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Welcome to Students Incorporated, a podcast exploring the topics of business, education,

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technology and design.

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I'm your host, Mr. Jason.

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Join me weekly as my team and I produce content that's informative, positive, fun and uplifting.

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Episodes include student conversations, interviews with thought leaders and inspirational stories

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with an international flavor.

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This podcast is created and produced with the help of students from the International

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Community School of Bangkok.

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Hello again and welcome back to the podcast.

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I'm your host, Mr. Jason.

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And today I'll be joined by several student co-hosts.

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In this episode, we have the privilege of talking with Ms. Cherry, the founder and CEO

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of Herb, one of Thailand's leading spa and wellness brands.

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We'll get to hear her journey as an entrepreneur and get some advice along the way.

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If you are an inspiring entrepreneur or just like to listen to inspirational stories, you

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are in the right place, so stay tuned.

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Before we jump into our first guest segment, let's get the quote of the day and hear some

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headline news.

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Our quote of the day comes from the Roman poet Virgil.

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He said,

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The greatest wealth is health.

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This quote emphasizes the significance of good health as the most valuable possession

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one can have.

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No amount of material wealth can compare to the benefits and joy brought by a healthy

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body and mind.

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Without good health, even the wealthiest individuals may find it difficult to enjoy the riches

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or pursue their dreams efficiently.

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And that's our quote of the day.

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And here's our headline news.

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The Thailand Office of the National Broadcasting and Telecommunications Commission has recently

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announced a research program to enhance access to social services through digital technology

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for the elderly.

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The NBTC recognizes the growing disparity between Thailand's older population and

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the new age of technology and has been taking strides to reduce this divide through a project

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named Thailand Smart Living Lab.

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This program aims to increase the social services that the elderly receive and enhance their

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quality of life with technology.

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With the full support of industry experts and the government, this program has a positive

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outlook.

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With the growing use of AI technology in recent years, it's no surprise that it has expanded

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to the healthcare industry.

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A joint collaboration between the Department of Mental Health and Chulalakorn University's

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Faculty of Engineering resulted in the creation of the Detection and Monitoring Intelligence

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Network for depression, a new AI system intended to assist psychiatrists and therapists with

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diagnosing patients with depression.

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This technology features a chatbot, a camera and a microphone which are used for facial

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and vocal screening purposes.

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With the rise in depression among the population, this new system will be a positive addition

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in helping combat the mental health issues many are facing, especially among the younger

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generation.

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And finally, the African nation of Cameroon announced that it would be implementing routine

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malaria vaccinations.

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It's the first country to ever do so.

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The main focus of the initiative targets children who are exceptionally vulnerable, and it will

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be across 42 districts in the country.

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The country's implementation of the vaccine has inspired other African nations to do the

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same.

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The malaria vaccines had arrived last year as part of a larger initiative to immunize

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a large part of Africa.

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So far this effort has reached 2 million children across several nations.

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And that ends our headline news.

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In this episode, we welcome Mrs. Cherry, the founder and CEO of Herb, one of Thailand's

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leading spa and wellness brands with multiple outlets and locations throughout Bangkok.

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I'm joined by co-host Premi and HiLight.

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Premi will get us started with our first question.

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We're so honored that you can join us today, Mrs. Cherry.

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Could you please introduce yourself and talk a little bit about what you do?

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I'm Sherry.

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I'm a managing director and founder of Herb.

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It's a luxury skincare and home program.

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And on the topic of Herb, what is your favorite scent for health care and beauty products?

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Actually I love every scent, but the first scent that I work with is jasmine.

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Jasmine represents Thailand.

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So the first scent is jasmine.

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I love the most.

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Yeah I love that.

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And I love how that also, like what you said, like it does represent Thailand.

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And it's also so refreshing.

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Now if you could recommend an herb product to everyone, what would it be?

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Our best seller now is, it's called Dry Oil.

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And it's like, you know, quite famous in the market.

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So I can recommend, I would recommend wine and rose for the oil.

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It's quite new and in the market.

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And it's like our best seller.

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Could you please tell us more about your journey from college to your first career?

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I graduated in marketing from Richmont College.

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And then I was an intern in the advertising agency called the OpenNet.

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And after that I became a graphic designer at the OpenNet.

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Then I became a fashion designer at Greyhound.

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During I was a fashion designer, I found Herb about 25 years ago.

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Now we're curious, what was your first job and what was it like working there?

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I was a graphic designer.

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I worked at the OpenNet.

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It's quite a famous advertising agency.

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So the atmosphere was quite like international standard.

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Like everybody is so talented.

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It's quite a teamwork.

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And we share a lot of ideas and everything.

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I started with the environment and colleagues that grew me to be a creative person there.

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You mentioned working at Greyhound, a global advertising company within the fashion industry.

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What was the experience like?

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I was quite happy there.

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I found that when people wear my clothes, the clothes that I designed, I find it so happy.

