1 00:00:00,000 --> 00:00:19,240 Welcome to Students Incorporated, a podcast where we dive into relevant topics and issues 2 00:00:19,240 --> 00:00:23,560 related to the world of business, technology, education, and design. 3 00:00:23,560 --> 00:00:25,600 I'm your host, Mr. Jason. 4 00:00:25,600 --> 00:00:30,200 Today's podcast includes student conversations, interviews with thought leaders, and inspirational 5 00:00:30,200 --> 00:00:31,920 stories with an international flavor. 6 00:00:31,920 --> 00:00:35,860 This podcast is created and produced with the help of students from the International 7 00:00:35,860 --> 00:00:41,360 Community School of Bangkok. 8 00:00:41,360 --> 00:00:51,280 In today's episode, we'll be talking about the importance of creating an engaging and 9 00:00:51,280 --> 00:00:54,120 dynamic learning experience with Mr. Scott. 10 00:00:54,120 --> 00:00:58,760 And I'll be having a short discussion with two of my students about user experience in 11 00:00:58,760 --> 00:01:01,040 business and hearing some of their thoughts. 12 00:01:01,040 --> 00:01:04,600 But first, let's hear our quote of the day and get some headline news. 13 00:01:04,600 --> 00:01:06,520 Our quote of the day comes from John Dewey. 14 00:01:06,520 --> 00:01:08,640 He says, We do not learn from experience. 15 00:01:08,640 --> 00:01:10,520 We learn from reflecting on our experience. 16 00:01:10,520 --> 00:01:13,520 John Dewey is an American psychologist and philosopher. 17 00:01:13,520 --> 00:01:17,240 He was also a professor and considered to be one of the most prominent American scholars 18 00:01:17,240 --> 00:01:18,560 of the 20th century. 19 00:01:18,560 --> 00:01:21,920 Around the middle of his life, he focused on the learning experience, treating teachers 20 00:01:21,920 --> 00:01:26,560 and the quality of education in order to give the young generation the best education possible. 21 00:01:26,560 --> 00:01:30,920 He wrote books that are still quoted in reference today, those being How We Think, Experience 22 00:01:30,920 --> 00:01:34,520 in Education, Artist Experience, and Human Nature and Conduct. 23 00:01:34,520 --> 00:01:37,280 Dewey passed away in 1952 at the age of 92. 24 00:01:37,280 --> 00:01:41,060 However, he left his mark on education, philosophy, and psychology. 25 00:01:41,060 --> 00:01:46,320 His works influenced popular sociologists Emily Durkheim, Noam Chomsky, Richard Rorty, and 26 00:01:46,320 --> 00:01:47,320 others. 27 00:01:47,320 --> 00:01:52,520 Recently, a private space company called Relatively Space created the first 3D printed spacecraft. 28 00:01:52,520 --> 00:01:55,600 This is the largest 3D object that has ever been created. 29 00:01:55,600 --> 00:01:59,400 It's called Terron 1 and is 85% made up of printed material. 30 00:01:59,400 --> 00:02:05,480 It uses liquid oxygen and liquid natural gas, which allows you reusability and facilitates 31 00:02:05,480 --> 00:02:07,480 the transition to methane on Mars. 32 00:02:07,480 --> 00:02:11,440 The second launch will be conducted from Launch Complex 16 in Florida. 33 00:02:11,440 --> 00:02:14,160 Here's an update on the earthquake in Turkey. 34 00:02:14,160 --> 00:02:19,200 Around 41,000 people lost their lives in Turkey, along with around 5,800 in Syria. 35 00:02:19,200 --> 00:02:21,880 The earthquakes have displaced millions of people. 36 00:02:21,880 --> 00:02:26,580 During a recent soccer match in Istanbul, thousands of sports fans threw stuffed animals 37 00:02:26,580 --> 00:02:31,880 and toys onto the field to be donated to the many children who were victims of the earthquake. 38 00:02:31,880 --> 00:02:36,800 Now onto a positive medical treatment breakthrough of a 19-month-old girl from the UK. 39 00:02:36,800 --> 00:02:41,400 Her name is Teddy Shaw and has been cured of a deadly condition called MLD. 40 00:02:41,400 --> 00:02:46,600 According to the UK's Independent, the treatment has a listing price of 2.8 million pounds 41 00:02:46,600 --> 00:02:49,880 and is one-off treatment, meaning it is only done once. 42 00:02:49,880 --> 00:02:54,160 His treatment works to correct the genetic cause of the MLD by inserting functional copies 43 00:02:54,160 --> 00:02:57,280 of a faulty gene into the patient's own stem cells. 44 00:02:57,280 --> 00:03:01,120 Those stem cells come from the patient's own bone marrow and then are fed back into 45 00:03:01,120 --> 00:03:03,640 the body with the new genetic information. 46 00:03:03,640 --> 00:03:07,760 Although expensive, this treatment worked and has given this little girl her life back. 47 00:03:07,760 --> 00:03:13,360 She can now grow and live with our MLD. 48 00:03:13,360 --> 00:03:15,760 Thank you for the quote in this headline news. 49 00:03:15,760 --> 00:03:18,200 Let's begin our first segment with Mr. Scott. 50 00:03:18,200 --> 00:03:20,600 Lyon will start us off with our first question. 51 00:03:20,600 --> 00:03:21,600 Thank you Mr. Jason. 52 00:03:21,600 --> 00:03:23,200 And hello Mr. Scott. 53 00:03:23,200 --> 00:03:26,520 We are very thankful that you are able to join us for our podcast today. 54 00:03:26,520 --> 00:03:30,000 Can you please introduce yourself and tell us how long you've been part of the Isis 55 00:03:30,000 --> 00:03:31,000 community? 56 00:03:31,000 --> 00:03:34,400 So my wife Christine and I came in 1996. 57 00:03:34,400 --> 00:03:38,440 Christine taught health for seven years before we started having kids. 58 00:03:38,440 --> 00:03:43,280 I taught middle school for seven years, mostly language arts and science. 59 00:03:43,280 --> 00:03:46,000 And then in 2003, I switched to grade five. 60 00:03:46,000 --> 00:03:49,960 I was a homeroom teacher teaching all eight subjects that all our homeroom teachers teach. 61 00:03:49,960 --> 00:03:57,280 And then in 2009, I took this position, curriculum accreditation, professional development, coordination. 62 00:03:57,280 --> 00:03:59,400 So all in all, 26 years. 63 00:03:59,400 --> 00:04:02,240 Wow, that sounds really interesting. 64 00:04:02,240 --> 00:04:06,920 So we understand your position is different from that of a classroom or subject specific 65 00:04:06,920 --> 00:04:07,920 teacher. 