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So today we're joined by Andy, our senior customer strategy advisor who will be

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discussing strategic engagement. So just sharing a little bit about a month ago,

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we had our annual tech fair where you spoke about strategic engagement. So I was

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hoping you would start with just a little level set. What are we, for people who

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didn't attend that session, what are we talking about today? Absolutely. No,

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strategic engagement, probably the closest analogy you can make that

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potentially maybe other partners offer is virtual CIO. So it's very similar type

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of service and type of advice and consulting as that virtual CIO type

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service. At CIT we call it strategic engagement because it's a little bit

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different flavor even though some of the deliverables might end up being the

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same. What we try to do at CIT with strategic engagement and it's a service

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that's only available to our managed services customers. So if you have any

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questions about it, you want to know more, please reach out to an account

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manager to get more information about for your company. But what we're trying to

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do is help our customers plan and look ahead for a couple things. One,

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for general IT budgeting because one of the biggest headaches, especially

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management and C-level tend to have is something breaks and now you've got to

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hand over a check for a really large sum of money that you weren't planning on.

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So not just being there as a sales resource because our customers already

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have a sales contact with CIT, but trying to be that strategic person that can help

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them look a year, three, five years down the road and not only look at things like

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hardware because obviously those hardware tend to have a little bit of a

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predictable cycle. You know about how long a laptop is going to last, you know

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about how long a server or firewall those types of things are going to last.

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So those are relatively simple but also making sure we get those things on the

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radar but also start talking about other things as people mature in their

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journey as far as mitigating risk which is one of the other things we try to

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help our customers do. Let's bring that risk level down as low as we possibly can.

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Can we get it to zero? Probably not. There's always going to be some factor of

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risk in there and it may just be a thing where a customer has budget

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concerns. You know we'd love to do these things that you're recommending Andy but

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we can't do them all next year so we got to help them identify okay well let's

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just pick off this one first and go from there and really try to help them get a

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plan for if you want to get from point A to point B on that maturity level and

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reducing risk how do we help them do that so they can plan it out. They can see it

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on a spreadsheet or some kind of planning tool and feel comfortable that

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we're not just trying to you know send our flavor of the month at them and have

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them buy it but really look at what can benefit their program. What does it mean

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and where does it all fit in the landscape as I'm sure many of you have

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heard some of the podcasts that our cybersecurity team does there are a lot

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of tools out there so one of the challenges for that team and our team

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is letting customers know where does this stuff all fit in the landscape and

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we might not necessarily have the answer as a customer strategy advisor but

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bringing in that subject matter expert to really help them get the feel for where

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does this fit because we have this tool in that tool and do all those sorts of

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things. One of the other things we do as part of strategic engagement is really

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be that advocate for the customer. If there's any type of service issue or a

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thing that they need help with we're there to advocate internally at CIT on

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their behalf to make sure that they get resolution that the customers are having

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a good experience with CIT and if there's any type of issue that we stay on top of

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it now we get resolved as soon as possible so those that's primarily kind

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of in a nutshell what what what strategic engagement is doing so we're

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helping with planning we're trying to mitigate risk and we're also being an

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advocate for the customer. I love it that's that's I feel like you answered a

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lot of my questions which is so great I'm still gonna pose them to you because

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we got some audience questions from our tech fair so I just want to thank those

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listening who sent those in and the first one is sort of so we talked about

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strategic engagement which seems like this huge umbrella of all these

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different things what really makes that different than like a traditional you

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know approach that other companies are doing. Sure a lot of times that that

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virtual CIO tends to be a third party so sometimes they offer it and

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it's so it's kind of a fine line that we have to walk is that we're trying to be

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a consultant and an advisor for our customers but at the same time they're

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a customer of us they're already you know are we gonna recommend our own

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solutions well sure is it the Fox watching the hand house you can look

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you can look at it that way you know so but what we're trying to do is we're

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trying to give them honest advice and not just be a salesperson to them we

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really want to try to give them good advice on where they're going and what

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the right tools are and really try to be that's that that advocate and that

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advisor a trusted advisor for them really just not just someone they can you know

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go get a third-party consultant and you know come in and do that stuff for them

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we're trying to really get that partnership with our customers to help

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them advocate for for whatever their needs are and help them reduce that risk

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for sure so when you sit down and talk to these companies or these meetings

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sort of start rolling what are those common challenges that you're seeing a

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lot of companies or businesses bring to the table no great great question so

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short-term what we're seeing a lot of is is budgeting there some customers kind

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of have some little bit of trepidation they're not really sure what's coming

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just as far as the economy in general in 2024 so we're trying to be sensitive to

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that even though their customer really may have some some glaring needs or some

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glaring gaps some some risk items that that really are front and center but

