WEBVTT

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Today on our Tech for Business podcast, we are

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joined by Ven, the Director of Information Security

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at ArmorPoint. Thank you for taking time to be

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here. I really appreciate it. Yeah, of course.

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Thank you so much for having me. Yeah. I should

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have mentioned this is going out during Cybersecurity

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Awareness Month, which when we're recording this

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is still a couple weeks away. But we're talking

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ransomware as a service, like the business model

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of it. So, Ven, can you tell me a little bit

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of what does that mean, ransomware as a service,

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and how it's kind of changing cybersecurity?

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Yeah, definitely. So, ransomware as a service,

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like you said, it's a business model where ransomware

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developers create and sell or lease their malicious

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software to other criminals. They call those

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RAS affiliates. So, ransomware as a service,

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or RAS. So, we have the RAS operators or developers,

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and then we have the RAS affiliate. So the RAS

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operators and developers, they are the ones with

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the high technical coding expertise who create

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the ransomware, but not just the ransomware itself,

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but also the infrastructure to deploy it, to

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manage it. This means monitoring who your victims

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are. This means they provide a payment system

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where victims are able to make their ransom payments.

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And then the RAS affiliates are often individuals

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with less coding skills. They don't have the

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high technical expertise to create ransomware

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themselves, but they usually have other technical

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expertise, things like social engineering. They're

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phishing experts. They may be your traditional

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hacker who's able to infiltrate networks through

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your other technical means. And so they work

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together to... to where the RAS developers create

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the ransomware and the RAS affiliate deploy the

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ransomware. Traditionally, an attack like ransomware

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would all be conducted by a single person or

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maybe a couple people, and they would be responsible

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for the entire attack chain. But now, because

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ransomware as a service is becoming such a growing

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threat, people with less technical expertise

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who are interested for whatever their reason

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in entering the world of cybercrime, that...

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barrier to entry for technology expertise is

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a lot lower now because of this ransomware as

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a service growing. So the RAS developers focus

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on creating powerful tools while the affiliates

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handle the attacks themselves. And this increases

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just the scale and the frequency of ransomware

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campaigns, honestly, worldwide. Yeah. I mean,

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that was going to be my next question was who

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was doing this. But as you're talking, it sounds

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like the speed at which this could be deployed

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is just growing because of this service model,

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which is crazy. Yeah, definitely. The speed is

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one of the big issues, too, is how fast an attack

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can be deployed means that us on the defensive

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side, we have much less time to defend. Yeah.

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So I would love to dive a little bit more into

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some unique issues that this service is creating.

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But I want to touch on who we're talking to today

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because when I think of ransomware, I think of

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like large corporations or people who have a

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lot of data and also have a lot of money being

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the targets. So is this a concern for small businesses

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or is it a concern for specific industries? Who

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are we talking to today? Oh, yeah, this is definitely

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a concern for small businesses. In a lot of ways,

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small businesses are the primary target. Like

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you said, large corporations may have the resources

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to pay a large ransom, but that also means that

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they have more resources to invest in stronger

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cybersecurity defenses. So small businesses often

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lack a dedicated IT security team. They usually

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have less budget for advanced protection. So

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this makes them a much more vulnerable and attractive

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target. Some data reports even show that small

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businesses make up a larger percentage of ransomware

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attacks than large businesses do. And it becomes

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much more threatening because attackers and cybercriminals

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will happily adjust their ransom demands to increase

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the odds of payment. So they'll happily ask for

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less money if it means that you're more likely

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to pay. So it's much easier to ask 10 small businesses

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or demand, I should say. It's much easier to

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demand that small businesses pay $100 ,000 than

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one large corporation demand pays a million dollars.

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Interesting. I'd love to talk a little bit about

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some practical steps. We don't need to go into

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too much of incident response, because that's

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a whole other conversation. But before we do

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that, can we go back to the unique issues that

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ransomware as a service is really causing? We

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talked a little bit about speed. Is there anything

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else that comes to mind that's unique to this

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service that's affecting the cybersecurity world?

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Yeah, I mean, really it's that speed and the

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widespread nature of it. It's the fact that it's

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so much easier for people to execute the attacks

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than ever before. Previously, you might have

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seen malware tools out there, like a malware

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developer might create something and they might

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share it with some of their close friends or...

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their close affiliates the same way that, you

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know, I might find a new tool or a fun new app

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in the app store. And I would send it over to

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you because I'm like, Hey, this is a fun app.

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But now because of more professionalized nature

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of it or the more organized nature of it, it

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becomes more of a, more of a business model,

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honestly. So it becomes, we have more of a tiered

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structure of the developers at the top, and then

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we have the affiliates. They kind of act like,

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let's say salespeople. They're responsible for

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that last mile of, of the sale or the attack

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really. And, and then even beyond that, there's

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a little bit, there is a role that's a little

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bit less spoken of. We call them initial access

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brokers. So we have the RAS developers who develop

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the ransomware, the RAS affiliates who are responsible

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for deploying the ransomware. And then the initial

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access brokers are those who. focus more on gaining

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access to networks. So they might be internal

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threats. They might be people, I don't know,

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disgruntled employees or ex -employees of companies

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who leave their company with credentials that

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they've stolen. Or they're technical hackers

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who focus more on breaking into a network and

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they sell that access to the network to the RAS

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affiliate so that they have access to deploy

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the ransomware further. I keep thinking about

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this business model. I mean, is it kind of the

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same as there are the big hitters and there are

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the small ransomware service businesses and they're

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getting acquired and they're having holiday parties?