66 00:04:07,920 --> 00:04:11,600 Could you please describe your role and give our listeners some insight into the big picture 67 00:04:11,600 --> 00:04:12,960 time of work? 68 00:04:12,960 --> 00:04:19,000 Yeah, so my, my title used to be called the CAP coordinator, CAP, CAP, CAP stands for 69 00:04:19,000 --> 00:04:22,280 curriculum accreditation and professional development. 70 00:04:22,280 --> 00:04:28,160 So I coordinate each of those curriculum coordination is working with teacher teams, leading what 71 00:04:28,160 --> 00:04:32,560 we call a curriculum steering team that's a group with administration and representative 72 00:04:32,560 --> 00:04:34,480 teachers from each division. 73 00:04:34,480 --> 00:04:39,720 We do things like defining the expected school wide learning results that I know you seniors 74 00:04:39,720 --> 00:04:44,200 have experienced with your capstone stuff, the thing on the poster, right? 75 00:04:44,200 --> 00:04:46,100 The ICS students becoming. 76 00:04:46,100 --> 00:04:49,180 So we help define and monitor those. 77 00:04:49,180 --> 00:04:54,720 Accreditation is a process where we join with other schools as a peer to peer quality assurance 78 00:04:54,720 --> 00:04:55,720 program. 79 00:04:55,720 --> 00:04:57,000 Now, that's a huge deal. 80 00:04:57,000 --> 00:05:03,680 It's accreditation is what makes the universities you want to go to recognize us as a quality 81 00:05:03,680 --> 00:05:08,820 school so they believe your transcripts really represent what you learned. 82 00:05:08,820 --> 00:05:11,320 And then professional development in service days. 83 00:05:11,320 --> 00:05:14,560 Whenever you guys get to stay home, but teachers got to come to work. 84 00:05:14,560 --> 00:05:16,560 I coordinate and schedule those things. 85 00:05:16,560 --> 00:05:20,000 So that that's kind of the big picture of my work. 86 00:05:20,000 --> 00:05:22,340 Those are some very important duties, Mr. Scott. 87 00:05:22,340 --> 00:05:27,320 Our next question connects back to the topic of user experience and design curriculum. 88 00:05:27,320 --> 00:05:31,900 Are there any specific ways in which this is done here at ICS of students and teachers? 89 00:05:31,900 --> 00:05:36,660 We have to take into account like our view of reality from a Christian perspective, because 90 00:05:36,660 --> 00:05:43,180 our users are human beings and what you believe about human beings shaped how you interact 91 00:05:43,180 --> 00:05:49,800 with everybody from your casual relationships to how you engage with an organization. 92 00:05:49,800 --> 00:05:52,880 Or if you're a leader, how you shape the activities, the group you're in. 93 00:05:52,880 --> 00:05:56,700 And so our view of reality is holistic. 94 00:05:56,700 --> 00:06:02,280 We believe human beings are multi dimensional creatures, not just brains in a biological 95 00:06:02,280 --> 00:06:03,280 box. 96 00:06:03,280 --> 00:06:08,600 And so we believe we're relational creatures because God himself said, let us make man 97 00:06:08,600 --> 00:06:10,020 in our image. 98 00:06:10,020 --> 00:06:14,860 So there's a hint there that according to our view, God, God was in community from the 99 00:06:14,860 --> 00:06:15,860 very beginning. 100 00:06:15,860 --> 00:06:18,520 It's not something he invented when he made humans. 101 00:06:18,520 --> 00:06:20,620 And so we take community really serious. 102 00:06:20,620 --> 00:06:22,380 It's not just the school's middle name. 103 00:06:22,380 --> 00:06:23,640 It's a core belief. 104 00:06:23,640 --> 00:06:29,200 And so we also believe in human responsibility that when God said, let them rule, he was 105 00:06:29,200 --> 00:06:30,640 giving us an assignment. 106 00:06:30,640 --> 00:06:36,040 He made us different and more complex than other creatures because we had a specific 107 00:06:36,040 --> 00:06:38,800 role to play in relation to the planet. 108 00:06:38,800 --> 00:06:43,300 But then our view of reality is also realistic in that there's darkness in us and we corrupt 109 00:06:43,300 --> 00:06:49,840 the things around us because we turned ultimate purpose and morality into a DIY project instead 110 00:06:49,840 --> 00:06:53,320 of cooperating with the one who made us and gave us purpose. 111 00:06:53,320 --> 00:06:58,560 But it's also our view of reality is that it's hopeful that God has intentions that 112 00:06:58,560 --> 00:07:03,840 are revealed in that account of creation when he put us in charge and made everything good. 113 00:07:03,840 --> 00:07:08,560 Even though we messed it up, he hasn't written us off and said, okay, well, forget you. 114 00:07:08,560 --> 00:07:10,520 I'll go to another planet, right? 115 00:07:10,520 --> 00:07:16,080 You know, he entered history, joined us in the project and said, hey, I have an ultimate 116 00:07:16,080 --> 00:07:17,080 end. 117 00:07:17,080 --> 00:07:19,600 I'm going to restore everything to the way I want it. 118 00:07:19,600 --> 00:07:21,800 And I'm inviting you to get involved. 119 00:07:21,800 --> 00:07:27,520 And so our education system at ICS is built on that kind of view of reality and human 120 00:07:27,520 --> 00:07:28,520 beings. 121 00:07:28,520 --> 00:07:30,520 And that's why the user experience, right? 122 00:07:30,520 --> 00:07:32,320 The user are human beings. 123 00:07:32,320 --> 00:07:36,280 And so we really take those things seriously. 124 00:07:36,280 --> 00:07:40,440 And then another framework that we think about in terms of curriculum. 125 00:07:40,440 --> 00:07:42,680 Let's make it real specific, right? 126 00:07:42,680 --> 00:07:47,360 Curriculum is the planned learning that's always broken down in three parts, aims, assessments, 127 00:07:47,360 --> 00:07:48,860 and activities. 128 00:07:48,860 --> 00:07:50,680 Aims are the standards and benchmarks. 129 00:07:50,680 --> 00:07:51,680 What do students need to know? 130 00:07:51,680 --> 00:07:55,760 What do you need to be able to do by the end of a unit, end of a course, by the end of 131 00:07:55,760 --> 00:07:58,200 your schooling and you graduate? 