WEBVTT 00:00:10.830 --> 00:00:13.570 Welcome to Students Incorporated. I'm your host, 00:00:13.589 --> 00:00:16.329 Mr. Jason. Join me weekly as my students and 00:00:16.329 --> 00:00:18.870 I bring you content that's informative, positive, 00:00:19.010 --> 00:00:21.809 fun, and uplifting. This podcast is created and 00:00:21.809 --> 00:00:23.969 produced with the help of students from the International 00:00:23.969 --> 00:00:29.329 Community School of Bangkok. Hello everyone and 00:00:29.329 --> 00:00:31.949 welcome back to Students Incorporated. In today's 00:00:31.949 --> 00:00:34.130 episode, we're excited to dive into the world 00:00:34.130 --> 00:00:36.369 of ethical beauty with a very special guest. 00:00:37.039 --> 00:00:39.780 Joining us today is Mr. Boom, the brand manager 00:00:39.780 --> 00:00:42.579 of Lush Thailand, who has been with the company 00:00:42.579 --> 00:00:45.420 since its very first shop opening here in Thailand. 00:00:45.880 --> 00:00:48.420 We'll be exploring Lush's journey in Thailand, 00:00:48.539 --> 00:00:51.320 what makes the brand unique, and how it balances 00:00:51.320 --> 00:00:54.500 fun products with deep values such as sustainability 00:00:54.500 --> 00:00:58.450 and opposition to animal testing. By the end 00:00:58.450 --> 00:01:00.909 of this episode, you'll not only know the story 00:01:00.909 --> 00:01:04.250 behind bath bombs and perfumes, but also the 00:01:04.250 --> 00:01:07.269 ethos that drives one of the most ethical brands 00:01:07.269 --> 00:01:09.950 in the beauty industry in Thailand. Now, moving 00:01:09.950 --> 00:01:11.890 on, let's hear our quote of the day and get some 00:01:11.890 --> 00:01:14.810 headline news. Our quote of the day comes from 00:01:14.810 --> 00:01:17.430 Jeff Bezos. Your brand is what other people say 00:01:17.430 --> 00:01:20.049 about you when you're not in the room. This perfectly 00:01:20.049 --> 00:01:21.989 captures the essence of what we're talking about 00:01:21.989 --> 00:01:25.030 today. A brand isn't just a logo, a fancy color 00:01:25.030 --> 00:01:27.709 schemes, or a clever advertisement. It's the 00:01:27.709 --> 00:01:30.189 feeling, the reputation, and the story that lives 00:01:30.189 --> 00:01:32.750 in the minds of your customers. It's what they 00:01:32.750 --> 00:01:35.109 text to their friends after using a product or 00:01:35.109 --> 00:01:37.090 what they post online after visiting a store. 00:01:37.849 --> 00:01:40.290 For the cosmetic companies we'll be discussing, 00:01:40.569 --> 00:01:43.230 this is everything. Their success depends entirely 00:01:43.230 --> 00:01:45.569 on whether people are saying, this product made 00:01:45.569 --> 00:01:48.189 me feel amazing or I love what this company stands 00:01:48.189 --> 00:01:50.930 for. It's about building a genuine reputation 00:01:50.930 --> 00:01:53.349 that exists long after the marketing campaign 00:01:53.349 --> 00:01:56.810 is over. And that is our quote of the day. And 00:01:56.810 --> 00:01:59.150 I have the privilege to bring you to our news 00:01:59.150 --> 00:02:02.290 as well. Our first headline comes from the Vogue 00:02:02.290 --> 00:02:05.189 business, and it is about a major player blurring 00:02:05.189 --> 00:02:08.250 the lines between technology and beauty. Estee 00:02:08.250 --> 00:02:11.550 Lauder launches AI shade match, promising a perfect 00:02:11.550 --> 00:02:13.889 foundation match through your smartphone camera. 00:02:14.289 --> 00:02:16.949 According to a report from Vogue business, Estee 00:02:16.949 --> 00:02:19.150 Lauder has rolled out a new AI -powered tool 00:02:19.150 --> 00:02:22.150 within its mobile app that analyzes user skin 00:02:22.150 --> 00:02:24.409 tone with remarkable accuracy under different 00:02:24.409 --> 00:02:27.090 lightning conditions. The technology not only 00:02:27.090 --> 00:02:29.389 suggests the perfect product, but also allows 00:02:29.389 --> 00:02:32.310 the virtual try -on that look incredibly realistic. 00:02:32.590 --> 00:02:35.030 This is a massive branding move, positioning 00:02:35.030 --> 00:02:37.669 them as a legacy company on the cutting edge 00:02:37.669 --> 00:02:40.030 of personalization and inclusive technology. 00:02:40.629 --> 00:02:42.909 Our next headline comes from The Fast Company, 00:02:43.150 --> 00:02:46.129 a startup company about skincare. A story about 00:02:46.129 --> 00:02:48.449 how a new indie brand is making sustainability 00:02:48.449 --> 00:02:52.659 its core identity. Biotech beauty brand Symbiotic 00:02:52.659 --> 00:02:55.580 Labs secures funding for its lab -grown, water 00:02:55.580 --> 00:02:58.750 -free moisturizers. As covered by Fast Company, 00:02:59.030 --> 00:03:01.210 the startup Symbiotic Labs is branding itself 00:03:01.210 --> 00:03:04.349 as post -natural, using biotechnology to create 00:03:04.349 --> 00:03:06.969 high -performance skincare without depleting 00:03:06.969 --> 00:03:09.789 natural resources. Their headline products are 00:03:09.789 --> 00:03:12.590 solid, water -free moisturizers that come in 00:03:12.590 --> 00:03:15.389 biogradable, mushroom -based packaging. Their 00:03:15.389 --> 00:03:17.509 branding rejects the traditional all -natural 00:03:17.509 --> 00:03:20.409 narrative in favor of a message about scientific 00:03:20.409 --> 00:03:23.349 innovation for planetary health, attracting a 00:03:23.349 --> 00:03:25.949 whole new segment of eco -conscious consumers. 00:03:26.969 --> 00:03:29.310 And for our final headline, it comes from Glossy 00:03:29.310 --> 00:03:31.550 Reports. We look at how our brand is building 00:03:31.550 --> 00:03:34.930 a cult following by growing hyper niche. Odyssey 00:03:34.930 --> 00:03:38.030 Fragrances reaches viral status on TikTok by 00:03:38.030 --> 00:03:41.370 creating scents based on fictional worlds. Glossy 00:03:41.370 --> 00:03:44.250 Reports that directs a consumer's brand. Odyssey 00:03:44.250 --> 00:03:47.210 Fragrances has exploded in popularity by creating 00:03:47.210 --> 00:03:50.289 entire collections based on beloved fantasy books 00:03:50.289 --> 00:03:53.169 and video games. Their branding is built entirely 00:03:53.169 --> 00:03:55.969 on community engagement, with fans voting on 00:03:55.969 --> 00:03:58.289 the next world to be turned into a scent collection. 