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they may be worried about budgeting they don't want to extend too far that type

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of thing they really want to do right by themselves too so one of that one of

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the challenges we are facing it is is getting customers to adopt things that

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they that they need or can help them reduce risk be more secure whatever

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those things are but because of some of that uncertainty that they that they

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feel they see some those things can kind of move slow and that's and that's

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common so it kind of ties back to we were talking about four about you know

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budget tends to be a considerable budgets always a concern regardless of yeah you

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know the economy people you know money it makes it makes a difference we got to

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be conscious of that and paying attention to a budget in particular the

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normal cycles of the economy you know that's ups its downs and people are

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worried that there's gonna be a big one potentially next year so we do we know

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what's gonna happen of course and I can't see in the future but we try to be

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be sensitive to that and even we're recommending things you know we can say

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okay even if we're looking at this not necessarily for next year let's at least

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get it on the roadmap for that following year or if something changes next year

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perhaps we can move that up from a 2025 item to a late in the year 2024 and we

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can be flexible that way so that's probably the most common challenge they

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face one of the other ones is getting pushed back from their their decision

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makers we may have a decision maker on our regular calls with us we hope that

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we do it depends on the the type of meeting it is if we're just doing a

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regular meeting to make sure we're staying on top of any potential service

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items you may not have a decision make you may have someone who's who it falls

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under their purview that's normal thing when you get to a maybe a monthly talk

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you same type of thing we could be handling operational things checking in

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on projects but we may do and be looking at other items that are

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strategic when we get to our regular strategic business reviews where we're

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taking that bigger picture and really trying to plan ahead we really hope to

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have the decision makers in there because one of the common feedback we get is

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that our primary contact is gonna say you know I really think we need to do this

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but I'm really having trouble getting that approved you know on that sea level

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above me and then and part of it sometimes is just education stating the

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case and really as we're talking about the previous question how do all these

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tools fit into the landscape and you just just sending me you know the next product

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my way no we're really looking at trying to do right by you and get the right fit

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for you based on your environment the size of organization you are so that's

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probably one of the biggest challenges is getting that adoption and overcoming

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some of those barriers like you know something as simple as MFA oh gosh my

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users won't go for it it's such a change for them it's like well yeah that it will

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be a change for them but you know the last thing we want to do is heaven forbid

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have some type of incident because someone was a stubborn that they couldn't

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change their process right and you know we all know what happens when other

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customers that don't have MFA and what the type of things that can happen as we

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read about in the news so it's getting that adoption getting customers who are

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saying you know we know we need this we're gonna move forward with it we're

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gonna help our our users educate them on what that process changes as if there is

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one so that way that transition or whatever that new tool is or the the

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right fit is it's a little bit easier transition than just dropping something

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on and so you kind of led into one of my you know future questions when you're

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talking about reviews you know we hope to have these you know x y and z sitting

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at the table and we did have a specific questions about who should be at that

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review you know how often is that review happening our texts should it admin be

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there should C level be there could you go into a little bit more detail about

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that specifically absolutely so we have our regular calls our weekly a monthly

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something like that we don't necessarily have to have the the top-end

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decision-makers your C level your president CFOs we don't have to if they

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want to be involved they're more than welcome to but we really want them

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whenever possible to be a part of those strategic business reviews and should we

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have tech people in there as well absolutely and the reason for that is

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you know I could talk to a customer and say you know this is really something we

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highly recommend it is a definitely a need for your organization they might the

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first thing they'll do is turn to their trusted technology person within the

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company and say you know what do you think of this stuff that CIT is telling

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me and he or she might say yep I'm gonna complete agreement with it or yes but

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here are some challenges we'll face or they might you know sure that could they

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say no I don't think we need that right now but we should put that on the road

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map for you know next quarter next year whatever it might be so it is really

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important to have those people involved because otherwise you did your day-to-day

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contact the last you want to do is feel like you're just jumping right over them

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that they're not important that they're all it's everyone's part of the process

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both this the team at CIT we want to have the right technical people when it

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when it's appropriate in those meetings same thing with the customer we want the

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technical people they're involved when it makes it when it's when it's appropriate

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just to make sure that if there are any questions about how something fits in

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their environment that they can talk to their trusted advisor whether it's a CIT

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person or someone internal to their organization so that's that that's kind

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of my thoughts on that we what some of our best relationships with customers

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tend to be when there is some type of internal IT presence there doesn't

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necessarily need to be someone the level of an IT director and IT manager could

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be simply someone who's a desktop support specialist or a subject matter

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expert on the core app that the company uses because they're gonna know more

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about it than we believe we might we might be familiar with it on a high level

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but this person really knows how it works within their organization so it's

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great to have that partnership too so we all want to make sure that we include

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them in those reviews when it's appropriate. Definitely that's awesome.