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I mean, how deep does this true business model

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go? Yeah, this definitely happens. We've seen

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a new ransomware as a service provider. It's

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funny to use that word, but they really are a

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service provider. Ransom Hub is a new one that

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has launched and we've actually seen them, security

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researchers have actually seen them poaching

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other cyber criminals from other ransomware groups.

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And so the way that the ransomware as a service

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typically works is the RAS developer creates

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the ransomware and then the affiliates deploy

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it and they share the profits. So usually the

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profits have been... About 50 -50. Sometimes

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the developer will take 70%, the affiliate will

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take 30%, but it's that kind of range. But with

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Ransom Hub, we saw them essentially campaign

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and try and poach cyber criminals by offering

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90%. You get to keep 90 % of the ransomware payment

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and it will take 10%. So they really are employing

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legitimate business tactics. Increase their,

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to build their organization. Wow. That's crazy.

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I mean, to have a business model, you must end

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up having a lot of companies that have that end

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up paying out. I mean, can we talk a little bit

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about if you're a business and you are a victim

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of ransomware, sort of what some of those first

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steps you should do? I know everyone's big question

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is, should I pay? Should I not pay? What does

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that look like from a business point of view?

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From a business point of view? Whether or not

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you should pay the ransom, you know, generally

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speaking, law enforcement agencies like the FBI,

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they don't support paying a ransom. I personally

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also don't support paying the ransom because

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it encourages further criminal activity, you

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know, and also it offers no guarantee that your

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data will be returned. You know what, actually

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that traditionally speaking, paying the ransom

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doesn't always guarantee that your data will

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be returned, but this is something that the ransomware

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as a service model has changed. because they

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want to operate more as a legitimate business.

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It actually is more likely that they're going

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to return your data because they don't want to

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be known as a group who, well, we're going to

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pay you, but we're not going to release your

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data. In a sense, they want to build a reputation

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that they're trustworthy, that, hey, you pay

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us, we'll give you your data back. But even still

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with that, government agencies, law enforcement

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agencies definitely don't support paying the

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ransom because of the fact that it encourages

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further business. You know, it further supplies

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the service operators to continue their operations.

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But one of the things that often are the main

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influences to whether or not a business sees

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that ransom, it's usually how critical the data

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is and how available their backups are. Those

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are going to be the biggest influencers on it.

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So if the business has no recent reliable backups

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and the data that is encrypted is essential for

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their operations, A lot of the times, the cost

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of paying the ransom is going to be seen as less

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than the cost of the law of business. Oh, sure.

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It's definitely a slippery slope. There's no

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real one advisement, but the best advisement

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is going to be to be able to respond and recover

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from the ransomware attack without ever having

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to pay the ransom in the first place. Right.

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Right. How quickly do people bounce back from

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a ransomware? Like, how quickly do businesses

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get back up and running? I mean, it depends,

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but... Yeah, it definitely depends. It definitely

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varies. But how quickly a business can bounce

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back mostly relies on how good their backups

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and how available their backups are. If you have

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regular backups that you trust and you've tested

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them and you're able to quickly bounce back and

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restore data that's been lost, that's how quickly...

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you can bounce back from an attack. So if it

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takes weeks to restore that data, it's going

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to take weeks to bounce back. But in some instances,

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if you have backups that can flash back in an

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instant, then it's almost like it never happened.

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Yeah. So we've been focusing a lot on the financial

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part of it, because that's a huge part of this

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conversation. But attacks like this also are

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affecting reputation, compliance, you know? And

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security in general. So beyond that financial,

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what are some concerns about ransomware for businesses?

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A lot of concern, like you said, it's a reputational

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damage. So customer trust is going to be harmed.

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And we are also seeing a lot of focus on the

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supply chain right now. So if you're a service

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provider who contracts your services out to several

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large organizations, and that service provider

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gets knocked out by ransomware. That means all

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those large organizations also lost access to

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that service. We thought that a lot with the

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Change Healthcare breach, where Change Healthcare,

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the division of United Healthcare, they got taken

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down, so their payment processing and access

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to critical data got shut down, which meant that

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smaller providers, small medical providers all

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around the country also lost access to that.

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I actually have a personal connection to this

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particular data. A close friend of mine She is

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a marriage and family therapist and she runs

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a small, she runs a small therapy practice in

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Southern California and healthcare, change healthcare

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was a large portion of her patients, their insurance.

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So because they were taken down, she was unable

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to process the, her patient's pay payments, which

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also meant that her employee's payroll was affected

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and it just created this whole cascading effect.

