1 00:00:00,000 --> 00:00:19,000 Welcome to Students Incorporated. I'm your host, Mr. Jason. Join me weekly as my team and I produce content that's informative, positive, fun, and uplifting. This podcast is created and produced with the help of students from the International Community School of Bangkok. 2 00:00:19,000 --> 00:00:35,000 Hello everyone and welcome back to the show. I'm joined by my co-host Mia and Toto who's standing in for Frank today. In today's episode, you'll get to meet the final five Season 3 team members and you may recognize two of them from Season 2. 3 00:00:35,000 --> 00:00:49,000 Then for Segment 2, my team and I will be talking about something called the Marketing Mix. So stick around and be prepared to go back to school and you may want to take some notes while you're at it. But before we jump into Segment 1, let's hear our quote of the day and get some headline news. 4 00:00:49,000 --> 00:01:18,000 Our quote of the day comes from Jim Rohn, author, speaker, and entrepreneur. He's quoted to have said, if you just communicate, you can get by. But if you communicate skillfully, you can work miracles. The quote itself is straightforward, but my understanding of it would be that the more you communicate with your teammates in a project, the better the result would be. Communication is the framework of not only marketing, jobs, and projects, but the key component of our social life. If you want success in this life, make sure to communicate with others, and that's the quote of the day. So now on to some headline news. 5 00:01:18,000 --> 00:01:43,000 Thank you for our quote of the day. Now here's some headline news from around the world. Actually, no. Today we'll be picking up on three major marketing campaigns from this year. Our first campaign comes from Nissan. In this ad campaign, TBWA, a major advertising firm, linked Nissan's Japanese roots and tradition to its new high beam assistant, safety, to ensure driving safety. 6 00:01:43,000 --> 00:02:11,000 The blend of the car's headlights and Japanese hand painted fans resulted in one of the most creative campaigns for vehicles. Our next campaign comes from Chanel. This campaign really could be the best campaign Chanel has ever produced. In the advertisement, a young child draws the iconic Chanel number five bottle with the simple words, happy Mother's Day. This advertisement does a fantastic job of matching a mother's labor of love with a luxury purchase. 7 00:02:11,000 --> 00:02:39,000 And finally, our last campaign comes from Food Panda. Midas PR, another advertising company, created an advert for the mobile food delivery marketplace during the COVID-19 lockdown period. It was the perfect advert befitting that time period as the simple advertisement consisted of an artwork of a food panda bag left outside a porch, meaning that the contactless delivery ensured both the delivery person and the customer's safety. 8 00:02:39,000 --> 00:02:52,000 And that's our marketing news for this episode. 9 00:02:52,000 --> 00:03:14,000 Thank you for the quote in the headline news. For this first segment, we'll be introducing you to our final five team members from season three. And if you've listened to any of our season two episodes, which I encourage you to do, you may recognize a couple of these voices. Okay, without further ado, we welcome to the studio Fonda, Maddie, Joseph, Premi and Rebecca. 10 00:03:14,000 --> 00:03:32,000 Welcome everybody. I know we're a bit cramped in here, but we'll make it work. Mia, go ahead and start us off with our first question. All right. Hi, guys. So nice to see you all in here. All right. For our first question, if you all could go around the room and introduce yourself, then let us know what role you guys play the season. 11 00:03:32,000 --> 00:03:56,000 Hi guys, my name is Fonda. I'm a junior this year and it was actually my first time being on the podcast, which I'm really excited about. My role for this season is marketing and promotion specialist, which I'm responsible for developing and executing strategies to increase the podcast visibility and audience engagement. This involves creating and managing marketing campaigns and promoting episodes. 