1 00:00:00,000 --> 00:00:14,640 Welcome to Students Incorporated, a podcast exploring the topics of business, education, 2 00:00:14,640 --> 00:00:16,200 technology and design. 3 00:00:16,200 --> 00:00:17,640 I'm your host, Mr. Jason. 4 00:00:17,640 --> 00:00:24,000 Join me weekly as my team and I produce content that's informative, positive, fun and uplifting. 5 00:00:24,000 --> 00:00:28,480 Episodes include student conversations, interviews with thought leaders and inspirational stories 6 00:00:28,480 --> 00:00:30,080 with an international flavor. 7 00:00:30,080 --> 00:00:34,040 This podcast is created and produced with the help of students from the International 8 00:00:34,040 --> 00:00:36,400 Community School of Bangkok. 9 00:00:36,400 --> 00:00:42,960 In today's episode, Premi and I will be talking with a local design professional, Mr. Pam 10 00:00:42,960 --> 00:00:47,280 E., the co-founder of Shakes, a strategic design studio based in Bangkok. 11 00:00:47,280 --> 00:00:52,060 I'm especially excited to be part of the conversation as it resonates with my own professional journey 12 00:00:52,060 --> 00:00:54,360 before moving into the educational field. 13 00:00:54,360 --> 00:00:58,080 But before we get into our design talk, let's hear our quote of the day and get some headline 14 00:00:58,080 --> 00:00:59,080 news. 15 00:00:59,080 --> 00:01:02,880 Our quote of the day comes from Tim Brown, a chair of IDEO, a well-known global design 16 00:01:02,880 --> 00:01:04,480 and innovation firm. 17 00:01:04,480 --> 00:01:05,840 He's quoted as saying, 18 00:01:05,840 --> 00:01:09,120 Design can help to improve our lives in the present. 19 00:01:09,120 --> 00:01:12,420 Design thinking can help us chart a path into the future. 20 00:01:12,420 --> 00:01:16,280 Design thinking allows us to envision and plan for a better future by considering human 21 00:01:16,280 --> 00:01:21,400 needs, technological advancements and societal changes, paving the way for progress and positive 22 00:01:21,400 --> 00:01:22,580 change. 23 00:01:22,580 --> 00:01:26,000 We start off with some exciting art news from here in Bangkok. 24 00:01:26,000 --> 00:01:31,640 Watch Claude Monet's works come to life with a new exhibition at Icon Siam called Monet 25 00:01:31,640 --> 00:01:33,320 and Friends Alive Bangkok. 26 00:01:33,320 --> 00:01:38,120 This follows the success of a previous exhibition named Van Gogh Alive Bangkok. 27 00:01:38,120 --> 00:01:44,600 Dive deep into an immersive exhibition where more than 3,500 artworks by Claude Monet and 28 00:01:44,600 --> 00:01:48,360 other greats bring to life through augmented and virtual reality. 29 00:01:48,360 --> 00:01:53,360 The event is open now through January 7th and will be held at the Attraction Hall on 30 00:01:53,360 --> 00:01:55,720 the sixth floor of Icon Siam. 31 00:01:55,720 --> 00:01:58,420 Now onto some news from the great city of Chicago. 32 00:01:58,420 --> 00:02:04,160 By the way, if you ever visit Chicago, I recommend taking a stroll down the Chicago River Walk. 33 00:02:04,160 --> 00:02:09,240 It's a free public space and it rewards you with some incredible views of Chicago's 34 00:02:09,240 --> 00:02:11,120 most iconic architecture. 35 00:02:11,120 --> 00:02:17,760 A new building complex named One Chicago features two tall towers that include 850 36 00:02:17,760 --> 00:02:19,040 residential units. 37 00:02:19,040 --> 00:02:23,200 It also includes offices, retail outlets and other amenities. 38 00:02:23,200 --> 00:02:28,960 The project has been awarded an International Architectural Award for its design as it focuses 39 00:02:28,960 --> 00:02:32,800 on maximizing available space by expanding vertically. 40 00:02:32,800 --> 00:02:37,180 It provides incredible natural lighting for the residents while also minimizing the amount 41 00:02:37,180 --> 00:02:40,920 of space the buildings obstruct from the view of neighboring buildings. 42 00:02:40,920 --> 00:02:44,000 And finally, some news from another big city, Tokyo. 43 00:02:44,000 --> 00:02:49,760 Pace Art Galleries is opening its latest exhibition in the spring of 2024. 44 00:02:49,760 --> 00:02:54,160 The opening of the new gallery followed the Japanese Ministry of Trade's announcement 45 00:02:54,160 --> 00:02:57,600 granting foreign art galleries certain tax benefits. 46 00:02:57,600 --> 00:03:03,120 The gallery will take up three floors of the building and follow the theme of a glass pavilion 47 00:03:03,120 --> 00:03:04,600 popping through a lawn. 48 00:03:04,600 --> 00:03:09,800 Pace's current influences in the Japanese art industry includes TeamLab, a Japanese 49 00:03:09,800 --> 00:03:14,680 art group that blends technology with art, creating immersive art installations using 50 00:03:14,680 --> 00:03:15,680 screens. 51 00:03:15,680 --> 00:03:17,640 And that ends our headline news. 52 00:03:17,640 --> 00:03:21,680 I've got to admit that since starting this podcast show last year, I've had several 53 00:03:21,680 --> 00:03:26,840 people ask why we include design as one of our main overarching themes. 54 00:03:26,840 --> 00:03:32,200 Design whether it's a product or a graphical message, a system, a process, a building or 55 00:03:32,200 --> 00:03:35,280 a city, these are all things that affect our lives. 56 00:03:35,280 --> 00:03:40,440 So I'm glad Mr. Pami has joined us today to help keep this topic front and center because 57 00:03:40,440 --> 00:03:45,780 we seldom think about the subtle ways our lives are affected by good or bad design. 58 00:03:45,780 --> 00:03:50,520 With that said, Premi will start us off with some if you questions. 59 00:03:50,520 --> 00:03:54,360 Welcome to the show Mr. Pami, would you mind introducing yourself and then tell us a little 60 00:03:54,360 --> 00:03:55,360 bit about yourself? 61 00:03:55,360 --> 00:03:56,360 Hi, good morning. 62 00:03:56,360 --> 00:03:58,040 Yes, thank you for inviting me. 63 00:03:58,040 --> 00:03:59,600 And my name is Pami Haag. 64 00:03:59,600 --> 00:04:04,760 I'm the creative director and co-founder of Shakespeare KK, a creative design agency 65 00:04:04,760 --> 00:04:05,760 in Bangkok. 66 00:04:05,760 --> 00:04:10,280 And now jumping into our first if you question, if you were able to go back in time and meet 67 00:04:10,280 --> 00:04:14,920 a famous artist or designer who had a significant influence on culture and society, who would 68 00:04:14,920 --> 00:04:16,200 you visit and why? 69 00:04:16,200 --> 00:04:20,920 Okay, I thought about this question a little bit and it's kind of hard because I think 70 00:04:20,920 --> 00:04:23,440 a lot of my role models are still alive today. 71 00:04:23,440 --> 00:04:27,960 So you can kind of see that design itself is not maybe that old yet. 72 00:04:27,960 --> 00:04:33,540 So like some of my favorite designers like Richard Sapper, Dieter Rams, they're still 73 00:04:33,540 --> 00:04:34,540 alive today. 