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Welcome to Students Incorporated, a podcast where we dive into relevant topics and issues

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related to the world of business, technology, education and design.

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I'm your host, Mr. Jason.

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Episodes include student conversations, interviews with thought leaders, and inspirational stories

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with an international flavor.

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This podcast is created and produced with the help of students from the International

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Community School of Bangkok.

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In today's episode, we'll be diving into the topics of design education and the design

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process.

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Joining us will be our special guests, Mrs. Cammie, Mr. Tim, and Mr. Darwin.

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The first segment will be about design education.

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The following segment will be about the design process and will feature fun art and design

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themed trivia questions.

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Before beginning, let's hear the quote of the day and news headlines.

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Thank you, Mr. Jason.

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Today's quote is from a famous painter, Jackson Pollock.

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He said that,

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Art is coming face to face with yourself.

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Many artistic pieces often reflect the artist's own emotions and viewpoints.

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Jackson Pollock was a major influence in the abstract expressionist movement, which lasted

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from 1943 through the mid-1950s.

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Pollock was especially known for his paintings created through a drip technique, where he

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poured paint on a surface and rotated it so that the paint would drip in an abstract

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manner and would be viewed from all angles.

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As the time of this recording, the FIFA 22 World Cup is happening in Qatar.

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Here are some of the biggest upsets so far.

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Saudi Arabia beat Argentina 2-1.

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Japan also beat Germany 2-1, with the Japanese fans helping clean up the stadium after the

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match.

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Despite losing 1-0, Canada put in a shockingly good performance against Belgium, with this

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being their first World Cup match in 36 years.

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Ecuador drew 1-1 to the Netherlands, and USA drew England 0-0 as well.

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So I guess it can be called soccer and football.

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Morocco beat Belgium 2-0, dominating the entire game, and when asked about the loss, the Belgian

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captain Kevin De Bruyner said, we're simply too old.

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Thank you for that quote and the news headlines.

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Design, which is the topic of this episode, has played a significant role in my career

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for a very long time, so I'm glad we can dedicate both guest segments to it.

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For this first segment, we welcome Mrs. Cammie, an experienced educator and artist.

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Okay, with that, let's get started with our first question.

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Well, first of all, good morning, Mrs. Cammie.

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Good morning.

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Can you please introduce yourself, tell us that you studied in college, and then describe

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what attracted you to the field of design and art.

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Sure, I'm Cammie Lattice, and I've been working here at the school for, I think it's my seventh

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year.

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I went to Messiah College and majored in fine arts.

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I was an oil painting concentration and really loved it.

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I got to take a lot of classes and a lot of things.

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What got me started in art was in elementary school, I just loved horses.

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Sorry if you've heard this story, but I grew up on a horse farm and just drew them and

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loved them and rode them.

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I loved horses so much, so I just started drawing them and inadvertently ended up really

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loving drawing and painting.

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In eighth grade, my parents got me an art tutor and she was amazing.

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She was an older woman who had worked for Disney back in the early animation days, and

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she worked on Pinocchio.

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She had the falling leaves scene.

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She always told me that she did the falling leaves.

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I really learned a lot from her about just drawing and painting.

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Then I went to college.

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At the end of college, I was wanting to do more service.

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That's when I think I started getting interested in teaching and ended up going back to school

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to study education and found that art education is really my calling.

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I didn't make art for nine years when I was a stay-at-home mom, and then I came back to

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it as I started teaching.

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A lot of people confuse the two areas, art and design.

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You probably have noticed that.

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What is the difference and how do these two things converge, especially in the field of

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education?

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I really think art doesn't have a set purpose.

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It can be what the artist wants.

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There's a lot of purposes that the artist sets out for, maybe to explore a certain medium,

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to express themselves.

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They don't even have to say what the purpose is.

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There's a lot of art that is left untitled.

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Whereas design is a lot about function.

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Usually when you're designing something, you're thinking of someone else or something else.

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Your design is at the mercy of what the function is for that thing.

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I actually think of fashion a lot.

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I'm not a big fashionista, but I think of the difference between the designs that are

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on a catwalk, which you see them and you're like, I would never wear that.

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The designer is going after something new.

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They're trying to find something fresh and exploring and playing with new materials or

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new ideas.

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I really love Target back in the States.

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Often they partner with a designer like Marneco.

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They make the designs that don't seem functional on a catwalk functional for moms and for regular

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people.

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I think that's a great example of the difference between art and design.

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Staying in the field of education, what are your thoughts about design education or educating

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people about design?

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Why is this important and what impact do you think this can have on society as a whole?

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I think even just in my short little lifetime, the world has become more and more visually

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oriented.

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We barely have time with consumers.

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You have to design things so tightly that you get their attention in a split second.

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I think design has never been more important.

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I read a great book a while ago by David Berman called Do Good Design.

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Design matters as it never has before.

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Design creates so much of what we see, what we use, and what we experience.

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In a time of unprecedented environmental, social, and economic crises, designers must

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now choose what their young profession will be about, deploying weapons of mass deception

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or helping repair the world.

