Welcome to Students Incorporated. I'm your host,
Mr. Jason. Join me weekly as my students and
I bring you content that's informative, positive,
fun, and uplifting. This podcast is created and
produced with the help of students from the International
Community School of Bangkok. Welcome back to
the show, everyone, and you're listening to Students
Incorporated, brought to you by the High School
Marketing Class at the International Community
School of Bangkok, Thailand. Why did I just introduce
this episode like that? Well, if you've driven
down Sukhumvit Road or taken the BTS to Prongpong,
you know that the landscape of our city has completely
changed. We aren't just talking about a new mall
anymore. We are talking about a district, a massive
interconnected ecosystem of luxury, dining, and
nightlife that has redefined how Bangkok lives.
I'm talking, of course, about the M District,
the Emporium. M. Courtier, and the game changer
that completed the trilogy, M. Sphere. But who
are the visionaries driving this transformation?
It's not just about the buildings, it's about
the people who curate these experiences. Today,
we have a very special guest who represents the
next generation of this retail empire. He is
a facilitator for the entire mall group, bringing
a fresh international perspective to a family
legacy. He studied in the UK and the US, and
now he's back in Bangkok, bridging the gap between
traditional business and modern lifestyle trends.
Please join me in welcoming the Assistant General
Manager for Leasing and Property Management at
the mall group, Kun Jin. We'll get to hear from
him in just a bit. Before we get into our first
segment with Kunjin, let's hear our quote of
the day and get some headline news. Thanks, Mr.
Jason. To set the stage for our chat for Kunjin,
I chose a quote that I think really captures
what the mob group is doing. The quote is, the
secret of change is to focus all of your energy,
not on fighting the old, but on building the
new. Now, most people think this was said by
the ancient Greek philosopher Socrates, but fun
fact, it's actually from a character named Socrates
in Dan Millman's book The Way of the Peaceful
Warrior. Regardless of who said it, I think it's
perfect for today. Kun Jin and his team didn't
just try to fix the old retail model, they built
something completely new, a district that blends
shopping, dining, and lifestyle into one massive
experience. It reminds us that innovation is
about creation, not just correction. And that's
our quote of the day. Now on to some headline
news. Thank you for our quote of the day. It
is a busy start to the year. Here are your top
three headlines for the beginning of February.
Headline one. According to Retail Asia Calendar,
the mall group seasonal forecast. The year of
the horse is galloping in, with the Lunar New
Year coming up on February 17th. Retail districts
across Bangkok are launching their massive...
prosperity campaigns. The mall group is expected
to turn the M district into a landmark for the
celebrations, targeting both locals and the influx
of tourists expected this month. It's shaping
up to be one of the biggest spending seasons
of the quarter. Our next headline comes from
the Ministry of Commerce 2026 Outlook. It states
that the wellness economy will take center stage.
New economic forecasts for 2026 show a major
shift in Thai consumer behavior. Analysts are
calling it the year of health is wealth. We are
seeing a surge in spending on wellness -focused
retail, from organic food to activewear. It seems
shoppers this year are prioritizing their health
just as much as their fashion, or prioritizing
their fashion because of their health. We will
see. And finally, according to the Bangkok Post,
Bangkok's green push continues. As we deal with
the seasonal haze or pollution, there is good
news on the sustainability front. Major retailers
are doubling down. on their zero waste goals
for 2026. We are seeing more brands launching
refill stations and plastic -free zones, proving
that luxury and sustainability can actually go
hand in hand. And that ends our headline news
for this episode. Thank you for the update, James.
The retail landscape is moving fast. Today, we're
going right to the source of that innovation
here in Bangkok. We have Khun Jean with us to
discuss the M District and the future of lifestyle
retail. and so much more. Esther will kick off
our first segment. Welcome to the podcast, Kunjin.
For our listeners who might know only the buildings
but not the people behind them, could you please
introduce yourself and tell us a little about
what you do? Yeah, of course. So I'm Jin. I'm
technically third generation of the mall group.
The mall group has been built since before I
was born and it's been passed on from generation
to generation. Retail as a whole has been it's
been around for quite some time but what's interesting
about m district it was that emporium is actually
the first luxury shopping mall in thailand so
before that most of the luxury brands were not
ready to come to thailand or they were actually
in hotels before so emporium was the first big
jump in retail for luxury as a whole It's amazing
to hear about the scope of your responsibilities.
