WEBVTT 00:00:10.830 --> 00:00:13.550 Welcome to Students Incorporated. I'm your host, 00:00:13.589 --> 00:00:16.329 Mr. Jason. Join me weekly as my students and 00:00:16.329 --> 00:00:18.870 I bring you content that's informative, positive, 00:00:19.030 --> 00:00:21.809 fun, and uplifting. This podcast is created and 00:00:21.809 --> 00:00:23.969 produced with the help of students from the International 00:00:23.969 --> 00:00:28.250 Community School of Bangkok. Today, we are stepping 00:00:28.250 --> 00:00:31.350 into a world where fashion, patterns, and fabric 00:00:31.350 --> 00:00:34.270 aren't just about what you wear. It's about what 00:00:34.270 --> 00:00:37.079 you remember. In an era of fast fashion, there 00:00:37.079 --> 00:00:39.600 is a quiet, powerful movement happening right 00:00:39.600 --> 00:00:43.020 here in Thailand that prioritizes the slow, the 00:00:43.020 --> 00:00:46.259 deliberate, and the timeless. Today we are talking 00:00:46.259 --> 00:00:49.359 with Khun Tatim, one of the creative forces behind 00:00:49.359 --> 00:00:53.119 Atelier Pichita, a brand that has spent over 00:00:53.119 --> 00:00:55.700 four decades weaving the story of Thai identity 00:00:55.700 --> 00:00:59.159 into the global fashion narrative. I'm also joined 00:00:59.159 --> 00:01:02.000 by co -host Highlight and Esther. But before 00:01:02.000 --> 00:01:04.200 we get into our first segment, let's hear our 00:01:04.200 --> 00:01:05.780 quote of the day and get some headline news. 00:01:20.140 --> 00:01:23.019 Contour means that there is more than what meets 00:01:23.019 --> 00:01:25.840 the eye. It's an experience that lingers. It 00:01:25.840 --> 00:01:29.180 reflects a quiet confidence where design speaks 00:01:29.180 --> 00:01:32.079 through intention rather than excess. Each garment 00:01:32.079 --> 00:01:34.299 tells a story shaped by craftsmanship, restraint, 00:01:34.519 --> 00:01:37.299 and purpose, forming a lasting connection between 00:01:37.299 --> 00:01:40.180 the designer and the wearer. True elegance isn't 00:01:40.180 --> 00:01:43.359 loud or fading. It endures. It lives in the memory, 00:01:43.560 --> 00:01:46.280 feeling a piece leaves behind long after it's 00:01:46.280 --> 00:01:48.959 been worn. And that's our quote of the day. Now 00:01:48.959 --> 00:01:51.420 on to some headline news. Thank you for the quote, 00:01:51.480 --> 00:01:54.519 Esther. I'll be doing the news today. Now here's 00:01:54.519 --> 00:01:56.859 some headline news from around the world. Our 00:01:56.859 --> 00:01:59.879 first headline comes from Italy. Milan Fashion 00:01:59.879 --> 00:02:02.980 Week continues to shape global fashion by setting 00:02:02.980 --> 00:02:06.780 the tone for how craftsmanship is valued in contemporary 00:02:06.780 --> 00:02:10.039 design. By spotlighting traditional techniques 00:02:10.039 --> 00:02:13.319 on an international stage, the event influences 00:02:13.319 --> 00:02:17.340 designers, brands, and consumers. to see couture 00:02:17.340 --> 00:02:20.639 craftsmanship not just as decoration, but as 00:02:20.639 --> 00:02:23.939 a powerful form of storytelling. This influence 00:02:23.939 --> 00:02:27.099 reinforces the idea that fashion evolves from 00:02:27.099 --> 00:02:30.159 reinterpreting heritage rather than abandoning 00:02:30.159 --> 00:02:33.680 it. Our next headline takes us to New York City. 00:02:34.060 --> 00:02:37.800 Held in May 2026, just weeks before major fashion 00:02:37.800 --> 00:02:41.219 events in Asia, the Met Gala once again proved 00:02:41.219 --> 00:02:44.180 its importance as a global fashion bellwether. 00:02:44.680 --> 00:02:47.560 Beyond its red carpet spectacle, the event will 00:02:47.560 --> 00:02:50.259 influence design direction, cultural conversation 00:02:50.259 --> 00:02:54.180 and industry priorities by spotlighting craftsmanship, 00:02:54.180 --> 00:02:57.099 history and innovation on a worldwide stage. 