garage selling today for eight hours,

624
00:25:15,560 --> 00:25:17,400
and you got nothing to show for it.

625
00:25:18,440 --> 00:25:19,800
Think about it like this.

626
00:25:19,800 --> 00:25:23,080
I mean, we'll start with Max here since he's not here.

627
00:25:23,080 --> 00:25:24,640
Max does a particular thing.

628
00:25:24,640 --> 00:25:26,760
He gets basically all his inventory free.

629
00:25:26,760 --> 00:25:28,200
I mean, I know he does some sourcing

630
00:25:28,200 --> 00:25:30,880
outside of his consignment steel stuff,

631
00:25:30,880 --> 00:25:32,600
but the stuff that gets sent to him,

632
00:25:32,600 --> 00:25:36,400
it's all high margin stuff, all of it,

633
00:25:36,400 --> 00:25:39,040
because he'll, how many thumbs downs

634
00:25:39,040 --> 00:25:41,400
have everybody who's dealt with Max gotten

635
00:25:41,400 --> 00:25:43,440
versus the thumbs ups.

636
00:25:43,440 --> 00:25:46,720
The stuff he gets, I mean, whatever his commission rate is,

637
00:25:46,720 --> 00:25:49,720
it's still enough, it's good margin,

638
00:25:49,720 --> 00:25:52,080
and the stuff he sources that he spends his own

639
00:25:52,080 --> 00:25:54,600
profit dollars on to reinvest his business,

640
00:25:54,600 --> 00:25:58,600
he's able to do that, and he has employees and stuff, sure,

641
00:25:58,600 --> 00:26:01,480
but he still puts in the time, he found a different way,

642
00:26:01,480 --> 00:26:03,120
and look at Mike over here.

643
00:26:03,120 --> 00:26:06,560
He only sends in certain profitable items.

644
00:26:06,560 --> 00:26:09,040
They have to meet a certain metric or threshold.

645
00:26:09,040 --> 00:26:12,760
Look at myself, I deal in the paperback market,

646
00:26:12,760 --> 00:26:17,760
where the scarcity value is there,

647
00:26:18,720 --> 00:26:20,000
because not a lot of people like to deal

648
00:26:20,000 --> 00:26:21,320
in just sole paperbacks,

649
00:26:21,320 --> 00:26:23,320
and people that kind of deal in it do lots,

650
00:26:23,320 --> 00:26:25,080
and even Max does paperback lots.

651
00:26:25,080 --> 00:26:27,360
I'm like, oh, I'd love to have those,

652
00:26:27,360 --> 00:26:30,640
but he has like 50 of them, or three or five.

653
00:26:30,640 --> 00:26:33,840
What I'm getting at here is each one of us

654
00:26:33,840 --> 00:26:37,800
has found a different way to make money in this business.

655
00:26:37,800 --> 00:26:40,240
We're doing what people are not doing

656
00:26:40,240 --> 00:26:42,320
as the status quo or norm.

657
00:26:44,080 --> 00:26:46,240
You listening out there should find

658
00:26:46,240 --> 00:26:48,880
whatever that missing hole in the market,

659
00:26:48,880 --> 00:26:51,880
or what you can do better that the market is not doing,

660
00:26:51,880 --> 00:26:55,800
go do that, and I think you're gonna be A-okay.

661
00:26:55,800 --> 00:26:57,920
That's so true, I mean, listen,

662
00:26:57,920 --> 00:26:59,280
I'll be the first one to tell you,

663
00:26:59,280 --> 00:27:01,600
I am not in this reselling business,

664
00:27:01,600 --> 00:27:04,360
nowhere near 40 hours a week.

665
00:27:04,360 --> 00:27:05,800
You can think of it however you want to think about it,

666
00:27:05,800 --> 00:27:07,160
I could care less, because I know the money,

667
00:27:07,160 --> 00:27:08,160
I'll make it on the backend

668
00:27:08,160 --> 00:27:10,080
for the little bit of time I put in.