74 00:04:34,540 --> 00:04:37,240 I mean, they're quite old, but they're still alive. 75 00:04:37,240 --> 00:04:45,580 But if I had to go and visit one of the masters, maybe I'd love to meet Da Vinci. 76 00:04:45,580 --> 00:04:51,000 I kind of think Da Vinci was like the free runner of everything in terms of innovation 77 00:04:51,000 --> 00:04:52,920 and really thinking and stuff like that. 78 00:04:52,920 --> 00:04:59,000 And I think the way he combined art, engineering, science, you know, into all one, like I think 79 00:04:59,000 --> 00:05:00,420 that's really, that was really impressive. 80 00:05:00,420 --> 00:05:03,480 So I like to basically pick his brain a little bit. 81 00:05:03,480 --> 00:05:08,520 So I think if I had a chance to meet anyone, yeah, I'd really love to meet Da Vinci maybe. 82 00:05:08,520 --> 00:05:13,960 Yeah, I feel the same way about Da Vinci as far as just he was a great designer, fine 83 00:05:13,960 --> 00:05:16,560 arts, but also engineering. 84 00:05:16,560 --> 00:05:17,560 It's a tech engineering mind. 85 00:05:17,560 --> 00:05:20,000 He thought of so many things before anyone else. 86 00:05:20,000 --> 00:05:24,400 And it's like, it's just interesting to see in his time too, you know, in a time where 87 00:05:24,400 --> 00:05:29,760 like people did not really, you know, have any sense of what we understand as being scientific 88 00:05:29,760 --> 00:05:30,760 as well. 89 00:05:30,760 --> 00:05:33,800 Inventing things that people never seen before, right? 90 00:05:33,800 --> 00:05:40,760 So we have another, if you question, if you had to choose only one design style or trend 91 00:05:40,760 --> 00:05:48,480 to focus on, what would you choose and why, for example, like minimalism, art deco, constructionism, 92 00:05:48,480 --> 00:05:50,040 realism, et cetera, et cetera. 93 00:05:50,040 --> 00:05:51,040 Yeah, it's funny. 94 00:05:51,040 --> 00:05:57,680 I always tell my new guys to learn about design directions and design history in a sense. 95 00:05:57,680 --> 00:06:05,200 So I think since I was a student, I've always been really interested in Bauhaus because 96 00:06:05,200 --> 00:06:08,960 I'm also from Germany in a sense, you know, so that always stuck with me. 97 00:06:08,960 --> 00:06:13,400 And the Bauhaus movement is sort of like, yeah, what I really consider as maybe good 98 00:06:13,400 --> 00:06:21,720 design in a way that you combine crafts, arts, and technology to create a functional product 99 00:06:21,720 --> 00:06:24,040 in a sense that can be mass produced. 100 00:06:24,040 --> 00:06:28,280 So it's always about a little bit, I don't like art for art's sake, you know, in a sense. 101 00:06:28,280 --> 00:06:33,440 So it's more about taking some artistic form and then also being able to mass produce it 102 00:06:33,440 --> 00:06:35,520 for let's say the greater good. 103 00:06:35,520 --> 00:06:39,600 And for our last, if you question, if you were able to design your own house and you 104 00:06:39,600 --> 00:06:43,880 had unlimited resources, what would it look like and where would you put it? 105 00:06:43,880 --> 00:06:44,880 That's a dream. 106 00:06:44,880 --> 00:06:51,640 So I was always imagining to have a more like elongated house that's sort of like a long 107 00:06:51,640 --> 00:06:56,760 table, like a long dinner table sort of with friends. 108 00:06:56,760 --> 00:07:02,000 You can invite friends and I'd imagine that to be sort of like parallel to a glass wall, 109 00:07:02,000 --> 00:07:05,500 you know, something that's really nice and you look outside and you have like maybe mountains 110 00:07:05,500 --> 00:07:07,080 or forests or something. 111 00:07:07,080 --> 00:07:11,080 It's more like almost like a Scandinavian sort of mix with concrete sort of Bauhaus 112 00:07:11,080 --> 00:07:14,760 style where you have some wall with them, some coal together. 113 00:07:14,760 --> 00:07:18,120 And I was just like dreamt of having a nice kitchen where I can cook. 114 00:07:18,120 --> 00:07:19,120 I love cooking. 115 00:07:19,120 --> 00:07:22,360 I love entertaining and hosting for people. 116 00:07:22,360 --> 00:07:28,520 So I like, I love to have a great kitchen and then this dining desk there, you know, 117 00:07:28,520 --> 00:07:32,240 extend it from the kitchen and then the living quarters may be on top. 118 00:07:32,240 --> 00:07:36,000 So yeah, I definitely, yeah, that would be sort of a dream house in some sense. 119 00:07:36,000 --> 00:07:37,000 I like that. 120 00:07:37,000 --> 00:07:38,000 That sounds nice. 121 00:07:38,000 --> 00:07:41,920 Moving on to some questions about your company and what it does. 122 00:07:41,920 --> 00:07:46,740 Can you tell us more about Shakes Bangkok and how it came to be? 123 00:07:46,740 --> 00:07:51,120 And then what inspired you to start this company and what sets it apart from others in the 124 00:07:51,120 --> 00:07:52,120 industry? 125 00:07:52,120 --> 00:07:54,800 Yeah, we've been around like for almost 12 years now. 126 00:07:54,800 --> 00:07:59,080 So I think I had no choice. 127 00:07:59,080 --> 00:08:02,960 I always tell people I had no choice starting the company because I was basically, I've 128 00:08:02,960 --> 00:08:07,200 worked as a creative director for a lot of some of the leading, there's not that many 129 00:08:07,200 --> 00:08:11,460 creative agencies in Bangkok, especially industrial design. 130 00:08:11,460 --> 00:08:16,800 So I've worked with them for I think three, five years before I decided to go out on my 131 00:08:16,800 --> 00:08:17,980 own. 132 00:08:17,980 --> 00:08:23,720 And so the reason really was because I didn't have many other places to go to at that time. 133 00:08:23,720 --> 00:08:31,260 And I had imagined a place where creativity like design would always come in contact with 134 00:08:31,260 --> 00:08:33,800 engineering on the production side. 135 00:08:33,800 --> 00:08:39,340 And so that's also the backbone of our company in a sense that my partner Mia, one is a designer 136 00:08:39,340 --> 00:08:41,200 and one is a mechanical engineer. 137 00:08:41,200 --> 00:08:50,880 And so we sort of pride ourselves in the ability to take design into manufacturing with sensibility, 138 00:08:50,880 --> 00:08:51,880 I suppose. 139 00:08:51,880 --> 00:08:58,720 And also basically not just focusing on the looks and aesthetics and the idea, you know, 140 00:08:58,720 --> 00:09:02,680 which sometimes tend to be too crazy to be made. 141 00:09:02,680 --> 00:09:06,580 And so, and this is a good balance because I am that kind of crazy sometimes and he's 142 00:09:06,580 --> 00:09:11,520 the kind of more like resolved and logical person to kind of cut me down when I need 143 00:09:11,520 --> 00:09:12,960 to be cut out. 144 00:09:12,960 --> 00:09:15,640 And so we work really well in that balance. 