00:02:57.419 --> 00:03:00.259 Its timing and visibility help to set the tone 00:03:00.259 --> 00:03:02.520 for fashion narratives that resonate throughout 00:03:02.520 --> 00:03:05.539 the rest of the year. And finally, our last headline 00:03:05.539 --> 00:03:08.400 comes from Bangkok. Thailand's fashion scene 00:03:08.400 --> 00:03:11.139 is set to gain momentum as Thailand Fashion Week, 00:03:11.300 --> 00:03:15.300 September through February 26 -27, scheduled 00:03:15.300 --> 00:03:18.800 for late May 2026, brings together established 00:03:18.800 --> 00:03:21.639 and emerging designers. The upcoming showcase 00:03:21.639 --> 00:03:24.580 will highlight couture and ready -to -wear collections, 00:03:24.979 --> 00:03:28.479 reinforcing Thailand's growing role as a regional 00:03:28.479 --> 00:03:32.240 fashion hub that blends innovation with refined 00:03:32.240 --> 00:03:34.979 elegance. And that's our headline news for this 00:03:34.979 --> 00:03:41.460 episode. Okay, it's time to get into our first 00:03:41.460 --> 00:03:43.879 guest segment. Today we are incredibly lucky 00:03:43.879 --> 00:03:46.340 to have a guest who represents the very pinnacle 00:03:46.340 --> 00:03:50.000 of Thai craftsmanship and fashion heritage. Esther, 00:03:50.080 --> 00:03:53.020 go ahead and get us started. Welcome to the show, 00:03:53.039 --> 00:03:55.560 Khun Tatim. Could you please introduce yourself 00:03:55.560 --> 00:03:58.280 and a little about what you do currently? Okay. 00:03:58.340 --> 00:04:01.400 Thank you for having me. First of all, my name 00:04:01.400 --> 00:04:04.860 is Tatim and I am the third generation of the 00:04:04.860 --> 00:04:08.780 brand Atelier Pichitta. I am currently the managing 00:04:08.780 --> 00:04:12.479 director, also like a brand director of the brand. 00:04:13.000 --> 00:04:15.219 That's amazing. Thank you for sharing about your 00:04:15.219 --> 00:04:17.720 position and role there. Could you please share 00:04:17.720 --> 00:04:20.620 with us the meaning behind the brand name Atelier 00:04:20.620 --> 00:04:24.379 Pichitta? All right. So to begin with, my mother 00:04:24.379 --> 00:04:28.240 studied in Paris. So her French is her second 00:04:28.240 --> 00:04:33.560 language. And she learned a word atelier during 00:04:33.560 --> 00:04:35.959 the time where like such as the brand Christian 00:04:35.959 --> 00:04:39.839 Dior, they were doing a workshop or craftsmanship 00:04:39.839 --> 00:04:44.800 in the studio. So ideally, the word atelier in 00:04:44.800 --> 00:04:47.959 English is like a workshop. design workshop or 00:04:47.959 --> 00:04:51.199 design studio, basically, but usually associates 00:04:51.199 --> 00:04:56.500 with fashion or high fashion. That is amazing. 00:04:56.779 --> 00:05:00.259 Thank you. So how would you describe the legacy 00:05:00.259 --> 00:05:05.319 of Atelier Pichita in your own words? Well, first 00:05:05.319 --> 00:05:10.220 of all, I would say that the legacy of the brand 00:05:10.220 --> 00:05:14.019 is by continuing to do what my grandmother started. 00:05:14.720 --> 00:05:18.600 She was using Thai silk as like she was actually 00:05:18.600 --> 00:05:22.819 back then called a dressmaker and did Miss Universe 00:05:22.819 --> 00:05:27.660 outfits. So my grandma then passed down to my 00:05:27.660 --> 00:05:32.300 mother, Pichitta. She continued to use that Thai 00:05:32.300 --> 00:05:36.800 silk, but more into like lifestyle. What it is 00:05:36.800 --> 00:05:40.600 to us, legacy is mean keeping the like the core 00:05:40.600 --> 00:05:43.720 of the brand and continue to use it till today. 00:05:44.680 --> 00:05:48.100 And making it relevant in today's world, basically. 