1 00:00:00,000 --> 00:00:03,440 Welcome back to another episode of the Resellers Mindset Podcast. 2 00:00:03,440 --> 00:00:06,960 My name is Mike, also known as the used book guy on YouTube, along with my friend 3 00:00:06,960 --> 00:00:09,080 and fellow full-time reseller, Johnny B. 4 00:00:09,440 --> 00:00:12,680 We help people start and grow their reselling businesses from the ground up. 5 00:00:12,920 --> 00:00:16,600 We also have a weekly zoom call and private discord for all YouTube members. 6 00:00:16,800 --> 00:00:21,160 Head on over to youtube.com backslash use book guide to join the channel and gain 7 00:00:21,160 --> 00:00:25,400 access to the full length podcast zoom call and private discord today. 8 00:00:25,640 --> 00:00:27,320 Let's get into this week's episode. 9 00:00:27,800 --> 00:00:28,480 What is up, everybody? 10 00:00:28,480 --> 00:00:33,040 Welcome in another episode, resellers mindset podcast, Mike here alongside Johnny. 11 00:00:33,040 --> 00:00:36,400 Today is going to be a very fun, interesting topic. 12 00:00:36,400 --> 00:00:40,360 And we're going to talk about basically using the tools, the platform allows 13 00:00:40,360 --> 00:00:42,800 you to use to increase your sales. 14 00:00:42,800 --> 00:00:43,040 Right? 15 00:00:43,040 --> 00:00:45,960 So with Amazon, I'm the Amazon guy. 16 00:00:46,000 --> 00:00:47,640 Johnny is the eBay guy with Amazon. 17 00:00:47,960 --> 00:00:53,600 Really the tools Amazon gives you as a platform isn't the best, but there are 18 00:00:53,600 --> 00:00:58,560 softwares that Amazon lets the software to get access to their API, which in turn you 19 00:00:58,560 --> 00:01:01,120 can use to increase your business. 20 00:01:01,120 --> 00:01:03,520 So I'm going to let Johnny take it away with eBay. 21 00:01:03,520 --> 00:01:07,360 I know that we were kind of talking a little bit about this before the call and kind 22 00:01:07,360 --> 00:01:12,080 of the decision to promote listings or not promote listings. 23 00:01:12,080 --> 00:01:16,200 And before you say anything, it's like, I feel like there's one side is like 24 00:01:16,200 --> 00:01:21,840 completely against it, like I shouldn't have to pay to for my items to be seen 25 00:01:21,840 --> 00:01:27,400 and sell and then people like myself and you are on the other side where, Hey, 26 00:01:27,840 --> 00:01:33,720 if I got to pay an extra, you know, five, 10% to have my items seen and actually 27 00:01:33,720 --> 00:01:35,840 sell, then that's just the cost of doing business. 28 00:01:35,840 --> 00:01:37,240 So take us away here. 29 00:01:38,400 --> 00:01:39,000 Yay. 30 00:01:39,080 --> 00:01:41,880 And yes, I'm on the promoted bandwagon. 31 00:01:42,320 --> 00:01:46,400 Um, as far as the exact percentage to promote it, I'm going to leave 32 00:01:46,400 --> 00:01:47,680 that to your discretion. 33 00:01:47,680 --> 00:01:52,440 Um, I would say whatever you can afford to and still maintaining some profit 34 00:01:52,440 --> 00:01:54,040 for yourself would be ideal. 35 00:01:54,080 --> 00:01:56,080 What that magical number is to you. 36 00:01:56,320 --> 00:01:57,520 That's for you to decide. 37 00:01:59,000 --> 00:02:03,920 And so promoted listings, what they do essentially is you give them a 38 00:02:03,920 --> 00:02:10,560 percentage and they will raise where your placement is on items of similar 39 00:02:10,600 --> 00:02:15,280 ilk when somebody is typing, typing on eBay, like let's say you're searching 40 00:02:15,280 --> 00:02:20,040 for the Flintstones book and there's 10 of them, right? 41 00:02:20,360 --> 00:02:25,160 So instead of position eight at 0%, you, even though you did everything right 42 00:02:25,160 --> 00:02:30,840 on eBay and as to the other 10 people, it may be to position three. 43 00:02:30,840 --> 00:02:35,080 If you go up to like 5% promoted as a, for instance, now you pay a little 44 00:02:35,080 --> 00:02:38,640 bit more percentage wise, you may get up to that number one slot. 45 00:02:39,400 --> 00:02:43,960 Um, what's too much to maintain number one again, I'm going to tell you to use 46 00:02:43,960 --> 00:02:45,280 your discretion there. 47 00:02:45,600 --> 00:02:50,920 Um, when you're making very little money, it's probably too much percentage wise. 48 00:02:51,560 --> 00:02:56,000 Now, no, no way before we, before you continue on down the rabbit hole, I'm 49 00:02:56,000 --> 00:02:57,840 going to, I'm going to play devil's advocate here. 50 00:02:57,840 --> 00:03:01,480 So you're saying I have the perfect listing on eBay. 51 00:03:01,720 --> 00:03:01,960 Yeah. 52 00:03:02,000 --> 00:03:07,680 All the item descriptions, everything, you know, 10 photos, at least 53 00:03:08,120 --> 00:03:12,280 everything's the perfect listing and you come along with the same item. 54 00:03:12,280 --> 00:03:13,600 All you gots the title. 55 00:03:14,200 --> 00:03:14,560 Sure. 56 00:03:14,560 --> 00:03:21,200 And you're going to promote at 15% that your listing is going to appear to the 57 00:03:21,200 --> 00:03:26,280 customers before my listing, which is done correctly, you're just going to be 58 00:03:26,280 --> 00:03:30,000 up there because you're willing to give eBay a cut of your money. 59 00:03:30,600 --> 00:03:31,000 Yes. 60 00:03:31,360 --> 00:03:34,520 So I would have a inferior listing to yours. 61 00:03:35,000 --> 00:03:39,080 Um, you may hold position number two, but because I'm paying eBay more money, 62 00:03:39,080 --> 00:03:42,000 you're, I'm going to hold position number one in theory. 63 00:03:42,320 --> 00:03:46,400 And let's say the other guys were not promoting you and I were, you're paying 64 00:03:46,400 --> 00:03:50,720 5%, I'm paying 15%, your listing is better, but I'm paying more money. 65 00:03:50,720 --> 00:03:54,360 I'm probably going to win as far as placement goes. 66 00:03:54,520 --> 00:03:58,320 You see, you're basically saying that it's pay to win. 67 00:03:59,200 --> 00:04:03,320 I am saying that, uh, or it's paid a bleed through the nose. 68 00:04:03,360 --> 00:04:07,800 Um, because if you're listing a $20 book and you're giving them 15% 69 00:04:07,800 --> 00:04:12,840 promoted for instance, you're clearing very little of that $20 sale. 70 00:04:13,480 --> 00:04:18,080 Is there a limit on how many promoted listings they'll put at the top of the 71 00:04:18,080 --> 00:04:18,480 page? 72 00:04:18,480 --> 00:04:22,440 Like say if it's like a really common DVD, right? 73 00:04:22,840 --> 00:04:27,920 And, uh, there's 300 sellers and 200 of them are promoting. 74 00:04:27,920 --> 00:04:32,480 Like, are you always going to see all of the promoters before the organic or do 75 00:04:32,480 --> 00:04:34,200 they like limited at some point? 