132 00:07:58,200 --> 00:08:01,120 Assessments are how you prove you reach the aims. 133 00:08:01,120 --> 00:08:04,880 It's your tests, your projects, and all that kind of your performances, right? 134 00:08:04,880 --> 00:08:10,760 And then activities are what the teachers design or sometimes what teacher students 135 00:08:10,760 --> 00:08:17,200 choose to do to get ready for that proof called the assessment to show you reach the aims. 136 00:08:17,200 --> 00:08:21,920 So aims, assessment, activities, that's the industry standard in education called backwards 137 00:08:21,920 --> 00:08:27,720 design that we follow for course development, unit development, and even right down to individual 138 00:08:27,720 --> 00:08:30,920 what's a teacher going to do during one block that day. 139 00:08:30,920 --> 00:08:35,440 In what ways can educators at any level design and create an engaging learning experience 140 00:08:35,440 --> 00:08:36,440 for learners? 141 00:08:36,440 --> 00:08:39,160 Are there specific formulas that can be utilized? 142 00:08:39,160 --> 00:08:44,120 So what I just mentioned, the backwards design, three A's, aims, assessment, and activities, 143 00:08:44,120 --> 00:08:50,400 planning those things in that order creates what we call a fourth A, alignment, so that 144 00:08:50,400 --> 00:08:54,540 you should have confidence as a student when a teacher says, hey, we're going to do this 145 00:08:54,540 --> 00:08:56,200 activity. 146 00:08:56,200 --> 00:09:02,320 You should have confidence that that activity is preparing you for the coming assessment, 147 00:09:02,320 --> 00:09:06,440 that it's not just something fun, that it's not just something the teachers trying to 148 00:09:06,440 --> 00:09:10,880 fill time, but it's actually getting you ready for that coming assessment. 149 00:09:10,880 --> 00:09:15,680 And when you hit that assessment, it should feel familiar, like, oh, yeah, this is what 150 00:09:15,680 --> 00:09:17,160 we've been doing in class. 151 00:09:17,160 --> 00:09:22,080 How do project-based classes like intro to marketing differ from lecture-based classes 152 00:09:22,080 --> 00:09:24,520 in terms of the aims, assessments, and activities? 153 00:09:24,520 --> 00:09:27,200 Yeah, so it's about that fourth A alignment. 154 00:09:27,200 --> 00:09:32,640 So project-based classes are project-based because of the nature of the learning you're 155 00:09:32,640 --> 00:09:34,320 doing, right? 156 00:09:34,320 --> 00:09:36,840 Some subjects you study are more doing-oriented. 157 00:09:36,840 --> 00:09:42,160 I mean, there's doing in everything, but you're learning more skills than there is content 158 00:09:42,160 --> 00:09:43,160 or principles. 159 00:09:43,160 --> 00:09:45,880 There's always both, but some are more emphasized more, right? 160 00:09:45,880 --> 00:09:51,760 So in a project-based class like marketing, you're learning skills. 161 00:09:51,760 --> 00:09:57,460 And so the assessment is going to be some kind of performance demonstrating skill. 162 00:09:57,460 --> 00:10:02,860 So the activities are projects because that's got you practicing the skills over and over 163 00:10:02,860 --> 00:10:06,560 as you move towards a common purpose for your project. 164 00:10:06,560 --> 00:10:13,520 And so your performing arts, your visual arts, your PE and marketing and other classes that 165 00:10:13,520 --> 00:10:17,760 are more like the whole goal is you're going to emerge being able to do things. 166 00:10:17,760 --> 00:10:23,040 You're going to be more project-oriented, more activity, more physical activity-oriented 167 00:10:23,040 --> 00:10:25,920 in your arts and PE classes and stuff. 168 00:10:25,920 --> 00:10:30,280 As opposed to like science, which has skills in it too, but there's a whole lot more content 169 00:10:30,280 --> 00:10:33,080 and your history and social studies, a whole lot more content. 170 00:10:33,080 --> 00:10:35,400 You have literature classes, right? 171 00:10:35,400 --> 00:10:39,000 So they're more lecture because they're more information-oriented. 172 00:10:39,000 --> 00:10:43,660 And that's just natural because of the inherent structure of the subject you're learning. 173 00:10:43,660 --> 00:10:47,920 So we've talked about the activities in each class and especially in a project-based class 174 00:10:47,920 --> 00:10:50,080 where activities are prominent. 175 00:10:50,080 --> 00:10:54,960 Speaking about assessments, could you share more about the different types of assessments 176 00:10:54,960 --> 00:10:56,600 and which one is your favorite? 177 00:10:56,600 --> 00:10:57,800 I love performance stuff. 178 00:10:57,800 --> 00:11:00,080 I'm a performer by nature. 179 00:11:00,080 --> 00:11:01,520 I have a minor in music. 180 00:11:01,520 --> 00:11:06,580 I started as a music education major, so I love watching people do things and training 181 00:11:06,580 --> 00:11:07,800 them to do things. 182 00:11:07,800 --> 00:11:14,000 But in terms of assessment categories, ICS has four broad categories of assessments, 183 00:11:14,000 --> 00:11:19,200 select response, extended writing, performance, and personal communication. 184 00:11:19,200 --> 00:11:23,760 So selected response is it's your multiple choice, true, false, short answer stuff. 185 00:11:23,760 --> 00:11:27,400 Kind of what you typically think of when you think of test, right? 186 00:11:27,400 --> 00:11:32,200 And then extended writing, like the title says, it's your longer, it's your essays 187 00:11:32,200 --> 00:11:34,200 and things like that. 188 00:11:34,200 --> 00:11:39,320 Performance assessments could be performance oriented where they watch you do it and evaluate 189 00:11:39,320 --> 00:11:43,760 your process, but it could also be product oriented where they looked at your finished 190 00:11:43,760 --> 00:11:47,860 product like an art piece and evaluate that. 191 00:11:47,860 --> 00:11:49,680 And that goes for projects too. 192 00:11:49,680 --> 00:11:54,440 You may have a product at the end or you and the teacher may be evaluating yourselves as 193 00:11:54,440 --> 00:12:00,680 you go along saying, what's the process we're using as we're moving towards this product? 