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Welcome to the Cannabis Data Science Meetup Group.

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Should be a really good day today.

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We're going to pick up with looking at market performance.

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We've got a good crowd today, so welcome to the group.

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So normally I go on a spiel about economics, data science, and the cannabis industry.

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We've got some new people here today.

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So if you're interested, we could do a round of introductions either now or at the end.

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So Andrew and our new guest, you're welcome to chime in and introduce yourselves because

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we'd love to do a nice back and forth if you have any questions or want to steer the conversation

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in any way.

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Sure.

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Hi everyone, I'm Andrew.

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I'm just a student working on a master's in data science.

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I was just looking forward to things to do and I saw this meetup and it fit my schedule,

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so I decided to hop on in.

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Well, awesome to have you, Andrew.

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Always have a lot of people interested in data science.

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So feel free to chime in at any point if you have any questions or ideas or anything you

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want to talk about.

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Without further ado, I'll go ahead and share with you what I've prepared today.

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So we've been looking at predicting market performance.

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So this is the data and forecasts we were looking at and preparing last week.

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So we were looking at cannabis sales here in Massachusetts, which we saw are going up

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and up and up.

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However, there have been turbulent periods.

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So we'll go into it, but our data could be biased by these past turbulent events.

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So for example, this period, this dip in 2021 in January of 2021 was used in our forecasts.

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And as you can see, our forecasts for 2022 also dip in January.

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So if you're interested in doing forecasts of your own, it could be interesting to limit

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your forecast training data to perhaps just the past six months.

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You're going to have really wide confidence bounds because you're going to have only a

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handful of observations, well, maybe more than a handful.

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You could have a couple dozen if you're doing weekly.

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So you could have a number of observations there that could be more representative.

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And so this is where we were starting to realize that there's a lot of assumptions being made

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when you start to forecast.

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So we want to dive into some of these assumptions today and want to spend a bit of time today

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on some of the economic theory to explain why we're looking at these data points.

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So it makes sense why we may want to look at sales and plants grown here in Massachusetts.

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We want to look at the retail side and the wholesale side, see how the producers are

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doing.

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And so we looked at, OK, how many retailers are there in Massachusetts and how many cultivators

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are there in Massachusetts?

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OK, bear with me.

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We're going to use a different presentation and style next week, so we gave this one its

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chance.

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OK, so we're looking at retailers and cultivators.

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And we did a forecast for each.

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Note, these are difficult series to predict because there's actually not a lot of variability

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in the series themselves.

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So there could be other underlying factors which one would expect explaining the number

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of retailers and the number of cultivators.

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So this depends largely on the Cannabis Commission in Massachusetts, their licensing process,

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who they choose to license.

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Of course, it does matter to a certain extent on how many applicants are being submitted,

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how many applications are being submitted.

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Our prediction, crude as it may be, predicts that there may be a modest increase in retailers

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or potentially even a modest decrease.

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So we're predicting anywhere between around 350 to around 420, 2025 retailers or so in

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the market by the end of 2022.

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And right now there's around 375, 380 retailers.

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And we...

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Oh no.

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OK.

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So we're having...

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It does not like the zoom.

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So with cultivators, we're actually predicting a slightly higher growth in retailers.

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So I forget the precise number, but we're hovering between 250 and 300 at the moment,

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which is close to 300.

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And we're predicting, as compared to retailers, higher growth and cultivation.

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So we'll predict that at the higher end, you may see around 350 cultivators.

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In Massachusetts, by the end of 2022, and on the lower end, we're still predicting around

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300.

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So we're predicting a growth in cultivation one way or the other.

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So we'll see if that pans out.

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And like we said, a lot of this depends on the regulation.

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We've also got...

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We've also got...

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OK.

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Pardon me for this poor presentation here.

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Like we said, we're going to use a different presenting software next week.

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All right.

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So we're going to...

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We're looking at sales, number of retailers, looking at plants and cultivators.

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Well, we realized we can create a metric that perhaps not many people have looked at.

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And it can provide some nice insights for us.

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So we've got cannabis sales, we've got retailers.

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Well, let's create a new statistic.

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Average sales per retailer.

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So it would be awesome if we actually had sales data for each of the retailers.

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And the data exists out there.

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I'm sure the state of Massachusetts has that data.

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However, we'll make do with what we have.

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And so we can just divide the average sales by retailers here.

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Control L.

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And this is going to be an interesting metric.

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And I'll explain a bit more further on.

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This is going to be our first metric where we sort of start to get at market performance.

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So how is the market performing for these parties that are in the market?

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And what are some of the parties?

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Well, there's the retailers and the cultivators, or two of them.

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Right.

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And so how are these retailers doing over time?

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And so we see that in the beginning, you have modest weekly sales at retailers.

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So it starts around 20,000 per week per retailer on average.

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Some are obviously above average, some are below average.

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And this is climbing.

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Right.

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And you get around 50,000 per week per retailer.

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Then of course, retail closes in Massachusetts for a two month span in April and May of 2020.

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Average sales per retailer takes a hit when they reopen.

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So when they reopen, they're below the 50K a week.

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However, they get back up to the 50K in just a matter of a couple of weeks.

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And then once again, you're on a modest trajectory up.

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Once again, rocky boat in spring, well, I guess this would be winter slash early spring

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of 2021.

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You have a rocky time in the market here in Massachusetts.

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Like I'm going to have to do a bit more historical digging.

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Right.

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And so this is what's so cool about economics.

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Right.

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Because not only are you studying economic theory, you're studying statistics, but you're

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also a student of history.

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Right.

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Because we need to look in the history books, in the newspapers and find out what was happening

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at this time.

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In specific, what was happening in Massachusetts at this time.

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So if you were, I want to use a better word than entrepreneurial, but if you're a go getter,

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then you can go hit the local Massachusetts newspapers in this time period and try to

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figure out, just kind of like look at the local stories and kind of see what's happening.

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So this is where, right.

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So they're not going to talk on a national scale.

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They're not probably not going to talk in the national newspapers about cannabis markets

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being closed in Massachusetts.

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Right.

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But right, if you look in the local newspapers or this or that, there could have been townships

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or counties where businesses may have locked down or I'm just conjecturing, who knows what

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happened.

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There could have been the hots, late in Viroid may have hit particularly hard or who knows.

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There could have been a tourism drought or there's a lot of factors.

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So long story short, check out the history books and then try to incorporate history

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into your analysis.