145 00:09:15,640 --> 00:09:19,140 And I think that's what the clients, that's what our clients even told us that they really 146 00:09:19,140 --> 00:09:25,240 appreciate that sort of harmony and the kind of like counter reflection on our products. 147 00:09:25,240 --> 00:09:27,680 Craziest dreams are the best dreams. 148 00:09:27,680 --> 00:09:30,200 Sure you need some crazy to push the agenda. 149 00:09:30,200 --> 00:09:33,520 Right, you also need the functionality and everything else. 150 00:09:33,520 --> 00:09:35,480 So you two sound like a great team. 151 00:09:35,480 --> 00:09:39,200 Now could you share an example of a project where your company's approach has made a 152 00:09:39,200 --> 00:09:40,600 significant impact? 153 00:09:40,600 --> 00:09:45,920 Yeah, we had a few bigger projects I think in the past, like just recently I would say 154 00:09:45,920 --> 00:09:50,400 the most exciting one that we've worked on is called Motion One. 155 00:09:50,400 --> 00:09:53,880 It's basically a gaming chair, a haptic gaming chair. 156 00:09:53,880 --> 00:09:56,600 It's actually the world's first haptic gaming chair. 157 00:09:56,600 --> 00:10:01,920 And so what it does, it actually reacts to games that you play on the PC. 158 00:10:01,920 --> 00:10:07,440 So for example, if you're driving, if you're like playing Forza or Colin McRae, the chair 159 00:10:07,440 --> 00:10:11,360 itself will actually move in like shifting gears and stuff like that. 160 00:10:11,360 --> 00:10:15,400 So it'll have like some tilt back action and it's got like a lot of texturing. 161 00:10:15,400 --> 00:10:16,640 So it's actually very fun. 162 00:10:16,640 --> 00:10:19,160 It's really fun experience to sit on that chair. 163 00:10:19,160 --> 00:10:22,840 And the thing it's actually built as a normal chair, like it looks almost like a normal 164 00:10:22,840 --> 00:10:23,840 office chair. 165 00:10:23,840 --> 00:10:28,720 So you have the advantage of not just having this cool gaming experience, but also just 166 00:10:28,720 --> 00:10:31,160 having a really nice chair to sit on. 167 00:10:31,160 --> 00:10:35,520 And with that one, it was pretty much like zero to a hundred in a sense that we were 168 00:10:35,520 --> 00:10:40,960 presented with the technology, which is the D-Box, the actual motion haptic engine inside. 169 00:10:40,960 --> 00:10:43,480 And then we're like, okay, let's put this on a chair. 170 00:10:43,480 --> 00:10:48,120 And so we sort of like, yeah, put our heads together and came up with a concept for the 171 00:10:48,120 --> 00:10:52,520 chair and how to integrate it with some of the functional benefits and features that 172 00:10:52,520 --> 00:10:54,280 had to be put into the chair. 173 00:10:54,280 --> 00:11:00,140 And then after the initial concept stage was done, then, you know, my partner, he took 174 00:11:00,140 --> 00:11:02,320 it on and he put it into production basically. 175 00:11:02,320 --> 00:11:05,420 So he, yeah, so 3D CAD cam, all that kind of stuff. 176 00:11:05,420 --> 00:11:10,960 So it was a very solid, like it was almost like one and a half years in development. 177 00:11:10,960 --> 00:11:15,680 And I think during that time, there's always that fourth and back, you know, in a sense 178 00:11:15,680 --> 00:11:21,160 that we have to make adjustments and improve and prototype and then go back and make new 179 00:11:21,160 --> 00:11:22,160 changes. 180 00:11:22,160 --> 00:11:27,320 And so if you don't have, let's say a team or partnership like us is very difficult to 181 00:11:27,320 --> 00:11:31,880 sort of like integrate the design flow into the actual manufacturing and the changes that 182 00:11:31,880 --> 00:11:33,680 we need to be made. 183 00:11:33,680 --> 00:11:38,600 And so I think that was a good example of like how, yeah, design thinking in a sense 184 00:11:38,600 --> 00:11:44,680 can also be translated into like a sensible product experience. 185 00:11:44,680 --> 00:11:48,800 And then getting that into manufacturing and like scaling up the manufacturing. 186 00:11:48,800 --> 00:11:54,520 Because it's not just because we as an agency work obviously in Thailand and then the manufacturing 187 00:11:54,520 --> 00:11:58,920 is, for example, in China and there's a lot of translation between what we want here and 188 00:11:58,920 --> 00:12:01,440 the factories that are doing the actual work. 189 00:12:01,440 --> 00:12:07,560 And so you need another specific mind just to be able to work between the factories and 190 00:12:07,560 --> 00:12:11,040 what is, you know, what we want and what they can actually do. 191 00:12:11,040 --> 00:12:16,040 And so we don't, you know, it's a compromise game in a sense, but you want to end up with 192 00:12:16,040 --> 00:12:17,600 the best compromise, of course possible. 193 00:12:17,600 --> 00:12:23,600 So the more experience you have and the more knowledge you have about engineering itself, 194 00:12:23,600 --> 00:12:27,080 you'll also be able to instruct some of the factories, you know, of what they might be 195 00:12:27,080 --> 00:12:30,000 able to change in order to get there. 196 00:12:30,000 --> 00:12:37,120 So kind of on this idea like doing business with design and taking a product to manufacture 197 00:12:37,120 --> 00:12:39,200 and then also to the consumer. 198 00:12:39,200 --> 00:12:42,880 But also that chair reminds me of just the amount of technology that has to go into a 199 00:12:42,880 --> 00:12:43,880 product as well. 200 00:12:43,880 --> 00:12:48,760 Not only design, but like the engineering, the coding, all that kind of stuff. 201 00:12:48,760 --> 00:12:52,580 So our next question then kind of is along that line. 202 00:12:52,580 --> 00:12:57,120 How does your studio try to keep ahead of the curve and keep things fresh for your clients 203 00:12:57,120 --> 00:12:59,120 without being too trendy? 204 00:12:59,120 --> 00:13:03,400 And then also that idea of like staying on budget and on timeline as well. 205 00:13:03,400 --> 00:13:05,960 I think the biggest word in there is strategy for us. 206 00:13:05,960 --> 00:13:13,160 So I think before we start with a project, we usually really look at the strategy that 207 00:13:13,160 --> 00:13:17,800 we could design strategy and maybe business strategy together in a sense. 208 00:13:17,800 --> 00:13:22,960 So we always make a proposal first, I think, to the client and in that proposal, we actually 209 00:13:22,960 --> 00:13:25,600 look at trend reports. 