12 00:03:56,000 --> 00:04:09,000 Hello guys. My name is Maddie and I'm a senior this year. This is my first year in this marketing class and I'm the sponsorship guy, meaning that I secure sponsorships and advertising deals for the podcast. 13 00:04:09,000 --> 00:04:20,000 Hello guys, I'm Joseph. I'm a senior and this is also my first year on the podcast. I'm the data analyst, which I go through like the social media accounts and see the analytics to make the podcast be better. 14 00:04:20,000 --> 00:04:33,000 Hi everyone. I'm Premi. I'm a senior this year too. My second year on the podcast. It's so nice to be back. And I'm the production team manager this year, which means I basically oversee like the different parts or aspects of production. 15 00:04:33,000 --> 00:04:39,000 And also an important aspect of what I have to do is also like look forward two weeks, three weeks to make sure everything runs smoothly. 16 00:04:39,000 --> 00:04:51,000 Hi everyone. It's been a long time since my last recording session. I miss being up here. My name is Rebecca and I'm a senior this year. I'm also a student athlete playing both volleyball and badminton. 17 00:04:51,000 --> 00:05:08,000 This is my second year with our fantastic podcasting and I'm playing as the marketing coordinator for this season. In this role, I focus on developing and executing marketing strategies, coordinating with the production team to ensure everything aligns with the schedules and managing the marketing team and workflow. 18 00:05:08,000 --> 00:05:20,000 All right. Thank you all for your answers. Now on to the next question. If you guys had a chance to choose any topic or guest for one of our episodes, who or what would it be? 19 00:05:20,000 --> 00:05:33,000 If I had to choose one guest, that would be Bruno Mars, just because I'm a very big fan of him and it would definitely complete my dream to see him walk into the room because I'd definitely leave the door open for him. 20 00:05:33,000 --> 00:05:45,000 My dream guest for one of our episodes would be LeBron James. He's my favorite basketball player of all time and I've been watching him play since I was very young and we all know that LeBron is the GOAT. 21 00:05:45,000 --> 00:05:58,000 He's extremely successful on and off the court and he's a role model for many young athletes throughout the world. If he's sitting in the studio right now, I would ask about his career and his advice on how to be successful like himself. 22 00:05:58,000 --> 00:06:08,000 If I could choose one guest, it would be Post Malone because he's one of my favorite artists and he is so talented. He can make different types of music from my country to rock. 23 00:06:08,000 --> 00:06:15,000 So it would be really great to let him tell us how he does all these incredible things. 24 00:06:15,000 --> 00:06:35,000 I love all these answers. If it were me, I think I would choose probably an author. Probably maybe Alice Oseman. I'd ask them about their career and also because I think their screenwriting and author journey has really progressed and has just been so great over these past few years. 25 00:06:35,000 --> 00:06:39,000 So I think that'd be a really cool topic and a guest to have on the podcast. 26 00:06:39,000 --> 00:06:55,000 I really like this question Mia. Thanks for asking. If I could choose any topic or guest for one of our episodes, I would focus on business, especially with the title The Secret Behind the Success of Beijing Time Fengqing Culture and Entertainment Company. 27 00:06:55,000 --> 00:07:13,000 My ideal guest would be Li Wen, aka Li Fei, a shareholder and the key figure behind that company. If you know me, you all know that I'm a big fan of Su Xinghao, one of the idols under this company. So I'm really curious about how an idol company operates and functions within society. 28 00:07:13,000 --> 00:07:19,000 Such interesting answers. Thank you very much. So to move on, what's one unique fact about yourself that maybe no one else knows about? 29 00:07:19,000 --> 00:07:29,000 I don't think I have a unique fact about myself, but there's something that some people might not know, which is I'm a twin with the co-host this season, Frank. 30 00:07:29,000 --> 00:07:38,000 Well, we don't actually know who's older because our mom said that the doctor pulled our legs out right at the same time. So it has always been a secret. 