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Oh my gosh. Yeah. And then reputation, I mean,

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it's so hard. It can be really difficult to come

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back from that. Even when you have all of your

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backups, you have all of your things, everything

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is back into place. I mean, once people kind

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of have that feeling, it's hard to come back.

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Yeah, definitely. I even feel guilty just calling

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out Danger Healthcare and United, because it's

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not necessary. I feel guilty calling them out

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because I'm just perpetuating that reputational

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damage. At the same time, we also do have to

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speak about these real -world examples. They're

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important for us to learn from. I call them out

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not to say, hey, you did a bad thing, but this

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is an example that we can all learn from, really.

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Definitely. And it's come up on our podcast before,

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and we definitely talked about other events that

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we've seen and kind of talked about the importance

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of communication and having not only an incident

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response plan, but a communication response plan

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and being able to have that open communication.

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I mean, maybe you can touch a little bit on how

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important that open communication is in an event

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like this. Yeah, the open communication is huge

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because the response needs to be very fast. The

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attacks are happening much faster, so that means

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our response needs to be much faster. So having

00:14:10.379 --> 00:14:12.879
those open lines of communication between incident

00:14:12.879 --> 00:14:16.860
responders, between staff who may have been affected

00:14:16.860 --> 00:14:19.100
by a ransomware attack, that open communication

00:14:19.100 --> 00:14:21.600
is huge. Say you're a lone employee, you're working

00:14:21.600 --> 00:14:25.059
remote, but your workstation is connected to

00:14:25.059 --> 00:14:28.519
all of your work resources and notice something

00:14:28.519 --> 00:14:31.059
strange on your computer. If you don't know who

00:14:31.059 --> 00:14:35.039
to talk to or who to tell about that, then that

00:14:35.039 --> 00:14:36.980
strange activity is just going to continue happening.

00:14:37.419 --> 00:14:39.840
But if you know exactly who to report, hey, this

00:14:39.840 --> 00:14:42.000
is happening on my computer, can we take a look

00:14:42.000 --> 00:14:44.600
at it? Or what do I do? If that open line of

00:14:44.600 --> 00:14:47.259
communication is there, then response can be

00:14:47.259 --> 00:14:50.039
much faster. And on that line of, or on that

00:14:50.039 --> 00:14:51.480
note of communication, it's also important to

00:14:51.480 --> 00:14:54.039
have backup communication methods because sometimes

00:14:54.039 --> 00:14:56.720
the ransomware attack might take out your initial

00:14:56.720 --> 00:15:00.610
communication method or... maybe themes having

00:15:00.610 --> 00:15:03.230
a service issue or something like that. If you

00:15:03.230 --> 00:15:05.789
don't have backup communication method, then

00:15:05.789 --> 00:15:07.809
that could also hinder your response time as

00:15:07.809 --> 00:15:11.330
well. That is so smart to consider. I hadn't

00:15:11.330 --> 00:15:13.450
even really thought about that, but you're totally

00:15:13.450 --> 00:15:16.570
right. It's true. And, and like even our team,

00:15:16.830 --> 00:15:18.809
we, you know, we have our, we have our traditional

00:15:18.809 --> 00:15:21.250
teams channel, and then we have our, our, our

00:15:21.250 --> 00:15:23.289
email platform. And then I also, we also like

00:15:23.289 --> 00:15:26.600
to keep a backup discord chat. open for our incident

00:15:26.600 --> 00:15:29.659
response just to be sure that should anything

00:15:29.659 --> 00:15:33.139
happen, if there's ever a team's outage or anything

00:15:33.139 --> 00:15:37.139
like that, we have backup just in case. Super

00:15:37.139 --> 00:15:41.320
smart. So coming back to this ransomware as a

00:15:41.320 --> 00:15:44.279
service, and you spoke a little bit about open

00:15:44.279 --> 00:15:49.019
communication, what are other ways in which cybersecurity

00:15:49.019 --> 00:15:52.500
professionals like yourself are adapting to this

00:15:52.500 --> 00:15:56.809
new model that's out there? Oh yeah, so it's

00:15:56.809 --> 00:15:59.110
definitely changing the landscape mostly because

00:15:59.110 --> 00:16:02.370
of how quickly attacks are being deployed. I

00:16:02.370 --> 00:16:04.590
mean, from the defender side, the attack is going

00:16:04.590 --> 00:16:06.909
to look pretty similar to previous. It's going

00:16:06.909 --> 00:16:10.009
to be initial access, be that a phishing email

00:16:10.009 --> 00:16:12.789
or someone stole credentials and they were able

00:16:12.789 --> 00:16:14.730
to access the network and then they deployed

00:16:14.730 --> 00:16:18.690
malware. So part of the problem is how quickly

00:16:18.690 --> 00:16:21.750
they're able to respond to that and how quickly

00:16:21.750 --> 00:16:24.120
the attacks happen. But one of the ways that

00:16:24.120 --> 00:16:27.980
defenders are adapting to it, rather than only

00:16:27.980 --> 00:16:31.320
focusing on simply blocking the attacks and responding

00:16:31.320 --> 00:16:33.220
to things, they're starting to be a little bit

00:16:33.220 --> 00:16:35.419
more proactive with things. So we're increasingly

00:16:35.419 --> 00:16:37.279
using what's called zero trust architecture,

00:16:38.539 --> 00:16:40.440
or sometimes you'd get a zero trust networking

00:16:40.440 --> 00:16:44.539
architecture. And that means that it operates

00:16:44.539 --> 00:16:47.100
off of the principle of never trust, always verify.