210 00:13:25,600 --> 00:13:29,400 We look at, for example, there's a trend report called Jim Walther Thompson Future 100, which 211 00:13:29,400 --> 00:13:31,280 is really interesting and it's free. 212 00:13:31,280 --> 00:13:33,720 So I encourage everyone to kind of check that out every year. 213 00:13:33,720 --> 00:13:37,860 They do quite a good job on finding micro trends and things like that. 214 00:13:37,860 --> 00:13:38,880 So we look at that a little bit. 215 00:13:38,880 --> 00:13:45,320 We try to, you know, sort of have an idea of what the future may hold and might change 216 00:13:45,320 --> 00:13:48,800 socially, culturally and stuff like that. 217 00:13:48,800 --> 00:13:53,380 So that helps with being trendy, maybe, you know, in a sense. 218 00:13:53,380 --> 00:13:55,660 And otherwise, yeah, it's pretty much strategy. 219 00:13:55,660 --> 00:13:59,480 So it's very much like, what is your business goal? 220 00:13:59,480 --> 00:14:00,960 You know, what is the cost? 221 00:14:00,960 --> 00:14:05,200 What is when is the launch time, for example, stuff like that. 222 00:14:05,200 --> 00:14:11,220 So we align all the expectations at first, just to be clear about what we need to deliver. 223 00:14:11,220 --> 00:14:17,240 And then we sort of look into the product value and the business, the proposition, you 224 00:14:17,240 --> 00:14:20,040 know, the value propositions and stuff like that. 225 00:14:20,040 --> 00:14:27,160 So we approach design more as a business goal, I guess, because not so much as an artistic 226 00:14:27,160 --> 00:14:28,400 endeavor. 227 00:14:28,400 --> 00:14:34,200 And so it's important for us to align the goals and align what the client wants to do 228 00:14:34,200 --> 00:14:36,920 with the project and what he hopes for. 229 00:14:36,920 --> 00:14:42,280 And I think that itself is keeping us from becoming too trend driven and too sort of 230 00:14:42,280 --> 00:14:44,300 like gutsy in a sense. 231 00:14:44,300 --> 00:14:46,840 It also really depends on which client we're dealing with. 232 00:14:46,840 --> 00:14:51,840 You know, some bigger clients, you know, their priority is shareholders. 233 00:14:51,840 --> 00:14:55,760 So then it's like, okay, you know, we have to be safe in some sense. 234 00:14:55,760 --> 00:14:59,300 And then there's other clients where we can just go a little bit more, you know, intense 235 00:14:59,300 --> 00:15:00,300 and more crazy. 236 00:15:00,300 --> 00:15:02,580 And so, yeah, it really depends. 237 00:15:02,580 --> 00:15:07,380 But I think the key word being a strategy to really think about what you want to do 238 00:15:07,380 --> 00:15:10,600 at first and then devise the roadmap for that. 239 00:15:10,600 --> 00:15:15,360 And now branching out broader than just Bangkok, we know that Shakes is based in Bangkok, but 240 00:15:15,360 --> 00:15:17,560 you also serve international clients. 241 00:15:17,560 --> 00:15:22,360 So what are some unique opportunities or challenges you've encountered? 242 00:15:22,360 --> 00:15:26,920 The reason why we serve international clients mainly is because I'm probably more international 243 00:15:26,920 --> 00:15:29,160 in my thinking. 244 00:15:29,160 --> 00:15:38,720 And also, there is more value and more opportunity internationally to really focus more on industrial 245 00:15:38,720 --> 00:15:40,200 design. 246 00:15:40,200 --> 00:15:44,720 And so in the past, we have had clients from Taiwan, Hong Kong, China, for sure, and things 247 00:15:44,720 --> 00:15:45,720 like that. 248 00:15:45,720 --> 00:15:49,680 We haven't branched out to European brands or something like that. 249 00:15:49,680 --> 00:15:56,160 But I think the unique opportunity within Thailand is that one good thing about it is 250 00:15:56,160 --> 00:15:58,440 that we have a sort of freedom. 251 00:15:58,440 --> 00:16:03,320 I mean, besides all the political drama and all the other stuff that we tend to be worried 252 00:16:03,320 --> 00:16:07,800 about here in Thailand, like when you compare Thailand to other neighboring countries, you 253 00:16:07,800 --> 00:16:10,640 still enjoy a pretty good freedom. 254 00:16:10,640 --> 00:16:15,900 And there's no suppressive sort of, you know, it's not suppressive like other countries 255 00:16:15,900 --> 00:16:16,900 around us. 256 00:16:16,900 --> 00:16:20,800 And so you have this freedom, you have this ability to move around and express yourself 257 00:16:20,800 --> 00:16:23,560 in some sense and enjoy all that. 258 00:16:23,560 --> 00:16:27,600 And so that allows for a good environment, I guess, to be creative. 259 00:16:27,600 --> 00:16:28,600 And so that helps. 260 00:16:28,600 --> 00:16:32,460 Secondly, I think is that lots of clients love Thailand. 261 00:16:32,460 --> 00:16:33,500 They love coming here. 262 00:16:33,500 --> 00:16:37,880 So if they have a choice between coming to Thailand for work and China, they'll be coming 263 00:16:37,880 --> 00:16:38,880 to Thailand. 264 00:16:38,880 --> 00:16:40,840 So this is the idea. 265 00:16:40,840 --> 00:16:44,480 I heard this from a client, in fact, actually from an American client that is like, I love 266 00:16:44,480 --> 00:16:45,480 Thailand. 267 00:16:45,480 --> 00:16:48,600 Why would I go to China if I had a chance to work with someone in Thailand? 268 00:16:48,600 --> 00:16:54,480 And so it's almost to the point that they can accept that some of the work may be slower, 269 00:16:54,480 --> 00:16:56,560 which is true. 270 00:16:56,560 --> 00:17:01,640 The Thai lifestyle doesn't really lend itself to very fast action sort of like work. 271 00:17:01,640 --> 00:17:06,880 And the level of commitment to work is very different from, for example, like Japan or 272 00:17:06,880 --> 00:17:08,760 Singapore even. 273 00:17:08,760 --> 00:17:11,000 But they can accept that because they really love Thailand. 274 00:17:11,000 --> 00:17:12,000 They love coming here. 275 00:17:12,000 --> 00:17:17,200 They love the people, love the food, of course, everything about Thailand makes them, you 276 00:17:17,200 --> 00:17:18,760 know, happy to come. 277 00:17:18,760 --> 00:17:21,600 And so that's a great opportunity, a unique feature actually of Thailand. 278 00:17:21,600 --> 00:17:23,320 And so we're quite happy being here. 279 00:17:23,320 --> 00:17:25,720 I think it's a good place to do design. 280 00:17:25,720 --> 00:17:29,160 There's a lot of design culture too, crafts wise, arts wise. 281 00:17:29,160 --> 00:17:34,200 So that all helps, I think, and feeds it's feed into the creative spirit in Thailand. 282 00:17:34,200 --> 00:17:35,280 Yeah, I totally agree. 283 00:17:35,280 --> 00:17:41,760 I feel like when we moved here, the creative aspect of just the culture and even the way 284 00:17:41,760 --> 00:17:46,720 people think about how they set up their own small business and what they're competing 285 00:17:46,720 --> 00:17:52,400 with, how they do their design and everything, we just, I just felt like there was a lot 286 00:17:52,400 --> 00:17:53,400 of inspiration. 287 00:17:53,400 --> 00:17:57,400 We saw from even small mom and pop type businesses. 