00:05:48.519 --> 00:05:51.519 Wow, that must have been a journey, a family 00:05:51.519 --> 00:05:53.819 journey. So how has growing up in your family 00:05:53.819 --> 00:05:57.399 shaped your creative approach today? So basically, 00:05:57.459 --> 00:06:03.100 I grew up in the piles of fabric. When my mom 00:06:03.100 --> 00:06:06.959 was working, the office was our home back then. 00:06:07.060 --> 00:06:11.019 So I literally grew up really close. Like in 00:06:11.019 --> 00:06:14.139 the movie, I was playing with the... piece of 00:06:14.139 --> 00:06:17.040 fabric on the floor inventing things and like 00:06:17.040 --> 00:06:20.399 I always get the first hand like experience so 00:06:20.399 --> 00:06:25.459 I get to see what my mom was doing it felt really 00:06:25.459 --> 00:06:28.660 natural to me I didn't feel like I was had to 00:06:28.660 --> 00:06:32.959 learn design just because I really just I saw 00:06:32.959 --> 00:06:35.339 everything my mother was doing like from the 00:06:35.339 --> 00:06:40.459 design or taking the brief from the client making 00:06:40.459 --> 00:06:43.850 it into design that you know fits the client's 00:06:43.850 --> 00:06:47.810 body also make them feel like like you know confidence 00:06:47.810 --> 00:06:50.310 in what they wear and what we propose them you 00:06:50.310 --> 00:06:53.449 know so i think from that it's just learning 00:06:53.449 --> 00:06:57.569 how you see um you know getting a brief from 00:06:57.569 --> 00:06:59.970 everyone is always different but you learn like 00:06:59.970 --> 00:07:03.470 eventually that each person has like uh like 00:07:03.470 --> 00:07:06.189 their own unique identity as well how do we fit 00:07:06.189 --> 00:07:08.750 that with you so you know we don't change the 00:07:08.750 --> 00:07:11.379 brand completely but we meet in the middle thank 00:07:11.379 --> 00:07:16.199 you for sharing like it's kind of very interesting 00:07:16.199 --> 00:07:19.139 it's so like there's so much things that happening 00:07:19.139 --> 00:07:21.860 and then you also got the first experience since 00:07:21.860 --> 00:07:24.060 like it was your mom and your grandmother passed 00:07:24.060 --> 00:07:27.100 down could you like briefly describe the progress 00:07:27.100 --> 00:07:32.560 of the design um all right so first the design 00:07:32.560 --> 00:07:37.519 process we always start with um how do we feel 00:07:37.519 --> 00:07:40.540 about this current situation what is their like 00:07:40.939 --> 00:07:44.000 what is the like not the trend but what is relevant 00:07:44.000 --> 00:07:47.160 today and then we take that into consideration 00:07:47.160 --> 00:07:51.720 we look at the fabrics that we could use about 00:07:51.720 --> 00:07:54.839 Thai silk in case no one knows they are very 00:07:54.839 --> 00:07:59.060 hard to make they take such a long time so there's 00:07:59.060 --> 00:08:01.300 a lot of limitations into the design process 00:08:01.300 --> 00:08:03.899 you think that once you draw something you put 00:08:03.899 --> 00:08:07.600 a fabric it's done maybe with other like brands 00:08:07.600 --> 00:08:11.079 or fabric Thai silk you need to like calculate 00:08:11.079 --> 00:08:15.139 because you know when they the sorry they are 00:08:15.139 --> 00:08:18.740 woven or weaved it's always limitation in like 00:08:18.740 --> 00:08:22.560 the size you cannot reproduce a thousand meters 00:08:22.560 --> 00:08:25.800 of the same Thai silk so this is something inside 00:08:25.800 --> 00:08:30.180 like you cannot it's not industrialized that's 00:08:30.180 --> 00:08:33.200 why it's always rare every Thai silk you see 00:08:33.200 --> 00:08:36.120 it's still handmade right and that's the craftsmanship 00:08:36.639 --> 00:08:38.779 And that's also what we are trying to preserve 00:08:38.779 --> 00:08:42.679 today. So the design process will have to consider 00:08:42.679 --> 00:08:45.440 like, okay, how many fabrics