00:03:58.870 --> 00:04:01.430 It's a masterclass in how to build a powerful 00:04:01.430 --> 00:04:04.449 brand by catering specifically to a passionate, 00:04:04.650 --> 00:04:07.270 pre -existing fandom and letting them drive the 00:04:07.270 --> 00:04:10.129 narrative. Thank you for the quote and the headline 00:04:10.129 --> 00:04:12.789 news. Let's jump right into our interview with 00:04:12.789 --> 00:04:15.319 Mr. Boom. Proud will start us off with our first 00:04:15.319 --> 00:04:18.180 question. So welcome to the show, Happy Boom. 00:04:18.259 --> 00:04:20.220 Please introduce yourself and tell us a little 00:04:20.220 --> 00:04:23.100 bit about what you do. Hi, everyone. Good morning, 00:04:23.220 --> 00:04:27.939 I guess. I'm Boom. I'm a brand manager and perfume 00:04:27.939 --> 00:04:33.339 category lead from Lush Thailand. So to give 00:04:33.339 --> 00:04:35.920 you an understanding of fresh handmade cosmetic 00:04:35.920 --> 00:04:39.860 brands, I've been working here for nine years, 00:04:40.139 --> 00:04:44.560 starting as a part -time position. while I'm 00:04:44.560 --> 00:04:47.839 studying my second year in universities. And 00:04:47.839 --> 00:04:53.259 then after graduated, become a full -time. I'm 00:04:53.259 --> 00:04:57.100 starting the position in the store to learn how 00:04:57.100 --> 00:05:00.639 to operate the stores and how to give customers 00:05:00.639 --> 00:05:05.720 excellent services first. And after that, around... 00:05:06.669 --> 00:05:11.149 two years or three years ago, become one of the 00:05:11.149 --> 00:05:14.670 supporting teams who support all the store managers. 00:05:15.170 --> 00:05:20.069 And then for a couple months ago, like three 00:05:20.069 --> 00:05:23.730 or four months, become a brand manager who's 00:05:23.730 --> 00:05:26.949 taking care of all the communication activities. 00:05:29.180 --> 00:05:32.920 marketing activity both online and offline and 00:05:32.920 --> 00:05:37.519 then i'm looking for e -commerce and also because 00:05:37.519 --> 00:05:42.480 i'm passionate in perfumes um uh honor to respond 00:05:42.480 --> 00:05:47.800 or everything in in in in terms of like perfumes. 00:05:47.939 --> 00:05:50.839 So I remember Lush was so booming and then it 00:05:50.839 --> 00:05:53.339 was the trend for all the teenagers. So can you 00:05:53.339 --> 00:05:55.540 take us back to the first day of Lush when it 00:05:55.540 --> 00:05:58.120 opened in Thailand and like what was the atmosphere 00:05:58.120 --> 00:06:01.339 like? Thank you for sharing that it was booming. 00:06:01.560 --> 00:06:05.740 So it's like for me, it's like come and go, which 00:06:05.740 --> 00:06:09.360 we would like to keep the trends like more steady. 00:06:10.500 --> 00:06:15.410 Back in the first day, it's nine years ago. So 00:06:15.410 --> 00:06:19.230 we're opening our first store in Siam Center, 00:06:19.449 --> 00:06:23.050 a flagship store still. But right now we have 00:06:23.050 --> 00:06:26.610 11 stores and tomorrow we're gonna be opening 00:06:26.610 --> 00:06:30.509 the Phuket store. So in case anyone go down there. 00:06:30.709 --> 00:06:38.490 So the first day opening the store, we probably 00:06:38.490 --> 00:06:42.699 have like... a thousand people that are in the 00:06:42.699 --> 00:06:48.060 stores because at the moment I remember we also 00:06:48.060 --> 00:06:54.100 have the Lush trend from the US celebrities so 00:06:54.100 --> 00:06:57.639 most of the customers who come and visit us is 00:06:57.639 --> 00:07:00.600 that the customer they went to abroad and they 00:07:00.600 --> 00:07:04.819 know the brand very well so they kind of like 00:07:04.819 --> 00:07:08.300 excited because nine years ago Lush still like 00:07:08.300 --> 00:07:12.410 very cultural brand like if you are a fan club 00:07:12.410 --> 00:07:15.430 you not go anywhere you just come and support 00:07:15.430 --> 00:07:19.490 the brand so it's it's it's very chaotic there 00:07:19.490 --> 00:07:24.810 but everyone actually i think uh everyone also 00:07:24.810 --> 00:07:30.149 amazed by our thai hospitality attitude and service 00:07:30.149 --> 00:07:36.120 line because even in last store uh i i also thing 00:07:36.120 --> 00:07:40.519 that Thai people can do or Asian people can do 00:07:40.519 --> 00:07:46.120 much better customer services compared to other 00:07:46.120 --> 00:07:50.699 countries. So even they're expecting Lush to 00:07:50.699 --> 00:07:54.379 be very lush, but when it comes to Lush in Thai 00:07:54.379 --> 00:07:59.240 market, it's like the top notch of the customer 00:07:59.240 --> 00:08:03.490 service. so everybody like loved it but they 00:08:03.490 --> 00:08:09.329 kind of like uh shocked at the price because 00:08:09.329 --> 00:08:12.910 because uh we are imported all the stuff from 00:08:12.910 --> 00:08:16.509 japan and at that time they don't understand 00:08:16.509 --> 00:08:21.350 why all the shower gel cost you like a thousand 00:08:21.350 --> 00:08:28.529 uh five hundred baht so we we we we have a huge 00:08:28.529 --> 00:08:32.679 like period of time to make customer understand 00:08:32.679 --> 00:08:36.700 about our values and about the service that they 00:08:36.700 --> 00:08:41.879 will get from our store so it's very fun thank 00:08:41.879 --> 00:08:44.899 you for all the customer who's still using our 00:08:44.899 --> 00:08:48.220 products now today That sounds really amazing. 00:08:48.500 --> 00:08:51.600 A question that came up to my mind is, what made 00:08:51.600 --> 00:08:54.539 you want to grow your career with Lush instead 00:08:54.539 --> 00:08:58.700 of moving to another brand? I actually get this 00:08:58.700 --> 00:09:02.679 a lot because like lots of our team members, 00:09:02.820 --> 00:09:09.240 we work together since day one. And from my background, 00:09:09.340 --> 00:09:14.019 I actually have the geology degrees, which like 00:09:14.019 --> 00:09:18.710 totally like... another world but but but it's 00:09:18.710 --> 00:09:23.309 it's also like help me to understand why the 00:09:23.309 --> 00:09:26.389 environmental issue is important now for the 00:09:26.389 --> 00:09:29.750 for the brand especially cosmetic brand the reason 00:09:29.750 --> 00:09:37.169 that i won't go anyway yet is that uh they actually 00:09:37.169 --> 00:09:43.070 allow us to create our own ideal workplace environment 00:09:44.009 --> 00:09:49.490 they they they allow us to speak of our minds 00:09:49.490 --> 00:09:52.889 all the feedback like we are very flat structure 00:09:52.889 --> 00:09:57.490 company uh even in thailand or in the uk or other 00:09:57.490 --> 00:10:00.730 country if you are a part -time you can actually 00:10:00.730 --> 00:10:03.590 go straight to the ceo and say hi do you have 00:10:03.590 --> 00:10:06.970 five minutes i have some feedback to share this 00:10:06.970 --> 00:10:10.789 is what happened and i think it's affect this 00:10:10.789 --> 00:10:16.070 and i would like to change in which way so i 00:10:16.070 --> 00:10:19.710 think these cultures still i think most of the 00:10:19.710 --> 00:10:23.669 companies still develop the the the feedback 00:10:23.669 --> 00:10:27.730 culture in their company but the tightness and 00:10:27.730 --> 00:10:32.759 also something like we are always like Which 00:10:32.759 --> 00:10:36.419 I think it slowed down the work and result. But 00:10:36.419 --> 00:10:41.320 here in Lush, we are very honest to each other. 