669
00:27:10,080 --> 00:27:13,200
So you don't have to, it doesn't have to be

670
00:27:13,200 --> 00:27:15,320
80 hour a week, 16 hour a day,

671
00:27:15,320 --> 00:27:16,480
there's nothing wrong with that,

672
00:27:16,480 --> 00:27:19,400
and there are times where, hey, I have crappy long days,

673
00:27:19,400 --> 00:27:20,760
and I gotta be out in the storage unit,

674
00:27:20,760 --> 00:27:23,920
and it's 30 degrees, and I got a thing,

675
00:27:23,920 --> 00:27:25,840
storage unit full of books, I don't feel like dealing with,

676
00:27:25,840 --> 00:27:27,200
but it's gotta get done.

677
00:27:27,200 --> 00:27:29,640
People, I think resellers, I mean,

678
00:27:29,640 --> 00:27:33,520
I probably shouldn't say this, but resellers are soft,

679
00:27:33,520 --> 00:27:35,680
most of them are cut out for this business,

680
00:27:35,680 --> 00:27:38,400
most of them are not cut out for reselling,

681
00:27:38,400 --> 00:27:40,040
that's just the reality of it,

682
00:27:40,040 --> 00:27:44,040
the listing, the lifting, and I'm on the third floor,

683
00:27:44,040 --> 00:27:45,560
so, and me and Johnny were talking about,

684
00:27:45,560 --> 00:27:49,320
you got no excuses, we're gonna blow them all up right now.

685
00:27:49,320 --> 00:27:51,200
I'm on the third floor, every single book,

686
00:27:51,200 --> 00:27:54,400
CD, DVD, iSource, has to get carried up

687
00:27:54,400 --> 00:27:57,680
four flights of steps, because my house, my apartment,

688
00:27:57,680 --> 00:27:59,800
is not on ground level, there are steps to get up

689
00:27:59,800 --> 00:28:02,480
to the first floor, going up four flights of steps,

690
00:28:02,480 --> 00:28:04,240
carrying every single item all the way up

691
00:28:04,240 --> 00:28:06,920
four flights of steps, labeling it, boxing it,

692
00:28:06,920 --> 00:28:08,760
carrying it back down four flights of steps,

693
00:28:08,760 --> 00:28:12,400
we're talking probably close to 10,000 items a year,

694
00:28:12,400 --> 00:28:14,960
give or take, depending on what the year is,

695
00:28:14,960 --> 00:28:17,960
and Johnny, he just started Amazon again,

696
00:28:17,960 --> 00:28:21,240
probably what, two, two and a half months ago, three months?

697
00:28:21,240 --> 00:28:23,840
No, it's been probably closer to four now.

698
00:28:23,840 --> 00:28:26,720
Four months, four months, he's already,

699
00:28:26,720 --> 00:28:30,720
February would be close to a 10K month for him in sales.

700
00:28:30,720 --> 00:28:33,080
Sorry to put your numbers out there, but too bad.

701
00:28:34,320 --> 00:28:37,640
Four months, he went from zero items,

702
00:28:37,640 --> 00:28:39,640
not a single item, nothing to be found.

703
00:28:39,640 --> 00:28:42,200
His Amazon warehouse was empty, right?

704
00:28:42,200 --> 00:28:44,320
He's walking around, he's looking at all the empty space,

705
00:28:44,320 --> 00:28:46,680
he's thinking about what kind of events he can throw,

706
00:28:46,680 --> 00:28:48,440
and he said, wait a minute, I'm a book seller,

707
00:28:48,440 --> 00:28:51,560
there ain't gonna be no proms going on here, right?

708
00:28:51,560 --> 00:28:54,800
Four months, he's at 10K in sales, from nothing,

709
00:28:54,800 --> 00:28:56,440
and that's just the beginning,

710
00:28:56,440 --> 00:28:59,480
he has boxes and boxes waiting to be checked in.