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So I think design is really important in influencing society and the way people think if we can

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use it for good.

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That's kind of what that whole book was about, is harnessing the power of design, the power

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that can sell Coca-Cola and using it to send great messages.

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So for you personally, are there artists or designers that have inspired you or that you

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take inspiration from?

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If so, who are they and why?

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Yeah, on the art side, I found a lot of artists through actually Instagram.

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It's just so accessible and you can see art quickly that way.

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Felicia Forte is a painter who I just really admire her fresh colors, her compositions,

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and her just everyday life kind of scenes.

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Carol Maureen is another painter who inspired me a lot, especially coming back to art after

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being a stay at home mom.

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She also was a mom and that's kind of when she started her painting career is during

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her children's nap times.

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She would challenge herself to paint every day a small amount of time and she always

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keeps her paintings really small.

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So I thought, oh, it just seemed like this instrumental or this just mountain I couldn't

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climb to get back into art.

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So for her to break that down was really amazing for me.

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On the design side, I actually got that David Berman book that I mentioned before from a

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designer I really admire named Victoria Harrison.

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Her husband was actually a high school friend of mine, Scott Harrison, and he started a

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way back in 2006, he started a nonprofit called Charity Water, which was kind of groundbreaking

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at the time.

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He rented out a studio down in New York City and had a photography show there for his birthday.

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And I guess he had been a nightclub promoter in New York City, so he had a lot of celebrity

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friends and invited them to donate to Charity Water as his birthday present.

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He ended up hiring a woman named Victoria Harrison to be his designer.

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She's so inspiring because she wants to do this with design.

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She wants to harness the power of design and influence for good.

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And so because of her designs, Charity Water and a lot of other factors, but it really

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took off and I admire that.

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Okay, moving on to something a bit more whimsical, we've compiled a few statements that according

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to Google, artists have actually said, for instance, describing their works of art.

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Would you mind reading them using your best artist voice?

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All right, I am not my husband.

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If he were here, he would try to do all the accents, but I'm not going to do that.

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I'm going to go for more like NPR.

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Okay, so my first statement is by Georgia O'Keefe, and she said, nobody really sees

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a flower, really, it is so small.

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We have a time and to see takes time.

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So I said to myself, I'll paint what I see, what the flower is to me, but I'll paint it

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big and they will be surprised into taking time to look at it.

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Very good.

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Just like her.

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All right.

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You have one more, I think.

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Okay, yes.

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I have another.

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Next, we have a statement by another female artist named Beth Marisol.

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I hope I said that right.

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She is quoted as saying, it is important to express oneself, provided the feelings are

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real and are taken from your own experience.

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My ambition is limited to capturing something transient, and yet this ambition is excessive.

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Artists sometimes put out the best statements, don't they?

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Sometimes we understand them, sometimes we do not.

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All right.

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Thank you so much for joining us, Mrs. Kamie.

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It's been really interesting.

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I love hearing the stories of how people get into design and art.

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So thank you so much.

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Now before beginning the next part, let's hear the PSA from Lyon.

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Most of us have heard about gratitude, but how does it affect us in life?

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Scientists at University of California, Berkeley found that practicing gratitude has many benefits

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in life.

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Physically, these people had stronger immune systems, were less bothered by aches and pains

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and enjoyed better sleep.

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Mental health benefits include feeling more joy and experiencing more optimism, generally

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making us happier.

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Gratitude also helps with social life.

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People who practice gratitude become more generous and compassionate, and they even

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report feeling less lonely and isolated.

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So be grateful for what you have, everyone.

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Thank you for that announcement.

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In our second segment, we welcome Mr. Tim Mills and Mr. Darwin, both of whom are artists

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and designers.

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This segment is focused on the importance of design process, and Lyon will start us

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off with our first question.

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Good morning, gentlemen.

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Can you please introduce yourselves and tell us what you studied in college and then describe

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what led you to the creative field?

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Let's start with the one and only Mr. Tim Mills.

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All right.

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Good morning.

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I studied fine art in college, and I had a focus on ceramics and visual communications

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minor as well.

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I worked as a designer for a number of years out of college and upon graduation, and I've

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continued working in the ceramic arts as well.

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I was drawn to the creative field through just an innate desire to create.

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My name is Darwin.

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I am the web and graphic designer here in ICS.

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Well, mostly like doing multimedia producing and such.

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So I studied international business for my college degree and pursued my diploma in media

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production afterwards.

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What led me to the creative field is the branding of a business.

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I remember sitting down in a business branding class and I thought to myself like, I want

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the design stuff.

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And that's where it all started.

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Since we are focused on the design process in this segment, is there a specific process

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that you follow when creating or designing, maybe in the context of having a specific

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project that you're working on?

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For me, creating and designing, it really tapped into kind of a fundamental human desire

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to make.

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That process is really at its core one of play.

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When I think about designing and making, our imaginations are fully engaged.

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It's one of exploration and discovery.

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So the process for me often begins with these sparks of possibility, these initial ideas,

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these what ifs.

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And then often I just get initial ideas and concepts out quickly into some tangible form,

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like a quick sketch, ink on paper, kind of get the idea out.