00:10:41.480 --> 00:10:48.240 We very respect each other. We don't blame anyone 00:10:48.240 --> 00:10:51.720 if we fail. We fail together. We support together. 00:10:52.179 --> 00:10:56.080 So it's kind of like a very bubble workplace. 00:10:56.779 --> 00:11:02.909 But it also has a bad side as well. because everyone 00:11:02.909 --> 00:11:07.330 will be like uh it's i'm not sure it's called 00:11:07.330 --> 00:11:10.870 imposter syndrome when everybody like keeps supporting 00:11:10.870 --> 00:11:13.610 you and tell you like you're the best this is 00:11:13.610 --> 00:11:17.710 good and we don't really know like is it is it 00:11:17.710 --> 00:11:22.490 good or not until we see the result even the 00:11:22.490 --> 00:11:28.470 result went like bad we still like oh it's okay 00:11:28.470 --> 00:11:32.100 we can do it together So it's something like 00:11:32.100 --> 00:11:37.519 that that I think I would not find any like workplace 00:11:37.519 --> 00:11:41.299 environment like Lush, especially retail brand. 00:11:41.600 --> 00:11:45.200 If you went to the store, you will see the differences 00:11:45.200 --> 00:11:49.860 between Lush staff and Lush experience compared 00:11:49.860 --> 00:11:55.340 to like other retail brand because we're cultivating 00:11:55.340 --> 00:12:00.700 the motivation of staff to have passion. in the 00:12:00.700 --> 00:12:03.960 brand not just like come to work but we come 00:12:03.960 --> 00:12:07.980 to like spread all the lush legacy to the customer 00:12:07.980 --> 00:12:11.259 and we would like all the customer to know more 00:12:11.259 --> 00:12:14.120 of our product because our product is high quality 00:12:14.120 --> 00:12:17.620 it doesn't mean like oh we are selling to just 00:12:17.620 --> 00:12:22.259 like make a profit and the company like pay like 00:12:22.259 --> 00:12:24.759 high salary it's not like transactional I think 00:12:24.759 --> 00:12:30.159 so that's why I think these environment it's 00:12:30.320 --> 00:12:33.340 suit me i totally agree the environment is one 00:12:33.340 --> 00:12:35.980 of like the factors that made you stay long and 00:12:35.980 --> 00:12:38.059 also like when i went to lush like there's this 00:12:38.059 --> 00:12:40.740 like bath bomb and then all those cute things 00:12:40.740 --> 00:12:44.019 like i when i was young i loved it so much so 00:12:44.019 --> 00:12:46.600 then like how did you trans decision from like 00:12:46.600 --> 00:12:49.759 the shop floor experience to brand manager leading 00:12:49.759 --> 00:12:52.139 multiple teams like was there any difference 00:12:52.139 --> 00:12:56.320 in that i think i'm not sure like anyone like 00:12:56.320 --> 00:13:00.059 knows or others companies are doing this but 00:13:00.059 --> 00:13:04.600 all the like key position or like the senior 00:13:04.600 --> 00:13:09.240 position in the company need to start as the 00:13:09.240 --> 00:13:13.059 sales ambassador first We don't hire management 00:13:13.059 --> 00:13:18.960 level from other brands. We are only hiring the 00:13:18.960 --> 00:13:22.759 self -ambassador position. And then all the management 00:13:22.759 --> 00:13:26.360 team will observe, will coach you and train you 00:13:26.360 --> 00:13:29.720 in a way that you would like to be. For example, 00:13:29.759 --> 00:13:34.440 we have a trainer position. We have the visual 00:13:34.440 --> 00:13:37.440 merchandise. We have our social media teams. 00:13:37.940 --> 00:13:41.980 Everybody needs to be in the store. first to 00:13:41.980 --> 00:13:45.220 understand the products the brand the customer 00:13:45.220 --> 00:13:49.440 service what are we doing the customer like trends 00:13:49.440 --> 00:13:54.299 and behavior so that's where i think every like 00:13:54.299 --> 00:13:58.500 position still need the core skill from the stores 00:13:58.500 --> 00:14:01.899 and believe it or not i think i have learned 00:14:01.899 --> 00:14:06.809 a lot by just like selling everybody as so Because 00:14:06.809 --> 00:14:10.830 we learn negotiation skills. We learn to observe. 00:14:11.049 --> 00:14:15.370 We have to be very observant. We know how to 00:14:15.370 --> 00:14:19.929 convince people. We also know how to show excellent 00:14:19.929 --> 00:14:25.629 demo skills. We have very excellent interpersonal 00:14:25.629 --> 00:14:30.850 skills. I think all those skills, that helps. 00:14:31.759 --> 00:14:35.059 for for other like responsibility as well for 00:14:35.059 --> 00:14:39.419 example if i'm a brand manager but i don't know 00:14:39.419 --> 00:14:42.360 the customer i don't know the brands i don't 00:14:42.360 --> 00:14:46.940 believe in what the brand believing for example 00:14:46.940 --> 00:14:49.980 it'd be hiring another brand manager from like 00:14:49.980 --> 00:14:53.419 other brand yes of course they will have like 00:14:53.419 --> 00:14:56.559 lots and tons of experience from other brands 00:14:56.559 --> 00:15:01.440 but they don't have lush They don't know how 00:15:01.440 --> 00:15:05.940 we do a market. They don't know, they don't somehow, 00:15:06.059 --> 00:15:12.100 they don't believe on what we believe. So I think 00:15:12.100 --> 00:15:17.860 it does help and lead. And because we actually 00:15:17.860 --> 00:15:21.940 care every staff and we would like them to grow 00:15:21.940 --> 00:15:25.620 in a way they would like to grow. Hope that answers 00:15:25.620 --> 00:15:29.779 your question. It does. That's such a heartwarming 00:15:29.779 --> 00:15:32.860 environment as a workplace. I think I would love 00:15:32.860 --> 00:15:35.960 to work like that. Another question that I have 00:15:35.960 --> 00:15:38.799 is, how has your role evolved, especially with 00:15:38.799 --> 00:15:42.519 perfumes, e -commerce and PR? I think as I mentioned 00:15:42.519 --> 00:15:50.580 earlier, when we know everything in the stores 00:15:50.580 --> 00:15:54.360 and know the customer, it also does help in terms 00:15:54.360 --> 00:15:57.320 of