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Our main takeaway was average sales per retailer.

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It's actually, it's continued to increase and it's getting substantial, right.

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You've got average sales around 75 or so thousand a week.

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You know, not shabby.

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And this is where if you're a student of economics, it would be worthwhile to compare this to

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other industries.

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So what's the average sale in the restaurant industry?

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What's the average sales for, you know, an agricultural producer of another agricultural

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crop?

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So you can start comparing cannabis to other industries here.

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But what we noticed and what we would like to measure, and if you tune into Saturday

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morning statistics, we do this more rigorously, but you can actually see if there's a change

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in factors or perhaps volatility during this period, right.

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So there may have been an underlying structural change.

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And what I notice is this period is much more volatile than the prior periods, right.

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So especially 2019 to 2020, this, there was just a fairly steady period of growth, right.

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I'm sure during that time they felt like things were tumultuous, but they're sure, they're

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sure not as tumultuous, arguably as 2021.

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So like, look at this volatility you have here.

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It's like, yeah, average sales may be high or on average, but you have incredible volatility.

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This may make it difficult for your general managers, may make it tricky to stock inventory

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correctly, right.

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If you're having sales peak one week and then they drop off the cliff the next week, well,

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you know, you may overstock your stores, you may have your stores understocked when sales

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spike.

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So that's why it leads to the importance of forecasting.

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And here we did a medium term forecast.

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And like we, I think I brought this up in Saturday morning statistics, but if you're

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a general manager, it would be helpful to do a in depth, say 30 day forecast.

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So here we used weekly data.

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Your general manager, it could be useful to just use daily data and just do a 30 day forecast.

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So that way you can use day of the week effects and get a real nice prediction for the coming

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month.

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But here we just looked at the coming year because we're interested in kind of the bigger

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scheme trajectory here in the Canvas data science meetup group, right.

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So we've been looking at the, we're trying to look at the performance of these industries.

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And so what we're noticing is the retailers are performing, one would argue better and

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better, but kind of we've got some volatility issues that may need to get ironed out.

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Okay, let's see if we can.

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For the cultivation, cultivation is actually kind of got a different story going on where

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you've got cultivation getting up to speed slowly.

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And this is actually kind of what you see in a lot of cannabis markets, right.

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So it's going to take your cultivation, you know, a good six months or so to get up to

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speed for the market.

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So this is essentially people getting plants in the ground.

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So you don't, you know, it takes time to get these facilities built, get your doors opened,

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get the lights on, get the employees hired, you know, get your HVAC system installed.

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You know, there's a lot of preparation, get your permits, right.

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So it's a whole long game, right.

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So people think, oh, I'm just going to get my license and, you know, start growing a

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thousand plants tomorrow.

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Well, that's not, that's not the case.

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You've got, you've got to jump through a lot of hoops.

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You've got to get your local permits, you know, you've got to make sure your license

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is locked in.

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You have to get your employees, you have to get all your capital equipment, capital equipment

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may require funding, right.

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And the funding isn't entirely different.

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Candle worms in the cannabis industry as it is in other industries, because, you know,

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you can't just get conventional loans from large banks like you may be able to in other

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agricultural industries.

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Long story short, takes cultivation a little while to get what I would call up to speed,

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right.

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So here you just see this exponential growth in the number of plants in the ground.

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And this is the tract number of plants.

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You can break this down by vegetative and flowering.

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So if you've got more insight than I do, then by all means, you can look at the data slightly

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differently.

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But in general, the trajectory of the number of plants is the same or similar.

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Long story short, plants get up to around this, you know, steady level of 500 to around

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600 plants per cultivator.

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And that's quite steady.

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So you do see what you could probably estimate, you know, a modest trend in that data.

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But once again, you've got, you know, maybe minor cyclical business cycle trends going

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on.

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But even with what's interesting, right, is there's not a dramatic effect on the number

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of plants in 2020 or really in January of 2021.

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So the cultivators, and this would make sense, right, if you've got your cultivation set

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up, you've got your plants in the ground, you know, it's not even really going to be

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that big of a factor if, if retail is closed.

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And in fact, you even see a little bit of an uptick.

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Maybe people even took that took that time to get even more plants in the ground.

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So you know, the plants per cultivator, so the cultivators, their production, it looks

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like stayed steady.

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And in fact, it looks like they realized they needed to turn on the gas in spring of 2021.

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And then this makes me think that there's all of a sudden an increase in demand in the

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Massachusetts market.

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And so once again, time to hit the history books, time to hit the newspapers, what was

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going on in Massachusetts in mid to late 2021.

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Really interesting to see and you know, see if there's a lot of articles talking about

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cannabis cultivation.

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So once again, you see this large growth in the number of plants per cultivator, average

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number.

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And so once again, hedge this in that, right, there could be some cultivators that just have

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a ginormous amount of plants and some that don't have very many.

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So this could just be the entrance of mega growers, you know, that's not impossible.

239
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That just like some mega growers just came online here in late 2021.

240
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That's not impossible.

241
00:23:02,720 --> 00:23:11,480
However, the story I generally been telling is that it looks like cultivators, that sort

242
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of been exploiting economies of scale, there's increased demand, they're growing more plants.

243
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However, it looks like they may have kind of reached a peak and maybe cutting back a

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little bit.

245
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So I think this is going to be one of the hardest series to predict coincidentally because

246
00:23:37,920 --> 00:23:42,760
we don't it looks like things are changing kind of recently, right?

247
00:23:42,760 --> 00:23:48,520
It looks like really, in the past month or two, there's been almost like a structural

248
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change here in cultivation.

249
00:23:53,200 --> 00:23:58,120
So the other series will same for plants.

250
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So you know, the other series had their own structural breaks.

251
00:24:04,740 --> 00:24:16,400
But for whatever reason, there's something going on in the cultivation side of the market.

252
00:24:16,400 --> 00:24:22,380
And that's going to be interesting to see what happens in 2022.

253
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Our forecasts because there's such a dip, we predict there's going to be a large dip

254
00:24:31,000 --> 00:24:32,920
in 2022.

255
00:24:32,920 --> 00:24:38,880
I would love to rework these forecasts and not have such a dramatic dip because just

256
00:24:38,880 --> 00:24:46,880
my Bayesian prior is that there's not going to be this dramatic dip in January, like I

257
00:24:46,880 --> 00:24:52,920
predict a modest dip, but not one that dramatic.

