1 00:00:00,000 --> 00:00:14,640 Welcome to Students Incorporated, a podcast exploring the topics of business, education, 2 00:00:14,640 --> 00:00:16,160 technology and design. 3 00:00:16,160 --> 00:00:17,600 I'm your host, Mr. Jason. 4 00:00:17,600 --> 00:00:23,960 Join me weekly as my team and I produce content that's informative, positive, fun and uplifting. 5 00:00:23,960 --> 00:00:28,440 Episodes include student conversations, interviews with thought leaders and inspirational stories 6 00:00:28,440 --> 00:00:30,040 with an international flavor. 7 00:00:30,040 --> 00:00:34,000 This podcast is created and produced with the help of students from the International 8 00:00:34,000 --> 00:00:37,120 Community School of Bangkok. 9 00:00:37,120 --> 00:00:44,320 Hello, I'm Mr. Jason and I'll be your host today. 10 00:00:44,320 --> 00:00:47,520 We've titled this episode, How to Make a Podcast. 11 00:00:47,520 --> 00:00:52,400 I've always been fascinated in the behind the scenes operations of making things, the 12 00:00:52,400 --> 00:00:55,280 things we see, hear and use every day. 13 00:00:55,280 --> 00:01:00,280 Whether it's our favorite product, a TV show or the behind the scenes look in the kitchen 14 00:01:00,280 --> 00:01:02,320 of a famous restaurant. 15 00:01:02,320 --> 00:01:06,680 It's fun to get a glimpse behind the curtain and see how things are done or made. 16 00:01:06,680 --> 00:01:11,080 So for this episode, we thought we'd give you a behind the scenes look into how we make 17 00:01:11,080 --> 00:01:13,560 a podcast episode. 18 00:01:13,560 --> 00:01:18,080 But before we get into our process, let's hear our quote of the day and get some headline 19 00:01:18,080 --> 00:01:19,080 news. 20 00:01:19,080 --> 00:01:23,160 Our quote of the day comes from Sam Ewing who says, 21 00:01:23,160 --> 00:01:26,120 Hard work spotlights the character of people. 22 00:01:26,120 --> 00:01:31,360 Some turn up their sleeves, some turn up their noses, and some don't turn up at all. 23 00:01:31,360 --> 00:01:35,440 This quote talks about the impact of hard work on people's character. 24 00:01:35,440 --> 00:01:40,360 It suggests that when faced with a challenging task, individuals will respond in different 25 00:01:40,360 --> 00:01:41,360 ways. 26 00:01:41,360 --> 00:01:45,560 In the context of behind the scenes work, it implies that a person's true character 27 00:01:45,560 --> 00:01:47,800 will be revealed through their actions. 28 00:01:47,800 --> 00:01:52,340 Good results come from a strong work ethic, a willingness to contribute and the ability 29 00:01:52,340 --> 00:01:57,940 to recognize the value of every task, whether that task is seen by everyone or no one. 30 00:01:57,940 --> 00:01:59,600 And that's our quote of the day. 31 00:01:59,600 --> 00:02:05,160 For our headline news, we are going to talk about several popular podcast shows. 32 00:02:05,160 --> 00:02:09,120 Starting off in first place is the Joe Rogan Experience. 33 00:02:09,120 --> 00:02:13,640 This show averages around 11 million listeners for each episode. 34 00:02:13,640 --> 00:02:19,240 This show focuses on interviewing a wide array of high profile guests that incorporates the 35 00:02:19,240 --> 00:02:21,880 host Joe Rogan's commentary. 36 00:02:21,880 --> 00:02:28,680 Notable guests that have been on the show include billionaire Elon Musk, US senators, 37 00:02:28,680 --> 00:02:30,680 and famous astrophysicists. 38 00:02:30,680 --> 00:02:37,120 Joe describes himself as a standup comic, mixed martial arts fanatic, psychedelic adventurer, 39 00:02:37,120 --> 00:02:41,320 and performs both nationally and internationally. 40 00:02:41,320 --> 00:02:46,140 Following closely in second place is Crime Junkie, a true crime podcast covering the 41 00:02:46,140 --> 00:02:50,600 frequent cases of missing people, serial killers, and murder. 42 00:02:50,600 --> 00:02:55,240 Inspired by two best friends, Flower and Prawat, there is a crime unrelated segment at the 43 00:02:55,240 --> 00:03:01,520 end titled Puppet of the Month, telling the stories of adopted dogs inspired by fans online 44 00:03:01,520 --> 00:03:03,700 who was sent in photos. 45 00:03:03,700 --> 00:03:09,640 Crime Junkie has been on tour to four cities and was nominated for Podcast of the Year 46 00:03:09,640 --> 00:03:14,200 and Best Crime Podcast Awards in the iHeartRadio Podcast Award. 47 00:03:14,200 --> 00:03:19,320 And finally, we have the show called The Daily, a podcast produced by the well-known American 48 00:03:19,320 --> 00:03:25,400 newspaper The New York Times, which is hosted by journalists Michael and Sabrina. 49 00:03:25,400 --> 00:03:31,520 This show produces five episodes each week and each episode lasts for about 20 minutes. 50 00:03:31,520 --> 00:03:37,240 The Daily covers real-time news while exploring its nuances and perspective in depth. 51 00:03:37,240 --> 00:03:44,400 Additionally, The Daily is recognized as the Webby Voice of the Year. 52 00:03:44,400 --> 00:03:48,260 In this first segment, we'll introduce the different roles of our production team and 53 00:03:48,260 --> 00:03:52,040 talk about a typical episode production sequence. 54 00:03:52,040 --> 00:03:56,640 Most listeners never get to see what happens the days and weeks preceding up to a specific 55 00:03:56,640 --> 00:03:58,040 episode's release. 56 00:03:58,040 --> 00:04:02,160 So, we thought we'd explain the process of how to make a podcast. 57 00:04:02,160 --> 00:04:07,360 I've got the entire Season 2 podcast team in the studio today, so to get us started, 58 00:04:07,360 --> 00:04:11,720 I've asked our team to introduce themselves and talk a little bit about their role and 59 00:04:11,720 --> 00:04:12,720 what they do. 60 00:04:12,720 --> 00:04:16,200 Let's start with our administrator and designer, Chania. 