76 00:04:34,200 --> 00:04:38,760 Like I'm only going to see like maybe three promoted before an organic or I 77 00:04:38,760 --> 00:04:39,240 don't know. 78 00:04:40,240 --> 00:04:42,960 Well, if you're unpromoted, you may not even show up at all. 79 00:04:42,960 --> 00:04:47,080 You may be on page four for whatever reason with all the junk and like, oh, 80 00:04:47,080 --> 00:04:48,240 there, there I am. 81 00:04:48,280 --> 00:04:48,920 Look at me. 82 00:04:49,240 --> 00:04:54,960 Um, as far as a limit goes, I'm unsure if they cap it at, okay, only the top 83 00:04:54,960 --> 00:04:58,120 10 promoted or at the top, everybody else gets rank and filed. 84 00:04:58,120 --> 00:05:01,560 However, I'm not sure how it works, like how that exactly works. 85 00:05:01,560 --> 00:05:05,080 I'm sure there's some rhyme or reason that may change from update to update 86 00:05:05,120 --> 00:05:06,480 because algorithm stuff. 87 00:05:07,040 --> 00:05:11,520 Um, but that's not to say the pay to win people, higher promoted people are 88 00:05:11,520 --> 00:05:15,800 always going to be up there at number one, just odds are higher is what I, is 89 00:05:15,800 --> 00:05:17,080 exactly what I'm saying. 90 00:05:17,120 --> 00:05:19,160 I'm not saying it's a written in stone. 91 00:05:19,400 --> 00:05:21,480 There's just a lot of unknowns about eBay. 92 00:05:21,480 --> 00:05:25,680 And like I was just mentioning before, every update, the knowns become unknown 93 00:05:25,680 --> 00:05:28,920 again, cause things change and the deck gets reshuffled. 94 00:05:28,920 --> 00:05:34,800 I promote all my stuff on eBay, the little bit I have, uh, I, I, for me, uh, 95 00:05:34,840 --> 00:05:40,440 you know, being a solely Amazon seller, uh, there's just cost of businesses, like 96 00:05:40,480 --> 00:05:41,840 it's cost of doing business. 97 00:05:41,880 --> 00:05:48,000 Like you have to figure out a way to get that extra three to 10%, whatever 98 00:05:48,000 --> 00:05:53,200 you're comfortable promoting at, because at the end of the day, everybody 99 00:05:53,200 --> 00:05:56,400 else is going to do it that wants to get their stuff to sell, so it's going to 100 00:05:56,400 --> 00:06:00,720 be like, if I switch this into the Amazon world, it's when people yell at me about 101 00:06:00,920 --> 00:06:02,680 undercutting prices, buy a penny. 102 00:06:03,120 --> 00:06:07,920 Well, if the buy box is going to go to me for a penny, then I'm going to undercut 103 00:06:08,160 --> 00:06:12,560 all day long and people will, oh, you're creating an environment where everything's 104 00:06:12,560 --> 00:06:15,360 tanking well, if I don't do it, Johnny's going to do it. 105 00:06:15,520 --> 00:06:17,760 If me and Johnny ain't going to do it, Bob's going to do it. 106 00:06:17,760 --> 00:06:22,040 Like there's, there's always somebody else that wants to get the, I guess, upper, 107 00:06:22,040 --> 00:06:26,160 I think we have to expand, like if I don't do it, and you can't, you can't do it. 108 00:06:26,160 --> 00:06:32,960 accept the fact that at the end of the day, Johnny, we're like, we're business enemies, right? Like, 109 00:06:33,440 --> 00:06:39,120 you're my competitor. It's like, that's exactly it. We are everybody's competitors, right? Yeah, 110 00:06:39,120 --> 00:06:42,640 we can all sit down, kumbaya and everything like that. But at the end of the day, like, 111 00:06:43,600 --> 00:06:47,680 everybody wants to make the money and not everybody's stuff is going to sell, especially 112 00:06:47,680 --> 00:06:51,840 if it's something, you know, that's more unique and might take a while to sell. Are you willing 113 00:06:51,840 --> 00:06:56,560 to not get the sale because you don't want to promote an item for 5%. And that's like, 114 00:06:56,560 --> 00:07:03,360 that's an honest question. Like you, that stuff may never sell because you think that eBay's, 115 00:07:03,360 --> 00:07:08,800 eBay's ripping you off because now you got to promote it 2% at least. And it's like, 116 00:07:09,680 --> 00:07:15,520 listen, the fees are always going to go up. They're never going to go down. You have to figure out 117 00:07:15,520 --> 00:07:21,040 ways to get margin back in your business and promoted listings. If you're an eBay seller, 118 00:07:21,040 --> 00:07:27,360 I know there's people out there. I don't promote and I'm making trillions. Okay, you are a unicorn 119 00:07:27,360 --> 00:07:32,960 out there in the world of unicorns. It's just, I think you're selling bars of gold. I'm going to 120 00:07:32,960 --> 00:07:39,520 say you don't need to promote if you're selling bars of gold. Most common eBay sellers, everything 121 00:07:39,520 --> 00:07:46,880 sellers, even some of the more popular niches like media, clothing, shoes, their the saturation 122 00:07:46,880 --> 00:07:53,200 is higher than it's ever been. You have, I personally believe you have to promote if you're 123 00:07:53,200 --> 00:07:58,560 going to sell media on eBay. I don't, I don't think there's any, I think you still can have a business, 124 00:07:58,560 --> 00:08:06,720 but you're going to need lots and lots of listings and lots and lots of quality items to get traffic 125 00:08:06,720 --> 00:08:12,240 to your listings. I don't think, you know, you can have a junk eBay store, right? Maybe you're 126 00:08:12,240 --> 00:08:17,440 somebody that sells media and you list everything you get and you don't promote. I think you get 127 00:08:17,440 --> 00:08:22,480 into water. I think you sell nothing ever. Right. There's two ways to go on eBay. You can go 128 00:08:23,600 --> 00:08:31,680 high ASP, low small store or smaller store, or you can go high volume with low margin. 129 00:08:31,680 --> 00:08:38,320 You just need to list so many, like you were saying, like a lot. Because the main thing in media, 130 00:08:38,320 --> 00:08:44,000 no matter which way, well, at least on the volume end, it's about multi-quantity orders. That's 131 00:08:44,000 --> 00:08:47,600 where you're going to make your money because your prices are so cheap. I want that. I want that. I 132 00:08:47,600 --> 00:08:53,920 want that. The prices are so good. Everybody wants a deal. If you're the low man, you got all the 133 00:08:53,920 --> 00:08:59,760 goods. I mean, hey, why not? Versus the higher end guy, the guy selling all East Impress books. 134 00:08:59,760 --> 00:09:05,760 That's his store, East Impress, right? Well, he's selling, I don't know, $100 plus books. 135 00:09:05,760 --> 00:09:12,000 He doesn't need as many sales as the volume guy, but maybe they're making the same. It's just the 136 00:09:12,000 --> 00:09:17,120 volume guy selling like 30 items a day and East Impress guy selling two, and they're making the 137 00:09:17,120 --> 00:09:23,120 same amount of money. I know this is fact, and I know you're, at least I hope you're going to agree 138 00:09:23,120 --> 00:09:30,320 with my next statement is that eBay would be a better platform if the listing that was done the 139 00:09:30,320 --> 00:09:35,760 best showed up at the top of the search results. It used to be that way. And yes, I do agree with 140 00:09:35,760 --> 00:09:40,320 you. Promoted listings are fairly new. I think they're less than five years old. I think it's 141 00:09:40,320 --> 00:09:44,560 maybe two years, maybe three that they've had promoted listing. It used to not be a thing. 