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To one last question then I'll kind of open it up if you there's anything else

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you want to share we had an audience question about what are kind of the

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biggest trends or what are the biggest kind of like focus that's happening out

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there in my second part to that is what should be the focus so what right

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trends and focus are you seeing and then what should they be focusing on

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maybe it's the same different I don't know. They kind of tend to go in and part

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of it's yeah part of it is is tied to risk so some of that the trends we're

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seeing is people moving to the cloud and and why is that a trend well part of

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it's that it allows them to not necessarily worry as much about their

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and on-premise infrastructure they might maintain some type of small footprint

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and that's perfectly okay but part of it is when it's on-premise then you got to

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worry about making sure that it gets updated maintain if it if it if it goes

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down or your power goes out in your building and yeah the UPS helped you

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power it down safely but a physical person has to go and go turn it back on

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or address it or put hands on it and if you don't have that internal staff you're

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calling someone like CIT to come in and give you a hand with that which we're

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more than happy to do but when that stuff is in the cloud you've got those

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providers like a Microsoft who has that you know that 99.999 type of uptime so

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you feel more confident that okay if something goes down it's a better chance

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that it's going to be that somebody that it's our internet that went down this

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why we can't get to the cloud that maybe they're doing construction and a line

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got cut or you know my local internet providers having some type of hiccup

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right now so it's just that confidence of knowing that it's one less thing for

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for people to worry about and it's more of a monthly recurring type expenditure

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rather than that capital expenditure knowing that okay every X number of

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years when a server goes end of life for my host my virtual host is getting old

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I got to fork out a whole bunch of money well if it's something that's in the

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cloud I just know that I had this monthly service that's a little bit more

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predictable and maybe can even scale my customer my company is getting bigger and

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I need to increase that okay now I can actually just add that in a sense on the

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fly and still have it be this monthly expense rather than hope I got to buy

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another virtual host and I got to buy more servers and now I got to have three

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hosts and now I have to have a sand they have that shared storage and all those

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kind of things so it's it makes things a little bit more scalable a little bit

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more peace of mind so that's kind of the trend and should that be the trend

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absolutely I mean there are there are certainly are cases where you might want

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to keep something on premise depending on the nature of your business but yes

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moving things to the cloud where it makes sense it should absolutely be that

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be one of those trends others being and I'm sure some of the cyber security

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team at CIT has talked about this too things like zero trust and things like

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kind of getting rid of that traditional active directory because those are the

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types of things that have been those most commonly targeted things by by

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threat actors right once I get in I can start moving laterally I can get

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credentials well if we implement a solution where yes I know you're on the

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same domain as me but I'm just not going to trust you so that way it keeps

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anything moving across the network and we're moving to those more secure type

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solutions too so things that are cloud based things that kind of move away from

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that traditional active directory type solution and of course keeping things

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like MFA in the mix there too we always want to have that usually usually the

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biggest ones are just making sure that you've got MFA and you've got some type

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of backup those the two big ones that I'm sure you've heard and a Todd our COO

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and a director cyber security talking about left right and center and they're

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and they're right because those are the most simple things that can help you if

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heaven forbid there is some type of what one it could protect you from an

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incentive something were to happen that's the best way for you to get back up and

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running in the shortest amount of time is just having those those things in place

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and then of course you start to build from there as you get more mature down

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the road so those those are the trends and those really should be the trends

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but of course is that going to change who knows maybe next year there's some new

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thing that the threat actors are targeting and we have to be flexible

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and really you know find out what that next solution is for people because

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it's changing it's like I kind of liken it to buying a car as soon as you buy the

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newest model it's you know within within a couple years it's obsolete and

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nobody makes it anymore and now there's this new one that's got all the new

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tools and an IT can really be that's that same way too what's the most you know

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the biggest thing now might not be the biggest thing in three years and as soon

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as you find a way to block threat actors they're figured in a way to try to get

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around it so it's just it's that constant being on the forefront and

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reevaluating and reevaluating and looking ahead and see what's going on out there

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that that helps people stay ahead of it and that's one of things we can help

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with at CIT whether you have strategic engagement on your account specifically

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or not but those are the things that we can help with.

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Definitely I love it this is thank you so much for joining us this is so

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interesting because you've said so many things that we have heard before but in

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a different way like you're looking at the playing field as a whole so I love

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listening to you kind of talk about how all these pieces fit together so thank

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you again for joining us today. Sure happy to do it. If you liked this podcast

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please like subscribe if you have a question or you'd like to get in contact

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with Andy please reach out to us at info at CIT-net.com or head out to our

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website CIT-net.com slash podcast and we'll be back next week with an all-new episode.