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Then of course there's refinement, prototyping, trial and error, more error, sometimes success.

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Times I have an idea and I can't even sketch it out right then, so I'll just put a word

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down, get my phone out type of word or two in, something to help me mark that idea for

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later.

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When there's a specific or desired end in mind, those aspects certainly inform and drive

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the process for me.

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But fundamentally I think the process of design and creating, it's always one of play, it's

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one of discovery.

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And Darwin, what about you?

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Do you have a specific process that you follow?

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Well, with my line of work, like graphic design basically, every project has different process

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and sometimes the process is A, B, C, D and sometimes it's like C, A, D, B.

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But with all of my creative process in creating school materials, I have to walk around and

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see how the design will flow with and how the school looks like.

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For example, the way finding system.

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Two years ago ICS all have this green plastic room and they told me like they've been there

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since this building was built.

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We have different designs, different fonts and teachers and such.

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So one of my early tasks when I was hired was to create a uniform way finding and signage

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system here that match ICS logos and colors.

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So during that time, elementary building was slowly becoming blue and white and we knew

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that the middle school and high school buildings will be white and blue as well.

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So the process was to take a walk and envision how people interact with the design.

239
00:14:59,320 --> 00:15:04,840
In this case, I created a blue acrylic class room signages with white bold font in a white

240
00:15:04,840 --> 00:15:05,840
wall.

241
00:15:05,840 --> 00:15:09,600
With this, people can see what room is from afar without needing to go close and read

242
00:15:09,600 --> 00:15:10,920
the room number.

243
00:15:10,920 --> 00:15:16,900
It sounds so simple, but it involves a lot of meetings, brainstormings and then the initial

244
00:15:16,900 --> 00:15:19,820
conclusion to proceed with the design.

245
00:15:19,820 --> 00:15:24,440
So do you think that most creators follow a similar process or do you feel like the

246
00:15:24,440 --> 00:15:28,800
project kind of dictates that process and it could be different every time?

247
00:15:28,800 --> 00:15:34,760
My thought is that most designers, creators, makers, they do approach a similar process

248
00:15:34,760 --> 00:15:36,280
of what we've both spoken about.

249
00:15:36,280 --> 00:15:40,440
What I like about what Darwin just mentioned was he actually inhabited the design process

250
00:15:40,440 --> 00:15:41,440
physically.

251
00:15:41,440 --> 00:15:48,320
He was out there walking around and looking and that's a great note, a great point about

252
00:15:48,320 --> 00:15:54,360
actually stepping into what he would be needing in that design process.

253
00:15:54,360 --> 00:16:01,360
So I think for me, that idea of discovery of play, I imagine that most designers, I

254
00:16:01,360 --> 00:16:03,560
mean it starts with an idea, right?

255
00:16:03,560 --> 00:16:06,560
Kind of engage in our imagination and that helps to drive us.

256
00:16:06,560 --> 00:16:13,360
Yeah, so I feel like a lot of creatives have similar but also different process of things.

257
00:16:13,360 --> 00:16:20,000
Maybe when I was a beginner, I follow a certain process that my teacher told me or what I

258
00:16:20,000 --> 00:16:24,840
watch on YouTube, but now as I grow, I'm creating my own craft.

259
00:16:24,840 --> 00:16:27,880
It's more like, oh, this is how I do things.

260
00:16:27,880 --> 00:16:29,840
This is what I'm comfortable doing.

261
00:16:29,840 --> 00:16:31,800
Well, thank you for sharing, gentlemen.

262
00:16:31,800 --> 00:16:36,280
Can you talk about the concept of form and function as well as share your thoughts about

263
00:16:36,280 --> 00:16:39,280
how design can reflect the culture of the day?

264
00:16:39,280 --> 00:16:43,600
Like the example of what I shared earlier about design, just do I want to create an

265
00:16:43,600 --> 00:16:45,760
artistic like room design?

266
00:16:45,760 --> 00:16:49,480
Yes, of course, but it's not what is needed.

267
00:16:49,480 --> 00:16:55,400
The demand for the design is to create an effective way to communicate, which is the

268
00:16:55,400 --> 00:16:56,680
room needs to be seen.

269
00:16:56,680 --> 00:17:01,840
It needs to be effective in communicating where the toilets are, where the rooms are,

270
00:17:01,840 --> 00:17:05,600
how do you go to art, how do you go to like the principal's office.

271
00:17:05,600 --> 00:17:08,920
The form of the design should always follow its function.

272
00:17:08,920 --> 00:17:11,960
Design is used by most people in everyday life.

273
00:17:11,960 --> 00:17:17,220
When you fill out that form, a good layout design can save your time.

274
00:17:17,220 --> 00:17:23,000
When you park your car, signages and where you park your car are always out there.

275
00:17:23,000 --> 00:17:28,840
And the better the signage designs, the better you can go in and out of that parking lot.

276
00:17:28,840 --> 00:17:33,720
When you need to go to the public toilet, you look for that mini male and female icon

277
00:17:33,720 --> 00:17:35,280
instead of the word toilet.