61 00:04:16,200 --> 00:04:21,280 Hi everyone, my name is Chania and like Mr. Jason said, I fill the role of the team as 62 00:04:21,280 --> 00:04:24,160 an administrator and designer. 63 00:04:24,160 --> 00:04:29,180 As an administrator, my role is to lead progress meetings at the beginning of class. 64 00:04:29,180 --> 00:04:34,560 In our progress meetings, we talk about updates, reminders, and to-dos for our podcasts. 65 00:04:34,560 --> 00:04:40,000 Sometimes we take this time to discuss potential episode ideas, make Instagram stories, and 66 00:04:40,000 --> 00:04:43,280 tackle podcasts and scheduling issues. 67 00:04:43,280 --> 00:04:48,680 As for my role as a graphic designer, I create episode graphics for our podcasts. 68 00:04:48,680 --> 00:04:54,200 Each episode consists of two graphic versions, one for posts in general and one that is like 69 00:04:54,200 --> 00:04:57,680 a banner for the TV entrance in front of school. 70 00:04:57,680 --> 00:05:02,140 Hi everyone, I'm Premi and I'm not only one of the two co-hosts, but I'm also the 71 00:05:02,140 --> 00:05:04,180 main editor for the podcast. 72 00:05:04,180 --> 00:05:08,720 As co-host, I'm honored with the opportunity to interview our guests and read over segments 73 00:05:08,720 --> 00:05:13,480 of each episode, like the headline news and sometimes the quote of the day or the PSA. 74 00:05:13,480 --> 00:05:16,980 As a writer or editor, I come up with guiding questions for our guests and I look over each 75 00:05:16,980 --> 00:05:19,360 script to ensure they're great and ready to go. 76 00:05:19,360 --> 00:05:24,080 Hi there, I'm Yanhao and I service both the tech engineer and the journalist and I also 77 00:05:24,080 --> 00:05:28,160 help research and gather news for our news segments. 78 00:05:28,160 --> 00:05:32,240 As the tech engineer, I'm there for the recordings where I monitor the sound quality and level 79 00:05:32,240 --> 00:05:36,520 in order to make sure that there are no problems with the audio and help set up equipment from 80 00:05:36,520 --> 00:05:37,520 time to time. 81 00:05:37,520 --> 00:05:43,600 For the journalist's job, I mainly just find news headlines that are relevant to each episode. 82 00:05:43,600 --> 00:05:45,800 Hi everyone, I'm Rebecca. 83 00:05:45,800 --> 00:05:50,720 I am one of the regular co-hosts of our podcast team and I'm honored to interview and learn 84 00:05:50,720 --> 00:05:52,640 from our amazing guests. 85 00:05:52,640 --> 00:05:57,180 In addition to that, I'm also the team's co-editor, helping to find and write the quote 86 00:05:57,180 --> 00:06:02,840 of the day, writing public service announcements, PSA, for the team and will be involved in 87 00:06:02,840 --> 00:06:05,480 writing the guiding questions in the future. 88 00:06:05,480 --> 00:06:10,020 As you can see, and for our particular context and podcast structure, it takes a team to 89 00:06:10,020 --> 00:06:11,560 produce each episode. 90 00:06:11,560 --> 00:06:14,940 We have a specific structure we follow for each episode. 91 00:06:14,940 --> 00:06:18,520 Doing this helps to build listener trust and expectations. 92 00:06:18,520 --> 00:06:22,580 We designed our structure to be consistent and repeatable so our listeners know what 93 00:06:22,580 --> 00:06:25,080 to expect and when to expect it. 94 00:06:25,080 --> 00:06:29,460 So this is one of the foundational things that's important when doing a podcast. 95 00:06:29,460 --> 00:06:33,040 Keep a consistent structure and outline for each episode. 96 00:06:33,040 --> 00:06:37,480 Not only will your team know what to work on for each episode, but your listeners will 97 00:06:37,480 --> 00:06:40,400 know what to expect when they tune in. 98 00:06:40,400 --> 00:06:44,540 My next question for the team is what episode do you think our listeners should definitely 99 00:06:44,540 --> 00:06:46,240 go back and listen to? 100 00:06:46,240 --> 00:06:47,920 Let's start with Premi this time. 101 00:06:47,920 --> 00:06:51,800 The first episode that came to mind for sure would be episode 39. 102 00:06:51,800 --> 00:06:54,520 That's the one we did with Mrs. Anisha on marketing. 103 00:06:54,520 --> 00:06:59,160 She's the absolute expert on marketing and everything to do with that field and beyond 104 00:06:59,160 --> 00:07:00,160 even. 105 00:07:00,160 --> 00:07:03,840 She gave out great and insightful advice and I learned so many things from her. 106 00:07:03,840 --> 00:07:08,920 I remember sitting right here interviewing her awestruck so she's definitely a super 107 00:07:08,920 --> 00:07:10,280 role model for me. 108 00:07:10,280 --> 00:07:16,400 I highly recommend episode 44 USC Cinematic Arts Film and Television Production. 109 00:07:16,400 --> 00:07:20,180 It was our first time interviewing ICS alumni online. 110 00:07:20,180 --> 00:07:25,480 It was a great experience for us because it allows us to experience different ways of 111 00:07:25,480 --> 00:07:30,680 interviewing people, not only in person but also through Zoom. 112 00:07:30,680 --> 00:07:36,200 Personally as a Marvel fan, I admire Mr. Coleman's journey and his experience meeting with the 113 00:07:36,200 --> 00:07:40,840 film's directors and one of the actors in Marvel, Josh Brolin. 114 00:07:40,840 --> 00:07:46,720 In this episode, you will get a glimpse into life as a filmmaker and photographer in LA. 115 00:07:46,720 --> 00:07:51,600 You will also learn a lot from his transfer from ICS to George Fox University. 116 00:07:51,600 --> 00:07:56,040 I would recommend episode 40 which is the one involving the ICS Student Council because 117 00:07:56,040 --> 00:08:00,720 it highlights many of the responsibilities that the Student Council shoulders and also 118 00:08:00,720 --> 00:08:04,560 some behind the scenes of school events that listeners might find interesting. 