You spent a significant amount of time studying
abroad in the UK and US. With that international
perspective in mind, what inspired you to return,
join the mall group, and take on your current
role? So I was sent to boarding school, pretty
much sent to boarding school when I was 12. So
I developed my own independent skills there,
really. And I think it's... quite nice because
I grew up here very well and I had a lot of people
always looking out after me but going there you
get to experience the world completely different.
You're on your own pretty much and you have some
sort of guidance but you get to really explore
and for in retail being able to explore at a
very young age is very important because you
get to absorb information and all people from
all over the world and you get to see new things
especially in the UK where retail there is quite
strong already. And then in the U .S., you pick
up on things on department stores and trends
in the world quite nicely as well. So having
that, M -Sphere, actually when I graduated, M
-Sphere was about to come up. So I didn't have
much of a choice, sadly. So I had 10 days off
after I received my diploma. I flew back. My
mom gave me 10 days of just... go to the beach,
go to her house in Phuong An for 10 days. And
then that's it. I came in straight to work. And
my first meeting was with IKEA and Prada. And
it was a great first day. So it was when IKEA
already signed with us and they came to first
have a look at the M -Sphere project as a whole.
So when I came in, it was the perfect timing.
The first foundation already went in. We were
constructing now. So I just saw going in with
my bare hands and everything with a helmet on
site with the leasing team. preparing to start
selling and and um it was just a very fun experience
so not much not much of a choice but i really
i was groomed to to understand retail at a very
young age because it's passed on from generation
i used to sit in when i was like six seven years
old they would just show me a couple plans around
so i got into interior design because of this
as well and then i came to understand how circulation
works and how people come to malls not just to
shop but it's a way of life in thailand as well
Seems like you had quite the childhood going
to different continents just to study and figure
out like sort of your entire life. And in the
UK, especially saying that you found like quite
a lot doing having to do everything yourself,
you know. And that's sort of global perspective
having, you know, studied for in many places.
It's probably changed your aspect on a lot of
things. So looking at the bigger picture of the
whole entire industry. How do you think that
shopping malls will be changing the next few
years compared to, you know, what we see right
now? Yeah, so there's definitely a dynamic shift
right now with e -commerce and like Shopee, Lazada,
you can name a bunch, right? But what's important
is, what I solely believe is shopping malls in
retail is very, it's actually very world -class.
Not just us, I'm talking about Central Group,
I'm talking about CMP World, the mall group as
a whole is very strong. And when we go out overseas
a lot, you'll be surprised how many more retailers
come to us to talk about our innovation about
retail in Thailand because the competition is
very high. And also all these huge projects that
you see in retail in Thailand have won global
awards everywhere. So the trend, I must say,
e -commerce is disrupting a little bit. I would
say on the department side. So when I mentioned
earlier how you have the main retail side and
then you have the department side. Department
is, you know, you have the, how would you describe
it? It's more of a department store. I don't
know the actual term, how you describe a department
store, but that one's getting more disruptive,
especially cosmetics. That one I'll be able to
honestly, because as a girl, I'm sure you buy
your cosmetics online now. It's a lot because
you remember which one you have to try. But before
that, you didn't really have a choice. A department
store compiled all these brands together into
one location. But now you can tap it on your
phone. So that one's very clear. But the main
retail is less disruptive because people still
want to come test the product out. The service
is there. You have your SAs. You have your VIP
clients. Everyone requires that nice service.
And then you have that. fmb program as well so
it's a complete lifestyle and ecosystem as a
whole but um the one thing i know that eventually
online can't even overtake is luxury business
because at the price you want to touch and feel
all that stuff before you really want to buy
It sounds like the definition of a mall is really
evolving into lifestyle center. With all these
changes happening currently, what part of your
work at the mall group excites you the most?
So I actually get to dictate what a mall becomes
lifestyle because I'm in the leasing team. So
we get to plan the new concepts, new areas out
for certain areas. For example, We wanted to
change what we call the C building in M Quartier,
where it used to be a space of Club 21 brands.
But then those long -term leases finished, and
then we planned on renovating the whole area,
which we've done successfully with bringing brands
like Allo, more yoga wearings like Lululemon,
and then Massimo Dutti. They're more of a lifestyle
brand now. All these brands are shifting themselves
to more lifestyle, so they connect with the customer
base. Rather than being all very bland, not very
outgoing with their customers, no initiative
programs, etc. So I think as a whole, retail
is shifting to that way because we just don't
want our customers to come shop anymore. We want
them to spend their time there. Starbucks called
themselves the third place. We try to copy that
model as well. So that's home, work, and then
us, where you can come and complete your own
lifestyle there. That sounds very interesting.