142 00:09:45,600 --> 00:09:50,400 Now that it is a thing, it's again, going back to the word competitor here, it's become a more 143 00:09:50,400 --> 00:09:56,640 competitive market. Because the more tools eBay gives us or Amazon gives us, the more competitive 144 00:09:56,640 --> 00:10:02,160 environment it has to be because you got to master something else now and dial it in exactly. You 145 00:10:02,160 --> 00:10:07,280 also got to know your market. The clothing seller may not have to promote as high as the media 146 00:10:07,280 --> 00:10:12,800 seller as a, for instance, maybe the clothing seller has to pay less. The media guy has to pay 147 00:10:12,800 --> 00:10:17,680 more even though the media guy's items are worth less, but that's just the name of that category. 148 00:10:17,680 --> 00:10:22,560 That's the game you got to play. What do you say to the person that's like, I don't know, maybe 149 00:10:22,560 --> 00:10:28,240 they've been selling on eBay for a while before promoted listings started. Maybe they're stuck in 150 00:10:28,240 --> 00:10:35,520 their ways, they're stubborn, and they say, I'm not going to pay eBay an extra 3% for promoted 151 00:10:35,520 --> 00:10:41,040 listings. Maybe they're just setting their ways. How would you go about convincing somebody like 152 00:10:41,040 --> 00:10:48,320 that to try out promoted listings? Exactly how I'd word it. I would say give it a three-month 153 00:10:48,320 --> 00:10:53,120 cycle at a percentage that you're comfortable giving away right now. If you don't like it, 154 00:10:54,880 --> 00:11:01,760 dial it back or turn it off. Give it a solid three months. Here's a good experiment for you 155 00:11:01,760 --> 00:11:06,800 as far as figuring out where your listings are currently ranking. I would take 10 common items. 156 00:11:06,800 --> 00:11:13,360 They don't have to be gold items. Search on a different web browser like incognito mode or go 157 00:11:13,360 --> 00:11:19,120 to your friend's house and search on their computer for those 10 items and see where you're 158 00:11:19,120 --> 00:11:24,640 ranking as far as where it's sorting your items. Then look at the people that are ranked higher 159 00:11:24,640 --> 00:11:29,680 than you. Why is that? Is it their title structure? Maybe you can glean some ideas to help your 160 00:11:29,680 --> 00:11:35,280 listings, but you can also extrapolate maybe they're just promoting higher than I am and what is that 161 00:11:35,280 --> 00:11:41,280 promoted percent at? Maybe I'm under promoting. That's why I can't give you exact numbers because 162 00:11:41,280 --> 00:11:47,520 what works for me and my stuff because I'm vintage. I sell some newer stuff too, but I know where to 163 00:11:47,520 --> 00:11:53,600 dial that in at for me. I can't tell you if you're the textbook guy what you need to do because books 164 00:11:53,600 --> 00:11:58,480 just like clothing, there's all kinds of different books. It really depends. If you're not an 165 00:11:58,480 --> 00:12:03,360 exterior and everything bookseller, I can't help you. There's no way for me to even start to help 166 00:12:03,360 --> 00:12:14,480 you. I'm putting you on the spot with everything today. Sure. You have 5%. 5% is what we're going 167 00:12:14,480 --> 00:12:23,600 to promote at. Would it be better to promote your listings at 5% or run a sale for 5% off? 168 00:12:26,000 --> 00:12:31,440 I would choose promotion over the sale, honestly. I'm just curious. I was just curious what your 169 00:12:31,440 --> 00:12:41,200 take was there. Speaking of sales, sales are good. I've talked to other book and media sellers. 170 00:12:41,840 --> 00:12:49,200 Percents don't perform as well in media on eBay as buy something, get something for free does. 171 00:12:49,840 --> 00:12:56,240 Now, I'm public with this, so I don't mind sharing it in my other groups. I do two for two. You buy 172 00:12:56,240 --> 00:13:04,000 two items, you get two items free. That sounds much better to a customer than, I don't know, 173 00:13:04,000 --> 00:13:13,040 a 10% off sale. I think you're right because you would argue that because we already just said you 174 00:13:13,040 --> 00:13:17,440 could have the best listing out there and you would even argue you could have the best price out there. 175 00:13:18,560 --> 00:13:22,960 The promoted listing will always show up even if they're charging $100 and their 176 00:13:22,960 --> 00:13:27,920 promotion at 100% is going to charge up over years that you're charging one penny for because 177 00:13:27,920 --> 00:13:37,600 they're promoting theirs and you're not promoting. Right, I think so. You may be position number two, 178 00:13:38,800 --> 00:13:42,800 but if they're paying, I don't know, 80% promoted, how do you compete with that? 179 00:13:44,320 --> 00:13:49,600 They're probably losing money at 80% to be fair because that's just the promoted fees. There's 180 00:13:49,600 --> 00:13:54,800 other fees in addition that eBay tax on than just promoted. You got to keep that in. You got to know 181 00:13:54,800 --> 00:13:59,040 your numbers. We talk about that a lot. You got to know your numbers, right? That implies to the 182 00:13:59,040 --> 00:14:05,920 promoted percent that you're going to give eBay because that tax on. For the guy that's not 183 00:14:05,920 --> 00:14:10,160 promoting or programming it, I don't know, the standard, what is it now, 2%? 2%, yeah. 184 00:14:12,240 --> 00:14:17,680 Let's say everybody else, let's say the market's at 8% and you're at two. You're not at the market 185 00:14:17,680 --> 00:14:22,640 value, but most every other seller is. Yeah, there's some guys that are just set in their ways 186 00:14:22,640 --> 00:14:27,120 like we were saying that are at zero. You're going to rank above the zero guys. Maybe you did a better 187 00:14:27,120 --> 00:14:30,880 listing, so maybe you're going to rank a little bit higher than the promoted guys. The guys 188 00:14:31,840 --> 00:14:35,360 on the upper echelon as far as percent, I still think they're going to be above you at the end 189 00:14:35,360 --> 00:14:42,320 of the day. I still think that people, when they're searching for something to buy online, 190 00:14:42,320 --> 00:14:49,680 are highly likely to just click the first result they see. They don't even understand that it's a 191 00:14:49,680 --> 00:14:55,760 promoted listing. They're not even going to price shop around. If there's 100 copies of the same 192 