278
00:17:35,280 --> 00:17:39,040
So design is everywhere and good design can help you in your everyday life.

279
00:17:39,040 --> 00:17:42,680
I mean, a bad design, however, can ruin someone's day.

280
00:17:42,680 --> 00:17:45,040
It can even ruin the national election.

281
00:17:45,040 --> 00:17:50,720
That design principle that Maxim, it was actually coined by an architect, Louis Sullivan, American

282
00:17:50,720 --> 00:17:53,840
architect, talking about form following function.

283
00:17:53,840 --> 00:18:00,400
And another architect, Frank Lloyd Wright, talked about that and kind of expanded it

284
00:18:00,400 --> 00:18:04,320
a bit saying, yes, form follows function and maybe adding to it.

285
00:18:04,320 --> 00:18:09,200
He said, he really sees it as form and function should be one, joined.

286
00:18:09,200 --> 00:18:15,720
He said, joined in this, in a spiritual union, interesting phrasing there, joined in a spiritual

287
00:18:15,720 --> 00:18:16,720
union.

288
00:18:16,720 --> 00:18:21,840
So really, you know, form does follow function in a sense, but then function without form,

289
00:18:21,840 --> 00:18:23,160
you know, where does that leave us?

290
00:18:23,160 --> 00:18:28,320
And also I would say as a ceramic artist, you know, that form itself has a function,

291
00:18:28,320 --> 00:18:33,440
you know, like the aesthetic quality and beauty of a particular piece of work.

292
00:18:33,440 --> 00:18:40,360
I remember in college for us working on various forms and things, take for example, a teapot.

293
00:18:40,360 --> 00:18:44,880
It might look wonderful, right, the form, but a function of a teapot is to hold hot

294
00:18:44,880 --> 00:18:50,800
water, brew tea, and then to serve that tea, to pour that tea into a vessel.

295
00:18:50,800 --> 00:18:55,360
And you know, you really need to pay a lot of attention to the spout, particularly the

296
00:18:55,360 --> 00:18:59,680
rim of the spout so that it pours well, it doesn't drip, doesn't dribble back on the

297
00:18:59,680 --> 00:19:00,720
on the piece itself.

298
00:19:00,720 --> 00:19:06,480
So anyway, yeah, for me, I think that I think I appreciate Wright's thoughts towards, yes,

299
00:19:06,480 --> 00:19:10,560
form follows function, but he said, he even said this has been misunderstood.

300
00:19:10,560 --> 00:19:15,680
You know, he's saying form and function should be one joined in a spiritual union.

301
00:19:15,680 --> 00:19:19,480
So I think maybe a designer, creator, maker is always kind of going back and forth on

302
00:19:19,480 --> 00:19:20,480
that.

303
00:19:20,480 --> 00:19:23,100
So here's another follow up question on that.

304
00:19:23,100 --> 00:19:25,800
Is there such a thing as a design going out of style?

305
00:19:25,800 --> 00:19:29,080
I believe so, but it's more a circular pattern.

306
00:19:29,080 --> 00:19:33,280
In most cases, a certain design trend will go out of style, but will never die.

307
00:19:33,280 --> 00:19:36,920
It will return back to life when it attracts a new generation.

308
00:19:36,920 --> 00:19:40,800
A big buzzword these days is vintage, you know, something that's kind of applied to

309
00:19:40,800 --> 00:19:47,320
when we look back, maybe at future or past technologies and think, well, there was something

310
00:19:47,320 --> 00:19:48,800
about that that was lost, right?

311
00:19:48,800 --> 00:19:57,000
We think about the advent of digital photography and people really looking back to the beauty

312
00:19:57,000 --> 00:20:03,960
and the grain of a fine print photograph from times past.

313
00:20:03,960 --> 00:20:09,120
And in some ways, I think maybe the fundamental elements of design or the elements of design

314
00:20:09,120 --> 00:20:15,400
that were in place or implemented, those do not go out of style in a sense.

315
00:20:15,400 --> 00:20:23,000
Those never fade or perish or spoil, but I think there's a refinement process.

316
00:20:23,000 --> 00:20:28,920
There's a taking and making of, I mean, think about the bicycle, for example.

317
00:20:28,920 --> 00:20:36,360
I mean, what an incredible invention and design and creative understanding of human form and

318
00:20:36,360 --> 00:20:39,200
motion with machine, right?

319
00:20:39,200 --> 00:20:41,760
But the very first bicycles, right?

320
00:20:41,760 --> 00:20:44,160
You wouldn't go mountain biking with them.

321
00:20:44,160 --> 00:20:49,320
Like they, you know, I think about the early ones with the gigantic front wheel and the

322
00:20:49,320 --> 00:20:53,160
very small back wheel and just took great balance and even the ladder to get up onto

323
00:20:53,160 --> 00:20:55,640
and think, right, you're not going to go mountain biking with those.

324
00:20:55,640 --> 00:20:59,560
The thing about like the refinement of that design, right?

325
00:20:59,560 --> 00:21:05,080
Today we have road bikes and racing bikes that are light and carbon fiber and so on.