And I imagine there's a lot of challenges when
it comes to that and like sort of thinking about
how to renovate things. So how do you bring new
fresh ideas into a company with such like an
established dominant history like the mall group?
This comes with time, I would say. Like you might
be a very young person seeing a lot of new things
come in, but it's the way that you. want to accomplish
these things how would you say it how would you
project your idea as a young individual because
in most companies young individuals will have
something fresh something new that the the older
generation may not have experienced but the most
important thing is how you project and how you
plan all this out step by step so studying abroad
that definitely helps i tend to see things before
um and trends and then having friends globally
they send me brands as well which one's doing
well so it's important and Now with social media
and with the global networking, it's a lot quicker,
I would say. So people tend to fly to Thailand
now and we kind of see brands before even Hong
Kong and Singapore now as well. So Thailand as
a whole is actually very fashion forward. We're
very quick on trends and we're actually one of
the leaders in social media. So all these big
brands and up and coming brands in the US, from
the UK, from Korea tend to like... picking thailand
first as well so we get to experience all these
new concepts beforehand yeah the balance between
the old and the new is crucial from like what
i see which leads us to the last question before
taking a quick break on a personal level what
have you learned about leadership while working
within a family business structure Okay, this
one's actually, it varies from business to business.
And like working in a family business environment,
it's completely different to how a professional
business would run. But what, like I said earlier,
is how you say and how you project it. Because
sometimes you may disagree. And sometimes the
second generation don't know your value yet or
they don't understand. Like they claim they have
more, not they claim, they definitely have more
experience. But with retail, it's... ever -changing
you have to adapt with the times so we have to
try implement our new ideas into their experience
and find a great solution and when that solution
comes it usually works very well so with leadership
it's a matter of time but the most important
thing is actually excluding the families actually
having a very strong team and your team actually
falls you've not because they work for you but
because they're proud of what they want to do
as well like for me when I work with my team
I'm not the guy that would just dictate and say,
all right, I want it like this, this, this, and
that. No, I like having a team that tells me
what's up and coming and they can pitch ideas
with me. I'm not very structured, orientated.
I'm more of a team -based. I play football my
entire life. I know if one player is not performing,
that doesn't mean the team is going to play bad.
If one person dictates the whole team, that doesn't
mean you're going to win. I feel like if we're
going to do a project together, we're going to
win together and we're going to lose together.
So this is where sports comes in kind of handy
when you get to work with the team. All right.
I love that analogy of team and and using just
the idea of like team sports of helping that
collaborative. The whole teamwork issue is a
21st century skill set. So it's a really important
skill set, especially now in our ever changing
and things change so fast now. So especially
with retail. So thank you, Kunjin. We're going
to pause right there for a moment. When we come
back, we'll dive deeper into the specific vision
for the M district. So we'll be right back after
the short message. I want to take a pause and
talk about the other side of so many cities.
We've been talking a lot today about massive
developments, world -class architecture, and
the future of retail. And don't get me wrong,
those things are exciting. They put Bangkok on
the global map. But if you really think about
it, what is the true heartbeat of this city?
It is the auntie grilling muping at the entrance
of your store earlier in the morning. It is the
uncle fixing shoes on a sidewalk. It is that
small family -run coffee shop that doesn't have
an app, but remembers exactly how you like your
drink. In Thailand, these micro -SMEs And street
vendors aren't just scenery. They are a massive
engine of our economy. They support families,
send kids to school, and keep our neighborhoods
vibrant and unique. So, as we move through 2026,
here's my challenge. Enjoy the malls. Enjoy the
air conditioning and luxury brands. But on your
way there or on your way home, don't forget the
little guys. Buy your fruit from the streetcar.
Get your iced tea from the local stand. It is
these thousands of small interactions that build
our community. When you support a small vendor,
you aren't just buying a product, you're helping
a neighbor. Let's make sure that as our city
goes upward, we don't forget the people who keep
it grounded. And we are back with the second
part of our discussion. speaking with Kunjin
about his role at the mall group and his leadership
style. Now we want to look at where the industry
is actually going. So Esther, why don't you kick
off this segment as well? Thank you, Mr. Jason.