we have? Can it 00:08:45.440 --> 00:08:48.220 match with the whole outfit? Can it make one 00:08:48.220 --> 00:08:51.039 shirt? Can it make one skirt? Or can it only 00:08:51.039 --> 00:08:54.919 make one part? So maybe one sleeve, okay? And 00:08:54.919 --> 00:08:59.539 like each Thai silk pieces are very, I would 00:08:59.539 --> 00:09:02.169 say, valuable. Just because already the time 00:09:02.169 --> 00:09:06.330 they had taken to weave and then passed down 00:09:06.330 --> 00:09:08.990 to us, which is the second stage where we start 00:09:08.990 --> 00:09:11.769 designing. It's like you already have an art 00:09:11.769 --> 00:09:14.669 piece in hand and now it's like another art piece 00:09:14.669 --> 00:09:18.289 needs to be made from that art piece. So that's 00:09:18.289 --> 00:09:22.090 why we call it like a wearable art or like masterpieces 00:09:22.090 --> 00:09:24.950 because it's like everything all like throughout 00:09:24.950 --> 00:09:28.389 the process is all art, like all hand artisans 00:09:28.389 --> 00:09:33.720 and like. Very detailed and all those skills 00:09:33.720 --> 00:09:39.559 required. Sorry, I'm just describing in case. 00:09:39.919 --> 00:09:44.899 So to go back to the design, once we gather all 00:09:44.899 --> 00:09:47.720 that information, we look at what is relevant 00:09:47.720 --> 00:09:50.460 and then we say, okay, let's make this concept. 00:09:50.659 --> 00:09:53.679 For example, let me just talk about the design 00:09:53.679 --> 00:09:57.379 that you've seen in the 45 years anniversary. 00:09:59.399 --> 00:10:02.659 It started off with using Thai silk, but how 00:10:02.659 --> 00:10:05.299 do you make it different each time, right? So 00:10:05.299 --> 00:10:09.299 we wanted to tell the world that 45 years doesn't 00:10:09.299 --> 00:10:12.000 mean the brand is dead. It's also not telling 00:10:12.000 --> 00:10:16.259 everyone that we're old. We're not just another 00:10:16.259 --> 00:10:19.279 Thai silk brand. We're trying to tell that we're 00:10:19.279 --> 00:10:22.240 more elevated and also we're growing through 00:10:22.240 --> 00:10:26.299 time. So we came up with the concept. of this 00:10:26.299 --> 00:10:30.600 45 years anniversary it's called the golden metamorphosis 00:10:30.600 --> 00:10:35.799 which is like in Thai it means like growing new 00:10:35.799 --> 00:10:38.980 skin shredding what's old and you know becoming 00:10:38.980 --> 00:10:42.360 like this new person but also still you so I 00:10:42.360 --> 00:10:44.500 think that was like the concept even though it's 00:10:44.500 --> 00:10:47.519 like a Thai silk concept for clothing but we 00:10:47.519 --> 00:10:52.200 try to make everything like really um integrate 00:10:52.200 --> 00:10:57.100 uh integrated and very thoughtful into it. So 00:10:57.100 --> 00:11:00.340 the whole process is not just creating fashion. 00:11:00.600 --> 00:11:03.480 I think it's more like creating a story of the 00:11:03.480 --> 00:11:07.639 whole collection. Hyper -personalization craftsmanship 00:11:07.639 --> 00:11:11.200 can definitely uplift identities of your customers. 00:11:11.659 --> 00:11:15.879 And having visited your Atelier exhibitions at 00:11:15.879 --> 00:11:19.600 the mall, how do you blend traditional Thai craftsmanship 00:11:19.600 --> 00:11:23.700 with modern fashion demands? Well, This one is 00:11:23.700 --> 00:11:26.799 easy. I would say we keep the techniques that 00:11:26.799 --> 00:11:29.100 we already know from, you know, even from my 00:11:29.100 --> 00:11:31.259 grandma that we learned. The techniques were 00:11:31.259 --> 00:11:35.059 kept, but we just update the silhouettes or the 00:11:35.059 --> 00:11:38.519 style. So it's basically saying like same attitude, 00:11:38.679 --> 00:11:42.659 but new soul. Oh, sorry. Same soul, new attitude. 