31 00:07:38,000 --> 00:07:48,000 One unique fact about me is that my favorite color is pink. I have a pink backpack and pink shoes and I love the color pink. 32 00:07:48,000 --> 00:07:56,000 One thing I haven't already told anyone is that this past summer I participated in a go-kart racing competition. So it was really fun. 33 00:07:56,000 --> 00:08:10,000 I don't know why, but when I was younger, I really wanted to be a venture loquist and I tried really hard. I tried really hard. I don't know why. I really read detective books and I thought it was really cool. So I wanted to be, but my dreams did not come true. 34 00:08:10,000 --> 00:08:21,000 To be honest, there isn't a unique fact about me that others might not know since I post regularly on my Instagram, since I like to share about my life as I'm pretty open and extroverted. 35 00:08:21,000 --> 00:08:33,000 I enjoy interacting with people and sharing details about my life. If I had to mention something, it would be that I don't like eating a hair tail because it has a lot of bones and I'm too lazy to pick them out. 36 00:08:33,000 --> 00:08:40,000 Alright, you guys really wowed me there with the first one. Fonda did not know your legs were pulled out at the same time. 37 00:08:40,000 --> 00:08:44,000 And I also agree with Maddie. Pink is a really great color. 38 00:08:44,000 --> 00:08:59,000 Alright, thank you all for your answers and your very unique facts. Alright, now onto the next question. If you guys could swap roles with anyone this season for just one episode, which role would it be and why? 39 00:08:59,000 --> 00:09:10,000 If I could swap my role with one person, it would be the co-host because I think I would have so much fun interacting with our guests since I'm an outgoing person. 40 00:09:10,000 --> 00:09:23,000 If I'm able to swap roles with anyone this season, I would also choose to be a co-host. I want to try interviewing others and I want to know how it feels like to be able to talk to famous people who are invited to our podcast. 41 00:09:23,000 --> 00:09:33,000 If I have to switch roles with one person, it would probably be Indie, the social media thing. I feel like it would be pretty fun creating the roles with them. 42 00:09:33,000 --> 00:09:39,000 Honestly, my first instinctual answer was co-host because I think it was really fun last season but I think I've done a lot of that. 43 00:09:39,000 --> 00:09:53,000 So maybe Yen Hao from last season, his job was to be a tech engineer. I think it would be really cool to watch the little lines and sounds run as people record and to hear from your headphones. 44 00:09:53,000 --> 00:10:03,000 Wow, there is quite a lot of competition here about co-hosts. For me, if I could swap roles with anyone this season, I would also choose to be a co-host. 45 00:10:03,000 --> 00:10:10,000 I miss being up here engaging in meaningful conversations with our guest speakers as well as learning directly from them. 46 00:10:10,000 --> 00:10:20,000 For those who don't know, I was a co-host last year with Premi and I really miss those times when Chanyin and Yen Hao were still with us. We created so many great memories together. 47 00:10:20,000 --> 00:10:29,000 I see. Found out Maddie and Rebecca, you should be jealous of me because right now I'm like the spare co-host. So to continue, what's one or two things that you enjoyed so far this season and why? 48 00:10:29,000 --> 00:10:38,000 I've been enjoying working with my marketing team throughout the first few weeks of our season since everyone is so engaging and always willing to help. 49 00:10:38,000 --> 00:10:48,000 We're so also lucky to have Rebecca, who is our marketing coordinator, who's been keeping us organized and making sure that everything runs smoothly. I'm glad to be part of the marketing team. 50 00:10:48,000 --> 00:10:59,000 One thing I really enjoyed this class is getting to know my classmates better like Fonda, Hewey, Camden, and Rebecca. And I also really enjoy working in the marketing team. 51 00:10:59,000 --> 00:11:08,000 One thing I really enjoyed this season was the fundraiser. We got a lot of money and we also got to work with people that I would never thought I would be working with. 52 00:11:08,000 --> 00:11:18,000 Yeah, to echo that, I think the fundraiser was really fun. And also, one thing I enjoyed this season is we have so many people. You guys have to understand, we had like four people in class. 