like, for example, like PR. We know exactly 00:15:57.320 --> 00:16:01.539 how to impress others. We know exactly how to 00:16:01.539 --> 00:16:05.679 keep all the relation between us and customer 00:16:05.679 --> 00:16:10.340 or the brand manager. We know exactly how to 00:16:10.340 --> 00:16:14.750 communicate. uh things from the brand to the 00:16:14.750 --> 00:16:17.750 customer but it's just like a broader platform 00:16:17.750 --> 00:16:22.450 it's more like instead of doing this in with 00:16:22.450 --> 00:16:26.610 one customer but we doing what we do being in 00:16:26.610 --> 00:16:30.129 the store but in other platform and and other 00:16:30.129 --> 00:16:33.870 like maybe like in the partnership in other company 00:16:33.870 --> 00:16:40.389 and also for the perfume uh i think i love flush 00:16:40.389 --> 00:16:44.590 perfume and i basically like love perfume in 00:16:44.590 --> 00:16:49.450 general and it's like talking with with customer 00:16:49.450 --> 00:16:54.750 also give us give me a lot of like insight and 00:16:54.750 --> 00:17:01.360 also the the customer opinion of how Me, myself, 00:17:01.559 --> 00:17:05.960 gonna grow my career path and also grow my profession. 00:17:06.420 --> 00:17:11.259 So I think the experience in the store, if you 00:17:11.259 --> 00:17:14.480 would like to improve yourself, if you would 00:17:14.480 --> 00:17:19.500 like to be more grown up, if you have a goal 00:17:19.500 --> 00:17:24.160 of what you would like to learn, I think the 00:17:24.160 --> 00:17:28.279 retail work and the retail store experience can 00:17:28.279 --> 00:17:33.930 give you. So that's how I developed all those 00:17:33.930 --> 00:17:40.289 like position and passion in brand manager, PR 00:17:40.289 --> 00:17:43.230 and pressure throughout the store experiences. 00:17:44.230 --> 00:17:47.069 And that's a great place to pause our first segment. 00:17:47.109 --> 00:17:49.650 We'll be right back with our second segment right 00:17:49.650 --> 00:17:57.089 after this short PSA message. Ever notice how 00:17:57.089 --> 00:18:00.089 much plastic comes from a simple delivery? It 00:18:00.089 --> 00:18:02.930 can be overwhelming, but we all have the power 00:18:02.930 --> 00:18:06.230 to change that. This is a quick reminder to rethink 00:18:06.230 --> 00:18:09.450 the wrap. Before you click buy, take a moment 00:18:09.450 --> 00:18:12.710 to consider. Does the company share your values 00:18:12.710 --> 00:18:16.150 on sustainability? Are there low waste or naked 00:18:16.150 --> 00:18:19.230 options you can choose? Those little decisions 00:18:19.230 --> 00:18:22.430 add up to a big impact. When you finish a product, 00:18:22.569 --> 00:18:25.269 take the time to properly recycle the container, 00:18:25.490 --> 00:18:28.930 or even better, look for ways to reuse it. Make 00:18:28.930 --> 00:18:32.430 mindful consumption your next must -have. You 00:18:32.430 --> 00:18:35.609 can look good and do good. And that's our PSA 00:18:35.609 --> 00:18:39.109 for this episode. And we are back with the second 00:18:39.109 --> 00:18:41.230 part of our interview. Proud will start us off 00:18:41.230 --> 00:18:44.549 again. For those new to Lush, how would you describe 00:18:44.549 --> 00:18:47.970 the brand in just a few words? Because we are 00:18:47.970 --> 00:18:51.750 in the cosmetic industry, basically, but we have 00:18:51.750 --> 00:18:55.970 head -to -toe products. So three words actually 00:18:55.970 --> 00:19:00.609 cannot like describe Lush, but I think fresh 00:19:00.609 --> 00:19:04.970 handmade cosmetic. It's actually like a certain 00:19:04.970 --> 00:19:08.690 word that we would like to go. And also to make 00:19:08.690 --> 00:19:13.930 it more like a clearer. I think, imagine like 00:19:13.930 --> 00:19:17.549 when you are six, when you catch a cold. So you 00:19:17.549 --> 00:19:22.210 either go to taking the pills or you're going 00:19:22.210 --> 00:19:27.930 to drink the honey, like warm honey and lemon 00:19:27.930 --> 00:19:33.049 drinks. So if you would go with the honey and 00:19:33.049 --> 00:19:36.789 lemon warm water, you think of Lush. But if you 00:19:36.789 --> 00:19:39.750 would like to go with like the pills or antibiotics. 00:19:40.720 --> 00:19:43.920 you can go to others. So I think this is a very 00:19:43.920 --> 00:19:47.720 good analogy for the customer to understand exactly 00:19:47.720 --> 00:19:51.420 what Lush Gun are trying to do. And if you go 00:19:51.420 --> 00:19:55.660 with all of our products, we are actually supported 00:19:55.660 --> 00:20:00.099 by all the ethical buying values. We supported 00:20:00.099 --> 00:20:03.779 the animal habitats, the environment. There are 00:20:03.779 --> 00:20:08.180 so many things that we do support. We are not 00:20:08.180 --> 00:20:11.960 a people who... And not the brand who come and 00:20:11.960 --> 00:20:18.200 take advantage and make much more profits from 00:20:18.200 --> 00:20:23.460 the customer. But we are also very caring to 00:20:23.460 --> 00:20:27.579 the world, animals and people as well. So that's 00:20:27.579 --> 00:20:30.200 also something that keeps me working for them 00:20:30.200 --> 00:20:35.059 for nine years. Because we are not just a decent 00:20:35.059 --> 00:20:38.880 brand. it will attract and draw more of the decent 00:20:38.880 --> 00:20:41.700 people as well. Since you talked a lot about 00:20:41.700 --> 00:20:47.039 environmental stuff, is there an example of a 00:20:47.039 --> 00:20:50.339 partnership or campaign that perfectly reflected 00:20:50.339 --> 00:20:55.720 Lush's value here in Thailand? Okay, so basically 00:20:55.720 --> 00:21:00.900 we have six core values. We have the fresh cosmetics. 