00:14:55,760 --> 00:15:00,400 thing and they search for that specific item, maybe they're searching for the Halloween DVD. 193 00:15:01,200 --> 00:15:06,800 And the first one that pops up, the price seems decent. They're just clicking on it and buying 194 00:15:06,800 --> 00:15:11,760 it. I think a lot of resellers, because a lot of us are cheapos, we like to shop deals, 195 00:15:11,760 --> 00:15:18,880 like when we shop for something on eBay as an eBay seller, we scroll through the listings and we think 196 00:15:18,880 --> 00:15:24,400 that customers do the same thing. I would argue it's the complete opposite. I think customers 197 00:15:24,400 --> 00:15:29,200 are clicking through one of the first three that they see and that's it. I know that you can say, 198 00:15:29,200 --> 00:15:34,320 oh, you got to at least be on the first page. I think you got to be on the top half of the first 199 00:15:34,320 --> 00:15:39,280 page of 10 results only. You got to at least be on page one at least to have a hope and a prayer. 200 00:15:39,280 --> 00:15:44,080 Yeah. I think I know like, oh, I don't want to pay. Like honestly, if you don't, 201 00:15:45,920 --> 00:15:52,880 this is a hot take coming in here, but I really don't care. If you don't have five to 10% margin 202 00:15:52,880 --> 00:16:00,560 in your business to promote, the game ain't for you. You're doing it wrong. The reselling game 203 00:16:00,560 --> 00:16:05,920 ain't for you. I mean, the reselling business thrives on high margins, right? That's how a lot 204 00:16:05,920 --> 00:16:13,360 of us make a lot of our money. If you can't squeeze out an extra seven, 8% to actually sell your items, 205 00:16:14,000 --> 00:16:20,160 unfortunately, I don't want to hear, listen, we don't care. I don't want to hear no complaining 206 00:16:20,160 --> 00:16:26,720 about no sales because this tool is a proven way to have your items rank higher. Yes, it's pay to 207 00:16:26,720 --> 00:16:33,440 win. Somebody get tissues for the people yelling out there right now that I'm never going to promote, 208 00:16:33,440 --> 00:16:39,360 it's more fees. Guess what? That's the reality of the game we are playing. It's perfectly fine if 209 00:16:39,360 --> 00:16:45,120 you don't want to do it, but I can't expect the same results of somebody that's promoting all 210 00:16:45,120 --> 00:16:50,240 their stuff at X%. That's just the reality of it. Now here's some different perspective 211 00:16:52,000 --> 00:16:56,640 since we're talking about searching on eBay. So yeah, you do the search thing and then you 212 00:16:56,640 --> 00:17:00,960 filter or use left-hand navigation. Hey, I want just the guys with free shipping. So the guy at 213 00:17:00,960 --> 00:17:05,280 50% that's charging shipping, he's going to get filtered out. He's going to go away. 214 00:17:07,120 --> 00:17:11,920 But like you were saying, how many people are actually using left-hand navigation or filtering 215 00:17:11,920 --> 00:17:21,600 versus the ones that are? The other thing is the guys that are at zero promoted, not promoting at 216 00:17:21,600 --> 00:17:26,960 all, we're not saying you're going to get zero sales altogether. We're just saying it's a very 217 00:17:26,960 --> 00:17:36,480 uphill battle for you versus the guys that are. I think if you're at zero, you really need to be in 218 00:17:36,480 --> 00:17:43,520 the high volume game or you need to have no competitors. So really rare, rare stuff. 219 00:17:44,320 --> 00:17:48,480 Then I could see an argument for not using promoted in those two scenarios, but even the 220 00:17:48,480 --> 00:17:53,040 volume guys, I still think you need to promote at the minimum of two. But if you're the super rare 221 00:17:53,040 --> 00:17:58,560 guy, maybe you don't need to promote. If you've got the one copy of whatever this is, 222 00:18:01,440 --> 00:18:03,680 I'll make the statement that you don't really need to promote. 223 00:18:04,640 --> 00:18:09,760 Yeah, I think you're right. I think there are certain business models that can get away with 224 00:18:09,760 --> 00:18:17,520 it, but the actuality of probably 95% of the people listening to this is we sell in categories 225 00:18:17,520 --> 00:18:21,680 where there's lots of other people. We're not selling super rare items. So I think 226 00:18:21,680 --> 00:18:27,120 you, I think everybody needs at least, give it a week. Even if you don't want to do Johnny B's 227 00:18:27,120 --> 00:18:33,600 crazy three month trial to see if you can make the Marines, the eBay Marine Corp. Give it a week, 228 00:18:33,600 --> 00:18:39,680 give it a weekend and just test it out. And you should have the margin anyway. I know, listen, 229 00:18:39,680 --> 00:18:48,080 I sell on Amazon, they take all your money. So me giving eBay an extra 5, 10%. Hey, you ain't got 230 00:18:48,080 --> 00:18:53,840 nothing on Jeff over there, right? Like, I think a lot of people just, like you said, eBay has 231 00:18:53,840 --> 00:18:59,120 changed a lot over recent years, just didn't used to be a thing. So everybody thinks, oh my God, 232 00:18:59,120 --> 00:19:05,200 eBay is just trying to get more money. Well, they are a business that would like to make as much 233 00:19:05,200 --> 00:19:10,320 money as possible like any other selling platform. It's an option. You're not forced to. It's an 234 00:19:10,320 --> 00:19:16,720 option, boys and girls. Yeah, but see, the problem is with you saying it's an option is all the sissies 235 00:19:16,720 --> 00:19:21,200 come out and whine that they don't get sales, but they don't promote nothing. So like, yeah, 236 00:19:21,200 --> 00:19:25,920 that's fair. Yeah, that's the argument that it's unfair because it's pay to win. And I feel like I 237 00:19:25,920 --> 00:19:32,160 shouldn't have to pay to promote my items because I, you know, I shouldn't have to. This is unnecessary. 238 00:19:32,160 --> 00:19:39,520 It's unfair to me. Why do I got to pay to have my items seen? Right. So here's another tool eBay has, 239 00:19:39,520 --> 00:19:46,080 sending offers. Some people believe in sending offers. If you don't have offers on, we can't be 240 00:19:46,080 --> 00:19:53,040 friends. Unless we're talking about that situation where you're selling something you know is going 241 00:19:53,040 --> 00:20:00,960 to sell, it's highly in demand. I think even if you have no intentions on taking an offer, 242 00:20:00,960 --> 00:20:08,880 you have offers turned on because I solely believe and I don't have like solid, you know, hard evidence, 243 00:20:08,880 --> 00:20:15,120 but there's been cases where I got offers on the item and I declined it or I countered and then the 244 00:20:15,120 --> 00:20:21,600 items sold for full price right away. So I do think offers play some kind of activity in the 245 00:20:21,600 --> 00:20:28,080 algorithm for those items. I think everybody should have offers on and I don't want to hear somebody 246 00:20:28,080 --> 00:20:33,920 send me, I'm tired of people sending me one nickel offers on my items. Who cares? 