00:16:47.370 --> 00:16:50.090
So traditionally, traditional network architecture

00:16:50.090 --> 00:16:52.750
would say that if you're connected to the corporate

00:16:52.750 --> 00:16:56.250
network, if your device is connected to a corporate

00:16:56.250 --> 00:16:59.029
Ethernet, if you're on premises, that means we

00:16:59.029 --> 00:17:01.110
trust you. You have access to everything that's

00:17:01.110 --> 00:17:03.909
on the network. Now with zero trust, it means

00:17:03.909 --> 00:17:06.329
that regardless of what network you're connecting

00:17:06.329 --> 00:17:10.069
from, regardless of what your device ID is, you're

00:17:10.069 --> 00:17:12.789
always going to have to verify who you are and

00:17:12.789 --> 00:17:15.650
that you are who you say you are and that you...

00:17:15.549 --> 00:17:18.150
have legitimate access to whatever you're trying

00:17:18.150 --> 00:17:20.809
to access, be that a critical application for

00:17:20.809 --> 00:17:23.690
business use, be it administrative functions,

00:17:24.049 --> 00:17:27.029
if it's HR files, things like that. And then

00:17:27.029 --> 00:17:29.450
in that same vein, we're also more increasingly

00:17:29.450 --> 00:17:33.650
using micro segmentation within a network. So

00:17:33.650 --> 00:17:36.769
micro segmentation is making sure that each department

00:17:36.769 --> 00:17:40.670
really has a specific segment of the network.

00:17:41.589 --> 00:17:43.890
So HR will have different a different section

00:17:43.890 --> 00:17:46.130
of the network than finance and they'll have

00:17:46.130 --> 00:17:48.269
a different section of the network than R &D

00:17:48.269 --> 00:17:52.069
and so on and so forth. So that means that you

00:17:52.069 --> 00:17:54.789
only have access to what you need access and

00:17:54.789 --> 00:17:56.869
we call that the principle of life privilege.

00:17:57.170 --> 00:17:59.150
So you're only going to have access to what you

00:17:59.150 --> 00:18:03.230
actually need to access. Yeah, I'm going to move

00:18:03.230 --> 00:18:07.450
a little bit forward in an or like higher level

00:18:07.450 --> 00:18:11.589
in this conversation. We talk a lot or are excited

00:18:11.589 --> 00:18:15.609
about AI. So I'd love to talk a little bit about

00:18:15.609 --> 00:18:19.710
what the changes in AI and all these new amazing

00:18:19.710 --> 00:18:23.230
tools, how they're sort of helping with that

00:18:23.230 --> 00:18:26.789
attack and defend from your point of view. Yeah.

00:18:27.230 --> 00:18:30.029
So attackers are definitely using AI. Well, we're

00:18:30.029 --> 00:18:32.529
definitely using AI on both sides of the battle.

00:18:32.990 --> 00:18:35.690
Attackers are using it more to create more believable

00:18:35.690 --> 00:18:39.289
phishing emails. So that old adage of, you know,

00:18:39.289 --> 00:18:41.589
if there's typos, then it's definitely a scam.

00:18:41.829 --> 00:18:44.670
That doesn't really apply anymore because a generative

00:18:44.670 --> 00:18:47.390
AI is much more able to create more believable

00:18:47.390 --> 00:18:50.289
phishing emails. Not just with grammatical errors,

00:18:50.490 --> 00:18:54.609
but also AIs to scan social media to see how

00:18:54.609 --> 00:18:57.569
what someone's communication habits are. And,

00:18:57.670 --> 00:19:00.849
you know, it's more able to recreate or copy

00:19:00.849 --> 00:19:03.369
someone's communication style and specifically,

00:19:03.369 --> 00:19:06.089
you know, what types of words they use, what

00:19:06.089 --> 00:19:08.029
types of punctuation they use, things like that.

00:19:08.200 --> 00:19:10.579
And then AI is also being used to automate parts

00:19:10.579 --> 00:19:13.880
of the attack chain, so it's able to deploy and

00:19:13.880 --> 00:19:16.039
send out phishing emails at a much greater speed.

00:19:16.859 --> 00:19:19.380
And then on the defense side, we're also leveraging

00:19:19.380 --> 00:19:22.859
AI to do more real -time threat detection. So

00:19:22.859 --> 00:19:26.059
AI is much quicker at analyzing huge amounts

00:19:26.059 --> 00:19:28.940
of data than any human analyst or any group of

00:19:28.940 --> 00:19:31.220
human analysts would be able to do. And then

00:19:31.220 --> 00:19:34.279
we're also able to automate responses. So things

00:19:34.279 --> 00:19:37.349
like quarantining an infected endpoint, before

00:19:37.349 --> 00:19:40.369
the ransomware can spread. Things like that are,

00:19:40.369 --> 00:19:42.930
are how we're utilizing AI, but it's definitely

00:19:42.930 --> 00:19:45.750
changing and it's changing fast. I just saw something

00:19:45.750 --> 00:19:50.950
this morning. One of the new AI models has, is

00:19:50.950 --> 00:19:53.369
much better at creating the deep fake technology.