00:11:43.159 --> 00:11:48.399 Sorry. Yes. Since you recently held a fashion 00:11:48.399 --> 00:11:51.639 show which looked amazing, which recent design 00:11:51.639 --> 00:11:54.679 or project are you most proud of and that's like 00:11:54.679 --> 00:11:58.679 most memorable? Oh, I would have to say the 45 00:11:58.679 --> 00:12:01.600 years anniversary. Like we worked really hard 00:12:01.600 --> 00:12:06.779 on like every details. There was like 54 pieces 00:12:06.779 --> 00:12:11.039 of runway, like clothes made. And that's not 00:12:11.039 --> 00:12:14.299 included the exhibition pieces. Overall, we had... 00:12:14.360 --> 00:12:18.740 almost 100 so overall it's like 150 pieces we 00:12:18.740 --> 00:12:21.159 worked for like almost two years on this project 00:12:21.159 --> 00:12:24.820 so the one that um highlight that you visited 00:12:24.820 --> 00:12:27.899 is it was like a really one of the biggest work 00:12:27.899 --> 00:12:31.840 we've ever done yeah yeah what stood out to me 00:12:31.840 --> 00:12:35.820 most the exhibition was the firefly like costume 00:12:35.820 --> 00:12:38.259 with like the glowing lights i think it was for 00:12:38.259 --> 00:12:40.960 like a wedding yes right yes i think that was 00:12:40.960 --> 00:12:43.899 very like unique and hyper -personalized towards 00:12:43.899 --> 00:12:48.600 the customer's context and the beach vibes. I 00:12:48.600 --> 00:12:51.139 still remember, right? Yes, correct. That's amazing. 00:12:51.600 --> 00:12:55.120 So speaking of craftsmanship, when working with 00:12:55.120 --> 00:13:00.980 artisans, what values matter most to you? That's 00:13:00.980 --> 00:13:06.659 a really good question. I think when you work 00:13:06.659 --> 00:13:09.139 with craftsmanship, you have to have respect, 00:13:09.340 --> 00:13:12.139 first of all. Like you need to understand like 00:13:12.139 --> 00:13:14.820 this is different than any other clothes you've 00:13:14.820 --> 00:13:19.419 seen or any ways they were made. And you need 00:13:19.419 --> 00:13:22.080 to understand patience because it takes time. 00:13:22.139 --> 00:13:25.679 Like craftsmanship is not fast. Fashion is fast. 00:13:25.879 --> 00:13:28.559 I would say there's trends. They're like moving, 00:13:28.620 --> 00:13:32.419 you know. But craftsmanship is more about telling 00:13:32.419 --> 00:13:38.879 a story and like recorrecting or redefining anything 00:13:38.879 --> 00:13:42.779 that's, you know, maybe not perfect, but we do 00:13:42.779 --> 00:13:46.659 it with a more refined approach to it. So that's 00:13:46.659 --> 00:13:49.519 why I think also, in case you didn't know, but 00:13:49.519 --> 00:13:55.250 fashion and luxury are really different. Actually, 00:13:55.289 --> 00:13:57.049 that's what I learned in my master's degree. 00:13:57.289 --> 00:13:59.889 Like luxury brand management is different to 00:13:59.889 --> 00:14:02.549 fashion brand. So fashion, you actually follow 00:14:02.549 --> 00:14:05.610 trends, follow like completely what is fully 00:14:05.610 --> 00:14:12.110 relevant today. You follow what the mass will 00:14:12.110 --> 00:14:15.269 probably, sorry, I'm not finding the word, but 00:14:15.269 --> 00:14:17.629 probably purchase, you know. It's more about 00:14:17.629 --> 00:14:21.269 like buying and like making business out of it. 00:14:21.860 --> 00:14:24.539 Craftsmanship is more like telling a story. You 00:14:24.539 --> 00:14:27.700 continue to be authentic to who you are. You 00:14:27.700 --> 00:14:30.100 don't really change through time. You adapt, 00:14:30.419 --> 00:14:34.759 but you keep what you know, your value, what 00:14:34.759 --> 00:14:37.899 is good or your strong suit. You keep that, but 00:14:37.899 --> 00:14:40.980 you also try to make sure that you don't stay 00:14:40.980 --> 00:14:47.049 back in the past. So that's like luxury. You 00:14:47.049 --> 00:14:49.809 just continue to do what you're really good at. 00:14:49.870 --> 00:14:51.990 And we don't really concentrate on other things. 