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Welcome to Students Incorporated, a podcast exploring the topics of business, education,

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technology and design.

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I'm your host, Mr. Jason.

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Join me weekly as my team and I produce content that's informative, positive, fun and uplifting.

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Episodes include student conversations, interviews with thought leaders and inspirational stories

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with an international flavor.

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This podcast is created and produced with the help of students from the International

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Community School of Bangkok.

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In today's episode, we have the privilege of talking with another local business owner

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about her journey in business, her love for animals and how we can take better care of

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the creatures around us.

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Pet Club is the brand name of her business, which has multiple locations throughout the

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Bangkok metropolitan area.

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If you're a pet owner or if you just love animals, this episode is for you.

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But before we get into our first segment, let's hear our quote of the day and get some headline

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animal news.

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Our quote of the day comes from James Cornwell.

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His quote is to have said, Pets are humanizing.

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They remind us we have an application and responsibility to preserve, nurture and care

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for all life.

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Pets are more than just companions.

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They can have a profound impact on our lives.

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They remind us of our responsibility and duty to preserve and care for life.

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They teach us compassion, empathy and patience.

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They also teach us the importance of caring for something other than ourselves.

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And they can help build character in us.

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Now onto some animal news.

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Here's the latest news in the world of animals.

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We start with some practical zoo news from South Asia.

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A new bill was passed in Bangladesh that specifically helps both protect both the zoo animals and

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the visitors.

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All zoo animals are to be kept in a humane and safe environment that protects both the

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animals and visitors from each other.

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Visitors who break the rules and injure or hurt any of the zoo animals can be charged

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in court.

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Now here's a happy elephant story from Thailand.

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Gluay Hom, a young elephant that was rescued in 2019 by the Save Elephant Foundation, is

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now regaining his last years.

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Gluay Hom has spent time at a crocodile farm and was essentially treated like a circus

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animal to the delight of tourists.

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He was consistently treated abusively by his trainers.

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He has been relocated to the Elephant Nature Park where he now enjoys socializing with

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other elephants as he regains his health and strength.

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And to finish off our new segment, here's a rather intriguing story about a hungry bear

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from the US state of Colorado.

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A bear raided a luxury resort in Aspen looking for food.

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The bear entered the kitchen of St. Regis Aspen Resort around 11pm.

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A surprise security guard who entered the kitchen was knocked down by the bear.

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After getting away from the hungry bear, the guard quickly called 911 to report the incident.

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The bear eventually left the kitchen after his midnight snack.

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Officials from Colorado Parks and Wildlife have notified communities that bears are more

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active in search for food this time of the year, as they are getting ready to hibernate

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for the winter.

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And that ends our headline animal news.

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Thank you for the quote and headline news.

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Now let's get into our first segment.

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I'm joined by co-host Premmie and Rebecca and we welcome Mrs. Phuc, co-founder of PetClub.

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Premmie will get us started with our first question.

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Thank you for joining our show today.

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Could you please introduce yourself and tell us a little bit about what you do?

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Hi, my name is Somriti or you can just call me Phuc, okay.

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I'm a co-founder of PetClub.

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What we do is we are a pet care retailer.

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Right now currently we do offerings for the cow or fire businesses.

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First is the pet store.

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We're selling from pet food to like supplies, you know, all things you can imagine about

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pets.

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Second is grooming services.

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You know, we do groom, body groom for both cats and dogs.

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Okay.

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The third one is veterinary services.

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We do have our own vet.

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Okay.

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Mostly like preventive care, okay, to take care of the pet at the early stage like vaccination

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and things like that.

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The next one is pet hotel.

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We do have both dog's hotel and cat's hotel.

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And lastly is the pet pool, which is the pool for dog to go exercise.

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Right.

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Right now PetClub have about 30 offline stores, including online channels in marketplace like

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PetClub, Zada, Shopee and our own website.

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Thank you so much.

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Our next question is light hearted.

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Did you have a favorite pet or animal growing up?

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Yes, of course.

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I'm a dog person.

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I'm a dog person and we always have dogs at home.

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Zina was a little kid.

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Okay.

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Here's another fun question.

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If you had to choose an animal that best represents your personality, what would you choose and

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why?

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Of course it's a dog.

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It's a dog, yeah.

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Zina, Zinika.

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Because Dog is to me is represent trustworthy, curious.

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Right.

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Okay. Dog could be very aggressive as yet if he get acquainted in the family,

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it could be tame and playful. But when it come to fighting,

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it could be very aggressive for strangers. So basically, I think Dog's very sincere.

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Yeah, and that's just like trustworthy and like loyal, loyal.

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And moving on to some questions about your journey in your business.

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Can you share about your educational background and then what influenced your decision

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to pursue a career in business and specifically in the pet care industry?