00:19:53.630 --> 00:19:56.849
It's, it's AI actor type. It's, you know, it's

00:19:56.849 --> 00:19:59.190
an AI actor where, you know, me on a webcam,

00:19:59.190 --> 00:20:00.869
it's going to change my face. It's going to change

00:20:00.869 --> 00:20:05.160
my body. And up until recently. our defense,

00:20:05.700 --> 00:20:08.160
our recommendation for defending against deep

00:20:08.160 --> 00:20:11.119
fake interviews like that would be, you know,

00:20:11.240 --> 00:20:14.059
have the, have, have the interviewee stand up,

00:20:14.220 --> 00:20:15.839
have them wave their hand in front of the camera,

00:20:16.440 --> 00:20:18.880
because previously AIs would be able, you know,

00:20:18.960 --> 00:20:21.039
you'd be able to spot a little bit of blurriness

00:20:21.039 --> 00:20:23.359
in the eyes, you know, the hand might move weird,

00:20:23.799 --> 00:20:26.400
but this new, new developments in AI are making

00:20:26.400 --> 00:20:29.190
that much more believable. It kind of tricked

00:20:29.190 --> 00:20:32.329
me out this morning, seeing this, this AI actor

00:20:32.329 --> 00:20:36.609
and it was, it was really good. Yeah. You know,

00:20:36.670 --> 00:20:38.990
it's, and it's getting better. So it's moving

00:20:38.990 --> 00:20:42.289
fast. So it, it is, it is a little bit unsettling

00:20:42.289 --> 00:20:45.730
if I'm being honest, but it's also, it's also

00:20:45.730 --> 00:20:50.519
true that As AI continues to develop on the attacker

00:20:50.519 --> 00:20:53.359
side, we're continuing to develop AI on the defense

00:20:53.359 --> 00:20:55.960
side. You know, using AI tools could conduct

00:20:55.960 --> 00:20:59.940
live scanning of an interview today. Hey, you

00:20:59.940 --> 00:21:03.779
know, this is unlikely to be an AI actor, an

00:21:03.779 --> 00:21:07.859
AI generated video, things like that. So it's

00:21:07.859 --> 00:21:11.460
developing fast, but on both sides. Yes. I've

00:21:11.460 --> 00:21:15.119
heard some IT professionals that I work with

00:21:15.119 --> 00:21:19.059
who To combat some of that stuff. They almost

00:21:19.059 --> 00:21:23.779
to go backward in technology for example They

00:21:23.779 --> 00:21:27.480
will just have like a code word that they will

00:21:27.480 --> 00:21:30.339
use and they'll be just say the code word You

00:21:30.339 --> 00:21:33.819
know because yeah, even some of that simplified

00:21:33.819 --> 00:21:38.299
ideas or technology Kind of works. I mean, I

00:21:38.299 --> 00:21:39.900
don't know if you have anything like that that

00:21:39.900 --> 00:21:42.740
you do or that you could think of No, definitely

00:21:42.740 --> 00:21:45.210
that that that subject actually came up with

00:21:45.210 --> 00:21:48.069
in our team recently and, and it feels so, it

00:21:48.069 --> 00:21:50.910
feels so like 1950s spy movie, like what's the

00:21:50.910 --> 00:21:52.470
secret password, you know, what's the, what's

00:21:52.470 --> 00:21:55.450
the, but it's, it really is kind of the, the

00:21:55.450 --> 00:21:58.309
way that it's one of the best ways that we can

00:21:58.309 --> 00:22:01.009
defend against it right now is, is that your

00:22:01.009 --> 00:22:03.509
team has a daily or weekly code word and you

00:22:03.509 --> 00:22:05.589
have to start a meeting with this code word or

00:22:05.589 --> 00:22:10.470
you start an interview with that specific passphrase

00:22:10.470 --> 00:22:13.319
or, you know, things like that or. So it definitely

00:22:13.319 --> 00:22:14.819
feels that way. It definitely feels like we're

00:22:14.819 --> 00:22:17.160
going back a little bit, but it's kind of nice

00:22:17.160 --> 00:22:20.660
in a way in that like one of the recommendations

00:22:20.660 --> 00:22:23.119
that I have now is if you don't trust whether

00:22:23.119 --> 00:22:26.319
or not a message coming to you is legitimate,

00:22:27.700 --> 00:22:29.619
one of the best ways to verify that is to see

00:22:29.619 --> 00:22:31.980
the person in person. So it kind of bringing

00:22:31.980 --> 00:22:36.660
us back to an in -person and a more human connection

00:22:36.660 --> 00:22:39.740
than we had before. So there is a bright side,

00:22:39.859 --> 00:22:44.279
there is a silver light. However, however, I

00:22:44.279 --> 00:22:47.579
don't know, however, however, I don't know, campy

00:22:47.579 --> 00:22:50.200
or silly it may feel to have that task phrase.