119 00:08:04,560 --> 00:08:07,880 It really shows the work that our students do to make sure our school gets to have such 120 00:08:07,880 --> 00:08:10,040 community building events. 121 00:08:10,040 --> 00:08:14,080 Just like Premi, I think listeners should definitely go back and listen to the episode 122 00:08:14,080 --> 00:08:17,680 with Ms. Anisha on marketing, journey, and success. 123 00:08:17,680 --> 00:08:22,680 I personally felt like this episode was the most inspiring and interesting. 124 00:08:22,680 --> 00:08:27,960 From this episode, you'll be able to hear valuable advice on what really defines success 125 00:08:27,960 --> 00:08:31,880 and how Anisha's journey has shaped her as a person. 126 00:08:31,880 --> 00:08:37,400 I find it super motivational listening to her experiences and how she handles obstacles. 127 00:08:37,400 --> 00:08:40,880 Yeah, check out all our past episodes. 128 00:08:40,880 --> 00:08:45,760 We've produced over 50 episodes so far between our season 1 and season 2 teams and most of 129 00:08:45,760 --> 00:08:50,320 the content is not time sensitive meaning it was relevant then and it's still relevant 130 00:08:50,320 --> 00:08:51,320 today. 131 00:08:51,320 --> 00:08:55,280 My next question for the team is, what's one favorite memory you have from behind the 132 00:08:55,280 --> 00:08:56,280 scenes so far? 133 00:08:56,280 --> 00:08:58,640 Rebecca, why don't you start us off this time? 134 00:08:58,640 --> 00:09:03,880 My favorite behind the scenes moment was the live chapel show with the former NFL player 135 00:09:03,880 --> 00:09:05,560 Asa Watson. 136 00:09:05,560 --> 00:09:10,880 To promote this live episode, I enjoyed doing interview trivia with high school students 137 00:09:10,880 --> 00:09:15,800 in Muda Center and setting up the stage before the actual live show and mock interviewing 138 00:09:15,800 --> 00:09:19,080 patients when she played as Asa Watson. 139 00:09:19,080 --> 00:09:23,240 Mine probably also has to be the live chapel recording since it was interesting to set 140 00:09:23,240 --> 00:09:27,040 up the stage and look at all the preparations from the sound booth and then celebrate with 141 00:09:27,040 --> 00:09:28,480 everyone afterwards. 142 00:09:28,480 --> 00:09:31,800 I absolutely agree with both Rebecca and Yen Hao. 143 00:09:31,800 --> 00:09:37,640 My favorite behind the scene moment was definitely the live chapel podcast with Asa Watson. 144 00:09:37,640 --> 00:09:42,680 I thought it was really fun setting up the stage like what Rebecca said and I also really 145 00:09:42,680 --> 00:09:45,800 liked going over the script before the actual live audience. 146 00:09:45,800 --> 00:09:48,500 It was a really interesting experience to have. 147 00:09:48,500 --> 00:09:53,520 My favorite moment, like everyone else, would also be the live chapel recording. 148 00:09:53,520 --> 00:09:57,720 It was super exciting getting to interview him in front of the entire student body and 149 00:09:57,720 --> 00:10:00,760 the set up was really fun too and also the time after that too. 150 00:10:00,760 --> 00:10:06,240 I remember it was the day one so we had class afterwards and so that entire class we went 151 00:10:06,240 --> 00:10:09,200 out to celebrate and we also did a vlog. 152 00:10:09,200 --> 00:10:13,200 We also vlogged ourselves celebrating and we also talked about the different future 153 00:10:13,200 --> 00:10:18,360 projects and strategies and we also interviewed everyone on their ratings for each simple 154 00:10:18,360 --> 00:10:19,600 coffee drink that they got. 155 00:10:19,600 --> 00:10:21,160 It was super fun. 156 00:10:21,160 --> 00:10:22,440 Thank you so much for sharing those. 157 00:10:22,440 --> 00:10:24,880 My next question has two parts to it. 158 00:10:24,880 --> 00:10:28,900 What are some of the challenges you have faced so far this season and how have you overcome 159 00:10:28,900 --> 00:10:29,900 those challenges? 160 00:10:29,900 --> 00:10:32,640 Yen Hao, let's start with you this time. 161 00:10:32,640 --> 00:10:40,520 The main challenges that have arose would be finding up to date news that's also relevant 162 00:10:40,520 --> 00:10:45,560 to some episodes because some of them don't have much media coverage or any significant 163 00:10:45,560 --> 00:10:47,280 events that happen. 164 00:10:47,280 --> 00:10:53,360 So what you do basically is just try to find something that's related to that topic or 165 00:10:53,360 --> 00:11:00,560 go back even further so that the problem is it's not as relevant to present day but you 166 00:11:00,560 --> 00:11:02,200 have to make amends. 167 00:11:02,200 --> 00:11:08,440 As a tech engineer, there aren't that many challenges since everything is going as it 168 00:11:08,440 --> 00:11:10,080 should and that's a good thing. 169 00:11:10,080 --> 00:11:15,040 I think when I was asked this question, the first thing that came to mind would be not 170 00:11:15,040 --> 00:11:17,760 having enough people on our team. 171 00:11:17,760 --> 00:11:23,760 We had five student team members last semester excluding Mr. Jason but now we're down to 172 00:11:23,760 --> 00:11:24,760 four. 173 00:11:24,760 --> 00:11:30,480 I think losing 20% of the team was especially hard at the beginning and it has already been 174 00:11:30,480 --> 00:11:34,440 hard since the beginning of the season because I think as a team we really do invest in the 175 00:11:34,440 --> 00:11:37,160 podcast and we would love to see it go a long, long way. 176 00:11:37,160 --> 00:11:41,600 We've had brilliant ideas in every class as well whether that's more marketing strategies 177 00:11:41,600 --> 00:11:46,440 for the podcast expanding our content and mediums, finding merchandise or stickers, 178 00:11:46,440 --> 00:11:49,160 creating websites and so, so many more projects. 