258
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And this is what's cool about Bayesian statistics is you acknowledge your prior biases.

259
00:25:00,720 --> 00:25:07,960
And you can kind of use them to make better forecasts if you want to boil it down that

260
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way.

261
00:25:08,960 --> 00:25:17,480
But tune into Saturday morning statistics and you can get a lot about the nerdy aspects

262
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of the statistics.

263
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Long story short, our predictions are that the average plants per cultivator is going

264
00:25:27,800 --> 00:25:36,960
to fall back to its pre 2021 level, where you're going to see around 600 plants per

265
00:25:36,960 --> 00:25:38,680
cultivator.

266
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I think this is going to be one of like I said, I think this is going to be one of the

267
00:25:41,560 --> 00:25:54,160
more interesting series to follow because right, the supply of cannabis is going to

268
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be a major determination of the performance of the market rate.

269
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So that's going to determine a lot of the set of the prices.

270
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And, and essentially the profits for the retailers and the cultivators in a surplus that will

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be had by the consumers.

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Talking about profits and consumers, well, let's go ahead and do a little bit of a history

273
00:26:25,240 --> 00:26:34,080
slash economics lesson, because we've been neglecting the economics that's underlying

274
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our analysis.

275
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And I wanted to give you a bit of a history lesson about where this all began.

276
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Some of the people that pioneered the work pioneered sort of the amount type of analysis

277
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that we're going to be doing and what people look at.

278
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We don't have to look at these things necessarily, but it's just interesting to look at the history

279
00:27:00,600 --> 00:27:06,240
of of where these tools came about from.

280
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So long story short, you have a professor, Edward S. Mason at Harvard University.

281
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He's the first one who's really extending upon sort of the theory of the firm.

282
00:27:19,440 --> 00:27:22,240
And what's the theory of the firm?

283
00:27:22,240 --> 00:27:31,020
Well, this is where you sort of determine, okay, you know, what gets produced internally

284
00:27:31,020 --> 00:27:36,400
at an organization and what gets bought and sold on the open market.

285
00:27:36,400 --> 00:27:37,400
Right.

286
00:27:37,400 --> 00:27:44,720
So sometimes firms outsource and sometimes they do things in house.

287
00:27:44,720 --> 00:27:46,400
Right.

288
00:27:46,400 --> 00:27:53,240
And a lot of times economics sort of ignores, you know, things that are going on in house.

289
00:27:53,240 --> 00:27:54,240
Right.

290
00:27:54,240 --> 00:27:58,860
Because we're just looking at a lot of times economics is just looking at transactions

291
00:27:58,860 --> 00:27:59,860
between parties.

292
00:27:59,860 --> 00:28:06,320
So you're just looking at, say, producer A buying and selling it from producer B.

293
00:28:06,320 --> 00:28:14,600
Well, you don't really take into consideration that, you know, producer A may be taking actions

294
00:28:14,600 --> 00:28:20,720
so that they can then internally produce what producer B is producing and just do things

295
00:28:20,720 --> 00:28:21,720
in house.

296
00:28:21,720 --> 00:28:23,920
And you see companies do this.

297
00:28:23,920 --> 00:28:33,400
So you see acquisitions, you see this a lot with the large technology companies where

298
00:28:33,400 --> 00:28:44,680
large technology company A will acquire small, you know, small technology company B and then

299
00:28:44,680 --> 00:28:47,680
just sort of bring that in house.

300
00:28:47,680 --> 00:28:53,260
So that's the theory of the firm has a lot to do about costs.

301
00:28:53,260 --> 00:29:00,320
So what's the cost of doing things internally versus buying it on the market?

302
00:29:00,320 --> 00:29:08,080
Well, this leads to, okay, well, what's the layout of the market?

303
00:29:08,080 --> 00:29:16,120
You know, what are the size of these players in the market and how do they conduct themselves

304
00:29:16,120 --> 00:29:21,180
and what's the outcome, aka the performance?

305
00:29:21,180 --> 00:29:31,160
So we're looking at how things are structured, how firms behave and people, and then what's

306
00:29:31,160 --> 00:29:32,740
the outcome?

307
00:29:32,740 --> 00:29:38,880
How do the firms perform and what's the consequence on like society as a whole?

308
00:29:38,880 --> 00:29:39,880
So consumers.

309
00:29:39,880 --> 00:29:47,520
And then that's where we sort of get, I'll talk a bit more about Joseph Bain and George

310
00:29:47,520 --> 00:29:58,040
Stigler coming up, but those are two economists who really led the work forward in a similar

311
00:29:58,040 --> 00:30:00,840
vein as we've been doing.

312
00:30:00,840 --> 00:30:02,840
Where this is led?

313
00:30:02,840 --> 00:30:10,560
Well, it's essentially led to antitrust policies, which, you know, may not have come about otherwise.

314
00:30:10,560 --> 00:30:26,760
And so what they noticed was, okay, as they argued, markets become more concentrated.

315
00:30:26,760 --> 00:30:36,700
Well, if there's only a small number of players, it's going to essentially be cheaper to collude.

316
00:30:36,700 --> 00:30:42,640
So let's say there's a fixed cost, so you have to pay people off to collude.

317
00:30:42,640 --> 00:30:48,460
Well, the more people there are, the more people you have to pay off, thus the higher

318
00:30:48,460 --> 00:30:50,980
the cost of collusion.

319
00:30:50,980 --> 00:31:00,440
So the argument is, the more concentrated the market is, the more likely collusion is

320
00:31:00,440 --> 00:31:04,640
to occur because there's a lower cost.

321
00:31:04,640 --> 00:31:09,780
And if collusion occurs, that can have an adverse effect on society.

322
00:31:09,780 --> 00:31:16,840
So essentially, consumers are going to face a higher price and lose consumer surplus.

323
00:31:16,840 --> 00:31:20,840
Of course, there's a counter argument, right?

324
00:31:20,840 --> 00:31:25,720
The counter argument is, well, if you're naturally efficient, right?

325
00:31:25,720 --> 00:31:30,820
So if you do things better than other people in the industry, well, you're just going to

326
00:31:30,820 --> 00:31:37,980
naturally gain a market share, and just because you have a large market share, that doesn't

327
00:31:37,980 --> 00:31:41,440
mean you're going to collude, right?

328
00:31:41,440 --> 00:31:50,580
Just because you're the only or one of the only players in a market, that doesn't dictate

329
00:31:50,580 --> 00:31:54,500
that you have to collude with people.