53 00:11:18,000 --> 00:11:28,000 We'd sit in one little corner and then like that was all we did. So I think I really enjoyed like having a lot more people. It comes with challenges, but also I think like opportunities. So that's been fun. 54 00:11:28,000 --> 00:11:39,000 One of the things I've enjoyed most this season has been collaborating with my marketing team. It's been so rewarding to see us working together and coming up with new marketing ideas. 55 00:11:39,000 --> 00:11:49,000 Shout out to Maddie for stepping up and handling the Thai translation for our reel was Mr. Tuck and Mrs. Elsie. It really helped boost our audience engagement and shares. 56 00:11:49,000 --> 00:12:03,000 Another big thanks to Huey and Indie for their dedication and amazing work, especially their fantastic trend ideas and editing skills. And here's another shout out to Fonda and Kempten for making so many delicious cookies. 57 00:12:03,000 --> 00:12:09,000 Mrs. and I really like it. I truly appreciate everyone on the marketing team for putting in so much effort together. 58 00:12:09,000 --> 00:12:24,000 All right. Thank you guys. Honestly, I'm so glad that you guys have been enjoying this season so far because same. Now moving on to our final question. We'll ask two of our season two veterans, Premi and Rebecca. 59 00:12:24,000 --> 00:12:29,000 Now our question is, what's some good advice you'd give to the season three podcast team? 60 00:12:29,000 --> 00:12:43,000 Okay, so the first word that comes to mind is communication from last season. We had like very little people and that was really important to communicate them to. And I think it really shows the importance of communication now that we have like an even bigger class. 61 00:12:43,000 --> 00:12:59,000 Just make sure if something doesn't go your way or you can't get something done, just talk to your team leader or talk to Mr. Jason and yeah, just communicate your needs, your wants and what what goes wrong and then always just be open. Also be open minded. 62 00:12:59,000 --> 00:13:14,000 There's so many things and so many opportunities for learning in a more professional environment that you might not anywhere else in school. So I think just being open to the new opportunities, new lessons and communication, I think. And I think it'll be a very fun season. 63 00:13:14,000 --> 00:13:29,000 Thank you for sharing, Premi. My advice for the season three podcast team is to stay organized and avoid procrastination when preparing your questions. Every guest speaker will appreciate receiving questions on time or even earlier so they can be fully prepared. 64 00:13:29,000 --> 00:13:46,000 Secondly, always mark recording dates on your calendar. Missing a recording not only shows a lack of respect for the guests, but also for your co-hosts. Be accountable for the commitments you make. I also hope you enjoy your time as a co-host as there was such a great life experience for me. 65 00:13:46,000 --> 00:13:49,000 And I hope it will be the same for you. 66 00:13:49,000 --> 00:14:07,000 Okay, thank you everybody. We've now just introduced our entire season three team, which is I think there's 18 of us this year. So like Premi said last year we had four and now we have 18. So it comes with some challenges, but also we have so much good creativity and such a good team this year. 67 00:14:07,000 --> 00:14:24,000 So I'm really excited how things are going to go. If you've missed meeting our other team members, go back and listen to episode 65, 66, and 67. All right, we'll be right back with segment two after this short PSA. 68 00:14:24,000 --> 00:14:39,000 For this week's PSA, we would like to announce our potential sponsors for these next episodes. As you all know, the ICS Finance Club has kindly sponsored episode 66, and in the next episodes we will have even more clubs up our sleeve. 69 00:14:39,000 --> 00:14:57,000 Now as a teaser, we have ICS's Sports Medicine Club in progress for all you athletes interested in the realm of sports and medicine. Next up the Design Workshop Club for the creative artists and crafters, and finally the Dance Club for anyone who loves to show their expression through dance. 