00:14:52.070 --> 00:14:54.769 You just keep doing what you're good at. And 00:14:54.769 --> 00:14:57.169 I think that's the difference. Oh, so the key 00:14:57.169 --> 00:15:00.250 for craftsmanship is adaptability throughout 00:15:00.250 --> 00:15:03.909 time. Yes. Adaptability and craftsmanship is 00:15:03.909 --> 00:15:06.309 the perfect place to pause. We're going to take 00:15:06.309 --> 00:15:08.629 a quick break. So stay with us because we'll 00:15:08.629 --> 00:15:11.509 be right back for more after this short PSA announcement. 00:15:16.269 --> 00:15:18.909 You're listening to the incredible story of Atelier 00:15:18.909 --> 00:15:21.490 Pichita, a name that has been a heartbeat of 00:15:21.490 --> 00:15:24.690 Thai fashion for over four decades. Their work 00:15:24.690 --> 00:15:27.350 is more than just clothing. It is a living testament 00:15:27.350 --> 00:15:29.789 to the skill, patience, and absolute dedication 00:15:29.789 --> 00:15:32.970 of master Thai artisans. But there is a quiet 00:15:32.970 --> 00:15:35.169 crisis happening. Did you know that the precise 00:15:35.169 --> 00:15:37.570 and intricate techniques required to create traditional 00:15:37.570 --> 00:15:40.250 Thai dresses are at a risk of being lost to time? 00:15:40.330 --> 00:15:43.049 As the world moves faster, these slow, deliberate 00:15:43.049 --> 00:15:45.759 crafts face the threat of disappearing. when 00:15:45.759 --> 00:15:48.620 you choose to purchase authentic hand -woven 00:15:48.620 --> 00:15:51.679 thai silk or beautifully crafted textile from 00:15:51.679 --> 00:15:54.399 atelier pichitta you aren't just buying a product 00:15:54.399 --> 00:15:56.840 you're performing an act of preservation you're 00:15:56.840 --> 00:15:59.559 directly supporting the livelihoods of artisans 00:15:59.559 --> 00:16:02.980 who have carried these invaluable skills through 00:16:02.980 --> 00:16:05.220 their bullet lines for generations. In a way, 00:16:05.240 --> 00:16:07.980 you become a custodian of magnificent cultural 00:16:07.980 --> 00:16:10.679 heritage. You are the bridge between the storied 00:16:10.679 --> 00:16:13.639 past and a vibrant future. So look for organizations 00:16:13.639 --> 00:16:16.700 and labels that prioritize local waveries and 00:16:16.700 --> 00:16:18.700 heritage crafts. Let's work together to ensure 00:16:18.700 --> 00:16:21.480 that the golden thread of Thai art history, the 00:16:21.480 --> 00:16:25.159 metaphor for our very identity, continues to 00:16:25.159 --> 00:16:28.019 be woven for the next 45 years and far beyond. 00:16:32.429 --> 00:16:34.970 And we are back with our second part. We are 00:16:34.970 --> 00:16:38.470 mid -conversation with Khun Tatim from Atelier 00:16:38.470 --> 00:16:41.889 Pichita, discussing the delicate balance between 00:16:41.889 --> 00:16:45.070 tradition and the modern market. Let's jump back 00:16:45.070 --> 00:16:47.909 into the discussion. Esther will lead us into 00:16:47.909 --> 00:16:50.830 our next topic regarding the future of the industry. 00:16:51.169 --> 00:16:53.350 Since the craftsmanship trends are always changing 00:16:53.350 --> 00:16:56.049 and moving towards the future quickly, what is 00:16:56.049 --> 00:16:58.129 the most challenging part of persevering tradition 00:16:58.129 --> 00:17:02.769 in a fast -changing industry? For us, I think 00:17:02.769 --> 00:17:07.670 it's speed. We actually just cannot catch or 00:17:07.670 --> 00:17:11.690 keep up with the current like the fashion world 00:17:11.690 --> 00:17:15.849 or how everything's just moving so fast. Fast 00:17:15.849 --> 00:17:18.869 fashion is definitely like the option for most 00:17:18.869 --> 00:17:24.150 people. So it's like actually