179 00:11:49,160 --> 00:11:53,400 But I think the one thing that gets overlooked while we have all these brilliant ideas all 180 00:11:53,400 --> 00:11:59,120 the time is that while we're trying to balance and coordinate all of that, we still have 181 00:11:59,120 --> 00:12:05,000 to plan, invite guests, interview with them, write, record, publish an episode every single 182 00:12:05,000 --> 00:12:06,000 week. 183 00:12:06,000 --> 00:12:10,240 So I think that would be the biggest challenge there would be perhaps the amount of people 184 00:12:10,240 --> 00:12:15,480 that we have that we don't have and then that factors into the time that we could have 185 00:12:15,480 --> 00:12:16,480 had more. 186 00:12:16,480 --> 00:12:20,080 But, okay, side note, everyone sign up for marketing. 187 00:12:20,080 --> 00:12:24,840 The ways in which we've overcome this I think would be by working efficiently and being 188 00:12:24,840 --> 00:12:29,240 organized in the things that we have to do with the deadlines that we have to meet and 189 00:12:29,240 --> 00:12:32,560 Chania, our wonderful administrator, helps us keep on track with the progress meetings 190 00:12:32,560 --> 00:12:34,520 and I think that really helps. 191 00:12:34,520 --> 00:12:37,960 And I think also like over the year we've definitely bonded and connected through these 192 00:12:37,960 --> 00:12:42,840 struggles and we've celebrated our struggles together like the live chat vault and so cheering 193 00:12:42,840 --> 00:12:46,840 each other on is definitely an integral part in overcoming these challenges. 194 00:12:46,840 --> 00:12:51,940 I think one of the biggest challenges for me as a graphic designer is coming up with 195 00:12:51,940 --> 00:12:57,440 an interesting and captivating title that fits in the margins of the text box graphic 196 00:12:57,440 --> 00:12:59,200 for the episodes. 197 00:12:59,200 --> 00:13:04,120 Some titles were too long and could not fit and others were too short and filled up the 198 00:13:04,120 --> 00:13:06,040 space in an awkward way. 199 00:13:06,040 --> 00:13:10,800 I've been able to overcome this challenge through asking for suggestions and help from 200 00:13:10,800 --> 00:13:17,200 my teammates and Mr. Jason as well as experimenting with how small images on the design could 201 00:13:17,200 --> 00:13:19,280 fill up some of the space. 202 00:13:19,280 --> 00:13:24,800 The challenges I encountered in my role as a co-host were planning my time and responding 203 00:13:24,800 --> 00:13:26,840 to the guest responses. 204 00:13:26,840 --> 00:13:29,520 At first I was very rusty in the role. 205 00:13:29,520 --> 00:13:34,080 I still remember once I was super busy that day and I forgot that there was an interview 206 00:13:34,080 --> 00:13:41,080 after school so I went home right after the last bell so I missed that important interview. 207 00:13:41,080 --> 00:13:46,040 Since that I've started using a calendar to keep track of my interview dates so I don't 208 00:13:46,040 --> 00:13:47,040 forget. 209 00:13:47,040 --> 00:13:51,640 Another challenge is responding to the guest's responses. 210 00:13:51,640 --> 00:13:56,040 Whenever I ask a question, I need to give feedback on the guest's response instead 211 00:13:56,040 --> 00:13:58,760 of jumping straight to the next question. 212 00:13:58,760 --> 00:14:02,560 This is something I deliberately drill on top of each interview. 213 00:14:02,560 --> 00:14:04,240 Ok, thank you everybody. 214 00:14:04,240 --> 00:14:09,960 One last question before we take a quick break from our mid-episode PSA. 215 00:14:09,960 --> 00:14:13,840 What's one thing you could tell our listeners about the podcast? 216 00:14:13,840 --> 00:14:14,840 It can be anything. 217 00:14:14,840 --> 00:14:16,400 Premi, let's start with you. 218 00:14:16,400 --> 00:14:19,360 Alright, the obvious answer is to listen. 219 00:14:19,360 --> 00:14:23,680 That's one thing I'd love to tell our listeners about the podcast. 220 00:14:23,680 --> 00:14:24,760 Keep listening. 221 00:14:24,760 --> 00:14:28,960 In all seriousness though, I'd like to add that we love to hear from you all so we'd 222 00:14:28,960 --> 00:14:32,300 love to see you engaged and we love any and all feedback from you. 223 00:14:32,300 --> 00:14:36,440 So reach out to us through emails, Instagram, Spotify, whatever streaming platform you're 224 00:14:36,440 --> 00:14:38,200 on and share your thoughts. 225 00:14:38,200 --> 00:14:40,800 Show your voice after all. 226 00:14:40,800 --> 00:14:42,920 It's because your voice matters. 227 00:14:42,920 --> 00:14:44,960 My answer is simple. 228 00:14:44,960 --> 00:14:46,580 Stop listening. 229 00:14:46,580 --> 00:14:50,160 You never know what valuable lessons and advice you'll hear. 230 00:14:50,160 --> 00:14:51,160 Who knows? 231 00:14:51,160 --> 00:14:54,360 You might not hear these things anywhere else but here. 232 00:14:54,360 --> 00:14:58,840 Every episode is full of nutrients that we can learn from and benefit from, not only 233 00:14:58,840 --> 00:15:01,120 academically but in life. 234 00:15:01,120 --> 00:15:05,600 Our guests are absolutely amazing people in all aspects of their lives, who have studied 235 00:15:05,600 --> 00:15:08,600 hard in high school and college and worked hard in life. 236 00:15:08,600 --> 00:15:12,840 They give us a quick glimpse into their professional lives and lessons learned. 