Kunjin, the retail world seems to change every
time we look at our phones. With things evolving
so quickly, what big trends in retail are you
paying the most attention to currently? So...
The most recent trend right now, it's more about
lifestyle -based and wellness and longevity.
So those three categories we're trying to prioritize
as well. And then another big one, I think it's
very up and coming as well, is pets. It's dogs
and cats and your household animals. That's another
very big topic to get into. But yeah, those three
are the main. So lifestyle brands are like Allo,
Lululemon, that gear towards not just fashion
brand, but actually... um to do with like how
it's not just about the quality or the the name
anymore it's about what the brand stands for
so those brands are very strong and then longevity
wellness spas those are very popular like especially
out of covid a lot of uh the trends are more
about health but you see all these run clubs
going around now so those are great like that
that pairs really well with the aloe and the
lifestyle brands active wear brands um So those
are the current trends. And then I believe in
a couple more years, the human population is
kind of decreasing in Thailand as a whole. And
then pets and cats are increasing. So that's
a very interesting field to go into as well.
Yeah, my sister was working on a consulting group
for Arak, and they say it's actually one of the
strongest categories to look into right now is
pets as well. So we try to develop retail in
more pet -friendly spaces as well now. So that's
going to become more and more relevant, I think,
in Thailand as well. But in Europe and U .S.,
it's already quite friendly, whereas Thailand,
it's still developing to become like that as
well. Oh, that's quite interesting about the
trends and the new up -and -coming stuff that
more people seem more interested in and more
inclined to buy. Just a quick question, are you
a cat or dog person? I am a dog person, actually.
I have two little babies at home right now. I
see what you mean. Alright, so to identify a
trend is pretty hard, but executing it is probably...
The harder part. So can you share a specific
challenge you faced on a project, maybe with
like launching M -Sphere or a renovation? How
did you handle it? So when M -Sphere is opening,
we had to plan the concept completely different
from Emporium and M -Quartier as a whole already.
Emporium is the ultimate luxury. It's been like
that forever since the first day it was built.
M -Quartier is more of the lifestyle, more indoor,
outdoor, more everyday mall. Whereas M -Sphere
had to be a global establishment that drew in
tourists and a lot of younger generations. Because
this mall was made for the younger generation.
It's the food court downstairs. We call it a
food court, a food market. The M -Market is,
you don't find a lot of adults, like older generation
eating there because it's very fast paced. It's
not like a seated area. Not well seated. It's
kind of hectic in a way. Where the younger generation
likes that. You get to meet people. You get to
see people. The vibe is more energetic. Whereas
Emporium is very casual dining. It's more elevated
dining. You kind of sit, relax. At M -Sphere
it's more like a chop chop. You get to try lots
of different dishes. And you have to walk everywhere
to try these dishes. It's not served. So it's
more. It's been dedicated to. the newer trend
and also the tourists because it's got so much
variety in them sphere and then you have all
these news uh concepts like m wonder we spoke
about is the uh entertainment like that's the
first time we managed to put an entertainment
into retail and it creates a new environment
as a whole because that floor during the afternoon's
not full but in the evening it gets really full
so it draws in traffic it keeps people around
all these three buildings of our retail. So we
call it the endless metropolis, you know, so
it's day and night. So you can go running in
the park in the morning and then you go up to
the gym and take a shower there. And then you
go to office at Barad Tower and then you have
lunch at M Sphere or M Quartier. You go to Gourmet
Market. If you want to go home, you grab groceries
there. And if that day happens to be a Thursday
or Friday and your friends want to come see you,
you can bring them straight up to M Wonder and
have a nice beer. And enjoy a nice relaxing time.
Then you go back home. So it's a whole completed
ecosystem. So the most important thing is that
our concepts cannot collide. And so there's no
cannibalism between the customer base as well.
That seems pretty, you know, a lot of organization
goes into that. And like having to put in thought
to all the different genres of shops or businesses.
And with all of those, you know, shops and businesses
that are spread across throughout, you know.
all the malls in the area. How do you plan with
them across the years of their sort of contracts?