00:22:50.779 --> 00:22:53.980
It really is effective. Yeah, it did. Yeah, it

00:22:53.980 --> 00:22:58.759
for sure is. That's so funny. So to close out,

00:22:58.819 --> 00:23:00.900
I'd love to talk a little bit because we like

00:23:00.900 --> 00:23:04.200
to give advice on this podcast to make sure that

00:23:04.200 --> 00:23:06.579
businesses have some action steps. Are there

00:23:06.579 --> 00:23:10.509
any kind of practical? everyday steps that businesses

00:23:10.509 --> 00:23:14.970
can easily do right now to risk being targeted

00:23:14.970 --> 00:23:20.309
or to just kind of improve that defense of their

00:23:20.309 --> 00:23:23.529
security? Yeah, I wouldn't say that there's anything

00:23:23.529 --> 00:23:25.970
that businesses could do to reduce the target.

00:23:26.569 --> 00:23:30.529
It's kind of a theory, not a theory, it's kind

00:23:30.529 --> 00:23:32.430
of a philosophy within cybersecurity that it's

00:23:32.430 --> 00:23:34.410
not a matter of if you get attacked, it's more

00:23:34.410 --> 00:23:37.759
a matter of when. So the best strategy that you

00:23:37.759 --> 00:23:41.259
can have is great defense. So making sure that

00:23:41.259 --> 00:23:43.720
you focus on resilience. So that means, firstly,

00:23:43.920 --> 00:23:46.500
implementing a robust and regularly tested backup

00:23:46.500 --> 00:23:48.599
strategy and recovery plan, that's going to be

00:23:48.599 --> 00:23:50.819
huge. So making sure that your critical files

00:23:50.819 --> 00:23:55.130
or your entire network is backed up. and able

00:23:55.130 --> 00:23:58.490
to be restored as quickly as possible and that

00:23:58.490 --> 00:24:00.569
you regularly test it to make sure that it's

00:24:00.569 --> 00:24:03.029
effective. That's huge. And then there's also

00:24:03.029 --> 00:24:07.170
the 3 -2 -1 rule. So the 3 -2 -1 rule advises

00:24:07.170 --> 00:24:09.930
you to maintain three copies of your data and

00:24:09.930 --> 00:24:12.450
store those copies on two different types of

00:24:12.450 --> 00:24:15.150
media and keep at least one of those copies on

00:24:15.150 --> 00:24:18.579
an off -site location. So that just helps to

00:24:18.579 --> 00:24:21.319
ensure that, you know, your backups remain secure,

00:24:21.319 --> 00:24:23.460
because that's going to be one of the first things

00:24:23.460 --> 00:24:27.859
that ransomware attackers will target, is your

00:24:27.859 --> 00:24:29.700
backup strategy. So to make sure that you're

00:24:29.700 --> 00:24:32.660
not able to restore from that. Second, enforce

00:24:32.660 --> 00:24:34.500
multi -factor authentication on all critical

00:24:34.500 --> 00:24:37.400
accounts. Really all accounts possible. Personal,

00:24:37.660 --> 00:24:39.819
professional, multi -factor authentication is

00:24:39.819 --> 00:24:42.579
going to be huge. There are still some ways around

00:24:42.579 --> 00:24:44.880
it, but it's not, it's still one of the best

00:24:44.880 --> 00:24:47.630
ways to make sure that your critical account

00:24:47.630 --> 00:24:50.609
stays secure. And then the biggest thing for

00:24:50.609 --> 00:24:52.450
me, I'm always going to be an advocate for this,

00:24:53.150 --> 00:24:55.589
is conduct regular employee cybersecurity training.

00:24:56.049 --> 00:24:59.309
Cybersecurity awareness is huge. Human error

00:24:59.309 --> 00:25:02.750
and through things like phishing attacks, even

00:25:02.750 --> 00:25:06.029
something as simple as misplacing your work device,

00:25:06.549 --> 00:25:08.710
the human vector is the primary attack vector.

00:25:08.869 --> 00:25:10.710
That's why social engineering is such a huge

00:25:10.710 --> 00:25:13.579
thing. conducting regular cybersecurity awareness

00:25:13.579 --> 00:25:15.460
training to make sure that everybody knows what

00:25:15.460 --> 00:25:17.920
to look out for. That's going to be huge. And

00:25:17.920 --> 00:25:20.319
I feel like that there's a lot of development

00:25:20.319 --> 00:25:23.220
and there's a lot of progress that can be made

00:25:23.220 --> 00:25:27.519
in the security awareness realm. Traditionally,

00:25:27.700 --> 00:25:30.940
you might see once a year, cybersecurity awareness

00:25:30.940 --> 00:25:33.839
training or even one cybersecurity awareness

00:25:33.839 --> 00:25:35.759
training at your onboarding and you know, that's

00:25:35.759 --> 00:25:38.079
it. And it covers the basics of like, this is

00:25:38.079 --> 00:25:39.779
what a phishing email looks like. This is how

00:25:39.779 --> 00:25:42.200
to set a strong password. These are safe browsing

00:25:42.200 --> 00:25:45.359
techniques, but I think that security awareness

00:25:45.359 --> 00:25:48.279
training needs to evolve to where we're sharing

00:25:48.279 --> 00:25:51.640
with all employees at all levels. These are the

00:25:51.640 --> 00:25:53.720
threads that are on the landscape. This is how

00:25:53.720 --> 00:25:55.460
it affects the business. This is how it affects

00:25:55.460 --> 00:25:57.799
you in your personal life. And this is how these

00:25:57.799 --> 00:25:59.819
are ways that you can protect yourself. And that's,