711
00:28:59,480 --> 00:29:02,400
And he said, he's kind of tired of the,

712
00:29:02,400 --> 00:29:04,680
there's no excuse not to be successful

713
00:29:04,680 --> 00:29:08,040
selling media on Amazon, so I'm gonna let him take away

714
00:29:08,040 --> 00:29:09,320
and kind of lay into you a little bit,

715
00:29:09,320 --> 00:29:10,920
kind of like how I just did.

716
00:29:10,920 --> 00:29:12,600
Sure, I started from nothing,

717
00:29:12,600 --> 00:29:16,320
and I'm making close to 10K in sales now,

718
00:29:16,320 --> 00:29:18,520
and that's just books, ladies and gentlemen,

719
00:29:18,520 --> 00:29:23,520
not CDs, not DVDs, haven't seen anything else but books,

720
00:29:23,520 --> 00:29:26,560
and I'll send in Danielle Steele,

721
00:29:26,560 --> 00:29:30,480
I'll send in Nora Roberts, if the trigger says I can,

722
00:29:30,480 --> 00:29:33,400
and I'm doing, again, I'm doing some things

723
00:29:33,400 --> 00:29:35,480
that most Amazon sellers aren't doing,

724
00:29:35,480 --> 00:29:37,120
I mean, I've talked to Mike about that,

725
00:29:37,120 --> 00:29:39,440
we have two entirely different business models,

726
00:29:39,440 --> 00:29:41,320
my metrics are a lot lower that I send in,

727
00:29:41,320 --> 00:29:43,720
but I do a lot more volume that I send in,

728
00:29:43,720 --> 00:29:48,720
I put in more hours, thus I'm able to make more

729
00:29:50,360 --> 00:29:51,400
on what I'm doing.

730
00:29:51,400 --> 00:29:56,400
So the critical thing here is whatever style of business

731
00:29:57,120 --> 00:29:59,720
you go with, like Mike, he's a lot more particular

732
00:29:59,720 --> 00:30:02,440
when on the things he sends in,

733
00:30:02,440 --> 00:30:04,760
so he probably has, I don't know what your percent

734
00:30:04,760 --> 00:30:07,280
sell through rate is, above half a percent, I think.

735
00:30:07,280 --> 00:30:09,520
Yeah, it definitely is above half.

736
00:30:09,520 --> 00:30:13,880
Mine's lower than that, much lower, probably like half,

737
00:30:13,880 --> 00:30:16,360
and that's okay with me, because I've just sent, sent, sent,

738
00:30:16,360 --> 00:30:19,560
because it costs me as much money and time

739
00:30:19,560 --> 00:30:24,200
to do a $5 book, a $3 book, than it takes to do $100 book,

740
00:30:24,200 --> 00:30:27,240
it's all the same, they all go in the same box, right?

741
00:30:27,240 --> 00:30:29,880
So my methodology is more of how many boxes

742
00:30:29,880 --> 00:30:34,280
do I need to do a day, or first you gotta really assess

743
00:30:34,280 --> 00:30:36,680
your output, how many boxes am I currently doing,

744
00:30:36,680 --> 00:30:39,880
how much on average in profit are my boxes worth,

745
00:30:39,880 --> 00:30:41,720
and then take out your overhead,

746
00:30:41,720 --> 00:30:43,320
and then you can really play with the numbers

747
00:30:43,320 --> 00:30:44,760
in the sky's the limit.

748
00:30:44,760 --> 00:30:46,640
Okay, if I want a million dollars,

749
00:30:46,640 --> 00:30:51,160
and I know that I need to do, and these are BS numbers

750
00:30:51,160 --> 00:30:54,920
I'm pulling out of the wind here, five boxes a day.

751
00:30:54,920 --> 00:30:58,320
Okay, how do I get five boxes a day to send into Amazon,

752
00:30:58,320 --> 00:31:00,480
to make that million dollars in sales?

753
00:31:01,480 --> 00:31:06,480
And do it every day, seven days a week, 35 boxes a week,

754
00:31:06,480 --> 00:31:11,480
365 days a year, that's all you really need to do

755
00:31:11,640 --> 00:31:13,760
once you figure out your numbers.