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As a designer, when you find someone wearing your clothes, it's quite fulfilling.

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Yeah.

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And with that inspiration or fulfillment, as you mentioned before, what gave you the

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inspiration to start Herb?

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I wanted to do the brand that's based on Thai beliefs or Thai remedies, things like that.

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When I was a fashion designer, I traveled a lot and I found that the healthy beauty trend

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in Europe is quite famous there.

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So I think why should I do the healthy beauty brand but in an Eastern kind of way?

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So I came back and I found that a lot of Thai herbs is quite interesting.

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I do think too that there's a lot of beauty in Thainess itself, Thai products, Thai herbs

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and medicines and all the things that can be made into products.

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And now with Herb and with it starting, what did Herb look like in its early days?

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It looks more like a minimalist style because I have to do modern style with Thai remedy.

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I cannot do Thai style with Thai remedy.

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Yeah, that makes sense.

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It's like a lot of assimilation and blending.

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Thank you.

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And that ends our first segment.

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We'll be right back with segment two, right after this short PSA announcement.

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There's an international art exhibition being hosted in the Northern province of Chiang

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Rai from now through April of this year.

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It's under the theme, the open world.

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The event will feature artworks by 60 artists from 21 countries.

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There will be various venues in and around Chiang Rai city, including the Black House,

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the White Temple and Singapore.

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More venues can be found at Chiang San on the banks of the Mekong River just north of Chiang

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Rai.

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The contemporary artwork will address a range of issues, including cultural diversity, history,

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nature and ecology.

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We are back with part two.

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In this segment, we'll be hearing more about Mrs. Cherry's journey from Herb and she'll

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also be sharing some insight into the things she has learned along the way as an entrepreneur

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and successful business owner.

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Premi will get us started again.

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All right.

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Last time we left off at with Herb in its early days.

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So from the early beginnings, how has Herb progressed into what it is now today?

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I think it becomes more and more internationally well-known.

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And it's quite, it feels like being that I can create a lot of product that I love and,

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you know, I can introduce Thai remedies and Thai recipes, all Thai, Thai-ness, Thai things

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to make it more trendy, more fashionable and in the world now.

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Yeah, that sounds super fascinating.

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I could truly see the fashionable sense of Herb's products shine through its products.

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And I think this cultural syncretism aspect of Herb, it has very shone through, shined

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through when I interned at Herb.

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So what were some of the struggles you had with starting and operating Herb?

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I think for in term of teamwork, I think in term of building the team, you know, it's

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very hard to find a team that has that can build into like a dream team or a DNA team,

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things like that.

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For me, it's quite difficult for me.

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It's quite hard for me to find the right person for Herb.

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Yeah, that makes sense.

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And so like, we're curious, how did you overcome these challenges and what lessons can you

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share with us?

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Now I found that I spent a lot more time with creativity with product and trying to build

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the teamwork or build the DNA in the team of production, of IMD, of graphic design,

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things like that, through the creativity part.

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But for the back office part, now I joined with a bigger company, you know, for them

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to take care of the back office, things like that, all the resources, all the accounts,

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accounts and all the finance, everything, IT, all the back office stuff that I never

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ever understand.

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So now I'm working with a big company, so I can't focus on product.

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We'd like to ask you a quick question before we move on.

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So through this major transition or collaboration, how has Herb changed?

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So you've mentioned how like, it has eliminated the chaotic aspect of it, but are there any

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other aspects that you've seen changed through this collaboration?

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For me, I think for the marketing part, when we go to the big company, I think the tools

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and all the facilities to support all the marketing part is going to be a lot bigger.

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So we can have a synergy about the marketing part and all the business part.

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It's going to be better as well.

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Thank you for your response to that question.

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So moving on, we're just out of curiosity.

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What does a day-to-day schedule look like for you at Herb?

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Mostly, I overlook every issue of the company.

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But the important thing is I have to follow all the plans that we set in the early of

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the years.

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So we have all the plans, all the products that we've got to launch during the year,

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all the marketing plans.

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The important thing is to follow the plan.

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You mentioned earlier about the creativity to try out new products.

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How often do you get the opportunity to do that?

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How does that fit in with the plan, as you mentioned?

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Actually it's all the time.

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Because I'm more like an artist.

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I'm not a business woman.

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So it's in my head all the time about new things.

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All the new scent, all the new colors, all the new prospect, all the new vision, everything.

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Even though that creativity flourishes and then it happens in your head all the time,

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on the flip side, you also have a business to overlook and manage.

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So how much time can you carve out of that to actually think about that and do that?

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In a day, how much time on average would you be able to do that?

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Actually, it's not a lot.

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When you do the thing you like, it's got to be very fast.

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Right?

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Yeah, that's right.

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Yeah.

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Do the thing that you don't like.

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It's got to take you.

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Now, what would you say is the most special thing about Herb, its mission and what it

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strives to do?