00:25:59.819 --> 00:26:03.099
that's one of the things is it's with the advancement

00:26:03.099 --> 00:26:06.000
of remote work and with cloud infrastructure

00:26:06.000 --> 00:26:09.039
and just how vast the landscape, the attack landscape

00:26:09.039 --> 00:26:12.660
is. It means that a cyber security attack does

00:26:12.660 --> 00:26:15.700
not only affect a business. It can also affect

00:26:15.700 --> 00:26:18.599
your personal life as well. So like my friend

00:26:18.599 --> 00:26:21.279
who ran her business and was unable to process

00:26:21.279 --> 00:26:24.380
payment for her employees, that affected a whole

00:26:24.380 --> 00:26:28.200
bunch of people. And it was strictly a business

00:26:28.200 --> 00:26:30.799
attack and it didn't even happen to her practice.

00:26:31.759 --> 00:26:33.920
So that's huge. Definitely a security awareness.

00:26:34.140 --> 00:26:35.880
I like that you kind of wrapped it back around

00:26:35.880 --> 00:26:38.500
to that communication too and that training and

00:26:38.500 --> 00:26:42.920
that human element is huge. As we close out here,

00:26:42.940 --> 00:26:44.839
I want to give you an opportunity to share anything

00:26:44.839 --> 00:26:47.940
else that you didn't get to. And then I'd love

00:26:47.940 --> 00:26:53.420
to close out with sort of what 2026 or what five

00:26:53.420 --> 00:26:55.819
years from now, maybe what 10 years from now,

00:26:56.140 --> 00:26:58.839
this ransomware as a service is going to start

00:26:58.839 --> 00:27:02.579
looking like. Yeah, definitely. I think that

00:27:02.579 --> 00:27:05.839
ransomware as a service on the defender side,

00:27:06.420 --> 00:27:10.380
it's going to look the same. It's going to look

00:27:10.380 --> 00:27:16.480
like attacks. They might be more organized. On

00:27:16.480 --> 00:27:19.660
the defender side, like the ransomware, it's

00:27:19.660 --> 00:27:22.339
gone beyond just a simple ransom note on your

00:27:22.339 --> 00:27:24.319
device that says, ha ha, we've locked all your

00:27:24.319 --> 00:27:27.640
files. Send this many Bitcoin to this wallet

00:27:27.640 --> 00:27:30.569
or else. You know, and it, it gotten much more

00:27:30.569 --> 00:27:33.390
advanced where now they have dark web websites

00:27:33.390 --> 00:27:35.130
where they'll point you to, and you'll be able

00:27:35.130 --> 00:27:37.730
to chat live with a representative from the ransomware

00:27:37.730 --> 00:27:40.829
as a service operator to say, to even negotiate,

00:27:41.369 --> 00:27:44.049
to, to ask for more time. You know, there's a

00:27:44.049 --> 00:27:46.910
whole customer service or victim service, I guess.

00:27:47.250 --> 00:27:49.170
There's a, there's a whole service operations

00:27:49.170 --> 00:27:52.849
line there. And then one of the bigger trends

00:27:52.849 --> 00:27:54.829
that I feel like businesses should look out for,

00:27:55.130 --> 00:27:57.329
there's an increase in what we call double extortion

00:27:57.329 --> 00:28:00.390
attacks. So criminals are not only encrypting

00:28:00.390 --> 00:28:02.710
data and demanding ransom, they're also stealing

00:28:02.710 --> 00:28:05.329
that data so that if the ransom is not paid,

00:28:05.390 --> 00:28:08.869
now they're threatening to release the data publicly,

00:28:09.470 --> 00:28:12.269
you know, cause more reputational harm or just

00:28:12.269 --> 00:28:14.089
sell the data in the first place, which will

00:28:14.089 --> 00:28:16.049
lead to further ransomware attacks or further

00:28:16.049 --> 00:28:20.970
cyber attacks. Double extortion, it made tougher

00:28:20.970 --> 00:28:24.250
because of how quickly technology is advancing

00:28:24.250 --> 00:28:27.220
and particularly internet speed. Because the

00:28:27.220 --> 00:28:30.880
internet is so fast, because we have 5G and the

00:28:30.880 --> 00:28:34.019
speed of the internet is evolving quickly, that

00:28:34.019 --> 00:28:36.539
means that they're able to steal larger amounts

00:28:36.539 --> 00:28:40.259
of data much faster. And devices are able to

00:28:40.259 --> 00:28:44.799
encrypt data much faster than before. I think

00:28:44.799 --> 00:28:49.200
we remember an hour or... is to have to leave

00:28:49.200 --> 00:28:51.980
a download overnight. So that download one music

00:28:51.980 --> 00:28:54.500
video, you know, I don't, I might be aging myself,

00:28:55.000 --> 00:28:59.980
but yeah, it's so much faster now. You can download