237 00:15:12,840 --> 00:15:16,100 If you missed any of our episodes, it would be your loss. 238 00:15:16,100 --> 00:15:21,360 So we encourage you to check out each of the episodes and see what you can take away from 239 00:15:21,360 --> 00:15:22,360 them. 240 00:15:22,360 --> 00:15:26,840 While the podcast does focus mainly on business and tech, there are also numerous other topics 241 00:15:26,840 --> 00:15:27,840 that have been covered. 242 00:15:27,840 --> 00:15:31,600 Whether you're planning on becoming a scientist or a businessman, I'm sure that Students 243 00:15:31,600 --> 00:15:35,760 Incorporated offers you valuable information from at least some of the episodes. 244 00:15:35,760 --> 00:15:38,480 And that ends our Q&A time for our first segment. 245 00:15:38,480 --> 00:15:49,360 Don't go away because we'll be right back after this short PSA announcement. 246 00:15:49,360 --> 00:15:50,360 Prameen here. 247 00:15:50,360 --> 00:15:53,440 This announcement goes out to all ICS high school students. 248 00:15:53,440 --> 00:15:55,160 Salt Tribs are coming up next week. 249 00:15:55,160 --> 00:15:59,040 This is a time to serve others outside of the classroom, in different communities around 250 00:15:59,040 --> 00:16:00,040 Thailand. 251 00:16:00,040 --> 00:16:04,360 You get to work hard and play hard with your friends, fellow classmates and your teachers. 252 00:16:04,360 --> 00:16:07,740 When we do this together, we learn the joy of service and hard work. 253 00:16:07,740 --> 00:16:11,920 It gets us out of our comfort zones and exposes us to new communities that we are unfamiliar 254 00:16:11,920 --> 00:16:12,920 with. 255 00:16:12,920 --> 00:16:16,760 So enjoy the manual labor and educational times spent with the students from other high 256 00:16:16,760 --> 00:16:18,380 schools. 257 00:16:18,380 --> 00:16:23,640 We are back with part two of our behind the scenes look at how to create and produce the 258 00:16:23,640 --> 00:16:24,640 podcast. 259 00:16:24,640 --> 00:16:29,460 To help you understand how big this worldwide industry is, we've gathered a few stats that 260 00:16:29,460 --> 00:16:33,040 will help put this digital medium into context. 261 00:16:33,040 --> 00:16:38,940 According to Spotify, there are over five million podcasts worldwide, with a total of 262 00:16:38,940 --> 00:16:41,800 over 70 million episodes between them. 263 00:16:41,800 --> 00:16:45,840 My team is going to share some more stats about this unique digital medium. 264 00:16:45,840 --> 00:16:52,880 According to Statistica, by the end of 2024, there may be over 500 million regular podcast 265 00:16:52,880 --> 00:16:55,280 listeners worldwide. 266 00:16:55,280 --> 00:17:00,920 It's also estimated that worldwide podcasting market will be worth 30 billion dollars by 267 00:17:00,920 --> 00:17:02,800 the end of 2024. 268 00:17:02,800 --> 00:17:07,720 Spotify and Apple are the two most popular listening platforms and together they control 269 00:17:07,720 --> 00:17:11,280 over 61% of the podcast streaming market. 270 00:17:11,280 --> 00:17:17,520 This means that 61% of the 500 million podcast listeners are worldwide or using Spotify or 271 00:17:17,520 --> 00:17:19,000 Apple or both. 272 00:17:19,000 --> 00:17:20,560 Thank you so much for those stats. 273 00:17:20,560 --> 00:17:23,840 Now back to the question of how do you make a podcast. 274 00:17:23,840 --> 00:17:28,160 In order to ask this question, we thought we'd talk to you about how we do it here 275 00:17:28,160 --> 00:17:30,120 at Students Incorporated. 276 00:17:30,120 --> 00:17:35,400 I would venture to say that most podcasters do something similar in terms of the process, 277 00:17:35,400 --> 00:17:39,220 but there are lots of small details that probably vary from show to show. 278 00:17:39,220 --> 00:17:43,680 To help us out and to spell out this process, we put together a general process list similar 279 00:17:43,680 --> 00:17:46,740 to the way we do things here at Students Incorporated. 280 00:17:46,740 --> 00:17:51,740 So if starting a podcast is something you want to try in the future, take note. 281 00:17:51,740 --> 00:17:54,500 Janya will talk about what we do first. 282 00:17:54,500 --> 00:17:59,760 The first and most obvious thing you need to decide is what your podcast topics will 283 00:17:59,760 --> 00:18:00,900 be about. 284 00:18:00,900 --> 00:18:05,920 In order to figure that out, you need to know what you like to talk about and what type 285 00:18:05,920 --> 00:18:08,240 of guests you might be able to invite. 286 00:18:08,240 --> 00:18:11,780 Doing this will help you with the second item on our list. 287 00:18:11,780 --> 00:18:15,740 After you've thought about the type of topics and guests you will invite on the podcast, 288 00:18:15,740 --> 00:18:19,280 you can then narrow down your target audience or listeners. 289 00:18:19,280 --> 00:18:23,920 Once you have your topics and target listening groups, you will need to design the episode 290 00:18:23,920 --> 00:18:25,960 outline and structure. 291 00:18:25,960 --> 00:18:30,640 This episode outline and structure should also include an average length and follow 292 00:18:30,640 --> 00:18:34,120 the frequency of releases as designated by the team. 293 00:18:34,120 --> 00:18:38,500 Next, you and your team need to incorporate a podcast format that works best for not only 294 00:18:38,500 --> 00:18:41,000 your team but for your listeners as well. 295 00:18:41,000 --> 00:18:45,640 Here are five popular podcast formats many podcasters are using today. 296 00:18:45,640 --> 00:18:46,640 1. 297 00:18:46,640 --> 00:18:50,360 The interview format, which is interviewing a guest or guests. 298 00:18:50,360 --> 00:18:51,360 2. 299 00:18:51,360 --> 00:18:55,920 The conversational format, which is basically a conversation among two or more people about 300 00:18:55,920 --> 00:18:57,440 a specific topic. 301 00:18:57,440 --> 00:18:58,440 3. 