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I went to Jilalongkorn University as an undergrad. I went to business school,

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measuring in statistics. Okay. And then I went to the US for my master's degree

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from UNC Chapel Hill. Okay. And then throughout my career, I've been working with all international

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company until when I come back to Thailand and I help my parents' business. And here's my second

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Thai business that I started off with. So who actually inspired me to pursue in a business

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career, I would say is my dad. Yeah. Since I was a little kid, I see he's up and down

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and he's the hard worker and he's such a real entrepreneur. And I think that's, you know,

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grew in me. And now hearing about more about like your business background, we'd love to hear about

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your first job or interview or internship, sorry. And what was that like and how did it shape

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your decision to start your own business? I'm quite fortunate that when I was in the

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last year at Jilalongkorn University, I went to have internship with a company. I think it's a

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big manufacturing company. They have one section about market research and since I'm measuring

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statistics, so what our internships is about finding the right product for them. So what I do

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is I have a list of customer, their potential customer, and we go interview them. Yeah. So it's

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like market research. Okay. So what I learned about that is that I'm very excited to know things that

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I never learned in the school. When you get to interview, you know, people talk to the customers,

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that's how you get insight. Right. So when I graduate, that's why I land my job, my first job

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with Procter & Gamble in Thailand. And I land in market research department that even made it more

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fun because I have a chance to be part of the team to do the launch of the new product of PHG,

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like Pampers in that day. It's very fun. And lots of things that I learned. I think we learned about

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that too in marketing class. It's a fundamental knowing customer is the fundamental of all business.

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We talk about that a lot too, and like building like loyal customer base and trust fostering. Yes.

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And you get to know that. And building onto that, starting a business is not easy. So what did the

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beginning of your business pet club look like? What kind of challenges did you face? Oh, it's a

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long story, but it's a good question. Yeah. Back then, you know, since I've been working in a big

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corporate for such a long time. And when we start our new journey, when you start counting one,

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I think it's the most difficult thing. First is you have to give up your passive income,

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you know, your salary and things like that. And you have to burn your savings on your business.

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So yeah, lots of guts that you need to have. Okay. And as I always tell my family and my niece and

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my daughter and son, you need to have perseverance, you know, there will be so many fails, so many

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issues, you eat it and get to the next level. So to be frank with you guys, it's not easy. Like you

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study in the class or in the textbook, but you get to learn it and you get to know how to get up and

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get going. I think that's the most important thing that I learned. It's different from when you work

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for corporate or like when you do in the, you know, high school or in your university, you see in the

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sandbox, you know, it's okay to fail because you have to know when to get up fast and get going.

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It's part of the journey. Yeah. Wow. That's really insightful. And I think those are like good

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comparisons to like good metaphors, like burning your savings or like the sandbox, right? You can

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get up like in a more protective shelter kind of environment. You're allowed to experiment and try

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and fail, but then you're onto the real world. And then when you fail, you can fail, you need to get

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up fast. And I think the point that you brought up about perseverance is definitely very important.

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Noa, and especially with how far Pet Club has come now when looking back onto business journey,

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are there some key moments early on that helped the business grow?

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Oh, actually, back when we first started, you know, even though I did a lot of research,

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I have this concept, like when we all started, you know, it's very difficult for us to land the

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first door. We drive all the way. I mean, we call many, you know, potential landlords, big shopping

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malls. They're all like, no, we're not ready. Back then, 10 years ago, pet industry is not this,

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right? You know, and they can't imagine how would I have this kind of store, you know,

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nice shopping malls. So we end up opening the first branch in the Feng Tao shop house, you know,

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by the roadside, you know, because we can't get into the shopping malls or go out anymore. So when

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you asked me about the turning point, I would say when we start doing that for, I think, 25 years,

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then it, we just get growing, you know, we have lots of what amount and how great our store is.

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We got a call, we start getting a call from landlord and the shopping mall to ask if you

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have any interest to go and open in the shopping mall, I would consider it as a very important

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turning point for us. That's mean in terms of the market response, they accept us, they like pet

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club, and that is the time when we start expanding. Yeah, I definitely see that. Those key moments

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definitely must often play an important role in pet club. And onto the subject of success,

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what does success look like to you and what things did you learn along the way? Yeah, I really like

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this question, you know, and I put a lot of thoughts in this question too. To me, success is

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achieving your goals and targets. And to me, as times go by, I find it's very effective and works

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if you set the big goals and targets, and you also set the small part along the way. If you set the

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big picture first, and then set a smaller target so that you can achieve, you know. And to me,

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success is when you feel proud, you feel like, yes, I can do it. You feel confident. But as times

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goes by, I think the most important to me rather than being successful is the journey throughout

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to get to the success. I think that is more memorable. And I think the journey through

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the success that make you become the better version of you, make you become stronger,

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make you sharpen you. So what I'm trying to share with you guys is not just focusing on the goal,

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but you also have to enjoy the journey. That is what you learn the most. I think that's always

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a good reminder to have because you like a lot of the times, many people might be so focused on the

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goal that they forget why they're trying to get there or the journey they're trying to get there,

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or why they're trying to achieve the goal in the first place. So that's a definitely very

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powerful reminder. And now closing in on our final question for this first segment is what kind of

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advice would you give to specifically high school students who are interested in studying business?