756
00:31:13,760 --> 00:31:16,720
Numbers are very important apart in any business,

757
00:31:16,720 --> 00:31:19,080
whether you're doing bulk or you're cherry picking,

758
00:31:19,080 --> 00:31:21,320
or you're somewhere in between.

759
00:31:21,320 --> 00:31:26,320
We'll use Tommy Boy here, if he needs to send in

760
00:31:26,400 --> 00:31:29,740
100 VCRs every month, I bet you Tommy Boy will figure out

761
00:31:29,740 --> 00:31:32,880
how to send in 100 VCRs every month if he's clearing,

762
00:31:32,880 --> 00:31:36,760
like, I don't know, $50 of VCR clearing,

763
00:31:36,760 --> 00:31:38,840
so $100 in sales, we'll just say that to make,

764
00:31:38,840 --> 00:31:40,920
for simplistic math.

765
00:31:40,920 --> 00:31:43,000
Bet you he's pulling up all the estate sales,

766
00:31:43,000 --> 00:31:45,640
all the auction houses, all the garage sales,

767
00:31:45,640 --> 00:31:48,080
looking at Facebook, looking at Craigslist.

768
00:31:48,080 --> 00:31:49,400
You know what I'm getting at here?

769
00:31:49,400 --> 00:31:52,980
Work, you gotta do some work, you gotta get some hustle.

770
00:31:52,980 --> 00:31:56,600
You can't just, I don't know, go to the Goodwill Bins

771
00:31:56,600 --> 00:31:58,140
and pray and hope for the best.

772
00:31:58,140 --> 00:32:01,300
I mean, no shame to people that sit at the bins all day,

773
00:32:01,300 --> 00:32:02,280
good for you.

774
00:32:02,280 --> 00:32:05,440
No, there is shame on that because the Goodwill Bins

775
00:32:05,440 --> 00:32:07,680
is gonna close, and if you don't think the Goodwill Bins

776
00:32:07,680 --> 00:32:10,320
is gonna close and you got one stupid source,

777
00:32:10,320 --> 00:32:11,440
it ain't gonna last, Johnny.

778
00:32:11,440 --> 00:32:13,720
They've closed around me, I literally used to have

779
00:32:13,720 --> 00:32:16,000
booksellers that would sit at the stupid bins

780
00:32:16,000 --> 00:32:18,680
all day, every day, guess where they are now?

781
00:32:18,680 --> 00:32:19,800
Out of business.

782
00:32:19,800 --> 00:32:22,280
Unfortunately, you can't rely on this one bin.

783
00:32:22,280 --> 00:32:25,040
It might be great for a period of time, right?

784
00:32:25,040 --> 00:32:27,300
And there's people that are over in the group

785
00:32:27,300 --> 00:32:31,040
that rely on just the bins, and I try to tell these people,

786
00:32:31,040 --> 00:32:34,720
you cannot put all of your eggs in that basket.

787
00:32:34,720 --> 00:32:37,560
You cannot do, listen, it's great while you have it.

788
00:32:37,560 --> 00:32:40,400
I'm not saying don't go, take advantage of it,

789
00:32:40,400 --> 00:32:43,080
but you better have some kind of plan

790
00:32:43,080 --> 00:32:44,360
for when that place closes.

791
00:32:44,360 --> 00:32:46,520
And if you don't think Goodwills are closing,

792
00:32:46,520 --> 00:32:48,880
just go look around on YouTube, they're closing all over.

793
00:32:48,880 --> 00:32:51,560
They're closing by me, Golden State Picker had one

794
00:32:51,560 --> 00:32:54,000
of his biggest Goodwills closed by him.

795
00:32:54,000 --> 00:32:56,640
They're closing, and people that rely,

796
00:32:56,640 --> 00:32:58,480
so what do you do if you only have one source

797
00:32:58,480 --> 00:33:00,000
that you rely on and it closes?

798
00:33:00,000 --> 00:33:02,440
You have nothing immediately overnight.