302 00:18:58,440 --> 00:19:03,800 The educational format, which is about educational content that teaches the listeners. 303 00:19:03,800 --> 00:19:04,800 4. 304 00:19:04,800 --> 00:19:09,440 Solo or monologue format, which is basically the host carrying the entire show. 305 00:19:09,440 --> 00:19:10,440 And 5. 306 00:19:10,440 --> 00:19:14,180 Nonfiction storytelling or news format, which is basically just heavy editing that makes 307 00:19:14,180 --> 00:19:16,520 stories come to life. 308 00:19:16,520 --> 00:19:19,400 Okay, on to our next item, Chanyeol. 309 00:19:19,400 --> 00:19:24,920 This item is a lot of fun because it involves giving your show a personality and look. 310 00:19:24,920 --> 00:19:30,340 So next, you'll need to give your show a name and create branding elements such as 311 00:19:30,340 --> 00:19:34,800 a logo, color schemes, maybe a website with other content. 312 00:19:34,800 --> 00:19:40,000 This also involves what type of personality and music or extra audio components will be 313 00:19:40,000 --> 00:19:41,840 added to the show. 314 00:19:41,840 --> 00:19:44,200 Onto our next item with Premi again. 315 00:19:44,200 --> 00:19:47,520 The next part of the process is something I'm heavily involved with because I'm the 316 00:19:47,520 --> 00:19:48,520 season 2 editor. 317 00:19:48,520 --> 00:19:51,880 It is a planned episode script and a few questions. 318 00:19:51,880 --> 00:19:55,640 This process takes a bit of time and energy because each episode needs to be scripted 319 00:19:55,640 --> 00:19:58,600 out properly in order to stay in format and lit. 320 00:19:58,600 --> 00:20:01,040 Rebecca has the next item on the list. 321 00:20:01,040 --> 00:20:06,960 Okay, next you have to set up the podcast production space and the production process 322 00:20:06,960 --> 00:20:08,880 with your team members. 323 00:20:08,880 --> 00:20:13,000 To do this, designate a space where the recording will happen. 324 00:20:13,000 --> 00:20:18,200 And if you are bringing guests into that space, make sure that space is inviting, cozy, fun, 325 00:20:18,200 --> 00:20:20,640 professional looking, keeping with your brand. 326 00:20:20,640 --> 00:20:22,640 Yan Hao, what's next? 327 00:20:22,640 --> 00:20:24,880 Next is the recording of the show. 328 00:20:24,880 --> 00:20:28,760 Make sure you have one or two high quality microphones that are connected to a recording 329 00:20:28,760 --> 00:20:29,760 device. 330 00:20:29,760 --> 00:20:33,440 The microphones could be connected directly to a computer or they could be connected to 331 00:20:33,440 --> 00:20:34,440 a mixer first. 332 00:20:34,440 --> 00:20:38,920 Either way, you'll just want to capture the audio in the best way possible. 333 00:20:38,920 --> 00:20:42,640 Also don't forget to take photos and videos during the recording process. 334 00:20:42,640 --> 00:20:46,840 The extra content can be used for other things like marketing and social media. 335 00:20:46,840 --> 00:20:50,880 Now moving on to what happens after recording of the episode. 336 00:20:50,880 --> 00:20:53,000 Tanya, what's next? 337 00:20:53,000 --> 00:20:58,060 The next step in the process is the editing and post-production of the recording. 338 00:20:58,060 --> 00:21:02,880 This is more technical in nature as you'll need to use editing software to take out any 339 00:21:02,880 --> 00:21:06,760 unwanted pauses or retakes during the recording. 340 00:21:06,760 --> 00:21:12,800 You'll also want to do some digital enhancing of the audio clips along with adding in extra 341 00:21:12,800 --> 00:21:18,880 elements such as the intro and outro along with any music or sound effects. 342 00:21:18,880 --> 00:21:24,320 Once you're done editing, you'll want to save that file in the mp3 audio format. 343 00:21:24,320 --> 00:21:30,520 This file format retains higher quality sound but also helps keep the file size smaller. 344 00:21:30,520 --> 00:21:33,200 Premi, what's next in the process? 345 00:21:33,200 --> 00:21:39,320 Okay, so after post-production, it's time to release your episode to the world. 346 00:21:39,320 --> 00:21:41,760 Releasing it is all about distribution. 347 00:21:41,760 --> 00:21:45,320 Use a distribution method that best fits your process and pocketbook. 348 00:21:45,320 --> 00:21:50,520 If you choose to go the free route, then you'll have to learn how to create an RSS file and 349 00:21:50,520 --> 00:21:53,840 then how to distribute that file to all the platforms you want to be a part of. 350 00:21:53,840 --> 00:21:58,160 You'll also need to upload that mp3 audio file to a web server somewhere. 351 00:21:58,160 --> 00:22:02,120 However, the alternative to all that is more simple and straightforward. 352 00:22:02,120 --> 00:22:06,840 That is, use a podcast hosting and distribution platform that makes the entire process so 353 00:22:06,840 --> 00:22:07,840 much easier. 354 00:22:07,840 --> 00:22:11,720 There are many of these platforms out there and their pricing varies so make sure you 355 00:22:11,720 --> 00:22:14,040 do your homework first before committing. 356 00:22:14,040 --> 00:22:20,200 Students Incorporated uses RSS.com because we are affiliated with an educational institution 357 00:22:20,200 --> 00:22:22,960 we were able to get an education as an account. 358 00:22:22,960 --> 00:22:26,480 Okay, Rebecca, what happens after you launch an episode? 359 00:22:26,480 --> 00:22:30,460 Now that you've released an episode, it's time to promote the show. 360 00:22:30,460 --> 00:22:35,760 This can be done through traditional marketing means or through word of mouth, social media, 361 00:22:35,760 --> 00:22:39,600 website, or by being a guest on another person's podcast. 