00:28:59.980 --> 00:29:03.140
a block of data in a blink of an eye with these

00:29:03.140 --> 00:29:05.779
internet speed. So this makes double extortion

00:29:05.779 --> 00:29:08.640
that much more threatening where they can, they

00:29:08.640 --> 00:29:11.640
don't even need to send through the company data

00:29:11.640 --> 00:29:14.220
to find the key important stuff. They can just

00:29:14.220 --> 00:29:15.680
say, Hey, I'm going to take this whole block

00:29:15.680 --> 00:29:19.369
and I'm going to do it later. You know, so that's

00:29:19.369 --> 00:29:22.609
definitely a big, a big threat to deal with.

00:29:22.869 --> 00:29:24.910
So that's where, that's where initially defending

00:29:24.910 --> 00:29:27.930
yourself to begin with, you know, keeping that

00:29:27.930 --> 00:29:30.490
human attack vector, making sure your employees

00:29:30.490 --> 00:29:32.950
are trained to spot these things so that to stop

00:29:32.950 --> 00:29:36.029
the ransomware attack in the first place. That's

00:29:36.029 --> 00:29:40.150
going to be huge. Yeah, for sure. Anything else

00:29:40.150 --> 00:29:43.250
that we didn't cover that you would like to share?

00:29:44.369 --> 00:29:47.279
You know, I'd say. Looking forward, the best

00:29:47.279 --> 00:29:50.299
piece of advice I could give is to treat cybersecurity

00:29:50.299 --> 00:29:54.480
as a core business function and a strategic investment.

00:29:54.779 --> 00:29:58.079
It's not an IT expense. It's not something that

00:29:58.079 --> 00:30:03.019
you have that good budget and try and find the

00:30:03.019 --> 00:30:05.099
chief provider. I mean, of course you're going

00:30:05.099 --> 00:30:08.059
to want to find the most or works best for your

00:30:08.059 --> 00:30:11.690
revenue for those numbers. But the key is treating

00:30:11.690 --> 00:30:14.730
it as a core business function and not just an

00:30:14.730 --> 00:30:18.710
arm of the IT department. So making sure that

00:30:18.710 --> 00:30:20.990
treated as something important to the business,

00:30:21.049 --> 00:30:23.309
as something that's core to the business, that's

00:30:23.309 --> 00:30:25.650
investing in ongoing employee training, conducting

00:30:25.650 --> 00:30:28.710
regular tabletop exercises, test the risk bond.

00:30:29.329 --> 00:30:32.089
And then like we said, ensuring that your data

00:30:32.089 --> 00:30:36.650
backups are strong and that they are functioning

00:30:36.650 --> 00:30:40.130
as they should be. That's going to be... huge

00:30:40.130 --> 00:30:43.509
for your defense. And then yeah, just building

00:30:43.509 --> 00:30:45.750
that culture of cybersecurity. That's, that's

00:30:45.750 --> 00:30:49.269
huge. You know, by investing in cybersecurity

00:30:49.269 --> 00:30:51.470
awareness screening for all your employees, by

00:30:51.470 --> 00:30:54.509
ensuring that that open communication path is

00:30:54.509 --> 00:30:56.690
there for people to report something that's a

00:30:56.690 --> 00:30:58.289
little fishy or something that's a little off

00:30:58.289 --> 00:31:01.250
on their device or, or what have you, that's

00:31:01.250 --> 00:31:03.730
going to build a stronger culture of cybersecurity

00:31:03.730 --> 00:31:07.029
where people are watching out now. And, and that

00:31:07.029 --> 00:31:09.859
just makes it that much harder for for an attack

00:31:09.859 --> 00:31:13.140
to take place. This is a great way to start Cybersecurity

00:31:13.140 --> 00:31:15.920
Awareness Month, but it's not just a month. It's

00:31:15.920 --> 00:31:18.740
all year and it should be integrated into all

00:31:18.740 --> 00:31:21.960
pieces of your business. So we love it. Thank

00:31:21.960 --> 00:31:24.200
you so much for joining us today. I really appreciate

00:31:24.200 --> 00:31:26.259
it. Of course, thank you so much for having me.

00:31:26.660 --> 00:31:30.019
I really enjoy it. Thank you for joining us today.

00:31:30.460 --> 00:31:32.819
If you enjoyed this topic, please let us know.

00:31:33.039 --> 00:31:36.900
Like, subscribe, or reach out to us at info at

00:31:36.900 --> 00:31:41.599
cit -net .com or head out to our website cit

00:31:41.599 --> 00:31:46.140
-net .com slash podcast. We'll be back next week

00:31:46.140 --> 00:31:47.480
with an all new episode.