799
00:33:02,440 --> 00:33:03,720
These people don't have backup plans,

800
00:33:03,720 --> 00:33:06,100
they just, the bins will be here forever.

801
00:33:06,100 --> 00:33:09,680
I'll keep paying a nickel per pound for my stuff.

802
00:33:09,680 --> 00:33:11,360
No, you can't live that life.

803
00:33:11,360 --> 00:33:13,280
It's not gonna work, it might work this year,

804
00:33:13,280 --> 00:33:15,860
maybe for the next two years, maybe the next three years.

805
00:33:15,860 --> 00:33:17,560
That's fine if you plan on getting out of reselling

806
00:33:17,560 --> 00:33:20,800
in that timeframe, but at some point, it ain't gonna work.

807
00:33:20,800 --> 00:33:23,320
It's gonna go bye bye, or prices are gonna go up.

808
00:33:24,240 --> 00:33:25,560
No, absolutely.

809
00:33:25,560 --> 00:33:26,720
So yeah, I stand corrected.

810
00:33:26,720 --> 00:33:28,080
And I like this little role reversal.

811
00:33:28,080 --> 00:33:30,360
I'm the nice guy today, and you're the angry guy today.

812
00:33:30,360 --> 00:33:31,200
This is great.

813
00:33:31,200 --> 00:33:32,020
You gotta work, dude.

814
00:33:32,020 --> 00:33:35,000
I mean, listen, I used to be at CBS endless hours,

815
00:33:35,000 --> 00:33:36,340
and it was a miserable job.

816
00:33:36,340 --> 00:33:39,120
If somebody decided to take a crap on the floor,

817
00:33:39,120 --> 00:33:41,560
I was responsible for cleaning it up.

818
00:33:41,560 --> 00:33:45,000
It happened, it's not just made up stuff.

819
00:33:45,000 --> 00:33:47,920
You gotta actually work to be successful,

820
00:33:47,920 --> 00:33:49,040
whether it's reselling,

821
00:33:49,040 --> 00:33:51,720
whether you have a different type of business,

822
00:33:51,720 --> 00:33:53,960
whether you have a brand you're trying to build,

823
00:33:53,960 --> 00:33:55,500
whether you have a YouTube channel,

824
00:33:55,500 --> 00:33:58,400
whether you're making music, whether you're writing books,

825
00:33:58,400 --> 00:34:00,760
anything that you are doing on your own

826
00:34:00,760 --> 00:34:02,680
as your own business,

827
00:34:02,680 --> 00:34:05,120
there is gonna be trials and tribulations.

828
00:34:05,120 --> 00:34:06,000
And at the end of the day,

829
00:34:06,000 --> 00:34:07,780
the only way you get through it

830
00:34:07,780 --> 00:34:11,080
is doing more or figuring out a way to do something

831
00:34:11,080 --> 00:34:13,400
that none of your competitors are doing,

832
00:34:13,400 --> 00:34:17,140
which you said earlier, you gotta do something different.

833
00:34:17,140 --> 00:34:20,700
Stop going to the Goodwill and buying the polo shirt

834
00:34:20,700 --> 00:34:24,320
that has 50 million listings on eBay.

835
00:34:24,320 --> 00:34:27,560
Stop buying the stuff everybody else is buying.

836
00:34:27,560 --> 00:34:29,560
You're never gonna win.

837
00:34:29,560 --> 00:34:33,480
Right, or pick out the one polo that's worth $50

838
00:34:33,480 --> 00:34:35,060
and leave the other polos behind.

839
00:34:35,060 --> 00:34:37,780
Don't buy the junk polos, buy the only good ones.

840
00:34:37,780 --> 00:34:38,840
Figure that out too.

841
00:34:38,840 --> 00:34:41,500
I mean, that's something that's talked about

842
00:34:41,500 --> 00:34:44,440
solicitly, well, not exclusively, in text group.

843
00:34:44,440 --> 00:34:47,240
You gotta really know what you're doing.