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Exploring, you know. If you get a chance, explore yourself, get to know what you like and what you

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don't like, what you dislike. And if you find things that you don't like, ask yourself if you

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can put up with it, if you have to work with it, day in, day out. I think that would be my take

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for you because when back when I was in high school, I didn't have this kind of class, you know,

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I didn't have a chance to explore or talk with people who were in the real segment. But you guys

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have, you know, I think this is amazing. That's great, thank you. Thank you for such good advice.

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That ends our first segment, but we'll be right back after this short announcement.

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Hey guys, get your tickets for Susico! Seas are almost filled up, please come and support our

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amazing actors and actresses November 22nd and 23rd. We'd love to see you guys there. Moving on to

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some local Thai events. Loy Krathong Festival 2023 is one of Thailand's most popular and visually

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stunning annual festivals. This is Thailand's very own Festival of Lights. Loy Krathong is celebrated

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during the full month of the 12th month of the Thai lunar calendar. This year, the festival is on

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Monday, November 27th. We are back with our second segment. In this segment, we'll be focusing more

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on the topic of pet care and responsible animal ownership. We also want to discuss industry trends

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and get some advice about how better to love and pamper our furry friends. Bremy will get us started

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again with our question. This question is about the pet care industry itself. What are some of the unique

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features that make the pet care industry different for more traditional businesses?

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Chewy, I like the cute aspect of this industry. I don't know how to say it in English, but in Thai,

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I find it's mung ming, you know, dastling. Like in our office, we are pet-friendly office. Sometimes

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we do have dogs and cats in our meeting room, you know. And when you work, of course, you can't avoid,

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you know, stress and things like that. But when you come out and you see lots of, you see pets,

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you see dogs and cats, you play around with them for a few minutes and you get better. This is

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the charm of it. I mean, it's very, very charming. Yeah, that's what I like about pet. It's a happy

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business. Yeah, it's really adorable. I agree. Those aspects definitely will make pet care

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industry stand out. Our next question is about challenges. What are some challenges your business

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faces within this industry, knowing that you are helping pet owners take care of their pets,

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which may, which many people see as another member of their family?

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I think this is a very good question too, because what we're dealing with is that loving ones,

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like a family member. So I think dealing with care is very important. And so together with managing

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their expectation, because of course they love our pets, that pets, and we also care for their pets.

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But again, when you work with living things, you know, sometimes there are maybe some unexpected

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incidents, like when we do grooming, if for dogs and cats, sometimes they stress out,

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or maybe there's some incidents, some loud noise that, let's say my groomer still, you know,

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cutting their nails. And then if all of a sudden the dogs feel stressed or whatever, some

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environment that arouse their excitement, they may jump or those kinds of things. So

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some small accidents might happen. But what we do is we try to inform the customer, the pet owner,

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if that is happening. What we're trying to do is to be open and tell them straight forward what

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happened. But of course we do it with tremendous care. But again, how could we manage the expectation

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and understanding is very important, because it's not a dog, it's a dog, it's a cat, particularly

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for cats, you know. Like last time, for example, last time the cats might be very timid and very

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easy to handle. But this time she might be angry, she might be stressful. We don't know. So the time

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that we do the service or the grooming might be different. So what we sometimes, customers don't

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understand, how come this time you take like longer time, but last time it's shorter time,

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things like that. I think it's more of managing expectation, because we do in the service business.

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And there's so many variables that might occur, that there might be some incidents. So what we're

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trying to do is inform the customer, educate our staff, and then make it all open. I mean,

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straightforward communication, I think that's very important in our business.

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That is definitely like a big challenge, because the pet care industry, the things that we're

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dealing with is not like an inanimate object that can be bought or sold. It's a living thing.

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It's a living thing, you know. So it's just like, just like humans. They have good day and they have

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bad day. If you understand that, we have to, we do love them, but I think it does have to come with

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understanding of that nature too. And now that like you've shared some challenges, or in some ways

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your company takes on those challenges, and are there specific things that your company does that

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are unique and different from others? I think there's, I wouldn't say we have one particular

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challenges in this industry, given the fact that we do like five offerings, not just selling things,

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but we do also offering subs. So I think that is very challenging. Again, back to what I just

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said about, I mean, managing customer expectations and understanding. I think that's just the most

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important things. And caring is what we're trying to focus in our, you know, in the pet club.