194 00:12:00,680 --> 00:12:03,880 And you may be evaluating the process and that's totally legitimate. 195 00:12:03,880 --> 00:12:07,760 And the fourth type, personal communication is kind of what we're doing right here. 196 00:12:07,760 --> 00:12:11,480 Just talking to somebody, having a conversation, finding out what they know and how well they 197 00:12:11,480 --> 00:12:12,480 understand it. 198 00:12:12,480 --> 00:12:16,520 It sounds really informal and you may wonder how you get a grade out of that. 199 00:12:16,520 --> 00:12:18,880 That's always the million dollar question. 200 00:12:18,880 --> 00:12:19,880 Is this for the test? 201 00:12:19,880 --> 00:12:20,880 Do I get a grade? 202 00:12:20,880 --> 00:12:26,420 But personal communication is a legit form of evaluating how well somebody knows something. 203 00:12:26,420 --> 00:12:31,480 So moving along, we'd love to hear your thoughts about what the benchmarks make good educator, 204 00:12:31,480 --> 00:12:33,320 teacher, and instructor. 205 00:12:33,320 --> 00:12:38,240 I like to say that every true teacher has three loves. 206 00:12:38,240 --> 00:12:42,840 They have a love of learning, a love of the learner, and a love of bringing those first 207 00:12:42,840 --> 00:12:44,160 two loves together. 208 00:12:44,160 --> 00:12:51,040 So a love of learning, it's like this, they're content specialists or okay, examples of work. 209 00:12:51,040 --> 00:12:54,500 Mr. Darrell doesn't just teach science, he does science. 210 00:12:54,500 --> 00:12:58,480 He does beekeeping, micro photography, and stargazing, right? 211 00:12:58,480 --> 00:13:00,920 Your English teachers, Mr. Will, right? 212 00:13:00,920 --> 00:13:02,420 He doesn't just teach English. 213 00:13:02,420 --> 00:13:04,200 He loves reading himself. 214 00:13:04,200 --> 00:13:05,720 He's into the literature. 215 00:13:05,720 --> 00:13:11,120 Mr. George and Mr. Zach still play sports themselves, still study the game for their 216 00:13:11,120 --> 00:13:12,320 own benefit. 217 00:13:12,320 --> 00:13:16,320 Mr. Christopher, I just talked to him a couple days ago, he's working on an art piece of 218 00:13:16,320 --> 00:13:18,720 his own right now for a coming show. 219 00:13:18,720 --> 00:13:23,400 Mr. Christian, if you went to International Night, he had a trombone at his lips, right? 220 00:13:23,400 --> 00:13:26,980 These are demonstrations, people who love the learning itself. 221 00:13:26,980 --> 00:13:28,740 They love the subject. 222 00:13:28,740 --> 00:13:34,440 But a teacher also needs to love the learner, the kids, the students, or colleagues, because 223 00:13:34,440 --> 00:13:37,320 we're learning alongside of each other too. 224 00:13:37,320 --> 00:13:42,320 They see you as multi-dimensional creatures with limitless potential. 225 00:13:42,320 --> 00:13:46,280 They see you as huge potential for joy and discovery. 226 00:13:46,280 --> 00:13:51,400 You know when a teacher lights up inside, they're watching your faces during lecture 227 00:13:51,400 --> 00:13:56,120 or activities, and your face does something, we call it the light goes on. 228 00:13:56,120 --> 00:14:00,400 And when a teacher sees that, the teacher gets that sense of fulfillment. 229 00:14:00,400 --> 00:14:05,640 When they see the light go on in your head, and you're like, oh, I got it, they're watching 230 00:14:05,640 --> 00:14:12,760 for that aha, because they love you and watching you grow and achieve and becoming more of 231 00:14:12,760 --> 00:14:14,360 what you were meant to be. 232 00:14:14,360 --> 00:14:18,120 But a teacher needs more than just those, because if the only thing they have is a love 233 00:14:18,120 --> 00:14:24,220 of learning, they might make a good scholar, but not necessarily a good teacher. 234 00:14:24,220 --> 00:14:29,480 If they love people, but they're not really into the subject, they might make a good social 235 00:14:29,480 --> 00:14:33,360 worker or activity director, but not necessarily a good teacher. 236 00:14:33,360 --> 00:14:38,480 A teacher has that third love of bringing learning and the learner together. 237 00:14:38,480 --> 00:14:43,840 So they study pedagogy, the art and science of helping other people get it. 238 00:14:43,840 --> 00:14:46,880 And so those three loves is what makes it a good teacher. 239 00:14:46,880 --> 00:14:50,700 That's why I had a conversation with Mr. Brad recently. 240 00:14:50,700 --> 00:14:56,360 Good teachers never simply recycle verbatim their old lesson plans from previous years. 241 00:14:56,360 --> 00:15:01,240 They're always asking, like Mr. Brad was at our lunch conversation, talking about book 242 00:15:01,240 --> 00:15:04,920 selection and how he really wants to reach more students. 243 00:15:04,920 --> 00:15:09,720 He wants to see that aha go on and them really engaged because they want to. 244 00:15:09,720 --> 00:15:14,560 So he was considering, should I be using this book or this one over here or a different 245 00:15:14,560 --> 00:15:15,560 way to teach it? 246 00:15:15,560 --> 00:15:18,100 Because that's what real teachers do. 247 00:15:18,100 --> 00:15:23,440 They are constantly asking themselves, how do I bring what I love, the learning together 248 00:15:23,440 --> 00:15:28,240 with the people I love together in that moment in the classroom? 249 00:15:28,240 --> 00:15:32,940 Mr. Scott, given your current role, are there specific ways you assist or support teachers 250 00:15:32,940 --> 00:15:36,360 in the area of creating an engaging learning experience for their students? 251 00:15:36,360 --> 00:15:40,480 I work at the high level, the big picture level with teachers. 252 00:15:40,480 --> 00:15:45,560 Mr. Mark Kooprider is more about coaching teachers on lesson prep and engagement and 253 00:15:45,560 --> 00:15:46,560 stuff. 254 00:15:46,560 --> 00:15:48,000 I wish I could do that. 255 00:15:48,000 --> 00:15:49,840 I love what Mark does. 256 00:15:49,840 --> 00:15:59,200 But from my level, I help teachers decide course by course what to teach in the course. 257 00:15:59,200 --> 00:16:07,520 And we as a private school have the awesome privilege, I guess, we're not bound to what 258 00:16:07,520 --> 00:16:10,280 any particular government or state says you must teach. 