288 00:17:57,400 --> 00:18:00,560 So that was fun to kind of discover that in Thailand. 289 00:18:00,560 --> 00:18:04,520 And it's a beautiful country and low cost of living. 290 00:18:04,520 --> 00:18:06,080 So that's really good. 291 00:18:06,080 --> 00:18:07,080 All right. 292 00:18:07,080 --> 00:18:08,080 So that concludes our first segment. 293 00:18:08,080 --> 00:18:20,800 We'll be right back with more design talk with Mr. Palmy right after this short announcement. 294 00:18:20,800 --> 00:18:24,720 For sports, our varsity players did a great job last Saturday at the NIST Invitational 295 00:18:24,720 --> 00:18:25,720 Tournament. 296 00:18:25,720 --> 00:18:29,520 Give some affirmation to our amazing athletes when you see them in the hallways. 297 00:18:29,520 --> 00:18:33,000 For musicals, if you didn't know already, Susico tickets are out now. 298 00:18:33,000 --> 00:18:37,160 Go buy your tickets by the front of the school and support our actors and techies. 299 00:18:37,160 --> 00:18:41,480 Another event you might be interested in, there's a Nakhon Si Thamalat 10th Lunar Month 300 00:18:41,480 --> 00:18:45,480 Festival from 25th September to 14th October, 2023. 301 00:18:45,480 --> 00:18:49,200 Go check it out. 302 00:18:49,200 --> 00:18:52,120 We are back with our second segment with Mr. Palmy. 303 00:18:52,120 --> 00:18:54,300 Premi will start us off with our first question. 304 00:18:54,300 --> 00:18:58,000 Back on the subject of design and business, what are some general issues you encounter 305 00:18:58,000 --> 00:18:59,580 in the design business? 306 00:18:59,580 --> 00:19:04,060 Design business is best compromised in one word, it's chaos. 307 00:19:04,060 --> 00:19:06,000 It's basically chaos. 308 00:19:06,000 --> 00:19:14,000 And all you do as an owner of a design business is to put order into chaos. 309 00:19:14,000 --> 00:19:16,820 And so wherever you look, it's just chaos. 310 00:19:16,820 --> 00:19:21,600 And it's necessarily so because as creative people, we manage chaos. 311 00:19:21,600 --> 00:19:24,280 It's like without chaos, you can't actually create something new. 312 00:19:24,280 --> 00:19:28,640 You need to break down stuff and then just reinvent it. 313 00:19:28,640 --> 00:19:35,360 So you have this constant misery actually even to being in that place where you just 314 00:19:35,360 --> 00:19:41,120 have to challenge yourself and just come up with something new. 315 00:19:41,120 --> 00:19:44,480 And so the issues with that is it's manifold. 316 00:19:44,480 --> 00:19:50,860 It's just like chaos with people, chaos with the project itself, and then clients too. 317 00:19:50,860 --> 00:19:53,360 It's all just chaos to manage for you. 318 00:19:53,360 --> 00:19:59,320 As a designer too, I think it's like your main job is to be so self-critical about yourself 319 00:19:59,320 --> 00:20:05,000 in the first place and then establish a mentality of reflection. 320 00:20:05,000 --> 00:20:10,040 With design, yeah, I think it's mainly this idea of that you have to manage everyone's 321 00:20:10,040 --> 00:20:14,320 chaos, especially your clients as well, because they don't really know sometimes. 322 00:20:14,320 --> 00:20:15,880 They're like, they're in order. 323 00:20:15,880 --> 00:20:16,880 They're like in order. 324 00:20:16,880 --> 00:20:19,200 And there's this quote, I think I wrote it down. 325 00:20:19,200 --> 00:20:21,520 It's basically like Steve Martin said it. 326 00:20:21,520 --> 00:20:22,520 He's a comedian, right? 327 00:20:22,520 --> 00:20:23,520 American comedian. 328 00:20:23,520 --> 00:20:28,640 It's like chaos in the midst of chaos isn't funny, but chaos in the midst of order is 329 00:20:28,640 --> 00:20:29,640 great. 330 00:20:29,640 --> 00:20:30,640 Right? 331 00:20:30,640 --> 00:20:33,720 So it's that idea that you have to be aware of, I think. 332 00:20:33,720 --> 00:20:34,720 That's really good. 333 00:20:34,720 --> 00:20:37,360 So that begs the question, where would the world be without designers? 334 00:20:37,360 --> 00:20:38,360 Right? 335 00:20:38,360 --> 00:20:39,360 Very chaotic. 336 00:20:39,360 --> 00:20:40,360 Very chaotic. 337 00:20:40,360 --> 00:20:41,360 All right. 338 00:20:41,360 --> 00:20:47,600 In what ways you see this industry evolving in the near future with the rise of new technologies, 339 00:20:47,600 --> 00:20:51,600 trends and even knowledge? 340 00:20:51,600 --> 00:20:54,040 Of course, there's AI on the horizon. 341 00:20:54,040 --> 00:20:55,240 That's one of the new technologies. 342 00:20:55,240 --> 00:20:57,680 I think it's great. 343 00:20:57,680 --> 00:21:04,200 It's great for us in the terms of when we look at design, starting from generative fields 344 00:21:04,200 --> 00:21:06,840 for Photoshop. 345 00:21:06,840 --> 00:21:13,320 We can work so much faster now, like for smaller things that we sort of like spend hours on 346 00:21:13,320 --> 00:21:15,400 before. 347 00:21:15,400 --> 00:21:20,280 So it's a great tool when it comes to being a tool, basically. 348 00:21:20,280 --> 00:21:25,480 I don't think it's here to replace us, not in the very near future anyway. 349 00:21:25,480 --> 00:21:27,560 It's not there yet. 350 00:21:27,560 --> 00:21:31,260 In any case, I still really believe in AI as a tool. 351 00:21:31,260 --> 00:21:34,080 And I think it helps to make things a lot faster. 352 00:21:34,080 --> 00:21:40,800 Your projects, concepts, concept stages, basic communications, like all the things that you 353 00:21:40,800 --> 00:21:43,080 need to manage your project. 354 00:21:43,080 --> 00:21:46,040 Even from a design point of view, it makes it a lot faster. 355 00:21:46,040 --> 00:21:51,840 In terms of industrial design and product design, I think we've sort of hit a wall in 356 00:21:51,840 --> 00:21:58,160 the last few years in a sense that production and manufacturing hasn't evolved really so 357 00:21:58,160 --> 00:22:02,600 much further than where we've come from at the beginning in terms of industrial revolution. 358 00:22:02,600 --> 00:22:08,600 I mean, when you look at manufacturing, it's sort of still the same methods, injection 359 00:22:08,600 --> 00:22:09,720 molding and stuff like that. 360 00:22:09,720 --> 00:22:15,400 So there's this aging manufacturing sort of technology there that hasn't pushed industrial 361 00:22:15,400 --> 00:22:19,080 design itself further than we could have. 362 00:22:19,080 --> 00:22:21,960 We could push ourselves now. 363 00:22:21,960 --> 00:22:27,360 And so I feel like because of that, a lot of development has been going more into UX 364 00:22:27,360 --> 00:22:31,760 and UI digital technologies because there's more room to grow. 365 00:22:31,760 --> 00:22:37,400 And then we sort of stepped away a little bit from the industrial design on the product 366 00:22:37,400 --> 00:22:38,400 side. 367 00:22:38,400 --> 00:22:45,520 I think that down the next 10 years, I think we'll find maybe more emphasis on product 368 00:22:45,520 --> 00:22:50,800 design again, where we're trying to connect what we build digitally with the physical 369 00:22:50,800 --> 00:22:51,800 world. 