362 00:22:39,600 --> 00:22:42,680 There are many ways to promote your show. 363 00:22:42,680 --> 00:22:46,320 You'll just have to find what works best for you and your audience. 364 00:22:46,320 --> 00:22:50,920 Think multi-channel promotion, meaning you'll want to promote your show through multiple 365 00:22:50,920 --> 00:22:53,440 channels, not just one. 366 00:22:53,440 --> 00:22:56,920 Okay, last but not least, Yanhao, what's next? 367 00:22:56,920 --> 00:23:00,120 The final part of this process is often overlooked. 368 00:23:00,120 --> 00:23:05,400 It is to repurpose episode content in the form of other distribution mediums. 369 00:23:05,400 --> 00:23:10,440 This could be video on YouTube, reels on Instagram, or other social media platforms. 370 00:23:10,440 --> 00:23:14,400 You could also convert each episode transcript into an article or blog post to be used on 371 00:23:14,400 --> 00:23:15,700 your website. 372 00:23:15,700 --> 00:23:20,520 Be creative and repurpose your content as it will add longevity to your episode. 373 00:23:20,520 --> 00:23:22,660 And there you have it, that's the magic formula. 374 00:23:22,660 --> 00:23:27,960 For this episode, we incorporated the educational format and led with the topic, how to make 375 00:23:27,960 --> 00:23:28,960 a podcast. 376 00:23:28,960 --> 00:23:33,620 However, for the majority of our other episodes, we incorporate the interview format. 377 00:23:33,620 --> 00:23:38,300 As you can see, it's not rocket science, but there is a process that needs to be followed. 378 00:23:38,300 --> 00:23:42,480 This process helps the entire team stay on task and schedule. 379 00:23:42,480 --> 00:23:46,780 With that said, and as we start closing out this segment, I'd like to ask a few questions 380 00:23:46,780 --> 00:23:51,840 of my team that will also help answer the question, how to make a podcast. 381 00:23:51,840 --> 00:23:56,160 My first question, I'll direct to Premi, one of our regular co-host. 382 00:23:56,160 --> 00:24:00,680 So Premi, what do you think are some of the most important aspects of an episode? 383 00:24:00,680 --> 00:24:04,720 I think one of the most important aspects of an episode would be content. 384 00:24:04,720 --> 00:24:08,540 You are really hard to find and deliver content that we trust and hope would resonate with 385 00:24:08,540 --> 00:24:12,320 listeners as well as provide insights and advice that you'd love. 386 00:24:12,320 --> 00:24:16,800 I think the rule that most go by as well would be that quality content matters. 387 00:24:16,800 --> 00:24:20,600 My next question is for our other regular co-host, Rebecca. 388 00:24:20,600 --> 00:24:23,440 What are some skills you feel are needed for podcasting? 389 00:24:23,440 --> 00:24:26,440 And then how can a person improve on those skills? 390 00:24:26,440 --> 00:24:31,720 The skills I feel that are needed for podcasting is knowing how to record your sounds correctly 391 00:24:31,720 --> 00:24:37,160 and deliver helpful messages to your audience, such as how to turn on the microphone or to 392 00:24:37,160 --> 00:24:41,760 speak on the microphone and asking questions that will actually help the audience learn 393 00:24:41,760 --> 00:24:43,520 from the interview. 394 00:24:43,520 --> 00:24:48,080 Another important skill for podcasters is summarizing the guest's points and asking 395 00:24:48,080 --> 00:24:51,900 full-up questions to better understand the message they're trying to convey. 396 00:24:51,900 --> 00:24:56,040 A person can improve these skills by practicing consistently. 397 00:24:56,040 --> 00:25:02,200 This can help them become familiar and accustomed to the various facilities as well as interviewing 398 00:25:02,200 --> 00:25:03,200 others. 399 00:25:03,200 --> 00:25:08,160 As co-editor, I also encourage people to read more news articles and listen to more podcasts 400 00:25:08,160 --> 00:25:10,840 for more inspiration and information. 401 00:25:10,840 --> 00:25:11,840 Thank you. 402 00:25:11,840 --> 00:25:13,140 My next question is for Yen Hao. 403 00:25:13,140 --> 00:25:18,040 What are some of the technical aspects that are involved in producing a podcast and its 404 00:25:18,040 --> 00:25:19,040 episodes? 405 00:25:19,040 --> 00:25:23,360 Each class involves a lot of discussion about new podcast topics, briefings, and basically 406 00:25:23,360 --> 00:25:25,520 just a bunch of work. 407 00:25:25,520 --> 00:25:30,160 Since the podcast involves many different guests, it's crucial that Student Incorporated 408 00:25:30,160 --> 00:25:34,320 maintains a good relationship and image with its collaborators, while also making sure 409 00:25:34,320 --> 00:25:37,800 that all the tasks for each episode are fulfilled. 410 00:25:37,800 --> 00:25:40,180 My last question is for Chania. 411 00:25:40,180 --> 00:25:42,860 There are so many different kinds of podcasts out there. 412 00:25:42,860 --> 00:25:47,960 Our show is quite unique as well because it is produced by a marketing class I teach. 413 00:25:47,960 --> 00:25:52,440 How do you think the team has applied the theoretical knowledge you have learned in 414 00:25:52,440 --> 00:25:58,400 class to the practical action of producing a season of the Students Incorporated podcast? 415 00:25:58,400 --> 00:26:03,520 Our team has applied our knowledge of marketing into a lot of the foundations of our podcast 416 00:26:03,520 --> 00:26:06,120 design content and blogs. 417 00:26:06,120 --> 00:26:11,000 The importance of understanding our audience has driven us to focus on certain topics like 418 00:26:11,000 --> 00:26:13,920 education, design, and technology. 419 00:26:13,920 --> 00:26:19,440 Plus, our understanding of having consistency is also applied in our podcast theme and color 420 00:26:19,440 --> 00:26:20,440 scheme. 421 00:26:20,440 --> 00:26:22,800 Okay, that ends our last segment. 