259 00:16:10,280 --> 00:16:12,200 We pay attention to those things. 260 00:16:12,200 --> 00:16:16,480 But those government and regional documents that say, okay, a good science student should 261 00:16:16,480 --> 00:16:21,360 know this, this, this, those documents are pages and pages long. 262 00:16:21,360 --> 00:16:23,680 And there's no school that can do all of that. 263 00:16:23,680 --> 00:16:26,080 But we have the privilege. 264 00:16:26,080 --> 00:16:30,440 We can take those documents and cut them down to something that's actually reasonable and 265 00:16:30,440 --> 00:16:33,520 doable for a teacher and the students in the classroom. 266 00:16:33,520 --> 00:16:36,880 Perhaps with the exception of AP, because there's a test coming and we don't get to 267 00:16:36,880 --> 00:16:37,880 write it. 268 00:16:37,880 --> 00:16:39,440 So we have to have you ready for those. 269 00:16:39,440 --> 00:16:42,860 But all the other courses, we can cut them down to something reasonable. 270 00:16:42,860 --> 00:16:46,860 And that's one of the things I like guiding teachers to do saying, hey, we choose how 271 00:16:46,860 --> 00:16:49,840 many units we choose which skills. 272 00:16:49,840 --> 00:16:55,760 So I get teacher teams together and they coordinate and the teachers in higher grades talk with 273 00:16:55,760 --> 00:16:58,840 the teachers in lower grades and have conversations to go like this. 274 00:16:58,840 --> 00:17:03,560 Do my sixth graders really need to know this little discrete skill in math? 275 00:17:03,560 --> 00:17:08,540 Or is it okay if we skip that because you'll cover it in seventh grade or eighth grade? 276 00:17:08,540 --> 00:17:13,080 And then we can cut it back and create a reasonable amount of time. 277 00:17:13,080 --> 00:17:19,080 I know as educators, we talk about covering all the content, right? 278 00:17:19,080 --> 00:17:22,960 But it's more correct to say we uncover content for the students. 279 00:17:22,960 --> 00:17:24,180 Covering is like hiding. 280 00:17:24,180 --> 00:17:26,080 If you go too fast, you're hiding it. 281 00:17:26,080 --> 00:17:32,100 So one of my jobs is help teachers slow down by getting a reasonable amount of expectations 282 00:17:32,100 --> 00:17:33,100 in the learning. 283 00:17:33,100 --> 00:17:34,100 That's great to hear. 284 00:17:34,100 --> 00:17:38,280 So it's really great to know that the teachers in different grade levels work together to 285 00:17:38,280 --> 00:17:44,360 create a more efficient learning curriculum for the students to learn and get their information 286 00:17:44,360 --> 00:17:46,120 in the best ways possible. 287 00:17:46,120 --> 00:17:47,520 So quick follow up. 288 00:17:47,520 --> 00:17:53,000 How does this type of work differ from say older styles or methods of Dewey School? 289 00:17:53,000 --> 00:17:56,000 Yeah, and some of those older styles are still around. 290 00:17:56,000 --> 00:18:01,560 ICS is unlike public schools in the United States because we have the freedom to cut 291 00:18:01,560 --> 00:18:05,680 things the government says to do, focus and go deeper. 292 00:18:05,680 --> 00:18:11,920 Also, you know, in the 1970s, there was this trend in public schools and maybe private 293 00:18:11,920 --> 00:18:12,920 schools too. 294 00:18:12,920 --> 00:18:17,720 But education had this really bad attitude towards parents. 295 00:18:17,720 --> 00:18:23,800 Education viewed itself so scientifically and students not as human colleagues on the 296 00:18:23,800 --> 00:18:28,000 planet, but as empty biologic shells to dump information. 297 00:18:28,000 --> 00:18:32,180 It was very behavioristic from a psychological perspective. 298 00:18:32,180 --> 00:18:36,800 And parents were viewed as nuisances that needed to be kept out of the system. 299 00:18:36,800 --> 00:18:42,440 ICS rejects that totally because we believe children are a blessing to parents and parents 300 00:18:42,440 --> 00:18:44,320 have responsibility for education. 301 00:18:44,320 --> 00:18:46,920 That's a Christian, deep Christian belief. 302 00:18:46,920 --> 00:18:53,080 And so we're very explicit and serious about what we call the parent partnership. 303 00:18:53,080 --> 00:18:54,280 We use that phrase a lot. 304 00:18:54,280 --> 00:18:58,000 If you look on those posters on the wall that says ICS mission, you'll see those words 305 00:18:58,000 --> 00:19:00,320 right in there, partner with parents. 306 00:19:00,320 --> 00:19:06,200 Another thing that makes us different is in your US public schools from about the 1950s 307 00:19:06,200 --> 00:19:09,880 prohibited even acknowledging God. 308 00:19:09,880 --> 00:19:15,140 And so they gutted education and reduced kids to empty shells that we were just supposed 309 00:19:15,140 --> 00:19:17,040 to stuff information into. 310 00:19:17,040 --> 00:19:23,280 And we were no longer allowed to give kids a meta narrative, a grand story that gives 311 00:19:23,280 --> 00:19:26,000 us a reason for what we do. 312 00:19:26,000 --> 00:19:33,440 So ICS is allowed to hang on to that grand story, the biblical outline of history, its 313 00:19:33,440 --> 00:19:35,860 beginnings and our destiny. 314 00:19:35,860 --> 00:19:43,160 And that's what makes us able to give a richer, more holistic, more human education. 315 00:19:43,160 --> 00:19:45,720 Thank you, Mr. Scott. 316 00:19:45,720 --> 00:19:49,280 We'd like to end our interview segments by asking for some advice before we get to the 317 00:19:49,280 --> 00:19:53,380 advice part in what ways is a good education transformers doing its future? 318 00:19:53,380 --> 00:19:57,200 And then what advice do you give to educators about the topic of designing and creating 319 00:19:57,200 --> 00:19:59,860 an engaging learning experience? 320 00:19:59,860 --> 00:20:06,320 We take justice seriously, not just the skills and knowledge we want you to take with you, 321 00:20:06,320 --> 00:20:12,440 but the habits you absorb from experiencing the classroom and experiencing conversations 322 00:20:12,440 --> 00:20:15,640 between classes and all your activities. 