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Make sure that all the staffs have the true understanding and caring for pets,

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so that we can create trust for the pet owners who come to pet club. I think this is very important.

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Can you explain what this industry may look like in five or 10 years,

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and what are some of the trends you're noticing? Of course, as to see for see, this market will

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continue to grow, given the fact that now, today, people have a smaller family size, micro family,

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and pets becomes, you know, the friends or the family member. So I foresee this market will

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continue to grow. And definitely, when the market grows, you will have newcomers, more newcomers,

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to come in this market, because the market has opportunity. To me, this mean it's not a bad thing.

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I mean, I think this is great, you know, when you do business, and if you look around yourself,

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and it's only you who competing or in that industry, you should ask yourself, why are you there?

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Okay, so to me, I mean, when the market is growing, when the newcomer coming in,

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I think this ensure me that we're in the right business. But it's how is more of the question of

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how could we make our service and offering better to continue to have a good position

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in the business in the industry is more of that question to me. Yeah, so more interaction, more

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growth. Yes, yes, I foresee the potential growth as yet is more of the pressure. And it's a drive for

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us to continue to do better, so that we can continue to be in the leading position to secure

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a market leading position in the industry. I think this is my my point. Yeah, I see that. And

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that's really insightful. Thank you so much for sharing. And now on to more specifically about pet owners.

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What are some specific things pet owners can do to help contribute to the overall health of their pets

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and the environment in which they live? I think having a pet is not just having a dog.

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Yeah, again, back to that point, I is still living things. So it's like your baby is

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complete responsibility. I think pet owner to a certain point, you have to develop to be a pet parent.

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Right. You know, how you train your dogs, you know, when particularly right now all the

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many places become more pet friendly. You can bring pets to, you know, to restaurants, to shopping mall,

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like in Europe or in the US, pets can go anywhere, even subway or on the bus, you know.

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But in Thai, I think we're just starting, you know. Of course, there are people who like pets

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and people who don't like pets. I think it's the overall responsibility for us as pet owners

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to make sure that our pets won't disturb others who don't like. Because we're living in the same

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society. I think that will promote the pet friendly environment in Thailand. To me, it's how you

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turn yourself to be just an owner, to be a pet parent. I think this is very important and it's crucial.

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Thank you. And those are some very practical things. For our final question, we'd like to ask our

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guest for advice. This is about business. So what practical advice would you give young entrepreneurs

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who dream about starting their new business? I think having a dream is very important, okay.

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But dreams will just become a dream without actions. So once you have the dreams, you explore

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your dreams, you know, don't be scared. Just try it out. The earlier on you can have a chance to

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start, I think it's the better off. And just do it. And when you face issue or problem,

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or obstacles, just always tell yourself it's an ingredient of success, okay. I would like to share

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a quote that I find very, very good about having perseverance, which I always say is good for all

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the entrepreneur. It's from Winston Churchill, okay, as my closing, okay. Success is not final.

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Failure is not fatal. It's the courage to continue that counts. I think this is good for all the

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entrepreneurs. Oh, that's really powerful. Thank you so much again for being on our shows, our

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guests. Oh, very pleasure. I'm very excited to be here. Thank you so much. Thank you. And with those

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final words of wisdom and advice about animal care, we have run out of time. Thank you again, Mrs. Pooke,

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for telling us your personal journey into business and giving us insight into the world of pet care.

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I'm only sad we couldn't have a furry friend with us here in the studio today. And now shifting gears

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to something we promised in our last episode, our raffle drawing winners. We received a number of

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audience submitted questions for our previous episode, and each participant was entered into

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a raffle drawing. We have seven prizes to give away. So without further ado, the Students

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Incorporated team drew the seven winning names and they are AOE, Miles, Julian, Caris, Jonah,

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Kylie, and Ken. Again, the winners are AOE, Miles, Julian, Caris, Jonah, Kylie, and Ken. Now if you

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heard your name, you have two weeks to claim your prize. Please come see me, Mr. Jason, at room 201A

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and I will give you a few more instructions. Thank you and congratulations again to those seven prize

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winners. As we end this episode, I'm reminded that we share the planet not only with a lot of other

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people, but we share it with a lot of other creatures, big and small. And some happen to be

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our pets. Maybe you're a cat person or maybe you're a dog person. Either way, taking proper care of

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our furry friends teaches us a lot about responsibility and patience. Check out Pet Club

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online at PetClub.co.th. They even have a swimming pool for pets. As always, this podcast would not

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be possible without the hard work and support of our international student production team.

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All music and sound effects are courtesy of Pixabay.com, a vibrant community of creatives

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sharing copyright-free images, videos, and music. And we are signing off until next time.

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We are Students Incorporated, because your voice matters.