247 00:20:33,920 --> 00:20:36,640 You're not taking their nickels. You counter it. 248 00:20:36,640 --> 00:20:44,000 Yet again, we don't care, right? Like you have to have this on. So it not only does it boost your 249 00:20:44,000 --> 00:20:48,560 items, you're going to be able to get sales. I take offers all the time. Oh, well, why are you 250 00:20:48,560 --> 00:20:54,480 taking five hours less for an item? Well, I got it for a dollar. Like why am I trying to hang on 251 00:20:54,480 --> 00:21:00,080 and get every penny out of every item? You are going to go away real quick as a reseller playing 252 00:21:00,080 --> 00:21:08,400 that game. Right. And on offers, they'll send you a, well, I can get it here for blah. I can get it. 253 00:21:08,400 --> 00:21:13,280 I don't really interact with these people that send long winded messages of why they think it's 254 00:21:13,280 --> 00:21:18,560 priceless way. I just send them, I just, I just focus on the dollars. They sent me this. 255 00:21:18,560 --> 00:21:21,760 That's not really what I'm comfortable with. So I'm going to counter it. They're going to 256 00:21:21,760 --> 00:21:27,040 that's not really what I'm comfortable with. So I'm going to counter it this. And I actually, 257 00:21:27,040 --> 00:21:31,040 in that little chat box there, I sent them a link for my coupon. If they want a better deal, 258 00:21:31,600 --> 00:21:35,360 there's a better deal. It's in the coupon. I didn't even think of that. Like that's, 259 00:21:35,360 --> 00:21:38,880 that's kind of like a cheat code, dude. You're spilling secret sauce out here. I've never, 260 00:21:38,880 --> 00:21:43,200 I mean, I don't operate eBay like you. So I don't even, I never even created a coupon code in my 261 00:21:43,200 --> 00:21:47,680 life, but like that right there is like, that's kind of like the tip of the day, right? We need 262 00:21:47,680 --> 00:21:52,560 like a, you can take this deal or you could use my coupon for the better deal. Yeah. It's like the 263 00:21:52,560 --> 00:21:57,760 came more, let's make a deal. Let's make a deal. Came more blue light special, right? Like everybody 264 00:21:57,760 --> 00:22:03,280 runs, right? Oh my God, there's a special. So that kind of covers what we want to talk about 265 00:22:03,280 --> 00:22:10,640 on the eBay front. I do think offers and promoted listings are permanent place in my eBay business, 266 00:22:10,640 --> 00:22:17,200 even if they keep raising the minimum, the 3% to 4% to five, but honestly, everywhere you look, 267 00:22:17,200 --> 00:22:22,240 go search on Google for any product. And as you want to see sponsored, everything sponsored, 268 00:22:22,240 --> 00:22:29,440 you pay for placement, any company, anywhere, everything has an option where you can pay to be 269 00:22:29,440 --> 00:22:37,280 basically seen more often. That's how you win. Yeah. All right. Amazon side of things. I kind 270 00:22:37,280 --> 00:22:43,600 of already hit on the topic of like, Amazon lets us use software to our advantage. Now these 271 00:22:43,600 --> 00:22:49,920 softwares can turn you into a monster, right? You can become lazy. You can become, I see it all the 272 00:22:49,920 --> 00:22:57,120 time. Yeah. Right. You just rely on the software, right? You just have a scanning app, right? Whether 273 00:22:57,120 --> 00:23:02,640 that's, whether it's for media, you know, or it's for other items, right? So we got like scouting, 274 00:23:02,640 --> 00:23:08,560 Scott IQ, seller, and for anything else, you just become so complacent with just looking at your 275 00:23:08,560 --> 00:23:13,840 phone and not analyzing the data yourself. You're just trusting what the software says. 276 00:23:14,400 --> 00:23:19,040 I think this is a huge problem in the Amazon space. A lot of people just, well, my phone said I 277 00:23:19,040 --> 00:23:22,640 should buy it. So I buy it. And then they get home and it was the wrong listing or something like 278 00:23:22,640 --> 00:23:29,840 that. So the tools that were allotted as Amazon sellers are amazing. They allow us as a single 279 00:23:29,840 --> 00:23:37,760 person operation to scale so much faster than say an eBay seller like Johnny. It's given us all the 280 00:23:37,760 --> 00:23:45,360 data in front of us for exactly what's going on on the platform. How often this item sells, how much 281 00:23:45,360 --> 00:23:50,240 it's selling for exactly how much you're going to make after fees. It takes the guesswork out of 282 00:23:50,240 --> 00:23:56,720 everything you have to, I understand that, you know, myself, even me myself, right? Like when I 283 00:23:56,720 --> 00:24:01,600 started, I didn't have a fancy printer. I didn't have a listing software. I did it all through my 284 00:24:01,600 --> 00:24:07,760 phone and my computer through, you know, seller central. I do think there is some merit to doing 285 00:24:07,760 --> 00:24:13,200 that. Like when you start out, but I do think now it's more important than ever because I feel like 286 00:24:13,200 --> 00:24:18,880 people don't have an attention span like we used to, right? Like we used to try something and you 287 00:24:18,880 --> 00:24:23,440 would give it a while, right? To see if it works. Now it's like, if you don't get results and you 288 00:24:23,440 --> 00:24:28,400 start something new, like a reselling business, like if you don't get results in the first probably 289 00:24:28,400 --> 00:24:35,040 month, like you're out, dude, you're checked out already. Like, and Amazon lets you have these, 290 00:24:35,040 --> 00:24:39,760 have the software that makes it easy. But the turnaround time with your money on Amazon is kind 291 00:24:39,760 --> 00:24:44,800 of what holds people up. But just on the topic of like different softwares, like you have to reprice, 292 00:24:44,800 --> 00:24:50,400 you have to undercut, buy a penny. Your conditions mean nothing on Amazon. I talk about this as like, 293 00:24:50,400 --> 00:24:55,840 you know, one of my top five things is your conditions don't matter. It's all about price. 294 00:24:55,840 --> 00:25:02,080 And unfortunately, the reality is things tank on Amazon. That's the way the world who's to say, 295 00:25:02,800 --> 00:25:07,840 you send something in on Amazon and Johnny B doesn't come. He doesn't know what he's doing. 