323 00:20:15,640 --> 00:20:22,440 Because the habits of mind and habits of heart shape your character, your character shapes 324 00:20:22,440 --> 00:20:23,640 your destiny. 325 00:20:23,640 --> 00:20:29,600 And so education is first and foremost, not about knowledge and skills. 326 00:20:29,600 --> 00:20:33,920 Education is first and foremost about what you become. 327 00:20:33,920 --> 00:20:40,760 And then in terms of like advice for educators, designing, creating engaging learning experiences, 328 00:20:40,760 --> 00:20:42,120 this is not original with me. 329 00:20:42,120 --> 00:20:45,720 In fact, most of what I said today, they're not my own ideas, right? 330 00:20:45,720 --> 00:20:47,240 But let me end with this. 331 00:20:47,240 --> 00:20:50,340 We need to remember we don't just teach subjects. 332 00:20:50,340 --> 00:20:59,000 We teach heap remembering that is what helps us create a user experience, not just an information 333 00:20:59,000 --> 00:21:01,580 download in the classroom. 334 00:21:01,580 --> 00:21:05,840 Thank you for sharing your insight about the importance of an engaging and creative learning 335 00:21:05,840 --> 00:21:09,160 experience and how that contributes to education. 336 00:21:09,160 --> 00:21:12,520 And with that, we'll be right back after a short PSA. 337 00:21:12,520 --> 00:21:20,800 Time Auto United Nations is happening from March 25 to 27. 338 00:21:20,800 --> 00:21:25,840 The ICS MUN team will be attending this prestigious conference with three of them chairing the 339 00:21:25,840 --> 00:21:28,640 conference and one being the head organizer. 340 00:21:28,640 --> 00:21:33,000 This conference will have over 500 people in attendance from different schools and even 341 00:21:33,000 --> 00:21:34,000 countries. 342 00:21:34,000 --> 00:21:37,360 This conference will be a great opportunity for the students to debate, become globally 343 00:21:37,360 --> 00:21:43,800 minded and represent ICS. 344 00:21:43,800 --> 00:21:45,440 We are back with part two. 345 00:21:45,440 --> 00:21:49,540 We just heard about user experience in education with Mr. Scott. 346 00:21:49,540 --> 00:21:53,960 For this segment, my co-host and I will be having a short discussion about user experience 347 00:21:53,960 --> 00:21:54,960 in business. 348 00:21:54,960 --> 00:21:58,080 Machi and Pukow are joining me in this conversation. 349 00:21:58,080 --> 00:22:01,640 So what are your thoughts about user experience in business? 350 00:22:01,640 --> 00:22:08,200 Yeah, so as a small entrepreneur of a very, very small business, user experience, I want 351 00:22:08,200 --> 00:22:13,040 to say that is very important in terms of getting someone to convert and buy your product 352 00:22:13,040 --> 00:22:14,240 or services. 353 00:22:14,240 --> 00:22:18,140 So user experience is basically all about customer journey. 354 00:22:18,140 --> 00:22:23,080 The moment they, for example, if you run ads for your website that you sell online, the 355 00:22:23,080 --> 00:22:27,760 moment that your user scrolls on Facebook and sees your ad, stumbles upon your ad, what 356 00:22:27,760 --> 00:22:31,960 motivates them to click on your ad and actually watch it until the video is done? 357 00:22:31,960 --> 00:22:37,600 And then what motivates them to click on your website and then check out your website? 358 00:22:37,600 --> 00:22:43,520 Actually clicking at your card and then completing the purchase is all about like design and 359 00:22:43,520 --> 00:22:47,620 how you motivate your customers to buy your product. 360 00:22:47,620 --> 00:22:52,280 And this is very important because if the user has a good experience about your store, 361 00:22:52,280 --> 00:22:57,080 then obviously he'll convert and he might even convert in the future, which means if 362 00:22:57,080 --> 00:23:01,080 you have a good user experience, then you're basically set for success. 363 00:23:01,080 --> 00:23:04,120 What are some of the difficulties in creating an experience in business? 364 00:23:04,120 --> 00:23:09,740 From my experience, if you don't put yourself in the shoes of your customer, you start to 365 00:23:09,740 --> 00:23:15,320 lose, I guess, that feeling of what would I do as a customer? 366 00:23:15,320 --> 00:23:20,920 And you really start thinking of only yourself as the business owner or the, you know, I've 367 00:23:20,920 --> 00:23:25,280 got to make these sales, I've got to make sure that I can make payroll. 368 00:23:25,280 --> 00:23:28,480 So you just start thinking about only things from your perspective. 369 00:23:28,480 --> 00:23:35,560 If you can first start with that idea of I'm my own customer and I will walk into my business 370 00:23:35,560 --> 00:23:41,240 or I will look at my website or look at my mobile app, whatever your business is, and 371 00:23:41,240 --> 00:23:46,560 just put yourself in your customer's shoes and walk through the whole experience with 372 00:23:46,560 --> 00:23:52,740 their mindset, you'll start to discover things that you want to change, like drastically. 373 00:23:52,740 --> 00:23:58,540 For example, just in my own retail coffee business, I often will go into my shop and 374 00:23:58,540 --> 00:24:02,820 walk in, I'll look at the doors, I'll look at what's on the walls, I'll look up what's 375 00:24:02,820 --> 00:24:09,680 on the shelves, I'll look at the menu, I'll observe how my staff greet me, and then I'll 376 00:24:09,680 --> 00:24:15,560 walk to the counter and I'll make my order and I just observe how that full experience 377 00:24:15,560 --> 00:24:16,560 goes. 378 00:24:16,560 --> 00:24:19,120 Inevitably, I often just run into things. 379 00:24:19,120 --> 00:24:22,760 I'm like, oh, I've got to work on this or I've got to do a little bit more training 380 00:24:22,760 --> 00:24:28,120 with my staff or that part of the shop is dirty, it needs cleaned up. 381 00:24:28,120 --> 00:24:32,920 So from that perspective, you have just a really different perspective regarding your 382 00:24:32,920 --> 00:24:34,280 customer. 383 00:24:34,280 --> 00:24:37,800 If you can put yourself in your customer's shoes, that would be my first advice to anybody 384 00:24:37,800 --> 00:24:39,680 thinking about that in business. 