330
00:31:54,500 --> 00:32:01,120
So that's sort of the counter argument, the argument is, well, that's inevitably what

331
00:32:01,120 --> 00:32:02,120
we see.

332
00:32:02,120 --> 00:32:06,820
And this is sort of where you kind of can get into psychology of groups.

333
00:32:06,820 --> 00:32:12,900
And once again, economics, we like the dabble, and of course, you have to look at the psychology

334
00:32:12,900 --> 00:32:14,900
of these agents.

335
00:32:14,900 --> 00:32:17,300
And I think it's real interesting, right?

336
00:32:17,300 --> 00:32:24,660
And so that's where psychologists can kind of help out is, okay, like, you know, do you

337
00:32:24,660 --> 00:32:34,100
see like bad behavior slash collusion in, you know, small groups versus large groups?

338
00:32:34,100 --> 00:32:40,980
And just my personal belief is, you know, the more people you add to a group, the harder

339
00:32:40,980 --> 00:32:47,120
it is to say collude and do bad actions, right?

340
00:32:47,120 --> 00:32:53,420
Because there's more people, you don't know which ones are going to turn you in.

341
00:32:53,420 --> 00:33:00,340
I don't know.

342
00:33:00,340 --> 00:33:03,540
And so I think there's more work that can be studied there.

343
00:33:03,540 --> 00:33:13,420
But that's sort of, that's a major pinning point underlying market concentration analysis

344
00:33:13,420 --> 00:33:20,300
is because the implicit argument you're making when you're measuring market concentration

345
00:33:20,300 --> 00:33:27,620
is that an increase in market concentration could be bad for consumers.

346
00:33:27,620 --> 00:33:36,580
Meanwhile, you know, a lower degree of market concentration could be beneficial for consumers.

347
00:33:36,580 --> 00:33:44,380
Like I said, the counter argument is if you actively work to curtail concentration, then

348
00:33:44,380 --> 00:33:52,860
you could be curtailing efficiencies that would otherwise been gained.

349
00:33:52,860 --> 00:33:58,580
So the idea is you don't necessarily want to limit concentration just for the sake of

350
00:33:58,580 --> 00:34:09,740
limiting it, but you may want to keep an eye out on concentrated markets because it may

351
00:34:09,740 --> 00:34:18,860
be ripe for collusion.

352
00:34:18,860 --> 00:34:26,460
And this was a lot of the work that was done by Bain, Joseph Bain.

353
00:34:26,460 --> 00:34:34,220
Stigler looked a lot at regulatory capture.

354
00:34:34,220 --> 00:34:45,820
And this is, of course, Stigler taught partially at the University of Chicago.

355
00:34:45,820 --> 00:34:53,740
So this is quite a University of Chicago type of stance on regulation.

356
00:34:53,740 --> 00:34:57,380
So just kind of keep that in mind.

357
00:34:57,380 --> 00:35:06,100
University of Chicago school economists are typically not in favor of overarching regulations.

358
00:35:06,100 --> 00:35:11,580
That's sort of a generalization, and it may be more true historically than present day,

359
00:35:11,580 --> 00:35:15,580
but that's what you see a lot of with these economists.

360
00:35:15,580 --> 00:35:20,900
They make good arguments, and so you can't just ignore them.

361
00:35:20,900 --> 00:35:24,220
So that's sort of the point about history.

362
00:35:24,220 --> 00:35:32,060
You have to study the people and the points they make, whether you agree with them or

363
00:35:32,060 --> 00:35:33,060
not.

364
00:35:33,060 --> 00:35:37,560
These were people that led a lot of the groundwork.

365
00:35:37,560 --> 00:35:44,300
So it's just interesting and arguably important to study them.

366
00:35:44,300 --> 00:35:49,820
That way you kind of know what you're talking about when we look.

367
00:35:49,820 --> 00:35:58,160
So that way when we're talking about market performance in the cannabis industry, we actually

368
00:35:58,160 --> 00:36:04,900
know about the history of the first people who studied market performance.

369
00:36:04,900 --> 00:36:11,260
And one of these people was George Stigler.

370
00:36:11,260 --> 00:36:20,100
And his argument was you have to watch out for essentially regulation for regulation's

371
00:36:20,100 --> 00:36:30,060
sake, which kind of is part of this counter argument here where you don't want to just

372
00:36:30,060 --> 00:36:39,460
curtail concentration for concentration's sake.

373
00:36:39,460 --> 00:36:49,660
And what Stigler argued is the regulatory agencies, so in this case it would be the

374
00:36:49,660 --> 00:36:54,900
Massachusetts Cannabis Commission, they can be captured.

375
00:36:54,900 --> 00:37:05,100
So this would be lobbyists kind of persuading the government bodies to essentially enact

376
00:37:05,100 --> 00:37:08,260
regulations at their behest.

377
00:37:08,260 --> 00:37:13,980
So they're sort of nudging the politicians so they may take them out to lunch and say,

378
00:37:13,980 --> 00:37:20,420
oh, don't you think it would be a good idea if we did X, Y, and Z?

379
00:37:20,420 --> 00:37:29,380
Well X, Y, and Z may be easy for that producer to do, but it may be tough for their competition

380
00:37:29,380 --> 00:37:30,380
to do.

381
00:37:30,380 --> 00:37:43,700
So next thing you know, we've got a regulation that, so for example, there's a regulation

382
00:37:43,700 --> 00:37:49,460
for delivery that you have to have four cameras on your delivery vehicle or something like

383
00:37:49,460 --> 00:37:55,620
that.

384
00:37:55,620 --> 00:38:02,380
But it does seem like one could argue, yes, that is for the public safety, but one has

385
00:38:02,380 --> 00:38:13,060
to wonder, did somebody just already have a vehicle set up with four cameras?

386
00:38:13,060 --> 00:38:18,820
And they say, oh, hey, don't you think it would be a good idea if everybody had four

387
00:38:18,820 --> 00:38:21,440
cameras on their vehicle?

388
00:38:21,440 --> 00:38:25,700
And then the regulator says, oh, yeah, that does sound like a good idea.

389
00:38:25,700 --> 00:38:30,700
It sounds like that would be safe and for the best of everybody.

390
00:38:30,700 --> 00:38:37,420
Now they pass a law that says, OK, all vehicles have to have four cameras on them.