296 00:25:07,840 --> 00:25:13,200 He listed at, you know, he's losing money. He lists something at five hours. It's actually a $50 item. 297 00:25:13,200 --> 00:25:18,080 Well, the next person comes along and does the same thing, the same thing. Then your stuff never, 298 00:25:18,080 --> 00:25:24,720 it can be a frustrating battle, but taking advantage of the tools Amazon lets us have, 299 00:25:24,720 --> 00:25:32,320 like, I think about like an eBay app where you can actually see, like, you scan a barcode out in the 300 00:25:32,320 --> 00:25:37,840 thrift store. And it shows you how many times this item sold on eBay in the past 90 days, 301 00:25:38,560 --> 00:25:43,680 what the average selling price was in the past 90 days for those items, like something like that. 302 00:25:43,680 --> 00:25:48,400 That's what we have on Amazon. That's why I love selling on Amazon in comparison to eBay, 303 00:25:48,400 --> 00:25:54,000 it's because we have all the data in front of us. So it's almost foolproof when you buy these things, 304 00:25:54,000 --> 00:25:59,040 because we're spoiled. I say it all day long compared to eBay sellers, Amazon sellers are spoiled. 305 00:25:59,600 --> 00:26:05,920 Hell of a lot easier, I'll say that because you can, in a lot of it's math, you have mathematical 306 00:26:05,920 --> 00:26:13,040 proof if it sells X amount of times, and there's only Y amount of listings, and I'm within that 307 00:26:13,040 --> 00:26:18,000 threshold, it's going to sell, right? Unless there's a huge influx to come along, which is low, 308 00:26:18,000 --> 00:26:21,680 but yeah, unless you're in textbooks. It's the same way with eBay when it comes to, 309 00:26:21,680 --> 00:26:27,760 like if we make the comparison of Amazon to eBay with repricing, Amazon, it's all automated, right? 310 00:26:27,760 --> 00:26:33,440 And yes, you can set up like, you know, date buckets for sales, right? So you can have it, 311 00:26:33,440 --> 00:26:40,480 if something's 90 days, it goes on sale for 10%. But with Amazon, the competition is so heavy 312 00:26:41,200 --> 00:26:47,920 that these repricers, it's around the clock. You undercut a penny, you get undercut by a penny. 313 00:26:47,920 --> 00:26:54,480 20 times a day. And that's on the low end, like there's repricers that don't have a limit. 314 00:26:54,480 --> 00:27:02,960 So it reprices infinitely every time you're not the lowest price. The one I use is only 20 times 315 00:27:02,960 --> 00:27:08,240 a day. So if you think about that, you have 5,000 items, 20 times a day, you're undercutting by at 316 00:27:08,240 --> 00:27:14,640 least a penny. That's how much in margin you lose every single day in your business if all of your 317 00:27:14,640 --> 00:27:19,680 items are going down in price. But- 20 cents a day, 20 cents a day, 20 cents a day, yeah. 318 00:27:20,240 --> 00:27:24,960 Yeah. What's 20 cents times 5,000? Too much. 319 00:27:27,760 --> 00:27:30,640 $1,000. Yeah, a thousand bucks. 320 00:27:30,640 --> 00:27:36,560 Thousand bucks a day. If all your items were repriced down one penny, you had 5,000 items. 321 00:27:37,200 --> 00:27:44,160 That is the reality of selling on Amazon. That is the equivalent to the cost of doing business 322 00:27:44,160 --> 00:27:50,720 of eBay promoted listings. If you're selling on Amazon, repricing is the equivalent of promoted 323 00:27:50,720 --> 00:27:58,320 listings because the only way 95% of the sales come through Amazon is the buy box. The only way 324 00:27:58,320 --> 00:28:05,360 you get the buy box is the lowest priced in most cases. You ain't got it. You ain't ever going to 325 00:28:05,360 --> 00:28:12,720 sell. I mean, we can sit here and say there's some sell through on eBay, but you being a person that's 326 00:28:12,720 --> 00:28:18,560 had the buy box, not had the buy box, you know the difference. I mean- 327 00:28:18,560 --> 00:28:22,800 I'm in it right now, man. I'm like, I want the glory days back. Those are good times. 328 00:28:22,800 --> 00:28:28,640 Yeah, I mean, it's so different. I mean, the same quantity, instead of doing like $100 a day, 329 00:28:28,640 --> 00:28:34,160 you're doing maybe $100 a week. And that's if you have like thousands in there or 330 00:28:36,240 --> 00:28:42,240 maybe 200 if you have thousands in there or maybe in the course of two weeks. It's so slow 331 00:28:42,240 --> 00:28:47,680 because it's well, like kind of like placement on eBay. Everybody's on one listing, right? 332 00:28:47,680 --> 00:28:52,480 The guys with the buy box, they're not paying anything for this, but it's equivalent promoted 333 00:28:52,480 --> 00:28:57,040 listings, right? So they're going to rank higher on you every time because there's only one listing 334 00:28:57,040 --> 00:29:02,640 and you're expecting a customer to go find your listing amongst 50 other people and choose you. 335 00:29:02,640 --> 00:29:03,600 Not on Amazon. 336 00:29:04,160 --> 00:29:06,240 I'm sorry. It's not happening. 337 00:29:06,240 --> 00:29:15,200 No, there is no little scroll your page on Amazon. Like they bury you. If you're not the buy now 338 00:29:15,200 --> 00:29:19,440 button, you ain't getting found unless you're the lowest price and you're merchant fulfilling it 339 00:29:19,440 --> 00:29:25,840 yourself. Even then, it's a grind. It's completely- But I do think at the end of the day, 340 00:29:26,560 --> 00:29:34,800 kind of reverting the full circle here is in the reselling business, these things we're talking 341 00:29:34,800 --> 00:29:41,040 about, it's the cost of doing business. If this means you have to factor this in to your overall 342 00:29:41,040 --> 00:29:47,200 spreadsheet you have or something that breaks down all your fees, it's got to happen. I don't think 343 00:29:47,200 --> 00:29:52,560 there's a way forward. If you're not willing to be the lowest price on Amazon, if you're not willing 344 00:29:52,560 --> 00:29:57,840 to promote your listings on eBay, I don't see a path forward. You might be doing decent now, 345 00:29:58,480 --> 00:30:03,520 but I think it's only going to get more competitive, especially everybody talks about, 346 00:30:03,520 --> 00:30:07,680 oh, things are slowing down. The comments coming to hit the earth in seven days. 347 00:30:09,040 --> 00:30:16,240 What happens here is the people that rely on eBay and Amazon get more aggressive because they say, 348 00:30:16,240 --> 00:30:24,160 okay, well, instead of 5%, I'm going to do 15%. And I'm willing to pay the 15% because I'm still 349 00:30:24,160 --> 00:30:31,040 going to turn my inventory, keep the cash flow flowing. That's like one of my patented sentences. 350 00:30:31,040 --> 00:30:36,160 Reselling, you got to have cash. You can't just keep all your stuff sitting around your house. 