385 00:24:39,680 --> 00:24:45,320 So yeah, I think what Maciej said about how can you retain customers really quickly in 386 00:24:45,320 --> 00:24:50,080 one of my classes here, I talked about customer retention and some of the statistics. 387 00:24:50,080 --> 00:24:57,560 It's five to 25 times more expensive to get a new customer than it is to retain an existing 388 00:24:57,560 --> 00:24:58,560 customer. 389 00:24:58,560 --> 00:25:04,400 And so giving that customer a great user experience, especially from the first time is super important. 390 00:25:04,400 --> 00:25:06,720 I'd like to hear Maciej's thoughts about this too. 391 00:25:06,720 --> 00:25:09,440 What do you think about putting yourself in your customer's shoes? 392 00:25:09,440 --> 00:25:13,760 I really agree with what Mr. Jason said because many entrepreneurs, especially when starting 393 00:25:13,760 --> 00:25:19,240 out, they're unable to visualize themselves in the place of the customer. 394 00:25:19,240 --> 00:25:24,380 So they're not able to understand the full customer journey that a customer faces. 395 00:25:24,380 --> 00:25:28,880 So they don't know like what kind of design or what kind of services will be best for 396 00:25:28,880 --> 00:25:31,480 the customer in order to make sales. 397 00:25:31,480 --> 00:25:36,840 And another difficulty when it comes to creating a good customer experience is that most people 398 00:25:36,840 --> 00:25:39,800 fail to choose a specific market. 399 00:25:39,800 --> 00:25:43,640 For example, if you want to design a product, you have to choose where you want to sell 400 00:25:43,640 --> 00:25:49,100 this or market this product to the rich people or the mass market, right? 401 00:25:49,100 --> 00:25:54,840 But many entrepreneurs, especially when starting out, they try to design a product in a way 402 00:25:54,840 --> 00:26:01,360 that it reaches everyone, both the mass market and the upper middle class and the more wealthy 403 00:26:01,360 --> 00:26:02,360 people. 404 00:26:02,360 --> 00:26:05,360 So when you try to do this, you end up not making sales. 405 00:26:05,360 --> 00:26:06,360 Why? 406 00:26:06,360 --> 00:26:08,640 Because when you try to please everyone, you end up pleasing nobody. 407 00:26:08,640 --> 00:26:14,000 In business, you need to have a specific target market that you want to focus on. 408 00:26:14,000 --> 00:26:18,240 And when you focus on that, you're able to actually design your product or services in 409 00:26:18,240 --> 00:26:22,480 a way that can maximize their experience in the best way possible. 410 00:26:22,480 --> 00:26:24,280 And that is what allows you to convert. 411 00:26:24,280 --> 00:26:26,160 Yeah, I agree on that. 412 00:26:26,160 --> 00:26:30,780 As far as market segment, these are things that we learn in business school, looking 413 00:26:30,780 --> 00:26:36,280 at the buyer persona, who are actually your customers and then thinking about things from 414 00:26:36,280 --> 00:26:37,320 their perspective. 415 00:26:37,320 --> 00:26:41,680 We often lose sight as business owners about this fact because we're so busy trying to 416 00:26:41,680 --> 00:26:43,500 figure out how to run our business. 417 00:26:43,500 --> 00:26:45,520 We often lose sight of our customers. 418 00:26:45,520 --> 00:26:50,520 Now the difference between UX and UI, these are kind of like buzzwords out there in the 419 00:26:50,520 --> 00:26:51,520 business world. 420 00:26:51,520 --> 00:26:55,720 A UX means user experience and that involves everything. 421 00:26:55,720 --> 00:26:59,560 So if you think about a user experience, you think about our users are humans. 422 00:26:59,560 --> 00:27:04,920 We have five senses and for a digital product, it's a little more difficult to engage the 423 00:27:04,920 --> 00:27:10,520 five senses, but for physical products and retail type businesses, they are able to cater 424 00:27:10,520 --> 00:27:15,560 to the five senses of a customer, whether it's seeing, tasting, everything, smell. 425 00:27:15,560 --> 00:27:19,260 If you walk through any retail type store, especially if you go to one of the big malls 426 00:27:19,260 --> 00:27:24,100 here in Bangkok, you'll smell things or you're able to go in and sample things. 427 00:27:24,100 --> 00:27:30,520 So there's a lot of user experiences happening that sometimes we don't even know or recognize 428 00:27:30,520 --> 00:27:31,520 as customers. 429 00:27:31,520 --> 00:27:37,120 So as far as user interface goes, that's more on the digital side where you're interacting 430 00:27:37,120 --> 00:27:42,840 with a digital product, a website, a mobile app, where are the buttons placed on the screen. 431 00:27:42,840 --> 00:27:46,320 For mobile app development, the screen resolutions are quite small. 432 00:27:46,320 --> 00:27:52,000 So it's really important how you design and lay out your colors, your buttons, everything 433 00:27:52,000 --> 00:27:57,840 for the interface so a user can flow through that process and have a good experience, but 434 00:27:57,840 --> 00:28:01,500 also know what to click on next and where they're supposed to be directed to. 435 00:28:01,500 --> 00:28:06,280 So that's really quickly kind of the differences between user experience and user interface. 436 00:28:06,280 --> 00:28:10,600 Do you guys have any tips or advice about designing a good user experience within the 437 00:28:10,600 --> 00:28:12,360 business context? 438 00:28:12,360 --> 00:28:17,800 So when it just started out with my small business, I ended up spending hours and hours 439 00:28:17,800 --> 00:28:24,040 on trying to perfect this one page in my website and that page ended up not working very well. 440 00:28:24,040 --> 00:28:29,320 So I had to redesign the whole thing, remake the websites many, many times and that process 441 00:28:29,320 --> 00:28:33,840 alone just took months before I even like get to start making sales. 442 00:28:33,840 --> 00:28:35,880 Are you familiar with the Pareto's law, Pooka? 