326
00:21:05,080 --> 00:21:10,120
So I think those fundamental pieces of design do not go out of style per se.

327
00:21:10,120 --> 00:21:12,000
Okay, moving on to our next question.

328
00:21:12,000 --> 00:21:17,560
For you personally, are there artists or designers that inspire you or that you take inspiration

329
00:21:17,560 --> 00:21:18,560
from?

330
00:21:18,560 --> 00:21:20,400
So who are they and why?

331
00:21:20,400 --> 00:21:24,600
Well besides Mr. T. Mills, I admire Mr. T. Mills work.

332
00:21:24,600 --> 00:21:32,360
Because this is funny, like I've booked multiple classes of Mr. T. Mills from Trampolines Studio.

333
00:21:32,360 --> 00:21:33,360
Yes, Trampolines Studio, yes.

334
00:21:33,360 --> 00:21:34,360
And then it always gets cancelled.

335
00:21:34,360 --> 00:21:35,360
It gets cancelled.

336
00:21:35,360 --> 00:21:36,360
We got to make that happen.

337
00:21:36,360 --> 00:21:40,400
So I have, I messaged him one time like, hey, I admire your work.

338
00:21:40,400 --> 00:21:44,040
This is what I like about your work and such.

339
00:21:44,040 --> 00:21:46,320
And he's so generous of replying back.

340
00:21:46,320 --> 00:21:48,720
So we got to make that happen, Darwin.

341
00:21:48,720 --> 00:21:51,960
Maybe this is our first collaborative effort here on this podcast and then we'll make

342
00:21:51,960 --> 00:21:54,680
sure we get some clay work in soon.

343
00:21:54,680 --> 00:21:55,680
Yeah.

344
00:21:55,680 --> 00:22:02,600
So besides Mr. T. Mills, I have followed, her name is S. Devlin since I know about her

345
00:22:02,600 --> 00:22:03,600
work.

346
00:22:03,600 --> 00:22:08,640
She's a stage designer and artist for concert theaters, fashion shows and other range of

347
00:22:08,640 --> 00:22:09,640
media.

348
00:22:09,640 --> 00:22:16,400
So she often uses light mapping and projected film into kinetic sculptural forms, meaning

349
00:22:16,400 --> 00:22:20,360
that she challenges the given space by creating an experience through design.

350
00:22:20,360 --> 00:22:24,000
Yeah, you know, my list and I had to kind of narrow it down a little bit.

351
00:22:24,000 --> 00:22:31,000
I think it reflects kind of my eclectic interest in making and creating and expression.

352
00:22:31,000 --> 00:22:37,400
I mean, I've always been drawn to the work of Alexander Calder, who, you know, I have

353
00:22:37,400 --> 00:22:42,360
dabbled in working with steel and welding and but he's, you know, he designed these

354
00:22:42,360 --> 00:22:44,800
gigantic mobiles, right?

355
00:22:44,800 --> 00:22:51,080
And so large sculptures that were moving with the space that they're in, you know, the slightest

356
00:22:51,080 --> 00:22:54,040
breeze can move these gigantic sculptures.

357
00:22:54,040 --> 00:22:55,320
I really appreciate his work.

358
00:22:55,320 --> 00:23:03,120
Andy Goldsworthy, who works out in natural settings, working with leaves and branches

359
00:23:03,120 --> 00:23:06,400
and stone and water and time and rhythm.

360
00:23:06,400 --> 00:23:11,880
And he does these sculptures in situ that are out in nature.

361
00:23:11,880 --> 00:23:16,720
Some of them are there longer than others, but I love the work that he does and how he

362
00:23:16,720 --> 00:23:22,040
really just takes what's there and rearranges it and makes and creates from what he has

363
00:23:22,040 --> 00:23:30,120
and draws us into his work through his, his forms and his, his posture and his work.

364
00:23:30,120 --> 00:23:36,360
Mako Fujimura, who's a Japanese American abstract expressionist painter, but he's working in

365
00:23:36,360 --> 00:23:43,400
the Japanese discipline of Nihon-ga, which is where the painter will actually pulverize

366
00:23:43,400 --> 00:23:45,960
and make their own mineral pigments.

367
00:23:45,960 --> 00:23:50,920
So he works with some of the same mineral pigments or minerals, I guess, that I use

368
00:23:50,920 --> 00:23:53,000
as a ceramic artist as well.

369
00:23:53,000 --> 00:23:58,680
But I really appreciate his melding of many different worlds, but that, you know, the

370
00:23:58,680 --> 00:24:03,560
abstract expressionist work through this traditional Japanese painting discipline.

371
00:24:03,560 --> 00:24:11,280
And then of course, I mean, one, one art Japanese ceramic artist, Soji Hamada, and then an English

372
00:24:11,280 --> 00:24:12,920
ceramic artist, Bernard Leach.

373
00:24:12,920 --> 00:24:19,760
And those two really had a wonderful friendship back in the like 1920s and just really appreciate

374
00:24:19,760 --> 00:24:26,120
both their craft and then kind of how they shared ideas and their cultural backgrounds

375
00:24:26,120 --> 00:24:30,560
and just had a wonderful working and friendship, you know, working relationship and friendship

376
00:24:30,560 --> 00:24:31,560
throughout their lifetime.