351 00:30:36,160 --> 00:30:42,240 I mean, even if it's just you and you ain't got nobody else and you just got a house full of stuff, 352 00:30:42,240 --> 00:30:46,880 you got to sell the stuff. You're not even reselling at this point if you're just storing 353 00:30:46,880 --> 00:30:52,640 it in your house. And if that means you got to pay an extra 15%, if somebody came into you today, 354 00:30:52,640 --> 00:30:57,600 Johnny, and said, what's your number for it? What's your listing price on everything you have? And 355 00:30:57,600 --> 00:31:04,240 you're like 10 grand. And they're like, well, how about I'll take 15% off and I'll buy it all. 356 00:31:04,240 --> 00:31:08,320 You're not going to think twice. That's an instant yes. And I don't think people realize 357 00:31:08,320 --> 00:31:14,320 that's the power of some of these tools. It's like, yeah, you're paying an extra 10%, 15%, 358 00:31:14,880 --> 00:31:19,760 but that means your items are going to sell. Here's a perfect scenario. Let's say you got 359 00:31:19,760 --> 00:31:26,240 a library book or a local pickup, both free, cost you zero, other than time, maybe a little bit of 360 00:31:26,240 --> 00:31:31,760 gas, $50 item, guy sends you an offer for 25. Are you taking that, Mike? Are you taking that deal, 361 00:31:31,760 --> 00:31:39,360 Mike? Every single time. There you go. Dude, I'm not even countering. I'm not even countering that. 362 00:31:39,360 --> 00:31:45,600 Yes. And that's a good point. If you counter, you run the risk of them not doing anything. 363 00:31:46,240 --> 00:31:51,840 I can admit when I first started eBay and the best offer thing, I would counter every single time. 364 00:31:51,840 --> 00:31:55,360 Them days are long gone, buddy. I'm taking my money and I'm running. 365 00:31:55,360 --> 00:32:01,920 Yeah. Unless it's super low or like, I may make money or may not. If there's a question mark there, 366 00:32:01,920 --> 00:32:06,880 then I'll counter. But any other time, because our cost of goods are so low in media. 367 00:32:06,880 --> 00:32:12,320 Yeah. For anything though, like almost even if you break even and that item's been sitting there, 368 00:32:12,320 --> 00:32:18,160 can't you go redeploy that same money and make it better buying decision today than you could 369 00:32:18,160 --> 00:32:22,960 for that item that's been sitting there for a month, two months, three months? Absolutely. 370 00:32:22,960 --> 00:32:29,200 I used to get mad at low offers. I did. I found it insulting because I did all this work, right? 371 00:32:29,200 --> 00:32:34,000 And they sent me an offer for half of what I was asking for. How dare they? You know what? 372 00:32:34,000 --> 00:32:40,400 Thank you, ma'am. I'll take your money. I got a hot take. If I had an item sitting for a month 373 00:32:41,120 --> 00:32:46,800 and I paid $15 for it and someone offered me and maybe I had it listed for 30, 374 00:32:46,800 --> 00:32:52,080 and it's been sitting for a month and someone offered me 10 bucks, I'm taking it. 375 00:32:52,080 --> 00:33:00,160 Yeah. I think there is a point where in a reselling business, you have to take the loss, 376 00:33:00,160 --> 00:33:05,120 take the money you get from the loss and make a better decision in the future. 377 00:33:05,120 --> 00:33:12,240 Yeah, I agree with that. I mean, I have probably a couple of thousand junk items on my eBay store 378 00:33:12,240 --> 00:33:18,400 that I should not have listed on eBay to begin with. I'll take really low offers that maybe even 379 00:33:18,400 --> 00:33:24,160 some of the negative. Well, that's not true because my shipping pays for it. But anyway, 380 00:33:24,160 --> 00:33:28,480 that's either here or there. It happens on Amazon though, right? An item tanks to my minimum price 381 00:33:28,480 --> 00:33:34,160 and it's basically break even. Do I get all- Break even or pay to have it liquidated? One of the two. 382 00:33:34,160 --> 00:33:38,880 Do I get all upset? Like, oh my God, no. I think to myself, well, it's gone. It's out of my inventory. 383 00:33:38,880 --> 00:33:44,720 That three bucks will be in my bank account when I paid for the item. The next DVD I buy for $3 384 00:33:44,720 --> 00:33:51,040 will be a much better one and it'll sell for more money. But I think people do get too offended 385 00:33:51,040 --> 00:33:55,920 by offers and- This is business. It ain't personal as a wise gangster used to say. 386 00:33:55,920 --> 00:34:00,720 That is like, I mean, that should have been the title of this, right? That would have been 387 00:34:00,720 --> 00:34:06,080 a more appropriate title because we're all businesses competing together on these platforms. 388 00:34:06,080 --> 00:34:13,040 If there's an advantage you can have over the next person, if it costs you X percent, 389 00:34:13,040 --> 00:34:19,440 then factor that in. Maybe you stop buying the $10 junk. Maybe you go up to the $20 stock. 390 00:34:19,440 --> 00:34:24,560 And a lot of it is like, unfortunately, a lot of it is the garbage that people don't promote 391 00:34:24,560 --> 00:34:27,360 and it never sells. So what do you think is going to happen? 392 00:34:28,880 --> 00:34:33,520 So yeah, let's say Mike and I were on the same listing and I'm doing him wrong, but I'm 393 00:34:33,520 --> 00:34:40,960 saying, no, I'm not. It's business and he's not going to take it personally. Well, he might, 394 00:34:40,960 --> 00:34:47,360 but in a joking way. And I make the sale and he may have to wait another extra week before 395 00:34:47,360 --> 00:34:50,560 he has to does. He gives me a ring on the call. Damn you, Johnny. 396 00:34:52,080 --> 00:34:58,000 Do you know how much trash probably gets talked about me because I undercut Amazon prices by a 397 00:34:58,000 --> 00:35:04,800 penny and I tell every single person to do the same thing. I know for a fact there's people out 398 00:35:04,800 --> 00:35:10,880 there that are like, the used book guy is stupid and he's destroying the Amazon marketplace. I'm 399 00:35:10,880 --> 00:35:17,040 thinking to myself, there's how many huge booksellers out there that do this and have been 400 00:35:17,040 --> 00:35:22,480 doing it since day one. I guess I'm just a scapegoat because I'm actually out there saying, 401 00:35:22,480 --> 00:35:25,600 yeah, go undercut everything. You're a public figure that people can engage with. 402 00:35:25,600 --> 00:35:30,560 And I just embrace it. I'm just like, yeah, go undercut everybody, buy a penny the hell with 403 00:35:30,560 --> 00:35:35,760 them. Who cares? Do you want to make money or do you want to store your items at the Amazon 404 00:35:35,760 --> 00:35:40,320 warehouse? And it's the same with eBay. Do you want to make money or do you want to store the 405 00:35:40,320 --> 00:35:46,080 items at your crib and look at them all day long and smell the stinky sweaty socks that you're 406 00:35:46,080 --> 00:35:51,200 trying to sell for way too much money because you never went back and seen if somebody else came on 407 00:35:51,200 --> 00:35:57,200 the... I'm guilty of this. I never go back and look at my listings after I listed them on eBay to see 408 00:35:57,200 --> 00:36:03,120 if somebody else has come on the listing for cheaper. I only do that with higher priced items. 