422 00:26:22,800 --> 00:26:27,040 Before we sign off, are there any final words of advice you'd like to share to anyone 423 00:26:27,040 --> 00:26:31,920 who's thinking about getting into podcasting or some form of show producing? 424 00:26:31,920 --> 00:26:33,920 I would encourage them to explore. 425 00:26:33,920 --> 00:26:38,000 I think not specific to just podcasting, but applicable in any other field would be to 426 00:26:38,000 --> 00:26:42,280 explore and to encourage yourself to determine what your interests are or where your passions 427 00:26:42,280 --> 00:26:43,280 lie. 428 00:26:43,280 --> 00:26:47,100 From then on, I would advise them to keep exploring and finding more information. 429 00:26:47,100 --> 00:26:52,520 Another thing I would like to add would be keep listening to podcasts like ours. 430 00:26:52,520 --> 00:26:56,600 As a writer, the advice I get most often from professional writers is to read. 431 00:26:56,600 --> 00:27:00,240 They tell me that the best way to get better at something is to learn directly from the 432 00:27:00,240 --> 00:27:01,240 source. 433 00:27:01,240 --> 00:27:05,580 So if you're interested in the field of podcasting or some form of show producing, then keep 434 00:27:05,580 --> 00:27:11,520 listening to podcasts and keep listening to show productions and in the topics that interest 435 00:27:11,520 --> 00:27:13,800 you, in the topics that challenge you. 436 00:27:13,800 --> 00:27:14,920 Keep pushing forward. 437 00:27:14,920 --> 00:27:15,920 You've got this. 438 00:27:15,920 --> 00:27:17,800 Keep exploring and keep dreaming. 439 00:27:17,800 --> 00:27:20,160 Podcasting is a very enjoyable thing in life. 440 00:27:20,160 --> 00:27:23,920 You get to connect with more people in the world from different backgrounds, different 441 00:27:23,920 --> 00:27:26,440 professions and different lives. 442 00:27:26,440 --> 00:27:29,520 We can really see the greatness of God through each person. 443 00:27:29,520 --> 00:27:33,600 It reminds me of how powerful and profound God is in our lives. 444 00:27:33,600 --> 00:27:37,920 Whenever I interview people, I am reminded that we are spreading God's glory in every 445 00:27:37,920 --> 00:27:39,720 aspect of our lives. 446 00:27:39,720 --> 00:27:44,880 My advice to you is to find something you love to do, something you are passionate about, 447 00:27:44,880 --> 00:27:46,880 and do what you can to glorify God's name. 448 00:27:46,880 --> 00:27:51,520 So you can share your testimony and journey with others around the world through our podcast 449 00:27:51,520 --> 00:27:56,480 and encourage others to find what they are passionate about by giving them a glimpse 450 00:27:56,480 --> 00:27:58,020 into your life. 451 00:27:58,020 --> 00:28:02,440 Even if it's for something casual, I think that podcasting, even if it's by yourself, 452 00:28:02,440 --> 00:28:04,240 is a fun thing to do. 453 00:28:04,240 --> 00:28:07,560 Having people listen to you speak gives you an opportunity to voice your thoughts and 454 00:28:07,560 --> 00:28:09,860 also engage with others meaningfully. 455 00:28:09,860 --> 00:28:14,400 It also gives you the opportunity to network and pick up new skills required to promote 456 00:28:14,400 --> 00:28:19,080 and enhance your podcast that will definitely help you enter any future and diverse. 457 00:28:19,080 --> 00:28:21,240 I would say, go for it! 458 00:28:21,240 --> 00:28:25,640 It's a fun experience that not only allows you to practice communicating and speaking 459 00:28:25,640 --> 00:28:31,080 on a microphone, but also one where you can learn valuable insights and information from 460 00:28:31,080 --> 00:28:34,240 many different guests and their perspective. 461 00:28:34,240 --> 00:28:37,800 Going into podcasting is a really good learning process. 462 00:28:37,800 --> 00:28:44,640 You'll practice many important qualities, especially in teamwork and effective work management. 463 00:28:44,640 --> 00:28:49,440 Like always, the outcome of your hard work is always rewarded when you go back and listen 464 00:28:49,440 --> 00:28:50,440 to it. 465 00:28:50,440 --> 00:28:51,440 Thank you, team. 466 00:28:51,440 --> 00:28:55,660 I hope our listeners found this episode to be full of practical advice as we answer the 467 00:28:55,660 --> 00:28:58,520 question, how to make a podcast. 468 00:28:58,520 --> 00:29:01,280 Now it's on you to go out and try it. 469 00:29:01,280 --> 00:29:05,480 Feel free to reach out to us anytime with questions or ideas. 470 00:29:05,480 --> 00:29:11,920 You can do this by sending us an email to studentsincpodcast at gmail.com or by sending 471 00:29:11,920 --> 00:29:29,160 us a message through our Instagram account which is under the name at Students Incorporated. 472 00:29:29,160 --> 00:29:33,480 As we end this episode, I just want to say thank you to all our regular listeners out 473 00:29:33,480 --> 00:29:34,480 there. 474 00:29:34,480 --> 00:29:36,760 We appreciate your continued support. 475 00:29:36,760 --> 00:29:41,340 Feel free to share our show and pass the word to a friend or a colleague, someone you think 476 00:29:41,340 --> 00:29:43,960 may enjoy our podcast. 477 00:29:43,960 --> 00:29:49,080 And as always, this podcast will not be possible without the hard work and support of our international 478 00:29:49,080 --> 00:29:50,960 student production team. 479 00:29:50,960 --> 00:29:56,660 All music and sound effects are courtesy of Pixabay.com, a vibrant community of creatives 480 00:29:56,660 --> 00:30:00,520 sharing copyright free images, videos, and music. 481 00:30:00,520 --> 00:30:02,920 And we are signing off until next time. 482 00:30:02,920 --> 00:30:06,160 Be your Students Incorporated, because your voice matters.