377
00:24:31,560 --> 00:24:38,320
So Hamada just exhibits, you know, what is, what are some of those amazing qualities of

378
00:24:38,320 --> 00:24:45,880
Japanese discipline and art form just in his ceramic work as well.

379
00:24:45,880 --> 00:24:47,920
So a few, a few, sorry.

380
00:24:47,920 --> 00:24:48,920
That's okay.

381
00:24:48,920 --> 00:24:49,920
That's my shortlist.

382
00:24:49,920 --> 00:24:53,080
Well, let's move on to something a little less serious.

383
00:24:53,080 --> 00:24:56,000
We've prepared a designer pop quiz for you.

384
00:24:56,000 --> 00:24:57,480
It's a true or false quiz.

385
00:24:57,480 --> 00:25:00,080
You each have a set of questions to ask each other.

386
00:25:00,080 --> 00:25:04,240
And for our listeners sake, neither one of our guests know what the questions are.

387
00:25:04,240 --> 00:25:05,800
So to both of you, good luck.

388
00:25:05,800 --> 00:25:13,800
Okay, Mr. Tim, why don't you lead us off with the first quiz question for Mr. Darwin.

389
00:25:13,800 --> 00:25:17,240
All right.

390
00:25:17,240 --> 00:25:26,580
So the first question for you, Darwin, Whining's tea used the same logo for 150 years before

391
00:25:26,580 --> 00:25:31,480
changing the font and adding the lion crest.

392
00:25:31,480 --> 00:25:34,080
I think that's false.

393
00:25:34,080 --> 00:25:35,840
It is false.

394
00:25:35,840 --> 00:25:37,840
Good, correct.

395
00:25:37,840 --> 00:25:38,840
Correct.

396
00:25:38,840 --> 00:25:44,920
Good job with the logo and font has remained unchanged for 227 years.

397
00:25:44,920 --> 00:25:45,920
That's amazing.

398
00:25:45,920 --> 00:25:46,920
It is.

399
00:25:46,920 --> 00:25:47,920
227 years.

400
00:25:47,920 --> 00:25:48,920
Shows you good design.

401
00:25:48,920 --> 00:25:49,920
Doesn't style.

402
00:25:49,920 --> 00:25:50,920
That's right.

403
00:25:50,920 --> 00:25:51,920
Longevity in a logo design.

404
00:25:51,920 --> 00:25:52,920
As long as America.

405
00:25:52,920 --> 00:25:53,920
Yeah.

406
00:25:53,920 --> 00:25:54,920
All right.

407
00:25:54,920 --> 00:25:55,920
Mr. Darwin.

408
00:25:55,920 --> 00:26:03,440
It takes 400 milliseconds for a logo to be recognized by a visual context of the brain.

409
00:26:03,440 --> 00:26:04,440
True or false?

410
00:26:04,440 --> 00:26:05,440
True.

411
00:26:05,440 --> 00:26:06,440
That's correct.

412
00:26:06,440 --> 00:26:07,440
So true.

413
00:26:07,440 --> 00:26:10,740
That's most equivalent to a person blankie.

414
00:26:10,740 --> 00:26:12,240
Second question.

415
00:26:12,240 --> 00:26:21,600
The two most popular fonts in 1957 were Helvetica and Universe.

416
00:26:21,600 --> 00:26:22,600
I think that's true.

417
00:26:22,600 --> 00:26:23,600
True is correct.

418
00:26:23,600 --> 00:26:24,600
ICS uses Helvetica.

419
00:26:24,600 --> 00:26:26,080
They continue.

420
00:26:26,080 --> 00:26:27,880
There we go.

421
00:26:27,880 --> 00:26:32,840
They continue to be some of the most popular fonts today as well.

422
00:26:32,840 --> 00:26:33,840
Incredible.

423
00:26:33,840 --> 00:26:34,840
All right.

424
00:26:34,840 --> 00:26:35,840
All right.

425
00:26:35,840 --> 00:26:40,520
Starting price of a good high quality professional made logo is $50.

426
00:26:40,520 --> 00:26:41,520
$50.

427
00:26:41,520 --> 00:26:42,520
Five zero.

428
00:26:42,520 --> 00:26:43,520
Five zero.

429
00:26:43,520 --> 00:26:44,520
I'm going to say true.

430
00:26:44,520 --> 00:26:45,520
False.

431
00:26:45,520 --> 00:26:46,520
They start from $199.

432
00:26:46,520 --> 00:26:47,520
Okay.

433
00:26:47,520 --> 00:26:50,520
I should be trading more on this.

434
00:26:50,520 --> 00:26:51,800
That seems pretty cheap too.

435
00:26:51,800 --> 00:26:52,800
Really?

436
00:26:52,800 --> 00:26:53,800
That seems pretty cheap too.

437
00:26:53,800 --> 00:26:54,800
I should look up that.

438
00:26:54,800 --> 00:26:55,800
Yeah.