370 00:22:51,800 --> 00:22:55,880 Similar to that motion, that gaming chair, where it's all been digital in the last few 371 00:22:55,880 --> 00:22:58,860 years and we've done amazing things digitally. 372 00:22:58,860 --> 00:23:05,000 And we've come to the point where what we see on the screen, it's real-time, lifelike, 373 00:23:05,000 --> 00:23:06,120 and it's amazing. 374 00:23:06,120 --> 00:23:08,120 But it's just there on the screen. 375 00:23:08,120 --> 00:23:13,440 It's a lack of connection between our experience, our physical experience to it. 376 00:23:13,440 --> 00:23:16,160 And the other sad thing is, of course, that actually we could just go outside, right? 377 00:23:16,160 --> 00:23:19,920 We could just take our bike and go outside and feel something. 378 00:23:19,920 --> 00:23:24,620 But there's these worlds on the screen, these fantasy worlds that are amazing, right? 379 00:23:24,620 --> 00:23:27,000 But then we lack that sort of connection. 380 00:23:27,000 --> 00:23:31,960 And I think in the future, there will be more immersive products in a sense. 381 00:23:31,960 --> 00:23:36,760 We see it also with Apple, that you're doing a lot of the goggles and stuff like that. 382 00:23:36,760 --> 00:23:40,680 All tend to go towards this idea of immersion. 383 00:23:40,680 --> 00:23:43,560 And I think that's maybe a trend to probably watch out. 384 00:23:43,560 --> 00:23:48,320 I feel like it'd be really intriguing to see where we go with technology in the next 385 00:23:48,320 --> 00:23:49,440 few years. 386 00:23:49,440 --> 00:23:53,780 And now that we've talked a little bit about the future, here's a question about the past. 387 00:23:53,780 --> 00:23:58,200 Are you seeing any trends or styles that were lost maybe to time or considered out of date 388 00:23:58,200 --> 00:23:59,760 that are coming back? 389 00:23:59,760 --> 00:24:02,160 Yeah, I thought about that one. 390 00:24:02,160 --> 00:24:03,160 It's a little bit difficult. 391 00:24:03,160 --> 00:24:10,960 I guess I think nowadays with everyone being so connected, there's so many micro trends 392 00:24:10,960 --> 00:24:13,720 almost that have a lot of origin in the past. 393 00:24:13,720 --> 00:24:18,400 There's retro, there's art deco, there's all these kind of mixtures nowadays. 394 00:24:18,400 --> 00:24:24,280 It's almost like a global design language in a sense of just, does it look nice? 395 00:24:24,280 --> 00:24:27,800 In a sense of it's not really a trend per se that everyone's following. 396 00:24:27,800 --> 00:24:33,960 Because I think in the last few years, everyone's just been down the minimalist hatch. 397 00:24:33,960 --> 00:24:41,560 With Apple being a leader for the last 15, 20 years of pushing out the white and the 398 00:24:41,560 --> 00:24:46,120 minimalist design and the Dieter Rams kind of language. 399 00:24:46,120 --> 00:24:50,840 And I think that's been sort of the mass design trend. 400 00:24:50,840 --> 00:24:55,600 And then there's a lot of other design trends from more retro starting to the Olivetti typewriter 401 00:24:55,600 --> 00:24:56,600 kind of thing. 402 00:24:56,600 --> 00:25:04,200 Especially in the gaming scene, there's a lot of this very 70s, 60s sort of comeback. 403 00:25:04,200 --> 00:25:09,080 I don't think they're going to stay, but they're niche things that people really buy into. 404 00:25:09,080 --> 00:25:13,960 And that's the thing with we are so connected, these niche trends have actually purpose and 405 00:25:13,960 --> 00:25:14,960 meaning. 406 00:25:14,960 --> 00:25:21,680 And that product design itself has come to more functional being, purpose, rather than 407 00:25:21,680 --> 00:25:25,360 there's an aesthetic trend to it. 408 00:25:25,360 --> 00:25:30,960 And in particular, I think there's no real trend that we're missing. 409 00:25:30,960 --> 00:25:34,880 I think there's just enough people everywhere to buy into different niche. 410 00:25:34,880 --> 00:25:38,680 And so there are companies that are doing that too. 411 00:25:38,680 --> 00:25:44,280 So I'd love to hear some of your thoughts about a quote from a guy named Adam Judge. 412 00:25:44,280 --> 00:25:48,560 He included this quote in his book titled The Little Black Book of Design. 413 00:25:48,560 --> 00:25:54,680 He said, so this is his quote, he said, the alternative to good design is always bad design. 414 00:25:54,680 --> 00:25:57,960 There is no such thing as no design. 415 00:25:57,960 --> 00:26:01,120 So when you hear that statement, what are some of your thoughts? 416 00:26:01,120 --> 00:26:03,720 Yes, I actually haven't read that book. 417 00:26:03,720 --> 00:26:10,040 I haven't either, but I love the quote because it's either one or the other, right? 418 00:26:10,040 --> 00:26:17,440 Basically, it's the same as saying good design goes to heaven and bad design goes everywhere. 419 00:26:17,440 --> 00:26:20,280 And so we had that mantra at university, actually. 420 00:26:20,280 --> 00:26:27,600 A lot of my fellows were always looking at that quote. 421 00:26:27,600 --> 00:26:30,440 And I think it's true. 422 00:26:30,440 --> 00:26:35,600 So I can tell you from personal experience, working with designers, that some designers 423 00:26:35,600 --> 00:26:41,480 who really do it out of compassion, like they're calling almost, they can't stop thinking about 424 00:26:41,480 --> 00:26:43,200 design all day long. 425 00:26:43,200 --> 00:26:44,200 I'm similar to that. 426 00:26:44,200 --> 00:26:47,720 I can't stop thinking about stuff that I've just started, for example. 427 00:26:47,720 --> 00:26:53,740 And the reason for that is because I am really worried about it. 428 00:26:53,740 --> 00:26:56,240 Because as a designer, you have responsibility, say that way. 429 00:26:56,240 --> 00:27:00,400 You have a responsibility because you're giving birth to something new, especially if it's 430 00:27:00,400 --> 00:27:04,360 a product design where you actually work with materials and there's a physical thing coming 431 00:27:04,360 --> 00:27:05,720 out at the end. 432 00:27:05,720 --> 00:27:09,940 So you have a responsibility to really think about what you're doing because in the end 433 00:27:09,940 --> 00:27:16,680 of the day, it's a creation that's going to stay there for a couple of years, maybe longer. 434 00:27:16,680 --> 00:27:21,140 And so when you have that responsibility, you really have to think about the purpose 435 00:27:21,140 --> 00:27:23,080 and the existence of it. 436 00:27:23,080 --> 00:27:27,840 Does it have a reason to be there? 