completely different, 00:17:24.170 --> 00:17:27.069 like opposite to what we do. We are doing craftsmanship 00:17:27.069 --> 00:17:30.569 where things takes. like you know time consuming 00:17:30.569 --> 00:17:37.490 and it's all about like being very detailed attention 00:17:37.490 --> 00:17:43.230 to details so with that it's like a very I would 00:17:43.230 --> 00:17:46.869 say a big challenge to balance the two worlds 00:17:46.869 --> 00:17:49.789 together the fast fashion and how to how do we 00:17:49.789 --> 00:17:52.210 keep surviving in this world when we're like 00:17:52.210 --> 00:17:54.970 doing something that takes such a long time you 00:17:54.970 --> 00:17:59.410 know so I think that's the main one Yeah, like 00:17:59.410 --> 00:18:02.650 keeping up with the fast pacing trends is also 00:18:02.650 --> 00:18:04.890 important. So we would like to ask, like, how 00:18:04.890 --> 00:18:07.950 do you see Thai craftsmanship evolving over the 00:18:07.950 --> 00:18:12.470 next decade in particular? Okay, I love this 00:18:12.470 --> 00:18:16.109 question just because I really wish in the future 00:18:16.109 --> 00:18:20.269 it is like this. Because as I mentioned, Thai 00:18:20.269 --> 00:18:23.289 silk takes a lot of time. It's, you know, made 00:18:23.289 --> 00:18:26.190 by hand. And of course, it's full on like... 00:18:26.750 --> 00:18:30.589 like handicraft work, you know. So in the next 00:18:30.589 --> 00:18:33.849 decade, I would love that we have better innovations 00:18:33.849 --> 00:18:40.289 that helps the skills and also maybe create more 00:18:40.289 --> 00:18:44.509 patterns on Thai silk, also more global visibility. 00:18:45.450 --> 00:18:49.190 So I think, you know, also with Thai silk, the 00:18:49.190 --> 00:18:52.549 good thing is we're a natural fiber. Like, you 00:18:52.549 --> 00:18:54.970 know, it's basically meaning we're sustainable. 00:18:55.759 --> 00:18:57.839 And I think that's what the world needs right 00:18:57.839 --> 00:19:00.599 now. We don't need another polyester or, you 00:19:00.599 --> 00:19:04.420 know, plastic, synthetic fiber fabric, especially 00:19:04.420 --> 00:19:07.619 on your skin that helps, you know, it's actually 00:19:07.619 --> 00:19:11.160 not breathable. And a lot of them are causing 00:19:11.160 --> 00:19:13.259 like cancer, you know, with the chemical and 00:19:13.259 --> 00:19:16.500 everything. With Thai silk, we use a lot of natural 00:19:16.500 --> 00:19:21.319 dyes and, you know, everything is passed through 00:19:21.319 --> 00:19:26.599 hands. it's all natural process and you know 00:19:26.599 --> 00:19:29.380 i think the world is in crisis so this would 00:19:29.380 --> 00:19:33.819 be the way to go you know valuing what we have 00:19:33.819 --> 00:19:36.660 that is already good but pushing it to the world 00:19:36.660 --> 00:19:38.980 you know making people wear actually like good 00:19:38.980 --> 00:19:43.539 stuff good quality and appreciate the you know 00:19:43.539 --> 00:19:46.440 the craftsmanship when people wear your pieces 00:19:46.440 --> 00:19:49.579 what message or feeling do you hope they experience 00:19:49.579 --> 00:19:54.690 um so Ideally, I would love that everyone who 00:19:54.690 --> 00:19:59.789 wears pichita feels confidence and they feel 00:19:59.789 --> 00:20:03.829 like it's not just I look good, but this piece 00:20:03.829 --> 00:20:06.470 that they're wearing has a story to it. They 00:20:06.470 --> 00:20:08.650 feel like they're participating in something 00:20:08.650 --> 00:20:15.130 that's pushing a local artisan to have a job 00:20:15.130 --> 00:20:20.890 or a brand that values. sustainable fabric and 00:20:20.890 --> 00:20:23.750 also heritage everything you know it's all combined 00:20:23.750 --> 00:20:26.670 into one piece and i want them to feel like they're 00:20:26.670 --> 