391
00:38:37,420 --> 00:38:44,860
Well now if you're starting a delivery company, that's essentially going to be a cost to entry.

392
00:38:44,860 --> 00:38:51,140
You're going to have to install four cameras on your vehicle.

393
00:38:51,140 --> 00:38:58,700
So that may not be the best example, but you may be able to think of better ones.

394
00:38:58,700 --> 00:39:06,220
And so by all means, brainstorm for better or for worse.

395
00:39:06,220 --> 00:39:17,980
But that's sort of the idea is, producers will advocate for regulations that they think

396
00:39:17,980 --> 00:39:24,580
they can jump through, so they think they can meet that regulatory requirement.

397
00:39:24,580 --> 00:39:32,740
But that regulatory requirement may box out competition.

398
00:39:32,740 --> 00:39:35,460
And you don't have to take my word for it.

399
00:39:35,460 --> 00:39:43,300
So a lot of times if you go to, so I've attended a handful of cannabis conferences and you'll

400
00:39:43,300 --> 00:39:49,980
talk to your seminars, and people will be pretty upfront.

401
00:39:49,980 --> 00:39:57,940
Producers will be quite upfront that they recommend going in, sitting in on the agency

402
00:39:57,940 --> 00:40:07,220
meetings and being the squeaky wheel in these regulators' ears.

403
00:40:07,220 --> 00:40:10,740
And I mean, one almost can't necessarily fault them.

404
00:40:10,740 --> 00:40:19,180
I mean, they're parties in the industry and if they're trying to maximize their profits

405
00:40:19,180 --> 00:40:26,860
and that's how they can do so, then that's how they're going to act.

406
00:40:26,860 --> 00:40:30,340
So I think it just should be something kind of taken into consideration.

407
00:40:30,340 --> 00:40:36,740
And long story short is, I think consumers should be at the table, right?

408
00:40:36,740 --> 00:40:43,780
Because I heard once, if you're not at the table, you're for lunch.

409
00:40:43,780 --> 00:40:57,380
So if they have these meetings and it's just the regulatory agency, their representatives,

410
00:40:57,380 --> 00:41:01,660
and then you just have the producers.

411
00:41:01,660 --> 00:41:07,860
Well the consumers aren't there at the table, right, and the consumers have a stake in the

412
00:41:07,860 --> 00:41:09,900
market.

413
00:41:09,900 --> 00:41:14,700
So they may be getting the short end of the stick, right?

414
00:41:14,700 --> 00:41:30,100
And so I think that's ultimately up to the consumers to get to the table and to push

415
00:41:30,100 --> 00:41:34,100
forth what they may wish.

416
00:41:34,100 --> 00:41:36,620
Or for other producers, right?

417
00:41:36,620 --> 00:41:43,380
If you're a smaller producer, then you may want to go to the board meetings and whatnot

418
00:41:43,380 --> 00:41:46,100
and speak up for yourself too.

419
00:41:46,100 --> 00:41:51,380
Because like I said, the large companies, you can count on it that they're going to

420
00:41:51,380 --> 00:42:00,140
be at the meetings and they're going to be advocating for policies that may, they may

421
00:42:00,140 --> 00:42:05,420
on their face seem like they may be beneficial to the public.

422
00:42:05,420 --> 00:42:18,660
However, they may be cleverly designed to box out competition.

423
00:42:18,660 --> 00:42:30,220
So I'm not going to hammer that home too much further, but something that's taken into consideration.

424
00:42:30,220 --> 00:42:38,460
Well we talked about the economic theory, and I think it's kind of, it can only get

425
00:42:38,460 --> 00:42:39,460
us so far.

426
00:42:39,460 --> 00:42:43,140
You can kind of game theory it out so much.

427
00:42:43,140 --> 00:42:45,940
What if player A does X?

428
00:42:45,940 --> 00:42:50,380
What if player Y does Y?

429
00:42:50,380 --> 00:42:53,420
And so on and so forth.

430
00:42:53,420 --> 00:42:56,540
But at a certain point, you actually have to look at the empirics, right?

431
00:42:56,540 --> 00:42:59,620
You actually have to look at how many firms are in the market.

432
00:42:59,620 --> 00:43:01,340
What's the output?

433
00:43:01,340 --> 00:43:02,340
What are the prices?

434
00:43:02,340 --> 00:43:08,060
And that's what's called performance.

435
00:43:08,060 --> 00:43:14,980
So how are we going to go about measuring market performance?

436
00:43:14,980 --> 00:43:22,580
Well, we can look at profitability, how profitable are the firms.

437
00:43:22,580 --> 00:43:31,140
This is tricky, but we've kind of shown that we can almost tackle this.

438
00:43:31,140 --> 00:43:35,180
So we can make an estimated profitability.

439
00:43:35,180 --> 00:43:43,260
It would be awesome to actually have everyone's balance sheets and actually have an actual

440
00:43:43,260 --> 00:43:47,380
measure of everyone's profit or loss.

441
00:43:47,380 --> 00:43:54,420
That would be cool to do really rich statistics, but no one's going to just turn over their

442
00:43:54,420 --> 00:43:56,260
balance sheets like that.

443
00:43:56,260 --> 00:43:59,000
So we can estimate it.

444
00:43:59,000 --> 00:44:02,740
So we can look at the revenues.

445
00:44:02,740 --> 00:44:09,540
We can look at average revenue, and we can try to estimate the prices of inputs, and

446
00:44:09,540 --> 00:44:13,500
we can estimate profitability.

447
00:44:13,500 --> 00:44:18,260
Once again, with concentration, the state of Massachusetts could look at this because

448
00:44:18,260 --> 00:44:25,060
they probably have the sales per retailer and so on and so forth.

449
00:44:25,060 --> 00:44:35,860
So they could see if the market's becoming more concentrated or not over time or less

450
00:44:35,860 --> 00:44:38,540
concentrated over time.

451
00:44:38,540 --> 00:44:48,380
We can just look at the number of players in the market, and we can even see if average

452
00:44:48,380 --> 00:44:51,940
profits are going up or down.

453
00:44:51,940 --> 00:44:59,020
So if average profits are going up, well, the market may be getting a bit more concentrated,

454
00:44:59,020 --> 00:45:10,380
and these players may be finding a way to squeak price up and up and up above cost.

455
00:45:10,380 --> 00:45:16,700
If average profits are going down, the market may be becoming more concentrated over time,

456
00:45:16,700 --> 00:45:24,860
I mean less concentrated over time, and price is falling closer and closer and closer to

457
00:45:24,860 --> 00:45:27,700
average cost.