00:21:01.829 --> 00:21:04.750 We have handmade cosmetics, everything we try 00:21:04.750 --> 00:21:07.109 to do handmade as much as possible to support 00:21:07.109 --> 00:21:11.829 the people. And we have 100 % vegetarian and 00:21:11.829 --> 00:21:16.650 95 % vegan. And we have fighting animal testing, 00:21:16.809 --> 00:21:20.589 which is the core values of our brand. We are 00:21:20.589 --> 00:21:23.710 not just like non -testing on animal, but we 00:21:23.710 --> 00:21:28.769 also fighting as well. We give out 250 ,000 pounds 00:21:28.769 --> 00:21:33.559 every two years. for like the scientists and 00:21:33.559 --> 00:21:38.019 organization that support and think of the innovation 00:21:38.019 --> 00:21:41.759 of fighting animal testing which we don't have 00:21:41.759 --> 00:21:45.819 to but we would like to do and then we have the 00:21:46.240 --> 00:21:50.700 ethical buying value which is resonance myself 00:21:50.700 --> 00:21:55.980 the most it's very difficult how to explain the 00:21:55.980 --> 00:21:59.200 ethical buying to other customer but nowadays 00:21:59.200 --> 00:22:02.480 we have lots of the brand do the same thing like 00:22:02.480 --> 00:22:08.460 I'll mention with my honor to everyone the smoothie 00:22:08.460 --> 00:22:13.740 they actually set the price for the farmers so 00:22:13.740 --> 00:22:19.630 we don't buy ingredient like from the I'm not 00:22:19.630 --> 00:22:23.609 sure like the we go to support like directly 00:22:23.609 --> 00:22:31.750 from each farms and each suppliers so I think 00:22:31.750 --> 00:22:35.089 these are our six core values and then we have 00:22:35.089 --> 00:22:38.549 support value of like support the human rights 00:22:38.549 --> 00:22:43.140 support in animal welfare and environmental For 00:22:43.140 --> 00:22:49.319 example, the campaign, example, international 00:22:49.319 --> 00:22:53.119 campaign first. So these two soap, it's actually 00:22:53.119 --> 00:22:56.980 launched like probably three or five years already. 00:22:57.180 --> 00:23:01.359 This one is Ula Utang soap. So we produce, from 00:23:01.359 --> 00:23:07.640 what I recall, I think 3 ,000 pieces of this 00:23:07.640 --> 00:23:11.349 Ula Utang soap. So it's equal. like the real 00:23:11.349 --> 00:23:15.009 Ularutan in Indonesia so we call this project 00:23:15.009 --> 00:23:18.410 SOS because we would like to raise the awareness 00:23:18.410 --> 00:23:23.609 that in our like planet we only have like 3 ,000 00:23:23.609 --> 00:23:28.509 Ularutan left so we and also this one is a koala 00:23:28.509 --> 00:23:35.160 so remember when we have the five wildfire in 00:23:35.160 --> 00:23:41.059 in australia so so we do this soap to give the 00:23:41.059 --> 00:23:43.880 charity and when lush mentioned about charity 00:23:43.880 --> 00:23:47.380 we do a hundred percent we don't do like five 00:23:47.380 --> 00:23:50.460 percent of selling price go to this organization 00:23:50.460 --> 00:23:53.880 for example like last two years we launched this 00:23:53.880 --> 00:23:57.940 soap it's called equality soap you can see like 00:23:57.940 --> 00:24:00.900 it's had equal size here and it's come with the 00:24:00.900 --> 00:24:04.839 heart shapes so these launch during the cry periods 00:24:04.839 --> 00:24:09.339 after taxes reduction we go a hundred percent 00:24:09.339 --> 00:24:12.519 to support the organization that support this 00:24:12.519 --> 00:24:16.140 kind of issue the organization that we went for 00:24:16.140 --> 00:24:20.099 call like thai gta thai transgender alliances 00:24:20.099 --> 00:24:24.180 which is the organization that support things 00:24:24.180 --> 00:24:27.549 that i think other brands don't really would 00:24:27.549 --> 00:24:31.410 like to approach or catch for example like free 00:24:31.410 --> 00:24:35.849 sex clinics or like the things like in thai we 00:24:35.849 --> 00:24:39.910 we think that it's like a bad thing but but but 00:24:39.910 --> 00:24:43.170 let's do support so these are we call it the 00:24:43.170 --> 00:24:46.869 campaign products and then we have other products 00:24:46.869 --> 00:24:50.869 we call it charity pots uh but we stopped selling 00:24:50.869 --> 00:24:54.470 charity pot last year because we thinking the 00:24:54.470 --> 00:24:59.470 charity pot is a body lotion which 100 % of selling 00:24:59.470 --> 00:25:02.630 price go to the charity pots, like the money 00:25:02.630 --> 00:25:06.009 pots. And then each year, every country, they 00:25:06.009 --> 00:25:08.750 will select one non -profitable organization 00:25:08.750 --> 00:25:13.210 and support those money to that. And basically, 00:25:13.329 --> 00:25:16.049 we will support on human rights, on animal welfare. 00:25:16.349 --> 00:25:21.230 Last two and three years, we support a wildlife 00:25:21.230 --> 00:25:24.670 friend foundation, Thailand. So we rescued two 00:25:24.670 --> 00:25:28.210 tigers. We named them Blushy and Nata. Those 00:25:28.210 --> 00:25:32.230 two tigers were raised in the zoo. And then the 00:25:32.230 --> 00:25:36.109 zoo is closed. And then they have no place to 00:25:36.109 --> 00:25:41.250 go. And they are actually just like... confident 00:25:41.250 --> 00:25:44.549 and and and and strong enough to go out from 00:25:44.549 --> 00:25:47.609 the cage like last two year i think you can search 00:25:47.609 --> 00:25:50.609 on the build flt there's still like lots of photo 00:25:50.609 --> 00:25:53.730 there as well so yeah so so i think these kind 00:25:53.730 --> 00:25:58.890 of campaign we if i if i'm not telling you you 00:25:58.890 --> 00:26:03.890 probably don't know because a part of the campaign 00:26:03.890 --> 00:26:08.450 because we don't do advertisements We don't like 00:26:08.450 --> 00:26:11.890 hiring like sell like brand ambassador or the 00:26:11.890 --> 00:26:17.230 celebrities or the influencers. Because as you 00:26:17.230 --> 00:26:19.990 know, and as I mentioned earlier, like lots of 00:26:19.990 --> 00:26:23.769 celebrity use our products, but we don't do marketing 00:26:23.769 --> 00:26:28.390 that way. So if you come to the store and they 00:26:28.390 --> 00:26:30.910 start telling all this stuff, that's where you 00:26:30.910 --> 00:26:34.089 understand and know what we are stand for. Compared 00:26:34.089 --> 00:26:38.049 to like most of the brand nowadays. If they use 00:26:38.049 --> 00:26:42.970 just like 1 to 5 % of organic ingredients, they 00:26:42.970 --> 00:26:48.049 will claim they are an organic brand. Or if they 00:26:48.049 --> 00:26:52.470 do this, they do in like the CSR aspect, just 00:26:52.470 --> 00:26:57.829 like for the PR themselves. But we do this because 00:26:57.829 --> 00:27:02.569 we believe that we are, we were born to share 00:27:02.569 --> 00:27:08.839 to others. So I think it's a very strong last 00:27:08.839 --> 00:27:12.339 point compared to other brands. And we still 00:27:12.339 --> 00:27:16.109 have lots of campaign products coming more. I 00:27:16.109 --> 00:27:18.289 love to hear that. And I never knew about this 00:27:18.289 --> 00:27:20.250 side at all because I just thought that, oh, 00:27:20.269 --> 00:27:22.150 it's just like a store selling bath bomb and 00:27:22.150 --> 00:27:24.390 all those things. But listening to it, like it's 00:27:24.390 --> 00:27:28.130 a really meaningful thing to hear about. So many 00:27:28.130 --> 00:27:30.450 customers see bath bombs as like the fun side 00:27:30.450 --> 00:27:32.809 of Lush. So how do you communicate the deeper 00:27:32.809 --> 00:27:35.589 story, ingredients, ethics and like sustainability, 00:27:35.589 --> 00:27:40.720 as you mentioned? At the first place, we're doing 00:27:40.720 --> 00:27:44.319 excellent customer experience and customer service. 