00:20:29.809 wearing like a wearable art or a masterpiece 00:20:29.809 --> 00:20:33.609 what advice would you give to a young person 00:20:33.609 --> 00:20:36.210 who would like to join this industry of luxurious 00:20:36.210 --> 00:20:41.910 craftsmanship okay so first um I would say it's 00:20:41.910 --> 00:20:44.230 important to really know that you really want 00:20:44.230 --> 00:20:48.970 to do this. So once you want to go forward with 00:20:48.970 --> 00:20:52.650 this, you need to learn every basics because 00:20:52.650 --> 00:20:57.430 that's the ground base where it will make you 00:20:57.430 --> 00:21:02.130 learn all the skills, all the details, and then 00:21:02.130 --> 00:21:05.150 you will find your own path. of where you want 00:21:05.150 --> 00:21:08.329 to go. Just similar to the journey I had as a 00:21:08.329 --> 00:21:11.430 student when I learned multimedia design. I learned 00:21:11.430 --> 00:21:15.789 graphic design, 3D web design. So the same, it's 00:21:15.789 --> 00:21:19.529 like giving you a chance to learn and then you 00:21:19.529 --> 00:21:21.930 move forward to knowing what you really want 00:21:21.930 --> 00:21:26.829 to do. From that, you need to learn also crafting 00:21:26.829 --> 00:21:30.980 your own skill. Once you choose that, choose 00:21:30.980 --> 00:21:33.779 your skill and then move forward with how can 00:21:33.779 --> 00:21:37.200 we build that skill to make it last and become 00:21:37.200 --> 00:21:39.799 yours, you know. So that's how you create your 00:21:39.799 --> 00:21:43.119 own identity into what you already learned as 00:21:43.119 --> 00:21:46.940 a base. And the last thing I would say, talent 00:21:46.940 --> 00:21:51.500 is, I would say it opens doors, but discipline 00:21:51.500 --> 00:21:55.200 keeps you in the room. So very important. Thank 00:21:55.200 --> 00:21:58.259 you. Quinta team, thank you so much. That is 00:21:58.259 --> 00:22:00.599 such great advice. I like what you just shared. 00:22:01.000 --> 00:22:03.740 Talent is what opens doors, but discipline is 00:22:03.740 --> 00:22:06.140 what keeps you in the room. Such a good piece 00:22:06.140 --> 00:22:08.859 of advice. It's been an honor to have you in 00:22:08.859 --> 00:22:11.380 the studio today. To our listeners, we hope this 00:22:11.380 --> 00:22:14.180 conversation gave you new insight and a new perspective 00:22:14.180 --> 00:22:17.779 on this unique world of luxurious fashion and 00:22:17.779 --> 00:22:26.519 the creative forces behind it. We've seen today 00:22:26.519 --> 00:22:28.960 that couture is more than a luxury. It's an act 00:22:28.960 --> 00:22:31.880 of preservation. By valuing the work of master 00:22:31.880 --> 00:22:34.619 artisans, we ensure that these incredible Thai 00:22:34.619 --> 00:22:36.960 traditions continue to weave their way into the 00:22:36.960 --> 00:22:39.880 next generation. Thank you for tuning in and 00:22:39.880 --> 00:22:42.319 make sure to subscribe so you never miss an episode. 00:22:42.809 --> 00:22:45.130 And if you found today's show inspiring, please 00:22:45.130 --> 00:22:48.369 leave us a review. Until next time, I'm Mr. Jason 00:22:48.369 --> 00:22:51.789 reminding you that style is temporary, but craftsmanship 00:22:51.789 --> 00:22:54.789 is forever. And as always, this podcast would 00:22:54.789 --> 00:22:57.309 not be possible without the hard work and support 00:22:57.309 --> 00:22:59.730 of our international student production team. 00:22:59.930 --> 00:23:02.829 All music and sound effects are courtesy of Pixabay 00:23:02.829 --> 00:23:06.289 .com, a vibrant community of creatives sharing 00:23:06.289 --> 00:23:09.730 copyright -free images, videos, and music. And 00:23:09.730 --> 00:23:12.730 we are signing off until next time. We are Students 00:23:12.730 --> 00:23:15.269 Incorporated because your voice matters.