844
00:34:47,240 --> 00:34:48,160
Do your research.

845
00:34:48,160 --> 00:34:50,360
Research is a huge part of this game.

846
00:34:50,360 --> 00:34:52,940
Do you think I knew everything about paperbacks

847
00:34:52,940 --> 00:34:55,240
before I got into them, selling them?

848
00:34:55,240 --> 00:34:57,140
No, I like to read some of them,

849
00:34:57,140 --> 00:35:00,040
but I didn't know all the little intricacies

850
00:35:00,040 --> 00:35:02,760
that went into the little things.

851
00:35:02,760 --> 00:35:05,040
There's tons, tons and tons and tons.

852
00:35:05,040 --> 00:35:07,640
I bet you Max knows tons and tons and tons

853
00:35:07,640 --> 00:35:09,960
about his old inked aquarium books

854
00:35:10,920 --> 00:35:14,600
that Farmer John wrote in Pennsylvania in 1858

855
00:35:14,600 --> 00:35:17,680
from a small Amish community that's renowned.

856
00:35:17,680 --> 00:35:19,600
I don't think that, he does,

857
00:35:19,600 --> 00:35:21,920
but I have a different information set than Max

858
00:35:21,920 --> 00:35:23,840
and there's crossovers between us.

859
00:35:23,840 --> 00:35:27,280
And Mike has a lot of information on the CDs and DVDs

860
00:35:27,280 --> 00:35:30,560
he knows intimately that I have no idea on.

861
00:35:31,480 --> 00:35:32,920
It's not my world.

862
00:35:32,920 --> 00:35:35,720
That's so true, it's you develop,

863
00:35:35,720 --> 00:35:37,400
you gotta be willing to learn.

864
00:35:37,400 --> 00:35:39,000
And for me, like I didn't know nothing

865
00:35:39,000 --> 00:35:42,160
about trade paperbacks probably up until the last year.

866
00:35:42,160 --> 00:35:45,600
And I've pulled out plenty, probably over a thousand dollars

867
00:35:45,600 --> 00:35:47,620
at profit from the trade paperback section

868
00:35:47,620 --> 00:35:50,440
that I used to overlook every single time

869
00:35:50,440 --> 00:35:51,280
when I'm in a store.

870
00:35:51,280 --> 00:35:54,340
So like for those that don't sell on Amazon,

871
00:35:54,340 --> 00:35:55,960
you scan the barcodes of items, right?

872
00:35:55,960 --> 00:35:58,280
So usually like those little crappy trade paperbacks

873
00:35:58,280 --> 00:36:00,680
that Johnny has behind him every single week,

874
00:36:00,680 --> 00:36:02,480
if you're watching on YouTube,

875
00:36:02,480 --> 00:36:03,840
they're usually not worth nothing, right?

876
00:36:03,840 --> 00:36:04,760
So you're just like,

877
00:36:04,760 --> 00:36:06,280
I'm not even gonna bother with that section.

878
00:36:06,280 --> 00:36:08,180
Well, you start getting knowledge,

879
00:36:08,180 --> 00:36:09,840
you start pulling out books that are worth it, right?

880
00:36:09,840 --> 00:36:11,520
All of a sudden you come across that,

881
00:36:11,520 --> 00:36:15,680
the Clue trade paperback from the movie tie-in, $250.

882
00:36:15,680 --> 00:36:18,880
I came across my Halloween trade paperback movie tie-in,

883
00:36:18,880 --> 00:36:22,240
$200, like you start developing things.

884
00:36:22,240 --> 00:36:24,920
And I think just it all reverts back, man,

885
00:36:24,920 --> 00:36:27,240
that resellers ain't about the life no more,

886
00:36:27,240 --> 00:36:31,440
the easy days of just going in and filling up your cart

887
00:36:31,440 --> 00:36:35,560
with profitable items, taking one photo, listening on eBay.

888
00:36:35,560 --> 00:36:36,920
I think them days are gone.