So in Thailand, the standard of a contract is
usually around three years. And then because,
you know, retail tends to ship quite fast. So
now we're M -Sphere is actually started to have
a lot more pop up spaces. So this not only allows.
us to have flexibility with the brands coming
in. They might have a one -year pop -up, they
might do a six -month pop -up, but it allows
younger brands and new opportunities to enter
retail as a physical store. There's so many online
brands now, especially on Shopee. I have a lot
of my friends do online retail as well. So they
sell clothing online, they sell their products
online, but they don't have a physical space
because entering a physical retail area, you
need to be well -established. It's also a bit...
a big jump for them from online to a retail space
so pop -up is a great common space where but
we can meet in the middle where it complements
them and it helps them enter the the physical
retail area and it gives them opportunity to
grow you know like that's what's important about
uh the trend now is like for example even butterbear
like you it started atmosphere right so um Boom,
MP1 is actually my friend from a while ago. And
then MDEL as well is my sister's good friend.
They didn't expect this at all. But when they
entered retail, I remember going through their
interior design. It was a pop -up at first. You'll
be surprised. It was a pop -up store. And then
they grew from our event, actually, was the Children's
Day event. We asked all the tenants to do a nice
little mascot. They made Nong Nui. And then after
that, it exploded. Now they have a popper store.
See, that's what I'm saying. It's about taking
a chance with these younger brands, giving them
an area to grow. And then next thing you know,
you create something completely new. So that's
how you see retail is that you can't rely on
all the big brands. They can be your anchor,
but if you want something new and fresh, you
have to go out there and see all these new brands.
You have to take a risk on them as well. It's
not just about us. getting money from a well
-established brand but if you want something
to be new you have to take a risk and and ride
with them too you know and help fully support
them i agree with you just a quick thing i love
butterburys they're like so cute so like yeah
um back to the topic it sounds like resilience
is key in property management if you look beyond
just like the immediate problems and big dreams
for a moment what does the mall of future look
to like So the mall of the future is, you kind
of have to balance both the commercial side and
then the dream, right? So the dream for me was
to create a mall that does not feel like you're
inside a mall. So especially in Thailand, especially
in Bangkok, it's very city, very urban jungle.
I want to create a mall that is very eco -friendly
and very green. But then I don't know how I'm
going to put the commercial in there. So it's
a game of balance, you know. So you can dream
of all these crazy new ideas, but if you can't
put the commercial side in it as well, then it's
not really good. Yeah, it's not really a business.
It becomes more of a fun project. So I'm planning
on developing is the... lifestyle type of malls
because now if you have a basic retail it's not
fun to walk anymore you have shop after shop
after shop after shop it's it's kind of boring
you know like food food can be fun and done in
so many different ways that's not the hard part
the hard part is the is the fashion area and
the cosmetics area and then you have the lifestyle
is fine because all these stores they have creativity
but if you talk to me like zara uniclo h &m they
go work off a global standard that they have
to follow and in retail in Thailand there's so
many shopping malls there's the same concept
of just shop after shop after shop but how do
we change these layouts or how do we change what
they look like or how they make a customer feel
when you walk into a retail area to make them
feel like I just walked in but I didn't expect
to buy anything that's the sole objective to
have so it becomes a natural feeling rather than
it's like here here's here's 30 off walk in my
store you know i don't want that i want them
to like go in and like experience the shop the
brand that it's and they come out with maybe
one or two products or even more rather than
some essay shoving in their face yeah that's
such a lot of like the relationship is you know
so important in this And as you help build like
sort of the future and like all those relationships
necessary, what is your personal long -term vision
for your own work and the impact you want to
make at the mall group? So right now my job at
the mall group is, it's actually kind of split
into three different areas. So you have my cousins
looking after the mall group side, which is the
number one, my other cousins looking after the
gourmet. And then my aunts look after new projects.
My mom's looking after renovations and the department
side. I'm actually being assigned to look after
M District as a whole. So I'm the leasing team,
but I look, being an owner, you can jump around
and start seeing different areas of each part
of the business. But I've been assigned to look
after M District. So my plan right now is to
make sure that each building grows and it doesn't
drop. I have to change certain anchors out to
make sure it's performing better. So I'm throwing
all these new concepts into existing buildings.
So it's partly renovation and partly also adapting
as well. So this one is what I'm going through
right now. I can't tell you exactly what I'm
going... I can't tell you yet because it's not
finalized. But I'm sure in the next... year,
you'll see a lot of changes in Emporium and M
Quartier as well. And then M Sphere, we'll go
through another one maybe in a year. I don't
know, 2027 we'll have some changes for M Sphere.
We probably have already graduated by then, sadly.
We can't see those changes. But speaking of how
you have to put the concepts into existing malls,
well, I've heard there's a new mall opening soon.