458
00:45:27,700 --> 00:45:37,500
Because that's sort of the theory of economics is given perfect competition, price will fall

459
00:45:37,500 --> 00:45:39,500
to average cost.

460
00:45:39,500 --> 00:45:44,220
However, we don't ever have quite perfect competition, right?

461
00:45:44,220 --> 00:45:54,580
Because we don't ever have perfect information, or there's structural barriers to entry, or

462
00:45:54,580 --> 00:45:59,340
there's transaction costs, and so on and so forth.

463
00:45:59,340 --> 00:46:02,180
So all of that brings us to our next bullet point.

464
00:46:02,180 --> 00:46:07,460
Well, it's useful to measure these barriers to entry.

465
00:46:07,460 --> 00:46:11,940
And this is a bullet point I wanted to say is understudied.

466
00:46:11,940 --> 00:46:17,080
So how do you even go about measuring barriers to entry?

467
00:46:17,080 --> 00:46:23,700
This is difficult, can be arbitrary, yet valuable.

468
00:46:23,700 --> 00:46:32,820
So the only idea I've had so far is maybe you could look at license fees by state and

469
00:46:32,820 --> 00:46:40,540
see if that affects the structure, the performance in any way.

470
00:46:40,540 --> 00:46:46,700
But yet again, it's really hard to measure, like the license fees, it's hard to get a

471
00:46:46,700 --> 00:46:48,620
gauge of, right?

472
00:46:48,620 --> 00:46:52,580
So for example, how do you compare apples to apples?

473
00:46:52,580 --> 00:47:02,140
So the different states have different licensing structures, different fee structures.

474
00:47:02,140 --> 00:47:05,300
How do you measure the difficulty of an application?

475
00:47:05,300 --> 00:47:13,780
What if one application takes you six months, and the other one takes you a year?

476
00:47:13,780 --> 00:47:20,060
How do you go about measuring some of these barriers to entry?

477
00:47:20,060 --> 00:47:26,740
Is it worthwhile if you're up to the challenge?

478
00:47:26,740 --> 00:47:31,860
And then finally, there's this measure of the total factor of productivity.

479
00:47:31,860 --> 00:47:38,260
And so this is something, a measure that was put forth by Joseph Stigler.

480
00:47:38,260 --> 00:47:40,820
He was at least one who utilized it.

481
00:47:40,820 --> 00:47:43,620
And that's essentially what we've been estimating.

482
00:47:43,620 --> 00:47:50,700
And that's just centrally sales per labor and sales per capital.

483
00:47:50,700 --> 00:47:54,660
And so we've been getting at those measures.

484
00:47:54,660 --> 00:48:07,940
And we actually kind of nearing the end, but just in the last bit of time here, let's get

485
00:48:07,940 --> 00:48:10,140
at those measures.

486
00:48:10,140 --> 00:48:18,340
So for those of you that are just joining us, we've been working with this data from

487
00:48:18,340 --> 00:48:20,740
Massachusetts.

488
00:48:20,740 --> 00:48:29,940
You can find the data through the Socrata API.

489
00:48:29,940 --> 00:48:36,220
And please tune into prior episodes or Saturday morning statistics.

490
00:48:36,220 --> 00:48:43,820
And I can help you or email me or what have you, and can help walk you through this.

491
00:48:43,820 --> 00:48:51,820
But just since we only have a limited amount of time, long story short, we read in the

492
00:48:51,820 --> 00:48:57,260
data here from Massachusetts.

493
00:48:57,260 --> 00:49:10,460
We create forecasts using an ARIMA model.

494
00:49:10,460 --> 00:49:14,180
And we forecast sales.

495
00:49:14,180 --> 00:49:28,540
We forecast plants, employees, retailers, cultivators, and total licensees.

496
00:49:28,540 --> 00:49:40,180
And that allows us to predict sales per retailer, plants per cultivator, and employees per licensee.

497
00:49:40,180 --> 00:49:52,540
And so these are the forecasts that we have plotted that I showed you at the beginning.

498
00:49:52,540 --> 00:50:01,860
And then, oh yes, the total factor of productivity.

499
00:50:01,860 --> 00:50:09,780
And so this is where, remember I showed you the Cobb-Douglas production function in prior

500
00:50:09,780 --> 00:50:10,860
weeks.

501
00:50:10,860 --> 00:50:17,180
So here we're essentially estimating a Cobb-Douglas production function for the cannabis industry,

502
00:50:17,180 --> 00:50:25,860
where we've got output, y, so this is going to be our sales, times technology.

503
00:50:25,860 --> 00:50:30,540
And I want to stress this point real quick.

504
00:50:30,540 --> 00:50:32,900
Technology we're taking as a constant.

505
00:50:32,900 --> 00:50:35,500
Well, guess what?

506
00:50:35,500 --> 00:50:39,340
Technology is not constant.

507
00:50:39,340 --> 00:50:44,980
And this is where you can do interesting analysis with your production function.

508
00:50:44,980 --> 00:50:51,780
So one of my favorites is just saying you can create what's called regime models.

509
00:50:51,780 --> 00:50:54,980
So A0 and A1.

510
00:50:54,980 --> 00:51:03,700
So you could say, OK, what if technology switches between two different regimes?

511
00:51:03,700 --> 00:51:16,180
And so that's where we could say, oh, maybe we had one technology here from 2019 to 2020.

512
00:51:16,180 --> 00:51:25,100
And we may have had a different technology regime going on here in 2021.

513
00:51:25,100 --> 00:51:35,260
And technology is sort of this abstract word that economists use to just capture everything

514
00:51:35,260 --> 00:51:38,460
else besides from capital and labor.

515
00:51:38,460 --> 00:51:43,980
So this is sort of the state of the economy.

516
00:51:43,980 --> 00:51:50,060
So A is sort of a big deal.

517
00:51:50,060 --> 00:51:51,540
We're just going to take it as constant.

518
00:51:51,540 --> 00:51:57,940
But I just want to stress on the fact that if you let technology be dynamic, you can

519
00:51:57,940 --> 00:52:01,660
add a lot.

520
00:52:01,660 --> 00:52:05,980
You can make your analysis even that much more in-depth.

521
00:52:05,980 --> 00:52:09,780
But we're just going to take technology as constant.