00:27:44.440 --> 00:27:47.380 If you went to Lush store, please be prepared 00:27:47.380 --> 00:27:52.619 that you will get lots of questions, but we don't 00:27:52.619 --> 00:27:55.700 force you to answer. For example, like instead 00:27:55.700 --> 00:28:00.440 of saying like, this is our bestseller products, 00:28:00.819 --> 00:28:04.779 you should try. We go by like... Have you used 00:28:04.779 --> 00:28:07.599 our products before? Have you known our brands? 00:28:07.880 --> 00:28:13.960 How can I help you today? We have plenty of products. 00:28:14.220 --> 00:28:17.900 We start by establishing customer needs first. 00:28:18.220 --> 00:28:22.940 And then when we have enough of the information, 00:28:23.160 --> 00:28:26.519 we will analyze the customer needs and we will 00:28:26.519 --> 00:28:30.460 come up with not just one product. a ton of products 00:28:30.460 --> 00:28:35.240 as well. We call these service like the slave 00:28:35.240 --> 00:28:39.119 consultation where the staff will go with these 00:28:39.119 --> 00:28:42.960 all the products and then we will introduce each 00:28:42.960 --> 00:28:47.039 product to fit in the customer routine. For example, 00:28:47.059 --> 00:28:52.269 like every staff should introduce like What is 00:28:52.269 --> 00:28:54.970 the product? How to use the product? What is 00:28:54.970 --> 00:28:58.450 count inside product? Two or three ingredients 00:28:58.450 --> 00:29:01.789 should mention to every customer and every ingredient 00:29:01.789 --> 00:29:06.410 has their own stories. And also, if the customer 00:29:06.410 --> 00:29:10.269 show any size of interest in, like, for example, 00:29:10.269 --> 00:29:14.410 if I talk to the customer and I know that they 00:29:14.410 --> 00:29:19.539 are into, like, ethical stories. so that's where 00:29:19.539 --> 00:29:24.279 i share more of the ethical story and when when 00:29:24.279 --> 00:29:27.940 when the story reflect the customer interest 00:29:27.940 --> 00:29:32.579 they will understand they will like pay lots 00:29:32.579 --> 00:29:39.900 of attention and then they will share so that's 00:29:39.900 --> 00:29:48.809 okay it's 11 o 'clock okay okay uh My mind was 00:29:48.809 --> 00:29:53.250 out there. So come back to the way we communicate, 00:29:53.450 --> 00:29:56.630 right? Both aside of the customer experience 00:29:56.630 --> 00:29:59.769 and customer consultation, if you can see, we 00:29:59.769 --> 00:30:03.029 actually develop our store virtual merchandise 00:30:03.029 --> 00:30:07.529 to have more of the signage. In the stores, you 00:30:07.529 --> 00:30:10.650 will have, you will see like lots of signage. 00:30:10.670 --> 00:30:14.150 For example, like we are the Bad Bomb Inventors. 00:30:14.809 --> 00:30:19.269 We use like a honey from the Brazil where we 00:30:19.269 --> 00:30:21.990 don't have any bees, something like that. So 00:30:21.990 --> 00:30:26.410 we also like develop our platform to communicate 00:30:26.410 --> 00:30:33.569 to customer as well. And also I think we have 00:30:33.569 --> 00:30:36.329 like the certain group of the customer that we 00:30:36.329 --> 00:30:40.599 know that they will value our values. For example, 00:30:40.759 --> 00:30:43.880 if you probably just like go back home and tell 00:30:43.880 --> 00:30:47.259 your parents that like, oh, the platform that 00:30:47.259 --> 00:30:50.099 I have used actually supports like things like 00:30:50.099 --> 00:30:53.900 people and human rights and something like that. 00:30:53.980 --> 00:30:57.380 So I think it's more sustained rather just like 00:30:57.380 --> 00:31:01.099 doing a billboard or going to like advertisement 00:31:01.099 --> 00:31:04.920 in all the social media platform and people just 00:31:04.920 --> 00:31:08.329 like. and then they're just like gone. There's 00:31:08.329 --> 00:31:12.089 no connection between customer and brands. I 00:31:12.089 --> 00:31:16.849 think we are doing that strategy of the communication 00:31:16.849 --> 00:31:20.269 at the moment. And also the podcast, the events, 00:31:20.349 --> 00:31:24.509 we will go to the market every week if we can. 00:31:24.750 --> 00:31:29.869 We do the party. When we do a party, like making 00:31:29.869 --> 00:31:32.970 soaps and making bath bomb and bubble bath, those... 00:31:33.289 --> 00:31:36.029 those communications also need to communicate 00:31:36.029 --> 00:31:40.289 throughout that activity as well. Wow, that's 00:31:40.289 --> 00:31:43.029 such a great history and brief explanation about 00:31:43.029 --> 00:31:45.789 the deeper meaning about the ingredients, ethics, 00:31:45.910 --> 00:31:50.569 and sustainability. What do you most love as 00:31:50.569 --> 00:31:53.549 your role as a brand manager? What do you most 00:31:53.549 --> 00:31:57.730 love about that? As I mentioned earlier, it allows 00:31:57.730 --> 00:32:01.609 me to communicate what I believe in a broader 00:32:01.609 --> 00:32:08.180 way. and more of the mass channels. Because if 00:32:08.180 --> 00:32:11.140 I went to the store, I can just probably communicate 00:32:11.140 --> 00:32:15.480 everything about the brand to maximum three or 00:32:15.480 --> 00:32:19.940 four customers. Because it's very tiring, like 00:32:19.940 --> 00:32:23.599 talking non -stop. But if I go to the events, 00:32:23.680 --> 00:32:26.900 if I go to the podcast, I can communicate more 00:32:26.900 --> 00:32:29.519 of the broader way. We have more of the viewers. 00:32:30.000 --> 00:32:34.609 And then... I think what I love is that I would 00:32:34.609 --> 00:32:38.589 like to share and I would like to make all the 00:32:38.589 --> 00:32:43.690 customers understand why Lush is expensive and 00:32:43.690 --> 00:32:49.069 why we are a very motivated group of people. 