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I create Herb for myself and for my best friend.

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So I believe that is if I love the product, my best friend is going to love the product.

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And the friend of my best friend is going to love the product.

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And the friend of the friend is going to love the product.

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That's my marketing concept.

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I love that.

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That's really touching and that's so powerful.

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You've mentioned earlier how your creativity runs through very naturally on a daily basis.

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So I was just wondering, did the Herb shop at Emsphere also derived from these moments

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of creativity?

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The Emsphere concept is bliss.

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Because the motto, the slogan of Herb is daily bliss for your body and soul.

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Like a little thing that makes you happy.

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So it's like daily bliss.

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And for Emsphere, the bliss is the concept of the shop.

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So we use the cloud as the bliss.

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The cloud is represent bliss.

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That's the concept of Emsphere.

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So that's the creativity.

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We have a concept, a slogan, a belief that if you use it, you've got a daily bliss for

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your body and your soul.

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We use the word bliss as a concept of Emsphere.

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Yes, that's very clear.

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And that's like truly amazing to see because I could truly like sense the blissfulness

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when visiting the shop.

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So Wichumayama asked, how has the beauty or healthcare industry changed over the years?

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What are your thoughts on such transitions?

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When I was young, you know, like the only trend in the world is it's dominated by

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Eurofit or USA.

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But now the trend is so much more than that.

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Now there's a Korean trend, there's a Thai trend, you know, there's a European trend.

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So it's mixed, you know, a lot of trends in the beauty today.

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So now people have more individual style, individual preference.

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And but you know what?

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But one thing that I find is the natural beauty is always last long, never out.

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So natural product, natural cosmetic is going to be forever.

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Everybody wants to look young and natural forever.

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So natural beauty and natural cosmetic is going to be forever.

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I love that.

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And yeah, absolutely agree.

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Like, like all the nature and natural products, they are the best.

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And also I love how you like mentioned like in the past, maybe we haven't done it as much,

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but like as we're approaching like the present, we've embraced like individuality more.

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Yeah, and shown like expressing thoughts and like feelings, emotions through like whether

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clothing or like, like herbal products in the past, a lot of like these fashion trends

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or like what's considered trendy is dictated by like maybe like European or the Western

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world.

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Right.

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And so but like with the rise of like, like maybe Korean culture, too, trends and other

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Asian trends, I think Thailand, we can definitely have it be up there as one of the trends and

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show like the beauty in Thai culture.

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But what are some future trends that you would like to see happen or that you would expect

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to see happen in the future and why?

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I still believe in natural beauty.

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But you know what, for me, it's like I want to be more like synergy with new technology.

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Yeah, new technology.

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I think that's what I aim for.

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So raw, rich, rare, but synergy with new technology.

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That's very cool to like hear your insights on that.

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So I would like to ask, how do you find the right balance between technology and authenticity

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or naturalness?

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Because as we can see in the contemporary society, it's like very hard to find the balance.

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Sometimes it's overly like new, sometimes it's how do you manage to like preserve the

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tiniest in it while integrating like new up to date trends?

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My concept is to be natural as much as possible, extremely, you know, like 99.5, things like

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that, natural, but with, you know, all the technology.

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So no compromise.

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That's what I aim for.

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I love that goal.

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So we can see that the natural beauty trend is one of the most sustainable trends, as

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you've mentioned earlier.

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So as a party advice, what advice would you give to future entrepreneurs or young people

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interested in the healthcare or beauty industry?

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I think you have to believe in what you are good at.

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If you really know what you like, or if you really know what to believe, or if you really

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know what are you good at, it's gotta be easier for you to reach the goal.

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Yeah, absolutely.

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And when you're doing what you love to the creativity fosters and it comes naturally

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to, right?

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So like doing what you love and doing what you're good at.

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That is powerful and inspiring advice.

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Thank you so much again for joining us on and carving some time out of your busy schedule.

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We're very sure.

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So thank you so much.

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We're super honored to have you here on the podcast.

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Thank you so much again.

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And that ends our last segment with Mr. Cherry with some great advice.

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Hopefully you have seen that success can look very different from one business to another

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and it never is a straight line.

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We can all learn from listening to the stories and advice from those who have come before

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us.

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If you live in Bangkok, go check out one of Herb's retail locations and or you can find

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them online at herbasia.com.

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It's spelled E R B A S I A dot com.

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As we end this episode, I'd like to say thank you again to our guest, Mrs. Cherry for joining

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us for the show and to our guest co-host highlight from source of success.

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Going back to our quote of the day, our greatest wealth is our health.

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Herb is one such business that focuses on this idea and the value that having proper

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health can add to your life.

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And as always, this podcast would not be possible without the hard work and support of our international

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student production team.

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All music and sound effects are courtesy of pixabay.com, a vibrant community of creatives

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sharing copyright free images, videos, and music.

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And we are signing off until next time.

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Be your students incorporated because your voice matters.