439
00:26:55,800 --> 00:26:56,800
That's true or not.

440
00:26:56,800 --> 00:26:57,800
Okay.

441
00:26:57,800 --> 00:26:58,800
Next.

442
00:26:58,800 --> 00:26:59,800
All right.

443
00:26:59,800 --> 00:27:00,800
Third question for you, Darwin.

444
00:27:00,800 --> 00:27:01,800
Here we go.

445
00:27:01,800 --> 00:27:08,880
The maximum file size of a logo that can be posted online is 200 kilobytes.

446
00:27:08,880 --> 00:27:09,880
I think that's true.

447
00:27:09,880 --> 00:27:11,200
That is true.

448
00:27:11,200 --> 00:27:17,600
This ensures that the logo isn't too large for most servers and takes up less space for

449
00:27:17,600 --> 00:27:18,600
users.

450
00:27:18,600 --> 00:27:19,600
Good job.

451
00:27:19,600 --> 00:27:20,600
You're three for three.

452
00:27:20,600 --> 00:27:21,600
All right.

453
00:27:21,600 --> 00:27:22,600
Ready?

454
00:27:22,600 --> 00:27:23,600
Yes.

455
00:27:23,600 --> 00:27:27,880
The total number of logo design services in the US is estimated to be $3 billion.

456
00:27:27,880 --> 00:27:29,880
True or false?

457
00:27:29,880 --> 00:27:30,880
False.

458
00:27:30,880 --> 00:27:31,880
It's true.

459
00:27:31,880 --> 00:27:36,160
This number includes small, medium and large size businesses.

460
00:27:36,160 --> 00:27:37,160
Okay.

461
00:27:37,160 --> 00:27:38,160
Just make him lose.

462
00:27:38,160 --> 00:27:39,160
All right.

463
00:27:39,160 --> 00:27:40,160
Number four.

464
00:27:40,160 --> 00:27:41,800
Here we go.

465
00:27:41,800 --> 00:27:49,240
People generally spend 20 to 30 minutes making their own logo without help from a professional.

466
00:27:49,240 --> 00:27:50,240
That's true.

467
00:27:50,240 --> 00:27:51,240
False.

468
00:27:51,240 --> 00:27:52,240
False.

469
00:27:52,240 --> 00:27:57,840
They generally spend five to 15 minutes to make their own logo.

470
00:27:57,840 --> 00:27:58,840
Five minutes.

471
00:27:58,840 --> 00:27:59,840
Five minutes.

472
00:27:59,840 --> 00:28:00,840
Wow.

473
00:28:00,840 --> 00:28:04,960
It costs about $450 to submit a basic logo trademark application.

474
00:28:04,960 --> 00:28:05,960
True.

475
00:28:05,960 --> 00:28:06,960
It's false.

476
00:28:06,960 --> 00:28:11,960
A basic logo trademark application actually costs around $325.

477
00:28:11,960 --> 00:28:12,960
Okay.

478
00:28:12,960 --> 00:28:13,960
All right.

479
00:28:13,960 --> 00:28:16,680
I need to brush up on some of these.

480
00:28:16,680 --> 00:28:17,680
Okay.

481
00:28:17,680 --> 00:28:18,680
Last question for you.

482
00:28:18,680 --> 00:28:19,680
Here we go.

483
00:28:19,680 --> 00:28:20,680
Levi.

484
00:28:20,680 --> 00:28:22,400
Levi is a Levi Strauss company.

485
00:28:22,400 --> 00:28:23,400
Levi is jeans.

486
00:28:23,400 --> 00:28:30,920
Levi used their current logo first in 1995.

487
00:28:30,920 --> 00:28:32,680
Their current logo first in 1995.

488
00:28:32,680 --> 00:28:33,680
I think that's true.

489
00:28:33,680 --> 00:28:35,160
It is false.

490
00:28:35,160 --> 00:28:36,160
Okay.

491
00:28:36,160 --> 00:28:41,160
They started using it in 1886.

492
00:28:41,160 --> 00:28:44,600
Since it has been so successful, they continue to use it.

493
00:28:44,600 --> 00:28:45,600
All right.

494
00:28:45,600 --> 00:28:46,600
Wow.

495
00:28:46,600 --> 00:28:47,600
Yeah.

496
00:28:47,600 --> 00:28:48,600
Pretty amazing.

497
00:28:48,600 --> 00:28:49,600
All right.

498
00:28:49,600 --> 00:28:50,600
Last question for you.

499
00:28:50,600 --> 00:28:58,000
So nine years ago, Starbucks filed a 6,000 British pounds lawsuit against a coffee shop

500
00:28:58,000 --> 00:29:02,080
in Bangkok that was reportedly using the similar logo.

501
00:29:02,080 --> 00:29:03,840
True or false?

502
00:29:03,840 --> 00:29:06,360
I'm going to say true.

503
00:29:06,360 --> 00:29:07,520
And I think I know that...

504
00:29:07,520 --> 00:29:08,920
I think I've seen that little brand.

505
00:29:08,920 --> 00:29:09,920
Okay.