437 00:27:27,840 --> 00:27:33,160 Did it earn the right to be called out into the living world? 438 00:27:33,160 --> 00:27:39,400 And then it's a bit like God, like God created the world and he took time seven days to perfect 439 00:27:39,400 --> 00:27:40,400 it. 440 00:27:40,400 --> 00:27:43,880 And you have the same responsibility in a sense that you need to really look at what 441 00:27:43,880 --> 00:27:46,840 you're doing with it and you have to give it meaning. 442 00:27:46,840 --> 00:27:52,400 And if you don't give it meaning, then you're just ending up with an unconscious choice 443 00:27:52,400 --> 00:28:00,040 that could be good or bad or even worse, maybe end up somewhere even worse. 444 00:28:00,040 --> 00:28:02,080 And that's a matter of responsibility. 445 00:28:02,080 --> 00:28:06,200 And like not a lot of people have responsibility. 446 00:28:06,200 --> 00:28:10,840 That's the other worrying part that some designers will just do it because they just discard 447 00:28:10,840 --> 00:28:12,680 it or get a paycheck maybe. 448 00:28:12,680 --> 00:28:16,880 It's not something that you really do with meaningful purpose. 449 00:28:16,880 --> 00:28:21,440 And if you don't do that, yeah, then you have basically no design and that's bad design. 450 00:28:21,440 --> 00:28:25,880 I love the metaphor of giving birth to a product that I think that's really powerful. 451 00:28:25,880 --> 00:28:28,160 And now moving on to a more reflective question. 452 00:28:28,160 --> 00:28:30,680 What are your thoughts about this statement? 453 00:28:30,680 --> 00:28:33,520 Every part of our life is affected by design. 454 00:28:33,520 --> 00:28:38,840 Yes, in some sense, the thing is that for a lot of people, for the general public, they 455 00:28:38,840 --> 00:28:40,920 never perceive it as such. 456 00:28:40,920 --> 00:28:41,920 And that's the thing. 457 00:28:41,920 --> 00:28:45,420 It's like as a designer, I see the world in a very different way. 458 00:28:45,420 --> 00:28:51,200 It's almost like you see, some people see things that no one else sees, right? 459 00:28:51,200 --> 00:28:56,660 And we, I don't know if it's trained or if it's something that you're born with. 460 00:28:56,660 --> 00:29:03,960 For me, I think I've always had the inclination to analyze what I touch and what I see. 461 00:29:03,960 --> 00:29:08,600 So when I see a product, I automatically go to like, oh, how was this made? 462 00:29:08,600 --> 00:29:09,600 And why is it there? 463 00:29:09,600 --> 00:29:11,880 And like, why is it better? 464 00:29:11,880 --> 00:29:12,880 Stuff like that. 465 00:29:12,880 --> 00:29:16,840 And for the most, for most people, that's not really how they think about it. 466 00:29:16,840 --> 00:29:23,840 For most people, they just like it or they don't like it or it fulfills a certain purpose, 467 00:29:23,840 --> 00:29:27,760 you know, and they don't really understand why. 468 00:29:27,760 --> 00:29:35,760 And so design, good design, of course, touches everyone in the same way as like it's design 469 00:29:35,760 --> 00:29:36,960 intellect almost, right? 470 00:29:36,960 --> 00:29:45,200 It's like you're thinking of design as an intelligent being, right? 471 00:29:45,200 --> 00:29:51,480 And so they are both really great, intelligent designs, and they're just mediocre designs 472 00:29:51,480 --> 00:29:52,480 around the world. 473 00:29:52,480 --> 00:29:55,360 Because like we come back to bad design, right? 474 00:29:55,360 --> 00:30:00,880 And unfortunately, I think most of the time bad design touches us more than good design. 475 00:30:00,880 --> 00:30:05,860 But it's also for the public, I think for the design itself, actually, your greatest 476 00:30:05,860 --> 00:30:10,720 achievement is to come up with a design that the public can just use without even knowing 477 00:30:10,720 --> 00:30:13,000 how it works, but it just works. 478 00:30:13,000 --> 00:30:14,000 That's the goal anyway. 479 00:30:14,000 --> 00:30:20,680 It's sort of like the idea of being there without being there. 480 00:30:20,680 --> 00:30:22,760 And I think that's the main goal of a designer. 481 00:30:22,760 --> 00:30:28,460 If you can achieve that, then I think you're pretty much there. 482 00:30:28,460 --> 00:30:33,640 So this kind of leads us into our one of our last questions of this segment. 483 00:30:33,640 --> 00:30:37,660 Before we get to the top 10 list, which we would love for you to read, we typically ask 484 00:30:37,660 --> 00:30:41,240 for some advice from our guests on the subject that they're talking about. 485 00:30:41,240 --> 00:30:46,240 So what advice would you give the average person, maybe someone who doesn't consider 486 00:30:46,240 --> 00:30:51,560 themselves a designer or doesn't really think about it much, what advice would you give 487 00:30:51,560 --> 00:30:58,440 that person about design or design thinking or just being aware of good or bad design 488 00:30:58,440 --> 00:31:02,640 and how it affects our lives or even the community? 489 00:31:02,640 --> 00:31:06,080 I was thinking about Capstone actually, for example. 490 00:31:06,080 --> 00:31:09,560 I've been judging Capstone for the last three years, I think. 491 00:31:09,560 --> 00:31:14,440 And so I see some really good project and some projects that need a little bit more 492 00:31:14,440 --> 00:31:15,440 help. 493 00:31:15,440 --> 00:31:22,400 So advice in that sense, I would give that it's always good to self-reflect. 494 00:31:22,400 --> 00:31:28,580 It's always good to look at the problem from a point of view where it's serving a meaningful 495 00:31:28,580 --> 00:31:30,240 purpose in a sense. 496 00:31:30,240 --> 00:31:35,860 So for example, I have this metaphor, I read it somewhere, it's like this. 497 00:31:35,860 --> 00:31:42,560 So there was a beggar on the street and then there's a son and a mother and the son is 498 00:31:42,560 --> 00:31:47,840 pointing at the beggar and one mother says, see, you have to work hard to not end up like 499 00:31:47,840 --> 00:31:49,200 this guy. 500 00:31:49,200 --> 00:31:53,920 And then there's another mother says that, see, you have to work hard to help this person. 501 00:31:53,920 --> 00:32:00,480 And I think in a sense, that's also like the way you approach design in a sense of like 502 00:32:00,480 --> 00:32:04,680 not just making it better for the sense of what you think it's better, but really like 503 00:32:04,680 --> 00:32:09,840 reflecting on how this would help another person and the meaning it would give to that 504 00:32:09,840 --> 00:32:10,840 person. 505 00:32:10,840 --> 00:32:13,960 So it's a way to give meaning to your design and it starts with basically asking the right 506 00:32:13,960 --> 00:32:15,320 questions in the first place. 