70 00:14:57,000 --> 00:15:06,000 So don't forget to stay tuned for these next episodes. 71 00:15:06,000 --> 00:15:16,000 And we are back with our second segment and I'm joined by Mia, Toto, and Premi. In this segment we'll be talking about marketing and specifically something called the marketing mix. 72 00:15:16,000 --> 00:15:26,000 Maybe you've heard of this term before and maybe you listened to an episode 38 from season two where we had special guest Miss Anisha, an expert in the marketing field. 73 00:15:26,000 --> 00:15:36,000 But if you're like me, I tend to forget sometimes so it's always a good idea to get a refresher course. So consider this segment our Marketing 101 class free at charge. 74 00:15:36,000 --> 00:15:49,000 Here's a basic definition of marketing. Marketing is a strategic process of creating, communicating, delivering, and exchanging value to meet the wants and needs of stakeholders and customers. 75 00:15:49,000 --> 00:16:01,000 We are familiar with the term customers, but not everybody knows what the term stakeholders means. So stakeholders are anyone that has vested interest in the success of a business or an organization. 76 00:16:01,000 --> 00:16:11,000 Employees can be stakeholders, suppliers are stakeholders, shareholders are stakeholders, and even community leaders can be stakeholders and etc. 77 00:16:11,000 --> 00:16:22,000 Now that I've shared the definition of marketing, which includes key terms such as strategic process, creating, communicating, delivering, and an exchange of value. 78 00:16:22,000 --> 00:16:33,000 Let's look at the marketing mix. So to begin, I'm asked Premi to kick off our free Marketing 101 class time and introduce the term marketing mix, which is the scope of marketing. 79 00:16:33,000 --> 00:16:47,000 Thank you so much, Mr. Jason. So the marketing mix often deals with the scope of marketing is composed of the activities and strategies involved in understanding, attracting, and retaining customers to drive to success. 80 00:16:47,000 --> 00:16:58,000 In other words, the marketing mix helps for them to not stay in the status quo. An easy way to remember this is by the acronym that starts with all P's. Product, price, place, and promotion. 81 00:16:58,000 --> 00:17:08,000 To give a quick introduction to each product and service can be defined by any goods or services offered by businesses to meet customers needs or wants. 82 00:17:08,000 --> 00:17:13,000 Place refers to the distribution channels used to deliver a product or service to customers. 83 00:17:13,000 --> 00:17:25,000 Promotion involves the various activities or strategies used to communicate a product's value to their target audience and to go to in more depth about the first P in the marketing mix. 84 00:17:25,000 --> 00:17:30,000 Yes, I'm next. All right, the first P in the marketing mix is product. 85 00:17:30,000 --> 00:17:37,000 In this case, a product is any good or service offered by a business to meet customer needs or wants. 86 00:17:37,000 --> 00:17:43,000 It includes the design features, quality and branding that distinguishes it in the marketplace. 87 00:17:43,000 --> 00:17:47,000 Now, to better understand this definition, I'll give you all an example. 88 00:17:47,000 --> 00:17:56,000 I love wearing lipsticks and as you all know, there are many lipsticks in the makeup industry, but my all time favorite lipstick brand is Fenty. 89 00:17:56,000 --> 00:17:59,000 And this is because Fenty's lip products are nourishing. 90 00:17:59,000 --> 00:18:04,000 They vary in color and their packaging is also super high quality as well. 91 00:18:04,000 --> 00:18:15,000 Now, because of these characteristics, Fenty has already distinguished itself from other lipstick brands, hence why their products have been selling well since the makeup brand launched. 92 00:18:15,000 --> 00:18:19,000 Their packaging, branding and features all relate back to their lip products. 93 00:18:19,000 --> 00:18:27,000 So remember, having a good product is essential in marketing because all the other three P's in the marketing mix depend on it. 94 00:18:27,000 --> 00:18:32,000 Next, I'll hand it over to Toto to talk about the next P in the marketing mix. 95 00:18:32,000 --> 00:18:35,000 Thank you, Mia. The second P in the marketing mix is price. 