00:32:49.410 --> 00:32:53.910 Because what we do is what we believe and what 00:32:53.910 --> 00:32:58.380 we believe is actually effective. to the environment, 00:32:58.619 --> 00:33:02.579 to the animals and to the people as well. I think 00:33:02.579 --> 00:33:06.059 I would like to share that, hey, we are a group 00:33:06.059 --> 00:33:09.640 of people that do decent things. We don't just 00:33:09.640 --> 00:33:12.119 like come and take advantage and we don't come 00:33:12.119 --> 00:33:15.039 just make a profit. We also give out a lot to 00:33:15.039 --> 00:33:18.259 the community. We fail, it's okay. We learn and 00:33:18.259 --> 00:33:22.539 we move on. And I think that's the fun way. And 00:33:22.539 --> 00:33:25.720 also to see the people that are amazed by like, 00:33:25.980 --> 00:33:29.420 Lush values as like Kraus and Esther mentioned, 00:33:29.640 --> 00:33:35.019 it also fulfills something in my core value as 00:33:35.019 --> 00:33:39.259 well. So what do you find most inspiring about 00:33:39.259 --> 00:33:42.480 your colleagues or like the brand globally? Like 00:33:42.480 --> 00:33:45.079 after working with Lush for nine years and that's 00:33:45.079 --> 00:33:47.599 like a really long period of time, like what 00:33:47.599 --> 00:33:50.960 do you find most inspiring about it? I think 00:33:50.960 --> 00:33:55.809 I... something very funny story because every 00:33:55.809 --> 00:33:59.250 year we will send the staff to go to visit the 00:33:59.250 --> 00:34:04.349 factory in uk in japan if we have events in korea 00:34:04.349 --> 00:34:08.090 we send them to korea as well so we have actually 00:34:08.090 --> 00:34:11.889 like a broad activity activations going on throughout 00:34:11.889 --> 00:34:15.940 the years so every time i The first time I visit 00:34:15.940 --> 00:34:19.599 the UK factory and I keep asking, like, how many 00:34:19.599 --> 00:34:22.360 years are you working with Lush? And they will 00:34:22.360 --> 00:34:29.099 go like 15, 17, 20 years. I worked with Lush 00:34:29.099 --> 00:34:32.179 before Lush was born because before Lush, we 00:34:32.179 --> 00:34:37.170 have cosmetics to go. We have a listen bag. So 00:34:37.170 --> 00:34:39.789 it's actually like the same company, the same 00:34:39.789 --> 00:34:42.949 group of people, but different brands. It's also 00:34:42.949 --> 00:34:47.769 proved something that even like everybody I talked 00:34:47.769 --> 00:34:53.150 to, like in May this year, I went to the UK and 00:34:53.150 --> 00:34:55.869 I keep asking the same question. Everybody like, 00:34:56.010 --> 00:34:59.590 oh, I'm working 25 years already with Lush and 00:34:59.590 --> 00:35:05.559 I probably don't go anywhere. hundreds of people 00:35:05.559 --> 00:35:11.079 like still with this company for 20 years it's 00:35:11.079 --> 00:35:13.280 also show something it's also mean something 00:35:13.280 --> 00:35:18.639 and there are very talented people if if really 00:35:18.639 --> 00:35:22.760 talented people very bright people still decide 00:35:22.760 --> 00:35:27.420 to work with this company so it's also reflect 00:35:27.420 --> 00:35:30.380 something as well this also very inspiring me 00:35:30.380 --> 00:35:36.059 to make and coach the staff, like the junior 00:35:36.059 --> 00:35:41.119 staff, to become and feel like I feel. I feel 00:35:41.119 --> 00:35:45.059 the same as my first day in the store in Siam 00:35:45.059 --> 00:35:48.199 Center. I still feel like, oh, I would like to 00:35:48.199 --> 00:35:52.139 go to work. These are the work that I need to 00:35:52.139 --> 00:35:55.659 finish. I want to go to talk to customers. I 00:35:55.659 --> 00:35:59.059 want to coach this person to become more of the 00:35:59.059 --> 00:36:02.989 senior level. Those kind of things actually inspire 00:36:02.989 --> 00:36:07.750 me a lot. And I hope I can also inspire others 00:36:07.750 --> 00:36:15.429 as well. Because I would like to coach them to 00:36:15.429 --> 00:36:19.409 make them feel like I am. So I think it's something 00:36:19.409 --> 00:36:22.909 that inspires me. Thank you for sharing. If you 00:36:22.909 --> 00:36:25.730 could describe the Lush working environment in 00:36:25.730 --> 00:36:29.130 three words, what would they be? I would say 00:36:29.130 --> 00:36:33.230 the first one is... challenging because it's 00:36:33.230 --> 00:36:36.309 actually challenged in terms of like because 00:36:36.309 --> 00:36:42.550 our brands believe in something that most of 00:36:42.550 --> 00:36:46.550 the brands don't i don't think they don't believe 00:36:46.550 --> 00:36:50.769 but they don't take it serious which is if if 00:36:50.769 --> 00:36:52.789 they would like to take it serious it's totally 00:36:52.789 --> 00:36:57.670 okay because we would like everybody to leave 00:36:57.670 --> 00:37:00.670 the world then we found it together with the 00:37:00.670 --> 00:37:07.590 brands. So it's very challenging because we don't 00:37:07.590 --> 00:37:12.030 mark up the marketing price, for example, a lot. 00:37:12.389 --> 00:37:16.929 Because if you go to other brands, they will 00:37:16.929 --> 00:37:22.610 have a lot of marketing costs. When they pay 00:37:22.610 --> 00:37:26.750 the celebrities, it's very huge of money. For 00:37:26.750 --> 00:37:29.269 example, like an event, you probably will see 00:37:29.269 --> 00:37:32.650 just only like one big event from Lush. Like 00:37:32.650 --> 00:37:36.889 last three, four, five years ago, the showcase. 00:37:37.210 --> 00:37:43.389 Because it takes lots of money. So it's very 00:37:43.389 --> 00:37:46.820 challenging. if if we sell these products with 00:37:46.820 --> 00:37:49.699 very high qualities and if you have used our 00:37:49.699 --> 00:37:52.780 products you will know the differences between 00:37:52.780 --> 00:37:56.599 our shower gel and other shower gel our perfume 00:37:56.599 --> 00:37:59.760 other perfume our soap other soap or the hair 00:37:59.760 --> 00:38:04.719 care so it's very challenging but it's very fun 00:38:04.719 --> 00:38:09.559 the second word is very fun i am not sure it's 00:38:09.559 --> 00:38:14.739 just like me or everybody feeling fun but When 00:38:14.739 --> 00:38:18.280 I see other Dutch members from other countries, 00:38:18.860 --> 00:38:24.960 it also proves me that everybody is a very fun 00:38:24.960 --> 00:38:28.760 person. They are very inspiring people. And then 00:38:28.760 --> 00:38:35.500 the last one is probably very supportive. I think 00:38:35.500 --> 00:38:42.010 we don't lose our time on negativities. We just 00:38:42.010 --> 00:38:44.989 like come and sit down and talk and then we plan 00:38:44.989 --> 00:38:48.889 things in very fun way. We are very creative 00:38:48.889 --> 00:38:53.929 people. We don't do like things inside the box 00:38:53.929 --> 00:38:56.670 because the brand is actually outside the box 00:38:56.670 --> 00:39:00.429 already. So I think challenging, fun, but very 00:39:00.429 --> 00:39:06.150 supportive environment can be described the workplace 00:39:06.150 --> 00:39:09.690 here. I feel like there's