522
00:52:09,780 --> 00:52:19,740
And we're just going to say, OK, labor and capital, which we are proxying as plants,

523
00:52:19,740 --> 00:52:29,020
is productive to a certain degree, alpha for the plants, beta for the labor.

524
00:52:29,020 --> 00:52:35,500
And with this production function, which we expect to be concave, so to have diminishing

525
00:52:35,500 --> 00:52:41,940
marginal returns, so the more and more we produce, the incremental amount is less and

526
00:52:41,940 --> 00:52:48,780
less, yet always increasing.

527
00:52:48,780 --> 00:52:55,260
So long story short, we expect alpha plus beta to be less than or equal to 1.

528
00:52:55,260 --> 00:53:00,980
And then empirically, they've measured alpha.

529
00:53:00,980 --> 00:53:01,980
There was somewhere here.

530
00:53:01,980 --> 00:53:04,580
But like I said, Wikipedia is not the best source.

531
00:53:04,580 --> 00:53:07,180
But it's just what I'm using for today.

532
00:53:07,180 --> 00:53:18,020
But historically, they were measuring, I think they were seeing alpha to be 0.3 and beta

533
00:53:18,020 --> 00:53:20,940
to be about 0.7.

534
00:53:20,940 --> 00:53:27,380
So real quick, in just a matter of minutes, let's see if we can measure some of these

535
00:53:27,380 --> 00:53:29,540
factors here.

536
00:53:29,540 --> 00:53:39,300
So we're going to basically just supplement the data here with weekly hours from the Federal

537
00:53:39,300 --> 00:53:40,300
Reserve.

538
00:53:40,300 --> 00:53:50,220
So this is just the average weekly hours of somebody in Massachusetts.

539
00:53:50,220 --> 00:53:55,340
So they're working around 33 hours per week.

540
00:53:55,340 --> 00:54:00,820
Then they're going up to around 34.

541
00:54:00,820 --> 00:54:09,020
And the reason we're doing this is because I'm using hours, total hours worked as a measure

542
00:54:09,020 --> 00:54:10,020
of labor.

543
00:54:10,020 --> 00:54:17,260
And the reason I'm doing that is because we can estimate the price of labor.

544
00:54:17,260 --> 00:54:22,580
And if we use hours, well, that's dollars per hour.

545
00:54:22,580 --> 00:54:27,820
And a lot of people get paid in dollars per hour.

546
00:54:27,820 --> 00:54:28,820
Your wage.

547
00:54:28,820 --> 00:54:34,160
So that's why we're estimating that.

548
00:54:34,160 --> 00:54:46,340
So long story short, you've got Y, K, and L. We're going to limit it here to we only

549
00:54:46,340 --> 00:54:51,220
have weekly hours through the end of August.

550
00:54:51,220 --> 00:55:03,020
And we're going to exclude the turbulent period.

551
00:55:03,020 --> 00:55:08,860
So actually, we're actually including the turbulent period.

552
00:55:08,860 --> 00:55:18,180
We're basically starting from when things open back up after May of 2020.

553
00:55:18,180 --> 00:55:30,020
So long story short, these are basically the total factors of productivity right here.

554
00:55:30,020 --> 00:55:33,740
So that's YPK.

555
00:55:33,740 --> 00:55:42,220
So you'll hear economists say, oh, YPL, KPL, or YPK and whatnot.

556
00:55:42,220 --> 00:55:47,140
So these are measures that economists like to look at.

557
00:55:47,140 --> 00:55:51,660
So here is YPL.

558
00:55:51,660 --> 00:55:54,980
So that output per labor.

559
00:55:54,980 --> 00:56:03,340
And so as you can see, labor is just incredibly productive right when the industry starts,

560
00:56:03,340 --> 00:56:05,540
which you would expect.

561
00:56:05,540 --> 00:56:11,620
Everyone's coming online, adding one more employee in those early days, which is really

562
00:56:11,620 --> 00:56:23,940
adding a lot.

563
00:56:23,940 --> 00:56:31,260
This is something that fluctuates, so something worth looking at.

564
00:56:31,260 --> 00:56:37,060
And then you can also look at YPK.

565
00:56:37,060 --> 00:56:43,900
That's essentially how productive your plants are going to be.

566
00:56:43,900 --> 00:56:57,720
Once again, your plants are super valuable right when the industry starts.

567
00:56:57,720 --> 00:57:05,340
If you look at the last 30 weeks, we've got a little bit of a negative trend here.

568
00:57:05,340 --> 00:57:08,900
Let's look at the last year.

569
00:57:08,900 --> 00:57:19,060
So here is this is basically sales per plant, so a crude measure of how productive your

570
00:57:19,060 --> 00:57:23,020
plants are.

571
00:57:23,020 --> 00:57:30,100
Well, let's estimate this Cobb-Douglas production function real quick.

572
00:57:30,100 --> 00:57:33,220
Here I did it in a fancy way.

573
00:57:33,220 --> 00:57:45,060
I'm going to not do it this way.

574
00:57:45,060 --> 00:57:51,500
Let's do the log.

575
00:57:51,500 --> 00:57:54,060
Let's do it this way.

576
00:57:54,060 --> 00:57:59,660
Bear with me real quick, and then we'll be wrapping up here since we're at the end.

577
00:57:59,660 --> 00:58:08,180
One second.

578
00:58:08,180 --> 00:58:19,260
I think one second.

579
00:58:19,260 --> 00:58:32,740
And I just have to figure out how to make a quick array here with a constant in it.

580
00:58:32,740 --> 00:58:43,140
We may have to save this for next time, but I would like to run the regression.

581
00:58:43,140 --> 00:58:52,500
Bear with me.

582
00:58:52,500 --> 00:58:59,700
Okay, unfortunately, hold on.

583
00:58:59,700 --> 00:59:04,500
Let's see if we can't do this real quick.

584
00:59:04,500 --> 00:59:13,340
Okay, if I can make this in one minute, then we'll do it, if not, I'll save it for next

585
00:59:13,340 --> 00:59:14,340
time.

586
00:59:14,340 --> 00:59:21,780
I apologize that this wasn't already set up here.

587
00:59:21,780 --> 00:59:27,380
Okay, I think I may be able to do this for you real quick.

588
00:59:27,380 --> 00:59:35,140
So let's just define our regressors here.

589
00:59:35,140 --> 00:59:55,500
Log A and log L. No promises, but we may be able to estimate alpha and beta real quick.