889
00:36:36,920 --> 00:36:39,360
And unfortunately, a lot of resellers

890
00:36:39,360 --> 00:36:40,200
are gonna leave with it,

891
00:36:40,200 --> 00:36:42,560
but it's also a good thing for people out there

892
00:36:42,560 --> 00:36:44,120
that plan on sticking with this, right?

893
00:36:44,120 --> 00:36:48,440
Because less competition, less bozos out there.

894
00:36:48,440 --> 00:36:52,960
One of the things I listed on eBay the other day, Johnny,

895
00:36:52,960 --> 00:36:53,880
now you know me, right?

896
00:36:53,880 --> 00:36:56,200
Sell similar, I'm the sell similar guy.

897
00:36:57,200 --> 00:36:58,760
No details filled out, dude, at all.

898
00:36:58,760 --> 00:36:59,880
No details, nothing.

899
00:36:59,880 --> 00:37:01,960
Like nothing for Metallica at all.

900
00:37:01,960 --> 00:37:04,720
Like it just like blows my mind that

901
00:37:04,720 --> 00:37:06,760
why are we wasting time listing something

902
00:37:06,760 --> 00:37:08,080
if we're not doing it right, right?

903
00:37:08,080 --> 00:37:10,720
If it just doesn't make, if you wanna do that,

904
00:37:10,720 --> 00:37:11,760
just go sell on Amazon,

905
00:37:11,760 --> 00:37:13,200
where all the information's already there for you.

906
00:37:13,200 --> 00:37:15,320
Don't sell on eBay, you're never gonna get a sale.

907
00:37:15,320 --> 00:37:16,560
You don't even put the band name,

908
00:37:16,560 --> 00:37:19,360
the year the cassette came out, the title of the cassette.

909
00:37:19,360 --> 00:37:22,120
Like, holy smokes, I wonder why none of you bozos

910
00:37:22,120 --> 00:37:23,960
are getting sales, let's be real.

911
00:37:23,960 --> 00:37:25,320
Nobody wants your junk.

912
00:37:25,320 --> 00:37:27,480
And if they did, they can't find it

913
00:37:27,480 --> 00:37:30,040
because you ain't got no details filled out.

914
00:37:30,040 --> 00:37:31,880
Like it's crazy to me.

915
00:37:31,880 --> 00:37:35,280
There's very few things that you can list on eBay.

916
00:37:35,280 --> 00:37:36,840
You don't really need anything else

917
00:37:36,840 --> 00:37:38,920
besides a title and maybe a photo.

918
00:37:38,920 --> 00:37:42,920
If I put on there Stephen King It signed

919
00:37:42,920 --> 00:37:44,760
and just have a photograph of his signature

920
00:37:44,760 --> 00:37:48,680
on the title page, it'll sell, no questions asked.

921
00:37:48,680 --> 00:37:52,720
But if I just put a generic, well, Stephen King It,

922
00:37:52,720 --> 00:37:56,400
it'll probably sell not as fast, but it'll take a minute.

923
00:37:56,400 --> 00:38:01,040
Now, if I put no name, poor author, weird title

924
00:38:01,040 --> 00:38:04,280
no one's ever heard of, do that same methodology,

925
00:38:04,280 --> 00:38:05,120
it'll never sell.

926
00:38:06,000 --> 00:38:07,280
Yeah, I think we're gonna wrap it up here.

927
00:38:07,280 --> 00:38:10,440
There's nothing wrong with moving on from reselling.

928
00:38:10,440 --> 00:38:11,720
But at the end of the day,

929
00:38:11,720 --> 00:38:13,200
don't try blaming it on the platform.

930
00:38:13,200 --> 00:38:14,880
So I'm here to tell you, I love eBay.

931
00:38:14,880 --> 00:38:16,560
I get sales on eBay every single week

932
00:38:16,560 --> 00:38:18,160
and I don't do much work, Johnny.

933
00:38:18,160 --> 00:38:20,560
I'm on like a two month streak of getting

934
00:38:20,560 --> 00:38:23,480
at least one sale every single week, listing one item.