so many other words 00:39:09.690 --> 00:39:13.530 that could describe Lush, but only three is kind 00:39:13.530 --> 00:39:17.150 of limited. Looking ahead, what excites you the 00:39:17.150 --> 00:39:20.989 most about Lush's future in Thailand? In the 00:39:20.989 --> 00:39:30.530 future, I think I would like to make Lush to 00:39:30.530 --> 00:39:36.480 a broader audience. And also like... We would 00:39:36.480 --> 00:39:38.820 like to communicate more with the customer. We 00:39:38.820 --> 00:39:41.420 would like to have more awareness of the brands 00:39:41.420 --> 00:39:45.780 and the values that we believe. So I think something 00:39:45.780 --> 00:39:49.500 that excites me is that how me as a brand manager 00:39:49.500 --> 00:39:54.500 grow the fan base of Lush. So we call them a 00:39:54.500 --> 00:40:00.000 Lushie. So if you can see there's so many more 00:40:00.000 --> 00:40:03.960 of the... content from the Europe and the US 00:40:03.960 --> 00:40:08.840 side because they really love Lush and because 00:40:08.840 --> 00:40:11.659 their economics or the minimum wage compared 00:40:11.659 --> 00:40:15.460 to Lush product they found that it's quite a 00:40:15.460 --> 00:40:19.039 cheap like very affordable like high quality 00:40:19.039 --> 00:40:23.320 brand so they have a lot of fan base and just 00:40:23.320 --> 00:40:27.860 for your information like everything you see 00:40:27.860 --> 00:40:32.860 on the social media is not not paid. It's all 00:40:32.860 --> 00:40:35.900 organic content. So that's where you probably 00:40:35.900 --> 00:40:40.739 get misinformation from the clips or something 00:40:40.739 --> 00:40:45.219 very subjective from the customer in the content, 00:40:45.559 --> 00:40:49.940 which we encourage everyone to go to the stores, 00:40:50.159 --> 00:40:54.199 come to us, and we will give you the best consultations. 00:40:54.199 --> 00:40:57.099 And then if you really like it, then you will 00:40:57.099 --> 00:41:00.380 share it somewhere else. So I think... how to 00:41:00.380 --> 00:41:03.159 grow the fan base or how to grow the Lushy because 00:41:03.159 --> 00:41:07.900 I think lots of people still aware that we are 00:41:07.900 --> 00:41:10.960 just selling a platform. We're just a brand that's 00:41:10.960 --> 00:41:14.219 full of the colors and full of the fun and bubbles. 00:41:14.579 --> 00:41:18.039 But do you know we have deodorants? We have like 00:41:18.039 --> 00:41:22.440 food powder. We have oral care. We... Thai market, 00:41:22.699 --> 00:41:26.840 Lush Thailand is actually wind light. the award 00:41:26.840 --> 00:41:29.820 from the perfume that we selling like the higher 00:41:29.820 --> 00:41:34.179 percent perfume compared to every country in 00:41:34.179 --> 00:41:39.539 the world like from 900 stores we win this prize 00:41:39.539 --> 00:41:44.780 like two year consecutive so i think we we we 00:41:44.780 --> 00:41:48.920 have so much more things to communicate and we 00:41:48.920 --> 00:41:53.960 would like to grow this community together because 00:41:53.960 --> 00:41:56.900 if you can see we don't have any packaging here 00:41:56.900 --> 00:42:02.000 and also all the bottles from lush we use the 00:42:02.000 --> 00:42:06.900 plastic from the pop pop means the organization 00:42:06.900 --> 00:42:10.480 that they will go and pick up the trash in the 00:42:10.480 --> 00:42:14.119 ocean and then they will transfer all those trash 00:42:14.119 --> 00:42:17.280 in the ocean to the plastic bottles it's come 00:42:17.280 --> 00:42:20.320 from prevented ocean plastic which i believe 00:42:20.320 --> 00:42:23.460 i think and what i have researched in the market 00:42:23.460 --> 00:42:27.920 lush is only the only a very few brands like 00:42:27.920 --> 00:42:31.480 big brands that adopt this plastic to the whole 00:42:31.480 --> 00:42:35.179 system so which mean like all the plastic that 00:42:35.179 --> 00:42:38.849 you use from lush not just come from the landfill, 00:42:39.150 --> 00:42:42.730 the land trash, but in the ocean trash, because 00:42:42.730 --> 00:42:46.070 trash in ocean can cause more of the damage to 00:42:46.070 --> 00:42:50.829 the environment and animal in the oceans. So 00:42:50.829 --> 00:42:54.389 it's so much more to communicate and very excited, 00:42:54.489 --> 00:42:59.110 but we will not going to that point if we don't 00:42:59.110 --> 00:43:02.429 have any, like more of the customer to support 00:43:02.429 --> 00:43:06.550 us. Thank you, Mr. Boom. We appreciate your time 00:43:06.550 --> 00:43:08.909 communicating with us the important aspects of 00:43:08.909 --> 00:43:11.110 how a leading brand like Lush is helping change 00:43:11.110 --> 00:43:14.570 the world through these unique and valuable initiatives, 00:43:14.730 --> 00:43:17.570 like the adoption of sustainable and recycled 00:43:17.570 --> 00:43:27.730 plastic that's environmentally safe. And that's 00:43:27.730 --> 00:43:30.059 a wrap for this episode. We don't always get 00:43:30.059 --> 00:43:32.519 to see behind the corporate door of large companies, 00:43:32.699 --> 00:43:35.099 but it's refreshing to hear that companies like 00:43:35.099 --> 00:43:37.719 Lush have made sustainability a core part of 00:43:37.719 --> 00:43:40.260 who they are, and they wanted to encourage their 00:43:40.260 --> 00:43:43.219 customers to do the same. We hope Mr. Boom's 00:43:43.219 --> 00:43:45.639 journey with Lush Thailand has inspired you to 00:43:45.639 --> 00:43:48.940 see how businesses can be both fun, meaningful, 00:43:49.179 --> 00:43:52.019 and sustainable. All right, thanks for joining 00:43:52.019 --> 00:43:54.820 us on this episode. Make sure to subscribe so 00:43:54.820 --> 00:43:57.039 you don't miss out on any future episodes this 00:43:57.039 --> 00:43:59.880 season. Also, you can always go back to listen 00:43:59.880 --> 00:44:02.420 to past episodes from this season and previous 00:44:02.420 --> 00:44:05.500 seasons. And as always, this podcast would not 00:44:05.500 --> 00:44:07.940 be possible without the hard work and support 00:44:07.940 --> 00:44:10.119 of our international student production team. 00:44:10.340 --> 00:44:13.280 All music and sound effects are courtesy of Pixabay 00:44:13.280 --> 00:44:16.760 .com, a vibrant community of creatives sharing 00:44:16.760 --> 00:44:20.659 copyright -free images, videos, and music. And 00:44:20.659 --> 00:44:23.480 we are signing off until next time. We are Students 00:44:23.480 --> 00:44:34.309 Incorporated, because your voice matters. Thank 00:44:34.309 --> 00:44:35.710 you.