96 00:18:35,000 --> 00:18:37,000 The amount customers pay for a product or service. 97 00:18:37,000 --> 00:18:44,000 It reflects the value perceived by the customer and impacts in demand, profitability and competitive positioning. 98 00:18:44,000 --> 00:18:51,000 For instance, if you were to choose between cheap food and food with an insanely expensive price tag, what would you choose? 99 00:18:51,000 --> 00:18:56,000 I would choose the expensive one because with the price, I can expect quality and a good experience eating it. 100 00:18:56,000 --> 00:19:03,000 But then I could see other people choosing the cheap one too as people have to choose to be friendly to their wallet while buying something they really need. 101 00:19:03,000 --> 00:19:11,000 To summarize, to meet the wants and needs of like people, businesses price products differently for different customer segments to maximize profits from both of them. 102 00:19:11,000 --> 00:19:15,000 Next, I hand it over to Premi again to talk about the next P in the marketing mix. 103 00:19:15,000 --> 00:19:22,000 The third P is place. Place comes from the distributional channels used to deliver a product or service to customers. 104 00:19:22,000 --> 00:19:28,000 This involves locations, methods through which a product or service is made available to the target market. 105 00:19:28,000 --> 00:19:33,000 An example of this is a consideration of where the product should be available and distributed. 106 00:19:33,000 --> 00:19:40,000 For instance, in a traditional brick and mortar stores or online and how this will be displayed. 107 00:19:40,000 --> 00:19:51,000 In the context of maximization of profit, the firms would have to conduct market research and following the findings from such research, then form marketing strategies in a way that would drive the most sales. 108 00:19:51,000 --> 00:19:57,000 The P place of marketing can also be used as a leverage to differentiate the firm from its competitors as well. 109 00:19:57,000 --> 00:20:05,000 Take Amazon, for example, a novel idea of its time of creation that emphasizes the distribution channels as differentiation. 110 00:20:05,000 --> 00:20:15,000 A wonderful illustration of how effective the execution and planning of the P place in marketing mix can be and shows the importance of place in the marketing mix. 111 00:20:15,000 --> 00:20:19,000 Next, I'll hand over to Mia to talk about the final P in the marketing mix. 112 00:20:19,000 --> 00:20:24,000 The fourth and final P in the marketing mix is promotion. 113 00:20:24,000 --> 00:20:32,000 Promotion happens when a business utilizes various activities and strategies used to communicate a product's value to the target audience. 114 00:20:32,000 --> 00:20:41,000 Now, this includes advertising sales promotions, public relations and personal selling to boost awareness and drive sales. 115 00:20:41,000 --> 00:20:49,000 For example, if you were to own a company that just launched a new product, no one would know about that product if you didn't promote it. 116 00:20:49,000 --> 00:21:00,000 Now we know that distribution channels such as Instagram, TikTok, X will come in super handy when you're trying to boost awareness about your product through promotion. 117 00:21:00,000 --> 00:21:06,000 All right, and there you have it, everyone, the marketing mix and the four P's. What's next, Mr. Jason? 118 00:21:06,000 --> 00:21:11,000 All right, thank you, everyone, for sharing about the marketing mix. It's not a magic formula to success. 119 00:21:11,000 --> 00:21:16,000 However, when doing marketing, all four P's of the mix need to be considered carefully. 120 00:21:16,000 --> 00:21:21,000 Next, Toto will explain the importance of market research and marketing strategies. 121 00:21:21,000 --> 00:21:27,000 All right. Market research is the gathering and analyzing of data about your customers, competitors and market trends. 122 00:21:27,000 --> 00:21:34,000 Market research helps businesses understand customer needs and preferences, informing strategic decisions and reducing risks and marketing strategies. 123 00:21:34,000 --> 00:21:40,000 The word strategy just means plans. Marketing strategies are plans designed to achieve specific business goals. 