507 00:32:15,320 --> 00:32:22,080 So it takes imagination and creativity, that chaos thing to break into that chaos and pull 508 00:32:22,080 --> 00:32:25,440 out the meaning behind of what you're trying to do. 509 00:32:25,440 --> 00:32:30,720 So that's, I think that's the best kind of thing you can do just to reflect, to look 510 00:32:30,720 --> 00:32:37,880 at yourself, be self-critical first of all, humble yourself in front of what you're doing 511 00:32:37,880 --> 00:32:45,120 and really just trying to have some self instinct, sure, to sort of like asking the right questions, 512 00:32:45,120 --> 00:32:50,240 but then really step back a little bit and really see what you're coming up with is going 513 00:32:50,240 --> 00:32:54,240 to help someone and have a real purpose behind it. 514 00:32:54,240 --> 00:32:59,120 For the last part of advice, I think another interesting way to look at project is to tell 515 00:32:59,120 --> 00:33:05,200 a story, to start really like, that's what we do too in projects and designs, we like 516 00:33:05,200 --> 00:33:09,600 to tell stories because they last, they're going to be around for a while. 517 00:33:09,600 --> 00:33:14,000 And so it makes up for humanity's history. 518 00:33:14,000 --> 00:33:17,920 And I think when you approach a project with a story in mind of like where you came from 519 00:33:17,920 --> 00:33:24,400 and where you want to go, that's also a really great way to look at starting something. 520 00:33:24,400 --> 00:33:26,400 That's really inspiring and that's some great advice. 521 00:33:26,400 --> 00:33:27,860 Thank you so much. 522 00:33:27,860 --> 00:33:32,660 And now as we wrap up this last segment, we'd like to end on a more lighthearted note. 523 00:33:32,660 --> 00:33:35,400 Pan deals with theory of color a lot. 524 00:33:35,400 --> 00:33:39,080 We've put together a top 10 list we'd love for you to read for us. 525 00:33:39,080 --> 00:33:42,800 It's called the top 10 colors rejected by Pantone. 526 00:33:42,800 --> 00:33:47,040 In case our listeners are not familiar with what Pantone is, it's a company that created 527 00:33:47,040 --> 00:33:51,040 a color matching system, which is used by design professionals around the world. 528 00:33:51,040 --> 00:33:52,460 It's very popular. 529 00:33:52,460 --> 00:33:57,480 So without further ado, Mr. Pomi, could you read out our list for us? 530 00:33:57,480 --> 00:33:58,480 Okay. 531 00:33:58,480 --> 00:33:59,480 So I started at the top, right? 532 00:33:59,480 --> 00:34:07,200 10. 533 00:34:07,200 --> 00:34:14,060 Roadkill Grey, a rather morbid name for color, evoking unfortunate roadside scenes. 534 00:34:14,060 --> 00:34:15,060 And then 9. 535 00:34:15,060 --> 00:34:18,880 Cavity Yellow, a color that might make you think of dental problems. 536 00:34:18,880 --> 00:34:19,960 8. 537 00:34:19,960 --> 00:34:24,760 Dandruff White, not the most flattering name for a shade of white. 538 00:34:24,760 --> 00:34:25,760 7. 539 00:34:25,760 --> 00:34:30,200 Zombie Flash, a name that invokes images of the undead and decay. 540 00:34:30,200 --> 00:34:31,200 6. 541 00:34:31,200 --> 00:34:36,480 Bav Bag Blue, a color name that associates with motion sickness and nausea. 542 00:34:36,480 --> 00:34:37,480 5. 543 00:34:37,480 --> 00:34:42,600 Hospital Beige, named after the often dull and inspiring color schemes in hospitals. 544 00:34:42,600 --> 00:34:43,880 4. 545 00:34:43,880 --> 00:34:48,320 Black-Eyed Purple, an unfortunate reference to the discoloration associated with a bruised 546 00:34:48,320 --> 00:34:49,320 eye. 547 00:34:49,320 --> 00:34:51,360 And 3. 548 00:34:51,360 --> 00:34:55,520 Rotten Tomato Red, not the most appetizing name for a color. 549 00:34:55,520 --> 00:34:56,520 2. 550 00:34:56,520 --> 00:35:03,080 Moldy Cheese Green, a name that conjures images of unsightly dark green mold. 551 00:35:03,080 --> 00:35:06,040 And the number one color name rejected by Pantone was... 552 00:35:06,040 --> 00:35:07,040 5. 553 00:35:07,040 --> 00:35:12,440 Baby Diaper Brown, a color name that might remind people of changing a baby's diaper. 554 00:35:12,440 --> 00:35:13,440 And there you have it. 555 00:35:13,440 --> 00:35:15,880 That is some super high quality comedy right there. 556 00:35:15,880 --> 00:35:16,880 Thank you, Mr. Pomi. 557 00:35:16,880 --> 00:35:18,920 Unfortunately, we have run out of time. 558 00:35:18,920 --> 00:35:20,540 Thanks again for joining our show. 559 00:35:20,540 --> 00:35:24,120 It's been fun hearing your story and learning a little bit about your company and what you 560 00:35:24,120 --> 00:35:25,120 do. 561 00:35:25,120 --> 00:35:29,440 And I think that's just some of the philosophy and thinking behind a lot of the design aspects 562 00:35:29,440 --> 00:35:31,080 of your career. 563 00:35:31,080 --> 00:35:32,080 So thank you for that. 564 00:35:32,080 --> 00:35:35,440 Go check out ShakesBankCock or ShakesBKK.com. 565 00:35:35,440 --> 00:35:36,440 Is that right? 566 00:35:36,440 --> 00:35:37,440 Yeah. 567 00:35:37,440 --> 00:35:38,440 That's right. 568 00:35:38,440 --> 00:35:39,440 ShakesBKK.com. 569 00:35:39,440 --> 00:35:42,880 ShakesBKK.com and look for that gaming chair soon. 570 00:35:42,880 --> 00:35:43,880 Right? 571 00:35:43,880 --> 00:35:44,880 Yeah. 572 00:35:44,880 --> 00:35:45,880 It's not our website actually. 573 00:35:45,880 --> 00:35:46,880 I haven't had time to put it up, but it's on IG. 574 00:35:46,880 --> 00:35:49,280 You can just type in Cooler Master Motion One. 575 00:35:49,280 --> 00:35:50,280 Okay. 576 00:35:50,280 --> 00:35:51,280 There you go. 577 00:35:51,280 --> 00:35:52,280 All right. 578 00:35:52,280 --> 00:36:04,440 Thanks for joining us. 579 00:36:04,440 --> 00:36:09,280 As we end this episode, we'd like to say thank you again to Pomi for sharing his insight 580 00:36:09,280 --> 00:36:11,640 and knowledge from the world of design. 581 00:36:11,640 --> 00:36:16,480 It's a good reminder that design helps improve our lives in the present, but design thinking 582 00:36:16,480 --> 00:36:18,760 helps us chart a path into the future. 583 00:36:18,760 --> 00:36:20,720 That's a callback to our quote of the day. 584 00:36:20,720 --> 00:36:25,640 Stay tuned for our next episode as we have another discussion with a professional about 585 00:36:25,640 --> 00:36:27,260 the topic of marketing. 586 00:36:27,260 --> 00:36:32,440 As always, this podcast would not be possible without the hard work and support of our international 587 00:36:32,440 --> 00:36:34,120 student production team. 588 00:36:34,120 --> 00:36:39,840 All music and sound effects are courtesy of Pixabay.com, a vibrant community of creatives 589 00:36:39,840 --> 00:36:43,720 sharing copyright free images, videos, and music. 590 00:36:43,720 --> 00:36:46,120 And we are signing off until next time. 591 00:36:46,120 --> 00:37:06,120 Be your students incorporated because your voice matters.