Is there any information you can sort of share
on that? I can share a little bit on that one.
So it's called Bangkok Mall. This one's right
opposite by Tech in Bangna. So it's not too far
from here, actually. It's actually going to be
the biggest mall in Southeast Asia. It's around
a million square meters of retail space. So it's
kind of crazy this one. So it's using both my
team from the MDS6 team and my cousin's team
to fill up all these spaces. And it's going to
be a one -of -a -kind mall because it's called
Bangkok Mall. We have no choice but to succeed
in this one. It's the establishment of Bangkok.
It's got a bit of everything. Well, I can tell
you already what it has is AEG. It's a 20 ,000
arena seating. So AEG is actually our partner
and they are the people that do Coachella. So,
yeah, so that one's been done a couple years
ago already. Technically, they're also signed
with UOB Live at M -Sphere, but that was just
the prelude. That was just a warm -up. The real
one is at Van Gogh Mall. So when you have big
artists come by, it would all be most, if it's
not, like, super big. So, like, Lisa is a little
bit too big. You need the whole Rashomon collab.
But if you're talking about, like, you might
talk about, like, Justin Bieber around that size,
we can have at AEG. So it's 20 ,000, so it's
quite big. And it's a world -class entertainment
stadium, so it's done by the best in the United
States. So all the artists at Coachella, they
have ties with, so we can definitely have them
over here. So that's one of the new shifts we're
going into for Banco Mall is increasing that
entertainment vibe because it brings in traffic
and it helps F &B and fashion as well. It's not
just about having one concert per night. a whole
program throughout the year so that's why we
decided to jv with uh with ag as well and then
we will have an aquarium in there we're deciding
which one right now so we're going through so
it's gonna be a very big aquarium and then the
main retail we're dividing right now where one
four is gonna be completely food that's for certain
so it's one four fluid and then we're gonna have
on basic retail on level m one two and three
and then we're working on that one right now
so i can't tell you what the concept is going
to be like and then four this one can tell you
we're trying to replicate uh indoor markets so
it's trying to move into into vancoma so this
is going to be quite a big challenge it's going
to be on the fourth floor but the traffic i don't
know how it's how it's going to be once it's
open so we've had a lot of uh circulation issues
so we had to do a highway like u -turn etc i
straightened something to the mall and so it's
it's quite a big chunk yeah this is truly exciting
and so like such a big thing that we're gonna
look ahead we have many students who might want
to follow your footsteps since you're such an
iconic before we let you go what advice would
you give young people who want to work in retail
or real estate um First thing is you need to
go see the world. You need to really go out there
and explore all these different type of peoples
and also all these type of retail spaces all
over the world. Because if you don't and you
stay in your own little shell, you'll never pick
up on what the world trend is changing. And retail
is split into two parts. One is tenant and one
is customers walking in your retail space. So
tenants, you have to be aware of which brands
are coming. You need to know. how they're performing
in the long run. You have to have the vision
if they're going to stay there forever, or is
it just a quick little come and go brand? You
need that type of vision for retail. And then
the second is the customer base. When I say when
you go to college, you're not just studying there
inside a classroom. You're not just reading off
what's on your screen, but you're also to not
study the people, but understand the people that
are going to be doing business with you in future.
You need to know what they like, what the trend
of your generation is. That's for me is... equally
as valuable what the professor space in the in
the in the lecture hall like understand your
peers and the trend of your generation is what's
going to drive business in the future yeah and
that's important for retail because we're kind
of the hub where everyone kind of collides so
we see all the manufacturing side we see the
fashion side with the the beauty cosmetics we
see the health care side so it's it's a hub right
so You have to pay attention, not just one category,
but understand every single category. Even the
smallest amount. You might not be interested.
I'm not really into surgery and stuff, but I
still got to know which doctors is good, which
brand is good, which one the younger generation
likes a different type of doctor. Some like the
most experienced ones. Some like the new clinics,
etc. There's so many varieties. We need to adapt
and understand all as well, you know. So understanding
people is, for me, is important to retail. What
a fascinating conversation. It's not every day
we get to hear from someone who is literally
shaping the skyline of our city. So thank you,
Kunjin. And thank you for giving us a lot to
think about, from the sheer scale of the projects
the Maul Group is working on, to the challenges
of balancing a family legacy with the need for
constant innovation. So thank you for sharing
your vision. And to our listeners, if you enjoyed
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