124 00:21:40,000 --> 00:21:48,000 And you do this by reaching and engaging a target audience. Market strategies involve coordinated use of the marketing mix, 125 00:21:48,000 --> 00:21:57,000 as mentioned before, product, price, place and promotion to create a competitive advantage, which will in turn help drive businesses successful. 126 00:21:57,000 --> 00:22:04,000 So put it plainly, marketing also includes doing research and then making a plan based on what you learn from the research. 127 00:22:04,000 --> 00:22:10,000 Now to close out our Marketing 101 free class, Premi and Mia will share a few more core marketing concepts. 128 00:22:10,000 --> 00:22:19,000 Next, Toto, another core concept besides understanding the marketing mix is understanding that we are all customers and stakeholders of different things. 129 00:22:19,000 --> 00:22:25,000 And we all have needs, wants and demands. So what's the difference between these three things? 130 00:22:25,000 --> 00:22:31,000 Needs, wants and demands. Needs are essential human requirements for survival or quality of life. 131 00:22:31,000 --> 00:22:36,000 Wants are the desires for enjoyment or satisfaction through goods or services. 132 00:22:36,000 --> 00:22:42,000 And finally, demands are essentially wants or desires supported by the purchasing power. 133 00:22:42,000 --> 00:22:47,000 This means you have to be both willing and able to buy the product or service. 134 00:22:47,000 --> 00:22:53,000 Now, finally, Mia will close us out by explaining to us the concept of marketing offers. 135 00:22:53,000 --> 00:23:00,000 Thank you, Premi. Now, what are market offerings? Well, they can be grouped into three different categories. 136 00:23:00,000 --> 00:23:05,000 All right. Offerings is basically the thing or things your business offers to its customers. 137 00:23:05,000 --> 00:23:14,000 These offerings fit into three distinct categories. A market offering can be a product, a service or an experience. 138 00:23:14,000 --> 00:23:21,000 A product is a tangible good offered by businesses to meet and satisfy customer needs or wants. 139 00:23:21,000 --> 00:23:26,000 For example, the brand Colgate specializes in making toothpaste and toothbrushes. 140 00:23:26,000 --> 00:23:31,000 Therefore, a product in their company would be a toothbrush or a toothpaste. 141 00:23:31,000 --> 00:23:40,000 Next is service. Service is a intangible offering provided by businesses to meet and satisfy customer needs or wants, 142 00:23:40,000 --> 00:23:46,000 typically involving skills or expertise. For example, I love getting my nails done. 143 00:23:46,000 --> 00:23:53,000 And since I'm unable to do my own nails, I pay someone else to paint, to style and trim my nails to my liking. 144 00:23:53,000 --> 00:23:58,000 Now, this would be an example of a service. And finally, experience. 145 00:23:58,000 --> 00:24:08,000 Experiences are memorable interactions or engagements that customers have that are designed to evoke emotions and also build lasting impressions. 146 00:24:08,000 --> 00:24:12,000 For example, me and my family love to go zip lining here in Bangkok. 147 00:24:12,000 --> 00:24:23,000 And the experience of feeling the adrenaline before you go down the zip line and feeling the rush of air passing through would be an example of a experience. 148 00:24:23,000 --> 00:24:26,000 Thank you, everyone, for sharing. And that ends our Marketing 101 class. 149 00:24:26,000 --> 00:24:30,000 Remember, above everything else, marketing is about communication. 150 00:24:30,000 --> 00:24:35,000 In fact, if I had to define marketing with just one word, it would be the word communication. 151 00:24:35,000 --> 00:24:51,000 Marketing, above all else, is about communicating. Everything we do communicates something. 152 00:24:51,000 --> 00:24:59,000 All right. Thank you for tuning in. And as always, this podcast would not be possible without the hard work and support of our international student production team. 153 00:24:59,000 --> 00:25:07,000 All music and sound effects are courtesy of Pixabay.com, a vibrant community of creatives sharing copyright free images, videos and music. 154 00:25:07,000 --> 00:25:35,000 And we are signing off until next time. We are Students Incorporated, because your voice matters.