443 00:28:35,880 --> 00:28:36,880 The what? 444 00:28:36,880 --> 00:28:39,480 So it is also known as the 2080 law. 445 00:28:39,480 --> 00:28:46,240 So basically, this law says that 20% of your work accounts for 80% of your productivity 446 00:28:46,240 --> 00:28:50,600 and the other 80% of your work accounts for only 20% of your productivity. 447 00:28:50,600 --> 00:28:55,960 So when designing user experience and user interface, it's important that you spot the 448 00:28:55,960 --> 00:29:01,440 20% that is accounting for 80% of your productivity and double down on that so you can focus more 449 00:29:01,440 --> 00:29:05,680 on what works and then the other 80% you do less of that so you're more productive with 450 00:29:05,680 --> 00:29:06,680 your time. 451 00:29:06,680 --> 00:29:10,320 So you save time, you move quickly if there's anything you need to change and change quickly 452 00:29:10,320 --> 00:29:14,000 and then get ahead with scaling your business and making sales. 453 00:29:14,000 --> 00:29:16,520 Yeah, I agree with the 80-20. 454 00:29:16,520 --> 00:29:21,040 I think it can be applied to just about everything in life actually. 455 00:29:21,040 --> 00:29:27,440 Regarding tech businesses, many subscribe to the idea and methodology of lean or agile 456 00:29:27,440 --> 00:29:33,300 development which basically means they design, develop and push their product to the customer 457 00:29:33,300 --> 00:29:36,280 quickly in order to get user feedback. 458 00:29:36,280 --> 00:29:40,920 They collect that data and then off that data and feedback that they get from users, they 459 00:29:40,920 --> 00:29:42,100 can make the product better. 460 00:29:42,100 --> 00:29:46,720 They do this so they can make it better for the future versions and updates that they'll 461 00:29:46,720 --> 00:29:48,120 push to the customers. 462 00:29:48,120 --> 00:29:54,600 This initial product is sometimes referred to as an MVP which basically stands for Minimal 463 00:29:54,600 --> 00:29:56,180 Viable Product. 464 00:29:56,180 --> 00:29:59,200 Maybe even referred to as the beta version. 465 00:29:59,200 --> 00:30:00,880 We've heard it called that before. 466 00:30:00,880 --> 00:30:05,640 Maybe you're familiar with that term, a beta version of software or beta version of the 467 00:30:05,640 --> 00:30:06,640 app. 468 00:30:06,640 --> 00:30:11,320 Unfortunately and sometimes this first version is full of issues which gives a customer a 469 00:30:11,320 --> 00:30:14,000 bad or non favorable first experience. 470 00:30:14,000 --> 00:30:18,720 However, as a customer sometimes we don't mind if the experience is not totally great 471 00:30:18,720 --> 00:30:24,720 because a lot of MVP products or beta versions are free for us to use during that first kind 472 00:30:24,720 --> 00:30:26,920 of initial stage of release. 473 00:30:26,920 --> 00:30:30,400 Just look at the popular chat GPT-3. 474 00:30:30,400 --> 00:30:32,600 These versions are all learning versions. 475 00:30:32,600 --> 00:30:36,960 They're free for most users to use if you can get on and get an account. 476 00:30:36,960 --> 00:30:41,980 The software is learning about its users and we are learning about it and it's still free 477 00:30:41,980 --> 00:30:42,980 to use. 478 00:30:42,980 --> 00:30:46,120 And just a side note, it is now chat GPT-4. 479 00:30:46,120 --> 00:30:47,120 I don't know if you knew that. 480 00:30:47,120 --> 00:30:51,200 A new update was released just this month in March. 481 00:30:51,200 --> 00:30:57,200 And finally I'll go back to what I began with which is to put yourself in the shoes of your 482 00:30:57,200 --> 00:30:58,200 customers. 483 00:30:58,200 --> 00:30:59,200 That would probably be the biggest advice. 484 00:30:59,200 --> 00:31:04,000 Be your own customer and walk through the operations or functions of your business as 485 00:31:04,000 --> 00:31:05,840 your own customer. 486 00:31:05,840 --> 00:31:11,080 When you do this you will inevitably notice ways in which you can enhance the experience 487 00:31:11,080 --> 00:31:12,160 and make it better. 488 00:31:12,160 --> 00:31:16,300 Every business is different so the experience will be different depending on that business 489 00:31:16,300 --> 00:31:19,080 but don't lose sight of the customer. 490 00:31:19,080 --> 00:31:23,960 To end I'd like to thank Maci and Pucow for the short discussion on user experience in 491 00:31:23,960 --> 00:31:24,960 business. 492 00:31:24,960 --> 00:31:30,160 It's a very broad topic that could be the focus of an entire podcast series actually. 493 00:31:30,160 --> 00:31:35,740 However we are out of time for this segment so thanks again. 494 00:31:35,740 --> 00:31:40,060 As we end this episode we'd like to say a special thanks to all our listeners for their 495 00:31:40,060 --> 00:31:41,840 support and encouragement. 496 00:31:41,840 --> 00:31:45,440 Also if you haven't noticed our little podcast has inspired others. 497 00:31:45,440 --> 00:31:49,840 Check out episode twenty two and a half and listen to some little voices from our school 498 00:31:49,840 --> 00:31:54,760 interview a local author about her life career followed up with a reading from one of her 499 00:31:54,760 --> 00:31:55,760 books. 500 00:31:55,760 --> 00:32:00,080 Our next episode will focus on the topic of what will be your legacy and we welcome a 501 00:32:00,080 --> 00:32:06,360 very special guest Dr. Nerissa who is the CEO and founder of Kogo Pay and was recently 502 00:32:06,360 --> 00:32:09,500 a panelist at the Bloomberg APAC summit. 503 00:32:09,500 --> 00:32:13,780 We will also be talking with our very own Mr. Mike about the importance of service and 504 00:32:13,780 --> 00:32:16,400 social enterprise education. 505 00:32:16,400 --> 00:32:21,260 As always this podcast will not be possible without the hard work and support of our international 506 00:32:21,260 --> 00:32:22,860 student production team. 507 00:32:22,860 --> 00:32:27,360 All music and sound effects are courtesy of Pixabay.com a vibrant community of creatives 508 00:32:27,360 --> 00:32:30,760 sharing copyright free images videos and music. 509 00:32:30,760 --> 00:32:33,160 And we are signing off until next time. 510 00:32:33,160 --> 00:32:39,840 For Students Incorporated because your voice matters.