590
00:59:55,500 --> 01:00:13,220
Okay, so unfortunately.

591
01:00:13,220 --> 01:00:28,620
Unfortunately, I'm not able to code this up for you real quick on the fly.

592
01:00:28,620 --> 01:00:36,780
But that's okay, because we can pick this back up next week.

593
01:00:36,780 --> 01:00:42,980
Sometimes when I'm presenting, I just need to just sit down and think about the code

594
01:00:42,980 --> 01:00:49,540
a little bit, a little bit more to just kind of know what I'm actually doing.

595
01:00:49,540 --> 01:00:53,340
So my apologies, but I'm just going to need to code this up for you.

596
01:00:53,340 --> 01:00:56,460
But long story short, we'll pick up with this next week.

597
01:00:56,460 --> 01:01:01,860
And we're going to measure these total factors of productivity.

598
01:01:01,860 --> 01:01:08,860
So that way we can get our estimates of alpha and beta.

599
01:01:08,860 --> 01:01:17,940
And what's cool about measuring alpha and beta in the Cobb-Douglas production function

600
01:01:17,940 --> 01:01:28,700
is it will allow us to estimate the competitive wage rate, as well as the rate of return on

601
01:01:28,700 --> 01:01:31,220
capital.

602
01:01:31,220 --> 01:01:32,780
Why is that cool?

603
01:01:32,780 --> 01:01:40,460
Well, one, we can compare the competitive wage rate in the cannabis industry to other industries.

604
01:01:40,460 --> 01:01:41,460
Right.

605
01:01:41,460 --> 01:01:49,420
So you can look at the average wage of anything from say fast food to banking.

606
01:01:49,420 --> 01:01:56,580
So that way you can see where the cannabis industry workers fall out in the grand scheme

607
01:01:56,580 --> 01:01:58,080
of things.

608
01:01:58,080 --> 01:01:59,740
You can look at the interest rate.

609
01:01:59,740 --> 01:02:04,900
And this will be helpful for investors knowing, you know, should I invest in the cannabis

610
01:02:04,900 --> 01:02:09,300
industry and what rate of return should we expect?

611
01:02:09,300 --> 01:02:14,220
And it will let us measure or at least estimate profitability.

612
01:02:14,220 --> 01:02:15,220
Right.

613
01:02:15,220 --> 01:02:24,220
Because now if we have a measure of average sales, well, we can then estimate average

614
01:02:24,220 --> 01:02:37,300
cost and we'll guess what the difference between average sales and average cost is expected

615
01:02:37,300 --> 01:02:39,020
average profit.

616
01:02:39,020 --> 01:02:43,940
This isn't going to be the profit everybody's getting, but it's going to be what we would

617
01:02:43,940 --> 01:02:47,420
expect your average firm to make.

618
01:02:47,420 --> 01:02:50,780
And so then you can compare that to your own profit.

619
01:02:50,780 --> 01:02:57,100
So if you're a retailer in the space and we estimate average profits to be X, are you

620
01:02:57,100 --> 01:02:58,940
above or below?

621
01:02:58,940 --> 01:03:05,860
So then you can brag to your investors, hey, we're above expected profits or we're below

622
01:03:05,860 --> 01:03:07,140
expected profits.

623
01:03:07,140 --> 01:03:10,380
And you know, you wouldn't be bragging about that.

624
01:03:10,380 --> 01:03:17,860
You may be nudging, you may be telling your general manager that and trying to bark at

625
01:03:17,860 --> 01:03:23,380
them to to drum up sales a bit.

626
01:03:23,380 --> 01:03:25,660
So it's really helpful, right?

627
01:03:25,660 --> 01:03:31,340
Because you know, you're not operating in a silo here.

628
01:03:31,340 --> 01:03:34,900
You know, you've got other players in the market.

629
01:03:34,900 --> 01:03:41,180
And so as a retailer, you want to know how you size up against your competition.

630
01:03:41,180 --> 01:03:42,180
Same with the cultivators.

631
01:03:42,180 --> 01:03:45,300
You want to know how you size up.

632
01:03:45,300 --> 01:03:51,860
So that's what we'll work on next week is actually measuring next week.

633
01:03:51,860 --> 01:04:00,260
We'll estimate profitability by calculating these total factors of productivity.

634
01:04:00,260 --> 01:04:06,100
And then we can make statements about what we think about concentration and barriers

635
01:04:06,100 --> 01:04:08,860
to entry.

636
01:04:08,860 --> 01:04:17,860
So stay tuned for next week, and I will iron out the estimation of these parameters for

637
01:04:17,860 --> 01:04:18,860
us.

638
01:04:18,860 --> 01:04:24,140
My apologies that I couldn't do it on the fly for today, but that's probably for the

639
01:04:24,140 --> 01:04:32,660
best, because that way we can do it proper and thoroughly next week.

640
01:04:32,660 --> 01:04:45,660
And so next week, we'll add at least two new series and forecasts will add the competitive

641
01:04:45,660 --> 01:04:53,440
historic wage rate and the competitive interest rate for plants.

642
01:04:53,440 --> 01:05:01,460
So you can know what rate of return on average having one plant in the ground is.

643
01:05:01,460 --> 01:05:06,140
So that's where we'll pick up next week.

644
01:05:06,140 --> 01:05:12,580
Want to go ahead and thank everybody for attending to rain a little extra today.

645
01:05:12,580 --> 01:05:25,500
So any questions, comments, concerns, ideas from anyone from the group?

646
01:05:25,500 --> 01:05:27,460
On that case.

647
01:05:27,460 --> 01:05:29,140
I'm always here.

648
01:05:29,140 --> 01:05:30,140
Send me a message.

649
01:05:30,140 --> 01:05:32,260
Send me an email, get in contact with Canelitics.

650
01:05:32,260 --> 01:05:34,900
We're always here to help the industry.

651
01:05:34,900 --> 01:05:41,580
So until next week, keep your nose to the grindstone.

652
01:05:41,580 --> 01:05:44,200
Stay productive.

653
01:05:44,200 --> 01:05:47,460
Have fun and enjoy yourselves.

654
01:05:47,460 --> 01:05:50,300
Thanks, Keegan.

655
01:05:50,300 --> 01:05:52,940
Definitely, definitely, definitely.

656
01:05:52,940 --> 01:05:55,940
Thank you very much.

657
01:05:55,940 --> 01:06:06,740
Bye now.