935
00:38:23,480 --> 00:38:24,800
This last week was three items

936
00:38:24,800 --> 00:38:25,960
because I just wanted the list.

937
00:38:25,960 --> 00:38:27,720
I had some desirable items.

938
00:38:27,720 --> 00:38:29,600
That's the craving, the urge.

939
00:38:29,600 --> 00:38:31,680
They'll be sold by the time,

940
00:38:31,680 --> 00:38:32,760
the middle of the week rolls around,

941
00:38:32,760 --> 00:38:33,920
my three items will be sold.

942
00:38:33,920 --> 00:38:34,840
I already sold two of them.

943
00:38:34,840 --> 00:38:37,400
So I think we have to reflect on ourselves.

944
00:38:37,400 --> 00:38:40,240
And if you move away from reselling, who cares?

945
00:38:40,240 --> 00:38:43,000
We've all failed things in our lives.

946
00:38:43,000 --> 00:38:45,040
I wanted to be a professional football player.

947
00:38:45,040 --> 00:38:47,760
Look at me now, Johnny, I'm sitting here with you.

948
00:38:47,760 --> 00:38:50,280
I'm not doing anything related to catching footballs

949
00:38:50,280 --> 00:38:51,520
or tackling anybody.

950
00:38:51,520 --> 00:38:53,840
So it's like, I accepted the fact

951
00:38:53,840 --> 00:38:56,240
I'm never gonna be on the Dallas Cowboys, right?

952
00:38:56,240 --> 00:38:58,880
I'm never gonna be, growing up, I thought,

953
00:38:58,880 --> 00:39:01,680
hey, I'd be in a suit and tie.

954
00:39:01,680 --> 00:39:03,520
I'd be some kind of businessman.

955
00:39:03,520 --> 00:39:06,960
Now I wear Michael Myers hoodies and graphic t-shirts

956
00:39:06,960 --> 00:39:08,600
and people think I'm some kind of hobo

957
00:39:08,600 --> 00:39:10,280
that lives under the underpass.

958
00:39:10,280 --> 00:39:11,600
And I'm perfectly fine with that.

959
00:39:11,600 --> 00:39:12,880
And it's the same with business.

960
00:39:12,880 --> 00:39:15,840
You try things, if they don't work, it's fine to move on.

961
00:39:15,840 --> 00:39:18,680
You just have to realize that at the end of the day,

962
00:39:18,680 --> 00:39:20,800
you are the sole responsibility,

963
00:39:20,800 --> 00:39:22,720
whether or not you succeed

964
00:39:22,720 --> 00:39:24,320
or whether you fail at reselling.

965
00:39:24,320 --> 00:39:26,120
And there's, you can't blame nobody else.

966
00:39:26,120 --> 00:39:28,040
You get banned, you probably deserve to be banned.

967
00:39:28,040 --> 00:39:30,960
98% of bans are probably valid.

968
00:39:30,960 --> 00:39:33,520
If you can't handle the rising fees, then that's on you.

969
00:39:33,520 --> 00:39:35,960
You can't find items cheap enough, more desirable items.

970
00:39:35,960 --> 00:39:38,720
So we appreciate you watching over on YouTube,

971
00:39:38,720 --> 00:39:40,680
listening out there on all the podcast platforms.

972
00:39:40,680 --> 00:39:43,280
And we'll talk to you in next week's episode.

973
00:39:43,280 --> 00:39:44,880
Thanks for listening to another episode

974
00:39:44,880 --> 00:39:46,920
of the Resellers Mindset Podcast.

975
00:39:46,920 --> 00:39:49,240
Today's full episode and all previous episodes

976
00:39:49,240 --> 00:39:51,360
are available to all YouTube members

977
00:39:51,360 --> 00:39:54,160
along with the weekly Zoom call and private Discord.

978
00:39:54,160 --> 00:39:57,360
Head on over to youtube.com backslash to use book guy

979
00:39:57,360 --> 00:40:22,360
and consider joining for as little as 2.99 a month.