506
00:29:09,920 --> 00:29:10,920
Am I right?

507
00:29:10,920 --> 00:29:11,920
True.

508
00:29:11,920 --> 00:29:12,920
Oh, yeah.

509
00:29:12,920 --> 00:29:14,520
They used a similar logo to Starbucks.

510
00:29:14,520 --> 00:29:17,800
It was named Starbomb.

511
00:29:17,800 --> 00:29:22,280
Starbomb coffee that actually sounds like familiar to a little coffee shop that used

512
00:29:22,280 --> 00:29:25,560
to be on the school property called Star Books.

513
00:29:25,560 --> 00:29:26,560
Oh, yeah.

514
00:29:26,560 --> 00:29:27,560
That's right.

515
00:29:27,560 --> 00:29:35,600
Oscar Wilde once said, imitation is the greatest form of flattery that mediocrity can pay to

516
00:29:35,600 --> 00:29:36,600
greatness.

517
00:29:36,600 --> 00:29:37,600
Wow.

518
00:29:37,600 --> 00:29:38,600
That's right.

519
00:29:38,600 --> 00:29:39,600
Okay.

520
00:29:39,600 --> 00:29:40,600
All right.

521
00:29:40,600 --> 00:29:43,480
Well, thank you guys for giving each other a quiz.

522
00:29:43,480 --> 00:29:44,480
Who won that?

523
00:29:44,480 --> 00:29:45,480
I think Darwin.

524
00:29:45,480 --> 00:29:46,480
Darwin won that, maybe?

525
00:29:46,480 --> 00:29:48,520
I think he's by one, maybe two.

526
00:29:48,520 --> 00:29:50,760
We kind of put you on the spot, but thank you.

527
00:29:50,760 --> 00:29:51,760
It's okay.

528
00:29:51,760 --> 00:29:54,040
I mean, I got to brush up on this.

529
00:29:54,040 --> 00:29:56,400
So let's jump into our final question.

530
00:29:56,400 --> 00:29:58,640
And our final question is a fun one.

531
00:29:58,640 --> 00:30:03,120
What's one place in the world that you'd love to visit, a place you may gain inspiration

532
00:30:03,120 --> 00:30:06,520
from, someplace you've not been before?

533
00:30:06,520 --> 00:30:07,520
China.

534
00:30:07,520 --> 00:30:12,280
I mean, China has such a rich cultural history, ancient.

535
00:30:12,280 --> 00:30:16,960
And I think for me as a ceramic artist, I would love to really spend some time there.

536
00:30:16,960 --> 00:30:22,000
And it's, you know, in some ways, I mean, there's just such a rich ceramic history there.

537
00:30:22,000 --> 00:30:23,640
I've been to Korea, I've been to Japan.

538
00:30:23,640 --> 00:30:24,640
I appreciate it.

539
00:30:24,640 --> 00:30:27,600
But those cultures would love to spend more time in those countries.

540
00:30:27,600 --> 00:30:30,720
But yeah, as far as a new nation, I would love to visit China.

541
00:30:30,720 --> 00:30:31,720
Gotcha.

542
00:30:31,720 --> 00:30:32,720
What about you, Darwin?

543
00:30:32,720 --> 00:30:36,600
So I've never been out of Southeast Asia.

544
00:30:36,600 --> 00:30:44,120
So my goal is to go to Italy, probably because of the culture there and all the art forms.

545
00:30:44,120 --> 00:30:45,120
And the food.

546
00:30:45,120 --> 00:30:46,120
Yeah, the food there.

547
00:30:46,120 --> 00:30:49,960
And probably because I saved so much on Instagram about Italy.

548
00:30:49,960 --> 00:30:50,960
Oh, yes.

549
00:30:50,960 --> 00:30:53,560
So that's my answer.

550
00:30:53,560 --> 00:30:55,000
Yeah, awesome.

551
00:30:55,000 --> 00:31:00,040
Okay, as we end this episode, we'd like to thank our guests for joining and discussing

552
00:31:00,040 --> 00:31:04,840
the topic of design, something that we see, use and live with daily.

553
00:31:04,840 --> 00:31:10,000
It has been especially fascinating to learn about design and education and the design

554
00:31:10,000 --> 00:31:11,000
process.

555
00:31:11,000 --> 00:31:14,000
So thank you.

556
00:31:14,000 --> 00:31:20,000
Please stay tuned for more episodes about exciting and engaging topics.

557
00:31:20,000 --> 00:31:25,040
Our next episode is about music and sound, and you won't want to miss it.

558
00:31:25,040 --> 00:31:29,760
As always, this podcast would not be possible without the hard work and support of our international

559
00:31:29,760 --> 00:31:31,040
student production team.

560
00:31:31,040 --> 00:31:34,800
All music and sound effects are courtesy of Pixabay.com, a vibrant community of creatives

561
00:31:34,800 --> 00:31:37,480
sharing copyright free images, videos and music.

562
00:31:37,480 --> 00:31:39,840
And we are signing off until next time.

563
00:31:39,840 --> 00:32:07,080
We are Students Incorporated, because your voice matters.