409 00:36:03,120 --> 00:36:07,200 And even then it's not a proactive. It's just, I got a spare minute. I'm thinking about this right 410 00:36:07,200 --> 00:36:12,640 now. Let me go check. But it's not something to my routine really. Yeah. So all of us are like, 411 00:36:12,640 --> 00:36:16,720 hey, we'll list it and forget it. And then all of a sudden you don't know how many other people 412 00:36:16,720 --> 00:36:20,960 have listed that same item for less than you. And the argument would be, well, at least if you were 413 00:36:20,960 --> 00:36:25,840 promoting that item, you'd still be at the top of the search, even though they have a lower price. 414 00:36:25,840 --> 00:36:29,440 I mean, right there, it kind of just blows up. Cheaper items? I don't even care. I don't care. 415 00:36:29,440 --> 00:36:34,720 I listed it and it's done. Now, if there's a change or an update that eBay has comes along, 416 00:36:34,720 --> 00:36:39,600 then I have to go then re-edit all my listings, which does happen every couple of years or so. 417 00:36:39,600 --> 00:36:43,840 Everybody has to go in and update their item specifics because they change things around. 418 00:36:45,120 --> 00:36:48,480 That's the only case in point where I might reevaluate what I put in there. 419 00:36:48,480 --> 00:36:52,320 I'm going to give you one last eBay topic to cover and I'm only going to give you like 420 00:36:52,960 --> 00:36:59,760 60 seconds to explain yourself. A tool eBay has that I use, but I think I use it kind of 421 00:36:59,760 --> 00:37:05,760 sort of in the right way and a lot of people don't, is the Sell Simular Tool. 60 seconds, 422 00:37:05,760 --> 00:37:10,320 you're on the clock, every second counts. Go. All right. When you click the Sell Simular 423 00:37:10,320 --> 00:37:15,360 button, it will copy a listing that you previously listed. So most of the items just fixed are filled 424 00:37:15,360 --> 00:37:19,920 out for you. So let's just say you had a generic romance novel and you had another one you wanted 425 00:37:19,920 --> 00:37:24,000 to list, you would hit Sell Simular and most of the item specifics are filled out. And it helps if 426 00:37:24,000 --> 00:37:27,600 it's the same publisher because it's even less to fill out and it helps even more if it has the same 427 00:37:27,600 --> 00:37:31,840 author from the same publisher. So less you have to fill out, but more quickly you can get done with 428 00:37:31,840 --> 00:37:41,200 your listing. And done. What about the dark side? Say if I got my pile of 10 things and they're all 429 00:37:41,200 --> 00:37:45,760 different things and they're all different things and I'm just hitting Sell Simular off of other 430 00:37:45,760 --> 00:37:52,000 people's listings on eBay, not my own. I wouldn't trust it because you don't know what's right and 431 00:37:52,000 --> 00:37:56,560 what's wrong with that actually double checking. The only person you can really trust is yourself 432 00:37:56,560 --> 00:38:01,200 because you know the kind of quality work you put into your listing. So I would never, unless 433 00:38:01,200 --> 00:38:06,240 you're just starting and maybe you'll try to correct as least as possible and hope they did a good job. 434 00:38:06,240 --> 00:38:11,040 And without that, I would only trust yourself because you know the kind of quality you put 435 00:38:11,040 --> 00:38:16,960 into your listing. So Sell Simular off yourself. Now for the multi different thingies, well, 436 00:38:16,960 --> 00:38:21,040 you got genres. There's your base point. So okay, it's a history book. I've sold a history book 437 00:38:21,040 --> 00:38:25,760 before. Let me take that one and the least amount of work I can do, I'm going to have to put some 438 00:38:25,760 --> 00:38:31,600 work in it because I'm not exactly the same. Sure. But you save yourself some time. So you can go to 439 00:38:31,600 --> 00:38:36,400 your active page, type in the word history, assuming it wasn't your title, find another history book 440 00:38:36,400 --> 00:38:43,200 and sell off that. So templates, I don't like to use templates. So similar is not necessarily a 441 00:38:43,200 --> 00:38:48,720 shortcut. I'm here to tell you that I do it. And most of the times I wind up spending a lot more 442 00:38:48,720 --> 00:38:55,040 time fixing the broken listing that I hit sell similar off of the other specifics. And I want 443 00:38:55,040 --> 00:38:59,920 to waste more time than if I just would have created the listing from scratch 100%. So that's 444 00:38:59,920 --> 00:39:06,080 just, don't think you're saving yourself time or doing yourself any favors because listen, most 445 00:39:06,080 --> 00:39:10,000 people, unfortunately, they don't know what they're doing. They don't know what they're putting. I 446 00:39:10,000 --> 00:39:15,360 can't tell you how many books I listed that the years are wrong. The author's wrong. The genres, 447 00:39:15,360 --> 00:39:22,400 everything is wrong. The ISPN is wrong. Why is the ISPN wrong? Yeah, it's a deep dark hole. So 448 00:39:22,400 --> 00:39:26,560 that's going to do it for the episode. Take advantage of the tools eBay and Amazon gives you. 449 00:39:26,560 --> 00:39:34,480 Even if it does seem kind of scammy, pay to win, promoted listings, repricing and losing $1,000 450 00:39:34,480 --> 00:39:40,880 a day, like we talked about, right? These are the costs of having a business. You are a business 451 00:39:40,880 --> 00:39:48,480 owner, whether you do this part-time, full-time, no time, all the time, you are reselling, you have 452 00:39:48,480 --> 00:39:55,680 a business, right? You have to pay taxes, file taxes. You are a business owner. I know it sounds 453 00:39:55,680 --> 00:40:00,880 crazy, right? You have a business, your little reselling business, your little reselling 454 00:40:00,880 --> 00:40:06,480 warehouse like Johnny over there. Treat it like a business. You'll get the results, use the tools, 455 00:40:06,480 --> 00:40:11,520 even if that means factoring in an extra 10% of your margin going out the door, that's fine. 456 00:40:11,520 --> 00:40:16,560 Lower your buy cost by 10%. All of a sudden you're winning more, you're making a lot more money. So 457 00:40:16,560 --> 00:40:21,280 as always, we appreciate you watching or listening and we will see you in next week's episode. 458 00:40:21,280 --> 00:40:25,520 Thanks for listening to another episode of the Resellers Mindset Podcast. Today's full 459 00:40:25,520 --> 00:40:30,320 episode and all previous episodes are available to all YouTube members along with the weekly 460 00:40:30,320 --> 00:40:35,440 Zoom call and private Discord. Head on over to youtube.com backslash to use book guy and 461 00:40:35,440 --> 00:40:56,720 consider joining for as little as $2.99 a month.